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You'll walk away with the exact tactics, tools, and strategies to implement immediately.","2025-09-05T17:00:00.000Z","2025-09-05T17:30:00.000Z",[692],[694],"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=dloEiDWD_lI",[],"2025-09-09T19:47:12.000Z",[],[],[],[2103,2104],{"id":1931,"name":1932,"type":865},{"id":863,"name":864,"type":865},[],[],[2108],{"id":387,"name":388,"type":389},[],[],[],[],[2114,2123],{"id":877,"name":878,"profile_image":2115,"job_title":892,"company":121,"featured":13,"featured_order":122,"bio":893,"twitter_handle":122,"linkedin_page":122,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":894,"last_modified_time":895,"sessions":2121,"speaker_type":2122},[2116],{"id":881,"width":106,"height":106,"url":882,"filename":883,"size":884,"type":110,"thumbnails":2117},{"small":2118,"large":2119,"full":2120},{"url":887,"width":114,"height":114},{"url":889,"width":117,"height":117},{"url":891,"width":106,"height":106},[897,836,898],[],{"id":2018,"name":2019,"profile_image":2124,"job_title":2033,"company":121,"featured":13,"featured_order":122,"bio":2034,"twitter_handle":2035,"linkedin_page":2036,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":2037,"last_modified_time":2038,"sessions":2130,"speaker_type":2131},[2125],{"id":2022,"width":106,"height":106,"url":2023,"filename":2024,"size":2025,"type":110,"thumbnails":2126},{"small":2127,"large":2128,"full":2129},{"url":2028,"width":114,"height":114},{"url":2030,"width":117,"height":117},{"url":2032,"width":106,"height":106},[2041,898],[],[],[],[312,313,2135],"10:00am - 10:30am PT",[],{"id":2138,"name":2139,"profile_image":2140,"job_title":2153,"company":2154,"featured":13,"featured_order":122,"bio":2155,"twitter_handle":122,"linkedin_page":2156,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":2157,"last_modified_time":2158,"sessions":2159,"speaker_type":2248},"rec84t6f2xrAsf6Cb","Alan Gould",[2141],{"id":2142,"width":758,"height":759,"url":2143,"filename":2144,"size":2145,"type":110,"thumbnails":2146},"attmOWnC0Be3pytq9","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlan_Gould.png","Alan Gould.png",819058,{"small":2147,"large":2149,"full":2151},{"url":2148,"width":766,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FVxwsmy7WyJS_QK6OEY4l5w\u002F6jcjSR3EhhcBKxhHRXRE_Euc9jCDuSozCiCk5JSlCYU08S5NNTBOSSlsQ3OZopL-XKgkF2KhlrxrTrkH9WIKX4IeMTgYR-P88vQNJfy2H-ydh61uO4Tjh_VhyZGklrmFoL_uQAmI59P5ciU6WLKabw\u002F0OMGFHIpFlFb8ZsWLMRpwCe-0q4lThYq2xBols4LDtw",{"url":2150,"width":117,"height":769},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FxPriXiR9oymNHGWYGjrZkg\u002FdfNHypY3AA_BpP-6RXhSRbR4kiui_FasGxiiyAKZPu8I9UJ9BTreqCVe_yhiVYld3pQwIS6SYb2igVltDFBIiFpSopv6TlDf9pbuuMesKKOT8rGpICgZYbxsjHVlGR5lKK9gr65n_FLOYODC_v7j6A\u002F5m4qYF3dvjb7sNGoDWYtYZZpRQKLI4D2DaF5xcy0D0k",{"url":2152,"width":758,"height":759},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FVSFrc5DeolMxDx-7ONU-cw\u002F-RvvG5khZXFyuEsFPqrCc-ZuWa7i6GegB8tp7P2E-pFDqsMgAIroZctbP7uAKTwaYfJf-x1TjEWeBCu2wdogxheVJpA2J1hjlFS0DNlzkTVeNoRYYM3CXk8QrH0XI8REp99508sGzcr2AHqSCQlwCA\u002FpvdCgbp13DaR_HLb4CwPARVtPIn28-pbTNAQLCiSAUU","Founder and Co-CEO","MutualMarkets","Alan Gould, a visionary advertising leader, co-founded MutualMarkets in 2021, an AI platform connecting brands with TV and movie properties. This innovation helps companies leverage popular media content in their advertising. In 2023, CBS' Paramount Global partnered with MutualMarkets to enhance advertising efforts. Alan and CBS President\u002FCMO Michael Benson present on media-brand partnerships, historical barriers, and how AI is transforming these relationships. Previously, Alan co-founded IAG Research, measuring ad effectiveness, which he sold to Nielsen in 2008 for $250M.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falangould\u002F","https:\u002F\u002Ftoday.advancement.georgetown.edu\u002Fgeorgetown-magazine\u002F2022\u002Fceo-alumnus-helps-create-experiential-learning-opportunity\u002F","2025-06-10T19:46:01.000Z",[2160],{"id":2161,"year":128,"unique_id":2162,"title":2163,"description":2164,"start_date_and_time":2165,"end_date_and_time":840,"level":2166,"skill_level":347,"location":2167,"livestream":141,"livestream_link":122,"livestream_order":122,"featured":13,"featured_order":122,"related_sessions":2168,"last_modified_time":2169,"registration":13,"session_reservations":13,"reservations_required":13,"registrationCapacityEnable":13,"registrationCapacity":122,"attachments":2170,"attachments_name":122,"attachments_thumbnails":122,"also_sponsors":2171,"session_type":2172,"session_marketing":2173,"session_sales":2177,"session_customer_success":2178,"session_culture_trends":2179,"session_gtm_data_systems":2184,"session_revops":2185,"session_hubspot_products":2186,"session_networking":2187,"speakers":2188,"sponsors":2243,"locations":2244,"grid_row_span":806,"grid_row_start":2245,"display_date":2246},"recyl9lVJsMXHuHgE","1711967","Solving the Marketing Mystery: AI-Powered Brand Partnerships","Modern marketing feels like an unsolvable mystery—customers are harder to reach, creative fatigue is real, and standing out requires detective-level investigation. But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[692],[694],[],"2025-08-25T17:47:26.000Z",[],[],[],[2174],{"id":2175,"name":2176,"type":865},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2180,2181],{"id":387,"name":388,"type":389},{"id":2182,"name":2183,"type":389},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2189,2198,2221],{"id":2138,"name":2139,"profile_image":2190,"job_title":2153,"company":2154,"featured":13,"featured_order":122,"bio":2155,"twitter_handle":122,"linkedin_page":2156,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":2157,"last_modified_time":2158,"sessions":2196,"speaker_type":2197},[2191],{"id":2142,"width":758,"height":759,"url":2143,"filename":2144,"size":2145,"type":110,"thumbnails":2192},{"small":2193,"large":2194,"full":2195},{"url":2148,"width":766,"height":114},{"url":2150,"width":117,"height":769},{"url":2152,"width":758,"height":759},[2161],[],{"id":2199,"name":2200,"profile_image":2201,"job_title":2214,"company":2215,"featured":13,"featured_order":122,"bio":2216,"twitter_handle":122,"linkedin_page":122,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":2217,"last_modified_time":2218,"sessions":2219,"speaker_type":2220},"recsZtRqlErtfW63x","Mike Benson",[2202],{"id":2203,"width":106,"height":106,"url":2204,"filename":2205,"size":2206,"type":110,"thumbnails":2207},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":2208,"large":2210,"full":2212},{"url":2209,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGmBffvbzODb0-6b2sKhw7Q\u002FHHSI6zzr_b_4mggzS1Zvvnfrzze0rwTBEyBask5TFCgzl3qhwmLI0ppX4mvke8F-Yl0BVGf1dTa3iL98imBt6YGsNV4FXOpkuDPdloNAHCjvpbNfIh263yumRSZ07vlQg9SLUjTTIgwsc2h4BqE_tg\u002FRszbeg3P_YngMQU5kihdw3WToVQe9-O2I5_BedhpqpM",{"url":2211,"width":117,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FSXv3Ju32V0CB4I9h-ArJZA\u002FtonzTfn7Ln9Uvi4P9iO_DjItYjviGuZY3H5xh_mVRf8T0HqaGCCFrjiQsMQdhJwyWkw2uJ1VsXmAGHqctNrmumF7jSqRjoVsccY4_KuKilJPkuUTcZT0MuDTdenPBiVRoUUAXm8331pYcBEwSTOtiA\u002FUtvupgzAP8Qm0A1OReX03ega9-Z7myuE662duIlWIgY",{"url":2213,"width":106,"height":106},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGcNTPG87ih3uUYrUz8tErw\u002FUszu200QhH-yAMz-Ze0neECBHmABEqnKZbN2djMHXFwrqQySRSbP5bqctwwJ7nDEDrY9nO7uy-HFk9SRBiLOVW4cppvKIfV1GDhOK48yL1p3jioQlcJVIYSMmn-cEuqFqanixu_8T1hI59Y7bKTJhg\u002F10xx4JoELixmcIDCXzL1EQfWfB6PffWujA2gRHxDjSQ","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. His strategies drive growth for CBS Entertainment, News & Stations, Sports, Studios, Media Ventures, See it Now Studios and BET Studios, and he collaborates across Paramount Global for cross-company marketing. He launched hits like MATLOCK, TRACKER, GHOSTS and others, and boosted programs like 60 MINUTES, SURVIVOR, THE PRICE IS RIGHT, NFL ON CBS and Star Trek. Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.","www.cbs.com","2025-08-22T14:45:22.000Z",[2161],[],{"id":2222,"name":2223,"profile_image":2224,"job_title":2237,"company":2238,"featured":13,"featured_order":122,"bio":2239,"twitter_handle":122,"linkedin_page":122,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":122,"last_modified_time":2240,"sessions":2241,"speaker_type":2242},"recuPHoXtGxqgJnC5","Morris Chestnut",[2225],{"id":2226,"width":106,"height":106,"url":2227,"filename":2228,"size":2229,"type":110,"thumbnails":2230},"attGkJOueoRKQiLUn","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMorris_Chestnut.png","Morris Chestnut.png",1118385,{"small":2231,"large":2233,"full":2235},{"url":2232,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fg8F3BxiUEJgHaB10U04zsQ\u002FcY0LaprhPsu9SxrnovmGG38dPjJFHugOxh5TEmSoHY5yPMs5rTJqleqHGvtsHUr08zwkl04ReSqwrkqEiN9mOE8O4vj5zsNFluU-6kWuDa8jvdpdaaxRtX3ET4cYWz3qGIpsLzbrpNkNWx5j8hwG5w\u002FSNI9DpL-WwIAHKTgZo1Gb0aX0MTy0PqaCreH6d2_yag",{"url":2234,"width":117,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FH-0eeNn1uVG3SsPiN5rinQ\u002FFsscU4I8oKMD9aTk16IRQJMwxK9Av_LI8lSyCZiUxQUkKIZN8b5oqZ280LQx4LguxWVELwYJbJWG9BvpDb7ga_2XuPXjpHYSPhMpi1A0KHfzZELoBQ596Hf0ITZUCoyngO3Tq3cOgOBu4_Nqykho5A\u002FaCebf0f4uAq6m4x8qhvfi4h9BUVR3CLkP2MhQJzwtgg",{"url":2236,"width":106,"height":106},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FrWqbenoanIOKtuZIrICx0A\u002FrzJ6ZpEzlauhL-yGDBJR37Nj-gghIftvEzOY0Rfx3lkQbxwByMjp8oIZU-Cllk4pexpfmEwqLzpgmdLnLrfc4hZcJG_EOMRHF8A_FGUe2VYFEdhjzrOdN_V2nRN6szUPlPKjmBvib55ZsxbK8uUzyw\u002FHT-V4ZU_4DnRX6etTkmr48U4HA2BA_8_blPaaO3gUq8","Actor and Executive Producer","CBS' Watson","Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. He received a Hollywood Walk of Fame star in 2022. Currently, Chestnut leads CBS drama WATSON in its second season as star and executive producer. In 2023, he won his second NAACP Image Award for Outstanding Lead Actor for Peacock's \"The Best Man: The Final Chapters.\" His TV credits include NURSE JACKIE, American Horror Story, Rosewood, The Resident, and Goliath. Film credits include Boyz n the Hood.","2025-08-27T16:15:35.000Z",[2161],[],[],[],26,[1126,1127,2247],"3:00pm - 3:30pm PT",[],{"id":2250,"name":2251,"profile_image":2252,"job_title":2265,"company":121,"featured":13,"featured_order":122,"bio":2266,"twitter_handle":122,"linkedin_page":2267,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":2268,"last_modified_time":2269,"sessions":2270,"speaker_type":2359},"recho4ugV3oEwnxaw","Alanah Joseph",[2253],{"id":2254,"width":106,"height":106,"url":2255,"filename":2256,"size":2257,"type":110,"thumbnails":2258},"attSbqng6kzqKYSTb","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlanah_Joseph.png","Alanah Joseph.png",522676,{"small":2259,"large":2261,"full":2263},{"url":2260,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FcK-V5etRJpTw5GP8R1Gryg\u002FCF0ucOuv479SkDuRfmSTfkIclS4nElgjdTp09-3yI1SSCeEGShUPJVXCUCSOtNR270oQHlMBlgfi-iu3Ly9zGvvcaBySJi8a479tVjToYrSlxjS_EqUQ3HYP8xKcmBsEwSNgaZf_K02w173GGu4-uQ\u002FYCetKgxTogvEr2GRK7SWhD9cIUFrxmFBI-EwHk5RL9U",{"url":2262,"width":117,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FAKZzN8292yHkq_S0LM6hSw\u002FHHPcMAigAMlgnx76gA8m8pb4edpaheZAUwz6GQ0un3FX-GxT-liDx2IGeEzwNyaLaJkBNEWO4iE6rhsZiujqjWOvyI08tbNoUsQQBGo9lWB6jaITM6FyRF7uEpOKCjOxrskbVb63YdRqi4ggfeCN-g\u002F7Eo4hELas9AUZYSnkS0p9u2ewD_F7nXZ2Bp-fOnpYC0",{"url":2264,"width":106,"height":106},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FgNuW0nSA7nPnwA_j7lRbRQ\u002F6en-_HhgBmlAAUvyMAjOt1XmqcP0dcGcKViD8Jrj6frYorBcgSdBLESrHMVQgqgltg7KT3iIaDXzzkxRf_kRvzaYaiJtH0hxi2k-7A2Vt9ZSkzNhDlFnIXG9MpaLSwLC8rzbRYfKESroMnmht1Ndqg\u002F6-gpo0xudr3PhtIWAM2TumkTnQ6VKYpIESNXhFbpf80","Head of Creator Partnerships","Alanah Joseph serves as Head of Creator Partnerships at HubSpot, where she leads a dynamic team responsible for driving the company's influencer marketing initiatives. 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This meetup welcomes Spanish and Portuguese speakers to mingle and connect. Engage in lively discussions with fellow attendees and speakers, dive deeper into the INBOUND sessions, and expand your network within the community.\n\n*Session reservations required this year. 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In this hands-on lab, you'll write, test, and refine prompts that deliver marketing gold instead of generic fluff. Through interactive exercises using both HubSpot's AI tools and external platforms, you'll learn about and practice iterative prompting methods to refine outputs until they're publication-ready, ensuring your work is always slick, never slop. 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In this panel, Jayde Powell talks with social leads from top agencies to reveal how iconic social moments come to life. Hear about the wins, pivots, and fast moves it takes to keep up with culture. They’ll also dive into how agency teams are evolving—through staffing, training, and tools—to support today’s always-on social world. 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",[2514],[11364],[],[],[],[],[],[],[],[16326],{"id":387,"name":388,"type":389},[16328],{"id":7211,"name":7212,"type":168},[16330],{"id":2530,"name":2531,"type":173},[],[16333],{"id":2621,"name":2622,"type":2623},[16335],{"id":16293,"name":16294,"profile_image":16336,"job_title":2958,"company":16308,"featured":13,"featured_order":122,"bio":16309,"twitter_handle":122,"linkedin_page":122,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":122,"last_modified_time":1890,"sessions":16342,"speaker_type":16343},[16337],{"id":16297,"width":106,"height":106,"url":16298,"filename":16299,"size":16300,"type":110,"thumbnails":16338},{"small":16339,"large":16340,"full":16341},{"url":16303,"width":114,"height":114},{"url":16305,"width":117,"height":117},{"url":16307,"width":106,"height":106},[16312],[],[],[],[312,313,7348],[],{"id":16349,"name":16350,"profile_image":16351,"job_title":6929,"company":16364,"featured":13,"featured_order":122,"bio":16365,"twitter_handle":122,"linkedin_page":122,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":16366,"last_modified_time":16367,"sessions":16368,"speaker_type":16520},"recprHfmKYE3HmiSo","EJ Cho",[16352],{"id":16353,"width":758,"height":759,"url":16354,"filename":16355,"size":16356,"type":110,"thumbnails":16357},"attRsRDWdm7seKRtg","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEJ_Cho.png","EJ Cho.png",958750,{"small":16358,"large":16360,"full":16362},{"url":16359,"width":766,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F9TC20fGQoU64ud0aGkUP6w\u002F0AOu-1Bxec8Elg5Bjb2IQvS_A7qcBSrJfoHqvW6mvvDzP7jziWf7wi2sQxJ_qqHM_LYCjTJHQDtBNc3vZG7Thvhxb9weCNP3dmTNwJIbiWWPSdxOYR1z6YnDM3DliieSe6qsmOnpKjRVO2GyPGAaeA\u002FSHJNm2p4xQyYozCH1oPL8zreUMH6cUwpd4YFLUpx5z8",{"url":16361,"width":117,"height":769},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F3JimRc1AAa2ZVoI2SwjxxA\u002FKr4aSAdWkkd0msPB4A4ICxnp5RB7Fwv225FDCZGy0T0lEup3evLUqQg5vpY6A-p4W_qGEzCVphou2-GcSAwBi_wXS3xSY-vgX77i7-17_aaVrV1vr1vJA82Mvu21zOeCAOfXHH9L5mayrcTiY8y-TQ\u002FYxiHzpeInLpOepEqhrEtnrzj2JdaYH4u9DLoVR91JwQ",{"url":16363,"width":758,"height":759},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F1gbn3UK8U94RfUOJt5mTCQ\u002Fe3vP7C57vp8d_Jn7sOBLDpXhW5gQGPd-fJoy4P2hnBm3VMaNOTx9xf3vZs2MsKO0fE5x176WV15xFjOKBS-gR8A_td4mR08MLSbtzqGI-YsRpxQCd7gTOamZKrVceDcAKn6Nk3lYFZP_aJzK0B2DwQ\u002Fnq70J-0uktsFV9_7frr4PGzGUcCDtA7nRoPLgaw5Yg0","Tofu","EJ Cho is the Co-founder and CEO at Tofu, an AI-first marketing platform that helps B2B marketing teams execute integrated campaigns effectively and do more with less. 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[17291],{"id":17292,"year":128,"unique_id":17293,"title":17294,"description":17295,"start_date_and_time":1959,"end_date_and_time":17296,"level":17297,"skill_level":347,"location":17298,"livestream":13,"livestream_link":122,"livestream_order":122,"featured":13,"featured_order":122,"related_sessions":17299,"last_modified_time":17300,"registration":141,"session_reservations":141,"reservations_required":141,"registrationCapacityEnable":141,"registrationCapacity":5247,"attachments":17301,"attachments_name":17322,"attachments_thumbnails":375,"also_sponsors":17323,"session_type":17324,"session_marketing":17325,"session_sales":17327,"session_customer_success":17328,"session_culture_trends":17330,"session_gtm_data_systems":17331,"session_revops":17333,"session_hubspot_products":17334,"session_networking":17335,"speakers":17336,"sponsors":17346,"locations":17347,"grid_row_span":1216,"grid_row_start":1217,"display_date":17348},"recfd0ArmcNutzY7K","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[5242],[5244],[],"2025-09-09T23:28:28.000Z",[17302,17312],{"id":17303,"width":122,"height":122,"url":17304,"filename":17305,"size":17306,"type":149,"thumbnails":17307},"atts73yUjHBeBsmBs","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":17308,"large":17310},{"url":17309,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FDUlXnlguDGlxWCLt_3s6dQ\u002FwkEdIPZjkbQbi45E6x8-m0K_PalrIez8gF1zh07UQaRjC7k--GZUbGQjEyaRa3-a-CceAe5XGymDnl_leook_XTNPI6LeB58JjUaXReAjnpAPL2t4aghKZwQJOp1MnQPXaUFnmFTfUxMnF9JmTm7mA\u002FGOp8Uf4WjOU1upSgpBa6tz9Il6NdyFtOf-pzm8oR7_U",{"url":17311,"width":156,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Ft9fNqCc1QfxhPwqJsH9AVw\u002FLv1mQEvbteoKx3E35lzmf0IsSENt7DRekutrbOjzsbSq1Ecnck2kPOzd1Rgg7JM9CKdS88BVpBidZJd_J_-L7Re2xGKn2WGi6ZJB5UTqawYzuj9uOqO3A8ktVohNREmGelrMuX_RF8ml4hpQ0aEIHw\u002FEt7m9F4D0Neoxf3xUTpXJ_pb_ll39a94iOvyVejJQyo",{"id":17313,"width":122,"height":122,"url":17314,"filename":17315,"size":17316,"type":149,"thumbnails":17317},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED5_-_Beyond_Acquisition_-_Turning_Users_Into_Lifelong_Customers.pdf","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":17318,"large":17320},{"url":17319,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FuwmNpfnWt1QoVcww22FiiA\u002FR7CCdrsDyrnOcs-xNIujyMF7JOtwIEMFLHF6gfNSGjCKNKzyvNkTmV1V6kqDozIviaHTvFtMs6USX5PStg1PT9BWeOWNuXHDEb62SM-QauLrUKxgWxPxQNPnfRALfCvzb1bUDw_zdnKxqmGlxMdMAQ\u002Fm1f7-UgSyW8d4ayjn7jPdCKF-dqm5CVoQjbyE3VD_gY",{"url":17321,"width":156,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FnO0M5jgTCSxfhyCc-KVBpQ\u002F_ShhF7Q4RznAQlCkSsMDvVTBlrsrLFonMTAY9oO7JOpDkZEM05hQicuj4pE_v9_FK-R5k-3Cy5s7xSwRBVHKU39vAOaKSrfA5tWFM_MJkl4HPpCQuq2rLQFc8BhUM912lMOsTlg28Wfp_jabW_CG3w\u002FzCH-7TynydakQ7PBmjbFRlr8f7YOLAcg4YXSrYUm1V8","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[17326],{"id":3428,"name":3429,"type":865},[],[17329],{"id":382,"name":383,"type":384},[],[17332],{"id":7211,"name":7212,"type":168},[],[],[],[17337],{"id":17270,"name":17271,"profile_image":17338,"job_title":17285,"company":17286,"featured":13,"featured_order":122,"bio":17287,"twitter_handle":122,"linkedin_page":17288,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":122,"last_modified_time":17289,"sessions":17344,"speaker_type":17345},[17339],{"id":17274,"width":106,"height":106,"url":17275,"filename":17276,"size":17277,"type":110,"thumbnails":17340},{"small":17341,"large":17342,"full":17343},{"url":17280,"width":114,"height":114},{"url":17282,"width":117,"height":117},{"url":17284,"width":106,"height":106},[17292],[],[],[],[242,243,1219],[],{"id":17351,"name":17352,"profile_image":17353,"job_title":9644,"company":17366,"featured":13,"featured_order":122,"bio":17367,"twitter_handle":122,"linkedin_page":17368,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":17369,"last_modified_time":17370,"sessions":17371,"speaker_type":17475},"recvSOMSsHN7JGPov","Eric M. Bailey",[17354],{"id":17355,"width":106,"height":106,"url":17356,"filename":17357,"size":17358,"type":110,"thumbnails":17359},"attfKeDjz2j0XS0Ug","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEric_M._Bailey.png","Eric M. Bailey.png",1142216,{"small":17360,"large":17362,"full":17364},{"url":17361,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Ff37U-JYK-nSOsQSJFJ3nMQ\u002FOb8GJj79MQYva38sCZh2Y4Ao-9fTx-pR2xWndOL9TWMCEuPC8mZyuHnvA96u7ZFgFCCiOpxbRMkD1E5MceTNoJlWuRoMGBb2_qxUbI2LLAMUlrh0rFs2CyvGC93uZtkfDe_ETCw8v0DuHcipvQ9P-g\u002FIPsGFW35U-ylChfTGotjKPqwPij4X-uY0IJWB-1b4K8",{"url":17363,"width":117,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FyI7fa7TvvzlQHwiq3ewOgg\u002F3LM1mAiUuwyUlccXa8fON3-1pZ5gK3-aKbu45762_EDV0KDMBHyyW9F2awE3-Y2QV4FDiIkUdm4KD9N_ZzanbuAlWrZMUVS8a2AYlkzSeoLkRXNAKtFwj5vDZK6_akrxvKfegc4SrBni0yuF2iWiYA\u002FOUGh8Q2NZVBYkmOxksdAuTjF-OaEEEs3JJGhqDE9VwY",{"url":17365,"width":106,"height":106},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F-vrOtnItLK_6xljC9BGrmg\u002FVXwt6GCE3gYhq7Yu_DuNYfc8cX-dUR900l7mkB531J32JUNOqpOdykMDCRV6mbNt0_ycs5hNcBARjKzeqxWVe0K9v1L0TbqoZLGncoPkKkLZ-XFwJQ_zYjsdASgj0nJNL62xnHI3-Z5JDaGk7FKwSw\u002FqV4IXPn4OytpEzSSLnMhvYw34OqxsleqRIbwpLoa8xU","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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