Solving the Marketing Mystery: AI-Powered Brand Partnerships
Modern marketing feels like an unsolvable mystery—customers are harder to reach, creative fatigue is real, and standing out requires detective-level investigation. But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's "Watson") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.
Session Speakers
Alan Gould
Founder and Co-CEO @ MutualMarkets
Alan Gould, a visionary advertising leader, co-founded MutualMarkets in 2021, an AI platform connecting brands with TV and movie properties. This innovation helps companies leverage popular media content in their advertising. In 2023, CBS' Paramount Global partnered with MutualMarkets to enhance advertising efforts. Al...
Mike Benson
President and Chief Marketing Officer, CBS, BET and VH1 @ CBS
Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. His strategies drive growth for CBS Entertainment, News & Stations, Sports, Studios, Media Ventures, See it Now Studios and BET Studios, and he collaborates across Paramount Global fo...
Morris Chestnut
Actor and Executive Producer @ CBS' Watson
Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. He received a Hollywood Walk of Fame star in 2022. Currently, Chestnut leads CBS drama WATSON in its second season as star and executive producer. In 2023, he won his second NAACP Image Award for O...
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