Every sales leader is under pressure to "do something with AI." But before evaluating tools, leaders need a framework for deciding where AI actually creates value. Drawing on research conducted with Jasper Engines & Transmissions and NYU, this session explores why repeatable processes, quality data, and strong coaching matter more than any model. You'll leave with a practical approach for identifying the right AI use cases, avoiding common pitfalls, and using AI to strengthen, not replace, the human side of selling.