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She earned her MBA from Stanford Graduate School of Business, where she met her co-founder, Caden, and is a proud UVA alum.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjinnychen\u002F","https:\u002F\u002Fcellocloset.com",[833],[],{"id":1098,"name":1099,"profile_image":1100,"job_title":1113,"company":1114,"featured":12,"featured_order":119,"bio":1115,"twitter_handle":119,"linkedin_page":1116,"facebook_page":119,"threads_profile":119,"tiktok_channel":119,"speaker_website":1117,"last_modified_time":1072,"sessions":1118,"speaker_type":1119},"recXWuB3bnJgb1rcT","Joshua Perk",[1101],{"id":1102,"width":103,"height":103,"url":1103,"filename":1104,"size":1105,"type":107,"thumbnails":1106},"attaRk4RrFmxEPRNc","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJoshua_Perk.png","Joshua Perk.png",1122094,{"small":1107,"large":1109,"full":1111},{"url":1108,"width":111,"height":111},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FIXStvgCC1mp9NcHMK4-NuQ\u002FRQJIKIZMH68jNp_7LyCBGNKPf4cN_SepZUl8Zfuf1davvkD08PddQOYL5veqAFu8gZ0rQg6coZPoyM9SMJhChr778VUyk4YdmqwP3B4G34bFGyPWwtjDe8FQhPToUHuvIErKLv0ZGBMo-1alsMarEA\u002FBw43kzn9Vi9C04FRQ2MxRJeO9HPXnBvYycmukK9JcfY",{"url":1110,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F2R3WzAK81rPYAdqASbU1eg\u002FwuxqrnrFySP5-t_ogg7ubW2LuNQJI8698h3nI8sYOCL1ikGWg963crLEXvO96cJfgzsDD72DsskFqfmJ-itDu5vMNs3pnBxLG2W_-alt8LrHHBJkYnFoDVXga8cU_9Arl6jmBdhdt0v9DFdWPhHlVA\u002F4sCr0C01h0rFTDEBd4THLrVdvxaS-2K_udzX04xFyAU",{"url":1112,"width":103,"height":103},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FabDclCnWdMkAaBDd9SrFTQ\u002FLOe8mrYVmGTvWMspYv6LFTpFaoahZznduh0eMQDnITMAgU1hCzAulftDNYNDnaOkvHk3ka-DwYIkzT74-7WwOqioL--7Xuf77xECmuaBXtZ-cMkFW_odWOJnqo90BB9967ikGd8YUx_f3wOE2Blrow\u002FKD_G4UQsmtfdd6bor1i1AHp8gYtbapuYJ73LYoQ3x5c","CEO and Founder","Vector","Josh is the CEO and founder of Vector — the contact-based advertising platform that builds precise audiences using your CRM, buying signals, and shows exactly who engaged. 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Get a proven framework for structuring content for LLMs, examples of high-performing AI pages, and the right metrics for ROI when AI answers your customer’s questions.","2025-09-03T20:30:00.000Z",[840],[842],[],"2025-09-09T23:20:35.000Z",[2096],{"id":2097,"width":119,"height":119,"url":2098,"filename":2099,"size":2100,"type":146,"thumbnails":2101},"attYWNau7PUDbSnEx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FIS_D1_03_Aja_Frost_How_to_Show_Up_in_ChatGPT_HubSpots_Winning_AEO_Playbook_Presentation_v2.pptx.pdf","IS_D1_03_Aja_Frost_How_to_Show_Up_in_ChatGPT_HubSpots_Winning_AEO_Playbook_Presentation_v2.pptx.pdf",4320526,{"small":2102,"large":2104},{"url":2103,"width":150,"height":111},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FiggD6vINIRB0pg1CanKowg\u002FJyaHqBpykvXQpoVMiMihq3DGBX5PlMvNOu1f0yJLXFLpdGvFy2S4zKXzlVsKqxcfzSjaHgw_vQumzvtcDemK7tJ_zOKMGFmChPTPe5fjWUhl8ZoaVUCExXDagwXlmdd6dg8lRVTtrI9yiig-rsJcsg\u002FzpKeg8UeIK0nKq-Ftu0RtZ1y65EnkxEF7ifTQPi06Jo",{"url":2105,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FKFWYKGWZLv6bsBVEJ2udQw\u002FOIjo--b6ZS2tMDz_tIKjP9zCQMryTQHjKOp-0AsLL4ICCIyQz3qUcCaRSIyGOu7NjBQF0DecKrlw5g3F6PwjKlJ1L_r_OHed9mzyilUIu785U6nlJvvZ5d_kEgqpJL2r4PqizPR790FOKTjANCvIPw\u002Fg7gTjXQknvkrGv4khjp1S9qH577YC92pxYVYwiPq7Dc",[],[],[2109],{"id":1928,"name":1929,"type":862},[],[],[2113,2114],{"id":384,"name":385,"type":386},{"id":708,"name":709,"type":386},[],[],[],[],[2120],{"id":2015,"name":2016,"profile_image":2121,"job_title":2030,"company":118,"featured":12,"featured_order":119,"bio":2031,"twitter_handle":2032,"linkedin_page":2033,"facebook_page":119,"threads_profile":119,"tiktok_channel":119,"speaker_website":2034,"last_modified_time":2035,"sessions":2127,"speaker_type":2128},[2122],{"id":2019,"width":103,"height":103,"url":2020,"filename":2021,"size":2022,"type":107,"thumbnails":2123},{"small":2124,"large":2125,"full":2126},{"url":2025,"width":111,"height":111},{"url":2027,"width":114,"height":114},{"url":2029,"width":103,"height":103},[894,2080],[],[],[],[309,310,2132],"1:00pm - 1:30pm PT",[],{"id":2135,"name":2136,"profile_image":2137,"job_title":2150,"company":2151,"featured":12,"featured_order":119,"bio":2152,"twitter_handle":119,"linkedin_page":2153,"facebook_page":119,"threads_profile":119,"tiktok_channel":119,"speaker_website":2154,"last_modified_time":2155,"sessions":2156,"speaker_type":2245},"rec84t6f2xrAsf6Cb","Alan Gould",[2138],{"id":2139,"width":755,"height":756,"url":2140,"filename":2141,"size":2142,"type":107,"thumbnails":2143},"attmOWnC0Be3pytq9","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlan_Gould.png","Alan Gould.png",819058,{"small":2144,"large":2146,"full":2148},{"url":2145,"width":763,"height":111},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FVxwsmy7WyJS_QK6OEY4l5w\u002F6jcjSR3EhhcBKxhHRXRE_Euc9jCDuSozCiCk5JSlCYU08S5NNTBOSSlsQ3OZopL-XKgkF2KhlrxrTrkH9WIKX4IeMTgYR-P88vQNJfy2H-ydh61uO4Tjh_VhyZGklrmFoL_uQAmI59P5ciU6WLKabw\u002F0OMGFHIpFlFb8ZsWLMRpwCe-0q4lThYq2xBols4LDtw",{"url":2147,"width":114,"height":766},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FxPriXiR9oymNHGWYGjrZkg\u002FdfNHypY3AA_BpP-6RXhSRbR4kiui_FasGxiiyAKZPu8I9UJ9BTreqCVe_yhiVYld3pQwIS6SYb2igVltDFBIiFpSopv6TlDf9pbuuMesKKOT8rGpICgZYbxsjHVlGR5lKK9gr65n_FLOYODC_v7j6A\u002F5m4qYF3dvjb7sNGoDWYtYZZpRQKLI4D2DaF5xcy0D0k",{"url":2149,"width":755,"height":756},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FVSFrc5DeolMxDx-7ONU-cw\u002F-RvvG5khZXFyuEsFPqrCc-ZuWa7i6GegB8tp7P2E-pFDqsMgAIroZctbP7uAKTwaYfJf-x1TjEWeBCu2wdogxheVJpA2J1hjlFS0DNlzkTVeNoRYYM3CXk8QrH0XI8REp99508sGzcr2AHqSCQlwCA\u002FpvdCgbp13DaR_HLb4CwPARVtPIn28-pbTNAQLCiSAUU","Founder and Co-CEO","MutualMarkets","Alan Gould, a visionary advertising leader, co-founded MutualMarkets in 2021, an AI platform connecting brands with TV and movie properties. This innovation helps companies leverage popular media content in their advertising. In 2023, CBS' Paramount Global partnered with MutualMarkets to enhance advertising efforts. Alan and CBS President\u002FCMO Michael Benson present on media-brand partnerships, historical barriers, and how AI is transforming these relationships. Previously, Alan co-founded IAG Research, measuring ad effectiveness, which he sold to Nielsen in 2008 for $250M.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falangould\u002F","https:\u002F\u002Ftoday.advancement.georgetown.edu\u002Fgeorgetown-magazine\u002F2022\u002Fceo-alumnus-helps-create-experiential-learning-opportunity\u002F","2025-06-10T19:46:01.000Z",[2157],{"id":2158,"year":125,"unique_id":2159,"title":2160,"description":2161,"start_date_and_time":2162,"end_date_and_time":837,"level":2163,"skill_level":344,"location":2164,"livestream":138,"livestream_link":119,"livestream_order":119,"featured":12,"featured_order":119,"related_sessions":2165,"last_modified_time":2166,"registration":12,"session_reservations":12,"reservations_required":12,"registrationCapacityEnable":12,"registrationCapacity":119,"attachments":2167,"attachments_name":119,"attachments_thumbnails":119,"also_sponsors":2168,"session_type":2169,"session_marketing":2170,"session_sales":2174,"session_customer_success":2175,"session_culture_trends":2176,"session_gtm_data_systems":2181,"session_revops":2182,"session_hubspot_products":2183,"session_networking":2184,"speakers":2185,"sponsors":2240,"locations":2241,"grid_row_span":803,"grid_row_start":2242,"display_date":2243},"recyl9lVJsMXHuHgE","1711967","Solving the Marketing Mystery: AI-Powered Brand Partnerships","Modern marketing feels like an unsolvable mystery—customers are harder to reach, creative fatigue is real, and standing out requires detective-level investigation. But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[689],[691],[],"2025-08-25T17:47:26.000Z",[],[],[],[2171],{"id":2172,"name":2173,"type":862},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2177,2178],{"id":384,"name":385,"type":386},{"id":2179,"name":2180,"type":386},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2186,2195,2218],{"id":2135,"name":2136,"profile_image":2187,"job_title":2150,"company":2151,"featured":12,"featured_order":119,"bio":2152,"twitter_handle":119,"linkedin_page":2153,"facebook_page":119,"threads_profile":119,"tiktok_channel":119,"speaker_website":2154,"last_modified_time":2155,"sessions":2193,"speaker_type":2194},[2188],{"id":2139,"width":755,"height":756,"url":2140,"filename":2141,"size":2142,"type":107,"thumbnails":2189},{"small":2190,"large":2191,"full":2192},{"url":2145,"width":763,"height":111},{"url":2147,"width":114,"height":766},{"url":2149,"width":755,"height":756},[2158],[],{"id":2196,"name":2197,"profile_image":2198,"job_title":2211,"company":2212,"featured":12,"featured_order":119,"bio":2213,"twitter_handle":119,"linkedin_page":119,"facebook_page":119,"threads_profile":119,"tiktok_channel":119,"speaker_website":2214,"last_modified_time":2215,"sessions":2216,"speaker_type":2217},"recsZtRqlErtfW63x","Mike Benson",[2199],{"id":2200,"width":103,"height":103,"url":2201,"filename":2202,"size":2203,"type":107,"thumbnails":2204},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":2205,"large":2207,"full":2209},{"url":2206,"width":111,"height":111},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGmBffvbzODb0-6b2sKhw7Q\u002FHHSI6zzr_b_4mggzS1Zvvnfrzze0rwTBEyBask5TFCgzl3qhwmLI0ppX4mvke8F-Yl0BVGf1dTa3iL98imBt6YGsNV4FXOpkuDPdloNAHCjvpbNfIh263yumRSZ07vlQg9SLUjTTIgwsc2h4BqE_tg\u002FRszbeg3P_YngMQU5kihdw3WToVQe9-O2I5_BedhpqpM",{"url":2208,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FSXv3Ju32V0CB4I9h-ArJZA\u002FtonzTfn7Ln9Uvi4P9iO_DjItYjviGuZY3H5xh_mVRf8T0HqaGCCFrjiQsMQdhJwyWkw2uJ1VsXmAGHqctNrmumF7jSqRjoVsccY4_KuKilJPkuUTcZT0MuDTdenPBiVRoUUAXm8331pYcBEwSTOtiA\u002FUtvupgzAP8Qm0A1OReX03ega9-Z7myuE662duIlWIgY",{"url":2210,"width":103,"height":103},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGcNTPG87ih3uUYrUz8tErw\u002FUszu200QhH-yAMz-Ze0neECBHmABEqnKZbN2djMHXFwrqQySRSbP5bqctwwJ7nDEDrY9nO7uy-HFk9SRBiLOVW4cppvKIfV1GDhOK48yL1p3jioQlcJVIYSMmn-cEuqFqanixu_8T1hI59Y7bKTJhg\u002F10xx4JoELixmcIDCXzL1EQfWfB6PffWujA2gRHxDjSQ","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. His strategies drive growth for CBS Entertainment, News & Stations, Sports, Studios, Media Ventures, See it Now Studios and BET Studios, and he collaborates across Paramount Global for cross-company marketing. He launched hits like MATLOCK, TRACKER, GHOSTS and others, and boosted programs like 60 MINUTES, SURVIVOR, THE PRICE IS RIGHT, NFL ON CBS and Star Trek. Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.","www.cbs.com","2025-08-22T14:45:22.000Z",[2158],[],{"id":2219,"name":2220,"profile_image":2221,"job_title":2234,"company":2235,"featured":12,"featured_order":119,"bio":2236,"twitter_handle":119,"linkedin_page":119,"facebook_page":119,"threads_profile":119,"tiktok_channel":119,"speaker_website":119,"last_modified_time":2237,"sessions":2238,"speaker_type":2239},"recuPHoXtGxqgJnC5","Morris Chestnut",[2222],{"id":2223,"width":103,"height":103,"url":2224,"filename":2225,"size":2226,"type":107,"thumbnails":2227},"attGkJOueoRKQiLUn","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMorris_Chestnut.png","Morris Chestnut.png",1118385,{"small":2228,"large":2230,"full":2232},{"url":2229,"width":111,"height":111},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fg8F3BxiUEJgHaB10U04zsQ\u002FcY0LaprhPsu9SxrnovmGG38dPjJFHugOxh5TEmSoHY5yPMs5rTJqleqHGvtsHUr08zwkl04ReSqwrkqEiN9mOE8O4vj5zsNFluU-6kWuDa8jvdpdaaxRtX3ET4cYWz3qGIpsLzbrpNkNWx5j8hwG5w\u002FSNI9DpL-WwIAHKTgZo1Gb0aX0MTy0PqaCreH6d2_yag",{"url":2231,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FH-0eeNn1uVG3SsPiN5rinQ\u002FFsscU4I8oKMD9aTk16IRQJMwxK9Av_LI8lSyCZiUxQUkKIZN8b5oqZ280LQx4LguxWVELwYJbJWG9BvpDb7ga_2XuPXjpHYSPhMpi1A0KHfzZELoBQ596Hf0ITZUCoyngO3Tq3cOgOBu4_Nqykho5A\u002FaCebf0f4uAq6m4x8qhvfi4h9BUVR3CLkP2MhQJzwtgg",{"url":2233,"width":103,"height":103},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FrWqbenoanIOKtuZIrICx0A\u002FrzJ6ZpEzlauhL-yGDBJR37Nj-gghIftvEzOY0Rfx3lkQbxwByMjp8oIZU-Cllk4pexpfmEwqLzpgmdLnLrfc4hZcJG_EOMRHF8A_FGUe2VYFEdhjzrOdN_V2nRN6szUPlPKjmBvib55ZsxbK8uUzyw\u002FHT-V4ZU_4DnRX6etTkmr48U4HA2BA_8_blPaaO3gUq8","Actor and Executive Producer","CBS' Watson","Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. 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Film credits include Boyz n the Hood.","2025-08-27T16:15:35.000Z",[2158],[],[],[],26,[1123,1124,2244],"3:00pm - 3:30pm PT",[],{"id":2247,"name":2248,"profile_image":2249,"job_title":2262,"company":118,"featured":12,"featured_order":119,"bio":2263,"twitter_handle":119,"linkedin_page":2264,"facebook_page":119,"threads_profile":119,"tiktok_channel":119,"speaker_website":2265,"last_modified_time":2266,"sessions":2267,"speaker_type":2356},"recho4ugV3oEwnxaw","Alanah Joseph",[2250],{"id":2251,"width":103,"height":103,"url":2252,"filename":2253,"size":2254,"type":107,"thumbnails":2255},"attSbqng6kzqKYSTb","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlanah_Joseph.png","Alanah Joseph.png",522676,{"small":2256,"large":2258,"full":2260},{"url":2257,"width":111,"height":111},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FcK-V5etRJpTw5GP8R1Gryg\u002FCF0ucOuv479SkDuRfmSTfkIclS4nElgjdTp09-3yI1SSCeEGShUPJVXCUCSOtNR270oQHlMBlgfi-iu3Ly9zGvvcaBySJi8a479tVjToYrSlxjS_EqUQ3HYP8xKcmBsEwSNgaZf_K02w173GGu4-uQ\u002FYCetKgxTogvEr2GRK7SWhD9cIUFrxmFBI-EwHk5RL9U",{"url":2259,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FAKZzN8292yHkq_S0LM6hSw\u002FHHPcMAigAMlgnx76gA8m8pb4edpaheZAUwz6GQ0un3FX-GxT-liDx2IGeEzwNyaLaJkBNEWO4iE6rhsZiujqjWOvyI08tbNoUsQQBGo9lWB6jaITM6FyRF7uEpOKCjOxrskbVb63YdRqi4ggfeCN-g\u002F7Eo4hELas9AUZYSnkS0p9u2ewD_F7nXZ2Bp-fOnpYC0",{"url":2261,"width":103,"height":103},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FgNuW0nSA7nPnwA_j7lRbRQ\u002F6en-_HhgBmlAAUvyMAjOt1XmqcP0dcGcKViD8Jrj6frYorBcgSdBLESrHMVQgqgltg7KT3iIaDXzzkxRf_kRvzaYaiJtH0hxi2k-7A2Vt9ZSkzNhDlFnIXG9MpaLSwLC8rzbRYfKESroMnmht1Ndqg\u002F6-gpo0xudr3PhtIWAM2TumkTnQ6VKYpIESNXhFbpf80","Head of Creator Partnerships","Alanah Joseph serves as Head of Creator Partnerships at HubSpot, where she leads a dynamic team responsible for driving the company's influencer marketing initiatives. 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",[2511],[11296],[],[],[],[],[],[],[],[16258],{"id":384,"name":385,"type":386},[16260],{"id":7208,"name":7209,"type":165},[16262],{"id":2527,"name":2528,"type":273},[],[16265],{"id":2618,"name":2619,"type":2620},[16267],{"id":16225,"name":16226,"profile_image":16268,"job_title":2953,"company":16240,"featured":12,"featured_order":119,"bio":16241,"twitter_handle":119,"linkedin_page":119,"facebook_page":119,"threads_profile":119,"tiktok_channel":119,"speaker_website":119,"last_modified_time":1887,"sessions":16274,"speaker_type":16275},[16269],{"id":16229,"width":103,"height":103,"url":16230,"filename":16231,"size":16232,"type":107,"thumbnails":16270},{"small":16271,"large":16272,"full":16273},{"url":16235,"width":111,"height":111},{"url":16237,"width":114,"height":114},{"url":16239,"width":103,"height":103},[16244],[],[],[],[238,239,7345],[],{"id":16281,"name":16282,"profile_image":16283,"job_title":6926,"company":16296,"featured":12,"featured_order":119,"bio":16297,"twitter_handle":119,"linkedin_page":119,"facebook_page":119,"threads_profile":119,"tiktok_channel":119,"speaker_website":16298,"last_modified_time":16299,"sessions":16300,"speaker_type":16452},"recprHfmKYE3HmiSo","EJ Cho",[16284],{"id":16285,"width":755,"height":756,"url":16286,"filename":16287,"size":16288,"type":107,"thumbnails":16289},"attRsRDWdm7seKRtg","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEJ_Cho.png","EJ Cho.png",958750,{"small":16290,"large":16292,"full":16294},{"url":16291,"width":763,"height":111},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F9TC20fGQoU64ud0aGkUP6w\u002F0AOu-1Bxec8Elg5Bjb2IQvS_A7qcBSrJfoHqvW6mvvDzP7jziWf7wi2sQxJ_qqHM_LYCjTJHQDtBNc3vZG7Thvhxb9weCNP3dmTNwJIbiWWPSdxOYR1z6YnDM3DliieSe6qsmOnpKjRVO2GyPGAaeA\u002FSHJNm2p4xQyYozCH1oPL8zreUMH6cUwpd4YFLUpx5z8",{"url":16293,"width":114,"height":766},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F3JimRc1AAa2ZVoI2SwjxxA\u002FKr4aSAdWkkd0msPB4A4ICxnp5RB7Fwv225FDCZGy0T0lEup3evLUqQg5vpY6A-p4W_qGEzCVphou2-GcSAwBi_wXS3xSY-vgX77i7-17_aaVrV1vr1vJA82Mvu21zOeCAOfXHH9L5mayrcTiY8y-TQ\u002FYxiHzpeInLpOepEqhrEtnrzj2JdaYH4u9DLoVR91JwQ",{"url":16295,"width":755,"height":756},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F1gbn3UK8U94RfUOJt5mTCQ\u002Fe3vP7C57vp8d_Jn7sOBLDpXhW5gQGPd-fJoy4P2hnBm3VMaNOTx9xf3vZs2MsKO0fE5x176WV15xFjOKBS-gR8A_td4mR08MLSbtzqGI-YsRpxQCd7gTOamZKrVceDcAKn6Nk3lYFZP_aJzK0B2DwQ\u002Fnq70J-0uktsFV9_7frr4PGzGUcCDtA7nRoPLgaw5Yg0","Tofu","EJ Cho is the Co-founder and CEO at Tofu, an AI-first marketing platform that helps B2B marketing teams execute integrated campaigns effectively and do more with less. 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[17223],{"id":17224,"year":125,"unique_id":17225,"title":17226,"description":17227,"start_date_and_time":1956,"end_date_and_time":17228,"level":17229,"skill_level":344,"location":17230,"livestream":12,"livestream_link":119,"livestream_order":119,"featured":12,"featured_order":119,"related_sessions":17231,"last_modified_time":17232,"registration":138,"session_reservations":138,"reservations_required":138,"registrationCapacityEnable":138,"registrationCapacity":5244,"attachments":17233,"attachments_name":17254,"attachments_thumbnails":372,"also_sponsors":17255,"session_type":17256,"session_marketing":17257,"session_sales":17259,"session_customer_success":17260,"session_culture_trends":17262,"session_gtm_data_systems":17263,"session_revops":17265,"session_hubspot_products":17266,"session_networking":17267,"speakers":17268,"sponsors":17278,"locations":17279,"grid_row_span":1213,"grid_row_start":1214,"display_date":17280},"recfd0ArmcNutzY7K","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[5239],[5241],[],"2025-09-09T23:28:28.000Z",[17234,17244],{"id":17235,"width":119,"height":119,"url":17236,"filename":17237,"size":17238,"type":146,"thumbnails":17239},"atts73yUjHBeBsmBs","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":17240,"large":17242},{"url":17241,"width":150,"height":111},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FDUlXnlguDGlxWCLt_3s6dQ\u002FwkEdIPZjkbQbi45E6x8-m0K_PalrIez8gF1zh07UQaRjC7k--GZUbGQjEyaRa3-a-CceAe5XGymDnl_leook_XTNPI6LeB58JjUaXReAjnpAPL2t4aghKZwQJOp1MnQPXaUFnmFTfUxMnF9JmTm7mA\u002FGOp8Uf4WjOU1upSgpBa6tz9Il6NdyFtOf-pzm8oR7_U",{"url":17243,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Ft9fNqCc1QfxhPwqJsH9AVw\u002FLv1mQEvbteoKx3E35lzmf0IsSENt7DRekutrbOjzsbSq1Ecnck2kPOzd1Rgg7JM9CKdS88BVpBidZJd_J_-L7Re2xGKn2WGi6ZJB5UTqawYzuj9uOqO3A8ktVohNREmGelrMuX_RF8ml4hpQ0aEIHw\u002FEt7m9F4D0Neoxf3xUTpXJ_pb_ll39a94iOvyVejJQyo",{"id":17245,"width":119,"height":119,"url":17246,"filename":17247,"size":17248,"type":146,"thumbnails":17249},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED5_-_Beyond_Acquisition_-_Turning_Users_Into_Lifelong_Customers.pdf","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":17250,"large":17252},{"url":17251,"width":150,"height":111},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FuwmNpfnWt1QoVcww22FiiA\u002FR7CCdrsDyrnOcs-xNIujyMF7JOtwIEMFLHF6gfNSGjCKNKzyvNkTmV1V6kqDozIviaHTvFtMs6USX5PStg1PT9BWeOWNuXHDEb62SM-QauLrUKxgWxPxQNPnfRALfCvzb1bUDw_zdnKxqmGlxMdMAQ\u002Fm1f7-UgSyW8d4ayjn7jPdCKF-dqm5CVoQjbyE3VD_gY",{"url":17253,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FnO0M5jgTCSxfhyCc-KVBpQ\u002F_ShhF7Q4RznAQlCkSsMDvVTBlrsrLFonMTAY9oO7JOpDkZEM05hQicuj4pE_v9_FK-R5k-3Cy5s7xSwRBVHKU39vAOaKSrfA5tWFM_MJkl4HPpCQuq2rLQFc8BhUM912lMOsTlg28Wfp_jabW_CG3w\u002FzCH-7TynydakQ7PBmjbFRlr8f7YOLAcg4YXSrYUm1V8","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[17258],{"id":3425,"name":3426,"type":862},[],[17261],{"id":379,"name":380,"type":381},[],[17264],{"id":7208,"name":7209,"type":165},[],[],[],[17269],{"id":17202,"name":17203,"profile_image":17270,"job_title":17217,"company":17218,"featured":12,"featured_order":119,"bio":17219,"twitter_handle":119,"linkedin_page":17220,"facebook_page":119,"threads_profile":119,"tiktok_channel":119,"speaker_website":119,"last_modified_time":17221,"sessions":17276,"speaker_type":17277},[17271],{"id":17206,"width":103,"height":103,"url":17207,"filename":17208,"size":17209,"type":107,"thumbnails":17272},{"small":17273,"large":17274,"full":17275},{"url":17212,"width":111,"height":111},{"url":17214,"width":114,"height":114},{"url":17216,"width":103,"height":103},[17224],[],[],[],[309,310,1216],[],{"id":17283,"name":17284,"profile_image":17285,"job_title":9641,"company":17298,"featured":12,"featured_order":119,"bio":17299,"twitter_handle":119,"linkedin_page":17300,"facebook_page":119,"threads_profile":119,"tiktok_channel":119,"speaker_website":17301,"last_modified_time":17302,"sessions":17303,"speaker_type":17407},"recvSOMSsHN7JGPov","Eric M. Bailey",[17286],{"id":17287,"width":103,"height":103,"url":17288,"filename":17289,"size":17290,"type":107,"thumbnails":17291},"attfKeDjz2j0XS0Ug","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEric_M._Bailey.png","Eric M. Bailey.png",1142216,{"small":17292,"large":17294,"full":17296},{"url":17293,"width":111,"height":111},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Ff37U-JYK-nSOsQSJFJ3nMQ\u002FOb8GJj79MQYva38sCZh2Y4Ao-9fTx-pR2xWndOL9TWMCEuPC8mZyuHnvA96u7ZFgFCCiOpxbRMkD1E5MceTNoJlWuRoMGBb2_qxUbI2LLAMUlrh0rFs2CyvGC93uZtkfDe_ETCw8v0DuHcipvQ9P-g\u002FIPsGFW35U-ylChfTGotjKPqwPij4X-uY0IJWB-1b4K8",{"url":17295,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FyI7fa7TvvzlQHwiq3ewOgg\u002F3LM1mAiUuwyUlccXa8fON3-1pZ5gK3-aKbu45762_EDV0KDMBHyyW9F2awE3-Y2QV4FDiIkUdm4KD9N_ZzanbuAlWrZMUVS8a2AYlkzSeoLkRXNAKtFwj5vDZK6_akrxvKfegc4SrBni0yuF2iWiYA\u002FOUGh8Q2NZVBYkmOxksdAuTjF-OaEEEs3JJGhqDE9VwY",{"url":17297,"width":103,"height":103},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F-vrOtnItLK_6xljC9BGrmg\u002FVXwt6GCE3gYhq7Yu_DuNYfc8cX-dUR900l7mkB531J32JUNOqpOdykMDCRV6mbNt0_ycs5hNcBARjKzeqxWVe0K9v1L0TbqoZLGncoPkKkLZ-XFwJQ_zYjsdASgj0nJNL62xnHI3-Z5JDaGk7FKwSw\u002FqV4IXPn4OytpEzSSLnMhvYw34OqxsleqRIbwpLoa8xU","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. ","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002FEricMBailey\u002F","https:\u002F\u002Fericmbailey.com\u002F","2025-06-26T15:43:44.000Z",[17304,17351],{"id":17305,"year":125,"unique_id":17306,"title":17307,"description":17308,"start_date_and_time":340,"end_date_and_time":341,"level":17309,"skill_level":344,"location":17310,"livestream":12,"livestream_link":119,"livestream_order":119,"featured":12,"featured_order":119,"related_sessions":17311,"last_modified_time":17312,"registration":138,"session_reservations":138,"reservations_required":138,"registrationCapacityEnable":138,"registrationCapacity":9739,"attachments":17313,"attachments_name":119,"attachments_thumbnails":154,"also_sponsors":17324,"session_type":17325,"session_marketing":17326,"session_sales":17327,"session_customer_success":17328,"session_culture_trends":17330,"session_gtm_data_systems":17333,"session_revops":17334,"session_hubspot_products":17335,"session_networking":17336,"speakers":17337,"sponsors":17348,"locations":17349,"grid_row_span":542,"grid_row_start":543,"display_date":17350},"recFe3YpRZApQPHUc","1673923","ENCORE: Using Brain Science To Explain Irrational Behavior","ENCORE due to popularity! Understanding why they don’t understand you.\nEconomists tell us that given the opportunity, people will behave rationally. If you’re anything like me, you have countless examples DAILY of people behaving irrationally! What would the world look like if we could cure the stupidity around us? Imagine freedom from frustration. Imagine the peace. This session, based on Eric M. Bailey’s bestselling book, can fix that. 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