Performance marketing is more sophisticated than ever, yet growth is harder to achieve as consumer behavior shifts, measurement becomes more complex, and acquisition costs rise. In this session, we’ll share strategies for finding and converting customers across the full journey, including how Snapchat and HubSpot CRM integrations can help nurture leads and connect marketing to sales. Canegie Higher Ed Marketing will also share how they used this approach to solve a real business challenge and drive measurable sales and business growth.