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As the Director of Product for HubSpot's Developer Product Group, Daniel is driving innovation in HubSpot's Developer Platform. With over a decade of experience working on developer platforms and ecosystems at a variety of large tech companies, Daniel has empowered millions of developers around the globe across all development domains spanning desktop, mobile, web and server applications. \n\nIn his free time, he enjoys hiking, skiing, video games, and going on adventures with his wife and two dogs. 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In this role, he partners with exceptional entrepreneurs and other VCs to build enduring value for HubSpot's customers and ecosystem. HubSpot Ventures invests globally in startups at seed-series B. Prior to joining HubSpot Ventures, Adam was the MD for Intuit Ventures and an Operating Partner at M12 - Microsoft's venture fund. Adam lives in the Bay Area with his wife and 2 boys.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fadam-coccari-9932a134\u002F","http:\u002F\u002Fhubspot.com\u002Fventures","2025-06-17T14:40:42.000Z",[579],{"id":580,"year":126,"unique_id":581,"title":582,"description":583,"start_date_and_time":584,"end_date_and_time":585,"level":586,"skill_level":348,"location":588,"livestream":139,"livestream_link":590,"livestream_order":120,"featured":12,"featured_order":120,"related_sessions":591,"last_modified_time":592,"registration":12,"session_reservations":12,"reservations_required":12,"registrationCapacityEnable":12,"registrationCapacity":120,"attachments":593,"attachments_name":120,"attachments_thumbnails":120,"also_sponsors":594,"session_type":595,"session_marketing":596,"session_sales":597,"session_customer_success":602,"session_culture_trends":603,"session_gtm_data_systems":608,"session_revops":609,"session_hubspot_products":610,"session_networking":611,"speakers":612,"sponsors":702,"locations":703,"grid_row_span":704,"grid_row_start":705,"display_date":706},"recyaeagobhtupywz","1673770","The AI Growth Stack: VC Insights on the New GTM Playbook","Leading venture capitalists will explore how artificial intelligence is fundamentally rewriting the go-to-market playbook. Panelists will share insights on the AI-powered sales and marketing tools they're investing in today, which traditional GTM approaches are becoming obsolete, and how founders should be thinking about building AI-native strategies from day one. Hear firsthand how investors are evaluating startups with AI-driven sales efficiency and what metrics matter most in this new landscape.\n","2025-09-03T22:30:00.000Z","2025-09-03T23:00:00.000Z",[587],"Hall F (Level 0)",[589],"recn0hi5r4eKw3oQl","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=8IaQBFrrW-c",[],"2025-09-29T20:08:00.000Z",[],[],[],[],[598],{"id":599,"name":600,"type":601},"recYlH7p6aBkr7kCZ","Sales Tactics, Tech, & Strategy","Session Sales",[],[604,605],{"id":388,"name":389,"type":390},{"id":606,"name":607,"type":390},"recgHMgsdZuu78VkL","Trends",[],[],[],[],[613,622,648,678],{"id":557,"slug":558,"name":559,"profile_image":614,"job_title":573,"company":119,"featured":12,"featured_order":120,"bio":574,"twitter_handle":120,"linkedin_page":575,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":576,"last_modified_time":577,"sessions":620,"speaker_type":621},[615],{"id":562,"width":104,"height":104,"url":563,"filename":564,"size":565,"type":108,"thumbnails":616},{"small":617,"large":618,"full":619},{"url":568,"width":112,"height":112},{"url":570,"width":115,"height":115},{"url":572,"width":104,"height":104},[580],[],{"id":623,"slug":624,"name":625,"profile_image":626,"job_title":639,"company":640,"featured":12,"featured_order":120,"bio":641,"twitter_handle":642,"linkedin_page":643,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":644,"last_modified_time":645,"sessions":646,"speaker_type":647},"reckwmzukmcyeqhg7","jennifer-li","Jennifer Li",[627],{"id":628,"width":104,"height":104,"url":629,"filename":630,"size":631,"type":108,"thumbnails":632},"attZlY5IdikkpTPyX","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJennifer_Li.png","Jennifer Li.png",803650,{"small":633,"large":635,"full":637},{"url":634,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fm9GCatlKMgEP-5JulWiQkA\u002FvDW6SS3rFyvByUrtiV5FMmChTOlDP7G-y0QJKOIr_Oun6Qs1FogJ_NRWc6t5-2TFM0EV93cNn0yGZuJFcTZlaZ8HgJrOqGInXxDYhN-QKhwXfwbSZ4oKLhmaHUrsVlMGcp7NQeIUJCccXvqQTsG5yA\u002FkJMSJZwxrJlj3a7xMGuKPOIW0S44-AfFJhjOvLTmU6s",{"url":636,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FRAkCv9lE1Y1dZKlZ3btTGA\u002Fju-Wqo76nmOlATN7Tm7noN7Q6KfW9wH0Psa8ljdK-ofwKbTRldI6Ci3t48x9AF_ebQj3UMY5WfQeZkNwBqCkl2aZ9SsJFEAvQakjLV5Rceoz_d23-DWhXUx5Fbl6y1ybmihPVPqcr-MYS-SnvzbgvQ\u002F4QaCDV6CMCwuoklYiRjsGRRoEcWOFnsTcSYbQeQ77Xw",{"url":638,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fgh6I9Tx16cZNGivpkcl0Gg\u002FF1oSiqqzM74HxbNaQpIKDytGWXzwdJL51K7WcEu2jXZ1DEUe10pnyOPR_rvkJ35ezS-roUr50B5UPlx72KXpNCu3_LcJ4SefseuSA1y-yBLtnrolcFcFyxNVSsnSKSc9NdPFkYxNofLYm6DmJul1Lg\u002FqamqGpHrKab0UPGTI72479CWIvzJqLaHqNLDkV8rrD8","General Partner","Andreessen Horowitz","Jennifer Li is a General Partner at a16z, and is focused on enterprise and infrastructure investments in data systems, developer tools, and AI. She’s passionate about open source and loves products that abstract complex problems to a simple interface. She’s on the boards of ElevenLabs, Ideogram, Mintlify, Mux, Pylon, Rasa, and Stacker and is a board observer at dbt Labs, Fal.ai, Fivetran, Motherduck, NX, Upstash, and Vantage. Prior to joining a16z in 2018, Jennifer led product at Solvvy (acquired by Zoom) and led self-service and analytics products at AppDynamics (acquired by Cisco for $3.7B).","@JenniferHli","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjenniferhli\u002F","www.a16z.com","2025-07-08T14:59:22.000Z",[580],[],{"id":649,"slug":650,"name":651,"profile_image":652,"job_title":669,"company":670,"featured":12,"featured_order":120,"bio":671,"twitter_handle":672,"linkedin_page":673,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":674,"last_modified_time":675,"sessions":676,"speaker_type":677},"recg5mnlwfi1pjsjs","josh-coyne","Josh Coyne",[653],{"id":654,"width":655,"height":656,"url":657,"filename":658,"size":659,"type":108,"thumbnails":660},"attgOjccvwLyyUfBH",720,900,"https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJosh_Coyne.png","Josh Coyne.png",910834,{"small":661,"large":664,"full":667},{"url":662,"width":663,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FTJZY5DmAJYEOEagGjC08MQ\u002FeuD88OFzo4F9vn7qBotobs2PbHlrf9NIEPHxeeXXrx2Cx1M_044kCUJK9_iZtds8M54G3orp6oU24EA2W7lHxaRbxVqB-oVhwYlWpZQXY2IxUf5mP_zhS63C_Z6vuDtH9sEDXPLsL-cxjbH5iwfVgw\u002FQlblS6Rr8xRTakLKt--XGsnGcaj0mw75U3hEQttPUPQ",29,{"url":665,"width":115,"height":666},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fb5Ochb_UoAmDAZN0q8i2Tw\u002FbEoGoKku7TRf2VIho813OcQO8PpiIzei9EwnD2WS7L_739dYugdE2T_mebXbWJ7CWq62c-nAzV_HncjK9tf4baX7t12WgpS8tmZldK7xLaU8DRsvOO6fwci-XKuSmgCudubUnSev7aAVNzzolGLN8A\u002FF3iw85jolh0-9KdslJqsFe6MLWjG8Hix8JUH-m7my08",640,{"url":668,"width":655,"height":656},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FIbywfdUfIYUhL2UkPIlSJw\u002FX-vtZJa61VOynM-B8Lc7ijopvPn9739L7J7xei8a9lRHgPUh440fvpy9NmlJkH3IbiNKbchOvYEDYY2aTbB6WSuBvAJeMFkdnuwTEuEJ70TAnOeLxCkbANs5mwcXUu41Ud-9ulSvqyrt_4fTfclNwg\u002FUtN8ZJLGcbbgvoWE5ZE4ZuzpKgPvtZ9bz1rEQoaPYxA","Partner","Kleiner Perkins","Josh Coyne joined Kleiner Perkins in 2017 and focuses on partnering with the next generation of enterprise software and financial services founders. Josh has invested in companies including Figma, Loom, Moveworks, Rippling, Stord, Synthesia, and UiPath. Prior to joining Kleiner Perkins, Josh was at Qatalyst Partners, where he helped advise on multi-billion dollar acquisitions, leveraged buyouts, and financings across a variety of technology sectors. Originally from Cleveland, Josh graduated summa cum laude from Boston College with a degree in Computer Science and Finance.","josh_coyne","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoshuacoyne","https:\u002F\u002Fwww.kleinerperkins.com\u002F","2025-06-10T19:46:52.000Z",[580],[],{"id":679,"slug":680,"name":681,"profile_image":682,"job_title":695,"company":696,"featured":12,"featured_order":120,"bio":697,"twitter_handle":120,"linkedin_page":120,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":698,"last_modified_time":699,"sessions":700,"speaker_type":701},"reczt9mym5zu878py","sonya-huang","Sonya Huang ",[683],{"id":684,"width":104,"height":104,"url":685,"filename":686,"size":687,"type":108,"thumbnails":688},"attSvG01vwYvDMtnr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FSonya_Huang.png","Sonya Huang.png",1389646,{"small":689,"large":691,"full":693},{"url":690,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FX6IiJ7z70itbkbx3463dbA\u002FidxPw1apeUol0V4i8cRhxSGemf1ImBI46pzUTZmi17TVPDTeyQhLFaKGX-cQvWfnxsUQE41bNrijXAkgUdg54N4U_hETFceez9R1TAib3EK1vy1Ygu2tMwoWzrD4JiFod2jx4hLOqJBkSgBqKdl29Q\u002F1ISOugLGTy32S9WSPM7wSMtOmdLWnRrngettmYyKBIc",{"url":692,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FaDYhYhYL7V637cSBFi49UA\u002FpBrt8qmbeJOTuXA6NGTURsSBqVKO4kFlUgnx3eMx-rZ3XjwZr4KMEM0Dha3bgrbDIKHrU5OWIz9yvT-CeUpteR0Vm7PFqAjeHYJ3qEnCufxpMCwMT6zITYCVtc9xxa8GS8jsxTCl9qyseBMVzaF3ew\u002FbvmrSIKPu1r0vsi-upK4Ys6D1Mu1AOrNgHMjqVVgKuk",{"url":694,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FjfNO_XbNzk-hEJxq2_DpGA\u002Fjq2ja-Lu9f6K-Z1y_BbMPp_SJO03D_IY0sAAZ1BRaX46eNmaZ0O3cQctVAEdWto2do2my1ctOI9xng058qnl0qyhJGagN91dlwrY78E-X2Xo6Ga3-nKEGHgc-R4jx1Czm56jbMMYgdnHvia9u_cwcQ\u002FRIr7rCtziCdOmPGC5BrDRNYejEawQonvZ47wbhY679w","Partner ","Sequoia Capital","Sonya Huang is a Partner at Sequoia with a focus on AI and data\u002Finfrastructure investing. She led or co-led Sequoia's investments in companies including OpenAI, Hugging Face, Langchain, Mercury, Streamlit, Glean, and Gong. Prior to joining Sequoia in 2018, Sonya worked at TPG Capital and Goldman Sachs. 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She's a graduate of Howard University and Cornell University and has been featured in Black Enterprise, Fortune Magazine, and rang the opening bell at NASDAQ.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ftaylor-a-davis\u002F","https:\u002F\u002Fwww.troodieapp.com\u002F",[735],[],{"id":937,"slug":938,"name":939,"profile_image":940,"job_title":953,"company":954,"featured":12,"featured_order":120,"bio":955,"twitter_handle":120,"linkedin_page":956,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":957,"last_modified_time":732,"sessions":958,"speaker_type":959},"recojgzbmlknkngsd","caden-broussard","Caden Broussard",[941],{"id":942,"width":104,"height":104,"url":943,"filename":944,"size":945,"type":108,"thumbnails":946},"attMWsis3rWEM38aq","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FCaden_Broussard.png","Caden Broussard.png",1463319,{"small":947,"large":949,"full":951},{"url":948,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FVdQzHZYLOVqIc6pkch7dsw\u002Frsuk_srScFeV-BcsiGsTRqpx1o6bYRNRG2HK6A8TdjKzMexfmC_Xqv5cKcKwLv688u2nzDT9yBr-fFKsuP5QdcGpmuK6E-3q8NoCeFDVueEI5NvchZe9GLQgRqlKAku6x9qWO5omOh1ZoHzFjo_DtQ\u002F2riuNd8ur2j22yv0sHKn31Kth3pqjsmw0br-49yflZM",{"url":950,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F4xIinwa5F1gmo1ceEdHa_A\u002FRbAVy7MXLio3chXqktbOeg6PVSNMEPVelu8xsIRezwLgzWGL-asvZY7izwjsPGdrZqGFbqRB54-7vZImPt-B1kpzbWYOsekgW1yZW2Iv4B6_IbiMuq6xptIUrwADcuCaxFlz0Mq6yTZ_8O8qsj1ebw\u002FW786Er_MNO9nrsmdGKRMPt6fUbLFMwNnhScmtDaAe9M",{"url":952,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FzXHz6t_WeoWBWjrzd1Ztww\u002FKEhEFEdFbssOVSRw8voopLHdjkEfWqe2jlFB9RwXIeD-Eu5l0D09BiFjoRB59lBVsgn_Epk2-KCvf8qIyXIa8VCAGqFScUUUED1Gcso5XIIH_m7yQF2z-SVpUmhWBKzpOOTDkF3wA9140I4KgrVp7w\u002FaQHDnwWK6COewQvO_YClyJWyzmPrkY1MiKyXZshlfH8","Co-founder & COO","Cello","Caden Broussard is co-founder and COO of Cello. 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She is originally from Tulsa, Oklahoma and currently lives in San Francisco.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcaden-broussard-90985a90\u002F","https:\u002F\u002Fcellocloset.com\u002F",[735],[],{"id":961,"slug":962,"name":963,"profile_image":964,"job_title":866,"company":977,"featured":12,"featured_order":120,"bio":978,"twitter_handle":979,"linkedin_page":980,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":981,"last_modified_time":982,"sessions":983,"speaker_type":984},"recsrndijxouzgacz","george-munguia","George Munguia",[965],{"id":966,"width":104,"height":104,"url":967,"filename":968,"size":969,"type":108,"thumbnails":970},"attilEHzSkL1fsdO8","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FGeorge_Munguia.png","George Munguia.png",1334491,{"small":971,"large":973,"full":975},{"url":972,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FnoxjkCPtbAmtZRAJOsHOrw\u002F5Jz1gUVGCFCp54AQBYnk8h_YNmgNkYdhNxriRMny2PGnoHGDXeHlVklr001Sxbvvxm0f1Xb4ji5qzmt0xeqVkVjrX1gHZfvz4z4rmwVFhrxeUf49NNviM0AFWDzDNZIPxf4MCVRGjuaLlacfpGGW2A\u002Fsy2W8jQ1G6y5PsWRwOBnPe1WC7rEOOAd0pbUZ7jRT9A",{"url":974,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FQ8VD5q-qHtyxHd3CYTH0_w\u002FWXAqt0aVjNm4quwi-95NvSSE8EqxEz5GdyKm9e1dBQ53LcqEhkjmsB48NK6inG8__otcVzWuOOsxQCtovu_qQ2P73H8fEfF_3sml6FB8BoZ7_iXWWvHf4gyQ7PFOezuDBpwpvF8SvhFIK7P0wc2_iQ\u002FfjYt2X2EMr65l2ARPLARM4yjzv0QiernVZntLMWfAwU",{"url":976,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fs8UNR7ysh8L_MNd7gZYv4Q\u002F_cGoT5a32KYEDUtMK7MMaf0i-veXdH1LvTAZs-6LmkDdI-O1A35u45mVlPju0v7FnD23GjT-2jab5SzlP8TL8mWShBpdKw1Wg427yETSdJhXoeBEleRlpxGu8379ceT8EqfXfawKlBrZsqdp96AAOA\u002FN33yOeszitea7EZpKfwCg6omO2csd0mUHkfyHW5ikVs","Harmony Intelligence Inc.","George Munguia is the CEO and co-founder of Harmony Intelligence Inc., backed by the founders of HubSpot, Typeform, and Apollo. Harmony helps GTM teams unify sales and marketing data into a single source of truth, transforming it into insights, actions, and metrics that drive pipeline and revenue. George was previously the co-founder of Coconut VA, which was bootstrapped to $3M ARR in under three years.","https:\u002F\u002Fx.com\u002Fjobsbygeorge","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjobsbygeorge\u002F","https:\u002F\u002Fwww.tryharmony.ai\u002F","2025-08-27T16:15:33.000Z",[735],[],{"id":986,"slug":987,"name":988,"profile_image":989,"job_title":1002,"company":954,"featured":12,"featured_order":120,"bio":1003,"twitter_handle":120,"linkedin_page":1004,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":1005,"last_modified_time":909,"sessions":1006,"speaker_type":1007},"recvrqvka1kezr0ha","jinny-chen","Jinny Chen",[990],{"id":991,"width":104,"height":104,"url":992,"filename":993,"size":994,"type":108,"thumbnails":995},"attj9OKLIQcZIuMHT","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJinny_Chen.png","Jinny Chen.png",1455161,{"small":996,"large":998,"full":1000},{"url":997,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FIUzDZU6rZvy35s0p6k4yRQ\u002F2Gjm97XoZDJOrZFLvJMAR1fgraW2gwTY8WzLe5r-EbRqwd3WJmtpS03KAdnskLcgIbwF83f5wBPsu3YLrND5ThtkzOK7YtNr-XS-DJr9BqtLceHjKvTDymVRqMU7FUda52IQyIYb_y92hCduhreEPg\u002FU4w4-R3hFBsjAOW3oIad3wYLPcUWj9UlIk3nzlLJINU",{"url":999,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FG0hSkJ3Z3IUolXKJ-u6r7w\u002FMMbrF7pkvqlVXfjrb7ik2iOydulrTiLzvf7gXEC1xjfRMIjOf-mJG6orP2iu0N0KZbR0MJNUsfex6vSW522omWc8BMk2v8Li7Kohd0jvHAxYaKWh1XYtm4JPqwBOxnFWkWREey2u__zk6faURBgwlg\u002Fet2VanCoN0nQ-wbMq2Zb1aycKZ-0uHV-mUmrt2VmMvY",{"url":1001,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FzxZX1jbr8FSFN9DEt9199w\u002F6Szmaninw_diTPD1xbNb1aN1V9ADK4sMhDTNx0kJ9vJYhmuiaAlpxqcqhNolohUOFVPfqU4seLN3nL0C1xtsEpdO9pNbR0CnbD7iiGE4W9LKSzECBIY_fWF3YXQ3ZOWyV5Vo0nO2cSYZyWHsNCjVgQ\u002FPv4HKRsxxqsRB4TiP9_1kBz8xgm3ro9SfM8F6PAvhXM","CEO and Cofounder","Jinny Chen is the co-founder of Cello, a platform giving everyone their own hyper-personal stylist. Before launching Cello, she built predictive models in EY’s data and analytics practice and later led customer success strategy at LinkedIn. Drawing on her background in data analytics, product, and nonprofit leadership, Jinny focuses on building scalable, human-centered solutions. She earned her MBA from Stanford Graduate School of Business, where she met her co-founder, Caden, and is a proud UVA alum.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjinnychen\u002F","https:\u002F\u002Fcellocloset.com",[735],[],{"id":1009,"slug":1010,"name":1011,"profile_image":1012,"job_title":1025,"company":1026,"featured":12,"featured_order":120,"bio":1027,"twitter_handle":120,"linkedin_page":1028,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":1029,"last_modified_time":982,"sessions":1030,"speaker_type":1031},"recxwub3bnjgb1rct","joshua-perk","Joshua Perk",[1013],{"id":1014,"width":104,"height":104,"url":1015,"filename":1016,"size":1017,"type":108,"thumbnails":1018},"attaRk4RrFmxEPRNc","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FJoshua_Perk.png","Joshua Perk.png",1122094,{"small":1019,"large":1021,"full":1023},{"url":1020,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FIXStvgCC1mp9NcHMK4-NuQ\u002FRQJIKIZMH68jNp_7LyCBGNKPf4cN_SepZUl8Zfuf1davvkD08PddQOYL5veqAFu8gZ0rQg6coZPoyM9SMJhChr778VUyk4YdmqwP3B4G34bFGyPWwtjDe8FQhPToUHuvIErKLv0ZGBMo-1alsMarEA\u002FBw43kzn9Vi9C04FRQ2MxRJeO9HPXnBvYycmukK9JcfY",{"url":1022,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F2R3WzAK81rPYAdqASbU1eg\u002FwuxqrnrFySP5-t_ogg7ubW2LuNQJI8698h3nI8sYOCL1ikGWg963crLEXvO96cJfgzsDD72DsskFqfmJ-itDu5vMNs3pnBxLG2W_-alt8LrHHBJkYnFoDVXga8cU_9Arl6jmBdhdt0v9DFdWPhHlVA\u002F4sCr0C01h0rFTDEBd4THLrVdvxaS-2K_udzX04xFyAU",{"url":1024,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FabDclCnWdMkAaBDd9SrFTQ\u002FLOe8mrYVmGTvWMspYv6LFTpFaoahZznduh0eMQDnITMAgU1hCzAulftDNYNDnaOkvHk3ka-DwYIkzT74-7WwOqioL--7Xuf77xECmuaBXtZ-cMkFW_odWOJnqo90BB9967ikGd8YUx_f3wOE2Blrow\u002FKD_G4UQsmtfdd6bor1i1AHp8gYtbapuYJ73LYoQ3x5c","CEO and Founder","Vector","Josh is the CEO and founder of Vector — the contact-based advertising platform that builds precise audiences using your CRM, buying signals, and shows exactly who engaged. 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Previously, Alan co-founded IAG Research, measuring ad effectiveness, which he sold to Nielsen in 2008 for $250M.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falangould\u002F","https:\u002F\u002Ftoday.advancement.georgetown.edu\u002Fgeorgetown-magazine\u002F2022\u002Fceo-alumnus-helps-create-experiential-learning-opportunity\u002F","2025-06-10T19:46:01.000Z",[1985],{"id":1986,"year":126,"unique_id":1987,"title":1988,"description":1989,"start_date_and_time":1990,"end_date_and_time":739,"level":1991,"skill_level":348,"location":1992,"livestream":139,"livestream_link":120,"livestream_order":120,"featured":12,"featured_order":120,"related_sessions":1993,"last_modified_time":1994,"registration":12,"session_reservations":12,"reservations_required":12,"registrationCapacityEnable":12,"registrationCapacity":120,"attachments":1995,"attachments_name":120,"attachments_thumbnails":120,"also_sponsors":1996,"session_type":1997,"session_marketing":1998,"session_sales":2002,"session_customer_success":2003,"session_culture_trends":2004,"session_gtm_data_systems":2009,"session_revops":2010,"session_hubspot_products":2011,"session_networking":2012,"speakers":2013,"sponsors":2070,"locations":2071,"grid_row_span":704,"grid_row_start":2072,"display_date":2073},"recyl9lvjsmxhuhge","1711967","Solving the Marketing Mystery: AI-Powered Brand Partnerships","Modern marketing feels like an unsolvable mystery—customers are harder to reach, creative fatigue is real, and standing out requires detective-level investigation. But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[587],[589],[],"2025-08-25T17:47:26.000Z",[],[],[],[1999],{"id":2000,"name":2001,"type":764},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2005,2006],{"id":388,"name":389,"type":390},{"id":2007,"name":2008,"type":390},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2014,2023,2047],{"id":1962,"slug":1963,"name":1964,"profile_image":2015,"job_title":1978,"company":1979,"featured":12,"featured_order":120,"bio":1980,"twitter_handle":120,"linkedin_page":1981,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":1982,"last_modified_time":1983,"sessions":2021,"speaker_type":2022},[2016],{"id":1967,"width":655,"height":656,"url":1968,"filename":1969,"size":1970,"type":108,"thumbnails":2017},{"small":2018,"large":2019,"full":2020},{"url":1973,"width":663,"height":112},{"url":1975,"width":115,"height":666},{"url":1977,"width":655,"height":656},[1986],[],{"id":2024,"slug":2025,"name":2026,"profile_image":2027,"job_title":2040,"company":2041,"featured":12,"featured_order":120,"bio":2042,"twitter_handle":120,"linkedin_page":120,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":2043,"last_modified_time":2044,"sessions":2045,"speaker_type":2046},"recsztrqlertfw63x","mike-benson","Mike Benson",[2028],{"id":2029,"width":104,"height":104,"url":2030,"filename":2031,"size":2032,"type":108,"thumbnails":2033},"attE2vGJOPCH7GEAx","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMike_Benson.png","Mike Benson.png",1866241,{"small":2034,"large":2036,"full":2038},{"url":2035,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGmBffvbzODb0-6b2sKhw7Q\u002FHHSI6zzr_b_4mggzS1Zvvnfrzze0rwTBEyBask5TFCgzl3qhwmLI0ppX4mvke8F-Yl0BVGf1dTa3iL98imBt6YGsNV4FXOpkuDPdloNAHCjvpbNfIh263yumRSZ07vlQg9SLUjTTIgwsc2h4BqE_tg\u002FRszbeg3P_YngMQU5kihdw3WToVQe9-O2I5_BedhpqpM",{"url":2037,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FSXv3Ju32V0CB4I9h-ArJZA\u002FtonzTfn7Ln9Uvi4P9iO_DjItYjviGuZY3H5xh_mVRf8T0HqaGCCFrjiQsMQdhJwyWkw2uJ1VsXmAGHqctNrmumF7jSqRjoVsccY4_KuKilJPkuUTcZT0MuDTdenPBiVRoUUAXm8331pYcBEwSTOtiA\u002FUtvupgzAP8Qm0A1OReX03ega9-Z7myuE662duIlWIgY",{"url":2039,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGcNTPG87ih3uUYrUz8tErw\u002FUszu200QhH-yAMz-Ze0neECBHmABEqnKZbN2djMHXFwrqQySRSbP5bqctwwJ7nDEDrY9nO7uy-HFk9SRBiLOVW4cppvKIfV1GDhOK48yL1p3jioQlcJVIYSMmn-cEuqFqanixu_8T1hI59Y7bKTJhg\u002F10xx4JoELixmcIDCXzL1EQfWfB6PffWujA2gRHxDjSQ","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. His strategies drive growth for CBS Entertainment, News & Stations, Sports, Studios, Media Ventures, See it Now Studios and BET Studios, and he collaborates across Paramount Global for cross-company marketing. He launched hits like MATLOCK, TRACKER, GHOSTS and others, and boosted programs like 60 MINUTES, SURVIVOR, THE PRICE IS RIGHT, NFL ON CBS and Star Trek. Formerly, he held leadership roles at Amazon Studios, Time Warner and The Walt Disney Company.","www.cbs.com","2025-08-22T14:45:22.000Z",[1986],[],{"id":2048,"slug":2049,"name":2050,"profile_image":2051,"job_title":2064,"company":2065,"featured":12,"featured_order":120,"bio":2066,"twitter_handle":120,"linkedin_page":120,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":120,"last_modified_time":2067,"sessions":2068,"speaker_type":2069},"recuphoxtgxqgjnc5","morris-chestnut","Morris Chestnut",[2052],{"id":2053,"width":104,"height":104,"url":2054,"filename":2055,"size":2056,"type":108,"thumbnails":2057},"attGkJOueoRKQiLUn","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FMorris_Chestnut.png","Morris Chestnut.png",1118385,{"small":2058,"large":2060,"full":2062},{"url":2059,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fg8F3BxiUEJgHaB10U04zsQ\u002FcY0LaprhPsu9SxrnovmGG38dPjJFHugOxh5TEmSoHY5yPMs5rTJqleqHGvtsHUr08zwkl04ReSqwrkqEiN9mOE8O4vj5zsNFluU-6kWuDa8jvdpdaaxRtX3ET4cYWz3qGIpsLzbrpNkNWx5j8hwG5w\u002FSNI9DpL-WwIAHKTgZo1Gb0aX0MTy0PqaCreH6d2_yag",{"url":2061,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FH-0eeNn1uVG3SsPiN5rinQ\u002FFsscU4I8oKMD9aTk16IRQJMwxK9Av_LI8lSyCZiUxQUkKIZN8b5oqZ280LQx4LguxWVELwYJbJWG9BvpDb7ga_2XuPXjpHYSPhMpi1A0KHfzZELoBQ596Hf0ITZUCoyngO3Tq3cOgOBu4_Nqykho5A\u002FaCebf0f4uAq6m4x8qhvfi4h9BUVR3CLkP2MhQJzwtgg",{"url":2063,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FrWqbenoanIOKtuZIrICx0A\u002FrzJ6ZpEzlauhL-yGDBJR37Nj-gghIftvEzOY0Rfx3lkQbxwByMjp8oIZU-Cllk4pexpfmEwqLzpgmdLnLrfc4hZcJG_EOMRHF8A_FGUe2VYFEdhjzrOdN_V2nRN6szUPlPKjmBvib55ZsxbK8uUzyw\u002FHT-V4ZU_4DnRX6etTkmr48U4HA2BA_8_blPaaO3gUq8","Actor and Executive Producer","CBS' Watson","Morris Chestnut, a two-time NAACP award-winning actor and producer, has enjoyed tremendous success for over three decades. He received a Hollywood Walk of Fame star in 2022. Currently, Chestnut leads CBS drama WATSON in its second season as star and executive producer. In 2023, he won his second NAACP Image Award for Outstanding Lead Actor for Peacock's \"The Best Man: The Final Chapters.\" His TV credits include NURSE JACKIE, American Horror Story, Rosewood, The Resident, and Goliath. Film credits include Boyz n the Hood.","2025-08-27T16:15:35.000Z",[1986],[],[],[],26,[1035,1036,2074],"3:00pm - 3:30pm PT",[],{"id":2077,"slug":2078,"name":2079,"profile_image":2080,"job_title":2093,"company":119,"featured":12,"featured_order":120,"bio":2094,"twitter_handle":120,"linkedin_page":2095,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":2096,"last_modified_time":2097,"sessions":2098,"speaker_type":2188},"recho4ugv3oewnxaw","alanah-joseph","Alanah Joseph",[2081],{"id":2082,"width":104,"height":104,"url":2083,"filename":2084,"size":2085,"type":108,"thumbnails":2086},"attSbqng6kzqKYSTb","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FAlanah_Joseph.png","Alanah Joseph.png",522676,{"small":2087,"large":2089,"full":2091},{"url":2088,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FcK-V5etRJpTw5GP8R1Gryg\u002FCF0ucOuv479SkDuRfmSTfkIclS4nElgjdTp09-3yI1SSCeEGShUPJVXCUCSOtNR270oQHlMBlgfi-iu3Ly9zGvvcaBySJi8a479tVjToYrSlxjS_EqUQ3HYP8xKcmBsEwSNgaZf_K02w173GGu4-uQ\u002FYCetKgxTogvEr2GRK7SWhD9cIUFrxmFBI-EwHk5RL9U",{"url":2090,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FAKZzN8292yHkq_S0LM6hSw\u002FHHPcMAigAMlgnx76gA8m8pb4edpaheZAUwz6GQ0un3FX-GxT-liDx2IGeEzwNyaLaJkBNEWO4iE6rhsZiujqjWOvyI08tbNoUsQQBGo9lWB6jaITM6FyRF7uEpOKCjOxrskbVb63YdRqi4ggfeCN-g\u002F7Eo4hELas9AUZYSnkS0p9u2ewD_F7nXZ2Bp-fOnpYC0",{"url":2092,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FgNuW0nSA7nPnwA_j7lRbRQ\u002F6en-_HhgBmlAAUvyMAjOt1XmqcP0dcGcKViD8Jrj6frYorBcgSdBLESrHMVQgqgltg7KT3iIaDXzzkxRf_kRvzaYaiJtH0hxi2k-7A2Vt9ZSkzNhDlFnIXG9MpaLSwLC8rzbRYfKESroMnmht1Ndqg\u002F6-gpo0xudr3PhtIWAM2TumkTnQ6VKYpIESNXhFbpf80","Head of Creator Partnerships","Alanah Joseph serves as Head of Creator Partnerships at HubSpot, where she leads a dynamic team responsible for driving the company's influencer marketing initiatives. 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Learn sustainable creative leadership through intentional personal development. Build a \"sovereign practice\" where fulfillment and profit align. Master energy-based systems, regenerative routines, and authentic presence for lasting success.","2025-09-03T19:30:00.000Z","2025-09-03T20:15:00.000Z",[1588],[1590],[],"2025-09-09T23:30:41.000Z",[2111,2121],{"id":2112,"width":120,"height":120,"url":2113,"filename":2114,"size":2115,"type":147,"thumbnails":2116},"att3BfMmJGpQdrLCo","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf","ED2_D1_02_Lorraine_K_Lee_Alanah_Joseph_Beating_Burnout_Use_Personal_Growth_to_Drive_Success_Presentation.pptx.pdf",1193602,{"small":2117,"large":2119},{"url":2118,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fp-fSre4j5gEklEK2Ksn9Qg\u002Fhyh1AJG2Lw5CODCDxbr1uvNVdjFSOZ6PcBRvprIkGrGx9OCCzolnDatd4pH79oTeQO0Txw2-PCtN8N9NNUn84b-Gq1KkA6gp6gSnwpQEhXGMxeh68v-PS9d4GaA_VZ3xyb8gIk_WqyQrwnQWBPrEQA\u002FJYflSi6qW-rq4YZzaznXh_cwNV8zcQxGn_b7EXjxtdI",{"url":2120,"width":154,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FerN0xIdROFTaK8AwhSd_cQ\u002FeufIXF56Kg1a0cDS0clQ0RvnBL9imQtwSocnQHsRnIEo6mhGZ2uN8UanshRHaS8Uu-K_gnGFsyRl-inZKp_K1tkqFA7MIGCuTs7qzHUae7EP58KgVPdMwjPAJIPQqDKd41-4jlcitAZ7hrrPFVnLWA\u002F1tEA6pv2HKgUZaTPMhzMR0PUrrpRCtJAT0zQAsRdEpw",{"id":2122,"width":120,"height":120,"url":2123,"filename":2124,"size":2125,"type":147,"thumbnails":2126},"attN4eJNXQnKsO6mr","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED2_-_Beating_Burnout_-_Use_Personal_Growth_to_Drive_Success.pdf","INBOUND_2025 - ED2 - Beating Burnout - Use Personal Growth to Drive Success.pdf",796535,{"small":2127,"large":2129},{"url":2128,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Flyuck5e14azdaXsB-kq-_Q\u002FtrOoLidsBdM82pmbt0AGukQsaZ29s3_PUkvyYlD_w_aGJybD0yrLyW7DvWT__HVZbRBMBgM-upnJEMrqsVceBDOwCOnNEbdwV9K6VF3fZO6WTBrNC7rnesydfpu_UFAWKc6WdL8_bO6K1RrbFA2_fg\u002F0NMoNV5KozaZVEfOUPDsMSyn0YG91i302Kp4lAwbP_Y",{"url":2130,"width":154,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FHxl3bNxSSMyNdK2mSmMqgg\u002FG15JW9fPiLDQmEdWwH2VEfvaXAPnmc0j3DG9JdMl0lAqnODvoep7jdw6eXFwu6OvQQrdwhubp_E0Wyq-64wAkAyKLYq6ATPowkL83t8P9yitQTz3HVM4DAYZeXTlvJULrYjA0j5lNJDg6Qj981EWkQ\u002FRxz3HbY8TQIy4Qf2Og20SeGAYxrI9VaSEG-8aZm_G_c","Beating Burnout: Use Personal Growth to Drive Success, AI Recaps",[],[],[2135],{"id":2000,"name":2001,"type":764},[],[],[2139,2140],{"id":2007,"name":2008,"type":390},{"id":2141,"name":2142,"type":390},"recdRxKlAmRux8eq3","Coaching & Mentorship",[],[],[],[],[2148,2157],{"id":2077,"slug":2078,"name":2079,"profile_image":2149,"job_title":2093,"company":119,"featured":12,"featured_order":120,"bio":2094,"twitter_handle":120,"linkedin_page":2095,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":2096,"last_modified_time":2097,"sessions":2155,"speaker_type":2156},[2150],{"id":2082,"width":104,"height":104,"url":2083,"filename":2084,"size":2085,"type":108,"thumbnails":2151},{"small":2152,"large":2153,"full":2154},{"url":2088,"width":112,"height":112},{"url":2090,"width":115,"height":115},{"url":2092,"width":104,"height":104},[2100],[],{"id":2158,"slug":2159,"name":2160,"profile_image":2161,"job_title":2174,"company":2175,"featured":12,"featured_order":120,"bio":2176,"twitter_handle":2177,"linkedin_page":2178,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":2179,"last_modified_time":2180,"sessions":2181,"speaker_type":2182},"rec8ektgug2yhbl9w","lorraine-k-lee","Lorraine K. 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In this hands-on lab, you'll write, test, and refine prompts that deliver marketing gold instead of generic fluff. Through interactive exercises using both HubSpot's AI tools and external platforms, you'll learn about and practice iterative prompting methods to refine outputs until they're publication-ready, ensuring your work is always slick, never slop. Bring your laptop and real marketing challenges—leave with the skills and techniques to consistently create AI prompts that think like your best marketing strategist rather than just a content machine.","2025-09-03T21:15:00.000Z",[1280],[1282],[],"2025-09-09T23:25:58.000Z",[13277],{"id":13278,"width":120,"height":120,"url":13279,"filename":13280,"size":13281,"type":147,"thumbnails":13282},"attGHb4L0355aOtfH","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FAL2_D1_02_Crystal_King_Luis_Azuaje_Lab_AI_Prompting_for_Marketing_Excellence_Presentation.pdf","AL2_D1_02_Crystal_King_Luis_Azuaje_Lab_AI_Prompting_for_Marketing_Excellence_Presentation.pdf",2150606,{"small":13283,"large":13285},{"url":13284,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F9gHmOVEt4wsi3zyJwCKaSQ\u002FdrG9eP4arIoBjC8I-gbIi6VDz0Duo1FfEorGA_aJoEN1McHNpmVnXncuyrQexKLU7DMqTVxIp0UwKilcU593paq2EjGtOKbAgbKIPEOsryPB2Xvh8KH8T7Lml3nUjcN6zadDe0cgEiCbdocTyWEoCQ\u002FqrHp2d1TeA8kIKTRY--cOkCa4WaX6lehi8wN-OZiNIQ",{"url":13286,"width":154,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F5emDzH6KjmgisBfVD-DjSQ\u002Fq_g0omu0onQm0octp95y4i7GTyCjaqiQ3XX7pRIUFZf7NLDTVnIDim-5PsnmjCwqBYqLm8PB6EVONioEVNfRLOGo-GamE-k3lgacJeJfU7IKFS8WW-PJd9JARi-W69KUslOLkmuM818uDdryGxgwVA\u002F5PySuGQal2JU3BjI_saQ86NudRT2H-tOumrB1QsZGvw",[],[],[13290],{"id":1227,"name":1228,"type":764},[],[],[13294],{"id":388,"name":389,"type":390},[],[],[13298],{"id":1111,"name":1112,"type":176},[],[13301,13311],{"id":13244,"slug":13245,"name":13246,"profile_image":13302,"job_title":196,"company":119,"featured":12,"featured_order":120,"bio":13260,"twitter_handle":120,"linkedin_page":13261,"facebook_page":120,"threads_profile":13262,"tiktok_channel":120,"speaker_website":13263,"last_modified_time":13264,"sessions":13308,"speaker_type":13310},[13303],{"id":13249,"width":104,"height":104,"url":13250,"filename":13251,"size":13252,"type":108,"thumbnails":13304},{"small":13305,"large":13306,"full":13307},{"url":13255,"width":112,"height":112},{"url":13257,"width":115,"height":115},{"url":13259,"width":104,"height":104},[13267,13309],"rec1sygeqp0yx6id5",[],{"id":13312,"slug":13313,"name":13314,"profile_image":13315,"job_title":440,"company":119,"featured":12,"featured_order":120,"bio":13328,"twitter_handle":120,"linkedin_page":120,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":120,"last_modified_time":13329,"sessions":13330,"speaker_type":13331},"recrmqni5qnimsfmv","luis-azuaje","Luis Azuaje",[13316],{"id":13317,"width":655,"height":656,"url":13318,"filename":13319,"size":13320,"type":108,"thumbnails":13321},"attr330Gwmhg0bjYK","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fspeaker-images\u002FLuis_Azuaje.png","Luis Azuaje.png",713327,{"small":13322,"large":13324,"full":13326},{"url":13323,"width":663,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F_sqT4-UKzHt6oDE4J4wnWg\u002FLOMpBhFG1Allz7gKU2D2iyBFXFx-8vJqQu4y25W3Z2Yv83ml3To6B6jT4DoW49q6n0XJemZS6c0fL9THp6i3RPnPdMHiGerS-1iDOd5VL5JYuuR0bFVLqusTxuVGGLYG9raW0I3oJe4KW2UymCtSnw\u002F4vKaincfAhHRTR8X16EQc_QRvDNhBUpR0vM61MD9q4A",{"url":13325,"width":115,"height":666},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FjeR49bh4wEo3BYu8cYoVuQ\u002FgPYgpeXHvs0giP8fo5JGdRDl16e9_CsCCa2M0asShq-Z0I-rUgAqWpAiUqU9_hqFpqMIO0JSNXFqYRjs2i1ib2B0NW1k_zsBb1K3nqjQb9mHKBu7M3vnuMgBwq3Dr0jlCbV376hKIAgx8wqeYIaihg\u002FRM6rlgzoM-cdbbCXftL5h8tVvXQVV9OthrgMUjEush4",{"url":13327,"width":655,"height":656},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FBHYqfqKVbKnFsLiubq6QYQ\u002FgB5EwUly-xlrJoiwh_K4UxcpolqaaaXWsuAuqz7wmCfbkewK6Fft7cUSRrKux4iCPIP2uhsZ0bB5K7h85TK218gJbE7lz5KjoPR5h2Kpr4Z4Z6BTQ5WtNx3htvbffE66jq3hI7h_C3NY-JhL-XPs0g\u002FBTawBcm_GPuz4uArCAN6e8FGo1suGlYD7B9IS6YJEQQ","Luis is an Inbound Professor at HubSpot Academy, located in Colombia. 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Ready to move beyond basic AI prompts? In this hands-on lab, you’ll write, test, and refine prompts that produce polished, strategic marketing content—not generic fluff. Using HubSpot’s AI tools and external platforms, you’ll practice iterative prompting to fine-tune outputs until they’re ready to publish. 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[16909],{"id":16910,"year":126,"unique_id":16911,"title":16912,"description":16913,"start_date_and_time":1718,"end_date_and_time":16914,"level":16915,"skill_level":348,"location":16916,"livestream":12,"livestream_link":120,"livestream_order":120,"featured":12,"featured_order":120,"related_sessions":16917,"last_modified_time":16918,"registration":139,"session_reservations":139,"reservations_required":139,"registrationCapacityEnable":139,"registrationCapacity":5020,"attachments":16919,"attachments_name":16940,"attachments_thumbnails":376,"also_sponsors":16941,"session_type":16942,"session_marketing":16943,"session_sales":16945,"session_customer_success":16946,"session_culture_trends":16948,"session_gtm_data_systems":16949,"session_revops":16951,"session_hubspot_products":16952,"session_networking":16953,"speakers":16954,"sponsors":16964,"locations":16965,"grid_row_span":1126,"grid_row_start":1127,"display_date":16966},"recfd0armcnutzy7k","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[5015],[5017],[],"2025-09-09T23:28:28.000Z",[16920,16930],{"id":16921,"width":120,"height":120,"url":16922,"filename":16923,"size":16924,"type":147,"thumbnails":16925},"atts73yUjHBeBsmBs","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":16926,"large":16928},{"url":16927,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FDUlXnlguDGlxWCLt_3s6dQ\u002FwkEdIPZjkbQbi45E6x8-m0K_PalrIez8gF1zh07UQaRjC7k--GZUbGQjEyaRa3-a-CceAe5XGymDnl_leook_XTNPI6LeB58JjUaXReAjnpAPL2t4aghKZwQJOp1MnQPXaUFnmFTfUxMnF9JmTm7mA\u002FGOp8Uf4WjOU1upSgpBa6tz9Il6NdyFtOf-pzm8oR7_U",{"url":16929,"width":154,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Ft9fNqCc1QfxhPwqJsH9AVw\u002FLv1mQEvbteoKx3E35lzmf0IsSENt7DRekutrbOjzsbSq1Ecnck2kPOzd1Rgg7JM9CKdS88BVpBidZJd_J_-L7Re2xGKn2WGi6ZJB5UTqawYzuj9uOqO3A8ktVohNREmGelrMuX_RF8ml4hpQ0aEIHw\u002FEt7m9F4D0Neoxf3xUTpXJ_pb_ll39a94iOvyVejJQyo",{"id":16931,"width":120,"height":120,"url":16932,"filename":16933,"size":16934,"type":147,"thumbnails":16935},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsession-attachments\u002FINBOUND_2025_-_ED5_-_Beyond_Acquisition_-_Turning_Users_Into_Lifelong_Customers.pdf","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":16936,"large":16938},{"url":16937,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FuwmNpfnWt1QoVcww22FiiA\u002FR7CCdrsDyrnOcs-xNIujyMF7JOtwIEMFLHF6gfNSGjCKNKzyvNkTmV1V6kqDozIviaHTvFtMs6USX5PStg1PT9BWeOWNuXHDEb62SM-QauLrUKxgWxPxQNPnfRALfCvzb1bUDw_zdnKxqmGlxMdMAQ\u002Fm1f7-UgSyW8d4ayjn7jPdCKF-dqm5CVoQjbyE3VD_gY",{"url":16939,"width":154,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FnO0M5jgTCSxfhyCc-KVBpQ\u002F_ShhF7Q4RznAQlCkSsMDvVTBlrsrLFonMTAY9oO7JOpDkZEM05hQicuj4pE_v9_FK-R5k-3Cy5s7xSwRBVHKU39vAOaKSrfA5tWFM_MJkl4HPpCQuq2rLQFc8BhUM912lMOsTlg28Wfp_jabW_CG3w\u002FzCH-7TynydakQ7PBmjbFRlr8f7YOLAcg4YXSrYUm1V8","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[16944],{"id":3274,"name":3275,"type":764},[],[16947],{"id":383,"name":384,"type":385},[],[16950],{"id":7008,"name":7009,"type":166},[],[],[],[16955],{"id":16887,"slug":16888,"name":16889,"profile_image":16956,"job_title":16903,"company":16904,"featured":12,"featured_order":120,"bio":16905,"twitter_handle":120,"linkedin_page":16906,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":120,"last_modified_time":16907,"sessions":16962,"speaker_type":16963},[16957],{"id":16892,"width":104,"height":104,"url":16893,"filename":16894,"size":16895,"type":108,"thumbnails":16958},{"small":16959,"large":16960,"full":16961},{"url":16898,"width":112,"height":112},{"url":16900,"width":115,"height":115},{"url":16902,"width":104,"height":104},[16910],[],[],[],[242,243,1129],[],{"id":16969,"slug":16970,"name":16971,"profile_image":16972,"job_title":9274,"company":16985,"featured":12,"featured_order":120,"bio":16986,"twitter_handle":120,"linkedin_page":16987,"facebook_page":120,"threads_profile":120,"tiktok_channel":120,"speaker_website":16988,"last_modified_time":16989,"sessions":16990,"speaker_type":17094},"recvsomsshn7jgpov","eric-m-bailey","Eric M. 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Bailey.png",1142216,{"small":16979,"large":16981,"full":16983},{"url":16980,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Ff37U-JYK-nSOsQSJFJ3nMQ\u002FOb8GJj79MQYva38sCZh2Y4Ao-9fTx-pR2xWndOL9TWMCEuPC8mZyuHnvA96u7ZFgFCCiOpxbRMkD1E5MceTNoJlWuRoMGBb2_qxUbI2LLAMUlrh0rFs2CyvGC93uZtkfDe_ETCw8v0DuHcipvQ9P-g\u002FIPsGFW35U-ylChfTGotjKPqwPij4X-uY0IJWB-1b4K8",{"url":16982,"width":115,"height":115},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FyI7fa7TvvzlQHwiq3ewOgg\u002F3LM1mAiUuwyUlccXa8fON3-1pZ5gK3-aKbu45762_EDV0KDMBHyyW9F2awE3-Y2QV4FDiIkUdm4KD9N_ZzanbuAlWrZMUVS8a2AYlkzSeoLkRXNAKtFwj5vDZK6_akrxvKfegc4SrBni0yuF2iWiYA\u002FOUGh8Q2NZVBYkmOxksdAuTjF-OaEEEs3JJGhqDE9VwY",{"url":16984,"width":104,"height":104},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F-vrOtnItLK_6xljC9BGrmg\u002FVXwt6GCE3gYhq7Yu_DuNYfc8cX-dUR900l7mkB531J32JUNOqpOdykMDCRV6mbNt0_ycs5hNcBARjKzeqxWVe0K9v1L0TbqoZLGncoPkKkLZ-XFwJQ_zYjsdASgj0nJNL62xnHI3-Z5JDaGk7FKwSw\u002FqV4IXPn4OytpEzSSLnMhvYw34OqxsleqRIbwpLoa8xU","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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