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Breeze Assistant acts as your AI Chief-of-Staff, connecting your CRM, chats, docs, and knowledge sources to surface what you need. It learns your workflow, streamlines tasks, and boosts productivity. See how Breeze Assistant, integrated with HubSpot and your tools, helps you get more from your shared knowledge.","2025-09-04T17:30:00.000Z","2025-09-04T17:45:00.000Z",[1250]," Hall E (Level 0)",[1252],"rec5pWkGft5dnti3d",[],"2025-09-03T17:47:38.000Z",[],[],[],[],[],[],[1262],{"id":711,"name":712,"type":389},[],[],[],[],[1268],{"id":1222,"name":1223,"profile_image":1269,"job_title":332,"company":121,"featured":13,"featured_order":122,"bio":1237,"twitter_handle":122,"linkedin_page":1238,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":1239,"last_modified_time":1240,"sessions":1275,"speaker_type":1276},[1270],{"id":1226,"width":106,"height":106,"url":1227,"filename":1228,"size":1229,"type":110,"thumbnails":1271},{"small":1272,"large":1273,"full":1274},{"url":1232,"width":114,"height":114},{"url":1234,"width":117,"height":117},{"url":1236,"width":106,"height":106},[1243],[],[],[],8,[1126,1127,1281],"10:30am - 10:45am PT",[],{"id":399,"name":400,"profile_image":1284,"job_title":414,"company":121,"featured":13,"featured_order":122,"bio":415,"twitter_handle":122,"linkedin_page":122,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":122,"last_modified_time":416,"sessions":1290,"speaker_type":1603},[1285],{"id":403,"width":106,"height":106,"url":404,"filename":405,"size":406,"type":110,"thumbnails":1286},{"small":1287,"large":1288,"full":1289},{"url":409,"width":114,"height":114},{"url":411,"width":117,"height":117},{"url":413,"width":106,"height":106},[1291,1363,1417,1510],{"id":418,"year":128,"unique_id":1292,"title":1293,"description":1294,"start_date_and_time":1295,"end_date_and_time":1296,"level":1297,"skill_level":136,"location":1298,"livestream":13,"livestream_link":122,"livestream_order":122,"featured":13,"featured_order":122,"related_sessions":1299,"last_modified_time":1300,"registration":141,"session_reservations":141,"reservations_required":141,"registrationCapacityEnable":141,"registrationCapacity":142,"attachments":1301,"attachments_name":1293,"attachments_thumbnails":157,"also_sponsors":1312,"session_type":1313,"session_marketing":1314,"session_sales":1318,"session_customer_success":1319,"session_culture_trends":1321,"session_gtm_data_systems":1322,"session_revops":1323,"session_hubspot_products":1324,"session_networking":1326,"speakers":1327,"sponsors":1358,"locations":1359,"grid_row_span":239,"grid_row_start":1360,"display_date":1361},"1673669","Lab: Building a Proactive Customer Support Strategy","Transform your support strategy from constantly putting out fires to preventing them entirely. 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Previously, Alan co-founded IAG Research, measuring ad effectiveness, which he sold to Nielsen in 2008 for $250M.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falangould\u002F","https:\u002F\u002Ftoday.advancement.georgetown.edu\u002Fgeorgetown-magazine\u002F2022\u002Fceo-alumnus-helps-create-experiential-learning-opportunity\u002F","2025-06-10T19:46:01.000Z",[2161],{"id":2162,"year":128,"unique_id":2163,"title":2164,"description":2165,"start_date_and_time":2166,"end_date_and_time":840,"level":2167,"skill_level":347,"location":2168,"livestream":141,"livestream_link":122,"livestream_order":122,"featured":13,"featured_order":122,"related_sessions":2169,"last_modified_time":2170,"registration":13,"session_reservations":13,"reservations_required":13,"registrationCapacityEnable":13,"registrationCapacity":122,"attachments":2171,"attachments_name":122,"attachments_thumbnails":122,"also_sponsors":2172,"session_type":2173,"session_marketing":2174,"session_sales":2178,"session_customer_success":2179,"session_culture_trends":2180,"session_gtm_data_systems":2185,"session_revops":2186,"session_hubspot_products":2187,"session_networking":2188,"speakers":2189,"sponsors":2244,"locations":2245,"grid_row_span":806,"grid_row_start":2246,"display_date":2247},"recyl9lVJsMXHuHgE","1711967","Solving the Marketing Mystery: AI-Powered Brand Partnerships","Modern marketing feels like an unsolvable mystery—customers are harder to reach, creative fatigue is real, and standing out requires detective-level investigation. 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Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[692],[694],[],"2025-08-25T17:47:26.000Z",[],[],[],[2175],{"id":2176,"name":2177,"type":865},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2181,2182],{"id":387,"name":388,"type":389},{"id":2183,"name":2184,"type":389},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2190,2199,2222],{"id":2139,"name":2140,"profile_image":2191,"job_title":2154,"company":2155,"featured":13,"featured_order":122,"bio":2156,"twitter_handle":122,"linkedin_page":2157,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":2158,"last_modified_time":2159,"sessions":2197,"speaker_type":2198},[2192],{"id":2143,"width":758,"height":759,"url":2144,"filename":2145,"size":2146,"type":110,"thumbnails":2193},{"small":2194,"large":2195,"full":2196},{"url":2149,"width":766,"height":114},{"url":2151,"width":117,"height":769},{"url":2153,"width":758,"height":759},[2162],[],{"id":2200,"name":2201,"profile_image":2202,"job_title":2215,"company":2216,"featured":13,"featured_order":122,"bio":2217,"twitter_handle":122,"linkedin_page":122,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":2218,"last_modified_time":2219,"sessions":2220,"speaker_type":2221},"recsZtRqlErtfW63x","Mike Benson",[2203],{"id":2204,"width":106,"height":106,"url":2205,"filename":2206,"size":2207,"type":110,"thumbnails":2208},"attE2vGJOPCH7GEAx","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FcnZAaGlVACz2VsEvCzrDig\u002FflqirMs4eWiM4u5YqBf-p_dUF8_a_Li_8cQAz8uak9boh1iVOLLK4cP6ea7IZ3V9QgjTc31fl20RYSZfkD4fhWPF2W539woJ_vWg_WDrOtF2l-1c8YjiHec-9sM9IE-LOXtjm3RsgV1dfT1oZqj1Xs6g9EAJYTlOHxj0R9N5rPY\u002FbDqutHh9sCFkxiqZ0HXVTvaBkBcZ4_DrURt-6lyWh1g","Mike Benson.png",1866241,{"small":2209,"large":2211,"full":2213},{"url":2210,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGmBffvbzODb0-6b2sKhw7Q\u002FHHSI6zzr_b_4mggzS1Zvvnfrzze0rwTBEyBask5TFCgzl3qhwmLI0ppX4mvke8F-Yl0BVGf1dTa3iL98imBt6YGsNV4FXOpkuDPdloNAHCjvpbNfIh263yumRSZ07vlQg9SLUjTTIgwsc2h4BqE_tg\u002FRszbeg3P_YngMQU5kihdw3WToVQe9-O2I5_BedhpqpM",{"url":2212,"width":117,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FSXv3Ju32V0CB4I9h-ArJZA\u002FtonzTfn7Ln9Uvi4P9iO_DjItYjviGuZY3H5xh_mVRf8T0HqaGCCFrjiQsMQdhJwyWkw2uJ1VsXmAGHqctNrmumF7jSqRjoVsccY4_KuKilJPkuUTcZT0MuDTdenPBiVRoUUAXm8331pYcBEwSTOtiA\u002FUtvupgzAP8Qm0A1OReX03ega9-Z7myuE662duIlWIgY",{"url":2214,"width":106,"height":106},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGcNTPG87ih3uUYrUz8tErw\u002FUszu200QhH-yAMz-Ze0neECBHmABEqnKZbN2djMHXFwrqQySRSbP5bqctwwJ7nDEDrY9nO7uy-HFk9SRBiLOVW4cppvKIfV1GDhOK48yL1p3jioQlcJVIYSMmn-cEuqFqanixu_8T1hI59Y7bKTJhg\u002F10xx4JoELixmcIDCXzL1EQfWfB6PffWujA2gRHxDjSQ","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. 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You’ll leave with practical frameworks and tools you can implement immediately.",[7102],"Rm 211 (Level 2)",[7104],"recMTpWiQG7fcdgvZ",[],"2025-09-09T23:29:10.000Z",423,[7109,7119],{"id":7110,"width":122,"height":122,"url":7111,"filename":7112,"size":7113,"type":149,"thumbnails":7114},"attitAxpEb7fKXTN2","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F8bXclEvSkOzIv1O61rH_6g\u002FUk6JeAfI1qYxTHMxygk6WjTSJAXCa05wEuWNgOugupgGUihgOvB7n1H8VOTIMuKpQclPz1tQhvYTZcnM6R9DO8rwt9Ghbwscxqq3oU0ocvXuIzlysz6KWeA_hccP5aH_ZA9RmJ55Haf5EcT9JgEgn9QkDj5qziK88niveiTGW3r1bNAvxCiqxI9axrGcCOApDVfPIBZdnU29WKHCja_yZUGSbOSXcd1JE0Wo6HIecWf3YNfTWsLGkaWvfEdCaGJ8\u002Fs39KfXm6azdEgE6X2gng4zgesrD2WN2seTkOi2AC3nQ","DD4_D2_01_Ben_Conte_How_to_Run_Modern_Competitive_Marketing_Presentation.pdf",1789749,{"small":7115,"large":7117},{"url":7116,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FT36O8_4TErMDcSzo7GYexw\u002FMQoH_HV2xYxq-7Rm1n3au5lkSGfLXcdRpaQhimUFUDjZjVhg_9EvJr7tvMa35znYzv8JczvdViNPagZHQUGgQAucFfTvrldniRvBU3LZ8v_nhaHpiY_V-gxrxHHoSZ8dgN5quX7EbQdCmZ0o7LYwHg\u002FGZ4cYMURCcB1oSuVK7lVqKhpHznMBtWCUlkQmsdtg2c",{"url":7118,"width":156,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F165EtrcZOTxrdvcTs8nRqg\u002FZFqt_O1AjAxgOMfxOtrmoo7HZJ6POWSyEh_CMbCYVx1pBw-pcm4SUDTJZjwj1kqOoXFwiIdG-8Emln5JrHWwggmS6_K6wm3IN6HZzKxEXXQU8NBnuMiF0kIDQIVe9EVbGxA-cfEgJBuJaxiVJhWbQA\u002FI6JxkiFiKvy2Qje7bUeBUNLyi6mvemqRNCpkg2i8QRE",{"id":7120,"width":122,"height":122,"url":7121,"filename":7122,"size":7123,"type":149,"thumbnails":7124},"attGKLHN0VWofXndj","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F-k87mGWljWPxvCdYYQq8vw\u002FX8zkgyyVejm8WgBM2gfGUlP-_Uu9cN2Tmn_cdd55WXoBNU5q2wwNijYM8FMT3u7nCvmd2bmQqWyiQsLlaf3WhTB-4PBMWaCNULUVQQ6z4XSIt8XdASAuC_EKHH_QVQwzwRJn2ggUmV6G44tgqGi0JNetTBWc_gHm_TekwnnQ7y9IX4TbsW08iVciPrrB3bksF-jSVnPaFGDR8FWX3T45kA\u002FqaQ0RcDowemwKc7Rg4_bhSklLh22jNb4ZBkVAUsxyiM","INBOUND_2025 - 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As founding leader of the HubSpot global content design team, she helped establish and evolve the lovable HubSpot brand voice. Now Head of Experience at Agent.ai, she helps people build and use agents that help them do more creative work. Her first book, “Cultivating Content Design,” argued that the most powerful, enduring tech products are the ones with the most human voice. Her second book will either be a cozy mystery or historical romance, depending on which draft she finishes first.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbethdunn\u002F","https:\u002F\u002Fagent.ai\u002F","2025-08-25T18:32:44.000Z",[7180],{"id":7181,"year":128,"unique_id":7182,"title":7183,"description":7184,"start_date_and_time":7185,"end_date_and_time":7186,"level":7187,"skill_level":347,"location":7188,"livestream":13,"livestream_link":122,"livestream_order":122,"featured":13,"featured_order":122,"related_sessions":7189,"last_modified_time":7190,"registration":13,"session_reservations":13,"reservations_required":13,"registrationCapacityEnable":13,"registrationCapacity":122,"attachments":7191,"attachments_name":7183,"attachments_thumbnails":157,"also_sponsors":7202,"session_type":7203,"session_marketing":7204,"session_sales":7206,"session_customer_success":7207,"session_culture_trends":7208,"session_gtm_data_systems":7210,"session_revops":7214,"session_hubspot_products":7215,"session_networking":7216,"speakers":7217,"sponsors":7227,"locations":7228,"grid_row_span":806,"grid_row_start":2567,"display_date":7229},"recQPGRomq5k3lvfl","1673734","The Creative's Guide to AI: Thriving in the Age of Agents","Where does human creativity belong in an AI-powered world? Find out in this session drawn from the work of scaling Agent.ai through rapid growth with a very small team. Learn how to apply a flexible framework for how and when to use agents throughout your creative process, and feel free to focus your creative energy where it will do the most good.","2025-09-03T17:45:00.000Z","2025-09-03T18:15:00.000Z",[843],[845],[],"2025-09-09T23:43:18.000Z",[7192],{"id":7193,"width":122,"height":122,"url":7194,"filename":7195,"size":7196,"type":149,"thumbnails":7197},"attVTHCoBdqfuVDZB","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FDQFWeDmYfb6aWqbRI8hVMA\u002FUQWZANDc6IDjJFdXplPCY3tF6evCREEsoN9VEkRnT-qv1L7zfh9UUL0Sv8o2WfD5eWGSK3ivHacy051VbDKyB0LGu_H9bRLK1QcmGQe9XWlof9R_IO0R5wXKYfXyD-5GOfiSDeVQNOtF2h9HBWP801brb-_dLT8VNASmTDn6d9y3QzzM5j2uSl30yDaZFoKcHbBIajHKvA60NS2ji11Qh2Ku1M_QeRFkw2W79rvuWI-hNJTG0_5lYl_japY2TN76s4C0AEElTgr_wug2MAP0RA\u002FP_zl0vf3eiAmuCH33I6hXcdzvBJVosy6WaGud0jZWNc","IS_D1_01_Beth_Dunn_The_Creatives_Guide_to_AI_Thriving_in_the_Age_of_Agents_Presentation.pptx.pdf",5879404,{"small":7198,"large":7200},{"url":7199,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F5a751CnKlTh9H-AKLw4KLQ\u002FxR0Wt4itjsz1Rnbk0cYhWDUrbtbEsX_v-6DRut7sB1Mrqxda3eDp8KVbjbhmqBJLsbhLqYAAMA0YJMwqJuEpaGFMwGgQ9sxv_gGUh-uXYAOwEkqKOE5lXwnDQJgd4VFwJlu7wLVSySDi5WYgZYnRyQ\u002FwfGRHLrUuGbJ5Qt44BCPbQ2HkBSeBcW9D-h1fG9SIXs",{"url":7201,"width":156,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fu56znySyY8mFHJdS9RPOyA\u002F2X_A4xY3cPC5Kv2K-A6KbSPnEKaLQwDHrjvLg52ti8SNcoC5gx6smV2aB_EXBSa9A2WaVSuUQ1pT2y1kdGjlqKylu3zLdwn-dDTO7i_z1hGdKx4_y26i1I7bbJiLfMMVfSkYkf3F1yVeKPdVR8Cjmg\u002FIcB9bGUx7iL67-o6baflyId0Qh1b-k471SHKw_sy-AQ",[],[],[7205],{"id":2176,"name":2177,"type":865},[],[],[7209],{"id":387,"name":388,"type":389},[7211],{"id":7212,"name":7213,"type":168},"recdXHuDDidXcNJqN","Product Led Growth",[],[],[],[7218],{"id":7158,"name":7159,"profile_image":7219,"job_title":7173,"company":7174,"featured":13,"featured_order":122,"bio":7175,"twitter_handle":122,"linkedin_page":7176,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":7177,"last_modified_time":7178,"sessions":7225,"speaker_type":7226},[7220],{"id":7162,"width":106,"height":106,"url":7163,"filename":7164,"size":7165,"type":110,"thumbnails":7221},{"small":7222,"large":7223,"full":7224},{"url":7168,"width":114,"height":114},{"url":7170,"width":117,"height":117},{"url":7172,"width":106,"height":106},[7181],[],[],[],[242,243,6845],[],{"id":7232,"name":7233,"profile_image":7234,"job_title":7247,"company":7248,"featured":13,"featured_order":122,"bio":7249,"twitter_handle":122,"linkedin_page":7250,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":7251,"last_modified_time":7252,"sessions":7253,"speaker_type":7350},"recVbKv7Yccjl7hXC","Betty Mok",[7235],{"id":7236,"width":106,"height":106,"url":7237,"filename":7238,"size":7239,"type":110,"thumbnails":7240},"attDh4OOZjvGkh02a","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FUaFMO7vPt1DNtXGYUPwjmw\u002FGLyYijqsBno0Oe68khqXiDiqwp4zLv1Ur6VCAONDZaS2fUqdLEcnV3ha5Lhf_F-sO70L6Ol8DC6a1DVrL9vjetcyiY3TU5mkHfq0Ol8Q_0Q79uLW-F71Jz1EKWtVH09NFmBSi_gH6tdrpM_6nfaziXiWEuux4CfEtyEEVGkpitA\u002FiKOT6JSWqxAXQqmvMbqPqsQC6iWkPj8E4VWoSb0CBbY","Betty Mok.png",871348,{"small":7241,"large":7243,"full":7245},{"url":7242,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F_WK2e6hFL2h_QYsmyM9W5g\u002FRCvn1p9HYDcI5aSszX5z-7T0lBccOuOh5v0EKX746v8q3yc3q3mdkjM_aHaPUmp0aVCWX8jZrFfjdw4uBVKV1J3lIHi575DWDZAZXXIhqCRrtVN7AIIp-YwvX-GrkQpbPck_JH-WZXxMvUlI_Ww8RA\u002FJqNJv-AFctGUyXfzSd1VF03McwjGvx0FwusXRYkKuJs",{"url":7244,"width":117,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FyT9iimXq29IFHpjxzQxFlw\u002FChxgOoFEe1SvYvsR-EppZU13ZmnC2wedbGrTXyZ2gv8oCGAyIn_VVZrVq59Io0EGshfo6YlidxEI9RJx_v6CP4I8Lb_4mEbn2emy_PNpqvGsmZdx5lYYBXdC5A3OkYgSbZxnAdoOHOL35KxLqLJTrQ\u002FcpfIBHd9XyVdShCvckXYtipG-TSF0X-6cTHG6OVY4kA",{"url":7246,"width":106,"height":106},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F4hR-Mj6S7u2ed3D5oP7CnQ\u002F4p-Edm6YLa_x2uuIROPcqUHjUBxMpw-RqMb3sA6utCEZdX_8ewjC0kpfXnFjgWzl4Par0uOM6EoVr1Cezka4mof5oNQ0_7Mg3gk7Hi413sn_rpitsBl-vR7aGRskFOJH2PgW2nRJ6IgITJ_GJxs1og\u002FxhS9Jt97yiURnEBGvUE7EPrHs_UzVz_vi5BYJDS9Lf4","Senior Vice President, Marketing ","Consensus","Betty Mok is  the Senior Vice President of Marketing at Consensus where she enables GTM team success and business acceleration through her extensive performance marketing background.She’s dedicated to leading high-impact teams with a people-first approach, maximizing the power of sata-driven marketing for organizational growth. 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Ideal for demand gen, RevOps, and marketing ops pros.","2025-09-03T18:20:00.000Z",[2515],[2517],[],"2025-07-30T16:05:21.000Z",[],[],[],[8053,8054],{"id":863,"name":864,"type":865},{"id":1316,"name":1317,"type":865},[],[],[],[],[8060],{"id":2531,"name":2532,"type":173},[],[],[8064],{"id":8017,"name":8018,"profile_image":8065,"job_title":8032,"company":8033,"featured":13,"featured_order":122,"bio":8034,"twitter_handle":122,"linkedin_page":8035,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":8036,"last_modified_time":8037,"sessions":8071,"speaker_type":8072},[8066],{"id":8021,"width":106,"height":106,"url":8022,"filename":8023,"size":8024,"type":110,"thumbnails":8067},{"small":8068,"large":8069,"full":8070},{"url":8027,"width":114,"height":114},{"url":8029,"width":117,"height":117},{"url":8031,"width":106,"height":106},[8040],[],[8074],{"id":8075,"name":8033,"level":1717,"sponsor_logo":8076,"link":8036,"order":8089,"sessions":8090},"rec2Ur1SN0HzPrt7p",[8077],{"id":8078,"width":117,"height":1721,"url":8079,"filename":8080,"size":8081,"type":110,"thumbnails":8082},"attdv7AwoIBQzxLd6","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsponsor-logos\u002FNetLine_Logo_-_INBOUND_2025.png","NetLine Logo - 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SDRs send generic cold outreach. Content and inbound leads go unused. In this session, SalesCaptain CEO Bill Stathopoulos - author of Cold Email Secrets - shares how 60+ companies, including Nestlé, Drip, Robin AI, and GlossGenius, are rethinking GTM. Learn why Outbound is now Inbound and how Clay, AI agents, and intent data help unify teams and turn hidden signals into pipeline.","2025-09-05T17:15:00.000Z","2025-09-05T18:00:00.000Z",[5243],[5245],[],"2025-09-09T23:25:00.000Z",[8129,8139],{"id":8130,"width":122,"height":122,"url":8131,"filename":8132,"size":8133,"type":149,"thumbnails":8134},"attxdt1t8xphkdgpg","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FdEpnWaRu89tSo-GbXRGDKg\u002Fws944McCkKUlKrEEy-3V6-24OYl_uQEP6CQNpCcCNG9deCL8HkD7VYmbx5xP7JNjcgiBh3IjpgSj8HghNy6o4Z3x8TEceyvJSTlWgKoYg85tB57HVinzJ7P5UcuPnviLViSIbPqi9udUsa5LmjLZRfI-xrgO-Q1vzl_FfOxzJXNwVdv6vx96UXGP8adVYGi53gT8DWGfFvnXLk4qB4lQQl44M3jwvEtqZfyANrSdBx18-8gWa8BNRWjnnRskffgtm04tykayiSLjtReP-TQ_YQ\u002FcjjOXypjsVReAU742Oz31nbBl0eVchfXdyyxXDvwyQA","ED5_D3_01_Bill_Stathopoulos_Building_the_GTM_Motion_of_2026_With_Clay_and_AI_Agents_Presentation 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In this session, I’ll break down what actually works—how to build real partnerships, measure what matters, find the right influencers for your niche, and activate them in ways that drive results, no matter your budget.",[1769],[1771],[],"2025-09-09T23:19:43.000Z",[9414,9424],{"id":9415,"width":122,"height":122,"url":9416,"filename":9417,"size":9418,"type":149,"thumbnails":9419},"attPCMdsTByBjNnGG","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FM1D1l5kTw1hMH3pJcziO4A\u002FLqArPjSYhURxFKXVchp0w6iq7ATwhARrzYcYCfu6XcGohrQb4XcA43vShbuAoWGV6GOqIlQ8_w0L5EWQAyAycpSkykr8Gy-uEOSerwhBO1u4a_xW12VZLtrkPF_zXj01VABG0XPkttq_JtPuX85z05jjeoec0Z0BPHlljHSsXK5okrPhbnj2NShaIDfPeX7O-w9IMj2xemSb1sZQ63fGjO0syZ-dX_QI8AhxmlbeCEKQncBJxEoksMd3u4HI3WMJUedYdkVut6CdQG1-TWaHUQ\u002Frd79yOnI-kT6VC36Sqz-CbhmX1MDAgaJcAI3nzhIX8c","ED2_D2_04_Brianna_Doe_Influencers_Arent_Billboards_Stop_Treating_Them_Like_One_Presentation.pptx.pdf",7240339,{"small":9420,"large":9422},{"url":9421,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F2LE83APw1DA1R7hzvy7P4w\u002FR467kclvTZ-SLWzf-lf5hjPE81Vifo4csezxUN8ahBuLaCmvNJX5dhaJ9DP3HJfdd_ygR9giYfhNWUEhU9Lg-pFABOF1FvfKkE8sDSuZO872RY9N-FW2Moj4kDd3eLZOD4mEBRdz3Ck9ipF32m2vCw\u002Fy83eCkmsBlE55V52wMIGbTlZNqYDnGXGftlM7fc_9lI",{"url":9423,"width":156,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fgj1RW5obVEPNpoffvYZ2xA\u002F2kW1cYWqwod7K5uhlbB8qddTBbBlY4lJW74C_poTiTVy5hb1yjImJ4Nn6nxW4Cl9NSHF4AxYRxji9K0laB4eFis_XI_YnCFrdhGsNLgbql1BFAspbLBogP3y147BOllLRS0c23ZVkC-Rnl6QacaRgw\u002Fs9_K8d5XtvOk67B6V5dDO6LSbdhdSvryXNQAQxzgwRw",{"id":9425,"width":122,"height":122,"url":9426,"filename":9427,"size":9428,"type":149,"thumbnails":9429},"attgkGf2plsFTlSyH","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FiEOAEtEQGN7iRvu7S2iafg\u002F9UNWps5wj1J3r7ME9Gdn6TF1r6gblkhcuNRP9_Ds0fSD1GNPNZup09olx6QY_QAfKP1yfqinh5TKhJL7wGP7hubt6h9XoYF-3a-mRUvU_bed6CI_11aV1oCCu5Tzun1CENGQru7Nbxx4A3JcrHOFkrWPcwZ2V0sAS-hq8ZJESiTlKUyoyI6Hm3Zw2S0TC6IZuKRw35kct32qQKjTnQKC11yLXyWuETv5mTpiNzg4Q-4\u002FXyBvRvLySdLshRJjjMtTnwV9SfZEE7X7vcavf4UhLpk","INBOUND_2025 - ED2 - Influencers Aren't Billboards. 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She is passionate about educating developers to help them grow better in their development skills. From front-end web development to custom CRM extensions, she’s created education on all parts of developing on HubSpot. When she isn’t coding or teaching, she enjoys reading, cooking, and being overly competitive about board games.","2025-11-04T17:41:22.000Z",[],[],{"id":9486,"name":9487,"profile_image":9488,"job_title":9501,"company":9502,"featured":13,"featured_order":122,"bio":9503,"twitter_handle":122,"linkedin_page":9504,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":9505,"last_modified_time":9506,"sessions":9507,"speaker_type":9628},"recbnFUzYS82i0sAy","Bruno Amico",[9489],{"id":9490,"width":106,"height":106,"url":9491,"filename":9492,"size":9493,"type":110,"thumbnails":9494},"attqouvcs0kSGqUP7","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FAebZ-Ckl6Gk-NNFBic1wfg\u002FwQVapv2x88L5JH_6qWNQZMaO3rrFfgCZ-O0G-6GNtKfZCrWYBLkAafvkyucW7TIibV7H7oxteulcBqhE76fmocf6OtKicueSTpVlESG94W4PQVoEmraFCOIgnikm_KxPoJTffYVu2KP1Mcs_RuOw1fI6rUTx0ESRlbzZLhdbLhQ\u002FaodNJcpQ7bVtHyxjhkk1Gdw5nFwadcLPnAS5O6D8jlo","Bruno Amico.png",658992,{"small":9495,"large":9497,"full":9499},{"url":9496,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fyz7n0w6TfSF2N84TzoXiRA\u002F4YGawhKZ6CUJkfQwoYbQmg92KTP2tLz0aevhMqrhDlBh0sae4pVVoYy816ZnTMHgku8eNISh3rmhfwJeCNlev56SqUr5Yd3zC541tdpgF6eRm90qGW7Oa24rFY8Xau4OeVKZvZm4dO4N1wyBErZT7A\u002FW3fnS73WNiqRabksR8J00trtl3s64-9IkoaPVrszyX0",{"url":9498,"width":117,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F55QpH_t7iV1tm0rIW_Mygw\u002FQ4kJXIFQGKt8_mGo7odcrxYJqIqHPrzMujW132FutdDhxmlDGmC20Lz9HqBA_fw9gdrt0JKB0OtGqP8IvJOLt04Ce31D5yIrpI695vFnpxFZOEsdexIvSGmWDQaXbT4palXgGD3GTLWPxaKTCKR88A\u002FKud213l9xyBos_y5bRt3IscxbjmN2psDz5MRw0gbsKU",{"url":9500,"width":106,"height":106},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FwUzb49id36dhGLTIahHmlw\u002FyVHOkyIN1k9c9PXtKMMD3Ppacmb_5YK570A0cvcAQzuLU9umUn-idad471hPtIpR4JLH9Bqg3_tCMllrSZ0xb3iYMbWyKZG-E6H9CexagZOWjpwKIYqVECYX5va0-s52R0mDRv0qK-eqOImBrO9lGw\u002Fsgq6mQnlRXzt1vwhd97aCc1vnvxo2AdnqEQ3RoQ64uk","Co-founder and COO","Tropical Hub","Bruno Amico is the co-founder and Chief Operating Officer of Tropical Hub, a consultancy specialized in advanced CRM projects with HubSpot. Since 2014, he has led implementation initiatives for global companies and works on solution architecture using the platform. Recognized by HubSpot, he is a member of the UpMarket PAC, holds the Onboarding and Custom Integration Accreditations, and was the first external Portuguese-speaking creator for HubSpot Academy. He is also a HubSpot Trainer and HUG Leader in Brazil, delivering training sessions for leadership teams as well as marketing, sales, customer service, and tech departments.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbruamico\u002F","https:\u002F\u002Fwww.tropicalhub.co","2025-06-17T20:36:44.000Z",[9508,9573],{"id":9509,"year":128,"unique_id":9510,"title":9511,"description":9512,"start_date_and_time":9513,"end_date_and_time":9309,"level":9514,"skill_level":347,"location":9515,"livestream":13,"livestream_link":122,"livestream_order":122,"featured":13,"featured_order":122,"related_sessions":9516,"last_modified_time":9517,"registration":141,"session_reservations":141,"reservations_required":141,"registrationCapacityEnable":141,"registrationCapacity":2604,"attachments":9518,"attachments_name":122,"attachments_thumbnails":122,"also_sponsors":9519,"session_type":9520,"session_marketing":9521,"session_sales":9522,"session_customer_success":9523,"session_culture_trends":9524,"session_gtm_data_systems":9527,"session_revops":9528,"session_hubspot_products":9530,"session_networking":9531,"speakers":9533,"sponsors":9568,"locations":9569,"grid_row_span":1216,"grid_row_start":9570,"display_date":9571},"recF7qpZ15VsJNHJ2","1673695","Meetup: Networking for Spanish and Portuguese Speakers","Join us for a lively 45-minute meetup before the HubSpot Unleashed session. This meetup welcomes Spanish and Portuguese speakers to mingle and connect. Engage in lively discussions with fellow attendees and speakers, dive deeper into the INBOUND sessions, and expand your network within the community.\n\n*Session reservations required this year. ","2025-09-04T18:15:00.000Z",[2390],[2601],[],"2025-09-05T17:31:27.000Z",[],[],[],[],[],[],[9525,9526],{"id":2183,"name":2184,"type":389},{"id":2314,"name":2315,"type":389},[],[9529],{"id":2616,"name":2617,"type":173},[],[9532],{"id":2622,"name":2623,"type":2624},[9534,9559],{"id":9535,"name":9536,"profile_image":9537,"job_title":414,"company":121,"featured":13,"featured_order":122,"bio":9550,"twitter_handle":122,"linkedin_page":9551,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":9552,"last_modified_time":9553,"sessions":9554,"speaker_type":9558},"recKS3Iz9ZOkrzmR3","Juanita Moreno",[9538],{"id":9539,"width":106,"height":106,"url":9540,"filename":9541,"size":9542,"type":110,"thumbnails":9543},"atthdxgllSQLARvZJ","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FQcR25FJsKuR0_eaSI7ADIA\u002FgU9gh7O-jWCDk7AO8EE-2RjkZapbGSjhAUZXxtCqKwEgCKTFnU6fl1UKKSFkCzhYYB76UgtXaXQyYouHxNX79hrdqyptWUUVQnqSIOy3DI6N5JG4zX_5msAIb7_QqCgkqjcrKJHLGjHuoe5Xscc59XBBjZnPVuauCIynkDY4oDQ\u002FHPwNzIUWuFOhIpSAoaZDEy5PbHo_rCzQ_95CbedDY_o","Juanita Moreno.png",1217421,{"small":9544,"large":9546,"full":9548},{"url":9545,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FXbvGKD35GsqO0kihgDyMcw\u002FD3HND5yZUDQ170cFSC2G14-wlqmuGtnK1tvMXQyXQrVBd4gQA4oP91sc1ho8FznMrU-FUcwHM4E88uSOhAxd3N4C10U2D9vd-OElNt5pWDHJm759zL1wdptup32X6YnFTyQ1C2NNbDaauOmpn5E79Q\u002FkErGVS05RcQxLilekllFD3NltbROh0mQmwLWkU7cEs0",{"url":9547,"width":117,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fgz3fKbVTTjRqQE6sDv5cGw\u002Ft1nz4hss0fLxv3R0nauEcXzn3_XDCE5zCJLJ6YoCnjBs3lZBYtQBv6G_-Dm8Caj9tUBbMacekxU66kb5y7tNIkNIwhPolbI0vzBKZpv7EE-YCar2yY9H-O6usivt1qG78JuiufaMuNcM9ANUnX7yDg\u002Femt04SflkKC-O6BoE3MBMJOqLBTL6sKGQiutEA-2AEM",{"url":9549,"width":106,"height":106},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FmO0DW447mdHeoKvWMxLZxQ\u002F98Q_baMQj7bV7Etdvb-xm1_D0XbOEEJjXEEtqX6UHL1t6f8_OHyNg_i7e5n5TT5_0PDMnS9oZvW1EE0bEtYgQicoyt1vjOq-V9fqrTUadai4nIhMEkmc0pyEoL1z2GxC_CiPi7fMtS9hBTQ-kr5azg\u002FM1bSaNcKGP-o78SyoX_OjGAJ_jtGuCYzSLPeFgD-kEM","Juanita Moreno, born in Medellín, Colombia, is a Principal Inbound Professor at HubSpot Academy. 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Event success isn't measured in headcount—it's measured in ELUs (Energy Leadership Units). Join event marketing expert Dahlia El Gazzar exploring how to create events where Eyes Light Up. Through peer dialogue and energy mapping, discover where your events create energy spikes vs. leaks. Collaborate with senior event professionals to build tactical energy boosters you can implement immediately. 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Come take the “What Vibe Event Marketer Are You?” quiz and find your energy match.\nLive DJ setting the tone. Exclusive swag + the coolest hats on the floor. Shiny stickers. Come for the beats, stay for the connections — this is where eventprofs at INBOUND get together. Whether you’re here to refuel your strategy, steal some inspo, or just vibe with the right crowd, we’ve got you. No boring name tags. Just bold energy.\n\n*Session reservations required this year. 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Drop the corporate speak and get real about growing your business. No PowerPoints or pitches—just authentic conversations with people who get your challenges. Share wins, laugh about failures, and make meaningful connections. Whether tackling pricing, customer success, or growth targets, you'll find your people here. 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Building off experiences at Google, Meta and Affirm, EJ has led the team at Tofu to drive revenue for GTM teams across large public enterprises to fast growing startups.","https:\u002F\u002Ftofuhq.com","2025-07-16T13:59:12.000Z",[16370,16440],{"id":16371,"year":128,"unique_id":16372,"title":16373,"description":16374,"start_date_and_time":11609,"end_date_and_time":689,"level":16375,"skill_level":347,"location":16376,"livestream":13,"livestream_link":122,"livestream_order":122,"featured":13,"featured_order":122,"related_sessions":16377,"last_modified_time":16378,"registration":13,"session_reservations":13,"reservations_required":13,"registrationCapacityEnable":13,"registrationCapacity":122,"attachments":16379,"attachments_name":16373,"attachments_thumbnails":157,"also_sponsors":16390,"session_type":16391,"session_marketing":16392,"session_sales":16394,"session_customer_success":16395,"session_culture_trends":16396,"session_gtm_data_systems":16398,"session_revops":16399,"session_hubspot_products":16400,"session_networking":16402,"speakers":16403,"sponsors":16437,"locations":16438,"grid_row_span":806,"grid_row_start":2246,"display_date":16439},"reczNVcGhgWkKmDsw","1673967","Why Agents Won't Survive Your Fragmented Stack","AI agents promise to revolutionize marketing, but fragmented tool stacks are setting them up to fail. EJ Cho, CEO of Tofu, reveals why shallow context leads to hallucinated output and how unified platforms create the data architecture that makes AI agents actually work. Learn why integrated platforms will dominate the AI agent era and how to position your business for success in this new landscape.",[843],[845],[],"2025-09-09T23:49:42.000Z",[16380],{"id":16381,"width":122,"height":122,"url":16382,"filename":16383,"size":16384,"type":149,"thumbnails":16385},"attedyvBsjE51p9RV","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FTsn5rX5QdSaKTgSAVXiOYw\u002FckNiOzxXxUFdFqfRGB4R_k6Hg8VD4MHxjYC0uWWLmUfUSpMPcnR5LAhEbZvUVnHjqAXCYeyqNwkBNsj-V06EvMJab19pHDZmElJkrBDPwLvJmdVHxywl_88wbzX3stw-pJVK5aJeGeod6h6gKKch76gxPwEH2rnc6erSVc0Zztf6Eszo15Ni0mv1TwCey6Ki_jBFGwsFJNPdT68kCQab6sRZLf2GxtV8H_arE8MNHpOqBVtFZeJ92zmTitgEilFXw_LpLyWOSfj7O_fKAVovyQ\u002FGwjgY3-IRELUSfx2ctTi_c-m0LaLDgSZgpZtlYyQILU","IS_D1_05_EJ_Cho_Janelle_Apaydin_Why_Agents_Wont_Survive_Your_Fragmented_Stack_Presentation.pptx.pdf",895828,{"small":16386,"large":16388},{"url":16387,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FxENmTgGaHSscdusI-Eq-dA\u002FFxUtV4izWfXipfl7AkeZTETBxqZcDe9BpUa3FnSztBr9j3KZeju-KVtEvbvi6_kIj9KGEgUVwu2ZC3OX5N7unD-07XbTWc1TIYy7l8HjTwbDZ2f0PZPIq8ZfHbYYAmEmlkTWlrLHeNgmhBpcVQBsQg\u002FPSxAke8h-aBegw1TSPxKB6pYiLxXNTjsaLadBzuVxo0",{"url":16389,"width":156,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FeZdilBj5YMuOaxb1Mbw5CA\u002FUaxBodJRY56yoF3_mkFin0GtpW9VLHQhDTnBxVDyyW5WDsQzq3fEzqQID-FMkJyoX0h0u0tuiIRJlBGQ0SDc3PLoB49S2UaL2Wx4NG5-B4L7kexkk9jmlN7v0_skkxMExq4-vNn8jZNykY-Ni6b6Tw\u002F-sf3zGCtED0-iXHov9QXCUf8LhHy7lv8gEZ18LncVPk",[],[],[16393],{"id":1316,"name":1317,"type":865},[],[],[16397],{"id":387,"name":388,"type":389},[],[],[16401],{"id":4846,"name":4847,"type":178},[],[16404,16414],{"id":16350,"name":16351,"profile_image":16405,"job_title":6930,"company":16365,"featured":13,"featured_order":122,"bio":16366,"twitter_handle":122,"linkedin_page":122,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":16367,"last_modified_time":16368,"sessions":16411,"speaker_type":16413},[16406],{"id":16354,"width":758,"height":759,"url":16355,"filename":16356,"size":16357,"type":110,"thumbnails":16407},{"small":16408,"large":16409,"full":16410},{"url":16360,"width":766,"height":114},{"url":16362,"width":117,"height":769},{"url":16364,"width":758,"height":759},[16371,16412],"recVqAbGh9gP6AKgr",[],{"id":16415,"name":16416,"profile_image":16417,"job_title":16430,"company":121,"featured":13,"featured_order":122,"bio":16431,"twitter_handle":122,"linkedin_page":16432,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":16433,"last_modified_time":16434,"sessions":16435,"speaker_type":16436},"recVqCfSHeSooTQlA","Janelle Apaydin",[16418],{"id":16419,"width":106,"height":106,"url":16420,"filename":16421,"size":16422,"type":110,"thumbnails":16423},"att7HiWjgk41Fya5A","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F0Jk66ZTvKQEN7xM-GXCmFQ\u002FI1o36N13Z4DwvjDTRhnmgq5Edo3rCJFtpBGUIF5olGU0waBW6xTSAnK0s4iaj9sSD2pp2xtBI8Smo3FzCYtipPILBFQexf726mTl9gaSZNde8dWcjuNrLNbrA1P3gNe_VrDhUYBDzLj7DRMEeaf35G3KsBOjEg3TXnyt-V6oa14\u002F43FRTmuJZz2_XI4Z-TazsRHbgxtDMuDuHuLSZnizMZM","Janelle Apaydin.png",996696,{"small":16424,"large":16426,"full":16428},{"url":16425,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FligAgoldfaU4-S66GnA5kg\u002FnNcX0Iy5lslbxj8XmRleKw_YTqt4Z8JoBlvic25u58i7QWd_OeuxpGFNC0b0xRINOU0HNEcAkffCvcasEEgKimozxZldXq_LWLC_mZijXyvMKqfhCzqe1JeSNE1ub1vseXbCBhMAOPm7FC5a_-DaGQ\u002FxwOmOgeVeKY2C5p8Ii1NofnIWl87DwErxsq28b9Dzj4",{"url":16427,"width":117,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FL7UbvLMGwjzSSEaHwsMQLw\u002Fz3SOlkknUi916-ZG8cxxWa-NMBrqGk1gP18WduAkslO1gVsQ8iJ1Kx0jGSWN8givOc7OD0EKOauSF28JfYYqj0TTUkcrb53tZ9WY4qbvAF2cHvKKbrYzNVmuXEt_Plr0TOlN3VjH9CZAVzIPCV3Rhg\u002FXIW9GCl-VfHobu1mwfJLH33lIxlrTn6ignNPdMLdBgA",{"url":16429,"width":106,"height":106},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FKLiRYZXvgXB66SMKAtWO3g\u002FNPGU-__fJpUrA_Om0YOH9db4ouOiSJPNPui7UMfxEmG1ksqldFQx4paMGXWBRZv6jVCSAdQNK66nFaklVG7biJZ2Goy9hfxS01-QK2yDuc-MZo6rgbkHQKJpAw09tkpSU52jMyVEIYidUX1993k7tw\u002FD6Ppzya57uADrxOhAOiEBlPBH2eiAb0FGAv-6favpy8","Head of Marketing, HubSpot for Startups","Janelle Apaydin is Head of Marketing for HubSpot for Startups, a global program helping founders scale smarter with the right tools, resources, and connections. Previously, she led ecosystem marketing at VC firm 500 Global, supporting programs and partnerships worldwide. A former founder and current startup mentor, Janelle is passionate about helping early-stage companies grow. 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Stratton is a messaging expert and founder of Punchy, a training and consulting firm that helps tech companies win on messaging. Since 2016, Emma has developed messaging for 175+ companies like Loom, Outreach, and Uber, and has trained 1,600+ marketers how to write messaging that resonates, including teams at Salesforce, Microsoft, Atlassian, Zoom, and Oracle. She is the author of the best-selling book Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds and Markets. 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But most companies are putting out messaging that either sounds like everyone else, or confuses buyers who are wary of all the AI-hype. This talk will give you a practical framework for how to write messaging that highlights the unique value of your AI product. You’ll  learn how to: hit the right altitude of messaging based on your buyer’s understanding of AI; use concrete language to help people quickly grasp why your AI matters; and differentiate your product in a rapidly evolving space.",[1161],[1163],[],"2025-09-09T23:18:42.000Z",[17222,17232],{"id":17223,"width":122,"height":122,"url":17224,"filename":17225,"size":17226,"type":149,"thumbnails":17227},"att8SmYnVXJcpvMMn","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FaK1uucINYtb1-l6qbQC6tQ\u002Fb6rMDvgD9nJtZxWnt2rkOq7Z_lqI5oHQGAMCZx9UD6rKz0loeNKHG7DvgJKoRVcdqM4AfBkc8sC01AUK-HgDlua6fq2I2JDoTizljkutp_TJeeEflRWoXLimYgbcnU8zbPW-3i2b8E8nLheSo6eG_DGlo_HPN3-OyfTA2QNQegZ04DxAcr6bmrsq63FKpqRTLGTnsbTFp1KO8z_rAp57_3MHBaYwQRfGTttcZJN_PwAIbjYEz1KW-eQSjfwkJ_hDoA_dKrlJmxZNgg5AMPQr-w\u002F8GSxDTw9qbnoMjAnv3LaicphMUTLoentyfxKdjg0Zfg","ED4_D3_02_Emma_Stratton_How_to_Write_Better_Messaging_for_Your_AI_Product_Presentation.pptx.pdf",5352464,{"small":17228,"large":17230},{"url":17229,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F1YzoAgNFXMlb4B2Q6hqQJg\u002FoFIW2Od0BFAhRweo0b3CMavlSxjTopC1N7CEW75hRStTuyrGMgl-3eBCWBnHHJGLOav-ejazGiMFZKxrZmjastkoR1Z4Ep0YenZbsP7fQ1Gsv-UGsmJPFEmRkRINO2JkqUfgGvwIYavEusKKPc29IA\u002FHsAkoZfBMeoKXfkbsGKRgcBqE51l9QKKhDK2B7AgLtk",{"url":17231,"width":156,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fadp3dyaAAtEptB8y8WEcog\u002Fz1uLPNqA5a5u7TfCQKx2Cvym2zmbM1fTcK4CHwiSg4Z31bkMx_QzDskZFeshMJ8rIb2i7wHoyCvNOMMU6lUZYbU9o7pwC4BYmaMIXbRIvI-EuVNmdyVZXvgIcCaBBu_ydj0xwHyAz0sc2RDK9ZCtxg\u002F2kKCp2Ol4TR3IO1a2fgByMW7CVpd8O6SfytQGtobffQ",{"id":17233,"width":122,"height":122,"url":17234,"filename":17235,"size":17236,"type":149,"thumbnails":17237},"attSyJugLpgaJBE5u","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FDRTTpCBL-SVHOE214jcTRg\u002FkZJOaJ2wRoeNDZyJ6hH0AAkavhME1IfdV5KZ2bDqxfgP-hu3yJl9r-COUFogJcITS9JKSM5Szl0HsNA5s5IstgLt8KNrB9yxvF4LT-JU4lbBj5F2Nn7kzdL0F-rC_1xXd4UcGfDjacfppr7B6xUdCfJUJUqYnFcnhzn7sncoC5-teeAmhel-LPE-Wms8U7261hQpOPXiQmd9uKuKe9wEDbHYpys1Xen4WrFWA5O2umY\u002Fch4E7MaceK8Zc5mOy27tjy-FJVEygkyDU9Hm4jmngNQ","INBOUND_2025 - 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  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Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. 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Understanding why they don’t understand you.\nEconomists tell us that given the opportunity, people will behave rationally. If you’re anything like me, you have countless examples DAILY of people behaving irrationally! What would the world look like if we could cure the stupidity around us? Imagine freedom from frustration. Imagine the peace. This session, based on Eric M. Bailey’s bestselling book, can fix that. This session can change your life.",[9738],[9740],[],"2025-09-09T23:20:44.000Z",[17440],{"id":17441,"width":122,"height":122,"url":17442,"filename":17443,"size":17444,"type":149,"thumbnails":17445},"attORTDhQuUXtWwJV","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FlY0b6Ly-3rvB5ty4w8z40g\u002FakbtRP-xLqiwOpmrFFivffI-Qu2O_wx0VwzFXPRUuabkcDqAcSKZMl5KAD94CmCulK32-VfbFrONNLupGCaf2BxEc5qPs2YNGI2juRh9AE6I8NlGG7LKl_EmDDjZSGCPgXYRJZyn7HoqHGd48dskVQfkplXWc-W40wM7SOW_Sw9Apsksynri22rFjv7lDkeT3lzc9TqZsSTQa9_qSU1I28JEgCcyoVprPxcs_MoReok\u002F5XHHD_45rzp7pRxBnP5YA-hC3jBIqpv6chTry_63KAc","INBOUND_2025 - DD2 - ENCORE - Using Brain Science To Explain Irrational Behavior.pdf",771952,{"small":17446,"large":17448},{"url":17447,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FLKrZM6S885m28Qq1D3WBuA\u002FsM-iCTdFxLF271qCugNrNeHrcr7XV7yiJzNjfI7FyzQo--WEGUU6FY0oNF2OObBClnAtx0TQ9A5HQzv7GPOIFnQmmI0rc_0qzjPbYNwH6wfgBC3IXleZUcewt4aBfd3b4msU82VmRstjoxzKVbaZvg\u002FfIn818OKfjFYdpCEcdEw4CzP-D0u1O_L5Ajs9caDE9o",{"url":17449,"width":156,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fv2cQPpFBx6o8Dl2yOW9otQ\u002FKZGgklpKjtVYZ0ffJQ6t1SXnYUtWDWGRui9hj8_SkWtTRlq8KOBBy8mfjDZAU8paNUnieZEqTwiqjljuyQhG_VwltuoEvqzJI1-ahIYsCLbM-KViIsRfF1mp4YZa_pbmVLGIIo9lEgUaFoqylCLI1w\u002FhXT-1libTVTthhj3mjB1T3xct0EABdik_bdzXT-6VK4",[],[],[],[],[17455],{"id":382,"name":383,"type":384},[17457,17458],{"id":2183,"name":2184,"type":389},{"id":711,"name":712,"type":389},[],[],[],[],[17464],{"id":17352,"name":17353,"profile_image":17465,"job_title":9645,"company":17367,"featured":13,"featured_order":122,"bio":17368,"twitter_handle":122,"linkedin_page":17369,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":17370,"last_modified_time":17371,"sessions":17471,"speaker_type":17472},[17466],{"id":17356,"width":106,"height":106,"url":17357,"filename":17358,"size":17359,"type":110,"thumbnails":17467},{"small":17468,"large":17469,"full":17470},{"url":17362,"width":114,"height":114},{"url":17364,"width":117,"height":117},{"url":17366,"width":106,"height":106},[17374,17426],[],[],[],[312,313,548],[],{"id":17478,"name":17479,"profile_image":17480,"job_title":963,"company":17493,"featured":13,"featured_order":122,"bio":17494,"twitter_handle":17495,"linkedin_page":17496,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":17497,"last_modified_time":10591,"sessions":17498,"speaker_type":17641},"recScGw7cQ8lTVvpo","Eric Siu",[17481],{"id":17482,"width":106,"height":106,"url":17483,"filename":17484,"size":17485,"type":110,"thumbnails":17486},"attmKOz7h17ptpFBo","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FuKdxFF4NKcFPeciGKLCxdA\u002FNa4bmBz52cYl9CNYyO9nWG4PGL_PFnae39It5S_Nq9dFpPve-FKTSkTUjMv8IT4O6gB2iz7clsckb2KDGYxRgShb1VcG5WwOT7d7XeMejZtb_kHJdDwPutYa1WVF8_BCfkKggjmLdvCgZ9EtM8qFfwtsO_2UzfP9P7cTl4ZLYEQ\u002FHsxeIaVDzZtJkH5uCd7lAjxzRJF_MZLokpZONVN73DM","Eric Siu.png",1134213,{"small":17487,"large":17489,"full":17491},{"url":17488,"width":114,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fdqaq8-84zVFdUo26tXpg5g\u002FMDssyUlUVW2kztaOx24_KXNCy5JRI3azOtgrcSYEvcBas0arR_JEYamPLLEvHQzKfRpP1bml5TzIGL-3H8BUSk0XgABtA4g78oseaLwwk8X01GhuL8pOlIGPuqKulBIEUQa5SSDgVAaJBmLX4tQ72Q\u002FbrqcVOG4vT72g7xxlZXxIMsFkmUmPAqiFrM8XvbE7M0",{"url":17490,"width":117,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F0DRx46jZzisLvjvsxarntg\u002FVXXrkhmAmXAwh-8Ai5dA7yjkG4_NPaQLeT8OQik-V56ghB0JbVr66QANebYEpqHx8oYoK6MyaauXT7sjYNL96w9-LcAbrA_WGhIn9T6f4xMhtY1Kr5BpSmyVZ-Xw7S443f5vbVp6dA7GUQU615_c6w\u002FFiTTxX_6IrT6awMGW2lQTz8hffJpkUyI3MBeE0jLWgo",{"url":17492,"width":106,"height":106},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F_Az4gdxKg0F_UhdjZVb3NA\u002FR7JRCt8tzuWrQ7WqksiILZFgj5K-w4z30JPptye1mmcmK7bYlROauzJ20h4W5GxBZ07qg9udPny_Cix0OAjceJyjDQSWGwZyQnp3Erk7vWDdLEwUROkKb6S0pEhHjQ2ZTX547CIsfMGUkRySjVLLWA\u002FxrU1iwJzLpYnL5J3yaVIos2bxKC0WKpgeKYluVnnoJM","Single Grain","Eric Siu is the founder of digital marketing agency Single Grain (the creators of Karrot ABM and ClickFlow).  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Evan was a 2024 TOP100 Influencer & Strategist in Customer Marketing and Advocacy from Base and in 2023 Evan’s work won both Community-Led Company of the Year from GTM Alliance and Most Innovative Companies in Social Media from Forbes.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fevanhamilton\u002F","https:\u002F\u002Fwww.evanhamilton.com","2025-08-27T18:47:36.000Z",[18185,18225,18305,18341,18375],{"id":18186,"year":128,"unique_id":18187,"title":18188,"description":18189,"start_date_and_time":1898,"end_date_and_time":17297,"level":18190,"skill_level":347,"location":18191,"livestream":13,"livestream_link":122,"livestream_order":122,"featured":13,"featured_order":122,"related_sessions":18192,"last_modified_time":18193,"registration":141,"session_reservations":141,"reservations_required":141,"registrationCapacityEnable":141,"registrationCapacity":2480,"attachments":18194,"attachments_name":122,"attachments_thumbnails":122,"also_sponsors":18195,"session_type":18196,"session_marketing":18197,"session_sales":18199,"session_customer_success":18200,"session_culture_trends":18202,"session_gtm_data_systems":18204,"session_revops":18205,"session_hubspot_products":18206,"session_networking":18207,"speakers":18208,"sponsors":18222,"locations":18223,"grid_row_span":1216,"grid_row_start":1217,"display_date":18224},"recYoynVZDfXGHG3v","1719840","CoLab 1: The Scale Delusion: Is Personal Touch Dead?","For years, Customer Success, Community, and Customer Support relied on personal touch. But with budgets decreasing and expectations increasing, scale is the word on everyone's lips. How do connection-focused industries thrive in a world focused on digitalization? Join fellow leaders for deep discussion on where customer-focused roles are heading in the age of AI. From existential to tactical, we'll explore shifting trends and leave you with tactics, philosophies, and a reminder that you're not alone. 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Where does the human element fit in between? Google and OpenAI are shaking up the marketing landscape, and we need to become culture builders, not just content creators. When it comes to seeking, understanding, and engaging with communities, there are few tools as effective as Reddit. Hear from two of the architects of modern-day Reddit on how and why community marketing and culture building matters more than ever for your business strategy today.",[9738],[9740],[],"2025-09-09T23:42:23.000Z",[18234,18244],{"id":18235,"width":122,"height":122,"url":18236,"filename":18237,"size":18238,"type":149,"thumbnails":18239},"attW0lZn8CvR0jfn8","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FU-V6-OgruoMDRGkKqaxlAQ\u002FX0SOKjdJFTenlzp6d15Qh_EuPhMScDxlrVJ7yaeprT0XqxMAd9GxKpnOTmRal0Uwg7vz0BH4_S2PE28iQ1sMvk6pPmdaAbWVXNEr7akj4ptWrkZOif7pllOTM4qfoZHw8RRbygYlTM7OE_s5jWCZBncbPXpBO5ZQepBjUPUO0sA9vii0j0d0R-qhl4hiR-8s7VPp-RAzKqBvWbf0FPzApN2cofyYhimW6ZmUTRjJyqtn2NXpfVgippKT6J2Tl-YoyVT8-lLEOiiM9BP4HEe1sw\u002FkLiXYrxb2VOyW-0YGk_8zo9kRun3OsVX142O0rQRSWk","DD2_D2_01_Evan_Hamilton_Will_Cady_What_Comes_After_Content_Marketing_Presentation.pptx.pdf",10229840,{"small":18240,"large":18242},{"url":18241,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FWXARwwONZTxcunoEwAISlA\u002FWN3rgWWaNsi3BMf1fGAwD0JBHlG1f8b7xQduJ11mrmdjVKMHEq1AktJ1JNp1JMB41evBaNmtnoGfWD1b40BRIMR320aurqVQ7iSkYZTvKXkH5ScLceSFp9iexbJzIhana100xt_a4tsmPoeguWamGA\u002FPe968XpLS-r9yhbhJIUh6ip2-JZP_YDwf1KCMZ5Sh1k",{"url":18243,"width":156,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FklUgTUpKlTq6Pxgms0Bdqg\u002Fc76QWhx11KiDhB8pX9D0eBZpy3qbEk96wNi5fCDVPQMMawHoLV7qVSznlC1xGS2fokWoFCVqQaZyKaNg5D2Qj-BzBD2wpq7DmZZCxz7rka5h3Dzy3w6NOUAMaqDB8Vl_hrtYeXLzVzGqa_Pf6ujV8Q\u002FVDZad-5zaIW5zDpAvCXnZY3ZU9UJ5mY36PT3T3xm3XA",{"id":18245,"width":122,"height":122,"url":18246,"filename":18247,"size":18248,"type":149,"thumbnails":18249},"attyNUtvGzDzXlTy3","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F0UG9sqJS-2_5YPxW7e3cXg\u002FRbd0vlql3J3AlXFcPTNLUfypKE8WHVY8H1bATWUvnj9Rn-hvcPluxlj0sdKO7CDcbHev81JZm1xd9_y4m384iKZiO3VnvH7I49qztXs3S05pHhAdohf0G3JwCivhrHXD61TzQCrvqoh73b_Y6OjqgnpT2Sc24VSrL33aglN6PelZDY09AgtVOXGEIiV23_uqLheZCt8FqwzF1JJGhCJg3w\u002F-zHuVdA4laU-2d5dp7ZNImfrFoVW4MmccXIOcSFe9js","INBOUND_2025 - 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In 2023, Will published ”Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics”, a journey into the interior of the human heart and mind, revealing how your inner experience informs who you can be and what you express.  Will was featured in the 2020 AdWeek Top 50 as well as the Top 100 Oncon Icon Marketers for 2021.    Today, Will helps brands navigate the changing world of marketing, culture, and community.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwillcady\u002F","https:\u002F\u002Fwillcady.com\u002F","2025-08-27T18:47:40.000Z",[18217,18220],[],[],[],[1126,1127,16520],{"id":18218,"year":128,"unique_id":18306,"title":18307,"description":18308,"start_date_and_time":12888,"end_date_and_time":18309,"level":18310,"skill_level":347,"location":18311,"livestream":13,"livestream_link":122,"livestream_order":122,"featured":13,"featured_order":122,"related_sessions":18312,"last_modified_time":18313,"registration":141,"session_reservations":141,"reservations_required":141,"registrationCapacityEnable":141,"registrationCapacity":2480,"attachments":18314,"attachments_name":122,"attachments_thumbnails":122,"also_sponsors":18315,"session_type":18316,"session_marketing":18317,"session_sales":18319,"session_customer_success":18320,"session_culture_trends":18322,"session_gtm_data_systems":18324,"session_revops":18325,"session_hubspot_products":18326,"session_networking":18327,"speakers":18328,"sponsors":18338,"locations":18339,"grid_row_span":1216,"grid_row_start":12918,"display_date":18340},"1719834","CoLab 10: The Scale Delusion: Is Personal Touch Dead?","For years, Customer Success, Community, and Customer Support relied on personal touch. But with budgets decreasing and expectations increasing, scale is the word on everyone's lips. How do connection-focused industries thrive in a world focused on digitalization? Join fellow leaders for deep discussion on where customer-focused roles are heading in the age of AI. From existential to tactical, we'll explore shifting trends and leave you with tactics, philosophies, and a reminder that you're not alone. This session is a repeat offering of CoLab 1 (not a series); each occurrence covers the same material.","2025-09-04T23:45:00.000Z",[843],[13874],[],"2025-08-25T15:46:49.000Z",[],[],[],[18318],{"id":3429,"name":3430,"type":865},[],[18321],{"id":382,"name":383,"type":384},[18323],{"id":387,"name":388,"type":389},[],[],[],[],[18329],{"id":18164,"name":18165,"profile_image":18330,"job_title":18179,"company":121,"featured":13,"featured_order":122,"bio":18180,"twitter_handle":122,"linkedin_page":18181,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":18182,"last_modified_time":18183,"sessions":18336,"speaker_type":18337},[18331],{"id":18168,"width":106,"height":106,"url":18169,"filename":18170,"size":18171,"type":110,"thumbnails":18332},{"small":18333,"large":18334,"full":18335},{"url":18174,"width":114,"height":114},{"url":18176,"width":117,"height":117},{"url":18178,"width":106,"height":106},[18186,18217,18218,18219,18220],[],[],[],[1126,1127,13452],{"id":18219,"year":128,"unique_id":18342,"title":18343,"description":18308,"start_date_and_time":2093,"end_date_and_time":2094,"level":18344,"skill_level":347,"location":18345,"livestream":13,"livestream_link":122,"livestream_order":122,"featured":13,"featured_order":122,"related_sessions":18346,"last_modified_time":18347,"registration":141,"session_reservations":141,"reservations_required":141,"registrationCapacityEnable":141,"registrationCapacity":2480,"attachments":18348,"attachments_name":122,"attachments_thumbnails":122,"also_sponsors":18349,"session_type":18350,"session_marketing":18351,"session_sales":18353,"session_customer_success":18354,"session_culture_trends":18356,"session_gtm_data_systems":18358,"session_revops":18359,"session_hubspot_products":18360,"session_networking":18361,"speakers":18362,"sponsors":18372,"locations":18373,"grid_row_span":806,"grid_row_start":545,"display_date":18374},"1719828","CoLab 11: The Scale Delusion: Is Personal Touch Dead?",[843],[13874],[],"2025-08-25T16:46:09.000Z",[],[],[],[18352],{"id":3429,"name":3430,"type":865},[],[18355],{"id":382,"name":383,"type":384},[18357],{"id":387,"name":388,"type":389},[],[],[],[],[18363],{"id":18164,"name":18165,"profile_image":18364,"job_title":18179,"company":121,"featured":13,"featured_order":122,"bio":18180,"twitter_handle":122,"linkedin_page":18181,"facebook_page":122,"threads_profile":122,"tiktok_channel":122,"speaker_website":18182,"last_modified_time":18183,"sessions":18370,"speaker_type":18371},[18365],{"id":18168,"width":106,"height":106,"url":18169,"filename":18170,"size":18171,"type":110,"thumbnails":18366},{"small":18367,"large":18368,"full":18369},{"url":18174,"width":114,"height":114},{"url":18176,"width":117,"height":117},{"url":18178,"width":106,"height":106},[18186,18217,18218,18219,18220],[],[],[],[312,313,2136],{"id":18220,"year":128,"unique_id":18376,"title":18377,"description":18378,"start_date_and_time":249,"end_date_and_time":553,"level":18379,"skill_level":347,"location":18380,"livestream":13,"livestream_link":122,"livestream_order":122,"featured":13,"featured_order":122,"related_sessions":18381,"last_modified_time":18382,"registration":141,"session_reservations":141,"reservations_required":141,"registrationCapacityEnable":141,"registrationCapacity":2872,"attachments":18383,"attachments_name":18404,"attachments_thumbnails":375,"also_sponsors":18405,"session_type":18406,"session_marketing":18407,"session_sales":18408,"session_customer_success":18409,"session_culture_trends":18411,"session_gtm_data_systems":18414,"session_revops":18415,"session_hubspot_products":18416,"session_networking":18417,"speakers":18418,"sponsors":18437,"locations":18438,"grid_row_span":545,"grid_row_start":310,"display_date":18439},"1673915","ENCORE: What Comes After Content Marketing","ENCORE due to popularity! Content was King, then A.I. became God. Where does the human element fit in between? Google and OpenAI are shaking up the marketing landscape, and we need to become culture builders, not just content creators. When it comes to seeking, understanding, and engaging with communities, there are few tools as effective as Reddit. Hear from two of the architects of modern-day Reddit on how and why community marketing and culture building matters more than ever for your business strategy today.",[2867],[2869],[],"2025-09-09T23:17:18.000Z",[18384,18394],{"id":18385,"width":122,"height":122,"url":18386,"filename":18387,"size":18388,"type":149,"thumbnails":18389},"attgtwukWsQKtZiyD","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FFwIeKdeySmsNTv7RIos-UA\u002FW_nIt-uhVQ1XrgZWO6qY7fLXUIsGG5CzTHToBY2dVvH-n_4WQBxI__5nRFCTeapSjTDrBlwgLR2SvBSr_7tLfS78rHLTgVP0e_WTdKtE8cy8FbFFDfoTz3fX_gd8DWHWwXSHOxfXZ18Vfx6co1tf2zRuTWqkUYNbyiQurSC49_Af3C7yIVYze3pTJHYeg45AzOiCa93rRQpWNAo2_xNAt4e-eY6x5TPC5mAeZLWO0kPBflQvuoZQtGX57rWPAkP784dL7oFPLOy_0zK_m1Beag\u002Fr0lVSolJkCnjzuHER0F_Cexr-jZ8MPKHC-wZETqTzaQ","DD1_D3_02_Evan_Hamilton_Will_Cady_ENCORE_What_Comes_After_Content_Marketing_Presentation.pptx.pdf",10229855,{"small":18390,"large":18392},{"url":18391,"width":153,"height":114},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F8SRh0OBQLmhDwuLzdZHB_g\u002FbUqrXRxwc-sDtsu6mQJ3X7g8iaNJGGtnsfIPd1GZRgPQHBZMEVc-O9PGTaEBxpVdWU-dK_YXfG3xUB774Xe3eKdjhDXGGQgEW8B604xFMTKOqr1srILwn__Lfecw5IPkDxm6BVy6sVLamLL2ZDt6hQ\u002Ft9pflMmK0ZdmWTpK6em22kcSeYfHF2qadtOwEXbzOSk",{"url":18393,"width":156,"height":117},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FOwA8GqDrHFSzbJ7Ey9AmLg\u002FOaSRWOVMGeaZPZrO9EcFw4FD4jspDnJ5yBZNTMSP6KMvfwa8q8Ph4qlmka_817SZKy_NQa9nmB4V28Qjkxn4bBWrKhYXezEGbw-L7mRkVlkcoGQGGQQsdi8aFCpX9G0OMqrF-fpTFYgH9iPwsAtP1g\u002F9Sj4wFlSrmyl7S13TOU7O0Qyr7PxVXm39MJ0uD-c8Xg",{"id":18395,"width":122,"height":122,"url":18396,"filename":18397,"size":18398,"type":149,"thumbnails":18399},"attnEVhBq8aZ0eLSr","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FQozNlkMLyKDbwJKALrV23Q\u002FpMHweLx7Ixfdqc-dR_Uzl0pabW2wowr1xWLTgjzcpEKGf2V9ScKGCz3wlXR420MC3CXnkg0SGhxHhJ2Zx0vU5VJC4iQSvLhO3p3sV_d4wE-8WnBCoWHCjGrbyX8I-40QXdO9_LRaUicjAxxALVF2E0fOj7tA4bTuAc-h3bnLURALrsh5wR1IbG-sqFSH2SpOIQ1AuQ7mEw0u8SN3n4XcNfLOsiIFlN7ULmi5tiw5udI\u002F2ybKbc_wEZla_YP6Q43GHPnz88qYOjwDrtS45PXAHVk","INBOUND_2025 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Prior to its acquisition by HubSpot earlier this year, he served co-founder and CEO at Frame AI, a VC-backed AI platform that connected unstructured data to enterprise business processes.  George's career has included building AI systems for automated trading, education, bioinformatics, and defense applications.  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Explore the redesigned Marketplace with unified search for new apps & AI tools like Breeze Agents. Discover a personalized storefront with smarter search and learn how AI within the Marketplace helps solve for jobs to be done, bridge gaps, unifies data, and more. Open to all audiences. 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The goal is to offer a small plug-and-play AI toolkit for every attendee to begin automating their own team’s processes, and do more with 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