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Panelists will share insights on the AI-powered sales and marketing tools they're investing in today, which traditional GTM approaches are becoming obsolete, and how founders should be thinking about building AI-native strategies from day one. Hear firsthand how investors are evaluating startups with AI-driven sales efficiency and what metrics matter most in this new landscape.\n","2025-09-03T22:30:00.000Z","2025-09-03T23:00:00.000Z",[700],"Hall F (Level 0)",[702],"recn0hi5r4eKw3oQl","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=8IaQBFrrW-c",[],"2025-09-29T20:08:00.000Z",[],[],[],[],[711],{"id":712,"name":713,"type":714},"recYlH7p6aBkr7kCZ","Sales Tactics, Tech, & Strategy","Session Sales",[],[717,718],{"id":388,"name":389,"type":390},{"id":719,"name":720,"type":390},"recgHMgsdZuu78VkL","Trends",[],[],[],[],[726,735,761,791],{"id":670,"slug":671,"name":672,"profile_image":727,"job_title":686,"company":119,"featured":12,"featured_order":120,"bio":687,"twitter_handle":120,"linkedin_page":688,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":689,"last_modified_time":690,"sessions":733,"speaker_type":734},[728],{"id":675,"width":104,"height":104,"url":676,"filename":677,"size":678,"type":108,"thumbnails":729},{"small":730,"large":731,"full":732},{"url":681,"width":112,"height":112},{"url":683,"width":115,"height":115},{"url":685,"width":104,"height":104},[693],[],{"id":736,"slug":737,"name":738,"profile_image":739,"job_title":752,"company":753,"featured":12,"featured_order":120,"bio":754,"twitter_handle":755,"linkedin_page":756,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":757,"last_modified_time":758,"sessions":759,"speaker_type":760},"reckwmzukmcyeqhg7","jennifer-li","Jennifer Li",[740],{"id":741,"width":104,"height":104,"url":742,"filename":743,"size":744,"type":108,"thumbnails":745},"attZlY5IdikkpTPyX","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJennifer_Li.png","Jennifer Li.png",803650,{"small":746,"large":748,"full":750},{"url":747,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fm9GCatlKMgEP-5JulWiQkA\u002FvDW6SS3rFyvByUrtiV5FMmChTOlDP7G-y0QJKOIr_Oun6Qs1FogJ_NRWc6t5-2TFM0EV93cNn0yGZuJFcTZlaZ8HgJrOqGInXxDYhN-QKhwXfwbSZ4oKLhmaHUrsVlMGcp7NQeIUJCccXvqQTsG5yA\u002FkJMSJZwxrJlj3a7xMGuKPOIW0S44-AfFJhjOvLTmU6s",{"url":749,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FRAkCv9lE1Y1dZKlZ3btTGA\u002Fju-Wqo76nmOlATN7Tm7noN7Q6KfW9wH0Psa8ljdK-ofwKbTRldI6Ci3t48x9AF_ebQj3UMY5WfQeZkNwBqCkl2aZ9SsJFEAvQakjLV5Rceoz_d23-DWhXUx5Fbl6y1ybmihPVPqcr-MYS-SnvzbgvQ\u002F4QaCDV6CMCwuoklYiRjsGRRoEcWOFnsTcSYbQeQ77Xw",{"url":751,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fgh6I9Tx16cZNGivpkcl0Gg\u002FF1oSiqqzM74HxbNaQpIKDytGWXzwdJL51K7WcEu2jXZ1DEUe10pnyOPR_rvkJ35ezS-roUr50B5UPlx72KXpNCu3_LcJ4SefseuSA1y-yBLtnrolcFcFyxNVSsnSKSc9NdPFkYxNofLYm6DmJul1Lg\u002FqamqGpHrKab0UPGTI72479CWIvzJqLaHqNLDkV8rrD8","General Partner","Andreessen Horowitz","Jennifer Li is a General Partner at a16z, and is focused on enterprise and infrastructure investments in data systems, developer tools, and AI. 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Prior to joining a16z in 2018, Jennifer led product at Solvvy (acquired by Zoom) and led self-service and analytics products at AppDynamics (acquired by Cisco for $3.7B).","@JenniferHli","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjenniferhli\u002F","www.a16z.com","2025-07-08T14:59:22.000Z",[693],[],{"id":762,"slug":763,"name":764,"profile_image":765,"job_title":782,"company":783,"featured":12,"featured_order":120,"bio":784,"twitter_handle":785,"linkedin_page":786,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":787,"last_modified_time":788,"sessions":789,"speaker_type":790},"recg5mnlwfi1pjsjs","josh-coyne","Josh Coyne",[766],{"id":767,"width":768,"height":769,"url":770,"filename":771,"size":772,"type":108,"thumbnails":773},"attgOjccvwLyyUfBH",720,900,"https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJosh_Coyne.png","Josh Coyne.png",910834,{"small":774,"large":777,"full":780},{"url":775,"width":776,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FTJZY5DmAJYEOEagGjC08MQ\u002FeuD88OFzo4F9vn7qBotobs2PbHlrf9NIEPHxeeXXrx2Cx1M_044kCUJK9_iZtds8M54G3orp6oU24EA2W7lHxaRbxVqB-oVhwYlWpZQXY2IxUf5mP_zhS63C_Z6vuDtH9sEDXPLsL-cxjbH5iwfVgw\u002FQlblS6Rr8xRTakLKt--XGsnGcaj0mw75U3hEQttPUPQ",29,{"url":778,"width":115,"height":779},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fb5Ochb_UoAmDAZN0q8i2Tw\u002FbEoGoKku7TRf2VIho813OcQO8PpiIzei9EwnD2WS7L_739dYugdE2T_mebXbWJ7CWq62c-nAzV_HncjK9tf4baX7t12WgpS8tmZldK7xLaU8DRsvOO6fwci-XKuSmgCudubUnSev7aAVNzzolGLN8A\u002FF3iw85jolh0-9KdslJqsFe6MLWjG8Hix8JUH-m7my08",640,{"url":781,"width":768,"height":769},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FIbywfdUfIYUhL2UkPIlSJw\u002FX-vtZJa61VOynM-B8Lc7ijopvPn9739L7J7xei8a9lRHgPUh440fvpy9NmlJkH3IbiNKbchOvYEDYY2aTbB6WSuBvAJeMFkdnuwTEuEJ70TAnOeLxCkbANs5mwcXUu41Ud-9ulSvqyrt_4fTfclNwg\u002FUtN8ZJLGcbbgvoWE5ZE4ZuzpKgPvtZ9bz1rEQoaPYxA","Partner","Kleiner Perkins","Josh Coyne joined Kleiner Perkins in 2017 and focuses on partnering with the next generation of enterprise software and financial services founders. Josh has invested in companies including Figma, Loom, Moveworks, Rippling, Stord, Synthesia, and UiPath. Prior to joining Kleiner Perkins, Josh was at Qatalyst Partners, where he helped advise on multi-billion dollar acquisitions, leveraged buyouts, and financings across a variety of technology sectors. Originally from Cleveland, Josh graduated summa cum laude from Boston College with a degree in Computer Science and Finance.","josh_coyne","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoshuacoyne","https:\u002F\u002Fwww.kleinerperkins.com\u002F","2025-06-10T19:46:52.000Z",[693],[],{"id":792,"slug":793,"name":794,"profile_image":795,"job_title":808,"company":809,"featured":12,"featured_order":120,"bio":810,"twitter_handle":120,"linkedin_page":120,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":811,"last_modified_time":812,"sessions":813,"speaker_type":814},"reczt9mym5zu878py","sonya-huang","Sonya Huang ",[796],{"id":797,"width":104,"height":104,"url":798,"filename":799,"size":800,"type":108,"thumbnails":801},"attSvG01vwYvDMtnr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FSonya_Huang.png","Sonya Huang.png",1389646,{"small":802,"large":804,"full":806},{"url":803,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FX6IiJ7z70itbkbx3463dbA\u002FidxPw1apeUol0V4i8cRhxSGemf1ImBI46pzUTZmi17TVPDTeyQhLFaKGX-cQvWfnxsUQE41bNrijXAkgUdg54N4U_hETFceez9R1TAib3EK1vy1Ygu2tMwoWzrD4JiFod2jx4hLOqJBkSgBqKdl29Q\u002F1ISOugLGTy32S9WSPM7wSMtOmdLWnRrngettmYyKBIc",{"url":805,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FaDYhYhYL7V637cSBFi49UA\u002FpBrt8qmbeJOTuXA6NGTURsSBqVKO4kFlUgnx3eMx-rZ3XjwZr4KMEM0Dha3bgrbDIKHrU5OWIz9yvT-CeUpteR0Vm7PFqAjeHYJ3qEnCufxpMCwMT6zITYCVtc9xxa8GS8jsxTCl9qyseBMVzaF3ew\u002FbvmrSIKPu1r0vsi-upK4Ys6D1Mu1AOrNgHMjqVVgKuk",{"url":807,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FjfNO_XbNzk-hEJxq2_DpGA\u002Fjq2ja-Lu9f6K-Z1y_BbMPp_SJO03D_IY0sAAZ1BRaX46eNmaZ0O3cQctVAEdWto2do2my1ctOI9xng058qnl0qyhJGagN91dlwrY78E-X2Xo6Ga3-nKEGHgc-R4jx1Czm56jbMMYgdnHvia9u_cwcQ\u002FRIr7rCtziCdOmPGC5BrDRNYejEawQonvZ47wbhY679w","Partner ","Sequoia Capital","Sonya Huang is a Partner at Sequoia with a focus on AI and data\u002Finfrastructure investing. She led or co-led Sequoia's investments in companies including OpenAI, Hugging Face, Langchain, Mercury, Streamlit, Glean, and Gong. Prior to joining Sequoia in 2018, Sonya worked at TPG Capital and Goldman Sachs. Sonya received an AB in Economics summa cum laude from Princeton University.","https:\u002F\u002Fwww.sequoiacap.com\u002Fpeople\u002Fsonya-huang\u002F","2025-07-17T15:36:06.000Z",[693],[],[],[],2,28,[312,313,820],"3:30pm - 4:00pm PT",[],{"id":823,"slug":824,"name":825,"profile_image":826,"job_title":839,"company":840,"featured":12,"featured_order":120,"bio":841,"twitter_handle":120,"linkedin_page":842,"facebook_page":120,"threads_profile":120,"tiktok_channel":843,"speaker_website":844,"last_modified_time":845,"sessions":846,"speaker_type":1151},"recqsprk0udmoz8co","adam-harder","Adam Harder",[827],{"id":828,"width":104,"height":104,"url":829,"filename":830,"size":831,"type":108,"thumbnails":832},"attytfvXioe361bWE","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAdam_Harder.png","Adam Harder.png",2281023,{"small":833,"large":835,"full":837},{"url":834,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FZBYyHH1uYI8lmBtEtgktJg\u002Fai0J0vopsKTA4IK-4FOhIPg0BLcDzg5n_-pzoNH6ufPF6W6i9TxbYs7qtxa-eYSqbST8iloL0bhuTplv_Fld4FWLH13DAl4KBUrBLReqC6Rb6g-VK9d3ALjjfjo77VKs7jPzzugF47oDbsV2w0CtLQ\u002F40y_9zoXLa8qt89tOSRgKwhLFdtL91cDKzkQ9iCVl_I",{"url":836,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FzOcy4S3OeqbDyujf_U7L1Q\u002F3zovjMHiXweIcuf1BBymTytJlP_HJdyDY7swQz_WfL1VfU8tz30PKt_h4Eb239ec-ZXut_HVFwNbejDAoWyWp9SCCzTMjPuovMnvX6ob5TO2ieKmdsKCtlRvlJ84FKDtOgGbpNydCOB41ccpbNZ14Q\u002Fvaz22ZFLnrD1_kvGZNkUeQ-Xat-QO-v8igLFOymu-Ss",{"url":838,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FeXC0jayOxQ4b-UJEkAcp7Q\u002FeBpAYAaPl6d8eDi6i6whpQhzIdTZY8V0pW8aycSWZ5nx6wXVKXLnI1NZbrKM3TDMlr0UNkzCpML8rITdiaS625GQM-VMVg_ZhTlrevJQfYpuvgRNHmRUVM81DPkxYQSDslxsUQUC-0uhAq94_GWOEA\u002FpRqGkG12zckhusxmbK5LXTZ9UhJQk12ZgZXtqpBq_Fw","CEO & Co-Founder","InPress","Adam Harder is the founder and CEO of InPress, the first social news app that uses engagement with vetted journalism to match people for dating, friendship, and conversation. A former active duty U.S. Air Force broadcast journalist and Telly Award–winning producer, Adam holds degrees from Kent State, Syracuse University’s Newhouse School, and Georgetown University. He founded InPress to make factual journalism more engaging and profitable than misinformation, ensuring truth wins the competition for attention.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fadam-harder\u002F","https:\u002F\u002Fwww.tiktok.com\u002F@inpresssocial","www.inpress.app","2025-08-25T21:10:12.000Z",[847],{"id":848,"year":126,"unique_id":849,"title":850,"description":851,"start_date_and_time":852,"end_date_and_time":853,"level":854,"skill_level":348,"location":856,"livestream":12,"livestream_link":120,"livestream_order":120,"featured":12,"featured_order":120,"related_sessions":858,"last_modified_time":859,"registration":12,"session_reservations":12,"reservations_required":12,"registrationCapacityEnable":12,"registrationCapacity":120,"attachments":860,"attachments_name":850,"attachments_thumbnails":155,"also_sponsors":871,"session_type":872,"session_marketing":873,"session_sales":878,"session_customer_success":879,"session_culture_trends":880,"session_gtm_data_systems":883,"session_revops":884,"session_hubspot_products":885,"session_networking":886,"speakers":887,"sponsors":1145,"locations":1146,"grid_row_span":238,"grid_row_start":818,"display_date":1147},"reccssitthynazgey","1690474","The Next Big AIdea","Watch AI startup founders compete for $50K in the first-ever AI pitch competition presented by HubSpot for Startups and HubSpot Media. Five finalists will present their innovative solutions live, judged by HubSpot Media creators and industry experts. 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Get a proven framework for structuring content for LLMs, examples of high-performing AI pages, and the right metrics for ROI when AI answers your customer’s questions.","2025-09-03T20:30:00.000Z",[855],[857],[],"2025-09-09T23:20:35.000Z",[2127],{"id":2128,"width":120,"height":120,"url":2129,"filename":2130,"size":2131,"type":147,"thumbnails":2132},"attYWNau7PUDbSnEx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FIS_D1_03_Aja_Frost_How_to_Show_Up_in_ChatGPT_HubSpots_Winning_AEO_Playbook_Presentation_v2.pptx.pdf","IS_D1_03_Aja_Frost_How_to_Show_Up_in_ChatGPT_HubSpots_Winning_AEO_Playbook_Presentation_v2.pptx.pdf",4320526,{"small":2133,"large":2135},{"url":2134,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FiggD6vINIRB0pg1CanKowg\u002FJyaHqBpykvXQpoVMiMihq3DGBX5PlMvNOu1f0yJLXFLpdGvFy2S4zKXzlVsKqxcfzSjaHgw_vQumzvtcDemK7tJ_zOKMGFmChPTPe5fjWUhl8ZoaVUCExXDagwXlmdd6dg8lRVTtrI9yiig-rsJcsg\u002FzpKeg8UeIK0nKq-Ftu0RtZ1y65EnkxEF7ifTQPi06Jo",{"url":2136,"width":154,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FKFWYKGWZLv6bsBVEJ2udQw\u002FOIjo--b6ZS2tMDz_tIKjP9zCQMryTQHjKOp-0AsLL4ICCIyQz3qUcCaRSIyGOu7NjBQF0DecKrlw5g3F6PwjKlJ1L_r_OHed9mzyilUIu785U6nlJvvZ5d_kEgqpJL2r4PqizPR790FOKTjANCvIPw\u002Fg7gTjXQknvkrGv4khjp1S9qH577YC92pxYVYwiPq7Dc",[],[],[2140],{"id":1958,"name":1959,"type":877},[],[],[2144,2145],{"id":388,"name":389,"type":390},{"id":719,"name":720,"type":390},[],[],[],[],[2151],{"id":2045,"slug":2046,"name":2047,"profile_image":2152,"job_title":2061,"company":119,"featured":12,"featured_order":120,"bio":2062,"twitter_handle":2063,"linkedin_page":2064,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":2065,"last_modified_time":2066,"sessions":2158,"speaker_type":2159},[2153],{"id":2050,"width":104,"height":104,"url":2051,"filename":2052,"size":2053,"type":108,"thumbnails":2154},{"small":2155,"large":2156,"full":2157},{"url":2056,"width":112,"height":112},{"url":2058,"width":115,"height":115},{"url":2060,"width":104,"height":104},[911,2111],[],[],[],[312,313,2163],"1:00pm - 1:30pm PT",[],{"id":2166,"slug":2167,"name":2168,"profile_image":2169,"job_title":2182,"company":2183,"featured":12,"featured_order":120,"bio":2184,"twitter_handle":120,"linkedin_page":2185,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":2186,"last_modified_time":2187,"sessions":2188,"speaker_type":2279},"rec84t6f2xrasf6cb","alan-gould","Alan Gould",[2170],{"id":2171,"width":768,"height":769,"url":2172,"filename":2173,"size":2174,"type":108,"thumbnails":2175},"attmOWnC0Be3pytq9","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlan_Gould.png","Alan Gould.png",819058,{"small":2176,"large":2178,"full":2180},{"url":2177,"width":776,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FVxwsmy7WyJS_QK6OEY4l5w\u002F6jcjSR3EhhcBKxhHRXRE_Euc9jCDuSozCiCk5JSlCYU08S5NNTBOSSlsQ3OZopL-XKgkF2KhlrxrTrkH9WIKX4IeMTgYR-P88vQNJfy2H-ydh61uO4Tjh_VhyZGklrmFoL_uQAmI59P5ciU6WLKabw\u002F0OMGFHIpFlFb8ZsWLMRpwCe-0q4lThYq2xBols4LDtw",{"url":2179,"width":115,"height":779},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FxPriXiR9oymNHGWYGjrZkg\u002FdfNHypY3AA_BpP-6RXhSRbR4kiui_FasGxiiyAKZPu8I9UJ9BTreqCVe_yhiVYld3pQwIS6SYb2igVltDFBIiFpSopv6TlDf9pbuuMesKKOT8rGpICgZYbxsjHVlGR5lKK9gr65n_FLOYODC_v7j6A\u002F5m4qYF3dvjb7sNGoDWYtYZZpRQKLI4D2DaF5xcy0D0k",{"url":2181,"width":768,"height":769},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FVSFrc5DeolMxDx-7ONU-cw\u002F-RvvG5khZXFyuEsFPqrCc-ZuWa7i6GegB8tp7P2E-pFDqsMgAIroZctbP7uAKTwaYfJf-x1TjEWeBCu2wdogxheVJpA2J1hjlFS0DNlzkTVeNoRYYM3CXk8QrH0XI8REp99508sGzcr2AHqSCQlwCA\u002FpvdCgbp13DaR_HLb4CwPARVtPIn28-pbTNAQLCiSAUU","Founder and Co-CEO","MutualMarkets","Alan Gould, a visionary advertising leader, co-founded MutualMarkets in 2021, an AI platform connecting brands with TV and movie properties. This innovation helps companies leverage popular media content in their advertising. In 2023, CBS' Paramount Global partnered with MutualMarkets to enhance advertising efforts. Alan and CBS President\u002FCMO Michael Benson present on media-brand partnerships, historical barriers, and how AI is transforming these relationships. Previously, Alan co-founded IAG Research, measuring ad effectiveness, which he sold to Nielsen in 2008 for $250M.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falangould\u002F","https:\u002F\u002Ftoday.advancement.georgetown.edu\u002Fgeorgetown-magazine\u002F2022\u002Fceo-alumnus-helps-create-experiential-learning-opportunity\u002F","2025-06-10T19:46:01.000Z",[2189],{"id":2190,"year":126,"unique_id":2191,"title":2192,"description":2193,"start_date_and_time":2194,"end_date_and_time":852,"level":2195,"skill_level":348,"location":2196,"livestream":139,"livestream_link":120,"livestream_order":120,"featured":12,"featured_order":120,"related_sessions":2197,"last_modified_time":2198,"registration":12,"session_reservations":12,"reservations_required":12,"registrationCapacityEnable":12,"registrationCapacity":120,"attachments":2199,"attachments_name":120,"attachments_thumbnails":120,"also_sponsors":2200,"session_type":2201,"session_marketing":2202,"session_sales":2206,"session_customer_success":2207,"session_culture_trends":2208,"session_gtm_data_systems":2213,"session_revops":2214,"session_hubspot_products":2215,"session_networking":2216,"speakers":2217,"sponsors":2274,"locations":2275,"grid_row_span":817,"grid_row_start":2276,"display_date":2277},"recyl9lvjsmxhuhge","1711967","Solving the Marketing Mystery: AI-Powered Brand Partnerships","Modern marketing feels like an unsolvable mystery—customers are harder to reach, creative fatigue is real, and standing out requires detective-level investigation. But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[700],[702],[],"2025-08-25T17:47:26.000Z",[],[],[],[2203],{"id":2204,"name":2205,"type":877},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2209,2210],{"id":388,"name":389,"type":390},{"id":2211,"name":2212,"type":390},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2218,2227,2251],{"id":2166,"slug":2167,"name":2168,"profile_image":2219,"job_title":2182,"company":2183,"featured":12,"featured_order":120,"bio":2184,"twitter_handle":120,"linkedin_page":2185,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":2186,"last_modified_time":2187,"sessions":2225,"speaker_type":2226},[2220],{"id":2171,"width":768,"height":769,"url":2172,"filename":2173,"size":2174,"type":108,"thumbnails":2221},{"small":2222,"large":2223,"full":2224},{"url":2177,"width":776,"height":112},{"url":2179,"width":115,"height":779},{"url":2181,"width":768,"height":769},[2190],[],{"id":2228,"slug":2229,"name":2230,"profile_image":2231,"job_title":2244,"company":2245,"featured":12,"featured_order":120,"bio":2246,"twitter_handle":120,"linkedin_page":120,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":2247,"last_modified_time":2248,"sessions":2249,"speaker_type":2250},"recsztrqlertfw63x","mike-benson","Mike Benson",[2232],{"id":2233,"width":104,"height":104,"url":2234,"filename":2235,"size":2236,"type":108,"thumbnails":2237},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":2238,"large":2240,"full":2242},{"url":2239,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGmBffvbzODb0-6b2sKhw7Q\u002FHHSI6zzr_b_4mggzS1Zvvnfrzze0rwTBEyBask5TFCgzl3qhwmLI0ppX4mvke8F-Yl0BVGf1dTa3iL98imBt6YGsNV4FXOpkuDPdloNAHCjvpbNfIh263yumRSZ07vlQg9SLUjTTIgwsc2h4BqE_tg\u002FRszbeg3P_YngMQU5kihdw3WToVQe9-O2I5_BedhpqpM",{"url":2241,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FSXv3Ju32V0CB4I9h-ArJZA\u002FtonzTfn7Ln9Uvi4P9iO_DjItYjviGuZY3H5xh_mVRf8T0HqaGCCFrjiQsMQdhJwyWkw2uJ1VsXmAGHqctNrmumF7jSqRjoVsccY4_KuKilJPkuUTcZT0MuDTdenPBiVRoUUAXm8331pYcBEwSTOtiA\u002FUtvupgzAP8Qm0A1OReX03ega9-Z7myuE662duIlWIgY",{"url":2243,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGcNTPG87ih3uUYrUz8tErw\u002FUszu200QhH-yAMz-Ze0neECBHmABEqnKZbN2djMHXFwrqQySRSbP5bqctwwJ7nDEDrY9nO7uy-HFk9SRBiLOVW4cppvKIfV1GDhOK48yL1p3jioQlcJVIYSMmn-cEuqFqanixu_8T1hI59Y7bKTJhg\u002F10xx4JoELixmcIDCXzL1EQfWfB6PffWujA2gRHxDjSQ","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. His strategies drive growth for CBS Entertainment, News & Stations, Sports, Studios, Media Ventures, See it Now Studios and BET Studios, and he collaborates across Paramount Global for cross-company marketing. He launched hits like MATLOCK, TRACKER, GHOSTS and others, and boosted programs like 60 MINUTES, SURVIVOR, THE PRICE IS RIGHT, NFL ON CBS and Star Trek. Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.","www.cbs.com","2025-08-22T14:45:22.000Z",[2190],[],{"id":2252,"slug":2253,"name":2254,"profile_image":2255,"job_title":2268,"company":2269,"featured":12,"featured_order":120,"bio":2270,"twitter_handle":120,"linkedin_page":120,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":120,"last_modified_time":2271,"sessions":2272,"speaker_type":2273},"recuphoxtgxqgjnc5","morris-chestnut","Morris Chestnut",[2256],{"id":2257,"width":104,"height":104,"url":2258,"filename":2259,"size":2260,"type":108,"thumbnails":2261},"attGkJOueoRKQiLUn","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMorris_Chestnut.png","Morris Chestnut.png",1118385,{"small":2262,"large":2264,"full":2266},{"url":2263,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fg8F3BxiUEJgHaB10U04zsQ\u002FcY0LaprhPsu9SxrnovmGG38dPjJFHugOxh5TEmSoHY5yPMs5rTJqleqHGvtsHUr08zwkl04ReSqwrkqEiN9mOE8O4vj5zsNFluU-6kWuDa8jvdpdaaxRtX3ET4cYWz3qGIpsLzbrpNkNWx5j8hwG5w\u002FSNI9DpL-WwIAHKTgZo1Gb0aX0MTy0PqaCreH6d2_yag",{"url":2265,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FH-0eeNn1uVG3SsPiN5rinQ\u002FFsscU4I8oKMD9aTk16IRQJMwxK9Av_LI8lSyCZiUxQUkKIZN8b5oqZ280LQx4LguxWVELwYJbJWG9BvpDb7ga_2XuPXjpHYSPhMpi1A0KHfzZELoBQ596Hf0ITZUCoyngO3Tq3cOgOBu4_Nqykho5A\u002FaCebf0f4uAq6m4x8qhvfi4h9BUVR3CLkP2MhQJzwtgg",{"url":2267,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FrWqbenoanIOKtuZIrICx0A\u002FrzJ6ZpEzlauhL-yGDBJR37Nj-gghIftvEzOY0Rfx3lkQbxwByMjp8oIZU-Cllk4pexpfmEwqLzpgmdLnLrfc4hZcJG_EOMRHF8A_FGUe2VYFEdhjzrOdN_V2nRN6szUPlPKjmBvib55ZsxbK8uUzyw\u002FHT-V4ZU_4DnRX6etTkmr48U4HA2BA_8_blPaaO3gUq8","Actor and Executive Producer","CBS' Watson","Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. 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Film credits include Boyz n the Hood.","2025-08-27T16:15:35.000Z",[2190],[],[],[],26,[1148,1149,2278],"3:00pm - 3:30pm PT",[],{"id":2281,"slug":2282,"name":2283,"profile_image":2284,"job_title":2297,"company":119,"featured":12,"featured_order":120,"bio":2298,"twitter_handle":120,"linkedin_page":2299,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":2300,"last_modified_time":2301,"sessions":2302,"speaker_type":2392},"recho4ugv3oewnxaw","alanah-joseph","Alanah Joseph",[2285],{"id":2286,"width":104,"height":104,"url":2287,"filename":2288,"size":2289,"type":108,"thumbnails":2290},"attSbqng6kzqKYSTb","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlanah_Joseph.png","Alanah Joseph.png",522676,{"small":2291,"large":2293,"full":2295},{"url":2292,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FcK-V5etRJpTw5GP8R1Gryg\u002FCF0ucOuv479SkDuRfmSTfkIclS4nElgjdTp09-3yI1SSCeEGShUPJVXCUCSOtNR270oQHlMBlgfi-iu3Ly9zGvvcaBySJi8a479tVjToYrSlxjS_EqUQ3HYP8xKcmBsEwSNgaZf_K02w173GGu4-uQ\u002FYCetKgxTogvEr2GRK7SWhD9cIUFrxmFBI-EwHk5RL9U",{"url":2294,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FAKZzN8292yHkq_S0LM6hSw\u002FHHPcMAigAMlgnx76gA8m8pb4edpaheZAUwz6GQ0un3FX-GxT-liDx2IGeEzwNyaLaJkBNEWO4iE6rhsZiujqjWOvyI08tbNoUsQQBGo9lWB6jaITM6FyRF7uEpOKCjOxrskbVb63YdRqi4ggfeCN-g\u002F7Eo4hELas9AUZYSnkS0p9u2ewD_F7nXZ2Bp-fOnpYC0",{"url":2296,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FgNuW0nSA7nPnwA_j7lRbRQ\u002F6en-_HhgBmlAAUvyMAjOt1XmqcP0dcGcKViD8Jrj6frYorBcgSdBLESrHMVQgqgltg7KT3iIaDXzzkxRf_kRvzaYaiJtH0hxi2k-7A2Vt9ZSkzNhDlFnIXG9MpaLSwLC8rzbRYfKESroMnmht1Ndqg\u002F6-gpo0xudr3PhtIWAM2TumkTnQ6VKYpIESNXhFbpf80","Head of Creator Partnerships","Alanah Joseph serves as Head of Creator Partnerships at HubSpot, where she leads a dynamic team responsible for driving the company's influencer marketing initiatives. She manages the Creators by HubSpot Media program, which engages content creators across YouTube, newsletters, LinkedIn, and podcasting platforms. Her expertise lies at the intersection of influencer marketing and brand partnerships, where she focuses on building authentic collaborations that amplify HubSpot's brand presence while delivering genuine value to creators. 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Synthesia CEO Victor Riparbelli explores how AI will reshape video as profoundly as social media reshaped content consumption. Over the next decade, AI won't just make video faster and cheaper—it will make it fundamentally different through hyper-tailored videos that adapt to each viewer and experiences that respond in real time, blurring lines between watching and participating. 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[17423],{"id":17424,"year":126,"unique_id":17425,"title":17426,"description":17427,"start_date_and_time":1986,"end_date_and_time":17428,"level":17429,"skill_level":348,"location":17430,"livestream":12,"livestream_link":120,"livestream_order":120,"featured":12,"featured_order":120,"related_sessions":17431,"last_modified_time":17432,"registration":139,"session_reservations":139,"reservations_required":139,"registrationCapacityEnable":139,"registrationCapacity":5236,"attachments":17433,"attachments_name":17454,"attachments_thumbnails":376,"also_sponsors":17455,"session_type":17456,"session_marketing":17457,"session_sales":17459,"session_customer_success":17460,"session_culture_trends":17462,"session_gtm_data_systems":17463,"session_revops":17465,"session_hubspot_products":17466,"session_networking":17467,"speakers":17468,"sponsors":17478,"locations":17479,"grid_row_span":1239,"grid_row_start":1240,"display_date":17480},"recfd0armcnutzy7k","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[5231],[5233],[],"2025-09-09T23:28:28.000Z",[17434,17444],{"id":17435,"width":120,"height":120,"url":17436,"filename":17437,"size":17438,"type":147,"thumbnails":17439},"atts73yUjHBeBsmBs","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":17440,"large":17442},{"url":17441,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FDUlXnlguDGlxWCLt_3s6dQ\u002FwkEdIPZjkbQbi45E6x8-m0K_PalrIez8gF1zh07UQaRjC7k--GZUbGQjEyaRa3-a-CceAe5XGymDnl_leook_XTNPI6LeB58JjUaXReAjnpAPL2t4aghKZwQJOp1MnQPXaUFnmFTfUxMnF9JmTm7mA\u002FGOp8Uf4WjOU1upSgpBa6tz9Il6NdyFtOf-pzm8oR7_U",{"url":17443,"width":154,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Ft9fNqCc1QfxhPwqJsH9AVw\u002FLv1mQEvbteoKx3E35lzmf0IsSENt7DRekutrbOjzsbSq1Ecnck2kPOzd1Rgg7JM9CKdS88BVpBidZJd_J_-L7Re2xGKn2WGi6ZJB5UTqawYzuj9uOqO3A8ktVohNREmGelrMuX_RF8ml4hpQ0aEIHw\u002FEt7m9F4D0Neoxf3xUTpXJ_pb_ll39a94iOvyVejJQyo",{"id":17445,"width":120,"height":120,"url":17446,"filename":17447,"size":17448,"type":147,"thumbnails":17449},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED5_-_Beyond_Acquisition_-_Turning_Users_Into_Lifelong_Customers.pdf","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":17450,"large":17452},{"url":17451,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FuwmNpfnWt1QoVcww22FiiA\u002FR7CCdrsDyrnOcs-xNIujyMF7JOtwIEMFLHF6gfNSGjCKNKzyvNkTmV1V6kqDozIviaHTvFtMs6USX5PStg1PT9BWeOWNuXHDEb62SM-QauLrUKxgWxPxQNPnfRALfCvzb1bUDw_zdnKxqmGlxMdMAQ\u002Fm1f7-UgSyW8d4ayjn7jPdCKF-dqm5CVoQjbyE3VD_gY",{"url":17453,"width":154,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FnO0M5jgTCSxfhyCc-KVBpQ\u002F_ShhF7Q4RznAQlCkSsMDvVTBlrsrLFonMTAY9oO7JOpDkZEM05hQicuj4pE_v9_FK-R5k-3Cy5s7xSwRBVHKU39vAOaKSrfA5tWFM_MJkl4HPpCQuq2rLQFc8BhUM912lMOsTlg28Wfp_jabW_CG3w\u002FzCH-7TynydakQ7PBmjbFRlr8f7YOLAcg4YXSrYUm1V8","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[17458],{"id":3478,"name":3479,"type":877},[],[17461],{"id":383,"name":384,"type":385},[],[17464],{"id":7224,"name":7225,"type":166},[],[],[],[17469],{"id":17401,"slug":17402,"name":17403,"profile_image":17470,"job_title":17417,"company":17418,"featured":12,"featured_order":120,"bio":17419,"twitter_handle":120,"linkedin_page":17420,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":120,"last_modified_time":17421,"sessions":17476,"speaker_type":17477},[17471],{"id":17406,"width":104,"height":104,"url":17407,"filename":17408,"size":17409,"type":108,"thumbnails":17472},{"small":17473,"large":17474,"full":17475},{"url":17412,"width":112,"height":112},{"url":17414,"width":115,"height":115},{"url":17416,"width":104,"height":104},[17424],[],[],[],[312,313,1242],[],{"id":17483,"slug":17484,"name":17485,"profile_image":17486,"job_title":9677,"company":17499,"featured":12,"featured_order":120,"bio":17500,"twitter_handle":120,"linkedin_page":17501,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":17502,"last_modified_time":17503,"sessions":17504,"speaker_type":17608},"recvsomsshn7jgpov","eric-m-bailey","Eric M. Bailey",[17487],{"id":17488,"width":104,"height":104,"url":17489,"filename":17490,"size":17491,"type":108,"thumbnails":17492},"attfKeDjz2j0XS0Ug","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FEric_M._Bailey.png","Eric M. Bailey.png",1142216,{"small":17493,"large":17495,"full":17497},{"url":17494,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Ff37U-JYK-nSOsQSJFJ3nMQ\u002FOb8GJj79MQYva38sCZh2Y4Ao-9fTx-pR2xWndOL9TWMCEuPC8mZyuHnvA96u7ZFgFCCiOpxbRMkD1E5MceTNoJlWuRoMGBb2_qxUbI2LLAMUlrh0rFs2CyvGC93uZtkfDe_ETCw8v0DuHcipvQ9P-g\u002FIPsGFW35U-ylChfTGotjKPqwPij4X-uY0IJWB-1b4K8",{"url":17496,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FyI7fa7TvvzlQHwiq3ewOgg\u002F3LM1mAiUuwyUlccXa8fON3-1pZ5gK3-aKbu45762_EDV0KDMBHyyW9F2awE3-Y2QV4FDiIkUdm4KD9N_ZzanbuAlWrZMUVS8a2AYlkzSeoLkRXNAKtFwj5vDZK6_akrxvKfegc4SrBni0yuF2iWiYA\u002FOUGh8Q2NZVBYkmOxksdAuTjF-OaEEEs3JJGhqDE9VwY",{"url":17498,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F-vrOtnItLK_6xljC9BGrmg\u002FVXwt6GCE3gYhq7Yu_DuNYfc8cX-dUR900l7mkB531J32JUNOqpOdykMDCRV6mbNt0_ycs5hNcBARjKzeqxWVe0K9v1L0TbqoZLGncoPkKkLZ-XFwJQ_zYjsdASgj0nJNL62xnHI3-Z5JDaGk7FKwSw\u002FqV4IXPn4OytpEzSSLnMhvYw34OqxsleqRIbwpLoa8xU","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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Teams argue over numbers, and marketers end up doubting and then defending the data.  Imposter syndrome kicks in. Are the numbers right? Why does every team see them differently?  Introducing the AI alibi framework to get you out of trouble:  1. Spot the signal. What’s the data saying? 2. Translate for trust. How do teams interpret it? 3. Own the narrative. Make it clear, persuasive, and reliable.  Leave the ego at the door. This session is for anyone who’s ever doubted their data or 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