Right now, every software company is trying to market their AI as something innovative and different. But most companies are putting out messaging that either sounds like everyone else, or confuses buyers who are wary of all the AI-hype. This talk will give you a practical framework for how to write messaging that highlights the unique value of your AI product. You’ll learn how to: hit the right altitude of messaging based on your buyer’s understanding of AI; use concrete language to help people quickly grasp why your AI matters; and differentiate your product in a rapidly evolving space.