GTM alpha might be a new term, but the concept is as old as cold outbound itself. Doing what everyone else is doing doesn't give you an edge. What gives you an edge is unique data with unique insights that craft unique GTM plays that stand out from your competition. In this highly tactical workshop, we'll start at the 30,000-foot view, leverage the latest AI tools to help you generate ideas for your own GTM alpha, and then translate your ideas into tangible workflows you can start executing today. Bring your laptops—we'll be digging in deep.