Leanne Framer

Global Chief Brand Officer @ JPMorganChase

Leanne Fremar is Global Chief Brand Officer at JPMorgan Chase, where she shapes the strategy and identity of Chase and J.P. Morgan across advertising, experiences, research and innovation. Her work includes the firm’s purpose, “Make Dreams Possible for everyone, everywhere, every day,” the Chase Freedom partnership with Kevin Hart, Chase Sapphire Lounges and the J.P. Morgan branch network. Previously, she led Starbucks’ Global Brand Studio and Under Armour’s women’s business, earning Ad Age’s 2014 Marketer of the Year and a Cannes Lions Grand Prix.

Speaker Sessions:

Main Stage
Fri • Sep 18 • 1:15pm – 1:45pm ET
You Can't Tagline Your Way to Trust
Leanne Fremar is the Global Chief Brand Officer at JPMorgan Chase, where brand has been built across decades and trust is the product. Kimberly Storin joined Zoom with a different mandate: stretch a brand the world already knows into something it has not yet decided you are. Same discipline, different starting points, different definitions of winning. This conversation explores where they agree, where they diverge, and how a Chief Brand Officer and a CMO are thinking about brand, AI, and what modern marketing leadership requires right now.
Kimberly Storin, Kyle Denhoff, Leanne Framer

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.

Leanne Framer

Speaker Sessions:

You Can't Tagline Your Way to Trust

Be There at UNBOUND 2026