ChatGPT and Claude have trained buyers to expect detailed answers before they talk to sales. Most B2B sites aren’t keeping up. In a study of 130 companies, only 4% explain how their product works, 6% explain why they beat a competitor, and none give a real ROI answer. When sites fall short, buyers ask AI — which relies on those same pages. SlateCX co-founder and CEO Callan Schebella breaks down the study and grades a real site live. Then Nexla’s CMO shares what they changed, how buyers responded, and the results. You’ll leave with a free grader and fixes you can make this quarter.