Jake is a marketing director who knows that good marketing isn’t about shouting the loudest—it’s about saying the right thing at the right time. With a background spanning digital strategy, content, and making complex ideas actually make sense, he’s helped brands cut through the noise and connect in a way that feels human. At INBOUND, he’ll be breaking down the IA tool Open-Narrow-Close, showing how marketers can craft messages that engage (without making people hit “unsubscribe”). Expect straight talk, actionable insights, and maybe a pop culture reference or two.