Cas Feder is a customer advocacy leader at HubSpot, where she leads a team dedicated to scaling advocacy efforts. Passionate about making customers the heroes of their own stories, she blends storytelling, relationship-building, and AI-powered insights to help her team uncover and amplify their impact. Through these efforts, she builds programs that elevate customer voices and advance a more customer-centric business—fueling engagement, shaping influence, and inspiring lasting loyalty.