[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"redirects:L2Jsb2cvaW50cm9kdWNpbmctdGhlLWV4Y2hhbmdlcw==":3,"all-global-data":4,"page:L2Jsb2cvaW50cm9kdWNpbmctdGhlLWV4Y2hhbmdlcw==":95,"getAuthor-ea7f9b0a4be34ff8a5acace0c10cf8fa":359,"speaker-null":375,"blogs:featured":42949,"session-null":43496},{},{"data":5},{"header":6,"socials":44,"environment":63,"newsletter":64,"footerData":69,"announcementBannerText":94},{"logoAltText":7,"menu":8,"logo":43},"IN26 Logo ",[9,14,23,28,33,38],{"id":10,"label":11,"url":12,"priority":13},"-146720029","Register","\u002Fregister",false,{"id":15,"label":16,"url":17,"priority":13,"subitems":18},"1009301431","Agenda & Speakers","\u002Fagenda-speakers",[19],{"id":20,"label":21,"url":22},"1453007338","2025 Archive","\u002F2025-sessions",{"id":24,"label":25,"url":26,"priority":13,"subitems":27},"-120865837","Become a Sponsor","\u002Fsponsors",[],{"id":29,"label":30,"url":31,"priority":13,"subitems":32},"1592146690","Blog","\u002Fblog",[],{"id":34,"label":35,"url":36,"priority":13,"subitems":37},"922604415","Help","\u002Fhelp",[],{"id":39,"label":40,"url":41,"priority":13,"subitems":42},"2114980093","Store","https:\u002F\u002Fshop.hubspot.com",[],"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa1011aa26b104c4ebcfe37e87247da55",[45,48,51,54,57,60],{"type":46,"url":47},"linkedIn","https:\u002F\u002Flinkedin.com\u002Fcompany\u002Funboundevent",{"url":49,"type":50},"https:\u002F\u002Finstagram.com\u002Funboundevent","Instagram",{"url":52,"type":53},"https:\u002F\u002Fwww.tiktok.com\u002F@unboundevent","tiktok",{"url":55,"type":56},"https:\u002F\u002Fwww.facebook.com\u002Funboundevent","facebook",{"type":58,"url":59},"YouTube","https:\u002F\u002Fwww.youtube.com\u002F@HubSpotLive",{"type":61,"url":62},"twitter","https:\u002F\u002Fx.com\u002Funboundevent","Unbound",{"headline":65,"subHead":66,"subText":67,"buttonText":68},"Stay ahead of what’s next. Get first access to UNBOUND news and updates. ","","\u003Cp>\u003Cspan style=\"font-size: 14px;\">We're committed to your privacy. HubSpot uses the information you provide us to contact you about UNBOUND and other HubSpot events.\u003C\u002Fspan> \u003Cspan style=\"font-size: 14px;\">You may unsubscribe from these communications at any time. For more information, check out our \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">privacy policy\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\"> and UNBOUND \u003C\u002Fspan>\u003Ca href=\"http:\u002F\u002Flegal.hubspot.com\u002Funbound-2026\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">terms and conditions\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\">.\u003C\u002Fspan>\u003C\u002Fp>","Subscribe",{"cta":70,"newsletterSubText":76,"footerLinks":77},{"page":71,"shortLabel":11,"label":75,"title":11,"url":12},{"@type":72,"id":73,"model":74},"@builder.io\u002Fcore:Reference","094aed3e7b8b4d5dac6b0aeb6fc898a8","page","Register Now","\u003Cp>Stay ahead of what’s next.\u003C\u002Fp>\u003Cp>Get first access to INBOUND news and updates.\u003C\u002Fp>",[78,82,86,90],{"id":79,"label":80,"url":81,"priority":13},"307878257","Privacy Policy"," https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w",{"id":83,"label":84,"url":85,"priority":13},"-697432171","Website Terms of Use","https:\u002F\u002Flegal.hubspot.com\u002Fwebsite-terms-of-use",{"id":87,"label":88,"url":89,"priority":13},"-1027445700","Terms & Conditions","http:\u002F\u002Flegal.hubspot.com\u002Funbound-2026",{"id":91,"label":92,"url":93,"priority":13},"-2018023638","Code of Conduct","https:\u002F\u002Fhelp.unbound.com\u002Funbound-code-of-conduct","\u003Cp>General Admission tickets are selling fast! Save $200 before prices jump to $1,399. \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Register now\u003C\u002Fa>.\u003C\u002Fp>",{"createdDate":96,"id":97,"name":98,"modelId":99,"published":100,"query":101,"data":107,"variations":349,"lastUpdated":350,"firstPublished":351,"previewUrl":352,"testRatio":151,"screenshot":353,"createdBy":354,"lastUpdatedBy":354,"folders":355,"meta":356,"rev":358},1774539166080,"40ab3acd8c6a40958c58d45fdea4de82","Find Your People at UNBOUND 2026: Introducing The Exchanges","86667eddacea4729bf216765f5f9e5cd","published",[102],{"@type":103,"property":104,"operator":105,"value":106},"@builder.io\u002Fcore:Query","urlPath","is","\u002Fblog\u002Fintroducing-the-exchanges",{"image":108,"excerpt":109,"description":110,"category":111,"title":98,"themeId":13,"tags":112,"imageAltText":114,"datePublished":115,"author":116,"environment":119,"blocks":120,"url":106,"state":342},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F81d3f391e372415e8ea2528f1b231ef8","For many attendees, the most valuable part of UNBOUND isn’t just what they learn—it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched.\n\nBut as the event continues to grow, so does the challenge of making those connections feel meaningful and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.","Discover The Exchanges, a new networking experience at UNBOUND 2026 designed to help you connect through role, industry, and identity.","Announcements",[113],"Networking","INBOUND attendees networking",1774929600000,{"@type":72,"id":117,"model":118},"ea7f9b0a4be34ff8a5acace0c10cf8fa","author","Production",[121,135,184,192,231,241,278,287,299,308,319,330],{"@type":122,"@version":123,"id":124,"component":125,"responsiveStyles":131},"@builder.io\u002Fsdk:Element",2,"builder-df75bff4584b4614a8964b3891ab3043",{"name":126,"options":127,"isRSC":130},"Text",{"text":128,"blockIndex":129},"\u003Cp>For many attendees, the most valuable part of UNBOUND isn’t just what they learn—it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched. \u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit;\">But as the event continues to grow, so does the challenge of making those connections feel real and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Are The Exchanges at UNBOUND 2026?\u003C\u002Fh4>\u003Cp>The Exchanges are a new networking experience at UNBOUND 2026—a dedicated destination on the show floor helping attendees connect through shared roles, industries, and identities.\u003C\u002Fp>\u003Cp>Instead of relying on scheduled Meetups alone, The Exchanges create always-on environments where relationships form naturally throughout the day.\u003C\u002Fp>\u003Cp>Inside The Exchanges, you’ll find:\u003C\u002Fp>\u003Cul>\u003Cli>Settings made for conversation, not just attendance\u003C\u002Fli>\u003Cli>Interactive, experiential elements that get people talking\u003C\u002Fli>\u003Cli>Curated moments layered into a continuous, come-and-go experience\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Think of it as your home base for networking at UNBOUND. It’s a place you can return to between sessions, after a keynote, or whenever you’re ready to meet someone new.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Three Ways to Network and Find Your Community at UNBOUND\u003C\u002Fh4>\u003Cp>At the center of The Exchanges are three distinct areas, each built around a different way people come together.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Sync (Role-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sync is where you meet with people who do what you do. Whether you’re a marketer, sales leader, RevOps pro, customer success manager, or founder, this space brings together professionals navigating similar day-to-day challenges.\u003C\u002Fp>\u003Cp>Here, conversations move quickly from introductions to insights:\u003C\u002Fp>\u003Cul>\u003Cli>What’s working right now\u003C\u002Fli>\u003Cli>What’s changing in your role\u003C\u002Fli>\u003Cli>What you’re testing next\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If you’ve ever wanted to skip the small talk and get straight to honest peer conversations, The Sync is your place.\u003C\u002Fp>",0,true,{"large":132},{"lineHeight":133,"height":134},"normal","auto",{"@type":122,"@version":123,"id":136,"component":137},"builder-122a21ad43954b05a583d8c1ef7e3de9",{"name":138,"options":139,"isRSC":130},"Columns",{"columns":140,"space":182,"stackColumnsAt":183,"reverseColumnsWhenStacked":13,"blockIndex":151},[141,162,172],{"blocks":142},[143],{"@type":122,"@version":123,"id":144,"component":145,"responsiveStyles":154},"builder-ce0d3df2067f4d4890088672bc23ab4b",{"name":146,"options":147,"isRSC":153},"Image",{"image":148,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc5d50aa0f21b42549863430df360c4e7","cover","center",1,1080,null,{"large":155,"small":160},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},"relative","100%","20px","hidden",{"marginTop":161,"marginBottom":161},"10px",{"blocks":163},[164],{"@type":122,"@version":123,"id":165,"component":166,"responsiveStyles":169},"builder-eeaf91891c6e4c8d82e0715f4ee0ecd8",{"name":146,"options":167,"isRSC":153},{"image":168,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F82ed08fdc8354a7dbba3d84efda4d448",{"large":170,"small":171},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},{"marginTop":161,"marginBottom":161},{"blocks":173},[174],{"@type":122,"@version":123,"id":175,"component":176,"responsiveStyles":179},"builder-d1adfbbf14204ffaa19ab4aee8a941a1",{"name":146,"options":177,"isRSC":153},{"image":178,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9771856ce459451eb9e1657b6a1e94fe",{"large":180,"small":181},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},{"marginTop":161,"marginBottom":161},20,"tablet",{"@type":122,"@version":123,"id":185,"component":186,"responsiveStyles":189},"builder-17ca65fae1b940f19fe18ebfa1ef1561",{"name":126,"options":187,"isRSC":130},{"text":188,"blockIndex":123},"\u003Cp>\u003Cstrong>The Sector (Industry-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sector is where you talk shop with people in your world. From SaaS and healthcare to finance, manufacturing, and beyond, it’s built for industry-specific connection.\u003C\u002Fp>\u003Cp>Because while great ideas can come from anywhere, context matters.\u003C\u002Fp>\u003Cp>Inside The Sector, you’ll find discussions grounded in:\u003C\u002Fp>\u003Cul>\u003Cli>Shared market challenges\u003C\u002Fli>\u003Cli>Industry trends and shifts\u003C\u002Fli>\u003Cli>Real-world applications of strategy\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s where your industry comes to life through the people building it.\u003C\u002Fp>",{"large":190,"small":191},{"lineHeight":133,"height":134},{"marginTop":158,"marginBottom":158},{"@type":122,"@version":123,"id":193,"meta":194,"component":195},"builder-332f7b2ad40a49eb9393818c626ab8ca",{"previousId":136},{"name":138,"options":196,"isRSC":130},{"columns":197,"space":182,"stackColumnsAt":183,"reverseColumnsWhenStacked":13,"blockIndex":230},[198,208,219],{"blocks":199},[200],{"@type":122,"@version":123,"id":201,"component":202,"responsiveStyles":205},"builder-83db70bc8c6c4be49b928d9a1b4972f1",{"name":146,"options":203,"isRSC":153},{"image":204,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2d7270dcbf4a4da582a8df620e9b25f7",{"large":206,"small":207},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},{"marginTop":161,"marginBottom":161},{"blocks":209,"width":218},[210],{"@type":122,"@version":123,"id":211,"component":212,"responsiveStyles":215},"builder-ca1d1d440f2e43dcac26a2aec696ba6c",{"name":146,"options":213,"isRSC":153},{"image":214,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1ae5168563c840a2b818f133943000b8",{"large":216,"small":217},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},{"marginTop":161,"marginBottom":161},33.333,{"blocks":220,"width":229},[221],{"@type":122,"@version":123,"id":222,"component":223,"responsiveStyles":226},"builder-63a7b429a00145f8a248713cd91662ad",{"name":146,"options":224,"isRSC":153},{"image":225,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F724cb22c59fa44f48865d7f6df34f4a2",{"large":227,"small":228},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},{"marginTop":161,"marginBottom":161},33.334,3,{"@type":122,"@version":123,"id":232,"meta":233,"component":234,"responsiveStyles":238},"builder-719d9674ef02435f9eefb86f42802e6d",{"previousId":185},{"name":126,"options":235,"isRSC":130},{"text":236,"blockIndex":237},"\u003Cp>\u003Cstrong>The Spot (Identity-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Spot has long been a meaningful part of INBOUND—a space centered around identity-based communities that create room for dialogue beyond the day-to-day of work.\u003C\u002Fp>\u003Cp>In 2026, that foundation remains but the experience expands.\u003C\u002Fp>\u003Cp>The Spot is evolving from a series of moments into a format fit for deeper, more continuous engagement. Attendees can return to The Spot whenever they’re ready to engage, reflect, or meet someone new.\u003C\u002Fp>\u003Cp>This next chapter builds on what attendees have loved, while introducing:\u003C\u002Fp>\u003Cul>\u003Cli>More ways to participate and interact\u003C\u002Fli>\u003Cli>More opportunities for spontaneous exchange\u003C\u002Fli>\u003Cli>More room for community to take shape in real time\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s a space you can belong to throughout the entire UNBOUND experience.\u003C\u002Fp>",4,{"large":239,"small":240},{"lineHeight":133,"height":134},{"marginTop":158,"marginBottom":158},{"@type":122,"@version":123,"id":242,"meta":243,"component":244},"builder-121af32206ff475abe36ad7860fb5a8c",{"previousId":193},{"name":138,"options":245,"isRSC":130},{"columns":246,"space":182,"stackColumnsAt":183,"reverseColumnsWhenStacked":13,"blockIndex":277},[247,257,267],{"blocks":248},[249],{"@type":122,"@version":123,"id":250,"component":251,"responsiveStyles":254},"builder-ee18dfc1e00f4c40a10b441f668ab6d0",{"name":146,"options":252,"isRSC":153},{"image":253,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4fa81ecaf5914b9998e3c314c3668120",{"large":255,"small":256},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},{"marginTop":161,"marginBottom":161},{"blocks":258,"width":218},[259],{"@type":122,"@version":123,"id":260,"component":261,"responsiveStyles":264},"builder-32d6faa799d44398a2e4588eb7ad76c9",{"name":146,"options":262,"isRSC":153},{"image":263,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F46a0413c665b4582b9c6b03020336c9f",{"large":265,"small":266},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},{"marginTop":161,"marginBottom":161},{"blocks":268,"width":229},[269],{"@type":122,"@version":123,"id":270,"component":271,"responsiveStyles":274},"builder-444837e2b35a432898c41c6f190008a4",{"name":146,"options":272,"isRSC":153},{"image":273,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2ea40c7f7a8e48acb6a15b0b019a49c8",{"large":275,"small":276},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},{"marginTop":161,"marginBottom":161},5,{"@type":122,"@version":123,"id":279,"component":280,"responsiveStyles":284},"builder-4b7410e6000144558dfa252c58c7c3e9",{"name":126,"options":281,"isRSC":130},{"text":282,"blockIndex":283},"\u003Ch4>\u003Cstrong>From Meetups to a More Dynamic Experience\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>If you’ve attended INBOUND before, you might be familiar with Meetups: scheduled networking moments designed to bring communities together around shared roles, industries, or identities.\u003C\u002Fp>\u003Cp>Those are growing alongside our new event experience.\u003C\u002Fp>\u003Cp>Meetups will now live within all three Exchanges—The Sync, The Sector, and The Spot. Each space will shift between more active, facilitated moments and more open, conversational environments, depending on the programming.\u003C\u002Fp>\u003Cp>This means you can:\u003C\u002Fp>\u003Cul>\u003Cli>Join a curated Meetup when it’s happening\u003C\u002Fli>\u003Cli>Stay and continue the dialogue after it ends\u003C\u002Fli>\u003Cli>Or drop in anytime to connect more casually\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Instead of existing as standalone sessions, Meetups are now woven into the fabric of The Exchanges, creating a flow between structured moments and open-ended ones.\u003C\u002Fp>\u003Cp>The result is networking that feels less like a schedule to follow and more like a space to be part of.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Why Networking at UNBOUND is Evolving\u003C\u002Fh4>\u003Cp>Networking has always been core to UNBOUND. But the way people connect has changed.\u003C\u002Fp>\u003Cp>Today’s attendees aren’t looking for more calendar blocks. They’re looking for:\u003C\u002Fp>\u003Cp>Conversations that feel natural, not forced\u003C\u002Fp>\u003Cp>Communities that reflect who they are and what they do\u003C\u002Fp>\u003Cp>Spaces where they can drop in, engage, and stay as long as they want\u003C\u002Fp>\u003Cp>At the same time, UNBOUND is a global event with over 13,000 attendees. That scale is powerful but it also raises an important question: How do you make a big event feel personal?\u003C\u002Fp>\u003Cp>The Exchanges are our answer. They’re turning a large, high-energy event into a series of smaller, more meaningful community moments without losing the magic of scale.\u003C\u002Fp>",6,{"large":285,"small":286},{"lineHeight":133,"height":134},{"marginTop":158,"marginBottom":158},{"@type":122,"@version":123,"id":288,"component":289,"responsiveStyles":296},"builder-a9624363527244629f9e52e21203f181",{"name":146,"options":290,"isRSC":153},{"image":291,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":292,"lockAspectRatio":13,"height":293,"width":294,"blockIndex":295},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fbb6b0a1afa024d6fa4cc5a90d8aca979",0.617,1233,2000,7,{"large":297},{"width":157,"position":156,"minHeight":158,"minWidth":158,"overflow":159,"maxWidth":298,"marginLeft":134,"marginRight":134,"marginTop":158,"marginBottom":158},"703px",{"@type":122,"@version":123,"id":300,"component":301,"responsiveStyles":305},"builder-3170bb07cb4846dab92ad5f60b7d01eb",{"name":126,"options":302,"isRSC":130},{"text":303,"blockIndex":304},"\u003Ch4>\u003Cstrong>Find Your People at UNBOUND 2026\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>UNBOUND is a place where ideas grow. In 2026, it’s also where connection grows: more naturally, more intentionally, and more meaningfully than ever before.\u003C\u002Fp>\u003Cp>The Exchanges are your invitation to be part of that.\u003C\u002Fp>\u003Cp>Come for the sessions. Stay for the community. 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Mark was ranked #19 in Forbes' Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.  Mark is active with a number of startups as a board of director’s member, advisory board member, and investor.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmarkroberge\u002F","https:\u002F\u002Fwww.stage2.capital\u002F","2025-06-17T20:06:43.000Z",[1195,1108],"recM6svx7ozs8bcFa",[],{"id":1198,"name":1199,"profile_image":1200,"job_title":1213,"company":399,"featured":13,"featured_order":153,"bio":1214,"twitter_handle":153,"linkedin_page":153,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":1215,"last_modified_time":1216,"sessions":1217,"speaker_type":1218},"recqdZKai2d9l13dE","Ben Berkley",[1201],{"id":1202,"width":384,"height":384,"url":1203,"filename":1204,"size":1205,"type":388,"thumbnails":1206},"attjYkTF66sKszBdq","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F3Roaf9S4ZANI8v_YCItrBg\u002Fm9I9f5hoWFOZ6N4yQK5vnQRwIiRN_jx9-CgZyf7dqt1irQc1iP8sluaJLFra6hRVhSRlXKhWJbQdrH_wyK48wIX6R05ERiuQI97ci8vbmIXre-O60ROnCKpYlye0S0zPkfuwtT5XolUvunhOn0aX7MZBggf7DbQGimi9dC_XZOo\u002FaQshxUfN14u8yt7MnQXaIHTATkgocmfyBVv5Eml2Fa0","Ben Berkley.png",1036816,{"small":1207,"large":1209,"full":1211},{"url":1208,"width":392,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FX0PEpkMvJOF0rnhmiJhWpQ\u002FbyNiz-7jagg0xTBk3_XB0kjHiEL0eFpqlxa6aoAj-1IxNeEhX1Yx6fqhyaqpleFSpyKxQECUSMs4CqqRbg7yPu2XS8-jy8wECjNBPACBabcoFeSMf2UdGC4yC6ZvY2TDyAChqtLUzXknAhoI0OSkxw\u002FqCHng5LOeqBNegVAJsy0pfVGYRGYAq7KJ2ZhRDN43CE",{"url":1210,"width":395,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FeHI4GnxjHXXaIczS8YdpNQ\u002FG7rksX3SkUhX8_9jYpmXfLLCbTD2rIIHjvEPWkE6w3t9vgVJJCghUHa0-o9y8gmLs3wDdR8x5UQeqPwZ-irx7SohO-L7dBPBbpP1fV8ODj55Z1cqNLbQCV_t8LV7mqhvheBBPGRMJDDmDGAS0JTo3Q\u002FBNKmSPodugZKaJcBTa1DdV_MIIoCcBT9q5TS0lo2ZVs",{"url":1212,"width":384,"height":384},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fvo0c1ecA0OfXzfCJfzp9RA\u002FsKEHRhYAXJHZNcCpap6aDaMQvrjjxbP178hZS0f5l5yezETKXrnhL9tgH22VCPhiTfDOajPlS_AjVka_SLpi17Yc2cdQJntgtd_vl95nO40JDTFkJdxDdaSmjc-p7WvBhi18wy8ZpKjD22d6X7bmbg\u002FHOtHMCV2oI986l6-3BYUI0vsni_GTch57Amhz3GItxc","Editor in Chief, The Hustle","Ben Berkley is the editor in chief of The Hustle, a daily business newsletter keeping millions of entrepreneurs up-to-date on the day's most interesting headlines. Prior to joining HubSpot Media in 2023, he led the editorial team at The Onion, and was a founding editor of ClickHole, The Onion’s acclaimed satirical spin-off site. Ben oversees HubSpot Media's network of world-class newsletters, including Mindstream, Masters in Marketing, and The Pipeline.","thehustle.co","2025-08-26T14:13:17.000Z",[1108],[],{"id":1220,"name":1221,"profile_image":1222,"job_title":1235,"company":1236,"featured":13,"featured_order":153,"bio":1237,"twitter_handle":1238,"linkedin_page":1239,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":1240,"last_modified_time":1241,"sessions":1242,"speaker_type":1243},"recHvt46HItWR6DGD","Nathan Lands",[1223],{"id":1224,"width":384,"height":384,"url":1225,"filename":1226,"size":1227,"type":388,"thumbnails":1228},"attd9CTGPXQfuS3cM","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FtKKaYTHpay9n9LSfUaArdQ\u002FUloAtav2vRH3eYJRcEygOb6zPw_sUEbO2kM-xHgGnDsCK9g5znwn_a67kaQpp0q8VqyLxI0qcZWpctPV7GjfIRuycRSFjXNAyyK5E51jiFYiUym_mC-cr0T8JZfgdQFznAej_5ClgkyqoGvjRgzDUYf2dH7dZ3GTNzDwB4b_7jM\u002FskfNdoXrCkA7-YYRSAb8LlunahSmFmfOv7SCk_2kGfo","Nathan Lands.png",875558,{"small":1229,"large":1231,"full":1233},{"url":1230,"width":392,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FM76Hq1_9BD_MBwMc9vTveg\u002F46KOumsU15SMhu4EKd9onC0Q24SGOW_gTBznaQFQL8RqZtYShk6hSevoWZetC96vfcCRTYtKhr59SllATwaWo92tIbFH2Pew5yvDlSm5sv63EQ2m9ZVcwX1tO9oRvMIXr_RPv4apNkxoYhVpYZFPRw\u002Fq2JO433WtbY-veSSQnqFBhC_JppjFCZ2ZarFFNchvS8",{"url":1232,"width":395,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fsf-C7wqXPFe83VTPA-eRiQ\u002Fo_9bJJ7OzlS4xj48KLybg3aldDdHYmnxl81xCQmMaQu3ax6tnEomQFC1eEACKvZQcC9qmoBbN_2cGmqoh_9UeWIBZw2mAJcPnwI-1FPuuFFyDZsYshr1XBmhhJY4h57pW2owhd-zP88jJNsM0f4iVg\u002FruX39D7-nQm0e_ELpGSKMlZ06ljjtVkPI2BmM6zEE0s",{"url":1234,"width":384,"height":384},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FZqHwXVn5vW-denhpYbeivQ\u002FpfqKMTtShqf9qb2-maTIdGkl2ZmUAIYIK-qJGq8r1cT6loMSUdkT52ePCCYXgfgI3NFkVzfQwBIEqreB2odYyBHfzyYiTRpHbHN4HFK3sqNqjikMWNwkKHipN8ozbfa9Vvilj_U0TwNcR21mffhvLw\u002FqKrWxk_DDkZP4LUMboCMUJEBzw5ao9-XurEf7WUqhX4","CEO","Lore.com","Nathan Lands hosts The Next Wave, HubSpot's original AI podcast, and is founder of Lore.com, now acquiring and operating hyperscale AI data centers. Based in Japan, he also invests in high-growth AI startups through Lands Capital, backed by leading AI influencers. A repeat founder who built successful gaming and tech ventures across Silicon Valley and Kyoto, Nathan publishes Lore Brief, an AI business newsletter with over 40,000 readers, and advises Factory.ai and other breakout AI companies.","NathanLands","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnathanlands\u002F","https:\u002F\u002Flore.com","2025-08-25T21:10:10.000Z",[1108],[],{"id":1084,"name":1085,"profile_image":1245,"job_title":1099,"company":1100,"featured":13,"featured_order":153,"bio":1101,"twitter_handle":153,"linkedin_page":1102,"facebook_page":153,"threads_profile":153,"tiktok_channel":1103,"speaker_website":1104,"last_modified_time":1105,"sessions":1251,"speaker_type":1252},[1246],{"id":1088,"width":384,"height":384,"url":1089,"filename":1090,"size":1091,"type":388,"thumbnails":1247},{"small":1248,"large":1249,"full":1250},{"url":1094,"width":392,"height":392},{"url":1096,"width":395,"height":395},{"url":1098,"width":384,"height":384},[1108],[],{"id":1254,"name":1255,"profile_image":1256,"job_title":1269,"company":1270,"featured":13,"featured_order":153,"bio":1271,"twitter_handle":1272,"linkedin_page":1273,"facebook_page":1274,"threads_profile":153,"tiktok_channel":1275,"speaker_website":1276,"last_modified_time":1277,"sessions":1278,"speaker_type":1279},"recwrI3TjufQkIKsb","Marina 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She's a 2x founder with a background in investment banking with over $1B in M&A and capital markets experience and early-stage venture capital. Taylor brings deep expertise in finance, fundraising, and scaling startups. She has traveled extensively across the globe, combining her passion for food and culture with her mission to help restaurants thrive in the digital age. 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She earned her MBA from Stanford Graduate School of Business, where she met her co-founder, Caden, and is a proud UVA alum.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjinnychen\u002F","https:\u002F\u002Fcellocloset.com",[1108],[],{"id":1373,"name":1374,"profile_image":1375,"job_title":1388,"company":1389,"featured":13,"featured_order":153,"bio":1390,"twitter_handle":153,"linkedin_page":1391,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":1392,"last_modified_time":1347,"sessions":1393,"speaker_type":1394},"recXWuB3bnJgb1rcT","Joshua Perk",[1376],{"id":1377,"width":384,"height":384,"url":1378,"filename":1379,"size":1380,"type":388,"thumbnails":1381},"attaRk4RrFmxEPRNc","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FTJc_s4eiANxQUmbwwoGvLg\u002FusEhCFwsawtxNqm_gh3XMF7qPk-3U9CIfiURUaUByKf272m66n-Y-LD8RLAaZLr6HomMzuFupaXI3TWSFiJ7_4-7XOpdTVCnH9C6G_Ql8Wa0uN_zKvWf5xOydA8KS_qHwCex3X0WTJlQoPh53dg0P4wunLB4U5en7fuTs7x-Omw\u002FzL9rFssljilhMIQO8J3UAjIpY0_TaGPtP0upOTnkc-E","Joshua Perk.png",1122094,{"small":1382,"large":1384,"full":1386},{"url":1383,"width":392,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FIXStvgCC1mp9NcHMK4-NuQ\u002FRQJIKIZMH68jNp_7LyCBGNKPf4cN_SepZUl8Zfuf1davvkD08PddQOYL5veqAFu8gZ0rQg6coZPoyM9SMJhChr778VUyk4YdmqwP3B4G34bFGyPWwtjDe8FQhPToUHuvIErKLv0ZGBMo-1alsMarEA\u002FBw43kzn9Vi9C04FRQ2MxRJeO9HPXnBvYycmukK9JcfY",{"url":1385,"width":395,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F2R3WzAK81rPYAdqASbU1eg\u002FwuxqrnrFySP5-t_ogg7ubW2LuNQJI8698h3nI8sYOCL1ikGWg963crLEXvO96cJfgzsDD72DsskFqfmJ-itDu5vMNs3pnBxLG2W_-alt8LrHHBJkYnFoDVXga8cU_9Arl6jmBdhdt0v9DFdWPhHlVA\u002F4sCr0C01h0rFTDEBd4THLrVdvxaS-2K_udzX04xFyAU",{"url":1387,"width":384,"height":384},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FabDclCnWdMkAaBDd9SrFTQ\u002FLOe8mrYVmGTvWMspYv6LFTpFaoahZznduh0eMQDnITMAgU1hCzAulftDNYNDnaOkvHk3ka-DwYIkzT74-7WwOqioL--7Xuf77xECmuaBXtZ-cMkFW_odWOJnqo90BB9967ikGd8YUx_f3wOE2Blrow\u002FKD_G4UQsmtfdd6bor1i1AHp8gYtbapuYJ73LYoQ3x5c","CEO and Founder","Vector","Josh is the CEO and founder of Vector — the contact-based advertising platform that builds precise audiences using your CRM, buying signals, and shows exactly who engaged. 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See how Breeze Assistant, integrated with HubSpot and your tools, helps you get more from your shared knowledge.","2025-09-04T17:30:00.000Z","2025-09-04T17:45:00.000Z",[1521]," Hall E (Level 0)",[1523],"rec5pWkGft5dnti3d",[],"2025-09-03T17:47:38.000Z",[],[],[],[],[],[],[1533],{"id":984,"name":985,"type":664},[],[],[],[],[1539],{"id":1493,"name":1494,"profile_image":1540,"job_title":607,"company":399,"featured":13,"featured_order":153,"bio":1508,"twitter_handle":153,"linkedin_page":1509,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":1510,"last_modified_time":1511,"sessions":1546,"speaker_type":1547},[1541],{"id":1497,"width":384,"height":384,"url":1498,"filename":1499,"size":1500,"type":388,"thumbnails":1542},{"small":1543,"large":1544,"full":1545},{"url":1503,"width":392,"height":392},{"url":1505,"width":395,"height":395},{"url":1507,"width":384,"height":384},[1514],[],[],[],[1398,1399,1551],"10:30am - 10:45am PT",[],{"id":674,"name":675,"profile_image":1554,"job_title":689,"company":399,"featured":13,"featured_order":153,"bio":690,"twitter_handle":153,"linkedin_page":153,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":153,"last_modified_time":691,"sessions":1560,"speaker_type":1873},[1555],{"id":678,"width":384,"height":384,"url":679,"filename":680,"size":681,"type":388,"thumbnails":1556},{"small":1557,"large":1558,"full":1559},{"url":684,"width":392,"height":392},{"url":686,"width":395,"height":395},{"url":688,"width":384,"height":384},[1561,1633,1687,1780],{"id":693,"year":405,"unique_id":1562,"title":1563,"description":1564,"start_date_and_time":1565,"end_date_and_time":1566,"level":1567,"skill_level":413,"location":1568,"livestream":13,"livestream_link":153,"livestream_order":153,"featured":13,"featured_order":153,"related_sessions":1569,"last_modified_time":1570,"registration":130,"session_reservations":130,"reservations_required":130,"registrationCapacityEnable":130,"registrationCapacity":418,"attachments":1571,"attachments_name":1563,"attachments_thumbnails":433,"also_sponsors":1582,"session_type":1583,"session_marketing":1584,"session_sales":1588,"session_customer_success":1589,"session_culture_trends":1591,"session_gtm_data_systems":1592,"session_revops":1593,"session_hubspot_products":1594,"session_networking":1596,"speakers":1597,"sponsors":1628,"locations":1629,"grid_row_span":237,"grid_row_start":1630,"display_date":1631},"1673669","Lab: Building a Proactive Customer Support Strategy","Transform your support strategy from constantly putting out fires to preventing them entirely. 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This innovation helps companies leverage popular media content in their advertising. In 2023, CBS' Paramount Global partnered with MutualMarkets to enhance advertising efforts. Alan and CBS President\u002FCMO Michael Benson present on media-brand partnerships, historical barriers, and how AI is transforming these relationships. Previously, Alan co-founded IAG Research, measuring ad effectiveness, which he sold to Nielsen in 2008 for $250M.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falangould\u002F","https:\u002F\u002Ftoday.advancement.georgetown.edu\u002Fgeorgetown-magazine\u002F2022\u002Fceo-alumnus-helps-create-experiential-learning-opportunity\u002F","2025-06-10T19:46:01.000Z",[2431],{"id":2432,"year":405,"unique_id":2433,"title":2434,"description":2435,"start_date_and_time":2436,"end_date_and_time":1112,"level":2437,"skill_level":622,"location":2438,"livestream":130,"livestream_link":153,"livestream_order":153,"featured":13,"featured_order":153,"related_sessions":2439,"last_modified_time":2440,"registration":13,"session_reservations":13,"reservations_required":13,"registrationCapacityEnable":13,"registrationCapacity":153,"attachments":2441,"attachments_name":153,"attachments_thumbnails":153,"also_sponsors":2442,"session_type":2443,"session_marketing":2444,"session_sales":2448,"session_customer_success":2449,"session_culture_trends":2450,"session_gtm_data_systems":2455,"session_revops":2456,"session_hubspot_products":2457,"session_networking":2458,"speakers":2459,"sponsors":2514,"locations":2515,"grid_row_span":123,"grid_row_start":2516,"display_date":2517},"recyl9lVJsMXHuHgE","1711967","Solving the Marketing Mystery: AI-Powered Brand Partnerships","Modern marketing feels like an unsolvable mystery—customers are harder to reach, creative fatigue is real, and standing out requires detective-level investigation. But what if the clues were hiding in plain sight? Join CBS CMO Mike Benson, Mutual Markets CEO Alan Gould, and actor Morris Chestnut (Dr. Watson on CBS's \"Watson\") as they reveal how an innovative spirit and AI can help transform brand partnerships across every industry. Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[965],[967],[],"2025-08-25T17:47:26.000Z",[],[],[],[2445],{"id":2446,"name":2447,"type":1137},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2451,2452],{"id":662,"name":663,"type":664},{"id":2453,"name":2454,"type":664},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2460,2469,2492],{"id":2409,"name":2410,"profile_image":2461,"job_title":2424,"company":2425,"featured":13,"featured_order":153,"bio":2426,"twitter_handle":153,"linkedin_page":2427,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":2428,"last_modified_time":2429,"sessions":2467,"speaker_type":2468},[2462],{"id":2413,"width":1031,"height":1032,"url":2414,"filename":2415,"size":2416,"type":388,"thumbnails":2463},{"small":2464,"large":2465,"full":2466},{"url":2419,"width":1039,"height":392},{"url":2421,"width":395,"height":1042},{"url":2423,"width":1031,"height":1032},[2432],[],{"id":2470,"name":2471,"profile_image":2472,"job_title":2485,"company":2486,"featured":13,"featured_order":153,"bio":2487,"twitter_handle":153,"linkedin_page":153,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":2488,"last_modified_time":2489,"sessions":2490,"speaker_type":2491},"recsZtRqlErtfW63x","Mike Benson",[2473],{"id":2474,"width":384,"height":384,"url":2475,"filename":2476,"size":2477,"type":388,"thumbnails":2478},"attE2vGJOPCH7GEAx","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FcnZAaGlVACz2VsEvCzrDig\u002FflqirMs4eWiM4u5YqBf-p_dUF8_a_Li_8cQAz8uak9boh1iVOLLK4cP6ea7IZ3V9QgjTc31fl20RYSZfkD4fhWPF2W539woJ_vWg_WDrOtF2l-1c8YjiHec-9sM9IE-LOXtjm3RsgV1dfT1oZqj1Xs6g9EAJYTlOHxj0R9N5rPY\u002FbDqutHh9sCFkxiqZ0HXVTvaBkBcZ4_DrURt-6lyWh1g","Mike Benson.png",1866241,{"small":2479,"large":2481,"full":2483},{"url":2480,"width":392,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGmBffvbzODb0-6b2sKhw7Q\u002FHHSI6zzr_b_4mggzS1Zvvnfrzze0rwTBEyBask5TFCgzl3qhwmLI0ppX4mvke8F-Yl0BVGf1dTa3iL98imBt6YGsNV4FXOpkuDPdloNAHCjvpbNfIh263yumRSZ07vlQg9SLUjTTIgwsc2h4BqE_tg\u002FRszbeg3P_YngMQU5kihdw3WToVQe9-O2I5_BedhpqpM",{"url":2482,"width":395,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FSXv3Ju32V0CB4I9h-ArJZA\u002FtonzTfn7Ln9Uvi4P9iO_DjItYjviGuZY3H5xh_mVRf8T0HqaGCCFrjiQsMQdhJwyWkw2uJ1VsXmAGHqctNrmumF7jSqRjoVsccY4_KuKilJPkuUTcZT0MuDTdenPBiVRoUUAXm8331pYcBEwSTOtiA\u002FUtvupgzAP8Qm0A1OReX03ega9-Z7myuE662duIlWIgY",{"url":2484,"width":384,"height":384},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGcNTPG87ih3uUYrUz8tErw\u002FUszu200QhH-yAMz-Ze0neECBHmABEqnKZbN2djMHXFwrqQySRSbP5bqctwwJ7nDEDrY9nO7uy-HFk9SRBiLOVW4cppvKIfV1GDhOK48yL1p3jioQlcJVIYSMmn-cEuqFqanixu_8T1hI59Y7bKTJhg\u002F10xx4JoELixmcIDCXzL1EQfWfB6PffWujA2gRHxDjSQ","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. 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You’ll leave with practical frameworks and tools you can implement immediately.",[7369],"Rm 211 (Level 2)",[7371],"recMTpWiQG7fcdgvZ",[],"2025-09-09T23:29:10.000Z",423,[7376,7386],{"id":7377,"width":153,"height":153,"url":7378,"filename":7379,"size":7380,"type":425,"thumbnails":7381},"attitAxpEb7fKXTN2","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F8bXclEvSkOzIv1O61rH_6g\u002FUk6JeAfI1qYxTHMxygk6WjTSJAXCa05wEuWNgOugupgGUihgOvB7n1H8VOTIMuKpQclPz1tQhvYTZcnM6R9DO8rwt9Ghbwscxqq3oU0ocvXuIzlysz6KWeA_hccP5aH_ZA9RmJ55Haf5EcT9JgEgn9QkDj5qziK88niveiTGW3r1bNAvxCiqxI9axrGcCOApDVfPIBZdnU29WKHCja_yZUGSbOSXcd1JE0Wo6HIecWf3YNfTWsLGkaWvfEdCaGJ8\u002Fs39KfXm6azdEgE6X2gng4zgesrD2WN2seTkOi2AC3nQ","DD4_D2_01_Ben_Conte_How_to_Run_Modern_Competitive_Marketing_Presentation.pdf",1789749,{"small":7382,"large":7384},{"url":7383,"width":429,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FT36O8_4TErMDcSzo7GYexw\u002FMQoH_HV2xYxq-7Rm1n3au5lkSGfLXcdRpaQhimUFUDjZjVhg_9EvJr7tvMa35znYzv8JczvdViNPagZHQUGgQAucFfTvrldniRvBU3LZ8v_nhaHpiY_V-gxrxHHoSZ8dgN5quX7EbQdCmZ0o7LYwHg\u002FGZ4cYMURCcB1oSuVK7lVqKhpHznMBtWCUlkQmsdtg2c",{"url":7385,"width":432,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F165EtrcZOTxrdvcTs8nRqg\u002FZFqt_O1AjAxgOMfxOtrmoo7HZJ6POWSyEh_CMbCYVx1pBw-pcm4SUDTJZjwj1kqOoXFwiIdG-8Emln5JrHWwggmS6_K6wm3IN6HZzKxEXXQU8NBnuMiF0kIDQIVe9EVbGxA-cfEgJBuJaxiVJhWbQA\u002FI6JxkiFiKvy2Qje7bUeBUNLyi6mvemqRNCpkg2i8QRE",{"id":7387,"width":153,"height":153,"url":7388,"filename":7389,"size":7390,"type":425,"thumbnails":7391},"attGKLHN0VWofXndj","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F-k87mGWljWPxvCdYYQq8vw\u002FX8zkgyyVejm8WgBM2gfGUlP-_Uu9cN2Tmn_cdd55WXoBNU5q2wwNijYM8FMT3u7nCvmd2bmQqWyiQsLlaf3WhTB-4PBMWaCNULUVQQ6z4XSIt8XdASAuC_EKHH_QVQwzwRJn2ggUmV6G44tgqGi0JNetTBWc_gHm_TekwnnQ7y9IX4TbsW08iVciPrrB3bksF-jSVnPaFGDR8FWX3T45kA\u002FqaQ0RcDowemwKc7Rg4_bhSklLh22jNb4ZBkVAUsxyiM","INBOUND_2025 - 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As founding leader of the HubSpot global content design team, she helped establish and evolve the lovable HubSpot brand voice. Now Head of Experience at Agent.ai, she helps people build and use agents that help them do more creative work. Her first book, “Cultivating Content Design,” argued that the most powerful, enduring tech products are the ones with the most human voice. Her second book will either be a cozy mystery or historical romance, depending on which draft she finishes first.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbethdunn\u002F","https:\u002F\u002Fagent.ai\u002F","2025-08-25T18:32:44.000Z",[7447],{"id":7448,"year":405,"unique_id":7449,"title":7450,"description":7451,"start_date_and_time":7452,"end_date_and_time":7453,"level":7454,"skill_level":622,"location":7455,"livestream":13,"livestream_link":153,"livestream_order":153,"featured":13,"featured_order":153,"related_sessions":7456,"last_modified_time":7457,"registration":13,"session_reservations":13,"reservations_required":13,"registrationCapacityEnable":13,"registrationCapacity":153,"attachments":7458,"attachments_name":7450,"attachments_thumbnails":433,"also_sponsors":7469,"session_type":7470,"session_marketing":7471,"session_sales":7473,"session_customer_success":7474,"session_culture_trends":7475,"session_gtm_data_systems":7477,"session_revops":7481,"session_hubspot_products":7482,"session_networking":7483,"speakers":7484,"sponsors":7494,"locations":7495,"grid_row_span":123,"grid_row_start":316,"display_date":7496},"recQPGRomq5k3lvfl","1673734","The Creative's Guide to AI: Thriving in the Age of Agents","Where does human creativity belong in an AI-powered world? Find out in this session drawn from the work of scaling Agent.ai through rapid growth with a very small team. Learn how to apply a flexible framework for how and when to use agents throughout your creative process, and feel free to focus your creative energy where it will do the most good.","2025-09-03T17:45:00.000Z","2025-09-03T18:15:00.000Z",[1115],[1117],[],"2025-09-09T23:43:18.000Z",[7459],{"id":7460,"width":153,"height":153,"url":7461,"filename":7462,"size":7463,"type":425,"thumbnails":7464},"attVTHCoBdqfuVDZB","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FDQFWeDmYfb6aWqbRI8hVMA\u002FUQWZANDc6IDjJFdXplPCY3tF6evCREEsoN9VEkRnT-qv1L7zfh9UUL0Sv8o2WfD5eWGSK3ivHacy051VbDKyB0LGu_H9bRLK1QcmGQe9XWlof9R_IO0R5wXKYfXyD-5GOfiSDeVQNOtF2h9HBWP801brb-_dLT8VNASmTDn6d9y3QzzM5j2uSl30yDaZFoKcHbBIajHKvA60NS2ji11Qh2Ku1M_QeRFkw2W79rvuWI-hNJTG0_5lYl_japY2TN76s4C0AEElTgr_wug2MAP0RA\u002FP_zl0vf3eiAmuCH33I6hXcdzvBJVosy6WaGud0jZWNc","IS_D1_01_Beth_Dunn_The_Creatives_Guide_to_AI_Thriving_in_the_Age_of_Agents_Presentation.pptx.pdf",5879404,{"small":7465,"large":7467},{"url":7466,"width":429,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F5a751CnKlTh9H-AKLw4KLQ\u002FxR0Wt4itjsz1Rnbk0cYhWDUrbtbEsX_v-6DRut7sB1Mrqxda3eDp8KVbjbhmqBJLsbhLqYAAMA0YJMwqJuEpaGFMwGgQ9sxv_gGUh-uXYAOwEkqKOE5lXwnDQJgd4VFwJlu7wLVSySDi5WYgZYnRyQ\u002FwfGRHLrUuGbJ5Qt44BCPbQ2HkBSeBcW9D-h1fG9SIXs",{"url":7468,"width":432,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fu56znySyY8mFHJdS9RPOyA\u002F2X_A4xY3cPC5Kv2K-A6KbSPnEKaLQwDHrjvLg52ti8SNcoC5gx6smV2aB_EXBSa9A2WaVSuUQ1pT2y1kdGjlqKylu3zLdwn-dDTO7i_z1hGdKx4_y26i1I7bbJiLfMMVfSkYkf3F1yVeKPdVR8Cjmg\u002FIcB9bGUx7iL67-o6baflyId0Qh1b-k471SHKw_sy-AQ",[],[],[7472],{"id":2446,"name":2447,"type":1137},[],[],[7476],{"id":662,"name":663,"type":664},[7478],{"id":7479,"name":7480,"type":444},"recdXHuDDidXcNJqN","Product Led Growth",[],[],[],[7485],{"id":7425,"name":7426,"profile_image":7486,"job_title":7440,"company":7441,"featured":13,"featured_order":153,"bio":7442,"twitter_handle":153,"linkedin_page":7443,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":7444,"last_modified_time":7445,"sessions":7492,"speaker_type":7493},[7487],{"id":7429,"width":384,"height":384,"url":7430,"filename":7431,"size":7432,"type":388,"thumbnails":7488},{"small":7489,"large":7490,"full":7491},{"url":7435,"width":392,"height":392},{"url":7437,"width":395,"height":395},{"url":7439,"width":384,"height":384},[7448],[],[],[],[517,518,7112],[],{"id":7499,"name":7500,"profile_image":7501,"job_title":7514,"company":7515,"featured":13,"featured_order":153,"bio":7516,"twitter_handle":153,"linkedin_page":7517,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":7518,"last_modified_time":7519,"sessions":7520,"speaker_type":7617},"recVbKv7Yccjl7hXC","Betty Mok",[7502],{"id":7503,"width":384,"height":384,"url":7504,"filename":7505,"size":7506,"type":388,"thumbnails":7507},"attDh4OOZjvGkh02a","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FUaFMO7vPt1DNtXGYUPwjmw\u002FGLyYijqsBno0Oe68khqXiDiqwp4zLv1Ur6VCAONDZaS2fUqdLEcnV3ha5Lhf_F-sO70L6Ol8DC6a1DVrL9vjetcyiY3TU5mkHfq0Ol8Q_0Q79uLW-F71Jz1EKWtVH09NFmBSi_gH6tdrpM_6nfaziXiWEuux4CfEtyEEVGkpitA\u002FiKOT6JSWqxAXQqmvMbqPqsQC6iWkPj8E4VWoSb0CBbY","Betty Mok.png",871348,{"small":7508,"large":7510,"full":7512},{"url":7509,"width":392,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F_WK2e6hFL2h_QYsmyM9W5g\u002FRCvn1p9HYDcI5aSszX5z-7T0lBccOuOh5v0EKX746v8q3yc3q3mdkjM_aHaPUmp0aVCWX8jZrFfjdw4uBVKV1J3lIHi575DWDZAZXXIhqCRrtVN7AIIp-YwvX-GrkQpbPck_JH-WZXxMvUlI_Ww8RA\u002FJqNJv-AFctGUyXfzSd1VF03McwjGvx0FwusXRYkKuJs",{"url":7511,"width":395,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FyT9iimXq29IFHpjxzQxFlw\u002FChxgOoFEe1SvYvsR-EppZU13ZmnC2wedbGrTXyZ2gv8oCGAyIn_VVZrVq59Io0EGshfo6YlidxEI9RJx_v6CP4I8Lb_4mEbn2emy_PNpqvGsmZdx5lYYBXdC5A3OkYgSbZxnAdoOHOL35KxLqLJTrQ\u002FcpfIBHd9XyVdShCvckXYtipG-TSF0X-6cTHG6OVY4kA",{"url":7513,"width":384,"height":384},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F4hR-Mj6S7u2ed3D5oP7CnQ\u002F4p-Edm6YLa_x2uuIROPcqUHjUBxMpw-RqMb3sA6utCEZdX_8ewjC0kpfXnFjgWzl4Par0uOM6EoVr1Cezka4mof5oNQ0_7Mg3gk7Hi413sn_rpitsBl-vR7aGRskFOJH2PgW2nRJ6IgITJ_GJxs1og\u002FxhS9Jt97yiURnEBGvUE7EPrHs_UzVz_vi5BYJDS9Lf4","Senior Vice President, Marketing ","Consensus","Betty Mok is  the Senior Vice President of Marketing at Consensus where she enables GTM team success and business acceleration through her extensive performance marketing background.She’s dedicated to leading high-impact teams with a people-first approach, maximizing the power of sata-driven marketing for organizational growth. 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Ideal for demand gen, RevOps, and marketing ops pros.","2025-09-03T18:20:00.000Z",[2784],[2786],[],"2025-07-30T16:05:21.000Z",[],[],[],[8320,8321],{"id":1135,"name":1136,"type":1137},{"id":1586,"name":1587,"type":1137},[],[],[],[],[8327],{"id":2800,"name":2801,"type":449},[],[],[8331],{"id":8284,"name":8285,"profile_image":8332,"job_title":8299,"company":8300,"featured":13,"featured_order":153,"bio":8301,"twitter_handle":153,"linkedin_page":8302,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":8303,"last_modified_time":8304,"sessions":8338,"speaker_type":8339},[8333],{"id":8288,"width":384,"height":384,"url":8289,"filename":8290,"size":8291,"type":388,"thumbnails":8334},{"small":8335,"large":8336,"full":8337},{"url":8294,"width":392,"height":392},{"url":8296,"width":395,"height":395},{"url":8298,"width":384,"height":384},[8307],[],[8341],{"id":8342,"name":8300,"level":1987,"sponsor_logo":8343,"link":8303,"order":8356,"sessions":8357},"rec2Ur1SN0HzPrt7p",[8344],{"id":8345,"width":395,"height":1991,"url":8346,"filename":8347,"size":8348,"type":388,"thumbnails":8349},"attdv7AwoIBQzxLd6","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsponsor-logos\u002FNetLine_Logo_-_INBOUND_2025.png","NetLine Logo - 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Learn why Outbound is now Inbound and how Clay, AI agents, and intent data help unify teams and turn hidden signals into pipeline.","2025-09-05T17:15:00.000Z","2025-09-05T18:00:00.000Z",[5510],[5512],[],"2025-09-09T23:25:00.000Z",[8396,8406],{"id":8397,"width":153,"height":153,"url":8398,"filename":8399,"size":8400,"type":425,"thumbnails":8401},"attxdt1t8xphkdgpg","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FdEpnWaRu89tSo-GbXRGDKg\u002Fws944McCkKUlKrEEy-3V6-24OYl_uQEP6CQNpCcCNG9deCL8HkD7VYmbx5xP7JNjcgiBh3IjpgSj8HghNy6o4Z3x8TEceyvJSTlWgKoYg85tB57HVinzJ7P5UcuPnviLViSIbPqi9udUsa5LmjLZRfI-xrgO-Q1vzl_FfOxzJXNwVdv6vx96UXGP8adVYGi53gT8DWGfFvnXLk4qB4lQQl44M3jwvEtqZfyANrSdBx18-8gWa8BNRWjnnRskffgtm04tykayiSLjtReP-TQ_YQ\u002FcjjOXypjsVReAU742Oz31nbBl0eVchfXdyyxXDvwyQA","ED5_D3_01_Bill_Stathopoulos_Building_the_GTM_Motion_of_2026_With_Clay_and_AI_Agents_Presentation 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In this session, I’ll break down what actually works—how to build real partnerships, measure what matters, find the right influencers for your niche, and activate them in ways that drive results, no matter your budget.",[2039],[2041],[],"2025-09-09T23:19:43.000Z",[9680,9690],{"id":9681,"width":153,"height":153,"url":9682,"filename":9683,"size":9684,"type":425,"thumbnails":9685},"attPCMdsTByBjNnGG","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FM1D1l5kTw1hMH3pJcziO4A\u002FLqArPjSYhURxFKXVchp0w6iq7ATwhARrzYcYCfu6XcGohrQb4XcA43vShbuAoWGV6GOqIlQ8_w0L5EWQAyAycpSkykr8Gy-uEOSerwhBO1u4a_xW12VZLtrkPF_zXj01VABG0XPkttq_JtPuX85z05jjeoec0Z0BPHlljHSsXK5okrPhbnj2NShaIDfPeX7O-w9IMj2xemSb1sZQ63fGjO0syZ-dX_QI8AhxmlbeCEKQncBJxEoksMd3u4HI3WMJUedYdkVut6CdQG1-TWaHUQ\u002Frd79yOnI-kT6VC36Sqz-CbhmX1MDAgaJcAI3nzhIX8c","ED2_D2_04_Brianna_Doe_Influencers_Arent_Billboards_Stop_Treating_Them_Like_One_Presentation.pptx.pdf",7240339,{"small":9686,"large":9688},{"url":9687,"width":429,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F2LE83APw1DA1R7hzvy7P4w\u002FR467kclvTZ-SLWzf-lf5hjPE81Vifo4csezxUN8ahBuLaCmvNJX5dhaJ9DP3HJfdd_ygR9giYfhNWUEhU9Lg-pFABOF1FvfKkE8sDSuZO872RY9N-FW2Moj4kDd3eLZOD4mEBRdz3Ck9ipF32m2vCw\u002Fy83eCkmsBlE55V52wMIGbTlZNqYDnGXGftlM7fc_9lI",{"url":9689,"width":432,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fgj1RW5obVEPNpoffvYZ2xA\u002F2kW1cYWqwod7K5uhlbB8qddTBbBlY4lJW74C_poTiTVy5hb1yjImJ4Nn6nxW4Cl9NSHF4AxYRxji9K0laB4eFis_XI_YnCFrdhGsNLgbql1BFAspbLBogP3y147BOllLRS0c23ZVkC-Rnl6QacaRgw\u002Fs9_K8d5XtvOk67B6V5dDO6LSbdhdSvryXNQAQxzgwRw",{"id":9691,"width":153,"height":153,"url":9692,"filename":9693,"size":9694,"type":425,"thumbnails":9695},"attgkGf2plsFTlSyH","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FiEOAEtEQGN7iRvu7S2iafg\u002F9UNWps5wj1J3r7ME9Gdn6TF1r6gblkhcuNRP9_Ds0fSD1GNPNZup09olx6QY_QAfKP1yfqinh5TKhJL7wGP7hubt6h9XoYF-3a-mRUvU_bed6CI_11aV1oCCu5Tzun1CENGQru7Nbxx4A3JcrHOFkrWPcwZ2V0sAS-hq8ZJESiTlKUyoyI6Hm3Zw2S0TC6IZuKRw35kct32qQKjTnQKC11yLXyWuETv5mTpiNzg4Q-4\u002FXyBvRvLySdLshRJjjMtTnwV9SfZEE7X7vcavf4UhLpk","INBOUND_2025 - ED2 - Influencers Aren't Billboards. 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She is passionate about educating developers to help them grow better in their development skills. From front-end web development to custom CRM extensions, she’s created education on all parts of developing on HubSpot. 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Since 2014, he has led implementation initiatives for global companies and works on solution architecture using the platform. Recognized by HubSpot, he is a member of the UpMarket PAC, holds the Onboarding and Custom Integration Accreditations, and was the first external Portuguese-speaking creator for HubSpot Academy. He is also a HubSpot Trainer and HUG Leader in Brazil, delivering training sessions for leadership teams as well as marketing, sales, customer service, and tech departments.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbruamico\u002F","https:\u002F\u002Fwww.tropicalhub.co","2025-06-17T20:36:44.000Z",[9773,9838],{"id":9774,"year":405,"unique_id":9775,"title":9776,"description":9777,"start_date_and_time":9778,"end_date_and_time":9575,"level":9779,"skill_level":622,"location":9780,"livestream":13,"livestream_link":153,"livestream_order":153,"featured":13,"featured_order":153,"related_sessions":9781,"last_modified_time":9782,"registration":130,"session_reservations":130,"reservations_required":130,"registrationCapacityEnable":130,"registrationCapacity":2872,"attachments":9783,"attachments_name":153,"attachments_thumbnails":153,"also_sponsors":9784,"session_type":9785,"session_marketing":9786,"session_sales":9787,"session_customer_success":9788,"session_culture_trends":9789,"session_gtm_data_systems":9792,"session_revops":9793,"session_hubspot_products":9795,"session_networking":9796,"speakers":9798,"sponsors":9833,"locations":9834,"grid_row_span":230,"grid_row_start":9835,"display_date":9836},"recF7qpZ15VsJNHJ2","1673695","Meetup: Networking for Spanish and Portuguese Speakers","Join us for a lively 45-minute meetup before the HubSpot Unleashed session. This meetup welcomes Spanish and Portuguese speakers to mingle and connect. Engage in lively discussions with fellow attendees and speakers, dive deeper into the INBOUND sessions, and expand your network within the community.\n\n*Session reservations required this year. 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Explore the next frontier: using data to decode audience attention, amplify engagement, and unlock revenue. Go beyond traditional metrics to learn how \"vibe eventing\" powers new sponsorship models and premium experiences. 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Event success isn't measured in headcount—it's measured in ELUs (Energy Leadership Units). Join event marketing expert Dahlia El Gazzar exploring how to create events where Eyes Light Up. Through peer dialogue and energy mapping, discover where your events create energy spikes vs. leaks. Collaborate with senior event professionals to build tactical energy boosters you can implement immediately. 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Come take the “What Vibe Event Marketer Are You?” quiz and find your energy match.\nLive DJ setting the tone. Exclusive swag + the coolest hats on the floor. Shiny stickers. Come for the beats, stay for the connections — this is where eventprofs at INBOUND get together. Whether you’re here to refuel your strategy, steal some inspo, or just vibe with the right crowd, we’ve got you. No boring name tags. Just bold energy.\n\n*Session reservations required this year. 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Building off experiences at Google, Meta and Affirm, EJ has led the team at Tofu to drive revenue for GTM teams across large public enterprises to fast growing startups.","https:\u002F\u002Ftofuhq.com","2025-07-16T13:59:12.000Z",[16635,16705],{"id":16636,"year":405,"unique_id":16637,"title":16638,"description":16639,"start_date_and_time":11874,"end_date_and_time":962,"level":16640,"skill_level":622,"location":16641,"livestream":13,"livestream_link":153,"livestream_order":153,"featured":13,"featured_order":153,"related_sessions":16642,"last_modified_time":16643,"registration":13,"session_reservations":13,"reservations_required":13,"registrationCapacityEnable":13,"registrationCapacity":153,"attachments":16644,"attachments_name":16638,"attachments_thumbnails":433,"also_sponsors":16655,"session_type":16656,"session_marketing":16657,"session_sales":16659,"session_customer_success":16660,"session_culture_trends":16661,"session_gtm_data_systems":16663,"session_revops":16664,"session_hubspot_products":16665,"session_networking":16667,"speakers":16668,"sponsors":16702,"locations":16703,"grid_row_span":123,"grid_row_start":2516,"display_date":16704},"reczNVcGhgWkKmDsw","1673967","Why Agents Won't Survive Your Fragmented Stack","AI agents promise to revolutionize marketing, but fragmented tool stacks are setting them up to fail. 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Learn why integrated platforms will dominate the AI agent era and how to position your business for success in this new landscape.",[1115],[1117],[],"2025-09-09T23:49:42.000Z",[16645],{"id":16646,"width":153,"height":153,"url":16647,"filename":16648,"size":16649,"type":425,"thumbnails":16650},"attedyvBsjE51p9RV","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FTsn5rX5QdSaKTgSAVXiOYw\u002FckNiOzxXxUFdFqfRGB4R_k6Hg8VD4MHxjYC0uWWLmUfUSpMPcnR5LAhEbZvUVnHjqAXCYeyqNwkBNsj-V06EvMJab19pHDZmElJkrBDPwLvJmdVHxywl_88wbzX3stw-pJVK5aJeGeod6h6gKKch76gxPwEH2rnc6erSVc0Zztf6Eszo15Ni0mv1TwCey6Ki_jBFGwsFJNPdT68kCQab6sRZLf2GxtV8H_arE8MNHpOqBVtFZeJ92zmTitgEilFXw_LpLyWOSfj7O_fKAVovyQ\u002FGwjgY3-IRELUSfx2ctTi_c-m0LaLDgSZgpZtlYyQILU","IS_D1_05_EJ_Cho_Janelle_Apaydin_Why_Agents_Wont_Survive_Your_Fragmented_Stack_Presentation.pptx.pdf",895828,{"small":16651,"large":16653},{"url":16652,"width":429,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FxENmTgGaHSscdusI-Eq-dA\u002FFxUtV4izWfXipfl7AkeZTETBxqZcDe9BpUa3FnSztBr9j3KZeju-KVtEvbvi6_kIj9KGEgUVwu2ZC3OX5N7unD-07XbTWc1TIYy7l8HjTwbDZ2f0PZPIq8ZfHbYYAmEmlkTWlrLHeNgmhBpcVQBsQg\u002FPSxAke8h-aBegw1TSPxKB6pYiLxXNTjsaLadBzuVxo0",{"url":16654,"width":432,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FeZdilBj5YMuOaxb1Mbw5CA\u002FUaxBodJRY56yoF3_mkFin0GtpW9VLHQhDTnBxVDyyW5WDsQzq3fEzqQID-FMkJyoX0h0u0tuiIRJlBGQ0SDc3PLoB49S2UaL2Wx4NG5-B4L7kexkk9jmlN7v0_skkxMExq4-vNn8jZNykY-Ni6b6Tw\u002F-sf3zGCtED0-iXHov9QXCUf8LhHy7lv8gEZ18LncVPk",[],[],[16658],{"id":1586,"name":1587,"type":1137},[],[],[16662],{"id":662,"name":663,"type":664},[],[],[16666],{"id":5113,"name":5114,"type":454},[],[16669,16679],{"id":16615,"name":16616,"profile_image":16670,"job_title":7197,"company":16630,"featured":13,"featured_order":153,"bio":16631,"twitter_handle":153,"linkedin_page":153,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":16632,"last_modified_time":16633,"sessions":16676,"speaker_type":16678},[16671],{"id":16619,"width":1031,"height":1032,"url":16620,"filename":16621,"size":16622,"type":388,"thumbnails":16672},{"small":16673,"large":16674,"full":16675},{"url":16625,"width":1039,"height":392},{"url":16627,"width":395,"height":1042},{"url":16629,"width":1031,"height":1032},[16636,16677],"recVqAbGh9gP6AKgr",[],{"id":16680,"name":16681,"profile_image":16682,"job_title":16695,"company":399,"featured":13,"featured_order":153,"bio":16696,"twitter_handle":153,"linkedin_page":16697,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":16698,"last_modified_time":16699,"sessions":16700,"speaker_type":16701},"recVqCfSHeSooTQlA","Janelle Apaydin",[16683],{"id":16684,"width":384,"height":384,"url":16685,"filename":16686,"size":16687,"type":388,"thumbnails":16688},"att7HiWjgk41Fya5A","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F0Jk66ZTvKQEN7xM-GXCmFQ\u002FI1o36N13Z4DwvjDTRhnmgq5Edo3rCJFtpBGUIF5olGU0waBW6xTSAnK0s4iaj9sSD2pp2xtBI8Smo3FzCYtipPILBFQexf726mTl9gaSZNde8dWcjuNrLNbrA1P3gNe_VrDhUYBDzLj7DRMEeaf35G3KsBOjEg3TXnyt-V6oa14\u002F43FRTmuJZz2_XI4Z-TazsRHbgxtDMuDuHuLSZnizMZM","Janelle Apaydin.png",996696,{"small":16689,"large":16691,"full":16693},{"url":16690,"width":392,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FligAgoldfaU4-S66GnA5kg\u002FnNcX0Iy5lslbxj8XmRleKw_YTqt4Z8JoBlvic25u58i7QWd_OeuxpGFNC0b0xRINOU0HNEcAkffCvcasEEgKimozxZldXq_LWLC_mZijXyvMKqfhCzqe1JeSNE1ub1vseXbCBhMAOPm7FC5a_-DaGQ\u002FxwOmOgeVeKY2C5p8Ii1NofnIWl87DwErxsq28b9Dzj4",{"url":16692,"width":395,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FL7UbvLMGwjzSSEaHwsMQLw\u002Fz3SOlkknUi916-ZG8cxxWa-NMBrqGk1gP18WduAkslO1gVsQ8iJ1Kx0jGSWN8givOc7OD0EKOauSF28JfYYqj0TTUkcrb53tZ9WY4qbvAF2cHvKKbrYzNVmuXEt_Plr0TOlN3VjH9CZAVzIPCV3Rhg\u002FXIW9GCl-VfHobu1mwfJLH33lIxlrTn6ignNPdMLdBgA",{"url":16694,"width":384,"height":384},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FKLiRYZXvgXB66SMKAtWO3g\u002FNPGU-__fJpUrA_Om0YOH9db4ouOiSJPNPui7UMfxEmG1ksqldFQx4paMGXWBRZv6jVCSAdQNK66nFaklVG7biJZ2Goy9hfxS01-QK2yDuc-MZo6rgbkHQKJpAw09tkpSU52jMyVEIYidUX1993k7tw\u002FD6Ppzya57uADrxOhAOiEBlPBH2eiAb0FGAv-6favpy8","Head of Marketing, HubSpot for Startups","Janelle Apaydin is Head of Marketing for HubSpot for Startups, a global program helping founders scale smarter with the right tools, resources, and connections. 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Stratton is a messaging expert and founder of Punchy, a training and consulting firm that helps tech companies win on messaging. Since 2016, Emma has developed messaging for 175+ companies like Loom, Outreach, and Uber, and has trained 1,600+ marketers how to write messaging that resonates, including teams at Salesforce, Microsoft, Atlassian, Zoom, and Oracle. She is the author of the best-selling book Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds and Markets. 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But most companies are putting out messaging that either sounds like everyone else, or confuses buyers who are wary of all the AI-hype. This talk will give you a practical framework for how to write messaging that highlights the unique value of your AI product. You’ll  learn how to: hit the right altitude of messaging based on your buyer’s understanding of AI; use concrete language to help people quickly grasp why your AI matters; and differentiate your product in a rapidly evolving space.",[1433],[1435],[],"2025-09-09T23:18:42.000Z",[17487,17497],{"id":17488,"width":153,"height":153,"url":17489,"filename":17490,"size":17491,"type":425,"thumbnails":17492},"att8SmYnVXJcpvMMn","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FaK1uucINYtb1-l6qbQC6tQ\u002Fb6rMDvgD9nJtZxWnt2rkOq7Z_lqI5oHQGAMCZx9UD6rKz0loeNKHG7DvgJKoRVcdqM4AfBkc8sC01AUK-HgDlua6fq2I2JDoTizljkutp_TJeeEflRWoXLimYgbcnU8zbPW-3i2b8E8nLheSo6eG_DGlo_HPN3-OyfTA2QNQegZ04DxAcr6bmrsq63FKpqRTLGTnsbTFp1KO8z_rAp57_3MHBaYwQRfGTttcZJN_PwAIbjYEz1KW-eQSjfwkJ_hDoA_dKrlJmxZNgg5AMPQr-w\u002F8GSxDTw9qbnoMjAnv3LaicphMUTLoentyfxKdjg0Zfg","ED4_D3_02_Emma_Stratton_How_to_Write_Better_Messaging_for_Your_AI_Product_Presentation.pptx.pdf",5352464,{"small":17493,"large":17495},{"url":17494,"width":429,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F1YzoAgNFXMlb4B2Q6hqQJg\u002FoFIW2Od0BFAhRweo0b3CMavlSxjTopC1N7CEW75hRStTuyrGMgl-3eBCWBnHHJGLOav-ejazGiMFZKxrZmjastkoR1Z4Ep0YenZbsP7fQ1Gsv-UGsmJPFEmRkRINO2JkqUfgGvwIYavEusKKPc29IA\u002FHsAkoZfBMeoKXfkbsGKRgcBqE51l9QKKhDK2B7AgLtk",{"url":17496,"width":432,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fadp3dyaAAtEptB8y8WEcog\u002Fz1uLPNqA5a5u7TfCQKx2Cvym2zmbM1fTcK4CHwiSg4Z31bkMx_QzDskZFeshMJ8rIb2i7wHoyCvNOMMU6lUZYbU9o7pwC4BYmaMIXbRIvI-EuVNmdyVZXvgIcCaBBu_ydj0xwHyAz0sc2RDK9ZCtxg\u002F2kKCp2Ol4TR3IO1a2fgByMW7CVpd8O6SfytQGtobffQ",{"id":17498,"width":153,"height":153,"url":17499,"filename":17500,"size":17501,"type":425,"thumbnails":17502},"attSyJugLpgaJBE5u","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FDRTTpCBL-SVHOE214jcTRg\u002FkZJOaJ2wRoeNDZyJ6hH0AAkavhME1IfdV5KZ2bDqxfgP-hu3yJl9r-COUFogJcITS9JKSM5Szl0HsNA5s5IstgLt8KNrB9yxvF4LT-JU4lbBj5F2Nn7kzdL0F-rC_1xXd4UcGfDjacfppr7B6xUdCfJUJUqYnFcnhzn7sncoC5-teeAmhel-LPE-Wms8U7261hQpOPXiQmd9uKuKe9wEDbHYpys1Xen4WrFWA5O2umY\u002Fch4E7MaceK8Zc5mOy27tjy-FJVEygkyDU9Hm4jmngNQ","INBOUND_2025 - 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  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Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. 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Understanding why they don’t understand you.\nEconomists tell us that given the opportunity, people will behave rationally. If you’re anything like me, you have countless examples DAILY of people behaving irrationally! What would the world look like if we could cure the stupidity around us? Imagine freedom from frustration. Imagine the peace. This session, based on Eric M. Bailey’s bestselling book, can fix that. This session can change your life.",[10003],[10005],[],"2025-09-09T23:20:44.000Z",[17705],{"id":17706,"width":153,"height":153,"url":17707,"filename":17708,"size":17709,"type":425,"thumbnails":17710},"attORTDhQuUXtWwJV","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FlY0b6Ly-3rvB5ty4w8z40g\u002FakbtRP-xLqiwOpmrFFivffI-Qu2O_wx0VwzFXPRUuabkcDqAcSKZMl5KAD94CmCulK32-VfbFrONNLupGCaf2BxEc5qPs2YNGI2juRh9AE6I8NlGG7LKl_EmDDjZSGCPgXYRJZyn7HoqHGd48dskVQfkplXWc-W40wM7SOW_Sw9Apsksynri22rFjv7lDkeT3lzc9TqZsSTQa9_qSU1I28JEgCcyoVprPxcs_MoReok\u002F5XHHD_45rzp7pRxBnP5YA-hC3jBIqpv6chTry_63KAc","INBOUND_2025 - DD2 - ENCORE - Using Brain Science To Explain Irrational Behavior.pdf",771952,{"small":17711,"large":17713},{"url":17712,"width":429,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FLKrZM6S885m28Qq1D3WBuA\u002FsM-iCTdFxLF271qCugNrNeHrcr7XV7yiJzNjfI7FyzQo--WEGUU6FY0oNF2OObBClnAtx0TQ9A5HQzv7GPOIFnQmmI0rc_0qzjPbYNwH6wfgBC3IXleZUcewt4aBfd3b4msU82VmRstjoxzKVbaZvg\u002FfIn818OKfjFYdpCEcdEw4CzP-D0u1O_L5Ajs9caDE9o",{"url":17714,"width":432,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fv2cQPpFBx6o8Dl2yOW9otQ\u002FKZGgklpKjtVYZ0ffJQ6t1SXnYUtWDWGRui9hj8_SkWtTRlq8KOBBy8mfjDZAU8paNUnieZEqTwiqjljuyQhG_VwltuoEvqzJI1-ahIYsCLbM-KViIsRfF1mp4YZa_pbmVLGIIo9lEgUaFoqylCLI1w\u002FhXT-1libTVTthhj3mjB1T3xct0EABdik_bdzXT-6VK4",[],[],[],[],[17720],{"id":657,"name":658,"type":659},[17722,17723],{"id":2453,"name":2454,"type":664},{"id":984,"name":985,"type":664},[],[],[],[],[17729],{"id":17617,"name":17618,"profile_image":17730,"job_title":9910,"company":17632,"featured":13,"featured_order":153,"bio":17633,"twitter_handle":153,"linkedin_page":17634,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":17635,"last_modified_time":17636,"sessions":17736,"speaker_type":17737},[17731],{"id":17621,"width":384,"height":384,"url":17622,"filename":17623,"size":17624,"type":388,"thumbnails":17732},{"small":17733,"large":17734,"full":17735},{"url":17627,"width":392,"height":392},{"url":17629,"width":395,"height":395},{"url":17631,"width":384,"height":384},[17639,17691],[],[],[],[587,588,821],[],{"id":17743,"name":17744,"profile_image":17745,"job_title":1235,"company":17758,"featured":13,"featured_order":153,"bio":17759,"twitter_handle":17760,"linkedin_page":17761,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":17762,"last_modified_time":10856,"sessions":17763,"speaker_type":17906},"recScGw7cQ8lTVvpo","Eric Siu",[17746],{"id":17747,"width":384,"height":384,"url":17748,"filename":17749,"size":17750,"type":388,"thumbnails":17751},"attmKOz7h17ptpFBo","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FuKdxFF4NKcFPeciGKLCxdA\u002FNa4bmBz52cYl9CNYyO9nWG4PGL_PFnae39It5S_Nq9dFpPve-FKTSkTUjMv8IT4O6gB2iz7clsckb2KDGYxRgShb1VcG5WwOT7d7XeMejZtb_kHJdDwPutYa1WVF8_BCfkKggjmLdvCgZ9EtM8qFfwtsO_2UzfP9P7cTl4ZLYEQ\u002FHsxeIaVDzZtJkH5uCd7lAjxzRJF_MZLokpZONVN73DM","Eric Siu.png",1134213,{"small":17752,"large":17754,"full":17756},{"url":17753,"width":392,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fdqaq8-84zVFdUo26tXpg5g\u002FMDssyUlUVW2kztaOx24_KXNCy5JRI3azOtgrcSYEvcBas0arR_JEYamPLLEvHQzKfRpP1bml5TzIGL-3H8BUSk0XgABtA4g78oseaLwwk8X01GhuL8pOlIGPuqKulBIEUQa5SSDgVAaJBmLX4tQ72Q\u002FbrqcVOG4vT72g7xxlZXxIMsFkmUmPAqiFrM8XvbE7M0",{"url":17755,"width":395,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F0DRx46jZzisLvjvsxarntg\u002FVXXrkhmAmXAwh-8Ai5dA7yjkG4_NPaQLeT8OQik-V56ghB0JbVr66QANebYEpqHx8oYoK6MyaauXT7sjYNL96w9-LcAbrA_WGhIn9T6f4xMhtY1Kr5BpSmyVZ-Xw7S443f5vbVp6dA7GUQU615_c6w\u002FFiTTxX_6IrT6awMGW2lQTz8hffJpkUyI3MBeE0jLWgo",{"url":17757,"width":384,"height":384},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F_Az4gdxKg0F_UhdjZVb3NA\u002FR7JRCt8tzuWrQ7WqksiILZFgj5K-w4z30JPptye1mmcmK7bYlROauzJ20h4W5GxBZ07qg9udPny_Cix0OAjceJyjDQSWGwZyQnp3Erk7vWDdLEwUROkKb6S0pEhHjQ2ZTX547CIsfMGUkRySjVLLWA\u002FxrU1iwJzLpYnL5J3yaVIos2bxKC0WKpgeKYluVnnoJM","Single Grain","Eric Siu is the founder of digital marketing agency Single Grain (the creators of Karrot ABM and ClickFlow).  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Evan was a 2024 TOP100 Influencer & Strategist in Customer Marketing and Advocacy from Base and in 2023 Evan’s work won both Community-Led Company of the Year from GTM Alliance and Most Innovative Companies in Social Media from Forbes.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fevanhamilton\u002F","https:\u002F\u002Fwww.evanhamilton.com","2025-08-27T18:47:36.000Z",[18450,18490,18570,18606,18640],{"id":18451,"year":405,"unique_id":18452,"title":18453,"description":18454,"start_date_and_time":2168,"end_date_and_time":17562,"level":18455,"skill_level":622,"location":18456,"livestream":13,"livestream_link":153,"livestream_order":153,"featured":13,"featured_order":153,"related_sessions":18457,"last_modified_time":18458,"registration":130,"session_reservations":130,"reservations_required":130,"registrationCapacityEnable":130,"registrationCapacity":182,"attachments":18459,"attachments_name":153,"attachments_thumbnails":153,"also_sponsors":18460,"session_type":18461,"session_marketing":18462,"session_sales":18464,"session_customer_success":18465,"session_culture_trends":18467,"session_gtm_data_systems":18469,"session_revops":18470,"session_hubspot_products":18471,"session_networking":18472,"speakers":18473,"sponsors":18487,"locations":18488,"grid_row_span":230,"grid_row_start":1488,"display_date":18489},"recYoynVZDfXGHG3v","1719840","CoLab 1: The Scale Delusion: Is Personal Touch Dead?","For years, Customer Success, Community, and Customer Support relied on personal touch. 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Where does the human element fit in between? Google and OpenAI are shaking up the marketing landscape, and we need to become culture builders, not just content creators. When it comes to seeking, understanding, and engaging with communities, there are few tools as effective as Reddit. Hear from two of the architects of modern-day Reddit on how and why community marketing and culture building matters more than ever for your business strategy today.",[10003],[10005],[],"2025-09-09T23:42:23.000Z",[18499,18509],{"id":18500,"width":153,"height":153,"url":18501,"filename":18502,"size":18503,"type":425,"thumbnails":18504},"attW0lZn8CvR0jfn8","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FU-V6-OgruoMDRGkKqaxlAQ\u002FX0SOKjdJFTenlzp6d15Qh_EuPhMScDxlrVJ7yaeprT0XqxMAd9GxKpnOTmRal0Uwg7vz0BH4_S2PE28iQ1sMvk6pPmdaAbWVXNEr7akj4ptWrkZOif7pllOTM4qfoZHw8RRbygYlTM7OE_s5jWCZBncbPXpBO5ZQepBjUPUO0sA9vii0j0d0R-qhl4hiR-8s7VPp-RAzKqBvWbf0FPzApN2cofyYhimW6ZmUTRjJyqtn2NXpfVgippKT6J2Tl-YoyVT8-lLEOiiM9BP4HEe1sw\u002FkLiXYrxb2VOyW-0YGk_8zo9kRun3OsVX142O0rQRSWk","DD2_D2_01_Evan_Hamilton_Will_Cady_What_Comes_After_Content_Marketing_Presentation.pptx.pdf",10229840,{"small":18505,"large":18507},{"url":18506,"width":429,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FWXARwwONZTxcunoEwAISlA\u002FWN3rgWWaNsi3BMf1fGAwD0JBHlG1f8b7xQduJ11mrmdjVKMHEq1AktJ1JNp1JMB41evBaNmtnoGfWD1b40BRIMR320aurqVQ7iSkYZTvKXkH5ScLceSFp9iexbJzIhana100xt_a4tsmPoeguWamGA\u002FPe968XpLS-r9yhbhJIUh6ip2-JZP_YDwf1KCMZ5Sh1k",{"url":18508,"width":432,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FklUgTUpKlTq6Pxgms0Bdqg\u002Fc76QWhx11KiDhB8pX9D0eBZpy3qbEk96wNi5fCDVPQMMawHoLV7qVSznlC1xGS2fokWoFCVqQaZyKaNg5D2Qj-BzBD2wpq7DmZZCxz7rka5h3Dzy3w6NOUAMaqDB8Vl_hrtYeXLzVzGqa_Pf6ujV8Q\u002FVDZad-5zaIW5zDpAvCXnZY3ZU9UJ5mY36PT3T3xm3XA",{"id":18510,"width":153,"height":153,"url":18511,"filename":18512,"size":18513,"type":425,"thumbnails":18514},"attyNUtvGzDzXlTy3","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F0UG9sqJS-2_5YPxW7e3cXg\u002FRbd0vlql3J3AlXFcPTNLUfypKE8WHVY8H1bATWUvnj9Rn-hvcPluxlj0sdKO7CDcbHev81JZm1xd9_y4m384iKZiO3VnvH7I49qztXs3S05pHhAdohf0G3JwCivhrHXD61TzQCrvqoh73b_Y6OjqgnpT2Sc24VSrL33aglN6PelZDY09AgtVOXGEIiV23_uqLheZCt8FqwzF1JJGhCJg3w\u002F-zHuVdA4laU-2d5dp7ZNImfrFoVW4MmccXIOcSFe9js","INBOUND_2025 - 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In 2023, Will published ”Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics”, a journey into the interior of the human heart and mind, revealing how your inner experience informs who you can be and what you express.  Will was featured in the 2020 AdWeek Top 50 as well as the Top 100 Oncon Icon Marketers for 2021.    Today, Will helps brands navigate the changing world of marketing, culture, and community.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwillcady\u002F","https:\u002F\u002Fwillcady.com\u002F","2025-08-27T18:47:40.000Z",[18482,18485],[],[],[],[1398,1399,16785],{"id":18483,"year":405,"unique_id":18571,"title":18572,"description":18573,"start_date_and_time":13153,"end_date_and_time":18574,"level":18575,"skill_level":622,"location":18576,"livestream":13,"livestream_link":153,"livestream_order":153,"featured":13,"featured_order":153,"related_sessions":18577,"last_modified_time":18578,"registration":130,"session_reservations":130,"reservations_required":130,"registrationCapacityEnable":130,"registrationCapacity":182,"attachments":18579,"attachments_name":153,"attachments_thumbnails":153,"also_sponsors":18580,"session_type":18581,"session_marketing":18582,"session_sales":18584,"session_customer_success":18585,"session_culture_trends":18587,"session_gtm_data_systems":18589,"session_revops":18590,"session_hubspot_products":18591,"session_networking":18592,"speakers":18593,"sponsors":18603,"locations":18604,"grid_row_span":230,"grid_row_start":13183,"display_date":18605},"1719834","CoLab 10: The Scale Delusion: Is Personal Touch Dead?","For years, Customer Success, Community, and Customer Support relied on personal touch. But with budgets decreasing and expectations increasing, scale is the word on everyone's lips. How do connection-focused industries thrive in a world focused on digitalization? Join fellow leaders for deep discussion on where customer-focused roles are heading in the age of AI. From existential to tactical, we'll explore shifting trends and leave you with tactics, philosophies, and a reminder that you're not alone. This session is a repeat offering of CoLab 1 (not a series); each occurrence covers the same material.","2025-09-04T23:45:00.000Z",[1115],[14139],[],"2025-08-25T15:46:49.000Z",[],[],[],[18583],{"id":3697,"name":3698,"type":1137},[],[18586],{"id":657,"name":658,"type":659},[18588],{"id":662,"name":663,"type":664},[],[],[],[],[18594],{"id":18429,"name":18430,"profile_image":18595,"job_title":18444,"company":399,"featured":13,"featured_order":153,"bio":18445,"twitter_handle":153,"linkedin_page":18446,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":18447,"last_modified_time":18448,"sessions":18601,"speaker_type":18602},[18596],{"id":18433,"width":384,"height":384,"url":18434,"filename":18435,"size":18436,"type":388,"thumbnails":18597},{"small":18598,"large":18599,"full":18600},{"url":18439,"width":392,"height":392},{"url":18441,"width":395,"height":395},{"url":18443,"width":384,"height":384},[18451,18482,18483,18484,18485],[],[],[],[1398,1399,13717],{"id":18484,"year":405,"unique_id":18607,"title":18608,"description":18573,"start_date_and_time":2363,"end_date_and_time":2364,"level":18609,"skill_level":622,"location":18610,"livestream":13,"livestream_link":153,"livestream_order":153,"featured":13,"featured_order":153,"related_sessions":18611,"last_modified_time":18612,"registration":130,"session_reservations":130,"reservations_required":130,"registrationCapacityEnable":130,"registrationCapacity":182,"attachments":18613,"attachments_name":153,"attachments_thumbnails":153,"also_sponsors":18614,"session_type":18615,"session_marketing":18616,"session_sales":18618,"session_customer_success":18619,"session_culture_trends":18621,"session_gtm_data_systems":18623,"session_revops":18624,"session_hubspot_products":18625,"session_networking":18626,"speakers":18627,"sponsors":18637,"locations":18638,"grid_row_span":123,"grid_row_start":283,"display_date":18639},"1719828","CoLab 11: The Scale Delusion: Is Personal Touch Dead?",[1115],[14139],[],"2025-08-25T16:46:09.000Z",[],[],[],[18617],{"id":3697,"name":3698,"type":1137},[],[18620],{"id":657,"name":658,"type":659},[18622],{"id":662,"name":663,"type":664},[],[],[],[],[18628],{"id":18429,"name":18430,"profile_image":18629,"job_title":18444,"company":399,"featured":13,"featured_order":153,"bio":18445,"twitter_handle":153,"linkedin_page":18446,"facebook_page":153,"threads_profile":153,"tiktok_channel":153,"speaker_website":18447,"last_modified_time":18448,"sessions":18635,"speaker_type":18636},[18630],{"id":18433,"width":384,"height":384,"url":18434,"filename":18435,"size":18436,"type":388,"thumbnails":18631},{"small":18632,"large":18633,"full":18634},{"url":18439,"width":392,"height":392},{"url":18441,"width":395,"height":395},{"url":18443,"width":384,"height":384},[18451,18482,18483,18484,18485],[],[],[],[587,588,2406],{"id":18485,"year":405,"unique_id":18641,"title":18642,"description":18643,"start_date_and_time":524,"end_date_and_time":826,"level":18644,"skill_level":622,"location":18645,"livestream":13,"livestream_link":153,"livestream_order":153,"featured":13,"featured_order":153,"related_sessions":18646,"last_modified_time":18647,"registration":130,"session_reservations":130,"reservations_required":130,"registrationCapacityEnable":130,"registrationCapacity":3140,"attachments":18648,"attachments_name":18669,"attachments_thumbnails":650,"also_sponsors":18670,"session_type":18671,"session_marketing":18672,"session_sales":18673,"session_customer_success":18674,"session_culture_trends":18676,"session_gtm_data_systems":18679,"session_revops":18680,"session_hubspot_products":18681,"session_networking":18682,"speakers":18683,"sponsors":18702,"locations":18703,"grid_row_span":283,"grid_row_start":585,"display_date":18704},"1673915","ENCORE: What Comes After Content Marketing","ENCORE due to popularity! Content was King, then A.I. became God. Where does the human element fit in between? Google and OpenAI are shaking up the marketing landscape, and we need to become culture builders, not just content creators. When it comes to seeking, understanding, and engaging with communities, there are few tools as effective as Reddit. Hear from two of the architects of modern-day Reddit on how and why community marketing and culture building matters more than ever for your business strategy today.",[3135],[3137],[],"2025-09-09T23:17:18.000Z",[18649,18659],{"id":18650,"width":153,"height":153,"url":18651,"filename":18652,"size":18653,"type":425,"thumbnails":18654},"attgtwukWsQKtZiyD","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FFwIeKdeySmsNTv7RIos-UA\u002FW_nIt-uhVQ1XrgZWO6qY7fLXUIsGG5CzTHToBY2dVvH-n_4WQBxI__5nRFCTeapSjTDrBlwgLR2SvBSr_7tLfS78rHLTgVP0e_WTdKtE8cy8FbFFDfoTz3fX_gd8DWHWwXSHOxfXZ18Vfx6co1tf2zRuTWqkUYNbyiQurSC49_Af3C7yIVYze3pTJHYeg45AzOiCa93rRQpWNAo2_xNAt4e-eY6x5TPC5mAeZLWO0kPBflQvuoZQtGX57rWPAkP784dL7oFPLOy_0zK_m1Beag\u002Fr0lVSolJkCnjzuHER0F_Cexr-jZ8MPKHC-wZETqTzaQ","DD1_D3_02_Evan_Hamilton_Will_Cady_ENCORE_What_Comes_After_Content_Marketing_Presentation.pptx.pdf",10229855,{"small":18655,"large":18657},{"url":18656,"width":429,"height":392},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F8SRh0OBQLmhDwuLzdZHB_g\u002FbUqrXRxwc-sDtsu6mQJ3X7g8iaNJGGtnsfIPd1GZRgPQHBZMEVc-O9PGTaEBxpVdWU-dK_YXfG3xUB774Xe3eKdjhDXGGQgEW8B604xFMTKOqr1srILwn__Lfecw5IPkDxm6BVy6sVLamLL2ZDt6hQ\u002Ft9pflMmK0ZdmWTpK6em22kcSeYfHF2qadtOwEXbzOSk",{"url":18658,"width":432,"height":395},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FOwA8GqDrHFSzbJ7Ey9AmLg\u002FOaSRWOVMGeaZPZrO9EcFw4FD4jspDnJ5yBZNTMSP6KMvfwa8q8Ph4qlmka_817SZKy_NQa9nmB4V28Qjkxn4bBWrKhYXezEGbw-L7mRkVlkcoGQGGQQsdi8aFCpX9G0OMqrF-fpTFYgH9iPwsAtP1g\u002F9Sj4wFlSrmyl7S13TOU7O0Qyr7PxVXm39MJ0uD-c8Xg",{"id":18660,"width":153,"height":153,"url":18661,"filename":18662,"size":18663,"type":425,"thumbnails":18664},"attnEVhBq8aZ0eLSr","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FQozNlkMLyKDbwJKALrV23Q\u002FpMHweLx7Ixfdqc-dR_Uzl0pabW2wowr1xWLTgjzcpEKGf2V9ScKGCz3wlXR420MC3CXnkg0SGhxHhJ2Zx0vU5VJC4iQSvLhO3p3sV_d4wE-8WnBCoWHCjGrbyX8I-40QXdO9_LRaUicjAxxALVF2E0fOj7tA4bTuAc-h3bnLURALrsh5wR1IbG-sqFSH2SpOIQ1AuQ7mEw0u8SN3n4XcNfLOsiIFlN7ULmi5tiw5udI\u002F2ybKbc_wEZla_YP6Q43GHPnz88qYOjwDrtS45PXAHVk","INBOUND_2025 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Prior to its acquisition by HubSpot earlier this year, he served co-founder and CEO at Frame AI, a VC-backed AI platform that connected unstructured data to enterprise business processes.  George's career has included building AI systems for automated trading, education, bioinformatics, and defense applications.  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Explore the redesigned Marketplace with unified search for new apps & AI tools like Breeze Agents. Discover a personalized storefront with smarter search and learn how AI within the Marketplace helps solve for jobs to be done, bridge gaps, unifies data, and more. Open to all audiences. 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Go-To-Market","2025-08-27T16:47:09.000Z",[],[],[42909,42910,42911,42912,42913,42914,42915,42916,42917,42918,42919,42920,42921,42922,42925,42926,42927,42928,42929,42930,42931,42932,42933,42934,42935,42936,42937,42938,42939,42940,42941,42942,42945,42946,42947,42948],{"id":3168,"name":3169,"type":1137},{"id":442,"name":443,"type":444},{"id":5242,"name":5243,"type":454},{"id":3806,"name":3807,"type":449},{"id":3567,"name":3568,"type":449},{"id":2446,"name":2447,"type":1137},{"id":33673,"name":33674,"type":454},{"id":1473,"name":1474,"type":454},{"id":447,"name":448,"type":449},{"id":2800,"name":2801,"type":449},{"id":5550,"name":5551,"type":454},{"id":452,"name":453,"type":454},{"id":977,"name":978,"type":979},{"id":42923,"name":42924,"type":2892},"recb3YS84mqQTtWHr","Braindate",{"id":1586,"name":1587,"type":1137},{"id":2584,"name":2585,"type":664},{"id":7479,"name":7480,"type":444},{"id":2884,"name":2885,"type":449},{"id":669,"name":670,"type":454},{"id":984,"name":985,"type":664},{"id":3000,"name":3001,"type":454},{"id":2080,"name":2081,"type":454},{"id":11913,"name":11914,"type":454},{"id":657,"name":658,"type":659},{"id":2075,"name":2076,"type":449},{"id":2203,"name":2204,"type":1137},{"id":5233,"name":5234,"type":979},{"id":2890,"name":2891,"type":2892},{"id":4114,"name":4115,"type":444},{"id":5113,"name":5114,"type":454},{"id":662,"name":663,"type":664},{"id":42943,"name":42944,"type":454},"recuwI8RBgEiRB5Qm","Breeze Intelligence",{"id":3697,"name":3698,"type":1137},{"id":1135,"name":1136,"type":1137},{"id":549,"name":550,"type":444},{"id":2453,"name":2454,"type":664},[42950,43191,43346],{"createdDate":42951,"id":42952,"name":42953,"modelId":99,"published":100,"query":42954,"data":42957,"variations":43180,"lastUpdated":43181,"firstPublished":43182,"previewUrl":43183,"testRatio":151,"screenshot":43184,"createdBy":360,"lastUpdatedBy":354,"folders":43185,"meta":43186,"rev":43190},1775236759867,"d025abfb8992404bb13d53e609c06a87","How to Convince Your Manager to Send You UNBOUND 2026",[42955],{"@type":103,"property":104,"operator":105,"value":42956},"\u002Fblog\u002Fconvince-your-boss-letter",{"inputs":42958,"description":42959,"excerpt":42960,"environment":119,"datePublished":42961,"image":42962,"themeId":13,"title":42963,"author":42964,"category":111,"imageAltText":42965,"featured":13,"blocks":42966,"url":42956,"state":43177},[],"If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our Letter template!","If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our letter template!",1775566800000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F12c277d06784493da420b781ea430dde","Convince Your Manager to Send You to UNBOUND 2026: Free Letter Template",{"@type":72,"id":117,"model":118},"An image of a busy INBOUND event.",[42967,42981,42991,43000,43038,43048,43079,43088,43119,43128,43163,43172],{"@type":122,"@version":123,"id":42968,"meta":42969,"component":42971,"responsiveStyles":42974},"builder-750040981b224dd99f5f8b5ead31ff1e",{"previousId":42970},"builder-c9f441c6dba549f4988515a42e95de77",{"name":126,"options":42972,"isRSC":153},{"text":42973},"\u003Cp>UNBOUND 2026 (formerly INBOUND) is happening September 16–18 in Boston. HubSpot’s flagship event is evolving to reflect how growth works today: more connected, more collaborative, and powered by AI. \u003C\u002Fp>\u003Cp>Growth is no longer linear and the teams that adapt fastest (testing, learning, and evolving in real time)are the ones pulling ahead.\u003C\u002Fp>\u003Cp>UNBOUND is built for that reality. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">If you’re ready to attend but need your manager’s approval, we’ll help you make the case. Below, you’ll find a customizable letter template plus the context you need to turn a “maybe” into a confident “yes.”\u003C\u002Fspan>\u003C\u002Fp>",{"large":42975,"small":42980},{"display":42976,"flexDirection":42977,"position":156,"flexShrink":337,"boxSizing":42978,"marginTop":42979,"lineHeight":133,"height":134},"flex","column","border-box","0px",{"marginBottom":158},{"@type":122,"@version":123,"id":42982,"meta":42983,"component":42985,"responsiveStyles":42989},"builder-ae96d675e1c642b7a13136a3fd3e631b",{"previousId":42984},"builder-54acdaf3cfd440c8955346d89d35f27e",{"name":322,"options":42986,"isRSC":153},{"headline":66,"subHead":42987,"embedScript":42988,"excludeDecoration":130,"forceWhite":130},"\u003Cp>\u003Cstrong>Want to bring your leadership team on board?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Fill in your details to download the Convince Your Manager letter template.\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     portalId: \"146726\",     formId: \"1878d759-77db-4912-b155-ca741a6ade19\",     region: \"na1\"   }); \u003C\u002Fscript>",{"large":42990},{"display":42976,"flexDirection":42977,"position":156,"flexShrink":337,"boxSizing":42978,"marginTop":158,"marginBottom":158},{"@type":122,"@version":123,"id":42992,"meta":42993,"component":42995,"responsiveStyles":42998},"builder-b0dd56e2987b438388d8a456e23fd077",{"previousId":42994},"builder-d84b126d606f47e2a8d3ace0a68cca89",{"name":126,"options":42996,"isRSC":130},{"text":42997},"\u003Ch4>Hear What Happens When Your Manager Says “Yes” \u003C\u002Fh4>",{"large":42999},{"lineHeight":133,"height":134},{"@type":122,"@version":123,"id":43001,"meta":43002,"component":43004,"responsiveStyles":43035},"builder-760f36203f104c87bd360cfe7498eccc",{"previousId":43003},"builder-d4b4242504ce444fa133646c4d40913b",{"name":138,"options":43005,"isRSC":153},{"columns":43006,"space":129,"stackColumnsAt":183},[43007,43021],{"blocks":43008},[43009],{"@type":122,"@version":123,"id":43010,"properties":43011,"meta":43013,"component":43015,"responsiveStyles":43018},"builder-3a910676972746a28c29a80209a280ed",{"id":43012},"manager-ic",{"previousId":43014},"builder-2faa8b4de37a4a32a15768cdf0cff513",{"name":126,"options":43016,"isRSC":130},{"text":43017},"\u003Cp>\u003Cstrong>WATCH: Crystal and Pablo’s Story\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">See how this manager-IC duo attended INBOUND 2025 together, divided and conquered the sessions, and brought back a strategy they could activate immediately.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"I want him to go get the most out of what he can and me to get the most out of what I can, and then we're gonna come together and figure out what works for us.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fspan>\u003C\u002Fp>",{"large":43019,"small":43020},{"lineHeight":133,"height":134},{"marginTop":158},{"blocks":43022},[43023],{"@type":122,"@version":123,"id":43024,"meta":43025,"component":43027,"responsiveStyles":43031},"builder-ae29755836994abf9dbaa6c93c3ad5c4",{"previousId":43026},"builder-a13d5cb8dfba45ebaf867864c28dcf60",{"name":43028,"options":43029,"isRSC":153},"Custom Code",{"code":43030,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Both.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Both_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43032,"small":43034},{"position":156,"marginTop":337,"marginBottom":161,"paddingBottom":42979,"paddingTop":42979,"width":157,"maxWidth":43033},"384px",{"marginTop":158,"marginBottom":158},{"large":43036},{"display":42976,"flexDirection":42977,"alignItems":43037,"marginRight":134,"marginLeft":134},"stretch",{"@type":122,"@version":123,"id":43039,"meta":43040,"component":43042,"responsiveStyles":43045},"builder-2cdfa78891dc412d84932beaee2097d6",{"previousId":43041},"builder-bcc153081d524014a186f5cfa0fdf869",{"name":126,"options":43043,"isRSC":153},{"text":43044},"\u003Ch4>Why UNBOUND 2026 is Worth Attending \u003C\u002Fh4>\u003Cp>If you’re wondering whether UNBOUND is worth the time, travel, and team bandwidth, fair question. Here’s the short answer: it’s not just an event. It’s three days designed to stretch your ideas and impact.\u003C\u002Fp>\u003Cp>You’ll get:\u003C\u002Fp>\u003Cul>\u003Cli>Sessions packed with practical insights, real-world case studies, and hands-on learning designed for implementation.\u003C\u002Fli>\u003Cli>Keynotes featuring leaders across AI, business, and growth sharing where things are headed in the next 1–3 years and how to act now.\u003C\u002Fli>\u003Cli>Role, industry, and identity-specific networking debuting on our new show floor activation, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-the-exchanges\" rel=\"noopener noreferrer\" target=\"_blank\">The Exchanges\u003C\u002Fa>, so you can connect with people solving the same challenges.\u003C\u002Fli>\u003Cli>Live HubSpot demos and direct access to the product experts behind the tools you use\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you're here for fresh solutions or future planning, UNBOUND gives you the space and support to do both.\u003C\u002Fp>",{"large":43046,"small":43047},{"lineHeight":133,"height":134},{"marginBottom":158},{"@type":122,"@version":123,"id":43049,"meta":43050,"component":43051,"responsiveStyles":43077},"builder-85699cb669c04e5cb2b9b21ba10e43d0",{"previousId":43001},{"name":138,"options":43052,"isRSC":153},{"columns":43053,"space":129,"stackColumnsAt":183},[43054,43066],{"blocks":43055},[43056],{"@type":122,"@version":123,"id":43057,"properties":43058,"meta":43059,"component":43060,"responsiveStyles":43063},"builder-5153a63c1c85415b8200305e690cdb9d",{"id":43012},{"previousId":43014},{"name":126,"options":43061,"isRSC":130},{"text":43062},"\u003Cp>\u003Cstrong>WATCH: What First-Time Attendees Take Away\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Pablo Ayala, content manager at Anchor Construction, shares his journey to becoming a first-time INBOUND attendee, and why he wanted to be there to bring back actionable AI strategies to his team.\u003C\u002Fp>",{"large":43064,"small":43065},{"lineHeight":133,"height":134},{"marginTop":158},{"blocks":43067},[43068],{"@type":122,"@version":123,"id":43069,"meta":43070,"component":43071,"responsiveStyles":43074},"builder-3315a7c6df8d481384ee0beb03fae7ef",{"previousId":43026},{"name":43028,"options":43072,"isRSC":153},{"code":43073,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Pablo.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Pablo_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43075,"small":43076},{"position":156,"marginTop":161,"marginBottom":161,"paddingBottom":42979,"paddingTop":42979,"width":157,"maxWidth":43033},{"marginTop":158,"marginBottom":158},{"large":43078},{"display":42976,"flexDirection":42977,"alignItems":43037,"marginRight":134,"marginLeft":134},{"@type":122,"@version":123,"id":43080,"meta":43081,"component":43083,"responsiveStyles":43086},"builder-c13e3bdb73fc43beb7e60ec18b23804b",{"previousId":43082},"builder-608c6bc4239f4e12bf5f52a381e734b5",{"name":126,"options":43084,"isRSC":153},{"text":43085},"\u003Ch4>What You'll Bring Back\u003C\u002Fh4>\u003Cp>Managers want to know the ROI and UNBOUND delivers it. \u003C\u002Fp>\u003Cp>You’ll return with:\u003C\u002Fp>\u003Cul>\u003Cli>Tactics you can use immediately: From smart frameworks to tested strategies, you’ll leave with tools ready to plug into your day-to-day.\u003C\u002Fli>\u003Cli>Fresh approaches to stuck problems: Hear how peers are solving the same challenges you’re facing, and come home with ideas that work.\u003C\u002Fli>\u003Cli>A network that lasts: You’ll meet smart, generous people you can turn to long after UNBOUND ends.\u003C\u002Fli>\u003Cli>Hands-on learning that goes beyond note-taking: Dive into live product labs, interactive workshops, and sessions built for doing, not just listening.\u003C\u002Fli>\u003C\u002Ful>",{"large":43087},{"lineHeight":133,"height":134},{"@type":122,"@version":123,"id":43089,"meta":43090,"component":43091,"responsiveStyles":43117},"builder-2b6b14dd085a44d296b603727184f9a3",{"previousId":43049},{"name":138,"options":43092,"isRSC":153},{"columns":43093,"space":1488,"stackColumnsAt":183},[43094,43106],{"blocks":43095},[43096],{"@type":122,"@version":123,"id":43097,"properties":43098,"meta":43099,"component":43100,"responsiveStyles":43103},"builder-fbc5e4988e8e4d9eaba24902be69f10b",{"id":43012},{"previousId":43014},{"name":126,"options":43101,"isRSC":130},{"text":43102},"\u003Cp>\u003Cstrong>WATCH: Why Leaders Say Yes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Crystal explains how attending with a team member allows for more comprehensive learning, idea sharing, and immediate planning for implementation. See why the 4-time attendee decided to bring her content manager along. \u003C\u002Fp>\u003Cp>\"As a duo, two heads are better than one. He will be at some classes, I'll be at some classes, and we get to have this magical opportunity to bounce things off of each other.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fp>",{"large":43104,"small":43105},{"lineHeight":133,"height":134},{"marginTop":158},{"blocks":43107},[43108],{"@type":122,"@version":123,"id":43109,"meta":43110,"component":43111,"responsiveStyles":43114},"builder-376f83640ffa44368f3a0094099a94b7",{"previousId":43026},{"name":43028,"options":43112,"isRSC":153},{"code":43113,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 75%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Crystal.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Crystal_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43115,"small":43116},{"position":156,"marginTop":161,"marginBottom":161,"paddingBottom":42979,"paddingTop":42979,"width":157,"maxWidth":43033},{"marginTop":158,"marginBottom":158},{"large":43118},{"display":42976,"flexDirection":42977,"alignItems":43037,"marginRight":134,"marginLeft":134},{"@type":122,"@version":123,"id":43120,"meta":43121,"component":43123,"responsiveStyles":43126},"builder-8daab79790444f50b0b06cbe0dcb8adb",{"previousId":43122},"builder-6515c504b5064c4ba47a1c7089e59f71",{"name":126,"options":43124,"isRSC":153},{"text":43125},"\u003Ch4>Why UNBOUND is Better with a Team \u003C\u002Fh4>\u003Cp>Here's a pro tip: while attending UNBOUND solo is valuable, bringing your team multiplies the impact exponentially. Instead of trying to relay insights back to your colleagues, imagine experiencing those \"aha moments\" together and strategizing in real-time about how to put what you're learning into play. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Plus, with a 15% discount for groups of 10 or more\u003C\u002Fstrong>, you can \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite\" rel=\"noopener noreferrer\" target=\"_blank\">transform UNBOUND into a productive team offsite\u003C\u002Fa> with built-in programming. It's professional development and team bonding rolled into one powerful package.\u003C\u002Fp>",{"large":43127},{"lineHeight":133,"height":134},{"@type":122,"@version":123,"id":43129,"meta":43130,"component":43132},"builder-a028cb3f0fb846b782b9cff4bb70bc7e",{"previousId":43131},"builder-bb385d5e8914418fbe530b4773e6d35a",{"name":138,"options":43133,"isRSC":153},{"columns":43134,"space":182,"stackColumnsAt":183,"reverseColumnsWhenStacked":13},[43135,43145,43154],{"blocks":43136},[43137],{"@type":122,"@version":123,"id":43138,"component":43139,"responsiveStyles":43142},"builder-2b7f4d907dd340a783c1e81a083125fe",{"name":146,"options":43140,"isRSC":153},{"image":43141,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc1a581a030724d519544f5c21287d901",{"large":43143},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159,"marginBottom":43144,"marginTop":158},"40px",{"blocks":43146},[43147],{"@type":122,"@version":123,"id":43148,"component":43149,"responsiveStyles":43152},"builder-0938c23f4cae4e07a01bb2ffe7ba001b",{"name":146,"options":43150,"isRSC":153},{"image":43151,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3bc56cb400fa40bba30c974448a8b98a",{"large":43153},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159,"marginBottom":43144,"marginTop":158},{"blocks":43155},[43156],{"@type":122,"@version":123,"id":43157,"component":43158,"responsiveStyles":43161},"builder-ed6a248e40fa44cc8d0277a15fdcdc21",{"name":146,"options":43159,"isRSC":153},{"image":43160,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4ec1a78c314346a69ae7edb51b6dce62",{"large":43162},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159,"marginBottom":43144,"marginTop":158},{"@type":122,"@version":123,"id":43164,"meta":43165,"component":43167,"responsiveStyles":43170},"builder-d548270e5dab4dc0929b8b9e0addea96",{"previousId":43166},"builder-b45ea62411b647449f9906c6db539dba",{"name":126,"options":43168,"isRSC":130},{"text":43169},"\u003Ch4>How to Address Your Manager's Top Concerns \u003C\u002Fh4>\u003Cp>\u003Cstrong>1. \"The budget is tight this year.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND replaces multiple line items—courses, hiring consultants, planning offsites—and bundles it into one event. Plus, the sooner we register, the better the ticket pricing and the more hotel block options we'll have access to.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. \"We can't spare the team for three days.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: The teams getting the most out of UNBOUND treat it as their strategic planning session. We'll divide and conquer sessions to maximize coverage, and I'll come back with a documented action plan and a knowledge-share for anyone who couldn't attend.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. \"What makes UNBOUND different from other conferences?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND combines inspiration with implementation. Where other conferences stop at theory, UNBOUND provides hands-on labs, workshops, and direct access to people who've solved our exact challenges. Plus, we’ll get in-person time with the HubSpot product team, which has direct value for how we use the platform every day.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. \"How do we measure success?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: Your response: We'll set clear goals before I go and I'll report back within 30 days on what we learned, what we've implemented, and what's moved. I'll also share a team recap so everyone benefits.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Ready to Make the Formal Ask? \u003C\u002Fh4>\u003Cp>We've created a customizable template that helps you build a clear, compelling case for attending UNBOUND 2026. It covers the value, breaks down the costs, and outlines exactly how you'll bring it back to the team.\u003C\u002Fp>\u003Cp>Download it, make it yours, and send it with confidence.\u003C\u002Fp>",{"large":43171},{"lineHeight":133,"height":134},{"id":43173,"@type":122,"tagName":332,"properties":43174,"responsiveStyles":43175},"builder-pixel-fats53znh5e",{"src":334,"aria-hidden":335,"alt":66,"role":336,"width":337,"height":337},{"large":43176},{"height":337,"width":337,"display":340,"opacity":337,"overflow":159,"pointerEvents":341},{"deviceSize":343,"location":43178},{"path":66,"query":43179},{},{},1775561380763,1775247152749,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F998ec632ce1f4c96a21a5fd7315584b9",[],{"winningTest":153,"componentsUsed":43187,"kind":74,"lastPreviewUrl":43188,"originalContentId":43189,"hasLinks":13,"hasAutosaves":13},{"Hubspot Form Embed":151},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d025abfb8992404bb13d53e609c06a87&builder.overrides.d025abfb8992404bb13d53e609c06a87=d025abfb8992404bb13d53e609c06a87&builder.options.locale=Default","72570eb826104904ac18c4af70c3fff6","ts7qq9ck4hk",{"createdDate":43192,"id":43193,"name":43194,"modelId":99,"published":100,"query":43195,"data":43198,"variations":43337,"lastUpdated":43338,"firstPublished":43339,"previewUrl":43340,"testRatio":151,"screenshot":43341,"createdBy":354,"lastUpdatedBy":354,"folders":43342,"meta":43343,"rev":43190},1774530077023,"d2a6bd5acc214038b94eb5459b1fd097","INBOUND Is Now UNBOUND: Why We’re Evolving the Event ",[43196],{"@type":103,"property":104,"operator":105,"value":43197},"\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event",{"featured":130,"tags":43199,"category":111,"relatedPosts":43200,"excerpt":43209,"themeId":13,"environment":119,"datePublished":43210,"image":43211,"description":43212,"author":43213,"imageAltText":43214,"title":43215,"blocks":43216,"url":43197,"state":43334},[],[43201,43203,43206],{"post":43202},{"@type":72,"id":97,"model":346},{"post":43204},{"@type":72,"id":43205,"model":346},"9963d6283a69493a823fe93f4d3ea9c7",{"post":43207},{"@type":72,"id":43208,"model":346},"eeeb42da675b4db582d1b2a80de84e28","After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \n\nThat naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\n\nOver the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\n\nThis evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\n\nINBOUND laid the foundation. UNBOUND embraces what growth has become.",1775448000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff56674ea95e64b19880a4194b4b255bd","Why is INBOUND changing its name to UNBOUND? After 15 years, HubSpot’s flagship event is entering a new era. Here’s why UNBOUND is what comes next.",{"@type":72,"id":117,"model":118},"UNBOUND ","INBOUND is Now UNBOUND: Why We’re Evolving the Event ",[43217,43225,43231,43238,43275,43283,43317,43325,43329],{"@type":122,"@version":123,"id":43218,"component":43219,"responsiveStyles":43222},"builder-6bd18c0643094be5b6fa02442ff2e004",{"name":126,"options":43220,"isRSC":130},{"text":43221},"\u003Cp>After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \u003C\u002Fp>\u003Cp>That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\u003C\u002Fp>\u003Cp>Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\u003C\u002Fp>\u003Cp>This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\u003C\u002Fp>\u003Cp>INBOUND laid the foundation. UNBOUND embraces what growth has become.\u003Cbr>\u003C\u002Fp>",{"large":43223,"small":43224},{"lineHeight":133,"height":134},{"marginTop":158,"marginBottom":158},{"@type":122,"@version":123,"id":43226,"component":43227},"builder-1e669f69dd724a359dd88b256a71b09d",{"name":43228,"options":43229,"isRSC":153},"Video Embed",{"videoEmbedCode":43230},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEc2noFcVGLc?si=YKM0cPjIShM4lLQo\"\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":122,"@version":123,"id":43232,"component":43233,"responsiveStyles":43236},"builder-8e6390bdd52845918573e28a62ff1ce8",{"name":126,"options":43234,"isRSC":130},{"text":43235},"\u003Ch4>\u003Cspan style=\"font-size: 30px; letter-spacing: 0px;\">What INBOUND Built\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Before diving into the change, it’s worth being clear about what isn’t changing.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">INBOUND helped define a generation of marketing. It championed simple, powerful principles: earn attention by creating value, build trust before asking for anything, and put the customer first. That philosophy reshaped how companies approached content, demand generation, and customer relationships.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It also brought together a global community of practitioners (marketers, founders, operators) who learned from one another and applied those ideas inside their businesses. That legacy still matters, the principles still apply, and our community remains at the center of everything.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">UNBOUND will carry that groundwork further.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A New Era of Growth\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">What has changed is the context in which companies grow and the mindset needed to keep pace. Sales, marketing, service, and operations work as one connected system; traffic patterns are less predictable. Buyers now discover through AI before they click. Intent is higher and journeys are nonlinear. Experimentation cycles move faster than what any annual plan can account for. \u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">At the same time, HubSpot has evolved from a marketing platform into a full agentic customer platform. Our customers don’t just lead marketing teams, they lead revenue organizations and own the entire customer experience.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The name INBOUND was rooted in a specific marketing methodology but growth today spans the full customer journey. It requires coordination across functions, is powered by AI and context, and driven by constant iteration.\u003C\u002Fp>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.32px;\">As the scope of what HubSpot customers manage has widened, the event needed to address that too.\u003C\u002Fspan>",{"large":43237},{"lineHeight":133,"height":134},{"@type":122,"@version":123,"id":43239,"meta":43240,"component":43242},"builder-6ed8c592b38749f58a4500b432e94bf6",{"previousId":43241},"builder-f7355e9fea6d4e888273ff52af35918a",{"name":138,"options":43243,"isRSC":130},{"columns":43244,"space":182,"stackColumnsAt":183,"reverseColumnsWhenStacked":13},[43245,43255,43265],{"blocks":43246},[43247],{"@type":122,"@version":123,"id":43248,"component":43249,"responsiveStyles":43252},"builder-ce478318d858405daeb7216375c97e56",{"name":146,"options":43250,"isRSC":153},{"image":43251,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd49ed7a732b44e32bcf374e2c440c5db",{"large":43253,"small":43254},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},{"marginTop":161,"marginBottom":161},{"blocks":43256},[43257],{"@type":122,"@version":123,"id":43258,"component":43259,"responsiveStyles":43262},"builder-d586bc8fc16a4ef793e9040265f61f18",{"name":146,"options":43260,"isRSC":153},{"image":43261,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdfb58a63be044d2886d59a58c54c5cc1",{"large":43263,"small":43264},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},{"marginTop":161,"marginBottom":161},{"blocks":43266},[43267],{"@type":122,"@version":123,"id":43268,"component":43269,"responsiveStyles":43272},"builder-6cb2261b5b354f218e40b269dd2f4e9b",{"name":146,"options":43270,"isRSC":153},{"image":43271,"backgroundSize":149,"backgroundPosition":150,"lazy":13,"fitContent":130,"aspectRatio":151,"lockAspectRatio":13,"height":152,"width":152},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ff9d2029b5b4ee19a9c87e2f32b91b0",{"large":43273,"small":43274},{"position":156,"width":157,"minHeight":158,"minWidth":158,"overflow":159},{"marginTop":161,"marginBottom":161},{"@type":122,"@version":123,"id":43276,"component":43277,"responsiveStyles":43280},"builder-3078491a1bfe4e6885c1dcedc9b88577",{"name":126,"options":43278,"isRSC":130},{"text":43279},"\u003Ch4>\u003Cspan>Why UNBOUND?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>UNBOUND signals more than a name change or a conference. It reflects how modern growth leaders actually think across teams, channels, and the entire customer journey.\u003C\u002Fp>\u003Cp>The connection to INBOUND is intentional. One letter change reflects fifteen years of learning and iteration. The foundation was strong and now we're extending what INBOUND started.\u003C\u002Fp>\u003Cp>UNBOUND is not a new methodology. It’s a mindset.\u003C\u002Fp>\u003Cp>To be UNBOUND is to be expansive: free from unnecessary constraints and always pushing beyond what once defined growth. It’s to move beyond rigid funnels, siloed ownership, and static playbooks.\u003C\u002Fp>\u003Cp>Growth today demands that freedom.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What This Means for Our Community\u003C\u002Fh4>\u003Cp>If you grew your career during the INBOUND era, this moment should feel familiar. Fifteen years ago, you embraced a new way of thinking about growth. That instinct to adapt when the environment shifts is the same instinct behind this change.\u003C\u002Fp>\u003Cp>Nothing you built is being undone; the principles still stand, the relationships still matter, and the foundation is still here.\u003C\u002Fp>\u003Cp>What’s different is the landscape around it and UNBOUND is designed for the environment you’re stepping into now: \u003C\u002Fp>\u003Cul>\u003Cli>How teams are integrating AI responsibly\u003C\u002Fli>\u003Cli>How companies are rethinking their playbooks\u003C\u002Fli>\u003Cli>How go-to-market functions are aligning\u003C\u002Fli>\u003Cli>How experimentation replaces rigid planning\u003C\u002Fli>\u003C\u002Ful>\u003Cp>UNBOUND is created for a world where growth is interconnected, iterative, and marked by constant change.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Comes Next\u003C\u002Fh4>\u003Cp>What INBOUND created over fifteen years—the trust, the relationships, the shared commitment to growth done well—doesn't go away. 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