UNBOUND Blog

Announcements

April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.

Announcements
May 16, 2023
Meet Our 2023 Main Stage Speakers
Speakers
Event Content
Announcements
June 13, 2023
It's Here: The Full INBOUND Agenda
Event Content
Marketing
July 27, 2023
Top Email Marketing Tips from Demand Gen Expert, Jay Schwedelson
Email Marketing
Work Life Balance
May 22, 2023
5 AI Tools to Support Mental Health at Work
AI

Session Recaps
February 1, 2025
The Content Game Has Changed: Here's How to Win
The traditional content playbook needs a serious update. Leading media executives, including Vox Media CEO and Chair Jim Bankoff, Business Insider CEO Barbara Peng, and Puck CEO Sarah Personette gathered on the INBOUND 2024 Main Stage to share insights on content strategies that actually drive results. Spoiler alert: boring content didn't make the cut. But what's driving this shift, and why does it matter now more than ever? The answer lies in how audiences engage with content—a change that's reshaping everything from social media strategies to enterprise marketing.
Content Marketing
Session Recaps
January 15, 2025
Building Bridges: The Power of Partnerships
When Glenda McNeal steps into a room, she brings decades of partnership-building expertise with her. As American Express's first-ever Chief Partner Officer, McNeal has brokered some of the company's biggest strategic deals. At INBOUND 2024, she sat down with Sarah Chen-Spellings to unpack the art (and science) of building partnerships that drive explosive growth.
Community Marketing
Session Recaps
January 6, 2025
Content Is Not King: The New Approach To Content Marketing
At INBOUND 2024, Neil Patel, digital marketing expert and co-founder of NP Digital, challenged one of the industry's longest standing ideas at INBOUND 2024: Content is no longer king. It's a bold statement, especially since Bill Gates coined the phrase back in 1996. But let's face it: with 4.6 billion pieces of content published every single day, the content game has changed and used to work, isn't as effective today. But, before you delete your blog, hear Patel out. His insights and data are a reminder that there's plenty of opportunity for businesses ready to adapt. Here's how.
Content Marketing
Session Recaps
December 23, 2024
Advancing Human Creativity with AI
The rise of accessible design tools as transformed the way people everywhere bring their ideas to life and tell their brand stories. At INBOUND 2024, Canva's CPO, Cameron Adams, joined Debbie Millman to explore this creative evolution. Together they dove into the journey behind one of tech's most innovative companies and shared an exciting look into an AI-powered creative future.
AI
Session Recaps
December 16, 2024
Unleashing Your Marketing Team’s Potential With AI
When it comes to AI and marketing, Atlassian’s CMO Zeynep Inanoglu Ozdemir brings a perspective that's truly one-of-a-kind. As both a Ph.D. in speech processing and a marketing leader, Ozdemir know show to connect the dots between AI's technical capabilities and its practical marketing applications. At INBOUND 2024, she sat down with The Next Wave podcast hosts Matt Wolfe and Nathan Lands, to share how marketing teams who are struggling with AI can effectively integrate it into their workflows.
AI
Session Recaps
December 9, 2024
How AI Video is Transforming Business Communication: Key Takeaways from HeyGen's Joshua Xu
AI and video are having a moment. Individually, they're powerful. But together? They're reshaping the way we connect, market, and grow businesses. At INBOUND 2024, Joshua Xu, co-founder of HeyGen joined HubSpot’s Kipp Bodnar (CMO) and Kieran Flanagan (SVP, Marketing) to explore how AI is changing business communication. "We live in video... there were a billion hours of video being watched on YouTube everyday and the average person watched seventeen hours of video every week," Xu noted, setting the stage for a discussion that would reveal just how dramatically AI is transforming video creation.
AI
Session Recaps
November 18, 2024
Thriving in Discomfort: Why Being Human is Your Best Marketing Strategy in 2025
In an era where AI is everywhere, INBOUND 2024 speaker and crowd favorite, Jay Schwedelson brought a refreshing reminder to his Main Stage session: your competitive advantage isn't in being perfect—it's in being real. Schwedelson shared why embracing a little discomfort and a lot authenticity could be the game-changer your marketing strategy needs in 2025.
Leadership
Marketing
Session Recaps
November 6, 2024
Will Ahmed on Peak Performance, Authentic Marketing, and the Future of Health Tech
What happens when you combine cutting-edge health technology with authentic marketing and leadership insights? At INBOUND 2024 Will Ahmed founder of wearable tech company WHOOP, sat down with HubSpot co-founder and chairperson Brian Halligan to unpacked what peak performance means and how it extends far beyond the fitness tracker on your wrist.
Main Stage
Leadership
Session Recaps
October 30, 2024
Beyond Content Creation: OpenAI's Dane Vahey on the Future of AI-First Marketing
If you thought AI was just for writing blog posts and social copy, OpenAI's Head of Strategic Marketing Dane Vahey has news for you. At INBOUND 2024, he challenged marketers to think bigger about AI's role in their day-to-day work, introducing what he calls "AI primitives" — the foundational skills marketers need to thrive in an AI-powered future.
Main Stage
AI
Session Recaps
October 23, 2024
Recoding the Future: Tech Insights from Kara Swisher
It was a no-holds-barred conversation with Kara Swisher, legendary tech journalist, Recode co-founder, and author of “Burn Book” as she joined Terry Rice on the INBOUND Main Stage for a discussion on everything from tech transparency to the future of innovation. If you’re trying to keep up with the fast-moving tech landscape, here are the top takeaways you need to know—and why they matter.
Main Stage
Spotlight Session
Session Recaps
October 16, 2024
The Magic of Storytelling: Insights from Disney’s Josh D’Amaro
Imagine a world where every story you tell captivates your audience, builds lasting connections, and maybe even makes an impact. Sounds like magic, right? Well, according to Josh D'Amaro, Chairman of Disney Experiences, that's exactly what great storytelling can do. At INBOUND 2024, D'Amaro pulled back the curtain on how Disney crafts its narratives, delivering actionable insights and valuable lessons for anyone looking to connect with their audience (even Forbes took notice!). And let’s just say it was ✨ magical ✨ .
Main Stage
Customer Experience & Journey
Company Operations
Session Recaps
October 10, 2024
From Center Court to Venture Capital: Serena Williams' Top Leadership Takeaways
When Serena Williams steps onto a stage (or tennis court), you know you're in for something extraordinary. At INBOUND 2024, the tennis legend and venture capitalist didn't disappoint. In conversation with tech journalist Kara Swisher, Williams shared insights from her journey from the tennis court to the boardroom, proving that her competitive spirit and drive for excellence translate seamlessly into the world of venture capital.
Spotlight Session
Main Stage
VC

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UNBOUND Blog

INBOUND is Now UNBOUND: Why We’re Evolving the Event

Meet Our 2023 Main Stage Speakers

It's Here: The Full INBOUND Agenda

Top Email Marketing Tips from Demand Gen Expert, Jay Schwedelson

5 AI Tools to Support Mental Health at Work

The Content Game Has Changed: Here's How to Win

Building Bridges: The Power of Partnerships

Content Is Not King: The New Approach To Content Marketing

Advancing Human Creativity with AI

Unleashing Your Marketing Team’s Potential With AI

How AI Video is Transforming Business Communication: Key Takeaways from HeyGen's Joshua Xu

Thriving in Discomfort: Why Being Human is Your Best Marketing Strategy in 2025

Will Ahmed on Peak Performance, Authentic Marketing, and the Future of Health Tech

Beyond Content Creation: OpenAI's Dane Vahey on the Future of AI-First Marketing

Recoding the Future: Tech Insights from Kara Swisher

The Magic of Storytelling: Insights from Disney’s Josh D’Amaro

From Center Court to Venture Capital: Serena Williams' Top Leadership Takeaways

Your Growth Moment is Here