Carla Hassan

Global Chief Marketing Officer @ JPMorganChase

Carla Hassan is Chief Marketing Officer of JPMorganChase, leading a global team of 3,000 across advertising, media, performance marketing, sponsorships, customer insights, analytics, impact marketing and communications for JPMorganChase, Chase and J.P. Morgan. Previously, she served as CMO of Citi and held senior marketing leadership roles at Toys “R” Us, PepsiCo and Kellogg. A Forbes-recognized World’s Most Influential CMO, Carla serves on the boards of St. Jude, the Ad Council and ANA. She holds degrees from the University of Colorado and Thunderbird.

Speaker Sessions:

Main Stage
Fri • Sep 18 • 1:15pm – 1:45pm ET
You Can't Tagline Your Way to Trust
Carla Hassan leads a global marketing organization of 3,000 people at JPMorganChase, where brand is built across decades and trust is the product. Kimberly Storin joined Zoom with a different mandate: stretch a brand the world already knows into something it has not yet decided you are. Same discipline, different starting points, different definitions of winning. This conversation explores where they agree, where they diverge, and how two CMOs are thinking about brand, AI, and what modern marketing leadership actually requires right now.
Carla Hassan, Kimberly Storin, Kyle Denhoff

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.

Carla Hassan

Speaker Sessions:

You Can't Tagline Your Way to Trust

Be There at UNBOUND 2026