Signal to Revenue: Personalized Campaigns That Convert
This session is designed for growth-stage marketing teams looking to drive more revenue. Learn how the fastest growing GTM teams use first and third-party signals to identify target customer segments and run personalized campaigns that convert. You'll learn how to automate your segmentation, identify which signals drive results, determine the right tech stack for your company stage, and build an end-to-end multi-channel campaign together using signals.
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Session Speakers
EJ Cho
Co-founder and CEO @ Tofu
EJ Cho is the Co-founder and CEO at Tofu, an AI-first marketing platform that helps B2B marketing teams execute integrated campaigns effectively and do more with less. Building off experiences at Google, Meta and Affirm, EJ has led the team at Tofu to drive revenue for GTM teams across large public enterprises to fast ...
Kevin White
Head of GTM Strategy @ Common Room
Random acts of marketing @CommonRoomHQ . Fmr @segment @retool . Other obsessions: 👨🍼 dad 🤙 surfing 🏃 running & 🐈 cats.
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