Amanda Knupp is a product marketing leader at AdRoll, where she helps shape the future of account-based marketing through AI, advertising, and data-driven go-to-market strategies. With more than 15 years of experience spanning product marketing, demand generation, and digital advertising, Amanda has led product launches, positioning, and growth initiatives for innovative B2B SaaS and ad tech companies. In her spare time, she enjoys painting commissioned watercolor portraits and running a local non-profit organization.