In today’s market, it often feels like Marketing and Sales cast a wide net for leads that don’t lead anywhere. Leveraging the power of HubSpot Buyer Intent, there is a better way - A way to cast your net where you know buyers are ready to engage. During this session, we’ll spotlight the real impact of HubSpot Buyer Intent in Marketing and Sales through the following sub-topics: - How Buyer Intent can drive hyper-personalization in marketing outreach - The role of Buyer Intent in lead scoring & sales qualification - The value of Buyer Intent revealing new business opportunities in your funnel.