The Best of INBOUND 2025: Top-Rated Sessions, Breakout Stars, and Hidden Gems

Three days. 13K+ attendees. A special HubSpot edition of Hot Ones. Our West Coast debut was 🔥.

Now, as we wrap up a year defined by AI, new marketing frameworks, and a reminder that some learning experiences and connections can only happen in person, we’re shining a spotlight on the 2025 sessions that stood out.

We dug into the data—attendance, session ratings, survey responses—and surfaced the top sessions that inspired, challenged, and changed the game.

Let’s get into it.👇

Crowd Magnets: The Most Attended INBOUND 2025 Sessions

Many sessions filled up, but these packed the house. Swipe through for the sessions that topped the attendance chart this year:

Top 10 Most Attended Sessions at INBOUND 2025:

10. Endless Customers: How to Build a Brand That’s Built to Last – Marcus Sheridan

9. Counterintuitive Tactics Smart Marketers Can Exploit – Nancy Harhut

8. Zero-Click SEO Conversion Strategies: AI and Google Search – Dale Bertrand

7. How We're Actually Using AI To Drive Real Revenue – Eric Siu & Neil Patel

6. NEW: Email Marketing: Test This, Not That – Jay Schwedelson

5. HubSpot Admin Pro Tips: Hidden Gems and Advanced Techniques – Kyle Jepson

4. AI Email That Converts—Without Sounding Like a Robot – Ari Echt-Wilson

3. Content That Scales Your Impact, Not Your Output – Scott Berchman, Andi Bricklin, Rachel Ousley, Libby Rodney

2. HubSpot Admin Essentials: Core Features Every Admin Should Master – Kyle Jepson

1. HubSpot Spotlight – Yamini Rangan & Karen Ng

Breakout Superstars: The 5 Highest-Rated Sessions

We love data-backed insights and so does the INBOUND community. These breakout sessions attracted a crowd and delivered, earning top marks in attendee ratings.

The 5 Highest-Rated Breakout Sessions of INBOUND 2025:

5. AEO for the CMO: An Actionable Maturity Model – Guy Yalif (4.87)

4. Teardown Live! Sales Navigator InMail – Daniel Disney (4.88)

3. 2025 B2B Trends for the Contrarian Marketer – Tyrona Heath (4.9)

2. NEW: Email Marketing: Test This, Not That – Jay Schwedelson (4.98)

1. HubSpot Admin Essentials: Core Features Every Admin Should Master – Kyle Jepson (5.0)

Rising Stars: The First-Time Speakers Who Absolutely Crushed It

Talk about making an entrance. Every year, new voices step onto the INBOUND stage and every year, they bring fresh energy, new ideas, and powerful perspectives. These first-time speakers delivered some of the highest rated sessions at INBOUND 2025:

Highest Rated Sessions from First-time Speakers

The TwoEleven Matrix™: Solving the Marketing Memory Problem – Emma Pitts
Drive CRM Adoption With Gamification and Behavioral Science – Rebecca Harris
HubSpot Sales, Unfiltered – Brenda Lando Fridman, Tyler Rhodes, Will O’Toole, Katie Walsh
Interactive Workflow Automation LIVE! – Will DePeri, Alexis Eaglin, Tyler Samani-Sprunk, Ali Schwanke
Beyond Acquisition: Turning Users Into Lifelong Customers – Enrique Hoyos
No More Pilots: The Insider Playbook for Shipping AI Agents – Sylvain Perron
Centering Culture in the Future of AI – Erin Reddick

Community Favorites: The 5 Highest-Rated Meetups

This is what makes INBOUND special: the networking, connections, and meaningful conversations. These Meetups earned top marks from the community, reminding us why showing up IRL is so worth it.