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Mark was ranked #19 in Forbes' Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.  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This innovation helps companies leverage popular media content in their advertising. In 2023, CBS' Paramount Global partnered with MutualMarkets to enhance advertising efforts. Alan and CBS President\u002FCMO Michael Benson present on media-brand partnerships, historical barriers, and how AI is transforming these relationships. Previously, Alan co-founded IAG Research, measuring ad effectiveness, which he sold to Nielsen in 2008 for $250M.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falangould\u002F","https:\u002F\u002Ftoday.advancement.georgetown.edu\u002Fgeorgetown-magazine\u002F2022\u002Fceo-alumnus-helps-create-experiential-learning-opportunity\u002F","2025-06-10T19:46:01.000Z",[2156],{"id":2157,"year":123,"unique_id":2158,"title":2159,"description":2160,"start_date_and_time":2161,"end_date_and_time":835,"level":2162,"skill_level":341,"location":2163,"livestream":136,"livestream_link":117,"livestream_order":117,"featured":47,"featured_order":117,"related_sessions":2164,"last_modified_time":2165,"registration":47,"session_reservations":47,"reservations_required":47,"registrationCapacityEnable":47,"registrationCapacity":117,"attachments":2166,"attachments_name":117,"attachments_thumbnails":117,"also_sponsors":2167,"session_type":2168,"session_marketing":2169,"session_sales":2173,"session_customer_success":2174,"session_culture_trends":2175,"session_gtm_data_systems":2180,"session_revops":2181,"session_hubspot_products":2182,"session_networking":2183,"speakers":2184,"sponsors":2239,"locations":2240,"grid_row_span":801,"grid_row_start":2241,"display_date":2242},"recyl9lVJsMXHuHgE","1711967","Solving the Marketing Mystery: AI-Powered Brand Partnerships","Modern marketing feels like an unsolvable mystery—customers are harder to reach, creative fatigue is real, and standing out requires detective-level investigation. But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[687],[689],[],"2025-08-25T17:47:26.000Z",[],[],[],[2170],{"id":2171,"name":2172,"type":860},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2176,2177],{"id":381,"name":382,"type":383},{"id":2178,"name":2179,"type":383},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2185,2194,2217],{"id":2134,"name":2135,"profile_image":2186,"job_title":2149,"company":2150,"featured":47,"featured_order":117,"bio":2151,"twitter_handle":117,"linkedin_page":2152,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":2153,"last_modified_time":2154,"sessions":2192,"speaker_type":2193},[2187],{"id":2138,"width":753,"height":754,"url":2139,"filename":2140,"size":2141,"type":105,"thumbnails":2188},{"small":2189,"large":2190,"full":2191},{"url":2144,"width":761,"height":109},{"url":2146,"width":112,"height":764},{"url":2148,"width":753,"height":754},[2157],[],{"id":2195,"name":2196,"profile_image":2197,"job_title":2210,"company":2211,"featured":47,"featured_order":117,"bio":2212,"twitter_handle":117,"linkedin_page":117,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":2213,"last_modified_time":2214,"sessions":2215,"speaker_type":2216},"recsZtRqlErtfW63x","Mike Benson",[2198],{"id":2199,"width":101,"height":101,"url":2200,"filename":2201,"size":2202,"type":105,"thumbnails":2203},"attE2vGJOPCH7GEAx","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002FaqaDdhitbqLRsTX9KWgeWw\u002Fij_bHH9dT_rlmZ8is-uVWAgKtXqYoOv8Ljcg0r1i76ZMQ2hy-h-RgHmMZFYvLY2gVHhmO92YEiuJkxtBueDFeKcPXWdFoXA4lT7BuElzLintiNERtgDWn1uQnheV-Cs8XYxPxo6x1Eq0pfpx4k0MuQ-3GWSB_m2sQn_KxjjD49Q\u002FOuQB6b0CKjkrqTZ-fzOKUwbbPFkCkYWvQl64gs3pC8A","Mike Benson.png",1866241,{"small":2204,"large":2206,"full":2208},{"url":2205,"width":109,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGmBffvbzODb0-6b2sKhw7Q\u002FHHSI6zzr_b_4mggzS1Zvvnfrzze0rwTBEyBask5TFCgzl3qhwmLI0ppX4mvke8F-Yl0BVGf1dTa3iL98imBt6YGsNV4FXOpkuDPdloNAHCjvpbNfIh263yumRSZ07vlQg9SLUjTTIgwsc2h4BqE_tg\u002FRszbeg3P_YngMQU5kihdw3WToVQe9-O2I5_BedhpqpM",{"url":2207,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FSXv3Ju32V0CB4I9h-ArJZA\u002FtonzTfn7Ln9Uvi4P9iO_DjItYjviGuZY3H5xh_mVRf8T0HqaGCCFrjiQsMQdhJwyWkw2uJ1VsXmAGHqctNrmumF7jSqRjoVsccY4_KuKilJPkuUTcZT0MuDTdenPBiVRoUUAXm8331pYcBEwSTOtiA\u002FUtvupgzAP8Qm0A1OReX03ega9-Z7myuE662duIlWIgY",{"url":2209,"width":101,"height":101},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGcNTPG87ih3uUYrUz8tErw\u002FUszu200QhH-yAMz-Ze0neECBHmABEqnKZbN2djMHXFwrqQySRSbP5bqctwwJ7nDEDrY9nO7uy-HFk9SRBiLOVW4cppvKIfV1GDhOK48yL1p3jioQlcJVIYSMmn-cEuqFqanixu_8T1hI59Y7bKTJhg\u002F10xx4JoELixmcIDCXzL1EQfWfB6PffWujA2gRHxDjSQ","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. 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She currently focuses on increasing brand visibility in LLM outputs while building AI-powered tools that drive measurable growth. With over eight years of experience in digital marketing, Amanda previously led SEO strategy across five blog properties spanning more than 10,000 pages. 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Find out in this session drawn from the work of scaling Agent.ai through rapid growth with a very small team. 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She is passionate about educating developers to help them grow better in their development skills. From front-end web development to custom CRM extensions, she’s created education on all parts of developing on HubSpot. 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Since 2014, he has led implementation initiatives for global companies and works on solution architecture using the platform. Recognized by HubSpot, he is a member of the UpMarket PAC, holds the Onboarding and Custom Integration Accreditations, and was the first external Portuguese-speaking creator for HubSpot Academy. He is also a HubSpot Trainer and HUG Leader in Brazil, delivering training sessions for leadership teams as well as marketing, sales, customer service, and tech departments.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbruamico\u002F","https:\u002F\u002Fwww.tropicalhub.co","2025-06-17T20:36:44.000Z",[9437,9502],{"id":9438,"year":123,"unique_id":9439,"title":9440,"description":9441,"start_date_and_time":9442,"end_date_and_time":9236,"level":9443,"skill_level":341,"location":9444,"livestream":47,"livestream_link":117,"livestream_order":117,"featured":47,"featured_order":117,"related_sessions":9445,"last_modified_time":9446,"registration":136,"session_reservations":136,"reservations_required":136,"registrationCapacityEnable":136,"registrationCapacity":2599,"attachments":9447,"attachments_name":117,"attachments_thumbnails":117,"also_sponsors":9448,"session_type":9449,"session_marketing":9450,"session_sales":9451,"session_customer_success":9452,"session_culture_trends":9453,"session_gtm_data_systems":9456,"session_revops":9457,"session_hubspot_products":9459,"session_networking":9460,"speakers":9462,"sponsors":9497,"locations":9498,"grid_row_span":1211,"grid_row_start":9499,"display_date":9500},"recF7qpZ15VsJNHJ2","1673695","Meetup: Networking for Spanish and Portuguese Speakers","Join us for a lively 45-minute meetup before the HubSpot Unleashed session. This meetup welcomes Spanish and Portuguese speakers to mingle and connect. Engage in lively discussions with fellow attendees and speakers, dive deeper into the INBOUND sessions, and expand your network within the community.\n\n*Session reservations required this year. ","2025-09-04T18:15:00.000Z",[2385],[2596],[],"2025-09-05T17:31:27.000Z",[],[],[],[],[],[],[9454,9455],{"id":2178,"name":2179,"type":383},{"id":2309,"name":2310,"type":383},[],[9458],{"id":2611,"name":2612,"type":271},[],[9461],{"id":2617,"name":2618,"type":2619},[9463,9488],{"id":9464,"name":9465,"profile_image":9466,"job_title":408,"company":116,"featured":47,"featured_order":117,"bio":9479,"twitter_handle":117,"linkedin_page":9480,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":9481,"last_modified_time":9482,"sessions":9483,"speaker_type":9487},"recKS3Iz9ZOkrzmR3","Juanita Moreno",[9467],{"id":9468,"width":101,"height":101,"url":9469,"filename":9470,"size":9471,"type":105,"thumbnails":9472},"atthdxgllSQLARvZJ","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002F6PDcAzgUWujY9kcj_zAJoA\u002Fsyv9fcLwk0SR6LNmkgdd_h9rxvy-pMhgGIRbfWSA54KW2H0D5JSQsgAXG3GR5rgWTQXNYLVzsDrQ-bJLZCR9AD7Vj0qDbSjSE8_-iaunMArSJE0j2XB5KVNUA9BMSLheqwL7_LjiA0kzK7_wRTbFg7BjOwz2GEcBEoUC3wLkdzI\u002FmP6HB26pZxEJOWHUYrHdEJ3s6KUd9IYaksqXxNiRgQg","Juanita Moreno.png",1217421,{"small":9473,"large":9475,"full":9477},{"url":9474,"width":109,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FXbvGKD35GsqO0kihgDyMcw\u002FD3HND5yZUDQ170cFSC2G14-wlqmuGtnK1tvMXQyXQrVBd4gQA4oP91sc1ho8FznMrU-FUcwHM4E88uSOhAxd3N4C10U2D9vd-OElNt5pWDHJm759zL1wdptup32X6YnFTyQ1C2NNbDaauOmpn5E79Q\u002FkErGVS05RcQxLilekllFD3NltbROh0mQmwLWkU7cEs0",{"url":9476,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fgz3fKbVTTjRqQE6sDv5cGw\u002Ft1nz4hss0fLxv3R0nauEcXzn3_XDCE5zCJLJ6YoCnjBs3lZBYtQBv6G_-Dm8Caj9tUBbMacekxU66kb5y7tNIkNIwhPolbI0vzBKZpv7EE-YCar2yY9H-O6usivt1qG78JuiufaMuNcM9ANUnX7yDg\u002Femt04SflkKC-O6BoE3MBMJOqLBTL6sKGQiutEA-2AEM",{"url":9478,"width":101,"height":101},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FmO0DW447mdHeoKvWMxLZxQ\u002F98Q_baMQj7bV7Etdvb-xm1_D0XbOEEJjXEEtqX6UHL1t6f8_OHyNg_i7e5n5TT5_0PDMnS9oZvW1EE0bEtYgQicoyt1vjOq-V9fqrTUadai4nIhMEkmc0pyEoL1z2GxC_CiPi7fMtS9hBTQ-kr5azg\u002FM1bSaNcKGP-o78SyoX_OjGAJ_jtGuCYzSLPeFgD-kEM","Juanita Moreno, born in Medellín, Colombia, is a Principal Inbound Professor at HubSpot Academy. With 15 years of experience in digital marketing and instructional design, she creates educational content in Spanish to help professionals excel in the digital business world. 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With a background in AppDev, Site Reliability Engineering, and Developer Relations, Chris brings a unique perspective as a neurodiverse professional living with Autism Level 1, ADHD combined, and dyslexia. 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Join HubSpot's Chris Riley and SJ Morris for a candid conversation on the power of neurodiversity in tech, common myths, and practical strategies for building more inclusive workplaces. Identify key cognitive advantages, and how neurodivergent thinking fuels innovation. A follow-up to last year's \"Neurospicy\" meetup, with more hosts to come. \n*Session reservations required this year.","2025-09-03T19:00:00.000Z",[2510],[11294],"recbkjOoeWTEZOM9S",[],"2025-08-12T04:47:40.000Z",372,[],[],[],[],[],[],[11305,11306,11307],{"id":2178,"name":2179,"type":383},{"id":2309,"name":2310,"type":383},{"id":381,"name":382,"type":383},[],[],[],[11312],{"id":2617,"name":2618,"type":2619},[11314,11323],{"id":11266,"name":11267,"profile_image":11315,"job_title":11281,"company":116,"featured":47,"featured_order":117,"bio":11282,"twitter_handle":11283,"linkedin_page":117,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":117,"last_modified_time":11284,"sessions":11321,"speaker_type":11322},[11316],{"id":11270,"width":101,"height":101,"url":11271,"filename":11272,"size":11273,"type":105,"thumbnails":11317},{"small":11318,"large":11319,"full":11320},{"url":11276,"width":109,"height":109},{"url":11278,"width":112,"height":112},{"url":11280,"width":101,"height":101},[11287],[],{"id":11324,"name":11325,"profile_image":11326,"job_title":11339,"company":116,"featured":47,"featured_order":117,"bio":11340,"twitter_handle":117,"linkedin_page":11341,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":11342,"last_modified_time":11343,"sessions":11344,"speaker_type":11345},"rec8n0aMY6pJVqLim","Sarah Jane (SJ) Morris",[11327],{"id":11328,"width":101,"height":101,"url":11329,"filename":11330,"size":11331,"type":105,"thumbnails":11332},"attVpOwlnvxqpZ8iJ","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002F3x_4JVmqdYE9XNgiLCOiKw\u002FlzyosH4GIccZk2Gm6jKzmNkwX2lwWa7swMlGbxci8NvSU5fxzvKihQqXrOxrP5RF38Y-fwttLyMnJ175H1PtmMCMVnS7sNVItuJ0trSCdwZh6UTnF6HxOM0b6D6-PjBfdAB27cxcoD4q7_ViWXSy0yWOkaBPeYM-LIcIYDk2wLA\u002FVXwxM6bGNaF5plyHpxvjYxUnZPHinhTUo_PVUkLmuwI","Sarah Jane (SJ) Morris.png",1071715,{"small":11333,"large":11335,"full":11337},{"url":11334,"width":109,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F7T5Oh_Q2WisIOzTfNRibig\u002Ffwe75REKAChYbMxv-D2LJv_mTo-13RmrS_78ePQABs-TbgDbjFdntY460FllgPx55Y97B25_G8DJEnD5wxWw7sBkFjb_p1y7GEjbQiYSsy7IvvUXZyDYwqaPXKd7y8Qw-MJKCAgGmeGACklKUdT6rQ\u002Fpc7K4PKh_94bcTQmiIB61_tIOk_cUE2ZGJ3BDej-cY0",{"url":11336,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FmPMJ7pH3rfwstkOLlNwmHg\u002FE3JxekSzVjglDR3HRlBsLuCpPMtuHy53gYlrG-f28HmWYBxu_moYVxzvfipR_rbaqSAL9mtwWLptag4e5tCI0uF8_yurptZM8B-iEmTJyR5bIbOad-wkQLRo7Cnkwn5o--sYqE3LOnBEeunXJOwFuw\u002FBWPSZ39DAfYPvX5AOtjWd3ZjUXjFuFb9FKCFL41iXCc",{"url":11338,"width":101,"height":101},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FuDDxrW1ZtAx7ncvCBCIjIA\u002FFTvv_D1htj3a5QTR8sdOL9ejwQKE9WwvLACtf_eDPFVbvDdtoXsUAN43qNAvDsQtYQ0VFAHXEzdYHaURDiXMdZNAKyCa4-OPZiwiaiM5xvTXnbtHXDjxce_nQ3fbpq5CVEx2HKH-lqO7J-JYmfoFRA\u002FOHKo-E7JxNfgDcOKcoWbirj3l8AtvdXQXsRFRINcpEY","Senior Manager, Developer Community","SJ Morris is a developer relations and community leader shaping the HubSpot ecosystem. With experience at Intel, Shopify, and Intuit, she has built programs that help technical professionals grow their careers while driving customer success. Based in NYC, she is passionate about inclusion, mentorship, and creating opportunities for developers of all backgrounds. 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More than 1,000,000 users and 55,000 businesses, including 60% of the Fortune 100, use it to communicate efficiently and share knowledge at scale using AI avatars. Synthesia makes video creation, collaboration, and sharing easy for everyone. 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Explore the next frontier: using data to decode audience attention, amplify engagement, and unlock revenue. Go beyond traditional metrics to learn how \"vibe eventing\" powers new sponsorship models and premium experiences. 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When planners need more butts in seats, they call Rachel. With 24+ years of experience, she crafts creative solutions to event marketing challenges. Drawing from hundreds of campaigns, she launched the award-winning Snöball platform to supercharge attendee acquisition. Her secret: blending clever digital tactics with the human-to-human values that power the events industry.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Frachelstephan1\u002F","https:\u002F\u002Fsnoball.events\u002F","2025-08-05T14:12:12.000Z",[13723],[],{"id":13809,"name":13810,"profile_image":13811,"job_title":887,"company":13824,"featured":47,"featured_order":117,"bio":13825,"twitter_handle":117,"linkedin_page":13826,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":13827,"last_modified_time":1623,"sessions":13828,"speaker_type":13829},"recYGh6eOU1HoWxds","Mira Soullen ",[13812],{"id":13813,"width":101,"height":101,"url":13814,"filename":13815,"size":13816,"type":105,"thumbnails":13817},"attbnrSD6A2SIb9to","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002FVtmlaB0X6k033lc4P-f5kA\u002FxWM_q4IWlKSOcR1cMlK89qaMHsA0WFYQIZOgsbPe0Yx-bnvMhRHLZapcV1ymq6lxncElGcXebB5ZlhruI7g8YY_FcMvX_vkx3IUeylntT_toz37qt8r8-4HkiBufIfCAKpnXDlt3iU4vDmufoLF24LmP8Je1kwt-bPkNC99I_-Q\u002FPZWd2zy-P9PkQ-lR81835is9THm80m94pkxAVwZTo5Y","Mira Soullen .png",1266866,{"small":13818,"large":13820,"full":13822},{"url":13819,"width":109,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FjL_8VH4yk2DC4xjTaHKOhg\u002FOsYPDqVfR4v6EO9Yn0ylb1qLHbr8nn3mDQhZFKBaNpmtd5wck1sNknluhNh-KzyuMS0kCYHJxQY0qo6v2t1tg-Di-UROgSHBFA1Dk4lqrvTtIH3ODg17VlvcuBwPqxx_JMY6LaWfyUMlj9QJ6Ep8KQ\u002F_THhUay2XlD4H4wD2ozHzXC7rZZMaLIHNLgmO6Zs3r4",{"url":13821,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FHxsRZBJsYfM3UcnVQxqizw\u002Fm0x2AZT3uPpbhYU9w0_BYn45zzGhjlfNLjCzG0e6v3iUlbS1HsFe020snPHxKRl8WV8iD8_9EYWk4kcyKnklel71j71GLtkPPE6nCspziCM0M_zTvfPQtdiuhwqVJZRpP397n9fLYCr1GlJKQ-xhBQ\u002FhNlvci0rjRMcGHihiLjmtHEReF1MORNUkusSQAhKA5w",{"url":13823,"width":101,"height":101},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FQCUPd4TnA5mFPZBID55srg\u002FzvV_yp3Y7e--55UlemZvT5gfbgRZHTWSv5glEKngkv_vjFoy9GpNkMHQsT2Hpy41nZ9yADDWakZJRjHV5Yy9LW7PdMTJBJe5cFXzvPB3IXRTLA_XLfaeKYqDgMXgcY3iIRCiwhrd3GZx-VtNryohhg\u002F44EruCp-BRIKFEXUBciGtDMzQ8dO_pWWLYp2O156wjQ","ConnectionPoint Systems ","Mira Soullen is a full‑stack digital marketer with experience in both tech and consumer products. 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Event success isn't measured in headcount—it's measured in ELUs (Energy Leadership Units). Join event marketing expert Dahlia El Gazzar exploring how to create events where Eyes Light Up. Through peer dialogue and energy mapping, discover where your events create energy spikes vs. leaks. Collaborate with senior event professionals to build tactical energy boosters you can implement immediately. 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Come take the “What Vibe Event Marketer Are You?” quiz and find your energy match.\nLive DJ setting the tone. Exclusive swag + the coolest hats on the floor. Shiny stickers. Come for the beats, stay for the connections — this is where eventprofs at INBOUND get together. Whether you’re here to refuel your strategy, steal some inspo, or just vibe with the right crowd, we’ve got you. No boring name tags. Just bold energy.\n\n*Session reservations required this year. 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In this session, meet Breeze's AI workforce, specialized agents that solve daily challenges with speed and precision. Explore Breeze Studio to easily find, install, and customize 20+ marketplace agents to your business with no coding needed. See live demos of agents working 24\u002F7, automating workflows, and driving real business outcomes. Learn how these digital teammates reduce busywork and let your team focus on what matters most.",[5326],[5328],"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=qHXMlj6fdrI",[],"2025-09-23T18:31:06.000Z",[16103],{"id":16104,"width":117,"height":117,"url":16105,"filename":16106,"size":16107,"type":144,"thumbnails":16108},"attvLGQwjVuXOMYXG","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002Fl7gdDqse9Ww6wqOZmc3C2g\u002FdB8jKWY830zB8XE8TZMZ0U945GhNfYc4V6RNwn7rfF48ZOu01eoyvhfEhB3J0BSvk03cYYk-CjUK-V8Xj7vBcAV1GwJ_NK6jeGm3tulGY3uofpmUSlH15AeJYtU1OlVFz0YM-Tao6wGKLHBm7JLdGmc0hOHrqGgQBDJ5e0PMW3-S4yDxc7zARtndi-kUz6Hn2MPAN-X9hrgAKi0qywBYmYhPA1uwPOXkNw4Yf94YgM3Jf_-2hc_gktmioa-ODVIN\u002FnOizD5WL0oE3GzUDfeh6YgnG2pSaFp94c9koLc9Y2CM","HE_D1_02_Dylan_Sellberg_Breeze_Agents_Your_New_Digital_Teammates_Presentation.pptx.pdf",18489815,{"small":16109,"large":16111},{"url":16110,"width":148,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FjOo5T9xXDcRduhnQuBbDlA\u002F_hmci8FBgAo8MwkGE9jIYGfJs-gIkM1EtklTlcI8FdG_hyA3y-xA-8X_5XL9GbKZgQTKKYxudNes54lkFf7EgfW7OAHbVWAMk-gKAtR3fpV0ERUK4mOAIUAsMLKmzq8mooGNIZcZ3pFT6OMK7LM_eQ\u002FCU-Rf6Eyqxcps2UO6r2tE_6jcOAFQYTb-K1S-Awx0ZE",{"url":16112,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F4R-b6L947CcoDmIYZgvGwQ\u002FSg5UkxO7N-NIRVmaMlXOHEssKAioYVfTkqWv9nCsV2WD3y4ocUd1sCzIqvcMZi_8n2uouYKSBoc15xlc0UG3c8vhHVPzaJgEofNHGO-GXc2p7Rj7EvNjIcVqy4U6NrCWnwCaLXEjzfSRtsvgX3d_TQ\u002Fu1X29oRKiLzUoLgz5QxpDhcXLKZ7vCfpW0qGjXkZtdQ",[],[],[],[],[],[16119],{"id":381,"name":382,"type":383},[],[],[16123],{"id":1196,"name":1197,"type":172},[],[16126],{"id":16072,"name":16073,"profile_image":16127,"job_title":16087,"company":116,"featured":47,"featured_order":117,"bio":16088,"twitter_handle":16089,"linkedin_page":16090,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":11530,"last_modified_time":11628,"sessions":16133,"speaker_type":16134},[16128],{"id":16076,"width":101,"height":101,"url":16077,"filename":16078,"size":16079,"type":105,"thumbnails":16129},{"small":16130,"large":16131,"full":16132},{"url":16082,"width":109,"height":109},{"url":16084,"width":112,"height":112},{"url":16086,"width":101,"height":101},[16093],[],[],[],[307,308,9135],[],{"id":16140,"name":16141,"profile_image":16142,"job_title":16155,"company":16156,"featured":47,"featured_order":117,"bio":16157,"twitter_handle":16158,"linkedin_page":16159,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":16160,"last_modified_time":16161,"sessions":16162,"speaker_type":16221},"recMlEND8pjN5JcSu","Dylan Wickliffe",[16143],{"id":16144,"width":101,"height":101,"url":16145,"filename":16146,"size":16147,"type":105,"thumbnails":16148},"attlQUBwqsAdYl6Z8","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002FeqSNTGZm2Hm0KBxrxNX2yA\u002FHMOue65GCu6DrxcudQSXgNZ_65lcbkiqXkP1MrqqLz50mr6aIqQ0Z9gpOho7arvHDA97yRxVTAzTYXToeBuwbj6bGIZKYw1kSBMCVkS1jzrTRXmBDvmwQcmofM69yWgvJT5S54GudHtagmzqrQjvvsPPhwfQjGFn8OnA13IMD2U\u002FAbhuwC8x5R2oGTPcGPKBEz-unF5sYc_kjiKpNR8gPE8","Dylan Wickliffe.png",829371,{"small":16149,"large":16151,"full":16153},{"url":16150,"width":109,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGesWCmjiP2Pf4X4soR8Ofg\u002F_-CoFplflua4aRKNq0Q6-a7g3Xc57a0QMDz7fWHnIe9KaO-hDCbsWTWkGh_ClDtO__KRlcGiLrbR9Jz-iHOMf3t_6TEor2TaQosY6BzpCUL7KZdNME-WkP2nfv39WQhsVT0lVFqT20OAxY4pFobBPw\u002FuiRRdrDdqUB3PXW1UOUo-VFombSYFcyCHUNBUTYvZIM",{"url":16152,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FKc-tTrsShSHsxTY64DAacQ\u002FtTEvFVTw80DLt_E9tXYHfOhIXHQu_EjbPm078c7O2Dj7RJS8BrLI2Qnn-9GraJDqiHP1fGtrUAqgvOHI_ARDT5gH5Q58Ce39YEFhDNXcjoFIR0FXTty7nQUHzQNRye9UIvpj442Gc88-_eIrgKzO1Q\u002F84w38cnEY89VO-lOkZWl9pKU1g2iGzFWLlIOMG4FRfg",{"url":16154,"width":101,"height":101},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FrGFxbwWPAe9-T6Dz6T_H7Q\u002FTo42POHgx5WESP3b5FRnipPKRng7PiUfw6lIg7swKpOVICs5GcCr5t_6rdIXH2dkaDKQ1G6elfpSApP6-kAV7y81igYJqEtzHt6k_stGX9guoLkYkbuhTHqyo8TDQtPWtcUp7Z4N_VaHYoNSqlBxVw\u002FdbVeQL4iymmMG6xlNIAtUH-L-fkHX8DC1zTnzVfJ3iQ","VP of Growth","Media Junction","Dylan Wickliffe is VP of Growth at media junction®, an Elite HubSpot Solutions Partner. A former HubSpotter turned Growth Strategist, he helps SaaS companies master subscription growth by aligning systems, data, and teams around scalable, customer-centric GTM strategies. Dylan has led hundreds of high-impact digital transformations for fast-growing orgs—from scrappy startups to global giants.","DylanDoubleYou","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdylanwickliffe\u002F","https:\u002F\u002Fwww.mediajunction.com","2025-06-20T19:35:26.000Z",[16163],{"id":16164,"year":123,"unique_id":16165,"title":16166,"description":16167,"start_date_and_time":3620,"end_date_and_time":4860,"level":16168,"skill_level":341,"location":16169,"livestream":47,"livestream_link":117,"livestream_order":117,"featured":47,"featured_order":117,"related_sessions":16170,"last_modified_time":16171,"registration":136,"session_reservations":136,"reservations_required":136,"registrationCapacityEnable":136,"registrationCapacity":2599,"attachments":16172,"attachments_name":117,"attachments_thumbnails":117,"also_sponsors":16173,"session_type":16174,"session_marketing":16175,"session_sales":16176,"session_customer_success":16177,"session_culture_trends":16178,"session_gtm_data_systems":16179,"session_revops":16181,"session_hubspot_products":16182,"session_networking":16185,"speakers":16187,"sponsors":16218,"locations":16219,"grid_row_span":1211,"grid_row_start":3673,"display_date":16220},"recuVY50lIN1LRhJA","1673836","Meetup: Revenue Leaders Mastering Subscription Growth","Join us for a 45-minute industry meetup with fellow revenue folks who understand what you're navigating. Drop the corporate speak and get real about growing your business. No PowerPoints or pitches—just authentic conversations with people who get your challenges. Share wins, laugh about failures, and make meaningful connections. Whether tackling pricing, customer success, or growth targets, you'll find your people here. 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She is the Chief Marketing Officer at Gong and leads brand, demand, and integrated marketing strategy. Her career spans leadership positions across product, marketing, and sales functions in categories like Customer Experience (CX), Human Capital Management (HCM), ERP, and Supply Chain. She brings a rare blend of strategic vision, storytelling acumen, and operational excellence to everything she does.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Femilyhe1\u002F","https:\u002F\u002Fwww.gong.io\u002F",[16865],{"id":16866,"year":123,"unique_id":16867,"title":16868,"description":16869,"start_date_and_time":685,"end_date_and_time":1383,"level":16870,"skill_level":341,"location":16871,"livestream":47,"livestream_link":117,"livestream_order":117,"featured":47,"featured_order":117,"related_sessions":16872,"last_modified_time":16873,"registration":47,"session_reservations":47,"reservations_required":47,"registrationCapacityEnable":47,"registrationCapacity":117,"attachments":16874,"attachments_name":117,"attachments_thumbnails":152,"also_sponsors":16885,"session_type":16886,"session_marketing":16887,"session_sales":16888,"session_customer_success":16889,"session_culture_trends":16890,"session_gtm_data_systems":16893,"session_revops":16894,"session_hubspot_products":16896,"session_networking":16897,"speakers":16898,"sponsors":16978,"locations":16996,"grid_row_span":801,"grid_row_start":12893,"display_date":16997},"rec0SE54UEIcmlckZ","1690513","Sound Bites: Bite-Sized Takes on the Future of AI in GTM","Senior revenue leaders from Vidyard, LinkedIn, and Gong share their unfiltered takes on agentic AI, how sales and marketing roles are changing, what teams are doing to achieve personalization at scale, and the top skills GTM pros need to be learning now. Come for the conversation, stay for the snacks, and leave with easily applicable insights.",[838],[840],[],"2025-09-09T23:36:38.000Z",[16875],{"id":16876,"width":117,"height":117,"url":16877,"filename":16878,"size":16879,"type":144,"thumbnails":16880},"attibMWIMWcqkNeCI","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002FnJmwqX6NH7cnCdlMBXZ2dw\u002FmJuEZwH2zxls5072Pe354zN94X7fgjPwjNOadC4fLCfVNPwdk9AnCRvFT9jXZU36v5TdP5ymIifAvVTvsN7hMXj2R0dZp1p0XjQNrBXNRqUsjEgiJIqkdyyu2xiMDDzVio4-kduTyNKxwkwlw_cvEWRUGNCTObzgU0FDqb8zWbbkqSPBUBS6Q_iEyN1B6sjWmOfhHhZns-avD7zTRJpK8PtuXgGeTLeT08DZqMsGuEOv6k4Yw6sAHE_8rpyPYSQniHVD4-m2m6nPkTiVq8uJUIgrticKmL-Q1CFoQS7svEI\u002F16DY77KagG-f79k9xviS0aJcgGBh3FWmEjDX1Ct2Aqc","IS_D1_06_Emily_He_Jonathan_Lister_Kate_Ahlering_Korina_Edwards_Sound_Bites_on_the_Future_of_AI_in_GTM_Presentation.pdf",5793206,{"small":16881,"large":16883},{"url":16882,"width":148,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FbQFObPCspRRpmw-TyAdwLA\u002FTaEgzJ-_XcsKKMVvAl-xe6_XPymX8ghTgPOI28woSrRh8UXppDtc6Pd4OTrhL7zFxbHxBsD5mnjczipOZM3y-Oswx_JaZsq8xvRsBJBapQWY7E86NhCS6PA0rZ01VPwA79HKcwt7mzAjapT23-AyNQ\u002FBelheqY6NyTwLABGkXBwgBb9pfvAjK-DDf14l7miYW8",{"url":16884,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F_O7a5fqeCiCaBtf42iNjcA\u002FwgaoxboxRd5Qb_Nzyo3y6aCvvuYaFBE6lEl0QOHNHIGj82sHIaw-mHqFTjRL8C2SBGloIVca7OoSy_ouHtRf_LHeHQGy0YeCS5YO2pFH09hU6bh5L9HoxHgVkL5SwmIsxXi6-BNCctZT5BkxYh5p2A\u002Fx1FTZiHypYEzoSe8OeD3cMXt3oFTI0L649Etjhf7hGc",[],[],[],[],[],[16891,16892],{"id":381,"name":382,"type":383},{"id":706,"name":707,"type":383},[],[16895],{"id":2611,"name":2612,"type":271},[],[],[16899,16908,16931,16954],{"id":16845,"name":16846,"profile_image":16900,"job_title":887,"company":16860,"featured":47,"featured_order":117,"bio":16861,"twitter_handle":117,"linkedin_page":16862,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":16863,"last_modified_time":8042,"sessions":16906,"speaker_type":16907},[16901],{"id":16849,"width":101,"height":101,"url":16850,"filename":16851,"size":16852,"type":105,"thumbnails":16902},{"small":16903,"large":16904,"full":16905},{"url":16855,"width":109,"height":109},{"url":16857,"width":112,"height":112},{"url":16859,"width":101,"height":101},[16866],[],{"id":16909,"name":16910,"profile_image":16911,"job_title":9153,"company":16924,"featured":47,"featured_order":117,"bio":16925,"twitter_handle":117,"linkedin_page":16926,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":16927,"last_modified_time":16928,"sessions":16929,"speaker_type":16930},"rechQ9kYcD40dDExO","Jonathan Lister",[16912],{"id":16913,"width":101,"height":101,"url":16914,"filename":16915,"size":16916,"type":105,"thumbnails":16917},"attP63uBQPR4bHGvv","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002Fua-W_jnAEIHgQC6kZ0sj_A\u002FZRv_is7jiiWQQRz7qH46O-_FrmlcRwojYY1uPbHeZOVQ7H2uP9tBXm_gTEKV2ivqQT5F1hpXTMomjSl8V0tViHU1QYybSkz93UhAokn1ConYer4sEnqLceRXnVBvVj3VYNlySsJpPjOs6qPgxwnwZ5VOka2VsRtUPp6XtTyyP5w\u002FTYXp0aRkfPd0XQwP9BLVyr-NzDnb8O53hQmsjryR4eA","Jonathan Lister.png",844409,{"small":16918,"large":16920,"full":16922},{"url":16919,"width":109,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FRI30On7fErGU_voHTB7NTQ\u002FQb-kzLeWJsaJ5a4fOQchHibUVKamBYoeE67_QEUi9TVNfmgsJ0uw4YjV-p1f0p-pBa76hqea8geWkBlRn7TjgvxKBfB8TkTMl50_-0lIwsyOBUZO6ide969166GBJgs9qeCbvPE3zJBY15Fgatjbkg\u002FHfkTIudwJRt0t8c1B0PcvbEgUCpqOfQBPJ2nUEJSfT4",{"url":16921,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F8qRKhvLouTq6w6hqgU0whQ\u002F8aq8-6OrJADNFY2KRAxaEoHbf2pHSlBzp-gsL7jMOrcFoziZNIPhJ-jvWnXasiAPxvJzyi0UcYkFvs9mkff7tuLmTVqFJfxOEAzu-k3PfnFHon710CFvuMm3lgjrbasto7XXsVG9eYWV_kVQIEN7aw\u002FLdfep5U0v44JREiKaFx5U6FYH-m2TYk3yXerGF4j5K4",{"url":16923,"width":101,"height":101},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F0otpKO-DE7u_WFB3CcWVTA\u002FszbpQ4hxenjvonoO97-lgUXOal3KZM-g3S6vG9ul3GXjZAc0NiyUus9vAIAXhlJydTzlRhlGiagrgULneaSxl0ROen6a3cPEGlxUQS6TXHadwvZL2DPW3b0f84u3HFl1UqEj_FmIj5tD7B4GmYufdg\u002FyQfnjQmSoitj-ynTLqtQthYwWGUZ11qftmghK7R3QEQ","Vidyard","Jonathan Lister is the Chief Operating Officer at Vidyard where he oversees all of Vidyard's go-to-market operations. With extensive experience in sales leadership, Jonathan has helped scale multiple billion dollar businesses.\n\nPreviously, Jonathan served as VP of Global Sales for LinkedIn Sales Solutions and VP North America Sales at LinkedIn Marketing Solutions. He has also held executive roles at Google and AOL in Europe and Canada. 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But most companies are putting out messaging that either sounds like everyone else, or confuses buyers who are wary of all the AI-hype. This talk will give you a practical framework for how to write messaging that highlights the unique value of your AI product. You’ll  learn how to: hit the right altitude of messaging based on your buyer’s understanding of AI; use concrete language to help people quickly grasp why your AI matters; and differentiate your product in a rapidly evolving space.",[1156],[1158],[],"2025-09-09T23:18:42.000Z",[17151,17161],{"id":17152,"width":117,"height":117,"url":17153,"filename":17154,"size":17155,"type":144,"thumbnails":17156},"att8SmYnVXJcpvMMn","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002FxFRJKTRSNNFUCOxuzKvX7Q\u002FjVyx4g-PE97tassW55TjNTPhLcW_UB_TLHdkKM91mGIki2IcY3cJ1R5yaBtReeUwbiHDsMdCDltZJSB2_oPV_C5v5laT_NNRFhCjJdlhVz0kpAwtWx6ZnHrq1HKyWRDZgj64UJa17NillGvo9rwX9peWmP54Zs7fZQGX_ve0IrEky-hVNiL7MpiBFj5jgNCfsXI3nnJqXd24trleNrTfYQzYJGOrJBJq9JiuJClJ3Dmv9ap4j8a3lvfzMx-2n9MPxmqqhpVwntudqlSFtvDzuA\u002FMwvXfNhGyYz0Qg1slGwfy6rFous5cHMgMxFeoKibS6U","ED4_D3_02_Emma_Stratton_How_to_Write_Better_Messaging_for_Your_AI_Product_Presentation.pptx.pdf",5352464,{"small":17157,"large":17159},{"url":17158,"width":148,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F1YzoAgNFXMlb4B2Q6hqQJg\u002FoFIW2Od0BFAhRweo0b3CMavlSxjTopC1N7CEW75hRStTuyrGMgl-3eBCWBnHHJGLOav-ejazGiMFZKxrZmjastkoR1Z4Ep0YenZbsP7fQ1Gsv-UGsmJPFEmRkRINO2JkqUfgGvwIYavEusKKPc29IA\u002FHsAkoZfBMeoKXfkbsGKRgcBqE51l9QKKhDK2B7AgLtk",{"url":17160,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fadp3dyaAAtEptB8y8WEcog\u002Fz1uLPNqA5a5u7TfCQKx2Cvym2zmbM1fTcK4CHwiSg4Z31bkMx_QzDskZFeshMJ8rIb2i7wHoyCvNOMMU6lUZYbU9o7pwC4BYmaMIXbRIvI-EuVNmdyVZXvgIcCaBBu_ydj0xwHyAz0sc2RDK9ZCtxg\u002F2kKCp2Ol4TR3IO1a2fgByMW7CVpd8O6SfytQGtobffQ",{"id":17162,"width":117,"height":117,"url":17163,"filename":17164,"size":17165,"type":144,"thumbnails":17166},"attSyJugLpgaJBE5u","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002FrvMhFK_lawaDdXieYDVO5A\u002FtMILr2kmAPe1IC2j_5JhRViqiknf1uDzIVEnO2nJx849KrrbAmC4iDXaWEos-apSHY0Btb5JV39uYV2bro4alZnkYB3_7HhhW8ws1mOaiJG7aAMrCS2G6aiog4jbW_DFLZ4380zjU3FSqvRP506qOKGCiG0hcq85UYg1Q7K1Y6tfdhVBG7h7jXs6dJPKm0apY_6ONpl1GNHP2y8MHzJQLqL-CpYstStc652RJ0D7fwk\u002FbBPJVDKii3olFVCc5-3e6EuaY3ZD9_IAK5eEck4Ji2U","INBOUND_2025 - ED4 - How to Write Better Messaging for Your AI Product.pdf",826481,{"small":17167,"large":17169},{"url":17168,"width":148,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FE_Vua-lwjykAt022wJb1uw\u002FzrsFz4dTRe3saPAjVEZtmYYaAzCXbF5oWs9DgM1DmS7yu4cOqsXgCva5P8EDba8-ApJukuWd6zt5d_CH5kiYMAUY5UJD2qvmx_S0THZE4dNBWcTawY3Gz_x49QAz8WLFC7Kkfyul1eUDEiIFaJhHgg\u002FpjbVAOOa4e4EthsHIgsciqa7tlUc2wRgVSPl0fkQt2g",{"url":17170,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FR80H7-yo7H5QMgsEuHe86g\u002Fpv8Sisi3HzKnrIZ0Nsp45KO67g5nXEUMF80-iiCv_NAbF3I9lUg_3FWX7QhKNUr8yFQS9kKj9TBM0aeqEDPAZx3HxWhc0DF4POC6KYonj06gMg9dqQK15dSFXBM-OtJHmyiAGUte-q8gWL3nhq7eRQ\u002FuoeG5HmiJ_UOugj_GqzIhi6XcfPv_Mzp-Sz-3_RAIAE","How to Write Better Messaging for Your AI Product, AI Recaps",[],[],[17175,17176],{"id":2171,"name":2172,"type":860},{"id":1404,"name":1405,"type":860},[],[],[17180],{"id":381,"name":382,"type":383},[],[],[],[],[17186],{"id":17121,"name":17122,"profile_image":17187,"job_title":992,"company":17136,"featured":47,"featured_order":117,"bio":17137,"twitter_handle":117,"linkedin_page":17138,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":117,"last_modified_time":17139,"sessions":17193,"speaker_type":17194},[17188],{"id":17125,"width":101,"height":101,"url":17126,"filename":17127,"size":17128,"type":105,"thumbnails":17189},{"small":17190,"large":17191,"full":17192},{"url":17131,"width":109,"height":109},{"url":17133,"width":112,"height":112},{"url":17135,"width":101,"height":101},[17142],[],[],[],[236,237,7276],[],{"id":17200,"name":17201,"profile_image":17202,"job_title":17215,"company":17216,"featured":47,"featured_order":117,"bio":17217,"twitter_handle":117,"linkedin_page":17218,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":117,"last_modified_time":17219,"sessions":17220,"speaker_type":17279},"rectFycMzM9XUIA4V","Enrique Hoyos",[17203],{"id":17204,"width":101,"height":101,"url":17205,"filename":17206,"size":17207,"type":105,"thumbnails":17208},"att0Ml4qR2zyi46Ci","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002Fp5uSJsrErpxeE1IV-U-m0Q\u002FD55rgBzZ1cipYsA-FL6ooJR8WQ7tbf2N8ZjGopG3MsDyG5xehoS3eslOknJNhkY1bIhqT1TCl1_BuuK42YPFx1pgufEt14aP5UURjDYxOIbP8oB-jWlvjSAkj75yeWKinRgrYhDFHHf5RoLX-zlzRnbEBgjwCsrbB_w_slzY0fM\u002FT7j6AYbkofbpZtl7zQ3hXUYrhqbcsG_3_10fozr-QIQ","Enrique Hoyos.png",806614,{"small":17209,"large":17211,"full":17213},{"url":17210,"width":109,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FYxjQM7aAq8C247fTyaIXwA\u002F4GmS8w0UrYv2W6O2ZyiZa2plv4l_BGM60sBFJyU8iLwxa0JyfLAsVQxmGYSbLsbzTJ-HTmGGdTku9QVufxy-4HDMcBWtRdCmvgrEFC3grDAybxYIlaGERpzzczovFaH3qwoeBz3eVFiGgVClFl-jbw\u002Fjcma7PlL94lCz8bpbgc-WK8Vr6rXV3JZXS4NsRhkY0Q",{"url":17212,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FViSFtWdD5IfeXzYbLhy4pg\u002FjryDzMM1oAUpKKMShlWdxrxaXm0FT9-otj48CqEixu33iGNCFRfN7xSWrq-7k_J1HAeM3_QAO2W3GVHpAyvryoFGvMikijhX65BjonTiCz_lldvrQRTZQVVimE-U4LCr-fLGz6aQhLvsZ7qgFPKncw\u002F2pJ3FJevNUqegIaTMhrJlnQ8rdRDuSlmbHoUS49RSeE",{"url":17214,"width":101,"height":101},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fx0SuCmyOYVUe7LI16TW1aw\u002FXoyodE4WxvO0EvHXNRbVQjpohnUC4pc8QkzUwqsAgA0ortwsMVsp4gjxHtprRMtvas-dG_Viw1uYxZBI1t0mNLvP-2dDb1Pg9oluoU2p5-LJjMakJC2LJ0qEM6ERhedwzKpAbhcU6ytbOJFpURfoyA\u002FPZ8VazmfQW2bc8hKcu5CxDdHSIsanW3MklSIdi7qax4","Growth Marketing Lead","Bolt.new","Enrique Hoyos is CMO at Pexels (part of Canva), where he leads marketing, product, and monetization. Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  A curious problem solver at heart, Enrique breaks down complex business challenges into actionable strategies that drive value across the entire user journey.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\u002F","2025-07-22T15:57:12.000Z",[17221],{"id":17222,"year":123,"unique_id":17223,"title":17224,"description":17225,"start_date_and_time":1955,"end_date_and_time":17226,"level":17227,"skill_level":341,"location":17228,"livestream":47,"livestream_link":117,"livestream_order":117,"featured":47,"featured_order":117,"related_sessions":17229,"last_modified_time":17230,"registration":136,"session_reservations":136,"reservations_required":136,"registrationCapacityEnable":136,"registrationCapacity":5175,"attachments":17231,"attachments_name":17252,"attachments_thumbnails":369,"also_sponsors":17253,"session_type":17254,"session_marketing":17255,"session_sales":17257,"session_customer_success":17258,"session_culture_trends":17260,"session_gtm_data_systems":17261,"session_revops":17263,"session_hubspot_products":17264,"session_networking":17265,"speakers":17266,"sponsors":17276,"locations":17277,"grid_row_span":1211,"grid_row_start":1212,"display_date":17278},"recfd0ArmcNutzY7K","1673791","Beyond Acquisition: Turning Users Into Lifelong Customers","Acquiring customers is only half of the battle — driving early product stickiness is where compounding growth happens.  Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. From high-level strategy, to practical tips you can implement immediately.","2025-09-03T19:15:00.000Z",[5170],[5172],[],"2025-09-09T23:28:28.000Z",[17232,17242],{"id":17233,"width":117,"height":117,"url":17234,"filename":17235,"size":17236,"type":144,"thumbnails":17237},"atts73yUjHBeBsmBs","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002F35fiTwE04duEBb4f_FdEUw\u002Fhdhe0P9khyFXL1KsRZQokiklfJUUiHDbAX9KPbirnpjdxDqCCUgYDMkwFuMVf7RJgm0HpfSIjuVH25agfceP5uRc44qWDOmG1OGW3mAkIEVfGQT_LOUT7gU1tNUpqXFChe_SY3yqFaoizOqmfy4EbKs9XAUzTe3HK8-dgPbK3dQ86_J570LPfOloQOKwDyJxEXri6DBkr4U4YD8f4FmYp1HcONdMJcxWTLj2Inz-nZl2X64aCnJ16HVwZdyJd3u--ozzyfoMfH1nm9NxunZgSg\u002FQQwV6dSPq0VsSglVNrkAMhU8B6vt7VmUVPDd0Gb-9Hc","ED5_D1_01_Enrique_Hoyos_Beyond_Acquisition_Turning_Users_Into_Lifelong_Customers_Presentation.pdf",14730378,{"small":17238,"large":17240},{"url":17239,"width":148,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FDUlXnlguDGlxWCLt_3s6dQ\u002FwkEdIPZjkbQbi45E6x8-m0K_PalrIez8gF1zh07UQaRjC7k--GZUbGQjEyaRa3-a-CceAe5XGymDnl_leook_XTNPI6LeB58JjUaXReAjnpAPL2t4aghKZwQJOp1MnQPXaUFnmFTfUxMnF9JmTm7mA\u002FGOp8Uf4WjOU1upSgpBa6tz9Il6NdyFtOf-pzm8oR7_U",{"url":17241,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Ft9fNqCc1QfxhPwqJsH9AVw\u002FLv1mQEvbteoKx3E35lzmf0IsSENt7DRekutrbOjzsbSq1Ecnck2kPOzd1Rgg7JM9CKdS88BVpBidZJd_J_-L7Re2xGKn2WGi6ZJB5UTqawYzuj9uOqO3A8ktVohNREmGelrMuX_RF8ml4hpQ0aEIHw\u002FEt7m9F4D0Neoxf3xUTpXJ_pb_ll39a94iOvyVejJQyo",{"id":17243,"width":117,"height":117,"url":17244,"filename":17245,"size":17246,"type":144,"thumbnails":17247},"attLuJ0Ue8UTxTPlj","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002FBoA5hn4qXv1zIR2pOYWcDQ\u002FPEjX3YShRXpD2UpjDMcKn-UMbTBqVIJdovZTJONuMSan7eDGkVcKfRi9_WxO-eGvnsFTJLAEHj60cfZi_8YQCJobbEtnQD38v_kOKjScxHfmSmoAd7evl28-AGondW9ViYqZ7pS0oUM0kH-IOCrxa38nlQCJLE4UCTQzFFJPtx5qO3H9gqFJ4PqYGwzwsugPXaHjptLuQe77-yHp2KmLB5A1L4PtpZP4qgIF3Md8-wM\u002FsGGfYTVyBZBKo-Uvy8tBDTPKn0qVj-Yol1epjAaYel0","INBOUND_2025 - ED5 - Beyond Acquisition - Turning Users Into Lifelong Customers.pdf",710900,{"small":17248,"large":17250},{"url":17249,"width":148,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FuwmNpfnWt1QoVcww22FiiA\u002FR7CCdrsDyrnOcs-xNIujyMF7JOtwIEMFLHF6gfNSGjCKNKzyvNkTmV1V6kqDozIviaHTvFtMs6USX5PStg1PT9BWeOWNuXHDEb62SM-QauLrUKxgWxPxQNPnfRALfCvzb1bUDw_zdnKxqmGlxMdMAQ\u002Fm1f7-UgSyW8d4ayjn7jPdCKF-dqm5CVoQjbyE3VD_gY",{"url":17251,"width":151,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FnO0M5jgTCSxfhyCc-KVBpQ\u002F_ShhF7Q4RznAQlCkSsMDvVTBlrsrLFonMTAY9oO7JOpDkZEM05hQicuj4pE_v9_FK-R5k-3Cy5s7xSwRBVHKU39vAOaKSrfA5tWFM_MJkl4HPpCQuq2rLQFc8BhUM912lMOsTlg28Wfp_jabW_CG3w\u002FzCH-7TynydakQ7PBmjbFRlr8f7YOLAcg4YXSrYUm1V8","Beyond Acquisition: Turning Users Into Lifelong Customers, AI Recaps",[],[],[17256],{"id":9269,"name":9270,"type":860},[],[17259],{"id":376,"name":377,"type":378},[],[17262],{"id":7139,"name":7140,"type":163},[],[],[],[17267],{"id":17200,"name":17201,"profile_image":17268,"job_title":17215,"company":17216,"featured":47,"featured_order":117,"bio":17217,"twitter_handle":117,"linkedin_page":17218,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":117,"last_modified_time":17219,"sessions":17274,"speaker_type":17275},[17269],{"id":17204,"width":101,"height":101,"url":17205,"filename":17206,"size":17207,"type":105,"thumbnails":17270},{"small":17271,"large":17272,"full":17273},{"url":17210,"width":109,"height":109},{"url":17212,"width":112,"height":112},{"url":17214,"width":101,"height":101},[17222],[],[],[],[307,308,1214],[],{"id":17281,"name":17282,"profile_image":17283,"job_title":9574,"company":17296,"featured":47,"featured_order":117,"bio":17297,"twitter_handle":117,"linkedin_page":17298,"facebook_page":117,"threads_profile":117,"tiktok_channel":117,"speaker_website":17299,"last_modified_time":17300,"sessions":17301,"speaker_type":17405},"recvSOMSsHN7JGPov","Eric M. Bailey",[17284],{"id":17285,"width":101,"height":101,"url":17286,"filename":17287,"size":17288,"type":105,"thumbnails":17289},"attfKeDjz2j0XS0Ug","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775548800000\u002Fa4XNW2qyd1xb6sfXlTXNpA\u002FPW9gE9Y11xT_ibl6WCo95z2pF8-1-YF9s-neXSY5D3gwFJoGTIw30ejWhOO6wAgvt7lRHCHpyWhZ4_YM93GTzVYX8G48bp8SwCgbvhhS9H5qCHDmoz0ertGXTOTBpqVO_2Uuvkf9hcfni5h7GTKQsPN_eeE9lXmVeNgrgvnL7xo\u002Fr6zwz4CA9PkV2QUFCS6YqGdsRFLE_H3XAonRUX7yKQI","Eric M. Bailey.png",1142216,{"small":17290,"large":17292,"full":17294},{"url":17291,"width":109,"height":109},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Ff37U-JYK-nSOsQSJFJ3nMQ\u002FOb8GJj79MQYva38sCZh2Y4Ao-9fTx-pR2xWndOL9TWMCEuPC8mZyuHnvA96u7ZFgFCCiOpxbRMkD1E5MceTNoJlWuRoMGBb2_qxUbI2LLAMUlrh0rFs2CyvGC93uZtkfDe_ETCw8v0DuHcipvQ9P-g\u002FIPsGFW35U-ylChfTGotjKPqwPij4X-uY0IJWB-1b4K8",{"url":17293,"width":112,"height":112},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FyI7fa7TvvzlQHwiq3ewOgg\u002F3LM1mAiUuwyUlccXa8fON3-1pZ5gK3-aKbu45762_EDV0KDMBHyyW9F2awE3-Y2QV4FDiIkUdm4KD9N_ZzanbuAlWrZMUVS8a2AYlkzSeoLkRXNAKtFwj5vDZK6_akrxvKfegc4SrBni0yuF2iWiYA\u002FOUGh8Q2NZVBYkmOxksdAuTjF-OaEEEs3JJGhqDE9VwY",{"url":17295,"width":101,"height":101},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F-vrOtnItLK_6xljC9BGrmg\u002FVXwt6GCE3gYhq7Yu_DuNYfc8cX-dUR900l7mkB531J32JUNOqpOdykMDCRV6mbNt0_ycs5hNcBARjKzeqxWVe0K9v1L0TbqoZLGncoPkKkLZ-XFwJQ_zYjsdASgj0nJNL62xnHI3-Z5JDaGk7FKwSw\u002FqV4IXPn4OytpEzSSLnMhvYw34OqxsleqRIbwpLoa8xU","Bailey Innovation Group","Eric M. Bailey is the bestselling author and president of Bailey Strategic Innovation Group, one of the fastest-growing human communication consulting firms in the United States. Eric has a unique set of life experiences that includes earning a Master’s Degree in Leadership and Organizational Development from Saint Louis University, helping NFL Pro-Bowler Larry Fitzgerald pet a rhinoceros, doing barrel rolls in an F-16, and chatting with LL Cool J on the campus of Harvard University. Eric believes that no matter what life throws at you theres either a lesson to be learned or a story to be told. 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Today, Will helps brands navigate the changing world of marketing, culture, and community.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwillcady\u002F","https:\u002F\u002Fwillcady.com\u002F","2025-08-27T18:47:40.000Z",[18115,18168],[],[],[],[236,237,541],{"id":18167,"year":123,"unique_id":18200,"title":18201,"description":18202,"start_date_and_time":1955,"end_date_and_time":17226,"level":18203,"skill_level":341,"location":18204,"livestream":47,"livestream_link":117,"livestream_order":117,"featured":47,"featured_order":117,"related_sessions":18205,"last_modified_time":18206,"registration":136,"session_reservations":136,"reservations_required":136,"registrationCapacityEnable":136,"registrationCapacity":2475,"attachments":18207,"attachments_name":117,"attachments_thumbnails":117,"also_sponsors":18208,"session_type":18209,"session_marketing":18210,"session_sales":18212,"session_customer_success":18213,"session_culture_trends":18215,"session_gtm_data_systems":18217,"session_revops":18218,"session_hubspot_products":18219,"session_networking":18220,"speakers":18221,"sponsors":18231,"locations":18232,"grid_row_span":1211,"grid_row_start":1212,"display_date":18233},"1719840","CoLab 1: The Scale Delusion: Is Personal Touch Dead?","For years, Customer Success, Community, and Customer Support relied on personal touch. But with budgets decreasing and expectations increasing, scale is the word on everyone's lips. How do connection-focused industries thrive in a world focused on digitalization? Join fellow leaders for deep discussion on where customer-focused roles are heading in the age of AI. From existential to tactical, we'll explore shifting trends and leave you with tactics, philosophies, and a reminder that you're not alone. 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Prior to its acquisition by HubSpot earlier this year, he served co-founder and CEO at Frame AI, a VC-backed AI platform that connected unstructured data to enterprise business processes.  George's career has included building AI systems for automated trading, education, bioinformatics, and defense applications.  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Explore the redesigned Marketplace with unified search for new apps & AI tools like Breeze Agents. Discover a personalized storefront with smarter search and learn how AI within the Marketplace helps solve for jobs to be done, bridge gaps, unifies data, and more. Open to all audiences. 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