Rachel is an event marketing strategist, event tech founder, and industry speaker on event and influencer marketing. When planners need more butts in seats, they call Rachel. With 24+ years of experience, she crafts creative solutions to event marketing challenges. Drawing from hundreds of campaigns, she launched the award-winning Snöball platform to supercharge attendee acquisition. Her secret: blending clever digital tactics with the human-to-human values that power the events industry.