Calum comes from the world of sales having been a bag-carrying salesman for International software companies, running presales teams, managing national sales teams, and a training partner for the likes of CVi. Because he is dyslexic, in the past he tried to avoid lots words and data in his sales communications, instead he used pictures, simple drawings and stories. And much to his delight it has helped him consistently overachieve. In 2014 he formed Slingshot, with a vision to helps Salespeople everywhere cultivate their inherent communication brilliance and influence with empathy, emotion and insight.