Most people are trying way too hard to look like they’re not trying. They want to be cool.. Effortless. Nonchalant. Sam Parr thinks that’s a terrible strategy. The better move is to be "chalant."

In this session, Sam will unpack a simple idea he’s been testing in his own life: Don't be nonchalant. Most of business is just asking people for things. You ask customers for money. You ask investors for capital. You ask employees for effort. You ask strangers for attention. You ask busy people to reply to your email. Sam will show you how charm and effort turn asks into yeses.