Jean Merlain is a Product Marketing Manager at Wistia, where he leads the go-to-market strategy for webinars, lead capture tools, and integrations—including the one you’ll see in action today with HubSpot. With over a decade of experience across marketing ops, demand gen, and go-to-market strategy, Jean focuses on connecting Wistia’s features to real business outcomes. In this session, he’ll show how marketers can generate more leads, automate follow-ups, and get more value from every video. When he’s not building launch plans, you’ll find him exploring new art forms, discovering fresh music, or experimenting with new AI technologies to elevate his marketing game.