Learn how to build and scale a high-performing growth engine from the ground up. This session will equip you with actionable strategies to kickstart your demand generation motion without historical data to lean on. We’ll dive into: how to leverage tools and data sources to identify market opportunities when starting from zero; proven tactics for rapid experimentation across channels; strategies for scaling what works while maintaining agility. Perfect for growth marketers, demand gen leaders, and startup founders looking to build a data-driven foundation for sustainable pipeline generation.