The future of marketing is privacy-first and performance-driven. In this tactical, no-fluff session, learn how to turn consent into a growth engine—not a blocker. Get grounded in the evolving privacy landscape, then dive into strategies backed by real case studies. We’ll cover Consent Mode implementation, boosting opt-in rates, using Customer Match effectively, and building privacy-forward flows that convert. If you’re ready to turn compliance into ROI, this is your session.