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Save $200 before prices jump to $1,399. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Register now\u003C\u002Fa>.\u003C\u002Fp>",[71,74,77,80,83],{"url":72,"type":73},"https:\u002F\u002Ftwitter.com\u002FINBOUND","twitter",{"url":75,"type":76},"https:\u002F\u002Fwww.facebook.com\u002FINBOUND\u002F","facebook",{"type":78,"url":79},"Instagram","https:\u002F\u002Fwww.instagram.com\u002FINBOUND\u002F",{"type":81,"url":82},"linkedIn","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Finboundboston\u002F",{"url":84,"type":85},"https:\u002F\u002Fwww.tiktok.com\u002F@inbound","tiktok","Unbound",{"headline":88,"subHead":89,"subText":90,"buttonText":91},"Stay ahead of what’s next. Get first access to UNBOUND news and updates. ","","\u003Cp>\u003Cspan style=\"font-size: 14px;\">We're committed to your privacy. HubSpot uses the information you provide us to contact you about UNBOUND and other HubSpot events.\u003C\u002Fspan> \u003Cspan style=\"font-size: 14px;\">You may unsubscribe from these communications at any time. For more information, check out our \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">privacy policy\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\"> and UNBOUND \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Funbound-2026\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">terms and conditions\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\">.\u003C\u002Fspan>\u003C\u002Fp>","Subscribe",{"total":93,"pages":93,"offset":94,"speakers":95,"all_tags":202},1,0,[96],{"id":97,"name":98,"profile_image":99,"job_title":116,"company":117,"featured":118,"featured_order":119,"bio":120,"twitter_handle":121,"linkedin_page":121,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":121,"last_modified_time":122,"sessions":123,"speaker_type":201},"reclbO1aca9QYv5nk","Sean Evans",[100],{"id":101,"width":102,"height":102,"url":103,"filename":104,"size":105,"type":106,"thumbnails":107},"att8VIZAl1nEp2G4C",1000,"https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FSean_Evans.png","Sean Evans.png",1565944,"image\u002Fpng",{"small":108,"large":111,"full":114},{"url":109,"width":110,"height":110},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FgbXRLXUgFP9Ke5JLIqo1AQ\u002FBgEyHqW43LolWMxxCm3J5bxJIqSopg0rSDviso3oFGKaBtPtlnla4f_mOOUlW0Kdpe_6jLcEF49wC81EYhgptJ9s1KF9LtqNwtgsx_RhofwGvwvI0sIkdkuQWiFBjWQWftdFce3qUZ3X5e96dkTj3A\u002FrfRV_nEGH4T5th6mldskLdXRcsw_m9jbwz_RJ4FdeXs",36,{"url":112,"width":113,"height":113},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FT-y2oy7i7E67SH1Pr7pyLw\u002F3o6qPA2yXuddtBqa4xgiF2CrF3nQRwFGuokctwSNPZrSFj2j-7ZYnAZPXQ3tsPtneqhLC1sJd-lzOzrkfa1nL9XpvLf_C8XEoQ1Big6qO_dymID4Fcjy4TKuFb-1BGHH5MxdWnfRtnxBEEzAoPx7gw\u002FjM_K2OX9mMgTn3bF6QyX18sW2hhK0ju3z8xutQLA41c",512,{"url":115,"width":102,"height":102},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fb6wOp-xTBm556ekG-XBS3A\u002FV2fXZWcq1n1e0NtN0Hq-7gt0hCbEb942XpgmMSijrVAiIgz9tutZc8Jkyl1pOwVGfp3fOxIwv4qSNtssAI0A3wPymzUpX11KqK3cpVDI3uAAh5s4Z3ek07hA0O4OnUJNna1BYtzG7RCMpBJX-LhaZQ\u002FJPk3gqu4x1mK8YORZNqbhlEyhE4fuY714FGbYZmgisM","Host and Owner","Hot Ones and First We Feast",true,5,"Sean Evans hosts YouTube phenomenon Hot Ones, interviewing celebrities as they consume increasingly spicy wings. 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Panelists will share insights on the AI-powered sales and marketing tools they're investing in today, which traditional GTM approaches are becoming obsolete, and how founders should be thinking about building AI-native strategies from day one. Hear firsthand how investors are evaluating startups with AI-driven sales efficiency and what metrics matter most in this new landscape.\n","2025-09-03T22:30:00.000Z","2025-09-03T23:00:00.000Z",[133],[136],"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=8IaQBFrrW-c",[],"2025-09-29T20:08:00.000Z",[],[],[],[],[771],{"id":243,"name":244,"type":245},[],[774,775],{"id":298,"name":299,"type":153},{"id":155,"name":156,"type":153},[],[],[],[],[781,790,815,844],{"id":733,"name":734,"profile_image":782,"job_title":748,"company":188,"featured":12,"featured_order":121,"bio":749,"twitter_handle":121,"linkedin_page":750,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":751,"last_modified_time":752,"sessions":788,"speaker_type":789},[783],{"id":737,"width":102,"height":102,"url":738,"filename":739,"size":740,"type":106,"thumbnails":784},{"small":785,"large":786,"full":787},{"url":743,"width":110,"height":110},{"url":745,"width":113,"height":113},{"url":747,"width":102,"height":102},[755],[],{"id":791,"name":792,"profile_image":793,"job_title":806,"company":807,"featured":12,"featured_order":121,"bio":808,"twitter_handle":809,"linkedin_page":810,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":811,"last_modified_time":812,"sessions":813,"speaker_type":814},"recKWMZukMcyeQHg7","Jennifer Li",[794],{"id":795,"width":102,"height":102,"url":796,"filename":797,"size":798,"type":106,"thumbnails":799},"attZlY5IdikkpTPyX","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJennifer_Li.png","Jennifer Li.png",803650,{"small":800,"large":802,"full":804},{"url":801,"width":110,"height":110},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fm9GCatlKMgEP-5JulWiQkA\u002FvDW6SS3rFyvByUrtiV5FMmChTOlDP7G-y0QJKOIr_Oun6Qs1FogJ_NRWc6t5-2TFM0EV93cNn0yGZuJFcTZlaZ8HgJrOqGInXxDYhN-QKhwXfwbSZ4oKLhmaHUrsVlMGcp7NQeIUJCccXvqQTsG5yA\u002FkJMSJZwxrJlj3a7xMGuKPOIW0S44-AfFJhjOvLTmU6s",{"url":803,"width":113,"height":113},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FRAkCv9lE1Y1dZKlZ3btTGA\u002Fju-Wqo76nmOlATN7Tm7noN7Q6KfW9wH0Psa8ljdK-ofwKbTRldI6Ci3t48x9AF_ebQj3UMY5WfQeZkNwBqCkl2aZ9SsJFEAvQakjLV5Rceoz_d23-DWhXUx5Fbl6y1ybmihPVPqcr-MYS-SnvzbgvQ\u002F4QaCDV6CMCwuoklYiRjsGRRoEcWOFnsTcSYbQeQ77Xw",{"url":805,"width":102,"height":102},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fgh6I9Tx16cZNGivpkcl0Gg\u002FF1oSiqqzM74HxbNaQpIKDytGWXzwdJL51K7WcEu2jXZ1DEUe10pnyOPR_rvkJ35ezS-roUr50B5UPlx72KXpNCu3_LcJ4SefseuSA1y-yBLtnrolcFcFyxNVSsnSKSc9NdPFkYxNofLYm6DmJul1Lg\u002FqamqGpHrKab0UPGTI72479CWIvzJqLaHqNLDkV8rrD8","General Partner","Andreessen Horowitz","Jennifer Li is a General Partner at a16z, and is focused on enterprise and infrastructure investments in data systems, developer tools, and AI. 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Prior to joining a16z in 2018, Jennifer led product at Solvvy (acquired by Zoom) and led self-service and analytics products at AppDynamics (acquired by Cisco for $3.7B).","@JenniferHli","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjenniferhli\u002F","www.a16z.com","2025-07-08T14:59:22.000Z",[755],[],{"id":816,"name":817,"profile_image":818,"job_title":835,"company":836,"featured":12,"featured_order":121,"bio":837,"twitter_handle":838,"linkedin_page":839,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":840,"last_modified_time":841,"sessions":842,"speaker_type":843},"recg5mnlWFi1PjsjS","Josh Coyne",[819],{"id":820,"width":821,"height":822,"url":823,"filename":824,"size":825,"type":106,"thumbnails":826},"attgOjccvwLyyUfBH",720,900,"https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJosh_Coyne.png","Josh Coyne.png",910834,{"small":827,"large":830,"full":833},{"url":828,"width":829,"height":110},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FTJZY5DmAJYEOEagGjC08MQ\u002FeuD88OFzo4F9vn7qBotobs2PbHlrf9NIEPHxeeXXrx2Cx1M_044kCUJK9_iZtds8M54G3orp6oU24EA2W7lHxaRbxVqB-oVhwYlWpZQXY2IxUf5mP_zhS63C_Z6vuDtH9sEDXPLsL-cxjbH5iwfVgw\u002FQlblS6Rr8xRTakLKt--XGsnGcaj0mw75U3hEQttPUPQ",29,{"url":831,"width":113,"height":832},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fb5Ochb_UoAmDAZN0q8i2Tw\u002FbEoGoKku7TRf2VIho813OcQO8PpiIzei9EwnD2WS7L_739dYugdE2T_mebXbWJ7CWq62c-nAzV_HncjK9tf4baX7t12WgpS8tmZldK7xLaU8DRsvOO6fwci-XKuSmgCudubUnSev7aAVNzzolGLN8A\u002FF3iw85jolh0-9KdslJqsFe6MLWjG8Hix8JUH-m7my08",640,{"url":834,"width":821,"height":822},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FIbywfdUfIYUhL2UkPIlSJw\u002FX-vtZJa61VOynM-B8Lc7ijopvPn9739L7J7xei8a9lRHgPUh440fvpy9NmlJkH3IbiNKbchOvYEDYY2aTbB6WSuBvAJeMFkdnuwTEuEJ70TAnOeLxCkbANs5mwcXUu41Ud-9ulSvqyrt_4fTfclNwg\u002FUtN8ZJLGcbbgvoWE5ZE4ZuzpKgPvtZ9bz1rEQoaPYxA","Partner","Kleiner Perkins","Josh Coyne joined Kleiner Perkins in 2017 and focuses on partnering with the next generation of enterprise software and financial services founders. Josh has invested in companies including Figma, Loom, Moveworks, Rippling, Stord, Synthesia, and UiPath. Prior to joining Kleiner Perkins, Josh was at Qatalyst Partners, where he helped advise on multi-billion dollar acquisitions, leveraged buyouts, and financings across a variety of technology sectors. 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She's a graduate of Howard University and Cornell University and has been featured in Black Enterprise, Fortune Magazine, and rang the opening bell at NASDAQ.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ftaylor-a-davis\u002F","https:\u002F\u002Fwww.troodieapp.com\u002F",[898],[],{"id":1091,"name":1092,"profile_image":1093,"job_title":1106,"company":1107,"featured":12,"featured_order":121,"bio":1108,"twitter_handle":121,"linkedin_page":1109,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":1110,"last_modified_time":895,"sessions":1111,"speaker_type":1112},"recojgZbmlKnkNgSd","Caden Broussard",[1094],{"id":1095,"width":102,"height":102,"url":1096,"filename":1097,"size":1098,"type":106,"thumbnails":1099},"attMWsis3rWEM38aq","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FCaden_Broussard.png","Caden Broussard.png",1463319,{"small":1100,"large":1102,"full":1104},{"url":1101,"width":110,"height":110},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FVdQzHZYLOVqIc6pkch7dsw\u002Frsuk_srScFeV-BcsiGsTRqpx1o6bYRNRG2HK6A8TdjKzMexfmC_Xqv5cKcKwLv688u2nzDT9yBr-fFKsuP5QdcGpmuK6E-3q8NoCeFDVueEI5NvchZe9GLQgRqlKAku6x9qWO5omOh1ZoHzFjo_DtQ\u002F2riuNd8ur2j22yv0sHKn31Kth3pqjsmw0br-49yflZM",{"url":1103,"width":113,"height":113},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F4xIinwa5F1gmo1ceEdHa_A\u002FRbAVy7MXLio3chXqktbOeg6PVSNMEPVelu8xsIRezwLgzWGL-asvZY7izwjsPGdrZqGFbqRB54-7vZImPt-B1kpzbWYOsekgW1yZW2Iv4B6_IbiMuq6xptIUrwADcuCaxFlz0Mq6yTZ_8O8qsj1ebw\u002FW786Er_MNO9nrsmdGKRMPt6fUbLFMwNnhScmtDaAe9M",{"url":1105,"width":102,"height":102},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FzXHz6t_WeoWBWjrzd1Ztww\u002FKEhEFEdFbssOVSRw8voopLHdjkEfWqe2jlFB9RwXIeD-Eu5l0D09BiFjoRB59lBVsgn_Epk2-KCvf8qIyXIa8VCAGqFScUUUED1Gcso5XIIH_m7yQF2z-SVpUmhWBKzpOOTDkF3wA9140I4KgrVp7w\u002FaQHDnwWK6COewQvO_YClyJWyzmPrkY1MiKyXZshlfH8","Co-founder & COO","Cello","Caden Broussard is co-founder and COO of Cello. 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George was previously the co-founder of Coconut VA, which was bootstrapped to $3M ARR in under three years.","https:\u002F\u002Fx.com\u002Fjobsbygeorge","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjobsbygeorge\u002F","https:\u002F\u002Fwww.tryharmony.ai\u002F","2025-08-27T16:15:33.000Z",[898],[],{"id":1138,"name":1139,"profile_image":1140,"job_title":1153,"company":1107,"featured":12,"featured_order":121,"bio":1154,"twitter_handle":121,"linkedin_page":1155,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":1156,"last_modified_time":1064,"sessions":1157,"speaker_type":1158},"recvRQVKA1kezr0hA","Jinny Chen",[1141],{"id":1142,"width":102,"height":102,"url":1143,"filename":1144,"size":1145,"type":106,"thumbnails":1146},"attj9OKLIQcZIuMHT","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJinny_Chen.png","Jinny Chen.png",1455161,{"small":1147,"large":1149,"full":1151},{"url":1148,"width":110,"height":110},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FIUzDZU6rZvy35s0p6k4yRQ\u002F2Gjm97XoZDJOrZFLvJMAR1fgraW2gwTY8WzLe5r-EbRqwd3WJmtpS03KAdnskLcgIbwF83f5wBPsu3YLrND5ThtkzOK7YtNr-XS-DJr9BqtLceHjKvTDymVRqMU7FUda52IQyIYb_y92hCduhreEPg\u002FU4w4-R3hFBsjAOW3oIad3wYLPcUWj9UlIk3nzlLJINU",{"url":1150,"width":113,"height":113},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FG0hSkJ3Z3IUolXKJ-u6r7w\u002FMMbrF7pkvqlVXfjrb7ik2iOydulrTiLzvf7gXEC1xjfRMIjOf-mJG6orP2iu0N0KZbR0MJNUsfex6vSW522omWc8BMk2v8Li7Kohd0jvHAxYaKWh1XYtm4JPqwBOxnFWkWREey2u__zk6faURBgwlg\u002Fet2VanCoN0nQ-wbMq2Zb1aycKZ-0uHV-mUmrt2VmMvY",{"url":1152,"width":102,"height":102},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FzxZX1jbr8FSFN9DEt9199w\u002F6Szmaninw_diTPD1xbNb1aN1V9ADK4sMhDTNx0kJ9vJYhmuiaAlpxqcqhNolohUOFVPfqU4seLN3nL0C1xtsEpdO9pNbR0CnbD7iiGE4W9LKSzECBIY_fWF3YXQ3ZOWyV5Vo0nO2cSYZyWHsNCjVgQ\u002FPv4HKRsxxqsRB4TiP9_1kBz8xgm3ro9SfM8F6PAvhXM","CEO and Cofounder","Jinny Chen is the co-founder of Cello, a platform giving everyone their own hyper-personal stylist. 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Get a proven framework for structuring content for LLMs, examples of high-performing AI pages, and the right metrics for ROI when AI answers your customer’s questions.","2025-09-03T20:30:00.000Z",[905],[907],[],"2025-09-09T23:20:35.000Z",[2164],{"id":2165,"width":121,"height":121,"url":2166,"filename":2167,"size":2168,"type":355,"thumbnails":2169},"attYWNau7PUDbSnEx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FIS_D1_03_Aja_Frost_How_to_Show_Up_in_ChatGPT_HubSpots_Winning_AEO_Playbook_Presentation_v2.pptx.pdf","IS_D1_03_Aja_Frost_How_to_Show_Up_in_ChatGPT_HubSpots_Winning_AEO_Playbook_Presentation_v2.pptx.pdf",4320526,{"small":2170,"large":2172},{"url":2171,"width":359,"height":110},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FiggD6vINIRB0pg1CanKowg\u002FJyaHqBpykvXQpoVMiMihq3DGBX5PlMvNOu1f0yJLXFLpdGvFy2S4zKXzlVsKqxcfzSjaHgw_vQumzvtcDemK7tJ_zOKMGFmChPTPe5fjWUhl8ZoaVUCExXDagwXlmdd6dg8lRVTtrI9yiig-rsJcsg\u002FzpKeg8UeIK0nKq-Ftu0RtZ1y65EnkxEF7ifTQPi06Jo",{"url":2173,"width":362,"height":113},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FKFWYKGWZLv6bsBVEJ2udQw\u002FOIjo--b6ZS2tMDz_tIKjP9zCQMryTQHjKOp-0AsLL4ICCIyQz3qUcCaRSIyGOu7NjBQF0DecKrlw5g3F6PwjKlJ1L_r_OHed9mzyilUIu785U6nlJvvZ5d_kEgqpJL2r4PqizPR790FOKTjANCvIPw\u002Fg7gTjXQknvkrGv4khjp1S9qH577YC92pxYVYwiPq7Dc",[],[],[2177],{"id":283,"name":284,"type":146},[],[],[2181,2182],{"id":298,"name":299,"type":153},{"id":155,"name":156,"type":153},[],[],[],[],[2188],{"id":2083,"name":2084,"profile_image":2189,"job_title":2098,"company":188,"featured":12,"featured_order":121,"bio":2099,"twitter_handle":2100,"linkedin_page":2101,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":2102,"last_modified_time":2103,"sessions":2195,"speaker_type":2196},[2190],{"id":2087,"width":102,"height":102,"url":2088,"filename":2089,"size":2090,"type":106,"thumbnails":2191},{"small":2192,"large":2193,"full":2194},{"url":2093,"width":110,"height":110},{"url":2095,"width":113,"height":113},{"url":2097,"width":102,"height":102},[956,2148],[],[],[],[505,506,2200],"1:00pm - 1:30pm PT",[],{"id":2203,"name":2204,"profile_image":2205,"job_title":2218,"company":2219,"featured":12,"featured_order":121,"bio":2220,"twitter_handle":121,"linkedin_page":2221,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":2222,"last_modified_time":2223,"sessions":2224,"speaker_type":2309},"rec84t6f2xrAsf6Cb","Alan Gould",[2206],{"id":2207,"width":821,"height":822,"url":2208,"filename":2209,"size":2210,"type":106,"thumbnails":2211},"attmOWnC0Be3pytq9","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlan_Gould.png","Alan Gould.png",819058,{"small":2212,"large":2214,"full":2216},{"url":2213,"width":829,"height":110},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FVxwsmy7WyJS_QK6OEY4l5w\u002F6jcjSR3EhhcBKxhHRXRE_Euc9jCDuSozCiCk5JSlCYU08S5NNTBOSSlsQ3OZopL-XKgkF2KhlrxrTrkH9WIKX4IeMTgYR-P88vQNJfy2H-ydh61uO4Tjh_VhyZGklrmFoL_uQAmI59P5ciU6WLKabw\u002F0OMGFHIpFlFb8ZsWLMRpwCe-0q4lThYq2xBols4LDtw",{"url":2215,"width":113,"height":832},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FxPriXiR9oymNHGWYGjrZkg\u002FdfNHypY3AA_BpP-6RXhSRbR4kiui_FasGxiiyAKZPu8I9UJ9BTreqCVe_yhiVYld3pQwIS6SYb2igVltDFBIiFpSopv6TlDf9pbuuMesKKOT8rGpICgZYbxsjHVlGR5lKK9gr65n_FLOYODC_v7j6A\u002F5m4qYF3dvjb7sNGoDWYtYZZpRQKLI4D2DaF5xcy0D0k",{"url":2217,"width":821,"height":822},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FVSFrc5DeolMxDx-7ONU-cw\u002F-RvvG5khZXFyuEsFPqrCc-ZuWa7i6GegB8tp7P2E-pFDqsMgAIroZctbP7uAKTwaYfJf-x1TjEWeBCu2wdogxheVJpA2J1hjlFS0DNlzkTVeNoRYYM3CXk8QrH0XI8REp99508sGzcr2AHqSCQlwCA\u002FpvdCgbp13DaR_HLb4CwPARVtPIn28-pbTNAQLCiSAUU","Founder and Co-CEO","MutualMarkets","Alan Gould, a visionary advertising leader, co-founded MutualMarkets in 2021, an AI platform connecting brands with TV and movie properties. This innovation helps companies leverage popular media content in their advertising. In 2023, CBS' Paramount Global partnered with MutualMarkets to enhance advertising efforts. Alan and CBS President\u002FCMO Michael Benson present on media-brand partnerships, historical barriers, and how AI is transforming these relationships. Previously, Alan co-founded IAG Research, measuring ad effectiveness, which he sold to Nielsen in 2008 for $250M.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falangould\u002F","https:\u002F\u002Ftoday.advancement.georgetown.edu\u002Fgeorgetown-magazine\u002F2022\u002Fceo-alumnus-helps-create-experiential-learning-opportunity\u002F","2025-06-10T19:46:01.000Z",[2225],{"id":2226,"year":126,"unique_id":2227,"title":2228,"description":2229,"start_date_and_time":2230,"end_date_and_time":902,"level":2231,"skill_level":134,"location":2232,"livestream":118,"livestream_link":121,"livestream_order":121,"featured":12,"featured_order":121,"related_sessions":2233,"last_modified_time":2234,"registration":12,"session_reservations":12,"reservations_required":12,"registrationCapacityEnable":12,"registrationCapacity":121,"attachments":2235,"attachments_name":121,"attachments_thumbnails":121,"also_sponsors":2236,"session_type":2237,"session_marketing":2238,"session_sales":2240,"session_customer_success":2241,"session_culture_trends":2242,"session_gtm_data_systems":2245,"session_revops":2246,"session_hubspot_products":2247,"session_networking":2248,"speakers":2249,"sponsors":2304,"locations":2305,"grid_row_span":195,"grid_row_start":2306,"display_date":2307},"recyl9lVJsMXHuHgE","1711967","Solving the Marketing Mystery: AI-Powered Brand Partnerships","Modern marketing feels like an unsolvable mystery—customers are harder to reach, creative fatigue is real, and standing out requires detective-level investigation. But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[133],[136],[],"2025-08-25T17:47:26.000Z",[],[],[],[2239],{"id":222,"name":223,"type":146},[],[],[2243,2244],{"id":298,"name":299,"type":153},{"id":151,"name":152,"type":153},[],[],[],[],[2250,2259,2282],{"id":2203,"name":2204,"profile_image":2251,"job_title":2218,"company":2219,"featured":12,"featured_order":121,"bio":2220,"twitter_handle":121,"linkedin_page":2221,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":2222,"last_modified_time":2223,"sessions":2257,"speaker_type":2258},[2252],{"id":2207,"width":821,"height":822,"url":2208,"filename":2209,"size":2210,"type":106,"thumbnails":2253},{"small":2254,"large":2255,"full":2256},{"url":2213,"width":829,"height":110},{"url":2215,"width":113,"height":832},{"url":2217,"width":821,"height":822},[2226],[],{"id":2260,"name":2261,"profile_image":2262,"job_title":2275,"company":2276,"featured":12,"featured_order":121,"bio":2277,"twitter_handle":121,"linkedin_page":121,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":2278,"last_modified_time":2279,"sessions":2280,"speaker_type":2281},"recsZtRqlErtfW63x","Mike Benson",[2263],{"id":2264,"width":102,"height":102,"url":2265,"filename":2266,"size":2267,"type":106,"thumbnails":2268},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":2269,"large":2271,"full":2273},{"url":2270,"width":110,"height":110},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGmBffvbzODb0-6b2sKhw7Q\u002FHHSI6zzr_b_4mggzS1Zvvnfrzze0rwTBEyBask5TFCgzl3qhwmLI0ppX4mvke8F-Yl0BVGf1dTa3iL98imBt6YGsNV4FXOpkuDPdloNAHCjvpbNfIh263yumRSZ07vlQg9SLUjTTIgwsc2h4BqE_tg\u002FRszbeg3P_YngMQU5kihdw3WToVQe9-O2I5_BedhpqpM",{"url":2272,"width":113,"height":113},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FSXv3Ju32V0CB4I9h-ArJZA\u002FtonzTfn7Ln9Uvi4P9iO_DjItYjviGuZY3H5xh_mVRf8T0HqaGCCFrjiQsMQdhJwyWkw2uJ1VsXmAGHqctNrmumF7jSqRjoVsccY4_KuKilJPkuUTcZT0MuDTdenPBiVRoUUAXm8331pYcBEwSTOtiA\u002FUtvupgzAP8Qm0A1OReX03ega9-Z7myuE662duIlWIgY",{"url":2274,"width":102,"height":102},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGcNTPG87ih3uUYrUz8tErw\u002FUszu200QhH-yAMz-Ze0neECBHmABEqnKZbN2djMHXFwrqQySRSbP5bqctwwJ7nDEDrY9nO7uy-HFk9SRBiLOVW4cppvKIfV1GDhOK48yL1p3jioQlcJVIYSMmn-cEuqFqanixu_8T1hI59Y7bKTJhg\u002F10xx4JoELixmcIDCXzL1EQfWfB6PffWujA2gRHxDjSQ","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. His strategies drive growth for CBS Entertainment, News & Stations, Sports, Studios, Media Ventures, See it Now Studios and BET Studios, and he collaborates across Paramount Global for cross-company marketing. He launched hits like MATLOCK, TRACKER, GHOSTS and others, and boosted programs like 60 MINUTES, SURVIVOR, THE PRICE IS RIGHT, NFL ON CBS and Star Trek. Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.","www.cbs.com","2025-08-22T14:45:22.000Z",[2226],[],{"id":2283,"name":2284,"profile_image":2285,"job_title":2298,"company":2299,"featured":12,"featured_order":121,"bio":2300,"twitter_handle":121,"linkedin_page":121,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":121,"last_modified_time":2301,"sessions":2302,"speaker_type":2303},"recuPHoXtGxqgJnC5","Morris Chestnut",[2286],{"id":2287,"width":102,"height":102,"url":2288,"filename":2289,"size":2290,"type":106,"thumbnails":2291},"attGkJOueoRKQiLUn","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMorris_Chestnut.png","Morris Chestnut.png",1118385,{"small":2292,"large":2294,"full":2296},{"url":2293,"width":110,"height":110},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fg8F3BxiUEJgHaB10U04zsQ\u002FcY0LaprhPsu9SxrnovmGG38dPjJFHugOxh5TEmSoHY5yPMs5rTJqleqHGvtsHUr08zwkl04ReSqwrkqEiN9mOE8O4vj5zsNFluU-6kWuDa8jvdpdaaxRtX3ET4cYWz3qGIpsLzbrpNkNWx5j8hwG5w\u002FSNI9DpL-WwIAHKTgZo1Gb0aX0MTy0PqaCreH6d2_yag",{"url":2295,"width":113,"height":113},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FH-0eeNn1uVG3SsPiN5rinQ\u002FFsscU4I8oKMD9aTk16IRQJMwxK9Av_LI8lSyCZiUxQUkKIZN8b5oqZ280LQx4LguxWVELwYJbJWG9BvpDb7ga_2XuPXjpHYSPhMpi1A0KHfzZELoBQ596Hf0ITZUCoyngO3Tq3cOgOBu4_Nqykho5A\u002FaCebf0f4uAq6m4x8qhvfi4h9BUVR3CLkP2MhQJzwtgg",{"url":2297,"width":102,"height":102},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FrWqbenoanIOKtuZIrICx0A\u002FrzJ6ZpEzlauhL-yGDBJR37Nj-gghIftvEzOY0Rfx3lkQbxwByMjp8oIZU-Cllk4pexpfmEwqLzpgmdLnLrfc4hZcJG_EOMRHF8A_FGUe2VYFEdhjzrOdN_V2nRN6szUPlPKjmBvib55ZsxbK8uUzyw\u002FHT-V4ZU_4DnRX6etTkmr48U4HA2BA_8_blPaaO3gUq8","Actor and Executive Producer","CBS' Watson","Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. He received a Hollywood Walk of Fame star in 2022. Currently, Chestnut leads CBS drama WATSON in its second season as star and executive producer. In 2023, he won his second NAACP Image Award for Outstanding Lead Actor for Peacock's \"The Best Man: The Final Chapters.\" His TV credits include NURSE JACKIE, American Horror Story, Rosewood, The Resident, and Goliath. Film credits include Boyz n the Hood.","2025-08-27T16:15:35.000Z",[2226],[],[],[],26,[1185,1186,2308],"3:00pm - 3:30pm PT",[],{"id":2311,"name":2312,"profile_image":2313,"job_title":2326,"company":188,"featured":12,"featured_order":121,"bio":2327,"twitter_handle":121,"linkedin_page":2328,"facebook_page":121,"threads_profile":121,"tiktok_channel":121,"speaker_website":2329,"last_modified_time":2330,"sessions":2331,"speaker_type":2418},"recho4ugV3oEwnxaw","Alanah Joseph",[2314],{"id":2315,"width":102,"height":102,"url":2316,"filename":2317,"size":2318,"type":106,"thumbnails":2319},"attSbqng6kzqKYSTb","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlanah_Joseph.png","Alanah Joseph.png",522676,{"small":2320,"large":2322,"full":2324},{"url":2321,"width":110,"height":110},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FcK-V5etRJpTw5GP8R1Gryg\u002FCF0ucOuv479SkDuRfmSTfkIclS4nElgjdTp09-3yI1SSCeEGShUPJVXCUCSOtNR270oQHlMBlgfi-iu3Ly9zGvvcaBySJi8a479tVjToYrSlxjS_EqUQ3HYP8xKcmBsEwSNgaZf_K02w173GGu4-uQ\u002FYCetKgxTogvEr2GRK7SWhD9cIUFrxmFBI-EwHk5RL9U",{"url":2323,"width":113,"height":113},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FAKZzN8292yHkq_S0LM6hSw\u002FHHPcMAigAMlgnx76gA8m8pb4edpaheZAUwz6GQ0un3FX-GxT-liDx2IGeEzwNyaLaJkBNEWO4iE6rhsZiujqjWOvyI08tbNoUsQQBGo9lWB6jaITM6FyRF7uEpOKCjOxrskbVb63YdRqi4ggfeCN-g\u002F7Eo4hELas9AUZYSnkS0p9u2ewD_F7nXZ2Bp-fOnpYC0",{"url":2325,"width":102,"height":102},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FgNuW0nSA7nPnwA_j7lRbRQ\u002F6en-_HhgBmlAAUvyMAjOt1XmqcP0dcGcKViD8Jrj6frYorBcgSdBLESrHMVQgqgltg7KT3iIaDXzzkxRf_kRvzaYaiJtH0hxi2k-7A2Vt9ZSkzNhDlFnIXG9MpaLSwLC8rzbRYfKESroMnmht1Ndqg\u002F6-gpo0xudr3PhtIWAM2TumkTnQ6VKYpIESNXhFbpf80","Head of Creator Partnerships","Alanah Joseph serves as Head of Creator Partnerships at HubSpot, where she leads a dynamic team responsible for driving the company's influencer marketing initiatives. She manages the Creators by HubSpot Media program, which engages content creators across YouTube, newsletters, LinkedIn, and podcasting platforms. Her expertise lies at the intersection of influencer marketing and brand partnerships, where she focuses on building authentic collaborations that amplify HubSpot's brand presence while delivering genuine value to creators. 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A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[16984],{"id":16985,"year":126,"unique_id":16986,"title":16987,"description":16988,"start_date_and_time":2024,"end_date_and_time":16989,"level":16990,"skill_level":134,"location":16991,"livestream":12,"livestream_link":121,"livestream_order":121,"featured":12,"featured_order":121,"related_sessions":16992,"last_modified_time":16993,"registration":118,"session_reservations":118,"reservations_required":118,"registrationCapacityEnable":118,"registrationCapacity":5278,"attachments":16994,"attachments_name":17015,"attachments_thumbnails":566,"also_sponsors":17016,"session_type":17017,"session_marketing":17018,"session_sales":17020,"session_customer_success":17021,"session_culture_trends":17023,"session_gtm_data_systems":17024,"session_revops":17026,"session_hubspot_products":17027,"session_networking":17028,"speakers":17029,"sponsors":17039,"locations":17040,"grid_row_span":1273,"grid_row_start":1274,"display_date":17041},"recfd0ArmcNutzY7K","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. 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Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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Understanding why they don’t understand you.\nEconomists tell us that given the opportunity, people will behave rationally. If you’re anything like me, you have countless examples DAILY of people behaving irrationally! What would the world look like if we could cure the stupidity around us? Imagine freedom from frustration. Imagine the peace. This session, based on Eric M. Bailey’s bestselling book, can fix that. 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Today, Will helps brands navigate the changing world of marketing, culture, and community.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwillcady\u002F","https:\u002F\u002Fwillcady.com\u002F","2025-08-27T18:47:40.000Z",[17909,17911],[],[],[],[198,199,730],{"id":17910,"year":126,"unique_id":17998,"title":17999,"description":18000,"start_date_and_time":2024,"end_date_and_time":16989,"level":18001,"skill_level":134,"location":18002,"livestream":12,"livestream_link":121,"livestream_order":121,"featured":12,"featured_order":121,"related_sessions":18003,"last_modified_time":18004,"registration":118,"session_reservations":118,"reservations_required":118,"registrationCapacityEnable":118,"registrationCapacity":2538,"attachments":18005,"attachments_name":121,"attachments_thumbnails":121,"also_sponsors":18006,"session_type":18007,"session_marketing":18008,"session_sales":18010,"session_customer_success":18011,"session_culture_trends":18013,"session_gtm_data_systems":18015,"session_revops":18016,"session_hubspot_products":18017,"session_networking":18018,"speakers":18019,"sponsors":18029,"locations":18030,"grid_row_span":1273,"grid_row_start":1274,"display_date":18031},"1719840","CoLab 1: The Scale Delusion: Is Personal Touch Dead?","For years, Customer Success, Community, and Customer Support relied on personal touch. 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Where does the human element fit in between? Google and OpenAI are shaking up the marketing landscape, and we need to become culture builders, not just content creators. When it comes to seeking, understanding, and engaging with communities, there are few tools as effective as Reddit. 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today.",[9446],[9448],[],"2025-09-09T23:42:23.000Z",[18041,18051],{"id":18042,"width":121,"height":121,"url":18043,"filename":18044,"size":18045,"type":355,"thumbnails":18046},"attW0lZn8CvR0jfn8","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FDD2_D2_01_Evan_Hamilton_Will_Cady_What_Comes_After_Content_Marketing_Presentation.pptx.pdf","DD2_D2_01_Evan_Hamilton_Will_Cady_What_Comes_After_Content_Marketing_Presentation.pptx.pdf",10229840,{"small":18047,"large":18049},{"url":18048,"width":359,"height":110},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FWXARwwONZTxcunoEwAISlA\u002FWN3rgWWaNsi3BMf1fGAwD0JBHlG1f8b7xQduJ11mrmdjVKMHEq1AktJ1JNp1JMB41evBaNmtnoGfWD1b40BRIMR320aurqVQ7iSkYZTvKXkH5ScLceSFp9iexbJzIhana100xt_a4tsmPoeguWamGA\u002FPe968XpLS-r9yhbhJIUh6ip2-JZP_YDwf1KCMZ5Sh1k",{"url":18050,"width":362,"height":113},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FklUgTUpKlTq6Pxgms0Bdqg\u002Fc76QWhx11KiDhB8pX9D0eBZpy3qbEk96wNi5fCDVPQMMawHoLV7qVSznlC1xGS2fokWoFCVqQaZyKaNg5D2Qj-BzBD2wpq7DmZZCxz7rka5h3Dzy3w6NOUAMaqDB8Vl_hrtYeXLzVzGqa_Pf6ujV8Q\u002FVDZad-5zaIW5zDpAvCXnZY3ZU9UJ5mY36PT3T3xm3XA",{"id":18052,"width":121,"height":121,"url":18053,"filename":18054,"size":18055,"type":355,"thumbnails":18056},"attyNUtvGzDzXlTy3","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_DD2_-_What_Comes_After_Content_Marketing.pdf","INBOUND_2025 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