Maura Rivera

CMO @ Qualified

Maura serves as the Chief Marketing Officer at Qualified, the agentic marketing platform leading hundreds of customers into a new era of marketing with Piper the AI SDR agent. Prior to Qualified, Maura spent time leading marketing teams at GetFeedback, Campaign Monitor, and Salesforce. She lives in the Bay Area with her family.

Previous Sessions:

The Agentic Marketing Funnel: Agentic Marketing Is Here
AI agents are here and the advantage for marketing leaders is clear—CMOs are back in the driver's seat when it comes to pipeline generation, and thanks to autonomous marketing, it's never been easier. Learn how teams like Greenhouse Software, NextGen Healthcare, and Demandbase are automating their pipeline generation and steal their strategies for seamlessly implementing AI sales agents.
Maura Rivera, Wendy Werve

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.

Maura Rivera

Previous Sessions:

The Agentic Marketing Funnel: Agentic Marketing Is Here

Be There at UNBOUND 2026