Manual work creates errors, slows teams down, and turns CRM management into a full-time job. With a repeatable system in place, agentic and human partnerships that benefit everyone can be your reality. The goal isn't AI for AI's sake. It's building a scalable process that helps marketing, sales, and service teams make better decisions, faster. In this session, HubSpot’s CRM experts share impactful ways to use Smart CRM’s built-in AI as an expert coworker to unify your data, tech, and teams — so you can spend more time reaching your goals and less time managing your data.