Elfried Samba is Co-Founder and CEO of Butterfly Effect, the agency brands call for real community and cultural relevance. As Global Head of Social Content at Gymshark, he scaled their fitness community from 1.5M to 20M+ followers, contributing to their £1B valuation. Butterfly Effect's breakout year included partnerships with Netflix, Bumble, McDonald's, WeTransfer, Meta and Square. On LinkedIn, Elfried has generated 500M+ impressions, 9M+ engagements, and 360K+ followers, ranking as the second most engaged creator globally.