Brenda Lando Fridman

Director of Sales @ HubSpot

Brenda Fridman, Director in HubSpot's Small Business Sales, helps companies scale through data-driven strategies. At LinkedIn and Google, she built sales engines for thousands of businesses. She's an angel investor, startup advisor, and VC Limited Partner who mentors founders from $0 to $10M+. Mexican-Canadian, engineer, girl mom, and athlete who enjoys softball, golf, and yoga. She's speaking on "HubSpot Scaled Sales Unfiltered" at HubSpot's 2025 Sales Conference in San Francisco, sharing insights on building sustainable sales programs that drive results for growing companies.

Previous Sessions:

HubSpot Sales, Unfiltered: Real Lessons From SMB Growth Machine
Pull back the curtain on how HubSpot’s Small Business sales org 3x’d in 3 years—navigating change, scaling culture, and leaning into AI. Hear real stories from four senior directors who’ve spent a combined 50 years growing HubSpot’s largest sales segment.
Brenda Lando Fridman, Tyler Rhodes, Will O'Toole, Katie Walsh

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.