You're not just talking about AI — you're in it every day. Building workflows, testing tools, breaking things, and figuring out what actually works. This meetup brings together the practitioners who are hands-on with AI across marketing, ops, content, and beyond. Come share what you're building, learn from others in the trenches, and connect with people who speak your language. Hosted in partnership with Mindstream — the daily AI newsletter built for people who don't just follow the future, they build it.

HubSpot's Creator Network is going global and we're celebrating. We now produce original content in English, Spanish, and German, with our Spanish-language program leading the charge. Join us with Luis and Fonzi Camejo from Content is Profit podcast, and Alejavi Rivera from Academiartificial YouTube channel; three of the creators at the heart of this expansion. Come hear how the program is growing, what's coming next, and meet the team building it.

Everyone is talking about AI agents. Almost nobody understands how they actually work. We build an AI agent from scratch on stage using HubSpot, pulling back the curtain on every layer: the LLM making decisions, the memory holding context, the tools taking action, and the orchestration tying it together. The audience votes on decisions and debugs the agent in real time. Attendees leave with a clear mental model of how agents work, a replicable process from idea to working agent, and the fixes for the most common failure modes in production.

Performance marketing is more sophisticated than ever, yet growth is harder to achieve as consumer behavior shifts, measurement becomes more complex, and acquisition costs rise. In this session, we’ll share strategies for finding and converting customers across the full journey, including how Snapchat and HubSpot CRM integrations can help nurture leads and connect marketing to sales. A Snap customer will also share how they used this approach to solve a real business challenge and drive measurable sales and business growth.