Commercials get skipped. Billboards get scrolled past. The brands winning attention now are running smarter, not posting more, with AI doing real work inside the marketing org. Chris Cunningham and Barry Weston break down how to build an AI-native social team: agents with one job each, checkers that catch mistakes, and a human who still makes every call that needs taste and judgment. Built live in Vista Social, portable to any stack. Best for marketing leaders and social teams ready to move past one-off AI prompts.