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Get first access to UNBOUND news and updates. ","","\u003Cp>\u003Cspan style=\"font-size: 14px;\">We're committed to your privacy. HubSpot uses the information you provide us to contact you about UNBOUND and other HubSpot events.\u003C\u002Fspan> \u003Cspan style=\"font-size: 14px;\">You may unsubscribe from these communications at any time. 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Get first access to UNBOUND news and updates.\u003C\u002Fp>","\u003Cp>\u003Cbr>\u003C\u002Fp>","\u003Cp>\u003Cspan style=\"font-size: 14px;\">We're committed to your privacy. HubSpot uses the information you provide us to contact you about UNBOUND and other HubSpot events.\u003C\u002Fspan> You may unsubscribe from these communications at any time. For more information, check out our \u003Ca href=\"https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy?hubs_content=www.hubspot.com\u002F&hubs_content-cta=Privacy%20Policy&_gl=1*atai5b*_ga*NjU0NzI3ODUwLjE2OTc1NTYxODA.*_ga_LXTM6CQ0XK*MTcxMDk0OTkyNi4zMy4xLjE3MTA5NDk5MjcuNTkuMC4w\" rel=\"noopener noreferrer\" target=\"_blank\">privacy policy\u003C\u002Fa>.\u003C\u002Fp>",1,{"@type":118,"@version":119,"id":143,"meta":144,"component":146,"responsiveStyles":150},"builder-5fea7868fac24334851d4fac29f3a32c",{"previousId":145},"builder-7af94e4bcc1b43a5b87f7e21b5aaa4a5",{"name":147,"options":148,"isRSC":130},"Blog Filter Grid",{"limit":149,"blockIndex":119},12,{"large":151},{"display":152,"flexDirection":153,"position":154,"flexShrink":155,"boxSizing":156},"flex","column","relative","0","border-box",{"@type":118,"@version":119,"id":158,"meta":159,"component":161},"builder-e2bb6d69d3054e44a5687eba167a810a",{"previousId":160},"builder-9eb18b717e944b9a98ed9dac0b5186fa",{"name":162,"options":163,"isRSC":130},"Image Text CTA",{"headline":164,"copy":165,"button":166,"image":168,"blockIndex":171},"Your Growth Moment is Here","\u003Cp>\u003Cspan style=\"font-size: 16px;\">Boston is calling. Join fellow change-makers for three high-impact days of powerful insights and real connections. Leave with proven tactics and strategies that drive results.\u003C\u002Fspan>\u003C\u002Fp>",{"label":75,"title":167,"url":12},"go to Register Page",{"src":169,"alt":170},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fed07e6e152164eb9bf0abe2985c347a1","Two people looking at the stage in 3\u002F4 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Mark was ranked #19 in Forbes' Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.  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See how Breeze Assistant, integrated with HubSpot and your tools, helps you get more from your shared knowledge.","2025-09-04T17:30:00.000Z","2025-09-04T17:45:00.000Z",[1343]," Hall E (Level 0)",[1345],"rec5pWkGft5dnti3d",[],"2025-09-03T17:47:38.000Z",[],[],[],[],[],[],[1355],{"id":807,"name":808,"type":485},[],[],[],[],[1361],{"id":1315,"name":1316,"profile_image":1362,"job_title":428,"company":219,"featured":13,"featured_order":130,"bio":1330,"twitter_handle":130,"linkedin_page":1331,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":1332,"last_modified_time":1333,"sessions":1368,"speaker_type":1369},[1363],{"id":1319,"width":204,"height":204,"url":1320,"filename":1321,"size":1322,"type":208,"thumbnails":1364},{"small":1365,"large":1366,"full":1367},{"url":1325,"width":212,"height":212},{"url":1327,"width":215,"height":215},{"url":1329,"width":204,"height":204},[1336],[],[],[],8,[1221,1222,1374],"10:30am - 10:45am PT",[],{"id":495,"name":496,"profile_image":1377,"job_title":510,"company":219,"featured":13,"featured_order":130,"bio":511,"twitter_handle":130,"linkedin_page":130,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":130,"last_modified_time":512,"sessions":1383,"speaker_type":1696},[1378],{"id":499,"width":204,"height":204,"url":500,"filename":501,"size":502,"type":208,"thumbnails":1379},{"small":1380,"large":1381,"full":1382},{"url":505,"width":212,"height":212},{"url":507,"width":215,"height":215},{"url":509,"width":204,"height":204},[1384,1456,1510,1603],{"id":514,"year":225,"unique_id":1385,"title":1386,"description":1387,"start_date_and_time":1388,"end_date_and_time":1389,"level":1390,"skill_level":233,"location":1391,"livestream":13,"livestream_link":130,"livestream_order":130,"featured":13,"featured_order":130,"related_sessions":1392,"last_modified_time":1393,"registration":128,"session_reservations":128,"reservations_required":128,"registrationCapacityEnable":128,"registrationCapacity":238,"attachments":1394,"attachments_name":1386,"attachments_thumbnails":253,"also_sponsors":1405,"session_type":1406,"session_marketing":1407,"session_sales":1411,"session_customer_success":1412,"session_culture_trends":1414,"session_gtm_data_systems":1415,"session_revops":1416,"session_hubspot_products":1417,"session_networking":1419,"speakers":1420,"sponsors":1451,"locations":1452,"grid_row_span":335,"grid_row_start":1453,"display_date":1454},"1673669","Lab: Building a Proactive Customer Support Strategy","Transform your support strategy from constantly putting out fires to preventing them entirely. 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This innovation helps companies leverage popular media content in their advertising. In 2023, CBS' Paramount Global partnered with MutualMarkets to enhance advertising efforts. Alan and CBS President\u002FCMO Michael Benson present on media-brand partnerships, historical barriers, and how AI is transforming these relationships. Previously, Alan co-founded IAG Research, measuring ad effectiveness, which he sold to Nielsen in 2008 for $250M.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falangould\u002F","https:\u002F\u002Ftoday.advancement.georgetown.edu\u002Fgeorgetown-magazine\u002F2022\u002Fceo-alumnus-helps-create-experiential-learning-opportunity\u002F","2025-06-10T19:46:01.000Z",[2254],{"id":2255,"year":225,"unique_id":2256,"title":2257,"description":2258,"start_date_and_time":2259,"end_date_and_time":935,"level":2260,"skill_level":443,"location":2261,"livestream":128,"livestream_link":130,"livestream_order":130,"featured":13,"featured_order":130,"related_sessions":2262,"last_modified_time":2263,"registration":13,"session_reservations":13,"reservations_required":13,"registrationCapacityEnable":13,"registrationCapacity":130,"attachments":2264,"attachments_name":130,"attachments_thumbnails":130,"also_sponsors":2265,"session_type":2266,"session_marketing":2267,"session_sales":2271,"session_customer_success":2272,"session_culture_trends":2273,"session_gtm_data_systems":2278,"session_revops":2279,"session_hubspot_products":2280,"session_networking":2281,"speakers":2282,"sponsors":2337,"locations":2338,"grid_row_span":119,"grid_row_start":2339,"display_date":2340},"recyl9lVJsMXHuHgE","1711967","Solving the Marketing Mystery: AI-Powered Brand Partnerships","Modern marketing feels like an unsolvable mystery—customers are harder to reach, creative fatigue is real, and standing out requires detective-level investigation. 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Whether partnering with entertainment properties, influencers, or other brands, AI eliminates guesswork from partnership selection and marketing direction.\n","2025-09-04T22:00:00.000Z",[788],[790],[],"2025-08-25T17:47:26.000Z",[],[],[],[2268],{"id":2269,"name":2270,"type":960},"recNc8OhJgKoXhsZf","Brand & Creative",[],[],[2274,2275],{"id":483,"name":484,"type":485},{"id":2276,"name":2277,"type":485},"reczuOC10iFMXP2vM","Culture & Community",[],[],[],[],[2283,2292,2315],{"id":2232,"name":2233,"profile_image":2284,"job_title":2247,"company":2248,"featured":13,"featured_order":130,"bio":2249,"twitter_handle":130,"linkedin_page":2250,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":2251,"last_modified_time":2252,"sessions":2290,"speaker_type":2291},[2285],{"id":2236,"width":854,"height":855,"url":2237,"filename":2238,"size":2239,"type":208,"thumbnails":2286},{"small":2287,"large":2288,"full":2289},{"url":2242,"width":862,"height":212},{"url":2244,"width":215,"height":865},{"url":2246,"width":854,"height":855},[2255],[],{"id":2293,"name":2294,"profile_image":2295,"job_title":2308,"company":2309,"featured":13,"featured_order":130,"bio":2310,"twitter_handle":130,"linkedin_page":130,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":2311,"last_modified_time":2312,"sessions":2313,"speaker_type":2314},"recsZtRqlErtfW63x","Mike Benson",[2296],{"id":2297,"width":204,"height":204,"url":2298,"filename":2299,"size":2300,"type":208,"thumbnails":2301},"attE2vGJOPCH7GEAx","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FcnZAaGlVACz2VsEvCzrDig\u002FflqirMs4eWiM4u5YqBf-p_dUF8_a_Li_8cQAz8uak9boh1iVOLLK4cP6ea7IZ3V9QgjTc31fl20RYSZfkD4fhWPF2W539woJ_vWg_WDrOtF2l-1c8YjiHec-9sM9IE-LOXtjm3RsgV1dfT1oZqj1Xs6g9EAJYTlOHxj0R9N5rPY\u002FbDqutHh9sCFkxiqZ0HXVTvaBkBcZ4_DrURt-6lyWh1g","Mike Benson.png",1866241,{"small":2302,"large":2304,"full":2306},{"url":2303,"width":212,"height":212},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGmBffvbzODb0-6b2sKhw7Q\u002FHHSI6zzr_b_4mggzS1Zvvnfrzze0rwTBEyBask5TFCgzl3qhwmLI0ppX4mvke8F-Yl0BVGf1dTa3iL98imBt6YGsNV4FXOpkuDPdloNAHCjvpbNfIh263yumRSZ07vlQg9SLUjTTIgwsc2h4BqE_tg\u002FRszbeg3P_YngMQU5kihdw3WToVQe9-O2I5_BedhpqpM",{"url":2305,"width":215,"height":215},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FSXv3Ju32V0CB4I9h-ArJZA\u002FtonzTfn7Ln9Uvi4P9iO_DjItYjviGuZY3H5xh_mVRf8T0HqaGCCFrjiQsMQdhJwyWkw2uJ1VsXmAGHqctNrmumF7jSqRjoVsccY4_KuKilJPkuUTcZT0MuDTdenPBiVRoUUAXm8331pYcBEwSTOtiA\u002FUtvupgzAP8Qm0A1OReX03ega9-Z7myuE662duIlWIgY",{"url":2307,"width":204,"height":204},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FGcNTPG87ih3uUYrUz8tErw\u002FUszu200QhH-yAMz-Ze0neECBHmABEqnKZbN2djMHXFwrqQySRSbP5bqctwwJ7nDEDrY9nO7uy-HFk9SRBiLOVW4cppvKIfV1GDhOK48yL1p3jioQlcJVIYSMmn-cEuqFqanixu_8T1hI59Y7bKTJhg\u002F10xx4JoELixmcIDCXzL1EQfWfB6PffWujA2gRHxDjSQ","President and Chief Marketing Officer, CBS, BET and VH1","CBS","Mike Benson, President and CMO, CBS since 2019, leads CBS marketing across broadcast, streaming and CBS-produced content for Paramount+. 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Discover how to dominate AI search without breaking the bank. Get hands-on experience using tools & agents to enhance traditional SEO processes. Learn about cutting-edge AEO tactics that you can implement today. And, understand when we can & can't measure AI search optimizations. Built for teams ready to take action today. 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You’ll leave with practical frameworks and tools you can implement immediately.",[7195],"Rm 211 (Level 2)",[7197],"recMTpWiQG7fcdgvZ",[],"2025-09-09T23:29:10.000Z",423,[7202,7212],{"id":7203,"width":130,"height":130,"url":7204,"filename":7205,"size":7206,"type":245,"thumbnails":7207},"attitAxpEb7fKXTN2","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F8bXclEvSkOzIv1O61rH_6g\u002FUk6JeAfI1qYxTHMxygk6WjTSJAXCa05wEuWNgOugupgGUihgOvB7n1H8VOTIMuKpQclPz1tQhvYTZcnM6R9DO8rwt9Ghbwscxqq3oU0ocvXuIzlysz6KWeA_hccP5aH_ZA9RmJ55Haf5EcT9JgEgn9QkDj5qziK88niveiTGW3r1bNAvxCiqxI9axrGcCOApDVfPIBZdnU29WKHCja_yZUGSbOSXcd1JE0Wo6HIecWf3YNfTWsLGkaWvfEdCaGJ8\u002Fs39KfXm6azdEgE6X2gng4zgesrD2WN2seTkOi2AC3nQ","DD4_D2_01_Ben_Conte_How_to_Run_Modern_Competitive_Marketing_Presentation.pdf",1789749,{"small":7208,"large":7210},{"url":7209,"width":249,"height":212},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FT36O8_4TErMDcSzo7GYexw\u002FMQoH_HV2xYxq-7Rm1n3au5lkSGfLXcdRpaQhimUFUDjZjVhg_9EvJr7tvMa35znYzv8JczvdViNPagZHQUGgQAucFfTvrldniRvBU3LZ8v_nhaHpiY_V-gxrxHHoSZ8dgN5quX7EbQdCmZ0o7LYwHg\u002FGZ4cYMURCcB1oSuVK7lVqKhpHznMBtWCUlkQmsdtg2c",{"url":7211,"width":252,"height":215},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F165EtrcZOTxrdvcTs8nRqg\u002FZFqt_O1AjAxgOMfxOtrmoo7HZJ6POWSyEh_CMbCYVx1pBw-pcm4SUDTJZjwj1kqOoXFwiIdG-8Emln5JrHWwggmS6_K6wm3IN6HZzKxEXXQU8NBnuMiF0kIDQIVe9EVbGxA-cfEgJBuJaxiVJhWbQA\u002FI6JxkiFiKvy2Qje7bUeBUNLyi6mvemqRNCpkg2i8QRE",{"id":7213,"width":130,"height":130,"url":7214,"filename":7215,"size":7216,"type":245,"thumbnails":7217},"attGKLHN0VWofXndj","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F-k87mGWljWPxvCdYYQq8vw\u002FX8zkgyyVejm8WgBM2gfGUlP-_Uu9cN2Tmn_cdd55WXoBNU5q2wwNijYM8FMT3u7nCvmd2bmQqWyiQsLlaf3WhTB-4PBMWaCNULUVQQ6z4XSIt8XdASAuC_EKHH_QVQwzwRJn2ggUmV6G44tgqGi0JNetTBWc_gHm_TekwnnQ7y9IX4TbsW08iVciPrrB3bksF-jSVnPaFGDR8FWX3T45kA\u002FqaQ0RcDowemwKc7Rg4_bhSklLh22jNb4ZBkVAUsxyiM","INBOUND_2025 - 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As founding leader of the HubSpot global content design team, she helped establish and evolve the lovable HubSpot brand voice. Now Head of Experience at Agent.ai, she helps people build and use agents that help them do more creative work. Her first book, “Cultivating Content Design,” argued that the most powerful, enduring tech products are the ones with the most human voice. Her second book will either be a cozy mystery or historical romance, depending on which draft she finishes first.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbethdunn\u002F","https:\u002F\u002Fagent.ai\u002F","2025-08-25T18:32:44.000Z",[7273],{"id":7274,"year":225,"unique_id":7275,"title":7276,"description":7277,"start_date_and_time":7278,"end_date_and_time":7279,"level":7280,"skill_level":443,"location":7281,"livestream":13,"livestream_link":130,"livestream_order":130,"featured":13,"featured_order":130,"related_sessions":7282,"last_modified_time":7283,"registration":13,"session_reservations":13,"reservations_required":13,"registrationCapacityEnable":13,"registrationCapacity":130,"attachments":7284,"attachments_name":7276,"attachments_thumbnails":253,"also_sponsors":7295,"session_type":7296,"session_marketing":7297,"session_sales":7299,"session_customer_success":7300,"session_culture_trends":7301,"session_gtm_data_systems":7303,"session_revops":7307,"session_hubspot_products":7308,"session_networking":7309,"speakers":7310,"sponsors":7320,"locations":7321,"grid_row_span":119,"grid_row_start":2660,"display_date":7322},"recQPGRomq5k3lvfl","1673734","The Creative's Guide to AI: Thriving in the Age of Agents","Where does human creativity belong in an AI-powered world? Find out in this session drawn from the work of scaling Agent.ai through rapid growth with a very small team. Learn how to apply a flexible framework for how and when to use agents throughout your creative process, and feel free to focus your creative energy where it will do the most good.","2025-09-03T17:45:00.000Z","2025-09-03T18:15:00.000Z",[938],[940],[],"2025-09-09T23:43:18.000Z",[7285],{"id":7286,"width":130,"height":130,"url":7287,"filename":7288,"size":7289,"type":245,"thumbnails":7290},"attVTHCoBdqfuVDZB","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FDQFWeDmYfb6aWqbRI8hVMA\u002FUQWZANDc6IDjJFdXplPCY3tF6evCREEsoN9VEkRnT-qv1L7zfh9UUL0Sv8o2WfD5eWGSK3ivHacy051VbDKyB0LGu_H9bRLK1QcmGQe9XWlof9R_IO0R5wXKYfXyD-5GOfiSDeVQNOtF2h9HBWP801brb-_dLT8VNASmTDn6d9y3QzzM5j2uSl30yDaZFoKcHbBIajHKvA60NS2ji11Qh2Ku1M_QeRFkw2W79rvuWI-hNJTG0_5lYl_japY2TN76s4C0AEElTgr_wug2MAP0RA\u002FP_zl0vf3eiAmuCH33I6hXcdzvBJVosy6WaGud0jZWNc","IS_D1_01_Beth_Dunn_The_Creatives_Guide_to_AI_Thriving_in_the_Age_of_Agents_Presentation.pptx.pdf",5879404,{"small":7291,"large":7293},{"url":7292,"width":249,"height":212},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F5a751CnKlTh9H-AKLw4KLQ\u002FxR0Wt4itjsz1Rnbk0cYhWDUrbtbEsX_v-6DRut7sB1Mrqxda3eDp8KVbjbhmqBJLsbhLqYAAMA0YJMwqJuEpaGFMwGgQ9sxv_gGUh-uXYAOwEkqKOE5lXwnDQJgd4VFwJlu7wLVSySDi5WYgZYnRyQ\u002FwfGRHLrUuGbJ5Qt44BCPbQ2HkBSeBcW9D-h1fG9SIXs",{"url":7294,"width":252,"height":215},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fu56znySyY8mFHJdS9RPOyA\u002F2X_A4xY3cPC5Kv2K-A6KbSPnEKaLQwDHrjvLg52ti8SNcoC5gx6smV2aB_EXBSa9A2WaVSuUQ1pT2y1kdGjlqKylu3zLdwn-dDTO7i_z1hGdKx4_y26i1I7bbJiLfMMVfSkYkf3F1yVeKPdVR8Cjmg\u002FIcB9bGUx7iL67-o6baflyId0Qh1b-k471SHKw_sy-AQ",[],[],[7298],{"id":2269,"name":2270,"type":960},[],[],[7302],{"id":483,"name":484,"type":485},[7304],{"id":7305,"name":7306,"type":264},"recdXHuDDidXcNJqN","Product Led Growth",[],[],[],[7311],{"id":7251,"name":7252,"profile_image":7312,"job_title":7266,"company":7267,"featured":13,"featured_order":130,"bio":7268,"twitter_handle":130,"linkedin_page":7269,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":7270,"last_modified_time":7271,"sessions":7318,"speaker_type":7319},[7313],{"id":7255,"width":204,"height":204,"url":7256,"filename":7257,"size":7258,"type":208,"thumbnails":7314},{"small":7315,"large":7316,"full":7317},{"url":7261,"width":212,"height":212},{"url":7263,"width":215,"height":215},{"url":7265,"width":204,"height":204},[7274],[],[],[],[338,339,6938],[],{"id":7325,"name":7326,"profile_image":7327,"job_title":7340,"company":7341,"featured":13,"featured_order":130,"bio":7342,"twitter_handle":130,"linkedin_page":7343,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":7344,"last_modified_time":7345,"sessions":7346,"speaker_type":7443},"recVbKv7Yccjl7hXC","Betty Mok",[7328],{"id":7329,"width":204,"height":204,"url":7330,"filename":7331,"size":7332,"type":208,"thumbnails":7333},"attDh4OOZjvGkh02a","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FUaFMO7vPt1DNtXGYUPwjmw\u002FGLyYijqsBno0Oe68khqXiDiqwp4zLv1Ur6VCAONDZaS2fUqdLEcnV3ha5Lhf_F-sO70L6Ol8DC6a1DVrL9vjetcyiY3TU5mkHfq0Ol8Q_0Q79uLW-F71Jz1EKWtVH09NFmBSi_gH6tdrpM_6nfaziXiWEuux4CfEtyEEVGkpitA\u002FiKOT6JSWqxAXQqmvMbqPqsQC6iWkPj8E4VWoSb0CBbY","Betty Mok.png",871348,{"small":7334,"large":7336,"full":7338},{"url":7335,"width":212,"height":212},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F_WK2e6hFL2h_QYsmyM9W5g\u002FRCvn1p9HYDcI5aSszX5z-7T0lBccOuOh5v0EKX746v8q3yc3q3mdkjM_aHaPUmp0aVCWX8jZrFfjdw4uBVKV1J3lIHi575DWDZAZXXIhqCRrtVN7AIIp-YwvX-GrkQpbPck_JH-WZXxMvUlI_Ww8RA\u002FJqNJv-AFctGUyXfzSd1VF03McwjGvx0FwusXRYkKuJs",{"url":7337,"width":215,"height":215},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FyT9iimXq29IFHpjxzQxFlw\u002FChxgOoFEe1SvYvsR-EppZU13ZmnC2wedbGrTXyZ2gv8oCGAyIn_VVZrVq59Io0EGshfo6YlidxEI9RJx_v6CP4I8Lb_4mEbn2emy_PNpqvGsmZdx5lYYBXdC5A3OkYgSbZxnAdoOHOL35KxLqLJTrQ\u002FcpfIBHd9XyVdShCvckXYtipG-TSF0X-6cTHG6OVY4kA",{"url":7339,"width":204,"height":204},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F4hR-Mj6S7u2ed3D5oP7CnQ\u002F4p-Edm6YLa_x2uuIROPcqUHjUBxMpw-RqMb3sA6utCEZdX_8ewjC0kpfXnFjgWzl4Par0uOM6EoVr1Cezka4mof5oNQ0_7Mg3gk7Hi413sn_rpitsBl-vR7aGRskFOJH2PgW2nRJ6IgITJ_GJxs1og\u002FxhS9Jt97yiURnEBGvUE7EPrHs_UzVz_vi5BYJDS9Lf4","Senior Vice President, Marketing ","Consensus","Betty Mok is  the Senior Vice President of Marketing at Consensus where she enables GTM team success and business acceleration through her extensive performance marketing background.She’s dedicated to leading high-impact teams with a people-first approach, maximizing the power of sata-driven marketing for organizational growth. 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Ideal for demand gen, RevOps, and marketing ops pros.","2025-09-03T18:20:00.000Z",[2608],[2610],[],"2025-07-30T16:05:21.000Z",[],[],[],[8146,8147],{"id":958,"name":959,"type":960},{"id":1409,"name":1410,"type":960},[],[],[],[],[8153],{"id":2624,"name":2625,"type":269},[],[],[8157],{"id":8110,"name":8111,"profile_image":8158,"job_title":8125,"company":8126,"featured":13,"featured_order":130,"bio":8127,"twitter_handle":130,"linkedin_page":8128,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":8129,"last_modified_time":8130,"sessions":8164,"speaker_type":8165},[8159],{"id":8114,"width":204,"height":204,"url":8115,"filename":8116,"size":8117,"type":208,"thumbnails":8160},{"small":8161,"large":8162,"full":8163},{"url":8120,"width":212,"height":212},{"url":8122,"width":215,"height":215},{"url":8124,"width":204,"height":204},[8133],[],[8167],{"id":8168,"name":8126,"level":1810,"sponsor_logo":8169,"link":8129,"order":8182,"sessions":8183},"rec2Ur1SN0HzPrt7p",[8170],{"id":8171,"width":215,"height":1814,"url":8172,"filename":8173,"size":8174,"type":208,"thumbnails":8175},"attdv7AwoIBQzxLd6","https:\u002F\u002Fhubspot-assets.thisismess.io\u002Fsponsor-logos\u002FNetLine_Logo_-_INBOUND_2025.png","NetLine Logo - 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SDRs send generic cold outreach. Content and inbound leads go unused. In this session, SalesCaptain CEO Bill Stathopoulos - author of Cold Email Secrets - shares how 60+ companies, including Nestlé, Drip, Robin AI, and GlossGenius, are rethinking GTM. Learn why Outbound is now Inbound and how Clay, AI agents, and intent data help unify teams and turn hidden signals into pipeline.","2025-09-05T17:15:00.000Z","2025-09-05T18:00:00.000Z",[5336],[5338],[],"2025-09-09T23:25:00.000Z",[8222,8232],{"id":8223,"width":130,"height":130,"url":8224,"filename":8225,"size":8226,"type":245,"thumbnails":8227},"attxdt1t8xphkdgpg","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FdEpnWaRu89tSo-GbXRGDKg\u002Fws944McCkKUlKrEEy-3V6-24OYl_uQEP6CQNpCcCNG9deCL8HkD7VYmbx5xP7JNjcgiBh3IjpgSj8HghNy6o4Z3x8TEceyvJSTlWgKoYg85tB57HVinzJ7P5UcuPnviLViSIbPqi9udUsa5LmjLZRfI-xrgO-Q1vzl_FfOxzJXNwVdv6vx96UXGP8adVYGi53gT8DWGfFvnXLk4qB4lQQl44M3jwvEtqZfyANrSdBx18-8gWa8BNRWjnnRskffgtm04tykayiSLjtReP-TQ_YQ\u002FcjjOXypjsVReAU742Oz31nbBl0eVchfXdyyxXDvwyQA","ED5_D3_01_Bill_Stathopoulos_Building_the_GTM_Motion_of_2026_With_Clay_and_AI_Agents_Presentation 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She is passionate about educating developers to help them grow better in their development skills. From front-end web development to custom CRM extensions, she’s created education on all parts of developing on HubSpot. When she isn’t coding or teaching, she enjoys reading, cooking, and being overly competitive about board games.","2025-11-04T17:41:22.000Z",[],[],{"id":9579,"name":9580,"profile_image":9581,"job_title":9594,"company":9595,"featured":13,"featured_order":130,"bio":9596,"twitter_handle":130,"linkedin_page":9597,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":9598,"last_modified_time":9599,"sessions":9600,"speaker_type":9721},"recbnFUzYS82i0sAy","Bruno Amico",[9582],{"id":9583,"width":204,"height":204,"url":9584,"filename":9585,"size":9586,"type":208,"thumbnails":9587},"attqouvcs0kSGqUP7","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FAebZ-Ckl6Gk-NNFBic1wfg\u002FwQVapv2x88L5JH_6qWNQZMaO3rrFfgCZ-O0G-6GNtKfZCrWYBLkAafvkyucW7TIibV7H7oxteulcBqhE76fmocf6OtKicueSTpVlESG94W4PQVoEmraFCOIgnikm_KxPoJTffYVu2KP1Mcs_RuOw1fI6rUTx0ESRlbzZLhdbLhQ\u002FaodNJcpQ7bVtHyxjhkk1Gdw5nFwadcLPnAS5O6D8jlo","Bruno Amico.png",658992,{"small":9588,"large":9590,"full":9592},{"url":9589,"width":212,"height":212},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fyz7n0w6TfSF2N84TzoXiRA\u002F4YGawhKZ6CUJkfQwoYbQmg92KTP2tLz0aevhMqrhDlBh0sae4pVVoYy816ZnTMHgku8eNISh3rmhfwJeCNlev56SqUr5Yd3zC541tdpgF6eRm90qGW7Oa24rFY8Xau4OeVKZvZm4dO4N1wyBErZT7A\u002FW3fnS73WNiqRabksR8J00trtl3s64-9IkoaPVrszyX0",{"url":9591,"width":215,"height":215},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F55QpH_t7iV1tm0rIW_Mygw\u002FQ4kJXIFQGKt8_mGo7odcrxYJqIqHPrzMujW132FutdDhxmlDGmC20Lz9HqBA_fw9gdrt0JKB0OtGqP8IvJOLt04Ce31D5yIrpI695vFnpxFZOEsdexIvSGmWDQaXbT4palXgGD3GTLWPxaKTCKR88A\u002FKud213l9xyBos_y5bRt3IscxbjmN2psDz5MRw0gbsKU",{"url":9593,"width":204,"height":204},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FwUzb49id36dhGLTIahHmlw\u002FyVHOkyIN1k9c9PXtKMMD3Ppacmb_5YK570A0cvcAQzuLU9umUn-idad471hPtIpR4JLH9Bqg3_tCMllrSZ0xb3iYMbWyKZG-E6H9CexagZOWjpwKIYqVECYX5va0-s52R0mDRv0qK-eqOImBrO9lGw\u002Fsgq6mQnlRXzt1vwhd97aCc1vnvxo2AdnqEQ3RoQ64uk","Co-founder and COO","Tropical Hub","Bruno Amico is the co-founder and Chief Operating Officer of Tropical Hub, a consultancy specialized in advanced CRM projects with HubSpot. Since 2014, he has led implementation initiatives for global companies and works on solution architecture using the platform. Recognized by HubSpot, he is a member of the UpMarket PAC, holds the Onboarding and Custom Integration Accreditations, and was the first external Portuguese-speaking creator for HubSpot Academy. He is also a HubSpot Trainer and HUG Leader in Brazil, delivering training sessions for leadership teams as well as marketing, sales, customer service, and tech departments.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbruamico\u002F","https:\u002F\u002Fwww.tropicalhub.co","2025-06-17T20:36:44.000Z",[9601,9666],{"id":9602,"year":225,"unique_id":9603,"title":9604,"description":9605,"start_date_and_time":9606,"end_date_and_time":9402,"level":9607,"skill_level":443,"location":9608,"livestream":13,"livestream_link":130,"livestream_order":130,"featured":13,"featured_order":130,"related_sessions":9609,"last_modified_time":9610,"registration":128,"session_reservations":128,"reservations_required":128,"registrationCapacityEnable":128,"registrationCapacity":2697,"attachments":9611,"attachments_name":130,"attachments_thumbnails":130,"also_sponsors":9612,"session_type":9613,"session_marketing":9614,"session_sales":9615,"session_customer_success":9616,"session_culture_trends":9617,"session_gtm_data_systems":9620,"session_revops":9621,"session_hubspot_products":9623,"session_networking":9624,"speakers":9626,"sponsors":9661,"locations":9662,"grid_row_span":171,"grid_row_start":9663,"display_date":9664},"recF7qpZ15VsJNHJ2","1673695","Meetup: Networking for Spanish and Portuguese Speakers","Join us for a lively 45-minute meetup before the HubSpot Unleashed session. This meetup welcomes Spanish and Portuguese speakers to mingle and connect. Engage in lively discussions with fellow attendees and speakers, dive deeper into the INBOUND sessions, and expand your network within the community.\n\n*Session reservations required this year. ","2025-09-04T18:15:00.000Z",[2483],[2694],[],"2025-09-05T17:31:27.000Z",[],[],[],[],[],[],[9618,9619],{"id":2276,"name":2277,"type":485},{"id":2407,"name":2408,"type":485},[],[9622],{"id":2709,"name":2710,"type":269},[],[9625],{"id":2715,"name":2716,"type":2717},[9627,9652],{"id":9628,"name":9629,"profile_image":9630,"job_title":510,"company":219,"featured":13,"featured_order":130,"bio":9643,"twitter_handle":130,"linkedin_page":9644,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":9645,"last_modified_time":9646,"sessions":9647,"speaker_type":9651},"recKS3Iz9ZOkrzmR3","Juanita Moreno",[9631],{"id":9632,"width":204,"height":204,"url":9633,"filename":9634,"size":9635,"type":208,"thumbnails":9636},"atthdxgllSQLARvZJ","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FQcR25FJsKuR0_eaSI7ADIA\u002FgU9gh7O-jWCDk7AO8EE-2RjkZapbGSjhAUZXxtCqKwEgCKTFnU6fl1UKKSFkCzhYYB76UgtXaXQyYouHxNX79hrdqyptWUUVQnqSIOy3DI6N5JG4zX_5msAIb7_QqCgkqjcrKJHLGjHuoe5Xscc59XBBjZnPVuauCIynkDY4oDQ\u002FHPwNzIUWuFOhIpSAoaZDEy5PbHo_rCzQ_95CbedDY_o","Juanita Moreno.png",1217421,{"small":9637,"large":9639,"full":9641},{"url":9638,"width":212,"height":212},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FXbvGKD35GsqO0kihgDyMcw\u002FD3HND5yZUDQ170cFSC2G14-wlqmuGtnK1tvMXQyXQrVBd4gQA4oP91sc1ho8FznMrU-FUcwHM4E88uSOhAxd3N4C10U2D9vd-OElNt5pWDHJm759zL1wdptup32X6YnFTyQ1C2NNbDaauOmpn5E79Q\u002FkErGVS05RcQxLilekllFD3NltbROh0mQmwLWkU7cEs0",{"url":9640,"width":215,"height":215},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fgz3fKbVTTjRqQE6sDv5cGw\u002Ft1nz4hss0fLxv3R0nauEcXzn3_XDCE5zCJLJ6YoCnjBs3lZBYtQBv6G_-Dm8Caj9tUBbMacekxU66kb5y7tNIkNIwhPolbI0vzBKZpv7EE-YCar2yY9H-O6usivt1qG78JuiufaMuNcM9ANUnX7yDg\u002Femt04SflkKC-O6BoE3MBMJOqLBTL6sKGQiutEA-2AEM",{"url":9642,"width":204,"height":204},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FmO0DW447mdHeoKvWMxLZxQ\u002F98Q_baMQj7bV7Etdvb-xm1_D0XbOEEJjXEEtqX6UHL1t6f8_OHyNg_i7e5n5TT5_0PDMnS9oZvW1EE0bEtYgQicoyt1vjOq-V9fqrTUadai4nIhMEkmc0pyEoL1z2GxC_CiPi7fMtS9hBTQ-kr5azg\u002FM1bSaNcKGP-o78SyoX_OjGAJ_jtGuCYzSLPeFgD-kEM","Juanita Moreno, born in Medellín, Colombia, is a Principal Inbound Professor at HubSpot Academy. 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Event success isn't measured in headcount—it's measured in ELUs (Energy Leadership Units). Join event marketing expert Dahlia El Gazzar exploring how to create events where Eyes Light Up. Through peer dialogue and energy mapping, discover where your events create energy spikes vs. leaks. Collaborate with senior event professionals to build tactical energy boosters you can implement immediately. 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Drop the corporate speak and get real about growing your business. No PowerPoints or pitches—just authentic conversations with people who get your challenges. Share wins, laugh about failures, and make meaningful connections. Whether tackling pricing, customer success, or growth targets, you'll find your people here. 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Building off experiences at Google, Meta and Affirm, EJ has led the team at Tofu to drive revenue for GTM teams across large public enterprises to fast growing startups.","https:\u002F\u002Ftofuhq.com","2025-07-16T13:59:12.000Z",[16463,16533],{"id":16464,"year":225,"unique_id":16465,"title":16466,"description":16467,"start_date_and_time":11702,"end_date_and_time":785,"level":16468,"skill_level":443,"location":16469,"livestream":13,"livestream_link":130,"livestream_order":130,"featured":13,"featured_order":130,"related_sessions":16470,"last_modified_time":16471,"registration":13,"session_reservations":13,"reservations_required":13,"registrationCapacityEnable":13,"registrationCapacity":130,"attachments":16472,"attachments_name":16466,"attachments_thumbnails":253,"also_sponsors":16483,"session_type":16484,"session_marketing":16485,"session_sales":16487,"session_customer_success":16488,"session_culture_trends":16489,"session_gtm_data_systems":16491,"session_revops":16492,"session_hubspot_products":16493,"session_networking":16495,"speakers":16496,"sponsors":16530,"locations":16531,"grid_row_span":119,"grid_row_start":2339,"display_date":16532},"reczNVcGhgWkKmDsw","1673967","Why Agents Won't Survive Your Fragmented Stack","AI agents promise to revolutionize marketing, but fragmented tool stacks are setting them up to fail. EJ Cho, CEO of Tofu, reveals why shallow context leads to hallucinated output and how unified platforms create the data architecture that makes AI agents actually work. 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Previously, she led ecosystem marketing at VC firm 500 Global, supporting programs and partnerships worldwide. A former founder and current startup mentor, Janelle is passionate about helping early-stage companies grow. 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We keep hiring more people and buying more tools, but we're still falling behind. In this session, Elias shares how AI will help teams stay close to customers and scale impact without adding headcount. 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Stratton is a messaging expert and founder of Punchy, a training and consulting firm that helps tech companies win on messaging. Since 2016, Emma has developed messaging for 175+ companies like Loom, Outreach, and Uber, and has trained 1,600+ marketers how to write messaging that resonates, including teams at Salesforce, Microsoft, Atlassian, Zoom, and Oracle. She is the author of the best-selling book Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds and Markets. 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But most companies are putting out messaging that either sounds like everyone else, or confuses buyers who are wary of all the AI-hype. This talk will give you a practical framework for how to write messaging that highlights the unique value of your AI product. You’ll  learn how to: hit the right altitude of messaging based on your buyer’s understanding of AI; use concrete language to help people quickly grasp why your AI matters; and differentiate your product in a rapidly evolving space.",[1256],[1258],[],"2025-09-09T23:18:42.000Z",[17315,17325],{"id":17316,"width":130,"height":130,"url":17317,"filename":17318,"size":17319,"type":245,"thumbnails":17320},"att8SmYnVXJcpvMMn","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FaK1uucINYtb1-l6qbQC6tQ\u002Fb6rMDvgD9nJtZxWnt2rkOq7Z_lqI5oHQGAMCZx9UD6rKz0loeNKHG7DvgJKoRVcdqM4AfBkc8sC01AUK-HgDlua6fq2I2JDoTizljkutp_TJeeEflRWoXLimYgbcnU8zbPW-3i2b8E8nLheSo6eG_DGlo_HPN3-OyfTA2QNQegZ04DxAcr6bmrsq63FKpqRTLGTnsbTFp1KO8z_rAp57_3MHBaYwQRfGTttcZJN_PwAIbjYEz1KW-eQSjfwkJ_hDoA_dKrlJmxZNgg5AMPQr-w\u002F8GSxDTw9qbnoMjAnv3LaicphMUTLoentyfxKdjg0Zfg","ED4_D3_02_Emma_Stratton_How_to_Write_Better_Messaging_for_Your_AI_Product_Presentation.pptx.pdf",5352464,{"small":17321,"large":17323},{"url":17322,"width":249,"height":212},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F1YzoAgNFXMlb4B2Q6hqQJg\u002FoFIW2Od0BFAhRweo0b3CMavlSxjTopC1N7CEW75hRStTuyrGMgl-3eBCWBnHHJGLOav-ejazGiMFZKxrZmjastkoR1Z4Ep0YenZbsP7fQ1Gsv-UGsmJPFEmRkRINO2JkqUfgGvwIYavEusKKPc29IA\u002FHsAkoZfBMeoKXfkbsGKRgcBqE51l9QKKhDK2B7AgLtk",{"url":17324,"width":252,"height":215},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fadp3dyaAAtEptB8y8WEcog\u002Fz1uLPNqA5a5u7TfCQKx2Cvym2zmbM1fTcK4CHwiSg4Z31bkMx_QzDskZFeshMJ8rIb2i7wHoyCvNOMMU6lUZYbU9o7pwC4BYmaMIXbRIvI-EuVNmdyVZXvgIcCaBBu_ydj0xwHyAz0sc2RDK9ZCtxg\u002F2kKCp2Ol4TR3IO1a2fgByMW7CVpd8O6SfytQGtobffQ",{"id":17326,"width":130,"height":130,"url":17327,"filename":17328,"size":17329,"type":245,"thumbnails":17330},"attSyJugLpgaJBE5u","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FDRTTpCBL-SVHOE214jcTRg\u002FkZJOaJ2wRoeNDZyJ6hH0AAkavhME1IfdV5KZ2bDqxfgP-hu3yJl9r-COUFogJcITS9JKSM5Szl0HsNA5s5IstgLt8KNrB9yxvF4LT-JU4lbBj5F2Nn7kzdL0F-rC_1xXd4UcGfDjacfppr7B6xUdCfJUJUqYnFcnhzn7sncoC5-teeAmhel-LPE-Wms8U7261hQpOPXiQmd9uKuKe9wEDbHYpys1Xen4WrFWA5O2umY\u002Fch4E7MaceK8Zc5mOy27tjy-FJVEygkyDU9Hm4jmngNQ","INBOUND_2025 - 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Through a blend of data analysis and human insight, he’s helped scale to 45M+ monthly sessions, grow the content library to more than 3M photos and videos, while strengthening integration with Canva’s 225M+ monthly users.  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Discover how to blend quantitative and qualitative data to design experiences that stick: define your value proposition, identify your ”aha moment,” and design an onboarding experience that turns new users into successful customers.  We’ll walk through a real life case study on how Pexels rebuilt their creator (customer) onboarding to grow their community to 300K+ and unlock 3M+ pieces of content. 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Understanding why they don’t understand you.\nEconomists tell us that given the opportunity, people will behave rationally. If you’re anything like me, you have countless examples DAILY of people behaving irrationally! What would the world look like if we could cure the stupidity around us? Imagine freedom from frustration. Imagine the peace. This session, based on Eric M. Bailey’s bestselling book, can fix that. This session can change your life.",[9831],[9833],[],"2025-09-09T23:20:44.000Z",[17533],{"id":17534,"width":130,"height":130,"url":17535,"filename":17536,"size":17537,"type":245,"thumbnails":17538},"attORTDhQuUXtWwJV","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FlY0b6Ly-3rvB5ty4w8z40g\u002FakbtRP-xLqiwOpmrFFivffI-Qu2O_wx0VwzFXPRUuabkcDqAcSKZMl5KAD94CmCulK32-VfbFrONNLupGCaf2BxEc5qPs2YNGI2juRh9AE6I8NlGG7LKl_EmDDjZSGCPgXYRJZyn7HoqHGd48dskVQfkplXWc-W40wM7SOW_Sw9Apsksynri22rFjv7lDkeT3lzc9TqZsSTQa9_qSU1I28JEgCcyoVprPxcs_MoReok\u002F5XHHD_45rzp7pRxBnP5YA-hC3jBIqpv6chTry_63KAc","INBOUND_2025 - DD2 - ENCORE - Using Brain Science To Explain Irrational Behavior.pdf",771952,{"small":17539,"large":17541},{"url":17540,"width":249,"height":212},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FLKrZM6S885m28Qq1D3WBuA\u002FsM-iCTdFxLF271qCugNrNeHrcr7XV7yiJzNjfI7FyzQo--WEGUU6FY0oNF2OObBClnAtx0TQ9A5HQzv7GPOIFnQmmI0rc_0qzjPbYNwH6wfgBC3IXleZUcewt4aBfd3b4msU82VmRstjoxzKVbaZvg\u002FfIn818OKfjFYdpCEcdEw4CzP-D0u1O_L5Ajs9caDE9o",{"url":17542,"width":252,"height":215},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fv2cQPpFBx6o8Dl2yOW9otQ\u002FKZGgklpKjtVYZ0ffJQ6t1SXnYUtWDWGRui9hj8_SkWtTRlq8KOBBy8mfjDZAU8paNUnieZEqTwiqjljuyQhG_VwltuoEvqzJI1-ahIYsCLbM-KViIsRfF1mp4YZa_pbmVLGIIo9lEgUaFoqylCLI1w\u002FhXT-1libTVTthhj3mjB1T3xct0EABdik_bdzXT-6VK4",[],[],[],[],[17548],{"id":478,"name":479,"type":480},[17550,17551],{"id":2276,"name":2277,"type":485},{"id":807,"name":808,"type":485},[],[],[],[],[17557],{"id":17445,"name":17446,"profile_image":17558,"job_title":9738,"company":17460,"featured":13,"featured_order":130,"bio":17461,"twitter_handle":130,"linkedin_page":17462,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":17463,"last_modified_time":17464,"sessions":17564,"speaker_type":17565},[17559],{"id":17449,"width":204,"height":204,"url":17450,"filename":17451,"size":17452,"type":208,"thumbnails":17560},{"small":17561,"large":17562,"full":17563},{"url":17455,"width":212,"height":212},{"url":17457,"width":215,"height":215},{"url":17459,"width":204,"height":204},[17467,17519],[],[],[],[408,409,644],[],{"id":17571,"name":17572,"profile_image":17573,"job_title":1058,"company":17586,"featured":13,"featured_order":130,"bio":17587,"twitter_handle":17588,"linkedin_page":17589,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":17590,"last_modified_time":10684,"sessions":17591,"speaker_type":17734},"recScGw7cQ8lTVvpo","Eric Siu",[17574],{"id":17575,"width":204,"height":204,"url":17576,"filename":17577,"size":17578,"type":208,"thumbnails":17579},"attmKOz7h17ptpFBo","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FuKdxFF4NKcFPeciGKLCxdA\u002FNa4bmBz52cYl9CNYyO9nWG4PGL_PFnae39It5S_Nq9dFpPve-FKTSkTUjMv8IT4O6gB2iz7clsckb2KDGYxRgShb1VcG5WwOT7d7XeMejZtb_kHJdDwPutYa1WVF8_BCfkKggjmLdvCgZ9EtM8qFfwtsO_2UzfP9P7cTl4ZLYEQ\u002FHsxeIaVDzZtJkH5uCd7lAjxzRJF_MZLokpZONVN73DM","Eric Siu.png",1134213,{"small":17580,"large":17582,"full":17584},{"url":17581,"width":212,"height":212},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002Fdqaq8-84zVFdUo26tXpg5g\u002FMDssyUlUVW2kztaOx24_KXNCy5JRI3azOtgrcSYEvcBas0arR_JEYamPLLEvHQzKfRpP1bml5TzIGL-3H8BUSk0XgABtA4g78oseaLwwk8X01GhuL8pOlIGPuqKulBIEUQa5SSDgVAaJBmLX4tQ72Q\u002FbrqcVOG4vT72g7xxlZXxIMsFkmUmPAqiFrM8XvbE7M0",{"url":17583,"width":215,"height":215},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F0DRx46jZzisLvjvsxarntg\u002FVXXrkhmAmXAwh-8Ai5dA7yjkG4_NPaQLeT8OQik-V56ghB0JbVr66QANebYEpqHx8oYoK6MyaauXT7sjYNL96w9-LcAbrA_WGhIn9T6f4xMhtY1Kr5BpSmyVZ-Xw7S443f5vbVp6dA7GUQU615_c6w\u002FFiTTxX_6IrT6awMGW2lQTz8hffJpkUyI3MBeE0jLWgo",{"url":17585,"width":204,"height":204},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F_Az4gdxKg0F_UhdjZVb3NA\u002FR7JRCt8tzuWrQ7WqksiILZFgj5K-w4z30JPptye1mmcmK7bYlROauzJ20h4W5GxBZ07qg9udPny_Cix0OAjceJyjDQSWGwZyQnp3Erk7vWDdLEwUROkKb6S0pEhHjQ2ZTX547CIsfMGUkRySjVLLWA\u002FxrU1iwJzLpYnL5J3yaVIos2bxKC0WKpgeKYluVnnoJM","Single Grain","Eric Siu is the founder of digital marketing agency Single Grain (the creators of Karrot ABM and ClickFlow).  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Evan was a 2024 TOP100 Influencer & Strategist in Customer Marketing and Advocacy from Base and in 2023 Evan’s work won both Community-Led Company of the Year from GTM Alliance and Most Innovative Companies in Social Media from Forbes.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fevanhamilton\u002F","https:\u002F\u002Fwww.evanhamilton.com","2025-08-27T18:47:36.000Z",[18278,18318,18398,18434,18468],{"id":18279,"year":225,"unique_id":18280,"title":18281,"description":18282,"start_date_and_time":1991,"end_date_and_time":17390,"level":18283,"skill_level":443,"location":18284,"livestream":13,"livestream_link":130,"livestream_order":130,"featured":13,"featured_order":130,"related_sessions":18285,"last_modified_time":18286,"registration":128,"session_reservations":128,"reservations_required":128,"registrationCapacityEnable":128,"registrationCapacity":2573,"attachments":18287,"attachments_name":130,"attachments_thumbnails":130,"also_sponsors":18288,"session_type":18289,"session_marketing":18290,"session_sales":18292,"session_customer_success":18293,"session_culture_trends":18295,"session_gtm_data_systems":18297,"session_revops":18298,"session_hubspot_products":18299,"session_networking":18300,"speakers":18301,"sponsors":18315,"locations":18316,"grid_row_span":171,"grid_row_start":149,"display_date":18317},"recYoynVZDfXGHG3v","1719840","CoLab 1: The Scale Delusion: Is Personal Touch Dead?","For years, Customer Success, Community, and Customer Support relied on personal touch. 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Where does the human element fit in between? Google and OpenAI are shaking up the marketing landscape, and we need to become culture builders, not just content creators. When it comes to seeking, understanding, and engaging with communities, there are few tools as effective as Reddit. Hear from two of the architects of modern-day Reddit on how and why community marketing and culture building matters more than ever for your business strategy today.",[9831],[9833],[],"2025-09-09T23:42:23.000Z",[18327,18337],{"id":18328,"width":130,"height":130,"url":18329,"filename":18330,"size":18331,"type":245,"thumbnails":18332},"attW0lZn8CvR0jfn8","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FU-V6-OgruoMDRGkKqaxlAQ\u002FX0SOKjdJFTenlzp6d15Qh_EuPhMScDxlrVJ7yaeprT0XqxMAd9GxKpnOTmRal0Uwg7vz0BH4_S2PE28iQ1sMvk6pPmdaAbWVXNEr7akj4ptWrkZOif7pllOTM4qfoZHw8RRbygYlTM7OE_s5jWCZBncbPXpBO5ZQepBjUPUO0sA9vii0j0d0R-qhl4hiR-8s7VPp-RAzKqBvWbf0FPzApN2cofyYhimW6ZmUTRjJyqtn2NXpfVgippKT6J2Tl-YoyVT8-lLEOiiM9BP4HEe1sw\u002FkLiXYrxb2VOyW-0YGk_8zo9kRun3OsVX142O0rQRSWk","DD2_D2_01_Evan_Hamilton_Will_Cady_What_Comes_After_Content_Marketing_Presentation.pptx.pdf",10229840,{"small":18333,"large":18335},{"url":18334,"width":249,"height":212},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FWXARwwONZTxcunoEwAISlA\u002FWN3rgWWaNsi3BMf1fGAwD0JBHlG1f8b7xQduJ11mrmdjVKMHEq1AktJ1JNp1JMB41evBaNmtnoGfWD1b40BRIMR320aurqVQ7iSkYZTvKXkH5ScLceSFp9iexbJzIhana100xt_a4tsmPoeguWamGA\u002FPe968XpLS-r9yhbhJIUh6ip2-JZP_YDwf1KCMZ5Sh1k",{"url":18336,"width":252,"height":215},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FklUgTUpKlTq6Pxgms0Bdqg\u002Fc76QWhx11KiDhB8pX9D0eBZpy3qbEk96wNi5fCDVPQMMawHoLV7qVSznlC1xGS2fokWoFCVqQaZyKaNg5D2Qj-BzBD2wpq7DmZZCxz7rka5h3Dzy3w6NOUAMaqDB8Vl_hrtYeXLzVzGqa_Pf6ujV8Q\u002FVDZad-5zaIW5zDpAvCXnZY3ZU9UJ5mY36PT3T3xm3XA",{"id":18338,"width":130,"height":130,"url":18339,"filename":18340,"size":18341,"type":245,"thumbnails":18342},"attyNUtvGzDzXlTy3","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002F0UG9sqJS-2_5YPxW7e3cXg\u002FRbd0vlql3J3AlXFcPTNLUfypKE8WHVY8H1bATWUvnj9Rn-hvcPluxlj0sdKO7CDcbHev81JZm1xd9_y4m384iKZiO3VnvH7I49qztXs3S05pHhAdohf0G3JwCivhrHXD61TzQCrvqoh73b_Y6OjqgnpT2Sc24VSrL33aglN6PelZDY09AgtVOXGEIiV23_uqLheZCt8FqwzF1JJGhCJg3w\u002F-zHuVdA4laU-2d5dp7ZNImfrFoVW4MmccXIOcSFe9js","INBOUND_2025 - 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In 2023, Will published ”Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics”, a journey into the interior of the human heart and mind, revealing how your inner experience informs who you can be and what you express.  Will was featured in the 2020 AdWeek Top 50 as well as the Top 100 Oncon Icon Marketers for 2021.    Today, Will helps brands navigate the changing world of marketing, culture, and community.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwillcady\u002F","https:\u002F\u002Fwillcady.com\u002F","2025-08-27T18:47:40.000Z",[18310,18313],[],[],[],[1221,1222,16613],{"id":18311,"year":225,"unique_id":18399,"title":18400,"description":18401,"start_date_and_time":12981,"end_date_and_time":18402,"level":18403,"skill_level":443,"location":18404,"livestream":13,"livestream_link":130,"livestream_order":130,"featured":13,"featured_order":130,"related_sessions":18405,"last_modified_time":18406,"registration":128,"session_reservations":128,"reservations_required":128,"registrationCapacityEnable":128,"registrationCapacity":2573,"attachments":18407,"attachments_name":130,"attachments_thumbnails":130,"also_sponsors":18408,"session_type":18409,"session_marketing":18410,"session_sales":18412,"session_customer_success":18413,"session_culture_trends":18415,"session_gtm_data_systems":18417,"session_revops":18418,"session_hubspot_products":18419,"session_networking":18420,"speakers":18421,"sponsors":18431,"locations":18432,"grid_row_span":171,"grid_row_start":13011,"display_date":18433},"1719834","CoLab 10: The Scale Delusion: Is Personal Touch Dead?","For years, Customer Success, Community, and Customer Support relied on personal touch. But with budgets decreasing and expectations increasing, scale is the word on everyone's lips. How do connection-focused industries thrive in a world focused on digitalization? Join fellow leaders for deep discussion on where customer-focused roles are heading in the age of AI. From existential to tactical, we'll explore shifting trends and leave you with tactics, philosophies, and a reminder that you're not alone. This session is a repeat offering of CoLab 1 (not a series); each occurrence covers the same material.","2025-09-04T23:45:00.000Z",[938],[13967],[],"2025-08-25T15:46:49.000Z",[],[],[],[18411],{"id":3522,"name":3523,"type":960},[],[18414],{"id":478,"name":479,"type":480},[18416],{"id":483,"name":484,"type":485},[],[],[],[],[18422],{"id":18257,"name":18258,"profile_image":18423,"job_title":18272,"company":219,"featured":13,"featured_order":130,"bio":18273,"twitter_handle":130,"linkedin_page":18274,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":18275,"last_modified_time":18276,"sessions":18429,"speaker_type":18430},[18424],{"id":18261,"width":204,"height":204,"url":18262,"filename":18263,"size":18264,"type":208,"thumbnails":18425},{"small":18426,"large":18427,"full":18428},{"url":18267,"width":212,"height":212},{"url":18269,"width":215,"height":215},{"url":18271,"width":204,"height":204},[18279,18310,18311,18312,18313],[],[],[],[1221,1222,13545],{"id":18312,"year":225,"unique_id":18435,"title":18436,"description":18401,"start_date_and_time":2186,"end_date_and_time":2187,"level":18437,"skill_level":443,"location":18438,"livestream":13,"livestream_link":130,"livestream_order":130,"featured":13,"featured_order":130,"related_sessions":18439,"last_modified_time":18440,"registration":128,"session_reservations":128,"reservations_required":128,"registrationCapacityEnable":128,"registrationCapacity":2573,"attachments":18441,"attachments_name":130,"attachments_thumbnails":130,"also_sponsors":18442,"session_type":18443,"session_marketing":18444,"session_sales":18446,"session_customer_success":18447,"session_culture_trends":18449,"session_gtm_data_systems":18451,"session_revops":18452,"session_hubspot_products":18453,"session_networking":18454,"speakers":18455,"sponsors":18465,"locations":18466,"grid_row_span":119,"grid_row_start":641,"display_date":18467},"1719828","CoLab 11: The Scale Delusion: Is Personal Touch Dead?",[938],[13967],[],"2025-08-25T16:46:09.000Z",[],[],[],[18445],{"id":3522,"name":3523,"type":960},[],[18448],{"id":478,"name":479,"type":480},[18450],{"id":483,"name":484,"type":485},[],[],[],[],[18456],{"id":18257,"name":18258,"profile_image":18457,"job_title":18272,"company":219,"featured":13,"featured_order":130,"bio":18273,"twitter_handle":130,"linkedin_page":18274,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":18275,"last_modified_time":18276,"sessions":18463,"speaker_type":18464},[18458],{"id":18261,"width":204,"height":204,"url":18262,"filename":18263,"size":18264,"type":208,"thumbnails":18459},{"small":18460,"large":18461,"full":18462},{"url":18267,"width":212,"height":212},{"url":18269,"width":215,"height":215},{"url":18271,"width":204,"height":204},[18279,18310,18311,18312,18313],[],[],[],[408,409,2229],{"id":18313,"year":225,"unique_id":18469,"title":18470,"description":18471,"start_date_and_time":345,"end_date_and_time":649,"level":18472,"skill_level":443,"location":18473,"livestream":13,"livestream_link":130,"livestream_order":130,"featured":13,"featured_order":130,"related_sessions":18474,"last_modified_time":18475,"registration":128,"session_reservations":128,"reservations_required":128,"registrationCapacityEnable":128,"registrationCapacity":2965,"attachments":18476,"attachments_name":18497,"attachments_thumbnails":471,"also_sponsors":18498,"session_type":18499,"session_marketing":18500,"session_sales":18501,"session_customer_success":18502,"session_culture_trends":18504,"session_gtm_data_systems":18507,"session_revops":18508,"session_hubspot_products":18509,"session_networking":18510,"speakers":18511,"sponsors":18530,"locations":18531,"grid_row_span":641,"grid_row_start":406,"display_date":18532},"1673915","ENCORE: What Comes After Content Marketing","ENCORE due to popularity! 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Hear from two of the architects of modern-day Reddit on how and why community marketing and culture building matters more than ever for your business strategy today.",[2960],[2962],[],"2025-09-09T23:17:18.000Z",[18477,18487],{"id":18478,"width":130,"height":130,"url":18479,"filename":18480,"size":18481,"type":245,"thumbnails":18482},"attgtwukWsQKtZiyD","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FFwIeKdeySmsNTv7RIos-UA\u002FW_nIt-uhVQ1XrgZWO6qY7fLXUIsGG5CzTHToBY2dVvH-n_4WQBxI__5nRFCTeapSjTDrBlwgLR2SvBSr_7tLfS78rHLTgVP0e_WTdKtE8cy8FbFFDfoTz3fX_gd8DWHWwXSHOxfXZ18Vfx6co1tf2zRuTWqkUYNbyiQurSC49_Af3C7yIVYze3pTJHYeg45AzOiCa93rRQpWNAo2_xNAt4e-eY6x5TPC5mAeZLWO0kPBflQvuoZQtGX57rWPAkP784dL7oFPLOy_0zK_m1Beag\u002Fr0lVSolJkCnjzuHER0F_Cexr-jZ8MPKHC-wZETqTzaQ","DD1_D3_02_Evan_Hamilton_Will_Cady_ENCORE_What_Comes_After_Content_Marketing_Presentation.pptx.pdf",10229855,{"small":18483,"large":18485},{"url":18484,"width":249,"height":212},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002F8SRh0OBQLmhDwuLzdZHB_g\u002FbUqrXRxwc-sDtsu6mQJ3X7g8iaNJGGtnsfIPd1GZRgPQHBZMEVc-O9PGTaEBxpVdWU-dK_YXfG3xUB774Xe3eKdjhDXGGQgEW8B604xFMTKOqr1srILwn__Lfecw5IPkDxm6BVy6sVLamLL2ZDt6hQ\u002Ft9pflMmK0ZdmWTpK6em22kcSeYfHF2qadtOwEXbzOSk",{"url":18486,"width":252,"height":215},"https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775527200000\u002FOwA8GqDrHFSzbJ7Ey9AmLg\u002FOaSRWOVMGeaZPZrO9EcFw4FD4jspDnJ5yBZNTMSP6KMvfwa8q8Ph4qlmka_817SZKy_NQa9nmB4V28Qjkxn4bBWrKhYXezEGbw-L7mRkVlkcoGQGGQQsdi8aFCpX9G0OMqrF-fpTFYgH9iPwsAtP1g\u002F9Sj4wFlSrmyl7S13TOU7O0Qyr7PxVXm39MJ0uD-c8Xg",{"id":18488,"width":130,"height":130,"url":18489,"filename":18490,"size":18491,"type":245,"thumbnails":18492},"attnEVhBq8aZ0eLSr","https:\u002F\u002Fv5.airtableusercontent.com\u002Fv3\u002Fu\u002F52\u002F52\u002F1775692800000\u002FQozNlkMLyKDbwJKALrV23Q\u002FpMHweLx7Ixfdqc-dR_Uzl0pabW2wowr1xWLTgjzcpEKGf2V9ScKGCz3wlXR420MC3CXnkg0SGhxHhJ2Zx0vU5VJC4iQSvLhO3p3sV_d4wE-8WnBCoWHCjGrbyX8I-40QXdO9_LRaUicjAxxALVF2E0fOj7tA4bTuAc-h3bnLURALrsh5wR1IbG-sqFSH2SpOIQ1AuQ7mEw0u8SN3n4XcNfLOsiIFlN7ULmi5tiw5udI\u002F2ybKbc_wEZla_YP6Q43GHPnz88qYOjwDrtS45PXAHVk","INBOUND_2025 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Prior to its acquisition by HubSpot earlier this year, he served co-founder and CEO at Frame AI, a VC-backed AI platform that connected unstructured data to enterprise business processes.  George's career has included building AI systems for automated trading, education, bioinformatics, and defense applications.  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Explore the redesigned Marketplace with unified search for new apps & AI tools like Breeze Agents. Discover a personalized storefront with smarter search and learn how AI within the Marketplace helps solve for jobs to be done, bridge gaps, unifies data, and more. Open to all audiences. 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The goal is to offer a small plug-and-play AI toolkit for every attendee to begin automating their own team’s processes, and do more with 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Every great brand starts with a spark — and in Spark Studio, you'll bring one to life. Over 45 minutes, you and your team become a founding crew launching a brand from scratch. You'll dream big, craft winning pitches, navigate surprise challenges, and pivot under pressure before reflecting on the journey. This is a fully immersive, high-energy simulation where you won't just watch, you'll do. Expect fast-paced collaboration, creative problem-solving, and shared momentum that comes from building together under the clock. Seats limited, reserve now. 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","86667eddacea4729bf216765f5f9e5cd",[42784],{"@type":103,"property":104,"operator":105,"value":42785},"\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event",{"featured":128,"tags":42787,"category":42788,"relatedPosts":42789,"excerpt":42799,"themeId":13,"environment":42800,"datePublished":42801,"image":42802,"description":42803,"author":42804,"imageAltText":42807,"title":42808,"blocks":42809,"url":42785,"state":42942},[],"Announcements",[42790,42793,42796],{"post":42791},{"@type":72,"id":42792,"model":112},"40ab3acd8c6a40958c58d45fdea4de82",{"post":42794},{"@type":72,"id":42795,"model":112},"9963d6283a69493a823fe93f4d3ea9c7",{"post":42797},{"@type":72,"id":42798,"model":112},"eeeb42da675b4db582d1b2a80de84e28","After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \n\nThat naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\n\nOver the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\n\nThis evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\n\nINBOUND laid the foundation. UNBOUND embraces what growth has become.","Production",1775448000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff56674ea95e64b19880a4194b4b255bd","Why is INBOUND changing its name to UNBOUND? After 15 years, HubSpot’s flagship event is entering a new era. Here’s why UNBOUND is what comes next.",{"@type":72,"id":42805,"model":42806},"ea7f9b0a4be34ff8a5acace0c10cf8fa","author","UNBOUND ","INBOUND is Now UNBOUND: Why We’re Evolving the Event ",[42810,42822,42828,42835,42880,42888,42922,42930,42937],{"@type":118,"@version":119,"id":42811,"component":42812,"responsiveStyles":42816},"builder-6bd18c0643094be5b6fa02442ff2e004",{"name":42813,"options":42814,"isRSC":128},"Text",{"text":42815},"\u003Cp>After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. \u003C\u002Fp>\u003Cp>That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we.\u003C\u002Fp>\u003Cp>Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot.\u003C\u002Fp>\u003Cp>This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it.\u003C\u002Fp>\u003Cp>INBOUND laid the foundation. UNBOUND embraces what growth has become.\u003Cbr>\u003C\u002Fp>",{"large":42817,"small":42820},{"lineHeight":42818,"height":42819},"normal","auto",{"marginTop":42821,"marginBottom":42821},"20px",{"@type":118,"@version":119,"id":42823,"component":42824},"builder-1e669f69dd724a359dd88b256a71b09d",{"name":42825,"options":42826,"isRSC":130},"Video Embed",{"videoEmbedCode":42827},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FEc2noFcVGLc?si=YKM0cPjIShM4lLQo\"\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":42829,"component":42830,"responsiveStyles":42833},"builder-8e6390bdd52845918573e28a62ff1ce8",{"name":42813,"options":42831,"isRSC":128},{"text":42832},"\u003Ch4>\u003Cspan style=\"font-size: 30px; letter-spacing: 0px;\">What INBOUND Built\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Before diving into the change, it’s worth being clear about what isn’t changing.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">INBOUND helped define a generation of marketing. It championed simple, powerful principles: earn attention by creating value, build trust before asking for anything, and put the customer first. That philosophy reshaped how companies approached content, demand generation, and customer relationships.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It also brought together a global community of practitioners (marketers, founders, operators) who learned from one another and applied those ideas inside their businesses. That legacy still matters, the principles still apply, and our community remains at the center of everything.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">UNBOUND will carry that groundwork further.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A New Era of Growth\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">What has changed is the context in which companies grow and the mindset needed to keep pace. Sales, marketing, service, and operations work as one connected system; traffic patterns are less predictable. Buyers now discover through AI before they click. Intent is higher and journeys are nonlinear. Experimentation cycles move faster than what any annual plan can account for. \u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">At the same time, HubSpot has evolved from a marketing platform into a full agentic customer platform. Our customers don’t just lead marketing teams, they lead revenue organizations and own the entire customer experience.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The name INBOUND was rooted in a specific marketing methodology but growth today spans the full customer journey. It requires coordination across functions, is powered by AI and context, and driven by constant iteration.\u003C\u002Fp>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.32px;\">As the scope of what HubSpot customers manage has widened, the event needed to address that too.\u003C\u002Fspan>",{"large":42834},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":42836,"meta":42837,"component":42839},"builder-6ed8c592b38749f58a4500b432e94bf6",{"previousId":42838},"builder-f7355e9fea6d4e888273ff52af35918a",{"name":42840,"options":42841,"isRSC":128},"Columns",{"columns":42842,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[42843,42859,42869],{"blocks":42844},[42845],{"@type":118,"@version":119,"id":42846,"component":42847,"responsiveStyles":42854},"builder-ce478318d858405daeb7216375c97e56",{"name":42848,"options":42849,"isRSC":130},"Image",{"image":42850,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd49ed7a732b44e32bcf374e2c440c5db","cover","center",1080,{"large":42855,"small":42857},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},"100%",{"marginTop":42858,"marginBottom":42858},"10px",{"blocks":42860},[42861],{"@type":118,"@version":119,"id":42862,"component":42863,"responsiveStyles":42866},"builder-d586bc8fc16a4ef793e9040265f61f18",{"name":42848,"options":42864,"isRSC":130},{"image":42865,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdfb58a63be044d2886d59a58c54c5cc1",{"large":42867,"small":42868},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},{"blocks":42870},[42871],{"@type":118,"@version":119,"id":42872,"component":42873,"responsiveStyles":42876},"builder-6cb2261b5b354f218e40b269dd2f4e9b",{"name":42848,"options":42874,"isRSC":130},{"image":42875,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ff9d2029b5b4ee19a9c87e2f32b91b0",{"large":42877,"small":42878},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},"tablet",{"@type":118,"@version":119,"id":42881,"component":42882,"responsiveStyles":42885},"builder-3078491a1bfe4e6885c1dcedc9b88577",{"name":42813,"options":42883,"isRSC":128},{"text":42884},"\u003Ch4>\u003Cspan>Why UNBOUND?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>UNBOUND signals more than a name change or a conference. It reflects how modern growth leaders actually think across teams, channels, and the entire customer journey.\u003C\u002Fp>\u003Cp>The connection to INBOUND is intentional. One letter change reflects fifteen years of learning and iteration. The foundation was strong and now we're extending what INBOUND started.\u003C\u002Fp>\u003Cp>UNBOUND is not a new methodology. It’s a mindset.\u003C\u002Fp>\u003Cp>To be UNBOUND is to be expansive: free from unnecessary constraints and always pushing beyond what once defined growth. It’s to move beyond rigid funnels, siloed ownership, and static playbooks.\u003C\u002Fp>\u003Cp>Growth today demands that freedom.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What This Means for Our Community\u003C\u002Fh4>\u003Cp>If you grew your career during the INBOUND era, this moment should feel familiar. Fifteen years ago, you embraced a new way of thinking about growth. That instinct to adapt when the environment shifts is the same instinct behind this change.\u003C\u002Fp>\u003Cp>Nothing you built is being undone; the principles still stand, the relationships still matter, and the foundation is still here.\u003C\u002Fp>\u003Cp>What’s different is the landscape around it and UNBOUND is designed for the environment you’re stepping into now: \u003C\u002Fp>\u003Cul>\u003Cli>How teams are integrating AI responsibly\u003C\u002Fli>\u003Cli>How companies are rethinking their playbooks\u003C\u002Fli>\u003Cli>How go-to-market functions are aligning\u003C\u002Fli>\u003Cli>How experimentation replaces rigid planning\u003C\u002Fli>\u003C\u002Ful>\u003Cp>UNBOUND is created for a world where growth is interconnected, iterative, and marked by constant change.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Comes Next\u003C\u002Fh4>\u003Cp>What INBOUND created over fifteen years—the trust, the relationships, the shared commitment to growth done well—doesn't go away. It comes with us.\u003C\u002Fp>\u003Cp>UNBOUND is our commitment to what this community has always believed: that the best way to grow a business is to keep learning, keep adapting, and keep putting people at the center of it.\u003C\u002Fp>\u003Cp>We're just getting started. Ready to be unstoppable? Welcome to UNBOUND.\u003C\u002Fp>",{"large":42886,"small":42887},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":42838,"component":42889},{"name":42840,"options":42890,"isRSC":128},{"columns":42891,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[42892,42902,42912],{"blocks":42893},[42894],{"@type":118,"@version":119,"id":42895,"component":42896,"responsiveStyles":42899},"builder-dc452c55ab4c47ce8a104af1a5752590",{"name":42848,"options":42897,"isRSC":130},{"image":42898,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F75cc72a00a124e9c89dde213f596077b",{"large":42900,"small":42901},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},{"blocks":42903},[42904],{"@type":118,"@version":119,"id":42905,"component":42906,"responsiveStyles":42909},"builder-3bea63c85e574e6fb83d232ccdc23077",{"name":42848,"options":42907,"isRSC":130},{"image":42908,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc90a8e3e267f47e5b3be95c3e32caff7",{"large":42910,"small":42911},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},{"blocks":42913},[42914],{"@type":118,"@version":119,"id":42915,"component":42916,"responsiveStyles":42919},"builder-904d9eb30c9e406c9a319c2370c18b0b",{"name":42848,"options":42917,"isRSC":130},{"image":42918,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7991eaafbfeb43fbabd4e0ba1c9e8b93",{"large":42920,"small":42921},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":42923,"component":42924,"responsiveStyles":42927},"builder-d38fcfb5745e47e6bfcf94848097ea89",{"name":42813,"options":42925,"isRSC":128},{"text":42926},"\u003Ch6>\u003Cstrong>FAQs\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>\u003Cstrong>Why is INBOUND changing its name to UNBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>INBOUND is becoming UNBOUND because the event and the community it serves have grown beyond what the original name conveyed. INBOUND began around a specific marketing methodology at a specific moment in marketing history. That methodology still matters, but growth today spans the entire customer journey: marketing, sales, service, RevOps, and AI-powered experimentation. UNBOUND reflects that expanded reality. \u003C\u002Fp>\u003Cp>\u003Cstrong>I’m already registered for INBOUND. Do I need to do anything?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>No, you’re all set! Your registration carries over automatically to UNBOUND. Everything you’ve signed up for remains the same; no action needed on your part.\u003C\u002Fp>\u003Cp>\u003Cstrong>Is UNBOUND the same event as INBOUND?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It’s the same community with the same values, but with a bigger vision. UNBOUND is the next chapter of INBOUND, carrying forward fifteen years of practitioner-first learning and aligning with how modern growth leaders actually work. The programming, the people, and the commitment to substantive, actionable content all continue.\u003C\u002Fp>\u003Cp>\u003Cstrong>Why \"UNBOUND\" specifically?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The name is intentional on multiple levels. The phonetic connection to INBOUND signals continuity and the word itself captures how growth works today: less constrained by single-channel funnels or siloed teams, more interconnected, iterative, and adaptive. To be unbound is to grow without limits and to adopt a way of thinking that isn’t defined by how things used to work, but by where growth is headed.\u003C\u002Fp>\u003Cp>\u003Cstrong>What's changing about the event experience?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>UNBOUND takes a limitless approach to growth and turns it into practical strategies modern teams can apply immediately. Expect sessions built around tested playbooks, real-world AI use cases, and clear examples of how marketing, sales, and service teams are driving results together.\u003C\u002Fp>\u003Cp>\u003Cstrong>I've attended INBOUND for years. Is this still for me?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Absolutely. INBOUND attracted people who were willing to rethink how growth works. That same spirit carries forward in UNBOUND, a broader, more expansive way of approaching what’s next.\u003C\u002Fp>\u003Cp>\u003Cstrong>Wait—are you really just changing one letter?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Yes. And it's intentional. The phonetic bridge back to INBOUND is by design to show that this is a continuation of 15 years of learning and iteration. We're extending what INBOUND started and building forward.\u003C\u002Fp>",{"large":42928,"small":42929},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":42931,"component":42932},"builder-ccfc231e3bfc46fe85301f509c56561c",{"name":42933,"options":42934,"isRSC":130},"Hubspot Form Embed",{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},"\u003Cp>\u003Cspan style=\"font-size: 14px;\">Want to stay ahead? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things UNBOUND:\u003C\u002Fspan>\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     region: \"na1\",     portalId: \"146726\",     formId: \"94e51ee4-5911-41f2-9da9-8a67f179fcaf\"   }); \u003C\u002Fscript>",{"id":42938,"@type":118,"tagName":174,"properties":42939,"responsiveStyles":42940},"builder-pixel-11p8dqnja13",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":42941},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":42943},{"path":66,"query":42944},{},{},1775595000909,1775146449510,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F251dd74a332843509a6aa69d4f2286e5",[],{"hasLinks":13,"lastPreviewUrl":42952,"kind":74,"componentsUsed":42953,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-is-now-unbound-why-were-evolving-the-event?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d2a6bd5acc214038b94eb5459b1fd097&builder.overrides.d2a6bd5acc214038b94eb5459b1fd097=d2a6bd5acc214038b94eb5459b1fd097&builder.options.locale=Default",{"Hubspot Form Embed":141,"Video Embed":141},"9maayd0mj9f",{"createdDate":42956,"id":42957,"name":42958,"modelId":42782,"published":100,"query":42959,"data":42962,"variations":43182,"lastUpdated":43183,"firstPublished":43184,"previewUrl":43185,"testRatio":141,"screenshot":43186,"createdBy":189,"lastUpdatedBy":190,"folders":43187,"meta":43188,"rev":43192},1775236759867,"d025abfb8992404bb13d53e609c06a87","How to Convince Your Manager to Send You UNBOUND 2026",[42960],{"@type":103,"property":104,"operator":105,"value":42961},"\u002Fblog\u002Fconvince-your-boss-letter",{"inputs":42963,"description":42964,"excerpt":42965,"environment":42800,"datePublished":42966,"image":42967,"themeId":13,"title":42968,"author":42969,"category":42788,"imageAltText":42970,"featured":13,"blocks":42971,"url":42961,"state":43179},[],"If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our Letter template!","If you’re having trouble securing tickets to UNBOUND 2026, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our letter template!",1775566800000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F12c277d06784493da420b781ea430dde","Convince Your Manager to Send You to UNBOUND 2026: Free Letter Template",{"@type":72,"id":42805,"model":42806},"An image of a busy INBOUND event.",[42972,42983,42993,43002,43040,43050,43081,43090,43121,43130,43165,43174],{"@type":118,"@version":119,"id":42973,"meta":42974,"component":42976,"responsiveStyles":42979},"builder-750040981b224dd99f5f8b5ead31ff1e",{"previousId":42975},"builder-c9f441c6dba549f4988515a42e95de77",{"name":42813,"options":42977,"isRSC":130},{"text":42978},"\u003Cp>UNBOUND 2026 (formerly INBOUND) is happening September 16–18 in Boston. HubSpot’s flagship event is evolving to reflect how growth works today: more connected, more collaborative, and powered by AI. \u003C\u002Fp>\u003Cp>Growth is no longer linear and the teams that adapt fastest (testing, learning, and evolving in real time)are the ones pulling ahead.\u003C\u002Fp>\u003Cp>UNBOUND is built for that reality. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">If you’re ready to attend but need your manager’s approval, we’ll help you make the case. Below, you’ll find a customizable letter template plus the context you need to turn a “maybe” into a confident “yes.”\u003C\u002Fspan>\u003C\u002Fp>",{"large":42980,"small":42982},{"display":152,"flexDirection":153,"position":154,"flexShrink":155,"boxSizing":156,"marginTop":42981,"lineHeight":42818,"height":42819},"0px",{"marginBottom":42821},{"@type":118,"@version":119,"id":42984,"meta":42985,"component":42987,"responsiveStyles":42991},"builder-ae96d675e1c642b7a13136a3fd3e631b",{"previousId":42986},"builder-54acdaf3cfd440c8955346d89d35f27e",{"name":42933,"options":42988,"isRSC":130},{"headline":66,"subHead":42989,"embedScript":42990,"excludeDecoration":128,"forceWhite":128},"\u003Cp>\u003Cstrong>Want to bring your leadership team on board?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Fill in your details to download the Convince Your Manager letter template.\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     portalId: \"146726\",     formId: \"1878d759-77db-4912-b155-ca741a6ade19\",     region: \"na1\"   }); \u003C\u002Fscript>",{"large":42992},{"display":152,"flexDirection":153,"position":154,"flexShrink":155,"boxSizing":156,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":42994,"meta":42995,"component":42997,"responsiveStyles":43000},"builder-b0dd56e2987b438388d8a456e23fd077",{"previousId":42996},"builder-d84b126d606f47e2a8d3ace0a68cca89",{"name":42813,"options":42998,"isRSC":128},{"text":42999},"\u003Ch4>Hear What Happens When Your Manager Says “Yes” \u003C\u002Fh4>",{"large":43001},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43003,"meta":43004,"component":43006,"responsiveStyles":43037},"builder-760f36203f104c87bd360cfe7498eccc",{"previousId":43005},"builder-d4b4242504ce444fa133646c4d40913b",{"name":42840,"options":43007,"isRSC":130},{"columns":43008,"space":129,"stackColumnsAt":42879},[43009,43023],{"blocks":43010},[43011],{"@type":118,"@version":119,"id":43012,"properties":43013,"meta":43015,"component":43017,"responsiveStyles":43020},"builder-3a910676972746a28c29a80209a280ed",{"id":43014},"manager-ic",{"previousId":43016},"builder-2faa8b4de37a4a32a15768cdf0cff513",{"name":42813,"options":43018,"isRSC":128},{"text":43019},"\u003Cp>\u003Cstrong>WATCH: Crystal and Pablo’s Story\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">See how this manager-IC duo attended INBOUND 2025 together, divided and conquered the sessions, and brought back a strategy they could activate immediately.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"I want him to go get the most out of what he can and me to get the most out of what I can, and then we're gonna come together and figure out what works for us.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fspan>\u003C\u002Fp>",{"large":43021,"small":43022},{"lineHeight":42818,"height":42819},{"marginTop":42821},{"blocks":43024},[43025],{"@type":118,"@version":119,"id":43026,"meta":43027,"component":43029,"responsiveStyles":43033},"builder-ae29755836994abf9dbaa6c93c3ad5c4",{"previousId":43028},"builder-a13d5cb8dfba45ebaf867864c28dcf60",{"name":43030,"options":43031,"isRSC":130},"Custom Code",{"code":43032,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Both.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Both_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43034,"small":43036},{"position":154,"marginTop":155,"marginBottom":42858,"paddingBottom":42981,"paddingTop":42981,"width":42856,"maxWidth":43035},"384px",{"marginTop":42821,"marginBottom":42821},{"large":43038},{"display":152,"flexDirection":153,"alignItems":43039,"marginRight":42819,"marginLeft":42819},"stretch",{"@type":118,"@version":119,"id":43041,"meta":43042,"component":43044,"responsiveStyles":43047},"builder-2cdfa78891dc412d84932beaee2097d6",{"previousId":43043},"builder-bcc153081d524014a186f5cfa0fdf869",{"name":42813,"options":43045,"isRSC":130},{"text":43046},"\u003Ch4>Why UNBOUND 2026 is Worth Attending \u003C\u002Fh4>\u003Cp>If you’re wondering whether UNBOUND is worth the time, travel, and team bandwidth, fair question. Here’s the short answer: it’s not just an event. It’s three days designed to stretch your ideas and impact.\u003C\u002Fp>\u003Cp>You’ll get:\u003C\u002Fp>\u003Cul>\u003Cli>Sessions packed with practical insights, real-world case studies, and hands-on learning designed for implementation.\u003C\u002Fli>\u003Cli>Keynotes featuring leaders across AI, business, and growth sharing where things are headed in the next 1–3 years and how to act now.\u003C\u002Fli>\u003Cli>Role, industry, and identity-specific networking debuting on our new show floor activation, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-the-exchanges\" rel=\"noopener noreferrer\" target=\"_blank\">The Exchanges\u003C\u002Fa>, so you can connect with people solving the same challenges.\u003C\u002Fli>\u003Cli>Live HubSpot demos and direct access to the product experts behind the tools you use\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you're here for fresh solutions or future planning, UNBOUND gives you the space and support to do both.\u003C\u002Fp>",{"large":43048,"small":43049},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":43051,"meta":43052,"component":43053,"responsiveStyles":43079},"builder-85699cb669c04e5cb2b9b21ba10e43d0",{"previousId":43003},{"name":42840,"options":43054,"isRSC":130},{"columns":43055,"space":129,"stackColumnsAt":42879},[43056,43068],{"blocks":43057},[43058],{"@type":118,"@version":119,"id":43059,"properties":43060,"meta":43061,"component":43062,"responsiveStyles":43065},"builder-5153a63c1c85415b8200305e690cdb9d",{"id":43014},{"previousId":43016},{"name":42813,"options":43063,"isRSC":128},{"text":43064},"\u003Cp>\u003Cstrong>WATCH: What First-Time Attendees Take Away\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Pablo Ayala, content manager at Anchor Construction, shares his journey to becoming a first-time INBOUND attendee, and why he wanted to be there to bring back actionable AI strategies to his team.\u003C\u002Fp>",{"large":43066,"small":43067},{"lineHeight":42818,"height":42819},{"marginTop":42821},{"blocks":43069},[43070],{"@type":118,"@version":119,"id":43071,"meta":43072,"component":43073,"responsiveStyles":43076},"builder-3315a7c6df8d481384ee0beb03fae7ef",{"previousId":43028},{"name":43030,"options":43074,"isRSC":130},{"code":43075,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 100%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Pablo.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Pablo_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43077,"small":43078},{"position":154,"marginTop":42858,"marginBottom":42858,"paddingBottom":42981,"paddingTop":42981,"width":42856,"maxWidth":43035},{"marginTop":42821,"marginBottom":42821},{"large":43080},{"display":152,"flexDirection":153,"alignItems":43039,"marginRight":42819,"marginLeft":42819},{"@type":118,"@version":119,"id":43082,"meta":43083,"component":43085,"responsiveStyles":43088},"builder-c13e3bdb73fc43beb7e60ec18b23804b",{"previousId":43084},"builder-608c6bc4239f4e12bf5f52a381e734b5",{"name":42813,"options":43086,"isRSC":130},{"text":43087},"\u003Ch4>What You'll Bring Back\u003C\u002Fh4>\u003Cp>Managers want to know the ROI and UNBOUND delivers it. \u003C\u002Fp>\u003Cp>You’ll return with:\u003C\u002Fp>\u003Cul>\u003Cli>Tactics you can use immediately: From smart frameworks to tested strategies, you’ll leave with tools ready to plug into your day-to-day.\u003C\u002Fli>\u003Cli>Fresh approaches to stuck problems: Hear how peers are solving the same challenges you’re facing, and come home with ideas that work.\u003C\u002Fli>\u003Cli>A network that lasts: You’ll meet smart, generous people you can turn to long after UNBOUND ends.\u003C\u002Fli>\u003Cli>Hands-on learning that goes beyond note-taking: Dive into live product labs, interactive workshops, and sessions built for doing, not just listening.\u003C\u002Fli>\u003C\u002Ful>",{"large":43089},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43091,"meta":43092,"component":43093,"responsiveStyles":43119},"builder-2b6b14dd085a44d296b603727184f9a3",{"previousId":43051},{"name":42840,"options":43094,"isRSC":130},{"columns":43095,"space":149,"stackColumnsAt":42879},[43096,43108],{"blocks":43097},[43098],{"@type":118,"@version":119,"id":43099,"properties":43100,"meta":43101,"component":43102,"responsiveStyles":43105},"builder-fbc5e4988e8e4d9eaba24902be69f10b",{"id":43014},{"previousId":43016},{"name":42813,"options":43103,"isRSC":128},{"text":43104},"\u003Cp>\u003Cstrong>WATCH: Why Leaders Say Yes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Crystal explains how attending with a team member allows for more comprehensive learning, idea sharing, and immediate planning for implementation. See why the 4-time attendee decided to bring her content manager along. \u003C\u002Fp>\u003Cp>\"As a duo, two heads are better than one. He will be at some classes, I'll be at some classes, and we get to have this magical opportunity to bounce things off of each other.\" – Crystal Kingsbury, Director of Marketing, Anchor Construction\u003C\u002Fp>",{"large":43106,"small":43107},{"lineHeight":42818,"height":42819},{"marginTop":42821},{"blocks":43109},[43110],{"@type":118,"@version":119,"id":43111,"meta":43112,"component":43113,"responsiveStyles":43116},"builder-376f83640ffa44368f3a0094099a94b7",{"previousId":43028},{"name":43030,"options":43114,"isRSC":130},{"code":43115,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      html, body {\n        margin: 0;\n        padding: 0;\n      }\n\n      .video-container {\n        width: 75%;\n        max-width: 400px;\n        margin: 0 auto;\n        display: block;\n        line-height: 0;\n      }\n\n      .video-container video {\n        width: 100%;\n        height: auto;\n        display: block;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN26%20CYM%20Crystal.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN25_CONVINCE_YOUR_MANAGER_Crystal_v2_1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":43117,"small":43118},{"position":154,"marginTop":42858,"marginBottom":42858,"paddingBottom":42981,"paddingTop":42981,"width":42856,"maxWidth":43035},{"marginTop":42821,"marginBottom":42821},{"large":43120},{"display":152,"flexDirection":153,"alignItems":43039,"marginRight":42819,"marginLeft":42819},{"@type":118,"@version":119,"id":43122,"meta":43123,"component":43125,"responsiveStyles":43128},"builder-8daab79790444f50b0b06cbe0dcb8adb",{"previousId":43124},"builder-6515c504b5064c4ba47a1c7089e59f71",{"name":42813,"options":43126,"isRSC":130},{"text":43127},"\u003Ch4>Why UNBOUND is Better with a Team \u003C\u002Fh4>\u003Cp>Here's a pro tip: while attending UNBOUND solo is valuable, bringing your team multiplies the impact exponentially. Instead of trying to relay insights back to your colleagues, imagine experiencing those \"aha moments\" together and strategizing in real-time about how to put what you're learning into play. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Plus, with a 15% discount for groups of 10 or more\u003C\u002Fstrong>, you can \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite\" rel=\"noopener noreferrer\" target=\"_blank\">transform UNBOUND into a productive team offsite\u003C\u002Fa> with built-in programming. It's professional development and team bonding rolled into one powerful package.\u003C\u002Fp>",{"large":43129},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43131,"meta":43132,"component":43134},"builder-a028cb3f0fb846b782b9cff4bb70bc7e",{"previousId":43133},"builder-bb385d5e8914418fbe530b4773e6d35a",{"name":42840,"options":43135,"isRSC":130},{"columns":43136,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[43137,43147,43156],{"blocks":43138},[43139],{"@type":118,"@version":119,"id":43140,"component":43141,"responsiveStyles":43144},"builder-2b7f4d907dd340a783c1e81a083125fe",{"name":42848,"options":43142,"isRSC":130},{"image":43143,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc1a581a030724d519544f5c21287d901",{"large":43145},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":43146,"marginTop":42821},"40px",{"blocks":43148},[43149],{"@type":118,"@version":119,"id":43150,"component":43151,"responsiveStyles":43154},"builder-0938c23f4cae4e07a01bb2ffe7ba001b",{"name":42848,"options":43152,"isRSC":130},{"image":43153,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3bc56cb400fa40bba30c974448a8b98a",{"large":43155},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":43146,"marginTop":42821},{"blocks":43157},[43158],{"@type":118,"@version":119,"id":43159,"component":43160,"responsiveStyles":43163},"builder-ed6a248e40fa44cc8d0277a15fdcdc21",{"name":42848,"options":43161,"isRSC":130},{"image":43162,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4ec1a78c314346a69ae7edb51b6dce62",{"large":43164},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":43166,"meta":43167,"component":43169,"responsiveStyles":43172},"builder-d548270e5dab4dc0929b8b9e0addea96",{"previousId":43168},"builder-b45ea62411b647449f9906c6db539dba",{"name":42813,"options":43170,"isRSC":128},{"text":43171},"\u003Ch4>How to Address Your Manager's Top Concerns \u003C\u002Fh4>\u003Cp>\u003Cstrong>1. \"The budget is tight this year.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND replaces multiple line items—courses, hiring consultants, planning offsites—and bundles it into one event. Plus, the sooner we register, the better the ticket pricing and the more hotel block options we'll have access to.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. \"We can't spare the team for three days.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: The teams getting the most out of UNBOUND treat it as their strategic planning session. We'll divide and conquer sessions to maximize coverage, and I'll come back with a documented action plan and a knowledge-share for anyone who couldn't attend.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. \"What makes UNBOUND different from other conferences?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: UNBOUND combines inspiration with implementation. Where other conferences stop at theory, UNBOUND provides hands-on labs, workshops, and direct access to people who've solved our exact challenges. Plus, we’ll get in-person time with the HubSpot product team, which has direct value for how we use the platform every day.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. \"How do we measure success?\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Your response\u003C\u002Fstrong>: Your response: We'll set clear goals before I go and I'll report back within 30 days on what we learned, what we've implemented, and what's moved. I'll also share a team recap so everyone benefits.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Ready to Make the Formal Ask? \u003C\u002Fh4>\u003Cp>We've created a customizable template that helps you build a clear, compelling case for attending UNBOUND 2026. It covers the value, breaks down the costs, and outlines exactly how you'll bring it back to the team.\u003C\u002Fp>\u003Cp>Download it, make it yours, and send it with confidence.\u003C\u002Fp>",{"large":43173},{"lineHeight":42818,"height":42819},{"id":43175,"@type":118,"tagName":174,"properties":43176,"responsiveStyles":43177},"builder-pixel-b6ww01tnxkt",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":43178},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":43180},{"path":66,"query":43181},{},{},1775561380763,1775247152749,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F998ec632ce1f4c96a21a5fd7315584b9",[],{"winningTest":130,"componentsUsed":43189,"kind":74,"lastPreviewUrl":43190,"originalContentId":43191,"hasLinks":13,"hasAutosaves":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d025abfb8992404bb13d53e609c06a87&builder.overrides.d025abfb8992404bb13d53e609c06a87=d025abfb8992404bb13d53e609c06a87&builder.options.locale=Default","72570eb826104904ac18c4af70c3fff6","b9fivid6lau",{"createdDate":43194,"id":42792,"name":43195,"modelId":42782,"published":100,"query":43196,"data":43199,"variations":43393,"lastUpdated":43394,"firstPublished":43395,"previewUrl":43396,"testRatio":141,"screenshot":43397,"createdBy":190,"lastUpdatedBy":190,"folders":43398,"meta":43399,"rev":43192},1774539166080,"Find Your People at UNBOUND 2026: Introducing The Exchanges",[43197],{"@type":103,"property":104,"operator":105,"value":43198},"\u002Fblog\u002Fintroducing-the-exchanges",{"image":43200,"excerpt":43201,"description":43202,"category":42788,"title":43195,"themeId":13,"tags":43203,"imageAltText":43205,"datePublished":43206,"author":43207,"environment":42800,"blocks":43208,"url":43198,"state":43390},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F81d3f391e372415e8ea2528f1b231ef8","For many attendees, the most valuable part of UNBOUND isn’t just what they learn—it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched.\n\nBut as the event continues to grow, so does the challenge of making those connections feel meaningful and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.","Discover The Exchanges, a new networking experience at UNBOUND 2026 designed to help you connect through role, industry, and identity.",[43204],"Networking","INBOUND attendees networking",1774929600000,{"@type":72,"id":42805,"model":42806},[43209,43216,43251,43259,43297,43306,43342,43350,43360,43368,43378,43385],{"@type":118,"@version":119,"id":43210,"component":43211,"responsiveStyles":43214},"builder-df75bff4584b4614a8964b3891ab3043",{"name":42813,"options":43212,"isRSC":128},{"text":43213},"\u003Cp>For many attendees, the most valuable part of UNBOUND isn’t just what they learn—it’s who they meet. With 13,000+ attendees from across industries, roles, and backgrounds, the opportunity to meet the right people is unmatched. \u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit;\">But as the event continues to grow, so does the challenge of making those connections feel real and personal. That’s why, for 2026, we’re introducing a new approach to networking designed to help every attendee find their place.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>What Are The Exchanges at UNBOUND 2026?\u003C\u002Fh4>\u003Cp>The Exchanges are a new networking experience at UNBOUND 2026—a dedicated destination on the show floor helping attendees connect through shared roles, industries, and identities.\u003C\u002Fp>\u003Cp>Instead of relying on scheduled Meetups alone, The Exchanges create always-on environments where relationships form naturally throughout the day.\u003C\u002Fp>\u003Cp>Inside The Exchanges, you’ll find:\u003C\u002Fp>\u003Cul>\u003Cli>Settings made for conversation, not just attendance\u003C\u002Fli>\u003Cli>Interactive, experiential elements that get people talking\u003C\u002Fli>\u003Cli>Curated moments layered into a continuous, come-and-go experience\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Think of it as your home base for networking at UNBOUND. It’s a place you can return to between sessions, after a keynote, or whenever you’re ready to meet someone new.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Three Ways to Network and Find Your Community at UNBOUND\u003C\u002Fh4>\u003Cp>At the center of The Exchanges are three distinct areas, each built around a different way people come together.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Sync (Role-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sync is where you meet with people who do what you do. Whether you’re a marketer, sales leader, RevOps pro, customer success manager, or founder, this space brings together professionals navigating similar day-to-day challenges.\u003C\u002Fp>\u003Cp>Here, conversations move quickly from introductions to insights:\u003C\u002Fp>\u003Cul>\u003Cli>What’s working right now\u003C\u002Fli>\u003Cli>What’s changing in your role\u003C\u002Fli>\u003Cli>What you’re testing next\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If you’ve ever wanted to skip the small talk and get straight to honest peer conversations, The Sync is your place.\u003C\u002Fp>",{"large":43215},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43217,"component":43218},"builder-122a21ad43954b05a583d8c1ef7e3de9",{"name":42840,"options":43219,"isRSC":128},{"columns":43220,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[43221,43231,43241],{"blocks":43222},[43223],{"@type":118,"@version":119,"id":43224,"component":43225,"responsiveStyles":43228},"builder-ce0d3df2067f4d4890088672bc23ab4b",{"name":42848,"options":43226,"isRSC":130},{"image":43227,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc5d50aa0f21b42549863430df360c4e7",{"large":43229,"small":43230},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},{"blocks":43232},[43233],{"@type":118,"@version":119,"id":43234,"component":43235,"responsiveStyles":43238},"builder-eeaf91891c6e4c8d82e0715f4ee0ecd8",{"name":42848,"options":43236,"isRSC":130},{"image":43237,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F82ed08fdc8354a7dbba3d84efda4d448",{"large":43239,"small":43240},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},{"blocks":43242},[43243],{"@type":118,"@version":119,"id":43244,"component":43245,"responsiveStyles":43248},"builder-d1adfbbf14204ffaa19ab4aee8a941a1",{"name":42848,"options":43246,"isRSC":130},{"image":43247,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9771856ce459451eb9e1657b6a1e94fe",{"large":43249,"small":43250},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":43252,"component":43253,"responsiveStyles":43256},"builder-17ca65fae1b940f19fe18ebfa1ef1561",{"name":42813,"options":43254,"isRSC":128},{"text":43255},"\u003Cp>\u003Cstrong>The Sector (Industry-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Sector is where you talk shop with people in your world. From SaaS and healthcare to finance, manufacturing, and beyond, it’s built for industry-specific connection.\u003C\u002Fp>\u003Cp>Because while great ideas can come from anywhere, context matters.\u003C\u002Fp>\u003Cp>Inside The Sector, you’ll find discussions grounded in:\u003C\u002Fp>\u003Cul>\u003Cli>Shared market challenges\u003C\u002Fli>\u003Cli>Industry trends and shifts\u003C\u002Fli>\u003Cli>Real-world applications of strategy\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s where your industry comes to life through the people building it.\u003C\u002Fp>",{"large":43257,"small":43258},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43260,"meta":43261,"component":43262},"builder-332f7b2ad40a49eb9393818c626ab8ca",{"previousId":43217},{"name":42840,"options":43263,"isRSC":128},{"columns":43264,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[43265,43275,43286],{"blocks":43266},[43267],{"@type":118,"@version":119,"id":43268,"component":43269,"responsiveStyles":43272},"builder-83db70bc8c6c4be49b928d9a1b4972f1",{"name":42848,"options":43270,"isRSC":130},{"image":43271,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2d7270dcbf4a4da582a8df620e9b25f7",{"large":43273,"small":43274},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},{"blocks":43276,"width":43285},[43277],{"@type":118,"@version":119,"id":43278,"component":43279,"responsiveStyles":43282},"builder-ca1d1d440f2e43dcac26a2aec696ba6c",{"name":42848,"options":43280,"isRSC":130},{"image":43281,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1ae5168563c840a2b818f133943000b8",{"large":43283,"small":43284},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},33.333,{"blocks":43287,"width":43296},[43288],{"@type":118,"@version":119,"id":43289,"component":43290,"responsiveStyles":43293},"builder-63a7b429a00145f8a248713cd91662ad",{"name":42848,"options":43291,"isRSC":130},{"image":43292,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F724cb22c59fa44f48865d7f6df34f4a2",{"large":43294,"small":43295},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},33.334,{"@type":118,"@version":119,"id":43298,"meta":43299,"component":43300,"responsiveStyles":43303},"builder-719d9674ef02435f9eefb86f42802e6d",{"previousId":43252},{"name":42813,"options":43301,"isRSC":128},{"text":43302},"\u003Cp>\u003Cstrong>The Spot (Identity-Based Communities)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Spot has long been a meaningful part of INBOUND—a space centered around identity-based communities that create room for dialogue beyond the day-to-day of work.\u003C\u002Fp>\u003Cp>In 2026, that foundation remains but the experience expands.\u003C\u002Fp>\u003Cp>The Spot is evolving from a series of moments into a format fit for deeper, more continuous engagement. Attendees can return to The Spot whenever they’re ready to engage, reflect, or meet someone new.\u003C\u002Fp>\u003Cp>This next chapter builds on what attendees have loved, while introducing:\u003C\u002Fp>\u003Cul>\u003Cli>More ways to participate and interact\u003C\u002Fli>\u003Cli>More opportunities for spontaneous exchange\u003C\u002Fli>\u003Cli>More room for community to take shape in real time\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It’s a space you can belong to throughout the entire UNBOUND experience.\u003C\u002Fp>",{"large":43304,"small":43305},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43307,"meta":43308,"component":43309},"builder-121af32206ff475abe36ad7860fb5a8c",{"previousId":43260},{"name":42840,"options":43310,"isRSC":128},{"columns":43311,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[43312,43322,43332],{"blocks":43313},[43314],{"@type":118,"@version":119,"id":43315,"component":43316,"responsiveStyles":43319},"builder-ee18dfc1e00f4c40a10b441f668ab6d0",{"name":42848,"options":43317,"isRSC":130},{"image":43318,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4fa81ecaf5914b9998e3c314c3668120",{"large":43320,"small":43321},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},{"blocks":43323,"width":43285},[43324],{"@type":118,"@version":119,"id":43325,"component":43326,"responsiveStyles":43329},"builder-32d6faa799d44398a2e4588eb7ad76c9",{"name":42848,"options":43327,"isRSC":130},{"image":43328,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F46a0413c665b4582b9c6b03020336c9f",{"large":43330,"small":43331},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},{"blocks":43333,"width":43296},[43334],{"@type":118,"@version":119,"id":43335,"component":43336,"responsiveStyles":43339},"builder-444837e2b35a432898c41c6f190008a4",{"name":42848,"options":43337,"isRSC":130},{"image":43338,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2ea40c7f7a8e48acb6a15b0b019a49c8",{"large":43340,"small":43341},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":43343,"component":43344,"responsiveStyles":43347},"builder-4b7410e6000144558dfa252c58c7c3e9",{"name":42813,"options":43345,"isRSC":128},{"text":43346},"\u003Ch4>\u003Cstrong>From Meetups to a More Dynamic Experience\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>If you’ve attended INBOUND before, you might be familiar with Meetups: scheduled networking moments designed to bring communities together around shared roles, industries, or identities.\u003C\u002Fp>\u003Cp>Those are growing alongside our new event experience.\u003C\u002Fp>\u003Cp>Meetups will now live within all three Exchanges—The Sync, The Sector, and The Spot. Each space will shift between more active, facilitated moments and more open, conversational environments, depending on the programming.\u003C\u002Fp>\u003Cp>This means you can:\u003C\u002Fp>\u003Cul>\u003Cli>Join a curated Meetup when it’s happening\u003C\u002Fli>\u003Cli>Stay and continue the dialogue after it ends\u003C\u002Fli>\u003Cli>Or drop in anytime to connect more casually\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Instead of existing as standalone sessions, Meetups are now woven into the fabric of The Exchanges, creating a flow between structured moments and open-ended ones.\u003C\u002Fp>\u003Cp>The result is networking that feels less like a schedule to follow and more like a space to be part of.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Why Networking at UNBOUND is Evolving\u003C\u002Fh4>\u003Cp>Networking has always been core to UNBOUND. But the way people connect has changed.\u003C\u002Fp>\u003Cp>Today’s attendees aren’t looking for more calendar blocks. They’re looking for:\u003C\u002Fp>\u003Cp>Conversations that feel natural, not forced\u003C\u002Fp>\u003Cp>Communities that reflect who they are and what they do\u003C\u002Fp>\u003Cp>Spaces where they can drop in, engage, and stay as long as they want\u003C\u002Fp>\u003Cp>At the same time, UNBOUND is a global event with over 13,000 attendees. That scale is powerful but it also raises an important question: How do you make a big event feel personal?\u003C\u002Fp>\u003Cp>The Exchanges are our answer. They’re turning a large, high-energy event into a series of smaller, more meaningful community moments without losing the magic of scale.\u003C\u002Fp>",{"large":43348,"small":43349},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43351,"component":43352,"responsiveStyles":43357},"builder-a9624363527244629f9e52e21203f181",{"name":42848,"options":43353,"isRSC":130},{"image":43354,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fbb6b0a1afa024d6fa4cc5a90d8aca979",0.617,1233,{"large":43358},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43359,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":42821},"703px",{"@type":118,"@version":119,"id":43361,"component":43362,"responsiveStyles":43365},"builder-3170bb07cb4846dab92ad5f60b7d01eb",{"name":42813,"options":43363,"isRSC":128},{"text":43364},"\u003Ch4>\u003Cstrong>Find Your People at UNBOUND 2026\u003C\u002Fstrong>\u003C\u002Fh4>\u003Cp>UNBOUND is a place where ideas grow. In 2026, it’s also where connection grows: more naturally, more intentionally, and more meaningfully than ever before.\u003C\u002Fp>\u003Cp>The Exchanges are your invitation to be part of that.\u003C\u002Fp>\u003Cp>Come for the sessions. Stay for the community. Leave with your people.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=exchanges\" rel=\"noopener noreferrer\" target=\"_blank\">Join us in Boston\u003C\u002Fa> and one of the first to experience The Exchanges.\u003C\u002Fp>",{"large":43366,"small":43367},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43369,"component":43370,"responsiveStyles":43376},"builder-4eddcdc6f5c34ad7bd3f3e02afa1436c",{"name":42848,"options":43371,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff389eae9c65648e4ab4e94aa86981dea",0.083,100,1200,{"large":43377},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":43379,"component":43380,"responsiveStyles":43382},"builder-2b8b9756605e4f6882ad0348465424c0",{"name":42933,"options":43381,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"large":43383},{"marginLeft":43384},"-1px",{"id":43386,"@type":118,"tagName":174,"properties":43387,"responsiveStyles":43388},"builder-pixel-2h9cvepee0b",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":43389},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":43391},{"path":66,"query":43392},{},{},1775566442682,1774544049101,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-the-exchanges","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8ae5cc79eb0f42eca4aedf7590337069",[],{"kind":74,"componentsUsed":43400,"hasLinks":13,"lastPreviewUrl":43401,"hasAutosaves":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-the-exchanges?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=40ab3acd8c6a40958c58d45fdea4de82&builder.overrides.40ab3acd8c6a40958c58d45fdea4de82=40ab3acd8c6a40958c58d45fdea4de82&builder.options.locale=Default",{"createdDate":43403,"id":43404,"name":43405,"modelId":42782,"published":100,"query":43406,"data":43409,"variations":43523,"lastUpdated":43524,"firstPublished":43525,"previewUrl":43526,"testRatio":141,"screenshot":43527,"createdBy":190,"lastUpdatedBy":190,"folders":43528,"meta":43529,"rev":43192},1775079107349,"170450d9283446f1a4228f8592d862c7","How to Show Up in AI Search: HubSpot’s Winning AEO Playbook",[43407],{"@type":103,"property":104,"operator":105,"value":43408},"\u002Fblog\u002Fhow-to-show-up-in-ai-search-hub-spots-winning-aeo-playbook",{"description":43410,"category":43411,"environment":42800,"imageAltText":43412,"datePublished":43413,"excerpt":43414,"title":43405,"author":43415,"image":43416,"tags":43417,"themeId":13,"blocks":43420,"url":43408,"state":43520},"What is AEO? Learn how to optimize for ChatGPT and AI search with HubSpot’s playbook for visibility, content strategy, and demand generation.","Session Recaps","Aja Frost at INBOUND 2025",1774238400000,"For years, marketers have been trained to think in rankings: rank on Google, drive traffic, optimize conversion. Repeat. That model influenced an entire generation of content strategy and defined what we wrote, how we structured it, and how we measured success.\n\nBut at INBOUND 2025, Aja Frost, Senior Director of Global Growth at HubSpot, made it clear that this model is being replaced with AEO (the practice of optimizing your content so AI tools like ChatGPT and Google AI Overviews can find, extract, and recommend your brand in their answers). AI is compressing what used to be a multi-step journey into a single, synthesized answer.\n\nIf your brand isn’t part of the answer, you may never enter the consideration set at all. Frost knows this firsthand. HubSpot saw the shift early, pivoted their content strategy, and is now the number one most visible CRM in AI engines. Here's the playbook she sharedcheck and what you can start doing today.",{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7c258a2bd3f147b99e69e74ba778b7ba",[43418,43419],"AI ","Marketing",[43421,43428,43434,43441,43446,43453,43458,43465,43475,43482,43487,43494,43503,43510,43515],{"@type":118,"@version":119,"id":43422,"component":43423,"responsiveStyles":43426},"builder-1ac6ef75afd74beb9e3f1718e446114d",{"name":42813,"options":43424,"isRSC":128},{"text":43425},"\u003Cp>For years, marketers have been trained to think in rankings: rank on Google, drive traffic, optimize conversion. Repeat. That model influenced an entire generation of content strategy and defined what we wrote, how we structured it, and how we measured success.\u003C\u002Fp>\u003Cp>But at INBOUND 2025, \u003Ca href=\"\u002Fcontent\u002F170450d9283446f1a4228f8592d862c7\u002Flinkedin.com\u002Fin\u002Fajafrost\" rel=\"noopener noreferrer\">Aja Frost\u003C\u002Fa>, Senior Director of Global Growth at \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">HubSpot\u003C\u002Fa>, made it clear that this model is being replaced with AEO (the practice of optimizing your content so AI tools like ChatGPT and Google AI Overviews can find, extract, and recommend your brand in their answers). AI is compressing what used to be a multi-step journey into a single, synthesized answer.\u003C\u002Fp>\u003Cp>If your brand isn’t part of the answer, you may never enter the consideration set at all. Frost knows this firsthand. HubSpot saw the shift early, pivoted their content strategy, and is now the number one most visible CRM in AI engines. Here's the playbook she sharedcheck and what you can start doing today.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Search Isn’t What It Used to Be and Neither Are Buyers\u003C\u002Fh4>\u003Cp>The traditional search experience was built on exploration. A user asked a question, reviewed a list of links, and chose where to go next. Marketers competed for that click. AI removes that step entirely. Instead of presenting options, it delivers conclusions.\u003C\u002Fp>\u003Cp>AI-generated overviews now appear in nearly six out of ten searches, and when they do, click-through rates drop dramatically.\u003C\u002Fp>",{"large":43427},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43429,"component":43430},"builder-e16c4a7539034c6c9e56e3f0541dc197",{"name":43431,"options":43432,"isRSC":130},"Blog Quote",{"quote":43433}," “Google is keeping people on Google rather than sending them to websites.” — Aja Frost",{"@type":118,"@version":119,"id":43435,"component":43436,"responsiveStyles":43439},"builder-a711898940a64a0fbd8a518160a0dfca",{"name":42813,"options":43437,"isRSC":128},{"text":43438},"\u003Cp>At the same time, buyer behavior has reorganized around this new AI search reality.\u003C\u002Fp>\u003Cp>Where buyers used to:\u003C\u002Fp>\u003Cul>\u003Cli>Search → click → research → convert\u003C\u002Fli>\u003C\u002Ful>\u003Cp>They now:\u003C\u002Fp>\u003Cul>\u003Cli>Ask AI → validate socially → then visit a site \u003C\u002Fli>\u003C\u002Ful>\u003Cp>Many teams are already feeling the impact: traffic may be declining, but conversion rates are rising. By the time buyres reach your website, they’re no longer exploring; they’re deciding.\u003C\u002Fp>\u003Cp>Which means the real competition is happening earlier, inside the answer itself.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>From SEO to AEO: How Content Competes \u003C\u002Fh4>\u003Cp>For years, the dominant content strategy was built around comprehensiveness. The more thorough your guide, the more likely it was to rank. That logic led to an explosion of long-form, top-of-funnel content designed to capture as many queries as possible.\u003C\u002Fp>\u003Cp>AI has changed that equation. As Frost shared, “AI has completely commodified broad, educational content.”\u003C\u002Fp>\u003Cp>When an AI system can instantly synthesize hundreds of “ultimate guides” into a single response, depth alone is no longer a differentiator. What replaces it is precision.\u003C\u002Fp>",{"large":43440},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43442,"component":43443},"builder-ee34f1fdc213441c9143c320784ba0eb",{"name":43431,"options":43444,"isRSC":130},{"quote":43445},"“Stop publishing the ultimate guide to everything. And start publishing the exact answer to the exact question your buyer is asking in ChatGPT.” — Aja Frost",{"@type":118,"@version":119,"id":43447,"component":43448,"responsiveStyles":43451},"builder-172896ce333945178960531bf61191cc",{"name":42813,"options":43449,"isRSC":128},{"text":43450},"\u003Cp>This is the core of AEO (AI Engine Optimization): answering a question completely, clearly, and in a way that can be extracted, trusted, and reused by AI systems.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>How AI Engines Build Answers\u003C\u002Fh4>\u003Cp>When someone asks ChatGPT a question, it doesn't just answer that one question. It breaks it into a web of subqueries, finds the best answers to each, and synthesizes them into one response. Your content needs to answer not just the primary question, but those specific subqueries, or you won't show up.\u003C\u002Fp>",{"large":43452},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43454,"component":43455},"builder-d6c8e5df7b714842b8294306c23650c8",{"name":43431,"options":43456,"isRSC":130},{"quote":43457},"“AI isn't just coming up with the answer to that one question. It's breaking it into a bunch of subquestions.” — Aja Frost",{"@type":118,"@version":119,"id":43459,"component":43460,"responsiveStyles":43463},"builder-3ed8a7a8a06b49f88f539f99b4e2b798",{"name":42813,"options":43461,"isRSC":128},{"text":43462},"\u003Cp>Layered on top of this is personalization. AI systems don’t return static answers. They tailor responses based on context, behavior, and prior interactions. Every response is personalized in ways that weren't possible before, making generic content invisible.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>How to Identify The Right Questions to Answer\u003C\u002Fh4>\u003Cp>AI can generate certain content at scale (broad, educational content). What it can't do is answer hyper-specific questions with your original data, your customer insights, and your product context. \u003C\u002Fp>\u003Cp>At HubSpot, Frost’s team maps questions instead of keywords. To find those questions, Frost recommended a 3x4 grid. Map your buyer personas across the top (and she means specific — not \"marketing manager Margaret,\" but \"marketing manager Margaret at a 200-person logistics company\") against the four stages of the buyer's journey down the side: awareness, consideration, evaluation, decision.\u003C\u002Fp>\u003Cp>Do this for every major product or service you offer. Then fill the grid using three sources: \u003C\u002Fp>\u003Cul>\u003Cli>keyword data (Google Search Console clicks and impressions)\u003C\u002Fli>\u003Cli>social listening (the questions people ask in forums and on social, phrased conversationally the same way they'd ask AI)\u003C\u002Fli>\u003Cli>first-party data (your chat transcripts and sales calls are a gold mine of high-intent questions).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Once you've mapped those questions, check where you're actually showing up using \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Faeo-grader\">HubSpot's AEO Grader\u003C\u002Fa> tool. The questions where you're not visible are your gaps and your content roadmap.\u003C\u002Fp>",{"large":43464},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43466,"component":43467,"responsiveStyles":43472},"builder-a24747748c084a7f9aeae86833efc7e7",{"name":42848,"options":43468,"isRSC":130},{"image":43469,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43470,"width":43471},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1b289a0cc4c94631b1a8f5b9ab91ab54",1220,1978,{"large":43473},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":42821},"700px",{"@type":118,"@version":119,"id":43476,"component":43477,"responsiveStyles":43480},"builder-93f580c971294324b34dc5c1544cc12d",{"name":42813,"options":43478,"isRSC":128},{"text":43479},"\u003Ch4>\u003Cspan>The 7-Point AEO Page Checklist\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>Once you know what to write, the structure of your page determines whether AI actually surfaces it. Frost walked through seven non-negotiables.\u003C\u002Fp>\u003Cp>\u003Cstrong>1. Put the answer first. \u003C\u002Fstrong>The first sentence should completely answer the primary question. AI engines are scanning for quick confirmation they're in the right place. Don't bury the lede.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Go a click deeper. \u003C\u002Fstrong>Follow the answer with two to three short paragraphs that expand on it with context, definitions, and methodology. This signals to the LLM that your content is credible and complete.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Reference original data throughout. \u003C\u002Fstrong>\"AI engines are looking for net new information,\" Frost highlighted. That doesn't have to mean expensive surveys. Your CRM data, your customer success team's observations, your sales team's field insights…all of it counts.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. Include an FAQ. \u003C\u002Fstrong>At the bottom of each page, answer at least three subquestions. Format each as its own H3 or H4 so AI can find and extract them. These are your subquery answers, built in.\u003C\u002Fp>\u003Cp>\u003Cstrong>5. Add structure.\u003C\u002Fstrong> Bullets, headers, tables. Make it effortless to parse.\u003C\u002Fp>\u003Cp>\u003Cstrong>6. Make every section self-contained. \u003C\u002Fstrong>AI pulls chunks of content (the technical term is literally \"chunking\"). Each section should make sense even if nothing around it is read.\u003C\u002Fp>\u003Cp>\u003Cstrong>7. Tie every point back to your product. \u003C\u002Fstrong>This is the one most brands miss. \"You need the one-two punch. You need ‘here's some good content to get your attention’, and ‘here's why that topic is deeply connected to what your product can do’,\" Frost emphasized. Educational content without product relevance makes AI smarter without making it more likely to recommend you.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>\u003Cspan>Mentions Are the New Backlinks\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>In SEO, backlinks were the authority signal. In AEO, they still matter but they’re no longer the deciding factor. What matters now is positive brand mentions. Is your brand being talked about on Reddit? LinkedIn? G2? Review sites? That's what AI is reading.\u003C\u002Fp>\u003Cp>Frost laid out a three-step off-site strategy:\u003C\u002Fp>\u003Cp>\u003Cstrong>1. Identify the websites AI is already citing in responses for your priority questions \u003C\u002Fstrong>(especially the ones you’re not visible but should be). Then secure mentions in those sources: guest posts, roundup features, asking an existing article to include you.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Leverage review platforms.\u003C\u002Fstrong> Sites like G2 and TrustRadius appear consistently in AI responses because AI trusts user-generated content.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Seed human-first channels. \u003C\u002Fstrong>Partner with YouTube creators, newsletter authors, and LinkedIn thought leaders so their organic content includes your product in context.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Rethink Your Search Scorecard\u003C\u002Fh4>\u003Cp>As discovery shifts upstream, measurement needs to follow. Old search metrics (rankings, sessions, click-through rate) don't tell the full story anymore. \u003C\u002Fp>",{"large":43481},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43483,"component":43484},"builder-86788a6557cf4af3b842f6f46850dd23",{"name":43431,"options":43485,"isRSC":130},{"quote":43486},"“You have to completely rethink your search scorecard for the AI era.” — Aja Frost",{"@type":118,"@version":119,"id":43488,"component":43489,"responsiveStyles":43492},"builder-9509e98a718f4b7b843f5edb8371688f",{"name":42813,"options":43490,"isRSC":128},{"text":43491},"\u003Cp>Frost shared HubSpot's new AEO scorecard, built around four signals:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>AI visibility:\u003C\u002Fstrong> How often do you show up in the responses that matter?\u003C\u002Fli>\u003Cli>\u003Cstrong>Share of voice:\u003C\u002Fstrong> How often relative to your competitors?\u003C\u002Fli>\u003Cli>\u003Cstrong>Citations:\u003C\u002Fstrong> Is your brand being referenced as a source? (Frost noted that cited brands are described more positively — you'll say the nicest things about yourself.)\u003C\u002Fli>\u003Cli>\u003Cstrong>Referral traffic and demand:\u003C\u002Fstrong> How many visitors from AI engines are actually converting?\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The results are hard to ignore. Since launching their AEO strategy, HubSpot has reached the highest share of voice in their space, significantly improved citation rates, and driven demand up by 1,850%.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>The Takeaway: Winning in AI Search Means Being the Answer\u003C\u002Fh4>\u003Cp>The move to AI-driven discovery doesn’t eliminate the need for great content. It raises the bar for what great content looks like.\u003C\u002Fp>\u003Cp>It’s no longer enough to:\u003C\u002Fp>\u003Cul>\u003Cli>Rank highly\u003C\u002Fli>\u003Cli>Cover topics broadly\u003C\u002Fli>\u003Cli>Drive traffic at scale\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Instead, the goal is to:\u003C\u002Fp>\u003Cul>\u003Cli>Answer specific, high-intent questions\u003C\u002Fli>\u003Cli>Structure content for extraction and clarity\u003C\u002Fli>\u003Cli>Build authority across the broader web\u003C\u002Fli>\u003Cli>Measure presence where decisions are actually made\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Because in this new model, the moment that matters most is the answer (not the click). And the brands that win will be the ones that show up there first.\u003C\u002Fp>\u003Cp>Want access to more sessions and content like this? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=ai+search+recap\">Join us in Boston this September.\u003C\u002Fa>\u003C\u002Fp>",{"large":43493},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43495,"component":43496,"responsiveStyles":43501},"builder-2d0ea85ffbe04aa89c34e2658ecf3a82",{"name":42848,"options":43497,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2962d5a9a482456a991cf0e75f732e5f",0.084,167,{"large":43502},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":43504,"component":43505,"responsiveStyles":43508},"builder-e3c84dc6ebce498bada7aa2f0eadcbd7",{"name":42813,"options":43506,"isRSC":128},{"text":43507},"\u003Ch4>\u003Cspan>\u003Cspan>Frequently Asked Questions about AEO\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003Cstrong>What is AI engine optimization (AEO)?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>AI engine optimization (AEO) is the practice of structuring your content, technical setup, and off-site presence so your brand appears in AI-generated responses in tools like ChatGPT, Google's AI Overviews, and Gemini. Where SEO focuses on ranking in traditional search results, AEO focuses on showing up in the answer itself.\u003C\u002Fp>\u003Cp>\u003Cstrong>How is AEO different from SEO?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>SEO is about ranking web pages in search engine results. AEO is about being included in the answer itself. While SEO prioritizes keywords, backlinks, and rankings, AEO prioritizes direct answers, structured content, and brand mentions across trusted sources.\u003C\u002Fp>\u003Cp>\u003Cstrong>How do you optimize content for ChatGPT?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>To optimize for ChatGPT, content should:\u003C\u002Fp>\u003Cul>\u003Cli>Answer specific questions directly in the first sentence\u003C\u002Fli>\u003Cli>Be structured with clear headers, bullet points, and short sections\u003C\u002Fli>\u003Cli>Include original insights or data\u003C\u002Fli>\u003Cli>Address related sub-questions (query fan-out)\u003C\u002Fli>\u003Cli>Clearly connect insights back to your product or solution\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This makes it easier for AI systems to extract and reuse your content in responses.\u003C\u002Fp>\u003Cp>\u003Cstrong>What kind of content performs best in AI search?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The content that performs best in AI search is highly specific, question-driven, and easy to extract. Instead of broad guides, AI favors focused pages that answer one clear question, include supporting context, and are structured for readability and clarity.\u003C\u002Fp>\u003Cp>\u003Cstrong>Why are brand mentions important for AEO?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>AI engines rely heavily on brand mentions across the web to determine authority and relevance. Mentions on platforms like Reddit, LinkedIn, review sites, and editorial content signal trust more than traditional backlinks alone, increasing the likelihood that your brand is recommended in AI-generated answers.\u003C\u002Fp>",{"large":43509},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43511,"component":43512},"builder-6f317d1b7c234801b49b7b8ebd01bf43",{"name":42933,"options":43513,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":43514,"forceWhite":128},"[{\"@type\":\"@builder.io\u002Fsdk:Element\",\"@version\":2,\"component\":{\"name\":\"Hubspot Form Embed\",\"options\":{\"headline\":\"\",\"subHead\":\"\u003Cp>\u003Cspan style=\\\"font-size: 14px;\\\">Want to stay ahead? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things INBOUND:\u003C\u002Fspan>\u003C\u002Fp>\",\"embedScript\":\"\u003Cscript charset=\\\"utf-8\\\" type=\\\"text\u002Fjavascript\\\" src=\\\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\\\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     region: \\\"na1\\\",     portalId: \\\"146726\\\",     formId: \\\"94e51ee4-5911-41f2-9da9-8a67f179fcaf\\\"   }); \u003C\u002Fscript>\",\"forceWhite\":true},\"isRSC\":null},\"meta\":{\"naturalWidth\":941.6640625}}]",{"id":43516,"@type":118,"tagName":174,"properties":43517,"responsiveStyles":43518},"builder-pixel-qund5jiv6v",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":43519},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":43521},{"path":66,"query":43522},{},{},1775582946623,1775081103337,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-show-up-in-ai-search-hub-spots-winning-aeo-playbook","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa701122835ed4bca9b887cb1144bb1e5",[],{"lastPreviewUrl":43530,"kind":74,"hasLinks":13,"componentsUsed":43531,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-show-up-in-ai-search-hub-spots-winning-aeo-playbook?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=170450d9283446f1a4228f8592d862c7&builder.overrides.170450d9283446f1a4228f8592d862c7=170450d9283446f1a4228f8592d862c7&builder.options.locale=Default",{"Blog Quote":335,"Hubspot Form Embed":141},{"createdDate":43533,"id":42795,"name":43534,"modelId":42782,"published":100,"query":43535,"data":43538,"variations":43725,"lastUpdated":43726,"firstPublished":43727,"previewUrl":43728,"testRatio":141,"screenshot":43729,"createdBy":190,"lastUpdatedBy":190,"folders":43730,"meta":43731,"rev":43192},1773607182612,"We Surveyed the INBOUND Community About 2026. Here’s What They Want.",[43536],{"@type":103,"property":104,"operator":105,"value":43537},"\u002Fblog\u002Fwe-surveyed-the-inbound-community-about-2026-heres-what-they-want",{"author":43539,"title":43534,"themeId":13,"tags":43540,"image":43542,"category":43543,"description":43544,"datePublished":43545,"excerpt":43546,"imageAltText":43547,"environment":42800,"blocks":43548,"url":43537,"state":43722},{"@type":72,"id":42805,"model":42806},[43541],"Onsite Experience","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F64bc42d4e108437687ca6246d6a14759","Community","What will make INBOUND 2026 worth attending? Survey insights reveal demand for tactical AI, deep dives, GTM alignment, and measurable impact.",1773374400000,"What do you actually want from INBOUND 2026? We decided to go straight to the source and ask the people who know best: our community.\n\nGrowth leaders, sales professionals, RevOps practitioners, customer success leaders, founders, and marketers—we heard from all of you.\n\nThe theme running through our survey responses is that people want to leave INBOUND 2026 with something they can use. Real, actionable strategies they can bring back to their teams on Monday morning.","INBOUND 2025 Attendees",[43549,43557,43566,43574,43583,43591,43634,43642,43649,43657,43689,43697,43705,43713,43717],{"@type":118,"@version":119,"id":43550,"component":43551,"responsiveStyles":43554},"builder-06bf0295b0404652b05e817fce91283f",{"name":42813,"options":43552,"isRSC":128},{"text":43553},"\u003Cp>What do you actually want from INBOUND 2026? We decided to go straight to the source and ask the people who know best: our community.\u003C\u002Fp>\u003Cp>Growth leaders, sales professionals, RevOps practitioners, customer success leaders, founders, and marketers—we heard from all of you.\u003C\u002Fp>\u003Cp>The theme running through our survey responses is that people want to leave INBOUND 2026 with something they can use. Real, actionable strategies they can bring back to their teams on Monday morning.\u003C\u002Fp>\u003Cp>\u003Cstrong>What the INBOUND Community Wants in 2026\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>A tactical playbook they can implement immediately\u003C\u002Fli>\u003Cli>AI workflows that connect directly to revenue\u003C\u002Fli>\u003Cli>Deep-dive sessions (45–60 minutes) with real substance\u003C\u002Fli>\u003Cli>Data and HubSpot mastery, not surface-level overviews\u003C\u002Fli>\u003Cli>Clear ROI and measurable outcomes\u003C\u002Fli>\u003Cli>Curated networking and hands-on product access\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Here's what the INBOUND community told us and what it means for INBOUND 2026.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>What will make INBOUND 2026 worth attending?\u003C\u002Fh4>\u003Cp>It starts with the agenda. Across every segment of the INBOUND community, the content agenda is the single biggest factor in whether someone decides to attend INBOUND 2026.\u003C\u002Fp>\u003Cp>That priority reflects the reality professionals are operating in today. Teams are being asked to do more with less, move faster, and prove impact at every turn. Time is the scarcest resource and travel budgets are scrutinized. \u003C\u002Fp>\u003Cp>For INBOUND to earn a place on the calendar, the value has to be clear from the outset. The agenda must map directly to the challenges attendees are actively solving.\u003C\u002Fp>\u003Cp>For many prospective attendees, the decision is organizational. Budget and internal buy-in also factor in, and the value of attending has to be clear and easy to communicate. For anyone navigating that conversation, our \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter\" rel=\"noopener noreferrer\" target=\"_blank\">Convince Your Manager letter template\u003C\u002Fa> is designed to make the case clear and outcomes-focused.\u003C\u002Fp>",{"large":43555,"small":43556},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43558,"component":43559,"responsiveStyles":43563},"builder-8f134801cf534e1c8d3f77f75eebd544",{"name":42848,"options":43560,"isRSC":130},{"image":43561,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fcd39ffe509c44444899e636af47b9d2a",1234,{"large":43564},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43565,"marginLeft":42819,"marginRight":42819},"704px",{"@type":118,"@version":119,"id":43567,"component":43568,"responsiveStyles":43571},"builder-92942258ba7949dcb430d6e397ebc23a",{"name":42813,"options":43569,"isRSC":128},{"text":43570},"\u003Ch4>\u003Cspan>What should INBOUND 2026 be known for?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\"Inspire me\" is nice. \"Help me implement\" is better.\u003C\u002Fp>\u003Cp>When we asked what a successful INBOUND 2026 experience looks like, the answer came back overwhelmingly in favor of one thing: \u003Cstrong>a tactical playbook they can put to work immediately.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>And when we asked what INBOUND should be known for, the answer was equally direct. By a wide margin, respondents chose: \u003Cstrong>the most tactical marketing conference in the industry.\u003C\u002Fstrong>\u003C\u002Fp>",{"large":43572,"small":43573},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43575,"component":43576,"responsiveStyles":43579},"builder-40ff4e4d89614c85b2a4d7e61a0c46d7",{"name":42848,"options":43577,"isRSC":130},{"image":43578,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2a9c2a1916444a4191991d611da55c3e",{"large":43580,"small":43582},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43581,"marginRight":42819,"marginLeft":42819},"698px",{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43584,"component":43585,"responsiveStyles":43588},"builder-83b16a8e843648dbbbd09c228656fa1b",{"name":42813,"options":43586,"isRSC":128},{"text":43587},"\u003Cp>People don't want to leave feeling (just) motivated. They want to leave knowing exactly what they're going to do differently next week. That means:\u003C\u002Fp>\u003Cul>\u003Cli>Clear frameworks\u003C\u002Fli>\u003Cli>Step-by-step strategies\u003C\u002Fli>\u003Cli>Practical action plans \u003C\u002Fli>\u003C\u002Ful>\u003Cp>It means sessions that show the actual workflow, the dashboard, the CRM configuration, the attribution model. Not just what worked, but how it was built, what broke, and what changed as a result.\u003C\u002Fp>\u003Cp>Inspiration still has a place. Energy and culture are part of what makes INBOUND distinctive. But the expectation is clear: that energy should translate into capability. Content should leave people feeling equipped.\u003Cbr>\u003Cspan style=\"font-weight: 500; letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">What does the INBOUND \u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem;\">2026\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem;\"> community want on the agenda?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">When we asked what should shape the agenda, responses clustered around a focused set of priorities; themes that cut across roles, industries, and levels of experience.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">What the INBOUND community asked for:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Making AI actually work:\u003C\u002Fstrong> the day-to-day reality of AI in workflows, content operations, and agent-driven automation. People are past \"AI is coming.\" They want to know how to use it today, in their stack, with their team.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>Data and marketing intelligence: \u003C\u002Fstrong>Turning data into decisions. How do you build reporting that actually influences strategy? How do you move from insight to action?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Revenue attribution and ROI: \u003C\u002Fstrong>Across marketing, sales, RevOps, and customer success, the pressure to prove impact is consistent. Leaders want frameworks that help them tie initiatives directly to revenue and articulate value in measurable terms.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>GTM alignment\u003C\u002Fstrong>: Getting marketing, sales, and RevOps moving in the same direction. This is one of the defining operational challenges right now, and the community wants real frameworks for solving it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>HubSpot product depth: \u003C\u002Fstrong>There’s strong demand for mastery, not overviews. How do you get the most out of the platform you're already using? People want sessions that go deep, not wide.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Customer retention and expansion:\u003C\u002Fstrong> Growth isn’t limited to acquisition. More and more leaders are recognizing that the back half of the funnel deserves as much attention as the front.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">People want to know how to deploy AI inside their CRM, how to build agent-driven workflows, how to make AI outputs measurable, and how to connect it all to revenue.\u003C\u002Fspan>\u003C\u002Fp>",{"large":43589,"small":43590},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43592,"component":43593,"responsiveStyles":43632},"builder-8c400f5dfa034992bf6e37bc9b11cb1a",{"name":42840,"options":43594,"isRSC":128},{"columns":43595,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[43596],{"blocks":43597},[43598],{"@type":118,"@version":119,"id":43599,"component":43600,"responsiveStyles":43630},"builder-6494ef13a5ff4e3da707aa6e59d09252",{"name":42840,"options":43601,"isRSC":130},{"columns":43602,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[43603,43612,43621],{"blocks":43604},[43605],{"@type":118,"@version":119,"id":43606,"component":43607,"responsiveStyles":43610},"builder-71657c4f57304d3f9c344f38be4f5e8c",{"name":42848,"options":43608,"isRSC":130},{"image":43609,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F17b445a51b764141b1849afc7d6a5f7c",{"large":43611},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":43613},[43614],{"@type":118,"@version":119,"id":43615,"component":43616,"responsiveStyles":43619},"builder-df5f8431d53145da880c3a40e8d7acf5",{"name":42848,"options":43617,"isRSC":130},{"image":43618,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe3c69159e6c44f8594fcb4b282df2ec5",{"large":43620},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":43622},[43623],{"@type":118,"@version":119,"id":43624,"component":43625,"responsiveStyles":43628},"builder-766bfebf0f654d6180cd436d5a6b0604",{"name":42848,"options":43626,"isRSC":130},{"image":43627,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F35137c365dc94452be0f372bd9ff6d9f",{"large":43629},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"large":43631},{"position":154},{"large":43633},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":43635,"component":43636,"responsiveStyles":43639},"builder-d48a6006857b41a1af436a5bafeb95b8",{"name":42813,"options":43637,"isRSC":128},{"text":43638},"\u003Ch4>\u003Cspan>How does the INBOUND community want to learn?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>How you learn matters just as much as what you learn. And the community was specific about what works.\u003C\u002Fp>\u003Cp>\u003Cstrong>Deep dives are in. Passive listening is out: \u003C\u002Fstrong>Deep-dive sessions emerged as the top preferred format. The longer-form sessions allow speakers to get into the details, show the work, and answer real questions.\u003C\u002Fp>\u003Cp>The interaction sweet spot is a balanced mix of presentation and discussion, where there's real content being delivered and real space to engage with it.\u003C\u002Fp>",{"large":43640,"small":43641},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43643,"component":43644,"responsiveStyles":43647},"builder-9377e321e176459588b649907cff1093",{"name":42848,"options":43645,"isRSC":130},{"image":43646,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe54d15c15557436797a3cfcaa1baa753",{"large":43648},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43565,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":43650,"component":43651,"responsiveStyles":43654},"builder-85af416828014ab7945bbbe0cc679f49",{"name":42813,"options":43652,"isRSC":128},{"text":43653},"\u003Cp>\u003Cstrong>Peer roundtables: The Underrated Format\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>One format that surfaced as a strong undercurrent was peer roundtables. Smaller, role- or challenge-based sessions where participants work through real problems alongside others facing the same realities. \u003C\u002Fp>\u003Cp>For attendees who want connection alongside content, this format delivers both: practical insight and perspective from peers in the trenches.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">What do INBOUND attendees want beyond the sessions?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Great content gets people in the door. The overall experience is what keeps them engaged and what brings them back.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Hands-on access and expert time\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Product demos and direct access to experts ranked at the top. People want hands-on time to explore tools, ask specific questions, and leave with a clearer understanding of how to apply what they’ve learned.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Moments you can't get anywhere else\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Unique and surprising experiences also surfaced as a clear priority. These are the moments that feel distinctly “only at INBOUND” (the conversations, activations, and shared experiences) that extend beyond the agenda.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">They’re difficult to quantify, but they’re consistently remembered.\u003C\u002Fspan>\u003C\u002Fp>",{"large":43655,"small":43656},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43658,"component":43659},"builder-ce335df80f534401b4b6760e6b216a5d",{"name":42840,"options":43660,"isRSC":128},{"columns":43661,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[43662,43671,43680],{"blocks":43663},[43664],{"@type":118,"@version":119,"id":43665,"component":43666,"responsiveStyles":43669},"builder-c5d1017871314911b5ff9763dde1a541",{"name":42848,"options":43667,"isRSC":130},{"image":43668,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F86b9611a7cd240d08aa2f490a490d2fa",{"large":43670},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":43672},[43673],{"@type":118,"@version":119,"id":43674,"component":43675,"responsiveStyles":43678},"builder-ce1745c89c4a45699391dd73e9c57011",{"name":42848,"options":43676,"isRSC":130},{"image":43677,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe2ec8e9fbf374269ae6d0d12fb50ea9c",{"large":43679},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":43681},[43682],{"@type":118,"@version":119,"id":43683,"component":43684,"responsiveStyles":43687},"builder-b3cd2e83f16d4e9387279048ca09de0d",{"name":42848,"options":43685,"isRSC":130},{"image":43686,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F564b6ce9462149d785c352a88c18de68",{"large":43688},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":43690,"component":43691,"responsiveStyles":43694},"builder-9a78126a393f42599ba05c92325126f5",{"name":42813,"options":43692,"isRSC":128},{"text":43693},"\u003Cp>\u003Cstrong>Spaces that support how people actually work\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The community was consistent about the fundamentals that make a multi-day event sustainable:\u003C\u002Fp>\u003Cul>\u003Cli>Dedicated workspace areas for focused work between sessions\u003C\u002Fli>\u003Cli>Ample seating and comfortable common areas\u003C\u002Fli>\u003Cli>Healthy food options throughout the day\u003C\u002Fli>\u003Cli>Charging stations and quiet spaces to recharge\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Structured ways to connect with the right people\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Networking remains a central part of the INBOUND experience but with a clear preference for intention over volume.\u003C\u002Fp>\u003Cp>Respondents expressed strong interest in curated opportunities to connect by role, challenge, or industry. The emphasis is on relevance: meaningful conversations with people solving similar problems, not just exchanging business cards.\u003C\u002Fp>",{"large":43695,"small":43696},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43698,"component":43699,"responsiveStyles":43702},"builder-d26a480530cc4ef6b0ecce10c5457993",{"name":42848,"options":43700,"isRSC":130},{"image":43701,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F25699c569a844e05b82f7b350de89c95",{"large":43703},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819},"701px",{"@type":118,"@version":119,"id":43706,"component":43707,"responsiveStyles":43710},"builder-27dc1ce854c0492b8313092764d026a8",{"name":42813,"options":43708,"isRSC":128},{"text":43709},"\u003Ch4>\u003Cspan>What this means for INBOUND 2026\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>The INBOUND community told us clearly: they want tactical depth, AI and data content that goes beyond theory into application, sessions long enough to be substantive, formats that balance learning with doing, and spaces that allow connection with people solving the same problems.\u003C\u002Fp>\u003Cp>When we asked how attendees want to feel walking out the door, nearly three out of four respondents gave the same answer: empowered with new learnings. That’s the standard we’re building toward for INBOUND 2026: an experience designed to send you back to your team with a real action plan and the confidence to implement it on your first day back at work.\u003C\u002Fp>\u003Cp>Ready to be part of INBOUND 2026? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=bte \">Join us in Boston this September\u003C\u002Fa>. \u003C\u002Fp>",{"large":43711,"small":43712},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43714,"component":43715},"builder-51bf125f06294f278d0eccbbabf06de7",{"name":42933,"options":43716,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":43718,"@type":118,"tagName":174,"properties":43719,"responsiveStyles":43720},"builder-pixel-ric4hkzzavp",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":43721},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":43723},{"path":66,"query":43724},{},{},1775582966343,1773610950403,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwe-surveyed-the-inbound-community-about-2026-heres-what-they-want","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F389031cc68294137a46507644999b509",[],{"kind":74,"hasLinks":13,"lastPreviewUrl":43732,"componentsUsed":43733,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwe-surveyed-the-inbound-community-about-2026-heres-what-they-want?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=9963d6283a69493a823fe93f4d3ea9c7&builder.overrides.9963d6283a69493a823fe93f4d3ea9c7=9963d6283a69493a823fe93f4d3ea9c7&builder.options.locale=Default",{"Hubspot Form Embed":141},{"createdDate":43735,"id":43736,"name":43737,"modelId":42782,"published":100,"query":43738,"data":43741,"variations":43808,"lastUpdated":43809,"firstPublished":43810,"previewUrl":43811,"testRatio":141,"screenshot":43812,"createdBy":190,"lastUpdatedBy":190,"folders":43813,"meta":43814,"rev":43192},1773076805716,"f1189311cae246678ca7c23da268172d","In-Culture Marketing Explained: How Two Women Are Redefining Sports Fandom",[43739],{"@type":103,"property":104,"operator":105,"value":43740},"\u002Fblog\u002Fin-culture-marketing-explained-how-two-women-are-redefining-sports-fandom",{"image":43742,"tags":43743,"themeId":13,"author":43744,"title":43737,"imageAltText":43745,"environment":42800,"excerpt":43746,"datePublished":43747,"description":43748,"category":43411,"blocks":43749,"url":43740,"state":43805},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9da5d1f001674c0ba07df2344bc294f9",[43419],{"@type":72,"id":42805,"model":42806},"Attendees at an INBOUND 2025 session","Sports marketing has a blind spot. And it's not small: it's 30 million people and growing, to be exact.\n\nFor decades, brands have treated the Latina consumer as a niche, a secondary audience, or worse, an afterthought. At INBOUND 2025, Karina Martinez (CEO) and Jennifer Yepez-Blundell (COO), co-founders of DRAFTED—a sports culture media company centering Latinas and the next generation of fandom—joined Sonia Thompson of the Inclusion and Marketing podcast to make the case that this audience isn't niche at all. She's the new general market.\n\nHere's what they shared, and what marketers can start doing differently today.",1773028800000,"What does in-culture marketing actually look like? DRAFTED co-founders Karina Martinez and Jennifer Yepez-Blundell shared the data, the strategy, and the results at INBOUND 2025.",[43750,43758,43763,43771,43776,43784,43789,43796,43800],{"@type":118,"@version":119,"id":43751,"component":43752,"responsiveStyles":43755},"builder-4b34047df6634d17a62394d64c59df05",{"name":42813,"options":43753,"isRSC":128},{"text":43754},"\u003Cp>Sports marketing has a blind spot. And it's not small: it's 30 million people and growing, to be exact. \u003C\u002Fp>\u003Cp>For decades, brands have treated the Latina consumer as a niche, a secondary audience, or worse, an afterthought. At INBOUND 2025, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkarina-martinez-001\u002F\" target=\"_blank\">Karina Martinez\u003C\u002Fa> (CEO) and \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjenniferyepezblundell\u002F\">Jennifer Yepez-Blundell\u003C\u002Fa> (COO), co-founders of \u003Ca href=\"https:\u002F\u002Fwww.wearedrafted.co\u002F\" target=\"_blank\">DRAFTED\u003C\u002Fa>—a sports culture media company centering Latinas and the next generation of fandom—joined \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsoniaethompson\u002F\" target=\"_blank\">Sonia Thompson\u003C\u002Fa> of the \u003Ca href=\"https:\u002F\u002Fpodcasts.apple.com\u002Fus\u002Fpodcast\u002Ffrictionless-growth-marketing\u002Fid1604907821\">Inclusion and Marketing podcast\u003C\u002Fa> to make the case that this audience isn't niche at all. She's the new general market.\u003C\u002Fp>\u003Cp>Here's what they shared, and what marketers can start doing differently today.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">The Fan Base Brands Keep Overlooking\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Before DRAFTED could build anything, they had to answer a question that shouldn't have needed answering: do Latinas care about sports enough to build a company around?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The problem was that the data to prove it didn't exist yet. So DRAFTED built the first of its kind Latina fandom report to break down the motivations, purchasing behavior, and fandom preferences of this audience from scratch. In the report, they found that for every jersey a white woman owns, a Latina owns seven or more and that Latinas influence those around them at twice the rate of a white fan across seven categories: following a team, following an athlete, purchasing tickets, and more. In their words, \"These data points never existed until we came along.\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Do this\u003C\u002Fstrong>: Audit your audience assumptions. Are you measuring who's actually buying or who you assumed would buy? Pull your customer data and look for the gaps between who you're targeting and who's actually engaging.\u003C\u002Fspan>\u003C\u002Fp>",{"large":43756,"small":43757},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43759,"component":43760},"builder-e4218f7542234f2ba6c27d94644281a1",{"name":43431,"options":43761,"isRSC":130},{"quote":43762},"\"I am a former athlete and played softball, and a decade in corporate America doing sports marketing and strategy being the only woman and Latina in the rooms and thinking we are leaving half of the population out equation.\" — Jennifer Yepez-Blundell",{"@type":118,"@version":119,"id":43764,"component":43765,"responsiveStyles":43768},"builder-8ca87d4e090840c0b162417154ee1a7d",{"name":42813,"options":43766,"isRSC":128},{"text":43767},"\u003Ch4>\u003Cspan>Data is the Difference Maker\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>Knowing the audience exists is one thing. Convincing a room of brand decision-makers to act on it is another.\u003C\u002Fp>\u003Cp>There are 30 million Latinas in the United States today, and one in every four Gen Alpha children will identify as Latina in the next decade. Those numbers alone should move the needle, but DRAFTED knew demographic scale without behavioral data only goes so far, so they built the case from both directions.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Their research became the foundation for brand partnerships. When DRAFTED worked with Dove on a Super Bowl campaign, they leaned into cultural insight rather than demographic targeting, building social assets that spoke directly to what it means to be a Latina athlete. The result was engagement that dramatically outperformed Dove's general market benchmarks and became a catalyst for the brand to do more of it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Identify one audience segment your brand has historically underinvested in. Is it because the data doesn't exist or because you haven't looked for it? Start with qualitative research: talk to the community, read what they're publishing, and look for the patterns your existing tools aren't capturing.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Why Culture Is Where Fandom Actually Lives\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">DRAFTED isn't a sports company in the traditional sense, but rather a culture company that uses sports as a gateway.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Their content framework spans fashion, beauty, entertainment, family and traditions, and next-gen athletes because that's how their audience actually experiences sports fandom.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Fandom, as Martinez described it, is a spectrum. Some fans know every stat and others are drawn in through a tunnel fit, a playlist, or a player's personal story. Meeting fans where their passion actually lives is how DRAFTED built an audience of over 100,000 across channels with 4.5 million in average monthly reach in just two years.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Through their research and work, they found that for their audience, sports isn’t the product, culture is.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Do this:\u003C\u002Fstrong> Map out all the cultural touchpoints that surround your product category. Where does fashion, music, food, or family intersect with how your audience experiences your brand? Those intersections are often where the most resonant content lives.\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">How to Move Faster than the Industry\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Coming from a decade in corporate sports marketing, Yepez-Blundell brought firsthand knowledge of how slowly legacy organizations move  and how much that costs them. DRAFTED's lack of institutional inertia became a competitive advantage. They had a willingness to build something completely different.\u003C\u002Fspan>\u003C\u002Fp>",{"large":43769,"small":43770},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43772,"component":43773},"builder-3cfc3e21d35d4a8490c5a706491cb76a",{"name":43431,"options":43774,"isRSC":130},{"quote":43775},"\"We are a speed boat not a cruise liner.\" — Jennifer Yepez-Blundell",{"@type":118,"@version":119,"id":43777,"component":43778,"responsiveStyles":43781},"builder-9b459a40d6514f49887a77f3b6a5ff10",{"name":42813,"options":43779,"isRSC":128},{"text":43780},"\u003Cp>That meant going social-first, English-first, and culture-forward, sourcing stories from international media outlets, collecting from the community, and showing up on the platforms where their audience already was.\u003C\u002Fp>\u003Cp>The savvy CMOs are noticing. As Martinez observed, the brands that come to DRAFTED with curiosity and willingness to push the boundaries to try something new, are the ones producing the best work.\u003C\u002Fp>\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Identify one assumption in your current marketing playbook that exists because \"that's how it's always been done.\" Design a low-stakes test to challenge it this quarter.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Lived Experience is a Superpower\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Both founders spoke about the tendency (notably for women, and especially for women of color navigating corporate spaces) to keep their personal perspectives at bay in order to fit the status quo of whatever room they're in. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">DRAFTED was built on the opposite instinct.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"Nobody has lived the life you live and nobody has the insights that you have,\" Martinez told the audience. Those lived experiences are the source of the cultural nuance that makes DRAFTED's work resonate differently than anything the general market has produced.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">That logic extends well beyond DRAFTED's story. The most effective marketing has always come from a real perspective. And real perspective requires real representation.\u003C\u002Fspan>\u003C\u002Fp>",{"large":43782,"small":43783},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43785,"component":43786},"builder-25d094665b2d4ad59423401df1c0fcbf",{"name":43431,"options":43787,"isRSC":130},{"quote":43788},"\"Sometimes unfortunately the way society works is we as women don't get access to the rooms and don't know the rooms exist so it is the job of the people in the rooms to know, there is someone missing here.\" — Karina Martinez",{"@type":118,"@version":119,"id":43790,"component":43791,"responsiveStyles":43794},"builder-e0cacc52e98a4a0fa23083938bacdb49",{"name":42813,"options":43792,"isRSC":128},{"text":43793},"\u003Ch4>\u003Cspan>The Takeaways\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>The Latina consumer is here, spending, influencing, and showing up while most of the industry looked the other way. DRAFTED identified the gap and built the data, the community, and the proof of concept to close it.\u003C\u002Fp>\u003Cp>For marketers, it’s a reminder to lead with real data, build from cultural insight rather than demographic assumption, and don't mistake translation for relevance.\u003C\u002Fp>\u003Cp>The brands willing to move quickly are the ones already seeing what's possible.\u003C\u002Fp>\u003Cp>Want access to more sessions and content like this? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=women in sports marketing\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Join us in Boston this September.\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>",{"large":43795},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43797,"component":43798},"builder-ca7609a8584948ed9748de4413be8980",{"name":42933,"options":43799,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":43801,"@type":118,"tagName":174,"properties":43802,"responsiveStyles":43803},"builder-pixel-4q8rx7re7rm",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":43804},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":43806},{"path":66,"query":43807},{},{},1775582896378,1773089425010,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fin-culture-marketing-explained-how-two-women-are-redefining-sports-fandom","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0d7da5eeebc94ac0ad158d69c615b31d",[],{"lastPreviewUrl":43815,"kind":74,"hasLinks":13,"componentsUsed":43816,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fin-culture-marketing-explained-how-two-women-are-redefining-sports-fandom?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=f1189311cae246678ca7c23da268172d&builder.overrides.f1189311cae246678ca7c23da268172d=f1189311cae246678ca7c23da268172d&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Quote":171},{"createdDate":43818,"id":43819,"name":43820,"modelId":42782,"published":100,"query":43821,"data":43824,"variations":43892,"lastUpdated":43893,"firstPublished":43894,"previewUrl":43895,"testRatio":141,"screenshot":43896,"createdBy":190,"lastUpdatedBy":190,"folders":43897,"meta":43898,"rev":43192},1772574263648,"9c0606f7a90f4ee4abe50e5725c69798","Why Professional Development Is the Smartest Retention Strategy Right Now",[43822],{"@type":103,"property":104,"operator":105,"value":43823},"\u002Fblog\u002Fwhy-professional-development-is-the-smartest-retention-strategy-right-now",{"themeId":13,"tags":43825,"image":43827,"author":43828,"title":43820,"datePublished":43829,"excerpt":43830,"imageAltText":43831,"environment":42800,"category":43543,"description":43832,"blocks":43833,"url":43823,"state":43889},[43826],"Leadership","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd0bf540e01484023a373d6bbcda116b8",{"@type":72,"id":42805,"model":42806},1772514000000,"Employee appreciation often looks the same: a catered lunch, a public thank-you, maybe a thoughtful gift card. Those gestures matter and they reinforce culture and signal gratitude, but for high-performing teams, appreciation alone isn’t enough. \n\nThe most ambitious people on your team are thinking about something bigger as they watch how AI is accelerating the pace of work across marketing, sales, and customer experience. They’re wondering how their role will evolve over the next year and whether they’re staying ahead of it. \n\nThe leaders who are winning on retention right now are building teams that are adaptable, AI-fluent, and aligned around growth. That's a different kind of appreciation and it starts with a different kind of question. Not \"how do I celebrate my team?\" but \"how do I invest in them?\"","Attendees at INBOUND 2025"," Retention isn't just about compensation anymore. Learn why professional development and AI upskilling are the smartest ways to retain and grow your best people.",[43834,43841,43849,43856,43861,43868,43873,43880,43884],{"@type":118,"@version":119,"id":43835,"component":43836,"responsiveStyles":43839},"builder-8621cd457b54437abe368c3f6a0400f4",{"name":42813,"options":43837,"isRSC":128},{"text":43838},"\u003Cp>Employee appreciation often looks the same: a catered lunch, a public thank-you, maybe a thoughtful gift card. Those gestures matter and they reinforce culture and signal gratitude, but for high-performing teams, appreciation alone isn’t enough. \u003C\u002Fp>\u003Cp>The most ambitious people on your team are thinking about something bigger as they watch how AI is accelerating the pace of work across marketing, sales, and customer experience. They’re wondering how their role will evolve over the next year and whether they’re staying ahead of it. \u003C\u002Fp>\u003Cp>The leaders who are winning on retention right now are building teams that are adaptable, AI-fluent, and aligned around growth. That's a different kind of appreciation and it starts with a different kind of question. Not \"how do I celebrate my team?\" but \"how do I invest in them?\"\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Growth Is the New Retention Lever\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Your best employees want to feel valued for what they’ve already done and invested in for what they’re capable of next.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">In a competitive talent market, that matters. Retention isn’t only about compensation anymore. With rapid tech changes, stagnation happens quickly and high performers want to know they’re building relevant skills, expanding their perspective, and operating at the edge of change instead of reacting to it six months later.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The companies that are winning right now understand this. They treat professional development as a strategic investment, not a discretionary expense. They create structured opportunities for teams to step outside daily execution.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">That investment builds confidence and capability, and it sends a powerful message: we are building for the future, and you’re part of it.\u003C\u002Fspan>\u003C\u002Fp>",{"large":43840},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43842,"component":43843,"responsiveStyles":43846},"builder-0834bbdbbece4b6fb2d1d0a9b944c4e1",{"name":42848,"options":43844,"isRSC":130},{"image":43845,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F290ff619930941c8bf62007fa45a9497",{"large":43847,"small":43848},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43565,"marginLeft":42819,"marginRight":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":43850,"component":43851,"responsiveStyles":43854},"builder-cf344e8150384d059414b79c845590bd",{"name":42813,"options":43852,"isRSC":128},{"text":43853},"\u003Ch4>\u003Cspan>What High-performing Leaders Do Differently to Retain Top Talent\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>There's a real difference between leaders who talk about investing in their teams and leaders who actually do it. Here's what the second group looks like in practice.\u003C\u002Fp>\u003Cp>\u003Cstrong>They tie recognition to what's next, not just what happened\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Backward-looking appreciation says: \"Thank you for what you did.\"\u003C\u002Fp>\u003Cp>Forward-looking investment says: \"Here's what I'm betting on you for.\"\u003C\u002Fp>\u003Cp>Both matter. But only one of them keeps your best people excited to come back Monday morning. The leaders who retain top talent consistently connect recognition to growth opportunities, whether that be a stretch project, a new skill, or a seat at a bigger table.\u003C\u002Fp>\u003Cp>\u003Cstrong>They understand the real cost of losing great people\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Every top performer you retain is compounding ROI. Every one you lose is a recruiting cost, an institutional knowledge loss, and a team morale drag, often all at once.\u003C\u002Fp>\u003Cp>\u003Cstrong>They invest in AI up-skilling as a competitive advantage\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Teams that are fluent in AI tools will outperform teams that aren't—in speed, experimentation, and execution quality. But beyond performance, AI literacy is quickly becoming one of the most powerful signals a leader can send. When you invest in your team's AI skills, you're signaling two things at once: we’re committed to keeping you relevant and we intend to compete.\u003C\u002Fp>\u003Cp>\u003Cstrong>They create alignment through shared learning\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Shared learning experiences (conferences, workshops, cohort programs) build capability and shared language marketing, sales, RevOps, and CX. That means faster execution, fewer silos, and less friction across functions.\u003C\u002Fp>",{"large":43855},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43857,"component":43858},"builder-e112628f7ac74af495220400f8b7d4ad",{"name":43431,"options":43859,"isRSC":130},{"quote":43860},"\"INBOUND is a GREAT event. I always bring a large team and we walk away with a ton of new ideas, actionable insights, and things we can work toward in the coming year.\" — Jessica G., past INBOUND attendee",{"@type":118,"@version":119,"id":43862,"component":43863,"responsiveStyles":43866},"builder-c5cfad8bb019421f8ea1628a45663f7c",{"name":42813,"options":43864,"isRSC":128},{"text":43865},"\u003Ch4>\u003Cspan>How to Build a Professional Development Strategy for Your Team\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>You don't need to overhaul your entire people strategy to start investing in growth. Here are a few places to start:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Audit your current team investment spend.\u003C\u002Fstrong> Look at where your budget actually goes. How much is one-time recognition versus ongoing development? \u003C\u002Fli>\u003Cli>\u003Cstrong>Name a learning budget.\u003C\u002Fstrong> Even a small, dedicated line item sends a message about your priorities. \u003C\u002Fli>\u003Cli>\u003Cstrong>Build in shared learning experiences.\u003C\u002Fstrong> Conferences, workshops, and skill cohorts create alignment and capability. Look for opportunities to bring your team into the same room (or the same virtual space) to learn together.\u003C\u002Fli>\u003Cli>\u003Cstrong>Start a \"growth conversation\" cadence.\u003C\u002Fstrong> Once a quarter, ask: \u003Cem>what do you want to learn next?\u003C\u002Fem> What you hear will tell you a lot about where to invest.\u003Cbr>\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Ch4>Send Your Team to INBOUND 2026\u003C\u002Fh4>\u003Cdiv>One of the most effective ways to build AI fluency, cross-functional alignment, and shared strategic direction is through high-impact, shared learning experiences. INBOUND 2026 is built for exactly that.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>With sessions covering AI workflows, AI agents, data intelligence, revenue attribution, GTM alignment, and more, your team will come back energized and with a tactical action plan they’ll be ready to implement on day 1 of their return. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=professional+development\">Explore ticket options and team discounts→\u003C\u002Fa>\u003C\u002Fdiv>",{"large":43867},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43869,"component":43870},"builder-e21610ee10e14e62be5f822dcd72a558",{"name":43431,"options":43871,"isRSC":130},{"quote":43872},"\"The deep-dive sessions were a game changer. They were packed with practical, tactical insights I could immediately bring back to my team. I wasn’t prepared for just how much I would take away. I walked away feeling like a completely new marketer; there’s pre-INBOUND me and post-INBOUND me.\" — Carolina C., past INBOUND attendee",{"@type":118,"@version":119,"id":43874,"component":43875,"responsiveStyles":43878},"builder-2e364dd9da9e4db2a16b99cb1deb40c6",{"name":42813,"options":43876,"isRSC":128},{"text":43877},"\u003Cp>Appreciation is a moment; investment is a message. The best leaders understand that professional development is a growth strategy and that one of the most powerful ways to retain great talent is to equip them for what’s coming.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=professional development\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Send your team to INBOUND 2026.\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>",{"large":43879},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43881,"component":43882},"builder-d34b3bbecdbe41bd91866c81a70839b8",{"name":42933,"options":43883,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":43885,"@type":118,"tagName":174,"properties":43886,"responsiveStyles":43887},"builder-pixel-dytfvtwpw1g",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":43888},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":43890},{"path":66,"query":43891},{},{},1775582988083,1772576575852,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-professional-development-is-the-smartest-retention-strategy-right-now","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdeba064b9555470ea002042f0bf76aaf",[],{"lastPreviewUrl":43899,"hasLinks":13,"kind":74,"componentsUsed":43900,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-professional-development-is-the-smartest-retention-strategy-right-now?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=9c0606f7a90f4ee4abe50e5725c69798&builder.overrides.9c0606f7a90f4ee4abe50e5725c69798=9c0606f7a90f4ee4abe50e5725c69798&builder.options.locale=Default",{"Blog Quote":119,"Hubspot Form Embed":141},{"createdDate":43902,"id":43903,"name":43904,"modelId":42782,"published":100,"query":43905,"data":43908,"variations":44002,"lastUpdated":44003,"firstPublished":44004,"previewUrl":44005,"testRatio":141,"screenshot":44006,"createdBy":190,"lastUpdatedBy":190,"folders":44007,"meta":44008,"rev":43192},1772481404748,"6edc6d4abe764f5d99a74893e7ddf916","Founder-Led Sales: How to Get Meetings, Run Discovery Calls, and Close Proposals",[43906],{"@type":103,"property":104,"operator":105,"value":43907},"\u002Fblog\u002Ffounder-led-sales-how-to-get-meetings-run-discovery-calls-and-close-proposals",{"themeId":13,"image":43909,"tags":43910,"title":43904,"author":43912,"datePublished":43913,"excerpt":43914,"imageAltText":43915,"environment":42800,"description":43916,"category":43411,"blocks":43917,"url":43907,"state":43999},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fafbf4115650e4efcb3ceb908de739570",[43911],"Sales Tactics",{"@type":72,"id":42805,"model":42806},1771909200000,"Most founders didn't start a company because they love selling. But without sales, nothing else matters.\n\nAt INBOUND 2025, Carole Mahoney (founder of Unbound Growth and sales coach at Harvard Business School), Leslie Venetz (founder of Sales-Led GTM and author of Profit Generating Pipeline), and Jaime Diglio (founder of the Win Room) led a packed 90-minute session on founder-led sales—the process of founders personally driving early-stage customer acquisition before building a formal sales team.\n\nTogether, they covered the full arc, from getting meetings to running discovery calls to closing with proposals that actually land. Here's what they shared, plus what you can start doing today.","INBOUND 2025 attendees","Founder-led sales is one of the hardest skills to build. Three experts at INBOUND 2025 shared the tactics that actually work. ",[43918,43926,43931,43939,43944,43952,43957,43965,43970,43978,43983,43990,43994],{"@type":118,"@version":119,"id":43919,"component":43920,"responsiveStyles":43923},"builder-9814184fe1284d0a985cb2074572c942",{"name":42813,"options":43921,"isRSC":128},{"text":43922},"\u003Cp>Most founders didn't start a company because they love selling. But without sales, nothing else matters.\u003C\u002Fp>\u003Cp>At INBOUND 2025, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcarolemahoney\u002F\" target=\"_blank\">Carole Mahoney\u003C\u002Fa> (founder of Unbound Growth and sales coach at Harvard Business School), \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fleslievenetz\u002F\" target=\"_blank\">Leslie Venetz\u003C\u002Fa> (founder of Sales-Led GTM and author of Profit Generating Pipeline), and \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjaimediglio\u002F\">Jaime Diglio\u003C\u002Fa> (founder of the Win Room) led a packed 90-minute session on founder-led sales—the process of founders personally driving early-stage customer acquisition before building a formal sales team.\u003C\u002Fp>\u003Cp>Together, they covered the full arc, from getting meetings to running discovery calls to closing with proposals that actually land. Here's what they shared, plus what you can start doing today.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">When You Try to Sell to Everyone, You Sell to No One\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Early-stage companies often default to broad messaging. When you’re trying to grow, it feels logical to cast the widest net possible. In reality, it usually means diluted messaging.\u003C\u002Fspan>\u003C\u002Fp>",{"large":43924,"small":43925},{"lineHeight":42818,"height":42819},{"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":43927,"component":43928},"builder-7bd3b9d3f7c14fa487ca753957c763f6",{"name":43431,"options":43929,"isRSC":130},{"quote":43930},"“When we try to talk to everybody, we end up talking to nobody, and that means our sales messaging is spam.” — Leslie Venetz",{"@type":118,"@version":119,"id":43932,"component":43933,"responsiveStyles":43936},"builder-9887f6ea6e9b4fd8a9b752431ff7b753",{"name":42813,"options":43934,"isRSC":128},{"text":43935},"\u003Cp>Leslie Venetz wants you to stop thinking in terms of total addressable market (TAM) and start thinking in terms of your sales obtainable market (SOM), the specific accounts most likely to buy.\u003C\u002Fp>\u003Cp>Generic messaging does not cut it. The temptation is to “personalize” more by inserting a name, referencing a company milestone, or mentioning a recent LinkedIn post. But personalization without relevance doesn’t move deals forward.\u003C\u002Fp>\u003Cp>From there, she talked about ICP segmentation: breaking your territory into tightly defined groups using a minimum of five filters: \u003C\u002Fp>\u003Cul>\u003Cli>Revenue\u003C\u002Fli>\u003Cli>Employee count\u003C\u002Fli>\u003Cli>Geography\u003C\u002Fli>\u003Cli>Tech stack \u003C\u002Fli>\u003Cli>And critically, the title. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>A CFO and a director of accounting are both \"finance executives,\" but they think about problems completely differently. Generic messaging that speaks to both ends up connecting with neither.\u003C\u002Fp>\u003Cp>Once you've built those segments, you can write outreach that actually feels relevant without resorting to hollow personalization tactics.\u003C\u002Fp>\u003Cp>\u003Cstrong>Do this: \u003C\u002Fstrong>Pull your current prospect list and run it through the five filters. What's the tightest segment you can define? Start there, write messaging for that specific group, and make it repeatable before you scale to the next.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Ditch Product-Centric Messaging\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Once you have your segments, the next step is writing the right message. Venetz walked the room through the FAB framework (features, advantages, benefits) and showed how most sales messaging stalls at the first two.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cb>Founder-Led Sales Framework #1: FAB (Features, Advantages, Benefits)\u003C\u002Fb>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Features describe what you do. Advantages say you'll save time or money (same as every competitor). Benefits connect directly to what your specific buyer actually cares about.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">She shared a quick self-audit: scan your outreach for I\u002Fwe\u002Four language vs. they\u002Fyou\u002Fyour language. Product-centric messaging skews heavily toward the former whereas problem-centric messaging leads with the latter. And once you find messaging that works, don't rush past it.\u003C\u002Fspan>\u003C\u002Fp>",{"large":43937,"small":43938},{"lineHeight":42818,"height":42819},{"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":43940,"component":43941},"builder-bd906f8820f741fc8a0e4bc32a07b9b1",{"name":43431,"options":43942,"isRSC":130},{"quote":43943},"\"If it's not repeatable, it is not scalable.\" — Leslie Venetz",{"@type":118,"@version":119,"id":43945,"component":43946,"responsiveStyles":43949},"builder-d7b316137cec405395b7edb9d2dbff8d",{"name":42813,"options":43947,"isRSC":128},{"text":43948},"\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Take your top-performing outreach and ask: does it start with a feature or a problem? Rewrite one email from I\u002Fwe language to you\u002Fyour language and test it against your original.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Your Buyers Want to Be Heard, Not Pitched\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Professional salespeople sell someone else’s product, but founders sell their vision. That difference matters. When you’ve built the product yourself, every objection feels bigger and that pressure often shows up in conversations—through over-explaining, defending, or jumping straight to features before understanding the buyer’s world.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">But as Carole Mahoney pointed out, behavioral science tells us something important: people value what they help create. The more your buyer talks, the more they trust you. And when you co-create with them, they value the solution more.\u003C\u002Fspan>\u003C\u002Fp>",{"large":43950,"small":43951},{"lineHeight":42818,"height":42819},{"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":43953,"component":43954},"builder-2698c1889e4244609c91eb19d274787a",{"name":43431,"options":43955,"isRSC":130},{"quote":43956},"\"When we co-create solutions with other people, when we put effort into something, we place more value on that. So when we collaborate with our buyers and we co-create solutions specific to them, they place more value on that and on us.\" — Carole Mahoney",{"@type":118,"@version":119,"id":43958,"component":43959,"responsiveStyles":43962},"builder-41f18c5f768a4622b61af16271bc1fdc",{"name":42813,"options":43960,"isRSC":128},{"text":43961},"\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Before your next sales call, send this email: \"What would you like to learn or get or be able to accomplish in the 30 minutes that we have together to make the best use of your time?\" It starts co-creation before the meeting begins\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Six Questions Every Founder Needs to Ask\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cspan>Carole\u003C\u002Fspan> shared a six-layer discovery framework built on open-ended, sequential questions. Each layer maps to a question your buyer is quietly asking themselves:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why change? Help them articulate what's broken and why it matters.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why now? Uncover urgency without manufacturing it.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why this type of solution? Help them evaluate their options honestly.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why you specifically? Differentiate your offerings without sounding like a sales pitch.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why your solution? Connect your features to their specific outcomes.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Why spend the money? Work through ROI together, in their language.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Most founders skip straight to question five. But without the earlier layers, buyers haven't built the context or the trust to say yes. This six-question discovery framework gives founders a repeatable sales call structure they can use in every meeting.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>Do this:\u003C\u002Fstrong> Map your current discovery questions to these six layers. Where do you have gaps? Write two to three questions for each stage before your next call.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cspan style=\"letter-spacing: -0.03rem;\">How to Present Your Solution to Buyers\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">After discovery, most founders hit the same wall: they have everything the buyer shared, and now they have to tie it back to their solution without it feeling like a pitch.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Founder-Led Sales Framework #2: Value Proposition \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Mahoney shared a three-part value proposition framework to bridge that gap: When you work with us, you can solve [specific challenge] without [previous obstacle], because [your quantifiable expertise] — which means you can [achieve their goal] and [reduce risk or increase opportunity].\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The key word is quantifiable. Specific expertise tied directly to the buyer's situation trumps vague claims. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Founder-Led Sales Framework #3: Demo \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">If your process includes a demo, the same principle applies: show less, not more. Mahoney’s demo framework keeps it to three steps:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>1. Summarize \u003C\u002Fstrong>\u003Cspan>what you heard:\u003C\u002Fspan> \"Based on what you've shared, you need to solve [challenge] without [obstacle], with [technology specific to their challenge], so you can [deliverable] and reduce or increase [their risk\u002Fopportunity].\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cb>2. \u003C\u002Fb>\u003Cstrong>Show\u003C\u002Fstrong> the specific feature that delivers against that challenge, then ask: \"What we've learned working with clients like you trying to achieve [x] is they see the best results when... How does this compare to what you're doing now?\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>3. Link to their goals\u003C\u002Fstrong>: \"When you use this feature to overcome [challenge] — what impact would that have? How much time or money would that save your team? What would that mean for the future?\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The point is to help them see the solution clearly, in their own terms.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"text-align: inherit; font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Do this: \u003C\u002Fstrong>Before your next demo, ask your buyer to name their top priority,  then open with that. Write your value proposition using the framework above and make sure your expertise section includes a specific result, not a generic claim.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">A Proposal Isn’t a Document\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Most founders treat the proposal as the moment of truth. Jaime Diglio argues that by the time you're writing a proposal, the selling should already be done.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"A proposal is not a piece of paper, right? A proposal is your next return on interactions,” Diglio shared. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The best proposals feel like a natural next step. They're the result of trust built across every conversation that came before, which means if a proposal feels like a gamble, something earlier in the process needs attention.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Most proposals fail because somewhere along the way, the communication broke down.\u003C\u002Fspan>\u003C\u002Fp>",{"large":43963,"small":43964},{"lineHeight":42818,"height":42819},{"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":43966,"component":43967},"builder-befe884a58a3400083ed3167abbf4e95",{"name":43431,"options":43968,"isRSC":130},{"quote":43969},"\"75% of the interactions that we have miss the mark. And the reason why it happens is because we listen and we speak from our own background how we think.\" — Jaime Diglio",{"@type":118,"@version":119,"id":43971,"component":43972,"responsiveStyles":43975},"builder-63524a3a3fa54793ac3c12a1f068102e",{"name":42813,"options":43973,"isRSC":128},{"text":43974},"\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Look at your last three proposals. Were they sent after a conversation where you reviewed them together, or dropped into someone's inbox cold? If it's the latter, try scheduling a short call to walk through the proposal live before sending the final version.\u003Cbr>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Match Your Proposal to How Your Buyers Think\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Many founders struggle with how to write a sales proposal that closes deals without feeling pushy. Diglio introduced a four-quadrant framework for understanding how different buyers make decisions.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Founder-Led Sales Framework #4: ROI Return on Interactions \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Feel” buyers want collaboration, teamwork, and connection. Lead with shared vision and relationship.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Fast” buyers are direct and momentum-driven. They want big ideas and a clear path forward.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Focus” buyers want process and order. Give them a methodology, steps, and deliverables.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Facts” buyers want results, not details. Lead with numbers and outcomes.\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Most proposals miss because they're written in the seller's language, not the buyer's.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Do this: \u003C\u002Fstrong>Before your next proposal, identify which quadrant your main buyer is in. Then look at your proposal draft: does the opening language match how they think? Adjust accordingly.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">The Takeaways\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>\u003C\u002Fstrong>Founder-led sales isn't just about closing deals. As Carole Mahoney put it, it's about becoming a better leader: someone who builds real relationships, creates genuine value, and earns trust before asking for anything.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The three experts at INBOUND 2025 covered a lot of ground, but the through-line was simple. Slow down, get specific, and co-create with your buyers at every stage.\u003C\u002Fspan>\u003C\u002Fp>",{"large":43976,"small":43977},{"lineHeight":42818,"height":42819},{"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":43979,"component":43980},"builder-3f05ec05e173436d96a51d565c5b918c",{"name":43431,"options":43981,"isRSC":130},{"quote":43982},"\"Performance is personal. It's personal for every one of us. And practice makes performance.\" — Jaime Diglio",{"@type":118,"@version":119,"id":43984,"component":43985,"responsiveStyles":43988},"builder-ceb242da5ae64c16bd150035a18f909b",{"name":42813,"options":43986,"isRSC":128},{"text":43987},"\u003Cp>Want access to more sessions and content like this? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=founder led sales\">Join us in Boston this September\u003C\u002Fa>.\u003C\u002Fp>",{"large":43989},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":43991,"component":43992},"builder-b026ee50eda44330816bdcffe7414c16",{"name":42933,"options":43993,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":43995,"@type":118,"tagName":174,"properties":43996,"responsiveStyles":43997},"builder-pixel-srj46clmygh",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":43998},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":44000},{"path":66,"query":44001},{},{},1775583473158,1772488667265,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ffounder-led-sales-how-to-get-meetings-run-discovery-calls-and-close-proposals","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F813401c49058460a8d2a87b0cb84a74e",[],{"componentsUsed":44009,"lastPreviewUrl":44010,"kind":74,"hasLinks":13,"hasAutosaves":13},{"Hubspot Form Embed":141,"Blog Quote":642},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ffounder-led-sales-how-to-get-meetings-run-discovery-calls-and-close-proposals?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=6edc6d4abe764f5d99a74893e7ddf916&builder.overrides.6edc6d4abe764f5d99a74893e7ddf916=6edc6d4abe764f5d99a74893e7ddf916&builder.options.locale=Default",{"createdDate":44012,"id":44013,"name":44014,"modelId":42782,"published":100,"query":44015,"data":44018,"variations":44087,"lastUpdated":44088,"firstPublished":44089,"previewUrl":44090,"testRatio":141,"screenshot":44091,"createdBy":190,"lastUpdatedBy":190,"folders":44092,"meta":44093,"rev":43192},1771969700097,"098083db3f584d69b6f679043f62a6fd","How to Fix Workplace Burnout: A Case for Play at Work",[44016],{"@type":103,"property":104,"operator":105,"value":44017},"\u002Fblog\u002Fhow-to-fix-workplace-burnout-a-case-for-play-at-work",{"description":44019,"category":43411,"datePublished":44020,"excerpt":44021,"imageAltText":43915,"environment":42800,"title":44014,"author":44022,"themeId":13,"image":44023,"tags":44024,"blocks":44026,"url":44017,"state":44084},"Jeff Harry says workplace burnout isn't just about overwork, it's misalignment. Here are his INBOUND 2025 takeaways on using play to fix how we work.",1771304400000,"For a lot of professionals right now, something feels off. Work is busy and demanding, but it also feels heavier, more exhausting, and less human than ever.\n\nAt INBOUND 2025, Jeff Harry, founder of Rediscover Your Play, took the stage to talk about how the current state of work is broken. But instead of offering another productivity hack or leadership framework, he proposed something far more counterintuitive: play.\n\nIn his session, Work Is Broken. Play Can Fix It, Harry challenged leaders to rethink burnout, perfectionism, and performance culture and offered practical ways to rebuild work environments through curiosity, experimentation, and what he calls “good mischief.”\n\nHere are the biggest takeaways and how to apply them.",{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F849c843b3662487ab9e96f9a5ca4040f",[44025],"Thought Leadership",[44027,44036,44041,44049,44054,44062,44067,44075,44079],{"@type":118,"@version":119,"id":44028,"component":44029,"responsiveStyles":44032},"builder-424a3f1f95144271aa91eec82ea722c8",{"name":42813,"options":44030,"isRSC":128},{"text":44031},"\u003Cp>For a lot of professionals right now, something feels off. Work is busy and demanding, but it also feels heavier, more exhausting, and less human than ever.\u003C\u002Fp>\u003Cp>At INBOUND 2025, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjeffharryplays\u002F\" target=\"_blank\">Jeff Harry\u003C\u002Fa>, founder of \u003Ca href=\"https:\u002F\u002Fwww.rediscoveryourplay.com\u002F\">Rediscover Your Play\u003C\u002Fa>, took the stage to talk about how the current state of work is broken. But instead of offering another productivity hack or leadership framework, he proposed something far more counterintuitive: play.\u003C\u002Fp>\u003Cp>In his session, Work Is Broken. Play Can Fix It, Harry challenged leaders to rethink burnout, perfectionism, and performance culture and offered practical ways to rebuild work environments through curiosity, experimentation, and what he calls “good mischief.”\u003C\u002Fp>\u003Cp>Here are the biggest takeaways and how to apply them.\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Why Does Work Feel So Exhausting Right Now? \u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Harry got right into it.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44033,"small":44034},{"lineHeight":42818,"height":42819},{"marginTop":44035,"marginBottom":44035},"020px",{"@type":118,"@version":119,"id":44037,"component":44038},"builder-a72191ba8dcb46319a038e41e136412c",{"name":43431,"options":44039,"isRSC":130},{"quote":44040},"“The vibe is, that work sucks, but it not just sucks, it feels worse. It feels heavier. It feels more exhausting, right?” — Jeff Harry",{"@type":118,"@version":119,"id":44042,"component":44043,"responsiveStyles":44046},"builder-de91587e98114900afd2769b84ec7a35",{"name":42813,"options":44044,"isRSC":128},{"text":44045},"\u003Cp>Part of that weight comes from the pressure to constantly do more with less. Productivity has increased dramatically over the last few decades, yet the experience of work hasn’t necessarily improved alongside it.\u003C\u002Fp>\u003Cp>And when teams perform well? \u003C\u002Fp>\u003Cp>“How many of you have done really good work? And what happens when you do really good work? What do they offer for you? More work,” Harry acknowledged. \u003C\u002Fp>\u003Cp>It’s a cycle many managers recognize: high performance leads to higher expectations, not relief or reward. It’s time to question that normalization. ““This is not normal. This is becoming normal, but this doesn't have to be tolerated,” Harry added.\u003C\u002Fp>\u003Cp>\u003Cstrong>Do this:\u003C\u002Fstrong> Audit your team’s current workload. Identify one recurring process, meeting, or expectation that exists out of habit rather than impact. Remove it or redesign it this quarter.\u003Cbr>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">What is the Difference Between Play and Perfectionism at Work?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">According to Harry, perfection is often rooted in fear. It shows up in organizations as over-planning, risk aversion, and a reluctance to experiment.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44047,"small":44048},{"lineHeight":42818,"height":42819},{"marginTop":44035,"marginBottom":44035},{"@type":118,"@version":119,"id":44050,"component":44051},"builder-42b9e8ec012f4c1c9180d2c6de40fd3f",{"name":43431,"options":44052,"isRSC":130},{"quote":44053},"“Perfection is rooted in ego shame, constantly trying to be right, while play's rooted in curiosity, a sense of wonder, a sense of awe.” — Jeff Harry",{"@type":118,"@version":119,"id":44055,"component":44056,"responsiveStyles":44059},"builder-8e6d5f9595f24023b4e81bea679ae701",{"name":42813,"options":44057,"isRSC":128},{"text":44058},"\u003Cp>Play, by contrast, allows room for iteration, invites testing, and lowers the emotional cost of trying something new. This mindset switch matters, especially during a time when AI experimentation and external changes have become such dominant themes. \u003C\u002Fp>\u003Cp>Teams that hold on to rigid perfectionism will move slower. Teams that approach change with curiosity move faster. Play breaks the perfection cycle by changing the relationship to the work itself.\u003C\u002Fp>\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: In your next brainstorm, explicitly remove the pressure to be “right.” Set a timer for 10 minutes and ask for ideas that feel risky, unfinished, or unconventional. Treat the session as exploration.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Burnout is Overwork Mixed with Misalignment\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Harry introduced the concept of “zone of genius”—work that feels energizing rather than draining.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44060,"small":44061},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":44063,"component":44064},"builder-e35c8868ae204faa8928eea395148dc1",{"name":43431,"options":44065,"isRSC":130},{"quote":44066},"\"Zone of genius is the work where you forget about time. It's the work you would do where even if you weren't getting paid to do this work, you'd still want to do this work.\" — Jeff Harry",{"@type":118,"@version":119,"id":44068,"component":44069,"responsiveStyles":44072},"builder-9af62a9aff364118b0672ef27028f4c7",{"name":42813,"options":44070,"isRSC":128},{"text":44071},"\u003Cp>Burnout, he suggested, isn’t always about volume, but about spending too much time outside that zone. “The reason why you're burning out isn't because you're just overwhelmed. You're burning out because you're doing not the work that makes you feel alive, right?” he added. \u003C\u002Fp>\u003Cp>For leaders, this creates an opportunity. Instead of only redistributing workload, consider redistributing energy. Try this exercise:\u003C\u002Fp>\u003Cp>Ask your team:\u003C\u002Fp>\u003Cul>\u003Cli>What types of projects energize you?\u003C\u002Fli>\u003Cli>When do you feel most in flow?\u003C\u002Fli>\u003Cli>What tasks drain you disproportionately?\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Then, look for ways to shift responsibilities, even slightly, toward alignment.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Three Levels of Play: Find Your Entry Point\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">To Harry, play means curiosity, experimentation, and designing work around energy instead of ego. He’s a realist and knows not everyone has the same amount of organizational power and he designed his framework accordingly. There are three levels of play, and the right one depends on where you sit.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Level 1: Play as recovery – Small acts that restore energy.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">This is the starting point for anyone who feels like they can't change much right now. Identify what work brings you joy and find small ways to do more of it. If you can't do it inside work, protect time for it outside of work. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Level 2: Play as resistance – Questioning outdated systems.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">For managers and mid-level leaders with some influence, this is where it gets more interesting. Look at your organization and ask where the status quo doesn't actually serve people. How many meetings are happening that shouldn't be? How many systems are inefficient because no one's had the space to fix them?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Level 3: Play to reimagine – Redesigning how work functions.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">For leaders with more organizational power, are you actually using it? Harry pointed to examples like the four-day workweek, sabbaticals, profit sharing, on-site childcare, and letting people show up as themselves rather than performing a version of work that was never designed with them in mind.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cb>Do this:\u003C\u002Fb> Identify one change you can actually commit to, write down the name of someone who can help you make it happen, and reach out to them today. \u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">The Takeaways\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Work may feel heavier right now, but that doesn’t mean you are powerless. Here are a few things you can do:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Treat perfection as a barrier, not a badge.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Design work around energy, not just output.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Question systems that no longer serve you or your team.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Commit to one meaningful change.\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Every decision you make (how you hire, how you run your meetings, how you look out for someone having a hard time) impacts what kind of workplace you're building.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Want access to more sessions and content like this? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=work+is+broke+play+can+fix+it\">Join us in Boston this September.\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>",{"large":44073,"small":44074},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":44076,"component":44077},"builder-6a97badef2934fabb26d69d7b9b683ed",{"name":42933,"options":44078,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":44080,"@type":118,"tagName":174,"properties":44081,"responsiveStyles":44082},"builder-pixel-t13abdg5klj",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":44083},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":44085},{"path":66,"query":44086},{},{},1775583499255,1771971174763,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-fix-workplace-burnout-a-case-for-play-at-work","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe2dc82a12308476c8bae89687740a359",[],{"componentsUsed":44094,"kind":74,"hasLinks":13,"lastPreviewUrl":44095,"hasAutosaves":13},{"Hubspot Form Embed":141,"Blog Quote":171},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-fix-workplace-burnout-a-case-for-play-at-work?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=098083db3f584d69b6f679043f62a6fd&builder.overrides.098083db3f584d69b6f679043f62a6fd=098083db3f584d69b6f679043f62a6fd&builder.options.locale=Default",{"createdDate":44097,"id":42798,"name":44098,"modelId":42782,"published":100,"query":44099,"data":44102,"variations":44176,"lastUpdated":44177,"firstPublished":44178,"previewUrl":44179,"testRatio":141,"screenshot":44180,"createdBy":190,"lastUpdatedBy":190,"folders":44181,"meta":44182,"rev":43192},1770831189359,"Love Notes from INBOUND: Why Professionals Attend",[44100],{"@type":103,"property":104,"operator":105,"value":44101},"\u002Fblog\u002Flove-notes-from-inbound",{"description":44103,"category":43543,"excerpt":44104,"datePublished":44105,"environment":42800,"imageAltText":43547,"author":44106,"title":44098,"themeId":13,"image":44107,"tags":44108,"blocks":44110,"url":44101,"state":44173},"INBOUND is an annual event where marketers, founders, sales leaders, and builders connect, learn practical strategies, and shape what’s next. See why they attend.","There’s a certain kind of energy you can’t manufacture. It happens when smart, curious, ambitious people gather in one place to share, challenge, and grow together. INBOUND, one of the leading marketing, sales, and AI conferences in the world, brings together thousands of professionals each year to learn, connect, and grow.\n\nMost of us got into our work because we love solving problems, we love building things, and we love turning ideas into impact. INBOUND has a way of amplifying that feeling. \n\nAnd when we asked attendees what they loved most about the event, their answers had everything to do with connection, clarity, and momentum.\n\nThese are the love notes from INBOUND.",1770958800000,{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fcdd289f88d8a48c9ad349d8d75ceb4bc",[44109],"Event Experience",[44111,44118,44125,44132,44141,44148,44156,44164,44168],{"@type":118,"@version":119,"id":44112,"component":44113,"responsiveStyles":44116},"builder-0c57a87554af477aa4815cce1e6262e3",{"name":42813,"options":44114,"isRSC":128},{"text":44115},"\u003Cdiv>There’s a certain kind of energy you can’t manufacture. It happens when smart, curious, ambitious people gather in one place to share, challenge, and grow together. INBOUND, one of the leading marketing, sales, and AI conferences, brings together thousands of professionals each year to learn, connect, and grow.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Most of us got into our work because we love solving problems, we love building things, and we love turning ideas into impact. \u003Cspan style=\"letter-spacing: 0.45px;\">INBOUND has a way of amplifying that feeling. \u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>And when \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7427805037923377152\">we asked attendees what they loved most\u003C\u002Fa> about the event, their answers had everything to do with connection, clarity, and momentum.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>These are the love notes from INBOUND.\u003C\u002Fdiv>",{"large":44117},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44119,"component":44120,"responsiveStyles":44123},"builder-8954479380ca43f1ac0668f2908a1403",{"name":42848,"options":44121,"isRSC":130},{"image":44122,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572,"altText":43205},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5d7858f9705145de91135f71a2dcd194",{"large":44124},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":44126,"component":44127,"responsiveStyles":44130},"builder-7f79c98e62bb4bb78323304ac0b5015d",{"name":42813,"options":44128,"isRSC":128},{"text":44129},"\u003Ch4>INBOUND: Loving the Community\u003C\u002Fh4>\u003Cp>“ \u003Cstrong>There's so many people I've been able to connect with online, through LinkedIn, through webinars and other things, and to see them in person… I'm getting goosebumps right now, it means the world to me.”\u003C\u002Fstrong> — Christopher N., IN25 Attendee\u003C\u002Fp>\u003Cp>\u003Cstrong> \"Getting to be social, meeting new people and networking has been really exciting.\"\u003C\u002Fstrong> — Eliza S., IN25 Attendee \u003C\u002Fp>\u003Cp>Let’s start here: INBOUND feels like a reunion because it brings together professionals who have connected online throughout the year.\u003C\u002Fp>\u003Cp>It’s finally meeting the person you’ve collaborated with over LinkedIn threads and Slack groups. It’s recognizing a familiar name badge from a webinar chat. It’s sitting down next to someone who’s facing the exact same AI challenges, traffic drops, budget constraints, or scaling questions you are.\u003C\u002Fp>\u003Cp>In a world that runs on Zoom links and DMs, in-person connection still hits differently and INBOUND reminds us that behind every strategy, dashboard, and campaign, there are actual people figuring it out together.\u003C\u002Fp>",{"large":44131},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44133,"component":44134,"responsiveStyles":44138},"builder-901dfa2f34be435c87662e2375b42d6b",{"name":42848,"options":44135,"isRSC":130},{"image":44136,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572,"altText":44137},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1d18a692f2e44c999dfd67e8561c7fd5","INBOUND attendees sitting in a session",{"large":44139},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44140,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":42821},"699px",{"@type":118,"@version":119,"id":44142,"component":44143,"responsiveStyles":44146},"builder-dcb1c0ffa9574378b0d05802c5e86ac6",{"name":42813,"options":44144,"isRSC":128},{"text":44145},"\u003Ch4>INBOUND: Loving the Learning \u003C\u002Fh4>\u003Cp>\u003Cstrong>“There’s just really great speakers.” \u003C\u002Fstrong>— Madison P., IN25 Attendee\u003C\u002Fp>\u003Cp>\u003Cstrong>“ Listening to all the people talk about how they use HubSpot and how their approach to AI has been really cool because it's just so different from how I see it.” \u003C\u002Fstrong>— Mia J., IN25 Attendee\u003C\u002Fp>\u003Cp>\u003Cstrong>\" It's really nice to meet other people who are having the same issues, solving the same problems, and kind of brainstorming and seeing what else other people are doing.\"\u003C\u002Fstrong> — Jon D., IN25 Attendee\u003C\u002Fp>\u003Cp>You can read about what’s changing in AI, marketing automation, demand generation, and growth strategy. Or, you can learn from someone who has been in your shoes, implemented AI in ways that delivered results or made their customers happier through a strategy shift.\u003C\u002Fp>\u003Cp>Sometimes it feels easy to stay in your lane and keep to the status quo, but INBOUND makes you challenge that way of thinking. Hearing someone else break down a completely different approach to a similar problem can inspire, give direction, and show you a new perspective to solving your own roadblocks.\u003C\u002Fp>",{"large":44147},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44149,"component":44150,"responsiveStyles":44154},"builder-487e1e80e18d430db46c3827d787b854",{"name":42848,"options":44151,"isRSC":130},{"image":44152,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572,"altText":44153},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff4f7563985ab4f50886a3c3dbaf7c4ff","INBOUND attendees energized at a session",{"large":44155},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":44157,"component":44158,"responsiveStyles":44161},"builder-b770094782854e4c8085575717535b1d",{"name":42813,"options":44159,"isRSC":128},{"text":44160},"\u003Ch4>INBOUND: Loving the Momentum\u003C\u002Fh4>\u003Cp>\u003Cstrong>“It gives you the motivation and energy to keep delivering… the future looks bright.”\u003C\u002Fstrong>— Diego T.F., IN25 Attendee\u003C\u002Fp>\u003Cp>The last few years haven’t exactly been calm: AI is dramatically changing search, buyer journeys look nothing like they did five years ago, budgets are tight, and the rules feel like they change weekly.\u003C\u002Fp>\u003Cp>And yet. At INBOUND, the dominant emotion isn’t anxiety or stress, it’s momentum. There’s something powerful about being surrounded by people who are building inside of change, testing faster, and sharing what works with others. Instead of asking “What’s happening to us?” INBOUND attendees are saying “What are we going to do about it?” and that shared forward motion is contagious. \u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Why Do People Attend INBOUND?\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Professionals attend INBOUND for three main reasons:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">To connect with marketers, founders, sales leaders, and operators facing similar challenges\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">To learn practical strategies for AI, customer experience, and modern marketing\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">To gain direction when growth demands new thinking\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">INBOUND means different things to different people. For some, it’s a reunion with peers they’ve collaborated with all year. For others, it’s a reset. But underneath it all is something consistent: meaningful connection, applied learning, and renewed direction.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">If you’re ready to connect with industry leaders, learn practical AI and growth strategies, and build momentum for the year ahead, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\">register for INBOUND today.\u003C\u002Fa>.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44162,"small":44163},{"lineHeight":42818,"height":42819},{"marginTop":44035,"marginBottom":44035},{"@type":118,"@version":119,"id":44165,"component":44166},"builder-aaf55b4d3af04f15909267e3a8de6881",{"name":42933,"options":44167,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":44169,"@type":118,"tagName":174,"properties":44170,"responsiveStyles":44171},"builder-pixel-a91ihwa8h2",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":44172},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":44174},{"path":66,"query":44175},{},{},1775583618389,1771345785346,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Flove-notes-from-inbound","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F43a191875e2a4d65b7f03d83c24afc3c",[],{"componentsUsed":44183,"hasLinks":13,"kind":74,"lastPreviewUrl":44184,"hasAutosaves":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Flove-notes-from-inbound?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=eeeb42da675b4db582d1b2a80de84e28&builder.overrides.eeeb42da675b4db582d1b2a80de84e28=eeeb42da675b4db582d1b2a80de84e28&builder.options.locale=Default",{"createdDate":44186,"id":44187,"name":44188,"modelId":42782,"published":100,"query":44189,"data":44192,"variations":44276,"lastUpdated":44277,"firstPublished":44278,"previewUrl":44279,"testRatio":141,"screenshot":44280,"createdBy":190,"lastUpdatedBy":190,"folders":44281,"meta":44282,"rev":43192},1770046479016,"71bf8b95f7ed4b5d9d6372e0e7bd4817","Best Practices Are Garbage: Jay Schwedelson’s Take on Marketing, AI, and Growth",[44190],{"@type":103,"property":104,"operator":105,"value":44191},"\u002Fblog\u002Fbest-practices-are-garbage-jay-schwedelsons-take-on-marketing-ai-and-growth",{"environment":42800,"imageAltText":44193,"datePublished":44194,"excerpt":44195,"category":43411,"description":44196,"tags":44197,"image":44198,"themeId":13,"title":44188,"author":44199,"blocks":44200,"url":44191,"state":44273},"Jay Schwedelson at INBOUND 2025",1770094800000,"For years, marketers have been told there’s a “right way” to do things.\n\nFollow the best practices. Copy what worked before. Don’t deviate from the playbook.\n\nAt INBOUND 2025, Jay Schwedelson shared why so much of the advice marketers rely on today is outdated, misleading, or actively holding teams back. In his session Best Practices Are Garbage: In Marketing and Life, he challenged career clichés, questioned how we measure marketing impact, and reframed common fears around AI. \n\nSo how do we move past best practices and actually grow through change and constant pressure to perform? Read on for the top takeaways from Schwedelson’s INBOUND session.","Jay Schwedelson’s INBOUND 2025 session challenges marketing best practices, career clichés, and AI myths and explains what to test instead.",[43419,44025],"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F46fd9932a50a457b94aacf705e332ee4",{"@type":72,"id":42805,"model":42806},[44201,44208,44213,44220,44225,44232,44240,44247,44252,44259,44264,44268],{"@type":118,"@version":119,"id":44202,"component":44203,"responsiveStyles":44206},"builder-2bffb0bd75094005a0cd8338ede2d5a4",{"name":42813,"options":44204,"isRSC":128},{"text":44205},"\u003Cp>For years, marketers have been told there’s a “right way” to do things.\u003C\u002Fp>\u003Cp>Follow the best practices. Copy what worked before. Don’t deviate from the playbook.\u003C\u002Fp>\u003Cp>At INBOUND 2025, \u003Ca href=\"linkedin.com\u002Fin\u002Fschwedelson\">Jay Schwedelson\u003C\u002Fa> shared why so much of the advice marketers rely on today is outdated, misleading, or actively holding teams back. In his session Best Practices Are Garbage: In Marketing and Life, he challenged career clichés, questioned how we measure marketing impact, and reframed common fears around AI. \u003C\u002Fp>\u003Cp>So how do we move past best practices and actually grow through change and constant pressure to perform? Read on for the top takeaways from Schwedelson’s INBOUND session.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Why Best Practices Break Down\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Best practices are supposed to make things easier. But as Schwedelson pointed out, many of them were built for a version of marketing that no longer exists.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44207},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44209,"component":44210},"builder-6b8fa48099f84b948823ea92522b30a4",{"name":43431,"options":44211,"isRSC":130},{"quote":44212},"“Best practices… they’re literally a Jurassic Park of outdated ideas.” — Jay Schwedelson",{"@type":118,"@version":119,"id":44214,"component":44215,"responsiveStyles":44218},"builder-7595604befc24d3582ccb0ec9d5e0790",{"name":42813,"options":44216,"isRSC":128},{"text":44217},"\u003Cp>Many of today’s “rules” come from an era of predictable funnels, stable channels, and slower change. Today, buyers move differently. Platforms evolve constantly. And what worked last year (or even last quarter) doesn’t always hold up.\u003C\u002Fp>\u003Cp>The real issue is assuming that past success guarantees future results.\u003C\u002Fp>\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Treat best practices as hypotheses instead of rules. If something is widely accepted, make it a priority to test it against your own audience, channels, and data.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Rethinking Career Advice That Sounds Right but Falls Short\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Schwedelson also zoomed out to talk about work more broadly, calling out career advice that sounds motivating but often creates unnecessary pressure.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44219},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44221,"component":44222},"builder-c9df48d893574691a0678933c522e67a",{"name":43431,"options":44223,"isRSC":130},{"quote":44224},"“You don’t have to love your job. You have to not hate your job.” — Jay Schwedelson",{"@type":118,"@version":119,"id":44226,"component":44227,"responsiveStyles":44230},"builder-e72231af49864494bd7c0fc588fa70d6",{"name":42813,"options":44228,"isRSC":128},{"text":44229},"\u003Cp>The idea that fulfillment means loving every minute of work can quietly lead to burnout or self-doubt. Instead, Schwedelson pointed to more realistic markers of a good role: learning, growth, and working with people you respect.\u003C\u002Fp>\u003Cp>He also addressed the pressure to always appear confident and certain: “The three most powerful words that you could have in your career: I don’t know.”\u003C\u002Fp>\u003Cp>You’re not expected to be an expert at everything and honesty builds trust faster than pretending to have all the answers.\u003C\u002Fp>\u003Cp>\u003Cstrong>Do this:\u003C\u002Fstrong> Measure career success by learning and momentum, not constant happiness. Normalize saying “I don’t know” and following it up with action.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">AI Anxiety Misses the Real Opportunity\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Few topics generate more noise than AI, and Schwedelson was quick to call out: “Nobody’s an AI expert.”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">That realization alone takes some pressure off. Most people are learning in real time and the real difference is who’s willing to engage and experiment instead of waiting.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Schwedelson also shared that he gives AI extensive context ( from business challenges to personal preferences) so the outputs are actually useful. “The more you tell it, the more you get out of it,” he noted. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cspan>\u003Cstrong>Do this:\u003C\u002Fstrong>\u003C\u002Fspan> Use AI regularly, not perfectly. Give it more context than you think you need, and focus on learning through use.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44231},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44233,"component":44234,"responsiveStyles":44237},"builder-97fc4ebefb1244fca2d0f77cccc180d5",{"name":42848,"options":44235,"isRSC":130},{"image":44236,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd7e0b0a8ce804cb8814defc4058af325",{"large":44238},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginTop":44035,"marginBottom":44035,"marginLeft":42819,"marginRight":42819},"702px",{"@type":118,"@version":119,"id":44241,"component":44242,"responsiveStyles":44245},"builder-2e93c3f5045b49aeb969b791c890c69f",{"name":42813,"options":44243,"isRSC":128},{"text":44244},"\u003Ch4>Why Modern Marketing Is More Than Attribution\u003C\u002Fh4>\u003Cp>“Attribution is total and complete garbage,” Schwedelson declared. \u003C\u002Fp>\u003Cp>Not because measurement doesn’t matter, but because buying decisions rarely hinge on a single email, ad, or post. Most influence happens gradually, across multiple moments and channels. “Marketing now,” he said, “is surround sound.”\u003C\u002Fp>\u003Cp>Content, ideas, and brand impressions accumulate until someone is ready to act, which makes single-touch attribution and rigid benchmarks misleading at best.\u003C\u002Fp>\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Look for patterns and progress and track improvement against your own past performance. Measure whether your efforts are compounding over time and not just which click came last.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">A More Useful Alternative to Best Practices\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">So if best practices aren’t the answer, what is?\u003C\u002Fspan>\u003C\u002Fp>",{"large":44246},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44248,"component":44249},"builder-371042f69ea04bb8aa4158289e6a4e97",{"name":43431,"options":44250,"isRSC":130},{"quote":44251},"“Anything that’s a best practice is literally the first thing that you should test.” — Jay Schwedelson",{"@type":118,"@version":119,"id":44253,"component":44254,"responsiveStyles":44257},"builder-2e9a440d75254dfb992c34a8b79b3b4d",{"name":42813,"options":44255,"isRSC":128},{"text":44256},"\u003Cp>Instead of asking whether something aligns with conventional wisdom, ask whether it works for your audience and your brand.\u003C\u002Fp>\u003Cp>What works for one company, market, or moment may not work for another and teams need to be willing to question and test even their most trusted rules. \u003C\u002Fp>\u003Cp>\u003Cstrong>Do this\u003C\u002Fstrong>: Pick one rule your team follows without question and design a low-risk experiment to challenge it this quarter.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">The Takeaways\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Many of the “best practices” marketers rely on were built for a different era. Career clichés, rigid attribution models, and fear-driven AI narratives often oversimplify how growth actually happens today. Instead of chasing rules or benchmarks, Schwedelson encouraged marketers to test more, be honest about what they don’t know, and focus on learning faster than the market.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Watch Jay Schwedelson’s full INBOUND 2025 session below.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44258},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44260,"component":44261},"builder-8e820331dffb4ed8ab26797bd1fa5682",{"name":42825,"options":44262,"isRSC":130},{"videoEmbedCode":44263},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FMsWCHvVznUg?si=e5BSutVoCoNxx1eu\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":44265,"component":44266},"builder-96658ad889004220abfe7ad27edbe91d",{"name":42933,"options":44267,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":44269,"@type":118,"tagName":174,"properties":44270,"responsiveStyles":44271},"builder-pixel-may7balq93",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":44272},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":44274},{"path":66,"query":44275},{},{},1775582873662,1770765352042,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbest-practices-are-garbage-jay-schwedelsons-take-on-marketing-ai-and-growth","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F219828aaf14143e584ecfd76926eba72",[],{"componentsUsed":44283,"lastPreviewUrl":44284,"kind":74,"hasLinks":13,"hasAutosaves":13},{"Hubspot Form Embed":141,"Blog Quote":171,"Video Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbest-practices-are-garbage-jay-schwedelsons-take-on-marketing-ai-and-growth?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=71bf8b95f7ed4b5d9d6372e0e7bd4817&builder.overrides.71bf8b95f7ed4b5d9d6372e0e7bd4817=71bf8b95f7ed4b5d9d6372e0e7bd4817&builder.options.locale=Default",{"createdDate":44286,"id":44287,"name":44288,"modelId":42782,"published":100,"query":44289,"data":44292,"variations":44356,"lastUpdated":44357,"firstPublished":44358,"previewUrl":44359,"testRatio":141,"screenshot":44360,"createdBy":190,"lastUpdatedBy":190,"folders":44361,"meta":44362,"rev":43192},1769803140233,"8ad372865aeb4b58be105939e4b115cf","Beyond Acquisition: How to Turn New Users Into Engaged, Lifelong Customers",[44290],{"@type":103,"property":104,"operator":105,"value":44291},"\u002Fblog\u002Fbeyond-acquisition-how-to-turn-new-users-into-engaged-lifelong-customers",{"author":44293,"title":44288,"themeId":13,"image":44294,"tags":44295,"description":44296,"category":43411,"excerpt":44297,"datePublished":44298,"imageAltText":44299,"environment":42800,"blocks":44300,"url":44291,"state":44353},{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F785880ce20c34bd0b13a0fc6fcf45357",[3523,479],"See how one team tripled retention by rethinking onboarding and activation. Get actionable tactics to turn new users into long-term customers.","Most marketers know that retention matters but few treat it like the growth engine it really is. At INBOUND 2025, Enrique Hoyos showed how his team at Pexels achieved a 3x increase in user retention in just two months by prioritizing what happens after sign-up.\n\nSee how small changes to onboarding and activation led to massive retention gains and get some tips on how to apply the same thinking to your customer journey today.",1769580000000,"INBOUND attendees",[44301,44308,44313,44320,44325,44332,44337,44344,44348],{"@type":118,"@version":119,"id":44302,"component":44303,"responsiveStyles":44306},"builder-baa22cecdfbb4107a73e8128bb8d6c71",{"name":42813,"options":44304,"isRSC":128},{"text":44305},"\u003Cdiv>Most marketers know that retention matters but few treat it like the growth engine it really is. At INBOUND 2025, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenriquehoyos\">Enrique Hoyos\u003C\u002Fa> showed how his team at Pexels achieved a 3x increase in user retention in just two months by prioritizing what happens after sign-up.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>See how small changes to onboarding and activation led to massive retention gains and get some tips on how to apply the same thinking to your customer journey today.\u003Cbr>\u003Cbr>\u003Cbr>\u003Ch4>Retention Pays the Bills\u003C\u002Fh4>\u003C\u002Fdiv>",{"large":44307},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44309,"component":44310},"builder-34cb948643234bd48eff7f8fde14d260",{"name":43431,"options":44311,"isRSC":130},{"quote":44312},"“A small 5% increase in retention rates can take you anywhere between a 25 and 95% increase in profits.” — Enrique Hoyos",{"@type":118,"@version":119,"id":44314,"component":44315,"responsiveStyles":44318},"builder-5174a64eb9834df087af5886b0d4af56",{"name":42813,"options":44316,"isRSC":128},{"text":44317},"\u003Cp>Despite this stat, most marketing still revolves around acquisition. At Pexels (a free stock photo and video site) marketing success relies on attracting users but also, retaining its contributors. Without a steady stream of talented photographers and videographers uploading high-quality content, the platform can’t deliver on its core value to creatives, marketers, and educators who rely on it.\u003C\u002Fp>\u003Cp>And yet, contributor retention was low. Hoyos’ team saw that top-of-funnel growth was outpacing their ability to keep users engaged. That misalignment led to wasted acquisition spend and slowed momentum. He and his team built a growth strategy around retention because that’s where the compounding gains were.\u003C\u002Fp>\u003Cp>\u003Cstrong>Try this\u003C\u002Fstrong>: Run a cohort analysis on users 30–60 days post-acquisition. Where’s the biggest drop-off? Shift part of your campaign budget toward re-engagement or onboarding content.\u003Cbr>\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Pick One Problem and Go All In\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">When the team mapped out the contributor journey—signup, upload, approval, stats—they found that the most dramatic fall-off came after signup but before meaningful activity. Contributors were signing up, uploading once, and never returning.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Instead of scattering efforts across multiple experiments, Hoyos’ team zeroed in on one priority: contributor activation. By narrowing their focus, they were able to move quickly, align cross-functional teams, and measure impact clearly. \u003C\u002Fspan>\u003C\u002Fp>",{"large":44319},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44321,"component":44322},"builder-01d92883e5f444da9ed099921f396043",{"name":43431,"options":44323,"isRSC":130},{"quote":44324},"“Choose the biggest problem or the biggest lever of growth that you can find to dedicate 60, 70% of your resources to.” — Enrique Hoyos",{"@type":118,"@version":119,"id":44326,"component":44327,"responsiveStyles":44330},"builder-259467c12cd84bd3a121d25e9e71bbb8",{"name":42813,"options":44328,"isRSC":128},{"text":44329},"\u003Cp>\u003Cstrong>Try this:\u003C\u002Fstrong> Identify one high-leverage metric in your customer journey (e.g. trial-to-paid conversion, first feature use). Build one cross-functional sprint to improve just that.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Talk to Users Before You Try to Save Them\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Before jumping into solutions, Hoyos and his team went straight to the source. They sent plain-text, personal emails from Hoyos’ address to every new contributor who had recently uploaded content, asking three questions:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Why did you join Pexels?\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">What did you hope to get out of it?\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">How did you find us?\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The emails were simple and resulted in an 85% open rate with a lot of qualitative data for his team to mine from. Contributors didn’t want money (at least not right away). They wanted to feel seen and they wanted validation, impact, and creative growth. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">These became the strategic inputs for how they built out next steps. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Try this:\u003C\u002Fstrong> Set up a lifecycle email asking users “Why did you join?” and “What would success look like 30 days from now?” Use those insights to shape onboarding or messaging.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">Redesign the Onboarding Experience Around Emotion\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Once the team understood what contributors wanted, they audited the current onboarding flow. They discovered that it was too long (11 steps), too transactional, and lacked any form of emotional payoff until 30+ days later:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">The first stats email (showing photo views\u002Fdownloads) didn’t arrive until day 30\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">New contributors had just a 10% approval rate on their first uploads\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">The welcome emails were generic and focused on platform features instead of contributor goals\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Armed with these findings, the team rebuilt the journey to deliver value and validation faster. They added:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">1. Dynamic milestone emails (“Your photo just hit 1,000 views!”)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">2. Social media shoutouts for top new contributors\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">3. Homepage features for standout uploads (seen by 500,000+ visitors\u002Fday)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">4. Notes from real curators highlighting what made a contributor’s content special\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">All of this was created with no engineering support, using just no-code tools, Google Sheets, and email workflows.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"text-align: inherit;\">\u003Cstrong style=\"color: inherit; letter-spacing: 0.02125rem;\">Try this: \u003C\u002Fstrong>\u003Cspan>Find one part of your onboarding that delivers delayed value. Can you move that insight, feedback, or recognition to the first 5–7 days?\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"text-align: inherit; letter-spacing: -0.03rem; color: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"text-align: inherit; letter-spacing: -0.03rem; color: inherit;\">Launch Fast, Learn Fast\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>",{"large":44331},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44333,"component":44334},"builder-b56d908cea7a485e88e262d57f7e91d1",{"name":43431,"options":44335,"isRSC":130},{"quote":44336},"“We weren’t going for perfection. What we wanted to do is find the quickest path to test the hypothesis.” — Enrique Hoyos",{"@type":118,"@version":119,"id":44338,"component":44339,"responsiveStyles":44342},"builder-66f2e6061e3a48e2816025128462af34",{"name":42813,"options":44340,"isRSC":128},{"text":44341},"\u003Cp>The name of the game was to validate before optimizing. The hypothesis was that early recognition would increase retention and they set out to prove it quickly. \u003C\u002Fp>\u003Cp>With just two months of focused work to rebuild the onboarding strategy, Pexels saw:\u003C\u002Fp>\u003Cul>\u003Cli>Week 5 retention improved from 8% to 24%\u003C\u002Fli>\u003Cli>Uploads per user grew from 21 to 32\u003C\u002Fli>\u003Cli>Approved content per contributor more than doubled\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Try this\u003C\u002Fstrong>: Launch a manual version of your idea using what you have and track behavior before you scale.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">The Takeaway\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">“Acquisition makes the headlines but retention is what really pays the bills,” Hoyos shared.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">He and the Pexels team built a better onboarding flow and a marketing-led growth loop around emotional momentum. They listened, simplified, and delivered what creators who join Pexels want: to be seen, valued, and encouraged to keep going.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>What You Can Apply Now\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Audit the biggest drop-off in your funnel.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Talk to users to gain valuable qualitative data.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Design for emotional payoff.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Use the tools you already have to launch faster.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Treat retention like growth, not support.\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>",{"large":44343},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44345,"component":44346},"builder-02e6e1d0dab6463e86a1ef4bda016294",{"name":42933,"options":44347,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":44349,"@type":118,"tagName":174,"properties":44350,"responsiveStyles":44351},"builder-pixel-0cqt71oz2upn",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":44352},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":44354},{"path":66,"query":44355},{},{},1775583652496,1770132438086,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbeyond-acquisition-how-to-turn-new-users-into-engaged-lifelong-customers","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4cc9cf33238c47da839ed7a5fb91f2c3",[],{"componentsUsed":44363,"lastPreviewUrl":44364,"hasLinks":13,"kind":74,"hasAutosaves":13},{"Hubspot Form Embed":141,"Blog Quote":171},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbeyond-acquisition-how-to-turn-new-users-into-engaged-lifelong-customers?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=8ad372865aeb4b58be105939e4b115cf&builder.overrides.8ad372865aeb4b58be105939e4b115cf=8ad372865aeb4b58be105939e4b115cf&builder.options.locale=Default",{"createdDate":44366,"id":44367,"name":44368,"modelId":42782,"published":100,"query":44369,"data":44372,"variations":44496,"lastUpdated":44497,"firstPublished":44498,"previewUrl":44499,"testRatio":141,"screenshot":44500,"createdBy":190,"lastUpdatedBy":190,"folders":44501,"meta":44502,"rev":43192},1768596128786,"9c470523a4c244d8aa02ff3360bd1202","Everything You Need to Know About INBOUND 2026 Speaker Opportunities",[44370],{"@type":103,"property":104,"operator":105,"value":44371},"\u002Fblog\u002Fapply-to-speak-at-inbound",{"tags":44373,"image":44374,"themeId":13,"title":44368,"author":44375,"environment":42800,"imageAltText":44376,"excerpt":44377,"datePublished":44378,"category":42788,"description":44379,"blocks":44380,"url":44371,"state":44493},[],"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ed3a9e3151b4195a818942cf1259d60",{"@type":72,"id":42805,"model":42806},"Marcus Sheridan at INBOUND 2025","Best practices explain the past. Next practices shape the future.\n\nINBOUND 2026 Call for Speakers opens on Monday, February 2 and if you're leading real change in AI, growth, leadership, or customer connection, we want to hear from you.\n\nHave you recently built something that made your team better, your customers happier, or your business stronger? This is your invitation to share it.",1768971600000,"Want to speak at INBOUND 2026? Here’s what we’re looking for, how to apply, and how to share your ideas with a global business audience.",[44381,44390,44396,44405,44410,44417,44424,44433,44471,44481,44488],{"@type":118,"@version":119,"id":44382,"meta":44383,"component":44385,"responsiveStyles":44388},"builder-09ee2979936447869097dd9772e5ad3a",{"previousId":44384},"builder-5596cd2ef267498d88efa0122ab0144c",{"name":42813,"options":44386,"isRSC":130},{"text":44387},"\u003Cp>Best practices explain the past. Next practices shape the future.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">2026 Call for Speakers applications have now closed (the deadline to submit was February 18, 11:59 PM ET). Interested in speaking at our next event? Fill out the form below and you'll be the first to hear about speaker opportunities for UNBOUND 2027!\u003C\u002Fspan>\u003C\u002Fp>",{"large":44389},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44391,"component":44392},"builder-ec52222e8d604166bb9a4e74a0151930",{"name":42933,"options":44393,"isRSC":130},{"headline":66,"subHead":44394,"embedScript":44395,"forceWhite":128},"\u003Cp>Sign up for updates on upcoming speaking opportunities.\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     portalId: \"146726\",     formId: \"167f8ed1-e7d4-4de2-91b4-61cf0a3e5205\",     region: \"na1\"   }); \u003C\u002Fscript>",{"@type":118,"@version":119,"id":44397,"meta":44398,"component":44400,"responsiveStyles":44403},"builder-17ec37faa533410ebb1ec3af4b1c529c",{"previousId":44399},"builder-a4002589bb494e27befbc13fa0cce757",{"name":42813,"options":44401,"isRSC":130},{"text":44402},"\u003Ch4>Why Speak at INBOUND 2026?\u003C\u002Fh4>\u003Cp>INBOUND is more than an event. It’s a community where marketers, growth leaders, founders, technologists, and sales pros come together to share what they’ve learned, what they’re testing, and how we can all grow better. Our speakers influence industries, build audiences, and inspire action. \u003C\u002Fp>\u003Cp>Here’s what sets INBOUND apart:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>A powerhouse audience\u003C\u002Fstrong>: Marketers, growth execs, sales leaders, founders, and decision-makers, all hungry for real insights and ready to engage.\u003C\u002Fli>\u003Cli>\u003Cstrong>Major reach and credibility\u003C\u002Fstrong>: INBOUND attracts 13,000+ attendees each year and your session could be seen by thousands of professionals live.\u003C\u002Fli>\u003Cli>\u003Cstrong>Real support\u003C\u002Fstrong>: From a mentorship program to speaker resources, our team will make sure you're prepped and ready to take the stage. \u003C\u002Fli>\u003C\u002Ful>",{"large":44404},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":44406,"component":44407},"builder-0324c507df054ab497e9ae2c76a3a9e2",{"name":43431,"options":44408,"isRSC":130},{"quote":44409},"“INBOUND has great energy. The audience wants you as the speaker to succeed. There is a great mix of marketers, sales, and decision makers in the room. And, your room won't be empty. You'll have every reason to excel on their stage.” - Marcus Sheridan, former INBOUND speaker",{"@type":118,"@version":119,"id":44411,"component":44412,"responsiveStyles":44415},"builder-f520fada7eb249ff943a01e9c06410d2",{"name":42813,"options":44413,"isRSC":128},{"text":44414},"\u003Cp>Think you've got what it takes to be on the INBOUND stage? You might be a great fit if:\u003C\u002Fp>\u003Cul>\u003Cli>You’ve implemented AI in ways that deliver tangible results (and can show the receipts).\u003C\u002Fli>\u003Cli>You’re crafting customer experiences that create loyalty and lift across touchpoints.\u003C\u002Fli>\u003Cli>You’re a B2B leader, startup founder, or marketing operator with fresh frameworks, tested insights, or surprising wins.\u003C\u002Fli>\u003Cli>You’re a trusted voice in your community and have something bold and useful to teach the INBOUND audience.\u003C\u002Fli>\u003C\u002Ful>\u003Cbr>\u003Cdiv>\u003Cdiv>\u003Ch4>INBOUND Session Content That Resonates\u003C\u002Fh4>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>INBOUND attendees are sophisticated, sharp, and selective. They’re looking for ideas that are:\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cstrong>Credible and Clear\u003C\u002Fstrong>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cul>\u003Cli>Real-world case studies\u003C\u002Fli>\u003Cli>Metrics and data that prove your point\u003C\u002Fli>\u003Cli>Clarity in both concept and execution\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv>\u003Cstrong>Practical and Actionable\u003C\u002Fstrong>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cul>\u003Cli>“Show me how” over “tell me why”\u003C\u002Fli>\u003Cli>Frameworks, templates, and workflows\u003C\u002Fli>\u003Cli>Stories that stick because they solve real problems\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv>\u003Cstrong>Empathetic and Engaging\u003C\u002Fstrong>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cul>\u003Cli>Human-centered narratives\u003C\u002Fli>\u003Cli>Thoughtful storytelling and emotional intelligence\u003C\u002Fli>\u003Cli>Delivery that earns trust, not just attention\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv>Sessions that win are grounded in experience and delivered with authenticity.\u003C\u002Fdiv>\u003C\u002Fdiv>",{"large":44416},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44418,"component":44419,"responsiveStyles":44422},"builder-067e3a072fa3478c8f914ccf31030fe4",{"name":42848,"options":44420,"isRSC":130},{"image":44421,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F64fea37158e64ff4ae806979f899437f",{"large":44423},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":43146},{"@type":118,"@version":119,"id":44425,"meta":44426,"component":44428,"responsiveStyles":44431},"builder-f2d919fceccd462ba32006479e6b44a4",{"previousId":44427},"builder-edc95bead1cf4d3793254d9c00b9452f",{"name":42813,"options":44429,"isRSC":130},{"text":44430},"\u003Ch4>Tips for a Strong Application \u003C\u002Fh4>\u003Cp>Great INBOUND sessions stick with people because they’re honest, useful, and a little unexpected. If you want your proposal to stand out, here’s what we recommend:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Your take\u003C\u002Fstrong>: What’s the insight or angle only you can bring? Maybe you challenged a long-standing best practice or built something new because the old way wasn’t cutting it.\u003C\u002Fli>\u003Cli>\u003Cstrong>Get Specific\u003C\u002Fstrong>: Trade generalizations for real-life detail. Skip “content strategy tips” and show us the actual moves that made a difference, like “Our ABM Workflow Template That Helped Close 4 Enterprise Deals in Q2.”\u003C\u002Fli>\u003Cli>\u003Cstrong>Show the Impact\u003C\u002Fstrong>: Data gives your story weight. Share the numbers, lessons, and results that prove what you did worked.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>As for topics, we welcome a range of ideas but if you want to craft a submission that pops, it might include: \u003C\u002Fp>\u003Cp>\u003Cstrong>AI Enablement & Strategy\u003C\u002Fstrong>: From tools to transformation, how are you using AI to create scale, personalization, and performance?\u003C\u002Fp>\u003Cp>\u003Cstrong>Customer Connection & Experience\u003C\u002Fstrong>: Tactics that make brands more human in a digital-first world.\u003C\u002Fp>\u003Cp>\u003Cstrong>Modern Growth Models:\u003C\u002Fstrong> Real growth loops, revenue strategies, and demand frameworks for an era that’s outgrown the funnel.\u003C\u002Fp>\u003Cp>\u003Cstrong>Leadership in the Age of Acceleration\u003C\u002Fstrong>: How to build resilient, experimental teams and cultures in a time of constant reinvention.\u003C\u002Fp>\u003Cp>\u003Cstrong>Innovation with Empathy\u003C\u002Fstrong>: Creating change without leaving people behind—whether customers, teammates, or communities.\u003C\u002Fp>",{"large":44432},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":44434,"meta":44435,"component":44437,"responsiveStyles":44469},"builder-7d653a64e33549c48e71c71f02dda691",{"previousId":44436},"builder-db072f3f58554998bd46af7c86891d18",{"name":42840,"options":44438,"isRSC":130},{"columns":44439,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[44440,44450,44460],{"blocks":44441},[44442],{"@type":118,"@version":119,"id":44443,"component":44444,"responsiveStyles":44447},"builder-a3dccd8b0ed7420e99759e23ee25c558",{"name":42848,"options":44445,"isRSC":130},{"image":44446,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3824527592e24dc3a35cb13b6c26af37",{"large":44448,"small":44449},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginBottom":42821},{"blocks":44451},[44452],{"@type":118,"@version":119,"id":44453,"component":44454,"responsiveStyles":44457},"builder-b12380d5cfab4ba7a8824296982d0e18",{"name":42848,"options":44455,"isRSC":130},{"image":44456,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F32a4fdb6167e4357b7b288dc9e494a5a",{"large":44458,"small":44459},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"marginBottom":42821},{"blocks":44461},[44462],{"@type":118,"@version":119,"id":44463,"component":44464,"responsiveStyles":44467},"builder-ef4805f44ec94dc29c72b7ae24af8a09",{"name":42848,"options":44465,"isRSC":130},{"image":44466,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe63eb1df949c4853a127bcc63a41f188",{"large":44468},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"large":44470},{"marginBottom":43146},{"@type":118,"@version":119,"id":44472,"meta":44473,"component":44475,"responsiveStyles":44478},"builder-d9a38b451fd446df85163e27b81cb97c",{"previousId":44474},"builder-6ba9e53b4258488bba2374f4ce3b11fb",{"name":42813,"options":44476,"isRSC":130},{"text":44477},"\u003Ch4>How to Apply to Speak at INBOUND 2026\u003C\u002Fh4>\u003Cp>Ready to speak at INBOUND? \u003C\u002Fp>\u003Cul>\u003Cli>Mark your calendar: \u003Cstrong>Applications open Monday, February 2 and close February 18 at 11:59 PM ET.\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>Choose your best ideas wisely; submissions are limited to two per person. \u003C\u002Fli>\u003Cli>Create an account on our \u003Ca href=\"https:\u002F\u002Ftr.ee\u002FApplyINBOUND2026\" target=\"_blank\">application platform\u003C\u002Fa>.\u003C\u002Fli>\u003Cli>Follow the on-screen prompts to start a new submission\u003C\u002Fli>\u003Cli>Craft your submission with the same care you'd put into a keynote presentation. Remember, this is your first impression.\u003C\u002Fli>\u003Cli>Hit submit!\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Know someone who belongs on the INBOUND stage? Share this opportunity with your community and encourage them to apply.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">INBOUND 2026 Call for Speakers FAQs\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>1. Who should apply to speak at INBOUND 2026?\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">INBOUND is looking for practitioners, leaders, creators, and innovators who have real-world experience and actionable insights to share. You don’t need to be a professional speaker; what matters most is a compelling perspective, proven experience in your line of work, and clear takeaways for the audience.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>2. Do I need to be a HubSpot customer or partner to apply?\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">No. Speakers come from a wide range of industries, companies, and backgrounds. While HubSpot perspectives are welcome, INBOUND is built around diverse ideas and voices from across the global business community.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>3. What types of sessions is INBOUND 2026 looking for?\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">INBOUND 2026 will feature a mix of session formats, including presentations, panels, interviews, and interactive experiences. Strong submissions typically focus on practical insights, real examples, and clear lessons audiences can apply immediately.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>4. Can first-time speakers apply?\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Absolutely. Many first-time speakers are selected each year. If you have a strong story, a unique point of view, or a lesson others can learn from, we encourage you to apply.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>5. When will applicants hear back?\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">All applicants will be notified mid-April regarding the status of their submission.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Still have questions or need support? Contact our programming team at speaking@INBOUND.com.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44479,"small":44480},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":44482,"meta":44483,"component":44485},"builder-1dc3129d98b544bb8f5bb261e969535b",{"previousId":44484},"builder-cb09b1110cb144dbb24536dcedeb4770",{"name":42933,"options":44486,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},"\u003Cp>Want to stay ahead? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things UNBOUND:\u003C\u002Fp>",{"id":44489,"@type":118,"tagName":174,"properties":44490,"responsiveStyles":44491},"builder-pixel-jjhw50r97d",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":44492},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":44494},{"path":66,"query":44495},{},{},1775583710736,1768598846729,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fapply-to-speak-at-inbound","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdcc7fc73ff27456fb33a8ee181df200f",[],{"originalContentId":44503,"componentsUsed":44504,"kind":74,"hasLinks":13,"lastPreviewUrl":44505,"winningTest":130,"hasAutosaves":13},"b9ccc3bf668a4101931213d1b5c7627c",{"Blog Quote":141,"Hubspot Form Embed":119},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fapply-to-speak-at-inbound?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=9c470523a4c244d8aa02ff3360bd1202&builder.overrides.9c470523a4c244d8aa02ff3360bd1202=9c470523a4c244d8aa02ff3360bd1202&builder.options.locale=Default",{"createdDate":44507,"id":44508,"name":44509,"modelId":42782,"published":100,"query":44510,"data":44513,"variations":44723,"lastUpdated":44724,"firstPublished":44725,"previewUrl":44726,"testRatio":141,"screenshot":44727,"createdBy":190,"lastUpdatedBy":190,"folders":44728,"meta":44729,"rev":43192},1768076625502,"6021f36d783f46778a3c481f39ac8f92","Privacy Made Personal: How Usercentrics Turned Compliance into a Standout Custom Experience",[44511],{"@type":103,"property":104,"operator":105,"value":44512},"\u002Fblog\u002Fprivacy-made-personal-how-usercentrics-turned-compliance-into-a-standout-custom-experience",{"category":44514,"imageAltText":44515,"environment":42800,"tags":44516,"title":44520,"description":44521,"datePublished":44522,"themeId":13,"relatedPosts":44523,"excerpt":44533,"image":44534,"author":44535,"blocks":44536,"url":44512,"state":44720},"Case Studies","Usercentrics Custom Experience at INBOUND 2025",[44517,44518,44519],"Custom Experience","Event Partner","Sponsor ROI","Privacy Made Personal: How Usercentrics Turned Compliance into a Custom Experience","Discover how Usercentrics generated 4,792 leads at INBOUND 2025 with an immersive Privacy Shop Custom Experience. See how they turned compliance into connection. ",1768453200000,[44524,44527,44530],{"post":44525},{"@type":72,"id":44526,"model":112},"5dab664b45a445af9d10695a404bd68c",{"post":44528},{"@type":72,"id":44529,"model":112},"c981afcbade0477dad6692b5286a4fe1",{"post":44531},{"@type":72,"id":44532,"model":112},"9799e6f30ab94e239e4ef823d6be9937","Creating awareness around privacy is one thing. Making people feel it is another. When most people think about privacy and consent management, \"engaging brand experience\" isn't usually the first thing that comes to mind.\n\nBut at INBOUND 2025, Usercentrics designed a fully immersive Custom Experience that transformed abstract ideas like consent, trust, and data ethics into a tangible, memorable interaction.\n\nHere’s how they used a Custom Experience to turn privacy from a compliance checkbox into a brand-defining moment that led to long-term pipeline development and market presence.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3e4e0921ff544a29a9dfe34e9c9f131b",{"@type":72,"id":42805,"model":42806},[44537,44544,44569,44576,44581,44588,44643,44651,44658,44665,44691,44696,44703,44708,44715],{"@type":118,"@version":119,"id":44538,"component":44539,"responsiveStyles":44542},"builder-930603a99f01485c9c836be8d9897586",{"name":42813,"options":44540,"isRSC":128},{"text":44541},"\u003Cp>Creating awareness around privacy is one thing. Making people feel it is another. When most people think about privacy and consent management, \"engaging brand experience\" isn't usually the first thing that comes to mind. \u003C\u002Fp>\u003Cp>But at INBOUND 2025, \u003Ca href=\"https:\u002F\u002Fwww.google.com\u002Faclk?sa=L&pf=1&ai=DChsSEwiumIOe54GSAxVRNQgFHRGBM-cYACICCAEQABoCbWQ&co=1&ase=2&gclid=CjwKCAiAjojLBhAlEiwAcjhrDoqfvbPkT39Nk_DfR-zGmk1rVA0yQuXw7LgwAx68JOupYcQHMnmVvRoCqz0QAvD_BwE&cid=CAASWeRoHBol3x2peVNZMStjftMNaK68oqr800DiSi9AP1hGTXlLr9u72jgwYUTNbtteaFsZ4qBe1rjHVf-9w8awFbrTQm8APsFy2GMLzfN0ZU6_z8r9mzVkudfG&cce=2&category=acrcp_v1_32&sig=AOD64_1BYKxYHuSpdRBO6SgstnoQ0moDng&q&nis=4&adurl=https:\u002F\u002Fusercentrics.com\u002Fus\u002Fgrow\u002F?trc_gcmp_id%3D23066811027%26trc_gag_id%3D181477236690%26trc_gad_id%3D776834367548%26utm_source%3Dgoogle%26utm_medium%3Dcpc%26utm_campaign%3Duc_src_us_en_bof_brand_desktop_beinc_pure%26utm_content%3Den_brand_exact%26utm_term%3Dusercentrics%26utm_device%3Dc%26gad_source%3D1%26gad_campaignid%3D23066811027%26gbraid%3D0AAAAABYXPmWwh76dUFGrBNqe7bBHuGyQg%26gclid%3DCjwKCAiAjojLBhAlEiwAcjhrDoqfvbPkT39Nk_DfR-zGmk1rVA0yQuXw7LgwAx68JOupYcQHMnmVvRoCqz0QAvD_BwE&ved=2ahUKEwiVu_yd54GSAxXVhIkEHS00G-MQ0Qx6BAgrEAE\">Usercentrics\u003C\u002Fa>\u003Cspan style=\"text-align: inherit; font-size: 17.008px;\">—working closely with the INBOUND team—brought a fully immersive Custom Experience to life, transforming abstract ideas like consent, trust, and data ethics into a tangible, memorable interaction.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Here’s how that collaboration used an INBOUND Custom Experience to turn privacy from a compliance checkbox into a brand-defining moment that fueled long-term pipeline development and market presence.\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">The Opportunity\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Breaking into a new market is challenging enough. Doing it while explaining complex privacy regulations? That's a whole different level.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">As a European privacy and consent management platform, Usercentrics came to INBOUND 2025 with a clear mission: establish a strong entry point into the US market while educating marketers about Privacy-Led Marketing (a concept that puts user trust and transparency at the center of marketing strategy).\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Usercentrics needed to show marketers what privacy actually feels like, both when it's done right and when it's done wrong.\u003C\u002Fp>",{"large":44543},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44545,"component":44546},"builder-53afd8f3ad7c40a293077e9dcde93f17",{"name":42840,"options":44547,"isRSC":128},{"columns":44548,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[44549,44558],{"blocks":44550},[44551],{"@type":118,"@version":119,"id":44552,"component":44553,"responsiveStyles":44556},"builder-93734d53fc914edca672b01e49450eb3",{"name":42813,"options":44554,"isRSC":130},{"text":44555},"\u003Cp>Their goals were to:\u003C\u002Fp>\u003Cul>\u003Cli>Drive brand awareness in a new market\u003C\u002Fli>\u003Cli>Educate attendees about Privacy-Led Marketing\u003C\u002Fli>\u003Cli>Generate quality leads among marketing and privacy stakeholders\u003C\u002Fli>\u003Cli>Create a memorable experience that would position them as thought leaders\u003C\u002Fli>\u003C\u002Ful>\u003Cp>To achieve all of that, Usercentrics opted for a Custom Experience, giving them the creative freedom and physical space to bring their vision to life.\u003C\u002Fp>",{"large":44557},{"position":154,"lineHeight":42818,"height":42819},{"blocks":44559},[44560],{"@type":118,"@version":119,"id":44561,"component":44562,"responsiveStyles":44565},"builder-efdd123ed63a44e19521f130ed4c06a0",{"name":42848,"options":44563,"isRSC":130},{"image":44564,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ffa0135799af54271a653272c20c63984",{"large":44566},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":44567,"maxWidth":44568},"25px","443px",{"@type":118,"@version":119,"id":44570,"component":44571,"responsiveStyles":44574},"builder-1bc00c852ebe49e1ba9552ff4ac509aa",{"name":42813,"options":44572,"isRSC":128},{"text":44573},"\u003Ch4 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"letter-spacing: 0.02125rem;\">The Collaboration\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"font-size: 17.008px;\">Usercentrics came to INBOUND with a clear goal and a strong creative idea inspired by their campaign asking, “What if people were treated in real life the way they’re treated online?” From there, the INBOUND team and their agency partner EA helped evolve that insight into a fully realized Custom Experience. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"font-size: 17.008px;\">Building off Usercentrics’ initial concept, EA presented multiple creative directions for illustrating “good” and “bad” shopping experiences and worked closely with the INBOUND team to refine the approach that would be most visually compelling, intuitive, and effective on the show floor. Together, the teams shaped key elements of the activation while guiding layout, visibility, and engagement strategy to ensure the concept landed clearly. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"font-size: 17.008px;\">The result was a collaborative, end-to-end process that shows how brands can come to INBOUND with an idea or inspiration and rely on the INBOUND team and EA to bring it to life in a way that resonates with attendees.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44575},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44577,"component":44578},"builder-ceb35026f8fe4757885c6e717ea255f4",{"name":43431,"options":44579,"isRSC":130},{"quote":44580},"“Our activation came to life through close collaboration with the INBOUND partnership team and their agency, EA. They played a big role in turning our idea into a real, on-site experience.” — Anna Keysberg, Senior Event Marketing Manager at Usercentrics",{"@type":118,"@version":119,"id":44582,"component":44583,"responsiveStyles":44586},"builder-b533d50502e343af9d321048acd68c2c",{"name":42813,"options":44584,"isRSC":128},{"text":44585},"\u003Ch4>\u003Cspan>The Activation\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>The Concept: A Tale of Two Sides. Instead of telling marketers about the difference between good and bad privacy practices, Usercentrics built an immersive retail environment that showed them. Enter \"The Usercentrics Privacy Shop\": a real-life store inspired by their campaign video, designed around one provocative question: \"What if we treated people in real life the way we do online?\"\u003C\u002Fp>\u003Cp>The space was intentionally split down the middle, creating two dramatically different experiences:\u003C\u002Fp>",{"large":44587},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44589,"component":44590},"builder-328aecf7d8584e4cbfcd9c7b69980c30",{"name":42840,"options":44591,"isRSC":128},{"columns":44592,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[44593,44618],{"blocks":44594},[44595,44603,44610],{"@type":118,"@version":119,"id":44596,"component":44597,"responsiveStyles":44600},"builder-a7e7e7cf92474bbca65a5aafaf0cb661",{"name":42813,"options":44598,"isRSC":130},{"text":44599},"\u003Cp>\u003Cstrong>The Bad Side of Privacy\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Walking into this section felt deliberately uncomfortable, and that was exactly the point. \u003C\u002Fp>",{"large":44601,"small":44602},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":44604,"component":44605,"responsiveStyles":44608},"builder-9c278e563f8044489908997f1779c009",{"name":42848,"options":44606,"isRSC":130},{"image":44607,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc995f812f3c44525a8557dd19f2f71f8",{"large":44609},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":44611,"component":44612,"responsiveStyles":44615},"builder-d7b49b4c36b24cb4a4a628d0daeb98fd",{"name":42813,"options":44613,"isRSC":128},{"text":44614},"\u003Cul>\u003Cli>Surveillance cameras tracking their every move\u003C\u002Fli>\u003Cli>Distorted mirrors that made them question what they were seeing\u003C\u002Fli>\u003Cli>Intrusive wall messaging asking overly personal questions\u003C\u002Fli>\u003Cli>Pop-up notifications demanding information before you could \"proceed\"\u003C\u002Fli>\u003Cli>Satirical product tags requesting data that had nothing to do with the product\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The aesthetic was harsh, the atmosphere cold. Every element was designed to mirror the frustration of being tracked, profiled, and pestered online\u003C\u002Fp>",{"large":44616,"small":44617},{"lineHeight":42818,"height":42819},{"marginBottom":42821,"marginTop":42821},{"blocks":44619},[44620,44628,44635],{"@type":118,"@version":119,"id":44621,"component":44622,"responsiveStyles":44625},"builder-43d2462179834256b5184a04c7aab9ca",{"name":42813,"options":44623,"isRSC":130},{"text":44624},"\u003Cp>\u003Cstrong>The Good Side of Privacy\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Cross an invisible threshold, and the entire atmosphere shifted.\u003C\u002Fp>",{"large":44626,"small":44627},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":44629,"component":44630,"responsiveStyles":44633},"builder-4c605549db714d3c96c380681e2780f5",{"name":42848,"options":44631,"isRSC":130},{"image":44632,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc83b450a40d147d197f55afb94a0e569",{"large":44634},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":44636,"component":44637,"responsiveStyles":44640},"builder-27c6ba4a23244cd983b1d19cd1e9794e",{"name":42813,"options":44638,"isRSC":128},{"text":44639},"\u003Cul>\u003Cli>Calm colors\u003C\u002Fli>\u003Cli>Cucumber water \u003C\u002Fli>\u003Cli>Friendly interactions replaced the surveillance and pressure.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The team asked attendees upfront whether they wanted to engage or simply browse, reinforcing consent as a form of respect.\u003C\u002Fp>\u003Cp>Only when people chose to share information did personalization unlock, most visibly at the hat customization station.\u003C\u002Fp>\u003Cp>The moment attendees stepped from one side to the other, the contrast was not subtle: respect feels different.\u003C\u002Fp>",{"large":44641,"small":44642},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":44644,"component":44645,"responsiveStyles":44648},"builder-71b20d211d9e42a385dfac1d9dd8912d",{"name":42813,"options":44646,"isRSC":128},{"text":44647},"\u003Cp>\u003Cstrong>The Centerpiece: Hat Customization Station\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Privacy-Led Marketing came to life in its most tangible form at the hat customization station. Here, attendees could:\u003C\u002Fp>\u003Cul>\u003Cli>Choose whether or not to participate (clear opt-in)\u003C\u002Fli>\u003Cli>If they opted in, share preferences for their custom design\u003C\u002Fli>\u003Cli>Receive a personalized hat created based on their choices\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This single activation drove significant foot traffic and became a social media magnet. Attendees loved watching their preferences transform into something physical and shareable. More importantly, it demonstrated the value exchange at the heart of Privacy-Led Marketing: when you ask for consent respectfully and deliver genuine value in return, people actively want to engage.\u003C\u002Fp>",{"large":44649,"small":44650},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":44652,"component":44653,"responsiveStyles":44656},"builder-cdf84cf6aad743618b0ac1e65f87cdd2",{"name":42848,"options":44654,"isRSC":130},{"image":44655,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc04d7492b2fa4da3b75525f593c1671d",{"large":44657},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":44659,"component":44660,"responsiveStyles":44663},"builder-7c2ba5e5bb2c49af8c917b646a277c01",{"name":42813,"options":44661,"isRSC":128},{"text":44662},"\u003Cp>\u003Cstrong>Beyond the Booth: Multi-Channel Integration\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Usercentrics didn't stop at the physical experience. They wove their presence throughout INBOUND with:\u003C\u002Fp>\u003Cul>\u003Cli>45-minute educational workshop on Privacy-Led Marketing, giving attendees actionable frameworks\u003C\u002Fli>\u003Cli>Consistent on-site branding that made the Usercentrics booth a landmark on the show floor\u003C\u002Fli>\u003Cli>Social amplification as attendees photographed and tagged the experience\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The INBOUND partnership team played a crucial role in bringing the vision to life. \"HubSpot made sure we stayed closely aligned throughout the process,\" Anna Keysberg, Senior Event Marketing Manager at Usercentrics, noted. \"They set up regular check-ins and ensured our needs and priorities were always considered.\"\u003C\u002Fp>\u003Cp>The INBOUND team supported the full build-out and execution ensuring everything fit the space, the personalization station was highly visible, and the setup encouraged strong foot traffic. \"Their hands-on support and experience really helped make the activation engaging, approachable, and successful on the show floor,\" shared Keysberg.\u003C\u002Fp>",{"large":44664},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44666,"component":44667},"builder-836003f9bba14b26ac102ef01ee2ece0",{"name":42840,"options":44668,"isRSC":128},{"columns":44669,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[44670,44682],{"blocks":44671},[44672],{"@type":118,"@version":119,"id":44673,"meta":44674,"component":44676,"responsiveStyles":44679},"builder-2b570f73eb1d4f63be8d269d5462c44e",{"previousId":44675},"builder-1eb6806e0d9945e7b6ac1469d9a76908",{"name":42813,"options":44677,"isRSC":128},{"text":44678},"\u003Ch4>The Impact\u003C\u002Fh4>\u003Cp>The results spoke for themselves—both in hard numbers and in lasting brand impression:\u003C\u002Fp>\u003Cp>\u003Cstrong>Lead Generation & Quality:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>4,792 total leads captured\u003C\u002Fli>\u003Cli>788 Marketing Qualified Leads (MQLs)\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For a brand entering a new market, these numbers were substantial. But more importantly, the quality of conversations was exceptionally high. \u003C\u002Fp>",{"large":44680,"small":44681},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"blocks":44683},[44684],{"@type":118,"@version":119,"id":44685,"component":44686,"responsiveStyles":44689},"builder-c502d2cebe2849ba8b436529a159b6b7",{"name":42848,"options":44687,"isRSC":130},{"image":44688,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F99a490e7584047e9b45fa1f1543612be",{"large":44690},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":44692,"component":44693},"builder-adb8a3c707c94fbe9c90eb89eacec0ee",{"name":43431,"options":44694,"isRSC":130},{"quote":44695},"“The visibility, awareness, and quality of conversations we achieved were significant, helping establish Usercentrics as a recognizable Privacy-Led Marketing brand in the US.” — Anna Keysberg",{"@type":118,"@version":119,"id":44697,"component":44698,"responsiveStyles":44701},"builder-bc1debfe9748439fba4afeca22b28cab",{"name":42813,"options":44699,"isRSC":128},{"text":44700},"\u003Ch4>The Value: Why Custom Experiences Work \u003C\u002Fh4>\u003Cp>Standard booth sponsorships offer visibility. Custom Experiences offer transformation.\u003C\u002Fp>\u003Cp>What made Usercentrics' approach so effective was the format itself. A Custom Experience gave them:\u003C\u002Fp>\u003Cp>\u003Cstrong>1. Physical Space to Tell a Complete Story\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Rather than squeezing their message onto banner stands and brochure racks, Usercentrics had room to create a journey. Attendees saw the brand and got to experience the philosophy behind it.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Permission to Be Unconventional\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The \"bad side\" of their Privacy Shop was deliberately uncomfortable but was powerful in a Custom Experience where attendees understood they were walking into something designed to challenge and educate.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Higher Engagement Through Participation\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The hat customization was an invitation to co-create. This participation created both investment and memorability that passive viewing never could.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. Differentiation in a Crowded Space\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Custom Experiences are inherently distinctive because they require stopping, entering, and experiencing.\u003C\u002Fp>",{"large":44702},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44704,"component":44705},"builder-b9560191f570456baa657bddaa5acdb0",{"name":43431,"options":44706,"isRSC":130},{"quote":44707},"“Creating an experience people can interact with naturally leads to stronger engagement, more meaningful conversations, and better overall results than a traditional booth.” — Anna Keysberg",{"@type":118,"@version":119,"id":44709,"component":44710},"builder-2a355b703cf44225aabde57acb86d81f",{"name":42933,"options":44711,"isRSC":130},{"headline":44712,"subHead":44713,"embedScript":44714,"forceWhite":128},"Interested in creating your own unforgettable UNBOUND moment?","\u003Cp>Fill out the form to receive a copy of the UNBOUND sponsorship prospectus and learn how Custom Experiences can help you make your mark.\u003C\u002Fp>","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript> hbspt.forms.create({ portalId: \"146726\", formId: \"b4097881-b9e1-4f49-a133-e0dbdd16546e\" }); \u003C\u002Fscript> ",{"id":44716,"@type":118,"tagName":174,"properties":44717,"responsiveStyles":44718},"builder-pixel-izntxujj5d8",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":44719},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":44721},{"path":66,"query":44722},{},{},1775583819345,1768079949451,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fprivacy-made-personal-how-usercentrics-turned-compliance-into-a-standout-custom-experience","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff98995f822a74310a05a650d8c353b0e",[],{"componentsUsed":44730,"lastPreviewUrl":44731,"hasLinks":13,"kind":74,"hasAutosaves":13},{"Blog Quote":171,"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fprivacy-made-personal-how-usercentrics-turned-compliance-into-a-standout-custom-experience?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=6021f36d783f46778a3c481f39ac8f92&builder.overrides.6021f36d783f46778a3c481f39ac8f92=6021f36d783f46778a3c481f39ac8f92&builder.options.locale=Default",{"createdDate":44733,"id":44734,"name":44735,"modelId":42782,"published":100,"query":44736,"data":44739,"variations":44792,"lastUpdated":44793,"firstPublished":44794,"previewUrl":44795,"testRatio":141,"screenshot":44796,"createdBy":190,"lastUpdatedBy":190,"folders":44797,"meta":44798,"rev":43192},1769440531240,"1c3ca4d0a22346329d55606ab9818a19","9 Behavioral Science Marketing Tactics Every Marketer Should Start Testing Now",[44737],{"@type":103,"property":104,"operator":105,"value":44738},"\u002Fblog\u002F9-behavioral-science-tactics-every-marketer-should-start-testing-now",{"author":44740,"title":44741,"themeId":13,"tags":44742,"image":44743,"category":43411,"description":44744,"datePublished":44745,"excerpt":44746,"environment":42800,"imageAltText":44747,"blocks":44748,"url":44738,"state":44789},{"@type":72,"id":42805,"model":42806},"9 Behavioral Science Tactics Every Marketer Should Start Testing Now",[43419],"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0a819a40697a487fa64302e1ff1714d8","Behavioral science shows most decisions are subconscious. Here are 9 counterintuitive marketing tactics you can apply right now.",1768194000000,"Marketing today is about behavioral fluency and if you’re building strategies based on how people say they make decisions, you’re already behind. \n\nBehavioral science tells us that up to 95% of decisions are made subconsciously. In practice, that means your audience is often choosing without realizing why.\n\nNancy Harhut, behavioral science and marketing expert, says that these decision defaults are automatic responses rooted in habit, emotion, and cognitive efficiency. At INBOUND 2025 she laid out 9 counterintuitive marketing tactics every marketer should have in their toolbox to identify and exploit common decision triggers. \n\nHere’s a breakdown of each tactic, plus tips for how to start applying them to your work.","Nancy Harhut at INBOUND 2025",[44749,44756,44761,44768,44773,44780,44784],{"@type":118,"@version":119,"id":44750,"component":44751,"responsiveStyles":44754},"builder-b7b6e30842fe4f788083efbe474ed5f7",{"name":42813,"options":44752,"isRSC":128},{"text":44753},"\u003Cp>Marketing today is about behavioral fluency and if you’re building strategies based on how people say they make decisions, you’re already behind. \u003C\u002Fp>\u003Cp>Behavioral science tells us that up to 95% of decisions are made subconsciously. In practice, that means your audience is often choosing without realizing why.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnancyharhut\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Nancy Harhut\u003C\u002Fa>, behavioral science and marketing expert, says that these decision defaults are automatic responses rooted in habit, emotion, and cognitive efficiency. At INBOUND 2025 she laid out 9 counterintuitive marketing tactics every marketer should have in their toolbox to identify and exploit common decision triggers. \u003C\u002Fp>\u003Cp>Here’s a breakdown of each tactic, plus tips for how to start applying them to your work.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">1. Lean Into Strategic Vulnerability\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Perfection isn’t persuasive. Behavioral science shows that small admissions of imperfection actually build credibility. People relate to brands that feel more human, not untouchable, and when a brand admits a minor, non-critical shortcoming, it becomes more likable (also known as the Pratfall Effect).\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">She shared examples like Buckley’s cough syrup (“It tastes awful. And it works.”) and Heinz leaning into how slowly ketchup pours. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Try this: \u003C\u002Fstrong>Write messaging that embraces imperfection in ways that make your brand feel confident, not careless. Open with a known objection (“We’re not the cheapest”), then turn it into a positive (“…but our customer retention rate is best-in-class”).\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">2. Rethink How You Use Testimonials\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Testimonials are most convincing when they reflect the internal conflict your audience is feeling. Harhut highlighted how reviews that start with skepticism (“I wasn’t sure it would work…”) and end in satisfaction increase believability and conversion.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Another tip? “Don’t show only five-star reviews… the optimum number of stars is between 4.2 and 4.5,\" Harhut shared.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Try this: \u003C\u002Fstrong>Curate reviews that represent the before and after of your customer journey (not just the outcome). Select case studies or quotes that acknowledge friction, then show how your product resolved it.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44755},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44757,"component":44758},"builder-356c3746ce5242c6afb7107fc60587b4",{"name":43431,"options":44759,"isRSC":130},{"quote":44760},"“Doubt actually equals trust.” — Nancy Harhut",{"@type":118,"@version":119,"id":44762,"component":44763,"responsiveStyles":44766},"builder-89d92ecce8cf44adabfef0ad2b4a4be2",{"name":42813,"options":44764,"isRSC":128},{"text":44765},"\u003Ch4>3. Use Visual Disruption in Subject Lines\u003C\u002Fh4>\u003Cp>Contrary to what many email marketers believe, using ALL CAPS—sparingly—can dramatically increase open rates. Harhut cited the Von Restorff Effect, which explains our brain’s tendency to notice what breaks the pattern. Caps, brackets, and even emojis can help your message cut through the inbox clutter.\u003C\u002Fp>\u003Cp>\u003Cstrong>Try this\u003C\u002Fstrong>: Develop a visual strategy for subject lines that prioritizes skimmability, scannability, and standout phrasing. Capitalize 1–2 words for emphasis, and test subject lines like:\u003C\u002Fp>\u003Cp>“[NEW] Report just dropped” or “Why NOW is the time to switch CRMs”\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>4. Deliberately Use the “Wrong” Word\u003C\u002Fh4>\u003Cp>Used well, surprise makes your message more memorable. Harhut shared how intentional wordplay, like a pun or homophone, can trigger curiosity and engagement. Think “Find your inner piece” for loungewear, or “So long” to trigger thoughts of “buy.”\u003C\u002Fp>\u003Cp>\u003Cstrong>Try this:\u003C\u002Fstrong> Craft copy that plays with expectation but still connects the dots for the reader. Use a misdirect or pun that makes readers pause, then follow it up quickly with relevant messaging.\u003C\u002Fp>\u003Ch4>5. Lead With Your Highest Price\u003C\u002Fh4>\u003Cp>The order in which you list pricing changes how people perceive value. Leading with the highest price anchors expectations and makes other options feel more reasonable, especially in tiered pricing.\u003C\u002Fp>\u003Cp>\u003Cstrong>Try this: \u003C\u002Fstrong>Structure pricing pages and proposals with behavioral framing in mind. List your premium plan first, and use checklists to show what’s gained or lost as users step down.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>6. Add a Decoy to Drive the Right Decision\u003C\u002Fh4>\u003Cp>When sales stall, most teams lower prices or add discounts. Harhut suggested the opposite: introduce a more expensive option. This “decoy” reframes the existing offer as the smarter choice.\u003C\u002Fp>\u003Cp>She referenced the Williams Sonoma bread maker example, where adding a higher-priced version nearly doubled sales of the original model, not because people bought the new one, but because it changed perception.\u003C\u002Fp>\u003Cp>\u003Cstrong>Try this: \u003C\u002Fstrong>Design offers that guide decisions instead of overwhelming buyers. Add a premium tier with incremental benefits to make your core offering feel like the best value.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>7. Start Small to Win Big\u003C\u002Fh4>\u003Cp>According to Harhut, starting with a micro-commitment (like a trial or low-cost offer) increases the likelihood of bigger conversions later. This is based on commitment and consistency bias: once someone says yes, they’re more likely to keep saying yes.\u003C\u002Fp>\u003Cp>\u003Cstrong>Try this: \u003C\u002Fstrong>Build conversion paths that prioritize momentum over immediate payoff. Launch a $5 intro product, offer a sample pack, or test a free diagnostic that transitions into a paid solution.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>8. Use Purchase Limits to Increase Volume\u003C\u002Fh4>\u003Cp>Limiting quantity often increases demand for it. Harhut shared a study where adding a “limit 12 per customer” sign more than doubled the number of items people bought.\u003C\u002Fp>\u003Cp>The limit acts as an anchor, signaling popularity and urgency, even if most buyers never reach it.\u003C\u002Fp>\u003Cp>\u003Cstrong>Try this:\u003C\u002Fstrong> Use anchoring and scarcity cues ethically and effectively. Add quantity limits or “max per order” language to promotions and observe changes in average order size.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>9. Replace Guaranteed Discounts with Uncertainty\u003C\u002Fh4>\u003Cp>Instead of offering a guaranteed incentive, Harhut recommended offering a chance at one. Research shows people are 68% more likely to take action when the reward is uncertain. Examples like spin-to-win wheels or mystery discounts work because curiosity itself becomes the motivator.\u003C\u002Fp>\u003Cp>Try this: Layer in light gamification to campaigns without compromising clarity or trust. Swap a flat discount for a reveal-based or randomized reward experience.\u003C\u002Fp>",{"large":44767},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44769,"component":44770},"builder-1cc4a57c8cfe4e93a2913e4dd32d7384",{"name":43431,"options":44771,"isRSC":130},{"quote":44772},"“We can use what science has proven about human behavior in order to influence it.” —Nancy Harhut",{"@type":118,"@version":119,"id":44774,"component":44775,"responsiveStyles":44778},"builder-bd98a2f122334ebdb5cf4155bd2e58d1",{"name":42813,"options":44776,"isRSC":128},{"text":44777},"\u003Ch4>The Takeaways\u003C\u002Fh4>\u003Cp>In 2026, effective marketing is about understanding how people (and most importantly, your customers) actually decide. As Harhut shared:\u003C\u002Fp>\u003Cp>“These may not make sense, but they do make money.”\u003C\u002Fp>\u003Cp>Behavioral marketing is a critical skillset, especially when operating with AI-driven channels, shrinking attention spans, and higher expectations and these 9 tactics are a great and practical way to start testing. \u003C\u002Fp>",{"large":44779},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44781,"component":44782},"builder-06486cbf40f44aafaae307779338eabf",{"name":42933,"options":44783,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":44785,"@type":118,"tagName":174,"properties":44786,"responsiveStyles":44787},"builder-pixel-alvs2ayofw",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":44788},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":44790},{"path":66,"query":44791},{},{},1775583679018,1769442702817,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002F9-behavioral-science-tactics-every-marketer-should-start-testing-now","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F631b66034fe645199db2b23428180485",[],{"lastPreviewUrl":44799,"hasLinks":13,"kind":74,"componentsUsed":44800,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002F9-behavioral-science-tactics-every-marketer-should-start-testing-now?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=1c3ca4d0a22346329d55606ab9818a19&builder.overrides.1c3ca4d0a22346329d55606ab9818a19=1c3ca4d0a22346329d55606ab9818a19&builder.options.locale=Default",{"Blog Quote":119,"Hubspot Form Embed":141},{"createdDate":44802,"id":44803,"name":44804,"modelId":42782,"published":100,"query":44805,"data":44808,"variations":44885,"lastUpdated":44886,"firstPublished":44887,"previewUrl":44888,"testRatio":141,"screenshot":44889,"createdBy":190,"lastUpdatedBy":190,"folders":44890,"meta":44891,"rev":43192},1768346227379,"eeeb4ba1fc684103b09583d0c8cc1ba4","The HubSpot Admin Skillset for 2026: What You Need to Know Now",[44806],{"@type":103,"property":104,"operator":105,"value":44807},"\u002Fblog\u002Fthe-hub-spot-admin-skillset-for-2026-what-you-need-to-know-now",{"imageAltText":44809,"environment":42800,"datePublished":44810,"excerpt":44811,"description":44812,"category":43411,"image":44813,"tags":44814,"themeId":13,"author":44816,"title":44804,"blocks":44817,"url":44807,"state":44882},"Kyle Jepson's INBOUND 2025 session",1767675600000,"HubSpot admins are no longer just system stewards; they’re architects of scale, personalization, and growth. And as Kyle Jepson reminded us at INBOUND 2025, the skills that made admins successful in the past aren’t enough for where HubSpot is headed next.\n\nJepson’s session was a rapid-fire tour of new features, pro-level tactics, and thoughtful strategy for navigating a more powerful HubSpot platform.\n\nWhether you’re brand new or a seasoned admin, these are some of the skills you need now to keep your teams moving fast and working smart in 2026, straight from one of the best teachers in the HubSpot universe.","HubSpot is evolving faster than ever. Learn 7 essential admin skills for 2026 from expert Kyle Jepson.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ff52323ef644194a6a4ac0c13165fa6",[44815],"HubSpot Product",{"@type":72,"id":42805,"model":42806},[44818,44825,44833,44840,44849,44856,44861,44868,44873,44877],{"@type":118,"@version":119,"id":44819,"component":44820,"responsiveStyles":44823},"builder-dc0a26b7c2e3441eb086c79161ecdcc0",{"name":42813,"options":44821,"isRSC":128},{"text":44822},"\u003Cp>HubSpot admins are no longer just system stewards; they’re architects of scale, personalization, and growth. And as \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkyleanthonyjepson\">Kyle Jepson\u003C\u002Fa> reminded us at INBOUND 2025, the skills that made admins successful in the past aren’t enough for where HubSpot is headed next.\u003C\u002Fp>\u003Cp>Jepson’s session was a rapid-fire tour of new features, pro-level tactics, and thoughtful strategy for navigating a more powerful HubSpot platform.\u003C\u002Fp>\u003Cp>Whether you’re brand new or a seasoned admin, these are some of the skills you need now to keep your teams moving fast and working smart in 2026, straight from one of the best teachers in the HubSpot universe.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">1. Build Personalized CRM Experiences at Scale\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Admins now have significant control over how record pages are structured and who sees what. HubSpot's layout editor lets you define conditional views by lifecycle stage, team role, or any property value, giving each user the context they need.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Beyond conditional visibility, admins can now leverage multiple view types for index pages: board view (now available for contacts and companies, not just deals), calendar view for date-based planning, and report view that lets you analyze filtered data without leaving the page (live or in public beta, depending on your portal).\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">What to do now:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Customize record views (contacts, companies, deals, tickets) using conditional logic\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Create different tab or card layouts based on team, deal stage, or customer type\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Set up board, calendar, or report views for more visual ways to work with your data\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr style=\"font-weight: 300; letter-spacing: 0.45px;\">\u003C\u002Fp>\u003Cdiv style=\"font-weight: 300; letter-spacing: 0.45px;\">\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">2. Master the New Data Hub and Enrichment Features\u003C\u002Fh4>\u003Cdiv>Data enrichment and quality tools previously gated behind Operations Hub are now available to all paid HubSpot tiers. That means admins everywhere can keep their databases cleaner, smarter, and better segmented.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">What to do now:\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Use the Data Quality dashboard regularly to monitor for duplicates, gaps, and inconsistencies.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Run enrichment and data quality scans across contacts and companies (manual or continuous, depending on your Data Hub tier).\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003C\u002Fdiv>",{"large":44824},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44826,"component":44827,"responsiveStyles":44830},"builder-e8718c9477fa46ac88795a067ae2d4fe",{"name":42848,"options":44828,"isRSC":130},{"image":44829,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe9656008548341eb8b284b1abbbab5c1",{"large":44831,"small":44832},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":44834,"component":44835,"responsiveStyles":44838},"builder-2b30f27c549d40aba60161144dcc12fc",{"name":42813,"options":44836,"isRSC":128},{"text":44837},"\u003Ch4>3. Automate Smarter with Action Sets and Governance\u003C\u002Fh4>\u003Cp>If you’ve been copying the same workflow steps again and again, it’s time to change that. Jepson championed action sets:  reusable workflow blocks you can drop into any new automation. And with required properties, you can enforce consistency and reduce mistakes as teams scale.\u003C\u002Fp>\u003Cp>\u003Cstrong>What to do now:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Turn frequently used workflow sequences into reusable action sets.\u003C\u002Fli>\u003Cli>Define required properties that must be filled out before a workflow can be created.\u003C\u002Fli>\u003C\u002Ful>\u003Cbr>\u003Cdiv>\u003Ch4>4. Embrace Marketing Studio as Your Campaign Command Center\u003C\u002Fh4>\u003Cdiv>Marketing Studio replaces the legacy campaign tool with something far more collaborative and visual. Think drag-and-drop canvas, sticky notes, and cross-functional collaboration all built directly into HubSpot.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cstrong>What to do now:\u003C\u002Fstrong>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cul>\u003Cli>Use the Marketing Studio canvas to plan your next campaign visually, mapping and organizing assets, and connecting actions.\u003C\u002Fli>\u003C\u002Ful>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Ch4>5. Segment and Customize Based on CRM Data\u003C\u002Fh4>\u003Cdiv>With expanded conditional logic and CRM customization, admins can configure record layouts that adapt based on CRM properties like deal stage, lifecycle stage, and enriched data while continuing to use those same properties to power dynamic workflows.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>That same property-driven logic also extends beyond layouts into operational controls inside Service Hub. For Service Hub admins, a new capability is SLA stage-based pausing: pause the clock when tickets move to \"Waiting on customer\" to prevent unfair SLA violations when you're blocked by the customer's response.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cstrong>What to do now:\u003C\u002Fstrong>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cul>\u003Cli>Use segmentation tools and enriched data to build dynamic user views.\u003C\u002Fli>\u003Cli>Apply conditional visibility settings to CRM layouts so that each user sees only what they need.\u003C\u002Fli>\u003Cli>Configure SLA pausing rules for Service Hub workflows\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>",{"large":44839},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44841,"component":44842,"responsiveStyles":44846},"builder-b93b5c482b15401a886d800f51fc3e79",{"name":42848,"options":44843,"isRSC":130},{"image":44844,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572,"altText":44845},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F391513cf4e8b441b952c5e861c39ee1b","Kyle Jepson at INBOUND 2025",{"large":44847,"small":44848},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginLeft":42819,"marginRight":42819,"marginBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":44850,"component":44851,"responsiveStyles":44854},"builder-c7bee74612b048e19f053106f6343d9d",{"name":42813,"options":44852,"isRSC":128},{"text":44853},"\u003Ch4>6. Monitor Data Changes Before They Become Problems\u003C\u002Fh4>\u003Cp>The \"Analysis\" tab inside the data model gives you a retroactive view of changes across contacts, companies, deals, and more, helping you catch mistakes before they become emergencies.\u003C\u002Fp>\u003Cp>\u003Cstrong>What to do now:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Add a reminder to review the Analysis and Limits tabs at least monthly.\u003C\u002Fli>\u003Cli>Investigate unexpected spikes in contact creation, associations, or workflow activity.\u003Cbr>\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Ch4>7. Support Content Operations with Remixing and Smart Tools\u003C\u002Fh4>\u003Cdiv>Admins don’t need to write content from scratch, but they can empower teams to reuse, remix, and scale what’s already working. Content Remix (a Content Hub feature) lets you take one blog post and instantly spin up emails, social posts, and even supporting visuals.\u003C\u002Fdiv>",{"large":44855},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44857,"component":44858},"builder-f0095efe9468431086133f2c4a4ca36f",{"name":43431,"options":44859,"isRSC":130},{"quote":44860},"“No more staring at a blank page. Just take what you've got and repurpose it and expand it and promote it.” — Kyle Jepson ",{"@type":118,"@version":119,"id":44862,"component":44863,"responsiveStyles":44866},"builder-e12de9f79f214c76877610227b89c10c",{"name":42813,"options":44864,"isRSC":128},{"text":44865},"\u003Cp>\u003Cstrong>What to do now:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Try out Content Remix with a high-performing blog, video, or podcast.\u003C\u002Fli>\u003Cli>Use the drag-and-drop campaign planner to visualize how remixed content fits into broader strategy.\u003C\u002Fli>\u003Cli>Experiment with the video editing tools built into Content Hub for captioning and branding\u003C\u002Fli>\u003C\u002Ful>\u003Cbr>\u003Cdiv>\u003Ch4>The Takeaways\u003C\u002Fh4>\u003Cdiv>From more control over data, to flexible automation, to AI-supported content tools, the latest HubSpot product updates were built with admins in mind.\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>To stay ahead in 2026, admins must embrace:\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cul>\u003Cli>Personalization powered by CRM logic and segmentation\u003C\u002Fli>\u003Cli>Automation frameworks that scale without chaos\u003C\u002Fli>\u003Cli>A data strategy that’s proactive, not reactive\u003C\u002Fli>\u003Cli>AI tools that support smarter content workflows\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>Watch Jepson’s full session:\u003C\u002Fdiv>\u003C\u002Fdiv>",{"large":44867},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":44869,"component":44870},"builder-cf906cdc6def439ba7f7e365e972fc6d",{"name":42825,"options":44871,"isRSC":130},{"videoEmbedCode":44872},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F-cKqb4CVzyE?si=EMEYFBA_Gpd6FKc4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":44874,"component":44875},"builder-7d7c1304f0c34bebac64298976309163",{"name":42933,"options":44876,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":44878,"@type":118,"tagName":174,"properties":44879,"responsiveStyles":44880},"builder-pixel-6o3qjkxxlkx",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":44881},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":44883},{"path":66,"query":44884},{},{},1775582771512,1768405851243,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-hub-spot-admin-skillset-for-2026-what-you-need-to-know-now","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F654883965a5849ae92fc97a139bbf3f3",[],{"lastPreviewUrl":44892,"hasLinks":13,"kind":74,"componentsUsed":44893,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-hub-spot-admin-skillset-for-2026-what-you-need-to-know-now?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=eeeb4ba1fc684103b09583d0c8cc1ba4&builder.overrides.eeeb4ba1fc684103b09583d0c8cc1ba4=eeeb4ba1fc684103b09583d0c8cc1ba4&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Quote":141,"Video Embed":141},{"createdDate":44895,"id":44896,"name":44897,"modelId":42782,"published":100,"query":44898,"data":44901,"variations":44962,"lastUpdated":44963,"firstPublished":44964,"previewUrl":44965,"testRatio":141,"screenshot":44966,"createdBy":190,"lastUpdatedBy":190,"folders":44967,"meta":44968,"rev":43192},1766603098034,"8665670e4a24436ba61b533789a98ec2","How to Use AI to Personalize Emails at Scale",[44899],{"@type":103,"property":104,"operator":105,"value":44900},"\u002Fblog\u002Fhow-to-use-ai-to-personalize-emails-at-scale",{"title":44897,"image":44902,"excerpt":44903,"author":44904,"description":44905,"datePublished":44906,"imageAltText":44907,"environment":42800,"category":43411,"tags":44908,"themeId":13,"blocks":44910,"url":44900,"state":44959},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9cee4678c1504e4e8a8b3031eeebc77c","If there’s one skill marketers should commit to mastering in 2026, it’s using AI to scale 1:1 email personalization.\n\nAt INBOUND, Ari Echt-Wilson, Director of Global Prospect Email at HubSpot, shared how her team has driven over 10,000 qualified meetings per quarter and achieved a 45% year-over-year increase in email conversion rates with the help of AI-personalization.\n\nHere’s what she and her team learned throughout the process and the actionable skills every marketer can start practicing now.",{"@type":72,"id":42805,"model":42806},"At INBOUND 2025, Ari Echt-Wilson shared how her team at HubSpot boosted email conversion 45% using AI. Get the actionable takeaways. ",1766379600000,"Ari Echt-Wilson at INBOUND 2025",[484,44909],"Email Marketing",[44911,44919,44924,44932,44937,44945,44950,44954],{"@type":118,"@version":119,"id":44912,"component":44913,"responsiveStyles":44916},"builder-8e340b993946410b9935913c6c86e3b3",{"name":42813,"options":44914,"isRSC":128},{"text":44915},"\u003Cp>If there’s one skill marketers should commit to mastering in 2026, it’s using AI to scale 1:1 email personalization. \u003C\u002Fp>\u003Cp>At INBOUND, \u003Ca href=\"https:\u002F\u002Ffr.linkedin.com\u002Fin\u002Fariechtwilson\">Ari Echt-Wilson\u003C\u002Fa>, Director of Global Prospect Email at HubSpot, shared how her team has driven over 10,000 qualified meetings per quarter and achieved a 45% year-over-year increase in email conversion rates with the help of AI-personalization. \u003C\u002Fp>\u003Cp>Here’s what she and her team learned throughout the process and the actionable skills every marketer can start practicing now.\u003Cbr>\u003Cspan style=\"color: inherit; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; text-align: inherit;\">\u003Cspan style=\"letter-spacing: -0.03rem;\">How HubSpot Automates 1:1 Email Personalization with AI\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Echt-Wilson and her team have built an automated workflow that uses AI to generate truly personalized emails at scale without requiring reps to write each message manually. Here's how it works:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">When a contact is added to a workflow (like after visiting a pricing page) their website gets scraped to learn what the company does.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">It then pulls in CRM context like job title, conversion history, page visits.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">That full profile gets sent to an LLM (like OpenAI), along with a prompt asking for a relevant, tailored email.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">The model returns a unique message, which is stored in the contact record and inserted dynamically as a personalization token in the final email.\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Now, let’s break down the skills, systems, and strategies her team uses to make it all work.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">Personalize Emails with Purpose\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Not all personalization is good personalization. Real personalization is about relevance and AI can help you get there faster, if you feed it the right context.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Echt-Wilson showed how her team pulls from CRM data, page views, and even chat transcripts to give AI the full story before it ever drafts a line of copy.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Precision-level personalization increases engagement, improves click-through rates, and drives higher-quality conversions especially in industries where timing and context matter.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Try this:\u003C\u002Fstrong> Before prompting email copy, ask yourself: what would a great rep say on a call? Use those inputs as your prompt foundation.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Coach AI Like a Teammate\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">AI needs direction. It can write emails but without thoughtful coaching, the outputs are often long, vague, and not helpful.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44917,"small":44918},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":44920,"component":44921},"builder-47153551990e470ba1aa8ac4e4172afb",{"name":43431,"options":44922,"isRSC":130},{"quote":44923},"“Like any great athlete, AI needs a great coach.” — Ari Echt-Wilson",{"@type":118,"@version":119,"id":44925,"component":44926,"responsiveStyles":44929},"builder-df57434a8ed94b69b90287ff64989b07",{"name":42813,"options":44927,"isRSC":128},{"text":44928},"\u003Cp>Her team breaks each message into modular sections (like opening, pain point, solution), writes detailed prompt instructions, and layers in clear tone guidelines. This also means building workflows that make it easy for marketers to evaluate outputs, update prompts, and keep improving over time.\u003C\u002Fp>\u003Cp>\u003Cstrong>Try this\u003C\u002Fstrong>: Write prompts like creative briefs. Be clear about structure (Pain > Solution > Result), tone, word count, and voice. Then, share example outputs that performed really well with the AI model you’re using. \u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Iteration is the Strategy\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The best-performing emails you’ll write with AI probably won’t be the first ones.\u003C\u002Fspan>\u003C\u002Fp>",{"large":44930,"small":44931},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":44933,"component":44934},"builder-c0d716a84bef43ed8e3565670c4a008a",{"name":43431,"options":44935,"isRSC":130},{"quote":44936},"“You should know that we have failed at every single new AI use case on the first try.” — Ari Echt-Wilson",{"@type":118,"@version":119,"id":44938,"component":44939,"responsiveStyles":44942},"builder-6e15fce2ec474bc1a4141c11a8f1de85",{"name":42813,"options":44940,"isRSC":128},{"text":44941},"\u003Cp>Echt-Wilson’s team tests, refines, re-prompts, and tests again. Every iteration is a feedback loop. They typically test outputs on 100+ sample contacts before sending anything live, reviewing and refining prompts until the results are consistent.\u003C\u002Fp>\u003Cp>“It takes three plus iterations on average to see results. And the magic happens after a lot of teams give up,” Echt-Wilson shared. \u003C\u002Fp>\u003Cp>Stick with it. AI email performance improves with reps. The more you use it, review it, and retrain it, the more reliable it becomes.\u003C\u002Fp>\u003Cp>\u003Cstrong>Try this\u003C\u002Fstrong>: Treat every email you send as training data. Feed back top performers and tweak your prompt based on what actually converted.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Clean Data is the Difference\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Bad data leads to bad emails. One of Echt-Wilson’s examples was an email congratulating someone for being a COO, who turned out to be an intern. Oof.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Clean, updated CRM data makes personalization powerful instead of awkward. It also opens up more opportunities for nuanced segmentation and dynamic content. Once her team added unstructured data like chat transcripts and customer activity, they saw a 76% increase in conversion rate. For any team investing in AI automation, better inputs lead to much better outcomes.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>Try this:\u003C\u002Fstrong> Prioritize context (like recent activity, industry signals, or account size) over quantity when it comes to customer data.\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Blending Art and Science\u003C\u002Fspan>\u003C\u002Fh4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Echt-Wilson wrapped her session with an artful analogy. When photography was invented, people thought it would kill painting. But it actually sparked new artistic and creative movements. It forced artists to focus more on emotion, style, and interpretation than replication.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">We’re at a similar moment. Just as artists evolved, great marketers will find their new creative stride by leaning in and evolving quickly with AI.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"text-align: inherit; font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Watch Echt-Wilson’s full session below:\u003C\u002Fspan>\u003C\u002Fp>",{"large":44943,"small":44944},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":44946,"component":44947},"builder-ad4f28707b964f5ca9d321589921e44b",{"name":42825,"options":44948,"isRSC":130},{"videoEmbedCode":44949},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F1vycoQTCVm4?si=GytoTsLuiGuyZXAy\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":44951,"component":44952},"builder-126aa94f625a4e98b1cf298a93cc00e7",{"name":42933,"options":44953,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":44955,"@type":118,"tagName":174,"properties":44956,"responsiveStyles":44957},"builder-pixel-rnoncgjuo7n",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":44958},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":44960},{"path":66,"query":44961},{},{},1775583911119,1766604352936,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-use-ai-to-personalize-emails-at-scale","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F853932ddd8154c89b6fb5e36c982d856",[],{"componentsUsed":44969,"hasLinks":13,"lastPreviewUrl":44970,"kind":74,"hasAutosaves":13},{"Blog Quote":119,"Hubspot Form Embed":141,"Video Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-use-ai-to-personalize-emails-at-scale?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=8665670e4a24436ba61b533789a98ec2&builder.overrides.8665670e4a24436ba61b533789a98ec2=8665670e4a24436ba61b533789a98ec2&builder.options.locale=Default",{"createdDate":44972,"id":44973,"name":44974,"modelId":42782,"published":100,"query":44975,"data":44978,"variations":45308,"lastUpdated":45309,"firstPublished":45310,"previewUrl":45311,"testRatio":141,"screenshot":45312,"createdBy":190,"lastUpdatedBy":190,"folders":45313,"meta":45314,"rev":43192},1765573032772,"133c4d267d194483a6e9fc79093fd3d9","The Best of INBOUND 2025: Top-Rated Sessions, Breakout Stars, and Hidden Gems to Wrap up the Year",[44976],{"@type":103,"property":104,"operator":105,"value":44977},"\u002Fblog\u002Fthe-best-of-inbound-2025",{"description":44979,"author":44980,"title":44981,"image":44982,"excerpt":44983,"tags":44984,"themeId":13,"datePublished":44985,"imageAltText":43915,"environment":42800,"category":43543,"blocks":44986,"url":44977,"state":45305},"The Best of INBOUND 2025, featuring the most attended breakout sessions, highest‑rated talks, rising speakers, and hidden gems based on attendee data.",{"@type":72,"id":42805,"model":42806},"The Best of INBOUND 2025: Top-Rated Sessions, Breakout Stars, and Hidden Gems","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0eb2ef9f1aca4c4fa83012a201eb52f4","Three days. 13K+ attendees. A special HubSpot edition of Hot Ones. Our West Coast debut was 🔥.\n\nNow, as we wrap up a year defined by AI, new marketing frameworks, and a reminder that some learning experiences and connections can only happen in person, we’re shining a spotlight on the 2025 sessions that stood out.\n\nWe dug into the data—attendance, session ratings, survey responses—and surfaced the top sessions that inspired, challenged, and changed the game.\n\nLet’s get into it.👇",[44109],1765774800000,[44987,44995,45057,45068,45108,45117,45166,45175,45216,45300],{"@type":118,"@version":119,"id":44988,"component":44989,"responsiveStyles":44992},"builder-18f5bc29184d4f629ac373c2fd0a97cb",{"name":42813,"options":44990,"isRSC":128},{"text":44991},"\u003Cp>Three days. 13K+ attendees. A special HubSpot edition of Hot Ones. Our West Coast debut was 🔥.\u003C\u002Fp>\u003Cp>Now, as we wrap up a year defined by AI, new marketing frameworks, and a reminder that some learning experiences and connections can only happen in person, we’re shining a spotlight on the 2025 sessions that stood out.\u003C\u002Fp>\u003Cp>We dug into the data—attendance, session ratings, survey responses—and surfaced the top sessions that inspired, challenged, and changed the game.\u003C\u002Fp>\u003Cp>Let’s get into it.👇\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">Crowd Magnets: The Most Attended INBOUND 2025 Sessions\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Many sessions filled up, but these packed the house. Swipe through for the sessions that topped the attendance chart this year:\u003C\u002Fspan>\u003C\u002Fp>",{"large":44993,"small":44994},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":44996,"component":44997},"builder-6982a7514d214ef19a8bbbbf6d0afd53",{"name":42840,"options":44998,"isRSC":130},{"space":13011,"columns":44999,"stackColumnsAt":42879},[45000,45009],{"blocks":45001},[45002],{"@type":118,"@version":119,"id":45003,"component":45004,"responsiveStyles":45007},"builder-1f503dce199f43808c4e17a898159f65",{"name":42813,"options":45005,"isRSC":128},{"text":45006},"\u003Cdiv>\u003Cspan style=\"font-weight: 600; letter-spacing: 0.34px; font-size: 17.008px;\">Top 10 Most Attended Sessions at INBOUND 2025:\u003Cbr>\u003C\u002Fspan>\u003Cbr>10. Endless Customers: How to Build a Brand That’s Built to Last – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmarcussheridan\" target=\"_blank\">Marcus Sheridan\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>9. Counterintuitive Tactics Smart Marketers Can Exploit – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnancyharhut\" target=\"_blank\">Nancy Harhut\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>8. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=Ip47CFEc5Ik\" target=\"_blank\">Zero-Click SEO Conversion Strategies: AI and Google Search\u003C\u002Fa> – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdalebertrand\" target=\"_blank\">Dale Bertrand\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>7. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=vxyTB3OnUDw\" target=\"_blank\">How We're Actually Using AI To Drive Real Revenue\u003C\u002Fa> – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fericosiu\" target=\"_blank\">Eric Siu\u003C\u002Fa> & \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fneilkpatel\" target=\"_blank\">Neil Patel\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>6. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=zKrjlaSiIDg\" target=\"_blank\">NEW: Email Marketing: Test This, Not That\u003C\u002Fa> – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fschwedelson\" target=\"_blank\">Jay Schwedelson\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>5. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FreckxC2Ra9K7vOs1F\" target=\"_blank\">HubSpot Admin Pro Tips: Hidden Gems and Advanced Techniques\u003C\u002Fa> – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkyleanthonyjepson\" target=\"_blank\">Kyle Jepson\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>4. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=1vycoQTCVm4\" target=\"_blank\">AI Email That Converts—Without Sounding Like a Robot\u003C\u002Fa> – \u003Ca href=\"https:\u002F\u002Ffr.linkedin.com\u002Fin\u002Fariechtwilson\" target=\"_blank\">Ari Echt-Wilson\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>3. Content That Scales Your Impact, Not Your Output – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsberchman\u002F\" target=\"_blank\">Scott Berchman\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fandibricklin\u002F\" target=\"_blank\">Andi Bricklin\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Frachelousley\u002F\" target=\"_blank\">Rachel Ousley\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Flibbyrodney\" target=\"_blank\">Libby Rodney\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>2. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=-cKqb4CVzyE\" target=\"_blank\">HubSpot Admin Essentials: Core Features Every Admin Should Master\u003C\u002Fa> – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkyleanthonyjepson\" target=\"_blank\">Kyle Jepson\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>1. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=1YwSHwGM8ws\" target=\"_blank\">HubSpot Spotlight\u003C\u002Fa> – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fyaminirangan\" target=\"_blank\">Yamini Rangan\u003C\u002Fa> & \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkarenng2\">Karen Ng\u003C\u002Fa>\u003C\u002Fdiv>",{"large":45008},{"lineHeight":42818,"height":42819,"marginTop":43146},{"blocks":45010},[45011],{"@type":118,"@version":119,"id":45012,"component":45013},"builder-91656ee7c4d840a6a598f5261e2c3328",{"name":45014,"options":45015,"isRSC":130},"Blog Image Carousel",{"carouselCards":45016},[45017,45021,45025,45029,45033,45037,45041,45045,45049,45053],{"image":45018,"caption":66},{"src":45019,"alt":45020},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F720e6bea3aac401d8267da3578c969a9","Endless Customers: How to Build a Brand That’s Built to Last – Marcus Sheridan",{"image":45022,"caption":66},{"src":45023,"alt":45024},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe9e78d5c3b654e948b0d0bda425a239a"," Counterintuitive Tactics Smart Marketers Can Exploit – Nancy Harhut",{"image":45026,"caption":66},{"src":45027,"alt":45028},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4f0229f098aa47289dc9f2f0c7f99d90","Zero-Click SEO Conversion Strategies: AI and Google Search – Dale Bertrand",{"image":45030,"caption":66},{"src":45031,"alt":45032},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ffafa592bd64a4817855e5237b5fc698e","How We're Actually Using AI To Drive Real Revenue – Eric Siu & Neil Patel",{"image":45034,"caption":66},{"src":45035,"alt":45036},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe5373e8f8db94cf4bd36a45ab18b95ef","NEW: Email Marketing: Test This, Not That – Jay Schwedelson",{"image":45038,"caption":66},{"src":45039,"alt":45040},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F13f7ba51c77a472c9cb85e23c3bdbce3","HubSpot Admin Pro Tips: Hidden Gems and Advanced Techniques – Kyle Jepson",{"image":45042,"caption":66},{"src":45043,"alt":45044},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F98a43281b3be4171a2ebf56d66b63569","AI Email That Converts—Without Sounding Like a Robot – Ari Echt-Wilson",{"image":45046,"caption":66},{"src":45047,"alt":45048},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9b4abd66373246f799daac18c0211bce"," Content That Scales Your Impact, Not Your Output – Scott Berchman, Andi Bricklin, Rachel Ousley, Libby Rodney",{"image":45050,"caption":66},{"src":45051,"alt":45052},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa8d87068204c4de683ad15e6936d61b5","HubSpot Admin Essentials: Core Features Every Admin Should Master – Kyle Jepson",{"image":45054,"caption":66},{"src":45055,"alt":45056},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fcd8d5ad786964e51a35ce33b4586cf46","HubSpot Spotlight – Yamini Rangan & Karen Ng",{"@type":118,"@version":119,"id":45058,"properties":45059,"meta":45061,"component":45063,"responsiveStyles":45066},"builder-2562a3ceb62d46668803126dc58655b7",{"id":45060},"breakout-superstars",{"previousId":45062},"builder-e3d80d81725c49bfaed01795570cbf90",{"name":42813,"options":45064,"isRSC":128},{"text":45065},"\u003Ch4>Breakout Superstars: The 5 Highest-Rated Sessions\u003C\u002Fh4>\u003Cp>We love data-backed insights and so does the INBOUND community. These breakout sessions attracted a crowd and delivered, earning top marks in attendee ratings.\u003C\u002Fp>",{"large":45067},{"lineHeight":42818,"height":42819,"marginTop":42821},{"@type":118,"@version":119,"id":45069,"component":45070},"builder-d658aae08ce644379ad5a07182d1c82d",{"name":42840,"options":45071,"isRSC":130},{"space":13011,"columns":45072,"stackColumnsAt":42879},[45073,45082],{"blocks":45074},[45075],{"@type":118,"@version":119,"id":45076,"component":45077,"responsiveStyles":45080},"builder-58055221ce894ef3a22493c01da8023f",{"name":42813,"options":45078,"isRSC":128},{"text":45079},"\u003Cspan style=\"font-size: 17.008px; font-weight: 300; letter-spacing: 0.34px;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.34px;\">The 5 Highest-Rated Breakout Sessions of INBOUND 2025:\u003Cbr>\u003C\u002Fspan>\u003Cbr>5. AEO for the CMO: An Actionable Maturity Model – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgyalif\">Guy Yalif\u003C\u002Fa> (4.87)\u003Cbr>\u003C\u002Fspan>\u003Cbr style=\"font-weight: 300; font-size: 17.008px; letter-spacing: 0.34px;\">\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">4. Teardown Live! Sales Navigator InMail – \u003Ca href=\"https:\u002F\u002Fuk.linkedin.com\u002Fin\u002Fdanieldisney\" target=\"_blank\">Daniel Disney\u003C\u002Fa> (4.88)\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">3. 2025 B2B Trends for the Contrarian Marketer – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ftyronaheath\">Tyrona Heath\u003C\u002Fa> (4.9)\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">2. \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=vxyTB3OnUDw\" target=\"_blank\">NEW: Email Marketing: Test This, Not That\u003C\u002Fa> – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fschwedelson\" target=\"_blank\">Jay Schwedelson\u003C\u002Fa> (4.98)\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"text-align: inherit;\">\u003Cspan>1\u003C\u002Fspan>\u003Cfont color=\"rgba(0, 0, 0, 0)\">\u003Cspan style=\"font-size: 1.063rem; letter-spacing: 0.02125rem;\">. \u003C\u002Fspan>\u003C\u002Ffont>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=-cKqb4CVzyE\" target=\"_blank\" style=\"text-decoration-thickness: initial; text-decoration-style: initial;\">HubSpot Admin Essentials: Core Features Every Admin Should Master\u003C\u002Fa> \u003C\u002Fspan>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">– \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkyleanthonyjepson\" target=\"_blank\">Kyle Jepson \u003C\u002Fa>(5.0)\u003C\u002Fspan>",{"large":45081},{"lineHeight":42818,"height":42819,"marginTop":43146},{"blocks":45083},[45084],{"@type":118,"@version":119,"id":45085,"component":45086},"builder-929c3cfa5c304c2eb1ea320fa80aecca",{"name":45014,"options":45087,"isRSC":130},{"carouselCards":45088},[45089,45093,45097,45101,45104],{"image":45090,"caption":66},{"src":45091,"alt":45092},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdfb2cc00983e4dd994e89cc36f13346c","AEO for the CMO: An Actionable Maturity Model – Guy Yalif",{"image":45094,"caption":66},{"src":45095,"alt":45096},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc7db96912e9f46d480a59df48e2dd159","Teardown Live! Sales Navigator InMail – Daniel Disney",{"image":45098,"caption":66},{"src":45099,"alt":45100},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F02a039d261904f1c9fef3f40a2648ff2","2025 B2B Trends for the Contrarian Marketer – Tyrona Heath",{"image":45102,"caption":66},{"src":45103,"alt":45036},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9554e6753b9e4493abdd0830d911bb39",{"image":45105,"caption":66},{"src":45106,"alt":45107},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fbc2237552d624ae6baedf8a4c5b221c5","HubSpot Admin Essentials – Kyle Jepson",{"@type":118,"@version":119,"id":45109,"properties":45110,"component":45112,"responsiveStyles":45115},"builder-b1cc71e30728455c9fe3fe21e7e98ce0",{"id":45111},"rising-stars",{"name":42813,"options":45113,"isRSC":128},{"text":45114},"\u003Ch4>Rising Stars: The First-Time Speakers Who Absolutely Crushed It\u003C\u002Fh4>\u003Cp>Talk about making an entrance. Every year, new voices step onto the INBOUND stage and every year, they bring fresh energy, new ideas, and powerful perspectives. These first-time speakers delivered some of the highest rated sessions at INBOUND 2025:\u003C\u002Fp>",{"large":45116},{"lineHeight":42818,"height":42819,"marginTop":42821},{"@type":118,"@version":119,"id":45118,"component":45119},"builder-2b6965add1ee4120bd9c775b5d114a83",{"name":42840,"options":45120,"isRSC":130},{"space":13011,"columns":45121,"stackColumnsAt":42879},[45122,45131],{"blocks":45123},[45124],{"@type":118,"@version":119,"id":45125,"component":45126,"responsiveStyles":45129},"builder-5146f5bb07804c3ea81f308ef46aab8a",{"name":42813,"options":45127,"isRSC":128},{"text":45128},"\u003Cp>\u003Cstrong>Highest Rated Sessions from First-time Speakers \u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>The TwoEleven Matrix™: Solving the Marketing Memory Problem – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Femmakuhlpitts\" target=\"_blank\">Emma Pitts\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Drive CRM Adoption With Gamification and Behavioral Science – \u003Ca href=\"https:\u002F\u002Fuk.linkedin.com\u002Fin\u002Frebecca-harris-13222681\" target=\"_blank\">Rebecca Harris\u003C\u002Fa>\u003C\u002Fli>\u003Cli>HubSpot Sales, Unfiltered – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrendalandofridman\" target=\"_blank\">Brenda Lando Fridman\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Frhodestyler\u002F\" target=\"_blank\">Tyler Rhodes\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwilliam-o-toole-04aab445\u002F\" target=\"_blank\">Will O’Toole\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fktkell\u002F\" target=\"_blank\">Katie Walsh\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Interactive Workflow Automation LIVE! – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwilldeperi\u002F\" target=\"_blank\">Will DePeri\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falexiseaglin\" target=\"_blank\">Alexis Eaglin\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ftylersamanisprunk\" target=\"_blank\">Tyler Samani-Sprunk\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falischwanke\" target=\"_blank\">Ali Schwanke\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Beyond Acquisition: Turning Users Into Lifelong Customers – \u003Ca href=\"https:\u002F\u002Fca.linkedin.com\u002Fin\u002Fenriquehoyos\" target=\"_blank\">Enrique Hoyos\u003C\u002Fa>\u003C\u002Fli>\u003Cli>No More Pilots: The Insider Playbook for Shipping AI Agents – \u003Ca href=\"https:\u002F\u002Fca.linkedin.com\u002Fin\u002Fslvnperron\" target=\"_blank\">Sylvain Perron\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Centering Culture in the Future of AI – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ferinreddick\">Erin Reddick\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>",{"large":45130},{"lineHeight":42818,"height":42819},{"blocks":45132},[45133],{"@type":118,"@version":119,"id":45134,"component":45135},"builder-46fbe1ba09754a958fb2b24bdeae9d86",{"name":45014,"options":45136,"isRSC":130},{"carouselCards":45137},[45138,45142,45146,45150,45154,45158,45162],{"image":45139,"caption":66},{"src":45140,"alt":45141},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fabf3194dfd184914bbba52e9057d1f4a","he TwoEleven Matrix™: Solving the Marketing Memory Problem – Emma Pitts",{"image":45143,"caption":66},{"src":45144,"alt":45145},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F169069021988401089c3ab9c3126e2c4","Drive CRM Adoption With Gamification and Behavioral Science – Rebecca Harris",{"image":45147,"caption":66},{"src":45148,"alt":45149},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4b902b11d5654022a5df0fbaae71654b","HubSpot Sales, Unfiltered – Brenda Lando Fridman, Tyler Rhodes, Will O’Toole, Katie Walsh",{"image":45151,"caption":66},{"src":45152,"alt":45153},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ffa8aa85e56dc407d94f966e00658b3e3","Interactive Workflow Automation LIVE! – Will DePeri, Alexis Eaglin, Tyler Samani-Sprunk, Ali Schwanke",{"image":45155,"caption":66},{"src":45156,"alt":45157},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F78bc0c7402fe44f4a5422a7fe0b8fd80","Beyond Acquisition: Turning Users Into Lifelong Customers – Enrique Hoyos",{"image":45159,"caption":66},{"src":45160,"alt":45161},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F105742ba20ab4980a34bf1b0c23ea7e0","No More Pilots: The Insider Playbook for Shipping AI Agents – Sylvain Perron",{"image":45163,"caption":66},{"src":45164,"alt":45165},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff76b74a7d469450e9d2cdf5e254a1487","Centering Culture in the Future of AI – Erin Reddick",{"@type":118,"@version":119,"id":45167,"properties":45168,"component":45170,"responsiveStyles":45173},"builder-a4deac8d84424ca09f6c7212668713f1",{"id":45169},"community-favorites",{"name":42813,"options":45171,"isRSC":128},{"text":45172},"\u003Ch4>Community Favorites: The 5 Highest-Rated Meetups\u003C\u002Fh4>\u003Cp>This is what makes INBOUND special: the networking, connections, and meaningful conversations. These Meetups earned top marks from the community, reminding us why showing up IRL is so worth it.\u003C\u002Fp>",{"large":45174},{"lineHeight":42818,"height":42819,"marginTop":42821},{"@type":118,"@version":119,"id":45176,"component":45177},"builder-486bfe18248f4050a1b0e21db4153146",{"name":42840,"options":45178,"isRSC":130},{"space":13011,"columns":45179,"stackColumnsAt":42879},[45180,45189],{"blocks":45181},[45182],{"@type":118,"@version":119,"id":45183,"component":45184,"responsiveStyles":45187},"builder-56b6b92f19254ab79c581679addf29e5",{"name":42813,"options":45185,"isRSC":128},{"text":45186},"\u003Cdiv>\u003Cspan style=\"font-weight: 600; letter-spacing: 0.34px; font-size: 17.008px;\">5 Highest-Rated Meetups at INBOUND 2025:\u003Cbr>\u003C\u002Fspan>\u003Cbr>5. My First Million for Founders and Builders – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fshaanpuri\" target=\"_blank\">Shaan Puri\u003C\u002Fa> (4.88)\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>4. Community Champions and HUG Leaders – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgabherrera\" target=\"_blank\">Gabrielle Herrera\u003C\u002Fa> & \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Foscaralexanderrobles\u002F\" target=\"_blank\">Oscar Robles\u003C\u002Fa> (4.88)\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>3. Networking for The Spot Community – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fshana-sumers\u002F\" target=\"_blank\">Shana Sumers\u003C\u002Fa> (4.92)\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>2. Sales Pros Growing With Skill and Community – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjenspencer\" target=\"_blank\">Jen Spencer\u003C\u002Fa> & \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fscoremoresales\" target=\"_blank\">Lori Richardson\u003C\u002Fa> (5.0)\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>1. Out at INBOUND – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmandy-thompson-digital-reach\u002F\">Mandy Thompson\u003C\u002Fa> (5.0)\u003C\u002Fdiv>",{"large":45188},{"lineHeight":42818,"height":42819,"marginTop":43146},{"blocks":45190},[45191],{"@type":118,"@version":119,"id":45192,"component":45193},"builder-72f08f241dcf40a8b839482c40541c10",{"name":45014,"options":45194,"isRSC":130},{"carouselCards":45195},[45196,45200,45204,45208,45212],{"image":45197,"caption":66},{"src":45198,"alt":45199},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6495afaae4a44217a60ea7e4c0fb53f1","My First Million for Founders and Builders – Shaan Puri",{"image":45201,"caption":66},{"src":45202,"alt":45203},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fac67c532c5cf40c2af1748ee595892bd","Community Champions and HUG Leaders – Gabrielle Herrera & Oscar Robles",{"image":45205,"caption":66},{"src":45206,"alt":45207},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4d6e5eab11604d44bb4fde4cf8d606ac","Networking for The Spot Community – Shana Sumers",{"image":45209,"caption":66},{"src":45210,"alt":45211},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9069eddb5b154ff88ea4c4c0dd267b66","Sales Pros Growing With Skill and Community – Jen Spencer & Lori Richardson",{"image":45213,"caption":66},{"src":45214,"alt":45215},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2071d897aab84e99834d7d157878bb70","Out at INBOUND – Mandy Thompson",{"@type":118,"@version":119,"id":45217,"component":45218},"builder-c1b777478dad4e4c8966fe35cd606b59",{"name":42840,"options":45219,"isRSC":130},{"space":13011,"columns":45220,"stackColumnsAt":42879},[45221],{"blocks":45222},[45223,45243,45289,45296],{"@type":118,"@version":119,"id":45224,"component":45225,"responsiveStyles":45241},"builder-cb6f85c5fc1645a2a3cf089ae501f85c",{"name":42840,"options":45226,"isRSC":130},{"columns":45227,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[45228],{"blocks":45229},[45230],{"@type":118,"@version":119,"id":45231,"properties":45232,"meta":45234,"component":45236,"responsiveStyles":45239},"builder-6807508cb9b84e049b9e875e63becb66",{"id":45233},"hidden-gems",{"previousId":45235},"builder-1b11dcaddb434939875f294f44aa6d85",{"name":42813,"options":45237,"isRSC":128},{"text":45238},"\u003Ch4>Hidden Gems: 5 Lesser-Known Sessions with Highest Ratings\u003C\u002Fh4>\u003Cp>INBOUND’s best-kept secrets: these sessions flew under the radar but delivered big value.\u003C\u002Fp>",{"large":45240},{"lineHeight":42818,"height":42819,"marginTop":42821},{"large":45242},{"position":154},{"@type":118,"@version":119,"id":45244,"component":45245},"builder-21d923d810a5486aae81c7458cd34a9a",{"name":42840,"options":45246,"isRSC":128},{"columns":45247,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[45248,45260],{"blocks":45249},[45250],{"@type":118,"@version":119,"id":45251,"meta":45252,"component":45254,"responsiveStyles":45257},"builder-be5e504730fa4fe3a095731b0f67a064",{"previousId":45253},"builder-a6ca2b0a7dee46b6a5fbec7d0a700f19",{"name":42813,"options":45255,"isRSC":128},{"text":45256},"\u003Cdiv>\u003Cstrong>5 Lesser-Known Sessions with Highest Ratings at INBOUND 2025: \u003Cbr>\u003C\u002Fstrong>\u003Cbr>5. Redefining Your Role in the Age of AI – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fshawndavidgoodin\u002F\" target=\"_blank\">Shawn Goodin\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>4. Stop Fighting Resistance—Start Using It – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmarcsirkin\u002F\" target=\"_blank\">Marc Sirkin\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>3. The Scale Delusion: Is Personal Touch Dead? – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fevanhamilton\" target=\"_blank\">Evan Hamilton\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>2. Max Your ELUs: Events That Lead With Energy – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fqueenofevents\" target=\"_blank\">Dahlia El Gazzar\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>1. Spark Studio Session 1 – \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcosgroverick\u002F\" target=\"_blank\">Rick Cosgrove\u003C\u002Fa> & \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsarah-spliethoff-2b777716\">Sarah Spliethoff\u003C\u002Fa>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>",{"large":45258},{"lineHeight":42818,"height":42819,"marginTop":45259},"00px",{"blocks":45261},[45262],{"@type":118,"@version":119,"id":45263,"meta":45264,"component":45266},"builder-24a1ff272d19443a83dfd5f465f46500",{"previousId":45265},"builder-b1cfc5bdda8b4a73b43aaf7c14bd1376",{"name":45014,"options":45267,"isRSC":130},{"carouselCards":45268},[45269,45273,45277,45281,45285],{"image":45270,"caption":66},{"src":45271,"alt":45272},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5a87cd046b4b46f29a3c08ebb736dc60","Redefining Your Role in the Age of AI – Shawn Goodin",{"image":45274,"caption":66},{"src":45275,"alt":45276},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F980b9d6178cf472c952bdbb9d53fb6f7","Stop Fighting Resistance—Start Using It – Marc Sirkin",{"image":45278,"caption":66},{"src":45279,"alt":45280},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8775633d22084fccbe75cc62d2c5b152","The Scale Delusion: Is Personal Touch Dead? – Evan Hamilton",{"image":45282,"caption":66},{"src":45283,"alt":45284},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9ad79dedb45347f8bf8b56ded8746db8","Max Your ELUs: Events That Lead With Energy – Dahlia El Gazzar",{"image":45286,"caption":66},{"src":45287,"alt":45288},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F198b786db0464633beb63df3dc10eaf3","Spark Studio Session 1 – Rick Cosgrove & Sarah Spliethoff",{"@type":118,"@version":119,"id":45290,"component":45291,"responsiveStyles":45294},"builder-85c4003da30b4df3be19b69a7e91e1dc",{"name":42813,"options":45292,"isRSC":128},{"text":45293},"\u003Ch4 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">What This Tells Us About 2026\u003C\u002Fh4>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you’re reading between the lines, here’s what the INBOUND 2025 top sessions tell us about where we’re headed:\u003C\u002Fp>\u003Cul>\u003Cli>Focused content and tactical education are thriving\u003C\u002Fli>\u003Cli>Real-world application beats high-level theory\u003C\u002Fli>\u003Cli>Community experiences are becoming more central, not less\u003C\u002Fli>\u003Cli>Fresh voices are building the future of business and the INBOUND stages\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">It may be a wrap on INBOUND 2025, but we’re already building big things for 2026. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=best%20of%20inbound25\" style=\"text-decoration-thickness: initial; text-decoration-style: initial;\">Join us back in Boston\u003C\u002Fa>, September 16-18.\u003C\u002Fp>",{"large":45295},{"lineHeight":42818,"height":42819,"marginTop":42821},{"@type":118,"@version":119,"id":45297,"component":45298},"builder-5614ab6789eb43499cf4d66e4e8faa2f",{"name":42933,"options":45299,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":45301,"@type":118,"tagName":174,"properties":45302,"responsiveStyles":45303},"builder-pixel-s3nseogz6s",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":45304},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":45306},{"path":66,"query":45307},{},{},1775583964965,1765823773638,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-best-of-inbound-2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fca235d406ac747c59404cf6ad4b6b273",[],{"lastPreviewUrl":45315,"hasLinks":13,"componentsUsed":45316,"kind":74,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-best-of-inbound-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=133c4d267d194483a6e9fc79093fd3d9&builder.overrides.133c4d267d194483a6e9fc79093fd3d9=133c4d267d194483a6e9fc79093fd3d9&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Image Carousel":642},{"createdDate":45318,"id":45319,"name":45320,"modelId":42782,"published":100,"query":45321,"data":45324,"variations":45379,"lastUpdated":45380,"firstPublished":45381,"previewUrl":45382,"testRatio":141,"screenshot":45383,"createdBy":190,"lastUpdatedBy":190,"folders":45384,"meta":45385,"rev":43192},1765375984601,"c51b77bbe3bc46e2aefb2fc84c91916a","The Best Gift You Can Give Your Team This Holiday? Growth at INBOUND 2026",[45322],{"@type":103,"property":104,"operator":105,"value":45323},"\u002Fblog\u002Fgift-of-growth-inbound-2026",{"description":45325,"author":45326,"excerpt":45327,"image":45328,"title":45329,"themeId":13,"category":43543,"environment":42800,"datePublished":45330,"imageAltText":43831,"blocks":45331,"url":45323,"state":45376},"Celebrate your team’s 2025 wins by investing in their 2026 growth. Learn why INBOUND is a smart, meaningful way to use your end-of-year budget.",{"@type":72,"id":42805,"model":42806},"Celebrate your team’s 2025 wins by investing in their future at INBOUND 2026.\n\nYou did a lot this year. So did your team. Maybe you launched a new product, rebuilt a process, hit a big number, or tackled AI integration and lived to tell the tale. So before the books close and the calendars flip, let’s ask a better question than “what’s left in the budget?”\n\nLet’s ask: “How can we celebrate the team that made this year work and set them up to grow even more next year?”\n\nThe answer: send them to INBOUND 2026.\n\nIf you’re looking for smart end-of-year budget ideas that feel like a reward and function like a strategy, this is it.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5643c8eb2eeb43f5bb4eaa5b77f6f2d0","The Best Gift for Your Team This Holiday? INBOUND 2026 Growth",1765173600000,[45332,45339,45344,45352,45359,45367,45371],{"@type":118,"@version":119,"id":45333,"component":45334,"responsiveStyles":45337},"builder-6e3573b07a8b4b80a881366c78a45e47",{"name":42813,"options":45335,"isRSC":128},{"text":45336},"\u003Cp>Celebrate your team’s 2025 wins by investing in their future at INBOUND 2026. \u003C\u002Fp>\u003Cp>You did a lot this year. So did your team. Maybe you launched a new product, rebuilt a process, hit a big number, or tackled AI integration and lived to tell the tale. So before the books close and the calendars flip, let’s ask a better question than “what’s left in the budget?”\u003C\u002Fp>\u003Cp>Let’s ask: “How can we celebrate the team that made this year work and set them up to grow even more next year?”\u003C\u002Fp>\u003Cp>The answer: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=eoy\">send them to INBOUND 2026\u003C\u002Fa>. \u003C\u002Fp>\u003Cp>If you’re looking for smart end-of-year budget ideas that feel like a reward and function like a strategy, this is it. \u003C\u002Fp>",{"large":45338},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":45340,"component":45341},"builder-21a479ab6f3e4511a934329bce88693b",{"name":43431,"options":45342,"isRSC":130},{"quote":45343},"“INBOUND is a GREAT event. I always bring a large team and we walk away with a ton of new ideas, actionable insights, and things we can work toward in the coming year.” — Jessica G., Marketing Director, 2025 INBOUND Attendee ",{"@type":118,"@version":119,"id":45345,"component":45346,"responsiveStyles":45349},"builder-c526b91105934284b7b43e3d95af0fd3",{"name":42813,"options":45347,"isRSC":128},{"text":45348},"\u003Ch4>Why Should I Use My Year-End Budget on INBOUND?\u003C\u002Fh4>\u003Cp>December is a natural moment to look back. And if you’re a team leader, it’s also your opportunity to look forward with intention.\u003C\u002Fp>\u003Cp>Your team delivered. Now it’s your turn to invest in their development, deepen their alignment, and give them an experience that says: “We see you. Let’s keep growing.”\u003C\u002Fp>\u003Cp>When you use your year-end budget to build on your team’s momentum, you’re celebrating what they’ve done while helping them stay committed to what comes next. Plus, at $1,199, General Admission tickets are currently at the lowest price for the rest of the year. \u003Cbr>\u003Cspan style=\"color: inherit; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"color: inherit; text-align: inherit;\">\u003Cspan style=\"letter-spacing: -0.03rem;\">What Makes INBOUND 2026 a Strategic Growth Investment?\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">INBOUND is a high-impact professional development experience designed to help teams grow together and move faster with confidence when they return to work.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">What your team will gain:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Actionable learning, not just inspiration: \u003C\u002Fstrong>Think frameworks, playbooks, and real takeaways they can use Day 1 back at the office.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>A cross-functional experience: \u003C\u002Fstrong>Marketing, Sales, CX, RevOps, Ops…INBOUND brings these worlds together in ways that prompt true collaboration.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Time to connect and reset: \u003C\u002Fstrong>With each other as a team.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Your team will leave Boston more energized and more inspired and that impact lasts far beyond the week. Giving your team tickets to INBOUND 2026 is a signal that says:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cul>\u003Cli>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">We care about your growth.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">We’re committed to your success.\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">And we’re making space for you to learn, connect, and lead with confidence.\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fp>",{"large":45350,"small":45351},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":45353,"component":45354,"responsiveStyles":45357},"builder-b50d92b7278c445e9a43ef4973784818",{"name":42848,"options":45355,"isRSC":130},{"image":45356,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc24b8d156f5046b1ac80fbd9722be811",{"large":45358},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":43146},{"@type":118,"@version":119,"id":45360,"component":45361,"responsiveStyles":45364},"builder-60e7195667434ecda902fd3c3492d833",{"name":42813,"options":45362,"isRSC":128},{"text":45363},"\u003Ch4>How to Maximize Your EOY Budget with INBOUND\u003C\u002Fh4>\u003Cp>If you’re bringing a group of 10 or more, are a student or educator, or work in nonprofit, here’s how to get more from your investment:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Group Discount:\u003C\u002Fstrong> Bringing a crew of 10 or more people? You’ll automatically save 15% on General Admission tickets at checkout when you select the Group Discount ticket option.\u003C\u002Fli>\u003Cli>\u003Cstrong>Nonprofit Discount\u003C\u002Fstrong>: Part of a mission-driven organization? Email \u003Ca href=\"mailto:help@inbound.com\" rel=\"noopener noreferrer\">help@inbound.com\u003C\u002Fa> to access 20% off General Admission.\u003C\u002Fli>\u003Cli>\u003Cstrong>Student & Educator Discount\u003C\u002Fstrong>: We offer 10% off for students and educators with a valid school or university email. Just reach out to \u003Ca href=\"mailto:help@inbound.com\" rel=\"noopener noreferrer\">help@inbound.com\u003C\u002Fa> to get started.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Pro tip: General admission tickets are currently at Tier 1 pricing ($1,199) and the lowest they’ll be for the rest of the year, so the earlier you buy, the more you save.\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"color: inherit; font-size: 1.063rem; text-align: inherit;\">\u003Cspan style=\"letter-spacing: -0.03rem;\">Ready to Close the Year on a High Note?\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">There’s still have time to make a year-end decision that feels like a reward  and functions like a strategy. Celebrate the progress your team made in 2025. Fuel the growth they’ll drive in 2026.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">And set the tone for what’s possible together.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?utm_source=inbound&utm_medium=blog&utm_campaign=eoy\">👉 Explore ticket options and team bundles\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>",{"large":45365,"small":45366},{"lineHeight":42818,"height":42819,"marginLeft":43384},{"marginBottom":42821},{"@type":118,"@version":119,"id":45368,"component":45369},"builder-1c191dee252343f68251146b996e832d",{"name":42933,"options":45370,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":45372,"@type":118,"tagName":174,"properties":45373,"responsiveStyles":45374},"builder-pixel-cdiiw5135ve",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":45375},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":45377},{"path":66,"query":45378},{},{},1775583995981,1765399303321,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fgift-of-growth-inbound-2026","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc4a07a878286481a813b59b54e73eb73",[],{"lastPreviewUrl":45386,"componentsUsed":45387,"hasLinks":13,"kind":74,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fgift-of-growth-inbound-2026?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=c51b77bbe3bc46e2aefb2fc84c91916a&builder.overrides.c51b77bbe3bc46e2aefb2fc84c91916a=c51b77bbe3bc46e2aefb2fc84c91916a&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Quote":141},{"createdDate":45389,"id":45390,"name":45391,"modelId":42782,"published":100,"query":45392,"data":45395,"variations":45495,"lastUpdated":45496,"firstPublished":45497,"previewUrl":45498,"testRatio":141,"screenshot":45499,"createdBy":190,"lastUpdatedBy":190,"folders":45500,"meta":45501,"rev":43192},1764793801038,"06a19e5b9e4d42a98a9b887e93ce91f6","The 3 Laws of Go-to-Market Strategy from Clay’s Varun Anand",[45393],{"@type":103,"property":104,"operator":105,"value":45394},"\u002Fblog\u002Fthe-3-laws-of-go-to-market-strategy-from-clays-varun-anand",{"category":43411,"environment":42800,"datePublished":45396,"imageAltText":45397,"themeId":13,"tags":45398,"excerpt":45400,"image":45401,"title":45391,"description":45402,"author":45403,"blocks":45404,"url":45394,"state":45492},1764565200000,"Varun Anand at INBOUND 2025",[45399],"GTM","Everyone’s talking about AI agents and workflow automation, but at INBOUND 2025, Varun Anand, co-founder of Clay, brought the conversation back to what really drives growth: go-to-market strategy.\n\nOnly this time, he reframed the fundamentals through a new lens as: The Three Laws of GTM Physics.\n\nWhat actually powers sustainable, scalable growth in the AI age? Turns out, it’s about adopting a new operating system for how you grow. If you're leading a startup, owning revenue, or shaping B2B strategy, this framework will help you build a growth engine for speed, differentiation, and scale.\n\nLet’s break it down.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3e27321292844c1c86ba26ef555ad2b7","At INBOUND 2025, Clay’s co-founder Varun Anand shared his 3 laws of GTM physics and why scalable growth in the AI era comes down to speed, reinvention, and unique insight.",{"@type":72,"id":42805,"model":42806},[45405,45414,45419,45426,45431,45438,45443,45450,45457,45465,45470,45478,45483,45487],{"@type":118,"@version":119,"id":45406,"component":45407,"responsiveStyles":45410},"builder-582832b8afd9446d9864f4c0b9300ba3",{"name":42813,"options":45408,"isRSC":128},{"text":45409},"\u003Cdiv>\u003Cspan style=\"letter-spacing: 0.45px;\">Everyone’s talking about AI agents and workflow automation, but at INBOUND 2025, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fvaanand\u002F\" target=\"_blank\">Varun Anand\u003C\u002Fa>, co-founder of Clay, brought the conversation back to what really drives growth: go-to-market strategy.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Only this time, he reframed the fundamentals through a new lens as: The Three Laws of GTM Physics.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>What actually powers sustainable, scalable growth in the AI age? Turns out, it’s about adopting a new operating system for how you grow. If you're leading a startup, owning revenue, or shaping B2B strategy, this framework will help you build a growth engine for speed, differentiation, and scale.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Let’s break it down.\u003Cbr>\u003Cbr>\u003Cdiv>\u003Cbr>\u003Ch4>The Three Laws of Go-To-Market Physics\u003C\u002Fh4>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003Cb>Law #1: Find Your Unique Advantage\u003C\u002Fb>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\"You win when you know something about your customers that no one else does,\" Anand stressed.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>He calls this concept go-to-market alpha: a unique, actionable insight that lets you reach the right customer at exactly the right time.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Most companies rely on what he references as commodity targeting. They're sending generic messages at generic times, with no real understanding of urgency or context. To stand out, you need sharper signals and specific data points that reveal when a customer truly needs what you offer.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Take Anand’s example: if he were running a cookie business in New York, a key signal might be the moment private equity acquires Levain Bakery. Why? Because PE buyouts often lead to cost-cutting that erodes product quality, creating an opening to win over disappointed customers.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Your job is finding your version of that signal.\u003C\u002Fdiv>\u003C\u002Fdiv>",{"large":45411,"small":45413},{"lineHeight":42818,"height":42819,"marginTop":45412},"1px",{"marginBottom":42821},{"@type":118,"@version":119,"id":45415,"component":45416},"builder-87846ae6eac647fbad9d752b83101563",{"name":43431,"options":45417,"isRSC":130},{"quote":45418}," “Each time you refine your targeting to beat your competitors with something like this, you're obeying that first law.” — Varun Anand",{"@type":118,"@version":119,"id":45420,"component":45421,"responsiveStyles":45424},"builder-d373b116375a46f4afac2e41d4a945d8",{"name":42813,"options":45422,"isRSC":128},{"text":45423},"\u003Cp>\u003Cstrong>Law #2: No Creative Advantage Lasts Forever\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>AI tools can compress campaign timelines, but they also make it easier for competitors to copy your playbook. AI accelerates that lifecycle.\u003C\u002Fp>\u003Cp>Anand compared it to the career arc of Taylor Swift: constant reinvention is what keeps her ahead. In marketing terms, that means new channels, new positioning, new campaign formats. Especially in AI-saturated channels like LinkedIn, email, and SEO, GTM leaders need to continuously evolve.\u003C\u002Fp>\u003Cp>The winners constantly reinvent themselves with iterative speed that keeps them ahead.\u003C\u002Fp>",{"large":45425},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":45427,"component":45428},"builder-6f6ca748770543e5b299ede083b81868",{"name":43431,"options":45429,"isRSC":130},{"quote":45430},"“No creative advantage is going to last forever because as you scale up a strategy, other people will copy it and then it will stop working.” — Varun Anand",{"@type":118,"@version":119,"id":45432,"component":45433,"responsiveStyles":45436},"builder-e09b3903e06743328fce389045b01c2e",{"name":42813,"options":45434,"isRSC":128},{"text":45435},"\u003Cp>\u003Cstrong>Law #3: Iteration Speed Determines Who Wins\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Success comes to those who experiment, learn, and adapt faster than everyone else. Anand shared some examples of what this looks like in practice: \u003C\u002Fp>\u003Cul>\u003Cli>Canva's GTM team monitors social media posts to identify off-brand content, then reaches out to design heads with proof of the problem and a solution. They're not asking if you have a problem, but showing you that you do (along with a way to fix it).\u003C\u002Fli>\u003Cli>A logistics staffing company used satellite imagery and AI to count parking spots at warehouses which became the best predictor of warehouse size when traditional data didn’t exist.\u003C\u002Fli>\u003Cli>A medical practice software company analyzes insurance payment code changes every 90 days and alerts practices the morning changes go live, with detailed impact breakdowns and templated letters for insurance companies.\u003C\u002Fli>\u003C\u002Ful>",{"large":45437},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":45439,"component":45440},"builder-83f191d96b07442fa3ce2f5f8914d080",{"name":43431,"options":45441,"isRSC":130},{"quote":45442},"\"It's confident, it's creative, it's quick and it's timely.\" — Varun Anand",{"@type":118,"@version":119,"id":45444,"component":45445,"responsiveStyles":45448},"builder-81d001788cb7492c97d9816536b76fa5",{"name":42813,"options":45446,"isRSC":128},{"text":45447},"\u003Ch4>Ask Better Questions. Find Hidden Signals.\u003C\u002Fh4>\u003Cp>\"What do I know about my best customers that no one else does? That is going to be your best predictor for go-to-market success than anything else,\" Anand commented. \u003C\u002Fp>\u003Cp>Start by asking:\u003C\u002Fp>\u003Cul>\u003Cli>What is your best sales rep doing that others aren't?\u003C\u002Fli>\u003Cli>Which customers keep wanting to expand?\u003C\u002Fli>\u003Cli>Where are your prospects having conversations?\u003C\u002Fli>\u003Cli>What's the common thread in your support queue?\u003C\u002Fli>\u003C\u002Ful>\u003Cp>These answers reveal \"hidden signals\", or the insights scattered across your company that become golden when you systematize them.\u003C\u002Fp>",{"large":45449},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":45451,"component":45452,"responsiveStyles":45455},"builder-065f09d36e454c31801315da02c620ce",{"name":42848,"options":45453,"isRSC":130},{"image":45454,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572,"altText":45397},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff161a595aa4e4643a54610936ec9aa21",{"large":45456},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":45458,"component":45459,"responsiveStyles":45462},"builder-88799e1dfb17447b834b0293124196ed",{"name":42813,"options":45460,"isRSC":128},{"text":45461},"\u003Ch4>Three Approaches to AI-Powered GTM\u003C\u002Fh4>\u003Cp>AI can do a lot. But what’s the right way to apply it to go-to-market? Anand broke down the three most common approaches\u003C\u002Fp>\u003Cp>\u003Cstrong>Approach #1\u003C\u002Fstrong>: AI Automates Everything: AI SDR companies promise full automation, but the technology isn't there yet. Plus, it's a black box without flexibility.\u003C\u002Fp>\u003Cp>\u003Cstrong>Approach #2\u003C\u002Fstrong>: AI Improves Every Rep Incrementally: GTM copilots help, but improvements are incremental and training is heavy.\u003C\u002Fp>\u003Cp>\u003Cstrong>Approach #3\u003C\u002Fstrong>: Build Better Workflows (The Winner): Centralize manual research into one ops team that builds systems to auto-detect when customers have burning needs. This approach makes reps better and enables your best reps to do things they never could before.\u003C\u002Fp>\u003Cp>At Clay, Anand shared that reps started building personalized apps for customers instead of doing manual research. \"One person with the right approach can make 50 reps way more effective,\" he highlighted.\u003Cbr>\u003Cspan>\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan>\u003Cspan style=\"letter-spacing: -0.03rem;\">Enter the GTM Engineer\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The most successful companies today are treating go-to-market like a product function, complete with:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Product managers\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Engineers\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">Revenue operations specialists\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Traditional assembly-line GTM structures (SDRs → AEs → RevOps) lead to standardization that kills innovation. Instead, put GTM engineers at the center, working with sales and marketing to test ideas, build systems, and scale what works.\u003C\u002Fspan>\u003C\u002Fp>",{"large":45463,"small":45464},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":45466,"component":45467},"builder-96d073abe782415b84a1f72b0e1c71b5",{"name":43431,"options":45468,"isRSC":130},{"quote":45469},"“We’d like to call them GTM engineers… the role has just exploded since we coined it two years ago.” — Varun Anand",{"@type":118,"@version":119,"id":45471,"component":45472,"responsiveStyles":45475},"builder-ded034fe55ef4943b7ee99e5e8b92f93",{"name":42813,"options":45473,"isRSC":128},{"text":45474},"\u003Cp>Even three-person startups can adopt this mindset. One person can wear the GTM engineer hat, all they need is to have the experimentation mindset.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">There is No Silver Bullet\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Anand didn't offer one super-powered tactic because there isn't one. AI will improve, tools will evolve, but the physics remain: creative advantages don't last forever.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">You can't be wedded to one tool, workflow, or approach because go-to-market isn’t a one-time launch. It’s an always-on system. Invest in your ability to ask the right questions, move fast, and keep experimenting.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Watch Anand's full session below: \u003C\u002Fspan>\u003C\u002Fp>",{"large":45476,"small":45477},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":45479,"component":45480},"builder-b59cf94d4e8c4f1cb80ea12e2fe78bb1",{"name":42825,"options":45481,"isRSC":130},{"videoEmbedCode":45482},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGdHJ-52Kh3k?si=w5sJvM6pAN6tmIJk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":45484,"component":45485},"builder-7a22163803184c08842d6ab04dae19ca",{"name":42933,"options":45486,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":45488,"@type":118,"tagName":174,"properties":45489,"responsiveStyles":45490},"builder-pixel-0z32sziicy5r",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":45491},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":45493},{"path":66,"query":45494},{},{},1775584067377,1764795460237,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-3-laws-of-go-to-market-strategy-from-clays-varun-anand","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F15a9e2a219c64672906d0dc1556deea8",[],{"kind":74,"componentsUsed":45502,"lastPreviewUrl":45503,"hasLinks":13,"hasAutosaves":13},{"Blog Quote":335,"Hubspot Form Embed":141,"Video Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-3-laws-of-go-to-market-strategy-from-clays-varun-anand?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=06a19e5b9e4d42a98a9b887e93ce91f6&builder.overrides.06a19e5b9e4d42a98a9b887e93ce91f6=06a19e5b9e4d42a98a9b887e93ce91f6&builder.options.locale=Default",{"createdDate":45505,"id":45506,"name":45507,"modelId":42782,"published":100,"query":45508,"data":45511,"variations":45571,"lastUpdated":45572,"firstPublished":45573,"previewUrl":45574,"testRatio":141,"screenshot":45575,"createdBy":190,"lastUpdatedBy":190,"folders":45576,"meta":45577,"rev":43192},1763571198302,"164482ffbc074ae5bbdf55b3f67ef058","INBOUND 2026 Cyber Monday Prep Guide: 5 Things to Know",[45509],{"@type":103,"property":104,"operator":105,"value":45510},"\u002Fblog\u002Finbound-2026-cyber-monday-prep-guide-5-things-to-know",{"datePublished":45512,"themeId":13,"imageAltText":45513,"author":45514,"image":45515,"environment":42800,"description":45516,"tags":45517,"excerpt":45518,"title":45507,"category":42788,"blocks":45519,"url":45510,"state":45568},1764046800000,"INBOUND 2026 attendees",{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fbaa461667eb5463da0661dc950e9727b","Save $300 on INBOUND 2026 tickets this Cyber Monday. Use code CYBERMONDAY on December 1 to get 25% off for 24 hours only, while supplies last.",[],"While most people are filling their carts with tech gadgets and holiday deals, there's another smart move you can make this Cyber Monday: investing in something that actually helps your team grow.\n\nStarting December 1 at 10 AM ET, you can grab 25% off INBOUND 2026 General Admission tickets while supplies last (and there will only be a very limited number of tickets available!). That brings the price down to $899.25 (from $1,199) when you use code CYBERMONDAY at checkout.\n\nSo yes, it’s a great deal. But it’s also a chance to use your budget wisely, skip the last-minute scramble, and start next year with something big to look forward to. Here’s why grabbing your ticket now just makes sense.",[45520,45528,45535,45543,45550,45558,45563],{"@type":118,"@version":119,"id":45521,"component":45522,"responsiveStyles":45525},"builder-895cdc294cb743b3b37e948468e68dea",{"name":42813,"options":45523,"isRSC":128},{"text":45524},"\u003Cp>While most people are filling their carts with tech gadgets and holiday deals, there's another smart move you can make this Cyber Monday: investing in something that actually helps your team grow.\u003C\u002Fp>\u003Cp>\u003Cstrong>Starting December 1 at 10 AM ET, you can grab 25% off INBOUND 2026 General Admission tickets \u003C\u002Fstrong>while supplies last (and there will only be a very limited number of tickets available!). That brings the price down to $899.25 (from $1,199) \u003Cstrong>when you use code CYBERMONDAY at checkout\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>So yes, it’s a great deal. But it’s also a chance to use your budget wisely, skip the last-minute scramble, and start next year with something big to look forward to. Here’s why grabbing your ticket now just makes sense.\u003Cbr>\u003Cspan style=\"font-size: 20px; font-weight: 400; letter-spacing: 0px;\">\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"font-size: 20px; font-weight: 400; letter-spacing: 0px;\">1. Why Should I Use my 2025 Budget on INBOUND? \u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">If you’ve still got professional development dollars left in your 2025 budget, INBOUND is one of the easiest (and smartest) ways to put them to good use.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Think of it as investing in exponential team growth. One attendee brings back insights that can elevate entire departments with new frameworks, strategies, and playbooks. Once December 31 hits, that money disappears. But by using it now, you’re locking in an event that will deliver fresh ideas, new skills, and energy for the whole team.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Use that 2025 budget to secure 2026 growth at a 25% discount. Finance will love the smart spending, and your team will thank you for the investment in their development.\u003C\u002Fp>",{"large":45526,"small":45527},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":45529,"component":45530,"responsiveStyles":45533},"builder-bfa6a6362b804e2086b68694d690be0c",{"name":42848,"options":45531,"isRSC":130},{"image":45532,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3c15c90c6dcb42848ce7850e2c9f795c",{"large":45534},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":45536,"component":45537,"responsiveStyles":45540},"builder-a04643d47bef40fbb0d93c7810d338b4",{"name":42813,"options":45538,"isRSC":128},{"text":45539},"\u003Ch4>2. How Much Can I Save this Cyber Monday? \u003C\u002Fh4>\u003Cp>The Cyber Monday offer gives you 25% off INBOUND 2026 General Admission tickets and the best individual rate you’ll see for the rest of the year. With 25% off, you're saving $300 per ticket. Got a team of five? That's $1,500 staying in your budget.\u003C\u002Fp>\u003Cp>This Cyber Monday deal is a one-day thing, and once it’s gone, that pricing’s not coming back.\u003C\u002Fp>\u003Cp>For less than $900 per person, you get three full days of big-name speakers, hands-on sessions, real conversations, and time to actually think about the future of your business\u003C\u002Fp>\u003Cp>Plus, the timing of INBOUND 2026 is perfect. September 16-18 lands right in that Q3 sweet spot. Your 2027 budget planning is rolling, teams are back from summer mode, and you've still got time to put new strategies into play before year-end.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch6 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Ch4>3. What's the Benefit of Buying INBOUND 2026 Tickets Early? \u003C\u002Fh4>\u003Cspan style=\"font-size: 16px; font-weight: 300; letter-spacing: 0.32px;\">Locking in your ticket now saves you money, but it also gives you (and your team) a huge planning head start.\u003C\u002Fspan>\u003C\u002Fh6>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Here’s what early planning means for you:\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">First access to the best selection of hotels at special rates when the hotel booking portal opens in January.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A longer runway to book travel and airfare\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">More time to coordinate with coworkers and map out your event schedule (offsite meetings, client visits, etc)\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A calmer, more organized lead up vs. dealing with last minute logistics\u003C\u002Fli>\u003C\u002Ful>",{"large":45541,"small":45542},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":45544,"component":45545,"responsiveStyles":45548},"builder-83e1ad10651542329f995093c51caa64",{"name":42848,"options":45546,"isRSC":130},{"image":45547,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F175e7460c1e748e5b4852195a121c9a1",{"large":45549},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":45551,"component":45552,"responsiveStyles":45555},"builder-b7d290bc69be48b6935ea3e26a846a50",{"name":42813,"options":45553,"isRSC":128},{"text":45554},"\u003Ch4>4. What if I want to Bring My Team?\u003C\u002Fh4>\u003Cp>Plan smarter and get your team aligned early. Cyber Monday is perfect for locking in individual tickets without waiting for group planning.\u003C\u002Fp>\u003Cp>If you’re part of a larger team, grabbing your own ticket now is a great first step. You’ll beat the rush, avoid pricing increases, and set the tone for others to follow.\u003C\u002Fp>\u003Cp>Need manager approval? \u003Ca href=\"https:\u002F\u002Funbound.hubspot.com\u002Fblog\u002Fconvince-your-boss-letter\" target=\"_blank\">Download our Convince Your Manager template\u003C\u002Fa> to make your case. The earlier you commit, the easier it is to align goals, plan coverage, and show the ROI.\u003C\u002Fp>\u003Cp>And if you’re building a team offsite or department retreat around the event, planning early gives you time to coordinate logistics and maximize your INBOUND experience together.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 20px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">5. What Will I Actually Get Out of INBOUND? \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Solve your 2026 challenges before they become 2027 problems. INBOUND is a three-day experience built to help you stay ahead of industry shifts and connect with other smart, curious professionals.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Whether you’re trying to:\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Make smarter use of AI\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Refresh your go-to-market strategy\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Rebuild alignment between marketing and sales\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Or just get unstuck on something that’s been holding your team back\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">You’ll find speakers, sessions, labs, and workshops designed to help. And don’t underestimate the power of informal conversations; you’ll be surrounded by people who’ve faced the same challenges and are willing to share what they’ve learned.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Quick Details: INBOUND 2026 Cyber Monday Deal\u003C\u002Fspan>\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Sale Opens: December 1, 2025 at 10 AM ET\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Duration: 24 hours only or while supplies last, whichever comes first.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Discount: 25% off General Admission\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Price: $899.25 (Regular: $1,199)\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Code: CYBERMONDAY\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Location: Boston, MA\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Event Dates: September 16–18, 2026\u003C\u002Fli>\u003C\u002Ful>\u003Ch6 style=\"font-size: 20px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cbr>\u003Ch4>TL;DR: Why INBOUND 2026 is a Smart Cyber Monday Move \u003C\u002Fh4>\u003C\u002Fh6>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">✅ Use your 2025 budget before it expires\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">✅ Save $300 with the best price for the rest of the year\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">✅ Skip last-minute stress and plan ahead\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">✅ Come back with strategies that make a difference\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Set your reminder. Mark your calendar. On December 1 at 10 AM ET, head to the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"color: rgb(70, 6, 43);\">register page\u003C\u002Fa>, use code \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">CYBERMONDAY\u003C\u002Fspan>, and grab your ticket while supplies last.\u003C\u002Fp>",{"large":45556,"small":45557},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":45559,"component":45560},"builder-be04e69f6a3f44e9ba9595057afff394",{"name":42933,"options":45561,"isRSC":130},{"headline":66,"subHead":45562,"embedScript":42936,"forceWhite":128},"\u003Cp>\u003Cspan style=\"font-size: 14px;\">Want to stay ahead in 2026? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things 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Have you? Google is no longer just a ranking engine and if you're still optimizing for blue links and waiting for traffic to land on your site, you may already be invisible.\n\nAt INBOUND 2025, Fire&Spark’s Dale Bertrand challenged marketers to adapt to how AI is changing search behavior or risk being written out of the conversation entirely.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5a1733607efe4d3abe9bb2b077bca172","Search has changed. Learn how to optimize for AI search engines using the GEO framework from Dale Bertrand’s INBOUND 2025 session.",{"@type":72,"id":42805,"model":42806},[484,43419],1763614800000,"Dale Bertrand at INBOUND 2025",[47454,47462,47467,47474,47479,47483],{"@type":118,"@version":119,"id":47455,"component":47456,"responsiveStyles":47459},"builder-85699e90e3a3420abd6fa577a0c58e0e",{"name":42813,"options":47457,"isRSC":128},{"text":47458},"\u003Cp>Search has changed. Have you? Google is no longer just a ranking engine and if you're still optimizing for blue links and waiting for traffic to land on your site, you may already be invisible.\u003C\u002Fp>\u003Cp>At INBOUND 2025, Fire&Spark’s \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdalebertrand\">Dale Bertrand\u003C\u002Fa> challenged marketers to adapt to how AI is changing search behavior or risk being written out of the conversation entirely.\u003Cbr>\u003Cspan style=\"letter-spacing: normal;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: normal;\">From SEO to GEO\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">In traditional SEO, success meant ranking high and earning clicks; with generative AI search, the click is no longer the goalpost, the citation is.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Generative Engine Optimization (GEO) is designed to get your content mentioned, quoted, and cited in AI-generated answers (even when no one visits your site). AI search engines like ChatGPT operate on semantic understanding, not keyword matches. They’re powered by vector embeddings that map meaning.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">“They are semantic search engines now... it’s not matching words and keywords on pages anymore,” Bertrand noted.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">What you say still matters. But how you say it, and where it shows up, is what really moves the needle now.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem; color: inherit; text-align: inherit;\">What GEO Actually Addresses\u003C\u002Fspan>\u003C\u002Fh4>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cspan>Traditional\u003C\u002Fspan> SEO still plays an important role in driving volume and building awareness across all stages of the customer journey. It's foundational. GEO focuses on three specific objectives:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Brand visibility:\u003C\u002Fstrong> Ensuring your brand appears when AI discusses relevant topics\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Reputation management: \u003C\u002Fstrong>Making sure AI presents accurate information about your products and services\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Direct conversion: \u003C\u002Fstrong>Capturing pre-qualified traffic that's ready to make decisions\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Think of SEO and GEO as complementary. Traditional SEO builds awareness and drives traffic whereas GEO ensures that when AI mentions you, it says the right things and sends the right people to your website.\u003C\u002Fspan>\u003C\u002Fp>",{"large":47460,"small":47461},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":47463,"component":47464},"builder-bb52f02d26f5489ea308cf30665a319f",{"name":43431,"options":47465,"isRSC":130},{"quote":47466},"This is about crafting passages, individual passages that are modular and standalone in your content... They're snackable when it comes to AI search engines. — Dale Bertrand",{"@type":118,"@version":119,"id":47468,"component":47469,"responsiveStyles":47472},"builder-da6905451dfc4b4eabc6c159b818c0ce",{"name":42813,"options":47470,"isRSC":128},{"text":47471},"\u003Ch4>VECTOR: A Framework for AI Search Optimization\u003C\u002Fh4>\u003Cp>Bertrand introduced a tactical framework for GEO called VECTOR, and it’s designed to help your brand show up in AI-generated content and convert.\u003C\u002Fp>\u003Cp>\u003Cstrong>V: Verify Intents\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Understand what your audience is really asking beyond keywords. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Instead of targeting high-volume keywords, zero-click SEO starts with mapping the actual questions, scenarios, and decision paths your buyers are exploring inside AI tools. “Talk to your customers to understand the information that they need when they're making a buying decision... This is what replaces keyword research,” Bertrand added.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Interview customers about how they research before buying.\u003C\u002Fli>\u003Cli>Review sales call recordings and support tickets for recurring themes\u003C\u002Fli>\u003Cli>Explore niche communities like Reddit where your audience discusses problems and solutions\u003C\u002Fli>\u003Cli>Use AI itself to understand customer perspectives (you can ask ChatGPT what people generally think about product categories).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>E: Expand Relevance\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>AI agents reward semantic depth, not keyword repetition. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">To show up in AI-generated answers, your content needs to be rich in adjacent concepts and closely related topics. Bertrand calls this “semantic enrichment”—the process of embedding your content into a network of meaning.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Add related terms, use cases, and synonyms naturally throughout content.\u003C\u002Fli>\u003Cli>Use prompts to help AI generate content variants based on one core topic.\u003C\u002Fli>\u003Cli>Create internal content clusters around personas and stages of intent.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>C: Clarify Answers\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Write in modular, AI-friendly formats that can be lifted into responses. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">AI tools don’t retrieve full articles; they pull snippets, summaries, and short facts. The more clearly your content answers a question in a standalone passage, the more likely it is to be cited.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Create one-paragraph answers to specific questions.\u003C\u002Fli>\u003Cli>Use bullet lists, comparisons, and callout boxes.\u003C\u002Fli>\u003Cli>Add section summaries with clear, factual statements.\u003C\u002Fli>\u003Cli>Repurpose blog intros as direct answer snippets.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>T: Target Mentions\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Earn credibility across the sources AI pulls from beyond your website. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">AI reads your content and it also reads everything said about you. Third-party mentions in forums, reviews, and publications help train models to associate your brand with trusted topics.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Launch digital PR campaigns to earn citations in industry blogs, forums, or knowledge bases.\u003C\u002Fli>\u003Cli>Ask your customers to share reviews and use cases on platforms like G2 or Reddit.\u003C\u002Fli>\u003Cli>Monitor what AI says about your brand using prompts like: “What do customers think of [your brand]?”\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>O: Optimize for Assembly\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Structure matters. AI reads content like machines, not humans. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">You’ve heard of structuring for skim readers. Now, structure for AI.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Use clear headers (H1, H2, H3) that match your page hierarchy.\u003C\u002Fli>\u003Cli>Separate long text into labeled sections.\u003C\u002Fli>\u003Cli>Add tables, lists, and structured markup.\u003C\u002Fli>\u003Cli>Ensure only one core topic per page or section.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>R: Refresh Passages\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Up-to-date content wins in generative engines and outdated content disappears. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">AI models are constantly being retrained. If your content hasn’t been updated or doesn’t include recent context, then it’s unlikely to surface.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>💡Tactics:\u003C\u002Fp>\u003Cul>\u003Cli>Add current stats, events, or news hooks.\u003C\u002Fli>\u003Cli>Use explicit language like “as of November 2025…”\u003C\u002Fli>\u003Cli>Create a refresh schedule for top-performing pages.\u003C\u002Fli>\u003Cli>Set reminders to recheck your passages every 3-6 months.\u003Cbr>\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Ch4>What This Means for Your Marketing\u003C\u002Fh4>\u003Cdiv>How does this impact your day-to-day work?\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cstrong>Content planning evolves. \u003C\u002Fstrong>The focus shifts toward answering specific, granular questions rather than covering broad topics. \"Ultimate guide\" posts still have value for traditional SEO, but GEO requires more targeted, modular content.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cstrong>Measurement priorities change.\u003C\u002Fstrong> In addition to traffic metrics, consider tracking:\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cul>\u003Cli>How AI platforms describe your brand and products\u003C\u002Fli>\u003Cli>Conversion rates segmented by traffic source\u003C\u002Fli>\u003Cli>Mentions in AI-generated responses\u003C\u002Fli>\u003Cli>Sentiment and accuracy of AI-generated brand descriptions\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>GEO and SEO work best together: SEO brings the traffic, while AI search ensures it's the right type of traffic.  To win in this new search world, focus on reputation; relevance; and clear, specific content that answers real questions. \u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Watch Bertrand’s full session below:\u003C\u002Fdiv>",{"large":47473},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":47475,"component":47476},"builder-473aea1cf5944720bb4a382acf6eb3fa",{"name":42825,"options":47477,"isRSC":130},{"videoEmbedCode":47478},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FIp47CFEc5Ik?si=A4w-V88t-uXRP0I3\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":47480,"component":47481},"builder-06495156fb464165b62922bda2b80d70",{"name":42933,"options":47482,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"forceWhite":128},{"id":47484,"@type":118,"tagName":174,"properties":47485,"responsiveStyles":47486},"builder-pixel-389n4tv4o43",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":47487},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":47489},{"path":66,"query":47490},{},{},1775584523396,1764024574473,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fzero-click-seo-is-here-how-to-convert-in-an-ai-powered-search-world","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd19dd888e46748d5847c0cd1db249a96",[],{"componentsUsed":47498,"kind":74,"hasLinks":13,"lastPreviewUrl":47499,"hasAutosaves":13},{"Hubspot Form Embed":141,"Blog Quote":141,"Video Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fzero-click-seo-is-here-how-to-convert-in-an-ai-powered-search-world?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=c3e24310f1684dccb826ce7dbda07947&builder.overrides.c3e24310f1684dccb826ce7dbda07947=c3e24310f1684dccb826ce7dbda07947&builder.options.locale=Default",{"createdDate":47501,"id":47502,"name":47503,"modelId":42782,"published":100,"query":47504,"data":47507,"variations":47598,"startDate":47599,"lastUpdated":47600,"firstPublished":47601,"previewUrl":47602,"testRatio":141,"screenshot":47603,"createdBy":190,"lastUpdatedBy":190,"folders":47604,"scheduledTimezone":47605,"meta":47606,"rev":45748},1762375316998,"7a57b755d099466eae6a8adad6f44262","INBOUND 2026 Returns to Boston: Tickets Go On Sale December 1 with Cyber Monday Deal",[47505],{"@type":103,"property":104,"operator":105,"value":47506},"\u002Fblog\u002Finbound-2026-returns-to-boston",{"relatedPosts":47508,"tags":47512,"excerpt":47513,"title":47514,"themeId":13,"imageAltText":47515,"environment":42800,"description":47516,"category":42788,"datePublished":47517,"author":47518,"image":47519,"blocks":47520,"url":47506,"state":47595},[47509,47510,47511],{},{},{},[],"After an incredible west coast debut in San Francisco this September, INBOUND 2026 is heading back to Boston, September 16-18. Mark your calendars because we're returning to where it all began.\n\nThis is your moment to lock in access to one of the most impactful events in the industry.","INBOUND 2026 Returns to Boston: Tickets Are Back On Sale","INBOUND 2025 ","Ready for INBOUND 2026? We're heading back to Boston this September. Tickets go live December 1 at 10 AM ET.",1763010000000,{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc60aff9c2ba44aee89243b5d664aa337",[47521,47530,47567,47577,47582,47590],{"@type":118,"@version":119,"id":47522,"meta":47523,"component":47525,"responsiveStyles":47528},"builder-489e29684ed144b8b01a45c3896f2286",{"previousId":47524},"builder-5320b4a4345f42298bcef1bcbac67daa",{"name":42813,"options":47526,"isRSC":130},{"text":47527},"\u003Cp>After an incredible west coast debut in San Francisco this September, \u003Cstrong>INBOUND 2026 is heading back to Boston, September 16-18\u003C\u002Fstrong>. Mark your calendars because we're returning to where it all began.\u003C\u002Fp>\u003Cp>And we're excited to share that \u003Cstrong>INBOUND tickets go back on sale December 1 at 10 AM ET\u003C\u002Fstrong> and we’re kicking things off with a special Cyber Monday deal. \u003Cstrong>While supplies last, you can grab General Admission tickets at 25% off at $899.25 (vs. the regular $1,199)\u003C\u002Fstrong>. VIP tickets will also be available at full price (note: the Cyber Monday discount doesn’t apply to VIP).\u003C\u002Fp>\u003Cp>This is your moment to lock in access to one of the most impactful events in the industry. Need help getting the green light? Download our “Convince Your Manager” letter template \u003Ca href=\"https:\u002F\u002Finbound.com\u002Fblog\u002Fconvince-your-boss-letter\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4>Back to Boston: INBOUND Comes Home\u003C\u002Fh4>\u003Cp>For over a decade, Boston has been the beating heart of INBOUND. It's where our community first gathered, where connections were forged, and where the inbound movement took root.\u003C\u002Fp>\u003Cp>While our \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2025-a-limited-edition-experience-with-unlimited-energy\" rel=\"noopener noreferrer\" target=\"_blank\">2025 San Francisco adventure\u003C\u002Fa> brought fresh energy and new perspectives from the tech world's epicenter, there's something special about coming home.\u003C\u002Fp>\u003Cp>Boston is part of INBOUND's DNA. From the historic streets of Beacon Hill and the ever-evolving Seaport district, to the innovative spirit that defines the city, Boston embodies the perfect blend of tradition and transformation that makes INBOUND what it is.\u003C\u002Fp>",{"large":47529},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":47531,"meta":47532,"component":47534,"responsiveStyles":47565},"builder-1b102726678345b7ab2389ff7fc0c412",{"previousId":47533},"builder-9db02998221444bfa902a94349a657d6",{"name":42840,"options":47535,"isRSC":130},{"columns":47536,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[47537,47547,47556],{"blocks":47538},[47539],{"@type":118,"@version":119,"id":47540,"component":47541,"responsiveStyles":47545},"builder-599d91baf5ae405ab8e6a8e2453ace3c",{"name":42848,"options":47542,"isRSC":130},{"image":47543,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"sizes":47544,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F62aabc23878444669d1fc51b8c40fafe","(max-width: 638px) 91vw, (max-width: 998px) 29vw, 26vw",{"large":47546},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":47548},[47549],{"@type":118,"@version":119,"id":47550,"component":47551,"responsiveStyles":47554},"builder-4d7a535483ed49129de979595213cc02",{"name":42848,"options":47552,"isRSC":130},{"image":47553,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"sizes":47544,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fed4c40a2184a4a459fdeea47ab544e76",{"large":47555},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":47557},[47558],{"@type":118,"@version":119,"id":47559,"component":47560,"responsiveStyles":47563},"builder-f0db2d40569a4f0cbf07f63213ea4a64",{"name":42848,"options":47561,"isRSC":130},{"image":47562,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"sizes":47544,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff40255675fe844d3acf1039cbe9103e3",{"large":47564},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"large":47566},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":47568,"meta":47569,"component":47571,"responsiveStyles":47574},"builder-38623a12f55d4974ba8fbff1377b8bf7",{"previousId":47570},"builder-6990ce479e524cb28cfdcaf441be0bd0",{"name":42813,"options":47572,"isRSC":130},{"text":47573},"\u003Ch4>The Perfect Time, The Perfect Place \u003C\u002Fh4>\u003Cp>\u003Cstrong>Ideal for Q3 Team Travel\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Planning team off-sites and professional development for the year? INBOUND 2026's September dates hit at the perfect time. Budget planning for 2027 is underway, teams are back from summer schedules, and there's still time to implement new strategies before year-end. Plus, with three full days of programming, you can transform INBOUND into a high-value team retreat that combines world-class learning with strategic planning sessions.\u003C\u002Fp>\u003Cp>\u003Cstrong>Early Fall in New England\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>There's a reason September in Boston is magical. You'll experience the city as summer transitions to fall with crisp mornings, comfortable afternoons, and the first hints of New England's legendary autumn colors. It's the sweet spot before peak foliage season for anyone extending their trip to explore the region.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">What to Expect at INBOUND 2026 \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">We’re building something special for our return back east, here's what you can count on:\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">World-Class Content:\u003C\u002Fspan> Expect the same caliber of speakers, breakthrough sessions, and actionable insights that have made INBOUND the can't-miss event for marketing, sales, and service, and growth pros.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">The INBOUND Experience:\u003C\u002Fspan> From Main Stage moments that shift your perspective to intimate workshops that transform your skillset, plus the networking opportunities and community connections that keep people coming back year after year.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Boston's Energy\u003C\u002Fspan>: Experience the city's unique combination of academic innovation, startup hustle, and enterprise leadership all within walking distance of the convention center.\u003C\u002Fli>\u003C\u002Ful>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.45px;\">Relive some of our top moments from SF and get ready for an incredible INBOUND 2026!\u003C\u002Fspan>",{"large":47575,"small":47576},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":47578,"component":47579},"builder-91c25030acab4aeba550bd4b9b92d84c",{"name":42825,"options":47580,"isRSC":130},{"videoEmbedCode":47581},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fu_zpqWIBcd4?si=w_v99IhgRwe6UqS5\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":47583,"meta":47584,"component":47586,"responsiveStyles":47588},"builder-6ee779d316d941088f262618839d8142",{"previousId":47585},"builder-9148feae40c64359bad26ff7061364e3",{"name":42933,"options":47587,"isRSC":130},{"headline":66,"subHead":42935,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"large":47589},{"marginTop":45412,"marginLeft":43384},{"id":47591,"@type":118,"tagName":174,"properties":47592,"responsiveStyles":47593},"builder-pixel-0bsk8iyx557n",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":47594},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":47596},{"path":66,"query":47597},{},{},1762948800000,1775585335995,1762376020250,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2026-returns-to-boston","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0127148e97b64063878566bac8fa2336",[],"America\u002FNew_York",{"winningTest":130,"hasLinks":13,"originalContentId":47607,"componentsUsed":47608,"kind":74,"lastPreviewUrl":47609,"hasAutosaves":128},"1bba643acb454cee977aabcfa1cf0405",{"Hubspot Form Embed":141,"Video Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2026-returns-to-boston?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=7a57b755d099466eae6a8adad6f44262&builder.overrides.7a57b755d099466eae6a8adad6f44262=7a57b755d099466eae6a8adad6f44262&builder.options.locale=Default",{"createdDate":47611,"id":47612,"name":47613,"modelId":42782,"published":100,"query":47614,"data":47617,"variations":47775,"lastUpdated":47776,"firstPublished":47777,"previewUrl":47778,"testRatio":141,"screenshot":47779,"createdBy":190,"lastUpdatedBy":190,"folders":47780,"meta":47781,"rev":45748},1762358177645,"f5edeadcc90b472b95777838932954c6","Connected Conversations: How Cvent Closed a $42K Deal and Shaped Its Roadmap at INBOUND",[47615],{"@type":103,"property":104,"operator":105,"value":47616},"\u002Fblog\u002Fconnected-conversations-how-cvent-closed-a-42k-deal-and-shaped-its-roadmap-at-inbound",{"image":47618,"imageAltText":47619,"themeId":13,"excerpt":47620,"tags":47621,"title":47613,"category":44514,"relatedPosts":47624,"description":47631,"author":47632,"environment":42800,"datePublished":47633,"blocks":47634,"url":47616,"state":47772},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5daef42c0fa048ffb1eb88578b3cbd9e","Cvent at INBOUND 2024","Event-led growth isn’t just a strategy at Cvent; it’s in their DNA. As a global leader in event technology, Cvent knows how powerful a single face-to-face interaction can be. So when they decided to sponsor INBOUND 2024, the goal was visibility and connection.\n\nTheir team came to build relationships, gather insights, and deepen their presence in the HubSpot ecosystem. What followed was one of their most impactful sponsorships yet and one that delivered product feedback, pipeline wins, and even helped close a $42K deal.",[47622,44519,47623],"Event Partners","Turnkey Booth",[47625,47627,47629],{"post":47626},{"@type":72,"id":44526,"model":112},{"post":47628},{"@type":72,"id":44532,"model":112},{"post":47630},{"@type":72,"id":44529,"model":112},"Cvent’s INBOUND strategy led to a $42K deal, real product feedback, and stronger HubSpot integration.",{"@type":72,"id":42805,"model":42806},1762491600000,[47635,47644,47671,47681,47689,47726,47743,47752,47759,47767],{"@type":118,"@version":119,"id":47636,"meta":47637,"component":47639,"responsiveStyles":47642},"builder-643d29bbc3cf4e99bfe5bf591f6fb12a",{"previousId":47638},"builder-836fa05637064409897cfb883c525ee0",{"name":42813,"options":47640,"isRSC":128},{"text":47641},"\u003Cp>Event-led growth isn’t just a strategy at \u003Ca href=\"https:\u002F\u002Fwww.cvent.com\u002F\">Cvent\u003C\u002Fa>; it’s in their DNA. As a global leader in event technology, Cvent knows how powerful a single face-to-face interaction can be. So when they decided to sponsor INBOUND 2024, the goal was visibility and connection.\u003C\u002Fp>\u003Cp>Their team came to build relationships, gather insights, and deepen their presence in the HubSpot ecosystem. What followed was one of their most impactful sponsorships yet and one that delivered product feedback, pipeline wins, and even helped close a $42K deal.\u003C\u002Fp>",{"large":47643},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":47645,"meta":47646,"component":47648},"builder-0ce82d6ca8104462990f240b94b40647",{"previousId":47647},"builder-bf3f5bbc21954f9c92a4a9c94dd1579c",{"name":42840,"options":47649,"isRSC":128},{"columns":47650,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[47651,47662],{"blocks":47652},[47653],{"@type":118,"@version":119,"id":47654,"meta":47655,"component":47657,"responsiveStyles":47660},"builder-0a13c0c50f564dea8d192ed02a7ee2bb",{"previousId":47656},"builder-64b66620233c47acb2fe6ed652cfc920",{"name":42813,"options":47658,"isRSC":128},{"text":47659},"\u003Ch4>The Opportunity\u003C\u002Fh4>\u003Cp>Cvent came into INBOUND with a clear north star: marketers. Specifically, HubSpot-savvy marketers who rely on integrations to sync data, track results, and prove event ROI. \u003C\u002Fp>\u003Cp>After years of navigating sponsorships that often felt uncertain, Cvent needed a platform that could deliver both quantity and quality when it came to engagement. They arrived at INBOUND 2024 ready to:\u003C\u002Fp>\u003Cul>\u003Cli>Engage high-intent marketers who rely on HubSpot and are actively optimizing their tech stacks\u003C\u002Fli>\u003Cli>Spark conversations around their HubSpot integration, gathering real feedback from users and prospects\u003C\u002Fli>\u003Cli>Prioritize long-term relationships in a space full of future customers\u003C\u002Fli>\u003C\u002Ful>",{"large":47661},{"lineHeight":42818,"height":42819},{"blocks":47663},[47664],{"@type":118,"@version":119,"id":47665,"component":47666,"responsiveStyles":47669},"builder-46b921d79b5946e5a06d9f7a22393696",{"name":42848,"options":47667,"isRSC":130},{"image":47668,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd57ba5d8375e4a29b0a671df4fe93ec8",{"large":47670},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":43146},{"@type":118,"@version":119,"id":47672,"meta":47673,"component":47675,"responsiveStyles":47678},"builder-18f188cc0fd94a4c9f4e49390285babc",{"previousId":47674},"builder-057ef8b5c5924372902202476dd0b78d",{"name":42813,"options":47676,"isRSC":128},{"text":47677},"\u003Ch4 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">The Activation\u003C\u002Fh4>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"font-size: 17.008px;\">To bring their brand to life, Cvent leaned into something every event marketer craves: care. Rather than rely on flashy giveaways or pitch-heavy demos, they focused on empathy and utility, two things every event marketer needs more of during a busy week on the ground.\u003C\u002Fspan>\u003C\u002Fp>",{"large":47679},{"lineHeight":42818,"height":42819,"marginBottom":47680},"30px",{"@type":118,"@version":119,"id":47682,"component":47683,"responsiveStyles":47686},"builder-cf9fbe19063f431185ea5a43aa7e7870",{"name":42848,"options":47684,"isRSC":130},{"image":47685,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F52c8b9d443b74fd9b14fe161a96ffb6c",{"large":47687},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":47688,"marginLeft":42819,"marginRight":42819,"marginBottom":42821},"706px",{"@type":118,"@version":119,"id":47690,"meta":47691,"component":47693},"builder-37a5537a257b47c7adb9052eaaf25e59",{"previousId":47692},"builder-0aa5a46752b94977b57b16a0fcc6ac82",{"name":42840,"options":47694,"isRSC":128},{"columns":47695,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[47696,47706,47716],{"blocks":47697},[47698],{"@type":118,"@version":119,"id":47699,"component":47700,"responsiveStyles":47703},"builder-c196ca9a5d9b499c9bdf1f3d616b4970",{"name":42813,"options":47701,"isRSC":128},{"text":47702},"\u003Cp>\u003Cstrong>“Take Care Kits”: \u003C\u002Fstrong>Thoughtfully curated swag bags packed with wellness supplies to help marketers recharge during the week at INBOUND.. \u003C\u002Fp>",{"large":47704,"small":47705},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"blocks":47707},[47708],{"@type":118,"@version":119,"id":47709,"component":47710,"responsiveStyles":47713},"builder-d38668c7442a418f9249d41d9817312e",{"name":42813,"options":47711,"isRSC":128},{"text":47712},"\u003Cp>\u003Cstrong>On-the-Ground Personalization\u003C\u002Fstrong>: A pre-event campaign offered booth pickup or delivery, making it easy for attendees to engage on their own terms.\u003C\u002Fp>",{"large":47714,"small":47715},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"blocks":47717},[47718],{"@type":118,"@version":119,"id":47719,"component":47720,"responsiveStyles":47723},"builder-d13a3b6fe9ba4bc68609aaedd5d110ad",{"name":42813,"options":47721,"isRSC":130},{"text":47722},"\u003Cp>\u003Cstrong>Integration-Centric Demos\u003C\u002Fstrong>: Conversations at the booth naturally flowed toward Cvent’s HubSpot integration, enabling the team to gather valuable product feedback.\u003C\u002Fp>",{"large":47724,"small":47725},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":47727,"meta":47728,"component":47730},"builder-78433c0922024efb879509d958967ea5",{"previousId":47729},"builder-2d8010149cc449608f78a228fe70a7c9",{"name":42840,"options":47731,"isRSC":128},{"columns":47732,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[47733],{"blocks":47734},[47735],{"@type":118,"@version":119,"id":47736,"meta":47737,"component":47738,"responsiveStyles":47741},"builder-a4125eab715d41cbb5953204b7e3696e",{"previousId":47656},{"name":42813,"options":47739,"isRSC":128},{"text":47740},"\u003Ch4>The Impact\u003C\u002Fh4>\u003Cp>The INBOUND payoff was a mix of immediate wins and long-term value. An impromptu booth interaction helped accelerate a $42,000 deal in the weeks that followed and Cvent’s team captured product learnings that became immediate input for roadmap decisions.\u003C\u002Fp>\u003Cp>Here’s what INBOUND delivered:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Accelerated Revenue\u003C\u002Fstrong>: A single in-person demo helped convert a $42K deal, thanks to timely, personalized engagement on the show floor.\u003C\u002Fli>\u003Cli>\u003Cstrong>Product Intelligence at Scale\u003C\u002Fstrong>: Meaningful conversations led to integration feedback that Cvent’s product team has already incorporated into future updates.\u003C\u002Fli>\u003Cli>\u003Cstrong>Stronger Market Fit\u003C\u002Fstrong>: Direct insights from users and prospects helped clarify what marketers want from Cvent’s HubSpot integration, giving the team a clearer path to delivering what matters most.\u003C\u002Fli>\u003C\u002Ful>",{"large":47742},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":47744,"meta":47745,"component":47747,"responsiveStyles":47750},"builder-74fcebaf009d445a887cbe24eedac717",{"previousId":47746},"builder-15bd5af772054c529ef2ab6e2c260611",{"name":42813,"options":47748,"isRSC":128},{"text":47749},"\u003Ch4>The Value\u003C\u002Fh4>\u003Cp>What set INBOUND apart for Cvent was the caliber of the community.\u003C\u002Fp>\u003Cp>Marketers showed up prepared to have real conversations, ask thoughtful questions, and explore solutions. And because many had decision-making authority, every interaction had the potential to move the business forward.\u003C\u002Fp>",{"large":47751},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":47753,"meta":47754,"component":47756},"builder-b0dfc9b6dc3d4d9d9d4def3731a9a82e",{"previousId":47755},"builder-97990e089e7f4e7eabc7fced08acd5d5",{"name":43431,"options":47757,"isRSC":130},{"quote":47758},"“The combination of qualified prospects, genuinely interested attendees, and excellent event management makes it one of the most effective sponsorship opportunities out there. Plus, it's just fun! When your team actually enjoys the event they're working, it shows in every interaction.” — Barbara Pavesi; Manager, Trade Shows",{"@type":118,"@version":119,"id":47760,"meta":47761,"component":47763},"builder-f0fd357ca1d046a79fda9c4d997fb022",{"previousId":47762},"builder-5e6b39674cec4b52b677911a2e289d53",{"name":42933,"options":47764,"isRSC":130},{"headline":47765,"subHead":47766,"embedScript":44714,"forceWhite":128},"\u003Cp>Ready to create your own UNBOUND moment?\u003C\u002Fp>","\u003Cp>Please fill out the form below to receive a copy of the UNBOUND  sponsorship prospectus.\u003C\u002Fp>",{"id":47768,"@type":118,"tagName":174,"properties":47769,"responsiveStyles":47770},"builder-pixel-3tm1kax9iqr",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":47771},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":47773},{"path":66,"query":47774},{},{},1775585511644,1762359427949,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconnected-conversations-how-cvent-closed-a-42k-deal-and-shaped-its-roadmap-at-inbound","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8ba0301ce7944243aaca09ab683de866",[],{"winningTest":130,"hasLinks":13,"componentsUsed":47782,"kind":74,"lastPreviewUrl":47783,"originalContentId":47784,"hasAutosaves":13},{"Blog Quote":141,"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconnected-conversations-how-cvent-closed-a-42k-deal-and-shaped-its-roadmap-at-inbound?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=f5edeadcc90b472b95777838932954c6&builder.overrides.f5edeadcc90b472b95777838932954c6=f5edeadcc90b472b95777838932954c6&builder.options.locale=Default","482c13e0de2c424f9e4e1d31d89e480f",{"createdDate":47786,"id":47787,"name":47788,"modelId":42782,"published":100,"query":47789,"data":47792,"variations":47894,"lastUpdated":47895,"firstPublished":47896,"previewUrl":47897,"testRatio":141,"screenshot":47898,"createdBy":190,"lastUpdatedBy":190,"folders":47899,"meta":47900,"rev":45748},1761841782392,"ad532a6f543846978c3c3e0b8b4af5f7","What Neil Patel Says Marketers Are Getting Wrong About AI, Email, and Content",[47790],{"@type":103,"property":104,"operator":105,"value":47791},"\u002Fblog\u002Fwhat-neil-patel-says-marketers-are-getting-wrong-about-ai-email-and-content",{"datePublished":47793,"excerpt":47794,"tags":47795,"title":47788,"image":47796,"category":43411,"themeId":13,"imageAltText":47797,"description":47798,"author":47799,"environment":42800,"blocks":47800,"url":47791,"state":47891},1761796800000,"On the Main Stage at INBOUND 2025, Neil Patel, co-founder of NP Digital, came with hard data that challenges where we're all spending our marketing time and energy.\n\nHis topic: 30 Charts That Will Change the Way You Do Marketing.\n\nHis message: Most companies are focused on the wrong things and missing real revenue opportunities because of it.\n\nIf you’re navigating search behaviors, AI-generated content, or performance plateaus, here’s what you need to know from Patel’s session and how to act on it now.",[484,43419],"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3c47b2a7abf54144a50af52ff033fcdc","Neil Patel at INBOUND 2025","At INBOUND 2025 Neil Patel shared what most marketers are getting wrong about AI, content, and conversions, and where to focus instead.",{"@type":72,"id":42805,"model":42806},[47801,47809,47814,47822,47827,47835,47842,47849,47854,47862,47869,47877,47882,47886],{"@type":118,"@version":119,"id":47802,"component":47803,"responsiveStyles":47806},"builder-7fae1ef9bbd74f4692732fa6169b2e07",{"name":42813,"options":47804,"isRSC":128},{"text":47805},"\u003Cp>On the Main Stage at INBOUND 2025, \u003Ca href=\"linkedin.com\u002Fin\u002Fneilkpatel\">Neil Patel\u003C\u002Fa>, co-founder of \u003Ca href=\"https:\u002F\u002Fnpdigital.com\u002F\" target=\"_blank\">NP Digital\u003C\u002Fa>, came with hard data that challenged where we're all spending our marketing time and energy.\u003C\u002Fp>\u003Cp>His topic: \u003Cem>30 Charts That Will Change the Way You Do Marketing\u003C\u002Fem>.\u003C\u002Fp>\u003Cp>His message: Most companies are focused on the wrong things and missing real revenue opportunities because of it.\u003C\u002Fp>\u003Cp>If you’re navigating search behaviors, AI-generated content, or performance plateaus, here’s what you need to know from Patel’s session and how to act on it now.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 20px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-size: 30px; font-weight: 400; letter-spacing: 0px;\">AI Traffic is Small, But it Converts Big\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Don’t overlook low-volume channels that produce high-value outcomes. While AI platforms may not generate volume comparable to Google, what they lack in scale, they make up for in purchase intent. AI users are often further along in their decision-making process, making them highly valuable from a revenue standpoint.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Patel’s agency found that platforms like ChatGPT and Perplexity already account for 9.7% of digital revenue in B2B and 11.4% in B2C despite generating just 1% of traffic.\u003C\u002Fp>",{"large":47807,"small":47808},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":47810,"component":47811},"builder-aa2e84c2ba48441e81054396d9ead443",{"name":43431,"options":47812,"isRSC":130},{"quote":47813},"“You're not going to get the traffic you're looking for from AI platforms but the conversion is extremely high.” — Neil Patel",{"@type":118,"@version":119,"id":47815,"component":47816,"responsiveStyles":47819},"builder-2b1617d3e9d042099379fce46227175c",{"name":42813,"options":47817,"isRSC":128},{"text":47818},"\u003Cp>If your analytics show little traffic from AI, that doesn’t mean it’s not worth your time. These platforms are increasingly influencing early discovery and high-intent decisions, especially at the top of the funnel.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>Yes, Blogging Still Matters\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">…Just not in the way you think. Blogging may not drive top-of-funnel traffic like it used to, but it does drive citations, trust, and revenue via AI platforms.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Most marketers have dialed back blog production under the belief that it’s no longer worth the effort. But Patel says that blogs are now foundational content, not for search engines, but for training large language models and earning citations in AI responses. This is the new front door to brand discovery.\u003C\u002Fp>",{"large":47820,"small":47821},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":47823,"component":47824},"builder-f7fcf8a7f1cc405b8c1030c2c32066f0",{"name":43431,"options":47825,"isRSC":130},{"quote":47826},"“If you want to get cited by ChatGPT, you’ve got to do two things.\u2028One, make sure you have a Wikipedia page, and two, blog.” — Neil Patel",{"@type":118,"@version":119,"id":47828,"component":47829,"responsiveStyles":47832},"builder-49988a098d9e4d66bdd36e7111aa61bc",{"name":42813,"options":47830,"isRSC":128},{"text":47831},"\u003Cp>Google’s SGE, Perplexity, Claude, and ChatGPT all favor well-structured content, original data, and long-form posts with research and comparisons. Not blogging means not showing up in AI answers and that’s where buyer journeys increasingly begin. “Blogging may not drive the traffic that it used to, but it does drive a lot of revenue through these AI platforms, and search is all moving towards it,” Patel added.\u003Cbr>\u003Cbr>\u003Ch4>Search is Fragmenting, Not Shrinking\u003C\u002Fh4>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">While most marketers are fixated on Google vs. ChatGPT, Patel pointed to the real volume battles happening in places like Instagram (6.5B daily searches), LinkedIn (3.2B), and YouTube (3.3B). Yes, those channels are search engines too.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">People are still searching. They’re just not doing it where you're used to. From B2B decision-makers to Gen Z shoppers, audiences are turning to social and visual platforms to explore brands, ask questions, and find content. These are searches with commercial intent yet they’re often overlooked in strategy planning.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">And here’s what those platforms prefer: video, then blogs, then podcasts. Text still matters, especially to AI, but video is winning the engagement and sharing game.\u003C\u002Fp>",{"large":47833,"small":47834},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":47836,"component":47837,"responsiveStyles":47840},"builder-00a0eacb4d1e4c438cfde4082e827f82",{"name":42848,"options":47838,"isRSC":130},{"image":47839,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9a638f53211c496fbecc2d08198fe2ef",{"large":47841},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":47843,"component":47844,"responsiveStyles":47847},"builder-353c87565b6d497592b4ac6cdc6b40de",{"name":42813,"options":47845,"isRSC":128},{"text":47846},"\u003Ch4>Email is Still the Strongest Conversion Channel\u003C\u002Fh4>\u003Cp>Email remains the most powerful channel for lead quality: 11 times better than social, according to Patel’s agency benchmarks.\u003C\u002Fp>\u003Cp>While teams continue to chase viral reach and engagement on social, email quietly delivers results. Why? It’s familiar, permission-based, and high-converting, especially when it comes from a sender your audience trusts.\u003C\u002Fp>",{"large":47848},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":47850,"component":47851},"builder-9b7e5d01a98146fa9d48d47d1853fa1e",{"name":43431,"options":47852,"isRSC":130},{"quote":47853},"“Email converts extremely well.\u2028Don't forget about it.\u2028And if you had to optimize for one thing with email, it's the sender.” — Neil Patel",{"@type":118,"@version":119,"id":47855,"component":47856,"responsiveStyles":47859},"builder-83c94c56c13f4f4386592b02037ca9d0",{"name":42813,"options":47857,"isRSC":128},{"text":47858},"\u003Cp>Patel’s tip: focus more on building recognizable, trustworthy sender identities and less on things like send time.\u003Cbr>\u003Cbr>\u003Ch4>YouTube Deserves a First-Publish Strategy\u003C\u002Fh4>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">You might get more views on Instagram or LinkedIn, but Patel’s data shows YouTube consistently drives more conversions, even with fewer views. It also has longer watch time per session, deeper engagement, and a higher trust factor.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">He emphasized that teams often deprioritize YouTube because it seems slower to generate momentum. But in terms of ROI, it's unmatched. It may not win the impression game, but it consistently outperforms on revenue and customer acquisition.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Give YouTube a first look in your publishing workflow, especially for long-form content that supports buyer education and product discovery.\u003C\u002Fp>",{"large":47860,"small":47861},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":47863,"component":47864,"responsiveStyles":47867},"builder-ede1cbf052134395882bb407a0e96e2b",{"name":42848,"options":47865,"isRSC":130},{"image":47866,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc41bdfce08884f04913ed61e8786f86b",{"large":47868},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":47870,"component":47871,"responsiveStyles":47874},"builder-fe1740cd413349efafd6d31938081d77",{"name":42813,"options":47872,"isRSC":128},{"text":47873},"\u003Ch4>More Channels = Higher ROI\u003C\u002Fh4>\u003Cp>One of the final charts Patel shared showed a correlation between channel diversity and overall marketing ROI: Brands that activate six or more marketing channels see, on average, a 7.5% lift in ROI across all channels.\u003C\u002Fp>\u003Cp>Fragmented attention spans require marketers to show up in more places, more often, with more tailored content.\u003C\u002Fp>\u003Cp>No single platform is a silver bullet; it’s about touchpoints. And the average buyer now needs 11+ of them before they make a purchase.\u003Cbr>\u003Cbr>\u003Ch4>What to Do Next\u003C\u002Fh4>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Here’s where Patel recommends putting your energy right now:\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Invest in longtail content\u003C\u002Fspan>. People are searching in 10–12-word queries now. Meet them there with specificity and structure.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Repurpose relentlessly\u003C\u002Fspan>. Turn every blog into a video, and every video into a post. Feed the ecosystem, not just one channel.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Build your sender brand\u003C\u002Fspan>. Whether it's your name or your company, trust converts more than clever copy.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Optimize for AI platforms\u003C\u002Fspan>. Structure, citations, and blogs are your way in. Focus on formatting that LLMs can parse and cite.\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Catch Neil Patel’s full INBOUND 2025 session below.\u003C\u002Fp>",{"large":47875,"small":47876},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":47878,"component":47879},"builder-a57978327eac440d82ea56cf2249e5b9",{"name":42825,"options":47880,"isRSC":130},{"videoEmbedCode":47881},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FJkxWYni_JUE?si=uWJXssQWEOPUGlrA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":47883,"component":47884},"builder-a4294b609806456faad25264ca0eaf14",{"name":42933,"options":47885,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":47887,"@type":118,"tagName":174,"properties":47888,"responsiveStyles":47889},"builder-pixel-vjl3podiood",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":47890},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":47892},{"path":66,"query":47893},{},{},1775585627639,1761849996004,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhat-neil-patel-says-marketers-are-getting-wrong-about-ai-email-and-content","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff7bf838c465348f98f08cd7789dfddc8",[],{"lastPreviewUrl":47901,"kind":74,"componentsUsed":47902,"hasLinks":13,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhat-neil-patel-says-marketers-are-getting-wrong-about-ai-email-and-content?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=ad532a6f543846978c3c3e0b8b4af5f7&builder.overrides.ad532a6f543846978c3c3e0b8b4af5f7=ad532a6f543846978c3c3e0b8b4af5f7&builder.options.locale=Default",{"Video Embed":141,"Hubspot Form Embed":141,"Blog Quote":171},{"createdDate":47904,"id":47905,"name":47906,"modelId":42782,"published":100,"query":47907,"data":47910,"variations":48022,"lastUpdated":48023,"firstPublished":48024,"previewUrl":48025,"testRatio":141,"screenshot":48026,"createdBy":190,"lastUpdatedBy":190,"folders":48027,"meta":48028,"rev":45748},1761242655986,"ebdcefa372534fe28cf39569fe1acb73","Jay Schwedelson’s No-BS Guide to What’s Working in Email Marketing Right Now",[47908],{"@type":103,"property":104,"operator":105,"value":47909},"\u002Fblog\u002Fjay-schwedelsons-no-bs-guide-to-whats-working-in-email-marketing-right-now",{"excerpt":47911,"title":47906,"image":47912,"themeId":13,"environment":42800,"description":47913,"category":43411,"datePublished":47914,"tags":47915,"author":47916,"imageAltText":44193,"blocks":47917,"url":47909,"state":48019},"Email marketing is either dying or thriving depending on who you ask. But if you were at Jay Schwedelson’s packed session at INBOUND 2025, you walked away with zero doubt that email is changing fast, and marketers who test (not guess) will win.\n\nIn a rapid-fire 45 minutes, Schwedelson delivered a tactical, data-packed session backed by insights from over 6 billion emails a year sent through his agency. He shared what’s working, what’s not, and what to test next for teams looking to move the needle using email.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F686015c448c14828a014d5713479e0ae","Subject lines, CTA buttons, emojis, and more, at INBOUND 2025 Jay Schwedelson shared what’s driving email engagement and what marketers should test now.",1761278400000,[44909],{"@type":72,"id":42805,"model":42806},[47918,47926,47931,47939,47944,47952,47957,47984,47992,47997,48005,48010,48014],{"@type":118,"@version":119,"id":47919,"component":47920,"responsiveStyles":47923},"builder-12b27b45c71d4f7690fe60f43cc7ae2b",{"name":42813,"options":47921,"isRSC":128},{"text":47922},"\u003Cp>Email marketing is either dying or thriving depending on who you ask. But if you were at \u003Ca href=\"linkedin.com\u002Fin\u002Fschwedelson\">Jay Schwedelson’s\u003C\u002Fa> packed session at INBOUND 2025, you walked away with zero doubt that email is changing fast, and marketers who test (not guess) will win.\u003C\u002Fp>\u003Cp>In a rapid-fire 45 minutes, Schwedelson delivered a tactical, data-packed session backed by insights from over 6 billion emails a year sent through his agency. He shared what’s working, what’s not, and what to test next for teams looking to move the needle using email.\u003C\u002Fp>\u003Cp>Here are some of his biggest takeaways, plus get his full session slides below.\u003Cbr>\u003Cspan style=\"letter-spacing: -0.03rem;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"letter-spacing: -0.03rem;\">The Apple Mail Priority \"Hack\" You're Probably Ignoring\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Half your audience is reading email through the Apple Mail app. And most marketers aren’t paying attention to a major shift that could immediately boost open rates.\u003C\u002Fspan>\u003C\u002Fp>",{"large":47924,"small":47925},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":47927,"component":47928},"builder-3e76b41a1c3742bf97fc83dd511809a3",{"name":43431,"options":47929,"isRSC":130},{"quote":47930},"“If you can get your email to show up as a priority alert, it will increase your email open rates...by 28%.” — Jay Schwedelson",{"@type":118,"@version":119,"id":47932,"component":47933,"responsiveStyles":47936},"builder-d996e32b08814d6b89218729fbc19c0a",{"name":42813,"options":47934,"isRSC":128},{"text":47935},"\u003Cp>How? Apple now looks to “confirmation-style” subject lines (like receipts, appointments, shipping notices) to signal importance and surface emails in a priority view on lock screens.\u003C\u002Fp>\u003Cp>Think terms like \"Access Approved,\" \"Download Ready,\" \"Confirmation,\" or \"Action Required\" at the start of your subject line. Apple's algorithm interprets these as time-sensitive and prioritizes them accordingly.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>Confirmation type terms in the subject lines are increasing the priority placement by 50%\u003C\u002Fstrong>,\" Schwedelson added.\u003Cbr>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">AI Has Homogenized Our Marketing (And People Notice)\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Everyone’s using AI to write email subject lines and that’s the problem. “We see it and we think it was done by AI, and we engage with it less,” Schwedelson shared. Words like “unlock,” “discover,” and “optimize,” are now red flags to your audience.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">And don’t get him started on the em dash tell.\u003C\u002Fspan>\u003C\u002Fp>",{"large":47937,"small":47938},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":47940,"component":47941},"builder-6adc4b7b8a36433ebaeffe1644826c77",{"name":43431,"options":47942,"isRSC":130},{"quote":47943},"\"If you include an em dash in the first line of your social media post... it'll actually lower engagement by 17% because we’re instantly like, oh, AI garbage.\" — Jay Schwedelson",{"@type":118,"@version":119,"id":47945,"component":47946,"responsiveStyles":47949},"builder-e012a3a889724d8bae42fce13fd5d7fd",{"name":42813,"options":47947,"isRSC":128},{"text":47948},"\u003Cp>To take it a step further, Schwedelson asked ChatGPT how often it uses an em dash when suggesting copy and it admitted to using em dashes in 40-60% of the social media posts it creates, while humans only use them 10% of the time.\u003Cbr>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Subject Line Tactics That Work Right Now\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>1. Reverse Psychology Wins\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">“Subject lines that actually downplay urgency... are triggering a higher performance.” Lines like:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">“This might not apply to you.”\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Nothing important here…”\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Keep scrolling…”\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Actually stop the scroll. And they work. Schwedelson’s team tested this and found that subject lines that downplayed urgency or importance actually boosted open rates by over 20%.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>2. White Space Creates Pause\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\"If you have a three word or less subject line and no pre-header, you'll increase your open rates up to 25%.\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">The short subject line with blank preview text creates a visual pause in the inbox that's impossible to ignore.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>3. The Magic of \"Way To\"\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Adding \"way to\" increases opens 17-19%. “It triggers something and it works incredibly well,” Schwedelson noted.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Try: \"Best way to,\" \"Proven way to,\" \"Smart way to,\" \"Fastest way to,\" in your next subject line tests.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>4. Personalization Without Data\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">“This idea of ‘made for you’. It's the best type of personalization 'cause you don't need any data at all. You just need to frame it that way.”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Try subject lines like:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“This session was made for your team”\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Tailored for companies at your stage”\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">“Exactly the insights you’ve been hunting”\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">These performed 15% better on average, without requiring any CRM merge tags or segmentation.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>5. Emojis Still Work, Especially the Sad Ones\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">“Negative emojis outperform positive ones. They stand out a little bit more.” Why? Because everyone’s using 🎉 and 🚀. But very few marketers are using 💔, 😢, or ⚠️. And those emotional cues break the monotony of the inbox.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Try pairing subject lines with:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">💔 “You’re not protecting your data”\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">😢 “You’re losing leads every day”\u003C\u002Fspan>\u003C\u002Fli>\u003Cli>\u003Cspan style=\"font-size: 17.008px;\">⚠️ “2 prices go up tonight!”\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Emojis like these lifted open rates by 17% on average, Schwedelson said.\u003C\u002Fspan>\u003Cspan style=\"color: inherit; letter-spacing: -0.03rem; text-align: inherit;\">\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4>\u003Cspan style=\"color: inherit; letter-spacing: -0.03rem; text-align: inherit;\">You're Probably Losing Clicks at the Button\u003C\u002Fspan>\u003C\u002Fh4>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Subject lines aren’t the only conversion killer. CTA buttons matter more than most teams realize.\u003C\u002Fspan>\u003C\u002Fp>",{"large":47950,"small":47951},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":47953,"component":47954},"builder-273b2a54c9144fd09f8f5bcfc9ef8fab",{"name":43431,"options":47955,"isRSC":130},{"quote":47956},"“All you need to do with your call to action buttons... Write it in first person.” — Jay Schwedelson",{"@type":118,"@version":119,"id":47958,"component":47959},"builder-fb46ed8895ea4b53ae18051a0e4b695d",{"name":42840,"options":47960,"isRSC":128},{"columns":47961,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[47962,47973],{"blocks":47963},[47964],{"@type":118,"@version":119,"id":47965,"meta":47966,"component":47968,"responsiveStyles":47971},"builder-725e9d85258642bebda08f884c42554c",{"previousId":47967},"builder-5acaa01dba7840ed82d5c0eba09eb934",{"name":42813,"options":47969,"isRSC":128},{"text":47970},"\u003Cp>Instead of default phrases like:\u003C\u002Fp>\u003Cul>\u003Cli>“Submit”\u003C\u002Fli>\u003Cli>“Register Here”\u003C\u002Fli>\u003Cli>“Download Now”\u003C\u002Fli>\u003C\u002Ful>",{"large":47972},{"lineHeight":42818,"height":42819},{"blocks":47974},[47975],{"@type":118,"@version":119,"id":47976,"meta":47977,"component":47979,"responsiveStyles":47982},"builder-5f4f9bfd97994921980e87a17319bf3b",{"previousId":47978},"builder-82c0c3371fc14fa79c0c208dc546d177",{"name":42813,"options":47980,"isRSC":128},{"text":47981},"\u003Cp>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Use first-person language:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>“I want in”\u003C\u002Fli>\u003Cli>“Send me the guide”\u003C\u002Fli>\u003Cli>“Yes, I’m in”\u003C\u002Fli>\u003C\u002Ful>",{"large":47983},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":47985,"component":47986,"responsiveStyles":47989},"builder-8664967e4e9c48fea87856198932907f",{"name":42813,"options":47987,"isRSC":128},{"text":47988},"First-person CTAs lifted click-throughs by 20%+ in Schwedelson's tests.\u003Cbr>\u003Cbr>\u003Cdiv>\u003Cbr>\u003Ch4>Whatever You Don't Like, Test it First\u003C\u002Fh4>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>Schwedelson’s parting wisdom? Let go of your own biases.\u003C\u002Fdiv>",{"large":47990,"small":47991},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":47993,"component":47994},"builder-f3ce5148b7e84f9183b3cff2fafef070",{"name":43431,"options":47995,"isRSC":130},{"quote":47996},"“Whatever you don't like is probably what you should be testing first, because you're resistant to doing it.” — Jay Schwedelson",{"@type":118,"@version":119,"id":47998,"component":47999,"responsiveStyles":48002},"builder-d3b39feb47574a73a60973ac7016578b",{"name":42813,"options":48000,"isRSC":128},{"text":48001},"\u003Cp>Whether it’s emojis, reverse psychology, or a blank preheader, don’t assume. Test it. Track it. Then decide. The inbox is changing fast, and marketers who stay curious and data-driven are the ones who’ll win in 2026.\u003C\u002Fp>\u003Cp>Watch his full session below and download his slides \u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FED1_D2_01_Jay_Schwedelson_Email_Marketing_Test_This_Not_That_Whats_Working_Now_Presentation.pptx.pdf\">here\u003C\u002Fa>. \u003C\u002Fp>",{"large":48003,"small":48004},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":48006,"component":48007},"builder-9b29f6206ceb4620ae6cc7fbca27b0dc",{"name":42825,"options":48008,"isRSC":130},{"videoEmbedCode":48009},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FzKrjlaSiIDg?si=_aZLWHj1IvGrxZ02\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":48011,"component":48012},"builder-6a3382192a064f17aa5ee8a7a2e55ac7",{"name":42933,"options":48013,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":48015,"@type":118,"tagName":174,"properties":48016,"responsiveStyles":48017},"builder-pixel-pt5hffbej7j",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":48018},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":48020},{"path":66,"query":48021},{},{},1775584463307,1761244718876,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fjay-schwedelsons-no-bs-guide-to-whats-working-in-email-marketing-right-now","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fafe459abd8ef4eb7b19212673b09cb52",[],{"lastPreviewUrl":48029,"componentsUsed":48030,"kind":74,"hasLinks":13,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fjay-schwedelsons-no-bs-guide-to-whats-working-in-email-marketing-right-now?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=ebdcefa372534fe28cf39569fe1acb73&builder.overrides.ebdcefa372534fe28cf39569fe1acb73=ebdcefa372534fe28cf39569fe1acb73&builder.options.locale=Default",{"Blog Quote":335,"Hubspot Form Embed":141,"Video Embed":141},{"createdDate":48032,"id":48033,"name":48034,"modelId":42782,"published":100,"query":48035,"data":48038,"variations":48102,"lastUpdated":48103,"firstPublished":48104,"previewUrl":48105,"testRatio":141,"screenshot":48106,"createdBy":190,"lastUpdatedBy":190,"folders":48107,"meta":48108,"rev":45748},1760458867857,"c22f36a3b27743049ab1eeb303c93ce4","Inside the AI Ecosystem: How OpenAI and HubSpot Are Building the Future Together",[48036],{"@type":103,"property":104,"operator":105,"value":48037},"\u002Fblog\u002Finside-the-ai-ecosystem-how-open-ai-and-hub-spot-are-building-the-future-together",{"themeId":13,"datePublished":48039,"tags":48040,"image":48041,"category":43411,"relatedPosts":48042,"imageAltText":48052,"title":48034,"environment":42800,"author":48053,"description":48054,"excerpt":48055,"blocks":48056,"url":48037,"state":48099},1760932800000,[484],"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F54044a7921ec4aa491ad381efc147e17",[48043,48046,48049],{"post":48044},{"@type":72,"id":48045,"model":112},"c9722a74e1ad4722a9405b963c04f2a8",{"post":48047},{"@type":72,"id":48048,"model":112},"68c44e24bcaf46f487ee265e72373779",{"post":48050},{"@type":72,"id":48051,"model":112},"cb13a6cb3be745cb909464b3edbed9a8","Olivier Godement and Karen Ng at INBOUND 2025",{"@type":72,"id":42805,"model":42806},"OpenAI's Head of Platform Product Olivier Godement shares what's working in AI adoption, the future of reasoning models, and how platforms win together in this INBOUND 2025 conversation with HubSpot's Karen Ng.","At INBOUND 2025, HubSpot's EVP of Product Karen Ng sat down with Olivier Godement, Head of Platform Product at OpenAI, to pull back the curtain on what they're seeing, building, and betting on for the future.",[48057,48067,48074,48083,48088,48094],{"@type":118,"@version":119,"id":48058,"meta":48059,"component":48061,"responsiveStyles":48064},"builder-b91f66522a2d498a9256b85dad87d03f",{"previousId":48060},"builder-b1e6057a02c24baabf7cbfabb7c3f8fd",{"name":42813,"options":48062,"isRSC":128},{"text":48063},"\u003Cp class=\"whitespace-normal break-words\">AI adoption is accelerating across industries—from coding to healthcare to financial services. But what's actually working? And how should platforms work together to unlock AI's full potential?\u003C\u002Fp>\u003Cp>\n\u003C\u002Fp>\u003Cp class=\"whitespace-normal break-words\">At INBOUND 2025, HubSpot's EVP of Product Karen Ng sat down with Olivier Godement, Head of Platform Product at OpenAI, to pull back the curtain on what they're seeing, building, and betting on for the future.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Where AI Adoption is Really Happening \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">AI started with knowledge work—ChatGPT helping people write better. Now it's going much deeper.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"We're seeing AI being adopted... going deeper and deeper into the workflows that are actually the beating heart of the business,\"\u003C\u002Fspan> Godement said.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Coding is massive. Millions of developers use OpenAI's models, and at OpenAI itself, a significant portion of code is AI-written. But it's expanding into customer service (T-Mobile), healthcare (drug discovery), and financial services.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The biggest challenge: permissions. \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"You have to make sure that the LLM is not going to just retrieve the notes of my CFO and show it to me,\"\u003C\u002Fspan> Godement explained. Making AI respect data access is one of OpenAI's biggest focuses.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">What Good AI Partnerships Look Like\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The HubSpot-OpenAI connector is a case study in effective partnership. Godement outlined three keys:\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">The right data:\u003C\u002Fspan> Models are only as good as the context you provide. HubSpot data behind the firewall makes ChatGPT smarter for business users.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">The right UX:\u003C\u002Fspan> Models aren't like any software before. \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"Working with companies who have been sweating the details of these tools with customers for years is usually how we find the right form factor.\"\u003C\u002Fspan>\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Exploring together:\u003C\u002Fspan> \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"I believe we've touched 1% of the applications that we could do,\"\u003C\u002Fspan> Godement said. The best partners discover new use cases together.\u003C\u002Fli>\u003C\u002Ful>\u003Cdiv style=\"font-weight: 300; letter-spacing: 0.45px;\">Godement's advice was simple: \u003C\u002Fdiv>",{"large":48065,"small":48066},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":48068,"meta":48069,"component":48071},"builder-cdaf26e9ad0b42e2839b5676962fd91c",{"previousId":48070},"builder-eb5d3c08422d42be83c725020883f237",{"name":43431,"options":48072,"isRSC":130},{"quote":48073},"\"Things are going to get even more crazy. My single biggest advice: try, try, try it out. The pace at which technology is changing, you should try every three months... I bet you some stuff that you thought would be completely impossible, you'll be surprised how many of those are being knocked down one by one.\"",{"@type":118,"@version":119,"id":48075,"meta":48076,"component":48078,"responsiveStyles":48081},"builder-35681c436bf54bf8afc05a1aae233517",{"previousId":48077},"builder-5d06ae55923c49b9b8879faa14e4e3b1",{"name":42813,"options":48079,"isRSC":128},{"text":48080},"\u003Ch4>The Litmus Test for AI Value \u003C\u002Fh4>\u003Cp>Godement shared two simple ways to know if AI is delivering real value:\u003C\u002Fp>\u003Cp>\u003Cstrong>\"If we shut down everything tomorrow, how much of that is a complete blow to the way you work?\"\u003C\u002Fstrong> If it's just \"nice to have,\" you're not there yet.\u003C\u002Fp>\u003Cp>Second, watch your best customers. \u003Cstrong>\"Whatever those customers are doing, all the others will do it in six months or a year.\"\u003C\u002Fstrong> Are they using it every day? That's the signal.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">Empower your builders—the subject matter experts who love to optimize. They're the ones who'll make new use cases emerge.\u003Cbr>\u003Cbr>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">Watch Olivier and Karen's full session: \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>",{"large":48082},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":48084,"component":48085},"builder-240a61b7e2474fcfb246fcf7459c85c8",{"name":42825,"options":48086,"isRSC":130},{"videoEmbedCode":48087},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5IiUvpdMirQ?si=o_Vdossp2TOyJwRk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":48089,"meta":48090,"component":48092},"builder-401bb9c16f714f04817ecc496e4246c5",{"previousId":48091},"builder-f18fb0717e02498796620f9745e6999c",{"name":42933,"options":48093,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":48095,"@type":118,"tagName":174,"properties":48096,"responsiveStyles":48097},"builder-pixel-z6wwtium75i",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":48098},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":48100},{"path":66,"query":48101},{},{},1775585803658,1760967984804,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finside-the-ai-ecosystem-how-open-ai-and-hub-spot-are-building-the-future-together","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8fe4a60f67cd4d3581219180243bf377",[],{"originalContentId":48109,"componentsUsed":48110,"lastPreviewUrl":48111,"hasLinks":13,"winningTest":130,"kind":74,"hasAutosaves":13},"3d9fa06b2c7d423d97f946d097e147c8",{"Hubspot Form Embed":141,"Blog Quote":141,"Video Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finside-the-ai-ecosystem-how-open-ai-and-hub-spot-are-building-the-future-together?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=c22f36a3b27743049ab1eeb303c93ce4&builder.overrides.c22f36a3b27743049ab1eeb303c93ce4=c22f36a3b27743049ab1eeb303c93ce4&builder.options.locale=Default",{"createdDate":48113,"id":48109,"name":48114,"modelId":42782,"published":100,"query":48115,"data":48118,"variations":48191,"lastUpdated":48192,"firstPublished":48193,"previewUrl":48194,"testRatio":141,"screenshot":48195,"createdBy":190,"lastUpdatedBy":190,"folders":48196,"meta":48197,"rev":45748},1760455551675,"Pit of Despair to Peak Performance: How HubSpot Turned AI Disruption Into Opportunity",[48116],{"@type":103,"property":104,"operator":105,"value":48117},"\u002Fblog\u002Fpit-of-despair-to-peak-performance-how-hubspot-turned-ai-disruption-into-opportunity",{"themeId":13,"tags":48119,"environment":42800,"excerpt":48120,"description":48121,"image":48122,"category":43411,"author":48123,"datePublished":48124,"title":48114,"imageAltText":48125,"relatedPosts":48126,"blocks":48134,"url":48117,"state":48188},[484,43419],"At INBOUND 2025, HubSpot CMO Kipp Bodnar and Senior Director of Global Growth Aja Frost got real about how they were in \"the pit of despair\" about 15 months ago, and how they climbed out using a completely new approach to marketing. ","HubSpot's CMO Kipp Bodnar and Aja Frost reveal how Loop Marketing helped them overcome AI-driven traffic declines and improve email conversion rates at INBOUND 2025.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F092c7a57c746450f833cbc628d86e845",{"@type":72,"id":42805,"model":42806},1760587200000,"Kipp Bodnar and Aja Frost at INBOUND 2025",[48127,48129,48131],{"post":48128},{"@type":72,"id":48045,"model":112},{"post":48130},{"@type":72,"id":47784,"model":112},{"post":48132},{"@type":72,"id":48133,"model":112},"e228813889254d0aa262739de1e38bba",[48135,48144,48151,48159,48164,48173,48178,48183],{"@type":118,"@version":119,"id":48060,"meta":48136,"component":48138,"responsiveStyles":48141},{"previousId":48137},"builder-fbc4302f6c624374b8cd5c54c3bbff13",{"name":42813,"options":48139,"isRSC":128},{"text":48140},"\u003Cp>If you're a marketer, things have been pretty broken lately. Google searches ending without clicks. Double-digit traffic declines. Rising ad costs. Lower email engagement rates.\u003C\u002Fp>\u003Cp>At INBOUND 2025, HubSpot CMO Kipp Bodnar and Senior Director of Global Growth Aja Frost got real about how they were in \"the pit of despair\" about 15 months ago, and how they climbed out using a completely new approach to marketing. \u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">Meet Loop Marketing: a new framework designed for how people actually behave in an AI-powered world.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cstrong>\"I don't think we've ever been able to do better marketing at HubSpot than we're doing right now,\"\u003C\u002Fstrong> Bodnar told the audience.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">AI is Intercepting Your Traffic \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The numbers are stark. 58.5% of Google searches now end without a click. For years, Google was the most predictable way to drive traffic and demand. That reliability is evaporating as AI intercepts that traffic before it ever reaches your website.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The ripple effects are brutal. As search traffic drops, marketers are overspending on ads and flooding inboxes with more emails, which only accelerates the decline in performance.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"I almost shared a picture of my inbox, which is just emails from CMOs being like what happened, what do I do?\"\u003C\u002Fspan> Bodnar said. \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"It's like an email every couple of days.\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">But HubSpot found a way through—and it's working.\u003C\u002Fp>",{"large":48142,"small":48143},{"lineHeight":42818,"height":42819,"marginBottom":42981},{"marginBottom":42821},{"@type":118,"@version":119,"id":48145,"meta":48146,"component":48148},"builder-9c4050c84d3d426b8f0a8676f318686b",{"previousId":48147},"builder-f5dfcbea79ac484d947606a60941a55e",{"name":43431,"options":48149,"isRSC":130},{"quote":48150},"\"People used to just move in straight lines and now we see they're doing all sorts of things. They're going in places and ways that we didn't necessarily expect or plan for, and so we need a framework that is dynamic, that is adaptive, and that is a loop and not a line.\" - Aja Frost",{"@type":118,"@version":119,"id":48077,"meta":48152,"component":48154,"responsiveStyles":48157},{"previousId":48153},"builder-215ac3a7a5e94d59a8716c1173e3702f",{"name":42813,"options":48155,"isRSC":128},{"text":48156},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Floop-marketing\" rel=\"noopener noreferrer\" target=\"_blank\">Loop Marketing\u003C\u002Fa> replaces the linear inbound marketing funnel with a dynamic, adaptive loop designed for how people actually behave in an AI-powered world.\u003C\u002Fp>\u003Cp>The four phases—Express, Tailor, Amplify, and Evolve—create a continuous cycle of learning and improvement. Here's what HubSpot learned by actually doing it.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">The Content Strategy Flip \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">HubSpot completely transformed their content approach for AI engines.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">They went from publishing broad guides like \"The Ultimate Guide to Content Marketing\" to hyper-specific content like \"How a marketing manager at a 200-person logistics company can improve ABO testing for enterprise clients.\"\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"When you Google something, you're probably going to get a pretty similar result. When we ask ChatGPT the same question, we are going to get very different results,\"\u003C\u002Fspan> Frost explained.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">AI conversations are personal and detailed, with memory of who you are. Content needs to match that specificity and needs to be bottom-of-funnel, tying your product directly to the solution.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Another critical shift: AI engines don't care about backlinks. They care about brand mentions on Reddit, LinkedIn, and Quora. HubSpot started deploying happy customers and getting active in forums where their audience hangs out.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">The Instant Marketing Research Breakthrough \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">One of Bodnar's favorite discoveries: AI eliminated the time and cost barrier of market research.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">He surveyed 1,000 marketers about Loop Marketing before INBOUND, then ran the same survey through a Claude project trained on HubSpot customer data. The results were 90% aligned.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The difference? The traditional survey cost thousands of dollars and took weeks. The Claude project cost $20 and took 20 seconds.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\"I can get that feedback instantly,\"\u003C\u002Fspan> Bodnar said. This means testing ideas against your target audience before you create anything, and compressing what used to take weeks into seconds.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">We're Learning Faster \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">HubSpot set up experimental pods—small teams whose entire mission is to learn as quickly as possible and share learnings weekly with the rest of the organization.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The cultural shift was dramatic.\u003C\u002Fp>",{"large":48158},{"lineHeight":42818,"height":42819,"paddingBottom":42981},{"@type":118,"@version":119,"id":48070,"meta":48160,"component":48161},{"previousId":48145},{"name":43431,"options":48162,"isRSC":130},{"quote":48163},"\"The conversations we have are very different. Before, they were very problem-centric. Now they're very much learning centric. Like, I have learned this thing and I want to go do something and scale this thing.\" - Kipp Bodnar",{"@type":118,"@version":119,"id":48165,"meta":48166,"component":48168,"responsiveStyles":48171},"builder-9cbbf14f5cbc4aa596a47f4d8c738e4e",{"previousId":48167},"builder-a237d209d8a24950a61b0f80fb95e735",{"name":42813,"options":48169,"isRSC":128},{"text":48170},"\u003Cp>Loop Marketing brought HubSpot's team from despair to their best performance ever. An 82% lift in email conversions. AI engine traffic converting at 3x. A team energized by learning instead of paralyzed by problems.\u003C\u002Fp>\u003Cp>\u003Cstrong>\"There's never been a more fun time to be in marketing,\"\u003C\u002Fstrong> Bodnar said. \u003Cstrong>\"I wake up every day super excited.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Watch Kipp and Aja's full session:\u003C\u002Fp>",{"large":48172},{"lineHeight":42818,"height":42819,"paddingBottom":42981,"marginBottom":42981},{"@type":118,"@version":119,"id":48174,"component":48175},"builder-a6724b69f32541a0ab1e593f34284687",{"name":42825,"options":48176,"isRSC":130},{"videoEmbedCode":48177},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FdloEiDWD_lI?si=AyR3tRnT0JjFTjo0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":48091,"meta":48179,"component":48181},{"previousId":48180},"builder-66bc0f33676f40a98e39264219840af0",{"name":42933,"options":48182,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":48184,"@type":118,"tagName":174,"properties":48185,"responsiveStyles":48186},"builder-pixel-cjwk6e7ges",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":48187},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":48189},{"path":66,"query":48190},{},{},1775586101100,1760458752272,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fpit-of-despair-to-peak-performance-how-hubspot-turned-ai-disruption-into-opportunity","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb4de484d282849f2b3e1fc200471139b",[],{"originalContentId":48045,"kind":74,"lastPreviewUrl":48198,"componentsUsed":48199,"hasLinks":13,"winningTest":130,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fpit-of-despair-to-peak-performance-how-hubspot-turned-ai-disruption-into-opportunity?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=3d9fa06b2c7d423d97f946d097e147c8&builder.overrides.3d9fa06b2c7d423d97f946d097e147c8=3d9fa06b2c7d423d97f946d097e147c8&builder.options.locale=Default",{"Blog Quote":119,"Hubspot Form Embed":141,"Video Embed":141},{"createdDate":48201,"id":48045,"name":48202,"modelId":42782,"published":100,"query":48203,"data":48206,"variations":48281,"lastUpdated":48282,"firstPublished":48283,"previewUrl":48284,"testRatio":141,"screenshot":48285,"createdBy":190,"lastUpdatedBy":190,"folders":48286,"meta":48287,"rev":45748},1760453404031,"Inside Anthropic's Vision: How AI Will Transform Enterprise in 18 Months",[48204],{"@type":103,"property":104,"operator":105,"value":48205},"\u002Fblog\u002Finside-anthropics-vision-how-ai-will-transform-business-in-18-months",{"relatedPosts":48207,"excerpt":48216,"tags":48217,"description":48218,"themeId":13,"datePublished":48219,"environment":42800,"imageAltText":48220,"title":48221,"category":43411,"image":48222,"author":48223,"blocks":48224,"url":48205,"state":48278},[48208,48211,48214],{"post":48209},{"@type":72,"id":48210,"model":112},"f7f8f4f35d364149ae3c1dfb58528261",{"post":48212},{"@type":72,"id":48213,"model":112},"669a46601513482d9a04ad84970305ea",{"post":48215},{"@type":72,"id":48051,"model":112},"When Anthropic CEO Dario Amodei took the Main Stage with HubSpot's own Yamini Rangan at INBOUND 2025, he brought a perspective few others can offer: what it's like to ride an exponential curve that's rewriting the rules of business.",[484],"Anthropic CEO Dario Amodei shares how AI will transform business in the next 18 months, why enterprise adoption is accelerating, and what's next for AI as a platform at INBOUND 2025.",1760068800000,"Dario Amodei and Yamini Rangan at INBOUND 2025","Inside Anthropic's Vision: How AI Will Transform Business in 18 Months","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1d11a616803949d7b6285ca3a92a3792",{"@type":72,"id":42805,"model":42806},[48225,48234,48240,48248,48254,48263,48268,48273],{"@type":118,"@version":119,"id":48137,"meta":48226,"component":48228,"responsiveStyles":48231},{"previousId":48227},"builder-ff5c745f0eac4a08a4ec93d8caf3ca92",{"name":42813,"options":48229,"isRSC":128},{"text":48230},"\u003Cp>When Anthropic CEO and co-founder Dario Amodei took the Main Stage with HubSpot's own Yamini Rangan at INBOUND 2025, he brought a perspective few others can offer: what it's like to ride an exponential curve that's rewriting the rules of business.\u003C\u002Fp>\u003Cp>The numbers are staggering. Anthropic went from zero to $100 million in 2023, 10x'd to $1 billion in 2024, and has hit $5 billion by mid-2025. But this isn't just about one company's growth. It's about what that signals for every business leader trying to understand where AI is headed, and how fast.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4>The Next 1-3 Years Will Be Wild \u003C\u002Fh4>\u003Cp>Today's AI models operate at roughly \"smart undergrad\" level intelligence. Impressive, but still limited. They can augment what professionals do, but they're not yet creative enough to push beyond the frontier of human knowledge.\u003C\u002Fp>\u003Cp>That's about to change.\u003C\u002Fp>",{"large":48232,"small":48233},{"lineHeight":42818,"height":42819,"marginBottom":42981},{"marginBottom":42821},{"@type":118,"@version":119,"id":48147,"meta":48235,"component":48237},{"previousId":48236},"builder-4772655c18da486c977c7a6c378ef3ac",{"name":43431,"options":48238,"isRSC":130},{"quote":48239},"\"If the exponential continues for only maybe one to three more years, then we'll start to go beyond the frontier of human knowledge. And then things really go crazy.\" - Dario Amodei ",{"@type":118,"@version":119,"id":48153,"meta":48241,"component":48243,"responsiveStyles":48246},{"previousId":48242},"builder-8dc5decce3f94fdd97d9c01cc608db20",{"name":42813,"options":48244,"isRSC":128},{"text":48245},"\u003Cp>What does \"crazy\" mean? AI making original scientific discoveries. Small teams building massive companies with AI agents. Medical breakthroughs that could cure cancer, Alzheimer's, and mental health conditions at unprecedented speed.\u003C\u002Fp>\u003Cp>For Amodei, who trained as a biologist, the healthcare applications feel most urgent: \"\u003Cstrong>If we're looking for how will AI make everyone's lives better, we look at cancer. We look at Alzheimer's, we look at mental health... can we use AI to reach in and really solve these problems much more quickly than we could before?\u003C\u002Fstrong>\"\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Use Cases Are Where the Real Action Is \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">While competitors chase consumer markets, Anthropic made a strategic choice: focus on business use cases. The majority of their revenue comes from APIs, not consumer chatbots.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\"\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Anthropic wants to be the company that serves enterprises and serves business use cases,\u003C\u002Fspan>\" Amodei said plainly.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">At HubSpot, we're seeing this transformation firsthand. Our R&D team uses Claude Code every day, resulting in a 42% increase in engineering productivity.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Developers adopted AI faster because they're close to the technology. The same transformative potential exists in financial services, sales, marketing, legal, pharmaceutical, and manufacturing. The technology is ready—the friction is human and organizational, not technical.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">When Anthropic demos AI capabilities in insurance or financial services, people are often shocked: \"\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">They're like, oh, my God, I heard the word 'AI' so many times, but I didn't know it could do this specific thing in my industry.\u003C\u002Fspan>\"\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The barriers are falling. Enterprise adoption is starting to accelerate beyond code, often beginning with developers and rippling through organizations. \u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Safety Isn't Slowing Them Down, It's Speeding Them Up \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">One of the most counterintuitive aspects of Anthropic's story is how their ethics-first approach has enabled rather than hindered their hypergrowth.\u003C\u002Fp>",{"large":48247},{"lineHeight":42818,"height":42819,"paddingBottom":42981},{"@type":118,"@version":119,"id":48249,"meta":48250,"component":48251},"builder-a903f642bd14457a8039d8ab2478f18a",{"previousId":48147},{"name":43431,"options":48252,"isRSC":130},{"quote":48253},"\"Trust in the mission among our employees, among our customers, has been a unifying force that's allowed us to survive the scaling.\" - Dario Amodei",{"@type":118,"@version":119,"id":48255,"meta":48256,"component":48258,"responsiveStyles":48261},"builder-866e3bad91a040adbe877b7953cb32dc",{"previousId":48257},"builder-02c7a58f3fa84e9a906d8d3b84e2fef8",{"name":42813,"options":48259,"isRSC":128},{"text":48260},"\u003Cp>Anthropic recently shut down state actors attempting to use Claude for ransomware attacks and employment scams. They caught it because they're actively monitoring for abuse, and they're transparent about it.\u003C\u002Fp>\u003Cp>The next advancement is the \"virtual co-worker\"—AI with access to all your enterprise systems and data. But it requires solving complex security challenges first, like prompt injection attacks where malicious instructions embedded in documents could compromise security.\u003C\u002Fp>\u003Cp>Anthropic recently launched an AI browser extension, but only to 1,000 users. \"\u003Cstrong>We made some progress against these prompt injection attacks but we don't feel that we're bulletproof yet,\u003C\u002Fstrong>\" Amodei explained candidly.\u003C\u002Fp>\u003Cp>Their approach: iterate publicly, build defenses gradually, and only scale when they're confident it's enterprise-safe. It's the kind of patience that builds long-term trust and sustainable growth.\u003C\u002Fp>\u003Cp>Watch Dario and Yamini's full conversation:\u003C\u002Fp>",{"large":48262},{"lineHeight":42818,"height":42819,"paddingBottom":42981},{"@type":118,"@version":119,"id":48264,"component":48265},"builder-4b5f096f727c4c3e950b7c22e3bca5bf",{"name":42825,"options":48266,"isRSC":130},{"videoEmbedCode":48267},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FalfnPBqdJyc?si=6TrK48enwVQQy-Vb\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":48180,"meta":48269,"component":48271},{"previousId":48270},"builder-406b0586e91048a5b0e8e3c2a81e7648",{"name":42933,"options":48272,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":48274,"@type":118,"tagName":174,"properties":48275,"responsiveStyles":48276},"builder-pixel-u5oign9057a",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":48277},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":48279},{"path":66,"query":48280},{},{},1775586802321,1760455162079,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finside-anthropics-vision-how-ai-will-transform-business-in-18-months","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa2a86d2c53b44b688fa04c756c7e09ca",[],{"originalContentId":48210,"winningTest":130,"hasLinks":13,"lastPreviewUrl":48288,"componentsUsed":48289,"kind":74,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finside-anthropics-vision-how-ai-will-transform-business-in-18-months?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=c9722a74e1ad4722a9405b963c04f2a8&builder.overrides.c9722a74e1ad4722a9405b963c04f2a8=c9722a74e1ad4722a9405b963c04f2a8&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Quote":119,"Video Embed":141},{"createdDate":48291,"id":48210,"name":48292,"modelId":42782,"published":100,"query":48293,"data":48296,"variations":48358,"lastUpdated":48359,"firstPublished":48360,"previewUrl":48361,"testRatio":141,"screenshot":48362,"createdBy":190,"lastUpdatedBy":190,"folders":48363,"meta":48364,"rev":45748},1759785151843,"Hot Ones Meets HubSpot: Brian Halligan Turns Up the Heat at INBOUND 2025",[48294],{"@type":103,"property":104,"operator":105,"value":48295},"\u002Fblog\u002Fhot-ones-meets-hubspot-brian-halligan-turns-up-the-heat-at-inbound-2025",{"image":48297,"category":43411,"author":48298,"themeId":13,"description":48299,"title":48292,"imageAltText":48300,"environment":42800,"tags":48301,"excerpt":48302,"datePublished":48303,"blocks":48304,"url":48295,"state":48355},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb54867ea71824c518a4593eac733395b",{"@type":72,"id":42805,"model":42806},"HubSpot co-founder Brian Halligan braves the Hot Ones gauntlet live at INBOUND 2025 and dishes out spicy takes on AI, leadership, and building with heart.","Sean Evans and Brian Halligan at INBOUND 2025",[43826],"When Brian Halligan walked on stage with Hot Ones host Sean Evans, he admitted he didn’t fully know what he was signing up for. But by the end of ten wings and ten questions, HubSpot’s co-founder was reflecting openly on the future of business, the lessons of music, and the vulnerability of leadership all while sweating through one of the INBOUND’s spiciest interviews ever.\n\nHere’s what we learned, wing by wing.",1759809600000,[48305,48312,48319,48326,48333,48340,48347,48350],{"@type":118,"@version":119,"id":48227,"component":48306,"responsiveStyles":48309},{"name":42813,"options":48307,"isRSC":128},{"text":48308},"\u003Cp>When Brian Halligan walked on stage with \u003Cem>Hot Ones\u003C\u002Fem> host \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fspeakers\u002FreclbO1aca9QYv5nk\">Sean Evans\u003C\u002Fa>, he admitted he didn’t fully know what he was signing up for. But by the end of ten wings and ten questions, HubSpot’s co-founder was reflecting openly on the future of business, the lessons of music, and the vulnerability of leadership all while sweating through one of the INBOUND’s spiciest interviews ever.\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">The setup: Evans asked his trademark tough questions while he and Halligan tackled hot sauces ranging from “manageable diner spice” to “why did I agree to this?”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Here’s what we learned, wing by wing.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Wings 1-3: The Calm Before the Storm  STORM\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Wing 1: Shaquanda’s Hot Tropic\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">With sweat bands in place and before the sauces got too wild, Evans threw Halligan a big one: what excites him most about HubSpot’s future? \u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">“We’re in a major platform shift to AI. I think HubSpot is exceptionally well-positioned to take advantage of it and we've been working away behind the scenes to build some amazing new tech… it’s going to lift us up with all of our customers.”\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Asked which industry problem he'd solve with a magic wand, Halligan didn't hesitate: Sonos.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"color: inherit;\">\"The music system drives me crazy!\"\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem; color: inherit;\">Wing 2: Just Wingin' It\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The second sauce brought the conversation to Halligan’s favorite band and concert experience, The Grateful Dead. Evans asked what the greatest marketing lesson could be learned from the band.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">“They were the first inbound marketers.” Halligan shared. “They let people come into their concerts, record the concerts.\u2028They said anybody could come in, record it, come back to your dorm room, make copies, give it to all of your friends.\u2028That was their marketing model… and there's a little bit of inspiration in that inside HubSpot.”\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem; color: inherit;\">Wing 3: Pickled Garlic Sriracha\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">By wing three, the heat was creeping in. When Evans asked who at HubSpot doesn't get enough credit, Halligan gave a heartfelt shout-out to co-founder Dharmesh Shah.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\"He’s the man. He's the glue guy. He’s the visionary. Perfect partner to start the company with… People rate him highly, but he's still underrated.\"\u003C\u002Fp>",{"large":48310,"small":48311},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":48313,"component":48314,"responsiveStyles":48317},"builder-2cf4ff2a05974e76b3f238f4aade0694",{"name":42848,"options":48315,"isRSC":130},{"image":48316,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fef3709055e8f4ec2aab2a0bf88c742b4",{"large":48318},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":48320,"component":48321,"responsiveStyles":48324},"builder-a9763f161fa246ca98fe50145f803144",{"name":42813,"options":48322,"isRSC":128},{"text":48323},"\u003Ch4>Wings 4-6: Turning Up The Heat \u003C\u002Fh4>\u003Cp>\u003Cstrong>Wing 4: Mango Serrano Hops\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>As the sweat started showing, Halligan opened up about the thinkers, books, and CEOs who’ve shaped his own world view. \u003C\u002Fp>\u003Cp>“In the early days of HubSpot, there's a thinker\u002Fwriter named Seth Godin that really inspired us.\u2028These days we're inspired by all the AI titans,” he added, referencing OpenAI’s Sam Altman and Anthropic’s Dario Amodei. “We're inspired by people who are really pushing the edge.”\u003C\u002Fp>\u003Cp>\u003Cstrong>Wing 5: Hook and Arrow\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>At the halfway point, this wing brought a spicier sauerkraut-mustard situation that had Halligan saying “Ooh, that's hot.\u2028That's hot,” while Evans asked about lessons learned from scaling content without losing the magic.  \u003C\u002Fp>\u003Cp>“As time has gone on, quality really matters and thoughtfulness really matters and it matters more than ever now in the age of AI because you don't want to just get found in search engines, you want to get found during conversations with ChatGPT.\u2028And so the more thoughtful you are, the better.”\u003C\u002Fp>\u003Cp>Evans joked about the pressure from sales teams to drive content strategy, and Halligan quipped:\u003C\u002Fp>\u003Cp>\"Sales reps, no matter where you are, what company, what stage, sales reps are very consistent in one thing. They complain.\"\u003C\u002Fp>\u003Cp>\u003Cstrong style=\"color: inherit; font-size: 1.063rem; text-align: inherit;\">Wing 6: Tropical Amarillo\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>By now, things were heating up fast. Halligan admitted he really disliked this sauce, but it prompted a thoughtful exchange about feedback. He shared how Dharmesh used to compile his 360-degree reviews by surveying board members, employees, and customers, then writing a report. The first 10 pages were all Halligan's features, speaking to all of his positive leadership skills. Those were followed by 15 pages of what Halligan calls his \"bugs\" detailing all of the honest and critical feedback. \u003C\u002Fp>",{"large":48325},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":48327,"component":48328,"responsiveStyles":48331},"builder-a5feb16f4551411fa7dafbaf1f07cf54",{"name":42848,"options":48329,"isRSC":130},{"image":48330,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ffe58e9dfedae4e138bbe78e551a85b31",{"large":48332},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":48334,"component":48335,"responsiveStyles":48338},"builder-e4c0b595b7234fbb80f91a3ea2837dd6",{"name":42813,"options":48336,"isRSC":128},{"text":48337},"\u003Ch4>Wings 7-10: Into the Fire \u003C\u002Fh4>\u003Cp>\u003Cstrong>Wing 7: Aprichot\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>At this point, things were getting existential. Halligan and Evans swapped origin stories, bonding over how they both ended up in unconventional careers.\u003C\u002Fp>\u003Cp>They also got into Halligan's childhood cookie habit. His mom used to leave packs of Chips Ahoy and Oreos on his nightstand because she worried he was too thin. \"For my whole childhood, I wolfed cookies before bed, wake up in the middle of the night, have cookies, wake up in the morning, have cookies.\"\u003C\u002Fp>\u003Cp>\u003Cstrong>Wing 8: Da Bomb Beyond Insanity\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The sauce that breaks everyone and what Evans referenced as “the rock‑bottom moment of the interview,” came at Wing 8, where Halligan had to take a lap around the table on stage.\u003C\u002Fp>\u003Cp>In the middle of the chaos, Evans asked about Halligan’s proudest moment as CEO.\u003C\u002Fp>\u003Cp>“The IPO was a pretty good day. I cried a lot… they wrapped the whole Exchange in the HubSpot logo.”\u003C\u002Fp>\u003Cp>\u003Cstrong>Wing 9: Sucker Punch\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Still reeling from Da Bomb, Halligan powered through another scorcher. Evans asked about early jobs that prepared him for leadership. Halligan recalled working as a dishwasher at a fancy restaurant on Cape Cod.\u003C\u002Fp>\u003Cp>His advice? \"Never order the French onion soup because the dishwasher, it's really tough on the dish washer.\"\u003C\u002Fp>\u003Cp>\u003Cstrong>Wing 10: The Last Dab\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>For the final sauce, Hot Ones tradition demands a final dab and Halligan did not back down.\u003C\u002Fp>\u003Cp>And with that, Evans gave him the floor for final words: “Go try all the new sh*t HubSpot demoed this week. It’s awesome. Lean into the future!”\u003C\u002Fp>\u003Cp>Between the wings, the wisdom, and the wild stories (did we mention he bought Jerry Garcia’s guitar?), Brian Halligan showed up as the kind of leader we all aspire to be: passionate, self-aware, and not afraid to sweat a little in public.\u003C\u002Fp>",{"large":48339},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":48341,"component":48342,"responsiveStyles":48345},"builder-1df222c45f754b92b4937403af872e37",{"name":42848,"options":48343,"isRSC":130},{"image":48344,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F85c77dcbc27d48ffb90374ee0dbb1375",{"large":48346},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":48270,"component":48348},{"name":42933,"options":48349,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":48351,"@type":118,"tagName":174,"properties":48352,"responsiveStyles":48353},"builder-pixel-pfun67k6p7d",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":48354},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":48356},{"path":66,"query":48357},{},{},1775586969514,1759785787098,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhot-ones-meets-hubspot-brian-halligan-turns-up-the-heat-at-inbound-2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F44cd31329ae54500974b7f915ca75b5e",[],{"componentsUsed":48365,"kind":74,"hasLinks":13,"lastPreviewUrl":48366,"hasAutosaves":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhot-ones-meets-hubspot-brian-halligan-turns-up-the-heat-at-inbound-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=f7f8f4f35d364149ae3c1dfb58528261&builder.overrides.f7f8f4f35d364149ae3c1dfb58528261=f7f8f4f35d364149ae3c1dfb58528261&builder.options.locale=Default",{"createdDate":48368,"id":47784,"name":48369,"modelId":42782,"published":100,"query":48370,"data":48373,"variations":48531,"lastUpdated":48532,"firstPublished":48533,"previewUrl":48534,"testRatio":141,"screenshot":48535,"createdBy":190,"lastUpdatedBy":190,"folders":48536,"meta":48537,"rev":45748},1759420497333,"From Puppets to Pipeline: How Computan Drove $100K+ in Pipeline at INBOUND",[48371],{"@type":103,"property":104,"operator":105,"value":48372},"\u002Fblog\u002Ffrom-puppets-to-pipeline-how-computan-drove-100k-in-pipeline-at-inbound",{"title":48369,"description":48374,"imageAltText":48375,"tags":48376,"excerpt":48377,"datePublished":48378,"environment":42800,"themeId":13,"category":48379,"image":48380,"relatedPosts":48381,"author":48388,"blocks":48389,"url":48372,"state":48528},"Explore how Computan used sock puppets, multilingual charm, and community-first strategy to exceed their event goals at INBOUND 2024—doubling booked meetings and generating over $100K in pipeline.","Computan at INBOUND 2024",[47622,44519,47623],"Event activations are often measured by leads and pipeline but Computan proved that personality and presence can be just as powerful. At INBOUND 2024, the global development agency showed up with hand puppets, multilingual charisma, and a mission to build real relationships with the HubSpot community.\n\nHere’s how Computan blended playfulness with performance—and walked away with measurable wins, record connections, and a team that left inspired.",1759377600000,"Inbound","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe2aec3419ffb4312a743c2ef5e16d8c8",[48382,48384,48386],{"post":48383},{"@type":72,"id":44526,"model":112},{"post":48385},{"@type":72,"id":44532,"model":112},{"post":48387},{"@type":72,"id":44529,"model":112},{"@type":72,"id":42805,"model":42806},[48390,48398,48423,48431,48488,48504,48512,48518,48523],{"@type":118,"@version":119,"id":47638,"meta":48391,"component":48393,"responsiveStyles":48396},{"previousId":48392},"builder-7a33365f7c664a598401ac03bdcd1c0b",{"name":42813,"options":48394,"isRSC":128},{"text":48395},"\u003Cp>Event activations are often measured by leads and pipeline but \u003Ca href=\"https:\u002F\u002Fwww.computan.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Computan\u003C\u002Fa> proved that personality and presence can be just as powerful. At INBOUND 2024, the global development agency showed up with hand puppets, multilingual charisma, and a mission to build real relationships with the HubSpot community.\u003C\u002Fp>\u003Cp>Here’s how Computan blended playfulness with performance—and walked away with measurable wins, record connections, and a team that left inspired.\u003C\u002Fp>",{"large":48397},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":47647,"meta":48399,"component":48401},{"previousId":48400},"builder-dfdd7b0937fa4501a2bf70e6393fdee6",{"name":42840,"options":48402,"isRSC":128},{"columns":48403,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48404,48414],{"blocks":48405},[48406],{"@type":118,"@version":119,"id":48407,"meta":48408,"component":48409,"responsiveStyles":48412},"builder-47ef065cb84b4585b4aebfd1a3fbd887",{"previousId":47656},{"name":42813,"options":48410,"isRSC":128},{"text":48411},"\u003Ch4>The Opportunity\u003C\u002Fh4>\u003Cp>As a long-time HubSpot partner, Computan has always seen INBOUND as a convergence of their ideal customers: marketers who need reliable dev support inside the HubSpot ecosystem. For the international team, it was also a rare moment to unite in-person, meet existing clients face-to-face, and elevate team morale. Their goals for INBOUND 2024: \u003C\u002Fp>\u003Cul>\u003Cli>Book 23 appointments\u003C\u002Fli>\u003Cli>Host 72 meaningful conversations\u003C\u002Fli>\u003Cli>Surprise and delight attendees\u003C\u002Fli>\u003Cli>Give their global team the opportunity to come together\u003C\u002Fli>\u003C\u002Ful>\u003Cp>And they weren’t about to do it with traditional tactics.\u003C\u002Fp>",{"large":48413},{"lineHeight":42818,"height":42819},{"blocks":48415},[48416],{"@type":118,"@version":119,"id":48417,"component":48418,"responsiveStyles":48421},"builder-7d49c7b628684fdaa037032c4307ffb8",{"name":42848,"options":48419,"isRSC":130},{"image":48420,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1d1dd87249494e5989905fac87fa340f",{"large":48422},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":43146},{"@type":118,"@version":119,"id":47674,"meta":48424,"component":48426,"responsiveStyles":48429},{"previousId":48425},"builder-250d9e158dbd49de9112cd2919ac8865",{"name":42813,"options":48427,"isRSC":128},{"text":48428},"\u003Ch4 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">The Activation\u003C\u002Fh4>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"font-size: 17.008px;\">Computan knew that to stand out, they had to show off their personality and leaned into something a little unexpected: sock puppets and global flair. Here’s how they brought their unique spin to the INBOUND floor:\u003C\u002Fspan>\u003C\u002Fp>",{"large":48430},{"lineHeight":42818,"height":42819,"marginBottom":47680},{"@type":118,"@version":119,"id":47692,"meta":48432,"component":48434},{"previousId":48433},"builder-1239942ed53b4007b6a06e2e4ecce53d",{"name":42840,"options":48435,"isRSC":128},{"columns":48436,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48437,48454,48471],{"blocks":48438},[48439,48446],{"@type":118,"@version":119,"id":48440,"component":48441,"responsiveStyles":48444},"builder-5bf1603235d5473daa4c06be0f3aed79",{"name":42848,"options":48442,"isRSC":130},{"image":48443,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe9e6e61e353a41daa6dd43a43ad6b2e0",{"large":48445},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":48447,"component":48448,"responsiveStyles":48451},"builder-9329a166278046e0909676b045aedb18",{"name":42813,"options":48449,"isRSC":128},{"text":48450},"\u003Cp>\u003Cstrong>Sock Puppet Showstoppers: \u003C\u002Fstrong>Company mascots Gill Bates and Zark Muckerberg roamed the floor drawing and instant curiosity.\u003C\u002Fp>",{"large":48452,"small":48453},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"blocks":48455},[48456,48463],{"@type":118,"@version":119,"id":48457,"component":48458,"responsiveStyles":48461},"builder-008626e35cb442769ef6d0a134583871",{"name":42848,"options":48459,"isRSC":130},{"image":48460,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6781fde02cc54d85968b2089f08adcb1",{"large":48462},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":48464,"component":48465,"responsiveStyles":48468},"builder-71db23cbe6e0456fa2b3ba98f1705b52",{"name":42813,"options":48466,"isRSC":128},{"text":48467},"\u003Cp>\u003Cstrong>Multilingual Connection\u003C\u002Fstrong>: Team members greeted attendees in five languages, creating comfort and connection across cultures.\u003C\u002Fp>",{"large":48469,"small":48470},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"blocks":48472},[48473,48480],{"@type":118,"@version":119,"id":48474,"component":48475,"responsiveStyles":48478},"builder-6168a1cfafac4a4faef7ed9d8ef6749a",{"name":42848,"options":48476,"isRSC":130},{"image":48477,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdef74d99b6f44298bc1fdc2bcfeceb06",{"large":48479},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":48481,"component":48482,"responsiveStyles":48485},"builder-956397813330472cbc363b4c9a3b9f24",{"name":42813,"options":48483,"isRSC":130},{"text":48484},"\u003Cp>\u003Cstrong>Booth as a Bridge\u003C\u002Fstrong>: Their space became a hub for casual chats, customer catch-ups, and meaningful conversation.\u003C\u002Fp>",{"large":48486,"small":48487},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":47729,"meta":48489,"component":48491},{"previousId":48490},"builder-816cc360b1e344f281bdd30b29f753c3",{"name":42840,"options":48492,"isRSC":128},{"columns":48493,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48494],{"blocks":48495},[48496],{"@type":118,"@version":119,"id":48497,"meta":48498,"component":48499,"responsiveStyles":48502},"builder-1900c69c92c94b218b48e37849bdd6c9",{"previousId":47656},{"name":42813,"options":48500,"isRSC":128},{"text":48501},"\u003Ch4>The Impact\u003C\u002Fh4>\u003Cp>Computan’s people-first approach charmed attendees while also delivering real, measurable business results. From booked meetings to pipeline impact, their presence paid off in more ways than one:\u003C\u002Fp>\u003Cul>\u003Cli>Appointments booked: 48 (goal: 23)\u003C\u002Fli>\u003Cli>Net new revenue: $64.5K\u003C\u002Fli>\u003Cli>Pipeline generated: $104K\u003C\u002Fli>\u003Cli>Website traffic increase: +18% (month-over-month)\u003C\u002Fli>\u003Cli>Meaningful conversations: 89 (goal: 72)\u003C\u002Fli>\u003Cli>Current customers met in person: 7\u003C\u002Fli>\u003C\u002Ful>\u003Cp>INBOUND gave Computan the platform to deepen trust, humanize their brand, and turn in-person interactions into lasting business relationships.\u003C\u002Fp>",{"large":48503},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":47746,"meta":48505,"component":48507,"responsiveStyles":48510},{"previousId":48506},"builder-f3c3fee3b94e4375bac5feb99aa23dea",{"name":42813,"options":48508,"isRSC":128},{"text":48509},"\u003Ch4 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">The Value\u003C\u002Fh4>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"font-size: 17.008px;\">For Computan, INBOUND is the one event that truly reflects the spirit of modern marketing: people-first, community-driven, and built on genuine connection. It’s not about casting a wide net but about showing up with intention.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; text-align: start;\">\u003Cspan style=\"font-size: 17.008px;\">After more than 10 years of partnership with HubSpot, Computan sees INBOUND as their most strategic and impactful investment. Not only does it bring their team together, it brings them closer to the customers they serve best: growth-minded marketers hungry for solutions and relationships.\u003C\u002Fspan>\u003C\u002Fp>",{"large":48511},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":47755,"meta":48513,"component":48515},{"previousId":48514},"builder-e435e3df88b94b909cfad775d65315a8",{"name":43431,"options":48516,"isRSC":130},{"quote":48517},"“Partnering with INBOUND for 10 years and being able to connect with the best and brightest marketers makes it the best marketing investment we have ever made.” — Sajeel Qureshi, CEO",{"@type":118,"@version":119,"id":47762,"meta":48519,"component":48521},{"previousId":48520},"builder-76e924b062a7421faa153da24f4424c1",{"name":42933,"options":48522,"isRSC":130},{"headline":47765,"subHead":47766,"embedScript":44714,"forceWhite":128},{"id":48524,"@type":118,"tagName":174,"properties":48525,"responsiveStyles":48526},"builder-pixel-4464hfqdd7g",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":48527},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":48529},{"path":66,"query":48530},{},{},1775587760786,1759421578994,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ffrom-puppets-to-pipeline-how-computan-drove-100k-in-pipeline-at-inbound","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3b62f2e3192c4bbabec8270436e3ae8d",[],{"componentsUsed":48538,"winningTest":130,"kind":74,"originalContentId":48539,"hasLinks":13,"lastPreviewUrl":48540,"hasAutosaves":13},{"Hubspot Form Embed":141,"Blog Quote":141},"4bdf66438dea4160858fa4e8ca1ab151","https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ffrom-puppets-to-pipeline-how-computan-drove-100k-in-pipeline-at-inbound?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=482c13e0de2c424f9e4e1d31d89e480f&builder.overrides.482c13e0de2c424f9e4e1d31d89e480f=482c13e0de2c424f9e4e1d31d89e480f&builder.options.locale=Default",{"createdDate":48542,"id":48543,"name":48544,"modelId":42782,"published":100,"meta":48545,"query":48548,"data":48551,"variations":50442,"lastUpdated":50443,"firstPublished":50444,"previewUrl":50445,"testRatio":141,"screenshot":50446,"createdBy":190,"lastUpdatedBy":50447,"folders":50448,"rev":45748},1730245879256,"e027fe145d7246199a698611ec374663","ICYMI: This Month's Top Social Media Posts",{"kind":74,"componentsUsed":48546,"hasLinks":128,"lastPreviewUrl":48547},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ficymi-this-months-top-social-media-posts?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=e027fe145d7246199a698611ec374663&builder.overrides.e027fe145d7246199a698611ec374663=e027fe145d7246199a698611ec374663&builder.options.locale=Default",[48549],{"@type":103,"property":104,"operator":105,"value":48550},"\u002Fblog\u002Ficymi-this-months-top-social-media-posts",{"image":48552,"relatedPosts":48553,"themeId":13,"description":48563,"environment":42800,"author":48564,"imageAltText":48565,"datePublished":48566,"tags":48567,"excerpt":48569,"title":48544,"category":48379,"blocks":48570,"url":48550,"state":50439},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4880461bd12649e788592232ffb89263",[48554,48557,48560],{"post":48555},{"@type":72,"id":48556,"model":112},"f7dfe13cfb5b4b4182e59d4e13daf4f4",{"post":48558},{"@type":72,"id":48559,"model":112},"8407ff824a874e1c9c3a336432f96708",{"post":48561},{"@type":72,"id":48562,"model":112},"7e3a69abd5ff4ea58b8a185723107121","Explore the top INBOUND social media posts from this month and why they resonated with our audience.",{"@type":72,"id":42805,"model":42806},"Attendees at INBOUND 2024",1759291200000,[48568],"Social Media","In case your algorithm didn't serve up these gems (we see you, mysterious feed gods), here's your monthly roundup of INBOUND content that got our community double-tapping, sharing, and sparking conversations. Check out what made waves this month!",[48571,48579,48589,48609,48619,48639,48648,48668,48677,48697,48706,48726,48735,48742,48766,48775,48797,48806,48828,48837,48859,48868,48890,48899,48908,48928,48937,48959,48969,48991,48999,49021,49030,49055,49064,49073,49095,49102,49124,49132,49152,49159,49167,49187,49195,49204,49217,49225,49247,49254,49276,49283,49305,49313,49335,49342,49351,49365,49375,49388,49396,49418,49426,49446,49454,49474,49484,49492,49512,49519,49540,49548,49568,49576,49598,49606,49626,49635,49641,49649,49669,49677,49697,49705,49725,49733,49751,49759,49779,49787,49793,49801,49832,49840,49869,49877,49904,49912,49939,49947,49974,49980,49986,49994,50021,50029,50056,50064,50084,50092,50119,50127,50154,50163,50169,50177,50184,50191,50213,50220,50241,50248,50270,50278,50286,50293,50305,50312,50343,50350,50372,50379,50390,50397,50422,50429,50434],{"@type":118,"@version":119,"id":48572,"component":48573,"responsiveStyles":48576},"builder-8259852f53cf4d7ab16ad9f9b2d0e54d",{"name":42813,"options":48574,"isRSC":130},{"text":48575},"\u003Cp>In case your algorithm didn't serve up these gems (we see you, mysterious feed gods), here's your monthly roundup of INBOUND content that got our community double-tapping, sharing, and sparking conversations. Check out what made waves this month!\u003C\u002Fp>",{"large":48577,"small":48578},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":48580,"meta":48581,"component":48583,"responsiveStyles":48586},"builder-95bbd2baac024177bd10cbdbb33351db",{"previousId":48582},"builder-a560edf6ca8046629b69c802907ffcfd",{"name":42813,"options":48584,"isRSC":130},{"text":48585},"\u003Ch5>SEPTEMBER 2025\u003C\u002Fh5>\u003Ch6>INBOUND 2025 FIT CHECK\u003C\u002Fh6>\u003Cp>Post-INBOUND content kicked off with what we were waiting for: the ultimate \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7338548010848542720\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">INBOUND 2025 outfit roundup.\u003C\u002Fa> This carousel gave the community one more reason to relive the week, and to tag themselves in the front-row fashion moments. From color pops to power blazers, this post proved that no detail went unnoticed.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>People came to INBOUND dressed to impress, and this post gave the spotlight they deserved. It was a celebration of attendees showing up bold, confident, and fully themselves.\u003C\u002Fp>",{"large":48587,"small":48588},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48590,"component":48591,"responsiveStyles":48607},"builder-fd717095e4fd4a90860950f63d91a29b",{"name":42840,"options":48592,"isRSC":130},{"columns":48593,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48594,48596,48605],{"blocks":48595},[],{"blocks":48597},[48598],{"@type":118,"@version":119,"id":48599,"component":48600,"responsiveStyles":48603},"builder-54062ef3add24a288da4bbfeed9fb708",{"name":43030,"options":48601,"isRSC":130},{"code":48602,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7371905140473237504\" height=\"566\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>",{"large":48604},{"position":154},{"blocks":48606},[],{"large":48608},{"position":154},{"@type":118,"@version":119,"id":48610,"meta":48611,"component":48613,"responsiveStyles":48616},"builder-885d4740dd624e81ba0a9e6840d8e848",{"previousId":48612},"builder-f67cece85d9b4b42a8641a70089f9cc1",{"name":42813,"options":48614,"isRSC":130},{"text":48615},"\u003Ch6>\u003Cstrong>THE VIP PARTY. ENOUGH SAID. \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>This post gave us an inside look at the party everyone’s still talking about. The photos from the \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7369098827527655425\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">INBOUND 2025 VIP bash\u003C\u002Fa> were packed with rooftop views, dance floor moves, and just enough sparkle to make anyone want to RSVP for next year on the spot. The ultimate LinkedIn flex. 😎\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Networking 🤝 celebration. This post captured the joy, connection, and beginning-of-week energy that makes INBOUND unforgettable long after the day's sessions end.\u003C\u002Fp>",{"large":48617,"small":48618},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48620,"component":48621,"responsiveStyles":48637},"builder-3a562cd118c849b39fec7f904d8ce3f9",{"name":42840,"options":48622,"isRSC":130},{"columns":48623,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48624,48626,48635],{"blocks":48625},[],{"blocks":48627},[48628],{"@type":118,"@version":119,"id":48629,"component":48630,"responsiveStyles":48633},"builder-6c05f945dbca46d49b48653190b0bceb",{"name":43030,"options":48631,"isRSC":130},{"code":48632,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7369098827527655425\u002F\" height=\"552\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":48634},{"position":154},{"blocks":48636},[],{"large":48638},{"position":154},{"@type":118,"@version":119,"id":48640,"meta":48641,"component":48642,"responsiveStyles":48645},"builder-e5b3f8066e8641ee8b0ce330b98c6d7b",{"previousId":48610},{"name":42813,"options":48643,"isRSC":130},{"text":48644},"\u003Ch6>\u003Cstrong>HOT ONES & HOT TAKES\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>What do you get when you mix marketing strategy, AI insights, and an escalating lineup of hot sauces? The \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7376305123309850624\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">most unforgettable session\u003C\u002Fa> of INBOUND 2025. Sean Evans brought the Hot Ones heat, and Brian Halligan showed up ready with headbands, wisdom, and Sam Adams. The post captured the chaos, the comedy, and the crowd-favorite moment everyone was talking about.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>It was the collab we didn’t know we needed. Watching two icons sweat through smart takes and spice levels gave the community something to laugh about and learn from.\u003C\u002Fp>",{"large":48646,"small":48647},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48649,"component":48650,"responsiveStyles":48666},"builder-b7af628f9b2c4529b09caaa6969e9e53",{"name":42840,"options":48651,"isRSC":130},{"columns":48652,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48653,48655,48664],{"blocks":48654},[],{"blocks":48656},[48657],{"@type":118,"@version":119,"id":48658,"component":48659,"responsiveStyles":48662},"builder-885234e51dfb47f68699b4df47daf632",{"name":43030,"options":48660,"isRSC":130},{"code":48661,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7376305123309850624\u002F\" height=\"552\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":48663},{"position":154},{"blocks":48665},[],{"large":48667},{"position":154},{"@type":118,"@version":119,"id":48669,"meta":48670,"component":48671,"responsiveStyles":48674},"builder-5f7bb92f087541db8cae684d48a0df7f",{"previousId":48640},{"name":42813,"options":48672,"isRSC":130},{"text":48673},"\u003Ch6>\u003Cstrong>DAY 1 HYPE\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>There’s something about seeing the INBOUND showfloor come to life in fast-forward. This \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDOL0n6TEUAF\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">timelapse\u003C\u002Fa> captured the quiet before the storm, followed by thousands of steps, fist bumps, booth selfies, and meetups in motion. It was the ultimate visual kickoff to a week packed with connection.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>In just a few seconds, this post managed to bottle the Day 1 buzz. The community could see themselves in it—moving, gathering, and making the most of every square foot.\u003C\u002Fp>",{"large":48675,"small":48676},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48678,"component":48679,"responsiveStyles":48695},"builder-9b6e3a7284e647c996d523efc44e2f2f",{"name":42840,"options":48680,"isRSC":130},{"columns":48681,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48682,48684,48693],{"blocks":48683},[],{"blocks":48685},[48686],{"@type":118,"@version":119,"id":48687,"component":48688,"responsiveStyles":48691},"builder-f7ae0827294e4529a349d93b8fdd03eb",{"name":43030,"options":48689,"isRSC":130},{"code":48690,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDOL0n6TEUAF\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\u003Cdiv style=\"padding:16px;\"> \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDOL0n6TEUAF\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\"> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fsvg>\u003C\u002Fdiv>\u003Cdiv style=\"padding-top: 8px;\"> \u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\u003Cdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: 8px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: auto;\"> \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fa>\u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDOL0n6TEUAF\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":48692},{"position":154},{"blocks":48694},[],{"large":48696},{"position":154},{"@type":118,"@version":119,"id":48698,"meta":48699,"component":48700,"responsiveStyles":48703},"builder-d55132b0a357436c9e49c1e12ade5c9d",{"previousId":48669},{"name":42813,"options":48701,"isRSC":130},{"text":48702},"\u003Ch6>THE RECAP THAT GAVE US CHILLS (AND VIBES)\u003C\u002Fh6>\u003Cp>To close out September, we dropped the full \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDOWloPBgVOc\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">INBOUND 2025 recap.\u003C\u002Fa> This sizzle reel packed all the best moments into one can’t-miss highlight reel: big keynotes, unexpected cameos, and community connections that hit just as hard the second time around.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Because it wasn’t just about what happened, it was about how it felt. The community saw themselves in this video, and the comments said it all: “missing it already.\" 😢\u003C\u002Fp>",{"large":48704,"small":48705},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48707,"component":48708,"responsiveStyles":48724},"builder-44e9d6d6dcdf48b1b1d7e754131c2ca0",{"name":42840,"options":48709,"isRSC":130},{"columns":48710,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48711,48713,48722],{"blocks":48712},[],{"blocks":48714},[48715],{"@type":118,"@version":119,"id":48716,"component":48717,"responsiveStyles":48720},"builder-c1300e3433d9489ca44695b002cd676e",{"name":43030,"options":48718,"isRSC":130},{"code":48719,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDOWloPBgVOc\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\u003Cdiv style=\"padding:16px;\"> \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDOWloPBgVOc\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\"> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fsvg>\u003C\u002Fdiv>\u003Cdiv style=\"padding-top: 8px;\"> \u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\u003Cdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: 8px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: auto;\"> \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fa>\u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDOWloPBgVOc\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":48721},{"position":154},{"blocks":48723},[],{"large":48725},{"position":154},{"@type":118,"@version":119,"id":48727,"meta":48728,"component":48729,"responsiveStyles":48732},"builder-6b6300505eed4b599957b687c264a701",{"previousId":48698},{"name":42813,"options":48730,"isRSC":130},{"text":48731},"\u003Ch6>\u003Cspan style=\"font-size: 28px;\">What These Top Posts Say About Our Community\u003C\u002Fspan>\u003C\u002Fh6>\u003Cp>September brought the INBOUND magic to life, and our community made every moment count.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>They showed up and showed out.\u003C\u002Fstrong> From bold fits to epic photo finishes, this crew brought confidence, creativity, and a whole lot of style to every corner of the conference.\u003C\u002Fli>\u003Cli>\u003Cstrong>They made the most of the moments.\u003C\u002Fstrong> Whether it was day-one buzz, VIP parties, or social feed-worthy keynotes, the community leaned in to all the vibes.\u003C\u002Fli>\u003Cli>\u003Cstrong>They kept the momentum going.\u003C\u002Fstrong> Even after the lights dimmed, the sizzle reel, selfies, and reflections kept rolling. The INBOUND energy didn’t stop after the final keynote in SF.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If September was about experiencing it all, October’s about carrying it forward. Let’s keep building, sharing, and showing up together—because this story’s just getting started. 🧡\u003C\u002Fp>",{"large":48733,"small":48734},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48582,"component":48736,"responsiveStyles":48739},{"name":42813,"options":48737,"isRSC":130},{"text":48738},"\u003Ch5>AUGUST 2025\u003C\u002Fh5>\u003Ch6>\u003Cstrong>EVERYWHERE YOU LOOK… IT’S ORANGE \u003C\u002Fstrong>🧡\u003C\u002Fh6>\u003Cp>Before the first keynote even kicked off at INBOUND 2025, the city had already gone \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7367247988475273216\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">full HubSpot.\u003C\u002Fa> Trains, billboards, BART stations—you name it, it was orange. HubSpot took over San Francisco in the boldest way possible, and our community soaked it up, tagging selfies, sharing photos, and turning the city into an IRL brand experience.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>SF takeover? More like a transformation. When your event has a visual footprint this loud, the community can’t help but step in and make it theirs.\u003C\u002Fp>",{"large":48740,"small":48741},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48743,"component":48744,"responsiveStyles":48764},"builder-3ceb9431e9c64b48b3285c70a83791b6",{"name":42840,"options":48745,"isRSC":130},{"columns":48746,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48747,48749,48762],{"blocks":48748},[],{"blocks":48750},[48751],{"@type":118,"@version":119,"tagName":48752,"id":48753,"properties":48754,"linkUrl":48755,"component":48756,"responsiveStyles":48759},"a","builder-7285ecc3ffb7412a83a449636876b407",{"href":48755},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7367247988475273216\u002F",{"name":43030,"options":48757,"isRSC":130},{"code":48758,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7367247988475273216\u002F\" height=\"552\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":48760},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},"pointer",{"blocks":48763},[],{"large":48765},{"position":154},{"@type":118,"@version":119,"id":48612,"meta":48767,"component":48769,"responsiveStyles":48772},{"previousId":48768},"builder-d78c25514fab486f9d13966456375336",{"name":42813,"options":48770,"isRSC":130},{"text":48771},"\u003Ch6>\u003Cstrong>FASHION WEEK? NO, IT’S INBOUND WEEK\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Before INBOUND even began, Meghann Keogh (our fashion insider and former bridal boutique owner turned HubSpotter) was on the case. With \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7359280343562035201\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">styling inspo, outfit planning tips, and runway-ready recs\u003C\u002Fa>, she helped the community bring the looks. From bold colors to low-stress silhouettes, INBOUND felt like an industry event meets fashion week.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Getting dressed became part of the anticipation. Our community wasn't just prepping their pitches, they were prepping their fits. And they \u003Cstrong>DELIVERED. \u003C\u002Fstrong>\u003C\u002Fp>",{"large":48773,"small":48774},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48776,"component":48777,"responsiveStyles":48795},"builder-f54fa46f150747f7af4c4d62964e04c4",{"name":42840,"options":48778,"isRSC":130},{"columns":48779,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48780,48782,48793],{"blocks":48781},[],{"blocks":48783},[48784],{"@type":118,"@version":119,"tagName":48752,"id":48785,"properties":48786,"linkUrl":48787,"component":48788,"responsiveStyles":48791},"builder-9fdba7471d19466d88d1eed2d1a6f840",{"href":48787},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7359280343562035201\u002F",{"name":43030,"options":48789,"isRSC":130},{"code":48790,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7359280343562035201\" height=\"755\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":48792},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":48794},[],{"large":48796},{"position":154},{"@type":118,"@version":119,"id":48798,"meta":48799,"component":48800,"responsiveStyles":48803},"builder-4b3d0e6fecf849cfa3fc80a606161f30",{"previousId":48612},{"name":42813,"options":48801,"isRSC":130},{"text":48802},"\u003Ch6>\u003Cstrong>INBOUND NAILS? YES, THAT’S A THING NOW\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Meghann didn’t stop at outfits. She also dropped a \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7366868705273606144\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">full slate of nail inspiration\u003C\u002Fa> with the help of AI. Some people prep by reviewing the speaker lineup. Others? By locking in a nail design worthy of a front-row seat. \u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>It was fun. It was unexpected. And it gave our community one more way to show up and show out. From conference badges to cuticles, every detail mattered this year.\u003C\u002Fp>",{"large":48804,"small":48805},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48807,"component":48808,"responsiveStyles":48826},"builder-e142a7fce8a443038e0bd670fb8be7f8",{"name":42840,"options":48809,"isRSC":130},{"columns":48810,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48811,48813,48824],{"blocks":48812},[],{"blocks":48814},[48815],{"@type":118,"@version":119,"tagName":48752,"id":48816,"properties":48817,"linkUrl":48818,"component":48819,"responsiveStyles":48822},"builder-d230478c16ce45c78f128db4f577f511",{"href":48818},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7366868705273606144\u002F",{"name":43030,"options":48820,"isRSC":130},{"code":48821,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7366868705273606144\" height=\"692\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":48823},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":48825},[],{"large":48827},{"position":154},{"@type":118,"@version":119,"id":48829,"meta":48830,"component":48831,"responsiveStyles":48834},"builder-4046553e1d5043a599b8ab1be4b3066b",{"previousId":48798},{"name":42813,"options":48832,"isRSC":130},{"text":48833},"\u003Ch6>\u003Cstrong>THE NETWORKING QUIZ THAT READ YOU LIKE A BOOK\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Turns out networking gets easier when you know your type. In August, we launched a \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7361868025236447232\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">quiz\u003C\u002Fa> that helped attendees discover their connection style before INBOUND. “Big introvert energy,” “Give me a mic,” and “Find me near the snack table” all found their rightful matches.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit:\u003C\u002Fstrong> Networking at INBOUND isn’t one-size-fits-all. This quiz gave our community permission to show up as themselves and made it easier to find their people along the way.\u003C\u002Fp>",{"large":48835,"small":48836},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48838,"component":48839,"responsiveStyles":48857},"builder-406cfc174c204a34a604eaaa51c442b5",{"name":42840,"options":48840,"isRSC":130},{"columns":48841,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48842,48844,48855],{"blocks":48843},[],{"blocks":48845},[48846],{"@type":118,"@version":119,"tagName":48752,"id":48847,"properties":48848,"linkUrl":48849,"component":48850,"responsiveStyles":48853},"builder-760c0671f4b94686add91d7401d6da35",{"href":48849},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7361868025236447232\u002F",{"name":43030,"options":48851,"isRSC":130},{"code":48852,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7361868025236447232\" height=\"755\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":48854},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":48856},[],{"large":48858},{"position":154},{"@type":118,"@version":119,"id":48860,"meta":48861,"component":48862,"responsiveStyles":48865},"builder-1a705a0c3e18403cb194547ff2380eeb",{"previousId":48829},{"name":42813,"options":48863,"isRSC":130},{"text":48864},"\u003Ch6>\u003Cstrong>ZODIAC SIGNS, BUT MAKE IT CARRY-ON FRIENDLY\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>This month, we dropped a cosmic twist on packing prep: we teamed up with the stars (literally) to build your \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7361086607564644354\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">astrological packing guide\u003C\u002Fa> for INBOUND 2025. Yes, Virgos packed backup phone chargers. Yes, Leos packed a portable selfie light.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>This guide turned a universal stressor into something playful, personal, and shareable. Also: apparently, astrology is the unofficial INBOUND community love language.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>",{"large":48866,"small":48867},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48869,"component":48870,"responsiveStyles":48888},"builder-e2ccbcf8b5b449bb9c3c6748a2f5982b",{"name":42840,"options":48871,"isRSC":130},{"columns":48872,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48873,48875,48886],{"blocks":48874},[],{"blocks":48876},[48877],{"@type":118,"@version":119,"tagName":48752,"id":48878,"properties":48879,"linkUrl":48880,"component":48881,"responsiveStyles":48884},"builder-3f756a9faf9845c9bb0a5d855cde6607",{"href":48880},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7361086607564644354\u002F",{"name":43030,"options":48882,"isRSC":130},{"code":48883,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7361086607564644354\" height=\"671\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>",{"large":48885},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":48887},[],{"large":48889},{"position":154},{"@type":118,"@version":119,"id":48891,"meta":48892,"component":48893,"responsiveStyles":48896},"builder-2f62f77b9697443da016288daa1ee650",{"previousId":48860},{"name":42813,"options":48894,"isRSC":130},{"text":48895},"\u003Ch6>\u003Cstrong>What These Top Posts Say About Our Community\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>August proved what we’ve always known: the INBOUND community doesn’t just attend the event, they set the tone for it.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>They treat INBOUND like a main character moment: \u003C\u002Fstrong>From head-to-toe style to selfie-ready nails, our attendees showed up ready to own the spotlight.\u003C\u002Fli>\u003Cli>\u003Cstrong>They add personality to everything: \u003C\u002Fstrong>Packing guides got astrological, networking got personalized, and every piece of content reflected how the community brings themselves into the INBOUND experience.\u003C\u002Fli>\u003Cli>\u003Cstrong>They turn new cities into canvases: \u003C\u002Fstrong>Our San Francisco takeover wasn’t just marketing, it was a shared moment that stretched from the BART stations to LinkedIn posts.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>INBOUND 2025 may be in the rearview, but the energy’s still running high. Keep showing up, keep sharing, and keep your eyes peeled. The next big thing? It’s already in motion. 👀\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>",{"large":48897,"small":48898},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48900,"meta":48901,"component":48902,"responsiveStyles":48905},"builder-415b435daeba4e1b838118ef882b47ba",{"previousId":48582},{"name":42813,"options":48903,"isRSC":130},{"text":48904},"\u003Ch5>JULY 2025\u003C\u002Fh5>\u003Ch6>\u003Cstrong>COLIN JOST TO HEADLINE INBOUND AFTER HOURS 🎤\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>This month, we revealed that SNL Weekend Update anchor and professional sharp-tongue \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDMIfhamOSxs\u002F?img_index=2\" rel=\"noopener noreferrer\" target=\"_blank\">Colin Jost\u003C\u002Fa> will take the INBOUND Main Stage for one unforgettable night at INBOUND After Hours. The announcement rippled through the INBOUND community faster than you can say “live from San Francisco.” Everyone started reworking their agendas and a thousand mental notes were made to be front-row on September 4th.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit:\u003C\u002Fstrong> It was the kind of announcement that reminded everyone why they cleared their calendars for INBOUND 2025. This surprise gave our community one more reason to count down to SF (as if you needed another one!).\u003C\u002Fp>",{"large":48906,"small":48907},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48909,"component":48910,"responsiveStyles":48926},"builder-8f706804d8dd43b5aa967051e54fc3da",{"name":42840,"options":48911,"isRSC":130},{"columns":48912,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48913,48915,48924],{"blocks":48914},[],{"blocks":48916},[48917],{"@type":118,"@version":119,"id":48918,"component":48919,"responsiveStyles":48922},"builder-e8f2d035768c4907bedae1ed960dce4b",{"name":43030,"options":48920,"isRSC":130},{"code":48921,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDMIfhamOSxs\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  \u003Cdiv style=\"padding:16px;\">\n    \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDMIfhamOSxs\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\">\n      \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\">\n        \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\n        \u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\n          \u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n            \u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\n              \u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\n            \u003C\u002Fg>\n          \u003C\u002Fg>\n        \u003C\u002Fsvg>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding-top: 8px;\">\u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n        \u003Cdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: 8px;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: auto;\">\n          \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv\n    >\u003C\u002Fa>\n    \u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDMIfhamOSxs\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\n  \u003C\u002Fdiv>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":48923},{"position":154,"pointerEvents":42819,"display":152},{"blocks":48925},[],{"large":48927},{"position":154,"paddingBottom":42821,"paddingTop":42821},{"@type":118,"@version":119,"id":48929,"meta":48930,"component":48931,"responsiveStyles":48934},"builder-6b11ad08c58943ab99aacc18e7da08cf",{"previousId":48582},{"name":42813,"options":48932,"isRSC":130},{"text":48933},"\u003Ch6>\u003Cstrong>SEE YOU IN SF (AND ALL OVER LINKEDIN)\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Ready to flex that INBOUND 2025 ticket? This month, INBOUND attendees started showing up and showing off. We designed some \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:share:7352021594413666306\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">customizable Canva templates\u003C\u002Fa> that turned “I got my ticket” energy into a movement. Our feed filled with proud announcements when our community brought the energy to the INBOUND digital pre-party as we count down to September.\u003C\u002Fp>\u003Cp>💡 \u003Cstrong>Why It Hit:\u003C\u002Fstrong> There’s something electric about seeing your peers gear up for the same big moment. These posts weren’t just announcements, they were invites, icebreakers, and hype generators all rolled into one. INBOUND isn't just coming. It’s \u003Cem>happening.\u003C\u002Fem>\u003C\u002Fp>",{"large":48935,"small":48936},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48938,"component":48939,"responsiveStyles":48957},"builder-31d5af7e20df4c5b9cea89e19d565b20",{"name":42840,"options":48940,"isRSC":130},{"columns":48941,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48942,48944,48955],{"blocks":48943},[],{"blocks":48945},[48946],{"@type":118,"@version":119,"tagName":48752,"id":48947,"properties":48948,"linkUrl":48949,"component":48950,"responsiveStyles":48953},"builder-4ec7254461d1482faf8f737ff07bdb3a",{"href":48949},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:share:7352021594413666306\u002F",{"name":43030,"options":48951,"isRSC":130},{"code":48952,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:share:7352021594413666306?collapsed=1\" height=\"552\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":48954},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":48956},[],{"large":48958},{"position":154},{"@type":118,"@version":119,"id":48960,"meta":48961,"component":48963,"responsiveStyles":48966},"builder-2ce25b04847d453cbbe13e5c1eebc5a3",{"previousId":48962},"builder-d3a8a8014e7b47f9837541f8cd6ab9a8",{"name":42813,"options":48964,"isRSC":130},{"text":48965},"\u003Ch6>\u003Cstrong>WE ASKED. YOU SPOKE. WE BUILT IT.\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>The INBOUND community made one thing loud and clear: we want to connect with \u003Cem>our people.\u003C\u002Fem> So that’s exactly what we made happen. From SaaS to manufacturing to financial services, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7356793812146397184\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">new Meetups\u003C\u002Fa> were launched this year based directly on your requests. It wasn’t just a programming update, it was a community feedback loop in real time.\u003C\u002Fp>\u003Cp>💡 \u003Cstrong>Why It Hit: \u003C\u002Fstrong>We see you, INBOUND community. When ideas turn into actual programming, it builds more than excitement - it builds trust. \u003C\u002Fp>",{"large":48967,"small":48968},{"lineHeight":42818,"height":42819,"paddingBottom":42821,"paddingTop":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":48970,"component":48971,"responsiveStyles":48989},"builder-107167a1abe1429f9ff09af9378d8261",{"name":42840,"options":48972,"isRSC":130},{"columns":48973,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[48974,48976,48987],{"blocks":48975},[],{"blocks":48977},[48978],{"@type":118,"@version":119,"tagName":48752,"id":48979,"properties":48980,"linkUrl":48981,"component":48982,"responsiveStyles":48985},"builder-38cd462a0ab8495f959f354e65111540",{"href":48981},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7356793812146397184\u002F",{"name":43030,"options":48983,"isRSC":130},{"code":48984,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7356793812146397184\u002F\" height=\"552\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":48986},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":48988},[],{"large":48990},{"position":154},{"@type":118,"@version":119,"id":48962,"meta":48992,"component":48993,"responsiveStyles":48996},{"previousId":48929},{"name":42813,"options":48994,"isRSC":130},{"text":48995},"\u003Ch6>\u003Cstrong>MANIFESTATION: POWERED BY THE INBOUND COMMUNITY\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>One of our community members made a \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:share:7351306466647056385\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">heartfelt (and hilarious) post\u003C\u002Fa> about wanting to attend INBOUND 2025. Not long after, she had a ticket in hand. The community made it happen. That’s the magic of INBOUND: people helping people get in the room, because we know what happens when they do. \u003C\u002Fp>\u003Cp>💡 \u003Cstrong>Why It Hit: \u003C\u002Fstrong>This was INBOUND energy in its purest form. No promo, just people lifting each other up to be part of something big. The community \u003Cem>is\u003C\u002Fem> the event.\u003C\u002Fp>",{"large":48997,"small":48998},{"lineHeight":42818,"height":42819,"paddingBottom":42821,"paddingTop":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":49000,"component":49001,"responsiveStyles":49019},"builder-505de1f5e07a424f889c0cf320641a01",{"name":42840,"options":49002,"isRSC":130},{"columns":49003,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49004,49006,49017],{"blocks":49005},[],{"blocks":49007},[49008],{"@type":118,"@version":119,"tagName":48752,"id":49009,"properties":49010,"linkUrl":49011,"component":49012,"responsiveStyles":49015},"builder-0f1772d140944530adcd7bab7c87a4c1",{"href":49011},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:share:7351306466647056385\u002F",{"name":43030,"options":49013,"isRSC":130},{"code":49014,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:share:7351306466647056385\u002F\" height=\"552\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49016},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":49018},[],{"large":49020},{"position":154},{"@type":118,"@version":119,"id":49022,"meta":49023,"component":49024,"responsiveStyles":49027},"builder-d9651880801b425a8d1c1f60619a0d98",{"previousId":48962},{"name":42813,"options":49025,"isRSC":130},{"text":49026},"\u003Ch6>\u003Cstrong>THE INBOUND GUIDE TO SF - CURATED BY YOU! 🗺️\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>\u003Cstrong>\u003C\u002Fstrong>When we asked the community to drop their go-to San Francisco spots, you delivered. From coffee runs to post-session hikes and late-night bites, we mapped out \u003Ca href=\"https:\u002F\u002Fx.com\u002FINBOUND\u002Fstatus\u002F1945567894693191710\" rel=\"noopener noreferrer\" target=\"_blank\">89+ local-approved gems\u003C\u002Fa> straight from the INBOUND hive mind. It's not just a map, it's a mood board for how to experience the city like an insider.\u003C\u002Fp>\u003Cp>💡 \u003Cstrong>Why It Hit:\u003C\u002Fstrong> This was more than a travel guide. It was a crowdsourced love letter to our host city. Attendees weren’t just planning their schedules, they were planning their snacks, sights, and serendipity. INBOUND 2025’s not just in SF. It’s \u003Cem>taking over\u003C\u002Fem> SF.\u003C\u002Fp>",{"large":49028,"small":49029},{"lineHeight":42818,"height":42819,"paddingBottom":42821,"paddingTop":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":49031,"component":49032,"responsiveStyles":49053},"builder-9979e51e55a143788d1842a2660cd619",{"name":42840,"options":49033,"isRSC":130},{"columns":49034,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49035,49037,49051],{"blocks":49036},[],{"blocks":49038},[49039],{"@type":118,"@version":119,"tagName":48752,"id":49040,"properties":49041,"linkUrl":49042,"component":49043,"responsiveStyles":49049},"builder-e31cb853fec74717a260587295cd63ee",{"href":49042},"https:\u002F\u002Fx.com\u002FINBOUND\u002Fstatus\u002F1945567894693191710",{"name":42848,"options":49044,"isRSC":130},{"image":49045,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":49046,"lockAspectRatio":13,"height":49047,"width":49048},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3782fe6e9d154bc1947c4515b810c908",1.71,840,478,{"large":49050},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":49052},[],{"large":49054},{"position":154},{"@type":118,"@version":119,"id":49056,"meta":49057,"component":49058,"responsiveStyles":49061},"builder-0df55e823c734e4999e1fdb4c4fa62df",{"previousId":49022},{"name":42813,"options":49059,"isRSC":130},{"text":49060},"\u003Ch6>\u003Cstrong>What These Top Posts Say About Our Community\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>July’s content says it loud and clear: the INBOUND community doesn’t just attend, they show up big.\u003C\u002Fp>\u003Cul>\u003Cli>They make things happen. From turning a wish into a ticket to building Meetups from scratch, this group doesn’t wait for the moment. They create it.\u003C\u002Fli>\u003Cli>They show up for each other. Whether it’s tagging friends in templates or sharing SF insider tips on where to get the best matcha, they’re all about lifting others up.\u003C\u002Fli>\u003Cli>They bring the energy early. September might be around the corner, but the feed already feels like a reunion. The countdown is on, and the excitement’s only picking up speed.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>INBOUND is just one month away, and July proved this community is already in full send mode. Keep the comments coming, the templates flying, and the hype alive. Next stop: San Francisco. Let’s go!\u003C\u002Fp>",{"large":49062,"small":49063},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":49065,"meta":49066,"component":49067,"responsiveStyles":49070},"builder-26436266eaf243e880211141684a643e",{"previousId":48582},{"name":42813,"options":49068,"isRSC":130},{"text":49069},"\u003Ch5>JUNE 2025\u003C\u002Fh5>\u003Ch6>\u003Cbr>\u003C\u002Fh6>\u003Ch6>\u003Cstrong>THE INBOUND AGENDA IS LIVE (AND STACKED)\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>June brought us the \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7338548010848542720\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">INBOUND 2025 agenda drop\u003C\u002Fa>. From data-driven growth hacks to improv-powered storytelling, we unveiled 200+ sessions for attendees to start planning their dream INBOUND schedule and favoriting must-see sessions. Calendars everywhere filled up faster than you can say “networking break”. \u003C\u002Fp>\u003Cp>💡 \u003Cstrong>Why It Hit:\u003C\u002Fstrong> There’s something about seeing the full experience laid out that makes INBOUND feel real. The momentum is building, and this update gave our community a powerful push forward.\u003C\u002Fp>\u003Cp>\u003Cstrong>P.S. Registration for limited-capacity sessions opens August 5th for VIP and August 12th for General Admission - don’t wait to \u003C\u002Fstrong>\u003Ca href=\"inbound.com\u002Fregister\" rel=\"noopener noreferrer\">\u003Cstrong>secure your ticket\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> and get ready!\u003C\u002Fstrong>\u003C\u002Fp>",{"large":49071,"small":49072},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":49074,"component":49075,"responsiveStyles":49093},"builder-21a4e7e6c35f4ba9a0f95cecfe3c94c7",{"name":42840,"options":49076,"isRSC":130},{"columns":49077,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49078,49080,49091],{"blocks":49079},[],{"blocks":49081},[49082],{"@type":118,"@version":119,"tagName":48752,"id":49083,"properties":49084,"linkUrl":49085,"component":49086,"responsiveStyles":49089},"builder-b654f8734263491c9fb3bf2f4d4d17e9",{"href":49085},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7338548010848542720\u002F",{"name":43030,"options":49087,"isRSC":130},{"code":49088,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7338548010848542720\u002F\" height=\"858\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49090},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":49092},[],{"large":49094},{"position":154},{"@type":118,"@version":119,"id":49096,"component":49097,"responsiveStyles":49100},"builder-9049e06b210249598fd28720f4f75c34",{"name":42813,"options":49098,"isRSC":130},{"text":49099},"\u003Ch6>\u003Cstrong>THE FUTURE OF LEADERSHIP - TOGETHER\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>We tapped into the collective wisdom of our community to explore what \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7341133040150003712\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">modern leadership\u003C\u002Fa> looks like, and the answers sparked inspiration. From celebrating standout voices to reflecting on the qualities that truly make an impact, this moment brought thoughtful perspective and serious optimism about the road ahead.\u003C\u002Fp>\u003Cp>💡 \u003Cstrong>Why It Hit:\u003C\u002Fstrong> People are craving leadership that feels real, grounded, and human. This conversation made space for that, and our community ran with it.\u003C\u002Fp>",{"large":49101},{"position":154,"lineHeight":42818,"height":42819,"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":49103,"component":49104,"responsiveStyles":49122},"builder-537c783d9f854bf5be9d74386f8465c0",{"name":42840,"options":49105,"isRSC":130},{"columns":49106,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49107,49109,49120],{"blocks":49108},[],{"blocks":49110},[49111],{"@type":118,"@version":119,"tagName":48752,"id":49112,"properties":49113,"linkUrl":49114,"component":49115,"responsiveStyles":49118},"builder-b67a3bb1c8b74ae3adb32bcc2b824829",{"href":49114},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7341133040150003712\u002F",{"name":43030,"options":49116,"isRSC":130},{"code":49117,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7341133040150003712\u002F\" height=\"858\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49119},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":49121},[],{"large":49123},{"position":154},{"@type":118,"@version":119,"id":49125,"meta":49126,"component":49127,"responsiveStyles":49130},"builder-8192ad03b6c84609b8ed6c7208fbc1bb",{"previousId":49096},{"name":42813,"options":49128,"isRSC":130},{"text":49129},"\u003Ch6>\u003Cstrong>INBOUND’S NEXT MAIN STAGE ICON?\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>What happens when one \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDLAzewWOZdO\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">very motivated gorilla\u003C\u002Fa> takes on 30 INBOUND 2025 speakers? Let’s just say...we may have found next year’s Main Stage headliner. This post took a playful trend and gave it the INBOUND twist, mixing brains, humor, and some unexpectedly deep note-taking skills.\u003C\u002Fp>\u003Cp>💡 \u003Cstrong>Why It Resonated:\u003C\u002Fstrong> Sometimes a little absurdity is exactly what we need. This one sparked laughs and reminded us not to take ourselves too seriously (even in the middle of planning something big).\u003C\u002Fp>",{"large":49131},{"position":154,"lineHeight":42818,"height":42819,"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":49133,"component":49134,"responsiveStyles":49150},"builder-d70be108ab5c46ca874337cd77f2a937",{"name":42840,"options":49135,"isRSC":130},{"columns":49136,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49137,49139,49148],{"blocks":49138},[],{"blocks":49140},[49141],{"@type":118,"@version":119,"id":49142,"component":49143,"responsiveStyles":49146},"builder-ed3f9ab5dab543dc887302814d1c91e7",{"name":43030,"options":49144,"isRSC":130},{"code":49145,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDLAzewWOZdO\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  \u003Cdiv style=\"padding:16px;\">\n    \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDLAzewWOZdO\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\">\n      \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\">\n        \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\n        \u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\n          \u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n            \u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\n              \u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\n            \u003C\u002Fg>\n          \u003C\u002Fg>\n        \u003C\u002Fsvg>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding-top: 8px;\">\u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n        \u003Cdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: 8px;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: auto;\">\n          \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv\n    >\u003C\u002Fa>\n    \u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDLAzewWOZdO\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\n  \u003C\u002Fdiv>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":49147},{"position":154},{"blocks":49149},[],{"large":49151},{"position":154},{"@type":118,"@version":119,"id":49153,"component":49154,"responsiveStyles":49157},"builder-9d008f22c19143d3a3bb3d302d1dbfc6",{"name":43030,"options":49155,"isRSC":130},{"code":49156,"scriptsClientOnly":13},"\n",{"large":49158},{"position":154},{"@type":118,"@version":119,"id":49160,"meta":49161,"component":49162,"responsiveStyles":49165},"builder-8f24073071364fecbf883271126c10e7",{"previousId":49125},{"name":42813,"options":49163,"isRSC":130},{"text":49164},"\u003Ch6>\u003Cstrong>THE 5 STAGES OF GETTING TO INBOUND\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Whether it’s rallying the finance team or booking the hotel the second you get the green light, this post captured the universal \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDKu0yo8uqBn\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">INBOUND prep journey\u003C\u002Fa> with just the right dose of humor and relatability. If you know, you \u003Cem>definitely\u003C\u002Fem> know.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Because it’s real. Our community saw themselves in this one, and it turned the lead-up to INBOUND into a shared celebration of the hustle (and the joy) of getting there.\u003C\u002Fp>\u003Cp>\u003Cem>Need help convincing your manager to send you to INBOUND 2025? We have a \u003C\u002Fem>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cem>customizable template\u003C\u002Fem>\u003C\u002Fa>\u003Cem> to outline clear goals, break down the costs, and highlight the ROI of attending INBOUND. Thank us later.\u003C\u002Fem>\u003C\u002Fp>",{"large":49166},{"position":154,"lineHeight":42818,"height":42819,"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":49168,"component":49169,"responsiveStyles":49185},"builder-dc74c685d156421887513234d405c89c",{"name":42840,"options":49170,"isRSC":130},{"columns":49171,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49172,49174,49183],{"blocks":49173},[],{"blocks":49175},[49176],{"@type":118,"@version":119,"id":49177,"component":49178,"responsiveStyles":49181},"builder-7f04abb07a92451186c5e5f0bc3f0841",{"name":43030,"options":49179,"isRSC":130},{"code":49180,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDKu0yo8uqBn\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\u003Cdiv style=\"padding:16px;\"> \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDKu0yo8uqBn\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\"> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fsvg>\u003C\u002Fdiv>\u003Cdiv style=\"padding-top: 8px;\"> \u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\u003Cdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: 8px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: auto;\"> \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fa>\u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDKu0yo8uqBn\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":49182},{"position":154},{"blocks":49184},[],{"large":49186},{"position":154},{"@type":118,"@version":119,"id":49188,"meta":49189,"component":49190,"responsiveStyles":49193},"builder-bb9be1a565b9444b8bdb09589083dea5",{"previousId":49160},{"name":42813,"options":49191,"isRSC":130},{"text":49192},"\u003Ch6>\u003Cstrong>What These Top Posts Say About Our Community\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>June’s content proves one thing above all: our community shows up with purpose and personality.\u003C\u002Fp>\u003Cul>\u003Cli>They’re planners. The agenda dropped, and they didn’t just start building schedules, you made it an art form.\u003C\u002Fli>\u003Cli>They keep it real. Whether it’s leading with empathy or laughing through logistics, our community brings both heart and humor.\u003C\u002Fli>\u003Cli>They're already packing. The countdown to INBOUND 2025 is \u003Cem>on\u003C\u002Fem>, and we’re more than ready to make the most of every moment.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Keep the energy coming - July’s got some surprises in store. 👀 Make sure you're following us across all platforms and keep an eye out for next month's roundup!\u003C\u002Fp>",{"large":49194},{"position":154,"lineHeight":42818,"height":42819,"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":49196,"meta":49197,"component":49198,"responsiveStyles":49201},"builder-bc53cda09fb348cb806827360000bdf2",{"previousId":48582},{"name":42813,"options":49199,"isRSC":130},{"text":49200},"\u003Ch5>MAY 2025\u003C\u002Fh5>\u003Ch6>\u003Cbr>\u003C\u002Fh6>\u003Ch6>\u003Cstrong>INBOUND 2025 HEADLINERS, ASSEMBLE!\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>This month, we answered your burning question: \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:share:7326302204313702400\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">who’s taking the INBOUND 2025 Main Stage\u003C\u002Fa>? Storytelling powerhouse Amy Poehler, AI visionary Dario Amodei, Hot Ones host Sean Evans (yes, wing sauce included), review king Marques Brownlee, and a stacked roster of industry icons from HubSpot to Synthesia. The comments filled with session wish lists and “see‑you‑there” shout‑outs.\u003C\u002Fp>\u003Cp>💡 \u003Cstrong>Why It Hit:\u003C\u002Fstrong> Our community immediately jumped on the hype train for this announcement (all aboard! 🚂). We loved seeing the reactions and hot-take predictions for this year’s INBOUND.\u003C\u002Fp>",{"large":49202,"small":49203},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"tagName":48752,"id":49205,"properties":49206,"linkUrl":49207,"component":49208,"responsiveStyles":49214},"builder-0ce3a699969c475798c6e87a2e7f20a9",{"href":49207},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:share:7326302204313702400\u002F",{"name":42848,"options":49209,"isRSC":130},{"image":49210,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":49211,"lockAspectRatio":13,"height":49212,"width":49213},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd8aa8fd4be6e4567a4427a933952dc1f",1.754,1298,740,{"large":49215},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":49216,"marginLeft":42819,"marginRight":42819,"cursor":48761,"pointerEvents":42819,"display":152},"500px",{"@type":118,"@version":119,"id":49218,"meta":49219,"component":49220,"responsiveStyles":49223},"builder-ab4bfe3f8f494a6f88f808756e41fe32",{"previousId":49096},{"name":42813,"options":49221,"isRSC":130},{"text":49222},"\u003Ch6>\u003Cstrong>A DAY IN THE LIFE, BROUGHT TO YOU BY AI\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Ever wondered what a tech titan or media mogul does between keynote rehearsals? This LinkedIn carousel used generative AI to imagine \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7330226442892365825\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">backstage moments\u003C\u002Fa>, from Dario Amodei’s love for chickens to Sean Evans’ dream collab with Leonardo da Vinci, reminding us that headliners are humans first.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>A peek behind the curtain + playful visuals delivered major excitement for seeing these icons in person (not just in AI form) at INBOUND 2025. \u003C\u002Fp>",{"large":49224},{"position":154,"lineHeight":42818,"height":42819,"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":49226,"meta":49227,"component":49229,"responsiveStyles":49245},"builder-8cfbb94b88e14ac08594556d4894306e",{"previousId":49228},"builder-b0fb75df392d445d99b5c470a57f6f63",{"name":42840,"options":49230,"isRSC":130},{"columns":49231,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49232,49234,49243],{"blocks":49233},[],{"blocks":49235},[49236],{"@type":118,"@version":119,"id":49237,"component":49238,"responsiveStyles":49241},"builder-1bf2d56d1c764ad3a65e7eaa3dc45b8f",{"name":43030,"options":49239,"isRSC":130},{"code":49240,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7330226442892365825\u002F\" height=\"858\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49242},{"position":154},{"blocks":49244},[],{"large":49246},{"position":154},{"@type":118,"@version":119,"id":49248,"component":49249,"responsiveStyles":49252},"builder-7e000ba3d93641baade80a15b7834616",{"name":42813,"options":49250,"isRSC":130},{"text":49251},"\u003Ch6>\u003Cstrong>COMMUNITY + CHATGPT = PURE POETRY\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>How do you explain INBOUND to someone who has never been? (But seriously, why haven’t you?) We asked the community to \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7328859579440599040\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">explain the event in their own words\u003C\u002Fa>, and asked ChatGPT to help us bring their words to life. Answers ranged from \"feels like HubSpot Christmas\" to \"like the Super Bowl of growth-driven business events,\" proving our community’s creativity knows no bounds.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Our audience loves co-creating with us, and we love creating with them too! This prompt turned our dedicated commenters into proud co-authors. \u003C\u002Fp>",{"large":49253},{"position":154,"lineHeight":42818,"height":42819,"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":49255,"component":49256,"responsiveStyles":49274},"builder-e7ce1f6a4e554da59dd150a41cb70bcc",{"name":42840,"options":49257,"isRSC":130},{"columns":49258,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49259,49261,49272],{"blocks":49260},[],{"blocks":49262},[49263],{"@type":118,"@version":119,"tagName":48752,"id":49264,"properties":49265,"linkUrl":49266,"component":49267,"responsiveStyles":49270},"builder-7ccee617e8b941989dc3106cc432b84f",{"href":49266},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7328859579440599040\u002F",{"name":43030,"options":49268,"isRSC":130},{"code":49269,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7328859579440599040\u002F\" height=\"858\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49271},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":49273},[],{"large":49275},{"position":154},{"@type":118,"@version":119,"id":49277,"component":49278,"responsiveStyles":49281},"builder-42a8fcc319d94f6ebad80ed00a5e725b",{"name":42813,"options":49279,"isRSC":130},{"text":49280},"\u003Ch6>\u003Cstrong>SAN FRANCISCO, THROUGH THE LENS OF INNOVATION\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>A carousel walked us through \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7333127619720228866\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Bay Area breakthroughs\u003C\u002Fa>, from the Gold Rush to the sea lions, before asking: what impossible idea will the INBOUND community spark next? It’s our turn to write the next chapter of innovation at INBOUND 2025. \u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Who doesn’t love a good history lesson? This post celebrated the innovators that came before us, and the INBOUND thought leaders who will shape the future this September. \u003C\u002Fp>",{"large":49282},{"position":154,"lineHeight":42818,"height":42819,"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":49284,"component":49285,"responsiveStyles":49303},"builder-ad353bac9ea94cc2a76e6641f72e1cc7",{"name":42840,"options":49286,"isRSC":130},{"columns":49287,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49288,49290,49301],{"blocks":49289},[],{"blocks":49291},[49292],{"@type":118,"@version":119,"tagName":48752,"id":49293,"properties":49294,"linkUrl":49295,"component":49296,"responsiveStyles":49299},"builder-f303809febef422d8a454ca5861280e1",{"href":49295},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7333127619720228866\u002F",{"name":43030,"options":49297,"isRSC":130},{"code":49298,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7333127619720228866\u002F\" height=\"858\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49300},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":49302},[],{"large":49304},{"position":154},{"@type":118,"@version":119,"id":49306,"component":49307,"responsiveStyles":49310},"builder-7aa949dacb404565b6c8d324a026be94",{"name":42813,"options":49308,"isRSC":130},{"text":49309},"\u003Ch6>\u003Cstrong>Office Pet MVPs\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>A recent #LinkedINBOUNDPoll crowned \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7324098535237292032\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">WFH cats\u003C\u002Fa> as the undisputed productivity partners (sorry, office fish). This gallery of audience‑submitted pet pics was the serotonin boost everyone needed to close out the week.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>We love a good callback, and we just can’t keep our awesome poll results to ourselves. This feel-good post reminded our community that there’s more to work life than KPIs. \u003Cstrong>🐱🐶🐟\u003C\u002Fstrong>\u003C\u002Fp>",{"large":49311,"small":49312},{"position":154,"lineHeight":42818,"height":42819,"paddingTop":42821,"paddingBottom":42821},{"paddingBottom":42821},{"@type":118,"@version":119,"id":49314,"component":49315,"responsiveStyles":49333},"builder-f6420edddd154101a1c8a093044bd256",{"name":42840,"options":49316,"isRSC":130},{"columns":49317,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49318,49320,49331],{"blocks":49319},[],{"blocks":49321},[49322],{"@type":118,"@version":119,"tagName":48752,"id":49323,"properties":49324,"linkUrl":49325,"component":49326,"responsiveStyles":49329},"builder-2ef313b7d4c343c89b2d60292ab85f8a",{"href":49325},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7324098535237292032\u002F",{"name":43030,"options":49327,"isRSC":130},{"code":49328,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7324098535237292032\u002F\" height=\"858\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49330},{"position":154,"cursor":48761,"pointerEvents":42819,"display":152},{"blocks":49332},[],{"large":49334},{"position":154},{"@type":118,"@version":119,"id":49336,"component":49337,"responsiveStyles":49340},"builder-cc67a1c42f384a75a0254e3c7d3fa930",{"name":42813,"options":49338,"isRSC":130},{"text":49339},"\u003Ch6>\u003Cstrong>What These Top Posts Say About Our Community\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>May's content shows us what the INBOUND community values most right now:\u003C\u002Fp>\u003Cul>\u003Cli>They unite around inspiring voices. Speaker drops spark INBOUND planning and peer‑to‑peer recommendations.\u003C\u002Fli>\u003Cli>Imaginative storytelling that pulls them behind the scenes or back through history to deepen connections.\u003C\u002Fli>\u003Cli>Co‑creation! Whether writing metaphors or sharing pet photos, we thrive on shaping the story together. \u003C\u002Fli>\u003Cli>Balancing ambition with play, celebrating both cutting‑edge ideas and the small joys that fuel creative work.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Make sure you're following us across all platforms and keep an eye out for next month's roundup!\u003C\u002Fp>",{"large":49341},{"position":154,"lineHeight":42818,"height":42819,"paddingTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":49343,"meta":49344,"component":49345,"responsiveStyles":49348},"builder-3cfd33c01bae464594c4d77c5982e452",{"previousId":48582},{"name":42813,"options":49346,"isRSC":130},{"text":49347},"\u003Ch5>APRIL 2025\u003C\u002Fh5>\u003Ch6>\u003Cbr>\u003C\u002Fh6>\u003Ch6>\u003Cstrong>DREAM TEAM, REVEALED! \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Your #INBOUND25 \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Finbound_inbound25-activity-7320823770250715136-HtXl?utm_source=share&utm_medium=member_desktop&rcm=ACoAACRv6BUBBYjWBG8B9A9CoRgPX_mjKBOoVtU\" rel=\"noopener noreferrer\" target=\"_blank\">session catalog\u003C\u002Fa> made its grand entrance this month, teasing teardowns from email-legend Jay Schwedelson, HubSpot admin secrets with Kyle Jepson, and a mash-up of brand-new voices ready to save the day this September. The comments instantly turned into a hype thread of “Can. Not. Wait.”\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>The session catalog drop sparks FOMO \u003Cem>and\u003C\u002Fem> gives our community a head start on plotting can’t-miss sessions. Our collection of action-figure-style speakers didn’t hurt, either.\u003C\u002Fp>",{"large":49349,"small":49350},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"tagName":48752,"id":49352,"properties":49353,"linkUrl":49354,"component":49356,"responsiveStyles":49362},"builder-009b05142cc941c58ea5744c5da62e0b",{"href":49354,"target":49355},"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Finbound_inbound25-activity-7320823770250715136-HtXl?utm_source=share&utm_medium=member_desktop&rcm=ACoAACRv6BUBBYjWBG8B9A9CoRgPX_mjKBOoVtU","_blank",{"name":42848,"options":49357,"isRSC":130},{"image":49358,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":49359,"lockAspectRatio":13,"height":49360,"width":49361},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1f156b119f5b48f08fcb2b5b7a47be37",1.536,1370,892,{"large":49363},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":49364,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"cursor":48761,"pointerEvents":42819,"display":152},"484px",{"@type":118,"@version":119,"id":49366,"meta":49367,"component":49369,"responsiveStyles":49372},"builder-49e41469a7d042a98c0388abbe876a86",{"previousId":49368},"builder-6a62e12126fb4b8995fbc026a8c6f0bd",{"name":42813,"options":49370,"isRSC":130},{"text":49371},"\u003Ch6>AI & IRL: WHERE EVENT ROI MEETS REAL CONNECTION\u003C\u002Fh6>\u003Cp>Our \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fevents\u002F7316112830301163522\u002Fcomments\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn Live event\u003C\u002Fa> announcement promised (and delivered!) a power panel on balancing AI efficiency with the magic of in-person experiences, complete with tips on measuring ROI, trend forecasts, and sneak peeks at INBOUND innovations.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Budgets are tight, stakes are high, and our community crave data-backed answers. Packaging practical frameworks and future-casting in one virtual session hit the sweet spot for attendees.\u003C\u002Fp>",{"large":49373,"small":49374},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"tagName":48752,"id":49376,"properties":49377,"linkUrl":49378,"component":49379,"responsiveStyles":49385},"builder-4025c83679e243cc9bca493f171151cf",{"href":49378,"target":49355},"https:\u002F\u002Fwww.linkedin.com\u002Fevents\u002F7316112830301163522\u002Fcomments\u002F",{"name":42848,"options":49380,"isRSC":130},{"image":49381,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":49382,"lockAspectRatio":13,"height":49383,"width":49384},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fae54aee2c24c415a97cd625fa26b886b",0.683,880,1288,{"large":49386},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":49387,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"pointerEvents":42819,"display":152,"cursor":48761},"616px",{"@type":118,"@version":119,"id":49389,"meta":49390,"component":49391,"responsiveStyles":49394},"builder-3401809e362046778305a1cb829b6175",{"previousId":49366},{"name":42813,"options":49392,"isRSC":130},{"text":49393},"\u003Ch6>GOLDEN GATE TICKET TREASURE HUNT 🎟️✨\u003C\u002Fh6>\u003Cp>Hold onto your lanyards - our feed exploded when we launched our \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:share:7323446303819014144\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Golden Gate Ticket Giveaway\u003C\u002Fa>! For the next two months, we’re scattering 20 (yes, 20!) free INBOUND GA ticket codes across the digital Bay. Five codes vanished in the first 24 hours - but plenty are still out there. 😏\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Who doesn’t love a good scavenger hunt? Our community turned on notifications faster than you can say “Moscone Center.”\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Cem>Stay tuned:\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem> Codes can appear at any moment (yes, even on a Sunday morning). Keep notifications on, refresh often, and be ready to pounce - the next clue might disappear into the SF fog as quickly as it arrives.\u003C\u002Fem>\u003C\u002Fp>",{"large":49395},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49397,"meta":49398,"component":49400},"builder-a57bd20a7b4f44ac85e81d2f24e564d9",{"previousId":49399},"builder-e201ecd0745e44d2918ee3b95f91a4b0",{"name":42840,"options":49401,"isRSC":130},{"columns":49402,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49403,49405,49416],{"blocks":49404},[],{"blocks":49406},[49407],{"@type":118,"@version":119,"id":49408,"meta":49409,"component":49411,"responsiveStyles":49414},"builder-c8a07816812a4f249737be3ac76e1b1f",{"previousId":49410},"builder-79cad8ae51524df5b60d051dc6c05da0",{"name":43030,"options":49412,"isRSC":130},{"code":49413,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:share:7323446303819014144\" height=\"858\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49415},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49417},[],{"@type":118,"@version":119,"id":49419,"meta":49420,"component":49421,"responsiveStyles":49424},"builder-b67b7d3f7da84c36b47a2995c8a8db0f",{"previousId":49389},{"name":42813,"options":49422,"isRSC":130},{"text":49423},"\u003Ch6>THE 20-20-20 RULE, COURTESY OF DAN PINK\u003C\u002Fh6>\u003Cp>Over on TikTok, we brought back an #INBOUND19 throwback clip of \u003Ca href=\"https:\u002F\u002Fwww.tiktok.com\u002F@inbound\u002Fvideo\u002F7489202846974463274?utm_campaign=tt4d_open_api&utm_source=7036369194396418050\" rel=\"noopener noreferrer\" target=\"_blank\">Dan Pink’s simple productivity hack\u003C\u002Fa>: every 20 minutes, look 20 feet away for 20 seconds. The bite-size wellness tip racked up likes as our community pledged to give their eyeballs (and brains) a break.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Wellness-infused productivity content is algorithm gold, especially when it’s a tried-and-true tactic you can try in the next 20 minutes. 👀\u003C\u002Fp>",{"large":49425},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49427,"meta":49428,"component":49429},"builder-ab87ce0c6bc543cfbf4b9d3bc7f692c6",{"previousId":49397},{"name":42840,"options":49430,"isRSC":130},{"columns":49431,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49432,49434,49444],{"blocks":49433},[],{"blocks":49435},[49436],{"@type":118,"@version":119,"id":49437,"meta":49438,"component":49439,"responsiveStyles":49442},"builder-647636f3eccf44cebbd37fcbf162565c",{"previousId":49410},{"name":43030,"options":49440,"isRSC":130},{"code":49441,"scriptsClientOnly":13},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https:\u002F\u002Fwww.tiktok.com\u002F@inbound\u002Fvideo\u002F7489202846974463274\" data-video-id=\"7489202846974463274\" data-embed-from=\"embed_page\" style=\"max-width:605px; min-width:325px;\">\n  \u003Csection>\n    \u003Ca target=\"_blank\" title=\"@inbound\" href=\"https:\u002F\u002Fwww.tiktok.com\u002F@inbound?refer=embed\">@inbound\u003C\u002Fa>\n    \u003Cp>Stressed? Follow Dan Pink's 20-20-20 rule for better breaks. \u003Ca title=\"inbound19\" target=\"_blank\" href=\"https:\u002F\u002Fwww.tiktok.com\u002Ftag\u002Finbound19?refer=embed\">#INBOUND19\u003C\u002Fa> \u003Ca title=\"throwbackthursday\" target=\"_blank\" href=\"https:\u002F\u002Fwww.tiktok.com\u002Ftag\u002Fthrowbackthursday?refer=embed\">#throwbackthursday\u003C\u002Fa>\u003C\u002Fp>\n    \u003Ca target=\"_blank\" title=\"♬ original sound - INBOUND\" href=\"https:\u002F\u002Fwww.tiktok.com\u002Fmusic\u002Foriginal-sound-7489202842721323819?refer=embed\">♬ original sound - INBOUND\u003C\u002Fa>\n  \u003C\u002Fsection>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"https:\u002F\u002Fwww.tiktok.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":49443},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49445},[],{"@type":118,"@version":119,"id":49447,"meta":49448,"component":49449,"responsiveStyles":49452},"builder-39e9d2c128f044c88da75f2498471375",{"previousId":49419},{"name":42813,"options":49450,"isRSC":130},{"text":49451},"\u003Ch6>PLG IS A MINDSET\u003C\u002Fh6>\u003Cp>At #INBOUND24, Amplitude CPO Francois Ajenstat \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7313276128171880448\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">challenged teams\u003C\u002Fa> to treat the product as a sales engine. He reminded us that every in-app engagement is a signal goldmine in the self-service buying era.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>B2B audiences love tactical takes they can drop into Monday’s stand-up. Calling out the “try-before-you-buy” expectation resonated with our community.\u003C\u002Fp>",{"large":49453},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49455,"meta":49456,"component":49457},"builder-38a9784edde74af4bf722b5bd563ccfe",{"previousId":49427},{"name":42840,"options":49458,"isRSC":130},{"columns":49459,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49460,49462,49472],{"blocks":49461},[],{"blocks":49463},[49464],{"@type":118,"@version":119,"id":49465,"meta":49466,"component":49467,"responsiveStyles":49470},"builder-6ea20e99cf744e84b2e26bc60f174adc",{"previousId":49410},{"name":43030,"options":49468,"isRSC":130},{"code":49469,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7313276128171880448?compact=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>",{"large":49471},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49473},[],{"@type":118,"@version":119,"id":49475,"meta":49476,"component":49478,"responsiveStyles":49481},"builder-a6ee905210534c069b7139ba5049a391",{"previousId":49477},"builder-44f0cd5da04f47f2a9f24d015abcd1fb",{"name":42813,"options":49479,"isRSC":130},{"text":49480},"\u003Ch6>WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY\u003C\u002Fh6>\u003Cp>April's content shows us what the INBOUND community values most right now:\u003C\u002Fp>\u003Cul>\u003Cli>The community is eager to plan for #INBOUND25. Drop the session catalog, and they’re already color‑coding their September schedules.\u003C\u002Fli>\u003Cli>Actionable, bite‑sized tactics encourage instant implementation and quick sharing across teams. P.S. For more of this, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">register\u003C\u002Fa> for INBOUND 2025 😉\u003C\u002Fli>\u003Cli>Insights that blend AI efficiency with authentic, in‑person experiences resonate with event professionals seeking balance.\u003C\u002Fli>\u003Cli>It’s okay to chase growth and guard your well‑being. We can optimize work while still honoring those 20‑20‑20 eye breaks.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Make sure you're following us across all platforms and keep an eye out for next month's roundup!\u003C\u002Fp>",{"large":49482,"small":49483},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":49485,"meta":49486,"component":49487,"responsiveStyles":49490},"builder-252d57ed685f48c6b3df77d00cecd728",{"previousId":48582},{"name":42813,"options":49488,"isRSC":130},{"text":49489},"\u003Ch5>MARCH 2025\u003C\u002Fh5>\u003Ch5>\u003Cbr>\u003C\u002Fh5>\u003Ch6>\u003Cstrong>INBOUND 2025 STAGES AND SPACES\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>We unveiled the first look at #INBOUND25’s \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7310298393061347328\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">11 dynamic stages and space\u003C\u002Fa>s, including 4 brand-new additions created for different learning styles and connection opportunities. From the Main Stage to our new Braindates space for curated connections, each has been thoughtfully designed to enhance how our attendees learn, connect, and grow better.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Our audience craves INBOUND experiences that match their learning style and business objectives. This sneak peek gave our community the information they needed to start planning their limited edition INBOUND experience in San Francisco.\u003C\u002Fp>",{"large":49491},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49493,"meta":49494,"component":49495},"builder-035d1ac31d614981bbca0f3a467dabba",{"previousId":49397},{"name":42840,"options":49496,"isRSC":130},{"columns":49497,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49498,49500,49510],{"blocks":49499},[],{"blocks":49501},[49502],{"@type":118,"@version":119,"id":49503,"meta":49504,"component":49505,"responsiveStyles":49508},"builder-e2610d02f5374640ae7de95f22746fa7",{"previousId":49410},{"name":43030,"options":49506,"isRSC":130},{"code":49507,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7310298393061347328?collapsed=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49509},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49511},[],{"@type":118,"@version":119,"id":49368,"meta":49513,"component":49514,"responsiveStyles":49517},{"previousId":48582},{"name":42813,"options":49515,"isRSC":130},{"text":49516},"\u003Ch5>\u003Cstrong>WHO RUNS INBOUND? GIRLS! \u003C\u002Fstrong>\u003C\u002Fh5>\u003Cp>Our community shines because of the incredible women who make up 59% of INBOUND attendees, speakers, and leaders. This \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7303136676187426816\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">International Women's Day\u003C\u002Fa>, we showcased the powerful moments, brilliant insights, and collaborative spirit these changemakers brought to last year's event.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Our community knows that diversity drives innovation. We celebrate women's contributions by showing the real people behind business transformation, reminding us that the best growth happens when everyone has a seat at the table.\u003C\u002Fp>",{"large":49518},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49520,"meta":49521,"component":49523},"builder-fdd21e025da34e43b68f22725db132f7",{"previousId":49522},"builder-a23bed4b00094adcb2c8fe7a13eef07c",{"name":42840,"options":49524,"isRSC":130},{"columns":49525,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49526,49528,49538],{"blocks":49527},[],{"blocks":49529},[49530],{"@type":118,"@version":119,"id":49531,"meta":49532,"component":49533,"responsiveStyles":49536},"builder-e14284f0159c47f1b096c594df360d2f",{"previousId":49410},{"name":43030,"options":49534,"isRSC":130},{"code":49535,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7303136676187426816?collapsed=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49537},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49539},[],{"@type":118,"@version":119,"id":49541,"meta":49542,"component":49543,"responsiveStyles":49546},"builder-6217570a682d42f09819a09d76aa386c",{"previousId":49368},{"name":42813,"options":49544,"isRSC":130},{"text":49545},"\u003Ch6>\u003Cstrong>FLYING FIRST-CLASS WITH INBOUND STARS \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>We reimagined an \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:share:7311388606269456384\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">airplane seating chart\u003C\u002Fa> featuring legendary INBOUND speakers like Oprah, Kara Swisher, and Ryan Reynolds, asking our community to choose their dream seat neighbor. This fun concept got so many responses as we all debated which INBOUND alum we’d most want to fly to San Francisco with.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Everyone loves fun, interactive content. This post created the perfect opportunity for engagement while celebrating the thought leaders that make INBOUND special.\u003C\u002Fp>",{"large":49547},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49549,"meta":49550,"component":49551},"builder-45a4edf38bd84ed5b4569e3467ca0bdf",{"previousId":49520},{"name":42840,"options":49552,"isRSC":130},{"columns":49553,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49554,49556,49566],{"blocks":49555},[],{"blocks":49557},[49558],{"@type":118,"@version":119,"id":49559,"meta":49560,"component":49561,"responsiveStyles":49564},"builder-f1f6b5c8981f418cac65812ad1ce90ed",{"previousId":49410},{"name":43030,"options":49562,"isRSC":130},{"code":49563,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:share:7311388606269456384?collapsed=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49565},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49567},[],{"@type":118,"@version":119,"id":49569,"meta":49570,"component":49571,"responsiveStyles":49574},"builder-d99511cf674043a1bd2e569ddfd0a845",{"previousId":49541},{"name":42813,"options":49572,"isRSC":130},{"text":49573},"\u003Ch6>LOADING: INBOUND SAN FRANCISCO TAKEOVER \u003C\u002Fh6>\u003Cp>For the first time, #INBOUND25 is taking over San Francisco. This post reimagined some \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDHG91PxpbaR\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">iconic SF landmarks\u003C\u002Fa> in our signature orange to build excitement for INBOUND's first-ever West Coast experience at the Moscone Center.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>These eye-popping visuals had our community buzzing! West Coast followers are thrilled to finally have INBOUND in their backyard, while our East Coast regulars started planning their SF bucket list. The hype created the perfect excuse for everyone to finalize their INBOUND plans.\u003C\u002Fp>",{"large":49575},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49577,"meta":49578,"component":49580},"builder-fe64916ee5d94f168a50ded670309654",{"previousId":49579},"builder-1f61d3d2057b4897a86eb990beb2ca0e",{"name":42840,"options":49581,"isRSC":130},{"columns":49582,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49583,49585,49596],{"blocks":49584},[],{"blocks":49586},[49587],{"@type":118,"@version":119,"id":49588,"meta":49589,"component":49591,"responsiveStyles":49594},"builder-0a7e09e0c088438d9b890cba36b77387",{"previousId":49590},"builder-eeb869def8e5409d9b40487bc8f6cea8",{"name":43030,"options":49592,"isRSC":130},{"code":49593,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDHG91PxpbaR\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  \u003Cdiv style=\"padding:16px;\">\n    \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDHG91PxpbaR\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\">\n      \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\">\n        \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\n        \u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\n          \u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n            \u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\n              \u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\n            \u003C\u002Fg>\n          \u003C\u002Fg>\n        \u003C\u002Fsvg>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding-top: 8px;\">\u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n        \u003Cdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: 8px;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: auto;\">\n          \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv\n    >\u003C\u002Fa>\n    \u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDHG91PxpbaR\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\n  \u003C\u002Fdiv>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":49595},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49597},[],{"@type":118,"@version":119,"id":49599,"meta":49600,"component":49601,"responsiveStyles":49604},"builder-5c6af433dbe945e1b5a079ec924eefc6",{"previousId":49569},{"name":42813,"options":49602,"isRSC":130},{"text":49603},"\u003Ch6>\u003Cstrong>BOSTON MEETS BAY\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Our HubSpot Boston locals got a \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDHMMFiKO9oG\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">hilarious head start\u003C\u002Fa> on our San Francisco takeover, documenting their transformation from Dunkin'-dependent East Coasters to IPA-sipping, startup-pitching West Coast converts.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>TThe authentic \"we're all figuring this out together\" vibe perfectly captured the excitement of bringing INBOUND to a new city. Plus, it gave our community a chance to see the humans behind the event (yes, we are real)!\u003C\u002Fp>",{"large":49605},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49607,"meta":49608,"component":49609},"builder-d651d0f45bd145c081f861249df0be29",{"previousId":49577},{"name":42840,"options":49610,"isRSC":130},{"columns":49611,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49612,49614,49624],{"blocks":49613},[],{"blocks":49615},[49616],{"@type":118,"@version":119,"id":49617,"meta":49618,"component":49619,"responsiveStyles":49622},"builder-8256fb2fd3cd42cfb9b11fabcb6ae98e",{"previousId":49590},{"name":43030,"options":49620,"isRSC":130},{"code":49621,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDHMMFiKO9oG\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\u003Cdiv style=\"padding:16px;\"> \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDHMMFiKO9oG\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\"> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fsvg>\u003C\u002Fdiv>\u003Cdiv style=\"padding-top: 8px;\"> \u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\u003Cdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: 8px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: auto;\"> \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fa>\u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDHMMFiKO9oG\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fblockquote> \u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>",{"large":49623},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49625},[],{"@type":118,"@version":119,"id":49477,"meta":49627,"component":49629,"responsiveStyles":49632},{"previousId":49628},"builder-f33b86c6f28b437a915e3e58cecce892",{"name":42813,"options":49630,"isRSC":130},{"text":49631},"\u003Ch6>\u003Cstrong>WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>March's content shows us what the INBOUND community values most right now:\u003C\u002Fp>\u003Cul>\u003Cli>Experiences matter! Our community is eager to plan their perfect INBOUND journey across our 2025 spaces and stages\u003C\u002Fli>\u003Cli>Representation drives innovation, and diverse perspectives are key to what makes INBOUND special\u003C\u002Fli>\u003Cli>Our limited-edition West Coast move is creating unprecedented excitement, bringing fresh energy to our INBOUND experience\u003C\u002Fli>\u003Cli>Authenticity resonates! Instead of following others, we’re all working to find our unique paths to growth.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Make sure you're following us across all platforms and keep an eye out for next month's roundup!\u003C\u002Fp>",{"large":49633,"small":49634},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":49636,"component":49637,"responsiveStyles":49639},"builder-5697f9e7ce0c4e7db658f01babddf392",{"name":42848,"options":49638,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":49640},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":49642,"meta":49643,"component":49644,"responsiveStyles":49647},"builder-e10f74d7c9c7418286fcd8f10bcebd63",{"previousId":48582},{"name":42813,"options":49645,"isRSC":130},{"text":49646},"\u003Ch5>FEBRUARY 2025\u003C\u002Fh5>\u003Ch6>\u003Cstrong>MANIFESTING IN 2025\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>These \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7295096389791825920\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">2025 vision boards\u003C\u002Fa> from INBOUND legends sparked a wave of creativity in our community. As we all manifest our own 2025 goals, we’re dreaming big for #INBOUND25 this year. \u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Everyone loves a glimpse into how others plan their future, and inviting our community to share their own vision boards created a collaborative space where everyone could commit to their 2025 goals together.\u003C\u002Fp>",{"large":49648},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49650,"meta":49651,"component":49652},"builder-ed3cf5cab7614a979e0d53302b10494e",{"previousId":49520},{"name":42840,"options":49653,"isRSC":130},{"columns":49654,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49655,49657,49667],{"blocks":49656},[],{"blocks":49658},[49659],{"@type":118,"@version":119,"id":49660,"meta":49661,"component":49662,"responsiveStyles":49665},"builder-a9d80ce47e6d4938a39d8cae09863bc0",{"previousId":49410},{"name":43030,"options":49663,"isRSC":130},{"code":49664,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7295096389791825920?collapsed=1\" height=\"700\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49666},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49668},[],{"@type":118,"@version":119,"id":49670,"meta":49671,"component":49672,"responsiveStyles":49675},"builder-1fb680c714dd4ed1a95f494a6445ad6d",{"previousId":49368},{"name":42813,"options":49673,"isRSC":130},{"text":49674},"\u003Ch6>\u003Cstrong>AI TOOL ➡️  AI PARTNER \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Atlassian's CMO Zeynep Inanoglu Ozdemir shared \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7292674883493265408\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">mind-blowing stats \u003C\u002Fa>that prove AI isn't just changing marketers' workflows, it's revolutionizing their creative potential. Her framework for transforming AI into your creative collaborator had our community rethinking everything they thought they knew about AI.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>At a time when everyone's trying to figure out where AI fits in their strategy, Ozdemir’s practical approach cuts through the noise with actionable insights.\u003C\u002Fp>",{"large":49676},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49678,"component":49679},"builder-b8dd6f28ca3046019dc6931fc85d69dd",{"name":42840,"options":49680,"isRSC":130},{"columns":49681,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49682,49684,49695],{"blocks":49683},[],{"blocks":49685},[49686],{"@type":118,"@version":119,"id":49687,"meta":49688,"component":49690,"responsiveStyles":49693},"builder-7235e46faee74a469abe24ad6d1a3a91",{"previousId":49689},"builder-fc28f879fb7f4e269bc734d7780b7e01",{"name":43030,"options":49691,"isRSC":130},{"code":49692,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml lang=\"en\">\n  \u003Chead>\n    \u003Cmeta charset=\"UTF-8\" \u002F>\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" \u002F>\n    \u003Ctitle>Responsive LinkedIn Embed\u003C\u002Ftitle>\n    \u003Cstyle>\n      \u002F* Container to maintain aspect ratio *\u002F\n      .responsive-iframe-container {\n          position: relative;\n          padding-bottom: 79.17%; \u002F* (399\u002F504)*100% to maintain aspect ratio *\u002F\n          height: 0;\n          overflow: hidden;\n          max-width: 100%;\n          width: 100%;\n      }\n\n      \u002F* Make the iframe fill the container *\u002F\n      .responsive-iframe-container iframe {\n          position: absolute;\n          top: 0;\n          left: 0;\n          width: 100%;\n          height: 100%;\n          border: 0;\n      }\n\n      \u002F* Optional: limit maximum width on larger screens *\u002F\n      @media (min-width: 768px) {\n          .responsive-iframe-container {\n              max-width: 504px;\n              margin: 0 auto;\n          }\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"responsive-iframe-container\">\n      \u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7292674883493265408?collapsed=1\" allowfullscreen title=\"Embedded LinkedIn post\">\u003C\u002Fiframe>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":49694},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49696},[],{"@type":118,"@version":119,"id":49698,"meta":49699,"component":49700,"responsiveStyles":49703},"builder-fd6bd12956bc445faa41c0bc8030bed4",{"previousId":49368},{"name":42813,"options":49701,"isRSC":130},{"text":49702},"\u003Ch6>\u003Cstrong>NEW AI SERIES ALERT! \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Our new content series kicked off this month with a deep dive into how HubSpot’s co-founder and CTO, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7291228150775054336\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Dharmesh Shah\u003C\u002Fa> uses AI agents to power his workflow with Agent.ai. He broke down complex AI concepts into simple, practical applications that anyone could add to their productivity arsenal right away.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>You asked, we listened. Our community wants to see real-world AI applications, and watching how Dharmesh actually integrates these tools into his daily workflow gave everyone that \"I can do this too!\" moment they've been waiting for.\u003C\u002Fp>",{"large":49704},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49706,"component":49707},"builder-90538d5483ea48feb5d01885e92a4fcc",{"name":42840,"options":49708,"isRSC":130},{"columns":49709,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49710,49712,49723],{"blocks":49711},[],{"blocks":49713},[49714],{"@type":118,"@version":119,"id":49715,"meta":49716,"component":49718,"responsiveStyles":49721},"builder-b5cd625d282a4a2c8050893d72d5f03f",{"previousId":49717},"builder-98b823e21b234f4cad71fb20b17a82bd",{"name":43030,"options":49719,"isRSC":130},{"code":49720,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7291228150775054336?collapsed=1\" height=\"600\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49722},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49724},[],{"@type":118,"@version":119,"id":49726,"meta":49727,"component":49728,"responsiveStyles":49731},"builder-6f4b111511034efc98df6c06ccbbf5ca",{"previousId":49698},{"name":42813,"options":49729,"isRSC":130},{"text":49730},"\u003Ch6>\u003Cstrong>THE HUNT FOR INBOUND'S 2025 SPEAKERS \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>We officially kicked off our search for \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDFndn7cz4yt\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">#INBOUND25 speakers\u003C\u002Fa> in February, calling for fresh perspectives and game-changing ideas. We invited our community to share their own expertise or nominate thought leaders to come to San Francisco and share insights that could shape the future of business.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Our call for speakers proved that our community wants to help create INBOUND from the ground up. \u003C\u002Fp>",{"large":49732},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49579,"component":49734},{"name":42840,"options":49735,"isRSC":130},{"columns":49736,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49737,49739,49749],{"blocks":49738},[],{"blocks":49740},[49741],{"@type":118,"@version":119,"id":49742,"meta":49743,"component":49744,"responsiveStyles":49747},"builder-43fafb6c1be94912879a31972489eb1a",{"previousId":49590},{"name":43030,"options":49745,"isRSC":130},{"code":49746,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDFndn7cz4yt\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  \u003Cdiv style=\"padding:16px;\">\n    \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDFndn7cz4yt\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\">\n      \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\">\n        \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\n        \u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\n          \u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n            \u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\n              \u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\n            \u003C\u002Fg>\n          \u003C\u002Fg>\n        \u003C\u002Fsvg>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding-top: 8px;\">\u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n        \u003Cdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: 8px;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: auto;\">\n          \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv\n    >\u003C\u002Fa>\n    \u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDFndn7cz4yt\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\n  \u003C\u002Fdiv>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":49748},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49750},[],{"@type":118,"@version":119,"id":49752,"meta":49753,"component":49754,"responsiveStyles":49757},"builder-6aedfd77968a4172a0d9dc78dc13e5a3",{"previousId":49726},{"name":42813,"options":49755,"isRSC":130},{"text":49756},"\u003Ch6>\u003Cstrong>1,000 TRUE FANS > 1 MILLION FOLLOWERS \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Jacqueline Snyder and Ramon Berrios shared \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDGdq8t3OFtk\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">creator partnership insights\u003C\u002Fa> at their #INBOUND24 session. The hot take? A massive follower count isn't the flex you think it is. These founders broke down why having a thousand people who actually care about your content will take your business further than a million scrollers who barely remember your name.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Our community knows that followers come and go, but a ride-or-die audience stays with you. In 2025, we’re focusing our creator strategies to foster genuine connections that actually drive business results.\u003C\u002Fp>",{"large":49758},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49760,"component":49761},"builder-fd8bf0af4b8246288a36379f92dcc63e",{"name":42840,"options":49762,"isRSC":130},{"columns":49763,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49764,49766,49777],{"blocks":49765},[],{"blocks":49767},[49768],{"@type":118,"@version":119,"id":49769,"meta":49770,"component":49772,"responsiveStyles":49775},"builder-8d7178ec28fc4953ae474399ff73ced5",{"previousId":49771},"builder-31605a87ebe949a7850886e54d08302c",{"name":43030,"options":49773,"isRSC":130},{"code":49774,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDGdq8t3OFtk\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  \u003Cdiv style=\"padding:16px;\">\n    \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDGdq8t3OFtk\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\">\n      \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\">\n        \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\n        \u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\n          \u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n            \u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\n              \u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\n            \u003C\u002Fg>\n          \u003C\u002Fg>\n        \u003C\u002Fsvg>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding-top: 8px;\">\u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n        \u003Cdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: 8px;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: auto;\">\n          \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv\n    >\u003C\u002Fa>\n    \u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDGdq8t3OFtk\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\n  \u003C\u002Fdiv>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":49776},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49778},[],{"@type":118,"@version":119,"id":49780,"meta":49781,"component":49782,"responsiveStyles":49785},"builder-993f4236188d4f5e9263c772d7b97902",{"previousId":49477},{"name":42813,"options":49783,"isRSC":130},{"text":49784},"\u003Ch6>\u003Cstrong>WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>February's content shows us what the INBOUND community values most right now:\u003C\u002Fp>\u003Cul>\u003Cli>Vision and manifestation matter! We're collectively designing the future we want to see\u003C\u002Fli>\u003Cli>Real audience relationships outweigh superficial metrics, and quality connections drive meaningful results\u003C\u002Fli>\u003Cli>From speakers to content, we're building INBOUND 2025 together 🧡\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Make sure you're following us across all platforms and keep an eye out for next month's roundup!\u003C\u002Fp>",{"large":49786},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49788,"component":49789,"responsiveStyles":49791},"builder-e345591bf08a47ddb57dcb304e88222a",{"name":42848,"options":49790,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":49792},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":49794,"meta":49795,"component":49796,"responsiveStyles":49799},"builder-31efb224dd634408b150b4d6355883c3",{"previousId":48582},{"name":42813,"options":49797,"isRSC":130},{"text":49798},"\u003Ch5>JANUARY 2025\u003C\u002Fh5>\u003Ch5>\u003Cbr>\u003C\u002Fh5>\u003Ch6>\u003Cstrong>THE BEST BUSINESS MOVE? TAKING THE RISK \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>One of \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7289658694777143297\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Jay Schwedelson’s pandemic takeaways\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>was that playing it safe makes you invisible. To survive the pandemic he redefined his business by leaning into discomfort and doubling down on \u003Cem>humanity\u003C\u002Fem>.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Being comfortable won’t make you memorable, but showing up with authenticity will.\u003C\u002Fp>",{"large":49800},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49802,"component":49803},"builder-9ff15c800b1846678dfdb06dface794b",{"name":42840,"options":49804,"isRSC":130},{"space":13011,"columns":49805,"stackColumnsAt":42879},[49806,49830],{"blocks":49807},[49808],{"@type":118,"@version":119,"id":49809,"meta":49810,"component":49812},"builder-d04f38b66f824384a3c709fda60edbc5",{"previousId":49811},"builder-ec72f6a72cf6443cbd98510dc87277c9",{"name":42840,"options":49813,"isRSC":130},{"columns":49814,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49815,49817,49828],{"blocks":49816},[],{"blocks":49818},[49819],{"@type":118,"@version":119,"id":49820,"meta":49821,"component":49823,"responsiveStyles":49826},"builder-67ca0fe13b18406aa6c7d9fbe456e194",{"previousId":49822},"builder-a238047b5ee645b9985369989b4ab2e2",{"name":43030,"options":49824,"isRSC":130},{"code":49825,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7289658694777143297\" height=\"918\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49827},{"marginLeft":42981,"marginBottom":43146,"marginTop":42821},{"blocks":49829},[],{"blocks":49831},[],{"@type":118,"@version":119,"id":49833,"meta":49834,"component":49835,"responsiveStyles":49838},"builder-ce5f24565c724281929c80cd7a580a29",{"previousId":49368},{"name":42813,"options":49836,"isRSC":130},{"text":49837},"\u003Ch6>\u003Cstrong>THE 2025 MARKETING TRENDS YOU NEED TO KNOW\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Finbound_hubspot-2025-state-of-marketing-report-executive-activity-7285309783992066050--mmD\u002F?\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>HubSpot’s latest research dropped\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>and it was full of gold: 2025’s top marketing trends, based on insights from 1,400 marketers. The TL;DR? AI is evolving, but human strategy still runs the show.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>If you're making 2025 marketing plans without \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fstate-of-marketing\" rel=\"noopener noreferrer\" target=\"_blank\">this data\u003C\u002Fa>, you’re already behind. \u003C\u002Fp>",{"large":49839},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49841,"component":49842},"builder-793f21265fae4e2d8a36345a27d014d1",{"name":42840,"options":49843,"isRSC":130},{"space":13011,"columns":49844,"stackColumnsAt":42879},[49845,49867],{"blocks":49846},[49847],{"@type":118,"@version":119,"id":49848,"component":49849},"builder-9073057ebdd144c39b1a5c7be8b7d78b",{"name":42840,"options":49850,"isRSC":130},{"columns":49851,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49852,49854,49865],{"blocks":49853},[],{"blocks":49855},[49856],{"@type":118,"@version":119,"id":49857,"meta":49858,"component":49860,"responsiveStyles":49863},"builder-4835aab48d284b16aff03fdd729f8a26",{"previousId":49859},"builder-d29f1cc8ad0f4c2ea6c3de2d11bb1f0f",{"name":43030,"options":49861,"isRSC":130},{"code":49862,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7285304099628023809\" height=\"629\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49864},{"marginLeft":42981,"marginBottom":43146},{"blocks":49866},[],{"blocks":49868},[],{"@type":118,"@version":119,"id":49870,"meta":49871,"component":49872,"responsiveStyles":49875},"builder-f29bb8ed933f413da0da37d0d309e4be",{"previousId":49368},{"name":42813,"options":49873,"isRSC":130},{"text":49874},"\u003Ch6>\u003Cstrong>YOUR AI MARKETING MIGHT BE TRASH\u003C\u002Fstrong> 🗑️\u003C\u002Fh6>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7284959435209269252\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>If your AI-generated marketing feels off\u003C\u002Fstrong>\u003C\u002Fa>, you’re not imagining it. Jay Schwedelson laid out the problem and the fix: AI might not be the culprit, but lifeless robotic content is. \u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Your competitive advantage isn’t in being perfect or churning out tons of content, it’s in being real.\u003C\u002Fp>",{"large":49876},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49878,"component":49879},"builder-8644e80b858440b8a00cebee3f34f966",{"name":42840,"options":49880,"isRSC":130},{"space":13011,"columns":49881,"stackColumnsAt":42879},[49882,49902],{"blocks":49883},[49884],{"@type":118,"@version":119,"id":49885,"component":49886},"builder-fd62cd66e48a469daa92f189e641e445",{"name":42840,"options":49887,"isRSC":130},{"columns":49888,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49889,49891],{"blocks":49890},[],{"blocks":49892},[49893],{"@type":118,"@version":119,"id":49894,"meta":49895,"component":49897,"responsiveStyles":49900},"builder-cef9cf84c5164d0a81f2048c7196c952",{"previousId":49896},"builder-49048de01fa5499d86bb40dce9ad08cc",{"name":43030,"options":49898,"isRSC":130},{"code":49899,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7284959435209269252\" height=\"787\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":49901},{"marginLeft":42981,"marginBottom":43146},{"blocks":49903},[],{"@type":118,"@version":119,"id":49905,"meta":49906,"component":49907,"responsiveStyles":49910},"builder-155183efccdb4709800c0e5c98bdb819",{"previousId":49870},{"name":42813,"options":49908,"isRSC":130},{"text":49909},"\u003Ch6>\u003Cstrong>THE THREE-STEP CHECK BEFORE YOUR BIG PRODUCT LAUNCH\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Thinking about launching something new? \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDE5j29mB8Wq\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>@theproductboss dropped three must-dos\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>before hitting go on a new product. If you're skipping these steps, you might be setting yourself up for failure.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>The secret to a successful launch is having a rock-solid foundation before go-time.\u003C\u002Fp>",{"large":49911},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49913,"component":49914},"builder-78557799b6434f3093d0e252202c38fe",{"name":42840,"options":49915,"isRSC":130},{"space":13011,"columns":49916,"stackColumnsAt":42879},[49917,49937],{"blocks":49918},[49919],{"@type":118,"@version":119,"id":49920,"component":49921},"builder-61a32494ce954277826cb25224c4a0ce",{"name":42840,"options":49922,"isRSC":130},{"columns":49923,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49924,49926],{"blocks":49925},[],{"blocks":49927},[49928],{"@type":118,"@version":119,"id":49929,"meta":49930,"component":49932,"responsiveStyles":49935},"builder-536e8af4ab594837953aca56db72db46",{"previousId":49931},"builder-2d6e7ba609fb4f3db83e61d40aa50d75",{"name":43030,"options":49933,"isRSC":130},{"code":49934,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDE5j29mB8Wq\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  \u003Cdiv style=\"padding:16px;\">\n    \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDE5j29mB8Wq\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\">\n      \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\">\n        \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\n        \u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\n          \u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n            \u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\n              \u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\n            \u003C\u002Fg>\n          \u003C\u002Fg>\n        \u003C\u002Fsvg>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding-top: 8px;\">\u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n        \u003Cdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: 8px;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: auto;\">\n          \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv\n    >\u003C\u002Fa>\n    \u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDE5j29mB8Wq\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\n  \u003C\u002Fdiv>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":49936},{"marginLeft":42981,"marginBottom":43146},{"blocks":49938},[],{"@type":118,"@version":119,"id":49940,"meta":49941,"component":49942,"responsiveStyles":49945},"builder-9c165b68e762484fa400917836337619",{"previousId":49905},{"name":42813,"options":49943,"isRSC":130},{"text":49944},"\u003Ch6>\u003Cstrong>THE INBOUND EXPERIENCE: DR. JJ PETERSON STYLE\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Our community got to\u003Cstrong> \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDFd5BcOurCy\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>experience INBOUND 2024\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>through the eyes of marketing expert and podcast host, Dr. JJ Peterson (and got to see why it’s his “absolute favorite conference of the year”).\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>When a marketing pro calls INBOUND their favorite conference, you know it’s the place to be.\u003C\u002Fp>",{"large":49946},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49948,"component":49949},"builder-2f020796236445a19f27fdcb2efa40a8",{"name":42840,"options":49950,"isRSC":130},{"space":13011,"columns":49951,"stackColumnsAt":42879},[49952,49972],{"blocks":49953},[49954],{"@type":118,"@version":119,"id":49955,"component":49956},"builder-18713fd60c5c4930980cd521799e61c6",{"name":42840,"options":49957,"isRSC":130},{"columns":49958,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[49959,49961],{"blocks":49960},[],{"blocks":49962},[49963],{"@type":118,"@version":119,"id":49964,"meta":49965,"component":49967,"responsiveStyles":49970},"builder-a5cb1c279fa9465599bd733dadd09d2f",{"previousId":49966},"builder-5955569baa804c4ea95cfa5dd7d5c584",{"name":43030,"options":49968,"isRSC":130},{"code":49969,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDFd5BcOurCy\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\u003Cdiv style=\"padding:16px;\"> \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDFd5BcOurCy\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\"> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fsvg>\u003C\u002Fdiv>\u003Cdiv style=\"padding-top: 8px;\"> \u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\u003Cdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: 8px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: auto;\"> \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fa>\u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDFd5BcOurCy\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fblockquote> \u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>",{"large":49971},{"marginLeft":42981,"marginBottom":43146},{"blocks":49973},[],{"@type":118,"@version":119,"id":49628,"component":49975,"responsiveStyles":49978},{"name":42813,"options":49976,"isRSC":130},{"text":49977},"\u003Ch6>\u003Cstrong>WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>January showed that our community is here to think bigger, take more risks, and stay ahead of what's next:\u003C\u002Fp>\u003Cul>\u003Cli>Playing it safe is out and taking smart risks is how you stand out.\u003C\u002Fli>\u003Cli>The best strategies start with data (and we're here for the 2025 marketing trends).\u003C\u002Fli>\u003Cli>Behind every great product launch is a rock-solid game plan.\u003C\u002Fli>\u003Cli>INBOUND is more than just an event. It's an experience that transforms how you think, connect, and grow.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Make sure you're following us across all platforms and keep an eye out for next month's roundup!\u003C\u002Fp>",{"large":49979},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49981,"component":49982,"responsiveStyles":49984},"builder-6421155b433b48c6986aaa198b2fcc46",{"name":42848,"options":49983,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":49985},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":49987,"meta":49988,"component":49989,"responsiveStyles":49992},"builder-63dd985e33db4b2583c75eca65c314df",{"previousId":49940},{"name":42813,"options":49990,"isRSC":130},{"text":49991},"\u003Ch5>DECEMBER 2024\u003C\u002Fh5>\u003Ch5>\u003Cbr>\u003C\u002Fh5>\u003Ch6>\u003Cstrong>EAT THE FROG \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>At #INBOUND24\u003Cstrong>, \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7272724797627764741\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Jay Schwedelson\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>didn’t sugarcoat it: tackling our most dreaded task first sets the right tone for the day. Sometimes the best advice isn't what we want to hear, but what we need to (even if we're rolling our eyes while taking notes 🐸).\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>In a world of productivity hacks, we know that sometimes the best strategy is just doing the annoying thing first. Looks like frogs are on the menu this year!\u003C\u002Fp>",{"large":49993},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":49995,"component":49996},"builder-ce7fb956973340fd853e79cd21e904c3",{"name":42840,"options":49997,"isRSC":130},{"space":13011,"columns":49998,"stackColumnsAt":42879},[49999,50019],{"blocks":50000},[50001],{"@type":118,"@version":119,"id":50002,"component":50003},"builder-45701f96d56e4d1cb17f1f0754454b1c",{"name":42840,"options":50004,"isRSC":130},{"columns":50005,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[50006,50008],{"blocks":50007},[],{"blocks":50009},[50010],{"@type":118,"@version":119,"id":50011,"meta":50012,"component":50014,"responsiveStyles":50017},"builder-89151a171e3048df975483fa3c6197cd",{"previousId":50013},"builder-3d4d1abbc9cf4f28a9c613a4e36d58e1",{"name":43030,"options":50015,"isRSC":130},{"code":50016,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7272724797627764741\" height=\"1023\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":50018},{"marginLeft":42981,"marginBottom":43146},{"blocks":50020},[],{"@type":118,"@version":119,"id":50022,"meta":50023,"component":50024,"responsiveStyles":50027},"builder-f1c2b12e177940a2b1e3c453759fb84c",{"previousId":48582},{"name":42813,"options":50025,"isRSC":130},{"text":50026},"\u003Ch6>\u003Cstrong>STRANGE THINGS ARE HAPPENING (AGAIN) \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>The mysterious East Coast drones made their way to San Francisco this month to share an \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDDstRbhMo2o\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>urgent message\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>with our community: don’t wait to secure your #INBOUND25 tickets! \u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>When viral, unexplained phenomena align with key INBOUND moments, our community knows better than to ignore the signs from above. \u003Cstrong>Consider this your ground-level intel: \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Tier 2 VIP tickets\u003C\u002Fa> are already taking flight. Don't wait for more aerial warnings—secure your #INBOUND25 VIP access before they’re gone.\u003C\u002Fp>",{"large":50028},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50030,"component":50031},"builder-e19fb1025ec8456d9fc6e7bb7f9c47ed",{"name":42840,"options":50032,"isRSC":130},{"space":13011,"columns":50033,"stackColumnsAt":42879},[50034,50054],{"blocks":50035},[50036],{"@type":118,"@version":119,"id":50037,"component":50038},"builder-5dec53fed9c147f999a5f62ea7cf9c0b",{"name":42840,"options":50039,"isRSC":130},{"columns":50040,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[50041,50043],{"blocks":50042},[],{"blocks":50044},[50045],{"@type":118,"@version":119,"id":50046,"meta":50047,"component":50049,"responsiveStyles":50052},"builder-55638458c22745ada7f82e6c8e01908b",{"previousId":50048},"builder-54875c7cc2aa4db8b3af836f2b3b1936",{"name":43030,"options":50050,"isRSC":130},{"code":50051,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDDstRbhMo2o\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\u003Cdiv style=\"padding:16px;\"> \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDDstRbhMo2o\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\"> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fsvg>\u003C\u002Fdiv>\u003Cdiv style=\"padding-top: 8px;\"> \u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\u003Cdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: 8px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #F4F4F4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: auto;\"> \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fa>\u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDDstRbhMo2o\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>",{"large":50053},{"marginLeft":42981,"marginBottom":43146},{"blocks":50055},[],{"@type":118,"@version":119,"id":50057,"meta":50058,"component":50059,"responsiveStyles":50062},"builder-267fac12b1ab4d048a61c3535c41a476",{"previousId":50022},{"name":42813,"options":50060,"isRSC":130},{"text":50061},"\u003Ch6>\u003Cstrong>INBOUND BESTIE GIFT GUIDE\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Who knew #INBOUND24 networking would lead to holiday shopping list anxiety? Your INBOUND connections have evolved into \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7270836580636844032\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>gift-worthy\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>friendships, and we're here for it.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>From LinkedIn to IRL, when our biggest networking problem is too many genuine INBOUND connections, we know we’re doing something right.\u003C\u002Fp>",{"large":50063},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50065,"component":50066},"builder-14d56e3782344e518f5d58459f4b86f8",{"name":42840,"options":50067,"isRSC":130},{"columns":50068,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[50069,50071,50082],{"blocks":50070},[],{"blocks":50072},[50073],{"@type":118,"@version":119,"id":50074,"meta":50075,"component":50077,"responsiveStyles":50080},"builder-ae85fe3c83924adb9e025edf64f15c03",{"previousId":50076},"builder-f67c3275e4b647dd9c177dbea634fe1b",{"name":43030,"options":50078,"isRSC":130},{"code":50079,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7270836580636844032\" height=\"692\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":50081},{"marginLeft":42981,"marginBottom":43146},{"blocks":50083},[],{"@type":118,"@version":119,"id":50085,"meta":50086,"component":50087,"responsiveStyles":50090},"builder-ba1323afed2e46e79b3d716c3337b602",{"previousId":50022},{"name":42813,"options":50088,"isRSC":130},{"text":50089},"\u003Ch6>\u003Cstrong>2024 WRAPPED: INBOUND EDITION\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:share:7270480201040420865\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>#INBOUND24 Wrapped\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>highlighted our community’s top-rated sessions this year and had everyone comparing their lists in the comments. These speakers gave the people what they wanted! \u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>This post had us reminiscing on #INBOUND24 and even more excited to bring the community back together in San Francisco in 2025!\u003C\u002Fp>",{"large":50091},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50093,"component":50094},"builder-24bfd60b1adf4a9ebe554c0b2b91d3d9",{"name":42840,"options":50095,"isRSC":130},{"space":13011,"columns":50096,"stackColumnsAt":42879},[50097,50117],{"blocks":50098},[50099],{"@type":118,"@version":119,"id":50100,"component":50101},"builder-c319abee3e26400f846ebf3367458bcb",{"name":42840,"options":50102,"isRSC":130},{"columns":50103,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[50104,50106],{"blocks":50105},[],{"blocks":50107},[50108],{"@type":118,"@version":119,"id":50109,"meta":50110,"component":50112,"responsiveStyles":50115},"builder-8c0868370fd34402918b9b8f8c84e2eb",{"previousId":50111},"builder-6b687adcff9948b09600a27e4bb202f9",{"name":43030,"options":50113,"isRSC":130},{"code":50114,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:share:7270480201040420865\" height=\"900\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":50116},{"marginLeft":42981,"marginBottom":43146},{"blocks":50118},[],{"@type":118,"@version":119,"id":50120,"meta":50121,"component":50122,"responsiveStyles":50125},"builder-2bcf95710a0f4198bea77a0f7092a237",{"previousId":50085},{"name":42813,"options":50123,"isRSC":130},{"text":50124},"\u003Ch6>\u003Cstrong>HOLDING SPACE FOR: OURSELVES \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Dr. V Boykin challenged everything we thought we knew about \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDENcFtNuG6x\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>productivity\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>at #INBOUND24. The secret to success isn't working harder, it's working smarter by taking things off your plate that don’t belong. (BRB, adding this to our 2025 vision board.)\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit: \u003C\u002Fstrong>Sometimes we need a reminder that peak performance isn't about doing it all. Rather, it's about doing what matters, with the right support to make it happen.\u003C\u002Fp>",{"large":50126},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50128,"component":50129},"builder-726367c6386c443895d47d329cf1c7d9",{"name":42840,"options":50130,"isRSC":130},{"space":13011,"columns":50131,"stackColumnsAt":42879},[50132,50152],{"blocks":50133},[50134],{"@type":118,"@version":119,"id":50135,"component":50136},"builder-c55a7f97d6fb42c3b6d9059df71c39cb",{"name":42840,"options":50137,"isRSC":130},{"columns":50138,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[50139,50141],{"blocks":50140},[],{"blocks":50142},[50143],{"@type":118,"@version":119,"id":50144,"meta":50145,"component":50147,"responsiveStyles":50150},"builder-225a6bc1ae944870adc086ed2d869e7b",{"previousId":50146},"builder-1f491d3951ae4717a871a8cbaa5f8aff",{"name":43030,"options":50148,"isRSC":130},{"code":50149,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDENcFtNuG6x\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  \u003Cdiv style=\"padding:16px;\">\n    \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDENcFtNuG6x\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\">\n      \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\">\n        \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\n        \u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\n          \u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n            \u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\n              \u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\n            \u003C\u002Fg>\n          \u003C\u002Fg>\n        \u003C\u002Fsvg>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding-top: 8px;\">\u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n        \u003Cdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: 8px;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #F4F4F4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: auto;\">\n          \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv\n    >\u003C\u002Fa>\n    \u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDENcFtNuG6x\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\n  \u003C\u002Fdiv>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":50151},{"marginLeft":42981,"marginBottom":43146},{"blocks":50153},[],{"@type":118,"@version":119,"id":50155,"meta":50156,"component":50158,"responsiveStyles":50161},"builder-b28e219fffc54302997f6c4f9c53ce4c",{"previousId":50157},"builder-ee6d4d4ee2c94500adfd1cff30286a79",{"name":42813,"options":50159,"isRSC":130},{"text":50160},"\u003Ch6>WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY\u003C\u002Fh6>\u003Cp>As we wrap up 2024, this month’s content told us what matters most:\u003C\u002Fp>\u003Cul>\u003Cli>The best thought leadership skips the fluff and embraces uncomfortable truths\u003C\u002Fli>\u003Cli>INBOUND is where genuine connections are born\u003C\u002Fli>\u003Cli>Our community thrives by celebrating wins together\u003C\u002Fli>\u003Cli>We’re ready to own our impact in 2025!\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Make sure you're following us across all platforms and keep an eye out for next month's roundup!\u003C\u002Fp>",{"large":50162},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50164,"component":50165,"responsiveStyles":50167},"builder-0ff4c3c8be9b413f92d36911157b72a3",{"name":42848,"options":50166,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":50168},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":50170,"meta":50171,"component":50172,"responsiveStyles":50175},"builder-fed04c8482a24b1e837116f27997aea6",{"previousId":50120},{"name":42813,"options":50173,"isRSC":130},{"text":50174},"\u003Ch5>NOVEMBER 2024\u003C\u002Fh5>\u003Ch5>\u003Cbr>\u003C\u002Fh5>\u003Ch6>BUZZWORD HOT TAKES\u003C\u002Fh6>\u003Cp>When we asked \u003Ca href=\"https:\u002F\u002Fwww.tiktok.com\u002F@inbound\u002Fvideo\u002F7438736572280966446?\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>what business buzzwords need to go\u003C\u002Fstrong>\u003C\u002Fa> in 2025, our #INBOUND24 attendees came through with the hot takes! This video sparked some strong opinions about how we use our words (and yes, we're taking notes on which to retire 😉).\u003C\u002Fp>\u003Cp>💡 \u003Cstrong>Why It Hit\u003C\u002Fstrong>: We're all tired of corporate speak that says nothing, and our community's passion for genuine, human communication showed up strong.\u003C\u002Fp>",{"large":50176},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50178,"component":50179,"responsiveStyles":50182},"builder-3b6d233afa9f49ed9ae5c19c65fea82d",{"name":43030,"options":50180,"isRSC":130},{"code":50181,"scriptsClientOnly":13},"\u003Cblockquote class=\"tiktok-embed\" cite=\"https:\u002F\u002Fwww.tiktok.com\u002F@inbound\u002Fvideo\u002F7438736572280966446\" data-video-id=\"7438736572280966446\" data-autoplay=\"false\" data-loading=\"lazy\" style=\"max-width: 605px;min-width: 325px;\">\n  \u003Csection>\u003Ca target=\"_blank\" title=\"@inbound\" href=\"https:\u002F\u002Fwww.tiktok.com\u002F@inbound?refer=embed\">@inbound\u003C\u002Fa> Looking for ways to create authentic, strategic content around AI in 2025? So were our \u003Ca title=\"INBOUND24\" target=\"_blank\" href=\"https:\u002F\u002Fwww.tiktok.com\u002Ftag\u002FINBOUND24?refer=embed\">#INBOUND24\u003C\u002Fa> attendees... but maybe just not in those words. What buzzword would you eliminate in 2025? Please circle back by EOD. \u003Ca title=\"INBOUND24\" target=\"_blank\" href=\"https:\u002F\u002Fwww.tiktok.com\u002Ftag\u002FINBOUND24?refer=embed\">#INBOUND24\u003C\u002Fa> \u003Ca title=\"INBOUNDHotTakes\" target=\"_blank\" href=\"https:\u002F\u002Fwww.tiktok.com\u002Ftag\u002FINBOUNDHotTakes?refer=embed\">#INBOUNDHotTakes\u003C\u002Fa> @Troy Sandidge \u003Ca target=\"_blank\" title=\"♬ original sound - INBOUND\" href=\"https:\u002F\u002Fwww.tiktok.com\u002Fmusic\u002Foriginal-sound-7438736601582291758?refer=embed\">♬ original sound - INBOUND\u003C\u002Fa>\u003C\u002Fsection>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"https:\u002F\u002Fwww.tiktok.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":50183},{"paddingBottom":43146},{"@type":118,"@version":119,"id":50185,"component":50186,"responsiveStyles":50189},"builder-8b2b3748ed0d49d7926d13d2b4966e6e",{"name":42813,"options":50187,"isRSC":130},{"text":50188},"\u003Ch6>KEEPING IT REAL ABOUT STRESS\u003C\u002Fh6>\u003Cp>Most people say to avoid stress. Will Ahmed (CEO, WHOOP)? Not so much. \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDCFb9h9Ngby\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>His POV\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>on embracing challenges to build resilience and recovery capacity got everyone reacting. \u003C\u002Fp>\u003Cp>💡 \u003Cstrong>Why It Hit\u003C\u002Fstrong>: Ahmed showed us it’s not about enduring more stress, but rather figuring out how to manage and build better systems for handling it.\u003C\u002Fp>",{"large":50190},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50192,"component":50193,"responsiveStyles":50211},"builder-1a2576a8b1da4ef6a8ec093f7bb22e64",{"name":42840,"options":50194,"isRSC":130},{"columns":50195,"space":129,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[50196,50198,50209],{"blocks":50197},[],{"blocks":50199},[50200],{"@type":118,"@version":119,"id":50201,"meta":50202,"component":50204,"responsiveStyles":50207},"builder-f0200664121e4412bd4aaf3c375c5cc6",{"previousId":50203},"builder-607a684043514529a099c4e3ea01b031",{"name":43030,"options":50205,"isRSC":130},{"code":50206,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDCFb9h9Ngby\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  \u003Cdiv style=\"padding:16px;\">\n    \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDCFb9h9Ngby\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\">\n      \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\">\n        \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\n        \u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\n          \u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n            \u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\n              \u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\n            \u003C\u002Fg>\n          \u003C\u002Fg>\n        \u003C\u002Fsvg>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding-top: 8px;\">\u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n        \u003Cdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: 8px;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: auto;\">\n          \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv\n    >\u003C\u002Fa>\n    \u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDCFb9h9Ngby\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\n  \u003C\u002Fdiv>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":50208},{"marginLeft":42819,"marginRight":42819},{"blocks":50210},[],{"large":50212},{"marginBottom":43146},{"@type":118,"@version":119,"id":50214,"component":50215,"responsiveStyles":50218},"builder-9107c072960d470a83a2f36801e43d45",{"name":42813,"options":50216,"isRSC":130},{"text":50217},"\u003Ch6>SF COUNTDOWN MODE: ACTIVATED\u003C\u002Fh6>\u003Cp>T-minus 10 months until we reunite in San Francisco! \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7258157133391630336\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>The photos of us reminiscing about #INBOUND24\u003C\u002Fstrong>\u003C\u002Fa> besties had everyone thinking ahead to 2025’s west coast takeover.\u003C\u002Fp>\u003Cp>💡\u003Cstrong> Why It Hit:\u003C\u002Fstrong> INBOUND isn't just an event, it’s where core memories and lasting connections are made.\u003C\u002Fp>",{"large":50219},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50221,"component":50222},"builder-2834b1f12b9e422599142724798df71d",{"name":42840,"options":50223,"isRSC":130},{"space":13011,"columns":50224,"stackColumnsAt":42879},[50225],{"blocks":50226},[50227],{"@type":118,"@version":119,"tagName":48752,"id":50228,"properties":50229,"linkUrl":50230,"component":50231,"responsiveStyles":50238},"builder-d56fc440efd94038894ff55c50a633a3",{"href":50230,"target":49355},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7258157133391630336\u002F",{"name":42848,"options":50232,"isRSC":130},{"image":50233,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":50234,"lockAspectRatio":13,"height":50235,"width":50236,"sizes":50237},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8871d8b5226a46f7b01977fcf34e8796?width=498",0.949,1052,1108,"(max-width: 638px) 79vw, (max-width: 998px) 50vw, 36vw",{"large":50239},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":50240,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42821,"cursor":48761,"pointerEvents":42819,"display":152},"498px",{"@type":118,"@version":119,"id":50242,"component":50243,"responsiveStyles":50246},"builder-52f8cf5aa3814c059e9f06bd9343d8e8",{"name":42813,"options":50244,"isRSC":130},{"text":50245},"\u003Ch6>GRATITUDE CHECK-IN\u003C\u002Fh6>\u003Cp>Our \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDCnaoL1u6OD\u002F?img_index=1\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>heartfelt shoutout\u003C\u002Fstrong>\u003C\u002Fa> to the INBOUND community—from attendees and speakers to sponsors and staff—became one of our most engaged November posts. (No surprise there – this community is EVERYTHING!)\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit\u003C\u002Fstrong>: When we say we love our community, we mean it! This post captured the essence of what makes INBOUND special: passionate people coming together to learn, grow, and inspire each other.\u003C\u002Fp>",{"large":50247},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50249,"meta":50250,"component":50251,"responsiveStyles":50268},"builder-8e57decdaa484c908aa0547231e60fc5",{"previousId":50192},{"name":42840,"options":50252,"isRSC":130},{"columns":50253,"space":129,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[50254,50256,50266],{"blocks":50255},[],{"blocks":50257},[50258],{"@type":118,"@version":119,"id":50259,"meta":50260,"component":50261,"responsiveStyles":50264},"builder-47da4bb0b89649cea1148b2311c09ac4",{"previousId":50203},{"name":43030,"options":50262,"isRSC":130},{"code":50263,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDCnaoL1u6OD\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\u003Cdiv style=\"padding:16px;\"> \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDCnaoL1u6OD\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\"> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 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C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fg>\u003C\u002Fsvg>\u003C\u002Fdiv>\u003Cdiv style=\"padding-top: 8px;\"> \u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\u003Cdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv> \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: 8px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv style=\"margin-left: auto;\"> \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv> \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv> \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv> \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fa>\u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FDCnaoL1u6OD\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fblockquote> \u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>",{"large":50265},{"marginLeft":42819,"marginRight":42819},{"blocks":50267},[],{"large":50269},{"marginBottom":43146},{"@type":118,"@version":119,"id":50271,"meta":50272,"component":50273,"responsiveStyles":50276},"builder-0aaf9326a50b4951b104843f6c3dc188",{"previousId":50157},{"name":42813,"options":50274,"isRSC":130},{"text":50275},"\u003Ch6>WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY\u003C\u002Fh6>\u003Cp>Looking at November's greatest hits, a few things become clear:\u003C\u002Fp>\u003Cul>\u003Cli>Our community craves authenticity over perfection\u003C\u002Fli>\u003Cli>Leadership content hits different when it challenges the status quo\u003C\u002Fli>\u003Cli>Nothing beats the real connections made at INBOUND\u003C\u002Fli>\u003Cli>Gratitude is what builds real community\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Make sure you're following us across all platforms and keep an eye out for next month's roundup!\u003C\u002Fp>",{"large":50277},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50279,"component":50280,"responsiveStyles":50284},"builder-311440a3ff004b9cb5f0f466a1240734",{"name":42848,"options":50281,"isRSC":130},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff389eae9c65648e4ab4e94aa86981dea?width=1130","(max-width: 638px) 91vw, (max-width: 998px) 91vw, 81vw",{"large":50285},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":50287,"component":50288,"responsiveStyles":50291},"builder-34eac90600f646c9997abf23ba971179",{"name":42813,"options":50289,"isRSC":130},{"text":50290},"\u003Ch5>\u003Cstrong>OCTOBER 2024\u003C\u002Fstrong>\u003C\u002Fh5>\u003Ch5>\u003Cbr>\u003C\u002Fh5>\u003Ch6>\u003Cstrong>TOP INBOUND TAKEAWAYS THAT HAD EVERYONE NODDING\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Our \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7254205077568073730\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>most-engaged post\u003C\u002Fstrong>\u003C\u002Fa> broke down the key themes that dominated #INBOUND24 conversations on social media:\u003C\u002Fp>\u003Cul>\u003Cli>Marketing in 2025: Work smarter, not harder\u003C\u002Fli>\u003Cli>Sales = experience, not just transactions\u003C\u002Fli>\u003Cli>AI as your creative wingman (not your replacement)\u003C\u002Fli>\u003Cli>Customer listening: from nice-to-have to must-have\u003C\u002Fli>\u003Cli>HubSpot's Breeze AI tools got everyone talking #FTW\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit\u003C\u002Fstrong>: These takeaways hit different because they're not just trends—they're the real work challenges our community is experiencing.\u003C\u002Fp>",{"large":50292},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"tagName":48752,"id":50294,"properties":50295,"linkUrl":50296,"component":50297,"responsiveStyles":50303},"builder-cb23ebc96ec74708b1972b0902c8688b",{"href":50296,"target":49355},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7254205077568073730\u002F",{"name":42848,"options":50298,"isRSC":130},{"image":50299,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":50300,"lockAspectRatio":13,"height":50301,"width":50302},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2f9af434f21947c698c50733d634c6e0",1.074,1070,996,{"large":50304},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":49216,"marginLeft":42819,"marginRight":42819,"marginBottom":47680,"cursor":48761,"pointerEvents":42819,"display":152},{"@type":118,"@version":119,"id":50306,"component":50307,"responsiveStyles":50310},"builder-36c1ddb48eec491b8bd3f0be59f8a0d2",{"name":42813,"options":50308,"isRSC":130},{"text":50309},"\u003Ch6>VISUAL NOTES GAVE MAXIMUM EFFORT\u003C\u002Fh6>\u003Cp>When \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdanidonovan\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>@danidonovan\u003C\u002Fstrong>\u003C\u002Fa> dropped \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:share:7249812127295619072\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>her sketch notes\u003C\u002Fstrong>\u003C\u002Fa> from Ryan Reynolds' closing session, it wasn't just note-taking—it was art. Key highlights captured included:\u003C\u002Fp>\u003Cul>\u003Cli>\"Marketing is magic\"\u003C\u002Fli>\u003Cli>\"Media is our modern digital water cooler\"\u003C\u002Fli>\u003Cli>\"Tell stories with danger & a bit of mischief\" 😈\u003C\u002Fli>\u003Cli>\"Nobody knows what they're doing\"\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>💡 \u003Cstrong>Why It Hit\u003C\u002Fstrong>: It transformed complex ideas into a visual palette that was too good not to share. Plus, who doesn't love a reminder that we're all figuring it out together?Enter some text...\u003C\u002Fp>",{"large":50311},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50313,"component":50314},"builder-e35da684009e45c9a50a6150294664c0",{"name":42840,"options":50315,"isRSC":130},{"space":12773,"columns":50316,"stackColumnsAt":42879},[50317,50341],{"blocks":50318,"width":50338},[50319],{"@type":118,"@version":119,"id":50320,"component":50321,"responsiveStyles":50339},"builder-4a37961b0706426cb333f6990f466bb1",{"name":42840,"options":50322,"isRSC":130},{"columns":50323,"space":129,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[50324,50327],{"blocks":50325,"width":50326},[],33.333333,{"blocks":50328,"width":50338},[50329],{"@type":118,"@version":119,"id":50330,"meta":50331,"component":50333,"responsiveStyles":50336},"builder-98bd01db07b94e7091a9dfd2372a2627",{"previousId":50332},"builder-9d995ad952af4e39bee9d11ddf54bb85",{"name":43030,"options":50334,"isRSC":130},{"code":50335,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:share:7249812127295619072\" height=\"772\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":50337},{"marginLeft":42819,"marginRight":42819},66.666666,{"large":50340},{"paddingBottom":47680},{"blocks":50342,"width":50326},[],{"@type":118,"@version":119,"id":50344,"component":50345,"responsiveStyles":50348},"builder-f3c1b6b49a62443683b52884976f6422",{"name":42813,"options":50346,"isRSC":130},{"text":50347},"\u003Ch6>CHALLENGING THE IMPOSSIBLE\u003C\u002Fh6>\u003Cp>The post that made everyone stop scrolling? \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDBPaYeNO9sf\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Serena Williams dropping truth bombs\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>about VC funding:\u003C\u002Fp>\u003Cp>\t\u003Cstrong>\u003Cem>\"Less than 2% of women were getting VC money? I thought it was a mistake.\"\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Her shock turned into action, leading to her championing diversity in investing through Serena Ventures.\u003C\u002Fp>\u003Cp>💡\u003Cstrong> Why It Hit:\u003C\u002Fstrong> Sometimes it takes an \"aha\" moment to spark real change. Serena's candor and action-oriented response hit home.Enter some text...\u003C\u002Fp>",{"large":50349},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50351,"meta":50352,"component":50353,"responsiveStyles":50370},"builder-c49c5a2311094449a602a826f94c3dfe",{"previousId":50249},{"name":42840,"options":50354,"isRSC":130},{"columns":50355,"space":129,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[50356,50358,50368],{"blocks":50357},[],{"blocks":50359},[50360],{"@type":118,"@version":119,"id":50361,"meta":50362,"component":50363,"responsiveStyles":50366},"builder-dba869559e464d8b82331a0d91e145c3",{"previousId":50203},{"name":43030,"options":50364,"isRSC":130},{"code":50365,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDBPaYeNO9sf\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  \u003Cdiv style=\"padding:16px;\">\n    \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDBPaYeNO9sf\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\">\n      \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\">\n        \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\n        \u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\n          \u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n            \u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\n              \u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\n            \u003C\u002Fg>\n          \u003C\u002Fg>\n        \u003C\u002Fsvg>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding-top: 8px;\">\u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n        \u003Cdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: 8px;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: auto;\">\n          \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv\n    >\u003C\u002Fa>\n    \u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDBPaYeNO9sf\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\n  \u003C\u002Fdiv>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":50367},{"marginLeft":42819,"marginRight":42819},{"blocks":50369},[],{"large":50371},{"marginBottom":43146},{"@type":118,"@version":119,"id":50373,"component":50374,"responsiveStyles":50377},"builder-0e74b5ed6eb64835ab10e79dca0e8257",{"name":42813,"options":50375,"isRSC":130},{"text":50376},"\u003Ch6>#INBOUND25 FOMO ALREADY?\u003C\u002Fh6>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7249131905176989697\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>That carousel\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>of joy-filled faces and moments from this year's event with the caption \"First person on your share list has to go to #INBOUND25 with you\" wasn't just nostalgic—it was awesome community building.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit\u003C\u002Fstrong>: It tapped into both the fresh memories of connections made and the excitement of future ones to come. \u003C\u002Fp>",{"large":50378},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"tagName":48752,"id":50380,"properties":50381,"linkUrl":50382,"component":50383,"responsiveStyles":50388},"builder-3bf703cbcb944f64a76b6d5f5069febc",{"href":50382,"target":49355},"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7249131905176989697\u002F",{"name":42848,"options":50384,"isRSC":130},{"image":50385,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":50386,"lockAspectRatio":13,"height":50387,"width":50302},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5f1ec0b516d84b689620da5f3912c5c5",1.02,1016,{"large":50389},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":49216,"marginLeft":42819,"marginRight":42819,"marginBottom":47680,"cursor":48761,"pointerEvents":42819,"display":152},{"@type":118,"@version":119,"id":50391,"component":50392,"responsiveStyles":50395},"builder-46074eece3a442728767f1d4990a5c8c",{"name":42813,"options":50393,"isRSC":130},{"text":50394},"\u003Ch6>HORROR MOVIE VS. REAL LIFE WORK VILLAINS\u003C\u002Fh6>\u003Cp>Our \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7255620396647944192\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>spooky season special\u003C\u002Fstrong>\u003C\u002Fa> asking \"Who is your job's horror villain?\" struck a chord. From \"nightmare on content street\" to \"the curse of the endless ticket queue,\" it got everyone sharing their professional demons.\u003C\u002Fp>\u003Cp>\u003Cstrong>💡 Why It Hit\u003C\u002Fstrong>: Sometimes you just need to laugh at the daily work challenges piling up. This post balanced relatability with entertainment—all in time for Halloween.Enter some text...\u003C\u002Fp>",{"large":50396},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50398,"meta":50399,"component":50400,"responsiveStyles":50420},"builder-a080775fe22d4c248ca0db7b7c345ff5",{"previousId":50351},{"name":42840,"options":50401,"isRSC":130},{"columns":50402,"space":335,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[50403,50405,50416,50418],{"blocks":50404},[],{"blocks":50406},[50407],{"@type":118,"@version":119,"id":50408,"meta":50409,"component":50411,"responsiveStyles":50414},"builder-d9de045fb3b042a8b57b7caf701da44a",{"previousId":50410},"builder-4d470b201d6b419daf7e8ac366f5a463",{"name":43030,"options":50412,"isRSC":130},{"code":50413,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7255597803781984256\" height=\"607\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"large":50415},{"marginLeft":42819,"marginRight":42819},{"blocks":50417},[],{"blocks":50419},[],{"large":50421},{"marginBottom":43146},{"@type":118,"@version":119,"id":50423,"meta":50424,"component":50425,"responsiveStyles":50427},"builder-6fc70c95eb3647dcb3260a2ff1161313",{"previousId":50279},{"name":42848,"options":50426,"isRSC":130},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":50428},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":50430,"component":50431},"builder-6a2c6fa0751847cdbab565f46e3e0b32",{"name":42933,"options":50432,"isRSC":130},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},"\u003Cp>Want to stay ahead in 2025? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things INBOUND:\u003C\u002Fp>",{"id":50435,"@type":118,"tagName":174,"properties":50436,"responsiveStyles":50437},"builder-pixel-sagv76vg30i",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":50438},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":50440},{"path":66,"query":50441},{},{},1761054746244,1730246896239,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ficymi-this-months-top-social-media-posts","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8f3d59d385aa46f6a64e782418a76b64","H4nEeqj7FFNYQFysk7kV5YAMtkG2",[],{"createdDate":50450,"id":48213,"name":50451,"modelId":42782,"published":100,"query":50452,"data":50455,"variations":50565,"startDate":50460,"lastUpdated":50566,"firstPublished":50567,"previewUrl":50568,"testRatio":141,"screenshot":50569,"createdBy":190,"lastUpdatedBy":190,"folders":50570,"meta":50571,"rev":45748},1759163379026,"Stop Waiting to Be Perfect: Glennon Doyle on Resilience and Real Leadership",[50453],{"@type":103,"property":104,"operator":105,"value":50454},"\u002Fblog\u002Fstop-waiting-to-be-perfect-glennon-doyle-on-resilience-and-real-leadership",{"imageAltText":50456,"title":50451,"themeId":13,"excerpt":50457,"tags":50458,"author":50459,"datePublished":50460,"description":50461,"image":50462,"environment":42800,"category":43411,"blocks":50463,"url":50454,"state":50562},"Glennon Doyle at INBOUND 2025","If you've ever felt like you need to have it all figured out before you can lead, Glennon Doyle has news for you. At INBOUND 2025, the bestselling author and activist sat down with leadership expert Anne Morriss to share that the strength to lead others doesn't come from perfection, but from the courage to be real about your own struggles while still getting the work done.\n\n\nWith nearly 2 billion podcast downloads, millions of books sold, and a community that's raised $56 million for people in need, Doyle has built something extraordinary by doing one simple thing: showing up exactly as she is.",[43826],{"@type":72,"id":42805,"model":42806},1759204800000,"At INBOUND 2025, Glennon Doyle shared why resilience isn’t about perfection but about showing up, telling your truth, and leading with hope.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe6676cadf0764628a9caa98df488c21a",[50464,50472,50477,50485,50490,50498,50505,50513,50518,50526,50533,50540,50545,50553,50557],{"@type":118,"@version":119,"id":50465,"component":50466,"responsiveStyles":50469},"builder-abc4aa38c51e40fc96eb3242e5b78d07",{"name":42813,"options":50467,"isRSC":128},{"text":50468},"\u003Cdiv>\u003Cspan style=\"letter-spacing: 0.45px;\">If you've ever felt like you need to have it all figured out before you can lead, \u003Ca href=\"https:\u002F\u002Fglennondoyle.com\u002F\">Glennon Doyle\u003C\u002Fa> has news for you. At INBOUND 2025, the bestselling author and activist sat down with leadership expert Anne Morriss to share that the strength to lead others doesn't come from perfection, but from the courage to be real about your own struggles while still getting the work done.\u003C\u002Fspan>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>With nearly 2 billion podcast downloads, millions of books sold, and a community that's raised $56 million for people in need, Doyle has built something extraordinary by doing one simple thing: showing up exactly as she is.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Showing Up Imperfect is Still Showing Up \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">To Doyle, resilience isn’t about bouncing back polished. She reminded us that life rarely gives you the luxury of feeling 100% ready before you step up. The work still matters even when you feel messy, uncertain, or unfinished. In fact, showing up in that state often gives others the courage to do the same.\u003C\u002Fp>\u003C\u002Fdiv>",{"large":50470,"small":50471},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50473,"component":50474},"builder-aa922f7bb62c4bc8a594438b16c46135",{"name":43431,"options":50475,"isRSC":130},{"quote":50476},"“We can’t wait to be perfect before we show up for each other.” — Glennon Doyle",{"@type":118,"@version":119,"id":50478,"component":50479,"responsiveStyles":50482},"builder-985db89013ce4d38bbb9fbb5e7ad69bb",{"name":42813,"options":50480,"isRSC":128},{"text":50481},"\u003Cp>She told the story of how, in her own life, she used to think she needed to retreat, “fix herself,” and then return when she was better. But the truth she’s discovered is that there’s no finish line where we suddenly become perfect humans, free of struggle. That day never comes. And waiting for it only delays the impact we’re meant to have.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan>Collective Leadership Starts with Finding Your Ship \u003C\u002Fspan>\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan>Leadership, Doyle says, doesn’t mean being the captain of the ship. It means finding a ship and paddling. Using her signature metaphor of a \"freedom fleet,\" she explained how each “ship” represents a cause, a mission, a movement. You don’t need to chart the whole course; you just need to get on board with a crew that’s already moving.\u003C\u002Fspan>\u003C\u002Fp>",{"large":50483,"small":50484},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50486,"component":50487},"builder-dddc41b7532040beabba5c66ed197a02",{"name":43431,"options":50488,"isRSC":130},{"quote":50489},"“I've been thinking of all of us as on this Freedom Fleet... our job is to try to get as many people as possible from the shore into the ship.” — Glennon Doyle",{"@type":118,"@version":119,"id":50491,"component":50492,"responsiveStyles":50495},"builder-1d8a2a47dc734d23a0bdd22d33a86ea9",{"name":42813,"options":50493,"isRSC":128},{"text":50494},"\u003Cp>She explained that too often, people stand on the sidelines waiting until they feel “qualified” to lead. But leadership doesn’t always mean being the captain;  it can mean showing up as a deckhand or supporting those who have already been steering the ship. Whether you’re running a business, building a brand, or joining a cause, progress doesn’t require you to have all the answers. It just requires you to get on board.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Telling the Truth Creates Space for Others \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">One of the most unforgettable stories Doyle shared came from a red carpet event, where a reporter complimented her appearance and asked her secret. Instead of accepting the compliment, she responded with brutal honesty about her eating disorder, using it as an opportunity to challenge harmful cultural messages.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Doyle shared that when we “go off script” in our conversations, we create space for the other person’s real self to come forward too.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\"When you're speaking to someone and you say the thing you're really thinking instead of the thing you're supposed to say... Almost every time this magical moment happens where the other person's inside wakes up and you can see it happen in their face,\" she noted.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">People connect with truth. And when you lead with honesty, you give permission for everyone around you to do the same.\u003C\u002Fp>",{"large":50496,"small":50497},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50499,"component":50500,"responsiveStyles":50503},"builder-500644f3704b48619d05df5f8a67155a",{"name":42848,"options":50501,"isRSC":130},{"image":50502,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7715b5c62da94a9086ab710c404c5237",{"large":50504},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":50506,"component":50507,"responsiveStyles":50510},"builder-277e050a914040c3ba244b463d006d84",{"name":42813,"options":50508,"isRSC":128},{"text":50509},"\u003Ch4>Pain As Proof You're Doing it Right\u003C\u002Fh4>\u003Cp>Doyle shared a moment from her early recovery that redefined her relationship with struggle. Sitting in one of her first AA meetings, overwhelmed and raw, another woman offered her words she’s never forgotten: “It doesn’t hurt right now this much because you’re doing life wrong. It hurts because you’re finally doing it right.”\u003C\u002Fp>\u003Cp>This was the beginning of her understanding of pain not as a sign of failure but as a signal of being fully alive.\u003C\u002Fp>",{"large":50511},{"lineHeight":42818,"height":42819,"marginBottom":50512},"px",{"@type":118,"@version":119,"id":50514,"component":50515},"builder-eafd5100c25a499ba15b472c94238afe",{"name":43431,"options":50516,"isRSC":130},{"quote":50517},"“Being human isn’t about feeling happy. Being human is about feeling everything.” — Glennon Doyle",{"@type":118,"@version":119,"id":50519,"component":50520,"responsiveStyles":50523},"builder-ebf33fed4de049088cc69478c3dddb66",{"name":42813,"options":50521,"isRSC":128},{"text":50522},"\u003Cp>For leaders, it’s a reminder that meaningful work will often feel uncomfortable. That edge of difficulty is evidence you’re leaning into the parts of leadership that matter most.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Protecting Your Humanity in the Fight \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Doyle shared a story about a Vietnam War protester who stood outside the White House every night with a single candle. When asked if he thought his actions would change the administration, he replied: \"I don't come here every night so that I change them. I come here every night so that they don't change me.\"\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">This metaphor perfectly captures one of the biggest challenges facing leaders today: how to stay grounded in your values while engaging with systems and situations that can be dehumanizing or discouraging.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Doyle's answer is to commit to the things that make life worth living: joy, relationships, dancing, all the \"juicy things\" because they fuel our capacity to keep fighting for what matters.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Sustainable leadership requires protecting what makes you human. If you want your team to sustain their work, you have to model joy, not just grit.\u003C\u002Fp>",{"large":50524,"small":50525},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50527,"component":50528,"responsiveStyles":50531},"builder-197a7f0c73a2495da76bae404369b44d",{"name":42848,"options":50529,"isRSC":130},{"image":50530,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F61c1ff662f8c452a84a1475f01d02aa3",{"large":50532},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821,"marginBottom":43146,"maxWidth":43704,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":50534,"component":50535,"responsiveStyles":50538},"builder-ddd49c5fd1524e2b867fdad19366c4e3",{"name":42813,"options":50536,"isRSC":128},{"text":50537},"\u003Ch4>Focus on Hope and Purpose \u003C\u002Fh4>\u003Cp>Doyle also challenged the audience to think about hope differently. It’s not something we passively wait for; it’s something we have to intentionally cultivate.\u003C\u002Fp>",{"large":50539},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50541,"component":50542},"builder-a561127aeccc41c1a2a27098357d5c17",{"name":43431,"options":50543,"isRSC":130},{"quote":50544},"“We have to create our own algorithms. We have to wake up in the morning and seek out good and seek out hope.” — Glennon Doyle",{"@type":118,"@version":119,"id":50546,"component":50547,"responsiveStyles":50550},"builder-6c0a9669d88846b1a32865ed7c7093b1",{"name":42813,"options":50548,"isRSC":128},{"text":50549},"\u003Cp>Just like social platforms feed us more of what we click on, our minds feed us more of what we focus on. If you wake up and immediately dive into despair-driven news cycles, that becomes your reality. But if you deliberately choose to seek out stories of progress, justice, or simple kindness, your worldview shifts too.\u003C\u002Fp>\u003Cp>This doesn’t mean ignoring reality or truths, but balancing them with reminders of why the fight is worth it. For business leaders and creators, it’s a call to curate your inputs—from the media you consume to the culture you build at work. Because what you let in ultimately shapes what you put back out into the world.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">The Bottom Line \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Doyle's message to the INBOUND community was ultimately one of permission: permission to be human while still being effective, permission to struggle while still contributing, and permission to lead from wherever you are rather than waiting until you feel qualified.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">People don’t want perfect leaders. They want human ones. And if you can show up as you are, you might just find that’s what inspires others to do the same.\u003C\u002Fp>",{"large":50551,"small":50552},{"lineHeight":42818,"height":42819,"marginBottom":42981},{"marginBottom":42821},{"@type":118,"@version":119,"id":50554,"component":50555},"builder-509ac23360ac44428b0c54bbbb927c67",{"name":42933,"options":50556,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":50558,"@type":118,"tagName":174,"properties":50559,"responsiveStyles":50560},"builder-pixel-0wl97afxilop",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":50561},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":50563},{"path":66,"query":50564},{},{},1775588042391,1759164653509,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fstop-waiting-to-be-perfect-glennon-doyle-on-resilience-and-real-leadership","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F994af651a4bd418ab42e7af125f5b73a",[],{"hasLinks":13,"lastPreviewUrl":50572,"componentsUsed":50573,"kind":74,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fstop-waiting-to-be-perfect-glennon-doyle-on-resilience-and-real-leadership?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=669a46601513482d9a04ad84970305ea&builder.overrides.669a46601513482d9a04ad84970305ea=669a46601513482d9a04ad84970305ea&builder.options.locale=Default",{"Blog Quote":335,"Hubspot Form Embed":141},{"createdDate":50575,"id":48048,"name":50576,"modelId":42782,"published":100,"query":50577,"data":50580,"variations":50623,"lastUpdated":50624,"firstPublished":50625,"previewUrl":50626,"testRatio":141,"screenshot":50627,"createdBy":190,"lastUpdatedBy":190,"folders":50628,"meta":50629,"rev":45748},1759421739853,"AI, Data, and the Future of Go-to-Market with HubSpot",[50578],{"@type":103,"property":104,"operator":105,"value":50579},"\u002Fblog\u002Fai-data-and-the-future-of-go-to-market-with-hubspot",{"datePublished":50581,"excerpt":50582,"environment":42800,"tags":50583,"imageAltText":50584,"title":50576,"category":43543,"image":50585,"description":50586,"themeId":13,"author":50587,"blocks":50589,"url":50579,"state":50620},1759118400000,"My first INBOUND as a HubSpotter didn’t disappoint. What stood out most wasn’t just the scale—13,000+ people—it was the authenticity. From Dharmesh’s keynote on what AI is and how to win with it, to a practical marketing playbook for the AI era, to product demos that spoke for themselves, INBOUND felt like a working session for the future of go-to-market.",[44025],"Sarika Garg at INBOUND 2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd6b7e1a8ca5c41b6867b67c90ef59bf4","Sarika Garg shares INBOUND 2025 insights on AI, unified data, and GTM innovation from her first event as GM of Commerce Hub at HubSpot.",{"@type":72,"id":50588,"model":42806},"09f6cf613af04e9dac70542f2ab53d56",[50590,50599,50609,50615],{"@type":118,"@version":119,"id":50591,"meta":50592,"component":50594,"responsiveStyles":50597},"builder-25401767460a456eb39d6895d55d92a9",{"previousId":50593},"builder-d0f1139c8da24debb7c2775649a77cdd",{"name":42813,"options":50595,"isRSC":128},{"text":50596},"\u003Cp>By \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsarikagarg\u002F\">Sarika Garg\u003C\u002Fa>; GM and VP, \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fproducts\u002Fcommerce\">Commerce Hub\u003C\u002Fa>; HubSpot\u003C\u002Fp>\u003Cp>\u003Cem>This blog post is part of our \"\u003C\u002Fem>\u003Cstrong>\u003Cem>Back to Reality, Still Buzzing\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>\" series where HubSpot leaders share their insights and takeaways from INBOUND 2025.\u003C\u002Fem>\u003C\u002Fp>",{"large":50598},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50600,"meta":50601,"component":50603,"responsiveStyles":50606},"builder-6bdad499cd9546568ae37042e372df46",{"previousId":50602},"builder-b884191d009d4ee7a6ed5c7e1cafe69e",{"name":42813,"options":50604,"isRSC":128},{"text":50605},"\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">My first INBOUND as a HubSpotter didn’t disappoint. What stood out most wasn’t just the scale—13,000+ people—it was the authenticity. From Dharmesh’s keynote on what AI is and how to win with it, to a practical marketing playbook for the AI era, to product demos that spoke for themselves, INBOUND felt like a working session for the future of go-to-market.\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Takeaways From the Stage \u003C\u002Fh4>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">AI CPQ\u003C\u002Fspan> (my personal favorite. I had a keynote on how “Time Kills deals”): Revenue data is gold. Connecting quoting, contract and CRM accelerates deals and improves sales + marketing insights.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">AEO + The Loop playbook\u003C\u002Fspan>: HubSpot provided practical guides for marketers to leverage AI.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Data Hub\u003C\u002Fspan>: AI is only as good as the data behind it. HubSpot has launched a Data studio and Data agent to help unify data as a foundation.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Hybrid Teams\u003C\u002Fspan>: We’re moving from AI as a solo productivity tool to AI agents working alongside us—HubSpot had answers for research, prospecting, even multiplayer workflows.\u003Cbr>\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">What Customers Told Us \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">I spent most of INBOUND in back-to-back conversations with customers and partners. Four themes kept coming up:\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Lead-to-cash in one flow\u003C\u002Fspan>. Quoting, billing, and payments need to live inside HubSpot—no more tool toggling.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Unified systems\u003C\u002Fspan>. One customer literally crossed five tools off their tech stack until only HubSpot + ERP remained.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Partner extensibility\u003C\u002Fspan>. From ecommerce to reseller flows, partners are extending HubSpot into verticals and making it great for a bigger TAM.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Customers are ready for agents\u003C\u002Fspan>. They understand the acceleration and improved customer experience they can bring. The Deal Closing Agent—finalizing deals and renewals 24\u002F7 sparked a lot of interest!\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Big companies win with distribution. But INBOUND reminded me of another kind of power: thousands of customers and partners, in one place, learning and building together. That’s the HubSpot ecosystem at its best.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Until next year, INBOUND!\u003C\u002Fp>",{"large":50607,"small":50608},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50610,"meta":50611,"component":50613},"builder-030cd9144df74e86a2623ce15520b1a4",{"previousId":50612},"builder-96828599e23a4ee2a0890f362fcb9ca1",{"name":42933,"options":50614,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":50616,"@type":118,"tagName":174,"properties":50617,"responsiveStyles":50618},"builder-pixel-40qdxbrwy7",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":50619},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":50621},{"path":66,"query":50622},{},{},1775587630118,1759425486161,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fai-data-and-the-future-of-go-to-market-with-hubspot","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa347ff9d01ff472c8bdd175af1594601",[],{"originalContentId":48051,"lastPreviewUrl":50630,"winningTest":130,"hasLinks":13,"componentsUsed":50631,"kind":74,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fai-data-and-the-future-of-go-to-market-with-hubspot?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=68c44e24bcaf46f487ee265e72373779&builder.overrides.68c44e24bcaf46f487ee265e72373779=68c44e24bcaf46f487ee265e72373779&builder.options.locale=Default",{"Hubspot Form Embed":141},{"createdDate":50633,"id":48051,"name":50634,"modelId":42782,"published":100,"query":50635,"data":50638,"variations":50672,"lastUpdated":50673,"firstPublished":50674,"previewUrl":50675,"testRatio":141,"screenshot":50676,"createdBy":190,"lastUpdatedBy":190,"folders":50677,"meta":50678,"rev":45748},1758894029870,"Building Hybrid Teams: What INBOUND 2025 Taught Us About AI",[50636],{"@type":103,"property":104,"operator":105,"value":50637},"\u002Fblog\u002Fbuilding-hybrid-teams-what-inbound-2025-taught-us-about-ai",{"imageAltText":50639,"tags":50640,"themeId":13,"excerpt":50641,"title":50634,"datePublished":50642,"author":50643,"description":50645,"environment":42800,"image":50646,"category":43543,"blocks":50647,"url":50637,"state":50669},"Nicholas Holland at INBOUND 2025",[44025],"At INBOUND this year, one theme was impossible to miss: AI is everywhere. It’s dominated every headline, boardroom, and conference stage. Expectations are sky-high. But when you look closer, the reality is complicated.\n\nAt the event, I spoke with business leaders who were stuck between two extremes. Some are waiting to “see how it all pans out,” and others are exhausted from juggling dozens of disconnected AI tools. Different approaches, same result: not enough real progress.\n\nThat’s the gap we need to close. AI isn’t just about POCs or slick demos. It’s about how humans and AI work together to help businesses grow.",1758859200000,{"@type":72,"id":50644,"model":42806},"d6f839f436684981af18b299399ce854","HubSpot's SVP, Head of AI, Nicholas Holland breaks down what INBOUND 2025 taught us about AI, hybrid teams, and how businesses can lead with focus in the age of disruption.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F86c6055ad1554f0e9dbdf01b7f24ad5b",[50648,50654,50661,50664],{"@type":118,"@version":119,"id":50593,"component":50649,"responsiveStyles":50652},{"name":42813,"options":50650,"isRSC":128},{"text":50651},"\u003Cp>By \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnashvilleholland\u002F\">Nicholas Holland\u003C\u002Fa>; SVP, Head of AI,  HubSpot\u003C\u002Fp>\u003Cp>\u003Cem>This blog post is part of our \"\u003C\u002Fem>\u003Cstrong>\u003Cem>Back to Reality, Still Buzzing\u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>\" series where HubSpot leaders share their insights and takeaways from INBOUND 2025.\u003C\u002Fem>\u003C\u002Fp>",{"large":50653},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50602,"component":50655,"responsiveStyles":50658},{"name":42813,"options":50656,"isRSC":128},{"text":50657},"\u003Cp>At INBOUND this year, one theme was impossible to miss: AI is everywhere. It’s dominated every headline, boardroom, and conference stage. Expectations are sky-high. But when you look closer, the reality is complicated.\u003C\u002Fp>\u003Cp>At the event, I spoke with business leaders who were stuck between two extremes. Some are waiting to “see how it all pans out,” and others are exhausted from juggling dozens of disconnected AI tools. Different approaches, same result: not enough real progress. \u003C\u002Fp>\u003Cp>That’s the gap we need to close. AI isn’t just about POCs or slick demos. It’s about how humans and AI work together to help businesses grow.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">From \"AI-First\" to \"AI Leaders\"\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">At HubSpot, we believe the goal isn’t to help businesses be AI-first, but AI leaders. That means applying AI in focused, practical ways that give you leverage—helping you find more customers, connect with them more meaningfully, and deliver greater value.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">And leadership requires clarity. For us, it comes down to four pillars:\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Assistants that work with every employee: \u003C\u002Fspan>Breeze Assistant, your AI companion, connects to your CRM and business tools so it doesn’t just answer questions, it understands your work.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Agents that work for your teams: \u003C\u002Fspan>Digital teammates like Customer Agent or Prospecting Agent that resolve tickets, engage leads, or research prospects 24\u002F7.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Embedded AI features that accelerate your company: \u003C\u002Fspan>What I like to call ‘Sparks’—over 100 AI capabilities built directly into Marketing, Sales, and Service Hubs to make every workflow faster.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Unified data as the foundation: \u003C\u002Fspan>Because without connected, structured and unstructured data, AI can’t truly deliver.\u003Cbr>\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">The Future is Hybrid Teams \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">What excites me most is what happens when these elements come together. Imagine hybrid teams where humans and AI teammates work side by side. Assistants helping you prep for meetings, agents prospecting while you sleep, and embedded AI features saving you time in every click.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">This isn’t about replacing people. It’s about giving people leverage so marketers can spend more time strategizing, sales reps can focus on high-value conversations, and support teams can deliver faster, more personal service.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A Practical Path Forward \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">If you’re overwhelmed by the noise, here’s where I’d start building your AI team.\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Connect your data. Bring structured CRM records, unstructured conversations, and external insights together so AI has full context.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Give your team an assistant. Breeze Assistant connects to your CRM and third-party tools, so it actually knows your business.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Add your first agent. Customer Agent is a great place to start because it works with all your go-to-market teams.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Explore \u003Ca href=\"https:\u002F\u002Fecosystem.hubspot.com\u002Fmarketplace\u002Fbreeze-agents\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"color: rgb(70, 6, 43);\">Breeze Marketplace\u003C\u002Fa> for additional agents and assistants to expand your team, and customize them with Breeze Studio.\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Do those four things, and you’re an AI leader. Not because you’re using the most tools, but because you’re getting real results with AI.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The companies that move decisively in this platform shift will thrive. The ones that wait will fall behind. My advice to every customer I spoke with at INBOUND was simple: AI leadership isn’t about being first - it’s about being focused.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">INBOUND is always a launchpad, never a finish line. Here’s to the road ahead. See you in 2026.\u003C\u002Fp>",{"large":50659,"small":50660},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50612,"component":50662},{"name":42933,"options":50663,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":50665,"@type":118,"tagName":174,"properties":50666,"responsiveStyles":50667},"builder-pixel-d999h2jleee",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":50668},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":50670},{"path":66,"query":50671},{},{},1775588244323,1758895097477,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbuilding-hybrid-teams-what-inbound-2025-taught-us-about-ai","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F93553047820745038e1df03fca04541d",[],{"lastPreviewUrl":50679,"hasLinks":13,"kind":74,"componentsUsed":50680,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbuilding-hybrid-teams-what-inbound-2025-taught-us-about-ai?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=cb13a6cb3be745cb909464b3edbed9a8&builder.overrides.cb13a6cb3be745cb909464b3edbed9a8=cb13a6cb3be745cb909464b3edbed9a8&builder.options.locale=Default",{"Hubspot Form Embed":141},{"createdDate":50682,"id":48133,"name":50683,"modelId":42782,"published":100,"query":50684,"data":50687,"variations":50787,"lastUpdated":50788,"firstPublished":50789,"previewUrl":50790,"testRatio":141,"screenshot":50791,"createdBy":190,"lastUpdatedBy":190,"folders":50792,"meta":50793,"rev":45748},1758833686422," MKBHD at INBOUND: Why Truth, Focus, and Audience-First Thinking Win",[50685],{"@type":103,"property":104,"operator":105,"value":50686},"\u002Fblog\u002Fmkbhd-at-inbound-why-truth-focus-and-audience-first-thinking-win",{"author":50688,"excerpt":50689,"title":50683,"datePublished":50690,"image":50691,"tags":50692,"themeId":13,"description":50693,"category":43411,"environment":42800,"imageAltText":50694,"blocks":50695,"url":50686,"state":50784},{"@type":72,"id":42805,"model":42806},"If you spend any time on YouTube watching tech reviews, chances are you’ve stumbled across a video by Marques Brownlee—better known as MKBHD. With nearly 2,000 videos, millions of subscribers, and a reputation as one of the most trusted voices in tech, Marques has built an empire by doing one simple thing: telling the truth.\n\nAt INBOUND 2025, HubSpot’s CMO Kipp Bodnar sat down with Marques to unpack exactly how he’s built that trust, what it takes to stand out in a crowded digital world, and why audience-first thinking always wins.",1758600000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff21a535bddb943efa2e5c66549961459",[484,43419],"At INBOUND 2025, Marques Brownlee (MKBHD) shared how honesty, focus, and audience-first content helped him build one of YouTube’s most trusted brands.","Marques Brownlee at INBOUND 2025",[50696,50704,50709,50717,50724,50732,50737,50745,50750,50758,50765,50773,50779],{"@type":118,"@version":119,"id":50697,"component":50698,"responsiveStyles":50701},"builder-099ac44f14d94f43a5384e5436419c4c",{"name":42813,"options":50699,"isRSC":128},{"text":50700},"\u003Cp>If you spend any time on YouTube watching tech reviews, chances are you’ve stumbled across a video by \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fuser\u002Fmarquesbrownlee\">Marques Brownlee\u003C\u002Fa>—better known as MKBHD. With nearly 2,000 videos, millions of subscribers, and a reputation as one of the most trusted voices in tech, Marques has built an empire by doing one simple thing: telling the truth.\u003C\u002Fp>\u003Cp>At INBOUND 2025, HubSpot’s CMO Kipp Bodnar sat down with Marques to unpack exactly how he’s built that trust, what it takes to stand out in a crowded digital world, and why audience-first thinking always wins. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Trust Comes from Telling the Truth \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">For Brownlee, building trust isn’t complicated. It comes down to one thing: honesty.\u003C\u002Fp>",{"large":50702,"small":50703},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50705,"component":50706},"builder-44adab52cef34ebd9760c41eb3336424",{"name":43431,"options":50707,"isRSC":130},{"quote":50708},"“As long as I tell the truth and the whole truth, ideally, that is all it takes to build trust over time.” — Marques Brownlee",{"@type":118,"@version":119,"id":50710,"component":50711,"responsiveStyles":50714},"builder-a38af238e399405cbc1ee9f07df6aebc",{"name":42813,"options":50712,"isRSC":128},{"text":50713},"\u003Cp>That honesty goes hand in hand with having a clear hierarchy of loyalties. \"My responsibility is entirely to my audience, and not to anyone else, in any companies sending me stuff or anything like that,\" Brownlee emphasized.\u003C\u002Fp>\u003Cp>Even when it means calling a product “trash,” he doesn’t hold back because his loyalty is to his audience, not to the brands sending him gadgets. And, companies actually appreciate his honest feedback. When he called out the Razer phone's vibration motor in a review, the next version addressed exactly that issue. Truthful feedback creates better products, which creates better experiences for everyone.\u003C\u002Fp>\u003Cp>That honesty has created a track record of credibility. When you prioritize your audience over short-term gains, you build the kind of trust that drives long-term growth.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Keep the Main Thing the Main Thing \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">With so many opportunities and distractions, Brownlee has one guiding principle: \"\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Keep the main thing the main thing.\u003C\u002Fspan>\"\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">For him, that main thing is \"getting really good at making the best videos that I can about tech.\" Everything else gets filtered through that lens. Speaking opportunities? Sponsored content? New platforms? The question is always: does this help the main thing?\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">In his case, that means making the best possible tech videos. For the rest of us, it’s about knowing your north star and letting it guide your decision-making process.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It’s tempting to chase new projects, but growth comes from focusing on what you do best. When opportunities align with your core mission, say yes. When they don't, it's easier to say no.\u003C\u002Fp>",{"large":50715,"small":50716},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50718,"component":50719,"responsiveStyles":50722},"builder-d44ca7ce809544fd96d70c7923172e95",{"name":42848,"options":50720,"isRSC":130},{"image":50721,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F418a759d066e44c493db4d8873fb5b2a",{"large":50723},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":50725,"component":50726,"responsiveStyles":50729},"builder-4787941668814b9e9cff383f4e07d190",{"name":42813,"options":50727,"isRSC":128},{"text":50728},"\u003Ch4>Standing Out Takes Specificity \u003C\u002Fh4>\u003Cp>Tech launches are noisy. When a new iPhone drops, thousands of videos hit YouTube the same day. So why do millions of people still click play on Brownlee’s reviews?\u003C\u002Fp>\u003Cp>Because he makes his content different and distinct. Sometimes that means using a six-foot-tall robot arm to get a single shot. Other times, it’s carving out a specific niche:\u003C\u002Fp>\u003Cp>“\u003Cstrong>Ten years ago, it was enough to just be ‘the Android channel’ to stand out because there were only three of them.  Now there’s 3,000 of them… you have to be like the high-quality Android channel that focuses on the ones that charge fast, or you have to be the one that hates Apple but only talks about cameras.\u003C\u002Fstrong>”\u003C\u002Fp>\u003Cp>Differentiation doesn’t always require massive budgets, it requires intention. Whether you lean into unique visuals, personality, or hyper-specific expertise, finding your lane is the key to standing out. And in a competitive market, audiences reward the creators and companies that are willing to stand for something specific rather than trying to be everything to everyone.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Every Platform Speaks a Different Language\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">One of Brownlee's most valuable insights for marketers was his evolved approach to multi-platform content. He used to think of other platforms as funnels to YouTube, but now he sees them as distinct audiences with different languages.\u003C\u002Fp>",{"large":50730,"small":50731},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50733,"component":50734},"builder-9f8b2c381fe3478b8fadeb7ee87e4e90",{"name":43431,"options":50735,"isRSC":130},{"quote":50736},"“I’m talking to different audiences on each platform, and I almost assume no overlap.” — Marques Brownlee",{"@type":118,"@version":119,"id":50738,"component":50739,"responsiveStyles":50742},"builder-cda0bfa86e5f4fe5b530d5827e5751bf",{"name":42813,"options":50740,"isRSC":128},{"text":50741},"\u003Cp>He even measures success differently depending on where he’s posting:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>TikTok\u003C\u002Fstrong>: Fast-moving trends, quick adaptation\u003C\u002Fli>\u003Cli>\u003Cstrong>Instagram Reels\u003C\u002Fstrong>: Optimized for shares and DMs\u003C\u002Fli>\u003Cli>\u003Cstrong>YouTube Shorts\u003C\u002Fstrong>: Bridge content to long-form videos, focus on watch-through rates\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Each platform has different success metrics, different audience expectations, and different content formats that work best. Invest time in understanding what makes each platform tick, then create accordingly.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Stop Obsessing Over Algorithms \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Creators (and marketers) love to complain about algorithm changes. But Brownlee had a piece of advice:\u003C\u002Fp>",{"large":50743,"small":50744},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50746,"component":50747},"builder-77ee5ffbcc964d0d8c673a393673a4e8",{"name":43431,"options":50748,"isRSC":130},{"quote":50749},"“Replace the word ‘algorithm’ with ‘audience.’” — Marques Brownlee",{"@type":118,"@version":119,"id":50751,"component":50752,"responsiveStyles":50755},"builder-044f7cac84ef409d86b436ac354bfad3",{"name":42813,"options":50753,"isRSC":128},{"text":50754},"\u003Cp>If you focus on what your audience wants and how to serve them better, you’ll naturally find yourself on the right side of the algorithm.\u003C\u002Fp>\u003Cp>It takes the pressure off constantly needing to “game the system.” Instead of chasing hacks, Brownlee leans into serving his viewers and the algorithms reward that. After all, algorithms are designed to amplify what audiences engage with most. Put people first, and the platforms will follow.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Scale Like an Octopus (With Three Hearts) \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">As Brownlee scaled from solo creator to team leader, he developed what he calls the \"octopus analogy.\" As a solo creator, \"\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">you kind of feel like an octopus in that you are doing a bunch of different things at once. You are on camera. You're also controlling the camera. You're also the editor. You're also managing the inbox and you're the accountant.\u003C\u002Fspan>\"\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">His solution is to, \"cut off the arm” and hand it to someone who can do that task way better than you because they can dedicate all of their time to it.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The important part is identifying your \"three hearts” which are the core things only you can do that drive your business forward. For Brownlee, that's using the tech, reviewing it, writing scripts, and being the voice of the brand.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Growth requires letting go. By trusting others with what they can do better, you preserve your energy for the work only you can do. And more importantly, you prevent burnout to scale sustainably while keeping your creative spark intact.\u003C\u002Fp>",{"large":50756,"small":50757},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50759,"component":50760,"responsiveStyles":50763},"builder-1443b9adcde54d5f859d4e7308f3c1d7",{"name":42848,"options":50761,"isRSC":130},{"image":50762,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F34f3887d18d64a70a9a6eab7348ea21e",{"large":50764},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginTop":42821,"marginBottom":43146,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":50766,"component":50767,"responsiveStyles":50770},"builder-e130f2ca9cb4429ca85cbd07718505c0",{"name":42813,"options":50768,"isRSC":128},{"text":50769},"\u003Ch4>Differentiation in Crowded Markets \u003C\u002Fh4>\u003Cp>In a world where thousands of tech videos drop daily, how do you stand out? Brownlee's approach combines the tactical with the philosophical.\u003C\u002Fp>\u003Cp>Tactically, he invested in unique tools like a six-foot robot arm that creates shots no one else can replicate. But more importantly, he focuses on delivering distinct value. When asked about setting audience expectations, Brownlee pointed to his channel banner: \"Quality Tech Videos.\" That's it.\u003C\u002Fp>\u003Cp>Differentiation is about being meaningfully better. Find your unique angle, then execute it consistently and excellently.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">The Long Game Wins \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Perhaps the most important lesson from Brownlee's journey is about patience and persistence. He started making videos in high school when there was no YouTube partner program, no revenue sharing, and no clear path to making it a career. He just kept making videos he wanted to watch, telling the truth about products, and serving his audience.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Fifteen years later, he's one of the most influential voices in tech.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Whether you're building content, products, or companies, Brownlee’s principles remain the same: serve your audience first, stay focused on what matters most, and never stop improving.\u003C\u002Fp>",{"large":50771,"small":50772},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50774,"component":50775,"responsiveStyles":50777},"builder-ea6b9740778d4730b8f63e5e047a3be0",{"name":42933,"options":50776,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"large":50778},{"pointerEvents":42819,"display":152},{"id":50780,"@type":118,"tagName":174,"properties":50781,"responsiveStyles":50782},"builder-pixel-bmu31bpwuia",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":50783},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":50785},{"path":66,"query":50786},{},{},1775589782261,1758834334276,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fmkbhd-at-inbound-why-truth-focus-and-audience-first-thinking-win","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F92e17c3253d74aa483abb9f0ae02b519",[],{"kind":74,"hasLinks":13,"lastPreviewUrl":50794,"componentsUsed":50795,"hasAutosaves":128},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fmkbhd-at-inbound-why-truth-focus-and-audience-first-thinking-win?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=e228813889254d0aa262739de1e38bba&builder.overrides.e228813889254d0aa262739de1e38bba=e228813889254d0aa262739de1e38bba&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Quote":171},{"createdDate":50797,"id":50798,"name":50799,"modelId":42782,"published":100,"query":50800,"data":50803,"variations":50839,"lastUpdated":50840,"firstPublished":50841,"previewUrl":50842,"testRatio":141,"screenshot":50843,"createdBy":190,"lastUpdatedBy":190,"folders":50844,"meta":50845,"rev":45748},1759499338237,"4b254f7bf7044969bedb511f59cff969","The Future of Customer Service Is Here: New Service Hub Features from INBOUND 2025",[50801],{"@type":103,"property":104,"operator":105,"value":50802},"\u002Fblog\u002Fthe-future-of-customer-service-is-here-new-service-hub-features-from-inbound-2025",{"title":50799,"imageAltText":43915,"author":50804,"themeId":13,"description":50806,"image":50807,"category":43543,"excerpt":50808,"datePublished":50809,"tags":50810,"environment":42800,"blocks":50811,"url":50802,"state":50836},{"@type":72,"id":50805,"model":42806},"4e235d1a751d439f9ba0f70d33f7ece2","From Customer Agent to Help Desk upgrades, Paul Weston recaps key Service Hub innovations announced at INBOUND 2025.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc5e886c6de54412b833c2c7456ce6c51","My first thought after INBOUND 2025? It’s easy to miss a product update or two… especially when there are more than 200! But if you’re focused on scaling support, driving efficiency, and putting AI to work in real customer conversations, the Service Hub updates were impossible to ignore. From the new Customer Agent that taps into your CRM to answer (and act on) customer questions, to a faster, smarter Help Desk experience, to AI that helps write your next Knowledge Base article—this was a big moment for Service teams. I’m sharing the highlights that stood out to me as GM and VP of Product for Service Hub, and why I think they’ll make a real difference in how your teams show up for customers.",1758513600000,[44025],[50812,50819,50827,50831],{"@type":118,"@version":119,"id":50813,"component":50814,"responsiveStyles":50817},"builder-b69cc4d417014ba1b5a652eb8f16725a",{"name":42813,"options":50815,"isRSC":128},{"text":50816},"\u003Cp>By \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpfweston\u002F\">Paul Weston\u003C\u002Fa>; GM and VP Product, Service Hub; HubSpot\u003C\u002Fp>\u003Cp>This blog post is part of our \"\u003Cstrong>Back to Reality, Still Buzzing\u003C\u002Fstrong>\" series where HubSpot leaders share their insights and takeaways from INBOUND 2025.\u003C\u002Fp>",{"large":50818},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50820,"component":50821,"responsiveStyles":50824},"builder-4abf99b3f656435a89952305e8df7325",{"name":42813,"options":50822,"isRSC":128},{"text":50823},"\u003Cp>My first thought after INBOUND 2025? It’s easy to miss a product update or two… especially when there are more than 200! But if you’re focused on scaling support, driving efficiency, and putting AI to work in real customer conversations, the Service Hub updates were impossible to ignore. From the new Customer Agent that taps into your CRM to answer (and act on) customer questions, to a faster, smarter Help Desk experience, to AI that helps write your next Knowledge Base article—this was a big moment for Service teams. I’m sharing the highlights that stood out to me as GM and VP of Product for \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fservice\u002F\">Service Hub\u003C\u002Fa>, and why I think they’ll make a real difference in how your teams show up for customers.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Customer Agent\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">With an average resolution rate of 65%, \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fproducts\u002Fartificial-intelligence\u002Fai-customer-service-agent\" style=\"color: rgb(70, 6, 43);\">Customer Agent\u003C\u002Fa> understands your business and customers better than any agent in the world.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">My favorite new feature is the ability to access & update CRM data (beta). This unlocks really cool use cases like “When is my renewal? What features do I have in my subscription? When is my next QBR?” Possibilities are endless, using data already in your CRM.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Other new features include a new testing experience, “use my brand voice,” new channel support (beta; calling & custom channels API), and agent goals with custom instructions (beta) to take action in external systems and provide guardrails.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">If you’re not using Customer Agent with Help Desk, you’re missing out. It powers Reply Recommendations for reps in Help Desk, which helps speed up ticket replies by 65%!\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Help Desk Workspace \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Speaking of ... HubSpot customers that move from Inbox to Help Desk resolve 30% *more* tickets on average, and resolve them 25% *faster*.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Here are some new features you might’ve missed: Macros (beta) to speed up rep workflows, team spaces (beta) to organize and gain tighter control of ticket access, a new unified Notes experience, “route to team” (not just rep), Coaching tab and other analytics updates, conversation migrations (beta), several Customer Portal updates, SLA pausing, and improved global and 3rd-party calling support. Whew! That’s a lot.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Knowledge Base Agent (Beta) \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">AI (and human) agents need great documentation to perform at their best, and this is where KB Agent comes into play.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It finds gaps in your Knowledge Base, then scans successfully-resolved Help Desk conversations and drafts KB articles to fill those gaps. So next time a customer looks for an answer in your Knowledge Base or asks Customer Agent, they’ll get the right answer, right away. It’s like having a self-generating Knowledge Base. To top it off, we’ve seen a 2x improvement in article creation quality over the past couple months.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Customer Success Workspace \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Customer Success Workspace launched multi-team support. Now you can have entirely different spaces for Onboarding vs CSMs vs Contract Managers.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">But new agents & AI features stole the show here. The first is a new Sales-to-CSM Handoff feature that makes it super easy to onboard new customers. It creates cards in the Customer Success Workspace for account champions, key contacts, customer goals, detractors, and more from the sales process.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Another AI feature people love is Feedback Topics (beta), which tracks themes of feedback across surveys and meeting and call transcripts. Each topic tracks comments, number of mentions, and sentiment of those mentions across different data sources.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The team has a lot more cooking, too ... 😎 the future is bright!\u003C\u002Fp>",{"large":50825,"small":50826},{"lineHeight":42818,"height":42819,"marginBottom":42981},{"marginBottom":42821},{"@type":118,"@version":119,"id":50828,"component":50829},"builder-d0e1b86f2e53480c8416aca5f5525821",{"name":42933,"options":50830,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":50832,"@type":118,"tagName":174,"properties":50833,"responsiveStyles":50834},"builder-pixel-o5w92yfxgsm",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":50835},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":50837},{"path":66,"query":50838},{},{},1775587215038,1759500047461,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-future-of-customer-service-is-here-new-service-hub-features-from-inbound-2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6507a491600c4ba785b5222c3d69e85b",[],{"componentsUsed":50846,"kind":74,"lastPreviewUrl":50847,"hasLinks":13,"hasAutosaves":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-future-of-customer-service-is-here-new-service-hub-features-from-inbound-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=4b254f7bf7044969bedb511f59cff969&builder.overrides.4b254f7bf7044969bedb511f59cff969=4b254f7bf7044969bedb511f59cff969&builder.options.locale=Default",{"createdDate":50849,"id":50850,"name":50851,"modelId":42782,"published":100,"query":50852,"data":50855,"variations":50969,"lastUpdated":50970,"firstPublished":50971,"previewUrl":50972,"testRatio":141,"screenshot":50973,"createdBy":190,"lastUpdatedBy":190,"folders":50974,"meta":50975,"rev":45748},1758120646305,"3ea8ea49d9194b4aa7a6a60975a14c74","You to the Power of AI: Dharmesh Shah on Building a Human-Centered AI Future",[50853],{"@type":103,"property":104,"operator":105,"value":50854},"\u002Fblog\u002Fyou-to-the-power-of-ai-dharmesh-shah-on-building-a-human-centered-ai-future",{"environment":42800,"tags":50856,"themeId":13,"excerpt":50857,"datePublished":50858,"image":50859,"author":50860,"imageAltText":50861,"description":50862,"title":50851,"category":43411,"blocks":50863,"url":50854,"state":50966},[484],"If you’ve ever heard Dharmesh Shah (co-founder and CTO, HubSpot) speak, you know t o expect three things: sharp insights, dad jokes, and a whole lot of heart. His INBOUND 2025 session delivered all of that and more.\n\nFrom explaining large language models in plain English to offering a simple framework for bringing AI into our teams, Shah made one thing clear: working with AI is about unlocking the best version of ourselves.",1758168000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F87cf9bf93e83460eaa4c228c9ca80832",{"@type":72,"id":42805,"model":42806},"Dharmesh Shah at INBOUND 2025","Dharmesh Shah’s INBOUND 2025 session explored how AI can unlock human potential, from smarter teams to more meaningful, human-centered work.",[50864,50872,50877,50885,50892,50899,50904,50912,50919,50926,50931,50939,50944,50952,50957,50961],{"@type":118,"@version":119,"id":50865,"component":50866,"responsiveStyles":50869},"builder-641cc09fca2b4ae8953067efd1a09518",{"name":42813,"options":50867,"isRSC":128},{"text":50868},"\u003Cdiv>If you’ve ever heard Dharmesh Shah (co-founder and CTO, HubSpot) speak, you know to expect three things: sharp insights, dad jokes, and a whole lot of heart. His INBOUND 2025 session delivered all of that and more.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>From explaining large language models in plain English to offering a simple framework for bringing AI into our teams, Shah made one thing clear: working with AI is about unlocking the best version of ourselves.\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Why AI? Reframing the Conversation AI?\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Shah opened with a question we’ve all probably asked ourselves: “How do you compete with AI?”\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">He pointed out that most people interpret this in one of two ways: either against AI or using AI. He challenged the audience to adopt the latter mindset. AI, he argued, is not a zero-sum competitor, but a partner.\u003C\u002Fp>\u003C\u002Fdiv>",{"large":50870,"small":50871},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50873,"component":50874},"builder-f675571518d34f4bb72b3c9b5ae72020",{"name":43431,"options":50875,"isRSC":130},{"quote":50876},"“AI isn’t here to replace us. It’s here to replace the parts of our work that don’t bring us joy.” — Dharmesh Shah",{"@type":118,"@version":119,"id":50878,"component":50879,"responsiveStyles":50882},"builder-78a93e6bdc40489686a1a75d0335ac0d",{"name":42813,"options":50880,"isRSC":128},{"text":50881},"\u003Cp>The real opportunity is in collaborating with AI to do more meaningful work. He centered the conversation around possibility, progress, and taking some of the drudgery out of our day-to-day lives.\u003C\u002Fp>\u003Cp>“The goal isn’t to battle the machine. The goal is to build with the machine.”\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Understanding AI: A Micro Master Class \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">One of Shah’s superpowers is explaining complex concepts in ways that actually make sense. During his session, he broke down how generative AI works with relatable metaphors and just enough technical detail to make it stick.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">He started with foundational AI knowledge, comparing it to his own experience learning keyboard and years of fumbling around until he finally learned music theory. His key insight? \"A little bit of foundational knowledge went so far.\" The same principle applies to AI: a little understanding goes a very long way in getting better results.\u003Cbr>\u003Cbr>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">He explained how large language models (LLMs) are trained, what tokens are (about three-quarters of a word), and why the “context window” matters so much. Think of the context window as everything the AI can “see” at once—modern models can handle as many as a million tokens (or, as he joked, most of the Cheesecake Factory menu).\u003C\u002Fspan>\u003C\u002Fp>",{"large":50883,"small":50884},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50886,"component":50887,"responsiveStyles":50890},"builder-4c6b4e8d4b42437288e8794fe2ec966a",{"name":42848,"options":50888,"isRSC":130},{"image":50889,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa28b3080856a4c77863f1015d33febd0",{"large":50891},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginTop":42821,"marginBottom":43146,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":50893,"component":50894,"responsiveStyles":50897},"builder-517170f4826a4d12b0dc4a5f5711d3d4",{"name":42813,"options":50895,"isRSC":128},{"text":50896},"\u003Ch4>From Prompt Engineering to Context Engineering \u003C\u002Fh4>\u003Cp>A key shift Shah introduced was moving beyond prompt engineering toward context engineering. It’s about how you phrase the question and what you feed the model.\u003C\u002Fp>\u003Cp>He outlined the PART framework—Prompt, Archive, Resources, Tools—which helps define what information goes into the AI’s context window. And he gave attendees a simple rule of thumb to guide their AI usage:\u003C\u002Fp>\u003Cul>\u003Cli>60% of your time: Repeatable use cases\u003C\u002Fli>\u003Cli>30%: Iterating and improving prompts\u003C\u002Fli>\u003Cli>10%: Experimenting with something new\u003C\u002Fli>\u003C\u002Ful>",{"large":50898},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50900,"component":50901},"builder-1a60693887314f59a8aa329ca47b92f4",{"name":43431,"options":50902,"isRSC":130},{"quote":50903},"“Every time you sit down at a computer to do something, try it first with AI and see if it can help.” — Dharmesh Shah",{"@type":118,"@version":119,"id":50905,"component":50906,"responsiveStyles":50909},"builder-89716e77dba74c728340d3869b51cc23",{"name":42813,"options":50907,"isRSC":128},{"text":50908},"\u003Cp>That one-liner became a mini-mantra by the end of the talk. Try it first with AI. Don’t overthink it. Just start. Shah encouraged everyone to adopt a mindset of, “This doesn’t work. Yet.” Because what fails today might work brilliantly three months from now as the tech evolves.\u003C\u002Fp>\u003Cp>Shah’s pro tip: set calendar reminders to revisit and retry failed AI experiments every few months. What once felt impossible could become a no-brainer with just one model update down the road.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Building Your AI-Powered Team Strategy\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It’s one thing to be an AI power user. But Shah thinks that the future belongs to AI-powered teams. Research from Harvard Business School shows that while individuals using AI outperform those who don’t, teams using AI create more innovative solutions than either.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">That’s where his TEAM strategy comes in:\u003C\u002Fp>\u003Cul style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Triage: Prioritize use cases based on frequency, impact, and low failure risk.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Experiment: Don’t guess what will work, test it.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Automate: Once something works, build repeatable workflows or agents.\u003C\u002Fli>\u003Cli style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Measure: Track real outcomes.\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">“AI should not be a performance art… It should be performance driven.”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Leaders need to build a culture where everyone gets to experiment, iterate, and learn together. The future belongs to hybrid teams where everyone’s empowered to explore, test, and scale what works.\u003C\u002Fp>",{"large":50910,"small":50911},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50913,"component":50914,"responsiveStyles":50917},"builder-5d3f64e81640404ebef4ffa1b45324ab",{"name":42848,"options":50915,"isRSC":130},{"image":50916,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F400c2e50df7e4206bd6b7f5e7ceb05be",{"large":50918},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":50920,"component":50921,"responsiveStyles":50924},"builder-e8e6c6286343439498053ec5d8069cd1",{"name":42813,"options":50922,"isRSC":128},{"text":50923},"\u003Ch4>The Human Advantage in an AI World\u003C\u002Fh4>\u003Cp>With all this talk of automation and agents, you might be wondering: What’s left for us humans?\u003C\u002Fp>\u003Cp>A lot, actually.\u003C\u002Fp>",{"large":50925},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":50927,"component":50928},"builder-322b50c48744400ebc56377b826574d4",{"name":43431,"options":50929,"isRSC":130},{"quote":50930},"“As smart as AI is, humans win on EQ.” — Dharmesh Shah",{"@type":118,"@version":119,"id":50932,"component":50933,"responsiveStyles":50936},"builder-23e4ac5c4381407680a0035ea977d748",{"name":42813,"options":50934,"isRSC":128},{"text":50935},"\u003Cp>AI hasn’t lived life. It’s never tried to fold a fitted sheet, resolve a family feud, or negotiate with a sleep-deprived toddler. It doesn’t understand nuance, empathy, or culture in the way that we do. \u003C\u002Fp>\u003Cp>That emotional intelligence along with judgment, humor, and lived experience is irreplaceable and those are our greatest advantages. So instead of asking AI to think for you, Shah suggests using it to  test your ideas and challenge your assumptions. But the human at the helm? That’s still you.\u003C\u002Fp>\u003Cp>\u003Cstrong>“Use AI to test your thinking, use it to clarify your thinking, and elevate your thinking, but don’t use it to replace your thinking.”\u003Cbr>\u003Cbr>\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">The Beautiful Paradox \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">The session wrapped with a big idea that’s both inspiring and oddly comforting:\u003C\u002Fp>",{"large":50937,"small":50938},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50940,"component":50941},"builder-e11c00a8b0c943169d918930967d4ae4",{"name":43431,"options":50942,"isRSC":130},{"quote":50943},"“The better AI gets, the more it allows us to be human. And being human is not a bug. It’s our best feature.” — Dharmesh Shah",{"@type":118,"@version":119,"id":50945,"component":50946,"responsiveStyles":50949},"builder-0317bd71abec46868f44a435a8ec72f4",{"name":42813,"options":50947,"isRSC":128},{"text":50948},"\u003Cp>Instead of fearing what AI will take from us, Shah urged us to imagine what it can give us back—time, energy, focus. The stuff we actually want to spend our days on.\u003C\u002Fp>\u003Cp>AI should replace the repetitive parts of our jobs so we can double down on the creative, strategic, and joyful parts. And the companies that figure this out soonest will be the ones leading the charge over the next decade.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Your AI Journey Starts Now \u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">So where do you go from here? Shah left us with this call to action:\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">“The future does not belong to artificial intelligence. It belongs to you, with augmented intelligence.”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">You don’t have to wait for the perfect tool, the perfect use case, or the perfect prompt. You just have to start. Experiment. Build. Learn as you go.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">It’s as much about tech adoption as it is about culture, mindset, and leadership. Whether you’re just starting out or already building custom agents, your journey with AI is really about amplifying your team’s creativity, emotional intelligence, and impact.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">You don’t need to know everything. You just need to be willing to try, iterate, and build.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Watch Dharmesh Shah’s full session:\u003C\u002Fp>",{"large":50950,"small":50951},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":50953,"component":50954},"builder-e732ffc8ed4448768884631a815134d3",{"name":42825,"options":50955,"isRSC":130},{"videoEmbedCode":50956},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FpPQngmSEIe0?si=AfNbn7CDHq4387Of\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":50958,"component":50959},"builder-5c1fe97fc4af41dab296ec3b7a0a6ab8",{"name":42933,"options":50960,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":50962,"@type":118,"tagName":174,"properties":50963,"responsiveStyles":50964},"builder-pixel-ggirexfadh6",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":50965},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":50967},{"path":66,"query":50968},{},{},1775590033743,1758130687293,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fyou-to-the-power-of-ai-dharmesh-shah-on-building-a-human-centered-ai-future","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ebf42a71deb4988ad40a9d5584f7222",[],{"lastPreviewUrl":50976,"kind":74,"hasLinks":13,"componentsUsed":50977,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fyou-to-the-power-of-ai-dharmesh-shah-on-building-a-human-centered-ai-future?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=3ea8ea49d9194b4aa7a6a60975a14c74&builder.overrides.3ea8ea49d9194b4aa7a6a60975a14c74=3ea8ea49d9194b4aa7a6a60975a14c74&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Quote":335,"Video Embed":141},{"createdDate":50979,"id":50980,"name":50981,"modelId":42782,"published":100,"meta":50982,"query":50985,"data":50988,"variations":51113,"lastUpdated":51114,"firstPublished":51115,"previewUrl":51116,"testRatio":141,"screenshot":51117,"createdBy":190,"lastUpdatedBy":190,"folders":51118,"rev":45748},1757971486655,"89a9250cf7894c0c88fbaae9b0a45a9f","What Amy Poehler Taught Us About Creative Confidence at INBOUND 2025",{"kind":74,"lastPreviewUrl":50983,"hasLinks":13,"componentsUsed":50984},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhat-amy-poehler-taught-us-about-creative-confidence-at-inbound-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=89a9250cf7894c0c88fbaae9b0a45a9f&builder.overrides.89a9250cf7894c0c88fbaae9b0a45a9f=89a9250cf7894c0c88fbaae9b0a45a9f&builder.options.locale=Default",{"Blog Quote":171,"Hubspot Form Embed":141},[50986],{"@type":103,"property":104,"operator":105,"value":50987},"\u002Fblog\u002Fwhat-amy-poehler-taught-us-about-creative-confidence-at-inbound-2025",{"datePublished":50989,"title":50981,"category":48379,"author":50990,"description":50991,"image":50992,"excerpt":50993,"imageAltText":50994,"themeId":13,"tags":50995,"environment":42800,"blocks":50997,"url":50987,"state":51110},1757995200000,{"@type":72,"id":42805,"model":42806},"At INBOUND 2025, Amy Poehler shared lessons on risk, teamwork, and creative courage, reminding leaders that momentum beats perfection. ","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F57c16f07668547ee85c63fb1785f859b","In an industry where everyone is chasing certainty, Amy Poehler reminded us that some of the best decisions are made in the unknown. At INBOUND 2025, the actress and founder of Paper Kite Productions joined Dr. Maya Shankar (cognitive scientist and podcast creator) to explore how improv, collaboration, and creative risk-taking can lead to more resilient teams and more meaningful work.","Amy Poehler at INBOUND 2025",[50996],"Session Recap",[50998,51006,51013,51017,51025,51033,51040,51045,51053,51060,51065,51073,51080,51087,51094,51100,51105],{"@type":118,"@version":119,"id":50999,"component":51000,"responsiveStyles":51003},"builder-4466dd4fc96c40a6810355737a963dbb",{"name":42813,"options":51001,"isRSC":128},{"text":51002},"\u003Cp>In an industry where everyone is chasing certainty, Amy Poehler reminded us that some of the best decisions are made in the unknown. At INBOUND 2025, the actress and founder of Paper Kite Productions joined Dr. Maya Shankar (cognitive scientist and podcast creator) to explore how improv, collaboration, and creative risk-taking can lead to more resilient teams and more meaningful work.\u003C\u002Fp>",{"large":51004,"small":51005},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51007,"component":51008,"responsiveStyles":51011},"builder-0619cedfe60c410c944b821c8da3a43b",{"name":42813,"options":51009,"isRSC":128},{"text":51010},"\u003Ch6>START BEFORE YOU’RE READY\u003C\u002Fh6>\u003Cp>Action beats overthinking every single time. One of Poehler’s biggest takeaways was pretty straightforward: just start.\u003C\u002Fp>",{"large":51012},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":48236,"component":51014},{"name":43431,"options":51015,"isRSC":130},{"quote":51016},"“Perfection or the anticipation of rejection can really get in the way of just getting things done.” — Amy Poehler",{"@type":118,"@version":119,"id":51018,"component":51019,"responsiveStyles":51022},"builder-329acde632fc4620a08ff5d383294c18",{"name":42813,"options":51020,"isRSC":128},{"text":51021},"\u003Cp>Overthinking often disguises itself as planning, when really, it’s fear dressed up in a to-do list. Her advice? Stop waiting for the perfect conditions, because clarity often comes after you begin, not before.\u003C\u002Fp>\u003Cp>She pointed out that the first draft, first pitch, or first try is never supposed to be flawless; it’s supposed to get you moving. And in that movement, you’ll uncover the insights and confidence you couldn’t access by sitting still.\u003C\u002Fp>",{"large":51023,"small":51024},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51026,"component":51027,"responsiveStyles":51030},"builder-b885d060029840b8a5a1d9afd78b15b7",{"name":42813,"options":51028,"isRSC":128},{"text":51029},"\u003Ch6>CREATE WHAT YOU CAN’T FIND\u003C\u002Fh6>\u003Cp>Poehler didn’t jump into podcasting because it was trendy. She created \u003Cem>Good Hang\u003C\u002Fem> because she couldn’t find the kind of show she wanted to hear: something light, funny, and honest. \u003Cspan style=\"text-align: inherit; font-size: 17.008px;\">“I don’t think there’s something like it right now... I’m looking for this. I can’t find it,\" Poehler remarked. \u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">So she built it. \u003C\u002Fspan>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">She explained that the creative process often begins with noticing what’s missing and less about chasing markets. \u003C\u002Fspan>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">And she didn’t do it alone. She leaned on trusted collaborators who shared her vision and could help bring it to life. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"text-align: inherit; font-size: 17.008px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">If you can’t find what you’re looking for, listen to your instincts and don't be afraid to make it yourself. And be surrounded with the people who make the work fun and sustainable. \u003C\u002Fspan>\u003C\u002Fp>",{"large":51031,"small":51032},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51034,"component":51035,"responsiveStyles":51038},"builder-5ae9b78d5b4940a380dee9baa2e891c1",{"name":42813,"options":51036,"isRSC":128},{"text":51037},"\u003Ch6>BIG SWINGS ARE WORTH IT\u003C\u002Fh6>\u003Cp>Poehler made it clear she’s not interested in playing small.\u003C\u002Fp>",{"large":51039},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51041,"component":51042},"builder-d87134398fd0448584052431f76619aa",{"name":43431,"options":51043,"isRSC":130},{"quote":51044},"“Sometimes the audacity of big swings is exciting. Playing small... staying close to our comfort zone...I understand that, but the excitement of a big swing is thrilling to me.” — Amy Poehler",{"@type":118,"@version":119,"id":51046,"component":51047,"responsiveStyles":51050},"builder-022f77097f50432281d2fd9a9779804e",{"name":42813,"options":51048,"isRSC":128},{"text":51049},"\u003Cp>She encouraged the audience to embrace discomfort, because it usually means you’re on the edge of something worth doing. Fear will always be part of the process and she admitted it whispers the worst things in our ear.\u003C\u002Fp>\u003Cp>“Fear of failure is a real jerk... and it whispers to us that people aren’t going to like it. And even  worse, people aren’t going to like you,” Poehler shared.\u003C\u002Fp>\u003Cp>Her trick? Reframe nerves as excitement. Treat the sweaty palms and pounding heart as signs that you’re doing something important. Big swings come with risk, but they also carry the potential for big rewards.\u003C\u002Fp>",{"large":51051,"small":51052},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51054,"component":51055,"responsiveStyles":51058},"builder-a4511daef32b4e029045bda627a6a372",{"name":42813,"options":51056,"isRSC":128},{"text":51057},"\u003Ch6>COLLABORATION IS THE REAL PRODUCT\u003C\u002Fh6>\u003Cp>Again and again, Poehler came back to one central theme: it’s all about the people you work with.\u003C\u002Fp>",{"large":51059},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51061,"component":51062},"builder-b293c7f1494248bcaa0edcb5825f2a6d",{"name":43431,"options":51063,"isRSC":130},{"quote":51064},"“A good team beats a good idea any day.” — Amy Poehler",{"@type":118,"@version":119,"id":51066,"component":51067,"responsiveStyles":51070},"builder-8c0c868adbf74baba9746e7856857344",{"name":42813,"options":51068,"isRSC":128},{"text":51069},"\u003Cp>Ideas come and go, but teams are what carry them across the finish line. Poehler stressed that you don’t just want smart people; you want kind, collaborative people. Culture eats strategy for breakfast, and the energy of your team determines whether the work thrives or fizzles.\u003C\u002Fp>\u003Cp>“Being a good person to work with is very important… You want to work with people who made you feel a certain way,” she added.\u003C\u002Fp>\u003Cp>Leaders need to create spaces where people feel safe to share ideas, where respect is the default, and where collaboration feels energizing rather than draining. Great ideas matter, but great teams make them real.\u003C\u002Fp>",{"large":51071,"small":51072},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51074,"component":51075,"responsiveStyles":51078},"builder-ff016dde2f3d4dd2988bf52384c7c9dc",{"name":42813,"options":51076,"isRSC":128},{"text":51077},"\u003Ch6>REDEFINING BALANCE\u003C\u002Fh6>\u003Cp>Poehler closed with a metaphor on how she chooses to look at balance: “I used to picture my life like a refrigerator... If I put three magnets on the fridge a day, I was in good shape.”\u003C\u002Fp>\u003Cp>Each magnet stood for something important: family, work, health, friendship, spirituality. Most days, not all of them make it onto the fridge, and that’s okay. You don’t have to do everything at once; balance is about knowing what matters most today, and letting that be enough.\u003C\u002Fp>",{"large":51079},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51081,"component":51082,"responsiveStyles":51085},"builder-924f1bc3236c4f87b775b22776b8128d",{"name":42848,"options":51083,"isRSC":130},{"image":51084,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fed35d446d95d4c46818ec26e2c964100",{"large":51086},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":51088,"component":51089,"responsiveStyles":51092},"builder-31edd03b8f9c4829a5f6c35f65dbf5a7",{"name":42813,"options":51090,"isRSC":128},{"text":51091},"\u003Ch6>FINAL THOUGHTS\u003C\u002Fh6>\u003Cp>Amy Poehler’s time on stage was proof that leadership doesn’t have to be rigid or intimidating. It can be flexible, collaborative, and even fun.\u003C\u002Fp>\u003Cp>“Wouldn’t it be cool if there was this podcast that felt like it was this casual, fun conversation that helped us escape what is right now a very challenging and combative landscape?”\u003C\u002Fp>\u003Cp>That’s exactly what she created with \u003Ci>Good Hang\u003C\u002Fi>. And it’s the spirit she brought to INBOUND 2025: honest, approachable, and full of heart. For leaders and creators alike, trust yourself, find the right people, and don’t be afraid to start before you’re ready\u003C\u002Fp>\u003Cp>Because at the end of the day, work isn’t just about output or performance. It’s about how we make people feel, how we choose to show up, and the energy we put into the room. Poehler reminded us that those things are every bit as strategic as KPIs and deadlines and infinitely more lasting. \u003C\u002Fp>",{"large":51093},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51095,"component":51096,"responsiveStyles":51098},"builder-606fdc07a94942a8bcff7dbfc2499a65",{"name":42848,"options":51097,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":51099},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":51101,"component":51102},"builder-8a85095cec4043b9a610058be6c89d3d",{"name":42933,"options":51103,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},"\u003Cp>Want to stay ahead? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things INBOUND:\u003C\u002Fp>",{"id":51106,"@type":118,"tagName":174,"properties":51107,"responsiveStyles":51108},"builder-pixel-pufu4rrs2vb",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":51109},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":51111},{"path":66,"query":51112},{},{},1758118259559,1758025384412,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhat-amy-poehler-taught-us-about-creative-confidence-at-inbound-2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff1a77eaba2094cb28051f0e2169bf8c4",[],{"createdDate":51120,"id":51121,"name":51122,"modelId":42782,"published":100,"stageModifiedSincePublish":13,"query":51123,"data":51126,"variations":51382,"lastUpdated":51383,"firstPublished":51384,"previewUrl":51385,"testRatio":141,"screenshot":51386,"createdBy":190,"lastUpdatedBy":190,"folders":51387,"meta":51388,"rev":45748},1757534134833,"cfcfc5f5f71f4030a47321e7acfad640","INBOUND 2025: A Limited Edition Experience with Unlimited Energy",[51124],{"@type":103,"property":104,"operator":105,"value":51125},"\u002Fblog\u002Finbound-2025-a-limited-edition-experience-with-unlimited-energy",{"author":51127,"excerpt":51128,"datePublished":51129,"image":51130,"category":43543,"environment":42800,"title":51122,"imageAltText":47515,"themeId":13,"featured":128,"description":51131,"blocks":51132,"url":51125,"state":51379},{"@type":72,"id":42805,"model":42806},"This year, for the first time ever, INBOUND went West. We brought our full community of builders, marketers, founders, and creators to San Francisco where new zones, stages, and fresh energy created an event experience unlike any other INBOUND.\n\nIf you were there, you know it was something special. If you weren’t? Don’t worry. We’ll see you back in Boston next September 16–18, 2026. Tickets go back on sale December 1; sign up below to be first in line: ",1757563200000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F09e58eff28844fbe8819e3f713f9409f","Get the full recap of INBOUND 2025 in San Francisco: top sessions, speaker highlights, AI insights, community connections, and what’s next for INBOUND 2026.",[51133,51140,51145,51152,51157,51165,51173,51180,51185,51192,51200,51207,51212,51220,51227,51232,51238,51245,51279,51286,51321,51328,51363,51370,51374],{"@type":118,"@version":119,"id":51134,"component":51135,"responsiveStyles":51138},"builder-17d7e3af9e524b3193b8f99a91492360",{"name":42813,"options":51136,"isRSC":128},{"text":51137},"\u003Cdiv>\u003Cdiv>This year, for the first time ever, INBOUND went West. We brought our full community of builders, marketers, founders, and creators to San Francisco where new zones, stages, and fresh energy created an event experience unlike any other INBOUND.\u003Cbr>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003Ch4 style=\"font-size: 30px; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">INBOUND is a ~Vibe~\u003C\u002Fh4>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">As marketing guru and INBOUND speaker, Jay Schwedelson, put it, “INBOUND is a vibe.” Three distinct zones within the Moscone Center plus outdoor space at Yerba Buena Gardens gave attendees space to move, think, and connect in new ways. The Impact, Innovation, and HubSpot zones created an experience that was immersive and one-of-a-kind, fitting for our limited edition year.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Need proof?\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Rewind the vibe with our \u003Ca href=\"https:\u002F\u002Fopen.spotify.com\u002Fplaylist\u002F054mP1mUN8h7YLTREopAPQ?si=eDgoWRXIRsSiNWxP2vq_Yw&pi=zCoksj3STF2lc&nd=1&dlsi=cdfdcdc14c8b4b59\" target=\"_blank\" style=\"color: rgb(70, 6, 43);\">INBOUND 2025 playlist\u003C\u002Fa> on Spotify.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">Or check out our recap video below for a glimpse of the magic.\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>",{"large":51139},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51141,"component":51142},"builder-8a1fec15a4f44aee96f4796990b01fae",{"name":42825,"options":51143,"isRSC":130},{"videoEmbedCode":51144},"\u003Ciframe width=\"1335\" height=\"751\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fu_zpqWIBcd4?si=KqgpifX9paJ51PJm\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":51146,"component":51147,"responsiveStyles":51150},"builder-08a37dddf6f843b9829d5144847ab5b5",{"name":42813,"options":51148,"isRSC":128},{"text":51149},"\u003Ch4>HubSpot Spotlight: The Next Chapter of Growth \u003C\u002Fh4>\u003Cp>HubSpot CEO Yamini Rangan and EVP of Product Karen Ng kicked off INBOUND with a look at what’s new and what’s next. From product innovations to platform enhancements, this year’s Spotlight centered on making AI actionable, your CRM more connected, and your teams more empowered. Rangan introduced Loop Marketing: a new four-step framework designed to help marketers grow in the AI era by learning, adapting, and converting in real time. \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Floop-marketing?utm_source=inbound&utm_medium=blog\">Get the full playbook here\u003C\u002Fa>.\u003C\u002Fp>",{"large":51151},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51153,"component":51154},"builder-ef3e08a5118f469297d002d970a6af1d",{"name":43431,"options":51155,"isRSC":130},{"quote":51156},"“The future of work is hybrid: humans and AI working side by side.” — Yamini Rangan",{"@type":118,"@version":119,"id":51158,"component":51159,"responsiveStyles":51162},"builder-f43dfa02fe764825a38cff46e7d9a13c",{"name":42813,"options":51160,"isRSC":128},{"text":51161},"\u003Cp>Karen Ng followed with exciting product updates (200+!), including:\u003C\u002Fp>\u003Cul>\u003Cli>An enhanced Smart CRM that updates itself automatically\u003C\u002Fli>\u003Cli>The brand-new Data Hub that unifies data across tools\u003C\u002Fli>\u003Cli>And next gen Breeze, an AI teammate that’s always learning and always working to make your day easier\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Check out all of the latest and greatest HubSpot product updates from the session \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fspotlight?utm_source=inbound&utm_medium=blog\">here\u003C\u002Fa>. Together, these updates are  building a connected, AI-powered system that helps businesses grow better. Watch the full HubSpot Spotlight \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=1YwSHwGM8ws&list=PLPYoT0OlTslPLQXLA8rDLafiunNaDDXXJ&index=5\">here\u003C\u002Fa>.\u003C\u002Fp>",{"large":51163,"small":51164},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51166,"component":51167,"responsiveStyles":51171},"builder-69350b7afedf4645832b792d39c831aa",{"name":42848,"options":51168,"isRSC":130},{"image":51169,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":51170,"lockAspectRatio":13,"height":26827,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3103d95a39674777b359f2af454c0820",0.667,{"large":51172},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginBottom":43146},{"@type":118,"@version":119,"id":51174,"component":51175,"responsiveStyles":51178},"builder-b6f2a457e4ef44a3984e154db6044385",{"name":42813,"options":51176,"isRSC":128},{"text":51177},"\u003Ch4>Main Stage Highlights \u003C\u002Fh4>\u003Cp>\u003Cstrong>You to the Power of AI\u003C\u002Fstrong>: HubSpot co-founder and CTO Dharmesh Shah reminded us that AI is here to work with us and help us be more human. With his simple but powerful T.E.A.M. framework (Triage, Experiment, Automate, Measure), Dharmesh made the future of AI feel doable and exciting. You just need curiosity, context, and the courage to start. Watch the full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=pPQngmSEIe0&list=PLPYoT0OlTslPLQXLA8rDLafiunNaDDXXJ&index=6\" target=\"_blank\">here\u003C\u002Fa>. \u003C\u002Fp>",{"large":51179},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51181,"component":51182},"builder-8c43b47a46e247ef99dba4574874391d",{"name":43431,"options":51183,"isRSC":130},{"quote":51184},"“The better AI gets, the more it allows us to be human. And being human is not a bug, it’s our best feature.” — Dharmesh Shah",{"@type":118,"@version":119,"id":51186,"component":51187,"responsiveStyles":51190},"builder-76ffd27691234b41afae9a74f8744217",{"name":42848,"options":51188,"isRSC":130},{"image":51189,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1adfb814063c40a3b046c3918d7cc7f2",{"large":51191},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginBottom":43146},{"@type":118,"@version":119,"id":51193,"component":51194,"responsiveStyles":51197},"builder-49797ba415c74a68ab89ae28385f4a60",{"name":42813,"options":51195,"isRSC":128},{"text":51196},"\u003Cp>\u003Cstrong>Hard Things, Strong People: Glennon Doyle on Resilience\u003C\u002Fstrong>: Author, activist, and podcast host Glennon Doyle delivered one of the most emotionally resonant talks of the week. With humor and honesty, she discussed the reality of resilience—not as perfection, but as presence. Her “Freedom Fleet” metaphor was a powerful call to move through the world together, with courage and care.\u003C\u002Fp>",{"large":51198,"small":51199},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51201,"component":51202,"responsiveStyles":51205},"builder-913fa28145724f939ff06c78acdc4213",{"name":42813,"options":51203,"isRSC":128},{"text":51204},"\u003Cp>\u003Cstrong>How AI Will Transform Business in the Next 18 Months\u003C\u002Fstrong>: HubSpot CEO Yamini Rangan sat down with Dario Amodei, CEO of Anthropic, to unpack how AI is scaling in the real world and why responsibility and safety need to scale with it. Watch the full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=alfnPBqdJyc&list=PLPYoT0OlTslPLQXLA8rDLafiunNaDDXXJ&index=4\">here\u003C\u002Fa>. \u003C\u002Fp>",{"large":51206},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51208,"component":51209},"builder-035af3ab63b14e5f81783ea4fc42c528",{"name":43431,"options":51210,"isRSC":130},{"quote":51211},"“We’re heading to a world where everyone needs AI.” — Dario Amodei",{"@type":118,"@version":119,"id":51213,"component":51214,"responsiveStyles":51217},"builder-2602243838ac4b9fbe59d717fcc056a8",{"name":42813,"options":51215,"isRSC":128},{"text":51216},"\u003Cp>\u003Cstrong>HubSpot Hot Ones\u003C\u002Fstrong>: In an epic showdown of Halligan vs. Heat, HubSpot’s co-founder Brian Halligan joined Sean Evans special INBOUND edition of Hot Ones. Wings were eaten, tears were shed (almost), and leadership lessons were shared.\u003C\u002Fp>",{"large":51218,"small":51219},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51221,"component":51222,"responsiveStyles":51225},"builder-5b651987c32946c48df0c60671eeeeb1",{"name":42813,"options":51223,"isRSC":128},{"text":51224},"\u003Cp>\u003Cstrong>The Art of Yes, And: Amy Poehler’s Improv-Driven Success\u003C\u002Fstrong>: From launching her podcast to leading teams, actor and producer Amy Poehler shared what she’s learned about starting things without overthinking, trusting great collaborators, and leading with humor and heart.\u003C\u002Fp>",{"large":51226},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51228,"component":51229},"builder-01b81e73f1204474bbbeed79b9ca5c26",{"name":43431,"options":51230,"isRSC":130},{"quote":51231},"“I think perfection or the anticipation of rejection can really get in the way of just getting things done.” — Amy Poehler ",{"@type":118,"@version":119,"id":51233,"component":51234,"responsiveStyles":51236},"builder-a8d5591af21a434a8aff63d2d9e113ae",{"name":42848,"options":51235,"isRSC":130},{"image":50992,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},{"large":51237},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":43146},{"@type":118,"@version":119,"id":51239,"component":51240,"responsiveStyles":51243},"builder-0462b5980e17448ead7b88dd71195cdc",{"name":42813,"options":51241,"isRSC":128},{"text":51242},"\u003Ch4>Event Spaces That Made a Big Impact \u003C\u002Fh4>\u003Cp>This year, INBOUND reimagined how and where learning happens, designing immersive spaces and session formats that met attendees where they are: curious, creative, and ready to dive in.\u003C\u002Fp>\u003Cp>\u003Cstrong>Innovation Zone\u003C\u002Fstrong>: Startups, prototypes, and breakthrough thinking all in one place, this zone was where possibility lived and future ideas started taking root.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Agent Showcase\u003C\u002Fstrong>: A central hub for all things AI agents. From beginner basics to advanced builds, attendees explored HubSpot’s Breeze Agents, browsed the agent.ai Marketplace, and even collaborated with live builders to bring ideas to life on the spot.\u003C\u002Fli>\u003Cli>\u003Cstrong>Creators Studio\u003C\u002Fstrong>: Part podcast booth, part content playground, Creators Studio gave attendees the tools and space to capture their INBOUND experience their way. Whether you were creating for your brand or just for fun, this was a backstage pass to content creation complete with photo ops, studio vibes, and spontaneous inspiration.\u003C\u002Fli>\u003Cli>\u003Cstrong>CoLabs\u003C\u002Fstrong>: New this year, these collaborative sessions turned attendees into co-creators. Designed for leadership ideation, brainstorming, and shared problem-solving.\u003C\u002Fli>\u003Cli>\u003Cstrong>Founders Hub\u003C\u002Fstrong>: Tapping into the energy of SF’s startup culture and designed for builders, this space featured founder-focused programming, VC office hours, and direct access to HubSpot for Startups.\u003C\u002Fli>\u003C\u002Ful>",{"large":51244},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51246,"component":51247,"responsiveStyles":51277},"builder-71976f2c83a34a10988ee2f9d0e6ee5b",{"name":42840,"options":51248,"isRSC":128},{"columns":51249,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[51250,51259,51268],{"blocks":51251},[51252],{"@type":118,"@version":119,"id":51253,"component":51254,"responsiveStyles":51257},"builder-1efcf33fc5784a448adafc51ab3781e2",{"name":42848,"options":51255,"isRSC":130},{"image":51256,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fde3a00cd44804322a98986acabcf28e0",{"large":51258},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":51260},[51261],{"@type":118,"@version":119,"id":51262,"component":51263,"responsiveStyles":51266},"builder-1c70c4f6ef4e4747aa0a31518d591e28",{"name":42848,"options":51264,"isRSC":130},{"image":51265,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3454b5fc05fe45fc8fcdd7a17cc3d45f",{"large":51267},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":51269},[51270],{"@type":118,"@version":119,"id":51271,"component":51272,"responsiveStyles":51275},"builder-307784c4d62f43c19d395fae91f41b1c",{"name":42848,"options":51273,"isRSC":130},{"image":51274,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc4943ab2c15e418ebf1e1dfd4a580955",{"large":51276},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"large":51278},{"marginBottom":43146},{"@type":118,"@version":119,"id":51280,"component":51281,"responsiveStyles":51284},"builder-a8838918b6d846f3929300422d35701e",{"name":42813,"options":51282,"isRSC":128},{"text":51283},"\u003Cp>\u003Cstrong>Impact Zone\u003C\u002Fstrong>: Purpose-driven sessions and powerful storytelling took center stage in the Impact Zone, where marketers, founders, and creatives came together to explore how business can be a force for good.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Braindate Lounge\u003C\u002Fstrong>: New this year, attendees hosted or joined curated 1:1s and small-group chats on their own terms. Whether they needed tactical advice, mentorship, or just a fresh perspective, this space turned shared interest into meaningful conversation.\u003C\u002Fli>\u003Cli>\u003Cstrong>Spark Studio\u003C\u002Fstrong>: New this year, fast-paced, high-energy, and hands-on, Spark Studio sessions were built to ignite new thinking and connect attendees through rapid collaboration.\u003C\u002Fli>\u003Cli>\u003Cstrong>The Spot\u003C\u002Fstrong>: HubSpot’s community space for Black and Latine professionals, featuring the All Black Collective and Conexión. With exclusive programming, inclusive networking, and a playful “back-to-school” vibe (complete with games, yearbook photo ops, and more) The Spot was built to help communities grow better, together.\u003C\u002Fli>\u003Cli>\u003Cstrong>Tech Stack Showcase\u003C\u002Fstrong>: New this year, attendees explored the latest tools, platforms, and integrations transforming how teams scale. From live demos to new discovery, this was your chance to test what’s next.\u003C\u002Fli>\u003C\u002Ful>",{"large":51285},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51287,"meta":51288,"component":51289,"responsiveStyles":51319},"builder-54f5ad2a8a314107b1b5326d9c6c45a8",{"previousId":51246},{"name":42840,"options":51290,"isRSC":128},{"columns":51291,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[51292,51301,51310],{"blocks":51293},[51294],{"@type":118,"@version":119,"id":51295,"component":51296,"responsiveStyles":51299},"builder-a7cf9fc921744dd88add7912be6955f3",{"name":42848,"options":51297,"isRSC":130},{"image":51298,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe98fc87a9315478da55e7da798bee1e3",{"large":51300},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":51302},[51303],{"@type":118,"@version":119,"id":51304,"component":51305,"responsiveStyles":51308},"builder-dedabde48e1f4398afefe3ec029a22df",{"name":42848,"options":51306,"isRSC":130},{"image":51307,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd00ea143320a4e35b9dfc0eb4d6b7285",{"large":51309},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":51311},[51312],{"@type":118,"@version":119,"id":51313,"component":51314,"responsiveStyles":51317},"builder-d102b1c3a4f04fb6bad4da682baed800",{"name":42848,"options":51315,"isRSC":130},{"image":51316,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2ecd4680cc8d42afada517823d2e517f",{"large":51318},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"large":51320},{"marginBottom":43146},{"@type":118,"@version":119,"id":51322,"component":51323,"responsiveStyles":51326},"builder-33b359f6fe894b3dbf351f8116f1b9c0",{"name":42813,"options":51324,"isRSC":128},{"text":51325},"\u003Cp>\u003Cstrong>HubSpot Zone\u003C\u002Fstrong>: The heartbeat of the platform. In the HubSpot Zone, attendees explored live product demos on the Product Spotlight Demo Stage, got hands-on help at DemoSpot, and connected directly with teams across Sales, Support, and Product all in one place.\u003C\u002Fp>",{"large":51327},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51329,"meta":51330,"component":51331,"responsiveStyles":51361},"builder-b7f23b610e0d4ba0b88a472e50cc7231",{"previousId":51287},{"name":42840,"options":51332,"isRSC":128},{"columns":51333,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[51334,51343,51352],{"blocks":51335},[51336],{"@type":118,"@version":119,"id":51337,"component":51338,"responsiveStyles":51341},"builder-c9502ee22f2743b8a17cc806e780063b",{"name":42848,"options":51339,"isRSC":130},{"image":51340,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F549888ae3dc2485e906c49fc0502fad1",{"large":51342},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":51344},[51345],{"@type":118,"@version":119,"id":51346,"component":51347,"responsiveStyles":51350},"builder-f039bc3ec8df48129e0fe8235e7768f4",{"name":42848,"options":51348,"isRSC":130},{"image":51349,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe0d3c3b66152402886f0e8b239b479f8",{"large":51351},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":51353},[51354],{"@type":118,"@version":119,"id":51355,"component":51356,"responsiveStyles":51359},"builder-286ed4fe8d7e4066be86dd5dd009dac4",{"name":42848,"options":51357,"isRSC":130},{"image":51358,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F379e003d5689407e834f88786854fa83",{"large":51360},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"large":51362},{"marginBottom":43146},{"@type":118,"@version":119,"id":51364,"component":51365,"responsiveStyles":51368},"builder-461af8a5fcf0420294c62a63b99a5654",{"name":42813,"options":51366,"isRSC":128},{"text":51367},"\u003Ch4>INBOUND On Demand + What's Next\u003C\u002Fh4>\u003Cp>Over the coming weeks, we’ll be rolling out \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F347-on-demand-content\" target=\"_blank\">30+ sessions\u003C\u002Fa> on \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002F@HubSpot-CRM\u002Ffeatured\" target=\"_blank\">HubSpot\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fplaylist?list=PLPYoT0OlTslPLQXLA8rDLafiunNaDDXXJ\">INBOUND’s\u003C\u002Fa> YouTube channels. Stay tuned as we drop replays of keynotes, breakout hits, and can’t-miss moments.\u003C\u002Fp>\u003Cp>And mark your calendar: \u003Cstrong>INBOUND is heading back to Boston in 2026\u003C\u002Fstrong>. Tickets go back on sale December 1; be the first to know by signing up here:\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fshare.hsforms.com\u002F1gCAP9R9HRpu1iYckBWViMg357q\" rel=\"noopener noreferrer\" target=\"_blank\">Notify Me About INBOUND 2026 →\u003C\u002Fa>\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Until Next Time…\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">To everyone who joined us in San Francisco—thank you! You brought the energy and the community spirit that makes INBOUND what it is.\u003C\u002Fp>\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(70, 6, 43); text-align: start;\">Whether it was your first INBOUND or your tenth, this year was a limited edition experience we won’t forget!\u003C\u002Fp>",{"large":51369},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51371,"component":51372},"builder-936c35ce69a44921983ea8f963d537ad",{"name":42933,"options":51373,"isRSC":130},{"headline":66,"subHead":44487,"embedScript":42936,"forceWhite":128},{"id":51375,"@type":118,"tagName":174,"properties":51376,"responsiveStyles":51377},"builder-pixel-nmsh3wyytj",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":51378},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":51380},{"path":66,"query":51381},{},{},1775854938428,1757540705165,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2025-a-limited-edition-experience-with-unlimited-energy","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff193a948776c46a296c7e25b9ebe31e3",[],{"hasLinks":13,"kind":74,"componentsUsed":51389,"lastPreviewUrl":51390,"hasAutosaves":13},{"Hubspot Form Embed":141,"Video Embed":141,"Blog Quote":335},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2025-a-limited-edition-experience-with-unlimited-energy?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=cfcfc5f5f71f4030a47321e7acfad640&builder.overrides.cfcfc5f5f71f4030a47321e7acfad640=cfcfc5f5f71f4030a47321e7acfad640&builder.options.locale=Default",{"createdDate":51392,"id":51393,"name":51394,"modelId":42782,"published":100,"query":51395,"data":51398,"variations":51594,"lastUpdated":51595,"firstPublished":51596,"previewUrl":51597,"testRatio":141,"screenshot":51598,"createdBy":190,"lastUpdatedBy":189,"folders":51599,"meta":51600,"rev":45748},1755804653958,"4e368ba47ce64df2aa0e93669f087947","2025 Top Sponsor Activations at INBOUND: Where to Get Demos, Swag, and Prizes 2",[51396],{"@type":103,"property":104,"operator":105,"value":51397},"\u002Fblog\u002Finbound-sponsor-activations-where-to-get-demos-swag-and-prizes",{"image":51399,"category":48379,"tags":51400,"title":51403,"imageAltText":51404,"datePublished":51405,"excerpt":51406,"themeId":13,"relatedPosts":51407,"author":51413,"environment":42800,"description":51414,"blocks":51415,"url":51397,"state":51591},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ae2907949464e398b0ab8d11499420c",[51401,51402],"onsite experience","attendee resource","INBOUND Sponsor Activations: Where to Get Demos, Swag, and Prizes","Sponsor booths",1756180800000,"INBOUND 2025 is coming in hot and this year’s sponsor activations are all about unforgettable experiences and the perfect blend of fun with strategy. From courtside demos to breezy beach lounges, these custom activations are sure to add some delight and discovery to your week at INBOUND. Ready to dive in?",[51408,51411,51412],{"post":51409},{"@type":72,"id":51410,"model":112},"e73fd580c8274e2b8736f97555aa98a5",{},{},{"@type":72,"id":42805,"model":42806},"Explore some of the special offers, exciting content, and exclusive activations from INBOUND 2025 sponsors.",[51416,51425,51435,51444,51452,51461,51470,51479,51488,51497,51506,51514,51524,51550,51557,51567,51576,51582,51586],{"@type":118,"@version":119,"id":51417,"meta":51418,"component":51420,"responsiveStyles":51423},"builder-1eeb6905b9754fd7bccac0de1acf3279",{"previousId":51419},"builder-e4727ae8572b4abdad9ff67ec60eaa54",{"name":42813,"options":51421,"isRSC":130},{"text":51422},"\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">INBOUND 2025 is coming in hot and this year’s sponsor activations are all about unforgettable experiences and the perfect blend of fun with strategy. From courtside demos to breezy beach lounges, these custom activations are sure to add some delight and discovery to your week at INBOUND. Ready to dive in?\u003C\u002Fspan>\u003C\u002Fp>",{"large":51424},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51426,"meta":51427,"component":51429,"responsiveStyles":51433},"builder-3ef50b2efcae4fe789113a3e95352503",{"previousId":51428},"builder-fb2fc31b5138409caeb83e3e1c1b8dfb",{"name":42848,"options":51430,"isRSC":130},{"image":51431,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572,"sizes":51432},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9c6970dd0ebb40bd9928f0cc6be5792d","(max-width: 638px) 91vw, (max-width: 998px) 71vw, 50vw",{"large":51434},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44140,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":51436,"meta":51437,"component":51439,"responsiveStyles":51442},"builder-addabf1a38bb43d4862b7c32d83a27f3",{"previousId":51438},"builder-b09e39c5f2ba469887df415d103d7d7e",{"name":42813,"options":51440,"isRSC":130},{"text":51441},"\u003Ch6>TOP BRAND EXPERIENCES TO EXPLORE AT INBOUND\u003C\u002Fh6>",{"large":51443},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51445,"component":51446,"responsiveStyles":51449},"builder-4398bc4a7f6e4ac6a391bbd0612ed8f2",{"name":42813,"options":51447,"isRSC":130},{"text":51448},"\u003Cp>\u003Cstrong>🧢 The Usercentrics Privacy Shop\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Privacy meets personalization in this immersive retail-inspired pop-up. Begin your journey through a chaotic “data storm,” then emerge into a curated boutique experience where you can design your own hat with custom patching all while learning how \u003Ca href=\"https:\u002F\u002Fusercentrics.com\u002Fright-time-right-data\" rel=\"noopener noreferrer\" target=\"_blank\">Usercentrics\u003C\u002Fa> keeps your brand stylishly compliant.\u003C\u002Fp>",{"large":51450,"small":51451},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821,"marginTop":47680},{"@type":118,"@version":119,"id":51453,"meta":51454,"component":51455,"responsiveStyles":51458},"builder-f3d0dab14a30408fbf3bc6f1248ce2b0",{"previousId":51445},{"name":42813,"options":51456,"isRSC":130},{"text":51457},"\u003Cp>\u003Cstrong>🏀 Sit Courtside with CallRail\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Step into the \u003Ca href=\"https:\u002F\u002Fwww.callrail.com\u002Flp\u002Finbound-2025?utm_campaign=inbound2025_10015\" rel=\"noopener noreferrer\" target=\"_blank\">CallRail\u003C\u002Fa> Arena for a fast-paced, full-court experience. Take a shot (literally) at their basketball challenge, explore live product demos from your front-row seat, then swing by the locker room to score some swag. Before you leave, make a play at the coach’s corner to see how CallRail can elevate your marketing game.\u003C\u002Fp>",{"large":51459,"small":51460},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51462,"meta":51463,"component":51464,"responsiveStyles":51467},"builder-79a6cd2332b343c382f470910336b607",{"previousId":51453},{"name":42813,"options":51465,"isRSC":130},{"text":51466},"\u003Cp>\u003Cstrong>🕹️ Fathom Arcade\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Game on at \u003Ca href=\"https:\u002F\u002Ffathom.video\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Fathom’s\u003C\u002Fa> retro-inspired arcade! Rack up tokens by hitting checkpoints, then trade them in for branded prizes. From classic arcade vibes to photo ops, recharge in between sessions with some fun (and a chance to win premium swag). \u003C\u002Fp>",{"large":51468,"small":51469},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51471,"meta":51472,"component":51473,"responsiveStyles":51476},"builder-f8b962bf1c994fde99ac3c3c4a6d84e2",{"previousId":51462},{"name":42813,"options":51474,"isRSC":130},{"text":51475},"\u003Cp>\u003Cstrong>🍹 Vidyard Avatars Club\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.vidyard.com\u002F\" target=\"_blank\">Vidyard\u003C\u002Fa> is bringing President’s Club straight to Moscone Center with a laid-back cabana lounge, ice-cold drinks, and beach-worthy swag that’ll have you feeling like you’ve already hit quota. You’ll also get a taste of the future of revenue with live product demos and a custom video avatar creation experience.\u003C\u002Fp>",{"large":51477,"small":51478},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51480,"meta":51481,"component":51482,"responsiveStyles":51485},"builder-d152247d88c94be591b1359699b65fed",{"previousId":51471},{"name":42813,"options":51483,"isRSC":130},{"text":51484},"\u003Cp>\u003Cstrong>🎬 Wistia HQ\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Step onto the monochrome soundstage at \u003Ca href=\"https:\u002F\u002Fwistia.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Wistia\u003C\u002Fa> HQ and get hands-on with content creation. Whether you're starring in front of the lens or directing behind it, you'll experience the art of media from all angles and walk away with your own cinematic masterpiece.\u003C\u002Fp>",{"large":51486,"small":51487},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51489,"meta":51490,"component":51491,"responsiveStyles":51494},"builder-ef0172ce698b4f789bb7ea5ddf7858a4",{"previousId":51480},{"name":42813,"options":51492,"isRSC":130},{"text":51493},"\u003Cp>\u003Cstrong>🎨 AdRoll Marketing Magic Lounge\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Step into the unexpected at \u003Ca href=\"https:\u002F\u002Fwww.adroll.com\u002Finbound\" rel=\"noopener noreferrer\" target=\"_blank\">AdRoll’s\u003C\u002Fa> whimsical lounge. Channel your creativity with an interactive \"Color by Numbers\" activation, get your mind blown by a roving mentalist, and walk away with custom swag. It’s marketing, but make it magical.\u003C\u002Fp>",{"large":51495,"small":51496},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51498,"meta":51499,"component":51500,"responsiveStyles":51503},"builder-c78b653705c34056a3a790fc084df184",{"previousId":51489},{"name":42813,"options":51501,"isRSC":130},{"text":51502},"\u003Cp>\u003Cstrong>📱 TikTok Lounge\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp> Join \u003Ca href=\"https:\u002F\u002Ftiktotkatinbound.splashthat.com\u002Fhsp\" rel=\"noopener noreferrer\" target=\"_blank\">TikTok\u003C\u002Fa> at their lounge for daily “TikTok Talks,” enjoy games, giveaways, and Genius Bar consults, and explore how short-form creativity can drive big-time business results.\u003C\u002Fp>",{"large":51504,"small":51505},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51507,"meta":51508,"component":51509,"responsiveStyles":51512},"builder-a8620dfb0451463c86c83f525c51e5a5",{"previousId":51426},{"name":42848,"options":51510,"isRSC":130},{"image":51511,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572,"sizes":51432},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5608a0f8736f4dcaadc926b92b019c07",{"large":51513},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44140,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":51515,"meta":51516,"component":51518,"responsiveStyles":51521},"builder-c4c6bf0c88e84d0a86f623ff8ccd0c54",{"previousId":51517},"builder-deb8aecd605148d8868d2741743b046a",{"name":42813,"options":51519,"isRSC":130},{"text":51520},"\u003Ch6>MORE DEMOS, GAMES, AND GIVEAWAYS \u003C\u002Fh6>\u003Cp>Here’s a look at even more creative experiences happening across the INBOUND floor—each one designed to surprise, delight, and get you talking.\u003C\u002Fp>",{"large":51522,"small":51523},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51525,"component":51526},"builder-ea0d9ea9275c4e93be744264337214fa",{"name":42840,"options":51527,"isRSC":128},{"columns":51528,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[51529,51539],{"blocks":51530},[51531],{"@type":118,"@version":119,"id":51532,"component":51533,"responsiveStyles":51536},"builder-f25536d4fd7e4775886e0cff14c5dc10",{"name":42813,"options":51534,"isRSC":130},{"text":51535},"\u003Cp>\u003Ca href=\"https:\u002F\u002Finselligence.com\u002Finbound-25\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Inselligence\u003C\u002Fstrong>\u003C\u002Fa> – Unwind with a midweek pick-me-up at their Margarita Bar, open Wednesday from 3–5 PM.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fvimeo.com\u002Fevents\u002Finbound-2025\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Vimeo\u003C\u002Fstrong>\u003C\u002Fa> – Grab a fresh bag of popcorn at their stand on Thursday afternoon, served from 3–5 PM.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.superside.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Superside\u003C\u002Fstrong>\u003C\u002Fa> – Get a permanent jewelry piece and bring some sparkle to your INBOUND style.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fdealhub.io\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>DealHub\u003C\u002Fstrong>\u003C\u002Fa> – Spin the prize wheel for a chance to score swag with every turn.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.demandbase.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Demandbase\u003C\u002Fstrong>\u003C\u002Fa> – Stop by to personalize a luggage tag and fly home with a stylish keepsake.\u003C\u002Fp>\u003Cp>\u003Ca href=\"http:\u002F\u002Ffactors.ai\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Factors.ai\u003C\u002Fstrong>\u003C\u002Fa> – Putt your way through a mini-golf booth for swag and special prizes.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.docket.io\u002F\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"background-color: rgba(34, 25, 77, 0.01);\">\u003Cstrong>Docket\u003C\u002Fstrong>\u003C\u002Fa>\u003Cspan style=\"background-color: rgba(34, 25, 77, 0.01);\"> \u003C\u002Fspan>– Turn your photo into an AI-generated superhero avatar, printed as a collectible card.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.pullspark.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>PullSpark\u003C\u002Fstrong>\u003C\u002Fa> – Test your brand memory in “Campaign Recall,” a nostalgia-fueled strategy game.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.wisestamp.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>WiseStamp\u003C\u002Fstrong>\u003C\u002Fa> – Stop by for a daily book signing with Udi Ledergor, author of \u003Cem>Courageous Marketing\u003C\u002Fem>.\u003C\u002Fp>",{"large":51537,"small":51538},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"blocks":51540},[51541],{"@type":118,"@version":119,"id":51542,"meta":51543,"component":51545,"responsiveStyles":51548},"builder-4c2357b9101343ab991d4144c5d7d9d3",{"previousId":51544},"builder-1adf1e9888294886bac5a1c1397c3e89",{"name":42813,"options":51546,"isRSC":128},{"text":51547},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fsupered.io\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Supered\u003C\u002Fstrong>\u003C\u002Fa> – Build your own LEGO hero in a hands-on competition and win a custom LEGO creation!\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002F6sense.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>6sense\u003C\u002Fstrong>\u003C\u002Fa> – Try your luck at their claw machine—prizes include Meta Sunglasses, AirPods Max, and more.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.cvent.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Cvent\u003C\u002Fstrong>\u003C\u002Fa> – Customize your own slippers with fun patches inspired by SF and Event-Led Growth.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.ringcentral.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>RingCentral\u003C\u002Fstrong>\u003C\u002Fa> – Pose for an AI-enhanced photo, get your fortune told in a tarot reading, and meet marketing guru Jay Schwedelson.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.grammarly.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Grammarly\u003C\u002Fstrong>\u003C\u002Fa> – Spin the wheel and walk away with a prize that makes communication smoother.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.learnupon.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>LearnUpon\u003C\u002Fstrong>\u003C\u002Fa> – Play a tabletop Plinko game for a chance at socks, Yeti tumblers, and gift cards.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.quotapath.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>QuotaPath\u003C\u002Fstrong>\u003C\u002Fa> — Test your luck at the roulette wheel and discover why they’re HubSpot’s most-installed commission tracking platform.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.tofuhq.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Tofu\u003C\u002Fstrong>\u003C\u002Fa> – Discover your “Marketing Aura” with a one-of-a-kind aura photo and reading.\u003C\u002Fp>",{"large":51549},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51551,"component":51552,"responsiveStyles":51555},"builder-2a0a46d836d54cc7962fcc78615d3a13",{"name":42813,"options":51553,"isRSC":128},{"text":51554},"\u003Cp style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">...and more! Be sure to download the mobile app to view all sponsor booth locations!\u003C\u002Fp>",{"large":51556},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51558,"meta":51559,"component":51561,"responsiveStyles":51565},"builder-19536fec392f4ae3a9735b40029b6c81",{"previousId":51560},"builder-6dd8a680e8164fa1b3d5df9358ebced5",{"name":42848,"options":51562,"isRSC":130},{"image":51563,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe17cac2ebd124e589f36a55d454db384","(max-width: 638px) 91vw, (max-width: 998px) 71vw, 51vw",{"large":51566},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":51568,"meta":51569,"component":51571,"responsiveStyles":51574},"builder-6218797a97404fd1aedd5896b1f8359d",{"previousId":51570},"builder-08af74c347d14f1091d7564ce3245095",{"name":42813,"options":51572,"isRSC":130},{"text":51573},"\u003Ch6>GET YOUR GAME ON: COMING SOON\u003C\u002Fh6>\u003Cp>Want a fun way to explore the floor? Join INBOUND’s gamification challenge through the mobile app. Earn badges by connecting with sponsors, attending sessions, or visiting key event zones—the more you interact, the more chances you’ll have to win a pair of tickets to INBOUND 2026. Consider this your INBOUND quest. Get all of the details \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F384-gamification-rules-and-how-to\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Ready to Explore?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Whether you’re here for a fresh demo, a one-of-a-kind photo op, or just the good vibes, INBOUND’s sponsor activations have something for every kind of attendee. Make time to walk the floor, klik in with \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fyour-guide-to-the-inbound-mobile-app\u002F#connect-with-sponsors\" rel=\"noopener noreferrer\" target=\"_blank\">sponsors\u003C\u002Fa>, and don’t forget to open the mobile app to track your badges. Whether you’re on the hunt for your next favorite platform or just want to see marketing magic in action, these sponsors are here to play and they’re bringing the fun to INBOUND.\u003C\u002Fp>",{"large":51575},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51577,"component":51578,"responsiveStyles":51580},"builder-70813bb564ba46d3a07539b6f434bd8a",{"name":42848,"options":51579,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":51581},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":51583,"component":51584},"builder-8dddc7998b0843d6b768520a2e2220e6",{"name":42933,"options":51585,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":51587,"@type":118,"tagName":174,"properties":51588,"responsiveStyles":51589},"builder-pixel-qhccnmshaki",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":51590},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":51592},{"path":66,"query":51593},{},{},1775595996353,1755887108380,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-sponsor-activations-where-to-get-demos-swag-and-prizes","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Faed4082b98df4ec69dfe5ef1e7d42331",[],{"hasLinks":13,"winningTest":130,"kind":74,"lastPreviewUrl":51601,"originalContentId":51602,"componentsUsed":51603,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-sponsor-activations-where-to-get-demos-swag-and-prizes?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=4e368ba47ce64df2aa0e93669f087947&builder.overrides.4e368ba47ce64df2aa0e93669f087947=4e368ba47ce64df2aa0e93669f087947&builder.options.locale=Default","a678a8f16f6843dea89dc6093aeb02fa",{"Hubspot Form Embed":141},{"createdDate":51605,"id":51606,"name":51607,"modelId":42782,"published":100,"meta":51608,"query":51611,"data":51614,"variations":51716,"lastUpdated":51717,"firstPublished":51718,"previewUrl":51719,"testRatio":141,"screenshot":51720,"createdBy":190,"lastUpdatedBy":190,"folders":51721,"rev":45748},1756080043303,"d209c84a68f5486baa1421a0457a6377","Founders, Here's Your INBOUND 2025 Playbook",{"componentsUsed":51609,"lastPreviewUrl":51610,"kind":74,"hasLinks":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ffounders-heres-your-inbound-2025-playbook?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d209c84a68f5486baa1421a0457a6377&builder.overrides.d209c84a68f5486baa1421a0457a6377=d209c84a68f5486baa1421a0457a6377&builder.options.locale=Default",[51612],{"@type":103,"property":104,"operator":105,"value":51613},"\u002Fblog\u002Ffounders-heres-your-inbound-2025-playbook",{"imageAltText":51615,"description":51616,"excerpt":51617,"title":51607,"environment":42800,"author":51618,"image":51619,"themeId":13,"tags":51620,"datePublished":51623,"category":48379,"blocks":51624,"url":51613,"state":51713},"HubSpot for Startups at INBOUND","Discover the founder’s guide to INBOUND 2025 in San Francisco. Learn where to spend your time—VC office hours, startup meetups, pitch competition, and more.","This year, INBOUND comes to San Francisco—the global epicenter of startups, AI, and venture capital. For founders and startup teams, that means more direct access to investors, operators, and partners who understand the startup journey and can help accelerate yours.\n\nAs a founder, your time is your most valuable resource. To make the most of your three days in San Francisco, here’s your playbook for where to spend your time.",{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5a6ec612397342719bf5a3f7e7269832",[51621,43541,51622],"Founders","Attendee Resource",1756094400000,[51625,51633,51640,51647,51655,51662,51669,51677,51684,51691,51698,51704,51708],{"@type":118,"@version":119,"id":51626,"component":51627,"responsiveStyles":51630},"builder-1b85f44fda0d412c9626b5cc0207511f",{"name":42813,"options":51628,"isRSC":128},{"text":51629},"\u003Cp>This year, INBOUND comes to San Francisco—the global epicenter of startups, AI, and venture capital. For founders and startup teams, that means more direct access to investors, operators, and partners who understand the startup journey and can help accelerate yours.\u003C\u002Fp>\u003Cp>As a founder, your time is your most valuable resource. To make the most of your three days in San Francisco, here’s your playbook for where to spend your time.\u003C\u002Fp>",{"large":51631,"small":51632},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51634,"component":51635,"responsiveStyles":51638},"builder-13737253775a4c24bc70f8ae37e82363",{"name":42813,"options":51636,"isRSC":128},{"text":51637},"\u003Ch6>\u003Cstrong>BOOK VC OFFICE HOURS WITH TOP INVESTORS\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Don’t miss this opportunity for rare face time with top investors. At INBOUND, VCs will be taking the stage, but, they’re also in the room, meeting with founders like you. \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fstartups\u002Fcommunity\u002Fin25-founders-hub\" rel=\"noopener noreferrer\" target=\"_blank\">Book a spot\u003C\u002Fa> during VC office hours to pitch, get feedback, and start relationships that could lead to your next raise.\u003C\u002Fp>",{"large":51639},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51641,"component":51642,"responsiveStyles":51645},"builder-9e9d2fe0b86948488e27b0742cba5f62",{"name":42848,"options":51643,"isRSC":130},{"image":51644,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc5a0df41d9594a78b1258b1b51fbf8e5",{"large":51646},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":51648,"component":51649,"responsiveStyles":51652},"builder-28aa06c2d14444aa8f6c69728f4c1626",{"name":42813,"options":51650,"isRSC":128},{"text":51651},"\u003Ch6>PLUG INTO THE HUBSPOT FOR STARTUPS COMMUNITY\u003C\u002Fh6>\u003Cp>From curated meetups to founder-only networking, INBOUND is packed with opportunities to connect with peers, investors, and ecosystem leaders. Prioritize time in the Founders Hub and attend the legendary \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecQpDe62qQr6fbn0\u002F\">Startups & Sangria Meetup\u003C\u002Fa>, where you’ll find other startup leaders, investors, and partners who understand your journey. You’ll build relationships that fuel growth long after the event.\u003C\u002Fp>",{"large":51653,"small":51654},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51656,"component":51657,"responsiveStyles":51660},"builder-f91bde12338648a8b460233c6f53b08f",{"name":42813,"options":51658,"isRSC":128},{"text":51659},"\u003Ch6>LEARN FROM THE NEXT BIG AIDEA PITCH COMPETITION \u003C\u002Fh6>\u003Cp>Five AI startup founders will take the stage to pitch their companies in front of investors, operators, and a live audience. For you, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FreccSsItThyNaZGey\u002F\" target=\"_blank\">The Next Big AIdea\u003C\u002Fa> competition is a front-row seat to see what makes a pitch resonate and a chance to sharpen your own approach before your next investor meeting. Watch closely for how founders frame their story, position their product, and handle tough questions.\u003C\u002Fp>",{"large":51661},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51663,"component":51664,"responsiveStyles":51667},"builder-9f40ff3ca4d444bcb1a507a1e86761dc",{"name":42848,"options":51665,"isRSC":130},{"image":51666,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8b5fbb5478124a4b8bad08671da6e23b",{"large":51668},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":51670,"component":51671,"responsiveStyles":51674},"builder-8ff1ca053cc4436ba113503c8919181f",{"name":42813,"options":51672,"isRSC":128},{"text":51673},"\u003Ch6>FOLLOW THE FOUNDER-FOCUSED CONTENT & LEARNING\u003C\u002Fh6>\u003Cp>With 200+ speakers and sessions, INBOUND covers everything from AI adoption to building a connected go-to-market strategy. Even better—we’ve pulled a \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fstartups\u002Fcommunity\u002Fin25-founders-hub\" rel=\"noopener noreferrer\" target=\"_blank\">custom agenda just for founders and startups\u003C\u002Fa>, so you can dive straight into the content most relevant to your growth stage. Add in hands-on workshops, HubSpot Academy opportunities, and new product demos, and you’ll leave with practical strategies you can put to work immediately.\u003C\u002Fp>",{"large":51675,"small":51676},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51678,"component":51679,"responsiveStyles":51682},"builder-445aa2c4b1a04ba59745cecb8478a4fd",{"name":42813,"options":51680,"isRSC":128},{"text":51681},"\u003Ch6>HEAR FROM SPEAKERS WHO'VE SCALED BEFORE YOU \u003C\u002Fh6>\u003Cp>INBOUND always brings big names, but for founders, the real value is hearing from entrepreneurs and operators who’ve scaled fast.  Expect insights from leaders like Anthropic’s CEO and co-founder \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecbWozulP161duqB\u002F?drawer=\u002Fspeakers\u002FrecB9VidRxPCpRzCF\" target=\"_blank\">Dario Amodei\u003C\u002Fa>, Synthesia’s CEO and co-founder \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec7TzPBmShyEiM1D\u002F?drawer=\u002Fspeakers\u002FreczvpNXN0v3FuxYi\" target=\"_blank\">Victor Riparbelli\u003C\u002Fa>, Clay’s co-founder \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecRb5IJTLhEtccDA\u002F?drawer=\u002Fspeakers\u002FrecTMzAHOu2f0CAtq\" target=\"_blank\">Varun Anand\u003C\u002Fa>, and more. Expect frameworks, strategies, and stories you can apply directly to your startup’s next stage. Click \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fspeakers\">here\u003C\u002Fa> to view the speaker lineup. \u003C\u002Fp>",{"large":51683},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51685,"component":51686,"responsiveStyles":51689},"builder-7932832c030c48bf9c5c98e07569cab0",{"name":42848,"options":51687,"isRSC":130},{"image":51688,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0ee92c7544fc45b695fffe027a5e0473",{"large":51690},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":51692,"component":51693,"responsiveStyles":51696},"builder-e9c6f1d6c582417f9a14152dfb883f88",{"name":42813,"options":51694,"isRSC":128},{"text":51695},"\u003Cp>INBOUND 2025 is happening in the heart of the San Francisco startup ecosystem, and every session, meetup, and conversation is an opportunity to accelerate your growth. Use this playbook to make the most of INBOUND, where your next big idea, investor, or growth strategy could spark.\u003C\u002Fp>",{"large":51697},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51699,"component":51700,"responsiveStyles":51702},"builder-383f0632c7844e93b05a7adf3c4b61cb",{"name":42848,"options":51701,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":51703},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":51705,"component":51706},"builder-3398fa31c3594cba9c52e40b700e51b9",{"name":42933,"options":51707,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":51709,"@type":118,"tagName":174,"properties":51710,"responsiveStyles":51711},"builder-pixel-2pnq5mwv42j",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":51712},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":51714},{"path":66,"query":51715},{},{},1756137629565,1756081913063,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ffounders-heres-your-inbound-2025-playbook","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6abdb27d7cea48feb3c40d1ac14c1ff9",[],{"createdDate":51723,"id":51724,"name":51725,"modelId":42782,"published":100,"meta":51726,"query":51729,"data":51732,"variations":51837,"lastUpdated":51838,"firstPublished":51839,"previewUrl":51840,"testRatio":141,"screenshot":51841,"createdBy":190,"lastUpdatedBy":190,"folders":51842,"rev":45748},1755208108950,"8ea9136d41df4f1896a424177c5042c0","Getting Around San Francisco: Insider Tips for INBOUND Attendees",{"componentsUsed":51727,"kind":74,"lastPreviewUrl":51728,"hasLinks":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fgetting-around-san-francisco-insider-tips-for-inbound-attendees?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=8ea9136d41df4f1896a424177c5042c0&builder.overrides.8ea9136d41df4f1896a424177c5042c0=8ea9136d41df4f1896a424177c5042c0&builder.options.locale=Default",[51730],{"@type":103,"property":104,"operator":105,"value":51731},"\u002Fblog\u002Fgetting-around-san-francisco-insider-tips-for-inbound-attendees",{"environment":42800,"category":48379,"tags":51733,"description":51734,"image":51735,"imageAltText":51736,"title":51725,"themeId":13,"datePublished":51737,"excerpt":51738,"author":51739,"blocks":51740,"url":51731,"state":51834},[51402,51401],"Visiting San Francisco for INBOUND? Discover walking routes, travel safety tips, and local resources to explore with ease.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9d47b205825c4d8491b09f94f959e708","San Francisco ",1755662400000,"There’s a lot to love about San Francisco—its layered history, iconic neighborhoods, creative energy, and distinctively walkable streets. As INBOUND makes its mark on the city this year, we’re excited for you to experience it all up close.\n\nWhether you're walking from your hotel to the Moscone Center, grabbing dinner with fellow attendees, or carving out time to explore after sessions, a little preparation can go a long way in helping you feel confident and comfortable as you move through the city.\n\nHere’s what to know, what to expect, and how to make the most of your time here.",{"@type":72,"id":42805,"model":42806},[51741,51749,51757,51790,51797,51804,51812,51819,51825,51829],{"@type":118,"@version":119,"id":51742,"component":51743,"responsiveStyles":51746},"builder-cda04d9a73ba461ebd41af9d01a710dd",{"name":42813,"options":51744,"isRSC":128},{"text":51745},"\u003Cp>There’s a lot to love about San Francisco—its layered history, iconic neighborhoods, creative energy, and distinctively walkable streets. As INBOUND makes its mark on the city this year, we’re excited for you to experience it all up close.\u003C\u002Fp>\u003Cp>Whether you're walking from your hotel to the Moscone Center, grabbing dinner with fellow attendees, or carving out time to explore after sessions, a little preparation can go a long way in helping you feel confident and comfortable as you move through the city. \u003Cspan style=\"text-align: inherit; font-size: 17.008px;\">Through the city’s “\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fblog\u002Fall-of-the-extra-inbound-events-you-need-to-know-about\u002F#show-your-badge\">Show Your Badge\u003C\u002Fa>” promotion, attendees unlock exclusive discounts at participating San Francisco restaurants, attractions, and shops.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Here’s what to know, what to expect, and how to make the most of your time here.\u003C\u002Fp>",{"large":51747,"small":51748},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51750,"component":51751,"responsiveStyles":51754},"builder-26c21e24f8b64fcc8a2a2698df6aba80",{"name":42813,"options":51752,"isRSC":128},{"text":51753},"\u003Ch6>WALKING AROUND SAN FRANCISCO \u003C\u002Fh6>\u003Cp>One of the best things about hosting INBOUND in San Francisco is how accessible it is on foot. The neighborhoods surrounding the Moscone Center—from SoMa to Union Square—are filled with great coffee shops, galleries, green spaces, and local businesses. You’ll likely find yourself walking and that’s part of the experience.\u003C\u002Fp>\u003Cp>To make it even easier to get to and from the Moscone Center, we’re sharing detailed Walking Maps that highlight the quickest, safest routes between INBOUND partner hotels and the venue:\u003C\u002Fp>",{"large":51755,"small":51756},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51758,"component":51759},"builder-e21e5cd1172f4a158033a88dfa945eed",{"name":42840,"options":51760,"isRSC":128},{"columns":51761,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[51762,51771,51780],{"blocks":51763},[51764],{"@type":118,"@version":119,"id":51765,"component":51766,"responsiveStyles":51769},"builder-42862ce7ebe945b8bda3917e1b1c12e2",{"name":42813,"options":51767,"isRSC":130},{"text":51768},"\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20The%20Marker.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">The Marker\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20Hotel%20Zetta%20San%20Francisco.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Hotel Zetta San Francisco\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20San%20Francisco%20Marriott%20Marquis.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">San Francisco Marriott Marquis\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20Clancy%2c%20Autograph%20Collection%20(The).pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Clancy, Autograph Collection\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20San%20Francisco%20Marriott%20Union%20Square.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">San Francisco Marriott Union Square\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20Hilton%20San%20Francisco%20Union%20Square.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Hilton San Francisco Union Square\u003C\u002Fa>\u003C\u002Fli>\u003Cbr>\u003C\u002Ful>",{"large":51770},{"position":154,"lineHeight":42818,"height":42819},{"blocks":51772},[51773],{"@type":118,"@version":119,"id":51774,"component":51775,"responsiveStyles":51778},"builder-a306d3f16acd461d9c5aea51c44630aa",{"name":42813,"options":51776,"isRSC":130},{"text":51777},"\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20Hotel%20Abri.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Hotel Abri\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20Hotel%20Nikko%20San%20Francisco.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Hotel Nikko San Francisco\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20Hotel%20Zelos.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Hotel Zelos\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20JW%20Marriott%20Hotel%20San%20Francisco%20Union%20Square.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">JW Marriott Hotel San Francisco Union Square\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20Palace%20Hotel%2c%20A%20Luxury%20Collection%20Hotel.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Palace Hotel\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20Westin%20St.%20Francis%20San%20Francisco%20on%20Union%20Square%20(The).pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Westin St. Francis San Francisco\u003C\u002Fa> \u003C\u002Fli>\u003C\u002Ful>",{"large":51779},{"position":154,"lineHeight":42818,"height":42819},{"blocks":51781},[51782],{"@type":118,"@version":119,"id":51783,"component":51784,"responsiveStyles":51787},"builder-1353fde19c8b4f25bd8806116c18571b",{"name":42813,"options":51785,"isRSC":130},{"text":51786},"\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20-%20W%20San%20Francisco.png\" rel=\"noopener noreferrer\" target=\"_blank\">W San Francisco\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20-%20InterContinental%20San%20Francisco.png\" rel=\"noopener noreferrer\" target=\"_blank\">InterContinental San Francisco\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20-%20Canopy.png\" rel=\"noopener noreferrer\" target=\"_blank\">Canopy\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20Parc%2055%20San%20Francisco%20-%20A%20Hilton%20Hotel.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Parc 55 San Francisco\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20Hyatt%20Regency%20San%20Francisco%20Downtown%20SOMA.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Hyatt Regency San Francisco Downtown SOMA\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FHotel%20Walking%20Map%20&%20Tips%20-%20Axiom%20Hotel.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">Axiom Hotel\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>",{"large":51788,"small":51789},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51791,"component":51792,"responsiveStyles":51795},"builder-436b4d7d188744cba4cde398312ca752",{"name":42813,"options":51793,"isRSC":128},{"text":51794},"\u003Ch6>BEST PRACTICES FOR TRAVELING AND EXPLORING\u003C\u002Fh6>\u003Cp>As you head out for the day (or night), it helps to keep a few simple habits in mind, many of which apply no matter where you're traveling.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Put your phone away while walking\u003C\u002Fstrong>. Not only does it help you stay more aware of your surroundings, but it also gives you the chance to take in the city’s energy (and maybe catch a mural or view you’d otherwise miss).\u003C\u002Fli>\u003Cli>\u003Cstrong>Keep bags close to your body\u003C\u002Fstrong>, especially in busy areas, and if you’re dining or sitting somewhere public, stow your bag in your lap instead of hanging off a chair. Little things like that go a long way.\u003C\u002Fli>\u003Cli>\u003Cstrong>Take off your INBOUND badge once you leave the Moscone Center.\u003C\u002Fstrong> While you’ll want to keep it handy for \"\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fblog\u002Fall-of-the-extra-inbound-events-you-need-to-know-about\u002F#show-your-badge\">Show Your Badge\u003C\u002Fa>\" promotions around the city, we recommend keeping it in your bag when you're not onsite.\u003C\u002Fli>\u003Cli>If you’re attending evening events, \u003Cstrong>stick to well-lit, main streets when walking at night\u003C\u002Fstrong>, and consider using rideshare if you’re heading out solo. Walking with a group and letting someone know your plans adds an extra layer of ease, especially if your phone dies or you lose service.\u003C\u002Fli>\u003Cli>If you prefer not to walk, \u003Cstrong>rideshare services like Uber and Lyft are widely available.\u003C\u002Fstrong> The city’s \u003Ca href=\"https:\u002F\u002Fwww.sfmta.com\u002Fmuni-transit\" target=\"_blank\">Muni\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.bart.gov\u002F\">BART\u003C\u002Fa> systems are also reliable for short trips. Just keep your Clipper Card or payment method ready before boarding so you’re not searching for your wallet.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Small steps like these can make getting around the city easier and more enjoyable. Check out this page for more \u003Ca href=\"https:\u002F\u002Fwww.sftravel.com\u002Fmeetings\u002Farticle\u002Ftips-attendees\">Travel Tips for Attendees\u003C\u002Fa>.\u003C\u002Fp>",{"large":51796},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51798,"component":51799,"responsiveStyles":51802},"builder-696ce75a45eb4be1a57693760ff984b0",{"name":42848,"options":51800,"isRSC":130},{"image":51801,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F49e4bc37fbcb489ebd54f3d15b294e26",{"large":51803},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":51805,"component":51806,"responsiveStyles":51809},"builder-5b5c2b248ebf4ad69cafe373570043b3",{"name":42813,"options":51807,"isRSC":128},{"text":51808},"\u003Ch6>EXPLORE WITH SUPPORT\u003C\u002Fh6>\u003Cp>If you’re ever unsure about directions—or simply prefer to walk with a little extra peace of mind—there are dedicated resources right here in the city that can help.\u003C\u002Fp>\u003Cp>Two neighborhood safety programs offer free walking companion services between key downtown areas. \u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">The \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fyerbabuena.org\u002F\" target=\"_blank\" style=\"letter-spacing: 0.02125rem; text-align: inherit; background-color: rgb(248, 245, 238);\">Yerba Buena Partnership\u003C\u002Fa>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\"> serves the area between 2nd to 5th Street (Market to Harrison) with walkers in bright pink shirts, while the \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fvisitunionsquaresf.com\u002F\" style=\"letter-spacing: 0.02125rem; text-align: inherit; background-color: rgb(248, 245, 238);\">Union Square Alliance\u003C\u002Fa>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\"> covers the area stretching between Union Square and the Moscone Center with walkers in blue shirts. Both are available by phone or text, and we recommend requesting walking companions with about 30–45 minutes of lead time:\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>Yerba Buena Partnership\u003C\u002Fstrong>: 415-559-1362 (6:30 AM - 9:30 PM); coverage area is Yerba Buena to Moscone Center.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cstrong>Union Square Alliance\u003C\u002Fstrong>: 415-781-4456 (24\u002F7 availability); coverage area is Union Square to Moscone Center.\u003C\u002Fspan>\u003C\u002Fp>",{"large":51810,"small":51811},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51813,"component":51814,"responsiveStyles":51817},"builder-665ffb82f3424afc9efee6ea0e67356f",{"name":42813,"options":51815,"isRSC":128},{"text":51816},"\u003Ch6>BEFORE YOU ARRIVE: QUICK SAFETY PREP CHECKLIST\u003C\u002Fh6>\u003Cp>✔️ Review the Walking Maps from your hotel to the Moscone Center.\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">✔️ Save key contacts to your phone (hotel concierge, teammates attending INBOUND with you, etc.).\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">✔️ Download an offline map of San Francisco in your phone’s map app.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">✔️ Plan your walking routes in advance, especially for early mornings or late evenings.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">✔️ Let a friend or colleague know your itinerary if you’re exploring solo.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">✔️ Bookmark the \u003C\u002Fspan>\u003Cspan style=\"font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit; background-color: rgb(248, 245, 238);\">\u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F311-services-safety#Safety-at-INBOUND-0l3vw\" target=\"_blank\">INBOUND Safety and Security Resource Center\u003C\u002Fa>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\"> for quick access to event safety resources.\u003C\u002Fspan>\u003C\u002Fp>",{"large":51818},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51820,"component":51821,"responsiveStyles":51823},"builder-2521463ad2f8425a8b68aa9b4cdb903a",{"name":42848,"options":51822,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":51824},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":51826,"component":51827},"builder-24ca3734be3f4e79bd63cbff320bd79f",{"name":42933,"options":51828,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":51830,"@type":118,"tagName":174,"properties":51831,"responsiveStyles":51832},"builder-pixel-yfzver5mhpm",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":51833},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":51835},{"path":66,"query":51836},{},{},1755723054570,1755208998768,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fgetting-around-san-francisco-insider-tips-for-inbound-attendees","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F383d79f8aa54424f82957868824c9c1f",[],{"createdDate":51844,"id":51845,"name":51846,"modelId":42782,"published":100,"query":51847,"data":51850,"variations":52254,"lastUpdated":52255,"firstPublished":52256,"previewUrl":52257,"testRatio":141,"screenshot":52258,"createdBy":190,"lastUpdatedBy":189,"folders":52259,"meta":52260,"rev":45748},1755529414983,"b0e15a7e7b8f4b168976d21e35bc04b5","2025 All of the Extra INBOUND Events You Need to Know About  2",[51848],{"@type":103,"property":104,"operator":105,"value":51849},"\u002Fblog\u002Fall-of-the-extra-inbound-events-you-need-to-know-about",{"datePublished":51851,"excerpt":51852,"image":51853,"title":51854,"imageAltText":51855,"category":48379,"tags":51856,"author":51857,"environment":42800,"description":51858,"relatedPosts":51859,"themeId":13,"blocks":51869,"url":51849,"state":52251},1755576000000,"What do rooftop views, tarot readings, curated dinners, and ping pong battles have in common? You’ll find them at some of the after-hours and ancillary events happening across San Francisco once each day’s INBOUND programming ends.\n\nFrom curated happy hours to all-out afterparties, our partners and sponsors are hosting unique events designed to help you connect in more relaxed, memorable settings. And this year, your INBOUND badge unlocks even more—with the “Show Your Badge” promotion, you’ll score exclusive discounts at select San Francisco restaurants, attractions, and shops throughout the week.\n\nCheck out some of the can’t-miss events happening September 2–4, and start planning your after-hours INBOUND experience.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3c7a044559ac4b4a9e8c49ac755b9432","All of the Extra INBOUND Events You Need to Know About","Ancillary events at INBOUND",[51401,51402],{"@type":72,"id":42805,"model":42806},"Experience the best of INBOUND. Explore ancillary events happening outside of the Moscone Center + special SF discounts for attendees.",[51860,51863,51866],{"post":51861},{"@type":72,"id":51862,"model":112},"d0c7367ebd134dcaa43cb60c11ca46fb",{"post":51864},{"@type":72,"id":51865,"model":112},"d50a8db1d50d403f9d91012843a64798",{"post":51867},{"@type":72,"id":51868,"model":112},"4ab5d34c20db4c28bedab7bd3ca219d0",[51870,51879,51888,51900,51907,51917,51926,51937,51946,51958,51969,51979,51989,51999,52009,52019,52028,52038,52047,52056,52065,52074,52083,52092,52102,52111,52120,52132,52142,52151,52161,52170,52180,52189,52198,52207,52216,52225,52236,52242,52246],{"@type":118,"@version":119,"id":51871,"meta":51872,"component":51874,"responsiveStyles":51877},"builder-c22cab7e7ef045fd8da22fad30bf4729",{"previousId":51873},"builder-a190fd9098e94e5ab55b028362fced01",{"name":42813,"options":51875,"isRSC":130},{"text":51876},"\u003Cp>What do rooftop views, tarot readings, curated dinners, and ping pong battles have in common? You’ll find them at some of the after-hours and ancillary events happening across San Francisco once each day’s INBOUND programming ends.\u003C\u002Fp>\u003Cp>From curated happy hours to all-out afterparties, our partners and sponsors are hosting unique events designed to help you connect in more relaxed, memorable settings. And this year, your INBOUND badge unlocks even more—with the \u003Cspan style=\"background-color: rgba(34, 25, 77, 0);\">“\u003C\u002Fspan>\u003Ca href=\"http:\u002F\u002Finbound.com\u002Fblog\u002Fall-of-the-extra-inbound-events-you-need-to-know-about\u002F#show-your-badge\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"background-color: rgba(34, 25, 77, 0);\">Show Your Badge\u003C\u002Fa>\u003Cspan style=\"background-color: rgba(34, 25, 77, 0);\">”\u003C\u002Fspan> promotion, you’ll score exclusive discounts at select San Francisco restaurants, attractions, and shops throughout the week.\u003C\u002Fp>\u003Cp>Check out some of the can’t-miss events happening September 2–4, and start planning your after-hours INBOUND experience.\u003C\u002Fp>",{"large":51878},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51880,"meta":51881,"component":51883,"responsiveStyles":51886},"builder-a1b130761a7b48428f1297ee8a8a383d",{"previousId":51882},"builder-62b05d43a4e1499ca5cf64781c975f77",{"name":42848,"options":51884,"isRSC":130},{"image":51885,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdb1f5d715fb94b059422988724d430e3",{"large":51887},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginBottom":43146,"marginTop":42821,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":51889,"properties":51890,"meta":51892,"component":51894,"responsiveStyles":51897},"builder-c358372a909345ba9e8a5e19eec9b7d7",{"id":51891},"tuesday",{"previousId":51893},"builder-c6ff1f61972a48b994e104430f763ff9",{"name":42813,"options":51895,"isRSC":130},{"text":51896},"\u003Ch6>\u003Cstrong>Tuesday, September 2\u003Cbr>\u003C\u002Fstrong>\u003C\u002Fh6>",{"large":51898,"small":51899},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51901,"component":51902,"responsiveStyles":51905},"builder-d28db28ec80c405f8bdef9175c5f25f8",{"name":42813,"options":51903,"isRSC":128},{"text":51904},"VIPs, don't miss the \u003Cstrong>VIP Party\u003C\u002Fstrong> on Tuesday, September 2 at Yerba Buena Gardens! From 7 - 9 PM, enjoy live music from \u003Ca href=\"https:\u002F\u002Fwww.mustacheharbor.com\u002F\">Mustache Harbor\u003C\u002Fa>, drinks, and food, all while meeting with fellow VIPs to kick off the week’s events. Open to all VIP ticket holders (please pick up your badge in order to gain access to the party). ",{"large":51906},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":51908,"meta":51909,"component":51911,"responsiveStyles":51914},"builder-366f1ba6b0f8467985f76fba2dd64405",{"previousId":51910},"builder-b167badd3f5d459cb7b24702a3eb3c03",{"name":42813,"options":51912,"isRSC":130},{"text":51913},"\u003Cp>\u003Cstrong>Steal This Beer @ INBOUND '25\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Tuesday, September 2\u003C\u002Fp>\u003Cp>5 - 8 PM\u003C\u002Fp>\u003Cp>House of Shields\u003C\u002Fp>\u003Cp>Start your INBOUND week with drinks, snacks, and good company. Open to all attendees; RSVP required \u003Ca href=\"https:\u002F\u002Farrows.to\u002Finbound\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>",{"large":51915,"small":51916},{"lineHeight":42818,"height":42819,"paddingBottom":42981},{"marginBottom":42821},{"@type":118,"@version":119,"id":51918,"meta":51919,"component":51920,"responsiveStyles":51923},"builder-071776dea9444e4fb20aaff4e950d00f",{"previousId":51908},{"name":42813,"options":51921,"isRSC":130},{"text":51922},"\u003Cp>\u003Cstrong>Partner Day After Hours Happy Hour \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Tuesday, September 2\u003C\u002Fp>\u003Cp>5:30 - 8:30 PM\u003C\u002Fp>\u003Cp>Press Club\u003C\u002Fp>\u003Cp>Unwind with fellow ecosystem leaders, raise a glass to great partnerships, and connect with Crossbeam, Suger, Euler, and HubSpot in one of San Francisco’s most iconic lounges. Private event; request an invitation \u003Ca href=\"https:\u002F\u002Fwww.crossbeam.com\u002Fevent-registration\u002Finbound-partner-day-after-hours\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>",{"large":51924,"small":51925},{"lineHeight":42818,"height":42819,"paddingBottom":42981},{"marginBottom":42821},{"@type":118,"@version":119,"id":51927,"properties":51928,"meta":51929,"component":51931,"responsiveStyles":51934},"builder-f4e49ccf987b484fb7d4d695e296bddb",{"id":51891},{"previousId":51930},"builder-590cfaf552864efb95c5412a64ff2ea3",{"name":42813,"options":51932,"isRSC":130},{"text":51933},"\u003Ch6>\u003Cspan style=\"color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cspan>AI X Marketing Happy Hour\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Tuesday, September 2\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6 - 9 PM\u003C\u002Fspan>\u003C\u002Fh6>\u003Cp>Kick off INBOUND at this exclusive happy hour hosted by Tofu and SignalFire. Join marketing leaders from Open AI, Anthropic, Gong and more for an evening of impactful connections and conversations, drinks, and light bites. Open to all attendees; \u003Cstrong>RSVP required \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Flu.ma\u002Finbound-happy-hour\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>.\u003C\u002Fstrong>\u003C\u002Fp>",{"large":51935,"small":51936},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51938,"meta":51939,"component":51940,"responsiveStyles":51943},"builder-94ec8e9b9df6439e8a31601d4559670b",{"previousId":51908},{"name":42813,"options":51941,"isRSC":130},{"text":51942},"\u003Cp>\u003Cstrong>Spark Connection\u003Cbr>\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Tuesday, September 2\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">7:30 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">The Cavalier\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>A dinner for event marketers, by event marketers. Join Cvent | Splash, Adroll, and Sendoso for a dinner designed for marketing leaders to connect, unwind, and enjoy the company of peers before INBOUND week begins. Private event; \u003Cstrong>request an invitation \u003Ca href=\"https:\u002F\u002Fsplashthat.com\u002Ffield\u002Fspark-connection-inbound-2025?utm_campaign=Mktg-Gen--Tradeshow--inbound_2025&utm_medium=tradeshow_attending&utm_source=None&utm_content=None&utm_prod=GEN&utm_reg=NA&utm_aud=ALL&utm_eng=ALL&utm_ver=ALLEC&utm_per=BB&utm_ptype=DG-MOFU&utm_bus=MMENT\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>. \u003C\u002Fstrong>\u003C\u002Fp>",{"large":51944,"small":51945},{"lineHeight":42818,"height":42819,"paddingBottom":42981},{"marginBottom":42821},{"@type":118,"@version":119,"id":51947,"properties":51948,"meta":51950,"component":51952,"responsiveStyles":51955},"builder-64c0b4e1ab8e4ca588a7dd7836a4e4c6",{"id":51949},"wednesday",{"previousId":51951},"builder-0446614440024e1fbd11f81a3bde1762",{"name":42813,"options":51953,"isRSC":130},{"text":51954},"\u003Ch6 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Wednesday, September 3\u003C\u002Fspan>\u003C\u002Fh6>\u003Cp>\u003Cb>\u003Cb>\u003Cbr>Coffee, Clay & AI-powered GTM: Riding the $3.1B Wave\u003C\u002Fb>\u003Cbr>\u003C\u002Fb>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">7:30 - 9 AM\u003C\u002Fspan>\u003Cbr>\u003C\u002Fp>\u003Cp>An exclusive breakfast for CROs and RevOps leaders with Clay’s Varun Anand during a live taping of \u003Cem data-start=\"237\" data-end=\"252\" style=\"font-size: 16px; letter-spacing: 0.45px;\">The Next Wave\u003C\u002Fem>\u003Cspan style=\"font-size: 16px; letter-spacing: 0.45px;\"> podcast\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">. Hear how the $3.1B company is powering smarter prospecting and personalized outreach. Private event; \u003C\u002Fspan>\u003Cstrong style=\"color: inherit; font-size: 1.063rem; text-align: inherit;\">request an invitation \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fstartups\u002Fclay-breakfast\">here\u003C\u002Fa>\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">.\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; letter-spacing: 0.45px;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>",{"large":51956,"small":51957},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51959,"properties":51960,"meta":51961,"component":51963,"responsiveStyles":51966},"builder-9a170251e6804037a2ca7582229edf3f",{"id":51949},{"previousId":51962},"builder-062886f70af74f5ea253e3542030cd6b",{"name":42813,"options":51964,"isRSC":130},{"text":51965},"\u003Ch6 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cspan>Not Another AI Happy Hour: How AI is Driving Pipeline in 2025\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">4 - 7 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Marianne's \u003C\u002Fspan>\u003C\u002Fh6>\u003Cp>Wind down with cocktails, bites, and a conversation with GTM leaders from Sendoso, Sequel, and Apollo as they share what’s actually working when it comes to AI-powered growth. Open to all attendees; \u003Cstrong>RSVP required \u003Ca href=\"https:\u002F\u002Flu.ma\u002FInbound-AIHappyHour\" target=\"_blank\">here\u003C\u002Fa>\u003C\u002Fstrong>. \u003C\u002Fp>",{"large":51967,"small":51968},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51970,"properties":51971,"meta":51972,"component":51973,"responsiveStyles":51976},"builder-bf48b1d7557643bd8422854ae62a25c8",{"id":51949},{"previousId":51947},{"name":42813,"options":51974,"isRSC":130},{"text":51975},"\u003Ch6 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">OpenPhone x PartnerStack Happy Hour at INBOUND\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">5 - 7 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Novela\u003C\u002Fspan>\u003C\u002Fh6>\u003Cp>Join OpenPhone and PartnerStack for a relaxed evening of drinks, conversation, and connection. Meet the teams behind the tools and network with fellow SaaS leaders and partner-led growth pros during INBOUND week. Open to all attendees; \u003Cstrong>RSVP required \u003Ca href=\"https:\u002F\u002Flu.ma\u002Fqsaxqwe9\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>\u003C\u002Fstrong>. \u003C\u002Fp>",{"large":51977,"small":51978},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51980,"properties":51981,"meta":51982,"component":51983,"responsiveStyles":51986},"builder-a66ff39cca4148958689c4df49f2a7f8",{"id":51949},{"previousId":51947},{"name":42813,"options":51984,"isRSC":130},{"text":51985},"\u003Cp>\u003Cb>\u003Cb>SF Boat Cruise + Lighthouse Rising | HubSpot \u003C\u002Fb>\u003Cbr>\u003C\u002Fb>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">5:30 - 9:30 PM\u003C\u002Fspan>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Cruise the San Francisco Bay in style on a three-story yacht with delicious eats, crafted drinks, activities, HubSpot swag, and Neon Velvet rocking the night away. Plus, a special dedicated hour of programming celebrating Lighthouse customers aboard. \u003C\u002Fspan>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Private event; invite-only.\u003C\u002Fspan>\u003C\u002Fp>",{"large":51987,"small":51988},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":51990,"properties":51991,"meta":51992,"component":51993,"responsiveStyles":51996},"builder-1264421655cf4067b4f2f3d9264801d7",{"id":51949},{"previousId":51980},{"name":42813,"options":51994,"isRSC":130},{"text":51995},"\u003Cp>\u003Cb>\u003Cb>Superside Connect\u003C\u002Fb>\u003Cbr>\u003C\u002Fb>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">5:30 - 9:30 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">The Howard\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Cocktails? Yes! Conversation? Flowing. Join Superside for a cozy evening that will bring together the top minds across brand, growth, and strategy to share insights, expand networks, and unwind over drinks. Open to all attendees; \u003Cstrong>RSVP required \u003Ca href=\"https:\u002F\u002Fwww.superside.com\u002Flp\u002Finbound-connect-sep-2025\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>\u003C\u002Fstrong>. \u003C\u002Fp>",{"large":51997,"small":51998},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52000,"meta":52001,"component":52003,"responsiveStyles":52006},"builder-a6dbc2ac4acc4284a1a057f7ae54deda",{"previousId":52002},"builder-d78cad9e73be49bd93e4076b891f8a31",{"name":42813,"options":52004,"isRSC":130},{"text":52005},"\u003Cp>\u003Cstrong>On the Rocks, Off the Clock | Unlimited Tech Solutions + Mobileforce Happy Hour\u003C\u002Fstrong>\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6 - 8 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Rickhouse Whisky Bar\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>After a full day of INBOUND inspiration, come unwind with the HubSpot and MobileForce teams for an evening of good drinks, delicious bites, and casual, candid conversations with sales, marketing, and RevOps pros. Open to all attendees; \u003Cstrong>RSVP required \u003C\u002Fstrong>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.unlimitedtechsolutions.com\u002Funlimited-tech-solutions-inbound-happy-hour\">here\u003C\u002Fa>\u003C\u002Fstrong>.\u003C\u002Fp>",{"large":52007,"small":52008},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52010,"meta":52011,"component":52013,"responsiveStyles":52016},"builder-8338f11384954cc88ce74282b7f96654",{"previousId":52012},"builder-17929709a29e4c448823d63947864306",{"name":42813,"options":52014,"isRSC":130},{"text":52015},"\u003Cp style=\"text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif; color: rgb(4, 39, 41);\">\u003Cspan style=\"color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>Dinner for Marketing & GTM Leaders Sponsored by RevSure & Convertiv \u003C\u002Fstrong>\u003Cbr>Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">6 - 8 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">Fogo de Chao\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"font-size: 17.008px;\">​Come join RevSure and Convertiv for a fun evening of networking with fellow marketing leaders after a great first day of INBOUND!\u003C\u002Fspan>\u003Cspan style=\"font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem;\"> Open to all attendees; \u003C\u002Fspan>\u003Cspan style=\"font-size: 1.063rem; letter-spacing: 0.02125rem; font-weight: 600;\">RSVP required \u003Cspan style=\"text-decoration-thickness: initial;\">\u003Ca href=\"https:\u002F\u002Flu.ma\u002Fihthf1uc\" target=\"_blank\">here\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem;\">. \u003C\u002Fspan>\u003C\u002Fp>",{"large":52017,"small":52018},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52002,"meta":52020,"component":52022,"responsiveStyles":52025},{"previousId":52021},"builder-bf81d68c987040c89b478f689a972a44",{"name":42813,"options":52023,"isRSC":130},{"text":52024},"\u003Cp>\u003Cstrong>Tiki Tech Talk Happy Hour \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Wednesday, September 3\u003C\u002Fp>\u003Cp>6 - 9 PM\u003C\u002Fp>\u003Cp>Pagan Idol\u003C\u002Fp>\u003Cp>Trade the Moscone Center for island vibes at QuotaPath's Tiki Tech Talk Happy Hour. Enjoy tiki-inspired drinks, bites, and networking with QuotaPath CEO AJ Bruno and the executive team. Private event; \u003Ca href=\"https:\u002F\u002Fwww.quotapath.com\u002Finbound25-pagan-idol-happy-hour\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>request an invitation here\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>",{"large":52026,"small":52027},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52029,"meta":52030,"component":52032,"responsiveStyles":52035},"builder-ab8291882886441e98d90178cd6f17f8",{"previousId":52031},"builder-5d06cfc900c6408d9e2b7aac7048499f",{"name":42813,"options":52033,"isRSC":130},{"text":52034},"\u003Cp>\u003Cstrong>Marketing Executives Dinner\u003Cbr>\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6 - 9 PM\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">Join an exclusive, invitation-only dinner bringing together marketing executives at top B2B SaaS companies. This intimate gathering will allow CMOs, VPs and Directors of Marketing to connect and share insights on real strategies and lessons for marketing in the AI era. Private event; \u003Ca href=\"https:\u002F\u002Flu.ma\u002Fv87qastx\" target=\"_blank\">\u003Cstrong>request an invitation here\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fspan>\u003C\u002Fp>",{"large":52036,"small":52037},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52039,"meta":52040,"component":52041,"responsiveStyles":52044},"builder-9f9586c492d44b2395ce8352efa32822",{"previousId":52029},{"name":42813,"options":52042,"isRSC":130},{"text":52043},"\u003Cp>\u003Cstrong>The Scenic Route: A Rooftop Happy Hour\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Wednesday, September 3\u003C\u002Fp>\u003Cp>6 - 9 PM\u003C\u002Fp>\u003Cp>Shelby’s Rooftop\u003C\u002Fp>\u003Cp>Skip the post-conference traffic and join Grammarly just a few steps—and a few stories—above it all. The Scenic Route is your exclusive rooftop happy hour with skyline views, craft drinks, an AI photo booth, and a customizable Lululemon fanny pack. Private event; request an invitation \u003Ca href=\"https:\u002F\u002Fevents.grammarly.com\u002Fthescenicroute\u002F?utm_medium=partner&utm_source=hubspot&utm_campaign=g4b_2025_inbound_happy_hour\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>",{"large":52045,"small":52046},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52012,"meta":52048,"component":52050,"responsiveStyles":52053},{"previousId":52049},"builder-0d6ef951039a460f92d236b8c48823e7",{"name":42813,"options":52051,"isRSC":130},{"text":52052},"\u003Cp>\u003Cstrong>Wistia's INBOUND Afterparty\u003Cbr>\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6 - 10 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">111 Minna Gallery and Event Space\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Join the Wistia team just steps from the Moscone Center at 111 Minna Gallery for a night of\u003Cstrong> \u003C\u002Fstrong>\u003Cspan>music, food, an open bar, and a few surprise activations you won’t want to miss. Open to all attendees; \u003C\u002Fspan>\u003Cstrong>RSVP required \u003Ca href=\"https:\u002F\u002Flu.ma\u002F7yg1egju\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>\u003C\u002Fstrong>. \u003C\u002Fp>",{"large":52054,"small":52055},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52057,"meta":52058,"component":52059,"responsiveStyles":52062},"builder-60000da65fe948fa939eb11faeed010f",{"previousId":52002},{"name":42813,"options":52060,"isRSC":130},{"text":52061},"\u003Cp>\u003Cstrong>Sunset 5K with The Hustle x Founders Running Club\u003C\u002Fstrong>\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6:30 - 8:30 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Moscone Center\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Join fellow INBOUND attendees, founders, and tech enthusiasts for a golden-hour 5K and post-run networking. A midweek reset for runners of every pace. Open to all attendees; \u003Cstrong>RSVP required \u003C\u002Fstrong>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Flu.ma\u002Fqfjan1gf\">here\u003C\u002Fa>\u003C\u002Fstrong>.\u003C\u002Fp>",{"large":52063,"small":52064},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52066,"meta":52067,"component":52068,"responsiveStyles":52071},"builder-fdd25fb82cde466a89c2940422e2b592",{"previousId":52057},{"name":42813,"options":52069,"isRSC":130},{"text":52070},"\u003Cp>\u003Cstrong>The INBOUND Classic hosted by Swoogo\u003C\u002Fstrong>\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6:30 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">SPIN\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Join us for eats, drinks, and some surprisingly serious ping pong with the best minds in event marketing (including Julius Solaris and Jay Schwedelson!). Private event; \u003Ca href=\"https:\u002F\u002Fvip.swoogo.events\u002Fspin-inbound-2025\">\u003Cstrong>request an invitation \u003C\u002Fstrong>\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>",{"large":52072,"small":52073},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52075,"meta":52076,"component":52077,"responsiveStyles":52080},"builder-eda207945cf440db8b97e31f28ec7a2e",{"previousId":52002},{"name":42813,"options":52078,"isRSC":130},{"text":52079},"\u003Cp>\u003Cstrong>Enchanted Table: An AdRoll Dinner\u003C\u002Fstrong>\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6:30 - 9 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Octavia\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Gather with fellow agency visionaries for an evening where ideas flow as effortlessly as the wine. In this intimate, enchanting setting, you’ll share stories, swap strategies, and spark inspiration with peers who understand the art (and magic) of advertising. Private event; \u003Ca href=\"https:\u002F\u002Fevents.adroll.com\u002Finbound-agencydinner\u002FHubspot\" target=\"_blank\">\u003Cstrong>request an invitation here\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>",{"large":52081,"small":52082},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52084,"meta":52085,"component":52086,"responsiveStyles":52089},"builder-22c0b2387a7440eca8330fba2900e6f5",{"previousId":52012},{"name":42813,"options":52087,"isRSC":130},{"text":52088},"\u003Cp>\u003Cstrong>SmartBug Mixer \u003Cbr>\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6:30 - 9:30 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Executive Order Bar & Lounge\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan>\u003Cspan style=\"font-size: 17.008px;\">Connect with fellow industry leaders, enjoy delicious food and drinks, and spark ideas that can shape the rest of your event experience. Don’t miss this chance to kick off the week with great company and inspiring conversations. \u003C\u002Fspan>Open to all attendees; \u003C\u002Fspan>\u003Cstrong>RSVP required \u003Ca href=\"https:\u002F\u002Fwww.smartbugmedia.com\u002Finbound25#mixer\" target=\"_blank\">here\u003C\u002Fa>\u003C\u002Fstrong>. \u003C\u002Fp>",{"large":52090,"small":52091},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52093,"meta":52094,"component":52096,"responsiveStyles":52099},"builder-d0ec1bf80d4d4a509d1c8b5020c99732",{"previousId":52095},"builder-5ba5e324d6aa4c2389d6b3daebb2e370",{"name":42813,"options":52097,"isRSC":130},{"text":52098},"\u003Cp>\u003Cstrong>The Block Party\u003C\u002Fstrong>\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">7 - 10 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Local Edition\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Admins, it’s your time to shine! Supered is throwing a legendary celebration for the ops pros who keep everything running—complete with the Admin of the Year and 10K Pitch winner announcements live at the party. Open to all attendees; \u003Ca href=\"https:\u002F\u002Fadminplus.supered.io\u002F\" target=\"_blank\">\u003Cstrong>RSVP required here\u003C\u002Fstrong>\u003C\u002Fa>. \u003C\u002Fp>",{"large":52100,"small":52101},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52103,"meta":52104,"component":52106,"responsiveStyles":52109},"builder-3fb0c52e22824d119fc5ce6bde91890d",{"previousId":52105},"builder-15e8e7776cad406cb2c2fbea39e49a89",{"name":42813,"options":52107,"isRSC":130},{"text":52108},"\u003Cp>\u003Cstrong>Manifest Your Moment Reception 🔮\u003Cbr>\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Wednesday, September 3\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">7 - 10 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">The Harlequin\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">Join for an evening of cocktails (and mocktails), creative convos, and manifesting what's next. Celebrate the moments that move us—and get a peek into your future with our modern tarot card reader! Open to all attendees; \u003Ca href=\"https:\u002F\u002Fclick.zoom.com\u002Finbound-25\" target=\"_blank\">\u003Cstrong>RSVP required here\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fspan>\u003C\u002Fp>",{"large":52110},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":52112,"meta":52113,"component":52115,"responsiveStyles":52118},"builder-5b0832811434461e8d7f8b7277ec4755",{"previousId":52114},"builder-dd4b708d4d704eedaadcafb559bb2c25",{"name":42848,"options":52116,"isRSC":130},{"image":52117,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572,"sizes":51432},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd1950c0c69354373821387e0a044df66",{"large":52119},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginTop":42821,"marginBottom":43146,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":52121,"properties":52122,"meta":52124,"component":52126,"responsiveStyles":52129},"builder-99e0ff727c9a4f27abfbae975f3a354a",{"id":52123},"thursday",{"previousId":52125},"builder-de98f52e33b648a0921acc90ec2dcee3",{"name":42813,"options":52127,"isRSC":130},{"text":52128},"\u003Ch6>Thursday, September 4\u003C\u002Fh6>\u003Cp>Head to \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frecwzt8axboXUStOE\u002F\" target=\"_blank\">INBOUND After Hours\u003C\u002Fa> (doors open at 5 PM and the show starts at 6 PM!) for a special live comedy set from Colin Jost after Thursday's sessions end, then check out the other events happening in SF.\u003Cbr>\u003C\u002Fp>",{"large":52130,"small":52131},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52133,"meta":52134,"component":52136,"responsiveStyles":52139},"builder-260f950924e741f2b3acf180510b07f9",{"previousId":52135},"builder-298e662607384a6386e0c60b5e50ae69",{"name":42813,"options":52137,"isRSC":130},{"text":52138},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"color: inherit;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Break a Sweat \u003C\u002Fspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">Thursday, September 4 and Friday, September 5\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">7 - 7:45 AM\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Sign up for 45-minute Pilates & HIIT classes to wake up your core (and your Q4 plan) + full access to Bay Club facilities. Open to all attendees; \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">RSVP required \u003C\u002Fspan>\u003Cspan style=\"text-decoration-thickness: initial; font-weight: 600; letter-spacing: 0.02125rem;\">\u003Ca href=\"https:\u002F\u002Finbound.revpartners.io\u002Finbound-25-exec-workout\">here\u003C\u002Fa>\u003C\u002Fspan>\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">.\u003C\u002Fspan>\u003C\u002Fp>",{"large":52140,"small":52141},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52143,"meta":52144,"component":52145,"responsiveStyles":52148},"builder-53ad1bee9ac642b087bc9ff04effae33",{"previousId":52133},{"name":42813,"options":52146,"isRSC":130},{"text":52147},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"color: inherit;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Doing Donuts with Tango\u003C\u002Fspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">Thursday, September 4\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">7:30 - 9:30 AM\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Start your day trackside with donuts, coffee, and high-performance networking. Hosted by Marc Hans, this early-morning pit stop is for RevOps pros on the move. Location drops 48 hours prior. Open to all attendees; \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">RSVP required \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fform.jotform.com\u002FEvans_Collin\u002Fdoing-donuts-with-tango\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"text-decoration-thickness: initial;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">here\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">.\u003C\u002Fspan>\u003C\u002Fp>",{"large":52149,"small":52150},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52152,"meta":52153,"component":52155,"responsiveStyles":52158},"builder-da2ea50019364c898b52aa4ffcb4640f",{"previousId":52154},"builder-3ffef2d8d42d499fb0e6d9c222e52d4a",{"name":42813,"options":52156,"isRSC":130},{"text":52157},"\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">\u003Cspan>\u003Cstrong>\u003Cspan>The Modern Revenue OS: What’s In, What’s Out, and What’s Next\u003C\u002Fspan>\u003Cbr>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Thursday, September 4\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">5 - 10:30 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">The Klamath Ferry\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Join\u003Cspan style=\"text-align: inherit; font-size: 17.008px;\"> top leaders and companies focused on Go-To-Market and n\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">etwork with executives who've scaled from $10M to $100M+ ARR\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">. \u003C\u002Fspan>\u003Cspan style=\"text-align: inherit; font-size: 17.008px;\">This event is designed to bring together C-Level executives, PE professionals, and business operators for a fun, non-sales environment. \u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Private event; \u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>r\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cstrong style=\"color: inherit; font-size: 1.063rem; text-align: inherit;\">equest an invitation \u003Ca href=\"https:\u002F\u002Fnewedgegrowth.com\u002Finbound\">here\u003C\u002Fa>\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">. \u003C\u002Fspan>\u003C\u002Fp>",{"large":52159,"small":52160},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52162,"meta":52163,"component":52164,"responsiveStyles":52167},"builder-f571d102a93145548a6e1468fffa092d",{"previousId":52152},{"name":42813,"options":52165,"isRSC":130},{"text":52166},"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan style=\"font-size: 17.008px;\">\u003Cspan>\u003Cstrong>ChiliPalooza\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fspan>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Thursday, September 4\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">5:30 - 10:30 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">The Press Club\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Come together with top marketers and revenue leaders for a red-carpet affair with complimentary food and drinks. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Private event; \u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cstrong>r\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cstrong style=\"color: inherit; font-size: 1.063rem; text-align: inherit;\">equest an invitation \u003Ca href=\"https:\u002F\u002Fwww.chilipiper.com\u002Fevents\u002Fchilipalooza-at-inbound\">here\u003C\u002Fa>\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">. \u003C\u002Fspan>\u003C\u002Fp>",{"large":52168,"small":52169},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52171,"meta":52172,"component":52174,"responsiveStyles":52177},"builder-5b48856f0c74465bbbed28c326a3c635",{"previousId":52173},"builder-e4a31f8c53b54824ba52a4322943570a",{"name":42813,"options":52175,"isRSC":130},{"text":52176},"\u003Cp>\u003Cstrong>Pong, Partners & Pitchers with Jotform\u003Cbr>\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Thursday, September 4\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6 - 9 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Spin San Francisco\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Enjoy a night of ping pong, cold drinks, and lively networking. Whether you’re rallying for new partnerships or just here for the pitchers, you’ll find the perfect match on and off the table. Open to all attendees; \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fform.jotform.com\u002F252311895592968\">RSVP required here\u003C\u002Fa>\u003C\u002Fstrong>. \u003C\u002Fp>",{"large":52178,"small":52179},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52181,"meta":52182,"component":52183,"responsiveStyles":52186},"builder-e8c4216376b14f6cbf2e511618428ed3",{"previousId":52171},{"name":42813,"options":52184,"isRSC":130},{"text":52185},"\u003Cp>\u003Cstrong>Out of Bounds @ Inbound - Breakout x SuperAGI - GTM Mixer\u003Cbr>\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Thursday, September 4\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6 - 9 PM\u003C\u002Fspan>\u003Cbr>\u003C\u002Fp>\u003Cp>​After a full day at INBOUND, join fellow GTM leaders for an evening that’s just: good food, cold drinks, and hopefully even better conversations. Private event; \u003Cstrong>\u003Ca href=\"https:\u002F\u002Flu.ma\u002Ftbhccdf5\" target=\"_blank\">request an invitation here\u003C\u002Fa>\u003C\u002Fstrong>. \u003C\u002Fp>",{"large":52187,"small":52188},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52190,"meta":52191,"component":52192,"responsiveStyles":52195},"builder-fb68c7ec2866470b95e5a1c46431345d",{"previousId":52152},{"name":42813,"options":52193,"isRSC":130},{"text":52194},"\u003Cp>\u003Cstrong>CallRail x RingCentral Happy Hour\u003C\u002Fstrong>\u003Cbr>\u003Cspan style=\"text-align: inherit; letter-spacing: 0.02125rem; font-weight: 300; font-size: 1.063rem; color: inherit;\">Thursday, September 4\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6:30 - 8:30 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Dirty Habit\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Whether you're unwinding on the patio or lounging inside with a drink in hand, this is your chance to mingle, relax, and discover how CallRail + RingCentral can take your tech stack from good to gold. Private event. \u003C\u002Fp>",{"large":52196,"small":52197},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52199,"meta":52200,"component":52201,"responsiveStyles":52204},"builder-e65c257c0ed94a2fa92a81ccb1c63ee8",{"previousId":52190},{"name":42813,"options":52202,"isRSC":130},{"text":52203},"\u003Cp>\u003Cstrong>Demand on the Rocks\u003C\u002Fstrong>\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Thursday, September 4\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">6:30 - 9:30 PM\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Hawthorn SF\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Join AdRoll, RollWorks, and Cvent | Splash, for an exclusive networking-first happy hour crafted for marketers. Expect small-group wine and whiskey tastings, elegant cocktails (and mocktails), and even better conversations. Private event; \u003Cspan>\u003Cb>r\u003C\u002Fb>\u003C\u002Fspan>\u003Cstrong>equest an invitation \u003Ca href=\"https:\u002F\u002Fevents.adroll.com\u002Fdemandontherocks\u002Fhubspot\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>\u003C\u002Fstrong>. \u003C\u002Fp>",{"large":52205,"small":52206},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":52208,"meta":52209,"component":52211,"responsiveStyles":52214},"builder-4a1067cff90042e8ba9955bba46cccfe",{"previousId":52210},"builder-b141347eb9e741f39c2bd1c93e525e96",{"name":42813,"options":52212,"isRSC":130},{"text":52213},"\u003Cp>\u003Cstrong>all [Dev + Builder] Party at INBOUND 2025\u003C\u002Fstrong>\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Thursday, September 4\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">7 - 11 PM\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Join other builders using the HubSpot platform for an evening of networking, lightning talks, and dancing. ​Whether you're extending the CRM, crafting on the CMS, launching apps, building agents, or experimenting with MCP — this is your place to plug in. \u003Cspan>Private event; \u003C\u002Fspan>\u003Cstrong>request an invitation \u003Ca href=\"https:\u002F\u002Flu.ma\u002FhsdevsSF\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>\u003C\u002Fstrong>. \u003C\u002Fp>",{"large":52215},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":52217,"meta":52218,"component":52220,"responsiveStyles":52223},"builder-e2139186c2424c3fa418bf703ec0b752",{"previousId":52219},"builder-774e0f7bc6e343928eaf24ffe1192794",{"name":42848,"options":52221,"isRSC":130},{"image":52222,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F328ab4d8902940e1beeb972186a9ea7c",{"large":52224},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":52226,"properties":52227,"meta":52229,"component":52231,"responsiveStyles":52234},"builder-e9db0a24149544ff929c9641b0a77e79",{"id":52228},"show-your-badge",{"previousId":52230},"builder-fa3f71f4c57c4dfdaf406f93f1b5d5fe",{"name":42813,"options":52232,"isRSC":130},{"text":52233},"\u003Ch6>SHOW YOUR BADGE: UNLOCK EXCLUSIVE PERKS ACROSS SF\u003C\u002Fh6>\u003Cp>Did you know your badge is also your pass to special deals all across the city? With the \u003Cstrong>Show Your Badge\u003C\u002Fstrong> program, you can score discounts on food, drinks, shopping, and attractions simply by flashing your badge (or following the redemption instructions provided). \u003Cstrong>Note\u003C\u002Fstrong>: While you’ll need your badge handy to redeem these promotions, we recommend stowing it away once you leave the Moscone Center.\u003C\u002Fp>\u003Cp>Whether you’re planning a team dinner, sightseeing with colleagues, or sneaking in some solo exploring, your badge helps you make the most of San Francisco during INBOUND week. \u003Ca href=\"https:\u002F\u002Fwww.canva.com\u002Fdesign\u002FDAGv5WhHaQI\u002FOhqpkAfnljv5UMXwrmZNSw\u002Fview\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Check out all of the deals here\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>",{"large":52235},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":52237,"component":52238,"responsiveStyles":52240},"builder-514079dfdb114b31922e9c196430f698",{"name":42848,"options":52239,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":52241},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":52243,"component":52244},"builder-996afab9650a4c36908b64406bd0cf75",{"name":42933,"options":52245,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":52247,"@type":118,"tagName":174,"properties":52248,"responsiveStyles":52249},"builder-pixel-spkaf8llxpe",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":52250},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":52252},{"path":66,"query":52253},{},{},1775597259755,1755536882690,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fall-of-the-extra-inbound-events-you-need-to-know-about","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff96a4d25ce044839ad53549abf7adf50",[],{"winningTest":130,"hasLinks":13,"componentsUsed":52261,"lastPreviewUrl":52262,"originalContentId":51410,"kind":74,"hasAutosaves":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fall-of-the-extra-inbound-events-you-need-to-know-about?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=b0e15a7e7b8f4b168976d21e35bc04b5&builder.overrides.b0e15a7e7b8f4b168976d21e35bc04b5=b0e15a7e7b8f4b168976d21e35bc04b5&builder.options.locale=Default",{"createdDate":52264,"id":52265,"name":52266,"modelId":42782,"published":100,"query":52267,"data":52270,"variations":52355,"lastUpdated":52356,"firstPublished":52357,"previewUrl":52358,"testRatio":141,"screenshot":52359,"createdBy":190,"lastUpdatedBy":189,"folders":52360,"meta":52361,"rev":45748},1755086100816,"856fe58ab5ce4e6ea5a2c07d7bdba088","How to Watch the HubSpot Spotlight Live From Anywhere",[52268],{"@type":103,"property":104,"operator":105,"value":52269},"\u002Fblog\u002Fhow-to-watch-the-hubspot-spotlight-livestream-from-anywhere",{"image":52271,"excerpt":52272,"themeId":13,"environment":42800,"tags":52273,"author":52275,"imageAltText":52276,"datePublished":52277,"description":52278,"category":48379,"title":52279,"blocks":52280,"url":52269,"state":52352},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fab595af868884069b5e22502d74dc341","Every year, INBOUND delivers big on ideas, innovation, and conversations that shape what’s next in the business, tech, and AI. At the center of it all is HubSpot Spotlight: our biggest product moment of the year (and the only INBOUND 2025 session that will be livestreamed). \n\nNo matter where you're tuning in from across the globe, this is your front-row seat to the future of HubSpot.\n\nSubscribe to HubSpot’s YouTube channel now and sign up for livestream notifications.",[52274],"livestream",{"@type":72,"id":42805,"model":42806},"INBOUND livestream",1755489600000,"Don’t miss the HubSpot Spotlight livestream at INBOUND 2025. Tune in Sept 3 at 9:30 AM PT to hear Yamini Rangan and Karen Ng unveil new AI-powered product updates.","How to Watch the HubSpot Spotlight Livestream From Anywhere",[52281,52290,52301,52310,52319,52328,52335,52341,52347],{"@type":118,"@version":119,"id":52282,"meta":52283,"component":52285,"responsiveStyles":52288},"builder-b546af9f72784ccd8ff3fdb47111c4f9",{"previousId":52284},"builder-2ed486f60f5d44d9bdcaf893e1687b57",{"name":42813,"options":52286,"isRSC":130},{"text":52287},"\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Every year, INBOUND delivers big on ideas, innovation, and conversations that shape what’s next in business, tech, and AI. At the center of it all is \u003Cb>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec3JP90WvyadsKrr\" target=\"_blank\">HubSpot Spotlight\u003C\u002Fa>\u003C\u002Fb>: our biggest product moment of the year (and the only INBOUND 2025 session that will be livestreamed). \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">No matter where you're tuning in from across the globe, this is your front-row seat to the future of HubSpot.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Subscribe to HubSpot’s YouTube channel now and sign up for notifications when the livestream kicks off on \u003Cstrong>September 3 at 9:30 AM PT\u003C\u002Fstrong>. \u003C\u002Fspan>\u003C\u002Fp>",{"large":52289},{"lineHeight":42818,"height":42819,"paddingBottom":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":52291,"meta":52292,"component":52294,"responsiveStyles":52297},"builder-337040e8005f497da7a088419f9bd500",{"previousId":52293},"builder-3f37251709e14767a3db8559adf72d02",{"name":43030,"options":52295,"isRSC":130},{"code":52296,"scriptsClientOnly":13},"\u003C!--HubSpot Call-to-Action Code -->\u003Cspan class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-1fda769e-351f-485c-aa8d-a1589a4989dc\">\u003Cspan class=\"hs-cta-node hs-cta-1fda769e-351f-485c-aa8d-a1589a4989dc\" id=\"hs-cta-1fda769e-351f-485c-aa8d-a1589a4989dc\">\u003C!--[if lte IE 8]>\u003Cdiv id=\"hs-cta-ie-element\">\u003C\u002Fdiv>\u003C![endif]-->\u003Ca href=\"https:\u002F\u002Fcta-redirect.hubspot.com\u002Fcta\u002Fredirect\u002F146726\u002F1fda769e-351f-485c-aa8d-a1589a4989dc\" target=\"_blank\" rel=\"noopener\">\u003Cimg class=\"hs-cta-img\" id=\"hs-cta-img-1fda769e-351f-485c-aa8d-a1589a4989dc\" style=\"border-width:0px;\" src=\"https:\u002F\u002Fno-cache.hubspot.com\u002Fcta\u002Fdefault\u002F146726\u002F1fda769e-351f-485c-aa8d-a1589a4989dc.png\"  alt=\"Subscribe\"\u002F>\u003C\u002Fa>\u003C\u002Fspan>\u003Cscript charset=\"utf-8\" src=\"https:\u002F\u002Fjs.hscta.net\u002Fcta\u002Fcurrent.js\">\u003C\u002Fscript>\u003Cscript type=\"text\u002Fjavascript\"> hbspt.cta.load(146726, '1fda769e-351f-485c-aa8d-a1589a4989dc', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); \u003C\u002Fscript>\u003C\u002Fspan>\u003C!-- end HubSpot Call-to-Action Code -->",{"large":52298},{"marginLeft":52299,"marginRight":42819,"paddingRight":52300,"paddingLeft":43146,"marginBottom":43146},"80px","60px",{"@type":118,"@version":119,"id":52302,"meta":52303,"component":52305,"responsiveStyles":52308},"builder-ce620ea104494e2db9eeb989c2904069",{"previousId":52304},"builder-977bf23800f144a580c16d29f818700a",{"name":42813,"options":52306,"isRSC":130},{"text":52307},"\u003Ch6>WHAT IS HUBSPOT SPOTLIGHT? \u003C\u002Fh6>\u003Cp>Mark your calendar for September 3 at 9:30 AM PT. That’s when HubSpot’s most anticipated keynote goes live from the INBOUND Main Stage. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit;\">Join \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec3JP90WvyadsKrr?drawer=\u002Fspeakers\u002FrecyFTM6wIZiMq4S7\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"background-color: rgba(34, 25, 77, 0);\">\u003Cstrong>Yamini Rangan\u003C\u002Fstrong>\u003C\u002Fa>\u003Cspan style=\"color: inherit; background-color: rgba(34, 25, 77, 0);\"> \u003C\u002Fspan>\u003Cspan style=\"color: inherit;\">(CEO) and \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec3JP90WvyadsKrr?drawer=\u002Fspeakers\u002Frecl2csM18RXfHonh\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"background-color: rgba(34, 25, 77, 0);\">\u003Cstrong>Karen Ng\u003C\u002Fstrong>\u003C\u002Fa>\u003Cspan style=\"color: inherit; background-color: rgba(34, 25, 77, 0);\"> \u003C\u002Fspan>\u003Cspan style=\"color: inherit;\">(EVP of Product) as they unveil brand-new product updates, AI innovations, and powerful tools designed to help you connect, grow, and scale—all in one unified customer platform. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>From next-gen AI capabilities to reimagined workflows, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec3JP90WvyadsKrr\" rel=\"noopener noreferrer\" target=\"_blank\">HubSpot Spotlight\u003C\u002Fa> is where we show you what’s next and how it can transform the way you work. It's designed for anyone who’s ready to grow better with the latest in tech and strategy, from marketers, sales leaders, customer success teams, product builders, founders, and execs. \u003C\u002Fp>\u003Cp>\u003Cstrong>How to Watch the Livestream\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The HubSpot Spotlight is streaming live and free across multiple platforms. Here’s where you can tune in:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Flive\u002FrmMoKSjsmKs\" rel=\"noopener noreferrer\" target=\"_blank\">HubSpot’s YouTube Channel\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fevents\u002F7363557589772640258\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">HubSpot’s LinkedIn Community\u003C\u002Fa>\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fx.com\u002FHubSpot\" rel=\"noopener noreferrer\" target=\"_blank\">HubSpot’s X (Twitter) Channel\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro tip\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Flive\u002FrmMoKSjsmKs\" rel=\"noopener noreferrer\" target=\"_blank\">Subscribe\u003C\u002Fa> to HubSpot's YouTube channel and sign up for notifications so you’re ready the moment we go live.\u003C\u002Fp>",{"large":52309},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":52311,"meta":52312,"component":52314,"responsiveStyles":52317},"builder-2b9fe2a8bbb24f88a8e07aca189063f0",{"previousId":52313},"builder-870411c119dd4390b53f969c4e86cd4f",{"name":42848,"options":52315,"isRSC":130},{"image":52316,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572,"sizes":51432},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F984f0f1442e642d9875516c1813de584",{"large":52318},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42858,"marginBottom":43146},{"@type":118,"@version":119,"id":52320,"meta":52321,"component":52323,"responsiveStyles":52326},"builder-01f45901982a46238c7bed91b4aeae34",{"previousId":52322},"builder-338f8c82ecbc4ea9aade6bc48472574a",{"name":42813,"options":52324,"isRSC":130},{"text":52325},"\u003Ch6>INBOUND 2025 ON-DEMAND OPTIONS\u003C\u002Fh6>\u003Cp>We get it. Time zones, meetings, and life happen. If you miss the livestream, you can still catch every announcement and insight from \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec3JP90WvyadsKrr\" target=\"_blank\">HubSpot Spotlight\u003C\u002Fa> on your own time.\u003C\u002Fp>\u003Cp>The full session will be available on-demand within 48 hours on \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Flive\u002FrmMoKSjsmKs\" target=\"_blank\">HubSpot’s YouTube Channel\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cspan style=\"font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem;\">And that’s just the beginning. In the weeks following INBOUND, 30+ additional sessions will be available on-demand (for free), featuring expert insights on marketing, sales, customer success, AI, and more. Look for the camera icon and ‘On Demand’ tag on the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\">agenda\u003C\u002Fa> to see which sessions will be available post-event.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>",{"large":52327},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":52329,"component":52330,"responsiveStyles":52333},"builder-b67b36128beb45f99f55187f41d3493b",{"name":42813,"options":52331,"isRSC":128},{"text":52332},"\u003Ch6>GET READY TO WATCH THE HUBSPOT SPOTLIGHT LIVESTREAM\u003C\u002Fh6>\u003Cp>Before September 3, take a few quick steps to make sure you’re set:\u003C\u002Fp>\u003Cp>✔️ \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Flive\u002FrmMoKSjsmKs\" target=\"_blank\">Subscribe\u003C\u002Fa> to the HubSpot YouTube Channel and sign up for notifications.\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">✔️ Share the platform livestream links above with your colleagues and team.\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">✔️ Set your reminder: September 3 at 9:30 AM PT.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>This is your chance to be part of INBOUND 2025 from wherever you are.\u003C\u002Fp>",{"large":52334},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":52336,"component":52337,"responsiveStyles":52339},"builder-63703ea8d2ae474d8dd8c837e97b1f18",{"name":42848,"options":52338,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":52340},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":52342,"meta":52343,"component":52345},"builder-37e4f2e894a04f82980b03d820dfcd49",{"previousId":52344},"builder-b415ce2510c54689a9ab33cdca9c7a57",{"name":42933,"options":52346,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":52348,"@type":118,"tagName":174,"properties":52349,"responsiveStyles":52350},"builder-pixel-g1sv1px8rp9",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":52351},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":52353},{"path":66,"query":52354},{},{},1775594304365,1755087236711,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-watch-the-hubspot-spotlight-livestream-from-anywhere","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc2b49ebb61a34d2188e62d888cc1ac0c",[],{"winningTest":130,"lastPreviewUrl":52362,"kind":74,"componentsUsed":52363,"hasLinks":13,"originalContentId":52364,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-watch-the-hubspot-spotlight-livestream-from-anywhere?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=856fe58ab5ce4e6ea5a2c07d7bdba088&builder.overrides.856fe58ab5ce4e6ea5a2c07d7bdba088=856fe58ab5ce4e6ea5a2c07d7bdba088&builder.options.locale=Default",{"Hubspot Form Embed":141},"d691fdb42c1b4d66bbf9b17eb7d38534",{"createdDate":52366,"id":52367,"name":52368,"modelId":42782,"published":100,"meta":52369,"query":52372,"data":52375,"variations":52455,"lastUpdated":52456,"firstPublished":52457,"previewUrl":52458,"testRatio":141,"screenshot":52459,"createdBy":190,"lastUpdatedBy":190,"folders":52460,"rev":45748},1755107257302,"289150915cbd4d0bb5fba9cb6c5fde0f","How to Do INBOUND Solo 2",{"hasLinks":13,"originalContentId":52370,"lastPreviewUrl":52371,"kind":74,"winningTest":130},"0e677ed00ae04b4c961700228e8523ee","https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-do-inbound-solo?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=289150915cbd4d0bb5fba9cb6c5fde0f&builder.overrides.289150915cbd4d0bb5fba9cb6c5fde0f=289150915cbd4d0bb5fba9cb6c5fde0f&builder.options.locale=Default",[52373],{"@type":103,"property":104,"operator":105,"value":52374},"\u002Fblog\u002Fhow-to-do-inbound-solo",{"relatedPosts":52376,"tags":52383,"imageAltText":52384,"author":52385,"title":52386,"image":52387,"description":52388,"category":48379,"environment":42800,"excerpt":52389,"themeId":13,"datePublished":52390,"blocks":52391,"url":52374,"state":52452},[52377,52379,52381],{"post":52378},{"@type":72,"id":51410,"model":112},{"post":52380},{"@type":72,"id":51862,"model":112},{"post":52382},{"@type":72,"id":51865,"model":112},[51401,51402],"INBOUND attendee",{"@type":72,"id":42805,"model":42806},"How to Do INBOUND Solo","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8a141df89d7e4a1c9fe760ce59c79106","A guide for attending INBOUND solo with tips for networking and making the most of your experience","So, you’re heading to INBOUND solo? Whether it’s your first time attending or you’re tenth, going it alone can be a game-changer for your professional journey.\n\nTraveling to San Francisco by yourself is an opportunity to experience INBOUND in a way that’s completely tailored to you—but we get it, flying solo can be a little daunting, so we’re offering some tips and resources to help you connect, learn, and thrive on your own.",1755230400000,[52392,52401,52410,52419,52428,52438,52447],{"@type":118,"@version":119,"id":52393,"meta":52394,"component":52396,"responsiveStyles":52399},"builder-55f419f0655b47fd82aaa2becc8e0066",{"previousId":52395},"builder-476283a610444b5b8c628dae54c04a94",{"name":42813,"options":52397,"isRSC":130},{"text":52398},"\u003Cp>So, you’re heading to INBOUND solo? Whether it’s your \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fa-first-timers-guide-to-attending-inbound\" rel=\"noopener noreferrer\" target=\"_blank\">first time attending\u003C\u002Fa> or you’re tenth, going at it alone can be a game-changer for your professional journey.\u003C\u002Fp>\u003Cp>Traveling to San Francisco by yourself is an opportunity to experience INBOUND in a way that’s completely tailored to you—but we get it, flying solo can be a little daunting, so we’re offering some tips and resources to help you connect, learn, and thrive on your own.\u003C\u002Fp>",{"large":52400},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":52402,"meta":52403,"component":52405,"responsiveStyles":52408},"builder-50059576d4c74348b4ef90563405ff09",{"previousId":52404},"builder-823a3945f7f74dfdbc88ce3259dab495",{"name":42813,"options":52406,"isRSC":130},{"text":52407},"\u003Ch6>THE PRE-EVENT PREP\u003C\u002Fh6>\u003Cp>\u003Cstrong>Plan your schedule with purpose.\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fyour-guide-to-the-inbound-mobile-app\" rel=\"noopener noreferrer\" target=\"_blank\">Start by downloading the mobile app\u003C\u002Fa> if you haven’t already and begin curating your must-attend sessions. Search for topics that align with your personal growth, networking, and skills development goals so that you’ll hit the ground running with a clear agenda that you’re excited about.\u003C\u002Fp>\u003Cp>\u003Cstrong>Join the INBOUND community early\u003C\u002Fstrong> — in the mobile app, start searching for new connections and initiate 1:1 conversations to get the conversation going before INBOUND even begins. Also, join the \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fevents\u002Finbound20257336015268944523264\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn Event\u003C\u002Fa> and introduce yourself to other attendees. Drop a comment and start forming new connections!\u003C\u002Fp>\u003Cp>\u003Cstrong>Let your network know you'll be there. \u003C\u002Fstrong>We created \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Finbound_inbound25-activity-7352021595667714049-pVLi?utm_source=share&utm_medium=member_desktop&rcm=ACoAACRv6BUBBYjWBG8B9A9CoRgPX_mjKBOoVtU\" rel=\"noopener noreferrer\" target=\"_blank\">Limited Edition Canva Templates\u003C\u002Fa> to let everyone know you'll be in San Fransisco with us this September. Who knows? Maybe you can schedule a meet-up with someone who's already in your network!\u003C\u002Fp>\u003Cp>\u003Cstrong>Pack strategically\u003C\u002Fstrong> and don’t forget the essentials like portable chargers, snacks, and comfortable shoes. Need some packing inspo? Check out \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-pack-for-inbound-2025-according-to-your-zodiac-sign\" rel=\"noopener noreferrer\" target=\"_blank\">How to Pack for INBOUND 2025 According to Your Zodiac Sign\u003C\u002Fa> for some cosmic guidance on what to bring.\u003C\u002Fp>",{"large":52409},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":52411,"meta":52412,"component":52414,"responsiveStyles":52417},"builder-9357201a3c19473bb0627148469a7d2f",{"previousId":52413},"builder-04076f40a2e0408589715b0c84274f2f",{"name":42848,"options":52415,"isRSC":130},{"image":52416,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":51170,"lockAspectRatio":13,"height":26827,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9afb0cddd09c40889b30b99d0b80fb42",{"large":52418},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":52420,"meta":52421,"component":52423,"responsiveStyles":52426},"builder-d241802eb47e48a7a0e9db1d4b32560f",{"previousId":52422},"builder-815336e0c7b24a46add001c8f506fd4d",{"name":42813,"options":52424,"isRSC":130},{"text":52425},"\u003Ch6>MAXIMIZE OPPORTUNITIES TO CONNECT\u003C\u002Fh6>\u003Cp>Networking solo can be intimidating, but it’s also incredibly rewarding. Leverage \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions?tags=recoJLlP1nyQ82rje\" rel=\"noopener noreferrer\" target=\"_blank\">Meetups\u003C\u002Fa> for organic connections. If you’re attending smaller breakout sessions, use that as an opportunity to chat about common interest topics and takeaways from the session.\u003C\u002Fp>\u003Cp>\u003Cstrong>Schedule some Braindates (NEW!) \u003C\u002Fstrong> — As the newest INBOUND networking experience, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fyour-guide-to-the-inbound-mobile-app\u002F#braindate\" rel=\"noopener noreferrer\" target=\"_blank\">Braindates\u003C\u002Fa> are your matchmakers that help start conversations around topics you care about. Use the mobile app to host your own discussion topic or browse others, and start scheduling those 1:1's and group discussions before you arrive in SF.\u003C\u002Fp>\u003Cp>\u003Cstrong>Flex your creative muscles at Spark Studios (NEW!)\u003C\u002Fstrong>  — Search for \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\" rel=\"noopener noreferrer\" target=\"_blank\">\"Spark Studio\"\u003C\u002Fa> in the agenda. Explore fresh ideas and connect with new faces at these fast-paced sessions designed to take your creativity to new heights. \u003Cem>Availability is limited - reserve your spot today! \u003C\u002Fem>\u003C\u002Fp>\u003Cp>\u003Cstrong>When lunchtime rolls around, don’t retreat to your own space\u003C\u002Fstrong> — take advantage of the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhats-for-lunch-at-inbound-2025-your-guide-for-what-to-eat-and-where-to-find-it\" rel=\"noopener noreferrer\" target=\"_blank\">food trucks and tents\u003C\u002Fa> in the open setting at Yerba Buena Gardens, abd sit at a table with other attendees and introduce yourself! Be open to spontaneity and embrace the freedom to wander, explore, and pivot without needing group consensus.\u003C\u002Fp>\u003Cp>\u003Cstrong>Use social media as a networking tool\u003C\u002Fstrong>. Live-post about your favorite sessions and takeaways using event hashtags (#INBOUND25) and engage with speakers and attendees on different channels.\u003C\u002Fp>\u003Cp>From Meetups to hidden networking gems, you’ll find plenty of opportunities to build relationships that last. Get more of our networking tips \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fnetworking-at-inbound-how-to-connect-like-a-pro\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>.\u003C\u002Fp>",{"large":52427},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":52429,"meta":52430,"component":52432,"responsiveStyles":52436},"builder-f445d597434f470bbf52d8a2fedcd334",{"previousId":52431},"builder-41730e18a5c94d9198e83b94a3ae0a10",{"name":42848,"options":52433,"isRSC":130},{"image":52434,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":51170,"lockAspectRatio":13,"height":52435,"width":9572,"sizes":51432},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc15dc0e3cbe2412c8f0f5a7636840433",1334,{"large":52437},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":52439,"meta":52440,"component":52442,"responsiveStyles":52445},"builder-1a68762e1f804673b5fb1a630d243194",{"previousId":52441},"builder-f14555bd9f2f4b4eb987484150e0362a",{"name":42813,"options":52443,"isRSC":130},{"text":52444},"\u003Ch6>ENGAGE WITH SPONSOR BOOTHS\u003C\u002Fh6>\u003Cp>Although the swag is always a plus, sponsor booths at INBOUND are so much more than a spot to pick up freebies. Approach them with a strategic mindset—these are prime spots for valuable conversations. Engage with booth staff to learn about the latest tools and technologies that could benefit your work. They’re also a great place to meet other attendees who are exploring the booths. You can \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F312-connecting-with-sponsors\" rel=\"noopener noreferrer\" target=\"_blank\">search for sponsors in the mobile app\u003C\u002Fa> ahead of time to see planned activations, giveaways, and other special experiences. \u003C\u002Fp>\u003Cp>Also, drop into the brand-new \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbuild-a-better-tech-stack-dont-miss-this-new-stage-at-inbound-2025\" rel=\"noopener noreferrer\" target=\"_blank\">Tech Stack Showcase\u003C\u002Fa> for quick live demos, real-life use cases, and real-time Q&A opportunities with experts. If you love discovering new tools and exploring what's possible without the pressure, this is the place for you.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch6>SOCIAL EVENTS\u003C\u002Fh6>\u003Cp>Throughout INBOUND, there will be plenty of after hours dinners, receptions, and social events that are perfect for meeting new faces and continuing the conversation with people you’ve met throughout each day.\u003C\u002Fp>\u003Cp>Going solo at INBOUND is an opportunity for growth, new connections, inspiration. With these tips and resources you can maximize your experience and thrive at INBOUND on your own.\u003C\u002Fp>",{"large":52446},{"lineHeight":42818,"height":42819},{"id":52448,"@type":118,"tagName":174,"properties":52449,"responsiveStyles":52450},"builder-pixel-7u2few18a7f",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":52451},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":52453},{"path":66,"query":52454},{},{},1755712762675,1755109073833,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-do-inbound-solo","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1f8279dd84dc43dc947294825410ff31",[],{"createdDate":52462,"id":52463,"name":52464,"modelId":42782,"published":100,"meta":52465,"query":52468,"data":52471,"variations":52592,"lastUpdated":52593,"firstPublished":52594,"previewUrl":52595,"testRatio":141,"screenshot":52596,"createdBy":190,"lastUpdatedBy":190,"folders":52597,"rev":45748},1755104948366,"246e2b48f9b346d2bf59e7081be9e78b","A First Timer's Guide to Attending INBOUND",{"kind":74,"hasLinks":128,"originalContentId":52466,"winningTest":130,"lastPreviewUrl":52467},"7a38c45a7b754a499996a851d800c50d","https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fa-first-timers-guide-to-attending-inbound?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=246e2b48f9b346d2bf59e7081be9e78b&builder.overrides.246e2b48f9b346d2bf59e7081be9e78b=246e2b48f9b346d2bf59e7081be9e78b&builder.options.locale=Default",[52469],{"@type":103,"property":104,"operator":105,"value":52470},"\u002Fblog\u002Fa-first-timers-guide-to-attending-inbound",{"category":48379,"image":52472,"datePublished":52473,"tags":52474,"title":52475,"description":52476,"imageAltText":52477,"environment":42800,"relatedPosts":52478,"themeId":13,"excerpt":52486,"author":52487,"blocks":52488,"url":52470,"state":52589},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0666bed2fb3a41ec8c125a048c8d7073",1755144000000,[51401,51402],"A First Timer's Guide to Attending INBOUND ","A guide to attending INBOUND for the first time, complete with resources and tips for attendees.","INBOUND show floor",[52479,52481,52484],{"post":52480},{"@type":72,"id":52370,"model":112},{"post":52482},{"@type":72,"id":52483,"model":112},"e4df0a2a12e54f5ba2dfc6bc762b9ce2",{"post":52485},{"@type":72,"id":51410,"model":112},"Welcome to your first INBOUND! Get ready for three days of high-energy sessions, game-changing insights, unique networking opportunities and so much more. Whether you’re focused on building out your expertise in marketing, sales, customer success, RevOps, or AI, INBOUND has something for everyone and we’re here to help you navigate your first time at INBOUND like a seasoned pro.",{"@type":72,"id":42805,"model":42806},[52489,52498,52507,52516,52525,52534,52543,52552,52561,52574,52584],{"@type":118,"@version":119,"id":52490,"meta":52491,"component":52493,"responsiveStyles":52496},"builder-c3da5cf8cc034958842b127bca2fee56",{"previousId":52492},"builder-913881ada0424bb5a582cdf7045bda0e",{"name":42813,"options":52494,"isRSC":130},{"text":52495},"\u003Cp>Welcome to your first INBOUND! Get ready for three days of high-energy sessions, game-changing insights, unique networking opportunities and so much more. Whether you’re focused on building out your expertise in marketing, sales, customer success, RevOps, or AI, INBOUND has something for everyone and we’re here to help you navigate your first time at INBOUND like a seasoned pro. \u003C\u002Fp>",{"large":52497},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":52499,"meta":52500,"component":52502,"responsiveStyles":52505},"builder-1fd6a630779841feb930f624d96cfcd3",{"previousId":52501},"builder-aa7c257d9e5d4f68ac10256f37582cf7",{"name":42813,"options":52503,"isRSC":130},{"text":52504},"\u003Ch6>BUILD YOUR GAME PLAN\u003C\u002Fh6>\u003Cp>To make the most out of INBOUND, start by setting yourself up for success before the event even begins. Here’s how to lay the groundwork.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Pack with Purpose\u003C\u002Fstrong>: Not sure what to bring with you? From comfortable shoes to protein-rich snacks and tech accessories, check out \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-pack-for-inbound-2025-according-to-your-zodiac-sign\" rel=\"noopener noreferrer\" target=\"_blank\">How to Pack for INBOUND 2025 According to Your Zodiac Sign\u003C\u002Fa> for some fun ideas and tips before you head to San Fransisco.\u003C\u002Fli>\u003Cli>\u003Cstrong>Customize Your Agenda\u003C\u002Fstrong>: Consider the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fyour-guide-to-the-inbound-mobile-app\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">INBOUND app\u003C\u002Fa> your trusty event sidekick. Use our brand-new \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fplan-smarter-with-inbounds-new-ai-agenda-assistant\" rel=\"noopener noreferrer\" target=\"_blank\">AI Agenda Assistant\u003C\u002Fa> to help craft your ideal schedule, navigate the venue, and connect with other attendees. As you plan out your days, make sure you’re mixing things up—leave space for those unstructured and spontaneous moments.\u003C\u002Fli>\u003Cli>\u003Cstrong>Join the Conversation Early\u003C\u002Fstrong>: You don’t have to wait until you’re onsite to start making connections. Jump into pre-event chats on social media, start connecting 1:1 with other attendees in the mobile app, and join the \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fevents\u002Finbound20257336015268944523264\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn Event\u003C\u002Fa> to introduce yourself and start forming new connections. You’ll hit the ground running with a few friendly faces already in your network. \u003C\u002Fli>\u003Cli>\u003Cstrong>Let Your Network Know You'll Be There: \u003C\u002Fstrong>We created \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Finbound_inbound25-activity-7352021595667714049-pVLi?utm_source=share&utm_medium=member_desktop&rcm=ACoAACRv6BUBBYjWBG8B9A9CoRgPX_mjKBOoVtU\" rel=\"noopener noreferrer\" target=\"_blank\">Limited Edition Canva Templates\u003C\u002Fa> to let everyone know you'll be at INBOUND this September. Who knows? Maybe someone who's already in your network will be there as well!\u003C\u002Fli>\u003Cli>\u003Cstrong>Plan for a Smooth Start\u003C\u002Fstrong>: Your first mission when you arrive onsite? Badge pickup. In order to enjoy all things INBOUND you’ll need to grab your badge at Moscone Center. Our tip? Head over early to beat the lines so you can jump right into the action. \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F327-registering-and-badge-pickup\" rel=\"noopener noreferrer\" target=\"_blank\">View badge pickup hours here. \u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro tip\u003C\u002Fstrong>: as tempting as it will be to grab a coffee on your way into Moscone Center, avoid the morning rush and get your coffee at INBOUND! There will be plenty of coffee stations throughout Moscone Center to keep you caffeinated throughout the day.\u003C\u002Fp>",{"large":52506},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":52508,"meta":52509,"component":52511,"responsiveStyles":52514},"builder-4f3623b186c14ebcb4c0b1a3193fba2a",{"previousId":52510},"builder-82b472cb884647808e0bfe711a3f8d91",{"name":42848,"options":52512,"isRSC":130},{"image":52513,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":51170,"lockAspectRatio":13,"height":26827,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F97575824960e4db79943295f219b010e",{"large":52515},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":52517,"meta":52518,"component":52520,"responsiveStyles":52523},"builder-58bb63ca5e0b40298f84535f0f9b9042",{"previousId":52519},"builder-d6d8439ee6b946f58f028c3c9be6a1cf",{"name":42813,"options":52521,"isRSC":130},{"text":52522},"\u003Ch6>NAVIGATING THE EVENT\u003C\u002Fh6>\u003Cp>Once you walk onto the event floor, it’s all about making the most of your experience. From sessions and Meetups to networking and beyond, here are our top tips.\u003C\u002Fp>\u003Cp>\u003Cstrong>Balance Out Your Sessions\u003C\u002Fstrong>: INBOUND’s schedule is packed and there’s no way to see it all (trust us). Prioritize your must-attend sessions but remember to mix up the formats—Main Stage sessions, Deep Dives and breakouts, Spotlight Product Demos, and more—to get a holistic experience and keep your energy levels up.\u003C\u002Fp>\u003Cp>Don’t pack your schedule too tightly, you’ll need time to process all those insights and learnings!\u003C\u002Fp>\u003Cp>\u003Cstrong>Build Impactful Relationships\u003C\u002Fstrong>: INBOUND isn’t just about what you learn, but who you meet. Our \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fyour-guide-to-the-inbound-mobile-app\u002F#networking\" rel=\"noopener noreferrer\" target=\"_blank\">mobile app’s networking tools\u003C\u002Fa> make it easy to set up 1:1’s and add notes to any contact. Make sure to schedule a few \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fyour-guide-to-the-inbound-mobile-app\u002F#braindate\" rel=\"noopener noreferrer\" target=\"_blank\">Braindates\u003C\u002Fa> (NEW!) where you’ll connect with other attendees via peer-led chats based on shared interest and expertise. \u003C\u002Fp>\u003Cp>\u003Cstrong>Recharge and Refuel\u003C\u002Fstrong>: Schedule time to take a breather from the action. Need a break? Stop by The Quiet Spot to chill between sessions, skim your work emails, and charge your electronics. For a little vitamin D break, pop outside to Yerba Buena Gardens for lunch and soak in some sunshine and fresh air before diving back in.\u003C\u002Fp>",{"large":52524},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":52526,"meta":52527,"component":52529,"responsiveStyles":52532},"builder-5ad4654e96ae4c9bab46ccba9e519c3a",{"previousId":52528},"builder-0bc8dd77270943359bef68723fe7a521",{"name":42848,"options":52530,"isRSC":130},{"image":52531,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":51170,"lockAspectRatio":13,"height":52435,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa3cd4f2b3c12483892c68b11a6e2052c",{"large":52533},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":52535,"meta":52536,"component":52538,"responsiveStyles":52541},"builder-877e5f61c0824c768ba34c91c35a5466",{"previousId":52537},"builder-f9c0667ebe2a46048699c89973526aac",{"name":42813,"options":52539,"isRSC":130},{"text":52540},"\u003Ch6>SOAK UP THE VIBES\u003C\u002Fh6>\u003Cp>You’re here to learn, grow, and connect…but you’re also here to have some fun! From onsite activations to after hours events, make sure you experience everything INBOUND has to offer.\u003C\u002Fp>\u003Cp>\u003Cstrong>Interact with Sponsors and Speakers\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Don’t miss the chance to chat with sponsors—they’re not just vendors, but industry experts. And if a speaker has really inspired you or shared amazing insights, stick around after their session to introduce yourself. Those conversions can be just as impactful as the sessions themselves.\u003C\u002Fp>\u003Cp>\u003Cstrong>Enjoy the After Hours Events\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When the sessions wrap, the evening festivities begin. You won't want to miss \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frecwzt8axboXUStOE\" rel=\"noopener noreferrer\" target=\"_blank\">INBOUND After Hours\u003C\u002Fa> after programming wraps on Thursday, Sept. 4th for an exclusive comedy set from SNL writer and comedian, Colin Jost. \u003C\u002Fp>\u003Cp>From happy hours and dinners to receptions and more, there will be a full lineup of extra events beyond Moscone Center. These are perfect opportunities to network in a more relaxed setting.\u003C\u002Fp>\u003Cp>\u003Cstrong>Capture and Share Your Experience\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>There will be plenty of photo ops throughout the event spaces. Document your experience and share on social with #INBOUND25. It’s a great way to connect with other attendees and keep the conversation going after each day ends.\u003C\u002Fp>",{"large":52542},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":52544,"meta":52545,"component":52547,"responsiveStyles":52550},"builder-7dc5e3909d7947af8f2c197b8de63ffc",{"previousId":52546},"builder-eeb3245675aa4beaaccc3c032507ef01",{"name":42813,"options":52548,"isRSC":130},{"text":52549},"\u003Ch6>WHAT TO DO POST-INBOUND\u003C\u002Fh6>\u003Cp>The event might be over, but now it’s time to make the most of your learnings. Keep the momentum going and make sure your experience continues to pay off long after you’ve left SF.\u003C\u002Fp>\u003Cp>\u003Cstrong>Review and Reflect\u003C\u002Fstrong>: Take time to go through your notes and session takeaways while they’re still fresh in your mind. Think about how these new insights can be applied to your role and make a plan of action to share these with your team.\u003C\u002Fp>\u003Cp>\u003Cstrong>Follow Up with Connections\u003C\u002Fstrong>: You’ve likely met a ton of new people—now keep the conversations going! Revisit your saved Klik connections and send personalized follow-ups to your new contacts. Consider scheduling virtual or in-person catch-ups to continue the collaboration. \u003C\u002Fp>",{"large":52551},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":52553,"meta":52554,"component":52556,"responsiveStyles":52559},"builder-f4d2375262d049f899f3b9cd9034904a",{"previousId":52555},"builder-089bab66c73c482ea0037efb90e52d3f",{"name":42813,"options":52557,"isRSC":130},{"text":52558},"\u003Ch6>DAY IN THE LIFE\u003C\u002Fh6>\u003Cp>Want a sneak peek at what to expect when you attend INBOUND? Watch below for what a day in the life at INBOUND looks like and get ready for an epic, limited-edition time in San Francisco.\u003C\u002Fp>",{"large":52560},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"tagName":48752,"id":52562,"properties":52563,"linkUrl":52564,"meta":52565,"component":52567,"responsiveStyles":52572},"builder-1652d4321ae44e7e843be4c64c78950a",{"href":52564,"target":49355},"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN23_Sell%20Your%20Boss_Day%20in%20the%20Life.mp4",{"previousId":52566},"builder-85f5ad36afc0409398d5afdae4073b09",{"name":42848,"options":52568,"isRSC":130},{"image":52569,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52570,"lockAspectRatio":13,"height":3094,"width":52571,"sizes":51432},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Ffile\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fcff5474791ba4ca6bf8d4ac4620e32ef",0.5,600,{"large":52573},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"paddingTop":42821,"paddingBottom":43146,"cursor":48761,"pointerEvents":42819,"display":152},{"@type":118,"@version":119,"id":52575,"meta":52576,"component":52578,"responsiveStyles":52581},"builder-77a26576e1b74adbacdc01726224c5f9",{"previousId":52577},"builder-d43c3f75448f40cfa77e3146342f0ba3",{"name":52579,"options":52580,"isRSC":130},"Core:Section",{"maxWidth":43375,"lazyLoad":13},{"large":52582},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":52583},"100px",{"id":52585,"@type":118,"tagName":174,"properties":52586,"responsiveStyles":52587},"builder-pixel-bazw4wki4c",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":52588},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":52590},{"path":66,"query":52591},{},{},1755712380434,1755107149658,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fa-first-timers-guide-to-attending-inbound","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb857f0c5a48e44aa80b6bb03307c58a9",[],{"createdDate":52599,"id":52600,"name":52601,"modelId":42782,"published":100,"meta":52602,"query":52605,"data":52608,"variations":52666,"lastUpdated":52667,"firstPublished":52668,"previewUrl":52669,"testRatio":141,"screenshot":52670,"createdBy":50447,"lastUpdatedBy":190,"folders":52671,"rev":45748},1754498005666,"d6f9843703824c559000320ec3bfa79c","Are You a People Magnet or Intentional Connector? Take Our INBOUND 2025 Networking Personality Quiz!",{"kind":74,"hasLinks":13,"componentsUsed":52603,"lastPreviewUrl":52604},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fare-you-a-people-magnet-or-intentional-connector-take-our-inbound-2025-networking-personality-quiz?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d6f9843703824c559000320ec3bfa79c&builder.overrides.d6f9843703824c559000320ec3bfa79c=d6f9843703824c559000320ec3bfa79c&builder.options.locale=Default",[52606],{"@type":103,"property":104,"operator":105,"value":52607},"\u002Fblog\u002Fare-you-a-people-magnet-or-intentional-connector-take-our-inbound-2025-networking-personality-quiz",{"excerpt":52609,"description":52610,"category":48379,"image":52611,"datePublished":52612,"tags":52613,"environment":42800,"relatedPosts":52614,"title":52601,"author":52623,"themeId":13,"blocks":52624,"url":52607,"state":52663},"When it comes to networking at INBOUND, we all bring a little something different to the conversation (or the coffee bar line). Some of us are natural conversationalists, effortlessly engaging with anyone they meet. Others prefer a well-timed one-on-one, skipping the spotlight for meaningful connection.\nSo, which kind of networker are you?\n\nTake our “What’s Your Networking Personality?” quiz to find out.\nWhether you thrive in the buzz of a packed mixer or you’re the champion of the follow-up email, this quiz is here to decode your social superpowers and help you make the most of every handshake, chat, or LinkedIn request.\n\nAnd don’t worry: no matter your result, we’ve got tailored networking tips to help you make your mark at INBOUND 2025 (or anywhere else you’re building your empire).","Take the INBOUND 2025 Networking Personality quiz to find your best ways to network at INBOUND.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F44ca6fb78a3049e2ba53272ed7cafb0c",1754971200000,[43543,51402],[52615,52617,52620],{"post":52616},{"@type":72,"id":52483,"model":112},{"post":52618},{"@type":72,"id":52619,"model":112},"0adeb679ca704e289d9c950a1df1551d",{"post":52621},{"@type":72,"id":52622,"model":112},"a27b9eca346443968302edead841842b",{"@type":72,"id":42805,"model":42806},[52625,52632,52639,52646,52653,52658],{"@type":118,"@version":119,"id":52626,"component":52627,"responsiveStyles":52630},"builder-9f2433c3ce7f45c9ab4f5ce2716357c0",{"name":42813,"options":52628,"isRSC":130},{"text":52629},"\u003Cp>When it comes to networking at INBOUND, we all bring a little something different to the conversation (or the coffee bar line). Some of us are natural conversationalists, effortlessly engaging with anyone they meet. Others prefer a well-timed one-on-one, skipping the spotlight for meaningful connection.\u003C\u002Fp>\u003Cp>So, which kind of networker are you? T\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">ake our “What’s Your Networking Personality?” quiz to find out.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Whether you thrive in the buzz of a packed mixer or you’re the champion of the follow-up email, this quiz is here to decode your social superpowers and help you make the most of every handshake, chat, or LinkedIn request.\u003C\u002Fp>\u003Cp>And don’t worry: no matter your result, we’ve got tailored networking tips to help you make your mark at INBOUND 2025 (or anywhere else you’re building your empire).\u003C\u002Fp>",{"large":52631},{"position":154,"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":52633,"component":52634,"responsiveStyles":52637},"builder-b911ffd9faf542adbc21441205411aee",{"name":43030,"options":52635,"isRSC":130},{"code":52636,"scriptsClientOnly":13},"\u003Cdiv data-tf-live=\"01K203YBPN6GJC7X2VFVSN4SRY\">\u003C\u002Fdiv>\n\u003Cscript src=\"\u002F\u002Fembed.typeform.com\u002Fnext\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":52638},{"position":154},{"@type":118,"@version":119,"id":52640,"component":52641,"responsiveStyles":52644},"builder-04b0a921cdf3414fb89db4e0c773dbd2",{"name":42813,"options":52642,"isRSC":130},{"text":52643},"\u003Cp>\u003Cstrong>Found your style and want more networking tips? \u003C\u002Fstrong>Check out our \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fnetworking-at-inbound-how-to-connect-like-a-pro\" rel=\"noopener noreferrer\" target=\"_blank\">Networking Guide\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>and dive into Meetups & Braindates.\u003C\u002Fp>",{"large":52645},{"position":154,"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":52647,"meta":52648,"component":52649,"responsiveStyles":52651},"builder-fb9b41d5e98b46d4918bb81f05411981",{"previousId":50423},{"name":42848,"options":52650,"isRSC":130},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":52652},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":52654,"meta":52655,"component":52656},"builder-51b16db665b648e69c73fc3f08c1df65",{"previousId":50430},{"name":42933,"options":52657,"isRSC":130},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":52659,"@type":118,"tagName":174,"properties":52660,"responsiveStyles":52661},"builder-pixel-p5gz4bdyby",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":52662},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":52664},{"path":66,"query":52665},{},{},1755712452610,1754580023966,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fare-you-a-people-magnet-or-intentional-connector-take-our-inbound-2025-networking-personality-quiz","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Feccecc0f2f944d3490b51fffc27d8a81",[],{"createdDate":52673,"id":52483,"name":52674,"modelId":42782,"published":100,"meta":52675,"query":52679,"data":52682,"variations":53114,"lastUpdated":53115,"firstPublished":53116,"previewUrl":53117,"testRatio":141,"screenshot":53118,"createdBy":190,"lastUpdatedBy":190,"folders":53119,"rev":45748},1754590650422,"How to Pack for INBOUND 2025 According to Your Zodiac Sign",{"lastPreviewUrl":52676,"hasLinks":13,"winningTest":130,"originalContentId":52677,"kind":74,"componentsUsed":52678},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-pack-for-inbound-2025-according-to-your-zodiac-sign?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=e4df0a2a12e54f5ba2dfc6bc762b9ce2&builder.overrides.e4df0a2a12e54f5ba2dfc6bc762b9ce2=e4df0a2a12e54f5ba2dfc6bc762b9ce2&builder.options.locale=Default","e57612c8b42142f8a2c0af2dc5dd22bf",{"Hubspot Form Embed":141},[52680],{"@type":103,"property":104,"operator":105,"value":52681},"\u002Fblog\u002Fhow-to-pack-for-inbound-2025-according-to-your-zodiac-sign",{"title":52674,"datePublished":52683,"tags":52684,"description":52685,"author":52686,"imageAltText":66,"image":52687,"category":48379,"themeId":13,"excerpt":52688,"environment":42800,"blocks":52689,"url":52681,"state":53111},1754946000000,[51401,51402],"Heading to INBOUND 2025 in San Francisco? Discover what to pack based on your zodiac sign for a conference experience written in the stars.",{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F15aeb0e0700842e899a7026f7eb56315","Whether you believe in Mercury retrograde or just love a good personality quiz, we've got your cosmic conference prep covered. INBOUND 2025 is heading to San Francisco for the first time, and packing for three days of inspiration, networking, and breakthrough sessions requires some stellar planning.\n\nFrom early mornings at Moscone Center to those post-session networking adventures, your zodiac sign might just hold the key to your perfect INBOUND experience. ",[52690,52699,52708,52733,52741,52764,52771,52794,52801,52824,52833,52856,52865,52888,52896,52919,52926,52949,52956,52979,52986,53009,53016,53039,53048,53071,53078,53085,53092,53100,53106],{"@type":118,"@version":119,"id":52691,"meta":52692,"component":52694,"responsiveStyles":52697},"builder-dbf081dac318430b9946c3121b0b7e09",{"previousId":52693},"builder-c280d4cbf9dd44cb949a03916df6516c",{"name":42813,"options":52695,"isRSC":128},{"text":52696},"\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Whether you believe in Mercury retrograde or just love a good personality quiz, we've got your cosmic conference prep covered. INBOUND 2025 is heading to San Francisco for the first time, and packing for three days of inspiration, networking, and breakthrough sessions requires some stellar planning.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">From early mornings at Moscone Center to those post-session networking adventures, your zodiac sign might just hold the key to your perfect INBOUND experience. \u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>",{"large":52698},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":52700,"meta":52701,"component":52703,"responsiveStyles":52706},"builder-a46acb1e2d5043948a568443010bae8d",{"previousId":52702},"builder-cb9cf0bfc6b744628703591be2ca30de",{"name":42813,"options":52704,"isRSC":128},{"text":52705},"\u003Ch6>♈ ARIES (March 21 - April 19)\u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: You're the attendee who's already mapped out the fastest route between all stages and probably has strong opinions about which sessions are must-sees. While others are still figuring out their schedule, you're first in line for every Main Stage session, treating networking like a competitive sport (and winning). You've likely already connected with half the speaker lineup on LinkedIn and aren't shy about introducing yourself to anyone who looks interesting.\u003C\u002Fp>",{"large":52707},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":52709,"component":52710},"builder-979e59dd1ee340a3b133eef990b9fa16",{"name":42840,"options":52711,"isRSC":128},{"columns":52712,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[52713,52722],{"blocks":52714},[52715],{"@type":118,"@version":119,"id":52716,"component":52717,"responsiveStyles":52720},"builder-e1a4385ae25a436ba18b80ba09791de6",{"name":42813,"options":52718,"isRSC":130},{"text":52719},"\u003Cp>\u003Cstrong>Pack this:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Statement blazer or sharp jacket \u003C\u002Fstrong>for powerful first impressions\u003C\u002Fli>\u003Cli>\u003Cstrong>Comfortable shoes\u003C\u002Fstrong> because we know you'll literally be speed-walking between stages and sessions\u003C\u002Fli>\u003Cli>\u003Cstrong>Portable phone charger\u003C\u002Fstrong> to keep your devices juiced up between all that LinkedIn connecting\u003C\u002Fli>\u003Cli>\u003Cstrong>Foldable rain jacket\u003C\u002Fstrong> for those surprise SF rain showers to keep you dry without slowing you down\u003C\u002Fli>\u003Cli>\u003Cstrong>Protein bars and hydration tablets\u003C\u002Fstrong> to stay fueled throughout the day\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: Network hard, but remember to pace yourself; even fire signs need to recharge.\u003C\u002Fp>",{"large":52721},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42821},{"blocks":52723},[52724],{"@type":118,"@version":119,"id":52725,"component":52726,"responsiveStyles":52731},"builder-682fd3f15dc248099bda3b703486c642",{"name":42848,"options":52727,"isRSC":130},{"image":52728,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F34829937da2d41999295078acacb62ee",1.333,1440,{"large":52732},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":52734,"meta":52735,"component":52736,"responsiveStyles":52739},"builder-1c11f59a4564462494e2dcdcef55f264",{"previousId":52700},{"name":42813,"options":52737,"isRSC":128},{"text":52738},"\u003Ch6>♉ TAURUS (April 20 - May 20)\u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: You're not here to collect every business card or attend every session; you're here for quality. Your approach to INBOUND is thoughtful and deliberate: fewer connections but deeper relationships, carefully selected sessions that align with your actual goals, and a genuine appreciation for the craft behind great presentations. You probably spent time researching speakers beforehand and have a short list of people you actually want to meet. While others are running around frantically, you're savoring the experience, taking real notes (probably by hand), and planning to implement what you learn instead of just being inspired by it.\u003C\u002Fp>",{"large":52740},{"lineHeight":42818,"height":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":52742,"component":52743},"builder-41ea0211d76e47bcae8f964b597eb05a",{"name":42840,"options":52744,"isRSC":128},{"columns":52745,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[52746,52755],{"blocks":52747},[52748],{"@type":118,"@version":119,"id":52749,"component":52750,"responsiveStyles":52753},"builder-7390ed3a9d844319a6c7ec76193935b5",{"name":42813,"options":52751,"isRSC":130},{"text":52752},"\u003Cp>\u003Cstrong>Pack this\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>High-quality basics\u003C\u002Fstrong> that'll work for multiple occasions and pieces that make you feel confident and look professional without trying too hard.\u003C\u002Fli>\u003Cli>\u003Cstrong>Comfortable, well-made shoes\u003C\u002Fstrong> because your feet deserve better than exhibit hall floor fatigue.\u003C\u002Fli>\u003Cli>\u003Cstrong>Your favorite notebook\u003C\u002Fstrong> for taking notes the analog way, because there's something about pen and paper that helps you process information better.\u003C\u002Fli>\u003Cli>\u003Cstrong>Good headphones\u003C\u002Fstrong> for those airplane rides and podcast catch-ups during downtime.\u003C\u002Fli>\u003Cli>\u003Cstrong>A facemask for the hotel and an essential oil roller\u003C\u002Fstrong>, because you value the creature comforts that make a hectic event feel like a personal retreat.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions?seating=reservations\">Reserve\u003C\u002Fa> your Deep Dive Sessions early. 90 minutes of in-depth learning is exactly your pace, and you'll appreciate the chance to really dig into topics that matter to your work.\u003C\u002Fp>",{"large":52754},{"position":154,"lineHeight":42818,"height":42819},{"blocks":52756},[52757],{"@type":118,"@version":119,"id":52758,"component":52759,"responsiveStyles":52762},"builder-0584cb45b72c417191babf8503b46a09",{"name":42848,"options":52760,"isRSC":130},{"image":52761,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0fced30d05db43c19cbf753eb71a6871",{"large":52763},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":52765,"component":52766,"responsiveStyles":52769},"builder-3434f3a5d19148a690f0870e0f7f0af5",{"name":42813,"options":52767,"isRSC":128},{"text":52768},"\u003Ch6>♊ Gemini (May 21 - June 20)\u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: If INBOUND were a social experiment, you'd be the most interesting data point. You're somehow attending multiple sessions simultaneously (we're still trying to figure out how) and making friends in every line. Your conference experience is delightfully chaotic in the best way. You start the day with one plan and end up somewhere completely different, having learned three new things and met five fascinating people. You're the person who knows which food trucks are parked outside and somehow has inside information about all the evening entertainment options.\u003C\u002Fp>",{"large":52770},{"lineHeight":42818,"height":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":52772,"component":52773},"builder-eecadbf49ce8442ea3d48d6838c3cdc9",{"name":42840,"options":52774,"isRSC":128},{"columns":52775,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[52776,52785],{"blocks":52777},[52778],{"@type":118,"@version":119,"id":52779,"component":52780,"responsiveStyles":52783},"builder-846fe83ba39747fdb4979527f690d70a",{"name":42813,"options":52781,"isRSC":130},{"text":52782},"\u003Cp>\u003Cstrong>Pack this\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Versatile pieces\u003C\u002Fstrong> that can interchange because you need options for your many moods and the inevitable outfit changes that come with your packed social schedule.\u003C\u002Fli>\u003Cli>\u003Cstrong>Multiple notebooks\u003C\u002Fstrong> for tracking different conversations, session notes, and random brilliant ideas that strike in the moment.\u003C\u002Fli>\u003Cli>\u003Cstrong>Colorful pens\u003C\u002Fstrong> for coding different types of information in your various notebooks.\u003C\u002Fli>\u003Cli>\u003Cstrong>Multi-port charging hub\u003C\u002Fstrong> so you can help charge \u003Cem>everyone’s\u003C\u002Fem> phone while still networking.\u003C\u002Fli>\u003Cli>\u003Cstrong>Variety pack of snacks\u003C\u002Fstrong> because your eating schedule is as unpredictable as your conference schedule.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F393-braindate-lounge-at-inbound\">Braindates\u003C\u002Fa> are literally designed for your networking style: curated conversations on your terms with people who want to talk about the same things you do.\u003C\u002Fp>",{"large":52784},{"position":154,"lineHeight":42818,"height":42819},{"blocks":52786},[52787],{"@type":118,"@version":119,"id":52788,"component":52789,"responsiveStyles":52792},"builder-0e1b52d50e0247799babaab795343b7b",{"name":42848,"options":52790,"isRSC":130},{"image":52791,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7dcf9f13b82443e095910e7c7d63e9ac",{"large":52793},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":52795,"component":52796,"responsiveStyles":52799},"builder-d1d5a69b14de4d1193e4990b345e72c8",{"name":42813,"options":52797,"isRSC":128},{"text":52798},"\u003Ch6>♋ CANCER (June 21 - July 22) \u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: You're the heart of every group you join at INBOUND. While others are focused on their own agendas, you're making sure everyone in your orbit has what they need, remembering personal details about new connections, and somehow becoming the unofficial social coordinator for your conference crew. Your superpower is creating genuine warmth in what can sometimes feel like a transactional networking environment. By day two you have recommendations for everything from the best quiet spots in Moscone Center to local restaurants that accommodate dietary restrictions.\u003C\u002Fp>",{"large":52800},{"lineHeight":42818,"height":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":52802,"component":52803},"builder-0e4537a6bad24964a32a0d4c9bfc7865",{"name":42840,"options":52804,"isRSC":128},{"columns":52805,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[52806,52815],{"blocks":52807},[52808],{"@type":118,"@version":119,"id":52809,"component":52810,"responsiveStyles":52813},"builder-f8f2ba94792241c6b5f518a57fa3243a",{"name":42813,"options":52811,"isRSC":130},{"text":52812},"\u003Cp>\u003Cstrong>Pack this\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Comfortable, cozy layers\u003C\u002Fstrong> because conference centers are notoriously cold.\u003C\u002Fli>\u003Cli>\u003Cstrong>Snacks for everyone\u003C\u002Fstrong> including granola bars, mints, and other emergency supplies because you're the one people turn to when they're hangry at 3 PM.\u003C\u002Fli>\u003Cli>\u003Cstrong>Tissues, band-aids, phone chargers\u003C\u002Fstrong>, \u003Cstrong>and other \"just in case\" items\u003C\u002Fstrong> that transform your bag into a mobile support system for anyone who needs it.\u003C\u002Fli>\u003Cli>\u003Cstrong>Foldable tote\u003C\u002Fstrong>, great for gathering goodies and helping a new friend juggle their swag.\u003C\u002Fli>\u003Cli>\u003Cstrong>Noise-cancelling headphones\u003C\u002Fstrong> with a soothing playlist or meditation download, because you recharge best in quiet moments.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions?tags=recoJLlP1nyQ82rje\">Meetups\u003C\u002Fa> are perfect for your community-building energy. You'll probably end up organizing the group dinner afterward and making sure everyone feels included.\u003C\u002Fp>",{"large":52814},{"position":154,"lineHeight":42818,"height":42819},{"blocks":52816},[52817],{"@type":118,"@version":119,"id":52818,"component":52819,"responsiveStyles":52822},"builder-edb399860b874cb39a3d0340d030ea6d",{"name":42848,"options":52820,"isRSC":130},{"image":52821,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F84dc0bffd913459dbff6622864b215bf",{"large":52823},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":52825,"meta":52826,"component":52828,"responsiveStyles":52831},"builder-0cb23cd124cd4a36bf9e047befa561a0",{"previousId":52827},"builder-f17750dc1fc44b84837b7ba8ecbb5f86",{"name":42813,"options":52829,"isRSC":130},{"text":52830},"\u003Ch6>♌ LEO (July 23 - August 22)\u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: You're the one asking thoughtful questions during Q&As and your networking style is less \"collecting contacts\" and more \"making genuine connections that last beyond September.\" People remember meeting you, not because you're loud, but because you're memorable in all the right ways. You probably already have a mental mood board for your conference outfits and a strategy for which sessions will give you the best stories to share back at the office.\u003C\u002Fp>",{"large":52832},{"position":154,"lineHeight":42818,"height":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":52834,"component":52835},"builder-ac246a19b94a47f69928cdf8e446f171",{"name":42840,"options":52836,"isRSC":128},{"columns":52837,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[52838,52847],{"blocks":52839},[52840],{"@type":118,"@version":119,"id":52841,"component":52842,"responsiveStyles":52845},"builder-79b53b07ae8449c8b3f33f9bb479ccb3",{"name":42813,"options":52843,"isRSC":130},{"text":52844},"\u003Cp>\u003Cstrong>Pack this\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Outfits that photograph well and give front-row energy \u003C\u002Fstrong>because those INBOUND moments are absolutely going on the 'gram.\u003C\u002Fli>\u003Cli>\u003Cstrong>Foldable ring light \u003C\u002Fstrong>for flawless lighting for spontaneous selfies or content capture at the Creators Studio.\u003C\u002Fli>\u003Cli>\u003Cstrong>Backup phone battery\u003C\u002Fstrong>, because you will be on your phone for most of the day.\u003C\u002Fli>\u003Cli>\u003Cstrong>Reusable tote\u003C\u002Fstrong> that makes even free swag look elevated and Insta-ready.\u003C\u002Fli>\u003Cli>\u003Cstrong>A statement accessory\u003C\u002Fstrong> that gives an instant outfit elevation for those spontaneous photo opps.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: The Innovation Arena's in-the-round setup is literally designed for your main character energy. You'll love the intimate, spotlight feel of those sessions.\u003C\u002Fp>",{"large":52846},{"position":154,"lineHeight":42818,"height":42819},{"blocks":52848},[52849],{"@type":118,"@version":119,"id":52850,"component":52851,"responsiveStyles":52854},"builder-800df566a26a4cdfbe84016cc5389dc6",{"name":42848,"options":52852,"isRSC":130},{"image":52853,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F008eda9dd1b447dca347e6ede0b369cd",{"large":52855},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":52857,"meta":52858,"component":52860,"responsiveStyles":52863},"builder-e5fde17a05c14e7eb93c4a76c82011de",{"previousId":52859},"builder-bf1ca65706ff42f18b87838bcba55133",{"name":42813,"options":52861,"isRSC":130},{"text":52862},"\u003Ch6>♍ VIRGO (August 23 - September 22)\u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: Your conference experience is a masterpiece of organization that somehow still leaves room for spontaneity. You've got a color-coded calendar, backup plans for your backup plans, and you've already researched the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhats-for-lunch-at-inbound-2025-your-guide-for-what-to-eat-and-where-to-find-it\" target=\"_blank\">best lunch spots\u003C\u002Fa> within walking distance of Moscone Center. Despite all that planning, you're genuinely open to unexpected opportunities. You're the person who notices which sessions are delivering value and your recommendations are gold because you've done the homework. \u003C\u002Fp>",{"large":52864},{"position":154,"lineHeight":42818,"height":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":52866,"component":52867},"builder-45b02a0bbd3243229d6468df833721ef",{"name":42840,"options":52868,"isRSC":128},{"columns":52869,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[52870,52879],{"blocks":52871},[52872],{"@type":118,"@version":119,"id":52873,"component":52874,"responsiveStyles":52877},"builder-94b8483183d04b9baba518b056d92fc8",{"name":42813,"options":52875,"isRSC":130},{"text":52876},"\u003Cp>\u003Cstrong>Pack this\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>A well-organized packing cube system\u003C\u002Fstrong> because chaos is not an option, and you've mastered the art of fitting three days of outfits into a carry-on.\u003C\u002Fli>\u003Cli>\u003Cstrong>Multiple phone chargers\u003C\u002Fstrong>, strategically distributed: one for the room, one for your bag, one for emergencies.\u003C\u002Fli>\u003Cli>\u003Cstrong>Conference schedule printed\u003C\u002Fstrong> AND digital plus backup screenshots, just in case technology fails at the worst possible moment.\u003C\u002Fli>\u003Cli>\u003Cstrong>Comfortable shoes, supportive sneakers, and one dressier option\u003C\u002Fstrong> for the practical-with-a-touch-of-polish vibe that's become your signature.\u003C\u002Fli>\u003Cli>\u003Cstrong>Travel-sized everything\u003C\u002Fstrong> organized in clear containers, because you've turned packing into an art form.\u003C\u002Fli>\u003Cli>\u003Cstrong>“It’s My Birthday” pin \u003C\u002Fstrong>because INBOUND takes place during Virgo birthdays.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: You've already researched which \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions?seating=reservations\">limited-capacity sessions\u003C\u002Fa> align with your specific goals and skill gaps. Reserve accordingly, and don't forget to block time for processing what you learn.\u003C\u002Fp>",{"large":52878},{"position":154,"lineHeight":42818,"height":42819},{"blocks":52880},[52881],{"@type":118,"@version":119,"id":52882,"component":52883,"responsiveStyles":52886},"builder-108abebf020b490b8bfe4f11f6265810",{"name":42848,"options":52884,"isRSC":130},{"image":52885,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff9a13e469ceb4cbc925188fe8c8d1712",{"large":52887},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":52889,"component":52890,"responsiveStyles":52893},"builder-1461f058b2794ea4b205871c773ca661",{"name":42813,"options":52891,"isRSC":128},{"text":52892},"\u003Ch6>♎ LIBRA (September 23 - October 22)\u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: You're the attendee who makes everything look effortless while secretly coordinating every detail to perfection. Your conference experience is beautifully curated: what you learn, how you present yourself, who you meet, and even how you document the experience. You have an eye for the sessions that'll have the most engaging discussions and the speakers who really know how to connect with their audience. Your networking style is graceful and collaborative; you're interested in creating win-win connections rather than just advancing your own agenda. People are drawn to your positive energy and inclusive approach.\u003C\u002Fp>",{"large":52894},{"lineHeight":42818,"height":42819,"marginTop":52895,"marginBottom":42821},"29px",{"@type":118,"@version":119,"id":52897,"component":52898},"builder-4280fd20905842419096d9d3279ccbb1",{"name":42840,"options":52899,"isRSC":128},{"columns":52900,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[52901,52910],{"blocks":52902},[52903],{"@type":118,"@version":119,"id":52904,"component":52905,"responsiveStyles":52908},"builder-7bf892513a4f49028bb1e8287542bb0c",{"name":42813,"options":52906,"isRSC":130},{"text":52907},"\u003Cp>\u003Cstrong>Pack this\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>A coordinated capsule wardrobe\u003C\u002Fstrong> that photographs well because your Instagram stories are going to be absolutely gorgeous (it's called brand building).\u003C\u002Fli>\u003Cli>\u003Cstrong>Comfortable shoes in multiple styles\u003C\u002Fstrong> for achieving that perfect balance in all things.\u003C\u002Fli>\u003Cli>\u003Cstrong>Travel-size grooming or skincare kit\u003C\u002Fstrong> with eye drops, sanitizer, face wipes to keep your glow going.\u003C\u002Fli>\u003Cli>\u003Cstrong>Statement pen or stylish tech accessories\u003C\u002Fstrong> because even note-taking should be an aesthetic experience.\u003C\u002Fli>\u003Cli>\u003Cstrong>Multi-functional bag\u003C\u002Fstrong> that looks sharp and works hard.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: The Impact Theater focuses on people-first strategies and collaborative approaches which is exactly the kind of content that aligns with your values and networking style.\u003C\u002Fp>",{"large":52909},{"position":154,"lineHeight":42818,"height":42819},{"blocks":52911},[52912],{"@type":118,"@version":119,"id":52913,"component":52914,"responsiveStyles":52917},"builder-30a3050eb4014eae8c5a680b5e37c464",{"name":42848,"options":52915,"isRSC":130},{"image":52916,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd83bd2e8ab3c4713a0bb1b8892fa55a4",{"large":52918},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":52920,"component":52921,"responsiveStyles":52924},"builder-6a4e627862294dee892457019dafb81d",{"name":42813,"options":52922,"isRSC":130},{"text":52923},"\u003Ch6>♏ SCORPIO (October 23 - November 21)\u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: Your approach to INBOUND is intentional and focused. Rather than trying to do everything, you're strategic about attending smaller, more intimate sessions where you can dig deeper into topics that actually matter to your work. You prefer meaningful one-on-one conversations to large networking events. Your professional relationships tend to be fewer but incredibly strong and you probably already have a short list of specific people you want to meet and specific outcomes you want to achieve.\u003C\u002Fp>",{"large":52925},{"position":154,"lineHeight":42818,"height":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":52927,"component":52928},"builder-2f2931701d3542249006a94db99cd683",{"name":42840,"options":52929,"isRSC":128},{"columns":52930,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[52931,52940],{"blocks":52932},[52933],{"@type":118,"@version":119,"id":52934,"component":52935,"responsiveStyles":52938},"builder-74c060ccdf1a4589b929d145a5bbec48",{"name":42813,"options":52936,"isRSC":130},{"text":52937},"\u003Cp>\u003Cstrong>Pack this\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>All black or dark neutrals\u003C\u002Fstrong> because it's classic, professional, and gives you that mysteriously chic vibe that's become your signature.\u003C\u002Fli>\u003Cli>\u003Cstrong>A quality leather jacket or structured coat\u003C\u002Fstrong> for SF evenings and general sophistication; it works for both conference networking and exploring the city's cooler neighborhoods.\u003C\u002Fli>\u003Cli>\u003Cstrong>Comfortable boots or sleek sneakers\u003C\u002Fstrong> that are both practical for walking and project quiet confidence.\u003C\u002Fli>\u003Cli>\u003Cstrong>Dark cardigan, pullover, or blazer\u003C\u002Fstrong> for layering that stays true to your color palette.\u003C\u002Fli>\u003Cli>\u003Cstrong>Blue-light glasses and compression socks\u003C\u002Fstrong> to power through long days.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions?seating=reservations\">Save seats\u003C\u002Fa> in the smaller Deep Dive Sessions where intimate learning environments and focused discussions align perfectly with how you process information and build professional relationships.\u003C\u002Fp>",{"large":52939},{"position":154,"lineHeight":42818,"height":42819},{"blocks":52941},[52942],{"@type":118,"@version":119,"id":52943,"component":52944,"responsiveStyles":52947},"builder-6b56eb3fde114c34bb405db112439437",{"name":42848,"options":52945,"isRSC":130},{"image":52946,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa0648237173f483eacef3150ff675c4c",{"large":52948},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":52950,"component":52951,"responsiveStyles":52954},"builder-8808572d290048c9a80d85b68a2aae5a",{"name":42813,"options":52952,"isRSC":130},{"text":52953},"\u003Ch6>♐ SAGITTARIUS (November 22 - December 21)\u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: If there's anyone who's going to experience every single thing INBOUND has to offer, it's you. You're attending sessions across all of the stages, probably making international connections that'll lead to opportunities you can't even imagine yet, and treating the conference like your personal adventure playground. You're the type who discovers the best coffee and finds the secret networking spots. Your conference experience is about the scheduled programming and everything that happens in between.\u003C\u002Fp>",{"large":52955},{"position":154,"lineHeight":42818,"height":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":52957,"component":52958},"builder-02064c700d3e49efb231f38257b193f6",{"name":42840,"options":52959,"isRSC":128},{"columns":52960,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[52961,52970],{"blocks":52962},[52963],{"@type":118,"@version":119,"id":52964,"component":52965,"responsiveStyles":52968},"builder-d86dcd86bac34725a1ab16f6c8fbf2f3",{"name":42813,"options":52966,"isRSC":130},{"text":52967},"\u003Cp>\u003Cstrong>Pack this\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Comfortable walking shoes\u003C\u002Fstrong> because you'll be exploring every corner of Moscone Center and beyond.\u003C\u002Fli>\u003Cli>\u003Cstrong>A good backpack\u003C\u002Fstrong> with room for all the swag, business cards, and random treasures you'll collect.\u003C\u002Fli>\u003Cli>\u003Cstrong>Layers for every occasion\u003C\u002Fstrong> from morning Main Stage sessions to evening outings where you'll inevitably end up at some local gem.\u003C\u002Fli>\u003Cli>\u003Cstrong>Collapsible water bottle\u003C\u002Fstrong> for staying hydrated during your conference marathon.\u003C\u002Fli>\u003Cli>\u003Cstrong>A lightweight rain jacket\u003C\u002Fstrong>, just in case, though knowing you, you'd probably embrace getting caught in unexpected SF drizzle as part of the adventure.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: Don't miss the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbuild-a-better-tech-stack-dont-miss-this-new-stage-at-inbound-2025\">Tech Stack Showcase\u003C\u002Fa>; it's like getting a startup tour without leaving the conference, and you'll love discovering tools and integrations you didn't know existed.\u003C\u002Fp>",{"large":52969},{"position":154,"lineHeight":42818,"height":42819},{"blocks":52971},[52972],{"@type":118,"@version":119,"id":52973,"component":52974,"responsiveStyles":52977},"builder-f559aa0885f2468e9674109089ebdae0",{"name":42848,"options":52975,"isRSC":130},{"image":52976,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0932c14066514ba48c113f1f9aed5073",{"large":52978},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":52980,"component":52981,"responsiveStyles":52984},"builder-36e252ca83364984818a6bc33b20a860",{"name":42813,"options":52982,"isRSC":130},{"text":52983},"\u003Ch6>♑ CAPRICORN (December 22 - January 19)\u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: You approach INBOUND like the strategic investment it is. Every session you attend, every person you meet, every conversation you have is purposeful and aligned with bigger business goals. You're not here to be inspired (though you will be), you're here to gather intelligence, build strategic relationships, and identify opportunities that'll impact your bottom line. Your networking style is professional but warm, and people remember you because you ask smart questions and actually listen to the answers. You probably have specific metrics for what makes this conference successful, and you'll definitely hit them.\u003C\u002Fp>",{"large":52985},{"position":154,"lineHeight":42818,"height":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":52987,"component":52988},"builder-25d816b4bdf34fb892683a531c90f76e",{"name":42840,"options":52989,"isRSC":128},{"columns":52990,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[52991,53000],{"blocks":52992},[52993],{"@type":118,"@version":119,"id":52994,"component":52995,"responsiveStyles":52998},"builder-e77e53f34e0b488e9a27d822a5eb64a0",{"name":42813,"options":52996,"isRSC":130},{"text":52997},"\u003Cp>\u003Cstrong>Pack this\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Polished business attire\u003C\u002Fstrong> you can mix and match plus a signature accessory that adds personality.\u003C\u002Fli>\u003Cli>\u003Cstrong>Power bank\u003C\u002Fstrong> because your phone is your mobile office and can't afford to die during crucial conversations.\u003C\u002Fli>\u003Cli>\u003Cstrong>Breath mints\u003C\u002Fstrong> for when you’re in close range during networking, and details matter.\u003C\u002Fli>\u003Cli>\u003Cstrong>Digital stylus + tablet\u003C\u002Fstrong> for seamless note-taking and brainstorms in any setting.\u003C\u002Fli>\u003Cli>\u003Cstrong>Foldable laptop stand\u003C\u002Fstrong> to make impromptu work sessions more ergonomic.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: Focus on the HubSpot Heroes Stage and Product Spotlight Demo Stage for product roadmap insights that'll help you plan your 2026 strategy. \u003C\u002Fp>",{"large":52999},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42821},{"blocks":53001},[53002],{"@type":118,"@version":119,"id":53003,"component":53004,"responsiveStyles":53007},"builder-2b71161867074e5cbda0ffbaab159ed2",{"name":42848,"options":53005,"isRSC":130},{"image":53006,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F73d01458132d4a8bb457e1d4d89d0e5b",{"large":53008},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":53010,"component":53011,"responsiveStyles":53014},"builder-aa5f049003c144829dfb5ae16c8b4144",{"name":42813,"options":53012,"isRSC":128},{"text":53013},"\u003Ch6>♒ AQUARIUS (January 20 - February 18)\u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: While others are focused on immediate applications, you're thinking three steps ahead about implications, possibilities, and \"what if\" scenarios that haven't occurred to anyone else yet. Your conference conversations tend to go in unexpected directions, and you have a gift for connecting dots between seemingly unrelated ideas. You're here to find your people and your best connections happen organically, usually over shared fascination with something everyone else thinks is weird.\u003C\u002Fp>",{"large":53015},{"lineHeight":42818,"height":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":53017,"component":53018},"builder-adfc4615b3dc4b20bbb843cb7cd81250",{"name":42840,"options":53019,"isRSC":128},{"columns":53020,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53021,53030],{"blocks":53022},[53023],{"@type":118,"@version":119,"id":53024,"component":53025,"responsiveStyles":53028},"builder-780220007cec4dbfaed12544d9604299",{"name":42813,"options":53026,"isRSC":130},{"text":53027},"\u003Cp>\u003Cstrong>Pack this\u003C\u002Fstrong>: \u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Tech accessories that actually serve a purpose\u003C\u002Fstrong>—portable chargers, good noise-canceling headphones, a tablet for note-taking and sketching out ideas on the fly.\u003C\u002Fli>\u003Cli>\u003Cstrong>Unique conversation starters \u003C\u002Fstrong>like an interesting pin, vintage band merch, unusual socks, or distinctive glasses that reflect your personality and give people an easy way to approach you.\u003C\u002Fli>\u003Cli>\u003Cstrong>Comfortable, practical clothing \u003C\u002Fstrong>that lets you focus on ideas rather than adjusting your outfit\u003C\u002Fli>\u003Cli>\u003Cstrong>High-quality bluetooth earbuds\u003C\u002Fstrong> for private listening during breaks or travel time.\u003C\u002Fli>\u003Cli>\u003Cstrong>Unusual business cards\u003C\u002Fstrong> \u003Cstrong>or alternative contact sharing method\u003C\u002Fstrong> that starts conversations about innovation.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: The Innovation Arena is literally designed for future-forward thinking and unconventional perspectives. It's your natural habitat; don't miss those sessions.\u003C\u002Fp>",{"large":53029},{"position":154,"lineHeight":42818,"height":42819},{"blocks":53031},[53032],{"@type":118,"@version":119,"id":53033,"component":53034,"responsiveStyles":53037},"builder-c108ac30246d4a8597c198887ebcfacf",{"name":42848,"options":53035,"isRSC":130},{"image":53036,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2b177e66aedb411eae52ce7acbce29af",{"large":53038},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":53040,"meta":53041,"component":53043,"responsiveStyles":53046},"builder-5783d4d86a2b4058bfbba5b7de9b2963",{"previousId":53042},"builder-b119801dfa2e4697abc4e189f169bb43",{"name":42813,"options":53044,"isRSC":130},{"text":53045},"\u003Ch6>♓ PISCES (February 19 - March 20) \u003C\u002Fh6>\u003Cp>\u003Cstrong>Your INBOUND Vibe\u003C\u002Fstrong>: You approach INBOUND with an open mind. You're less focused on rigid networking goals and more interested in following your intuition about which sessions feel right and which conversations could lead somewhere magical. Your conference experience is beautifully organic: you might start the day planning to attend a technical session and end up in a storytelling workshop because something about it called to you. You have a gift for seeing the bigger picture and making connections between ideas that seem unrelated to everyone else.\u003C\u002Fp>",{"large":53047},{"position":154,"lineHeight":42818,"height":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":53049,"component":53050},"builder-acae71fbec1744068fbe2cb3053dadbb",{"name":42840,"options":53051,"isRSC":128},{"columns":53052,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53053,53062],{"blocks":53054},[53055],{"@type":118,"@version":119,"id":53056,"component":53057,"responsiveStyles":53060},"builder-a1a48348682c41b78ea9aa35f5c85e01",{"name":42813,"options":53058,"isRSC":130},{"text":53059},"\u003Cp>\u003Cstrong>Pack this\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Comfortable fabrics\u003C\u002Fstrong> that help you feel relaxed and confident—when you're comfortable in your clothes, your mind is free to wander and wonder.\u003C\u002Fli>\u003Cli>\u003Cstrong>Walking shoes or soft sneakers\u003C\u002Fstrong> that let you float between sessions without thinking about your feet.\u003C\u002Fli>\u003Cli>\u003Cstrong>Artistic accessories\u003C\u002Fstrong> like interesting jewelry, colorful scarf, unique bag, or glasses that reflect your creative spirit and give people a glimpse into your personality.\u003C\u002Fli>\u003Cli>\u003Cstrong>Cozy socks and a sleep mask\u003C\u002Fstrong> for hotel downtime.\u003C\u002Fli>\u003Cli>\u003Cstrong>Colored pens or markers \u003C\u002Fstrong>for creating inspiring notes that reflect your artistic nature.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Pro Tip\u003C\u002Fstrong>: Don't overbook yourself, leave space for spontaneous inspiration and those magical conference moments that can't be planned. Stop by the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbuild-a-better-tech-stack-dont-miss-this-new-stage-at-inbound-2025\">Tech Stack Showcase\u003C\u002Fa> for drop-in sessions that are perfect for your flexible schedule.\u003C\u002Fp>",{"large":53061},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42821},{"blocks":53063},[53064],{"@type":118,"@version":119,"id":53065,"component":53066,"responsiveStyles":53069},"builder-1f422823fd9140bca03487ab7de4be77",{"name":42848,"options":53067,"isRSC":130},{"image":53068,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":52729,"lockAspectRatio":13,"height":52730,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F946992efbcbd4e4090ce01e6563cfe9d",{"large":53070},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":53072,"component":53073,"responsiveStyles":53076},"builder-b822fcb1f743492e9d7256c846787121",{"name":42813,"options":53074,"isRSC":128},{"text":53075},"\u003Ch6>PACKING TIPS FOR ALL ZODIAC SIGNS \u003C\u002Fh6>\u003Cp>Whether you're a color-coded Virgo or a free-spirited Pisces, there are a few universal truths when it comes to prepping for INBOUND 2025, especially in San Francisco.\u003C\u002Fp>\u003Cp>Here are packing musts that apply across the zodiac:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Layers are non-negotiable\u003C\u002Fstrong>: SF weather is known to shift by the hour—foggy in the morning, sunny at lunch, breezy by dinner. Think base layer, long sleeves, and a lightweight jacket you can stash in your bag.\u003C\u002Fli>\u003Cli>\u003Cstrong>Bring real walking shoes\u003C\u002Fstrong>: You'll be on your feet. A lot. The Moscone Center is large and SF’s hills are no joke.\u003C\u002Fli>\u003Cli>\u003Cstrong>Hydration is key\u003C\u002Fstrong>: Pack a reusable water bottle to refill throughout the day. \u003C\u002Fli>\u003Cli>\u003Cstrong>Tech tools = peace of mind\u003C\u002Fstrong>: A portable charger, multi-port USB hub, and reliable charging cables are essential. \u003C\u002Fli>\u003Cli>\u003Cstrong>Your bag matters\u003C\u002Fstrong>: Choose a functional day bag or backpack that fits your laptop\u002Ftablet, water bottle, snacks, and swag, without destroying your shoulders (heads up: you’ll need to go through the Evolv security machines and bag check when entering Moscone Center).\u003C\u002Fli>\u003Cli>\u003Cstrong>On the go items\u003C\u002Fstrong>: Hand sanitizer, face wipes, tissues, breath mints, and anything that keeps you fresh from 9 AM keynotes to evening events.\u003C\u002Fli>\u003C\u002Ful>",{"large":53077},{"lineHeight":42818,"height":42819,"marginTop":42821},{"@type":118,"@version":119,"id":53079,"component":53080,"responsiveStyles":53083},"builder-ffa3627146fb4db79fe867147860f37f",{"name":42848,"options":53081,"isRSC":130},{"image":53082,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe83d3e0b4b934ddfbd4f2aa75413a949",{"large":53084},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819,"maxWidth":43474,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":53086,"component":53087,"responsiveStyles":53090},"builder-b7a05a6ee9654a4f9972b8040355677b",{"name":42813,"options":53088,"isRSC":128},{"text":53089},"\u003Ch6>\u003Cstrong>THE STARS ALIGN IN SAN FRANCISCO \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Whether you're a methodical Virgo with color-coded schedules or a spontaneous Sagittarius ready for anything, INBOUND 2025 has something cosmic in store for you. \u003C\u002Fp>\u003Cp>So pack according to your sign, prep for INBOUND’s limited edition event on the west coast, and get ready for a conference experience that's literally written in the stars.\u003C\u002Fp>",{"large":53091},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53093,"meta":53094,"component":53096,"responsiveStyles":53098},"builder-2bae340bc5d243ee85d148331c506b58",{"previousId":53095},"builder-66b060f918be46a0be89919659af5b6b",{"name":42848,"options":53097,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":53099},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":53101,"meta":53102,"component":53104},"builder-008083226d194acb92b79b2cea343b1d",{"previousId":53103},"builder-0bfedcc7f9b5442a9758c5b5837d826d",{"name":42933,"options":53105,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":53107,"@type":118,"tagName":174,"properties":53108,"responsiveStyles":53109},"builder-pixel-hvexf56r76r",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":53110},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":53112},{"path":66,"query":53113},{},{},1755712395960,1754607061089,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-pack-for-inbound-2025-according-to-your-zodiac-sign","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F71ba9b73969d4b37844305e284db9d70",[],{"createdDate":53121,"id":53122,"name":53123,"modelId":42782,"published":100,"meta":53124,"query":53128,"data":53131,"variations":53209,"lastUpdated":53210,"firstPublished":53211,"previewUrl":53212,"testRatio":141,"screenshot":53213,"createdBy":190,"lastUpdatedBy":190,"folders":53214,"rev":45748},1754485873026,"53a183ed4af44de687cdefe51f330bdc","2025 The INBOUND VIP Experience",{"kind":74,"componentsUsed":53125,"hasLinks":13,"winningTest":130,"originalContentId":53126,"lastPreviewUrl":53127},{"Hubspot Form Embed":141},"d5031db73c464bae81ef6d8ed969287d","https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-inbound-vip-experience?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=53a183ed4af44de687cdefe51f330bdc&builder.overrides.53a183ed4af44de687cdefe51f330bdc=53a183ed4af44de687cdefe51f330bdc&builder.options.locale=Default",[53129],{"@type":103,"property":104,"operator":105,"value":53130},"\u002Fblog\u002Fthe-inbound-vip-experience",{"title":53132,"environment":42800,"tags":53133,"category":48379,"themeId":13,"relatedPosts":53134,"image":53138,"imageAltText":53139,"author":53140,"datePublished":53141,"excerpt":53142,"description":53143,"blocks":53144,"url":53130,"state":53206},"The INBOUND VIP Experience",[43204,43541,51402],[53135,53136,53137],{},{},{},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd0b9cbc2370149659a2698686e0557b7","VIP Experience",{"@type":72,"id":42805,"model":42806},1754625600000,"With a VIP ticket, you’re unlocking an elevated experience designed to offer the best of INBOUND with some special amenities and perks.","Explore the INBOUND VIP experience: exclusive onsite perks that provide added convenience and extra fun to the week at INBOUND.",[53145,53154,53163,53172,53182,53191,53197,53201],{"@type":118,"@version":119,"id":53146,"meta":53147,"component":53149,"responsiveStyles":53152},"builder-d2876c4feff24feeaa3d1bea75166bb5",{"previousId":53148},"builder-f45fa5ac12cb4706ab13ce9ad5f3e58b",{"name":42813,"options":53150,"isRSC":130},{"text":53151},"\u003Cp>With a VIP ticket, you’re unlocking an elevated experience designed to offer the best of INBOUND with some special amenities.\u003C\u002Fp>\u003Cp>Explore the 2025 INBOUND VIP experience: exclusive onsite perks that provide added convenience and extra fun to the week at INBOUND.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch6>PRIORITY CHECK-IN\u003C\u002Fh6>\u003Cp>Skip the lines with dedicated VIP check-in! Head to the South Lobby (in Moscone South) during registration on Tuesday, from 2:30 PM - 9 PM or on Wednesday starting at 8 AM to snag your badge. Hop in the VIP line to get prioritized check-in.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch6>VIP PARTY\u003C\u002Fh6>\u003Cp>Get your INBOUND experience started with our special VIP Party on Tuesday, September 2 at Yerba Buena Gardens! From 7 - 9 PM, enjoy live music from \u003Ca href=\"https:\u002F\u002Fwww.mustacheharbor.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Mustache Harbor\u003C\u002Fa>, drinks, and food, all while meeting with fellow VIPs to kick off the week’s events.\u003C\u002Fp>\u003Cp>\u003Cstrong>Pro tip\u003C\u002Fstrong>: Doors open at 6:30 PM; be sure to pick up your badge in the South Lobby of Moscone South in order to gain access to the VIP Party.\u003C\u002Fp>",{"large":53153},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":53155,"meta":53156,"component":53158,"responsiveStyles":53161},"builder-3db809a6ab50427ba011667a97744dec",{"previousId":53157},"builder-7f6ba839d86d4e5f80ac49f6bb2e036a",{"name":42848,"options":53159,"isRSC":130},{"image":53160,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F75a6e2aaf01441479f9088b282b77eb8",{"large":53162},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43565,"marginLeft":42819,"marginRight":42819,"marginBottom":43146},{"@type":118,"@version":119,"id":53164,"meta":53165,"component":53167,"responsiveStyles":53170},"builder-3727e92f92a741abb75ffdcbdb49d1c8",{"previousId":53166},"builder-6f04a150f0f640ce922791a40ffb4ceb",{"name":42813,"options":53168,"isRSC":130},{"text":53169},"\u003Ch6>RESERVED SEATING AT MAIN STAGE\u003C\u002Fh6>\u003Cp>When Dario Amodei, Amy Poehler, Sean Evans, Marques Brownlee, and our Spotlight speakers share their stories on stage, you’ll have the best seats in the house. Take advantage of reserved seating for Spotlight sessions and get front row access for all the insights and inspiration. \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F371-main-stage-seating\" rel=\"noopener noreferrer\" target=\"_blank\">Check out this map\u003C\u002Fa> to locate the VIP reserved section ahead of time and keep an eye out for signage directing to it while onsite.\u003Cbr>\u003Cbr>\u003C\u002Fp>\u003Ch6>VIP LOUNGE ACCESS\u003C\u002Fh6>\u003Cp>Elevate your INBOUND experience in the exclusive VIP Lounge. Immerse yourself in a San Francisco-inspired space with engaging fun activations. Network with fellow VIPs and discover what makes the City by the Bay special! \u003C\u002Fp>",{"large":53171},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53173,"meta":53174,"component":53176,"responsiveStyles":53180},"builder-6b1c086e19fe4743920add9ab0cb1262",{"previousId":53175},"builder-b1d549a67710444b8d26d1225dee5753",{"name":42848,"options":53177,"isRSC":130},{"image":53178,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572,"sizes":53179},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F99acc17112ca4d4d9c0db5cf317d5be2","(max-width: 638px) 91vw, (max-width: 998px) 70vw, 50vw",{"large":53181},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43581,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":53183,"meta":53184,"component":53186,"responsiveStyles":53189},"builder-b946953590a141a492e343269e30560d",{"previousId":53185},"builder-a6d60375569e410a808354ea81d530f5",{"name":42813,"options":53187,"isRSC":130},{"text":53188},"\u003Ch6>COMPLIMENTARY LUNCH\u003C\u002Fh6>\u003Cp>With a VIP ticket, you get to enjoy free lunch daily from a variety of food and beverage options including all food trucks and tents at Yerba Buena Gardens, Moscone Center concessions, and Joyride Pizza. Simply show your VIP badge to any food vendor during lunch hours (11 AM - 3 PM).\u003C\u002Fp>\u003Cp>View the \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F313-food-and-beverage\">INBOUND Dining Guide\u003C\u002Fa> for more details on food and beverage options while onsite. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch6>MEET & GREET GIVEAWAY\u003C\u002Fh6>\u003Cp>Want a chance to meet with Amy Poehler, Sean Evans, Dominique Crenn, Marques Brownlee, Colin Jost, or Glennon Doyle? VIP ticket holders have the opportunity to add an extra touch of star power to their INBOUND experience with our exclusive Meet and Greet giveaway. Submissions for this year's giveaway will close on August 15 at 5 PM ET (VIPs, check your email for the entry form link!).\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Experience the best of INBOUND but with all of the red carpet privileges, total event access, and conveniences that come with being VIP. We’ll take care of the details so you can spend more time networking, learning, and growing!\u003C\u002Fp>",{"large":53190},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53192,"component":53193,"responsiveStyles":53195},"builder-9248b71b62a746dfbe599198f17243d2",{"name":42848,"options":53194,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":53196},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":53198,"component":53199},"builder-ca2d15d9cabc4cc4ba1807ae4d70eb45",{"name":42933,"options":53200,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":53202,"@type":118,"tagName":174,"properties":53203,"responsiveStyles":53204},"builder-pixel-bg5j6g62z7q",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":53205},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":53207},{"path":66,"query":53208},{},{},1755712433050,1754488374861,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-inbound-vip-experience","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4675fdb204d44b2e8eb5d03ea5ad4b7f",[],{"createdDate":53216,"id":52677,"name":53217,"modelId":42782,"published":100,"meta":53218,"query":53221,"data":53224,"variations":53295,"lastUpdated":53296,"firstPublished":53297,"previewUrl":53298,"testRatio":141,"screenshot":53299,"createdBy":190,"lastUpdatedBy":190,"folders":53300,"rev":45748},1754514190351," What’s for Lunch at INBOUND 2025? Your Guide for What to Eat and Where to Find it",{"hasLinks":13,"kind":74,"lastPreviewUrl":53219,"componentsUsed":53220},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhats-for-lunch-at-inbound-2025-your-guide-for-what-to-eat-and-where-to-find-it?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=e57612c8b42142f8a2c0af2dc5dd22bf&builder.overrides.e57612c8b42142f8a2c0af2dc5dd22bf=e57612c8b42142f8a2c0af2dc5dd22bf&builder.options.locale=Default",{"Hubspot Form Embed":141},[53222],{"@type":103,"property":104,"operator":105,"value":53223},"\u002Fblog\u002Fwhats-for-lunch-at-inbound-2025-your-guide-for-what-to-eat-and-where-to-find-it",{"image":53225,"author":53226,"title":53217,"description":53227,"datePublished":53228,"environment":42800,"category":48379,"themeId":13,"excerpt":53229,"tags":53230,"blocks":53231,"url":53223,"state":53292},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ffcd8b0c6701947cf90eb107a97bc389c",{"@type":72,"id":42805,"model":42806},"From West African jollof rice to Hawaiian poke bowls, here’s your guide to INBOUND 2025’s diverse, globally inspired food experience.",1754539200000,"INBOUND has always been about ideas, inspiration, and connection. But let’s not overlook the fuel that keeps those conversations flowing: food.\n\nThis year, we’re serving up a lunchtime lineup as global and diverse as our community, with flavors from five continents and options for every diet.",[51401,51402],[53232,53238,53244,53251,53258,53265,53272,53279,53284,53287],{"@type":118,"@version":119,"id":52693,"component":53233,"responsiveStyles":53236},{"name":42813,"options":53234,"isRSC":128},{"text":53235},"\u003Cp>INBOUND has always been about ideas, inspiration, and connection. But let’s not overlook the fuel that keeps those conversations flowing: food.\u003C\u002Fp>\u003Cp>This year, we’re serving up a lunchtime lineup as global and diverse as our community, with flavors from five continents and options for every diet.\u003C\u002Fp>",{"large":53237},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":52702,"component":53239,"responsiveStyles":53242},{"name":42813,"options":53240,"isRSC":128},{"text":53241},"\u003Ch6>A GLOBAL FOOD GUIDE FOR INBOUND 2025 ATTENDEES\u003C\u002Fh6>\u003Cp>With (10) food tents and (2) food trucks representing cuisines from five continents, the only passport you need is your event badge. Whether you're craving something bold, plant-based, spicy, or comforting, there's something here with your name on it.\u003C\u002Fp>",{"large":53243},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53245,"component":53246,"responsiveStyles":53249},"builder-74f1ea6dc34341a1a508fa84e3b797fc",{"name":42848,"options":53247,"isRSC":130},{"image":53248,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3d48f6dba6b4461babd39bd06429e1fd",{"large":53250},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819,"maxWidth":43359,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":53252,"component":53253,"responsiveStyles":53256},"builder-daaa496dc1c0486e80433fc583eda383",{"name":42813,"options":53254,"isRSC":128},{"text":53255},"\u003Ch6>TRAVEL THE WORLD DURING YOUR LUNCH BREAK\u003C\u002Fh6>\u003Cp>\u003Cstrong>WEST AFRICA\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fthejollofkitchen.com\u002F\" target=\"_blank\">Jollof Kitchen\u003C\u002Fa>: A classic West African staple, jollof rice is simmered with spices and served with chicken, beef, or a vegan version that doesn’t skimp on flavor (GF, V, VE).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>ASIA & PACIFIC\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"http:\u002F\u002Fwww.dapokeman.com\u002F\" target=\"_blank\">Da Poke Man\u003C\u002Fa> (Hawaii): Clean, fresh, and customizable poke bowls with traditional or plant-based toppings (GF, V).\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.wokitchentruck.com\u002F\" target=\"_blank\">Wokitchen\u003C\u002Fa> (Asian Fusion): From garlic glazed chicken to tofu packed with depth, this tent balances richness and variety (V).\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.buri-buri.com\u002F\" target=\"_blank\">Buri-Buri\u003C\u002Fa> (Japan): Chirashi bowls and comforting vegetarian soba options (GF, V).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>LATIN AMERICA\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fmelinas-kitchen.square.site\u002F\" target=\"_blank\">Melina’s Kitchen\u003C\u002Fa> (Mexico): Whether you want bowls or burritos, you’ll find plenty of vegan, gluten-free, and dairy-free options (GF, DF, V, VE).\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fcielitolindo415\u002F?hl=en\" target=\"_blank\">Cielito Lindo\u003C\u002Fa> (Mexico): Craving birria? They’ve got that—plus vegan tacos, Baja fish tacos, and more (GF, V, VE).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>MIDDLE EAST\u002FMEDITERRANEAN\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fgoldengategyro.com\u002F\" target=\"_blank\">Golden Gate Gyro\u003C\u002Fa> (Middle East\u002FMediterranean): Hearty bowls with lamb, chicken, or falafel. Your go-to food truck if you are looking for big flavors (V, VE).\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fkabobtrolley.com\u002F\" target=\"_blank\">Kabob Trolley\u003C\u002Fa>: Try authentic halal Middle Eastern cuisine including delicious rice and salad bowls with various protein options to satisfy every dietary preference (Halal, GF, DF, V, VE).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>NORTH AMERICA\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Dominic’s (Upscale American): From filet mignon sliders to grilled crab and shrimp, this is fancy picnic fare at its finest.\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.respectablebird.com\u002F\" target=\"_blank\">Respectable Bird\u003C\u002Fa> (Chicken Specialist): Comfort food that hits the spot—whether you’re team classic or vegan (V).\u003C\u002Fli>\u003Cli>\u003Ca href=\"http:\u002F\u002Fthewaffleroost.com\u002F\" target=\"_blank\">The Waffle Roost\u003C\u002Fa> (Southern Soul Food): Crispy Cajun Chicken, waffle pairings, and savory jackfruit for plant-based diners (GF, VE).\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fbayareamunchiez.com\u002F\" target=\"_blank\">Bay Area Munchiez\u003C\u002Fa> (American\u002FHalal): Food truck specializes in smash burgers, wings, and all the halal-friendly American street food you crave (Halal, V).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Plus, explore more dining options at Moscone Center concessions, \u003Ca href=\"https:\u002F\u002Fwww.yerbabuenalane.com\u002F\" target=\"_blank\">Yerba Buena Lane\u003C\u002Fa>, or \u003Ca href=\"https:\u002F\u002Fwww.shoppingmetreon.com\u002F\" target=\"_blank\">Metreon Food Hall\u003C\u002Fa> (across the street from Moscone and Yerba Buena Gardens with multiple food concepts under one roof). Get more details on all dining options \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F313-food-and-beverage\">here\u003C\u002Fa>. \u003C\u002Fp>",{"large":53257},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53259,"component":53260,"responsiveStyles":53263},"builder-01f25f06d4ad4efc9c09b2475c291349",{"name":42848,"options":53261,"isRSC":130},{"image":53262,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5e207e60cde64e3cbceb41dbbe297fee",{"large":53264},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginTop":42821,"marginBottom":43146,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":53266,"component":53267,"responsiveStyles":53270},"builder-d1171fc7a2104cf79ad4b05050f1bb70",{"name":42813,"options":53268,"isRSC":128},{"text":53269},"\u003Cp>\u003Cstrong>INBOUND 2025 Lunch Challenge\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Check these off your culinary bucket list throughout the week at INBOUND (and don't forget to tag us if you post on social!).\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">✔️ \u003C\u002Fspan>Try at least one vegan meal\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">✔️ \u003C\u002Fspan>Hit all five global regions\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">✔️ \u003C\u002Fspan>Eat lunch with a new friend\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">✔️ \u003C\u002Fspan>Snap a food pic selfie and tag #INBOUND25\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">✔️ \u003C\u002Fspan>Picnic at Yerba Buena Gardens\u003C\u002Fspan>\u003C\u002Fp>",{"large":53271},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":53273,"component":53274,"responsiveStyles":53277},"builder-6fe4923bfc414adcac3050cac93e27d4",{"name":42813,"options":53275,"isRSC":128},{"text":53276},"\u003Ch6>PLAN YOUR DINING ADVENTURE \u003C\u002Fh6>\u003Cul>\u003Cli>Lunch Hours: 11 AM – 3 PM\u003C\u002Fli>\u003Cli>VIP Lunch Access: VIP badge holders enjoy complimentary lunch at all Yerba Buena Garden food tents, trucks, and \u003Ca href=\"https:\u002F\u002Fwww.joyridepizza.com\u002Fyerba-buena-gardens\" target=\"_blank\">Joyride Pizza\u003C\u002Fa>. Free VIP lunches are not included at any Metreon and Yerba Buena Lane restaurants. \u003C\u002Fli>\u003Cli>Go Cashless: All dining is credit, debit, or mobile pay only.\u003C\u002Fli>\u003Cli>Stay Hydrated: Complimentary hydration stations are conveniently located near all restrooms throughout Moscone Center, with additional Bevi water stations available in the Yerba Buena Garden area. Don't forget to bring your reusable bottle! \u003C\u002Fli>\u003C\u002Ful>\u003Cp>Whether you're grabbing a bite between sessions or making lunch your networking hour, the INBOUND 2025 dining experience is here to help keep the conversation, exploration, and connections going. We can't wait to see what you try first!\u003C\u002Fp>",{"large":53278},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53095,"component":53280,"responsiveStyles":53282},{"name":42848,"options":53281,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":53283},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":53103,"component":53285},{"name":42933,"options":53286,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":53288,"@type":118,"tagName":174,"properties":53289,"responsiveStyles":53290},"builder-pixel-u3bmx5fyk8",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":53291},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":53293},{"path":66,"query":53294},{},{},1755712410751,1754586035894,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhats-for-lunch-at-inbound-2025-your-guide-for-what-to-eat-and-where-to-find-it","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ffa47869ebd9149e084a5913371b41f4d",[],{"createdDate":53302,"id":52622,"name":53303,"modelId":42782,"published":100,"meta":53304,"query":53307,"data":53310,"variations":53450,"lastUpdated":53451,"firstPublished":53452,"previewUrl":53453,"testRatio":141,"screenshot":53454,"createdBy":190,"lastUpdatedBy":190,"folders":53455,"rev":45748},1754417619860,"2025 Networking at INBOUND: How to Connect Like a Pro 2",{"componentsUsed":53305,"lastPreviewUrl":53306,"hasLinks":13,"winningTest":130,"originalContentId":51868,"kind":74},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fnetworking-at-inbound-how-to-connect-like-a-pro?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=a27b9eca346443968302edead841842b&builder.overrides.a27b9eca346443968302edead841842b=a27b9eca346443968302edead841842b&builder.options.locale=Default",[53308],{"@type":103,"property":104,"operator":105,"value":53309},"\u002Fblog\u002Fnetworking-at-inbound-how-to-connect-like-a-pro",{"author":53311,"datePublished":53312,"relatedPosts":53313,"description":53317,"image":53318,"excerpt":53319,"imageAltText":43204,"environment":42800,"title":53320,"themeId":13,"tags":53321,"category":48379,"blocks":53323,"url":53309,"state":53447},{"@type":72,"id":42805,"model":42806},1754366400000,[53314,53315,53316],{},{},{},"Networking tips on how to make the most of your INBOUND 2024 experience and build new connections.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdc66d103522944d485adcb869616c819","Networking at INBOUND is about sparking those “aha” moments, finding your next big idea, and connecting with people who just get it. Whether you’re a first-time attendee or a seasoned pro, at INBOUND, you’ll find a dynamic and flexible space for you to meet like-minded professionals.","Networking at INBOUND: How to Connect Like a Pro",[51401,53322,51402],"community",[53324,53333,53342,53350,53359,53366,53385,53394,53403,53412,53421,53430,53436,53442],{"@type":118,"@version":119,"id":53325,"meta":53326,"component":53328,"responsiveStyles":53331},"builder-6404263b72d14be28fea4081919cb24f",{"previousId":53327},"builder-e067de055c3649949028b6f97ca52e8a",{"name":42813,"options":53329,"isRSC":130},{"text":53330},"\u003Cp>Networking is one of the most powerful parts of the INBOUND experience. From Braindates and Meetups to impromptu chats at Yerba Buena Gardens, at INBOUND you’ll find dynamic opportunities to meet like-minded professionals.\u003C\u002Fp>\u003Cp>Whether you’re attending solo or with a team, INBOUND at the Moscone Center in San Francisco gives you more ways than ever to connect with other growth leaders.\u003C\u002Fp>",{"large":53332},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53334,"meta":53335,"component":53337,"responsiveStyles":53340},"builder-94483556bc684b62a0d5217b634b69af",{"previousId":53336},"builder-e7c980a1c7f54a2895c6c6e3c89b0fdb",{"name":42813,"options":53338,"isRSC":130},{"text":53339},"\u003Ch6>WHY NETWORKING IS WHERE THE MAGIC HAPPENS\u003C\u002Fh6>\u003Cp>At its core, INBOUND is about people. While the sessions will inspire you, the real magic often happens in the moments between. Whether you're on the hunt for a strategic partner or looking for authentic peer connections, INBOUND sets the stage for relationships that last beyond the event.\u003C\u002Fp>\u003Cp>And this year’s format is built to encourage more organic, impactful conversations than ever before.\u003C\u002Fp>",{"large":53341},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53343,"meta":53344,"component":53345,"responsiveStyles":53348},"builder-c4e37d019bf849d380f8c55630b5e8ab",{"previousId":53334},{"name":42813,"options":53346,"isRSC":130},{"text":53347},"\u003Ch6>NEW IN 2025: SMARTER, MORE INTENTIONAL NETWORKING \u003C\u002Fh6>\u003Cp>🎨 \u003Cstrong>Custom “Meet Me in SF” Graphics\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Let your network know you’ll be at INBOUND with customizable social graphics. Share on LinkedIn, Instagram, or X using #INBOUND25 to build buzz and connect with other attendees before the event even begins. Get the templates \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Finbound_inbound25-activity-7352021595667714049-pVLi\u002F?utm_source=share&utm_medium=member_desktop&rcm=ACoAACRv6BUBBYjWBG8B9A9CoRgPX_mjKBOoVtU\">here\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>🧠 \u003Cstrong>Braindate Lounge\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Braindates let you create or join 1:1 or small group conversations around shared interests. It’s attendee-led, customizable networking that works on your terms—whether you’re looking for tactical advice or idea-sharing with peers.\u003C\u002Fp>\u003Cp>🌿 \u003Cstrong>Networking at Yerba Buena Gardens\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Need a breather? Step outside to Yerba Buena Gardens during lunch or breaks—it’s one of the best spots to meet new people organically in a relaxed, open-air setting.\u003C\u002Fp>\u003Cp>🤝 \u003Cstrong>Explore New Zones\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>This year, INBOUND introduces \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-inbound-2025-zones-a-reimagined-experience\">three new immersive zones\u003C\u002Fa> designed to help you discover ideas, tools, and people aligned with your goals. These areas are built for fluid, real-time interaction, whether you're sparking a quick conversation or diving deep into shared challenges. Find Meetups, Braindates, and immersive stages and spaces in these three zones. \u003C\u002Fp>\u003Cul>\u003Cli>Impact Zone: Focused on community, purpose, and social connection.\u003C\u002Fli>\u003Cli>Innovation Zone: The place for all things future-focused: tech, AI, and trend-driven. \u003C\u002Fli>\u003Cli>HubSpot Zone: Product sessions, demos, and 1:1 access to the minds behind the tools; perfect for expanding your HubSpot network.\u003C\u002Fli>\u003C\u002Ful>",{"large":53349},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53351,"meta":53352,"component":53354,"responsiveStyles":53357},"builder-7da258acd0b44c8b8c563f154c00e9c7",{"previousId":53353},"builder-a162ceaffc5143099a58010c2b7476be",{"name":42848,"options":53355,"isRSC":130},{"image":53356,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0fd55af20b604170a82740f09693bc2f",{"large":53358},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42858},{"@type":118,"@version":119,"id":53360,"component":53361,"responsiveStyles":53364},"builder-bfe40a36f0cf43129027f5434c8ae492",{"name":42813,"options":53362,"isRSC":128},{"text":53363},"\u003Ch6>MEETUPS: YOUR FAST TRACK TO MEANINGFUL CONNECTIONS\u003C\u002Fh6>\u003Cp>Looking to meet peers in similar roles or industries? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions?tags=recoJLlP1nyQ82rje\">Meetups\u003C\u002Fa> are designed for just that: bringing together groups around common topics, challenges, or opportunities.\u003C\u002Fp>\u003Cp>They are ideal for connecting with others navigating similar paths. Whether you’re scaling a startup, diving into AI, or leading a customer team, there's a Meetup for you.\u003C\u002Fp>\u003Cp>Pro tip: Pick Meetups that match your goals and interests and don’t be shy. Sometimes the best connections come from stepping out of your comfort zone. Be ready to engage, ask questions, and contribute to the conversation.\u003C\u002Fp>",{"large":53365},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53367,"meta":53368,"component":53369,"children":53372,"responsiveStyles":53382},"builder-9f5a4db53e774477b0e58ab8c11637e7",{"previousId":53351},{"name":42848,"options":53370,"isRSC":130},{"image":53371,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F59f38d51f10c41ffae158a4a274a4a3f",[53373],{"@type":118,"@version":119,"id":53374,"meta":53375,"component":53377,"responsiveStyles":53380},"builder-6938305a7a4f4879b3e44bed1d38634a",{"previousId":53376},"builder-e897ee5a6aa7423aa22b2c726dd23f41",{"name":42813,"options":53378,"isRSC":130},{"text":53379},"\u003Ch5>MEETUPS: YOUR FAST TRACK TO MEANINGFUL CONNECTIONS\u003C\u002Fh5>\u003Cp>Looking to meet peers in similar roles or industries? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions?tags=recoJLlP1nyQ82rje\" target=\"_blank\">Meetups\u003C\u002Fa> are designed for just that: bringing together groups around common topics, challenges, or opportunities.\u003C\u002Fp>\u003Cp>They are ideal for connecting with others navigating similar paths. Whether you’re scaling a startup, diving into AI, or leading a customer team, there's a Meetup for you.\u003C\u002Fp>\u003Cp>\u003Cstrong>Pro tip\u003C\u002Fstrong>: Pick Meetups that match your goals and interests and don’t be shy. Sometimes the best connections come from stepping out of your comfort zone. Be ready to engage, ask questions, and contribute to the conversation.\u003C\u002Fp>",{"large":53381},{"lineHeight":42818,"height":42819},{"large":53383},{"width":42856,"position":154,"minHeight":53384,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42858},"400px",{"@type":118,"@version":119,"id":53386,"meta":53387,"component":53389,"responsiveStyles":53392},"builder-242e6b0375614b2a9c483522cd867f8e",{"previousId":53388},"builder-52ec10360d9e4e8f952e1389a6a4680a",{"name":42813,"options":53390,"isRSC":130},{"text":53391},"\u003Ch6>NETWORKING BEFORE, DURING, AND AFTER\u003C\u002Fh6>\u003Cp>INBOUND isn’t just a three-day experience. Think of it as a full-cycle opportunity to build meaningful professional relationships ever after everyone has left SF. Here’s how to get the most out of each phase:\u003C\u002Fp>\u003Cp>\u003Cstrong>BEFORE\u003C\u002Fstrong>: Start Building Connections Early\u003C\u002Fp>\u003Cul>\u003Cli>Download the INBOUND mobile app to search for and connect with other attendees. Tap the chat bubble icon to start 1:1 convos and plan meetups before you even step foot in San Francisco.\u003C\u002Fli>\u003Cli>Share that you're attending using INBOUND25’s custom social graphics. It’s a simple way to signal you're in and start the conversation using #INBOUND25.\u003C\u002Fli>\u003Cli>Join the \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fevents\u002Finbound20257336015268944523264\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn Event\u003C\u002Fa> and introduce yourself to fellow attendees. Discover who else in your network is attending, drop a comment and start forming new connections.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>DURING\u003C\u002Fstrong>: Make Instant Connections with Klik\u003C\u002Fp>\u003Cul>\u003Cli>Tap your Klik badges together to instantly exchange contact info. No awkward scanning or fumbling for business cards.\u003C\u002Fli>\u003Cli>All your new connections are saved in the Klik tab of the app, so you can easily follow up later.\u003C\u002Fli>\u003Cli>Don’t overlook informal networking moments—lounges, lunch breaks, and session Q&As are perfect opportunities to meet someone new.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>AFTER\u003C\u002Fstrong>: Keep the Momentum Going\u003C\u002Fp>\u003Cul>\u003Cli>Revisit your saved Klik connections post-event and\u003Cstrong> \u003C\u002Fstrong>send follow-up notes while the conversation is still fresh.\u003C\u002Fli>\u003Cli>Share your key takeaways and insights on social media using #INBOUND25—it’s a great way to reconnect with people and expand your network even further.\u003C\u002Fli>\u003Cli>Consider scheduling virtual or in-person catch-ups to continue the momentum and turn connections into collaborations.\u003C\u002Fli>\u003C\u002Ful>",{"large":53393},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53395,"meta":53396,"component":53398,"responsiveStyles":53401},"builder-c2116c25291a483688864aac22f9dc8c",{"previousId":53397},"builder-c4473116c7084399b84481a88af18eaf",{"name":42848,"options":53399,"isRSC":130},{"image":53400,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe67df2543b174d01a3c07ea1b10417c8",{"large":53402},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42858,"marginBottom":43146},{"@type":118,"@version":119,"id":53404,"meta":53405,"component":53407,"responsiveStyles":53410},"builder-e26b2dd4179d4175ad4cdc12b614152e",{"previousId":53406},"builder-f98cb859861e4c098159b6dafbdc996f",{"name":42813,"options":53408,"isRSC":130},{"text":53409},"\u003Cp>\u003Cstrong>Your Networking Checklist \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>✔️ Download the INBOUND app and update your profile\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">✔️ Post your “Meet me in SF” graphic and tag it with #INBOUND25\u003Cbr>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">✔️ Schedule at least one Braindate or save a seat for a Meetup\u003C\u002Fspan>\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"text-align: inherit; letter-spacing: 0.02125rem; font-weight: 300; font-size: 1.063rem; color: inherit;\">✔️ Follow up with new contacts within a week post-event\u003Cbr>\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>",{"large":53411},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53413,"meta":53414,"component":53416,"responsiveStyles":53419},"builder-3c20c965e1f1427da0bd1cafb73f3cdc",{"previousId":53415},"builder-47dc8ed22cde4bb6b490255cab0815a6",{"name":42848,"options":53417,"isRSC":130},{"image":53418,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc97cc184affa4869923bf7c35c74c6c3",{"large":53420},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42858,"marginBottom":43146},{"@type":118,"@version":119,"id":53422,"meta":53423,"component":53425,"responsiveStyles":53428},"builder-d70e7979d7c8410f84367fe462e3e3b6",{"previousId":53424},"builder-843a79d6cafa486bb3edb7b8f50c8e54",{"name":42813,"options":53426,"isRSC":130},{"text":53427},"\u003Ch6>READY TO CONNECT?\u003C\u002Fh6>\u003Cp>Networking at INBOUND is all about being open and proactive. With intentional new formats, thoughtfully designed zones, and tech-powered tools like Klik and the mobile app, this is your chance to build a network that energizes your career and ideas long after the event wraps.\u003C\u002Fp>",{"large":53429},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53431,"component":53432,"responsiveStyles":53434},"builder-687d0e5214b040ee9699138cd592abc4",{"name":42848,"options":53433,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":53435},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":53437,"meta":53438,"component":53440},"builder-6ebf04607ac843f08b4580a7a5786ea9",{"previousId":53439},"builder-004ee5aabaaa4252b723cffb498bc158",{"name":42933,"options":53441,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":53443,"@type":118,"tagName":174,"properties":53444,"responsiveStyles":53445},"builder-pixel-61tebqcm31c",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":53446},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":53448},{"path":66,"query":53449},{},{},1755712466807,1754510197576,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fnetworking-at-inbound-how-to-connect-like-a-pro","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe1138b16ee31493c9e709d0bd9d4bb49",[],{"createdDate":53457,"id":53458,"name":53459,"modelId":42782,"published":100,"meta":53460,"query":53463,"data":53466,"variations":53543,"lastUpdated":53544,"firstPublished":53545,"previewUrl":53546,"testRatio":141,"screenshot":53547,"createdBy":190,"lastUpdatedBy":190,"folders":53548,"rev":45748},1753377787369,"2ee3dc542bac478ba8149fb1c842df32","INBOUND Session Reservations: Everything You Need to Know",{"kind":74,"lastPreviewUrl":53461,"componentsUsed":53462,"hasLinks":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-session-reservations-everything-you-need-to-know?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=2ee3dc542bac478ba8149fb1c842df32&builder.overrides.2ee3dc542bac478ba8149fb1c842df32=2ee3dc542bac478ba8149fb1c842df32&builder.options.locale=Default",{"Hubspot Form Embed":141},[53464],{"@type":103,"property":104,"operator":105,"value":53465},"\u002Fblog\u002Finbound-session-reservations-everything-you-need-to-know",{"imageAltText":53467,"tags":53468,"environment":42800,"excerpt":53469,"category":48379,"author":53470,"image":53471,"description":53472,"title":53459,"datePublished":53473,"themeId":13,"blocks":53474,"url":53465,"state":53540},"INBOUND ",[43541,51402],"INBOUND 2025 is going to be a special one with 200+ sessions across thought leadership, tactical deep dives, hands-on workshops, and powerful community meetups. Whether you’re here to learn from iconic speakers or go deeper into your craft with hands-on labs, saving your seat when session reservations open is a big part of the INBOUND experience.\n\nSome of our most in-demand sessions have limited capacity and saving a seat guarantees your spot. Even better? This year, we’re introducing a brand-new, beta tool: AI Agenda Assistant to help you plan smarter and faster.\n\nHere’s everything you need to know about INBOUND session reservations.",{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0a6831a0043642f9ac1e4e02fb8f3568","Learn how to save seats for limited-capacity sessions at INBOUND 2025. Get key dates, step-by-step instructions for desktop and mobile, and tips for using the AI Agenda Assistant to plan your perfect schedule.",1753761600000,[53475,53482,53489,53498,53505,53512,53518,53525,53531,53535],{"@type":118,"@version":119,"id":53476,"component":53477,"responsiveStyles":53480},"builder-baebd2917ae449839b99af6bdd9bac86",{"name":42813,"options":53478,"isRSC":128},{"text":53479},"\u003Cp>INBOUND 2025 is going to be a special one with 200+ sessions across thought leadership, tactical deep dives, hands-on workshops, and powerful community Meetups. Whether you’re here to learn from iconic speakers or go deeper into your craft with hands-on labs, saving your seat when session reservations open is a big part of the INBOUND experience. \u003C\u002Fp>\u003Cp>Some of our most in-demand sessions have limited capacity and saving a seat guarantees your spot. Even better? This year, we’re introducing a brand-new, beta tool: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fplan-smarter-with-inbounds-new-ai-agenda-assistant\">AI Agenda Assistant\u003C\u002Fa> to help you plan smarter and faster. Session reservations open for \u003Cspan style=\"font-size: 16px; letter-spacing: 0.45px; font-weight: bold;\">VIP \u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-size: 16px; letter-spacing: 0.45px;\">on\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; letter-spacing: 0.45px;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-size: 16px; letter-spacing: 0.45px;\">\u003Cstrong>August 5 at 10 AM ET \u002F 7 AM PT \u003C\u002Fstrong>and for \u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; letter-spacing: 0.45px; font-weight: bold;\">General Admission \u003C\u002Fspan>\u003Cb>\u003Cspan style=\"font-size: 16px; letter-spacing: 0.45px;\">on\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; letter-spacing: 0.45px;\"> \u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; letter-spacing: 0.45px;\">August 12 at 10 AM ET \u002F 7 AM PT.\u003C\u002Fspan>\u003C\u002Fb>\u003C\u002Fp>\u003Cp>Here’s everything you need to know about INBOUND session reservations.\u003C\u002Fp>",{"large":53481},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53483,"component":53484,"responsiveStyles":53487},"builder-1fa5a0c97d9241b282cab4945c2bf65b",{"name":42813,"options":53485,"isRSC":128},{"text":53486},"\u003Ch6>LIMITED-CAPACITY SESSIONS\u003C\u002Fh6>\u003Cp>At INBOUND, not all sessions require reservations, but for those that do, saving your seat guarantees entry (as long as you arrive 5+ minutes before the session start time). These limited-capacity sessions include:\u003C\u002Fp>\u003Cul>\u003Cli>Education Sessions\u003C\u002Fli>\u003Cli>Deep Dives\u003C\u002Fli>\u003Cli>HubSpot Academy Labs\u003C\u002Fli>\u003Cli>Meetups\u003C\u002Fli>\u003Cli>Spark Studio Sessions\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Look for the “Reservation Required” tag if you’re viewing sessions on desktop or “Limited” tag if viewing in the INBOUND app. Once a session reaches capacity, you’ll no longer be able to save a seat, but you can still join the standby line on site.\u003C\u002Fp>\u003Cp>\u003Cstrong>Key Dates for Session Reservations\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>August 5, 2025 at 10 AM ET \u002F 7 AM PT: Reservations open for VIP ticket holders\u003C\u002Fli>\u003Cli>August 12, 2025 at 10 AM ET \u002F7 AM PT: Reservations open for General Admission ticket holders\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Seats are available on a first-come, first-served basis, so we recommend building your shortlist of “Favorite” sessions in advance.\u003C\u002Fp>",{"large":53488},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53490,"properties":53491,"component":53493,"responsiveStyles":53496},"builder-cc76371585a442e8ac5c44f3a6da9ebb",{"id":53492},"how-to-save-a-seat",{"name":42813,"options":53494,"isRSC":128},{"text":53495},"\u003Ch6>HOW TO SAVE A SEAT FOR LIMITED-CAPACITY SESSIONS\u003C\u002Fh6>\u003Cp>\u003Cstrong>On Desktop \u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Log in using the email tied to your ticket and your confirmation number. (Need help finding your email? Search your inbox for “Registration Confirmation to INBOUND 2025.”)\u003C\u002Fli>\u003Cli>Search for specific Deep Dives, Education Sessions, HubSpot Academy Labs, or Meetups you’d like to attend. \u003Cb>OR\u003C\u002Fb> filter to view all \"Reservation Required\" sessions.\u003C\u002Fli>\u003Cli>Click any session card to see full details.\u003C\u002Fli>\u003Cli>For sessions labeled “Reservation Required,” click \u003Cb>Save a Seat\u003C\u002Fb>.\u003C\u002Fli>\u003Cli>The icon will update to “Seat Saved” to confirm your spot.\u003C\u002Fli>\u003Cli>Your reserved sessions will appear under the \"My Saved Seats\" tab.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Note\u003C\u002Fstrong>: You can’t reserve two sessions that overlap. If you try, you’ll be prompted to remove the conflicting session first.\u003C\u002Fp>\u003Cp>\u003Cstrong>On the INBOUND Mobile App\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Download and log in to the app (\u003Ca href=\"https:\u002F\u002Finboundevent.page.link\u002FXuLJhk82psRdpKhb8\" target=\"_blank\">Apple \u002F Google Play\u003C\u002Fa>)\u003C\u002Fli>\u003Cli>Search or browse for Deep Dives, Education Sessions, HubSpot Academy Labs, or Meetups. These will be denoted with a \"Limited\" tag.\u003C\u002Fli>\u003Cli>Tap the \u003Cstrong>Save a seat\u003C\u002Fstrong> button on the eligible session card.\u003C\u002Fli>\u003Cli>The icon will update to “Seat Saved” to confirm your spot.\u003C\u002Fli>\u003Cli>Reserved sessions will appear under the Registered tab in your Agenda.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>🚨 \u003Cstrong>Reminder\u003C\u002Fstrong>: The \u003Cstrong>Save a seat \u003C\u002Fstrong>button won’t appear in the app until reservations are open for your ticket type.\u003C\u002Fp>",{"large":53497},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53499,"component":53500,"responsiveStyles":53503},"builder-affaf89113ee43d79be8dd5ffd1ce409",{"name":42813,"options":53501,"isRSC":128},{"text":53502},"\u003Ch6>FAQs & TROUBLESHOOTING\u003C\u002Fh6>\u003Cp>\u003Cstrong>What if a session is full?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cspan class=\"ql-cursor\">\u003C\u002Fspan>High-demand sessions fill up fast, and if you’re not able to save a seat to a session you had your eye on, here’s what you can do:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Keep exploring\u003C\u002Fstrong>: Over half of INBOUND's programming doesn’t require a reservation at all and there's still so much content to take in! \u003C\u002Fli>\u003Cli>\u003Cstrong>Check back often\u003C\u002Fstrong>: Seat availability can shift as attendees update their plans. If a session is full now, it doesn’t mean it’ll stay that way—keep an eye out in case space opens up.\u003C\u002Fli>\u003Cli>\u003Cstrong>Use the Standby line onsite\u003C\u002Fstrong>: Even if a session is booked, you still have a shot. Head to the room early and hop in the Standby line. Five minutes before start time, any unclaimed seats will be released.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>I changed my mind, can I cancel a reserved session?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Yes! Just click Unreserve Seat on the session card if your plans change. Please only reserve sessions you plan to attend so everyone gets a fair shot.\u003C\u002Fp>\u003Cp>\u003Cstrong>What if I arrive late to a session?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If you saved a seat for a session but do not arrive at the least 5 minutes before the session start time, your seat will be released.\u003C\u002Fp>\u003Cp>For more resources on session reservations, standby line access, and using the INBOUND mobile app, visit our \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Help Center\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>",{"large":53504},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53506,"component":53507,"responsiveStyles":53510},"builder-980a5f95f0a94a7ca39aa845fcff83c5",{"name":42813,"options":53508,"isRSC":128},{"text":53509},"\u003Ch6>PLAN AHEAD: USE THE AI AGENDA ASSISTANT FIRST\u003C\u002Fh6>\u003Cp>Don’t know where to start? Let the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fplan-smarter-with-inbounds-new-ai-agenda-assistant\">AI Agenda Assistant\u003C\u002Fa> do the heavy lifting! Before reservations open, use this beta planning tool to:\u003C\u002Fp>\u003Cul>\u003Cli>Get personalized session suggestions based on your role, interests, and schedule preferences\u003C\u002Fli>\u003Cli>Build a shortlist that aligns with your goals and availability\u003C\u002Fli>\u003Cli>Make quicker decisions once reservations open\u003C\u002Fli>\u003C\u002Ful>\u003Cp>You can find the AI Agenda Assistant on the Sessions page; check out the full guide on how to use it \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fplan-smarter-with-inbounds-new-ai-agenda-assistant\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cb>here\u003C\u002Fb>\u003C\u002Fa>.\u003C\u002Fp>",{"large":53511},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53513,"component":53514,"responsiveStyles":53516},"builder-1d2baacd35f74a3696298d20130786d8",{"name":42848,"options":53515,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":53517},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":53519,"component":53520,"responsiveStyles":53523},"builder-7d4fb944cd4344c18595a5f0da5c26e1",{"name":42813,"options":53521,"isRSC":128},{"text":53522},"\u003Cp>INBOUND is your space to learn, grow, and connect. Make sure you don’t miss the sessions that matter most.\u003C\u002Fp>\u003Cp>✅ Download the INBOUND app.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit;\">✅ Use the AI Agenda Assistant to plan out which sessions you want to attend.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit;\">✅ Mark your calendar for your ticket type’s session reservation day (August 5 at 10 AM ET for VIP \u002F 7 AM PT and August 12 at 10 AM ET \u002F 7 AM PT for General Admission)\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>We can’t wait to see what you build at INBOUND 2025!\u003C\u002Fp>",{"large":53524},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":53526,"component":53527,"responsiveStyles":53529},"builder-be77403f4b4c4986919d8bd3f96c43f3",{"name":42848,"options":53528,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":53530},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":53532,"component":53533},"builder-533d2b39042d47c584cd3c834ed765b3",{"name":42933,"options":53534,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":53536,"@type":118,"tagName":174,"properties":53537,"responsiveStyles":53538},"builder-pixel-3kkwj43u4xt",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":53539},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":53541},{"path":66,"query":53542},{},{},1755712482301,1753378872609,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-session-reservations-everything-you-need-to-know","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3f327e0586894d2083bf3da5788bccc9",[],{"createdDate":53550,"id":53551,"name":53552,"modelId":42782,"published":100,"query":53553,"data":53556,"variations":54099,"lastUpdated":54100,"firstPublished":54101,"previewUrl":54102,"testRatio":141,"screenshot":54103,"createdBy":190,"lastUpdatedBy":189,"folders":54104,"meta":54105,"rev":45748},1753310290400,"314a1fa60802493bb67c97de9dcf0a95","2025 Your Guide to the INBOUND Mobile App",[53554],{"@type":103,"property":104,"operator":105,"value":53555},"\u002Fblog\u002Fyour-guide-to-the-inbound-mobile-app",{"themeId":13,"environment":42800,"author":53557,"datePublished":53473,"imageAltText":53558,"category":48379,"image":53559,"excerpt":53560,"relatedPosts":53561,"tags":53565,"title":53566,"featured":128,"description":53567,"blocks":53568,"url":53555,"state":54096},{"@type":72,"id":42805,"model":42806},"INBOUND mobile app","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F53e9a39662ec4f4eaf53bd27fe561ea6","You’ve got your ticket, your travel’s set, and now it’s time to plan your INBOUND 2025 experience. The official INBOUND mobile app is your go-to tool for navigating the event, connecting with other attendees, favoriting sessions, and reserving your seat for limited-capacity sessions.\n\nDownload the app now from the [Apple App Store] or [Google Play] and get ready to make the most of your time in San Francisco.\n\nHeads up: Session reservations open for VIP ticket holders on August 5 at 10 AM ET \u002F 7 AM PT, and for General Admission on August 12 at 10 AM ET \u002F 7 AM PT. (Keep an eye on your inbox as we’ll send more info soon.)",[53562,53563,53564],{},{},{},[51401,51402],"Your Guide to the INBOUND Mobile App","A helpful user guide to downloading and navigating the INBOUND 2025 mobile app. ",[53569,53580,53619,53628,53658,53667,53698,53706,53742,53750,53783,53791,53818,53827,53859,53868,53897,53905,53937,53945,53973,53981,54011,54053,54072,54081,54087,54091],{"@type":118,"@version":119,"id":53570,"properties":53571,"meta":53573,"component":53575,"responsiveStyles":53578},"builder-f1b15d144f25436ba78afb5460fe29df",{"id":53572},"getting-started",{"previousId":53574},"builder-904ad223934d45889f632854b5dd1c36",{"name":42813,"options":53576,"isRSC":130},{"text":53577},"\u003Cp>You’ve got your ticket, your travel’s set, and now it’s time to plan your INBOUND 2025 experience. The official INBOUND mobile app is your go-to tool for navigating the event, connecting with other attendees, favoriting sessions, and reserving your seat for limited-capacity sessions.\u003C\u002Fp>\u003Cp>Download the app now from the \u003Ca href=\"https:\u002F\u002Fapps.apple.com\u002Fua\u002Fapp\u002Finbound\u002Fid6449719752\" target=\"_blank\">Apple App\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=com.hubspot.Inbound2023\" target=\"_blank\">Google Play\u003C\u002Fa> store and get ready to make the most of your time in San Francisco.\u003C\u002Fp>\u003Cp>\u003Cstrong>Heads up\u003C\u002Fstrong>: Session reservations open for \u003Cstrong>VIP ticket holders on August 5 at 10 AM ET \u002F 7 AM PT\u003C\u002Fstrong>, and for \u003Cstrong>General Admission on August 12 at 10 AM ET \u002F 7 AM PT.\u003C\u002Fstrong> (Keep an eye on your inbox as we’ll send more info soon.)\u003C\u002Fp>",{"large":53579},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":53581,"meta":53582,"component":53584},"builder-e0d8169ffc2243d89884a055a46bedce",{"previousId":53583},"builder-8fa86a35fe39434295fcc7b7ba40087e",{"name":42840,"options":53585,"isRSC":130},{"columns":53586,"space":26736,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53587,53597],{"blocks":53588,"width":50338},[53589],{"@type":118,"@version":119,"id":53590,"properties":53591,"component":53592,"responsiveStyles":53595},"builder-0614e14fb38649f3b40dc37fbff3e285",{"id":53572},{"name":42813,"options":53593,"isRSC":130},{"text":53594},"\u003Ch6>GETTING STARTED\u003C\u002Fh6>\u003Cp>Let’s get you set up for INBOUND success. Download the mobile app from the \u003Ca href=\"https:\u002F\u002Fapps.apple.com\u002Fua\u002Fapp\u002Finbound\u002Fid6449719752\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"background-color: rgba(34, 25, 77, 0);\">Apple App\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=com.hubspot.Inbound2023\" rel=\"noopener noreferrer\" target=\"_blank\">Google Play\u003C\u002Fa> store to start exploring.\u003C\u002Fp>\u003Cp>To log in, use the \u003Cstrong>same email you used to register for INBOUND\u003C\u002Fstrong>. Then, check your inbox for a magic link to verify your email. OR enter your \u003Cstrong>ticket number\u003C\u002Fstrong> from your confirmation email. (Need help? Search your inbox for “Registration Confirmation to INBOUND 2025.”)\u003C\u002Fp>\u003Cp>Having trouble logging in? \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F271-downloading-logging-into-app\" rel=\"noopener noreferrer\" target=\"_blank\">Check out these tips →\u003C\u002Fa>\u003C\u002Fp>",{"large":53596},{"position":154,"lineHeight":42818,"height":42819},{"blocks":53598,"width":50326},[53599,53608],{"@type":118,"@version":119,"id":53600,"meta":53601,"component":53603,"responsiveStyles":53605},"builder-9108cbeb1f5245d68eb825c21db4ab18",{"previousId":53602},"builder-3be906b6029541a096c0b78c1f548bd3",{"name":52579,"options":53604,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53606},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":53607},"23px",{"@type":118,"@version":119,"id":53609,"component":53610,"responsiveStyles":53616},"builder-202edd40b9394062a52f8fccadfd5634",{"name":42848,"options":53611,"isRSC":130},{"image":53612,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":53613,"lockAspectRatio":13,"height":53614,"width":53614,"sizes":53615},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1d1af04009054791842b5b751736c8e2","1.1",1500,"(max-width: 638px) 79vw, (max-width: 998px) 29vw, 26vw",{"large":53617},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53618,"marginLeft":45412},"499px",{"@type":118,"@version":119,"id":53620,"meta":53621,"component":53623,"responsiveStyles":53625},"builder-18ffd56385ca4a0786b1288bd221da84",{"previousId":53622},"builder-8be32251322b4c4b91782fe82928e4c0",{"name":52579,"options":53624,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53626},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":53627},"62px",{"@type":118,"@version":119,"id":53629,"meta":53630,"component":53632},"builder-197e2c7a701f4362a905669d9777a257",{"previousId":53631},"builder-ed98b396f1e044eb8788b5570e1c1066",{"name":42840,"options":53633,"isRSC":130},{"columns":53634,"space":26736,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53635,53647],{"blocks":53636,"width":53646},[53637],{"@type":118,"@version":119,"id":53638,"properties":53639,"component":53641,"responsiveStyles":53644},"builder-4b684ea7fcdb401cb28b5728cc69ad8f",{"id":53640},"navigating-the-app",{"name":42813,"options":53642,"isRSC":130},{"text":53643},"\u003Ch6>NAVIGATING THE APP\u003C\u002Fh6>\u003Cp>Consider the Home page your INBOUND home base. From there, you can access venue maps, explore the community, and dive into key event details.\u003C\u002Fp>\u003Cp>Use the bottom navigation bar to switch between major sections like the \u003Cstrong>Agenda\u003C\u002Fstrong>, \u003Cstrong>Klik\u003C\u002Fstrong>, and \u003Cstrong>Map\u003C\u002Fstrong>. Tap \u003Cstrong>More\u003C\u002Fstrong> to find additional features like the \u003Cstrong>Help Center\u003C\u002Fstrong>, \u003Cstrong>Speakers\u003C\u002Fstrong>, \u003Cstrong>Sponsors\u003C\u002Fstrong>, \u003Cstrong>Community\u003C\u002Fstrong>, and \u003Cstrong>Polls\u003C\u002Fstrong> (new this year!).\u003C\u002Fp>\u003Cp>To update your profile (add a photo!), adjust your privacy settings, or log out, tap your profile icon in the top left corner of the screen.\u003C\u002Fp>\u003Cp>In the top right corner, you’ll find:\u003C\u002Fp>\u003Cp>- Chats 💬: Your 1:1 messages\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">- Event Updates 🔔: Notifications, profile views, and key alerts\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F344-intro-to-app\">Get more details on navigating the app →\u003C\u002Fa>\u003C\u002Fp>",{"large":53645},{"position":154,"lineHeight":42818,"height":42819,"paddingRight":42981},66.667,{"blocks":53648,"width":43285},[53649],{"@type":118,"@version":119,"id":53650,"component":53651,"responsiveStyles":53655},"builder-da4ff8910841476a919dafda8ad54e64",{"name":42848,"options":53652,"isRSC":130},{"image":53653,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":53613,"lockAspectRatio":13,"height":53614,"width":53614,"sizes":53654},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff7f3c1a995ba4c808100c1498ed52361","(max-width: 638px) 87vw, (max-width: 998px) 29vw, 26vw",{"large":53656},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53657},"549px",{"@type":118,"@version":119,"id":53659,"meta":53660,"component":53662,"responsiveStyles":53664},"builder-63b38bc5642d44b7bdf175c5bbbe19e6",{"previousId":53661},"builder-a1f0819886e4417ab467e270156dc7dd",{"name":52579,"options":53663,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53665},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":53666},"48px",{"@type":118,"@version":119,"id":53668,"meta":53669,"component":53671},"builder-155d04311e3d48d09d00f3b4cd0e44f0",{"previousId":53670},"builder-9419ad217b62452a908cb709fb254c12",{"name":42840,"options":53672,"isRSC":130},{"columns":53673,"space":26736,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53674,53685],{"blocks":53675,"width":53646},[53676],{"@type":118,"@version":119,"id":53677,"properties":53678,"component":53680,"responsiveStyles":53683},"builder-7f860ff0ec814916818d8abefb4e2f61",{"id":53679},"agenda-overview",{"name":42813,"options":53681,"isRSC":130},{"text":53682},"\u003Ch6>AGENDA OVERVIEW\u003C\u002Fh6>\u003Cp>Browse the full INBOUND schedule and start curating your personalized agenda. Session times display in Pacific Daylight Time (PDT).\u003C\u002Fp>\u003Cp>Filter by Date: Use the top of the Agenda to view All Days or select a specific day to narrow your view.\u003C\u002Fp>\u003Cp>Filter by Session Type: Just below the date filters, toggle between:\u003C\u002Fp>\u003Cul>\u003Cli>All Sessions – Everything happening at INBOUND\u003C\u002Fli>\u003Cli>My Favorites – Sessions you've favorited or saved a seat for\u003C\u002Fli>\u003Cli>Registered – Only sessions where you've saved a seat\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F277-building-your-agenda\">Get more details on the agenda → \u003C\u002Fa>\u003C\u002Fp>",{"large":53684},{"position":154,"lineHeight":42818,"height":42819,"paddingRight":42981},{"blocks":53686,"width":43285},[53687],{"@type":118,"@version":119,"id":53688,"component":53689,"responsiveStyles":53695},"builder-cf926279efdb4a0c8f3d32e689d5845a",{"name":42848,"options":53690,"isRSC":130},{"image":53691,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":53692,"lockAspectRatio":13,"height":53693,"width":53693,"sizes":53694},"https:\u002F\u002Fcdn.builder.io\u002Fo\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ffad866c0309f4e169b8b596939365d4a?alt=media&token=ca090f77-6309-421a-af82-237dc9a737e2&apiKey=d09cfff8ac614d8a86e457a0274fa171",1.5,1920,"(max-width: 638px) 87vw, (max-width: 998px) 27vw, 25vw",{"large":53696},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53697},"644px",{"@type":118,"@version":119,"id":53699,"meta":53700,"component":53702,"responsiveStyles":53704},"builder-6b07c9b2ce8645f6959e7d18d0fb2b72",{"previousId":53701},"builder-bc2239ae248e46f0b840087c35037f81",{"name":52579,"options":53703,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53705},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":52300},{"@type":118,"@version":119,"id":53707,"meta":53708,"component":53710},"builder-1f94da25631c4d6dba1d46e02791c512",{"previousId":53709},"builder-6b0d3407cea64328bb97c7e10adc25b8",{"name":42840,"options":53711,"isRSC":130},{"columns":53712,"space":26736,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53713,53724],{"blocks":53714,"width":50338},[53715],{"@type":118,"@version":119,"id":53716,"properties":53717,"component":53719,"responsiveStyles":53722},"builder-034b85ecb6fd4c778294dc964f2c28ab",{"id":53718},"curate-your-agenda",{"name":42813,"options":53720,"isRSC":130},{"text":53721},"\u003Ch6>“FAVORITE” SESSIONS TO CURATE YOUR AGENDA\u003C\u002Fh6>\u003Cp>Build your personalized INBOUND schedule with just a tap. Hit the \u003Cstrong>heart icon\u003C\u002Fstrong> to “\u003Cstrong>favorite\u003C\u002Fstrong>” any session—whether you're browsing the full agenda or viewing an individual session card. Your picks will be saved under the \u003Cstrong>My Favorites\u003C\u002Fstrong> tab at the top of the Agenda screen.\u003C\u002Fp>\u003Cp>A few things to keep in mind:\u003C\u002Fp>\u003Cul>\u003Cli>Every session has a heart icon\u003C\u002Fli>\u003Cli>You can “\u003Cstrong>favorite\u003C\u002Fstrong>” as many sessions as you’d like, even if they overlap\u003C\u002Fli>\u003Cli>Favoriting a session \u003Cstrong>does not\u003C\u002Fstrong> reserve your seat; some sessions require a seat reservation so please note those with a seat icon.\u003C\u002Fli>\u003Cli>You can favorite sessions on desktop too\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F277-building-your-agenda-app\">More details on favoriting sessions and building your agenda →\u003C\u002Fa>\u003C\u002Fp>",{"large":53723},{"position":154,"lineHeight":42818,"height":42819,"paddingRight":42981},{"blocks":53725,"width":50326},[53726,53733],{"@type":118,"@version":119,"id":53727,"meta":53728,"component":53729,"responsiveStyles":53731},"builder-fc5d18a7cd7c4c47a50ef502f38d181b",{"previousId":53602},{"name":52579,"options":53730,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53732},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":53607},{"@type":118,"@version":119,"id":53734,"component":53735,"responsiveStyles":53739},"builder-605a30b193d4472fb6da4a364c99394f",{"name":42848,"options":53736,"isRSC":130},{"image":53737,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":53692,"lockAspectRatio":13,"height":53693,"width":53693,"sizes":53738},"https:\u002F\u002Fcdn.builder.io\u002Fo\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F934b088887c446faa2d529b5d619c8d5?alt=media&token=68fe33ae-3427-4e5e-8dcd-12ea2f815900&apiKey=d09cfff8ac614d8a86e457a0274fa171","(max-width: 638px) 29vw, (max-width: 998px) 19vw, 13vw",{"large":53740},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53741},"417px",{"@type":118,"@version":119,"id":53743,"meta":53744,"component":53746,"responsiveStyles":53748},"builder-b874b151abb340d1bf2c44427d1decab",{"previousId":53745},"builder-ea9188bc0a3e4885aef0391243f45ed1",{"name":52579,"options":53747,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53749},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":53666},{"@type":118,"@version":119,"id":53751,"meta":53752,"component":53753},"builder-961a2bbd0a7341ed846adfe796111af1",{"previousId":53707},{"name":42840,"options":53754,"isRSC":130},{"columns":53755,"space":26736,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53756,53767],{"blocks":53757,"width":50338},[53758],{"@type":118,"@version":119,"id":53759,"properties":53760,"component":53762,"responsiveStyles":53765},"builder-88966344bc0a48b288bfa6652914746a",{"id":53761},"save-a-seat",{"name":42813,"options":53763,"isRSC":130},{"text":53764},"\u003Ch6 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">SAVE A SEAT\u003C\u002Fh6>\u003Ch6>\u003Cp style=\"font-size: 1.063rem;\">Education Sessions, Deep Dives, HubSpot Academy Labs, and Meetups require a reservation due to limited capacity. These sessions are marked with a “Limited” tag in the app.\u003C\u002Fp>\u003Cp style=\"font-size: 1.063rem;\">When reservations open for your ticket type (\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">August 5 at 10 AM ET \u002F 7 AM PT for VIP\u003C\u002Fspan> and \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">August 12 at 10 AM ET \u002F 7 AM PT for General Admission\u003C\u002Fspan>) you’ll see a “Save a seat” button on the lower left of eligible session cards. The button will not appear until it’s time for each ticket type to access session reservations.\u003C\u002Fp>\u003Cp style=\"font-size: 1.063rem;\">How to save a seat in the app:\u003C\u002Fp>\u003Cul>\u003Cli>Search for any Deep Dive, Education Session, HubSpot Academy Lab, or Meetup you want to attend\u003C\u002Fli>\u003Cli>Tap the \u003Cstrong>Save a seat\u003C\u002Fstrong> button on the session card\u003C\u002Fli>\n\u003Cli>The icon will update to “Seat Saved” to confirm your spot.\u003C\u002Fli>\n\u003Cli>Your reserved sessions will appear under the Registered tab in the Agenda\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"font-size: 1.063rem;\">Helpful tips:\u003C\u002Fp>\u003Cul>\u003Cli>Saving a seat will automatically add that session to your \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">My Favorites\u003C\u002Fspan> tab.\u003C\u002Fli>\u003Cli>You can’t save a seat for two sessions with overlapping times.\u003C\u002Fli>\u003Cli>The \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Save a seat \u003C\u002Fspan>button will only appear after reservations open for your ticket type.\u003C\u002Fli>\u003Cli>Favoriting a session does not save a seat. Be sure to tap \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Save a seat\u003C\u002Fspan> to reserve\u003C\u002Fli>\u003Cli>Once onsite, reserved seats are held until 5 minutes before the session starts. After that, we’ll begin seating from the standby line.\u003C\u002Fli>\u003Cli>If a session fills up, don’t worry; you can still join the standby line onsite. We’ll release the remaining seats 5 minutes before the session begins.\u003C\u002Fli>\u003Cli>Prefer to Save a seat on desktop? Get directions \u003Cspan style=\"text-decoration-thickness: initial;\">\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-session-reservations-everything-you-need-to-know\">here\u003C\u002Fa>\u003C\u002Fspan>.\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"font-size: 1.063rem;\">Learn more about \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F277-building-your-agenda\" style=\"text-decoration-thickness: initial;\">session reservations\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F364-onsite-admission-limited-capacity-sessions\" style=\"text-decoration-thickness: initial;\">standby access\u003C\u002Fa> →\u003C\u002Fp>\u003C\u002Fh6>",{"large":53766},{"position":154,"lineHeight":42818,"height":42819,"paddingRight":42981},{"blocks":53768,"width":50326},[53769,53776],{"@type":118,"@version":119,"id":53770,"meta":53771,"component":53772,"responsiveStyles":53774},"builder-9d9c4ce097224680a8365a464de9afc6",{"previousId":53602},{"name":52579,"options":53773,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53775},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":53607},{"@type":118,"@version":119,"id":53777,"component":53778,"responsiveStyles":53781},"builder-0deb5a0017d74282b2019f8ba7bff50e",{"name":42848,"options":53779,"isRSC":130},{"image":53780,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":53692,"lockAspectRatio":13,"height":215,"width":215,"sizes":53738},"https:\u002F\u002Fcdn.builder.io\u002Fo\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7d9ff0a76665499c889121f2a0e1b35f?alt=media&token=cc939653-7a38-47bb-84d0-c4107e8ac1f1&apiKey=d09cfff8ac614d8a86e457a0274fa171",{"large":53782},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53741},{"@type":118,"@version":119,"id":53784,"meta":53785,"component":53787,"responsiveStyles":53789},"builder-9f01337e9009400b86b0fb60cca36c2f",{"previousId":53786},"builder-a4530ab99f4a4455a10cba16a4f45e75",{"name":52579,"options":53788,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53790},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":52300},{"@type":118,"@version":119,"id":53792,"meta":53793,"component":53795},"builder-10b38de35e734e27a1a6f9bd93c13606",{"previousId":53794},"builder-017c54e9b24a4915a0279daebd8dcbb8",{"name":42840,"options":53796,"isRSC":130},{"columns":53797,"space":26736,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53798,53809],{"blocks":53799,"width":53646},[53800],{"@type":118,"@version":119,"id":53801,"properties":53802,"component":53804,"responsiveStyles":53807},"builder-a44835736e4b4671be0a0694319761f7",{"id":53803},"rating-a-session",{"name":42813,"options":53805,"isRSC":130},{"text":53806},"\u003Ch6>RATING A SESSION\u003C\u002Fh6>\u003Cp>Don’t forget to leave a rating! Click on the session card on the Agenda page, and tap the Rate (“star” icon) towards the bottom left-hand corner of the screen.\u003C\u002Fp>\u003Cp>For more details on how to rate a session, click \u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F277-building-your-agenda-app\">here\u003C\u002Fa>.\u003C\u002Fp>",{"large":53808},{"position":154,"lineHeight":42818,"height":42819,"paddingRight":42981},{"blocks":53810,"width":43285},[53811],{"@type":118,"@version":119,"id":53812,"component":53813,"responsiveStyles":53816},"builder-07dfec3b9ecf4daba48a3e0af075cf4a",{"name":42848,"options":53814,"isRSC":130},{"image":53815,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":53692,"lockAspectRatio":13,"height":53693,"width":53693,"sizes":53738},"https:\u002F\u002Fcdn.builder.io\u002Fo\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc54576c3787844b1adeba9e229a2ce46?alt=media&token=8b0c1c1b-3588-4ea4-b847-cf16c98e37bb&apiKey=d09cfff8ac614d8a86e457a0274fa171",{"large":53817},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53741},{"@type":118,"@version":119,"id":53819,"meta":53820,"component":53822,"responsiveStyles":53824},"builder-33c39669bddd474c884a1596a670e7de",{"previousId":53821},"builder-24c7f0e9277f45e2af9f5cdd6bc45dde",{"name":52579,"options":53823,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53825},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":53826},"71px",{"@type":118,"@version":119,"id":53828,"meta":53829,"component":53831},"builder-6db01809c6b84596ab0767535371e343",{"previousId":53830},"builder-9e691a4c9631490185dd14919a1adb5d",{"name":42840,"options":53832,"isRSC":130},{"columns":53833,"space":26736,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53834,53847],{"blocks":53835,"width":50338},[53836],{"@type":118,"@version":119,"id":53837,"properties":53838,"meta":53840,"component":53842,"responsiveStyles":53845},"builder-9256fcb52b5a4558943841c77f740a17",{"id":53839},"networking",{"previousId":53841},"builder-20493bd237904004b4ce94e39111acaa",{"name":42813,"options":53843,"isRSC":130},{"text":53844},"\u003Ch6>NETWORKING AND COMMUNITY\u003C\u002Fh6>\u003Cp>Connecting with others is a core part of the INBOUND experience, both in person and in the app.\u003C\u002Fp>\u003Cp>Head to the Community page to browse attendees, search for contacts, and start 1:1 conversations with fellow event-goers.\u003C\u002Fp>\u003Cp>All your active chats live under the chat bubble icon in the top right corner of the app.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F328-networking-and-community-app\">Learn more about how to network through the app →\u003C\u002Fa>\u003C\u002Fp>",{"large":53846},{"position":154,"lineHeight":42818,"height":42819,"paddingRight":42981},{"blocks":53848,"width":50326},[53849],{"@type":118,"@version":119,"id":53850,"meta":53851,"component":53853,"responsiveStyles":53857},"builder-d4f85bcde961441d96dad9a70daf95b3",{"previousId":53852},"builder-aca5707d072f4377a3c90493ed21495f",{"name":42848,"options":53854,"isRSC":130},{"image":53855,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":53856,"lockAspectRatio":13,"height":53693,"width":53693,"sizes":53738},"https:\u002F\u002Fcdn.builder.io\u002Fo\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F39ef19580a56481ab590610aa89383f3?alt=media&token=63ec699a-644b-4c1d-ad30-cc419ed1ef32&apiKey=d09cfff8ac614d8a86e457a0274fa171","1.5",{"large":53858},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53741},{"@type":118,"@version":119,"id":53860,"meta":53861,"component":53863,"responsiveStyles":53865},"builder-9724b851b805412c80ec5c4b4fef861c",{"previousId":53862},"builder-a0e9f6d384324726a041a19fd7b657bb",{"name":52579,"options":53864,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53866},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":53867},"73px",{"@type":118,"@version":119,"tagName":53839,"id":53869,"meta":53870,"component":53872},"builder-5d17801936114a51b61fdf9f09194f38",{"previousId":53871},"builder-39805c8412ee4f1f9d829560089741c6",{"name":42840,"options":53873,"isRSC":130},{"columns":53874,"space":26736,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53875,53887],{"blocks":53876,"width":50338},[53877],{"@type":118,"@version":119,"id":53878,"properties":53879,"meta":53881,"component":53882,"responsiveStyles":53885},"builder-484b6fb6e93840f7a57f9d750d4e4bf6",{"id":53880},"making-connections-onsite",{"previousId":53841},{"name":42813,"options":53883,"isRSC":130},{"text":53884},"\u003Ch6>MAKING CONNECTIONS ONSITE\u003C\u002Fh6>\u003Cp>Your in-person connections live on the klik page. Just tap your badge together with another attendee to exchange contact info. Each exchange will automatically appear in your klik tab as a digital contact card.\u003C\u002Fp>\u003Cp>From there, you can:\u003C\u002Fp>\u003Cul>\u003Cli>Start a 1:1 chat by tapping the chat bubble icon\u003C\u002Fli>\u003Cli>Add notes to any contact\u003C\u002Fli>\u003Cli>Download your full list of exchanges at any time\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F328-networking-and-community-app\">Learn more about how klik works →\u003C\u002Fa>\u003C\u002Fp>",{"large":53886},{"position":154,"lineHeight":42818,"height":42819,"paddingRight":42981},{"blocks":53888,"width":50326},[53889],{"@type":118,"@version":119,"id":53890,"meta":53891,"component":53892,"responsiveStyles":53895},"builder-21dde97e57744a0da2a2e8c9fabb6b36",{"previousId":53852},{"name":42848,"options":53893,"isRSC":130},{"image":53894,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":53856,"lockAspectRatio":13,"height":53693,"width":53693,"sizes":53738},"https:\u002F\u002Fcdn.builder.io\u002Fo\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fadd589f138c54bd28c3e6763c7291381?alt=media&token=c932e871-0292-4cb8-a454-723431cdd2ec&apiKey=d09cfff8ac614d8a86e457a0274fa171",{"large":53896},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53741},{"@type":118,"@version":119,"id":53898,"meta":53899,"component":53901,"responsiveStyles":53903},"builder-20890882d9ba4f9fafb45dea8e618eb0",{"previousId":53900},"builder-815e3f2c81b34f15aecebdda44f6701d",{"name":52579,"options":53902,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53904},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":53867},{"@type":118,"@version":119,"id":53906,"meta":53907,"component":53909},"builder-b9a1922542b74c5d9450a8708d859ef0",{"previousId":53908},"builder-2e4ec155f1fa4c47b6d111c36ddf3286",{"name":42840,"options":53910,"isRSC":130},{"columns":53911,"space":129,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53912,53925],{"blocks":53913,"width":53646},[53914],{"@type":118,"@version":119,"id":53915,"properties":53916,"meta":53918,"component":53919,"responsiveStyles":53922},"builder-25396cd1b7df46d0aa874fa473ee5606",{"id":53917},"connect-with-sponsors",{"previousId":53841},{"name":42813,"options":53920,"isRSC":130},{"text":53921},"\u003Ch6>CONNECT WITH SPONSORS\u003C\u002Fh6>\u003Cp>Head to the Sponsors page (found under More in the bottom navigation) to browse participating companies, explore their booth details, review their contact information, and check out any exclusive offers. \u003C\u002Fp>\u003Cp>Looking to connect in person? Use the Interactive Map on the Home screen to find sponsor booths and get walking directions.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F312-connecting-with-sponsors\">Learn more about connecting with sponsors through the app →\u003C\u002Fa>\u003C\u002Fp>",{"large":53923},{"position":154,"lineHeight":42818,"height":42819,"paddingRight":53924},"16px",{"blocks":53926,"width":43285},[53927],{"@type":118,"@version":119,"id":53928,"meta":53929,"component":53930,"responsiveStyles":53933},"builder-c57f31e6e21245caad2f65f8a90416c7",{"previousId":53852},{"name":42848,"options":53931,"isRSC":130},{"image":53932,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":53692,"lockAspectRatio":13,"height":53693,"width":53693,"sizes":53738},"https:\u002F\u002Fcdn.builder.io\u002Fo\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fcccd234e3df24ba8b85199e68272bdd8?alt=media&token=b1c01162-d856-476f-b568-402d7ed2f264&apiKey=d09cfff8ac614d8a86e457a0274fa171",{"large":53934},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53935,"marginLeft":53936},"483px","13px",{"@type":118,"@version":119,"id":53938,"meta":53939,"component":53941,"responsiveStyles":53943},"builder-ac495e75eb914db2b97aa635bc9e976a",{"previousId":53940},"builder-01ffa5a6baf8412ba5eb294540eba6c8",{"name":52579,"options":53942,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53944},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":53867},{"@type":118,"@version":119,"id":53946,"meta":53947,"component":53949},"builder-2c2649ce7303423985abb7afbf8c1476",{"previousId":53948},"builder-807960bd10ff4799a926fa1b5f5701b9",{"name":42840,"options":53950,"isRSC":130},{"columns":53951,"space":26736,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53952,53964],{"blocks":53953,"width":50338},[53954],{"@type":118,"@version":119,"id":53955,"properties":53956,"component":53958,"responsiveStyles":53961},"builder-deea6845fcd74ccab4cbc1a9139a935b",{"id":53957},"meet-the-speakers",{"name":42813,"options":53959,"isRSC":130},{"text":53960},"\u003Ch6>MEET THE SPEAKERS\u003C\u002Fh6>\u003Cp>Get to know the industry-leading experts speaking at INBOUND!\u003C\u002Fp>\u003Cp>Speakers have traveled near and far to share their expertise with you — find out where they’ve journeyed from, discover their unique backgrounds through their bios, and check out which sessions they’re participating in.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F365-viewing-speakers-in-the-app\">More details on viewing speakers in the app can be found here →\u003C\u002Fa>\u003C\u002Fp>",{"large":53962},{"position":154,"lineHeight":42818,"height":42819,"marginRight":53963,"paddingRight":42981},"-5px",{"blocks":53965,"width":50326},[53966],{"@type":118,"@version":119,"id":53967,"component":53968,"responsiveStyles":53971},"builder-bfcb6d5e5a7242eab5035ccb65b31e46",{"name":42848,"options":53969,"isRSC":130},{"image":53970,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":53856,"lockAspectRatio":13,"height":53693,"width":53693,"sizes":53738},"https:\u002F\u002Fcdn.builder.io\u002Fo\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fbfff22851d8c4ccaa3724246d1595a17?alt=media&token=681296a4-32d3-4988-b5ad-d8519132f10e&apiKey=d09cfff8ac614d8a86e457a0274fa171",{"large":53972},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53741},{"@type":118,"@version":119,"id":53974,"meta":53975,"component":53977,"responsiveStyles":53979},"builder-c3e7fe24dad247e094c1b9b6474a5dbb",{"previousId":53976},"builder-c4ad2e417d844bd3891018e7f6f06f74",{"name":52579,"options":53978,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":53980},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":52300},{"@type":118,"@version":119,"id":53982,"properties":53983,"meta":53984,"component":53986},"builder-d76ac079e8cb4049ad4afc84f70f13aa",{"id":66},{"previousId":53985},"builder-339cc26031324f838f7f82ce99878297",{"name":42840,"options":53987,"isRSC":130},{"columns":53988,"space":13203,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[53989,54001],{"blocks":53990,"width":50338},[53991],{"@type":118,"@version":119,"id":53992,"properties":53993,"meta":53995,"component":53996,"responsiveStyles":53999},"builder-357030f5ef8748cfa3cd771f0cce076d",{"id":53994},"braindate",{"previousId":53841},{"name":42813,"options":53997,"isRSC":130},{"text":53998},"\u003Ch6>BRAINDATE (NEW!)\u003C\u002Fh6>\u003Cp>New this year, Braindates are small-group conversations designed to help you connect around shared interests and expertise. These 30-minute, peer-led chats go beyond traditional networking.\u003C\u002Fp>\u003Cp>Access Braindates by tapping the Braindate button on the app’s Home page.\u003C\u002Fp>\u003Cp>When logging in for the first time, use the email you registered with and create a Braindate-specific password. You can also create your own topics or explore the Market Page to discover conversations already in motion.\u003C\u002Fp>\u003Cp>Here’s how to join the conversation:\u003C\u002Fp>\u003Cp>\u003Cstrong>Book a 1:1 Braindate\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Browse or search for a topic\u003C\u002Fli>\u003Cli>Tap Book to request a time\u003C\u002Fli>\u003Cli>You’ll get a notification once your meeting is confirmed\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Join a Group Braindate\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Tap Book a Spot to join an existing group\u003C\u002Fli>\u003Cli>Once booked, you can view the topic card and start chatting before the session\u003C\u002Fli>\u003Cli>Need to change plans? Tap Leave Group at any time\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Ca href=\"https:\u002F\u002Fhelp.inbound.com\u002Farticle\u002F393-braindate-lounge-at-inbound\">Learn more about how Braindates work →\u003C\u002Fa>\u003C\u002Fp>",{"large":54000},{"position":154,"lineHeight":42818,"height":42819,"paddingRight":42981},{"blocks":54002,"width":50326},[54003],{"@type":118,"@version":119,"id":54004,"meta":54005,"component":54006,"responsiveStyles":54009},"builder-8412cea860664296adfb3d2f6f092646",{"previousId":53852},{"name":42848,"options":54007,"isRSC":130},{"image":54008,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":53692,"lockAspectRatio":13,"height":53693,"width":53693,"sizes":53738},"https:\u002F\u002Fcdn.builder.io\u002Fo\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fcf998aaf6b16419ba861769336ffe588?alt=media&token=6b7e1ccd-fe3d-411b-ae3b-1132e6688198&apiKey=d09cfff8ac614d8a86e457a0274fa171",{"large":54010},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53741},{"@type":118,"@version":119,"id":54012,"meta":54013,"component":54015},"builder-e95e361b379a400285dc20b3baf18b45",{"previousId":54014},"builder-9e35d4212f194b85b2a1ac6d128ee8fe",{"name":42840,"options":54016,"isRSC":130},{"columns":54017,"space":129,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54018],{"blocks":54019},[54020,54027],{"@type":118,"@version":119,"id":54021,"meta":54022,"component":54023,"responsiveStyles":54025},"builder-7b2ae734ea3b4b7ea8efb3dcf6d678f1",{"previousId":53974},{"name":52579,"options":54024,"isRSC":130},{"maxWidth":43375,"lazyLoad":13},{"large":54026},{"paddingLeft":42821,"paddingRight":42821,"paddingTop":42821,"paddingBottom":42821,"marginTop":42981,"minHeight":52300},{"@type":118,"@version":119,"id":54028,"meta":54029,"component":54030},"builder-30e559255787461390005f745b7cbbdd",{"previousId":53946},{"name":42840,"options":54031,"isRSC":130},{"columns":54032,"space":26736,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54033,54043],{"blocks":54034,"width":50338},[54035],{"@type":118,"@version":119,"id":54036,"properties":54037,"component":54038,"responsiveStyles":54041},"builder-e9ff8683cb05442088cb7dfaf2fa725e",{"id":66},{"name":42813,"options":54039,"isRSC":130},{"text":54040},"\u003Ch6 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">POLLS (NEW!)\u003C\u002Fh6>\u003Ch6 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cp style=\"font-size: 1.063rem;\">You’ll see polls pop up in the app throughout the event—giving you a chance to share your take in real time.\u003C\u002Fp>\u003Cp style=\"font-size: 1.063rem;\">Live polls may appear as banners on the Home screen, within session cards, or through push notifications. Tap the prompt, select your answer, and hit Submit to cast your vote.\u003C\u002Fp>\u003Cp style=\"font-size: 1.063rem;\">Want to participate before INBOUND kicks off? Head to the Polls section under the More tab to respond to any pre-event questions.\u003C\u002Fp>\u003C\u002Fh6>",{"large":54042},{"position":154,"lineHeight":42818,"height":42819,"marginRight":53963,"paddingRight":42981},{"blocks":54044,"width":50326},[54045],{"@type":118,"@version":119,"id":54046,"component":54047,"responsiveStyles":54051},"builder-dd12395201b64e12979934f73ad779ea",{"name":42848,"options":54048,"isRSC":130},{"image":54049,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":54050,"lockAspectRatio":13,"height":42853,"width":42853,"sizes":53738,"altText":66},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5609f55d18f1468b9dcc17f9be171e81",1.2,{"large":54052},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42819,"marginBottom":42819,"maxWidth":53741},{"@type":118,"@version":119,"id":54054,"meta":54055,"component":54056},"builder-2184f69a30a14a84a9e66c844b23401e",{"previousId":54012},{"name":42840,"options":54057,"isRSC":130},{"columns":54058,"space":129,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54059],{"blocks":54060},[54061],{"@type":118,"@version":119,"id":54062,"properties":54063,"meta":54065,"component":54067,"responsiveStyles":54070},"builder-f23276c4817e4516b78b492368eaa11d",{"id":54064},"maps",{"previousId":54066},"builder-ac3f3f92ae6e462fbe67127640327642",{"name":42813,"options":54068,"isRSC":130},{"text":54069},"\u003Ch6>VENUE MAPS\u003C\u002Fh6>\u003Cp>INBOUND is in a new city and a new venue and we’ve made it easy and streamlined to find your way around the Moscone Center (North and South). You’ll find two map options on the Home page of the app:\u003C\u002Fp>\u003Cp>\u003Cstrong>Static Venue Map\u003C\u002Fstrong>: Tap to open a zoomable, birds-eye view of the full event layout.\u003C\u002Fp>\u003Cp>\u003Cstrong>Interactive Map (launching in August!)\u003C\u002Fstrong>: Providing a more dynamic experience, use this 2D digital map of the Moscone Center to locate attendee facilities, registration, and more with turn-by-turn directions from a defined starting point of interest to a defined ending point of interest. Need to switch floors? Tap the level number in the top right corner\u003C\u002Fp>",{"large":54071},{"position":154,"lineHeight":42818,"height":42819,"paddingRight":53924},{"@type":118,"@version":119,"id":54073,"meta":54074,"component":54076,"responsiveStyles":54079},"builder-ae55989cbf9144f7a848a10a3484bc18",{"previousId":54075},"builder-680b35f9f99a452f966311d1522577e3",{"name":42813,"options":54077,"isRSC":130},{"text":54078},"\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">As you explore and prep for INBOUND with the mobile app, if you experience any issues visit our Help Center resources or email us at\u003C\u002Fspan> \u003Ca href=\"mailto:help@inbound.com\">help@inbound.com\u003C\u002Fa>, and we’d be happy to assist you. We can’t wait to welcome you to San Francisco! \u003C\u002Fp>",{"large":54080},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54082,"component":54083,"responsiveStyles":54085},"builder-eb04c82befcd4b0d9dad5e2b47f94f62",{"name":42848,"options":54084,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":54086},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":54088,"component":54089},"builder-481a0feea5df4820ae98faed0c45c763",{"name":42933,"options":54090,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":54092,"@type":118,"tagName":174,"properties":54093,"responsiveStyles":54094},"builder-pixel-0gv8al8d9y2k",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":54095},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":54097},{"path":66,"query":54098},{},{},1775593572069,1753376768862,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fyour-guide-to-the-inbound-mobile-app","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0c7ab8db8f0c4fe3a39f561388ef2aa4",[],{"winningTest":130,"lastPreviewUrl":54106,"kind":74,"componentsUsed":54107,"hasLinks":13,"originalContentId":54108,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fyour-guide-to-the-inbound-mobile-app?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=314a1fa60802493bb67c97de9dcf0a95&builder.overrides.314a1fa60802493bb67c97de9dcf0a95=314a1fa60802493bb67c97de9dcf0a95&builder.options.locale=Default",{"Hubspot Form Embed":141},"e4f46b9e04f347b1989115ede14c6a28",{"createdDate":54110,"id":54111,"name":54112,"modelId":42782,"published":100,"query":54113,"data":54116,"variations":54194,"lastUpdated":54195,"firstPublished":54196,"previewUrl":54197,"testRatio":141,"screenshot":54198,"createdBy":190,"lastUpdatedBy":189,"folders":54199,"meta":54200,"rev":45748},1753056108863,"adb987447ee14cd8b68a9682055d544e","Plan Smarter with INBOUND’s New AI Agenda Assistant",[54114],{"@type":103,"property":104,"operator":105,"value":54115},"\u002Fblog\u002Fplan-smarter-with-inbounds-new-ai-agenda-assistant",{"themeId":13,"environment":42800,"image":54117,"excerpt":54118,"author":54119,"imageAltText":54120,"datePublished":54121,"tags":54122,"title":54112,"category":48379,"description":54124,"blocks":54125,"url":54115,"state":54191},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ab8132fa23242d796c3d77e99cff3a8","At INBOUND 2025, there will be so much to see, and even more to miss—until now. \n\nThis year’s agenda includes over 200 sessions covering everything from AI and marketing to customer experience, brand storytelling, data strategy, sales tactics, leadership, and beyond. That’s a lot of inspiration. But for attendees, it also introduces a real challenge: how do you make the most of your time when everything looks unmissable?\n\nWhat if you could have a personal assistant who knows exactly which of INBOUND's sessions will drive the most value for your specific goals? Someone who can instantly curate the perfect 3-day agenda tailored just for you?\n\nIt's here, and it's powered by AI.",{"@type":72,"id":42805,"model":42806},"INBOUND stage",1753329600000,[54123,484],"Announcement","Meet INBOUND’s AI Agenda Assistant: The smartest way to plan your INBOUND 2025 experience based on your goals and interests.",[54126,54133,54140,54149,54156,54162,54169,54176,54182,54186],{"@type":118,"@version":119,"id":54127,"component":54128,"responsiveStyles":54131},"builder-1474f702543b4f8a8a87aa32f8c8b555",{"name":42813,"options":54129,"isRSC":128},{"text":54130},"\u003Cdiv>\u003Cdiv>At INBOUND 2025, there will be so much to see, and even more to miss—until now. \u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>This year’s agenda includes over 200 sessions covering everything from AI and marketing to customer experience, brand storytelling, data strategy, sales tactics, leadership, and beyond. That’s a lot of inspiration. But for attendees, it also introduces a real challenge: how do you make the most of your time when everything looks unmissable?\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>What if you could have a personal assistant who knows exactly which of INBOUND's sessions will drive the most value for your specific goals? Someone who can instantly curate the perfect 3-day agenda tailored just for you?\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>It's here, and it's powered by AI.\u003C\u002Fdiv>\u003C\u002Fdiv>",{"large":54132},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54134,"component":54135,"responsiveStyles":54138},"builder-a26a2cb9241247ddb93f56da0d616b6d",{"name":42813,"options":54136,"isRSC":128},{"text":54137},"\u003Ch6>MEET THE AI AGENDA ASSISTANT\u003C\u002Fh6>\u003Cp>Be the first to experience the next big thing in event tech.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Launching for the first time in  INBOUND history, the AI Agenda Assistant is a cutting-edge tool built to help you personalize and optimize your time onsite (before even walking through the doors).\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">\u003Cbr>It’s an intelligent planning companion that uses AI to:\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>Understand your schedule and break preferences, role, goals, and topic interests.\u003C\u002Fli>\u003Cli>Recommend sessions that align with your objectives.\u003C\u002Fli>\u003Cli>Deliver a curated, high-impact 3-day schedule that fits your time and priorities.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>By combining personalization with simplicity, the AI Agenda Assistant will help you create a custom INBOUND game plan.\u003C\u002Fp>",{"large":54139},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54141,"component":54142,"responsiveStyles":54147},"builder-4079a67f34104879ad974af4d573c7cd",{"name":42848,"options":54143,"isRSC":130},{"image":54144,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":54145,"lockAspectRatio":13,"height":54146,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F153f621be29d44839226d1d8e45307b3",0.503,1006,{"large":54148},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":54150,"component":54151,"responsiveStyles":54154},"builder-12ac1c3aa2ca479e8b82fdc5af46fbf2",{"name":42813,"options":54152,"isRSC":128},{"text":54153},"\u003Cp>How it works:\u003C\u002Fp>\u003Cp>1.  Log in using the email you registered with and your ticket confirmation number. \u003C\u002Fp>\u003Cp>2. Head to the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"background-color: rgba(34, 25, 77, 0);\">Sessions\u003C\u002Fa>\u003Cspan style=\"background-color: rgba(34, 25, 77, 0);\"> \u003C\u002Fspan>page and click “Assistant”\u003C\u002Fp>\u003Cp>3. Follow the guided prompts to share your schedule availability, interests, professional focus, and goals.\u003C\u002Fp>\u003Cp>4. Instantly receive a curated 3-day agenda.\u003C\u002Fp>\u003Cp>5. Browse and “favorite” the sessions you’re interested in.\u003C\u002Fp>\u003Cp>6. Use your AI-crafted agenda to determine which sessions you want to save a seat starting August 5 (10 AM ET\u002F 7 AM PT) for VIP ticket holders and August 12 (10 AM ET \u002F 7 AM PT) for General Admission.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Note: The AI Agenda Assistant is in beta. While it’s designed to deliver helpful, personalized recommendations, we encourage you to review suggestions carefully and explore session details to ensure the best fit for your goals.\u003C\u002Fp>",{"large":54155},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54157,"component":54158,"responsiveStyles":54160},"builder-d20fa142d85a459d853cfd8ac2799720",{"name":42848,"options":54159,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":54161},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":54163,"component":54164,"responsiveStyles":54167},"builder-7b6f2ccf982d4bfd99882a708e9efa88",{"name":42813,"options":54165,"isRSC":128},{"text":54166},"\u003Cp>\u003Cstrong>Already registered? Start planning today!\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If you’ve already secured your ticket to INBOUND 2025, congratulations, you now have access to one of our most exciting new features. Log in, head to the Sessions page, and start planning! Your INBOUND experience is too valuable to leave to chance. With this tool, you can turn your ticket into a personalized journey, from the moment you arrive to the closing keynote. \u003C\u002Fp>\u003Cp>\u003Cstrong>Not Registered Yet? Your Personalized INBOUND Awaits\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cu>VIP tickets have already sold out\u003C\u002Fu>. And General Admission session reservation is just around the corner. If you’re still on the fence about joining us this year, the AI Agenda Assistant offers a powerful reason to make it official. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"background-color: rgba(34, 25, 77, 0);\">Register now\u003C\u002Fa>\u003Cspan style=\"background-color: rgba(34, 25, 77, 0);\"> \u003C\u002Fspan>and you’ll instantly unlock the tool so you can start creating your ideal schedule, and prep for when session reservations open in August.\u003C\u002Fp>",{"large":54168},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54170,"component":54171,"responsiveStyles":54174},"builder-6a45423ac6b446d584235b74037b8c8f",{"name":42813,"options":54172,"isRSC":128},{"text":54173},"\u003Ch6>THE FUTURE OF EVENT TECHNOLOGY IS HERE\u003C\u002Fh6>\u003Cp>INBOUND’s new AI Agenda Assistant is an exciting planning feature, but also a signal of where INBOUND is headed: toward smarter, more tailored experiences powered by cutting-edge tech.\u003C\u002Fp>\u003Cp>By helping every attendee connect with the sessions, speakers, and content that matter most to them, this is part of our ongoing commitment to creating thoughtful, forward-looking tools that enhance how you experience INBOUND.\u003C\u002Fp>\u003Cp>And, as HubSpot’s co-founder and CTO, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-future-of-ai-agents-and-what-that-means-for-you?page=3\">Dharmesh Shah, shared at INBOUND 2024\u003C\u002Fa>, \"in the future our teams are going to be hybrid. They will consist of humans, like you, and AI agents”... and now that future is here for your 2025 event experience.\u003C\u002Fp>",{"large":54175},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54177,"component":54178,"responsiveStyles":54180},"builder-51838013d06d44108a2795cd561f1960",{"name":42848,"options":54179,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":54181},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":54183,"component":54184},"builder-541dd44aca65413fa026c5b66b6bb57e",{"name":42933,"options":54185,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":54187,"@type":118,"tagName":174,"properties":54188,"responsiveStyles":54189},"builder-pixel-ga84l3011x4",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":54190},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":54192},{"path":66,"query":54193},{},{},1775592871219,1753057477271,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fplan-smarter-with-inbounds-new-ai-agenda-assistant","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1afad200d76c42c5b937a345d1e1dfc3",[],{"lastPreviewUrl":54201,"kind":74,"componentsUsed":54202,"hasLinks":13,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fplan-smarter-with-inbounds-new-ai-agenda-assistant?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=adb987447ee14cd8b68a9682055d544e&builder.overrides.adb987447ee14cd8b68a9682055d544e=adb987447ee14cd8b68a9682055d544e&builder.options.locale=Default",{"Hubspot Form Embed":141},{"createdDate":54204,"id":54205,"name":54206,"modelId":42782,"published":100,"meta":54207,"query":54210,"data":54213,"variations":54294,"lastUpdated":54295,"firstPublished":54296,"previewUrl":54297,"testRatio":141,"screenshot":54298,"createdBy":50447,"lastUpdatedBy":190,"folders":54299,"rev":45748},1752771694071,"f94bb0916fa043639c506cae0babbafc","VIP Is Sold Out: Don’t Miss Your Last Chance to Join INBOUND 2025",{"hasLinks":13,"kind":74,"lastPreviewUrl":54208,"componentsUsed":54209},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fvip-is-sold-out-dont-miss-your-last-chance-to-join-inbound-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=f94bb0916fa043639c506cae0babbafc&builder.overrides.f94bb0916fa043639c506cae0babbafc=f94bb0916fa043639c506cae0babbafc&builder.options.locale=Default",{"Hubspot Form Embed":141},[54211],{"@type":103,"property":104,"operator":105,"value":54212},"\u002Fblog\u002Fvip-is-sold-out-dont-miss-your-last-chance-to-join-inbound-2025",{"imageAltText":54214,"title":54206,"datePublished":54215,"excerpt":54216,"environment":42800,"description":54217,"category":48379,"themeId":13,"relatedPosts":54218,"tags":54227,"author":54228,"image":54229,"blocks":54230,"url":54212,"state":54291},"INBOUND 2024 attendees",1753156800000,"VIP passes to INBOUND 2025 are officially sold out and General Admission is now the only way in. This is your last chance to experience our Limited Edition INBOUND and get access to transformative sessions, real-time conversations, and a front-row seat to what’s next.","VIP is sold out for INBOUND 2025. General Admission is your last chance to attend live in San Francisco. Register now. ",[54219,54222,54225],{"post":54220},{"@type":72,"id":54221,"model":112},"27ef91d805b148acbd47362bce31463d",{"post":54223},{"@type":72,"id":54224,"model":112},"1bc530a57c574b7f840ff7dd50426744",{"post":54226},{"@type":72,"id":52619,"model":112},[54123],{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6f369956db624703b4c0601c834547fa",[54231,54238,54245,54252,54259,54266,54273,54280,54286],{"@type":118,"@version":119,"id":54232,"component":54233,"responsiveStyles":54236},"builder-26c6027d49bd4a87b94565f5615c0ccd",{"name":42813,"options":54234,"isRSC":128},{"text":54235},"\u003Cp>VIP passes to INBOUND 2025 are officially sold out and \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">General Admission\u003C\u002Fa> is now the only way in. This is your \u003Cstrong>last chance\u003C\u002Fstrong> to experience our Limited Edition INBOUND and get access to transformative sessions, real-time conversations, and a front-row seat to what’s next.\u003C\u002Fp>",{"large":54237},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":54239,"component":54240,"responsiveStyles":54243},"builder-4712563f325b4fe3911dae8e155dc439",{"name":42813,"options":54241,"isRSC":130},{"text":54242},"\u003Ch6>WHY THIS YEAR IS DIFFERENT\u003C\u002Fh6>\u003Cp>INBOUND is headed west for the first (and only) time ever. We’re taking over San Francisco’s Moscone Center and the change of venue brings a fresh format, a new energy, and an experience we’re calling limited edition for a reason.\u003C\u002Fp>\u003Cp>It’s a one-time combination of content and community in a new setting that’s known for \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthis-year-inbound-makes-history-will-you-be-part-of-it\" rel=\"noopener noreferrer\" target=\"_blank\">making history\u003C\u002Fa> and bringing the best out of creators, innovators, and growth leaders. If you’ve ever wanted to attend INBOUND, this is the year to make it happen.\u003C\u002Fp>",{"large":54244},{"position":154,"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":54246,"component":54247,"responsiveStyles":54250},"builder-0de6dfc49f344d51b0e36f1797cb7447",{"name":42848,"options":54248,"isRSC":130},{"image":54249,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F86e43ae8b35845908efbe6c05bbceecf",{"large":54251},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44140,"marginLeft":42819,"marginRight":42819,"marginBottom":43146},{"@type":118,"@version":119,"id":54253,"component":54254,"responsiveStyles":54257},"builder-c7588a7ef0b94934adbabd32d2b7cf4f",{"name":42813,"options":54255,"isRSC":130},{"text":54256},"\u003Ch6>YOU HAVE TO BE THERE TO EXPERIENCE IT \u003C\u002Fh6>\u003Cp>INBOUND has always been about more than what’s said on stage. It’s about the people in the room, the moments between sessions, and the conversations that start in line and lead to your next big idea. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-do-you-explain-inbound-our-community-gave-it-a-shot\" rel=\"noopener noreferrer\" target=\"_blank\">It’s hard to explain\u003C\u002Fa>, but the energy, the people, and the inspiration make it powerful and personal to each attendee. \u003C\u002Fp>\u003Cp>\u003Cstrong>This year, the only session we’ll be livestreaming is the HubSpot Spotlight. \u003C\u002Fstrong>That means if you want to be part of the real-time energy and content, the only way to do that is to be in the building. Don’t miss our \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthis-years-main-stage-unmissable-the-inbound-2025-speakers-have-arrived\" rel=\"noopener noreferrer\" target=\"_blank\">Main Stage lineup\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-inbound-2025-agenda-is-live-start-planning-your-experience\" rel=\"noopener noreferrer\" target=\"_blank\">breakout content\u003C\u002Fa>, and \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2025-stages-whats-new-whats-next-and-where-its-all-happening\" rel=\"noopener noreferrer\" target=\"_blank\">new stages and spaces\u003C\u002Fa>. Plus, in case you missed it, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fcolin-jost-to-headline-inbound-2025-after-hours-plus-new-speakers-join-the-lineup\" rel=\"noopener noreferrer\" target=\"_blank\">Colin Jost\u003C\u002Fa> will be headlining INBOUND After Hours. \u003C\u002Fp>",{"large":54258},{"position":154,"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":54260,"component":54261,"responsiveStyles":54264},"builder-9bbbc590ea3e47b592dc1991c0916de5",{"name":42813,"options":54262,"isRSC":130},{"text":54263},"\u003Ch6>DATES YOU SHOULD KNOW\u003C\u002Fh6>\u003Cp>General admission tickets are moving fast now that we’ve sold out of VIP. Planning ahead makes a big difference, especially when it comes to securing your seat to limited-capacity sessions.\u003C\u002Fp>\u003Cp>\u003Cstrong>July 29: \u003C\u002Fstrong>The official INBOUND mobile app launches. Attendees will be able to access their event experience on the go, start connecting with other attendees, and get a start on event preparation.\u003C\u002Fp>\u003Cp>\u003Cstrong>August 12: \u003C\u002Fstrong>Session reservations open for all General Admission attendees at 10 AM ET \u002F 7 AM PT.\u003C\u002Fp>\u003Cp>\u003Cstrong>The sooner you grab your GA pass, the more time you’ll have to plan.\u003C\u002Fstrong>\u003C\u002Fp>",{"large":54265},{"position":154,"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":54267,"component":54268,"responsiveStyles":54271},"builder-b5fb2819714840949aa85cc55dfd1905",{"name":42848,"options":54269,"isRSC":130},{"image":54270,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc47ac72bec29468bbab88b40f373dccd",{"large":54272},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43565,"marginLeft":42819,"marginRight":42819,"marginBottom":43146},{"@type":118,"@version":119,"id":54274,"component":54275,"responsiveStyles":54278},"builder-930e78a407e04f3d905093bb36737173",{"name":42813,"options":54276,"isRSC":130},{"text":54277},"\u003Ch6>EXPLORE SAN FRANCISCO \u003C\u002Fh6>\u003Cp>Beyond the event itself, San Francisco plays a big role in shaping this year’s experience. Known for its creativity, diversity, and entrepreneurial spirit, the city offers the perfect backdrop for conversations about the future of business.\u003C\u002Fp>\u003Cp>We’ve already asked our speakers and community to share their favorite local spots—from coffee shops and bookstores to quiet walks and unexpected views. You can find those recommendations in our \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fgolden-picks-the-ultimate-sf-guide-from-inbound-speakers-local-insiders\" rel=\"noopener noreferrer\" target=\"_blank\">Golden Picks\u003C\u002Fa> blog, and we’ll be sharing more in the weeks leading up to the event.\u003C\u002Fp>\u003Cp>So whether it’s your first time in SF or your fiftieth, INBOUND 2025 is a chance to explore the city with new eyes.\u003C\u002Fp>\u003Cp>General Admission is your last chance to attend live in San Francisco. Don’t miss exclusive in-person content, session access, and a one-time Limited Edition experience. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Register now\u003C\u002Fa>.\u003C\u002Fp>",{"large":54279},{"position":154,"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":54281,"meta":54282,"component":54284},"builder-3772c8f7ceca4a8798098529b1046cb2",{"previousId":54283},"builder-da2547e0316440518b288a4be05e44e9",{"name":42933,"options":54285,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":54287,"@type":118,"tagName":174,"properties":54288,"responsiveStyles":54289},"builder-pixel-qzclm0xfxjd",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":54290},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":54292},{"path":66,"query":54293},{},{},1753195785528,1752773961839,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fvip-is-sold-out-dont-miss-your-last-chance-to-join-inbound-2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3dccc1244b7f4969afbc339d38b84107",[],{"createdDate":54301,"id":54302,"name":54303,"modelId":42782,"published":100,"query":54304,"data":54307,"variations":54494,"lastUpdated":54495,"firstPublished":54496,"previewUrl":54497,"testRatio":141,"screenshot":54498,"createdBy":190,"lastUpdatedBy":189,"folders":54499,"meta":54500,"rev":45748},1753043835466,"b27bba51538c412f9f4fa78b7498801f","Build a Better Tech Stack: Don’t Miss This New Stage at INBOUND 2025",[54305],{"@type":103,"property":104,"operator":105,"value":54306},"\u002Fblog\u002Fbuild-a-better-tech-stack-dont-miss-this-new-stage-at-inbound-2025",{"image":54308,"excerpt":54309,"themeId":13,"environment":42800,"tags":54310,"author":54311,"datePublished":54312,"imageAltText":44299,"description":54313,"title":54303,"category":48379,"blocks":54314,"url":54306,"state":54491},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1eaa732dd38f465fb5cf7ff73cb02b25","At INBOUND 2025, we’re debuting something brand new: the Tech Stack Showcase. This curated, drop-in stage is designed for hands-on learners, solution-seekers, and tech stack optimizers. It’s a front-row seat to how cutting-edge tools work together to solve today’s toughest business challenges.",[54123],{"@type":72,"id":42805,"model":42806},1753070400000,"Discover the new Tech Stack Showcase stage at INBOUND 2025 featuring live demos, 20-minute tactical sessions, and real-time Q&A on tools that integrate with HubSpot.",[54315,54322,54329,54336,54343,54366,54390,54414,54438,54462,54469,54476,54482,54486],{"@type":118,"@version":119,"id":54316,"component":54317,"responsiveStyles":54320},"builder-cadeded1bac84d42967b7e53d75310e6",{"name":42813,"options":54318,"isRSC":128},{"text":54319},"\u003Cp>At INBOUND 2025, we’re debuting something brand new: the Tech Stack Showcase. This curated, drop-in stage is designed for hands-on learners, solution-seekers, and tech stack optimizers. It’s a front-row seat to how cutting-edge tools work together to solve today’s toughest business challenges.\u003C\u002Fp>",{"large":54321},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54323,"component":54324,"responsiveStyles":54327},"builder-3c9cb8cfa0874a589a38465c9851a629",{"name":42813,"options":54325,"isRSC":128},{"text":54326},"\u003Ch6>THE TECH STACK SHOWCASE\u003C\u002Fh6>\u003Cp>Today’s growth teams are navigating an ever-expanding landscape of tools and platforms and evaluating the right ones can feel overwhelming. That’s why we created the Tech Stack Showcase: a 100-seat stage (plus standing room) right on the show floor. Each 20-minute session delivers practical demos, real-life use cases, and cross-platform integrations, curated to help you simplify your stack, scale faster, and operate more efficiently.\u003C\u002Fp>\u003Cp>The goal? To make it easier for you to see what works, ask questions in real time, and walk away with ideas and tools you can implement immediately.\u003C\u002Fp>\u003Cp>\u003Cspan>\u003Cb>\u003Cb>Here's What You Can Expect:\u003C\u002Fb>\u003Cbr>\u003Cbr>\u003C\u002Fb>\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: 0.02125rem;\">\u003Cspan style=\"font-size: 17px;\">- Live demonstrations of tools, many of which integrate directly with HubSpot\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 17px; letter-spacing: 0.02125rem;\">- Cross-platform use cases that show how solutions work together\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"font-size: 17px; letter-spacing: 0.02125rem;\">- Implementation-focused content\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"font-size: 17px; letter-spacing: 0.02125rem;\">- Low-pressure, high-value learning to support smart decision-making\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"font-size: 17px; letter-spacing: 0.02125rem;\">- Real-time Q&A opportunities with the experts behind these tools\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"font-size: 17px; letter-spacing: 0.02125rem;\">- Drop-in accessibility with no reservations required, perfect for exploring between other sessions\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cstrong>Who Should Stop By?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Tech Stack Showcase is tailored for people who work across:\u003C\u002Fp>\u003Cp> - Marketing, sales, and RevOps teams\u003Cbr>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">- Customer success and operations\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">- Startups scaling fast and enterprises simplifying stacks\u003Cbr>\u003C\u002Fspan>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">- HubSpot power users and ecosystem explorers\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>If you love discovering new tools, optimizing workflows, or finding smarter ways to grow, this is your kind of content.\u003C\u002Fp>",{"large":54328},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54330,"component":54331,"responsiveStyles":54334},"builder-7dce48302a694e3f85fb7644ce2a9d0d",{"name":42848,"options":54332,"isRSC":130},{"image":54333,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3549ad538bff46c79048428293878b38",{"large":54335},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginLeft":42819,"marginRight":42819,"marginBottom":43146},{"@type":118,"@version":119,"id":54337,"component":54338,"responsiveStyles":54341},"builder-cf80dd6fb79a426db869390f416dc8f8",{"name":42813,"options":54339,"isRSC":128},{"text":54340},"\u003Ch6>HERE'S WHAT'S ON DECK FOR THE TECH STACK SHOWCASE STAGE\u003C\u002Fh6>\u003Cp>Whether you're looking to eliminate friction, automate outreach, or unify your data, these short-form sessions deliver fast, actionable insights to help you evaluate smarter and scale more confidently.\u003C\u002Fp>",{"large":54342},{"lineHeight":42818,"height":42819,"marginBottom":42858},{"@type":118,"@version":119,"id":54344,"component":54345},"builder-d34e3c905b0a4bfbad8a2bc3ac6f946c",{"name":42840,"options":54346,"isRSC":128},{"columns":54347,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54348,54357],{"blocks":54349},[54350],{"@type":118,"@version":119,"id":54351,"component":54352,"responsiveStyles":54355},"builder-0b155299ec1b4582b8ce84f0af81fe8f",{"name":42813,"options":54353,"isRSC":130},{"text":54354},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecM57nRBPOqTLuCz\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Power HubSpot Workflows With Video Agent\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Tech Stack Tool: Vidyard\u003C\u002Fp>\u003Cp>AI-generated video outreach that’s actually personalized? Yes, please. Watch how Video Agent integrates with HubSpot to help sales, marketing, and CS teams drive more engagement with less effort.Enter some text...\u003C\u002Fp>",{"large":54356},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42858},{"blocks":54358},[54359],{"@type":118,"@version":119,"id":54360,"component":54361,"responsiveStyles":54364},"builder-d97fd1bdd82b4762b10388d616ea6edb",{"name":42813,"options":54362,"isRSC":130},{"text":54363},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecobYW2DaeeVuoXv\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>No Missed Calls With 24\u002F7 AI Voice Agents\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Tech Stack Tool: JustCall\u003C\u002Fp>\u003Cp>Manual call qualification is out. Always-on, AI-powered voice agents are in. See how JustCall turns missed calls into booked meetings, seamlessly synced with your CRM.\u003C\u002Fp>",{"large":54365},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42858},{"@type":118,"@version":119,"id":54367,"meta":54368,"component":54369},"builder-fc8d0cf720cd4ff68a93a027ff98ffe5",{"previousId":54344},{"name":42840,"options":54370,"isRSC":128},{"columns":54371,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54372,54381],{"blocks":54373},[54374],{"@type":118,"@version":119,"id":54375,"component":54376,"responsiveStyles":54379},"builder-f80ea9fbdf4b4da4a0659ad4da8287fc",{"name":42813,"options":54377,"isRSC":130},{"text":54378},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec31Z56fiqKRsnpc\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Supercharge HubSpot Email With ZeroBounce\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Tech Stack Tool: ZeroBounce\u003C\u002Fp>\u003Cp>Bad data wrecks deliverability. In this session, see how ZeroBounce validates emails, boosts inbox rates, and improves performance across every HubSpot campaign.\u003C\u002Fp>",{"large":54380},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42858},{"blocks":54382},[54383],{"@type":118,"@version":119,"id":54384,"component":54385,"responsiveStyles":54388},"builder-cdf69df801334b8f8f6792691f80438b",{"name":42813,"options":54386,"isRSC":130},{"text":54387},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FreclVZGuqDGqfmN8O\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Choose an AI Outbound Agent That Works\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Tech Stack Tool: UserGems\u003C\u002Fp>\u003Cp>Not all AI SDRs are created equal. Learn how to evaluate outbound agents with a practical 3-part framework. Plus get a peek at real campaign examples that actually delivered pipeline.\u003C\u002Fp>",{"large":54389},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42858},{"@type":118,"@version":119,"id":54391,"meta":54392,"component":54393},"builder-f8ffd90bbfa54ff9bb75f78b8ad15e0b",{"previousId":54367},{"name":42840,"options":54394,"isRSC":128},{"columns":54395,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54396,54405],{"blocks":54397},[54398],{"@type":118,"@version":119,"id":54399,"component":54400,"responsiveStyles":54403},"builder-8a1372822daa4c6c8983dd74f0fc63ea",{"name":42813,"options":54401,"isRSC":130},{"text":54402},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecIePtIPhfaAkWVf\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Turn Video Views Into Action With Wistia\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Tech Stack Tool: Wistia\u003C\u002Fp>\u003Cp>From branded webinars to embedded videos, learn how to turn content engagement into leads, follow-ups, and measurable ROI without adding more tools or steps.\u003C\u002Fp>",{"large":54404},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42858},{"blocks":54406},[54407],{"@type":118,"@version":119,"id":54408,"component":54409,"responsiveStyles":54412},"builder-e67b8b35b4854643a882db5b892b1b2e",{"name":42813,"options":54410,"isRSC":130},{"text":54411},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecOHzLhvpAn8XpxN\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Unify Data, Speed Up Funnel With AI Agents\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Tech Stack Tool: Wyzard.ai\u003C\u002Fp>\u003Cp>Your data is only powerful if it’s connected. See how AI agents help unify your martech stack, deliver richer buyer context, and trigger smarter GTM actions in real time.\u003C\u002Fp>",{"large":54413},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42858},{"@type":118,"@version":119,"id":54415,"meta":54416,"component":54417},"builder-4c30e1957af84139a4da3b99766964b7",{"previousId":54391},{"name":42840,"options":54418,"isRSC":128},{"columns":54419,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54420,54429],{"blocks":54421},[54422],{"@type":118,"@version":119,"id":54423,"component":54424,"responsiveStyles":54427},"builder-9a5c0b93d71841afb9ce59c58b1fcead",{"name":42813,"options":54425,"isRSC":130},{"text":54426},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec5LCodBpXuRznZH\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Capture, Qualify, and Convert With NetLine\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Tech Stack Tool: NetLine\u003C\u002Fp>\u003Cp>Lead gen doesn’t have to be passive. This demo shows how NetLine uses real-time intent and precision targeting to deliver qualified pipeline to your HubSpot workflows automatically.\u003C\u002Fp>",{"large":54428},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42858},{"blocks":54430},[54431],{"@type":118,"@version":119,"id":54432,"component":54433,"responsiveStyles":54436},"builder-8d97da9382024e5ea5a2cfba69f71fda",{"name":42813,"options":54434,"isRSC":130},{"text":54435},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecdmdXsVUBr424ZJ\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Convert Conversations With Otter.ai\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Tech Stack Tool: Otter.ai\u003C\u002Fp>\u003Cp>Otter’s AI Meeting Agents go far beyond note-taking. Watch how they summarize conversations, coach reps live, and help sales teams close faster with AI-augmented collaboration.\u003C\u002Fp>",{"large":54437},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42858},{"@type":118,"@version":119,"id":54439,"meta":54440,"component":54441},"builder-bd00a1dbb83d4f93ae047cb2b80fac7e",{"previousId":54415},{"name":42840,"options":54442,"isRSC":128},{"columns":54443,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54444,54453],{"blocks":54445},[54446],{"@type":118,"@version":119,"id":54447,"component":54448,"responsiveStyles":54451},"builder-e1b40143bb2f4f1094377472e76d4e42",{"name":42813,"options":54449,"isRSC":130},{"text":54450},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecQQNFkfDuUje9Sb\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Let AI Agents Run Your Event Outreach\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Tech Stack Tool: Qualified\u003C\u002Fp>\u003Cp>Events are full of potential, but most follow-up workflows are manual and messy. See how Qualified’s AI SDR, Piper, drives personalized outreach and meeting booking at scale, before and after your next big event.\u003C\u002Fp>",{"large":54452},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42858},{"blocks":54454},[54455],{"@type":118,"@version":119,"id":54456,"component":54457,"responsiveStyles":54460},"builder-56895624bcae4f6982ac76613685c7f6",{"name":42813,"options":54458,"isRSC":130},{"text":54459},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecOJpX2LUeWoHSh7\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Fix Contract Chaos With Automation\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Tech Stack Tool: S-Docs\u003C\u002Fp>\u003Cp>Clunky contract workflows drain sales momentum. See how automation and dynamic data streamline contract creation, approval, and signing without bottlenecks.\u003C\u002Fp>",{"large":54461},{"position":154,"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54463,"component":54464,"responsiveStyles":54467},"builder-3e405f451321477f9b1e11a31e4a8e8a",{"name":42848,"options":54465,"isRSC":130},{"image":54466,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fabbabfda359a4023a3e1b58115d39da8",{"large":54468},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":54470,"component":54471,"responsiveStyles":54474},"builder-8f48fa25bced4cefb8b2f5b02bee27e0",{"name":42813,"options":54472,"isRSC":128},{"text":54473},"\u003Cp>Built for busy attendees who want to learn fast, ask smart questions, and leave inspired, the Tech Stack Showcase will be your place to explore what’s possible without the pressure. Whether you’re optimizing for speed, scalability, or sanity, the tools and sessions featured here are designed to make your life easier, and your stack stronger.\u003C\u002Fp>\u003Cp>This is a Limited Edition INBOUND you won’t want to miss, with bold new content formats, deep tactical value, and more opportunities than ever to connect with tools and teams that move your business forward. \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\">Grab your ticket\u003C\u002Fa>\u003C\u002Fstrong> and get ready to build your best tech stack yet.\u003C\u002Fp>",{"large":54475},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54477,"component":54478,"responsiveStyles":54480},"builder-8723fe650fa141c39b13ead344a1c470",{"name":42848,"options":54479,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":54481},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":54483,"component":54484},"builder-0aebd032d0044ed7a42971846839b0c2",{"name":42933,"options":54485,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":54487,"@type":118,"tagName":174,"properties":54488,"responsiveStyles":54489},"builder-pixel-jmyzgfzldfd",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":54490},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":54492},{"path":66,"query":54493},{},{},1775591978189,1753044877424,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbuild-a-better-tech-stack-dont-miss-this-new-stage-at-inbound-2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa14996ae63fb46048a93b949b1f8f6e0",[],{"componentsUsed":54501,"hasLinks":13,"lastPreviewUrl":54502,"kind":74,"hasAutosaves":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbuild-a-better-tech-stack-dont-miss-this-new-stage-at-inbound-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=b27bba51538c412f9f4fa78b7498801f&builder.overrides.b27bba51538c412f9f4fa78b7498801f=b27bba51538c412f9f4fa78b7498801f&builder.options.locale=Default",{"lastUpdated":54504,"createdBy":190,"id":48539,"published":100,"firstPublished":54505,"folders":54506,"name":54507,"meta":54508,"modelId":42782,"startDate":54511,"createdDate":54512,"query":54513,"variations":54516,"lastUpdatedBy":190,"screenshot":54517,"data":54518,"testRatio":141,"previewUrl":54706,"rev":45748},1759420815316,1752372243653,[],"Tiered Cake, Tiered Pipeline: How Huble Created Sweet Success at INBOUND",{"componentsUsed":54509,"kind":74,"lastPreviewUrl":54510,"hasLinks":13},{"Hubspot Form Embed":141,"Blog Quote":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ftiered-cake-tiered-pipeline-how-huble-created-sweet-success-at-inbound?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=4bdf66438dea4160858fa4e8ca1ab151&builder.overrides.4bdf66438dea4160858fa4e8ca1ab151=4bdf66438dea4160858fa4e8ca1ab151&builder.options.locale=Default",1752843600000,1752368188645,[54514],{"property":104,"@type":103,"operator":105,"value":54515},"\u002Fblog\u002Ftiered-cake-tiered-pipeline-how-huble-created-sweet-success-at-inbound",{},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6b71325f55664dfead4b16aa3ddd5245",{"description":54519,"category":48379,"relatedPosts":54520,"imageAltText":54527,"datePublished":54528,"title":54507,"environment":42800,"tags":54529,"image":54531,"author":54532,"excerpt":54533,"themeId":13,"blocks":54534,"url":54515,"state":54703},"Discover how Huble's creative cake-themed strategy at INBOUND 2024 generated £400K in pipeline and delivered record ROI through strategic sponsorship.",[54521,54523,54525],{"post":54522},{"id":44526,"@type":72,"model":112},{"post":54524},{"id":44532,"@type":72,"model":112},{"post":54526},{"id":44529,"@type":72,"model":112},"Huble at INBOUND 2024",1752811200000,[54530],"Case Study","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fad3d1ae8bad842fe95aa58fd9564ef7e",{"id":42805,"@type":72,"model":42806},"Events are crowded. Spaces blur together. But at INBOUND 2024, one display stopped attendees in their tracks: a life‑size, rotating HubSpot sprocket cake.\n\nThe confection was a dessert‑for‑show and Huble’s conversation starter. It was the centerpiece of a sponsorship that generated £300–£400K in closed business and hundreds of thousands more in active pipeline. Read on for how Huble found sweet success at INBOUND.",[54535,54541,54547,54570,54576,54582,54634,54641,54647,54671,54677,54683,54687,54693,54698],{"@type":118,"@version":119,"id":48392,"component":54536,"responsiveStyles":54539},{"name":42813,"options":54537,"isRSC":128},{"text":54538},"Events are crowded. Spaces blur together. But at INBOUND 2024, one display stopped attendees in their tracks: a life‑size, rotating HubSpot sprocket cake.\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>The confection was a dessert‑for‑show and \u003Ca href=\"https:\u002F\u002Fhuble.com\u002F\">Huble’s\u003C\u002Fa> conversation starter. It was the centerpiece of a sponsorship that generated £300–£400K in closed business and hundreds of thousands more in active pipeline. Read on for how Huble found sweet success at INBOUND.\u003C\u002Fdiv>",{"large":54540},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54542,"component":54543,"responsiveStyles":54545},"builder-b4df1703d81c45049df28480a3064fd1",{"name":42848,"options":54544,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":54546},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":48400,"component":54548},{"name":42840,"options":54549,"isRSC":128},{"columns":54550,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54551,54561],{"blocks":54552},[54553],{"@type":118,"@version":119,"id":54554,"meta":54555,"component":54556,"responsiveStyles":54559},"builder-d639ec1448074d72a92abc734c0796ec",{"previousId":47656},{"name":42813,"options":54557,"isRSC":128},{"text":54558},"\u003Ch6>THE OPPORTUNITY\u003C\u002Fh6>\u003Cp>After experiencing challenges with previous sponsorships (low foot traffic, broad audiences, and unclear ROI) Huble was looking for an opportunity to connect with the right audience. As a HubSpot partner, they needed direct access to companies who were either using HubSpot or seriously considering it. The team saw INBOUND as a way to:\u003C\u002Fp>\u003Cul>\u003Cli>Strengthen brand awareness inside the HubSpot ecosystem\u003C\u002Fli>\u003Cli>Generate high‑value leads from companies with 200+ employees already evaluating HubSpot\u003C\u002Fli>\u003Cli>Deepen relationships with current customers and HubSpot reps\u003C\u002Fli>\u003C\u002Ful>",{"large":54560},{"lineHeight":42818,"height":42819},{"blocks":54562},[54563],{"@type":118,"@version":119,"id":54564,"component":54565,"responsiveStyles":54568},"builder-e71347b5fac84f7b8edaa1be8d028687",{"name":42848,"options":54566,"isRSC":130},{"image":54567,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd95ccbd0c4a547a7a204c83cd855f2a7",{"large":54569},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":43146},{"@type":118,"@version":119,"id":54571,"component":54572,"responsiveStyles":54574},"builder-6282dd8b7ed24dfda0d99ebd11257ab0",{"name":42848,"options":54573,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":54575},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":48425,"component":54577,"responsiveStyles":54580},{"name":42813,"options":54578,"isRSC":128},{"text":54579},"\u003Ch6 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">THE ACTIVATION\u003C\u002Fh6>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"font-size: 17.008px;\">Huble went all-in on an experience that was impossible to ignore. Enter: a large, rotating HubSpot sprocket cake installed at the center of their space that immediately caught the eye of every passerby.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem;\">It became a popular photo opportunity and natural icebreaker, creating the perfect opening for sales conversations. But Huble didn't stop at visuals; their sponsorship extended through multiple touchpoints:\u003C\u002Fspan>\u003C\u002Fp>",{"large":54581},{"lineHeight":42818,"height":42819,"marginBottom":47680},{"@type":118,"@version":119,"id":48433,"component":54583},{"name":42840,"options":54584,"isRSC":128},{"columns":54585,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54586,54602,54618],{"blocks":54587},[54588,54595],{"@type":118,"@version":119,"id":54589,"component":54590,"responsiveStyles":54593},"builder-da201c5c2d2c49c79ae349272040909b",{"name":42848,"options":54591,"isRSC":130},{"image":54592,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa533cbce2d324031b48a33d09ae2251a",{"large":54594},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":54596,"component":54597,"responsiveStyles":54600},"builder-873867b54ecf414b926bcd6f3b460ade",{"name":42813,"options":54598,"isRSC":128},{"text":54599},"\u003Cp>\u003Cstrong>Themed Engagement\u003C\u002Fstrong>: A \"Cake or Not?\" quiz had visitors guess which things could or couldn't be built in HubSpot, turning platform education into an interactive game.\u003C\u002Fp>",{"large":54601},{"lineHeight":42818,"height":42819},{"blocks":54603},[54604,54611],{"@type":118,"@version":119,"id":54605,"component":54606,"responsiveStyles":54609},"builder-f57b55e8d26549cb938705cb11e00167",{"name":42848,"options":54607,"isRSC":130},{"image":54608,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F87d1825efda8407e8b546db7802b7347",{"large":54610},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":54612,"component":54613,"responsiveStyles":54616},"builder-49ea26d171594210b359c0309f87f6f6",{"name":42813,"options":54614,"isRSC":128},{"text":54615},"\u003Cp>\u003Cstrong>Strategic Swag\u003C\u002Fstrong>: Branded cake mix reinforced their memorable theme while providing lasting brand recall long after the event ended.\u003C\u002Fp>",{"large":54617},{"lineHeight":42818,"height":42819},{"blocks":54619},[54620,54627],{"@type":118,"@version":119,"id":54621,"component":54622,"responsiveStyles":54625},"builder-124b4a5d02374a5daf6d0d4d80c2cd02",{"name":42848,"options":54623,"isRSC":130},{"image":54624,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fba0be27a97eb4ae7a48f4bf009a6f58e",{"large":54626},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":54628,"component":54629,"responsiveStyles":54632},"builder-66896bf672f745fe8f83026e71bf7355",{"name":42813,"options":54630,"isRSC":130},{"text":54631},"\u003Cp>\u003Cstrong>Content Amplification\u003C\u002Fstrong>: On-site video marketing captured event footage for post-event LinkedIn distribution and social amplification.\u003C\u002Fp>",{"large":54633},{"position":154,"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54635,"component":54636,"responsiveStyles":54639},"builder-1808b9bb3c2849e9a8fac60942226e35",{"name":42813,"options":54637,"isRSC":128},{"text":54638},"\u003Cdiv>\u003Cspan style=\"letter-spacing: 0.45px;\">Huble extended their impact through a dedicated speaking session, sharing real-world success stories that positioned them as thought leaders while connecting with decision-makers in a more educational format. Their multi-layered INBOUND presence was equal parts memorable, educational, and conversation-driving.\u003C\u002Fspan>\u003C\u002Fdiv>",{"large":54640},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54642,"component":54643,"responsiveStyles":54645},"builder-d055c47e1eaa4ee8be57503b0319d1c4",{"name":42848,"options":54644,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":54646},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":48490,"meta":54648,"component":54649},{"previousId":48400},{"name":42840,"options":54650,"isRSC":128},{"columns":54651,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54652,54662],{"blocks":54653},[54654],{"@type":118,"@version":119,"id":54655,"meta":54656,"component":54657,"responsiveStyles":54660},"builder-1c29cc3c5fdf4fad813367497fb0e089",{"previousId":47656},{"name":42813,"options":54658,"isRSC":128},{"text":54659},"\u003Ch6>THE IMPACT\u003C\u002Fh6>\u003Cp>Huble's creative, relationship-focused approach delivered measurable results that more than made their strategic investment worth it.\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Pipeline Success\u003C\u002Fstrong>: Two years of INBOUND sponsorship has led to hundreds of thousands in pipeline generated, with approximately £300-£400k in closed business directly attributable to INBOUND.\u003C\u002Fli>\u003Cli>\u003Cstrong>Brand Amplification\u003C\u002Fstrong>: Their INBOUND presence and digital content generated organic buzz that continued  beyond the event..\u003C\u002Fli>\u003Cli>\u003Cstrong>Relationship Building\u003C\u002Fstrong>: Meaningful conversations with existing customers, new prospects, and HubSpot team members created lasting business value.\u003C\u002Fli>\u003C\u002Ful>",{"large":54661},{"lineHeight":42818,"height":42819},{"blocks":54663},[54664],{"@type":118,"@version":119,"id":54665,"component":54666,"responsiveStyles":54669},"builder-a458ddb39fda445ea79231da5b39eb7e",{"name":42848,"options":54667,"isRSC":130},{"image":54668,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F761e2b0d1f964a04bd740b251f5966e6",{"large":54670},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":43146},{"@type":118,"@version":119,"id":54672,"component":54673,"responsiveStyles":54675},"builder-b73671204c384eb1a054143ff13fe530",{"name":42848,"options":54674,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":54676},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":48506,"component":54678,"responsiveStyles":54681},{"name":42813,"options":54679,"isRSC":128},{"text":54680},"\u003Ch6 style=\"font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">THE VALUE\u003C\u002Fh6>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">What sets INBOUND apart from other sponsorship opportunities? According to Huble, it's the combination of audience quality, engagement level, and seamless execution that creates an environment where meaningful business conversations can flourish.\u003Cbr>\u003C\u002Fp>\u003Cp style=\"text-align: start;\">\u003Cspan style=\"font-size: 17.008px;\">\"\u003Cstrong>INBOUND offers standout audience quality, excellent brand alignment, and is run exceptionally well,\u003C\u002Fstrong>\" Matthew Creswick (Chief Marketing Officer at Huble) shared. \"\u003Cstrong> It’s a one-stop solution for brand exposure, lead generation, and relationship-building with customers, HubSpotters, and new prospects alike. We’ve seen tangible ROI and left feeling energized\u003C\u002Fstrong>.\"\u003Cbr>\u003Cbr>Unlike other event sponsorship experiences for the Huble team, INBOUND created space for the focused interactions that drive real business impact. \u003C\u002Fspan>\u003C\u002Fp>",{"large":54682},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":48514,"component":54684},{"name":43431,"options":54685,"isRSC":130},{"quote":54686},"“If you want to grow your brand within the HubSpot ecosystem, meet engaged decision-makers, and generate real business opportunities, INBOUND is the ideal platform.” — Matthew Creswick, Chief Marketing Officer at Huble",{"@type":118,"@version":119,"id":54688,"component":54689,"responsiveStyles":54691},"builder-6d1cb4582e954ae3a9bb556b52b71924",{"name":42848,"options":54690,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":54692},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":48520,"component":54694},{"name":42933,"options":54695,"isRSC":130},{"headline":54696,"subHead":54697,"embedScript":44714,"forceWhite":128},"Ready to create your own INBOUND moment?","\u003Cp>Please fill out the form below to receive a copy of the INBOUND 2025 sponsorship prospectus.\u003C\u002Fp>",{"id":54699,"@type":118,"tagName":174,"properties":54700,"responsiveStyles":54701},"builder-pixel-9tcpe7ptpw",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":54702},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":54704},{"path":66,"query":54705},{},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ftiered-cake-tiered-pipeline-how-huble-created-sweet-success-at-inbound",{"createdDate":54708,"id":54224,"name":54709,"modelId":42782,"published":100,"meta":54710,"query":54713,"data":54716,"variations":54919,"lastUpdated":54920,"firstPublished":54921,"previewUrl":54922,"testRatio":141,"screenshot":54923,"createdBy":190,"lastUpdatedBy":190,"folders":54924,"rev":45748},1752501674903,"Golden Picks: The Ultimate SF Guide from INBOUND Speakers & Local Insiders",{"kind":74,"lastPreviewUrl":54711,"componentsUsed":54712,"hasLinks":128},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fgolden-picks-the-ultimate-sf-guide-from-inbound-speakers-local-insiders?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=1bc530a57c574b7f840ff7dd50426744&builder.overrides.1bc530a57c574b7f840ff7dd50426744=1bc530a57c574b7f840ff7dd50426744&builder.options.locale=Default",{"Hubspot Form Embed":141},[54714],{"@type":103,"property":104,"operator":105,"value":54715},"\u002Fblog\u002Fgolden-picks-the-ultimate-sf-guide-from-inbound-speakers-local-insiders",{"environment":42800,"description":54717,"title":54709,"image":54718,"tags":54719,"datePublished":54720,"themeId":13,"excerpt":54721,"imageAltText":54722,"category":48379,"author":54723,"blocks":54724,"url":54715,"state":54916},"Planning your trip to INBOUND 2025? Discover the best local spots in San Francisco—from coffee shops to scenic hikes—recommended by INBOUND speakers and community insiders. Explore the city like a local with this curated guide.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe4ca9e1750894208848ce868a5073660",[43543,43541,51402],1752638400000,"INBOUND 2025 is heading to one of the most iconic and creatively charged cities: San Francisco. While the speaker lineup, networking moments, and Moscone Center vibes are reason enough to book your trip, there's a whole world of local gems waiting just outside the conference doors.\n\nWe asked our INBOUND community to share their favorite places in the city: where they recharge, explore, and get inspired. From cult-favorite bakeries and trailheads to cozy coffee corners and unbeatable views, these are the real-deal recommendations to help you plan your downtime like a San Franciscan.","Golden Gate Bridge",{"@type":72,"id":42805,"model":42806},[54725,54732,54738,54745,54752,54759,54782,54806,54813,54821,54828,54852,54876,54883,54890,54901,54907,54911],{"@type":118,"@version":119,"id":54726,"component":54727,"responsiveStyles":54730},"builder-5c1410dc25fc4f56a59e537214314308",{"name":42813,"options":54728,"isRSC":128},{"text":54729},"\u003Cp>INBOUND 2025 is heading to one of the most iconic and creatively charged cities: San Francisco. While the speaker lineup, networking moments, and Moscone Center vibes are reason enough to book your trip, there's a whole world of local gems waiting just outside the conference doors.\u003C\u002Fp>\u003Cp>We asked our INBOUND community to share their favorite places in the city: where they recharge, explore, and get inspired. From cult-favorite bakeries and trailheads to cozy coffee corners and unbeatable views, these are the real-deal recommendations to help you plan your downtime like a San Franciscan.\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color: transparent; color: rgb(0, 0, 0); font-family: Arial, sans-serif; font-size: 11pt; font-weight: 400; white-space-collapse: preserve; letter-spacing: 0.45px;\">📍\u003C\u002Fspan> See them all on our custom \u003Ca href=\"https:\u002F\u002Fwww.google.com\u002Fmaps\u002F@37.7626917,-122.7975465,10z\u002Fdata=!4m2!11m1!2s-Iw0qm6qRA2MgJ8CrhKyLg?entry=ttu&g_ep=EgoyMDI1MDcwOS4wIKXMDSoASAFQAw%3D%3D\" target=\"_blank\">Golden Picks Google Map\u003C\u002Fa> and keep reading for personal picks from some of our SF-based INBOUND speakers.\u003C\u002Fp>",{"large":54731},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54733,"component":54734,"responsiveStyles":54736},"builder-d58f4e85b5694b1ea12b5f78210e0e4a",{"name":42848,"options":54735,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":54737},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":54739,"component":54740,"responsiveStyles":54743},"builder-955109b496e042109cd24a9fe4906d0b",{"name":42813,"options":54741,"isRSC":128},{"text":54742},"\u003Ch6>START HERE: THE SF SPOTS THESE SPEAKERS ALWAYS SHOW OFF \u003C\u002Fh6>\u003Cp>If you're wondering where locals take their visiting friends and family—these are the spots. From natural wonders to cultural landmarks, these spots are our speakers’ favorites for a reason.\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.calacademy.org\u002F\" target=\"_blank\">Academy of Sciences\u003C\u002Fa> (Golden Gate Park)\u003C\u002Fstrong> — \u003Cem>Evan Hamilton, HubSpot\u003C\u002Fem>\u003C\u002Fp>\u003Cp>“There's nothing more spectacular than being in a building that has both a living roof, a rainforest you can go inside, a giant aquarium and happens to be situated in beautiful Golden Gate Park.” \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">This wonderland of science and sustainability sits in the heart of Golden Gate Park and is a crowd-pleaser for first-time visitors and locals alike.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fpresidio.gov\u002Fexplore\u002Fattractions\u002Fil-parco\" target=\"_blank\">Il Parco at the Presidio\u003C\u002Fa>\u003C\u002Fstrong> — \u003Cem>Robyn Winner, Loop\u003C\u002Fem>\u003C\u002Fp>\u003Cp>“Incredible views of the Golden Gate Bridge, great pizza and bevs too.” Equal parts restaurant, park, and panoramic experience, Il Parco is where San Francisco locals go to impress. Tuck into Neapolitan-style pizza and soak up a postcard-perfect view of the Golden Gate Bridge. Bonus tip: bring a jacket as the fog rolls in fast.\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.nps.gov\u002Fplaces\u002F000\u002Flands-end-trailhead.htm\" target=\"_blank\">Lands End Trail\u003C\u002Fa> & \u003Ca href=\"https:\u002F\u002Fpresidio.gov\u002F\" target=\"_blank\">The Presidio\u003C\u002Fa>\u003C\u002Fstrong> — \u003Cem>Alyona Mysko, Fuelfinance\u003C\u002Fem>\u003C\u002Fp>\u003Cp>“An awesome view of the Golden Gate Bridge and nature.” For those looking to experience SF’s rugged coastal beauty, the Lands End Trail delivers. This oceanside path winds through cypress trees, wildflowers, and windswept cliffs, with every turn offering a new angle on the bridge. It's a must for anyone craving nature within city limits.\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fsfrecpark.org\u002Ffacilities\u002Ffacility\u002Fdetails\u002FMission-Dolores-Park-188\">Dolores Park\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.fishermanswharf.org\u002F\" target=\"_blank\">Fisherman’s Wharf\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.sfjapantown.org\u002F\" target=\"_blank\">Japantown\u003C\u002Fa>\u003C\u002Fstrong> — \u003Cem>Courtney Sembler, HubSpot\u003C\u002Fem>\u003C\u002Fp>\u003Cul>\u003Cli>Dolores Park: With its sweeping skyline views, palm trees, and joyful crowds, Dolores Park is peak San Francisco. Whether you're laying out with a burrito from nearby Mission eateries or simply people-watching, it’s one of the best places to catch a view of the entire city.\u003C\u002Fli>\u003Cli>Fisherman’s Wharf: Yes, it's on every tourist map, but for good reason. Come for the sea lions, stay for the sourdough. If it’s your first time in SF, this is a rite of passage. “You can see the seals and the Golden Gate Bridge. It's a beautiful spot and I highly recommend it.”\u003C\u002Fli>\u003Cli>Japantown: “There is a lot of history in San Francisco with Asian American history and Japantown is the heart of it.” This historic neighborhood blends culture, history, and some of the best ramen and mochi in the city. It’s quieter than nearby districts, but deeply meaningful and always worth the stop.\u003C\u002Fli>\u003C\u002Ful>",{"large":54744},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54746,"component":54747,"responsiveStyles":54750},"builder-0fc8a5e3082942ca8f55249fbc986cdb",{"name":42848,"options":54748,"isRSC":130},{"image":54749,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5f178f4f71f6400aa783936f9972fed7",{"large":54751},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819,"maxWidth":44239,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":54753,"component":54754,"responsiveStyles":54757},"builder-89d612a7a6d44227ae7eb2171521ed2b",{"name":42813,"options":54755,"isRSC":128},{"text":54756},"\u003Ch6>LOCAL FUEL: WHERE TO GRAB COFFEE, MATCHA, OR A PERFECT PASTRY\u003C\u002Fh6>\u003Cp>SF is a tech hub that’s also a city powered by caffeine and carbs. Here’s where our speakers go when they need a quick recharge between meetings, hikes, or brainstorms.\u003C\u002Fp>",{"large":54758},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54760,"component":54761},"builder-88653ddd132141e391abc3b4bc8e421e",{"name":42840,"options":54762,"isRSC":128},{"columns":54763,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54764,54773],{"blocks":54765},[54766],{"@type":118,"@version":119,"id":54767,"component":54768,"responsiveStyles":54771},"builder-ddc92137bf1242dca3421779d5d62577",{"name":42813,"options":54769,"isRSC":130},{"text":54770},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\u003Ca href=\"https:\u002F\u002Fwww.grandecreperie.com\u002F\">Grande Crêperie (Ferry Building)\u003C\u002Fa>\u003C\u002Fspan> — \u003Cem>Evan Hamilton, HubSpot\u003C\u002Fem>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">One word: kouign-amann. (Okay, two if you count “life-changing.”) This caramelized Breton pastry is crisp, buttery, and—according to Evan —guaranteed to ruin all other pastries for you. “You won't be the same after.”\u003C\u002Fp>",{"large":54772},{"position":154,"lineHeight":42818,"height":42819},{"blocks":54774},[54775],{"@type":118,"@version":119,"id":54776,"component":54777,"responsiveStyles":54780},"builder-9780894d44db45359081c03fa95ac909",{"name":42813,"options":54778,"isRSC":130},{"text":54779},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\u003Ca href=\"https:\u002F\u002Fwww.reveillecoffee.com\u002F\" target=\"_blank\">Reveille Coffee\u003C\u002Fa> + \u003Ca href=\"https:\u002F\u002Floquatsf.com\u002F\" target=\"_blank\">Loquat\u003C\u002Fa> + \u003Ca href=\"https:\u002F\u002Fwww.arizmendibakery.com\u002F\">Arizmendi\u003C\u002Fa> (Sunset District)\u003C\u002Fspan> — \u003Cem>Robyn Winner, Loop\u003C\u002Fem>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Robyn calls Reveille her go-to for the “best matcha in town”, Loquat a must for Swedish cardamom buns, and Arizmendi the neighborhood's beloved co-op bakery. Together, they make the ultimate trio for a self-guided pastry crawl.\u003C\u002Fp>",{"large":54781},{"position":154,"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54783,"meta":54784,"component":54785},"builder-087825ed14294be798667358810488ba",{"previousId":54760},{"name":42840,"options":54786,"isRSC":128},{"columns":54787,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54788,54797],{"blocks":54789},[54790],{"@type":118,"@version":119,"id":54791,"component":54792,"responsiveStyles":54795},"builder-8eed4d13b4744bc5bee0d34a646e6866",{"name":42813,"options":54793,"isRSC":130},{"text":54794},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\u003Ca href=\"https:\u002F\u002Fwww.themillsf.com\u002F#about\">The Mill\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fsightglasscoffee.com\u002F\" target=\"_blank\">Sightglass Coffee\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fbpatisserie.com\u002F\" target=\"_blank\">b.Patisserie\u003C\u002Fa>\u003C\u002Fspan> — \u003Cem>Alyona Mysko, Fuelfinance\u003C\u002Fem>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">The Mill is famous for its thick-sliced, Instagrammable toast topped with everything from house-made almond butter to seasonal jam. Sightglass offers sleek design and meticulously roasted coffee that locals line up for. And at b.Patisserie, you’ll find “the best bakery, especially for croissants.”\u003C\u002Fp>",{"large":54796},{"position":154,"lineHeight":42818,"height":42819},{"blocks":54798},[54799],{"@type":118,"@version":119,"id":54800,"component":54801,"responsiveStyles":54804},"builder-579091e1383841c38e9e3edf7bb91eae",{"name":42813,"options":54802,"isRSC":130},{"text":54803},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\u003Ca href=\"https:\u002F\u002Fflywheelcoffee.com\u002F\" target=\"_blank\">Flywheel Coffee (Near Golden Gate Park)\u003C\u002Fa> + \u003Ca href=\"https:\u002F\u002Fwww.itsjane.com\u002F\">Jane the Bakery\u003C\u002Fa> \u003C\u002Fspan>— \u003Cem>Courtney Sembler, HubSpot\u003C\u002Fem>\u003C\u002Fp>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Tucked beside the park, Flywheel is the perfect refuel station after a museum visit or nature walk. And Jane the Bakery is a community favorite known for its croissants, seasonal galettes, and rustic loaves.\u003C\u002Fp>",{"large":54805},{"position":154,"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54807,"component":54808,"responsiveStyles":54811},"builder-9bc7dd7a770549a3aa69ccdf9e44bfa8",{"name":42848,"options":54809,"isRSC":130},{"image":54810,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9353baedcf8142b9bbd2998103ede761",{"large":54812},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":54814,"meta":54815,"component":54816,"responsiveStyles":54819},"builder-c19f9f484c824fe0a036bdfd5c6512da",{"previousId":54753},{"name":42813,"options":54817,"isRSC":128},{"text":54818},"\u003Ch6>UNDER-THE-RADAR RECOMMENDATIONS YOU'LL BE GLAD YOU DISCOVERED\u003C\u002Fh6>\u003Cp>Everyone knows Alcatraz and the Painted Ladies, but San Francisco has secrets that only locals know how to unlock. These picks fly under the radar but over-deliver on charm and experience.\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.sftravel.com\u002Farticle\u002Fmusic-lovers-guide-to-san-francisco\" target=\"_blank\">The SF Music Scene\u003C\u002Fa>\u003C\u002Fstrong> — \u003Cem>Evan Hamilton, HubSpot\u003C\u002Fem>\u003C\u002Fp>\u003Cp>“Music! The Bay Area has an amazing music scene with everything from huge, gorgeous venues to tiny dive bars.”\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.sftravel.com\u002Farticle\u002Fwhat-to-do-outer-sunset-neighborhood\" target=\"_blank\">The Sunset District\u003C\u002Fa>\u003C\u002Fstrong> — \u003Cem>Robyn Winner, Loop\u003C\u002Fem>\u003C\u002Fp>\u003Cp>This neighborhood is often skipped by visitors, but it holds some of the city’s best bakeries, cafes, and beach access. “Amazing food, beach access, one-stop-shop.”\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.sftravel.com\u002Fneighborhoods\u002Fhaight-ashbury\" target=\"_blank\">Haight Street\u003C\u002Fa> \u003C\u002Fstrong>— \u003Cem>Alyona Mysko, Fuelfinance\u003C\u002Fem>\u003C\u002Fp>\u003Cp>Hippie history, funky vintage shops, and candy-colored Victorian homes—Haight-Ashbury neighborhood is an SF time capsule. “The place where hippie culture was born. Explore the Victorian buildings; it’s very much the essence of true San Francisco.”\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.sftravel.com\u002Feat-drink\">SF Food Scene\u003C\u002Fa> \u003C\u002Fstrong>— \u003Cem>Courtney Sembler, HubSpot\u003C\u002Fem>\u003C\u002Fp>\u003Cp>“The food! Eating in SF is truly an experience on it's own. From the small coffee shops to the all star sushi restaurants and everything in between. As you engage with other INBOUND attendees, lean into grabbing food while learning together.”\u003C\u002Fp>",{"large":54820},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":54822,"component":54823,"responsiveStyles":54826},"builder-485714d9a5174e9fbd5dab75da628cec",{"name":42813,"options":54824,"isRSC":128},{"text":54825},"\u003Ch6>WHERE THE LOCALS GO FOR INSPIRATION\u003C\u002Fh6>\u003Cp>Big ideas need room to breathe and these are the places our speakers turn to for clarity, inspiration, and creative energy.\u003C\u002Fp>",{"large":54827},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54829,"meta":54830,"component":54831},"builder-6af3dc624373426cbc6e94659d00eb11",{"previousId":54760},{"name":42840,"options":54832,"isRSC":128},{"columns":54833,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54834,54843],{"blocks":54835},[54836],{"@type":118,"@version":119,"id":54837,"component":54838,"responsiveStyles":54841},"builder-b59c0df703f644769d1f8a637cf68c29",{"name":42813,"options":54839,"isRSC":130},{"text":54840},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\u003Ca href=\"https:\u002F\u002Fwww.sftravel.com\u002Farticle\u002Fthings-to-do-angel-island\">Angel Island\u003C\u002Fa> \u003C\u002Fspan>— \u003Cem>Evan Hamilton, HubSpot\u003C\u002Fem>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Often overlooked in favor of its infamous neighbor, Alcatraz, Angel Island is a quieter escape. A short ferry ride from the city lands you in nature with panoramic trails, rich history and “true inspiration and beauty.”\u003C\u002Fp>",{"large":54842},{"position":154,"lineHeight":42818,"height":42819},{"blocks":54844},[54845],{"@type":118,"@version":119,"id":54846,"component":54847,"responsiveStyles":54850},"builder-afc97bfdd7a0417997f0b1ae5bb27537",{"name":42813,"options":54848,"isRSC":130},{"text":54849},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\u003Ca href=\"https:\u002F\u002Fwww.parksconservancy.org\u002Fparks\u002Fcrissy-field\">Crissy Field\u003C\u002Fa>\u003C\u002Fspan> — \u003Cem>Robyn Winner, Loop\u003C\u002Fem>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">A flat, accessible shoreline park with killer views of the bridge and Marin headlands. Bring a notebook or a walking buddy and let the wide-open space do the rest.\u003C\u002Fp>",{"large":54851},{"position":154,"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54853,"meta":54854,"component":54855},"builder-30a9c71143044a2187e8650da37945f6",{"previousId":54829},{"name":42840,"options":54856,"isRSC":128},{"columns":54857,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54858,54867],{"blocks":54859},[54860],{"@type":118,"@version":119,"id":54861,"component":54862,"responsiveStyles":54865},"builder-835a3f418d54431eaba851825df87320",{"name":42813,"options":54863,"isRSC":130},{"text":54864},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\u003Ca href=\"https:\u002F\u002Fwww.nps.gov\u002Fgoga\u002Flearn\u002Fhistoryculture\u002Fsutro-baths.htm\" target=\"_blank\">Sutro Baths\u003C\u002Fa> + \u003Ca href=\"https:\u002F\u002Fsfrecpark.org\u002F770\u002FGolden-Gate-Park\">Golden Gate Park\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.millvalleylibrary.org\u002F\" target=\"_blank\">Mill Valley Public Library\u003C\u002Fa>\u003C\u002Fspan> — \u003Cem>Alyona Mysko, Fuelfinance\u003C\u002Fem>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Hike through coastal ruins and into the dense, leafy beauty of Golden Gate Park (and Alyona’s favorite spot for hiking). For those who like their inspiration with a side of quiet, this out-of-the-way library is nestled among redwoods and is “a great place to work and get inspired.”\u003C\u002Fp>",{"large":54866},{"position":154,"lineHeight":42818,"height":42819},{"blocks":54868},[54869],{"@type":118,"@version":119,"id":54870,"component":54871,"responsiveStyles":54874},"builder-48f57f9ac15d45d78b06644e20c64eb5",{"name":42813,"options":54872,"isRSC":130},{"text":54873},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">\u003Ca href=\"https:\u002F\u002Fwww.sftravel.com\u002Farticle\u002Fguide-to-twin-peaks\" target=\"_blank\">Twin Peaks\u003C\u002Fa> & \u003Ca href=\"https:\u002F\u002Fwww.parksconservancy.org\u002Fparks\u002Focean-beach\">Ocean Beach\u003C\u002Fa> \u003C\u002Fspan>— \u003Cem>Courtney Sembler, HubSpot\u003C\u002Fem>\u003C\u002Fp>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">Standing at the top of Twin Peaks, take in views of the skyline, bay, ocean, and Golden Gate Park. Ocean Beach is moody, misty, and wildly photogenic. Whether you're journaling, walking, or taking a cold plunge, it’s a uniquely grounding place.\u003C\u002Fspan>\u003C\u002Fp>",{"large":54875},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":54877,"component":54878,"responsiveStyles":54881},"builder-9a2a07469ebb4addabe7296ebb9c4963",{"name":42813,"options":54879,"isRSC":128},{"text":54880},"\u003Ch6>BONUS ADVICE FROM OUR INBOUND SPEAKERS \u003C\u002Fh6>\u003Cp>Your sessions and schedules will be packed, but these speaker insights are a reminder to let the city be part of the experience, too:\u003C\u002Fp>\u003Cul>\u003Cli>“Meet people! INBOUND is about more than talks - it's about finding your peers and learning together.”— Evan Hamilton, HubSpot\u003C\u002Fli>\u003Cli>“Experience the SF dinner and nightlife scene.” — Robyn Winner, Loop\u003C\u002Fli>\u003Cli>“Explore! INBOUND being in SF is truly once in a lifetime experience and if this is your first time in SF use the city to learn together throughout INBOUND. Grab a friend or stranger and head out to the water for your meeting, take a ride up to the Golden Gate bridge, talk a walk through Golden Gate Park or check out one of our amazing restaurants near Moscone.”— Courtney Sembler, HubSpot Academy\u003C\u002Fli>\u003C\u002Ful>",{"large":54882},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54884,"component":54885,"responsiveStyles":54888},"builder-e6243705d4514dce9416a943bce85cf9",{"name":42813,"options":54886,"isRSC":128},{"text":54887},"\u003Ch6>BUILD YOUR OWN GOLDEN PICKS SF ITINERARY\u003C\u002Fh6>\u003Cp>Ready to explore? Use our \u003Ca href=\"https:\u002F\u002Fwww.google.com\u002Fmaps\u002F@37.7626917,-122.7975465,10z\u002Fdata=!4m2!11m1!2s-Iw0qm6qRA2MgJ8CrhKyLg?entry=ttu&g_ep=EgoyMDI1MDcwOS4wIKXMDSoASAFQAw%3D%3D\">Golden Picks Google Map\u003C\u002Fa> to plan your own adventure through the best of SF, specially curated from our local speakers, correspondents, and members of the INBOUND community.\u003C\u002Fp>",{"large":54889},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"tagName":48752,"id":54891,"properties":54892,"linkUrl":54893,"component":54894,"responsiveStyles":54899},"builder-8a080ef85256406ab44b6ebfb04fa04f",{"href":54893,"target":49355},"https:\u002F\u002Fwww.google.com\u002Fmaps\u002F@37.7626917,-122.7975465,10z\u002Fdata=!4m2!11m1!2s-Iw0qm6qRA2MgJ8CrhKyLg?entry=ttu&g_ep=EgoyMDI1MDcwOS4wIKXMDSoASAFQAw%3D%3D",{"name":42848,"options":54895,"isRSC":130},{"image":54896,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":54897,"lockAspectRatio":13,"height":54898,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Faadff6e306d14ee3b656bcf2bc1b4d6a",1.25,1350,{"large":54900},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43359,"marginLeft":42819,"marginRight":42819,"cursor":48761,"pointerEvents":42819,"display":152},{"@type":118,"@version":119,"id":54902,"component":54903,"responsiveStyles":54905},"builder-5aa96b69e77f42e7b51be3a669b7c159",{"name":42848,"options":54904,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":54906},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":54908,"component":54909},"builder-8eab3720b71644769ab4694656b89adf",{"name":42933,"options":54910,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":54912,"@type":118,"tagName":174,"properties":54913,"responsiveStyles":54914},"builder-pixel-f8xl488r4fr",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":54915},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":54917},{"path":66,"query":54918},{},{},1755712542194,1752506385625,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fgolden-picks-the-ultimate-sf-guide-from-inbound-speakers-local-insiders","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3b9e2d3c5fbe423ca9dc8b4994501e79",[],{"createdDate":54926,"id":54221,"name":54927,"modelId":42782,"published":100,"query":54928,"data":54931,"variations":55131,"lastUpdated":55132,"firstPublished":55133,"previewUrl":55134,"testRatio":141,"screenshot":55135,"createdBy":190,"lastUpdatedBy":189,"folders":55136,"meta":55137,"rev":45748},1752237706156,"Colin Jost to Headline INBOUND 2025 After Hours Plus New Speakers Join the Lineup",[54929],{"@type":103,"property":104,"operator":105,"value":54930},"\u002Fblog\u002Fcolin-jost-to-headline-inbound-2025-after-hours-plus-new-speakers-join-the-lineup",{"image":54932,"excerpt":54933,"relatedPosts":54934,"tags":54944,"title":54927,"description":54945,"themeId":13,"environment":42800,"author":54946,"datePublished":54947,"imageAltText":13147,"category":48379,"blocks":54948,"url":54930,"state":55128},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fce4d68614c694817b82e794fd2d6c3c7","Live from San Francisco… it’s Colin Jost!\n\nHe’s tackled the headlines every Saturday night, now Colin Jost takes on INBOUND. The Saturday Night Live mainstay and co-anchor of “Weekend Update” is stepping out from behind the news desk and onto the INBOUND After Hours stage for one night only.\n\nPlus, new speakers from OpenAI, The New York Times, and more just dropped.",[54935,54938,54941],{"post":54936},{"@type":72,"id":54937,"model":112},"2c42c17ab2934d1a9e85b4342e9d8604",{"post":54939},{"@type":72,"id":54940,"model":112},"8867dc8a61014023ac4e9cea86756cff",{"post":54942},{"@type":72,"id":54943,"model":112},"02c8ebffd71c4f2ab639b4e20fdd9478",[54123],"Colin Jost headlines INBOUND 2025 After Hours! Plus, new speakers from OpenAI, The New York Times, and more just joined the can't-miss speaker lineup.",{"@type":72,"id":42805,"model":42806},1752552000000,[54949,54956,54963,54970,54996,55022,55048,55074,55100,55107,55114,55120,55123],{"@type":118,"@version":119,"id":54950,"component":54951,"responsiveStyles":54954},"builder-74de241472604557b21b2424462931f9",{"name":42813,"options":54952,"isRSC":128},{"text":54953},"\u003Cdiv>Live from San Francisco… it’s Colin Jost!\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>He’s tackled the headlines every Saturday night, now Colin Jost takes on INBOUND. The Saturday Night Live mainstay and co-anchor of “Weekend Update” is stepping out from behind the news desk and onto the INBOUND After Hours stage for one night only.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Plus, new speakers from OpenAI, The New York Times, and more just dropped.\u003C\u002Fdiv>",{"large":54955},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":54957,"component":54958,"responsiveStyles":54961},"builder-634841925acb4e2ab3c933b6f21a8b81",{"name":42813,"options":54959,"isRSC":128},{"text":54960},"\u003Ch6>COLIN JOST TO HEADLINE INBOUND AFTER HOURS \u003C\u002Fh6>\u003Cp>Known for his sharp satire and pitch-perfect take on the absurdities of the modern world (corporate life included), Jost will bring his signature brand of smart comedy to \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frecwzt8axboXUStOE\u002F\">Thursday night’s special After Hours\u003C\u002Fa> set, open to all INBOUND attendees.\u003C\u002Fp>\u003Cp>From network news parody to real-time cultural commentary, Jost has spent nearly two decades shaping the way we laugh at current events. Now, he’s bringing that perspective to INBOUND. Expect biting wit, dry humor, and maybe even a few hot takes on your Q4 planning meetings.\u003C\u002Fp>",{"large":54962},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":54964,"component":54965,"responsiveStyles":54968},"builder-295a68afaefa4857a66b2c30489b2b06",{"name":42813,"options":54966,"isRSC":128},{"text":54967},"\u003Ch6>MORE TALENT, MORE TAKEAWAYS\u003C\u002Fh6>\u003Cp>We’ve added even more big names to the INBOUND 2025 lineup—starting with a can’t-miss conversation featuring OpenAI’s Head of Platform Product Olivier Godement, plus fresh perspectives from leaders at The New York Times, HubSpot, and beyond. Check out the latest additions to the INBOUND 2025 stages spanning AI, leadership, marketing, and cultural impact.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch6>\u003Cstrong>New to the Main Stage:\u003C\u002Fstrong>\u003C\u002Fh6>",{"large":54969},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":54971,"component":54972,"responsiveStyles":54994},"builder-c59757a28180426ea8a7d87eb9902dc6",{"name":42840,"options":54973,"isRSC":128},{"columns":54974,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[54975,54985],{"blocks":54976,"width":50326},[54977],{"@type":118,"@version":119,"id":54978,"component":54979,"responsiveStyles":54982},"builder-d7504ba7120d4d07844c1eeb79c84579",{"name":42848,"options":54980,"isRSC":130},{"image":54981,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3e24fd9688ff4d6d829a8203a68b54b3",{"large":54983},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":54984,"marginBottom":42821},"318px",{"blocks":54986,"width":50338},[54987],{"@type":118,"@version":119,"id":54988,"component":54989,"responsiveStyles":54992},"builder-0ff03ecb7685466da9c736a6df9c8d5d",{"name":42813,"options":54990,"isRSC":130},{"text":54991},"\u003Cp>\u003Cstrong>Olivier Godement (Head of Platform Product, OpenAI)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>OpenAI’s Olivier Godement and HubSpot’s Karen Ng—two powerhouse product leaders—explore how LLMs, evolving AI models, and platform partnerships are transforming the way we work, build, and scale. Join this \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecxhzzUVZCXefzNI\u002F\">Main Stage session\u003C\u002Fa> for a fast-paced look at the future of product.\u003C\u002Fp>",{"large":54993},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42821},{"large":54995},{"marginBottom":43146},{"@type":118,"@version":119,"id":54997,"meta":54998,"component":54999,"responsiveStyles":55020},"builder-fb41b1959f7e413481b48d3e9d444422",{"previousId":54971},{"name":42840,"options":55000,"isRSC":128},{"columns":55001,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55002,55011],{"blocks":55003,"width":50326},[55004],{"@type":118,"@version":119,"id":55005,"component":55006,"responsiveStyles":55009},"builder-b96d279ec81442a0afaf3a98150feebd",{"name":42848,"options":55007,"isRSC":130},{"image":55008,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F979c3ec3da8c4080acd2e97ed629501a",{"large":55010},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":54984,"marginBottom":42821},{"blocks":55012,"width":50338},[55013],{"@type":118,"@version":119,"id":55014,"component":55015,"responsiveStyles":55018},"builder-d26c1d7ea60d4ee59eb17dcb7476c5ec",{"name":42813,"options":55016,"isRSC":130},{"text":55017},"\u003Cp>\u003Cstrong>Karen Ng (EVP of Product, HubSpot)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Karen is the EVP of Product at HubSpot, where she leads product strategy and execution across product management, design, and partnerships to help millions of organizations grow better. She'll join OpenAI's Olivier Godement on \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecxhzzUVZCXefzNI\u002F\">Main Stage\u003C\u002Fa> to explore the evolving role of AI in product.\u003C\u002Fp>",{"large":55019},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42821},{"large":55021},{"marginBottom":43146},{"@type":118,"@version":119,"id":55023,"meta":55024,"component":55025,"responsiveStyles":55046},"builder-43bd9b17aa6e4080be9c75883302b59b",{"previousId":54971},{"name":42840,"options":55026,"isRSC":128},{"columns":55027,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55028,55037],{"blocks":55029,"width":50326},[55030],{"@type":118,"@version":119,"id":55031,"component":55032,"responsiveStyles":55035},"builder-ae1b64d4aade4b07b7814963d0fb488b",{"name":42848,"options":55033,"isRSC":130},{"image":55034,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8c99f3a902084cbaa04b8cb9db56bd5e",{"large":55036},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":54984,"marginBottom":42821},{"blocks":55038,"width":50338},[55039],{"@type":118,"@version":119,"id":55040,"component":55041,"responsiveStyles":55044},"builder-3f1c48e4e00d484a8aed2f2d7721f5cf",{"name":42813,"options":55042,"isRSC":130},{"text":55043},"\u003Cp>\u003Cstrong>Kevin Roose (Host of \"Hard Fork\", The New York Times)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When the host of The New York Times' \"Hard Fork\" podcast meets one of the most insightful interviewers in tech, you know it’s going to be good. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec49DCyRredo5OYt\u002F\">Dwarkesh Patel will bring his signature deep-dive approach\u003C\u002Fa> to uncover the perspectives and connections that Kevin Roose has developed covering the intersection of technology and society.\u003C\u002Fp>",{"large":55045},{"position":154,"lineHeight":42818,"height":42819,"marginBottom":42821},{"large":55047},{"marginBottom":43146},{"@type":118,"@version":119,"id":55049,"meta":55050,"component":55051,"responsiveStyles":55072},"builder-5349235a6e074069b619df1655f1321b",{"previousId":55023},{"name":42840,"options":55052,"isRSC":128},{"columns":55053,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55054,55063],{"blocks":55055,"width":50326},[55056],{"@type":118,"@version":119,"id":55057,"component":55058,"responsiveStyles":55061},"builder-82c2ce59aded4777a1f4f03a402a473a",{"name":42848,"options":55059,"isRSC":130},{"image":55060,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8758ab345334422b89ae243b617cd6ea",{"large":55062},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":54984,"marginBottom":42821},{"blocks":55064,"width":50338},[55065],{"@type":118,"@version":119,"id":55066,"component":55067,"responsiveStyles":55070},"builder-826ca5da9d9e4c5e9a3a16d1aed3f8ef",{"name":42813,"options":55068,"isRSC":130},{"text":55069},"\u003Cp>\u003Cstrong>Anne Morriss (Best Selling Author and Founder of The Leadership Consortium)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Anne Morriss brings her leadership lens to a raw, resonant conversation with author and activist \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecBJImT539cL2t8t\u002F\">Glennon Doyle\u003C\u002Fa>. From embracing discomfort to building resilience, this session explores how life’s toughest moments become catalysts for purpose, activism, and transformation—in work and beyond.\u003C\u002Fp>",{"large":55071},{"position":154,"lineHeight":42818,"height":42819},{"large":55073},{"marginBottom":43146},{"@type":118,"@version":119,"id":55075,"meta":55076,"component":55077,"responsiveStyles":55098},"builder-88861b40141d49c5af324905f72a19f5",{"previousId":55049},{"name":42840,"options":55078,"isRSC":128},{"columns":55079,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55080,55089],{"blocks":55081,"width":50326},[55082],{"@type":118,"@version":119,"id":55083,"component":55084,"responsiveStyles":55087},"builder-a14ced39a14545968ef28ae9c6f54cbb",{"name":42848,"options":55085,"isRSC":130},{"image":55086,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa49e06dcd93d4a8f83d99a3468d48be7",{"large":55088},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":54984,"marginBottom":42821},{"blocks":55090,"width":50338},[55091],{"@type":118,"@version":119,"id":55092,"component":55093,"responsiveStyles":55096},"builder-1bf6a6da187b47efb34a0709f24ea28a",{"name":42813,"options":55094,"isRSC":130},{"text":55095},"\u003Cp>\u003Cstrong>Kipp Bodnar (CMO, HubSpot)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Your favorite marketing podcast is going live! Kipp Bodnar takes the Main Stage for a special \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecpfoiVdwBHR4g5w\u002F\">live episode of \"Marketing Against The Grain\"\u003C\u002Fa>, where no marketing trend is too sacred to question and no strategy is too established to challenge.\u003C\u002Fp>",{"large":55097},{"position":154,"lineHeight":42818,"height":42819},{"large":55099},{"marginBottom":43146},{"@type":118,"@version":119,"id":55101,"component":55102,"responsiveStyles":55105},"builder-503dead2e8de487cb9cd716e316ea320",{"name":42813,"options":55103,"isRSC":128},{"text":55104},"\u003Cp>\u003Cstrong style=\"font-size: 28px;\">New Breakout Speakers:\u003C\u002Fstrong>\u003C\u002Fp>",{"large":55106},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":55108,"component":55109,"responsiveStyles":55112},"builder-3cb22f45f558400c9e996c2e2b8eb785",{"name":42813,"options":55110,"isRSC":128},{"text":55111},"\u003Cp>\u003Cstrong>Jon Dick (Chief Customer Success Officer, HubSpot)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Session\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec1KsuQaIUR7V81P\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Customer Value Revolution—5 Shifts for CS Breakthrough\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Customer Success has played defense for too long. HubSpot’s Jon Dick shares five key shifts driving the Customer Value Revolution—from measuring real outcomes to scaling value with AI and aligning CS with product. Learn how HubSpot turned retention into a growth engine—and how you can, too.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Sylvain Perron (CEO, Botpress)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Session\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecjiLFzDtb74GLgu\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">No More Pilots—The Insider Playbook for Shipping AI Agents\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Tired of AI pilots that go nowhere? You’re not alone. This session breaks down the real-world architecture, decisions, and lessons from companies that have moved beyond experiments to launch AI agents that scale.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Ari Echt-Wilson (Director, Global Prospect Email Automation; HubSpot)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Session\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecwLbEoJufgEVZLp\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">AI Email That Converts—Without Sounding Like a Robot\u003C\u002Fa>\u003C\u002Fp>\u003Cp>AI-generated emails can sound robotic and convert poorly, but they don’t have to. Learn the frameworks behind HubSpot’s 2x conversion rate gains using AI in email across the customer journey. Discover when AI amplifies your results (and when it amplifies your mistakes), plus how to personalize at scale without losing your voice.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Karina Martinez (CEO and Co-founder, DRAFTED); Jennifer Yepez-Blundell (COO, DRAFTED); Sonia Thompson (Founder and Chief Consultant, Thompson Media Group)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Session\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecWJqDw275waAwQD\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Center Stage: Women Changing the Game in Sports Marketing\u003C\u002Fa>\u003C\u002Fp>\u003Cp>What happens when women lead? Entire industries evolve. From the boardroom to the locker room, this conversation brings together bold voices from sports, media, and branding who are reshaping the narrative and building people-first strategies that scale.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Aja Frost (Senior Director of Global Growth, HubSpot)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Session\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecFT2Q8SVD5tVnAY\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Beyond Clicks: HubSpot's Content Strategy for the LLM Era\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Your prospects are asking AI for answers before visiting websites. Is your content showing up? HubSpot cracked the code on LLM optimization with 200+ pages built specifically for AI citation. Get the proven framework for content ROI in an AI-first world, including how to structure content for LLM training and metrics that matter when AI answers customer questions.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Jayde Powell (Social Strategist and Creator, The Em Dash Co)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Session\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecCPK51w75C60HuW\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Behind the Screens—How Agencies Scale Social\u003C\u002Fa>\u003C\u002Fp>\u003Cp>We all love a big brand moment, but what does it really take to make one? Jayde Powell sits down with agency insiders to unpack the real strategy, staffing, and storytelling behind the scroll. If you’re leading social or scaling teams, this is your playbook for staying ahead of the curve.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Katy Caouette (Senior Director and AGC, Product, Eng, IP, AI; HubSpot), George Davis (Director of Product, HubSpot)\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Session\u003C\u002Fstrong>: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec06MJUKPH3YUL9L\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Winning at Both Growth and Trust in the AI Age\u003C\u002Fa>\u003C\u002Fp>\u003Cp>As your business grows, so does your data—and so do the risks and responsibilities tied to it. Join a conversation with HubSpot’s product and legal experts to learn how to transform your approach to unstructured data, data governance, privacy, and security to drive innovation and growth.\u003C\u002Fp>\u003Cp>Check out the updated \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\" rel=\"noopener noreferrer\" target=\"_blank\">agenda\u003C\u002Fa> and start planning out your perfect week.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>From Colin Jost's comedy to cutting-edge AI insights, INBOUND 2025 is shaping up to be our most dynamic event yet. Ready to experience it all firsthand? Register for INBOUND 2025 and \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"background-color: rgba(34, 25, 77, 0);\">secure your spot\u003C\u002Fa>\u003Cspan style=\"background-color: rgba(34, 25, 77, 0);\"> \u003C\u002Fspan>at San Francisco's Moscone Center from September 3-5.\u003C\u002Fp>",{"large":55113},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55115,"component":55116,"responsiveStyles":55118},"builder-aa9e50ce19544e609808e9c47bebf1ed",{"name":42848,"options":55117,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":55119},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":54283,"component":55121},{"name":42933,"options":55122,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":55124,"@type":118,"tagName":174,"properties":55125,"responsiveStyles":55126},"builder-pixel-ymyoao7sra9",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":55127},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":55129},{"path":66,"query":55130},{},{},1775591672032,1752238491655,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fcolin-jost-to-headline-inbound-2025-after-hours-plus-new-speakers-join-the-lineup","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F46932bc3d18144f080b74e6219c921c4",[],{"componentsUsed":55138,"hasLinks":13,"kind":74,"lastPreviewUrl":55139,"hasAutosaves":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fcolin-jost-to-headline-inbound-2025-after-hours-plus-new-speakers-join-the-lineup?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=27ef91d805b148acbd47362bce31463d&builder.overrides.27ef91d805b148acbd47362bce31463d=27ef91d805b148acbd47362bce31463d&builder.options.locale=Default",{"createdDate":55141,"id":52619,"name":55142,"modelId":42782,"published":100,"meta":55143,"query":55146,"data":55149,"variations":55197,"startDate":55198,"lastUpdated":55199,"firstPublished":55200,"previewUrl":55201,"testRatio":141,"screenshot":55202,"createdBy":190,"lastUpdatedBy":190,"folders":55203,"rev":45748},1752015803425,"Bay Watch: Who's On Your Must-See INBOUND 2025 List",{"componentsUsed":55144,"kind":74,"lastPreviewUrl":55145,"hasLinks":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbay-watch-whos-on-your-must-see-inbound-2025-list?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=0adeb679ca704e289d9c950a1df1551d&builder.overrides.0adeb679ca704e289d9c950a1df1551d=0adeb679ca704e289d9c950a1df1551d&builder.options.locale=Default",[55147],{"@type":103,"property":104,"operator":105,"value":55148},"\u002Fblog\u002Fbay-watch-whos-on-your-must-see-inbound-2025-list",{"title":55150,"description":55151,"datePublished":55152,"image":55153,"environment":42800,"tags":55154,"category":48379,"imageAltText":54120,"excerpt":55155,"themeId":13,"author":55156,"blocks":55157,"url":55148,"state":55194},"Bay Watch: Who's On Your Must-See INBOUND 2025 List?","Take the INBOUND 2025 Bay Watch quiz to find out which sessions best match your interests and learning style.",1752120000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb78e20449db640ce86229524f614191b",[43543],"INBOUND 2025 is packed with big names and 200+ sessions. But with so many great speakers and content to choose from, it can be tough to know where to start. That’s where our handy quiz comes in.\n\nTake our quick, four question quiz to help you figure out which INBOUND speaker fits your style. Whether you're into tactical advice, big-picture thinking, or stories that make you stop and think, you’ll get a recommendation that makes sense for you.\n\nSo, go ahead, take the quiz and find out your top three session and speaker recommendations!",{"@type":72,"id":42805,"model":42806},[55158,55166,55171,55179,55185,55189],{"@type":118,"@version":119,"id":55159,"component":55160,"responsiveStyles":55163},"builder-6c4b945b076e478dbac9d75aa04edce1",{"name":42813,"options":55161,"isRSC":128},{"text":55162},"\u003Cdiv>INBOUND 2025 is packed with big names and 200+ sessions. But with so many great speakers and content to choose from, it can be tough to know where to start. That’s where our handy quiz comes in.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Take our quick, four question quiz to help you figure out which INBOUND speaker fits your style. Whether you're into tactical advice, big-picture thinking, or stories that make you stop and think, you’ll get a recommendation that makes sense for you.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>So, go ahead, take the quiz and find out your top three session and speaker recommendations!\u003C\u002Fdiv>",{"large":55164,"small":55165},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"marginBottom":42821},{"@type":118,"@version":119,"id":55167,"component":55168},"builder-75358dfc44824c5fa00a6355e89e5bf9",{"name":43030,"options":55169,"isRSC":130},{"code":55170,"scriptsClientOnly":13},"\u003Cdiv data-tf-live=\"01JZP4Q9XGWWKJRM70TNVTPP4N\">\u003C\u002Fdiv>\n\u003Cscript src=\"\u002F\u002Fembed.typeform.com\u002Fnext\u002Fembed.js\">\u003C\u002Fscript>\n",{"@type":118,"@version":119,"id":55172,"component":55173,"responsiveStyles":55176},"builder-b40643a75f584b358781361a87c63512",{"name":42813,"options":55174,"isRSC":128},{"text":55175},"\u003Cp>\u003Cstrong>Found your matches and want more? \u003C\u002Fstrong>Explore the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fspeakers\" rel=\"noopener noreferrer\" target=\"_blank\">speaker lineup\u003C\u002Fa> and dive into the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\" rel=\"noopener noreferrer\" target=\"_blank\">sessions\u003C\u002Fa> [with more being added!].\u003C\u002Fp>",{"large":55177,"small":55178},{"lineHeight":42818,"height":42819,"marginTop":42821,"marginBottom":42821},{"marginTop":43146,"marginBottom":43146},{"@type":118,"@version":119,"id":55180,"component":55181,"responsiveStyles":55183},"builder-6fbb9cf9ffe84b608c17d05eca3d3699",{"name":42848,"options":55182,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":55184},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":55186,"component":55187},"builder-7628b887afcc4065afb5afe2bf55c65e",{"name":42933,"options":55188,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":55190,"@type":118,"tagName":174,"properties":55191,"responsiveStyles":55192},"builder-pixel-sjrkkt4vql",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":55193},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":55195},{"path":66,"query":55196},{},{},1752152400000,1752096738418,1752016144221,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbay-watch-whos-on-your-must-see-inbound-2025-list","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4f88f272ed9248eaadff49457ec487e4",[],{"createdDate":55205,"id":55206,"name":55207,"modelId":42782,"published":100,"meta":55208,"query":55211,"data":55214,"variations":55311,"lastUpdated":55312,"firstPublished":55313,"previewUrl":55314,"testRatio":141,"screenshot":55315,"createdBy":190,"lastUpdatedBy":190,"folders":55316,"rev":45748},1751038556980,"e20b067854fd4e08a796b0962fa6a57b","The Next Big AIdea: INBOUND 2025’s AI Startup Showdown Is Here",{"componentsUsed":55209,"lastPreviewUrl":55210,"kind":74,"hasLinks":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-next-big-a-idea-inbound-2025-s-ai-startup-showdown-is-here?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=e20b067854fd4e08a796b0962fa6a57b&builder.overrides.e20b067854fd4e08a796b0962fa6a57b=e20b067854fd4e08a796b0962fa6a57b&builder.options.locale=Default",[55212],{"@type":103,"property":104,"operator":105,"value":55213},"\u002Fblog\u002Fthe-next-big-a-idea-inbound-2025-s-ai-startup-showdown-is-here",{"themeId":13,"category":48379,"environment":42800,"datePublished":55215,"title":55207,"description":55216,"excerpt":55217,"author":55218,"image":55219,"imageAltText":55220,"tags":55221,"blocks":55222,"url":55213,"state":55308},1751860800000,"Think your AI startup is the next big thing? Apply to The Next Big Aidea—INBOUND 2025’s pitch competition for early-stage startups using AI to help customers grow better. ","If you’re building the next great AI company, it’s time to let the world know.\n\nIntroducing The Next Big AIdea, HubSpot for Startups and HubSpot Media’s pitch competition for early-stage AI startups building solutions that help customers grow better. Whether you're creating AI tools that personalize customer experiences, enhancing human-AI collaboration, or solving friction points in how companies operate, this is your moment to spotlight how your solution is part of the next generation of business tools.\n\nAnd yes, there’s a prize. But this isn’t just about the money (though $50,000 in cash doesn’t hurt). It’s about visibility, community, and momentum.\n\nFinalists will pitch live on September 4, 2025, in San Francisco during INBOUND 2025, facing off in front of a panel of expert judges and a packed room of founders, investors, and future fans. The winner takes home the cash, but every finalist walks away with powerful exposure, premium tools, and a platform to scale their story.",{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb542eb40f225417aa4f439273f7fd235","The Next Big AIdea ",[484],[55223,55230,55255,55262,55269,55277,55284,55291,55297,55303],{"@type":118,"@version":119,"id":55224,"component":55225,"responsiveStyles":55228},"builder-82c94231d00540ce8e53c2fd84cd6576",{"name":42813,"options":55226,"isRSC":128},{"text":55227},"\u003Cp>If you’re building the next great AI company, it’s time to let the world know.\u003C\u002Fp>\u003Cp>Introducing \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fstartups\u002Fai-pitch-comp\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>The Next Big AIdea\u003C\u002Fstrong>\u003C\u002Fa>, HubSpot for Startups and HubSpot Media’s pitch competition for early-stage AI startups building solutions that help customers grow better. Whether you're creating AI tools that personalize customer experiences, enhancing human-AI collaboration, or solving friction points in how companies operate, this is your moment to spotlight how your solution is part of the next generation of business tools.\u003C\u002Fp>\u003Cp>And yes, there’s a prize. But this isn’t just about the money (though $50,000 in cash doesn’t hurt). It’s about visibility, community, and momentum.\u003C\u002Fp>\u003Cp>Finalists will pitch live on September 4, 2025, in San Francisco during INBOUND 2025, facing off in front of a panel of expert judges and a packed room of founders, investors, and future fans. The winner takes home the cash, but every finalist walks away with powerful exposure, premium tools, and a platform to scale their story.\u003C\u002Fp>",{"large":55229},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55231,"component":55232},"builder-703d635b01b342f79bcc19363b090764",{"name":42840,"options":55233,"isRSC":128},{"columns":55234,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55235,55244],{"blocks":55236},[55237],{"@type":118,"@version":119,"id":55238,"component":55239,"responsiveStyles":55242},"builder-615d2fcb65ad4110a3f6c1367abb309f",{"name":42813,"options":55240,"isRSC":130},{"text":55241},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">So, what’s on the line?\u003C\u002Fspan>\u003C\u002Fp>\u003Cul>\u003Cli>$50,000 in no-strings-attached cash\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\"> \u003C\u002Fspan>to fund your next move\u003C\u002Fli>\u003Cli>Media features across HubSpot’s flagship platforms reaching millions\u003C\u002Fli>\u003Cli>600,000 credits and a Pro Plan from Clay, to help with your growth ops\u003C\u002Fli>\u003Cli>$25,000 in AWS Credits, to scale your AI infrastructure (plus, all finalists will receive $5,000 in AWS Credits!)\u003C\u002Fli>\u003Cli>A spotlight moment at INBOUND 2025, pitching on a stage in front of industry leaders\u003C\u002Fli>\u003C\u002Ful>\u003Cspan style=\"font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem;\">If you’re building something with purpose and edge, now’s your time.\u003C\u002Fspan>",{"large":55243},{"position":154,"lineHeight":42818,"height":42819},{"blocks":55245},[55246],{"@type":118,"@version":119,"id":55247,"component":55248,"responsiveStyles":55251},"builder-4bea1603dfc5458680d97d09c3547068",{"name":42848,"options":55249,"isRSC":130},{"image":55250,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":54897,"lockAspectRatio":13,"height":54898,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7fd1ba60de504c3fb5745483390c9da7",{"large":55252,"small":55254},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":55253,"marginTop":47680},"372px",{"marginBottom":43146},{"@type":118,"@version":119,"id":55256,"component":55257,"responsiveStyles":55260},"builder-29a60edb64c641d19cedf3e3f70d2424",{"name":42813,"options":55258,"isRSC":128},{"text":55259},"\u003Ch6>HOW TO THROW YOUR HAT IN THE RING\u003C\u002Fh6>\u003Cp>Start by \u003Cstrong>recording a 60-second video \u003C\u002Fstrong>that brings your story to life. Tell us what you’re building, how it works, and why it matters.\u003C\u002Fp>\u003Cp>Then, \u003Cstrong>fill out a short application form\u003C\u002Fstrong>. Share your startup’s stage, your traction, and your vision for the future. It takes five minutes, tops.\u003C\u002Fp>\u003Cp>Finally, \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fstartups\u002Fai-pitch-comp\">submit everything\u003C\u002Fa> by July 25 at 11:59 PM EST\u003C\u002Fstrong>. That’s your deadline.\u003C\u002Fp>\u003Cp>From there, the panel will review the entries and select five standout startups to join us in San Francisco. If you’re chosen, you’ll have your travel covered and a front-row seat to one of the most dynamic startup moments at INBOUND.\u003C\u002Fp>",{"large":55261},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55263,"component":55264,"responsiveStyles":55267},"builder-6072e949474846e2b974931fc688689c",{"name":42848,"options":55265,"isRSC":130},{"image":55266,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43470,"width":43471},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5452ef109b914bfe90d95478664e145f",{"large":55268},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821,"marginBottom":43146,"marginLeft":42819,"marginRight":42819,"maxWidth":43474},{"@type":118,"@version":119,"id":55270,"component":55271,"responsiveStyles":55274},"builder-3ef5895b343a420d8c0a8313ab4e958e",{"name":42813,"options":55272,"isRSC":128},{"text":55273},"\u003Ch6>WHO SHOULD APPLY?\u003C\u002Fh6>\u003Cp>The Next Big AIdea is designed for early-stage AI startups with serious potential and a product to prove it. We’re looking for:\u003C\u002Fp>\u003Cul>\u003Cli>U.S.-based and incorporated\u003C\u002Fli>\u003Cli>Early-stage (anywhere from bootstrapped to Series A)\u003C\u002Fli>\u003Cli>Offering a working product that customers can already use or test\u003C\u002Fli>\u003Cli>Using AI in a way that’s thoughtful, useful, and grounded in real-world impact\u003C\u002Fli>\u003C\u002Ful>\u003Cp>We're especially excited about startups building tools that help customers grow better—whether that’s through automation, intelligence, personalization, or entirely new business models.\u003C\u002Fp>\u003Cp>If that sounds like you, it’s time to \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002Fstartups\u002Fai-pitch-comp\">make your pitch\u003C\u002Fa>\u003C\u002Fstrong>.\u003C\u002Fp>",{"large":55275,"small":55276},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":55278,"component":55279,"responsiveStyles":55282},"builder-37bd5732d2304289918672f950ce8373",{"name":42848,"options":55280,"isRSC":130},{"image":55281,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5d989d4c206d476d99b4c71cf7cc2e26",{"large":55283},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":55285,"component":55286,"responsiveStyles":55289},"builder-19581d71235c4d65be3cc10623375b90",{"name":42813,"options":55287,"isRSC":128},{"text":55288},"\u003Ch6>BEYOND THE PITCH: SESSIONS FOR SCALING\u003C\u002Fh6>\u003Cp>Even if you're not pitching, INBOUND 2025 has you covered with a lineup of sessions designed to sharpen your leadership edge and give your startup what it needs to scale.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cul>\u003Cli>Looking to tighten your pitch for investors? Don’t miss \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec2Ps0ty352Avt5h\" rel=\"noopener noreferrer\" target=\"_blank\">How to Get Your Business Venture Capital Ready\u003C\u002Fa>—a crash course in making your startup irresistible to VCs.\u003C\u002Fli>\u003Cli>Trying to build a high performing team? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecIg9iIBt8YG4gV7\" rel=\"noopener noreferrer\" target=\"_blank\">The Leadership Gap is Costing You—Here’s How to Fix It\u003C\u002Fa> dives into data-backed strategies on how to build stronger, more inclusive teams.\u003C\u002Fli>\u003Cli>Curious how your small team can outpace a giant? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecmVnQQayulTZLBn\" rel=\"noopener noreferrer\" target=\"_blank\">AI as the Great Equalizer\u003C\u002Fa> explores how nimble teams are using AI to compete with industry titans.\u003C\u002Fli>\u003Cli>And for the playbook obsessives: \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecbfbvEmMUhnPfUu\" target=\"_blank\">GTM Growth Decoded\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec8GUn4OvsOqE5LW\" rel=\"noopener noreferrer\" target=\"_blank\">Scaling with AI\u003C\u002Fa> break down tactical growth insights straight from early-stage founders.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003C\u002Fp>\u003Cp>Whether you're stepping on stage or soaking up inspiration from the crowd, The Next Big AIdea is just one part of what makes INBOUND 2025 a catalyst for growth-minded founders. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">From the insights and sessions, to the speakers and community, INBOUND delivers the inspiration and momentum every founder needs to grow smarter and faster.\u003C\u002Fspan>\u003C\u002Fp>",{"large":55290},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55292,"component":55293,"responsiveStyles":55295},"builder-3868f728a15642c890fa259d4531c77b",{"name":42848,"options":55294,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":55296},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":55298,"component":55299},"builder-44ce2435e60349478a5b46d5d30dde39",{"name":42933,"options":55300,"isRSC":130},{"headline":66,"subHead":55301,"embedScript":55302,"forceWhite":128},"Subhead Text","\u003Cscript charset=\"utf-8\" type=\"text\u002Fjavascript\" src=\"\u002F\u002Fjs.hsforms.net\u002Fforms\u002Fembed\u002Fv2.js\">\u003C\u002Fscript> \u003Cscript>   hbspt.forms.create({     region: \"na1\",     portalId: \"146726\",     formId: \"efc5c433-5b6d-423a-aaab-f2fb40604f6c\"   }); \u003C\u002Fscript>",{"id":55304,"@type":118,"tagName":174,"properties":55305,"responsiveStyles":55306},"builder-pixel-kgddwrizld",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":55307},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":55309},{"path":66,"query":55310},{},{},1752066858504,1751040314732,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-next-big-a-idea-inbound-2025-s-ai-startup-showdown-is-here","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Feaf74caeb7604a6ca7529ad303d5d158",[],{"createdDate":55318,"id":55319,"name":55320,"modelId":42782,"published":100,"meta":55321,"query":55324,"data":55327,"variations":55441,"startDate":55442,"lastUpdated":55443,"firstPublished":55444,"previewUrl":55445,"testRatio":141,"screenshot":55446,"createdBy":190,"lastUpdatedBy":190,"folders":55447,"rev":45748},1751291561283,"7eb1657df3da4c34a48d82e178bc7ea1"," The Pitch That Changed Everything and Why doola’s Founder Says INBOUND Is Worth It",{"componentsUsed":55322,"kind":74,"hasLinks":13,"lastPreviewUrl":55323},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-pitch-that-changed-everything-and-why-doolas-founder-says-inbound-is-worth-it?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=7eb1657df3da4c34a48d82e178bc7ea1&builder.overrides.7eb1657df3da4c34a48d82e178bc7ea1=7eb1657df3da4c34a48d82e178bc7ea1&builder.options.locale=Default",[55325],{"@type":103,"property":104,"operator":105,"value":55326},"\u002Fblog\u002Fthe-pitch-that-changed-everything-and-why-doolas-founder-says-inbound-is-worth-it",{"themeId":13,"image":55328,"imageAltText":55329,"category":48379,"datePublished":55330,"tags":55331,"title":55320,"environment":42800,"description":55332,"author":55333,"excerpt":55334,"blocks":55335,"url":55326,"state":55438},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8b5455783b8e40b49e7938680aca7719","Arjun Mahadevan at INBOUND 2023",1751428800000,[43826],"Discover how one pitch at INBOUND transformed doola’s journey, from startup story to strategic partnership with HubSpot and why founder Arjun Mahadevan keeps coming back.",{"@type":72,"id":42805,"model":42806},"Arjun Mahadevan (Founder and CEO, doola) shares how one pitch changed everything. Now with two INBOUND experiences in the books and HubSpot as a strategic advisor, he shares why INBOUND continues to be part of his journey as a founder.",[55336,55343,55349,55357,55364,55372,55380,55387,55394,55402,55409,55416,55423,55429,55433],{"@type":118,"@version":119,"id":55337,"component":55338,"responsiveStyles":55341},"builder-2ab9df5da91e4c7d99f3695f29fdd889",{"name":42813,"options":55339,"isRSC":128},{"text":55340},"\u003Cp>Arjun Mahadevan (Founder and CEO, \u003Ca href=\"https:\u002F\u002Fwww.doola.com\u002F\">doola\u003C\u002Fa>) shares how one pitch changed everything. Now with two INBOUND experiences in the books and HubSpot as a strategic advisor, he shares why INBOUND continues to be part of his journey as a founder.\u003C\u002Fp>",{"large":55342},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55344,"component":55345,"responsiveStyles":55347},"builder-92179349d3a04632960f0414c8d9603d",{"name":42848,"options":55346,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":55348},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":55350,"component":55351,"responsiveStyles":55354},"builder-346a4c89b5ea405aa13e6d8dfb70d1b2",{"name":42813,"options":55352,"isRSC":128},{"text":55353},"\u003Cp>When Arjun Mahadevan first heard about the Million Dollar Pitch Competition at INBOUND 2023, he was skeptical. \"I thought it was too good to be true,\" he recalls. But the opportunity was impossible to ignore: a high-profile conference featuring speakers like Reese Witherspoon, an audience of entrepreneurs, and a chance to win capital that could fuel his startup's next phase.\u003C\u002Fp>\u003Cp>That startup was doola, a \"business in a box\" for e-commerce founders. Born from Arjun's own frustrating and expensive experience trying to launch a company, doola helps founders form LLCs, set up banking and bookkeeping, and handle taxes all in one streamlined platform.\u003C\u002Fp>\u003Cp>\"I wish we started using HubSpot earlier,\" he says, noting how early operations relied on Airtable and memory. Today, doola uses HubSpot for everything from lead tracking to post-purchase workflows, bookkeeping fulfillment, tax filings, and Arjun even creates personal workflows like investor communication and podcast scheduling.\u003C\u002Fp>\u003Cp>But it was INBOUND that marked a turning point.\u003C\u002Fp>",{"large":55355,"small":55356},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":55358,"component":55359,"responsiveStyles":55362},"builder-1896d2d7b77849e7afb2535b12effb87",{"name":42813,"options":55360,"isRSC":128},{"text":55361},"\u003Ch6>Pitching at INBOUND: A Strategic Bet\u003C\u002Fh6>\u003Cp>\"There’s asymmetric upside,\" Arjun explains. “There wasn't much of a cost, just the time of going and all of that upside: really cool conference, incredible speakers, opportunity to learn about HubSpot and share doola's story, and potentially earn a million dollars for the business.\"\u003C\u002Fp>\u003Cp>That bet paid off. doola was named co-winner of the \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fannouncing-the-winners-of-the-inbound23-million-dollar-pitch-competition\">2023 Million Dollar Pitch Competition\u003C\u002Fa>. Even more impactful: HubSpot became a strategic investor. \"We're now blessed to have HubSpot as one of our strategic investors,\" Arjun says. \"And what that has allowed us to do is just really better understand the inner workings of how HubSpot actually scaled.\"\u003C\u002Fp>\u003Cp>The following year, Arjun returned to INBOUND but this time, as a judge. Sitting on the other side gave him a new appreciation for the difficulty of both investing and saying no. \"I had a newfound respect for both sides of the equation,\" he says. \u003C\u002Fp>\u003Cp>He also got the opportunity to join a data quality session as a guest panel speaker in 2024. At the end of the session, Arjun recreated Oprah's famous giveaway moment. Channeling her iconic \"You get a car!\" energy, he told the audience, \"You get a free LLC!\" Anyone who posted a picture from the session could redeem a free company setup through doola.\u003C\u002Fp>\u003Cp>\"A few people reached out saying, 'Hey, I'd like to start a business with doola.' And naturally that leads to word of mouth,\" Arjun shares. It was a lighthearted moment that turned into meaningful leads and amplified brand awareness organically.\u003C\u002Fp>",{"large":55363},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55365,"component":55366,"responsiveStyles":55370},"builder-c5ec9a93e7b94c59803701ac97ecac09",{"name":42848,"options":55367,"isRSC":130},{"image":55368,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572,"altText":55369},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3e34d773596549319c2e3df5edf3e89b","INBOUND 2023 co-winners of Million Dollar Pitch Competition",{"large":55371},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":55373,"component":55374,"responsiveStyles":55377},"builder-10462cda086d4e42b49023729e2fc101",{"name":42813,"options":55375,"isRSC":128},{"text":55376},"\u003Ch6>Three Ways INBOUND Raised the Bar\u003C\u002Fh6>\u003Cp>The INBOUND experience delivered lasting value, offering practical insights and resets that continue to impact how he leads and grows doola today. Arjun points to three standout takeaways:\u003C\u002Fp>\u003Col>\u003Cli>“\u003Cstrong>It raised my ambitions\u003C\u002Fstrong>.” Seeing HubSpot’s journey and how co-founders Brian Halligan and Dharmesh Shah have built up the company was inspirational and gave Arjun a vision for the future of doola. \u003Cbr>\u003Cbr>\u003C\u002Fli>\u003Cli>“\u003Cstrong>The quality of the speakers\u003C\u002Fstrong>.”  Sessions on AI, content strategy, and community building offered tactical value in addition to being motivational. \u003Cbr>\u003Cbr>\u003C\u002Fli>\u003Cli>“\u003Cstrong>Breeze\u003C\u002Fstrong>.” Since learning about HubSpot’s built-in AI features at INBOUND 2024, doola’s CS team has been adopting the tools to level up their work.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>These takeaways became turning points that continue to influence doola’s path forward.\u003C\u002Fp>",{"large":55378,"small":55379},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":55381,"component":55382,"responsiveStyles":55385},"builder-ae6457dcaa3945e29767f19cc1c09592",{"name":42813,"options":55383,"isRSC":128},{"text":55384},"\u003Ch6>INBOUND Advice for Founders\u003C\u002Fh6>\u003Cp>INBOUND, Arjun says, is what you make of it but if you’re intentional, it can offer an outsized return. He and a team member split up to cover more ground: one focused on data tools, the other on strategy and content. \"There's so many different types of speakers on topics that run the gamut… You probably can't cover everything. So maybe go with four people and you can actually cover everything then.\"\u003C\u002Fp>\u003Cp>He emphasizes the versatility of the experience, no matter where you are in your HubSpot journey. Whether you're already using HubSpot or just curious, he recommends attending. \"If you're not using HubSpot, I think you can learn a lot about the tool and the ecosystem.” And if you’re already using HubSpot, “there's a ton of tactical workshops and sessions, how to level up using HubSpot, which is huge.\" he adds.\u003C\u002Fp>",{"large":55386},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55388,"component":55389,"responsiveStyles":55392},"builder-6bef91bc84654c5ebcbf2644b697bfdb",{"name":42848,"options":55390,"isRSC":130},{"image":55391,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F03587816669448f1a24b944ee73e180f",{"large":55393},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":55395,"component":55396,"responsiveStyles":55399},"builder-3f4ce06060b24027824d116ede36cbbc",{"name":42813,"options":55397,"isRSC":128},{"text":55398},"\u003Ch6>Why INBOUND in San Francisco Matters \u003C\u002Fh6>\u003Cp>With INBOUND doing a \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthis-year-inbound-makes-history-will-you-be-part-of-it\">one-time-only move\u003C\u002Fa> to the west coast in 2025, Arjun sees even more potential. \"San Francisco is special just given the history and the concentration of people all obsessed with tech. I think that that's the highest density you'll find anywhere in the world.\"\u003C\u002Fp>\u003Cp>He believes talent is everywhere, but opportunity isn't. \"Places like this are a really good opportunity to get rid of those coastal halos... you're just surrounded by a bunch of different founders doing different things.\"\u003C\u002Fp>",{"large":55400,"small":55401},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":55403,"component":55404,"responsiveStyles":55407},"builder-868810504c284dc983f6582b8261ef9d",{"name":42813,"options":55405,"isRSC":128},{"text":55406},"\u003Ch6>Full Circle and Forward\u003C\u002Fh6>\u003Cp>Today, Arjun continues to use HubSpot to streamline everything from fundraising to content strategy. And he credits INBOUND and the pitch competition as a key lever in doola’s journey.\u003C\u002Fp>\u003Cp>\"If there's a founder who is considering attending as a participant… I say, a hundred percent do it... The downside is you get to tell your story. The best case is you potentially get to win a huge prize.\"\u003C\u002Fp>\u003Cp>Catch more from Arjun’s INBOUND experiences below:\u003C\u002Fp>",{"large":55408},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55410,"component":55411,"responsiveStyles":55414},"builder-df9e6e1b4572480ab7159cc1d58e5188",{"name":43030,"options":55412,"isRSC":130},{"code":55413,"scriptsClientOnly":13},"\u003Cblockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDJWunzLO-g0\u002F?utm_source=ig_embed&utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  \u003Cdiv style=\"padding:16px;\">\n    \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDJWunzLO-g0\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\">\n      \u003Cdiv style=\" display: flex; flex-direction: row; align-items: center;\">\n        \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 19% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\">\n        \u003Csvg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" xmlns:xlink=\"https:\u002F\u002Fwww.w3.org\u002F1999\u002Fxlink\">\n          \u003Cg stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n            \u003Cg transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\">\n              \u003Cg>\u003Cpath d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\">\u003C\u002Fpath>\u003C\u002Fg>\n            \u003C\u002Fg>\n          \u003C\u002Fg>\n        \u003C\u002Fsvg>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"padding-top: 8px;\">\u003Cdiv style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram\u003C\u002Fdiv>\u003C\u002Fdiv>\n      \u003Cdiv style=\"padding: 12.5% 0;\">\u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n        \u003Cdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: 8px;\">\n          \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n        \u003Cdiv style=\"margin-left: auto;\">\n          \u003Cdiv style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">\u003C\u002Fdiv>\n          \u003Cdiv style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">\u003C\u002Fdiv>\n        \u003C\u002Fdiv>\n      \u003C\u002Fdiv>\n      \u003Cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">\u003C\u002Fdiv>\n        \u003Cdiv style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">\u003C\u002Fdiv>\u003C\u002Fdiv\n    >\u003C\u002Fa>\n    \u003Cp style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Freel\u002FDJWunzLO-g0\u002F?utm_source=ig_embed&utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by INBOUND Event (@inbound)\u003C\u002Fa>\u003C\u002Fp>\n  \u003C\u002Fdiv>\n\u003C\u002Fblockquote>\n\u003Cscript async src=\"\u002F\u002Fwww.instagram.com\u002Fembed.js\">\u003C\u002Fscript>\n",{"large":55415},{"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":55417,"component":55418,"responsiveStyles":55421},"builder-bf2831f9801546bab3dd17be15f465aa",{"name":42813,"options":55419,"isRSC":128},{"text":55420},"\u003Cp>\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\" target=\"_blank\">Join us in San Francisco\u003C\u002Fa>\u003C\u002Fstrong> this September to discover how attending can fuel your growth, both personally and professionally.\u003C\u002Fp>",{"large":55422},{"lineHeight":42818,"height":42819,"marginTop":42821},{"@type":118,"@version":119,"id":55424,"component":55425,"responsiveStyles":55427},"builder-212aaa9ca4644783a28a9f23dfb603cb",{"name":42848,"options":55426,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":55428},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":55430,"component":55431},"builder-85654cf04ce142d99636ead4326a65e5",{"name":42933,"options":55432,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":55434,"@type":118,"tagName":174,"properties":55435,"responsiveStyles":55436},"builder-pixel-773cltd4zyx",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":55437},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":55439},{"path":66,"query":55440},{},{},1751515200000,1751316637030,1751292401972,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-pitch-that-changed-everything-and-why-doolas-founder-says-inbound-is-worth-it","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd427944d85ef4368a4c658af9fb6e469",[],{"createdDate":55449,"id":55450,"name":55451,"modelId":42782,"published":100,"meta":55452,"query":55455,"data":55458,"variations":55505,"lastUpdated":55506,"firstPublished":55507,"previewUrl":55508,"testRatio":141,"screenshot":55509,"createdBy":190,"lastUpdatedBy":190,"folders":55510,"rev":45748},1750800023326,"bcac8661e312454ab51ef2109010c2b3","How AI-Ready Are You, Really? Take the Quiz to Find Out",{"kind":74,"lastPreviewUrl":55453,"hasLinks":13,"componentsUsed":55454},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-ai-ready-are-you-really-take-the-quiz-to-find-out?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=bcac8661e312454ab51ef2109010c2b3&builder.overrides.bcac8661e312454ab51ef2109010c2b3=bcac8661e312454ab51ef2109010c2b3&builder.options.locale=Default",{"Hubspot Form Embed":141},[55456],{"@type":103,"property":104,"operator":105,"value":55457},"\u002Fblog\u002Fhow-ai-ready-are-you-really-take-the-quiz-to-find-out",{"datePublished":55459,"themeId":13,"environment":42800,"author":55460,"title":55451,"image":55461,"excerpt":55462,"description":55463,"tags":55464,"category":48379,"imageAltText":44299,"blocks":55465,"url":55457,"state":55502},1750910400000,{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8ca8c85784b7444bac37433468d16d00","No matter what industry or role you’re in, AI is changing how we work but not everyone’s starting from the same place. Whether you’re just dipping your toe into new tools or building full-scale automations across your business, knowing where you stand is the first step to making progress. \n\nIn less than two minutes, find out how your current AI usage stacks up and see where INBOUND can take you.","Take the AI Readiness Quiz to see where you stand and get personalized session recommendations.",[484],[55466,55473,55480,55487,55493,55497],{"@type":118,"@version":119,"id":55467,"component":55468,"responsiveStyles":55471},"builder-0f68e17d209c482c9050b5348b6b15c9",{"name":42813,"options":55469,"isRSC":128},{"text":55470},"\u003Cdiv>No matter what industry or role you’re in, AI is changing how we work but not everyone’s starting from the same place. Whether you’re just dipping your toe into new tools or building full-scale automations across your business, knowing where you stand is the first step to making progress. \u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>In less than two minutes, find out how your current AI usage stacks up and see where INBOUND can take you.\u003C\u002Fdiv>",{"large":55472},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":55474,"properties":55475,"component":55477},"builder-1d353528fd6f4e3c9cdd2512ecc38e02",{"id":55476},"ai-quiz",{"name":43030,"options":55478,"isRSC":130},{"code":55479,"scriptsClientOnly":13},"\u003Cdiv data-tf-live=\"01JYHYMD2AEFAKKQP9BSJPF9SG\">\u003C\u002Fdiv>\n\u003Cscript src=\"\u002F\u002Fembed.typeform.com\u002Fnext\u002Fembed.js\">\u003C\u002Fscript>\n",{"@type":118,"@version":119,"id":55481,"component":55482,"responsiveStyles":55485},"builder-ad9f9c76c64344049da95272abe15c78",{"name":42813,"options":55483,"isRSC":128},{"text":55484},"If you’re serious about understanding where AI is headed (and how to actually use it) INBOUND 2025 is where it all comes together. Three days in San Francisco where your quiz results transform into real skills, real connections, and real progress. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\">See you there\u003C\u002Fa>. ",{"large":55486},{"lineHeight":42818,"height":42819,"marginTop":43146},{"@type":118,"@version":119,"id":55488,"component":55489,"responsiveStyles":55491},"builder-2c91fd7d786b442787271be03701a05a",{"name":42848,"options":55490,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":55492},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":55494,"component":55495},"builder-18c686d4a79743e4bbc268b1ad746f4f",{"name":42933,"options":55496,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":55498,"@type":118,"tagName":174,"properties":55499,"responsiveStyles":55500},"builder-pixel-hm0nqjabkto",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":55501},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":55503},{"path":66,"query":55504},{},{},1750937645771,1750803228447,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-ai-ready-are-you-really-take-the-quiz-to-find-out","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F79d38eaf698243aa94bb64b3d4261735",[],{"createdDate":55512,"id":55513,"name":55514,"modelId":42782,"published":100,"meta":55515,"query":55518,"data":55521,"variations":55763,"lastUpdated":55764,"firstPublished":55765,"previewUrl":55766,"testRatio":141,"screenshot":55767,"createdBy":190,"lastUpdatedBy":189,"folders":55768,"rev":45748},1749677468434,"288f7e2d4d40458695daf1e46182e73c","Field-Tested: How Badger Maps Turned INBOUND into a High-Growth Engine",{"lastPreviewUrl":55516,"componentsUsed":55517,"winningTest":130,"hasLinks":13,"originalContentId":44532,"kind":74},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ffield-tested-how-badger-maps-turned-inbound-into-a-high-growth-engine?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=288f7e2d4d40458695daf1e46182e73c&builder.overrides.288f7e2d4d40458695daf1e46182e73c=288f7e2d4d40458695daf1e46182e73c&builder.options.locale=Default",{"Blog Quote":141,"Hubspot Form Embed":141},[55519],{"@type":103,"property":104,"operator":105,"value":55520},"\u002Fblog\u002Ffield-tested-how-badger-maps-turned-inbound-into-a-high-growth-engine",{"themeId":13,"relatedPosts":55522,"datePublished":55529,"title":55514,"imageAltText":55530,"image":55531,"category":48379,"description":55532,"environment":42800,"excerpt":55533,"tags":55534,"author":55535,"blocks":55536,"url":55520,"state":55760},[55523,55525,55527],{"post":55524},{"@type":72,"id":44529,"model":112},{"post":55526},{"@type":72,"id":44526,"model":112},{"post":55528},{"@type":72,"id":44532,"model":112},1750651200000,"Badger Maps' INBOUND 2024 activation ","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5a0b3c59560b455f86ae5936ec62ae79","Discover how Badger Maps doubled its HubSpot CRM team acquisition rate by strategically activating at INBOUND 2024. From live demos to lead-gen tools, see how this field sales platform turned an event presence into real pipeline growth.","When you know your audience, showing up is only half the strategy. For Badger Maps, a platform built for field sales, INBOUND 2024 was a chance to be seen and a targeted play to engage the right teams, in the right ecosystem, at the right moment.\n\nWith clear goals and lessons learned from past events, the team arrived with purpose and walked away with pipeline-shifting results.",[54530],{"@type":72,"id":42805,"model":42806},[55537,55547,55555,55582,55590,55600,55660,55670,55678,55705,55713,55722,55729,55739,55747,55755],{"@type":118,"@version":119,"id":55538,"meta":55539,"component":55541,"responsiveStyles":55544},"builder-c77bd9d6464c42ff998cbb1d89b40fe1",{"previousId":55540},"builder-1b44bf1a8f6f4bf883a71cdee4604e1e",{"name":42813,"options":55542,"isRSC":130},{"text":55543},"\u003Cp>When you know your audience, showing up is only half the strategy. For \u003Ca href=\"https:\u002F\u002Fwww.badgermapping.com\u002F\">Badger Maps\u003C\u002Fa>, a platform built for field sales, INBOUND 2024 was a chance to be seen and a targeted play to engage the right teams, in the right ecosystem, at the right moment. \u003C\u002Fp>\u003Cp>With clear goals and lessons learned from past events, the team arrived with purpose and walked away with pipeline-shifting results.\u003C\u002Fp>",{"large":55545,"small":55546},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":55548,"meta":55549,"component":55551,"responsiveStyles":55553},"builder-f9b5a84ac4344258bd54d3b980c5469e",{"previousId":55550},"builder-226aaf1578494d508826c81d27d2dd0a",{"name":42848,"options":55552,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":55554},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":55556,"meta":55557,"component":55559},"builder-101ed7b5434a425cb1d1e5b248cfbc87",{"previousId":55558},"builder-07f3974df2774e3fbbe05732d2fa0951",{"name":42840,"options":55560,"isRSC":130},{"columns":55561,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55562,55573],{"blocks":55563},[55564],{"@type":118,"@version":119,"id":55565,"meta":55566,"component":55568,"responsiveStyles":55571},"builder-85324089124740df8652aecdfeeb9c6b",{"previousId":55567},"builder-4371554ae71544719c72c4d2fd92be8f",{"name":42813,"options":55569,"isRSC":130},{"text":55570},"\u003Ch6>THE OPPORTUNITY\u003C\u002Fh6>\u003Cp>For Badger Maps, INBOUND is a strategic opportunity to connect with HubSpot-integrated sales teams in a space that’s often dominated by marketing. As a Certified HubSpot Partner focused on field sales, Badger Maps saw a chance to stand out and engage a high-value audience often underserved at other conferences. At INBOUND 2024 they set out to:\u003C\u002Fp>\u003Cul>\u003Cli>Drive brand awareness within the HubSpot ecosystem\u003C\u002Fli>\u003Cli>Grow their footprint among field sales and service teams\u003C\u002Fli>\u003Cli>Meet with HubSpot solutions engineers and system integrators\u003C\u002Fli>\u003Cli>Stay sharp on evolving marketing and event trends\u003C\u002Fli>\u003C\u002Ful>",{"large":55572},{"lineHeight":42818,"height":42819},{"blocks":55574},[55575],{"@type":118,"@version":119,"id":55576,"component":55577,"responsiveStyles":55580},"builder-0fe92f37df344dc9a8abd2e15c8bf45e",{"name":42848,"options":55578,"isRSC":130},{"image":55579,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F80ec09d68d824c8c9549b9946db8f532",{"large":55581},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":52300},{"@type":118,"@version":119,"id":55583,"meta":55584,"component":55586,"responsiveStyles":55588},"builder-55e9c990fb9743a9a487fc87f6be7741",{"previousId":55585},"builder-80236e8431bb4358b6cb50ba4e3af0d5",{"name":42848,"options":55587,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":55589},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":55591,"meta":55592,"component":55594,"responsiveStyles":55597},"builder-d71b82d3ae4f434c8f786460c40763d4",{"previousId":55593},"builder-98c87d4be9254063a949fb0c77e830d9",{"name":42813,"options":55595,"isRSC":130},{"text":55596},"\u003Ch6>THE ACTIVATION\u003C\u002Fh6>\u003Cp>Returning for their second year, the team built on their past experience with a sharp, well-orchestrated plan. They reached out in advance to previous booth visitors, invited them to pre-book meetings, and used the attendee list from 2023 to reconnect with warm leads.\u003C\u002Fp>\u003Cp>At the event, the booth was designed for efficiency and engagement:\u003C\u002Fp>",{"large":55598,"small":55599},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":55601,"meta":55602,"component":55604,"responsiveStyles":55658},"builder-3883aba7540a40848878c796c7f9e677",{"previousId":55603},"builder-c2a69f972937489d8458ca3f987d18ce",{"name":42840,"options":55605,"isRSC":130},{"columns":55606,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55607,55624,55641],{"blocks":55608},[55609,55617],{"@type":118,"@version":119,"id":55610,"component":55611,"responsiveStyles":55614},"builder-7de4e8dca01842eaad6ed7a04b106f9c",{"name":42813,"options":55612,"isRSC":130},{"text":55613},"\u003Cp>\u003Cstrong>QR Codes\u003C\u002Fstrong> made it seamless for visitors to book follow-up demos or partnership calls.\u003Cbr>\u003C\u002Fp>",{"large":55615,"small":55616},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":55618,"component":55619,"responsiveStyles":55622},"builder-4997b1f374ea4d5bb67808d0e0326ac4",{"name":42848,"options":55620,"isRSC":130},{"image":55621,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9ed903baa663449eafeff37b87f79b19",{"large":55623},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":55625},[55626,55634],{"@type":118,"@version":119,"id":55627,"component":55628,"responsiveStyles":55631},"builder-44fad25befda482d961ba6913b0d641c",{"name":42813,"options":55629,"isRSC":130},{"text":55630},"\u003Cp>A \u003Cstrong>spin-the-wheel game\u003C\u002Fstrong> gave attendees a fun reason to stop for branded swag.\u003C\u002Fp>",{"large":55632,"small":55633},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":55635,"component":55636,"responsiveStyles":55639},"builder-6ced79b6897e40749eac08fa19885de7",{"name":42848,"options":55637,"isRSC":130},{"image":55638,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3d29d9639dd94d70bed6928af58b756d",{"large":55640},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819},{"blocks":55642},[55643,55651],{"@type":118,"@version":119,"id":55644,"component":55645,"responsiveStyles":55648},"builder-0575e066606b47bfba1c487a27823998",{"name":42813,"options":55646,"isRSC":130},{"text":55647},"\u003Cp>\u003Cstrong>Tote bags\u003C\u002Fstrong> were a standout, seen across the venue and boosting brand visibility.\u003C\u002Fp>",{"large":55649,"small":55650},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":55652,"component":55653,"responsiveStyles":55656},"builder-65e70b9ae4a0468ebfa2afa95b584470",{"name":42848,"options":55654,"isRSC":130},{"image":55655,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff448502bf2c24f00ab1fe3b3b023e0fe",{"large":55657},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819},{"large":55659},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":55661,"meta":55662,"component":55664,"responsiveStyles":55667},"builder-aaa16feb71924223ba34415d2bf5e1d4",{"previousId":55663},"builder-352da578943447ce9c46b85124e164df",{"name":42813,"options":55665,"isRSC":130},{"text":55666},"\u003Cp>And, Badger Maps’ CEO, Steve Benson, flew in to meet with strategic prospects and partners in person, adding a personal touch to high-value conversations. “\u003Cstrong>We were able to do face-to-face demos to highly qualified foot traffic in real-time, and immediately schedule follow up calls with them. We were also able to track people who did not stop by the booth, but who told us they learned about us at Inbound when they reached out to us months later. Inbound was also a great opportunity for our exec’s who joined the event to meet with our existing customers face to face\u003C\u002Fstrong>,\" Benson noted.\u003C\u002Fp>\u003Cp>The team also leveraged the INBOUND mobile app to initiate chats and extend real-time invitations to the booth. By combining digital tools with physical presence, they ensured no opportunity went untracked.\u003C\u002Fp>",{"large":55668,"small":55669},{"lineHeight":42818,"height":42819,"marginTop":42858},{"marginTop":42821},{"@type":118,"@version":119,"id":55671,"meta":55672,"component":55674,"responsiveStyles":55676},"builder-ff87fd8440414b9cbfe267a78143fff0",{"previousId":55673},"builder-a029e0da1714441782c2437fafa6b634",{"name":42848,"options":55675,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":55677},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":55679,"meta":55680,"component":55682},"builder-575e0ace41024aabbf1f7cdea0871712",{"previousId":55681},"builder-8c8b58f112cb4b59953b288dc885d727",{"name":42840,"options":55683,"isRSC":130},{"columns":55684,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55685,55696],{"blocks":55686},[55687],{"@type":118,"@version":119,"id":55688,"meta":55689,"component":55691,"responsiveStyles":55694},"builder-cee43f5bc366413294356252cf47c722",{"previousId":55690},"builder-75f7b50641dc43bdb39c62a0f857a17c",{"name":42813,"options":55692,"isRSC":130},{"text":55693},"\u003Ch6>THE IMPACT\u003C\u002Fh6>\u003Cp>Badger Maps left INBOUND 2024 with serious results:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>382 live demos\u003C\u002Fstrong> delivered on the show floor\u003C\u002Fli>\u003Cli>\u003Cstrong>179 post-event calls\u003C\u002Fstrong> with teams\u003C\u002Fli>\u003Cli>\u003Cstrong>18 system integrator demos\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>373 new newsletter subscribers\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Multiple new team pilots and closed deals\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Even more impressive: HubSpot became their top-performing CRM source for acquiring new teams, with the company \u003Cstrong>more than doubling their team acquisition rate\u003C\u002Fstrong> since the event.\u003C\u002Fp>",{"large":55695},{"lineHeight":42818,"height":42819},{"blocks":55697},[55698],{"@type":118,"@version":119,"id":55699,"component":55700,"responsiveStyles":55703},"builder-fee1005d998d41869277112b66573703",{"name":42848,"options":55701,"isRSC":130},{"image":55702,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fcce7cd3202a343d7b5c56307e3d07f1b",{"large":55704},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":43146,"marginTop":52300},{"@type":118,"@version":119,"id":55706,"meta":55707,"component":55709,"responsiveStyles":55711},"builder-9320a32bfd444623957da2b8f9cce85a",{"previousId":55708},"builder-706f5a02ecb9447e8488cef0a46c9972",{"name":42848,"options":55710,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":55712},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821,"marginTop":42821},{"@type":118,"@version":119,"id":55714,"meta":55715,"component":55717,"responsiveStyles":55720},"builder-73eeea9d2e624fa29decc558222f6159",{"previousId":55716},"builder-2201613e93b84e769cdfc4c91c72b242",{"name":42813,"options":55718,"isRSC":130},{"text":55719},"\u003Ch6>THE VALUE\u003C\u002Fh6>\u003Cp>To the Badger Maps team, INBOUND stands out from other industry events thanks to its mix of content quality, community, and clarity. \u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">From a logistics standpoint, the \u003C\u002Fspan>\u003Cstrong style=\"color: inherit; font-size: 1.063rem; text-align: inherit;\">turn-key booth setup\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\"> and \u003C\u002Fspan>\u003Cstrong style=\"color: inherit; font-size: 1.063rem; text-align: inherit;\">clear planning process\u003C\u002Fstrong>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\"> made activation painless.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>But the real differentiator? The tools. Klik badges made it easy to swap contact info instantly and accurately. The INBOUND app allowed the team to customize lead qualification, score prospects, and centralize performance data for post-event reporting.\u003C\u002Fp>\u003Cp>Most importantly, INBOUND created space for meaningful connections:\u003C\u002Fp>",{"large":55721},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55723,"meta":55724,"component":55726},"builder-1288dc57a7e041d784312ea1fd763eb7",{"previousId":55725},"builder-d4187d5ea0e5482ba349fc851886123c",{"name":43431,"options":55727,"isRSC":130},{"quote":55728},"\"Because of HubSpot’s culture and the quality of the event, this is not just getting a booth at a CRM conference - becoming a sponsor at INBOUND is a pipeline multiplier, brand amplifier, and sales accelerator.”              - Steve Benson, CEO Badger Maps  ",{"@type":118,"@version":119,"id":55730,"meta":55731,"component":55733,"responsiveStyles":55736},"builder-21041ea8648940e6b66d9a7af288ea27",{"previousId":55732},"builder-ae080ab6935e47e69dfd82463872f9e3",{"name":42813,"options":55734,"isRSC":130},{"text":55735},"\u003Cp>Badger Maps brought a focused, field-sales-first strategy to the INBOUND 2024 show floor and it paid off. From smarter lead capture to stronger brand visibility, their activation proved that with the right plan and the right audience, real momentum follows.\u003C\u002Fp>",{"large":55737},{"lineHeight":42818,"height":42819,"marginBottom":55738},"15px",{"@type":118,"@version":119,"id":55740,"meta":55741,"component":55743,"responsiveStyles":55745},"builder-fede95c3154f47cea12f5abb5eb566c7",{"previousId":55742},"builder-d885355d63bd47cea40b8084dace0581",{"name":42848,"options":55744,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":55746},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":55748,"meta":55749,"component":55751,"responsiveStyles":55753},"builder-6d479010300d4d478139e7ac976419ac",{"previousId":55750},"builder-104100e9e9cc466b891a852096ebc73c",{"name":42933,"options":55752,"isRSC":130},{"headline":54696,"subHead":54697,"embedScript":44714,"anchorId":66,"forceWhite":128},{"large":55754},{"marginTop":43146,"marginRight":42819},{"id":55756,"@type":118,"tagName":174,"properties":55757,"responsiveStyles":55758},"builder-pixel-23awbmaczyo",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":55759},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":55761},{"path":66,"query":55762},{},{},1752465976414,1749729511567,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Ffield-tested-how-badger-maps-turned-inbound-into-a-high-growth-engine","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F51b9cb6374594befab3d38435e3a8b45",[],{"lastUpdated":55770,"variations":55771,"createdDate":55772,"published":100,"id":55773,"modelId":42782,"previewUrl":55774,"firstPublished":55775,"lastUpdatedBy":190,"screenshot":55776,"query":55777,"createdBy":190,"testRatio":141,"name":55780,"meta":55781,"folders":55784,"data":55785,"rev":45748},1750266639438,{},1750106434357,"a5fda255d8684ab58ca7014cfb1e70e4","https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-do-you-explain-inbound-our-community-gave-it-a-shot",1750108335315,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fcdd17d02ab3a4b818542e5ba2fd37f21",[55778],{"operator":105,"value":55779,"property":104,"@type":103},"\u002Fblog\u002Fhow-do-you-explain-inbound-our-community-gave-it-a-shot","How Do You Explain INBOUND? Our Community Gave It a Shot",{"hasLinks":13,"componentsUsed":55782,"kind":74,"lastPreviewUrl":55783},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-do-you-explain-inbound-our-community-gave-it-a-shot?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=a5fda255d8684ab58ca7014cfb1e70e4&builder.overrides.a5fda255d8684ab58ca7014cfb1e70e4=a5fda255d8684ab58ca7014cfb1e70e4&builder.options.locale=Default",[],{"excerpt":55786,"relatedPosts":55787,"datePublished":55797,"imageAltText":44299,"category":48379,"environment":42800,"tags":55798,"description":55799,"themeId":13,"title":55780,"author":55800,"image":55801,"blocks":55802,"url":55779,"state":55933},"Some things are easier felt than explained. INBOUND is one of them.\n\nIf you’ve been, you get it. If you haven’t, it can be hard to put into words. It’s more than a marketing or business conference. It's a mix of ideas, conversations, people, and momentum that doesn’t quite fit into a neat description.\n\nExplaining INBOUND isn’t easy, but here's what our community came up with (and how AI helped us visualize them). ",[55788,55791,55794],{"post":55789},{"model":112,"id":55790,"@type":72},"e020ed05d8734347aecdf35f34d3df29",{"post":55792},{"@type":72,"model":112,"id":55793},"b7bc96b8b0104501b7d351786dba4cba",{"post":55795},{"id":55796,"model":112,"@type":72},"04fa3a961cf34d508851d2e3879026d3",1750219200000,[43543,48568],"How do you describe INBOUND? Our community shared real comparisons—from the Super Bowl of business events to a favorite art gallery. Here's what they said.",{"id":42805,"@type":72,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc3f22c76ce3e435a9a4bc54df60e2e62",[55803,55810,55816,55840,55847,55872,55879,55904,55911,55918,55924,55928],{"@type":118,"@version":119,"id":55804,"component":55805,"responsiveStyles":55808},"builder-e1ba2be9395c4604a643b170f4a72b26",{"name":42813,"options":55806,"isRSC":128},{"text":55807},"\u003Cp>Some things are easier felt than explained. INBOUND is one of them.\u003C\u002Fp>\u003Cp>If you’ve been, you get it. If you haven’t, it can be hard to put into words. It’s more than a marketing or business conference. It's a mix of ideas, conversations, people, and momentum that doesn’t quite fit into a neat description.\u003C\u002Fp>\u003Cp>Explaining INBOUND isn’t easy, but here's what our community came up with (and how AI helped us visualize them). \u003C\u002Fp>",{"large":55809},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55811,"component":55812,"responsiveStyles":55814},"builder-61a5d08a30354c578467242ca68cc689",{"name":42848,"options":55813,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":55815},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":55817,"component":55818},"builder-4bcff1e84dca4579843f733c3c2c820c",{"name":42840,"options":55819,"isRSC":128},{"columns":55820,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55821,55831],{"blocks":55822},[55823],{"@type":118,"@version":119,"id":55824,"component":55825,"responsiveStyles":55828},"builder-8039c4645c4546e0bd35936eacbc54f4",{"name":42813,"options":55826,"isRSC":130},{"text":55827},"\u003Ch6>“Like the Super Bowl of Growth-Driven Business Events”\u003C\u002Fh6>\u003Cp>Marketing expert and community favorite \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgeorgebthomas\u002F\">George B. Thomas\u003C\u002Fa> asked ChatGPT to help him describe INBOUND to business owners wondering whether they should attend. The answer?\u003C\u002Fp>\u003Cp>“\u003Cstrong>INBOUND 2025 is like the Super Bowl of growth-driven business events—it’s where the magic happens\u003C\u002Fstrong>.”\u003C\u002Fp>\u003Cp>Big stage. High energy. Clear stakes. It’s a place where strategy meets storytelling, where speakers bring focus, and where you leave with ideas you can actually use. Touchdown, indeed.\u003C\u002Fp>",{"large":55829,"small":55830},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"blocks":55832},[55833],{"@type":118,"@version":119,"id":55834,"component":55835,"responsiveStyles":55838},"builder-568f2e6879f0430ebc2f11768584ad0a",{"name":42848,"options":55836,"isRSC":130},{"image":55837,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":54897,"lockAspectRatio":13,"height":54898,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F616e201c9b8844c09c150c699ccebd0c",{"large":55839},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":55841,"meta":55842,"component":55843,"responsiveStyles":55845},"builder-22670fa8996f40849cae6a2c46796bd0",{"previousId":55811},{"name":42848,"options":55844,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":55846},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":55848,"meta":55849,"component":55850},"builder-b4d6eed0969a4032a9af3c88845332b8",{"previousId":55817},{"name":42840,"options":55851,"isRSC":128},{"columns":55852,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55853,55863],{"blocks":55854},[55855],{"@type":118,"@version":119,"id":55856,"component":55857,"responsiveStyles":55860},"builder-58a038ac204b4239a3ba14fea5eba98f",{"name":42813,"options":55858,"isRSC":130},{"text":55859},"\u003Ch6>“Like Revisiting a Favorite Gallery”\u003C\u002Fh6>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkcchano\u002F\" target=\"_blank\">K C Chan\u003C\u002Fa>, an INBOUND Correspondent, sees the event through an artistic lens. For him, every return to INBOUND reveals something new:\u003C\u002Fp>\u003Cp>“\u003Cstrong>At first, you admire the big picture—the energy, the keynotes, the crowd. But each return brings more depth. You start to notice the brushstrokes, the quiet details, the people behind the work.\u003C\u002Fstrong>”\u003C\u002Fp>\u003Cp>It’s a helpful way to frame it. INBOUND isn’t static; it’s layered, evolving, and builds on itself year after year. The more you return, the more you see.\u003C\u002Fp>",{"large":55861,"small":55862},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"blocks":55864},[55865],{"@type":118,"@version":119,"id":55866,"component":55867,"responsiveStyles":55870},"builder-2423b2fefa8b417d8a5d62ed954f72c7",{"name":42848,"options":55868,"isRSC":130},{"image":55869,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":54897,"lockAspectRatio":13,"height":54898,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F08dc7356db7c45d68ad08c6e677e8626",{"large":55871},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":55873,"meta":55874,"component":55875,"responsiveStyles":55877},"builder-4daebf80b55f43f5ac40f7398ea54e8b",{"previousId":55841},{"name":42848,"options":55876,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":55878},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":55880,"meta":55881,"component":55882},"builder-b21830af0704463392b9f45744e5c995",{"previousId":55848},{"name":42840,"options":55883,"isRSC":128},{"columns":55884,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55885,55895],{"blocks":55886},[55887],{"@type":118,"@version":119,"id":55888,"component":55889,"responsiveStyles":55892},"builder-d2281d4749004157a8fc1cf486dec4e0",{"name":42813,"options":55890,"isRSC":130},{"text":55891},"\u003Ch6>“Like HubSpot Christmas, Summer Camp, and a Business Masterclass Rolled Into One”\u003C\u002Fh6>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkarin-tamir\u002F\">Karin Tamir\u003C\u002Fa> attended INBOUND for the first time last year and immediately knew it wouldn’t be her last. But how to explain it to others?\u003C\u002Fp>\u003Cp>\u003Cstrong>“How do you explain an experience that feels like HubSpot Christmas, summer camp, and a masterclass in business all rolled into one?”\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>There’s warmth. There’s structure. There’s space to learn and connect. And there’s a strong sense of community that shows up again and again.\u003C\u002Fp>",{"large":55893,"small":55894},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":42821},{"blocks":55896},[55897],{"@type":118,"@version":119,"id":55898,"component":55899,"responsiveStyles":55902},"builder-49d4fe88ce3e4bdebc8d183f0712a236",{"name":42848,"options":55900,"isRSC":130},{"image":55901,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":54897,"lockAspectRatio":13,"height":54898,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe8d18eda56c0442dbc6dd2ef5f352d66",{"large":55903},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":55905,"meta":55906,"component":55907,"responsiveStyles":55909},"builder-ef2475cfa2c94b78b11de61ae2b67271",{"previousId":55873},{"name":42848,"options":55908,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":55910},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":55912,"component":55913,"responsiveStyles":55916},"builder-495e7cf949ed4e2f811d9ada4bb614e8",{"name":42813,"options":55914,"isRSC":128},{"text":55915},"\u003Ch6>ONE EVENT. LOTS OF WAYS TO DESCRIBE IT.\u003C\u002Fh6>\u003Cp>There’s no single way to explain INBOUND because no two people experience it quite the same. That’s kind of the point. And that’s what makes it powerful and personal. Some people come for tactical sessions. Others come to recharge or reconnect.\u003C\u002Fp>\u003Cp>Thousands of marketers, entrepreneurs, sales pros, and creatives feel the special and unique energy that makes INBOUND… INBOUND. There’s no one right way to explain it. But hearing how others do might help you understand what it’s all about and why people keep showing up.\u003C\u002Fp>\u003Cp>Will we see you in September? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\">Register now\u003C\u002Fa> to join this one-of-a-kind art gallery, game day, and grown-up summer camp… or, however it is you view INBOUND. \u003C\u002Fp>",{"large":55917},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55919,"component":55920,"responsiveStyles":55922},"builder-62377759d50a4ff28232ab78c95c9696",{"name":42848,"options":55921,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":55923},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":55925,"component":55926},"builder-73f5949c4f3a4cde83529530aaee0af8",{"name":42933,"options":55927,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":55929,"@type":118,"tagName":174,"properties":55930,"responsiveStyles":55931},"builder-pixel-53g2f0uyeq",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":55932},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":55934},{"path":66,"query":55935},{},{"published":100,"createdBy":190,"meta":55937,"screenshot":55940,"query":55941,"testRatio":141,"folders":55944,"lastUpdated":55945,"id":55790,"modelId":42782,"data":55946,"previewUrl":56170,"lastUpdatedBy":190,"name":55961,"variations":56171,"createdDate":56172,"firstPublished":56173,"rev":45748},{"kind":74,"componentsUsed":55938,"lastPreviewUrl":55939,"hasLinks":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthis-year-inbound-makes-history-will-you-be-part-of-it?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=e020ed05d8734347aecdf35f34d3df29&builder.overrides.e020ed05d8734347aecdf35f34d3df29=e020ed05d8734347aecdf35f34d3df29&builder.options.locale=Default","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F91eb96254bc946fe96346cb414bb5c64",[55942],{"value":55943,"operator":105,"@type":103,"property":104},"\u002Fblog\u002Fthis-year-inbound-makes-history-will-you-be-part-of-it",[],1750174752371,{"tags":55947,"image":55948,"excerpt":55949,"relatedPosts":55950,"description":55958,"imageAltText":55959,"datePublished":55960,"category":48379,"title":55961,"environment":42800,"author":55962,"themeId":13,"blocks":55963,"url":55943,"state":56167},[43543],"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F87ae5260e1fd4d2e803f2c5402a63cac","San Francisco has always attracted people who see things differently.\n\nFrom the Gold Rush to the Summer of Love, from underground poets to the architects of the internet, it’s always been a city of firsts, shaped by people who didn’t wait to act on an idea. A city where history was made by people who saw what could be.\n\nThat spirit? It’s in INBOUND’s DNA, too. And this year, for the first time ever, INBOUND is coming to San Francisco. So the real question is: What will your moment look like on this timeline?\n\nBecause when history needed a shift, San Francisco made it happen. And now, It’s your turn.",[55951,55954,55956],{"post":55952},{"model":112,"@type":72,"id":55953},"eb61c474c5b34845b1ebdafb154c8086",{"post":55955},{"model":112,"@type":72,"id":55793},{"post":55957},{"id":54940,"model":112,"@type":72},"INBOUND is coming to San Francisco for the first—and only—time. Here’s why this one-time event could be the spark your career has been waiting for.","INBOUND Attendees",1749960000000,"This Year INBOUND Makes History. Will You Be Part of It?",{"id":42805,"model":42806,"@type":72},[55964,55972,55980,55988,56011,56017,56041,56048,56073,56080,56105,56112,56137,56144,56152,56158,56162],{"@type":118,"@version":119,"id":55965,"component":55966,"responsiveStyles":55969},"builder-c18339c973cf48d5bfb538896885cd9e",{"name":42813,"options":55967,"isRSC":128},{"text":55968},"\u003Cp>San Francisco has always attracted people who see things differently.\u003C\u002Fp>\u003Cp>From the Gold Rush to the Summer of Love, from underground poets to the architects of the internet, it’s always been a city of firsts, shaped by people who didn’t wait to act on an idea. A city where history was made by people who saw what could be.\u003C\u002Fp>\u003Cp>That spirit? It’s in INBOUND’s DNA, too. And this year, for the first time ever, INBOUND is coming to San Francisco. So the real question is: What will your moment look like on this timeline? \u003C\u002Fp>\u003Cp>Because when history needed a shift, San Francisco made it happen. And now, it’s your turn.\u003C\u002Fp>",{"large":55970,"small":55971},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":55973,"component":55974,"responsiveStyles":55977},"builder-b243fe4f3fd540cf8fed492f6b3f289a",{"name":42813,"options":55975,"isRSC":128},{"text":55976},"\u003Ch6>WHEN THE SAME PLAYBOOK STOPS WORKING \u003C\u002Fh6>\u003Cp>You’re not alone if the big ideas are starting to feel smaller. If the “strategy days” aren’t giving you clarity. If the brainstorms are beginning to loop instead of launch.\u003C\u002Fp>\u003Cp>You’ve probably tried all the right things:\u003C\u002Fp>\u003Cul>\u003Cli>Tuning into all the webinars and subscribing to a slew of newsletters \u003C\u002Fli>\u003Cli>Skimming every trend report out there\u003C\u002Fli>\u003Cli>Joining communities that promise new thinking \u003C\u002Fli>\u003C\u002Ful>\u003Cp>Still, nothing quite breaks through. When the playbook starts to feel played out, you need a new environment designed for clarity and creativity.\u003C\u002Fp>",{"large":55978,"small":55979},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":55981,"component":55982,"responsiveStyles":55985},"builder-729a97d726f44cfd9668e55698262eff",{"name":42813,"options":55983,"isRSC":128},{"text":55984},"\u003Ch6>A CITY THAT'S NEVER SETTLED\u003C\u002Fh6>\u003Cp>San Francisco knows something about transformation. Over the decades, it’s been the stage for reinvention, resistance, and renaissance. And if you trace that history, you’ll see a pattern: the world tends to change when people gather here.\u003C\u002Fp>",{"large":55986,"small":55987},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":55989,"component":55990},"builder-6869c33fea7640b59f64bdc55dc8c554",{"name":42840,"options":55991,"isRSC":128},{"columns":55992,"space":129,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[55993,56002],{"blocks":55994,"width":50338},[55995],{"@type":118,"@version":119,"id":55996,"component":55997,"responsiveStyles":56000},"builder-73bf16fd270a42be9b592c4409ce70b1",{"name":42813,"options":55998,"isRSC":130},{"text":55999},"\u003Ch6>\u003Cstrong>🏗 1937\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>The Golden Gate Bridge opens to the public, becoming an icon of vision and human ingenuity.\u003C\u002Fp>\u003Cp>→ \u003Cem>What if the leap you’ve been avoiding is the one that connects 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1945\u003C\u002Fh6>\u003Cp>The United Nations is born here, setting a new course for global cooperation.\u003C\u002Fp>\u003Cp>→ \u003Cem>What if your next conversation isn’t just a chat but a collaboration that changes everything?\u003C\u002Fem>\u003C\u002Fp>",{"large":56039,"small":56040},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":56042,"meta":56043,"component":56044,"responsiveStyles":56046},"builder-17ba02ad49b64138bb6775544d6b4362",{"previousId":56012},{"name":42848,"options":56045,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56047},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56049,"meta":56050,"component":56051},"builder-08d1a576bb694326ab32f45754e41b75",{"previousId":55989},{"name":42840,"options":56052,"isRSC":128},{"columns":56053,"space":129,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56054,56064],{"blocks":56055,"width":50338},[56056],{"@type":118,"@version":119,"id":56057,"component":56058,"responsiveStyles":56061},"builder-71224dbe280e43fb82502b68a6b3a1d1",{"name":42813,"options":56059,"isRSC":130},{"text":56060},"\u003Ch6>📚 1950s–60s\u003C\u002Fh6>\u003Cp>The Beat Generation finds its voice in North Beach, rewriting the rules of storytelling.\u003C\u002Fp>\u003Cp>\u003Cem>→ What if the way you’ve been framing your brand, your mission, and your value is due for reinvention?\u003C\u002Fem>\u003C\u002Fp>",{"large":56062,"small":56063},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"blocks":56065,"width":50326},[56066],{"@type":118,"@version":119,"id":56067,"component":56068,"responsiveStyles":56071},"builder-8bd19345921c45f68233e077268abc00",{"name":42848,"options":56069,"isRSC":130},{"image":56070,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":54897,"lockAspectRatio":13,"height":54898,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc70283f0cce345bba6610b731692b477",{"large":56072},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56074,"meta":56075,"component":56076,"responsiveStyles":56078},"builder-00b924145a784039a554baae4628c2bd",{"previousId":56042},{"name":42848,"options":56077,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56079},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56081,"meta":56082,"component":56083},"builder-6486eac59d254c6a835ad1222210be3f",{"previousId":56018},{"name":42840,"options":56084,"isRSC":128},{"columns":56085,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56086,56095],{"blocks":56087,"width":50326},[56088],{"@type":118,"@version":119,"id":56089,"component":56090,"responsiveStyles":56093},"builder-ea291568919744a1ad649640bf1bbffe",{"name":42848,"options":56091,"isRSC":130},{"image":56092,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":54897,"lockAspectRatio":13,"height":54898,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7ec6ee7acfb047e581614d15e0b6e2a6",{"large":56094},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":56096,"width":50338},[56097],{"@type":118,"@version":119,"id":56098,"component":56099,"responsiveStyles":56102},"builder-bf816c3ecc0b478db5be044803a35b6e",{"name":42813,"options":56100,"isRSC":130},{"text":56101},"\u003Ch6>🎸 1966-67\u003C\u002Fh6>\u003Cp>The Beatles play their final show. The Summer of Love electrifies Haight-Ashbury.\u003C\u002Fp>\u003Cp>\u003Cem>→ What if the culture you want to build already exists and you just need to plug into it?\u003C\u002Fem>\u003C\u002Fp>",{"large":56103,"small":56104},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":56106,"meta":56107,"component":56108,"responsiveStyles":56110},"builder-d6bff3bbb6d14bfd9711cad226395f25",{"previousId":56074},{"name":42848,"options":56109,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56111},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56113,"meta":56114,"component":56115},"builder-7bce90efa70746038cc88c5990d92526",{"previousId":56049},{"name":42840,"options":56116,"isRSC":128},{"columns":56117,"space":129,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56118,56128],{"blocks":56119,"width":50338},[56120],{"@type":118,"@version":119,"id":56121,"component":56122,"responsiveStyles":56125},"builder-e752336c78fb416ab8390d32efd1411e",{"name":42813,"options":56123,"isRSC":130},{"text":56124},"\u003Ch6>💻 1990s–2000s\u003C\u002Fh6>\u003Cp>The tech boom transforms San Francisco into a global hub of innovation.\u003C\u002Fp>\u003Cp>\u003Cem>→ What if the next big thing… starts with you, right now?\u003C\u002Fem>\u003C\u002Fp>",{"large":56126,"small":56127},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"blocks":56129,"width":50326},[56130],{"@type":118,"@version":119,"id":56131,"component":56132,"responsiveStyles":56135},"builder-c3367dfb0c9f442b84f0a4592214f384",{"name":42848,"options":56133,"isRSC":130},{"image":56134,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":54897,"lockAspectRatio":13,"height":54898,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F652de269850f41b49383227904fab836",{"large":56136},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56138,"meta":56139,"component":56140,"responsiveStyles":56142},"builder-9462710d887a4a68919b6c6d9991179f",{"previousId":56106},{"name":42848,"options":56141,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56143},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56145,"component":56146,"responsiveStyles":56149},"builder-3f35db5a84d2411b9bfab01a70bec793",{"name":42813,"options":56147,"isRSC":128},{"text":56148},"\u003Ch6>INBOUND AS A TURNING POINT\u003C\u002Fh6>\u003Cp>This is not an event where you’ll sit quietly in a ballroom and take notes. It’s where you'll hear from people like \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FreclkYZZvcL2a8GcN\u002F\" target=\"_blank\">Amy Poehler\u003C\u002Fa>\u003C\u002Fstrong>, whose creative intuition has reshaped comedy and leadership; \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecbWozulP161duqB\u002F\" target=\"_blank\">Dario Amodei\u003C\u002Fa>\u003C\u002Fstrong>, CEO of Anthropic, whose work is helping define how we interact with AI responsibly; \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecBlWNfY3Sn6RTVm\u002F\" target=\"_blank\">Marques Brownlee\u003C\u002Fa>\u003C\u002Fstrong>, who’s rewriting the rules on trust and technology; \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecoVwFi39X6v1wtT\u002F\">Sean Evans\u003C\u002Fa>\u003C\u002Fstrong>, who somehow turned hot wings into a masterclass on connection; and many more!\u003C\u002Fp>\u003Cp>INBOUND 2025 will bring together marketers, makers, founders, creatives, operators, and optimists who are tired of incremental. Who want to think bigger, lead better, and build something lasting. You’ll walk away with:\u003C\u002Fp>\u003Cp>🧠 A new way of looking at a persistent problem\u003C\u002Fp>\u003Cp>🤝 A connection that actually leads somewhere\u003C\u002Fp>\u003Cp>⚡ A shot of creative energy you’ve been missing\u003C\u002Fp>\u003Cp>🗺️ A roadmap for the future of your personal and professional growth\u003C\u002Fp>\u003Cp>The people you meet, the ideas you take home, the momentum you build: It’ll all feel different in San Francisco. Because it’s rooted in a place that has always asked one thing of the people who show up: \u003Cstrong>What’s possible, if you’re willing to try?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>September 3–5, 2025. San Francisco. Let this be the moment that moved you forward. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\">Follow us west\u003C\u002Fa> to be part of something special.\u003C\u002Fp>",{"large":56150,"small":56151},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":56153,"component":56154,"responsiveStyles":56156},"builder-daaf841cff7e437bbf01526710b727ec",{"name":42848,"options":56155,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":56157},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56159,"component":56160},"builder-34960ca858924352a0c44851997d78fc",{"name":42933,"options":56161,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":56163,"@type":118,"tagName":174,"properties":56164,"responsiveStyles":56165},"builder-pixel-z6z9ccar2nm",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":56166},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":56168},{"path":66,"query":56169},{},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthis-year-inbound-makes-history-will-you-be-part-of-it",{},1749749552430,1749762080793,{"firstPublished":56175,"lastUpdated":56176,"published":100,"createdBy":190,"variations":56177,"screenshot":56178,"folders":56179,"name":56180,"meta":56181,"query":56184,"createdDate":56187,"modelId":42782,"data":56188,"testRatio":141,"lastUpdatedBy":190,"previewUrl":56396,"id":54937,"rev":45748},1749063217004,1749649234341,{},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff085d40348c24273ab25819a67136006",[],"The INBOUND 2025 Agenda Is Live: Start Planning Your Experience",{"hasLinks":13,"kind":74,"componentsUsed":56182,"lastPreviewUrl":56183},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-inbound-2025-agenda-is-live-start-planning-your-experience?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=2c42c17ab2934d1a9e85b4342e9d8604&builder.overrides.2c42c17ab2934d1a9e85b4342e9d8604=2c42c17ab2934d1a9e85b4342e9d8604&builder.options.locale=Default",[56185],{"value":56186,"property":104,"@type":103,"operator":105},"\u002Fblog\u002Fthe-inbound-2025-agenda-is-live-start-planning-your-experience",1749057031471,{"tags":56189,"category":48379,"themeId":13,"imageAltText":44299,"excerpt":56190,"environment":42800,"description":56191,"image":56192,"title":56180,"datePublished":56193,"relatedPosts":56194,"author":56202,"blocks":56203,"url":56186,"state":56393},[54123],"The wait is over: the INBOUND 2025 agenda is officially here with session details, dates, and times so you can start curating your San Francisco experience.\n\nWhether you’re a returning attendee or gearing up for your first INBOUND, you can now explore sessions, favorite your must-sees (if you are registered), and map out your personalized agenda—all in our brand-new calendar view. This is your moment to get ahead of the game before limited-capacity session reservations open this August. Plus, stay tuned for more sessions and a few surprises to be unveiled in the coming weeks! ","The INBOUND 2025 agenda is here! Start favoriting sessions, explore our new calendar view, and stay tuned—more speakers and sessions coming soon.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1cbb2d717b8d406c934adb6e3c950462",1749614400000,[56195,56197,56200],{"post":56196},{"id":54940,"@type":72,"model":112},{"post":56198},{"@type":72,"model":112,"id":56199},"fd0b185358d14b83b4a1029127ed6b4a",{"post":56201},{"model":112,"@type":72,"id":54943},{"@type":72,"model":42806,"id":42805},[56204,56212,56219,56229,56236,56270,56280,56303,56309,56333,56340,56364,56371,56378,56384,56388],{"@type":118,"@version":119,"id":56205,"component":56206,"responsiveStyles":56209},"builder-5c1015f03ba84aeea82a426b3db56b0b",{"name":42813,"options":56207},{"text":56208},"\u003Cdiv>The wait is over: the INBOUND 2025 agenda is officially here with session details, dates, and times so you can start curating your San Francisco experience.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Whether you’re a returning attendee or gearing up for your first INBOUND, you can now explore sessions, favorite your must-sees (if you are registered), and map out your personalized agenda—all in our brand-new calendar view. This is your moment to get ahead of the game before limited-capacity session reservations open this August. Plus, stay tuned for more sessions and a few surprises to be unveiled in the coming weeks! \u003C\u002Fdiv>",{"large":56210,"small":56211},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":56213,"component":56214,"responsiveStyles":56217},"builder-956a704152364f62aab9d4f75499fcec",{"name":42813,"options":56215},{"text":56216},"\u003Ch6>TOOLS TO HELP YOU PLAN SMARTER \u003C\u002Fh6>\u003Cp>This year, we're making it easier than ever to design an agenda that fits your goals, your pace, and your personal growth path.\u003C\u002Fp>\u003Cp>🗓 \u003Cstrong>Introducing Calendar View\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A smarter way to see (and shape) your INBOUND experience. Our new calendar view helps you visualize your day at a glance, so you can quickly identify open time slots and make strategic choices about where to go next. No spreadsheets, no sticky notes, just a seamless way to plan confidently and flexibly.\u003C\u002Fp>",{"large":56218},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":56220,"component":56221,"responsiveStyles":56226},"builder-9fa0d14a3f0e44879de3b3a22cd6be4f",{"name":42848,"options":56222},{"image":56223,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":56224,"lockAspectRatio":13,"height":53614,"width":56225},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F90f41621ef4c427ea2a31ecef9716368",0.809,1854,{"large":56227},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":56228,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":42821},"834px",{"@type":118,"@version":119,"id":56230,"component":56231,"responsiveStyles":56234},"builder-1944c019db044b79a0e2d617768d4305",{"name":42813,"options":56232},{"text":56233},"\u003Cp>\u003Cspan style=\"color: inherit;\">🔍 \u003C\u002Fspan>\u003Cstrong style=\"color: inherit;\">Smarter Filters, Deeper Focus\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>More ways to search. More ways to discover. You can now filter sessions by:\u003C\u002Fp>\u003Cul>\u003Cli>Skill level: A variety of sessions based on wherever you are in your learning journey\u003C\u002Fli>\u003Cli>Time slots: Find sessions that fit your flow\u003C\u002Fli>\u003Cli>Topic: Marketing, sales, AI, customer experience, and more; search the areas of expertise you're looking to grow in.\u003C\u002Fli>\u003Cli>Your favorites: Keep tabs on the sessions you’re most interested in attending (available to registered attendees only).\u003C\u002Fli>\u003Cli>Saved seats: Once reservations open, you’ll be able to track sessions you’re confirmed for.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>💡 \u003Cstrong>Heads up:\u003C\u002Fstrong> Favoriting a session doesn’t save you a seat for limited-capacity sessions. Reservations open August 5 for VIP ticket holders and August 12 for GA attendees.\u003C\u002Fp>\u003Cp>\u003Cstrong>♥️ Start Favoriting Now\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If you’ve already secured your ticket, start browsing the agenda, favorite sessions that catch your eye, and begin planning the experience that’s right for you. You can even share your picks with teammates and friends to coordinate meetups and make the most of your time together at INBOUND.\u003C\u002Fp>\u003Cp>Haven’t registered yet? Don’t miss your chance to plan ahead—\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\">grab your ticket\u003C\u002Fa> now to unlock session favoriting.\u003C\u002Fp>",{"large":56235},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":56237,"component":56238,"responsiveStyles":56268},"builder-208df26cd65f4012a6d5d522bf3e213e",{"name":42840,"options":56239},{"columns":56240,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56241,56250,56259],{"blocks":56242},[56243],{"@type":118,"@version":119,"id":56244,"component":56245,"responsiveStyles":56248},"builder-bdcb11c2f7f642ae9df208c025e08200",{"name":42848,"options":56246},{"image":56247,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6516fc14927e48a4957647a486cf89cc",{"large":56249},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":56251},[56252],{"@type":118,"@version":119,"id":56253,"component":56254,"responsiveStyles":56257},"builder-7fc0c0eb2eef48e09eb3d3a5335afee5",{"name":42848,"options":56255},{"image":56256,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdf76f45dc1b64f6fb798fa615f7fa47b",{"large":56258},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":56260},[56261],{"@type":118,"@version":119,"id":56262,"component":56263,"responsiveStyles":56266},"builder-48ec9dc6cfb2466baacbc8909ebb8171",{"name":42848,"options":56264},{"image":56265,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8f1b0a6441734e288ede00a8d69c7e94",{"large":56267},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"large":56269},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":56271,"properties":56272,"component":56274,"responsiveStyles":56277},"builder-397bcbada015457eb3fd4f270a608005",{"id":56273},"session-pairings",{"name":42813,"options":56275},{"text":56276},"\u003Ch6>SESSION PAIRINGS TO KICKSTART YOUR AGENDA\u003C\u002Fh6>\u003Cp>Not sure where to begin? We’ve pulled together some perfect pairings to match your interests with impactful content:\u003C\u002Fp>",{"large":56278,"small":56279},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":56281,"component":56282},"builder-d3efabe26b97478f85404f0f7490bbce",{"name":42840,"options":56283},{"columns":56284,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56285,56294],{"blocks":56286},[56287],{"@type":118,"@version":119,"id":56288,"component":56289,"responsiveStyles":56292},"builder-7892d30e715e4398994cbe74bb6a2b63",{"name":42813,"options":56290},{"text":56291},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">🎭 Marketing Meets Culture\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you miss Leslie Knope AND want authentic leadership inspo:\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FreclkYZZvcL2a8GcN\u002F\" target=\"_blank\">The Art of Yes, And: Amy Poehler's Improv-Driven Success\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you love reality TV AND crave unconventional email strategies:\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Freco21OYij6eg0BTQ\u002F\">Best Practices Are Garbage: In Marketing and Life\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>",{"large":56293},{"position":154,"lineHeight":42818,"height":42819},{"blocks":56295},[56296],{"@type":118,"@version":119,"id":56297,"component":56298,"responsiveStyles":56301},"builder-0abdd7f428bf4a29bfb0d05caad0c50a",{"name":42813,"options":56299},{"text":56300},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem; color: inherit; font-size: 1.063rem; text-align: inherit;\">🤖 AI That Works for You\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you love straight-talking advice AND need to understand AI without the hype:\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec8rsn9CLkb0x33m\u002F\" target=\"_blank\">8ish GTM AI Agent Hacks My 8yo Kid Accidentally Figured Out\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you're drowning in repetitive tasks AND want to walk out with an agent that can handle them for you:\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecQMNBsJpB6ZLhIk\u002F\">The Agent.ai Workshop: From Idea to Agent\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>",{"large":56302},{"position":154,"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":56304,"component":56305,"responsiveStyles":56307},"builder-262c5477f38d43ac9d6e9a680ae864b9",{"name":42848,"options":56306},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56308},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56310,"meta":56311,"component":56312},"builder-ec5b156800094042ba57d5ea6d9c7cab",{"previousId":56281},{"name":42840,"options":56313},{"columns":56314,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56315,56324],{"blocks":56316},[56317],{"@type":118,"@version":119,"id":56318,"component":56319,"responsiveStyles":56322},"builder-4148528523b7418bb58002352d4addd3",{"name":42813,"options":56320},{"text":56321},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">✨ Elevating the Customer Experience\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you've dreamed of cloning yourself during busy season AND want to scale your customer touch points:\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec7TzPBmShyEiM1D\u002F\" target=\"_blank\">Improving the Customer Experience\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you like a good debate AND want fresh retention strategies:\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frec8Az1JhOTlvRGjj\u002F\">DEBATE: AI or Human: Ultimate Customer Retention Showdown\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>",{"large":56323},{"position":154,"lineHeight":42818,"height":42819},{"blocks":56325},[56326],{"@type":118,"@version":119,"id":56327,"component":56328,"responsiveStyles":56331},"builder-472d5a1e86484cf383d0a531cccba505",{"name":42813,"options":56329},{"text":56330},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">📈 Sales Strategy & Execution\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you appreciate brutal honesty about your sales tactics AND want to improve your LinkedIn game:\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecjDSi0hTijgl6cT\u002F\" target=\"_blank\">Teardown Live! Sales Navigator InMail\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you can invest in longer sessions AND want comprehensive strategy overhauls:\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002Frectt4d5rgbrglHs9\u002F\">Revenue Modeling 101: Plan, Predict and Scale for 2026\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>",{"large":56332},{"position":154,"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":56334,"meta":56335,"component":56336,"responsiveStyles":56338},"builder-e263102ef8fc482d8834f9c147aace77",{"previousId":56304},{"name":42848,"options":56337},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56339},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56341,"meta":56342,"component":56343},"builder-9fcec01f323d462da8f65eee3aed1466",{"previousId":56310},{"name":42840,"options":56344},{"columns":56345,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56346,56355],{"blocks":56347},[56348],{"@type":118,"@version":119,"id":56349,"component":56350,"responsiveStyles":56353},"builder-9c6a0edfdaf94283829a96de94dfd3d1",{"name":42813,"options":56351},{"text":56352},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">🔧 HubSpot Power Plays\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you binge-watch MasterClass AND want to become a workflow automation wizard:\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecyaRH9WJV4Tk2LN\u002F\" target=\"_blank\">Interactive Workflow Automation: You Vote, We Build—LIVE!\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If standup comedy is your preferred learning style AND you’re the go-to HubSpot expert at your company (AND you want to stay that way):\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FreckxC2Ra9K7vOs1F\u002F\" target=\"_blank\">HubSpot Admin Pro Tips: Hidden Gems and Advanced Techniques\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>",{"large":56354},{"position":154,"lineHeight":42818,"height":42819},{"blocks":56356},[56357],{"@type":118,"@version":119,"id":56358,"component":56359,"responsiveStyles":56362},"builder-3522c41362b64931ada2d54cc941e6cf",{"name":42813,"options":56360},{"text":56361},"\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">🧑‍🤝‍🧑 \u003Cspan style=\"font-weight: 600; letter-spacing: 0.02125rem;\">Culture & Community\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you're frustrated by homogenous leadership AND want step-by-step solutions that work:\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecIg9iIBt8YG4gV7\u002F\" target=\"_blank\">The Leadership Gap is Costing You—Here’s How to Fix It\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-bottom: 1.5rem; color: rgb(4, 39, 41); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">If you're an extrovert AND want to learn some new dance moves:\u003Cbr>\u003Cspan style=\"font-weight: 300; color: inherit; font-size: 1.063rem; letter-spacing: 0.02125rem; text-align: inherit;\">→ \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecgYiJg30OQPkoiy\u002F\">Meetup: The Spot Bachata Class\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fp>",{"large":56363},{"position":154,"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":56365,"meta":56366,"component":56367,"responsiveStyles":56369},"builder-4b4faed504ea42c5a372c75c57707f44",{"previousId":56334},{"name":42848,"options":56368},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56370},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56372,"component":56373,"responsiveStyles":56376},"builder-d38c0b35023d45d9b2bf171816e28aec",{"name":42813,"options":56374},{"text":56375},"\u003Ch6>START PLANNING YOUR INBOUND STRATEGY TODAY \u003C\u002Fh6>\u003Cp>With 11 dynamic stages and spaces, world-class speakers, and content designed to challenge how you think about growth, INBOUND 2025 is your chance to build what’s next—for your business, your career, and your team.\u003C\u002Fp>\u003Cp>🗓 \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\" target=\"_blank\">Explore the agenda\u003C\u002Fa> now (and stay tuned for more sessions and surprises coming soon!).\u003C\u002Fp>",{"large":56377},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":56379,"component":56380,"responsiveStyles":56382},"builder-95c1ddbe62fa4a2fb28d41493adf21a3",{"name":42848,"options":56381},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":56383},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56385,"component":56386},"builder-ef87f53d50e541ab922b386bfec1d9da",{"name":42933,"options":56387},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":56389,"@type":118,"tagName":174,"properties":56390,"responsiveStyles":56391},"builder-pixel-rb9zpg06rz",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":56392},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":56394},{"path":66,"query":56395},{},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-inbound-2025-agenda-is-live-start-planning-your-experience",{"name":56398,"published":100,"firstPublished":56399,"previewUrl":56400,"lastUpdated":56401,"data":56402,"testRatio":141,"meta":56505,"variations":56508,"screenshot":56509,"folders":56510,"id":55793,"lastUpdatedBy":190,"createdDate":56511,"createdBy":190,"modelId":42782,"query":56512,"rev":45748},"Why Top-Performing Teams Make INBOUND Their Annual Strategic Offsite",1749839413853,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite",1750271967602,{"excerpt":56403,"tags":56404,"themeId":13,"relatedPosts":56405,"imageAltText":56407,"image":56408,"title":56398,"environment":42800,"author":56409,"datePublished":56410,"category":48379,"description":56411,"blocks":56412,"url":56501,"state":56502},"You know the drill: you go to a great conference, come back fired up... and then spend the next week trying to recap it all to your team. It’s never quite the same because it’s nearly impossible to recreate that energy with summary Slacks.\n\nSome insights are too important to relay secondhand. That’s why more and more high-performing teams are choosing to attend INBOUND together. And if you’re planning your next offsite, here’s why INBOUND 2025 should be it.",[43543],[56406],{},"A team attending INBOUND 2024","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4beee85f2a6449b79790e70714d09f53",{"@type":72,"model":42806,"id":42805},1749009600000,"Bring your team to INBOUND 2025 for a one-of-a-kind offsite experience. New city, new stages, and shared learning that drives real results.",[56413,56421,56428,56435,56442,56450,56457,56465,56472,56479,56486,56492,56496],{"@type":118,"@version":119,"id":56414,"component":56415,"responsiveStyles":56418},"builder-bd1216c339c94672b07e9bc4b17e8898",{"name":42813,"options":56416,"isRSC":128},{"text":56417},"\u003Cdiv>You know the drill: you go to a great conference, come back fired up... and then spend the next week trying to recap it all to your team. It’s never quite the same because it’s nearly impossible to recreate that energy with summary Slacks.\u003C\u002Fdiv>\u003Cdiv>\u003Cbr>\u003C\u002Fdiv>\u003Cdiv>Some insights are too important to relay secondhand. That’s why more and more high-performing teams are choosing to attend INBOUND together. And if you’re planning your next offsite, here’s why INBOUND 2025 should be it.\u003C\u002Fdiv>",{"large":56419,"small":56420},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":56422,"component":56423,"responsiveStyles":56426},"builder-ce1808d3906c4a77a81ac52ad189eb72",{"name":42813,"options":56424,"isRSC":128},{"text":56425},"\u003Ch6>BUILT-IN ALIGNMENT\u003C\u002Fh6>\u003Cp>When your team hears the same keynote, attends the same breakout, or walks out of the same AI workshop, the conversations that follow are instantly more strategic. INBOUND helps teams get on the same page so you can turn a coffee break into a working session, right then and there.\u003C\u002Fp>",{"large":56427},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":56429,"component":56430,"responsiveStyles":56433},"builder-efc3cf0e82234b48bc6159bd4bbcf50e",{"name":42848,"options":56431,"isRSC":130},{"image":56432,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F788949519b8f40cdb6fe786b7ecc5e48",{"large":56434},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginBottom":42821,"marginTop":42821},{"@type":118,"@version":119,"id":56436,"component":56437,"responsiveStyles":56440},"builder-19c3e8d3fb1a44a78b5b62b7204a5a04",{"name":42813,"options":56438,"isRSC":128},{"text":56439},"\u003Ch6>IT’S YOUR Q3 STRATEGY SPRINT\u003C\u002Fh6>\u003Cp>INBOUND’s timing couldn’t be better. Held in early September, it’s perfectly placed to help teams assess what’s working, reset priorities, and define what success looks like heading into Q4 (and 2026).\u003C\u002Fp>\u003Cp>With 200+ sessions covering everything from content trends to go-to-market shifts to ethical AI use, it’s a rare opportunity to learn what’s impacting growth right now and how your team can apply it immediately.\u003C\u002Fp>",{"large":56441},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":56443,"component":56444,"responsiveStyles":56447},"builder-a6028352d0c04a01ba8bea764e68ca2e",{"name":42813,"options":56445,"isRSC":128},{"text":56446},"\u003Ch6>DIVIDE, CONQUER, AND CONNECT THE DOTS\u003C\u002Fh6>\u003Cp>The agenda is built for teams to branch out. Marketers dive into customer engagement and brand storytelling. Sales explores buyer journeys and conversion strategy. Ops gets hands-on with new tools and AI integrations.\u003C\u002Fp>\u003Cp>Then you come back together full of ideas, and ready to collaborate from a more informed place. \u003C\u002Fp>",{"large":56448,"small":56449},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":56451,"component":56452,"responsiveStyles":56455},"builder-d046110896814d4390960691f7922b21",{"name":42848,"options":56453,"isRSC":130},{"image":56454,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F983271f8deb94728a09e3c7ed4a5382e",{"large":56456},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":56458,"component":56459,"responsiveStyles":56462},"builder-279c44ad4d2d4504b87368b6f705105a",{"name":42813,"options":56460,"isRSC":128},{"text":56461},"\u003Ch6>A FRESH FORMAT IN A NEW CITY\u003C\u002Fh6>\u003Cp>INBOUND 2025 is heading to San Francisco for the first and only time, bringing your team to the center of innovation. With access to West Coast leaders and a fresh environment built for momentum, it’s the perfect setting to think differently and make new connections with potential partners and customers in a new city.\u003C\u002Fp>\u003Cp>Inside the Moscone Center, the experience will be reimagined. Three dynamic \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-inbound-2025-zones-a-reimagined-experience\" target=\"_blank\">Zones\u003C\u002Fa>—Innovation, Impact, and HubSpot—help your team navigate by mindset and goal. Within each, you’ll find \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2025-stages-whats-new-whats-next-and-where-its-all-happening\">four brand-new stages and spaces\u003C\u002Fa>, from future-forward conversations in the Innovation Arena to customer-first strategy in the Impact Theater, hands-on demos in the Tech Stack Showcase, and curated peer-to-peer meetups via Braindate.\u003C\u002Fp>",{"large":56463,"small":56464},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":56466,"component":56467,"responsiveStyles":56470},"builder-2be36e1df7ab49e1bb0f2a04076a5636",{"name":42813,"options":56468,"isRSC":128},{"text":56469},"\u003Ch6>BIG NAMES, BIGGER IDEAS\u003C\u002Fh6>\u003Cp>This year’s \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthis-years-main-stage-unmissable-the-inbound-2025-speakers-have-arrived\" rel=\"noopener noreferrer\" target=\"_blank\">speaker lineup\u003C\u002Fa> blends creative leadership, tech insight, and business foresight all through a lens of authenticity, innovation, and execution.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FreclkYZZvcL2a8GcN\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Amy Poehler\u003C\u002Fstrong>\u003C\u002Fa> shares how to lead teams with both creativity and clarity. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecBJImT539cL2t8t\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Glennon Doyle\u003C\u002Fstrong>\u003C\u002Fa> unpacks what it means to build brave communities. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecBlWNfY3Sn6RTVm\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Marques Brownlee\u003C\u002Fstrong>\u003C\u002Fa> explores trust in tech. And Anthropic CEO \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fsessions\u002FrecbWozulP161duqB\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Dario Amodei\u003C\u002Fstrong>\u003C\u002Fa> joins HubSpot’s CEO \u003Cstrong>Yamini Rangan\u003C\u002Fstrong> for a deep dive into how AI will transform business in the next 18 months.\u003C\u002Fp>",{"large":56471},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":56473,"component":56474,"responsiveStyles":56477},"builder-915b9f87d93a41b0b8933bc786a87e22",{"name":42848,"options":56475,"isRSC":130},{"image":56476,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F593dcd7b7e23479292af809fa8306619",{"large":56478},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":56480,"component":56481,"responsiveStyles":56484},"builder-99b0af8c5fd34871a1ac7ec268a7b80d",{"name":42813,"options":56482,"isRSC":128},{"text":56483},"\u003Ch6>EASY ON PLANNING, HIGH ON IMPACT\u003C\u002Fh6>\u003Cp>Ready to make INBOUND your team’s 2025 offsite? Bringing your team is easy. \u003Cstrong>When you \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\">register\u003C\u002Fa> 10 or more people, you’ll unlock a 15% group discount on General Admission passes,\u003C\u002Fstrong> plus access to preferred hotel rates right near the Moscone Center. Need to get buy-in? We’ve got a \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter\" target=\"_blank\">customizable pitch letter\u003C\u002Fa> ready for you.\u003C\u002Fp>\u003Cp>At a time when budgets are tight and team travel needs to be intentional, INBOUND is the kind of investment that delivers in content, cohesion, and next-quarter momentum.\u003C\u002Fp>",{"large":56485},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":56487,"component":56488,"responsiveStyles":56490},"builder-5f0603afc5cb4db885b7a48291228ac0",{"name":42848,"options":56489,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":56491},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56493,"component":56494},"builder-f52a1664346941e09202261e8cf2d7ba",{"name":42933,"options":56495,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":56497,"@type":118,"tagName":174,"properties":56498,"responsiveStyles":56499},"builder-pixel-uuhl0cvfsr",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":56500},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},"\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite",{"deviceSize":114,"location":56503},{"path":66,"query":56504},{},{"kind":74,"lastPreviewUrl":56506,"componentsUsed":56507,"hasLinks":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwhy-top-performing-teams-make-inbound-their-annual-strategic-offsite?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=b7bc96b8b0104501b7d351786dba4cba&builder.overrides.b7bc96b8b0104501b7d351786dba4cba=b7bc96b8b0104501b7d351786dba4cba&builder.options.locale=Default",{"Hubspot Form Embed":141},{},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa7f248e2eff245c1a131c9d3561ee966",[],1749821370066,[56513],{"operator":105,"value":56501,"@type":103,"property":104},{"createdDate":56515,"id":56516,"name":56517,"modelId":42782,"published":100,"meta":56518,"query":56521,"data":56524,"variations":56836,"lastUpdated":56837,"firstPublished":56838,"previewUrl":56839,"testRatio":141,"screenshot":56840,"createdBy":190,"lastUpdatedBy":190,"folders":56841,"rev":45748},1747611200635,"dc2924447b944f8592e39e5f3cc184a9","AI Mythbusters: INBOUND Experts Set the Record Straight",{"lastPreviewUrl":56519,"componentsUsed":56520,"hasLinks":13,"kind":74},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fai-mythbusters-inbound-experts-set-the-record-straight?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=dc2924447b944f8592e39e5f3cc184a9&builder.overrides.dc2924447b944f8592e39e5f3cc184a9=dc2924447b944f8592e39e5f3cc184a9&builder.options.locale=Default",{"Hubspot Form Embed":141},[56522],{"@type":103,"property":104,"operator":105,"value":56523},"\u002Fblog\u002Fai-mythbusters-inbound-experts-set-the-record-straight",{"themeId":13,"datePublished":56525,"tags":56526,"image":56527,"imageAltText":52384,"author":56528,"description":56529,"excerpt":56530,"environment":42800,"title":56517,"category":48379,"relatedPosts":56531,"blocks":56533,"url":56523,"state":56833},1747800000000,[484],"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F908a1a4b52eb4a429accd9261993babb",{"@type":72,"id":42805,"model":42806}," INBOUND speakers debunk the top AI myths in marketing, sales, and support, showing what works, what doesn’t, and how to adopt AI the right way.","AI is everywhere. But that doesn’t mean we all agree on what it’s doing or what it’s actually good at.\n\nFrom sales teams to support communities, inboxes to dashboards, there’s a lot of confusion around how to use AI well. So we asked some of the top minds speaking at INBOUND to debunk the biggest myths they’re seeing on the AI frontlines and explain what the real opportunity looks like.",[56532],{},[56534,56542,56550,56581,56589,56594,56624,56632,56640,56670,56678,56685,56715,56723,56729,56759,56767,56773,56803,56811,56818,56824,56828],{"@type":118,"@version":119,"id":56535,"component":56536,"responsiveStyles":56539},"builder-5e8d2af050eb4b639d407024689d0e46",{"name":42813,"options":56537},{"text":56538},"\u003Cp>AI is everywhere. But that doesn’t mean we all agree on what it’s doing or what it’s actually good at.\u003C\u002Fp>\u003Cp>From sales teams to support communities, inboxes to dashboards, there’s a lot of confusion around how to use AI well. So we asked some of the top minds speaking at INBOUND to debunk the biggest myths they’re seeing on the AI frontlines and explain what the real opportunity looks like.\u003C\u002Fp>",{"large":56540,"small":56541},{"lineHeight":42818,"height":42819},{"marginBottom":42821},{"@type":118,"@version":119,"id":56543,"meta":56544,"component":56546,"responsiveStyles":56548},"builder-164eefeef1ba417e8f37c948978fbf2e",{"previousId":56545},"builder-17f7c5f62f444412a1b4a10d0b25cac5",{"name":42848,"options":56547},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56549},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56551,"component":56552,"responsiveStyles":56579},"builder-86ecfd5eeb374816a257a5e597c768da",{"name":42840,"options":56553},{"columns":56554,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56555,56569],{"blocks":56556},[56557],{"@type":118,"@version":119,"id":56558,"properties":56559,"meta":56561,"component":56563,"responsiveStyles":56566},"builder-5e37987c574141c980a141074049baa4",{"id":56560},"ai-integration-happens-organically",{"previousId":56562},"builder-627a914afaeb40eaaeabf1145ead63e5",{"name":42813,"options":56564},{"text":56565},"\u003Ch6>Myth: AI Integration Happens Organically\u003C\u002Fh6>\u003Cp>\u003Cstrong>The Misconception\u003C\u002Fstrong>: Just hand people the tools and they'll figure it out.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Reality\u003C\u002Fstrong>: \"Without a deliberate foundation of governance, process redesign, and ongoing communication, simply distributing AI tools breeds confusion and inconsistent adoption. True integration requires support, like setting clear objectives, optimizing workflows, and then layering in AI, so that teams understand not just how to use the tools but why and when to use them,\" explains \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fspeakers?modal=\u002Fspeakers\u002Frecmzv0NZbxA6Yo51\">Melissa Reeve\u003C\u002Fa>\u003C\u002Fstrong> (Co-Founder and Author, MarketingFrontier.ai).\u003C\u002Fp>",{"large":56567,"small":56568},{"lineHeight":42818,"height":42819},{"marginTop":42821},{"blocks":56570},[56571],{"@type":118,"@version":119,"id":56572,"component":56573,"responsiveStyles":56576},"builder-cb2c5fcc89104ba1ab4e0a3eebbcdffb",{"name":42848,"options":56574},{"image":56575,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa6d883975ab94586a8e7ae465e3e91b5",{"large":56577},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":56578,"marginTop":42821},"374px",{"large":56580},{"marginBottom":42981},{"@type":118,"@version":119,"id":56582,"component":56583,"responsiveStyles":56586},"builder-662759600e854a47a22383e3940a535d",{"name":42813,"options":56584},{"text":56585},"\u003Cp>AI adoption is about redesigning the way work gets done, not just adding in a bunch of new tools into the mix. True integration requires a structured approach that creates a\u003Cspan style=\"letter-spacing: 0.02125rem; font-size: 17px;\"> governance framework to guide usage.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cstrong>Quick Win\u003C\u002Fstrong>: Start with a simple process audit. Identify one workflow where AI could remove friction, then document exactly how the tool should be used and what success looks like before rolling it out.\u003C\u002Fp>",{"large":56587,"small":56588},{"lineHeight":42818,"height":42819,"marginLeft":155},{"marginTop":42821},{"@type":118,"@version":119,"id":56545,"component":56590,"responsiveStyles":56592},{"name":42848,"options":56591},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56593},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56595,"meta":56596,"component":56597,"responsiveStyles":56622},"builder-65abd0f9c5c24a90ad01d9f0a95d5954",{"previousId":56551},{"name":42840,"options":56598},{"columns":56599,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56600,56613],{"blocks":56601},[56602],{"@type":118,"@version":119,"id":56603,"properties":56604,"meta":56606,"component":56607,"responsiveStyles":56610},"builder-f55bebb6f76b4002986dae45375e968c",{"id":56605},"ai-isnt-perfect-yet",{"previousId":56562},{"name":42813,"options":56608},{"text":56609},"\u003Ch6>Myth: AI Isn't Perfect Yet, So I Can't Use It\u003C\u002Fh6>\u003Cp>\u003Cstrong>The Misconception\u003C\u002Fstrong>: AI needs to be flawless before it's valuable.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Reality\u003C\u002Fstrong>: “Perfection isn't the goal, progress is! We’ve seen huge benefit from simple AI workflows and prompts that save 10 minutes here and 15 minutes there. When you scale that across a business, the gains are massive,” shares \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fspeakers?modal=\u002Fspeakers\u002Frecrqg4TkMvmlmIfZ\">Scott Fox\u003C\u002Fa>\u003C\u002Fstrong> (Chief AI Officer, MOBI).\u003C\u002Fp>",{"large":56611,"small":56612},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"blocks":56614},[56615],{"@type":118,"@version":119,"id":56616,"component":56617,"responsiveStyles":56620},"builder-a8a5dd7398544b84a6eb90a0fd1ec21d",{"name":42848,"options":56618},{"image":56619,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0ee153fd318d47e1aac2bd9d19aa05ae",{"large":56621},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":56578,"marginTop":42821},{"large":56623},{"marginBottom":42981},{"@type":118,"@version":119,"id":56625,"component":56626,"responsiveStyles":56629},"builder-9a402f933b1949e395111854998081f1",{"name":42813,"options":56627},{"text":56628},"\u003Cp>Perfection is a delay tactic. The real value of AI shows up in small, consistent efficiencies: time saved, steps streamlined, decisions accelerated. Adopting AI incrementally leads to real gains over time.\u003C\u002Fp>\u003Cp>\u003Cstrong>Quick Win\u003C\u002Fstrong>: Identify three routine tasks that consume your team's time. Test an AI solution on just one of them for two weeks, measuring time saved and team feedback.\u003C\u002Fp>",{"large":56630,"small":56631},{"lineHeight":42818,"height":42819,"marginLeft":42981},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":56633,"meta":56634,"component":56636,"responsiveStyles":56638},"builder-3020ec1020db4415aae3c517e547548c",{"previousId":56635},"builder-bf714106e9af4d328a06a0cd1c6e2f87",{"name":42848,"options":56637},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56639},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56641,"meta":56642,"component":56643,"responsiveStyles":56668},"builder-2e8378ff78d74d2195d24fb90aff3dc4",{"previousId":56595},{"name":42840,"options":56644},{"columns":56645,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56646,56659],{"blocks":56647},[56648],{"@type":118,"@version":119,"id":56649,"properties":56650,"meta":56652,"component":56653,"responsiveStyles":56656},"builder-7283c22cc8e94904ac36337c35d19aa0",{"id":56651},"ai-in-sales-is-still-years-away-from-making-an-impact",{"previousId":56562},{"name":42813,"options":56654},{"text":56655},"\u003Ch6>Myth: AI in Sales Is Still Years Away From Making an Impact\u003C\u002Fh6>\u003Cp>\u003Cstrong>The Misconception\u003C\u002Fstrong>: AI's role in sales is limited to sending generic prospecting emails.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Reality\u003C\u002Fstrong>: \"ColdIQ found in 2025 that there are currently 1300+ tools that are AI-native or claim to have AI functionality for sales & GTM teams. The term 'AI sdr' had minimal search volume before late 2023, but interest surged substantially afterward, reaching its highest point in recent months. The increase in searches has been dramatic, going from almost zero to peak popularity (indexed at 100). What we know - AI is more than trending in sales, it's being leveraged to maximise sales output and efficiencies,\" explains \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fspeakers?modal=\u002Fspeakers\u002FrecgIs6Ic0jvBuVob\">Hannah Ajikawo\u003C\u002Fa>\u003C\u002Fstrong> (CEO and Founder, Revenue Funnel).\u003C\u002Fp>",{"large":56657,"small":56658},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"blocks":56660},[56661],{"@type":118,"@version":119,"id":56662,"component":56663,"responsiveStyles":56666},"builder-38d778f1b99b4bf18dcd54d6ebaaa1e6",{"name":42848,"options":56664},{"image":56665,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4a537f7da46e444b9ab7dd8b045f2b77",{"large":56667},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":56578,"marginTop":42821},{"large":56669},{"marginBottom":155},{"@type":118,"@version":119,"id":56671,"component":56672,"responsiveStyles":56675},"builder-e4671c8bfb82480ca72ec7b43825780d",{"name":42813,"options":56673},{"text":56674},"\u003Cp>From lead scoring to personalized outreach, smart teams are already reaping the rewards. Sales is one of the fastest-moving AI frontiers and the compounding effect on pipeline productivity is huge.\u003C\u002Fp>\u003Cp>\u003Cstrong>Quick Win\u003C\u002Fstrong>: Test a conversation intelligence tool during your next three sales calls to identify patterns in prospect responses and recommended tactics for objection handling.\u003C\u002Fp>",{"large":56676,"small":56677},{"lineHeight":42818,"height":42819,"marginLeft":155},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":56679,"meta":56680,"component":56681,"responsiveStyles":56683},"builder-5acb2349911d460ca9ee092214537b60",{"previousId":56633},{"name":42848,"options":56682},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56684},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56686,"meta":56687,"component":56688,"responsiveStyles":56713},"builder-0e791ad1861a4f1b8a0d075e4fe33c1a",{"previousId":56641},{"name":42840,"options":56689},{"columns":56690,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56691,56704],{"blocks":56692},[56693],{"@type":118,"@version":119,"id":56694,"properties":56695,"meta":56697,"component":56698,"responsiveStyles":56701},"builder-47c0b61cce0145dab18c014a323fe60d",{"id":56696},"support-bots-have-replaced-support-communities",{"previousId":56562},{"name":42813,"options":56699},{"text":56700},"\u003Ch6>Myth: Support Bots Have Replaced Support Communities\u003C\u002Fh6>\u003Cp>\u003Cstrong>The Misconception\u003C\u002Fstrong>: AI chatbots will replace human-to-human support communities.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Reality\u003C\u002Fstrong>: “Because support bots are handling more rote, well-documented questions, support communities can become centers for deep, expert conversation. We're seeing the conversations in our community up-level and become more about best practices, integrations, hacks, and getting the most out of your implementation. Support Bots are How To, Support Communities are How Best To,” shared \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fspeakers?modal=\u002Fspeakers\u002Frecz5iZIQEXzZTmgB\">Evan Hamilton\u003C\u002Fa>\u003C\u002Fstrong> (Director of Community, HubSpot)\u003C\u002Fp>",{"large":56702,"small":56703},{"lineHeight":42818,"height":42819},{"marginTop":42821},{"blocks":56705},[56706],{"@type":118,"@version":119,"id":56707,"component":56708,"responsiveStyles":56711},"builder-21531127650a47e883edc8f220626108",{"name":42848,"options":56709},{"image":56710,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdc90e7ed9b684970b63993a7c90742ee",{"large":56712},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":56578,"marginTop":42821},{"large":56714},{"marginBottom":42981},{"@type":118,"@version":119,"id":56716,"component":56717,"responsiveStyles":56720},"builder-cd0020a02a014b05870e7ec6f39ad886",{"name":42813,"options":56718},{"text":56719},"\u003Cp>Bots are great for “How do I reset my password?” Communities thrive on “How are you using this tool differently?” The more bots handle the basics, the more room there is for meaningful user-led conversation.\u003C\u002Fp>\u003Cp>\u003Cstrong>Quick Win\u003C\u002Fstrong>: Review your most common support questions from the past quarter. Create a plan to automate responses to the top 20%, then reallocate that time to fostering deeper community discussions.\u003C\u002Fp>",{"large":56721,"small":56722},{"position":154,"lineHeight":42818,"height":42819,"marginLeft":42981},{"marginTop":42821},{"@type":118,"@version":119,"id":56724,"component":56725,"responsiveStyles":56727},"builder-51baf69e31724e8ca34d2cdd3760cd17",{"name":42848,"options":56726},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56728},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56730,"meta":56731,"component":56732,"responsiveStyles":56757},"builder-1cf5c4abac8e4c9285edd2beef0c9d1c",{"previousId":56686},{"name":42840,"options":56733},{"columns":56734,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56735,56748],{"blocks":56736},[56737],{"@type":118,"@version":119,"id":56738,"properties":56739,"meta":56741,"component":56742,"responsiveStyles":56745},"builder-7b7144400a08470db90c033b927ceaab",{"id":56740},"ai-is-objective-and-unbiased",{"previousId":56562},{"name":42813,"options":56743},{"text":56744},"\u003Ch6>Myth: AI is Objective and Unbiased\u003C\u002Fh6>\u003Cp>\u003Cstrong>The Misconception\u003C\u002Fstrong>: AI systems make decisions without human prejudice.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Reality\u003C\u002Fstrong>: “AI is only as good as the data it's trained on. And often that data is biased because of its source,\" notes \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fspeakers?modal=\u002Fspeakers\u002FrecUGSzewhQPlvKoV\">Nancy Harhut\u003C\u002Fa>\u003C\u002Fstrong> (Chief Creative Officer, HBT Marketing)\u003C\u002Fp>",{"large":56746,"small":56747},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42821},{"blocks":56749},[56750],{"@type":118,"@version":119,"id":56751,"component":56752,"responsiveStyles":56755},"builder-dd62f17efed34b6bae7bc84bed9baee5",{"name":42848,"options":56753},{"image":56754,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3162ab147c1b40858fb8817797679697",{"large":56756},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":56578,"marginTop":42858},{"large":56758},{"marginBottom":42981},{"@type":118,"@version":119,"id":56760,"component":56761,"responsiveStyles":56764},"builder-6ae0036d38bf4541a50eda31f42c4a1e",{"name":42813,"options":56762},{"text":56763},"\u003Cp>If your data has blind spots, so will your AI. Organizations leading in ethical AI are:\u003C\u002Fp>\u003Cul>\u003Cli>Auditing training data for representation issues\u003C\u002Fli>\u003Cli>Building diverse teams to develop and test AI systems\u003C\u002Fli>\u003Cli>Creating ethical guidelines for AI implementation\u003C\u002Fli>\u003Cli>Regularly testing for unintended consequences\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Quick Win\u003C\u002Fstrong>: Review the prompts and inputs you're using with AI tools. Are you inadvertently introducing bias in how you're framing questions? Test alternative phrasings to see how outputs change.\u003C\u002Fp>",{"large":56765,"small":56766},{"lineHeight":42818,"height":42819,"marginLeft":42981},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":56768,"component":56769,"responsiveStyles":56771},"builder-a573bb85645a4ac68a54dab206003a8e",{"name":42848,"options":56770},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56772},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56774,"meta":56775,"component":56776,"responsiveStyles":56801},"builder-388ea75ba62b442bad5717711049ee08",{"previousId":56730},{"name":42840,"options":56777},{"columns":56778,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56779,56792],{"blocks":56780},[56781],{"@type":118,"@version":119,"id":56782,"properties":56783,"meta":56785,"component":56786,"responsiveStyles":56789},"builder-f902295d0cc54655a53682e6bd7cddb2",{"id":56784},"ai-reveals-the-truth-in-your-data",{"previousId":56562},{"name":42813,"options":56787},{"text":56788},"\u003Ch6>Myth: AI Reveals the \"Truth\" in Your Data\u003C\u002Fh6>\u003Cp>\u003Cstrong>The Misconception\u003C\u002Fstrong>: AI tools automatically generate more accurate insights from your data.\u003C\u002Fp>\u003Cp>\u003Cstrong>The Reality\u003C\u002Fstrong>: \"Only if the foundation's right. AI won't fix bias, missing context or hidden agendas. It just moves faster with whatever it's fed. Without shared access, understanding and trust in the inputs, you're not scaling clarity. You're just getting the wrong answer, faster and louder, “ cautions \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fspeakers?modal=\u002Fspeakers\u002FrecG1E6dIekDAvBYA\">Mark Debenham\u003C\u002Fa>\u003C\u002Fstrong> (VP of Growth Marketing and Ops, Adverity)\u003C\u002Fp>",{"large":56790,"small":56791},{"lineHeight":42818,"height":42819},{"marginTop":42821},{"blocks":56793},[56794],{"@type":118,"@version":119,"id":56795,"component":56796,"responsiveStyles":56799},"builder-ba5c8c5561c84f91992c5fab46b35c41",{"name":42848,"options":56797},{"image":56798,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd567b63f99c04ba7b90b34adb6452d76",{"large":56800},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":56578,"marginTop":42821},{"large":56802},{"marginBottom":42981},{"@type":118,"@version":119,"id":56804,"component":56805,"responsiveStyles":56808},"builder-6b48992d63774b059a65ce19ccc4bc70",{"name":42813,"options":56806},{"text":56807},"\u003Cp>Speed isn’t insight. If your data is flawed, AI just gives you the wrong answers faster (and with more confidence). Effective AI analytics require:\u003C\u002Fp>\u003Cul>\u003Cli>Clean, representative data sources\u003C\u002Fli>\u003Cli>Clear context and business understanding\u003C\u002Fli>\u003Cli>Human oversight and interpretation\u003C\u002Fli>\u003Cli>Transparent methodologies\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Quick Win\u003C\u002Fstrong>: Before implementing an AI analytics solution, audit your data sources for completeness and potential bias. Document any known limitations to ensure appropriate context when interpreting results.\u003C\u002Fp>",{"large":56809,"small":56810},{"position":154,"lineHeight":42818,"height":42819,"marginLeft":42981},{"marginTop":42821,"marginBottom":42821},{"@type":118,"@version":119,"id":56812,"component":56813,"responsiveStyles":56816},"builder-630a16a008904a3887c7063ded24afae",{"name":42813,"options":56814},{"text":56815},"\u003Ch6>THE TRUTH BEHIND THE MYTHS\u003C\u002Fh6>\u003Cp>The myths surrounding AI are misconceptions that are potentially costly blind spots for your business. But success doesn’t come from jumping on the latest tool. It comes from understanding where AI truly fits in your workflows and how to use it with intention. \u003C\u002Fp>\u003Cp>That’s exactly the kind of conversation happening at INBOUND 2025, where the experts quoted here (and many more!) will be diving deeper into the real impact of AI across marketing, sales, customer experience, and growth. Want to lead the way on smarter AI adoption? \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Join us\u003C\u002Fa> in San Francisco from September 3-5. \u003C\u002Fp>",{"large":56817},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":56819,"component":56820,"responsiveStyles":56822},"builder-ba5606feba844f10b46190804c4d68ca",{"name":42848,"options":56821},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":56823},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":56825,"component":56826},"builder-47d3c63f13a34b4683fd5c5125fbfcf7",{"name":42933,"options":56827},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":56829,"@type":118,"tagName":174,"properties":56830,"responsiveStyles":56831},"builder-pixel-m514qvogcqb",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":56832},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":56834},{"path":66,"query":56835},{},{},1748888615321,1747612653129,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fai-mythbusters-inbound-experts-set-the-record-straight","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5a15d43cfb454abba7a5b60d9711507c",[],{"createdDate":56843,"id":44532,"name":56844,"modelId":42782,"published":100,"query":56845,"data":56848,"variations":57070,"lastUpdated":57071,"firstPublished":57072,"previewUrl":57073,"testRatio":141,"screenshot":57074,"createdBy":190,"lastUpdatedBy":190,"folders":57075,"meta":57076,"rev":45748},1747088924850,"Retro Revival: How Wistia Turned Nostalgia into a Full-Funnel Win at INBOUND",[56846],{"@type":103,"property":104,"operator":105,"value":56847},"\u002Fblog\u002Fretro-revival-how-wistia-turned-nostalgia-into-a-full-funnel-win-at-inbound",{"environment":42800,"imageAltText":56849,"excerpt":56850,"category":44514,"image":56851,"datePublished":56852,"title":56844,"author":56853,"description":56854,"relatedPosts":56855,"themeId":13,"tags":56860,"blocks":56861,"url":56847,"state":57067},"Wistia's INBOUND 2023 Activation","Creating a branded space is one thing. Creating a full-blown retro media experience is another. At INBOUND 2023, Wistia didn’t just show up, they transported attendees back to the ‘90s with a high-energy activation that brought their brand personality to life while driving product education and serious pipeline growth.\n\nThis is how Wistia flipped the script on sponsorship by combining throwback charm with forward-thinking strategy (complete with mini interviews, merch moments, and marketing that moved the needle).","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F993c46e1b08244309e8e96cb8240b4e4",1747713600000,{"@type":72,"id":42805,"model":42806},"See how Wistia’s nostalgic INBOUND activation boosted awareness, drove leads, and delivered serious marketing impact.",[56856,56858],{"post":56857},{"@type":72,"id":44529,"model":112},{"post":56859},{"@type":72,"id":44526,"model":112},[47622,47623,44519],[56862,56871,56878,56903,56910,56919,56978,56987,56994,57019,57026,57034,57040,57048,57055,57062],{"@type":118,"@version":119,"id":55540,"meta":56863,"component":56865,"responsiveStyles":56868},{"previousId":56864},"builder-e1832a8c85ec43aa99e34aeddcad6889",{"name":42813,"options":56866,"isRSC":130},{"text":56867},"\u003Cp>Creating a branded space is one thing. Creating a full-blown retro media experience is another. At INBOUND 2023, \u003Ca href=\"https:\u002F\u002Fwww.wistia.com\">Wistia\u003C\u002Fa> didn’t just show up, they transported attendees back to the ‘90s with a high-energy activation that brought their brand personality to life while driving product education and serious pipeline growth.\u003C\u002Fp>\u003Cp>This is how Wistia flipped the script on sponsorship by combining throwback charm with forward-thinking strategy (complete with mini interviews, merch moments, and marketing that moved the needle).\u003C\u002Fp>",{"large":56869,"small":56870},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":55550,"meta":56872,"component":56874,"responsiveStyles":56876},{"previousId":56873},"builder-18b7438ba66f4d4eb3357280d9646124",{"name":42848,"options":56875,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56877},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":55558,"meta":56879,"component":56881},{"previousId":56880},"builder-f8ed2741491d4cc9ba1887d58e5d6aee",{"name":42840,"options":56882,"isRSC":130},{"columns":56883,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56884,56894],{"blocks":56885},[56886],{"@type":118,"@version":119,"id":56887,"meta":56888,"component":56889,"responsiveStyles":56892},"builder-774b8e388c274427977aca36232a4973",{"previousId":55567},{"name":42813,"options":56890,"isRSC":130},{"text":56891},"\u003Ch4>The Opportunity\u003C\u002Fh4>\u003Cp>After three years of sponsoring INBOUND, Wistia knew the value of showing up where mid-to-senior level B2B marketers gather. Unlike other events that relegate sponsors to the sidelines, INBOUND puts partners in the heart of the action, integrated into the main floor traffic and stage flow.\u003C\u002Fp>\u003Cp>Wistia saw the 2023 event as a chance to deepen awareness for their expanded platform, generate sales leads, and create authentic brand connections with a highly engaged audience that already aligned with their ideal customer profile.\u003C\u002Fp>",{"large":56893},{"lineHeight":42818,"height":42819},{"blocks":56895},[56896],{"@type":118,"@version":119,"id":56897,"component":56898,"responsiveStyles":56901},"builder-20b812ebd4ca41b8a8684dd2ad088971",{"name":42848,"options":56899,"isRSC":130},{"image":56900,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdb9fb4c3b0614c9092cf978a5d341cc2",{"large":56902},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":52300},{"@type":118,"@version":119,"id":55585,"meta":56904,"component":56906,"responsiveStyles":56908},{"previousId":56905},"builder-3e7a3979f1aa48b2acbe01c0b72b8f3b",{"name":42848,"options":56907,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56909},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":55593,"meta":56911,"component":56913,"responsiveStyles":56916},{"previousId":56912},"builder-52a44e01f389441b84b5e9fe95b55811",{"name":42813,"options":56914,"isRSC":130},{"text":56915},"\u003Ch4>The Activation\u003C\u002Fh4>\u003Cp>Wistia didn't want to just be seen, they wanted to be remembered. Anchored by a full retro TV installation and decked out in 90s-inspired design, the space was a visual magnet. But the real magic was in the layers:\u003C\u002Fp>",{"large":56917,"small":56918},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":55603,"meta":56920,"component":56922,"responsiveStyles":56976},{"previousId":56921},"builder-8f318cc0b220462bbb2c987316430cae",{"name":42840,"options":56923,"isRSC":130},{"columns":56924,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[56925,56942,56959],{"blocks":56926},[56927,56935],{"@type":118,"@version":119,"id":56928,"component":56929,"responsiveStyles":56932},"builder-087f86a801144d37bb7a71c719cd0b17",{"name":42813,"options":56930,"isRSC":130},{"text":56931},"\u003Cp>An “\u003Cstrong>Ask Me Anything\u003C\u002Fstrong>” corner with merch like Fix My Setup kits, t-shirts, and Cotopaxi fanny packs.\u003C\u002Fp>",{"large":56933,"small":56934},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":56936,"component":56937,"responsiveStyles":56940},"builder-ac2ad2e06ff5452094d9cb3d1b3c51ce",{"name":42848,"options":56938,"isRSC":130},{"image":56939,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa25e5a52744942e29afce91c17d0c702",{"large":56941},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":56943},[56944,56952],{"@type":118,"@version":119,"id":56945,"component":56946,"responsiveStyles":56949},"builder-a4955f55baa94c769c3d728826a3ab62",{"name":42813,"options":56947,"isRSC":130},{"text":56948},"\u003Cp>\u003Cstrong>Self-serve video demo stations\u003C\u002Fstrong> where attendees could record and edit videos using Wistia on the spot.\u003C\u002Fp>",{"large":56950,"small":56951},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":56953,"component":56954,"responsiveStyles":56957},"builder-7e30f951865944b19fe269a7b297454d",{"name":42848,"options":56955,"isRSC":130},{"image":56956,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F65985a201a15423382be296685964a5d",{"large":56958},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819},{"blocks":56960},[56961,56969],{"@type":118,"@version":119,"id":56962,"component":56963,"responsiveStyles":56966},"builder-b2bd66ce6bf840c38c2b3acdc664ff7d",{"name":42813,"options":56964,"isRSC":130},{"text":56965},"\u003Cp>Instead of typical brochures, Wistia distributed a hand-designed \u003Cstrong>custom zine\u003C\u002Fstrong> made specifically for INBOUND.\u003C\u002Fp>",{"large":56967,"small":56968},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":56970,"component":56971,"responsiveStyles":56974},"builder-1303e84de2b94e62b0d08986bdf8098a",{"name":42848,"options":56972,"isRSC":130},{"image":56973,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ffaa35d5bc0264efdafdb9fa1b914589e",{"large":56975},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819},{"large":56977},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":55663,"meta":56979,"component":56981,"responsiveStyles":56984},{"previousId":56980},"builder-1e21abecb97249a7b57ec56fa6ca0c91",{"name":42813,"options":56982,"isRSC":130},{"text":56983},"\u003Cp>… along with a live content component with their Talking Too Loud podcast team recording 20 mini-interviews right from the show floor and 1:1 demo stations staffed by Sales and CS to handle deeper conversations and product education. And their presence extended into two content sessions: one high-energy presentation on a Festival Stage and a 90-minute deep-dive workshop.\u003C\u002Fp>\u003Cp>Wistia's multi-layered approach to activation met attendees exactly where they were, delivering value at every touchpoint.\u003C\u002Fp>",{"large":56985,"small":56986},{"lineHeight":42818,"height":42819,"marginTop":42858},{"marginTop":42821},{"@type":118,"@version":119,"id":55673,"meta":56988,"component":56990,"responsiveStyles":56992},{"previousId":56989},"builder-bdedc62dcc694dcab9351665955cf372",{"name":42848,"options":56991,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":56993},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":55681,"meta":56995,"component":56997},{"previousId":56996},"builder-ee2ed532ab69490799d66bc81eae3eb7",{"name":42840,"options":56998,"isRSC":130},{"columns":56999,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[57000,57010],{"blocks":57001},[57002],{"@type":118,"@version":119,"id":57003,"meta":57004,"component":57005,"responsiveStyles":57008},"builder-d00ebd0dfbf243ea883c48c94621ee2c",{"previousId":55690},{"name":42813,"options":57006,"isRSC":130},{"text":57007},"\u003Ch4>The Impact\u003C\u002Fh4>\u003Cp>Wistia's bold, experience-first approach delivered results across the funnel:\u003C\u002Fp>\u003Cp>\u003Cstrong>Lead Generation\u003C\u002Fstrong>: 835 total leads captured; including 200+ qualified from demo interactions\u003C\u002Fp>\u003Cp>\u003Cstrong>Product Engagement\u003C\u002Fstrong>: 106 attendee-created videos using Wistia tools\u003C\u002Fp>\u003Cp>\u003Cstrong>Merch Amplification\u003C\u002Fstrong>: 2,500+ pieces of branded and non-branded swag distributed\u003C\u002Fp>\u003Cp>\u003Cstrong>Content Success\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>300+ attendees at the deep dive workshop\u003C\u002Fli>\u003Cli>500+ at the Festival Stage session\u003C\u002Fli>\u003Cli>20 podcast interviews conducted onsite\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Each piece of their sponsorship contributed to broader brand visibility, pipeline activity, and post-event engagement.\u003C\u002Fp>",{"large":57009},{"lineHeight":42818,"height":42819},{"blocks":57011},[57012],{"@type":118,"@version":119,"id":57013,"component":57014,"responsiveStyles":57017},"builder-5f882989edc14263b90e6aec3ab1f646",{"name":42848,"options":57015,"isRSC":130},{"image":57016,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9f0038ddab2f4220bf1a9f6ac0bd644e",{"large":57018},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":43146,"marginTop":52300},{"@type":118,"@version":119,"id":55708,"meta":57020,"component":57022,"responsiveStyles":57024},{"previousId":57021},"builder-883b86e8871543fe8298bcf1bf57afd5",{"name":42848,"options":57023,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":57025},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821,"marginTop":42821},{"@type":118,"@version":119,"id":55716,"meta":57027,"component":57029,"responsiveStyles":57032},{"previousId":57028},"builder-acfbedfff4ff47ac9c278cb5187007bc",{"name":42813,"options":57030,"isRSC":130},{"text":57031},"\u003Ch4>The Value\u003C\u002Fh4>\u003Cp>What sets INBOUND apart? According to Wistia, it’s the audience quality and their enthusiasm to engage. Unlike other events where attendees passively drift through sponsor spaces, INBOUND’s community shows up ready to learn, explore, and interact.\u003C\u002Fp>",{"large":57033},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":55725,"meta":57035,"component":57037},{"previousId":57036},"builder-ca02b14876114ef59eca458c6120bfd0",{"name":43431,"options":57038,"isRSC":130},{"quote":57039},"\"The attendees are excited, engaged and willing, if not eager to talk to sponsors. They want to learn and will actively come up to your booth and ask questions. You can't beat the attendees at INBOUND.\" — Taylor Corrado, Wistia's Senior Director of Brand Marketing",{"@type":118,"@version":119,"id":55732,"meta":57041,"component":57043,"responsiveStyles":57046},{"previousId":57042},"builder-29ccd5f418ba4b4badec5e1361a698e4",{"name":42813,"options":57044,"isRSC":130},{"text":57045},"\u003Cp>Wistia’s results are proof: When you design with intention and audience alignment, event activations turn into long-term brand equity. \u003C\u002Fp>",{"large":57047},{"lineHeight":42818,"height":42819,"marginBottom":55738},{"@type":118,"@version":119,"id":55742,"meta":57049,"component":57051,"responsiveStyles":57053},{"previousId":57050},"builder-4dd3b01c8fda45f3abc55a9b471ef9df",{"name":42848,"options":57052,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":57054},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":55750,"meta":57056,"component":57058,"responsiveStyles":57060},{"previousId":57057},"builder-75bf2784a8b44a1baffb3d1f2640795b",{"name":42933,"options":57059,"isRSC":130},{"headline":54696,"subHead":47766,"embedScript":44714,"anchorId":66,"forceWhite":128},{"large":57061},{"marginTop":43146,"marginRight":42819},{"id":57063,"@type":118,"tagName":174,"properties":57064,"responsiveStyles":57065},"builder-pixel-firezm2jdun",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":57066},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":57068},{"path":66,"query":57069},{},{},1775567114453,1747091742491,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fretro-revival-how-wistia-turned-nostalgia-into-a-full-funnel-win-at-inbound","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8d7c96ea9ba046c28a21975ba760f053",[],{"hasLinks":13,"kind":74,"componentsUsed":57077,"originalContentId":44529,"lastPreviewUrl":57078,"winningTest":130,"hasAutosaves":13},{"Blog Quote":141,"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fretro-revival-how-wistia-turned-nostalgia-into-a-full-funnel-win-at-inbound?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=9799e6f30ab94e239e4ef823d6be9937&builder.overrides.9799e6f30ab94e239e4ef823d6be9937=9799e6f30ab94e239e4ef823d6be9937&builder.options.locale=Default",{"createdDate":57080,"id":57081,"name":57082,"modelId":42782,"published":100,"meta":57083,"query":57086,"data":57089,"variations":57210,"lastUpdated":57211,"firstPublished":57212,"previewUrl":57213,"testRatio":141,"screenshot":57214,"createdBy":190,"lastUpdatedBy":190,"folders":57215,"rev":45748},1747166751307,"63a8a24e10bc4de78fa70223e71bdcf4","Beyond \"Good Enough\": What CMO Secrets Could Transform Your Marketing Team Today?",{"lastPreviewUrl":57084,"hasLinks":13,"kind":74,"componentsUsed":57085},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbeyond-good-enough-what-cmo-secrets-could-transform-your-marketing-team-today?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=63a8a24e10bc4de78fa70223e71bdcf4&builder.overrides.63a8a24e10bc4de78fa70223e71bdcf4=63a8a24e10bc4de78fa70223e71bdcf4&builder.options.locale=Default",{"Blog Quote":119,"Hubspot Form Embed":141},[57087],{"@type":103,"property":104,"operator":105,"value":57088},"\u002Fblog\u002Fbeyond-good-enough-what-cmo-secrets-could-transform-your-marketing-team-today",{"image":57090,"excerpt":57091,"datePublished":57092,"category":48379,"description":57093,"relatedPosts":57094,"environment":42800,"themeId":13,"imageAltText":57101,"author":57102,"title":57082,"tags":57103,"blocks":57104,"url":57088,"state":57207},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9f25e8764ca84b4c9016da1bb502a916","What if the difference between good and great marketing isn't just doing more of the same? At an eye-opening INBOUND 2024 Spotlight session, HubSpot CMO Kipp Bodnar and Asana CMO Shannon Duffy shared invaluable insights on elevating marketing teams from merely good to truly exceptional. Their conversation revealed how emotion, instinct, and embracing change might be the missing ingredients in your marketing strategy. ",1747368000000,"Discover strategies behind standout marketing that go beyond data and efficiency. Learn how to elevate your marketing team through communication and connection. ",[57095,57098],{"post":57096},{"@type":72,"id":57097,"model":112},"55b4d77e34aa4c90821addd4a9fc8568",{"post":57099},{"@type":72,"id":57100,"model":112},"ca21cbdf25aa465b8e132ecc9c83154d","Shannon Duffy at INBOUND 2024",{"@type":72,"id":42805,"model":42806},[50996,43419],[57105,57112,57119,57124,57131,57138,57145,57152,57157,57164,57171,57178,57185,57192,57198,57202],{"@type":118,"@version":119,"id":57106,"component":57107,"responsiveStyles":57110},"builder-2b69ca47986847bbb2531d778477366f",{"name":42813,"options":57108},{"text":57109},"\u003Cp>What if the difference between good and great marketing isn't just doing more of the same? At INBOUND 2024, HubSpot CMO Kipp Bodnar and Asana CMO Shannon Duffy shared strategies that go beyond data and efficiency and challenged how we lead, communicate, and connect.\u003C\u002Fp>\u003Cp>Their session uncovered the overlooked ingredients behind standout marketing: emotion, instinct, and bold transformation. Here’s what every marketing leader should take away.\u003C\u002Fp>",{"large":57111},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":57113,"component":57114,"responsiveStyles":57117},"builder-0568dd45d3eb4d0fb4bb62f61dc8331e",{"name":42813,"options":57115},{"text":57116},"\u003Ch6>The Emotional Edge: Why Logic Alone Won't Work\u003C\u002Fh6>\u003Cp>Marketing leaders often default to spreadsheets, dashboards, and conversion rates when presenting to the C-suite. But real customer decisions? They start with emotion.\u003C\u002Fp>",{"large":57118},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":57120,"component":57121},"builder-937e71cfeff54fcc8a8ba5e5d94ed69b",{"name":43431,"options":57122},{"quote":57123}," \"As marketers we want people to feel something. Whatever it is we're marketing, you need to feel a way about the product, service or thing.\" - Shannon Duffy",{"@type":118,"@version":119,"id":57125,"component":57126,"responsiveStyles":57129},"builder-b992583f6eac474785890a04a3240c7e",{"name":42813,"options":57127},{"text":57128},"\u003Cp>When you're talking to your CFO or sales leaders, those conversations tend to be all numbers and logic. But, Bodnar reminded us that's not how buying decisions really work: \u003Cem>\"\u003C\u002Fem>\u003Cstrong>They [people] make decisions based on emotion. If your work is very logical, you won't be as successful as if you also have a lens of emotion.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>While you're expected to report on metrics, data, and ROI to leadership, your actual customers are making decisions based on how they feel about your brand, your messaging, and what you stand for. The most successful campaigns find ways to blend both: using data to target the right audience but connecting with them through messaging that sparks emotion.\u003C\u002Fp>",{"large":57130},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":57132,"component":57133,"responsiveStyles":57136},"builder-04b2a39c7ca1490eb2c3fdd0a0dc77df",{"name":42813,"options":57134},{"text":57135},"\u003Ch6>\u003Cstrong>Stop Wasting Talent on Busy Work \u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Both HubSpot and Asana help organizations work better, and Duffy pointed out something we all know but rarely address: \u003Cstrong>\"People waste time on silly things. We were all hired because we have an innate gift or skill. So much of that skill is wasted on busy work and things that don't matter.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Both CMOs agreed on biggest productivity killers for marketing teams:\u003C\u002Fp>\u003Cul>\u003Cli>Searching for information across disconnected systems\u003C\u002Fli>\u003Cli>Waiting for updates on project status\u003C\u002Fli>\u003Cli>Meetings that could have been emails (or quick messages)\u003C\u002Fli>\u003Cli>Manual reporting that could be automated\u003C\u002Fli>\u003C\u002Ful>\u003Cp>By addressing these systemic issues instead of just pushing people to \"work harder,\" marketing leaders can unlock the creativity and talent that attracted them to their team members in the first place. This shift from quantity of work to quality of contribution is what truly transforms marketing performance.\u003C\u002Fp>",{"large":57137},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":57139,"component":57140,"responsiveStyles":57143},"builder-83eb3386c59f47dba7aee78c4c28e2b3",{"name":42813,"options":57141},{"text":57142},"\u003Ch6>\u003Cstrong>AI Isn’t Replacing You, It’s Joining Your Team\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>The rise of AI in marketing has triggered understandable anxiety. But for Bodnar and Duffy, the opportunity outweighs the threat. Both CMOs see AI as a tool that helps marketers do more of what they're best at.\u003C\u002Fp>\u003Cp>For marketers concerned about AI's impact, Duffy offered reassurance and perspective: \u003Cstrong>\"AI is not a fad. If you think about what AI will disrupt, it is really around knowledge workers... my perspective as a marketer and the perspective of my team is we need to embrace this. Not to fear it and not think it's going to take our jobs.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>At Asana, AI is treated as a team member. Rather than vague status reports, their AI systems surface actionable insights so teams can focus on the high-value work only humans can do.\u003C\u002Fp>\u003Cp>This transparency creates a more effective marketing operation where problems get solved earlier and creative energy goes to the work that matters most. Marketing leaders should champion AI as a multiplier. Let it handle data analysis, content optimization, and routine tasks while humans focus on strategy, creativity, and emotional intelligence.\u003C\u002Fp>",{"large":57144},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":57146,"component":57147,"responsiveStyles":57150},"builder-1afc7b4c83624c2fb688f7d6b7c3b156",{"name":42813,"options":57148},{"text":57149},"\u003Ch6>\u003Cstrong>Trust Your Marketing Instincts\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>One of the most powerful lessons came from a failure. Duffy recalled an event she knew would flop, but didn’t stop.\u003C\u002Fp>",{"large":57151},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":57153,"component":57154},"builder-5a0a329adec44aaa8786332f8fe8043f",{"name":43431,"options":57155},{"quote":57156},"\"My gut was telling me that this [event] was not going to work... every nerve in my being was like, this is not going to work. Instead of really leaning into my gut and instinct... I kind of let it go.\" - Shannon Duffy",{"@type":118,"@version":119,"id":57158,"component":57159,"responsiveStyles":57162},"builder-fd13b7c6e4474e5fa215624a46d0e75b",{"name":42813,"options":57160},{"text":57161},"\u003Cp>The event underperformed, but the lesson stuck. Duffy used the moment to reset the strategy and regain customer trust, rather than hiding the mistake. As marketing leaders, ignoring instinct can be costly.  While it may feel painful at first, mistakes provide opportunities to transform and reset. \u003C\u002Fp>",{"large":57163},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":57165,"component":57166,"responsiveStyles":57169},"builder-069fdfe0b8a44e7b85d0bd39ba8ac9c0",{"name":42813,"options":57167},{"text":57168},"\u003Ch6>\u003Cstrong>Try Influencer Marketing (It's Not Just for B2C)\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>While influencer marketing might seem like it's just for consumer brands, HubSpot has found it surprisingly effective for B2B. In fact, it's delivering results at \u003Cstrong>5-7x cheaper rates\u003C\u002Fstrong> than traditional programmatic advertising.\u003C\u002Fp>\u003Cp>The key is authenticity. Bodnar’s team targets creators with 50,000–500,000 subscribers who have a strong rapport with niche audiences. \u003C\u002Fp>\u003Cp>\u003Cstrong>The formula:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Focus on creators whose audiences match your ideal customers\u003C\u002Fli>\u003Cli>Let them tell your story in their voice\u003C\u002Fli>\u003Cli>Pay flat fees to keep things simple\u003C\u002Fli>\u003Cli>Track success by quality leads, not just impressions\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For B2B marketers in creative, productivity, or tech spaces, this approach offers an authentic alternative to generic ad campaigns.\u003C\u002Fp>",{"large":57170},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":57172,"component":57173,"responsiveStyles":57176},"builder-dd10fa8f7695474e9fd0980c9ed2fff1",{"name":42848,"options":57174},{"image":57175,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":51170,"lockAspectRatio":13,"height":52435,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F598606e3adfd46c1a888e0f8a43bf693",{"large":57177},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":57179,"component":57180,"responsiveStyles":57183},"builder-d5812f7ebfb44c5da1141d7e33f1aa80",{"name":42813,"options":57181},{"text":57182},"\u003Ch6>\u003Cstrong>Closing Thoughts: Speak Human\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Marketing that connects sounds like a conversation, not a pitch. Duffy put it plainly:\u003C\u002Fp>\u003Cp>\u003Cstrong>\"Stop putting so many buzz words in your content. No one cares. Write like normal people read and talk.\"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The best B2B marketing doesn't sound like B2B marketing at all, it sounds like one person talking to another about solving a problem. Bodnar echoed the sentiment. Customers want clarity: What does your product do? How does it help me? What will it cost? Skip the complexity and deliver answers.\u003C\u002Fp>\u003Cp>The best marketing simplifies. It respects your audience’s time and intelligence; and that’s a competitive edge in itself.\u003C\u002Fp>",{"large":57184},{"lineHeight":42818,"height":42819,"paddingBottom":42821,"paddingTop":42821},{"@type":118,"@version":119,"id":57186,"component":57187,"responsiveStyles":57190},"builder-45c181c7ebb8472a8b10a87bedd82ab3",{"name":42813,"options":57188},{"text":57189},"\u003Ch6>\u003Cstrong>Ready to Level Up Your Team?\u003C\u002Fstrong>\u003C\u002Fh6>\u003Cp>Marketing is changing faster than ever. What worked yesterday won't cut it tomorrow, and the difference between good and great often comes down to:\u003C\u002Fp>\u003Cul>\u003Cli>Leading with emotion, not just data\u003C\u002Fli>\u003Cli>Eliminating work that doesn’t matter\u003C\u002Fli>\u003Cli>Embracing AI instead of fearing it\u003C\u002Fli>\u003Cli>Trusting your get, even when it’s risky\u003C\u002Fli>\u003Cli>Experimenting beyond traditional tactics\u003C\u002Fli>\u003Cli>And most importantly, speaking like a real person\u003C\u002Fli>\u003C\u002Ful>\u003Cp>As these CMOs discussed, the path forward is clear: doing more of the same won’t elevate your team. Want more tips to make your marketing team truly great? Watch the full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=YMEk_rIHLbc\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa> and \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\">join us at INBOUND 2025 \u003C\u002Fa>\u003C\u002Fstrong>in San Francisco!\u003C\u002Fp>",{"large":57191},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":57193,"component":57194,"responsiveStyles":57196},"builder-584d0e88e3ff4227bf91a26bffe5b720",{"name":42848,"options":57195},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":57197},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":57199,"component":57200},"builder-8857865505d246b68355430fc0599122",{"name":42933,"options":57201},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":57203,"@type":118,"tagName":174,"properties":57204,"responsiveStyles":57205},"builder-pixel-jkq37k2t2c",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":57206},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":57208},{"path":66,"query":57209},{},{},1748973122952,1747167465095,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbeyond-good-enough-what-cmo-secrets-could-transform-your-marketing-team-today","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F86e560f23a7145c9839ba0b17d93a119",[],{"createdDate":57217,"id":54940,"name":57218,"modelId":42782,"published":100,"meta":57219,"query":57222,"data":57225,"variations":57306,"lastUpdated":57307,"firstPublished":57308,"previewUrl":57309,"testRatio":141,"screenshot":57310,"createdBy":190,"lastUpdatedBy":190,"folders":57311,"rev":45748},1746486657377,"This Year’s Main Stage? Unmissable. The INBOUND 2025 Speakers Have Arrived.",{"kind":74,"lastPreviewUrl":57220,"hasLinks":13,"componentsUsed":57221},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthis-years-main-stage-unmissable-the-inbound-2025-speakers-have-arrived?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=8867dc8a61014023ac4e9cea86756cff&builder.overrides.8867dc8a61014023ac4e9cea86756cff=8867dc8a61014023ac4e9cea86756cff&builder.options.locale=Default",{"Hubspot Form Embed":141},[57223],{"@type":103,"property":104,"operator":105,"value":57224},"\u002Fblog\u002Fthis-years-main-stage-unmissable-the-inbound-2025-speakers-have-arrived",{"datePublished":57226,"category":48379,"author":57227,"description":57228,"themeId":13,"environment":42800,"image":57229,"imageAltText":57230,"excerpt":57231,"featured":128,"tags":57232,"title":57218,"relatedPosts":57233,"blocks":57240,"url":57224,"state":57303},1747108800000,{"@type":72,"id":42805,"model":42806},"Explore the full INBOUND 2025 speaker lineup, featuring top voices in AI, content, and leadership. This is the Main Stage you can’t miss.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2a84eac421d44967844123f1a39e09f1","INBOUND 2025 speakers","There’s nothing ordinary about this year’s Main Stage. INBOUND 2025 is bringing together a lineup of sharp thinkers, creative powerhouses, and tech builders who are shaping what’s next—from AI and content to leadership, growth, and everything in between.\n\nWe’ll be live in San Francisco this September, and if the speaker list is any indication, the conversations will be honest, energizing, and packed with ideas worth taking home. Ready to meet the people you’ll be thinking about long after the event wraps?",[54123],[57234,57236,57238],{"post":57235},{"@type":72,"id":56199,"model":112},{"post":57237},{"@type":72,"id":55953,"model":112},{"post":57239},{"@type":72,"id":54943,"model":112},[57241,57249,57257,57265,57273,57280,57288,57294,57298],{"@type":118,"@version":119,"id":57242,"component":57243,"responsiveStyles":57246},"builder-f8b221fb0ec3459f8ec76cc12426a14f",{"name":42813,"options":57244,"isRSC":130},{"text":57245},"\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">We’re bringing big energy to San Francisco this September. From AI to content, leadership to growth, and plenty in between, this year’s INBOUND Main Stage features a lineup of creative powerhouses and tech builders.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: inherit; letter-spacing: 0.02125rem; text-align: inherit;\">Curious who’s taking the stage? Let’s meet the lineup.\u003C\u002Fspan>\u003C\u002Fp>",{"large":57247,"small":57248},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57250,"component":57251,"responsiveStyles":57254},"builder-796c690ec89b40b3a8b47e339286fb66",{"name":42813,"options":57252,"isRSC":130},{"text":57253},"\u003Ch6>🎤 ICONS, STORYTELLERS, AND HEAT-BRINGERS\u003C\u002Fh6>\u003Cp>\u003Cstrong>AMY POEHLER\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Actress and Founder, Paper Kite Productions\u003C\u002Fem>\u003C\u002Fp>\u003Cp>Actress, producer, and all-around creative force. Poehler will share what she’s learned about building great teams while keeping the process fun. Plus, a peek behind \"Good Hang\", her new podcast about work, life, and what’s been making her laugh lately. \u003C\u002Fp>\u003Cp>\u003Cstrong>GLENNON DOYLE \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>CEO and Founder, Treat Media\u003C\u002Fem>\u003C\u002Fp>\u003Cp>Honest. Unfiltered. Magnetic. Doyle will dive into how she built a loyal audience by being real—and why leaning into the hard stuff creates the most lasting impact.\u003C\u002Fp>\u003Cp>\u003Cstrong>SEAN EVANS \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Host and Owner, Hot Ones and First We Feast\u003C\u002Fem>\u003C\u002Fp>\u003Cp>Hot questions. Hot wings. Evans is bringing his iconic interview style to INBOUND and putting a few brave HubSpot leaders in the line of fire. It’s going to get spicy \u003Cstrong>🔥\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>\u003Cstrong>MARQUES BROWNLEE\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Creator and Producer, MKBHD\u003C\u002Fem>\u003C\u002Fp>\u003Cp>A trusted voice in tech with millions of loyal fans. Brownlee brings a sharp perspective on content, platforms, and the responsibility that comes with building trust at scale.\u003C\u002Fp>",{"large":57255,"small":57256},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57258,"component":57259,"responsiveStyles":57262},"builder-61dbb58983824934815f68edb3f93943",{"name":42813,"options":57260,"isRSC":130},{"text":57261},"\u003Ch6>🤖 ARCHITECTS OF THE AI ERA\u003C\u002Fh6>\u003Cp>\u003Cstrong>DARIO AMODEI \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>CEO, Anthropic\u003C\u002Fem>\u003C\u002Fp>\u003Cp>In a Main Stage conversation with HubSpot CEO Yamini Rangan, Amodei will unpack what’s next for AI, along with the challenges and decisions that come with scaling powerful technology responsibly.\u003C\u002Fp>\u003Cp>\u003Cstrong>DWARKESH PATEL \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Podcast Host, Dwarkesh Podcast\u003C\u002Fem>\u003C\u002Fp>\u003Cp>One of tech’s most captivating interviewers joins us live on stage to explore deep questions with a surprise guest. Then, Patel will flip the mic to reflect on his own rise and how he builds trust with a skeptical, highly informed audience.\u003C\u002Fp>\u003Cp>\u003Cstrong>VICTOR RIPARBELLI \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>CEO and Co-founder, Synthesia\u003C\u002Fem>\u003C\u002Fp>\u003Cp>Riparbelli is helping global brands rethink how they communicate through AI-generated video that scales with intention. He’ll share how Synthesia is changing the game for enterprise content.\u003C\u002Fp>",{"large":57263,"small":57264},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57266,"component":57267,"responsiveStyles":57270},"builder-d52beebd25464ec89ea4e315328f0359",{"name":42813,"options":57268,"isRSC":130},{"text":57269},"\u003Ch6>🚀 BUILDERS WHO BREAK THE MOLD\u003C\u002Fh6>\u003Cp>\u003Cstrong>DOMINIQUE CRENN\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Chef and Owner; Atelier Crenn, Bar Crenn, and Golden Poppy\u003C\u002Fem>\u003C\u002Fp>\u003Cp>Three Michelin stars and a distinctive philosophy. Chef Crenn will share how she’s scaled excellence through process, purpose, and paying attention to the smallest details—something every business leader can relate to.\u003C\u002Fp>\u003Cp>\u003Cstrong>MIKE BENSON\u003C\u002Fstrong> (\u003Cem>President and Chief Marketing Officer, CBS\u003C\u002Fem>) + \u003Cstrong>ALAN GOULD\u003C\u002Fstrong> (\u003Cem>CEO, MutualMarkets AI\u003C\u002Fem>)\u003C\u002Fp>\u003Cp>Together, they’ll explore how AI is becoming a creative accelerator (not just a tool for efficiency) and how media leaders are using it to expand reach, revenue, and relevance.\u003C\u002Fp>\u003Cp>\u003Cstrong>JAY SCHWEDELSON \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cem>Founder and CEO; GURU Media Hub, SubjectLine.com Outcome Media\u003C\u002Fem>\u003C\u002Fp>\u003Cp>A returning fan favorite with an eye for what actually works. Schwedelson will break down why “best practices” are often holding marketers back and how to rethink your tactics, fast.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch6>\u003Cstrong>✨ \u003C\u002Fstrong>HEAR FROM HUBSPOT'S LEADERSHIP\u003C\u002Fh6>\u003Cp>HubSpot's CEO Yamini Rangan, CTO, co-founder Dharmesh Shah, and EVP of Product Karen Ng will take the stage throughout the week to share what’s new, what’s coming, and what it all means for how you work.\u003C\u002Fp>",{"large":57271,"small":57272},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57274,"component":57275,"responsiveStyles":57278},"builder-2476f5bc8625403598c12e641b4a7677",{"name":42813,"options":57276,"isRSC":130},{"text":57277},"\u003Ch6>🎯 THE CMO POWER PANEL\u003C\u002Fh6>\u003Cp>How Top CMOs Are Using AI to Build B2B Creativity and Impact, featuring:\u003C\u002Fp>\u003Cul>\u003Cli>Suzanne Kounkel, CMO, Deloitte\u003C\u002Fli>\u003Cli>Lena Waters, CMO, Notion\u003C\u002Fli>\u003Cli>Sydney Sloan, CMO, G2\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This panel will dig into how marketing leaders are using AI to strike a smarter balance between scale and personalization and how they’re making sure creativity doesn’t get left behind in the automation era.\u003C\u002Fp>",{"large":57279},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":57281,"component":57282,"responsiveStyles":57285},"builder-d2d389cc2b5744598884e30b543d811d",{"name":42813,"options":57283,"isRSC":130},{"text":57284},"Join us this September to experience conversations that challenge your perspective, sharpen your strategy, and leave you thinking bigger. Explore more speakers and sessions, and \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\">save your spot for INBOUND today\u003C\u002Fa>. ",{"large":57286,"small":57287},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57289,"component":57290,"responsiveStyles":57292},"builder-4d81058e983c412392db64afd8b12d37",{"name":42848,"options":57291,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":57293},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":57295,"component":57296},"builder-62be41afe8d54f40964c615b9d8741fd",{"name":42933,"options":57297,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":57299,"@type":118,"tagName":174,"properties":57300,"responsiveStyles":57301},"builder-pixel-vrm8v1ngsyh",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":57302},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":57304},{"path":66,"query":57305},{},{},1756387003825,1746487776968,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthis-years-main-stage-unmissable-the-inbound-2025-speakers-have-arrived","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7e10e7b42b304188bdead7ba4026c8e0",[],{"createdDate":57313,"id":55953,"name":57314,"modelId":42782,"published":100,"meta":57315,"query":57318,"data":57321,"variations":57418,"startDate":57419,"lastUpdated":57420,"firstPublished":57421,"previewUrl":57422,"testRatio":141,"screenshot":57423,"createdBy":190,"lastUpdatedBy":190,"folders":57424,"rev":45748},1746731657154,"Introducing INBOUND 2025 Zones: A Reimagined Experience",{"lastPreviewUrl":57316,"componentsUsed":57317,"hasLinks":13,"kind":74},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-inbound-2025-zones-a-reimagined-experience?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=eb61c474c5b34845b1ebdafb154c8086&builder.overrides.eb61c474c5b34845b1ebdafb154c8086=eb61c474c5b34845b1ebdafb154c8086&builder.options.locale=Default",{"Hubspot Form Embed":141},[57319],{"@type":103,"property":104,"operator":105,"value":57320},"\u002Fblog\u002Fintroducing-inbound-2025-zones-a-reimagined-experience",{"excerpt":57322,"image":57323,"themeId":13,"imageAltText":57324,"category":48379,"description":57325,"author":57326,"datePublished":57327,"title":57314,"relatedPosts":57328,"environment":42800,"tags":57330,"blocks":57331,"url":57320,"state":57415},"INBOUND is evolving, and this year, we’re taking the experience to an entirely new place. Literally and creatively.\n\nAs we prepare to host INBOUND 2025 in San Francisco for the first time ever, we’re embracing the spirit of a city that has long been the heartbeat of tech progress and bold ideas. We’re leaning into that West Coast mindset and our approach to how you experience INBOUND is transforming alongside it.\n\nIntroducing: Zones—a reimagined way to navigate INBOUND 2025 that’s fast, easy, and unified.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa27a4ae3b1b141d0bbe6d67643f87775","HubSpot sign at INBOUND 2024"," INBOUND 2025 is coming to San Francisco, featuring a new Zone format designed to help you connect faster, think bigger, and discover what’s next in business and innovation.",{"@type":72,"id":42805,"model":42806},1746763200000,[57329],{},[54123],[57332,57340,57348,57355,57363,57370,57378,57385,57393,57400,57406,57410],{"@type":118,"@version":119,"id":57333,"component":57334,"responsiveStyles":57337},"builder-375429abc6954d1cb663b78765d83b66",{"name":42813,"options":57335,"isRSC":130},{"text":57336},"\u003Cp>INBOUND is evolving, and this year, we’re taking the experience to an entirely new place. Literally and creatively.\u003C\u002Fp>\u003Cp>As we prepare to host INBOUND 2025 in San Francisco for the first time ever, we’re embracing the spirit of a city that has long been the heartbeat of tech progress and bold ideas. We’re leaning into that West Coast mindset and our approach to how you experience INBOUND is transforming alongside it.\u003C\u002Fp>\u003Cp>Introducing: Zones—a reimagined way to navigate INBOUND 2025 that’s fast, easy, and unified.\u003C\u002Fp>",{"large":57338,"small":57339},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57341,"component":57342,"responsiveStyles":57345},"builder-73fada02f870454c97f526aca29c48ad",{"name":42813,"options":57343,"isRSC":130},{"text":57344},"\u003Ch6>A NEW WAY TO EXPERIENCE INBOUND\u003C\u002Fh6>\u003Cp>The way we do business has changed: fewer silos, more speed, and a lot more voices in the room. So this year, we’re organizing the experience so you can find what you’re looking for fast—through three distinct yet unified Zones, designed to help you easily discover the ideas, people, and tools that align with your goals (and maybe even stretch them a bit).\u003C\u002Fp>",{"large":57346,"small":57347},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57349,"component":57350,"responsiveStyles":57353},"builder-d2ecf4c2818d48a9a5cf3a1c162d6342",{"name":42848,"options":57351,"isRSC":130},{"image":57352,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd70d6ed041274b89be8dba1eb836d34e",{"large":57354},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":57356,"component":57357,"responsiveStyles":57360},"builder-485b61eb63024a6cbeff212892d3e904",{"name":42813,"options":57358,"isRSC":130},{"text":57359},"\u003Ch6>INNOVATION ZONE: THE FUTURE, UNFILTERED\u003C\u002Fh6>\u003Cp>We’ve always celebrated big ideas, but this year, we’re bringing them closer to the edge of what’s possible. Step into the Innovation Zone and explore what’s being built right now.\u003C\u002Fp>\u003Cp>In the shadow of Silicon Valley, this Zone taps into the region’s fast and unfiltered entrepreneurial energy. Whether you're exploring emerging tools, meeting the minds behind breakthrough products, or jumping into collaborative sessions with creators, founders, and disruptors, this space is made to keep you thinking forward. At the center of it all? The Innovation Arena, an in-the-round stage for fast-paced sessions featuring original thinking, boundary-pushing topics, and fresh POVs.\u003C\u002Fp>",{"large":57361,"small":57362},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57364,"component":57365,"responsiveStyles":57368},"builder-12f978b3fc0f412bbf444fa7f27044ad",{"name":42848,"options":57366,"isRSC":130},{"image":57367,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F890fb6983b604f1aa7be5cf47acd8800",{"large":57369},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":57371,"component":57372,"responsiveStyles":57375},"builder-e09376fae56c4b1e9a57bb316f1ce7a4",{"name":42813,"options":57373,"isRSC":130},{"text":57374},"\u003Ch6>IMPACT ZONE: THE HUMAN SIDE OF PROGRESS\u003C\u002Fh6>\u003Cp>Some of the most powerful ideas come from the people around you. The Impact Zone is where those conversations take place. Designed for easy face-to-face connections with your peers, your favorite speakers, and people who will challenge how you think, this Zone is all about unified exchange—of ideas, experiences, and perspectives.\u003C\u002Fp>\u003Cp>You’ll jump into discussions, Meetups, and hands-on formats built to help you reflect, connect, and take action. At the heart of it all is the Impact Theater, where leaders will share how they’re rethinking customers and community engagement and where you’ll explore strategies and stories that put people first.\u003C\u002Fp>",{"large":57376,"small":57377},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57379,"component":57380,"responsiveStyles":57383},"builder-75925a2482814ff19ec907c3b512ec60",{"name":42848,"options":57381,"isRSC":130},{"image":57382,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F74db0841796f40b7978a9be592d3776e",{"large":57384},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819,"maxWidth":43474,"marginTop":42821,"paddingBottom":43146,"marginBottom":43146},{"@type":118,"@version":119,"id":57386,"component":57387,"responsiveStyles":57390},"builder-77f7759db3b84b6db70083fdff204b70",{"name":42813,"options":57388,"isRSC":130},{"text":57389},"\u003Ch6>HUBSPOT ZONE: THE POWER BEHIND IT ALL\u003C\u002Fh6>\u003Cp>This is your destination for exploring the unified platform driving your business forward, fast.\u003C\u002Fp>\u003Cp>San Francisco sets the stage for our most interactive, insight-rich HubSpot experience yet. Whether you’re optimizing your Customer Platform or exploring what's on the product roadmap, this is where HubSpot innovation meets hands-on activation.\u003C\u002Fp>\u003Cp>Here you’ll find product sessions, demos, and previews that show how easy it is to unlock more value for you and your business; get 1:1 access to the minds behind the tools; and discover real stories, real use cases, and a clear path to smarter growth.\u003C\u002Fp>",{"large":57391,"small":57392},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57394,"component":57395,"responsiveStyles":57398},"builder-b5e36b29c0d242dca1b212c3ca3805ea",{"name":42813,"options":57396,"isRSC":130},{"text":57397},"\u003Ch6>A NEW CITY, A NEW EXPERIENCE\u003C\u002Fh6>\u003Cp>San Francisco is a one-time-only INBOUND experience in a region that tells the tech story like no other place can, and INBOUND 2025 is tapping directly into that energy.\u003C\u002Fp>\u003Cp>This year’s event spotlights the thinkers, builders, and brands driving real change: global leaders with vision, cultural voices with influence, and companies redefining how industries move. The Zones are a reflection of that refreshed direction—tailored to meet the moment, the market, and the mindset of today’s business and growth leaders.\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Join us in San Francisco\u003C\u002Fa> for this one-time West Coast experience.\u003C\u002Fp>",{"large":57399},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":57401,"component":57402,"responsiveStyles":57404},"builder-0ee8eb51eb644d88b422d9e4526b3348",{"name":42848,"options":57403,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":57405},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":57407,"component":57408},"builder-e34dc5cee5f84895a1ebbdb1daaf174d",{"name":42933,"options":57409,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":57411,"@type":118,"tagName":174,"properties":57412,"responsiveStyles":57413},"builder-pixel-gxc9wljb8yl",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":57414},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":57416},{"path":66,"query":57417},{},{},1746802800000,1756387188531,1746735454226,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fintroducing-inbound-2025-zones-a-reimagined-experience","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb8a7a2fcb68a42bf9563cc449a6b4e95",[],{"createdDate":57426,"id":57427,"name":57428,"modelId":42782,"published":100,"meta":57429,"query":57432,"data":57435,"variations":57546,"lastUpdated":57547,"firstPublished":57548,"previewUrl":57549,"testRatio":141,"screenshot":57550,"createdBy":190,"lastUpdatedBy":190,"folders":57551,"rev":45748},1746468117956,"0cd89f258479492a8a460bf2c4ecf027","AI & IRL: How Growth Teams Are Rethinking Event ROI in 2025",{"hasLinks":13,"componentsUsed":57430,"lastPreviewUrl":57431,"kind":74},{"Blog Quote":141,"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fai-irl-how-growth-teams-are-rethinking-event-roi-in-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=0cd89f258479492a8a460bf2c4ecf027&builder.overrides.0cd89f258479492a8a460bf2c4ecf027=0cd89f258479492a8a460bf2c4ecf027&builder.options.locale=Default",[57433],{"@type":103,"property":104,"operator":105,"value":57434},"\u002Fblog\u002Fai-irl-how-growth-teams-are-rethinking-event-roi-in-2025",{"excerpt":57436,"datePublished":57437,"category":48379,"title":57428,"description":57438,"environment":42800,"image":57439,"themeId":13,"tags":57440,"author":57441,"imageAltText":57442,"blocks":57443,"url":57434,"state":57543},"For growth leaders, events aren’t about filling rooms anymore; they’re about fueling pipeline, deepening relationships, and creating moments that move the needle. But with AI changing how we plan, market, and measure, it’s time to ask a better question:\n\nWhat does a high-ROI event actually look like now?\n\nAt our recent panel, four industry pros shared how they’re rethinking the event playbook by blending AI and emotional intelligence to drive better outcomes with less waste.",1746590400000,"Learn how growth leaders are using AI to design smarter, more human event experiences that drive real-time engagement and measurable ROI","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F57f8c92401604d3087ed24f64a633de0",[484],{"@type":72,"id":42805,"model":42806},"AI & IRL webinar graphic",[57444,57452,57460,57467,57472,57480,57488,57496,57503,57512,57520,57528,57534,57538],{"@type":118,"@version":119,"id":57445,"component":57446,"responsiveStyles":57449},"builder-61554675fccd447ca45eb86cb5468279",{"name":42813,"options":57447,"isRSC":130},{"text":57448},"\u003Cp>For growth leaders, events aren’t about filling rooms anymore; they’re about fueling pipeline, deepening relationships, and creating moments that move the needle. But with AI changing how we plan, market, and measure, it’s time to ask a better question:\u003C\u002Fp>\u003Cp>\u003Cstrong>What does a high-ROI event actually look like now?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>At our recent panel featuring \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fschwedelson\u002F\" target=\"_blank\">Jay Schwedelson\u003C\u002Fa> (Founder of GURU Media Hub and SubjectLine.com, President and CEO of Outcome Media), \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmelissa-mahon-3433816\u002F\" target=\"_blank\">Melissa Mahon\u003C\u002Fa> (Chief Operating Officer at MAS), \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdahliaelgazzar\u002F\" target=\"_blank\">Dahlia El Gazzar\u003C\u002Fa> (Tech Evangelist + Idea Igniteur at DAHLIA+Agency), and HubSpot’s own \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcourtney-dagher-289b42131\u002F\" target=\"_blank\">Courtney Dagher\u003C\u002Fa> (Head of Marketing & Content Programming for Global Events), four industry pros shared how they’re rethinking the event playbook by blending AI and emotional intelligence to drive better outcomes with less waste.\u003C\u002Fp>",{"large":57450,"small":57451},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57453,"component":57454,"responsiveStyles":57457},"builder-d9c1c80a5573434d8ecac261271f4939",{"name":42813,"options":57455,"isRSC":130},{"text":57456},"\u003Ch6>LET AI HANDLE OPS WHILE YOU FOCUS ON RESONANCE\u003C\u002Fh6>\u003Cp>AI is making events faster to plan and easier to scale. It can summarize feedback, generate follow-up content, and automate prep. But when it’s tasked with replacing the creative core? That’s where things can fall flat.\u003C\u002Fp>\u003Cp>\"People are using AI as this crutch for their content for events,” shared Schwedelson. “You can tell they’re using AI to build their decks. It’s the most generic garbage on every slide.” \u003C\u002Fp>\u003Cp>Rather than relying on AI for content creation, he, Mahon, and El Gazzar use it to synthesize open-ended feedback, understand audience expectations, and prep for sessions with tools like NotebookLM. That way, attendees arrive ready to engage in ways that feel personalized, relevant, and human.\u003C\u002Fp>",{"large":57458,"small":57459},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57461,"component":57462,"responsiveStyles":57465},"builder-e612bc9df8fd47ec9aa4bfa3bd81b4a9",{"name":42813,"options":57463,"isRSC":130},{"text":57464},"\u003Ch6>LIVE EXPERIENCES DRIVE REAL CONVERSION \u003C\u002Fh6>\u003Cp>Whether your event is on-site or online, one thing remains clear: live matters. While on-demand content is convenient, it's rarely compelling. Live participation fosters urgency, energy, and real-time interaction with the kind of engagement that actually drives conversions.\u003C\u002Fp>",{"large":57466},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":57468,"component":57469},"builder-b0be7298e1e94ca6b5d6e95875b8e206",{"name":43431,"options":57470,"isRSC":130},{"quote":57471},"\"On-demand is the death of everything… it is ruining events in general because there's no energy there. There's no humanity.\" — Jay Schwedelson",{"@type":118,"@version":119,"id":57473,"component":57474,"responsiveStyles":57477},"builder-888fe3a25107480f88ccf2baf47da91d",{"name":42813,"options":57475,"isRSC":130},{"text":57476},"\u003Cp>To combat this, Schwedelson's team pioneered an \"earned on-demand\" model. Attendees have to join a session for at least an hour to receive access to replays. The result? \u003Cstrong>Not just more attendees, but more qualified ones.\u003C\u002Fstrong> Attendees who engage live, Schwedelson noted, are 10x more likely to convert to pipeline than passive viewers.\u003C\u002Fp>",{"large":57478,"small":57479},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57481,"component":57482,"responsiveStyles":57485},"builder-8e81d1afcd6d46c2a28876ef54cdb68b",{"name":42813,"options":57483,"isRSC":130},{"text":57484},"\u003Ch6>START SMALL, DESIGN SMART\u003C\u002Fh6>\u003Cp>You don’t need a massive summit or six-figure stage setup to deliver impact. In fact, trying to scale too fast can lead to burnout, budget waste, and diluted outcomes. The smarter path? \u003Cstrong>Design from the audience backward\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>El Gazzar calls it the “accidental planner” trap: marketers handed event responsibility without a roadmap. AI can help by identifying content gaps, top pain points, and interest areas so programming starts from real needs, not assumptions.\u003C\u002Fp>\u003Cp>\"You need to know what you're trying to accomplish. What does success look like?\" said Mahon. Her advice? Define a clear objective, and shape everything around that, from session flow to follow-up materials. This audience-first, insight-powered approach makes events more efficient and more effective.\u003C\u002Fp>",{"large":57486,"small":57487},{"lineHeight":42818,"height":42819,"marginLeft":45412},{"marginBottom":43146},{"@type":118,"@version":119,"id":57489,"component":57490,"responsiveStyles":57493},"builder-be445d4750d8441d9c79ed4b134b5e8c",{"name":42813,"options":57491,"isRSC":130},{"text":57492},"\u003Ch6>MEASURE MORE THAN ATTENDANCE \u003C\u002Fh6>\u003Cp>It’s no longer enough to report how many people showed up to your event. The real value comes from how attendees feel, interact, and respond—and AI is making that easier to track and act on in real time.\u003C\u002Fp>\u003Cp>At a recent event, Mahon’s team used \u003Ca href=\"https:\u002F\u002Fwww.talkwalker.com\u002Fproducts\u002Fbluesilkgpt\" rel=\"noopener noreferrer\" target=\"_blank\">Blue Silk GPT\u003C\u002Fa> to track live attendee sentiment. When negative feedback about chatbot UX spiked mid-event, they rewrote the next day’s keynote to directly address it. That kind of agility builds trust, and shows your audience they’re heard.\u003C\u002Fp>\u003Cp>Schwedelson also emphasized dwell time as a must-measure metric: \"If somebody stays 50% of that webinar, 50% for that virtual session, versus them showing up for the first 10 minutes, they are a much more qualified lead.\"\u003C\u002Fp>\u003Cp>And it’s not just about serious stats. Emojis, reaction buttons, and open-text feedback are now gold mines for understanding audience energy and interest and AI is helping make that data digestible. From dwell time and emoji reactions to open-text responses, \u003Cstrong>emotional signals are becoming performance signals\u003C\u002Fstrong>; with the right tools, they can inform not just content, but strategy.\u003C\u002Fp>",{"large":57494,"small":57495},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57497,"component":57498,"responsiveStyles":57501},"builder-b844e0a897b142c88f289bf9dcf5363e",{"name":42813,"options":57499,"isRSC":130},{"text":57500},"\u003Ch6>DESIGN FOR CONNECTION, NOT JUST CONTENT\u003C\u002Fh6>\u003Cp>The best experiences still do what AI can’t: make people feel something. Whether it's awe, inspiration, or connection, that emotional charge is what creates lasting brand affinity.\u003C\u002Fp>\u003Cp>Mahon described an AI-powered escape room her team developed to combine product education with team connection. “It informed them about the product. They got hands-on experience, but they were also paired with a bunch of new friends.\"\u003C\u002Fp>\u003Cp>El Gazzar, meanwhile, leverages AI to make her talks interactive and personalized in real time using \u003Ca href=\"https:\u002F\u002Fotter.ai\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Otter.ai\u003C\u002Fa> for customized takeaways.\u003C\u002Fp>",{"large":57502},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":57504,"component":57505,"responsiveStyles":57510},"builder-e143422ea9d34f8c9f906160b5d96c67",{"name":42848,"options":57506,"isRSC":130},{"image":57507,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":57508,"lockAspectRatio":13,"height":57509,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6178ecccf14b41fab108646733a67ef1",0.555,1110,{"large":57511},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":57513,"component":57514,"responsiveStyles":57517},"builder-9ee5884bb9cf40e4abbc1437109798d4",{"name":42813,"options":57515,"isRSC":130},{"text":57516},"\u003Ch6>REAL QUESTIONS, REAL STRATEGIES AND TOOLS\u003C\u002Fh6>\u003Cp>Straight from the event Q&A, get real answers from the event pros (and a list of the AI tools they're using).\u003C\u002Fp>\u003Cp>\u003Cstrong>What AI tools actually enhance engagement?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Schwedelson was candid: he’s found that most AI tools designed to “make events more fun” fall short. His team avoids them. Instead, they go old school with big, unexpected moments, like live-streamed skydivers and DJs. That said, Snapbar stood out as the one AI-powered engagement tool his team actually loves, using it to create viral attendee memes and boost event buzz.\u003C\u002Fp>\u003Cp>\u003Cstrong>Can AI improve sponsor ROI?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Mahon shared how AI supports sponsorship in two key ways:\u003C\u002Fp>\u003Col>\u003Cli>Visualizing branded activations to help sponsors quickly understand the value proposition.\u003C\u002Fli>\u003Cli>Real-time audience insight tools like LiveGauge that track booth proximity, sentiment, and conversations, helping sponsors qualify leads more effectively.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>\u003Cstrong>What are some AI tools you’re using for events?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The panelists shared a list of the tools their teams are using for events, including:\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fsnapbar.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Snapbar\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>What it does\u003C\u002Fstrong>: AI-enhanced photo booth experience that turns attendee selfies into branded, meme-style content.\u003C\u002Fli>\u003Cli>\u003Cstrong>Use case\u003C\u002Fstrong>: Schwedelson’s team used Snapbar to turn registrants into their “organic marketing engine,” with meme templates that attendees customized and shared, driving millions of impressions.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fnotebooklm.google\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>NotebookLM\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>What it does\u003C\u002Fstrong>: AI research assistant that ingests PDFs, URLs, and video links to generate insights and summaries.\u003C\u002Fli>\u003Cli>\u003Cstrong>Use case\u003C\u002Fstrong>: El Gazzar uses it to prep for 1:1 meetings and sessions by uploading speaker decks or reports, then asking NotebookLM to surface questions and key insights. She also praised its podcast-style audio playback feature for content personalization.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.talkwalker.com\u002Fproducts\u002Fbluesilkgpt\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Blue Silk GPT (via Hootsuite)\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>What it does\u003C\u002Fstrong>: Social listening AI that identifies live trends and sentiment from audience conversations.\u003C\u002Fli>\u003Cli>\u003Cstrong>Use case\u003C\u002Fstrong>: Mahon and her team used it to catch a rising conversation mid-event about chatbot frustrations. That insight led to rewriting the next day’s keynote on the fly.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Flivegauge.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>LiveGauge\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>What it does\u003C\u002Fstrong>: AI-powered event analytics tool that tracks booth-level traffic, audio sentiment, and engagement.\u003C\u002Fli>\u003Cli>\u003Cstrong>Use case\u003C\u002Fstrong>: Mahon described using LiveGauge to capture proximity-based interactions at event booths, surfacing real-time insights on how guests were reacting to activations.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fvoxoevent.ai\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>voxo.ai\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>What it does\u003C\u002Fstrong>: Session summarization and content generation tool.\u003C\u002Fli>\u003Cli>\u003Cstrong>Use case\u003C\u002Fstrong>: Jay’s team used it to generate post-session recaps, highlight quotes, and create shareable social media clips for attendees. It helped surface value quickly and supported post-event content sharing.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fotter.ai\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Otter.ai\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> + \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fgamma.app\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Gamma\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>What they do\u003C\u002Fstrong>: Otter.ai records and transcribes sessions live; Gamma generates visual presentations.\u003C\u002Fli>\u003Cli>\u003Cstrong>Use case:\u003C\u002Fstrong> El Gazzar uses Otter to capture audience contributions during her talks and then builds post-event decks with Gamma that reflect the real-time dialogue—turning attendees into co-creators of the session.\u003C\u002Fli>\u003C\u002Ful>",{"large":57518,"small":57519},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57521,"component":57522,"responsiveStyles":57525},"builder-7ecbbc2c942c4f3083eda24123a36e01",{"name":42813,"options":57523,"isRSC":130},{"text":57524},"\u003Ch6>TL;DR WHAT SMART EVENT STRATEGY LOOKS LIKE IN 2025\u003C\u002Fh6>\u003Cp>If you’re a growth leader looking to create impactful events in the AI era, here’s where to focus next:\u003C\u002Fp>\u003Cul>\u003Cli>Let AI optimize the backend—so you can double down on emotional intelligence, relevance, and resonance.\u003C\u002Fli>\u003Cli>Design for live energy to drive real-time feedback, stronger engagement, and measurable ROI.\u003C\u002Fli>\u003Cli>Track emotion as seriously as attendance. Use tools like Blue Silk GPT and LiveGauge to understand what really lands.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Watch the full recap \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fevents\u002F7316112830301163522\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>. Want more AI insights, tools, and actionable takeaways? \u003Ca href=\"https:\u002F\u002Finbound.com\u002Fregister?__hstc=216070601.13f657acb27622bbc80ee7c0aca8bfbf.1746708922471.1746708922471.1746708922471.1&__hssc=216070601.1.1746708922471&__hsfp=3535093453\" rel=\"noopener noreferrer\" target=\"_blank\">Save your spot for INBOUND 2025\u003C\u002Fa>.\u003C\u002Fp>",{"large":57526,"small":57527},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57529,"component":57530,"responsiveStyles":57532},"builder-34c05435c76b4167a6dae07fdbbc4e4f",{"name":42848,"options":57531,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":57533},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":57535,"component":57536},"builder-20131379d7b4480b95ad564e1e66ef66",{"name":42933,"options":57537,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":57539,"@type":118,"tagName":174,"properties":57540,"responsiveStyles":57541},"builder-pixel-a0j76bn33ve",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":57542},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":57544},{"path":66,"query":57545},{},{},1750626534362,1746477134362,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fai-irl-how-growth-teams-are-rethinking-event-roi-in-2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3011a9ccf6fa47e8be8f975dab74297f",[],{"createdDate":57553,"id":57554,"name":57555,"modelId":42782,"published":100,"meta":57556,"query":57559,"data":57562,"variations":57625,"lastUpdated":57626,"firstPublished":57627,"previewUrl":57628,"testRatio":141,"screenshot":57629,"createdBy":190,"lastUpdatedBy":190,"folders":57630,"rev":45748},1745613079290,"02e8e60c1eaa4dd182ac2f4d0794c98b","Bring Your Community Together: Apply to Host a Meetup at INBOUND 2025",{"lastPreviewUrl":57557,"kind":74,"hasLinks":13,"componentsUsed":57558},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbring-your-community-together-apply-to-host-a-meetup-at-inbound-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=02e8e60c1eaa4dd182ac2f4d0794c98b&builder.overrides.02e8e60c1eaa4dd182ac2f4d0794c98b=02e8e60c1eaa4dd182ac2f4d0794c98b&builder.options.locale=Default",{"Hubspot Form Embed":141},[57560],{"@type":103,"property":104,"operator":105,"value":57561},"\u002Fblog\u002Fbring-your-community-together-apply-to-host-a-meetup-at-inbound-2025",{"author":57563,"environment":42800,"description":57564,"category":48379,"title":57555,"imageAltText":57565,"tags":57566,"image":57567,"excerpt":57568,"datePublished":57569,"themeId":13,"blocks":57570,"url":57561,"state":57622},{"@type":72,"id":42805,"model":42806},"INBOUND 2025 Call for Meetups applications are open. Submit your proposal and bring your community together.","INBOUND Meetup",[43543],"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb7fce556e8da427fb880aed9b2f1c861","Get ready to lead the conversations that matter most. We’re calling on marketers, sales pros, customer success champions, and growth leaders to submit their bold ideas and fresh perspectives—our Call for Meetups is officially open!",1746072000000,[57571,57578,57584,57592,57599,57607,57613,57617],{"@type":118,"@version":119,"id":57572,"component":57573,"responsiveStyles":57576},"builder-8aa5971fdd074fdfb92bc38a5c857fda",{"name":42813,"options":57574},{"text":57575},"\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">2025 Call for Meetup applications have now closed (the deadline to submit was May 9, 11:59 PM ET). Stay tuned for the final list of INBOUND 2025 Meetups!\u003C\u002Fspan>\u003Cbr>\u003C\u002Fp>",{"large":57577},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":57579,"component":57580,"responsiveStyles":57582},"builder-ed679920c69e4596851bc8989d720cd7",{"name":42848,"options":57581},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":57583},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":57585,"component":57586,"responsiveStyles":57589},"builder-5ebf0d17a1da43e5b2cb5ebbe15474aa",{"name":42813,"options":57587},{"text":57588},"\u003Ch6>WHY HOST A MEETUP?\u003C\u002Fh6>\u003Cp>Meetups at INBOUND are where authentic connection meets intentional conversation. They’re designed to spark dialogue, build relationships, and create space for ideas that thrive outside of the traditional session format.\u003C\u002Fp>\u003Cp>As a host, you’ll be guiding a group of engaged peers through a shared interest, challenge, or passion. Think curated community circles around topics like go-to-market innovation, inclusive leadership, the future of AI, or the real-world nuances of scaling sustainably.\u003C\u002Fp>\u003Cp>Hosting a Meetup is your chance to elevate the conversations you care about and bring together the voices that need to be heard. Whether your goal is to build community, explore emerging trends, or simply foster meaningful professional connections, Meetups are where it all begins.\u003C\u002Fp>",{"large":57590,"small":57591},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57593,"component":57594,"responsiveStyles":57597},"builder-9565fa1624f546a992a934e2424efb8f",{"name":42848,"options":57595},{"image":57596,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa88fff8d1bda4e1da06fc2533b5257c7",{"large":57598},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":47688,"marginLeft":42819,"marginRight":42819,"marginBottom":43146},{"@type":118,"@version":119,"id":57600,"component":57601,"responsiveStyles":57604},"builder-752ffeee82a04283bd0cdf30fa03b436",{"name":42813,"options":57602},{"text":57603},"\u003Ch6>HOW TO APPLY\u003C\u002Fh6>\u003Cp>Think you’ve got an idea that’ll light up the INBOUND community? Here’s how to get started.\u003C\u002Fp>\u003Col>\u003Cli>Head to the \u003Ca href=\"https:\u002F\u002Fapply.inbound.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">application platform\u003C\u002Fa> and create an account.\u003C\u002Fli>\u003Cli>Fill out your submission.\u003C\u002Fli>\u003Cli>Hit submit before \u003Cstrong>May 9 at 11:59 PM ET\u003C\u002Fstrong>.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>We’re especially excited about Meetup topics that bring fresh voices, diverse perspectives, and emerging industry trends to the forefront.\u003C\u002Fp>\u003Cp>If there’s a conversation you want to lead, now’s the time to make it happen.\u003C\u002Fp>",{"large":57605,"small":57606},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57608,"component":57609,"responsiveStyles":57611},"builder-d08b1ee815344c19b541d6167eba485f",{"name":42848,"options":57610},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":57612},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":57614,"component":57615},"builder-a47aa2c0a0ff42a7a2aedb9cd6703131",{"name":42933,"options":57616},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":57618,"@type":118,"tagName":174,"properties":57619,"responsiveStyles":57620},"builder-pixel-7u5x33iiicw",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":57621},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":57623},{"path":66,"query":57624},{},{},1747265670424,1745842984931,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbring-your-community-together-apply-to-host-a-meetup-at-inbound-2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F374cba960e724af78fd332ed69fb310a",[],{"createdDate":57632,"id":57633,"name":57634,"modelId":42782,"published":100,"query":57635,"data":57638,"variations":57733,"startDate":57734,"lastUpdated":57735,"firstPublished":57736,"previewUrl":57737,"testRatio":141,"screenshot":57738,"createdBy":190,"lastUpdatedBy":189,"folders":57739,"meta":57740,"rev":45748},1745270146675,"bbb6a606aaeb4a39a12dde59df402871","Meet Our 2025 INBOUND Correspondents",[57636],{"@type":103,"property":104,"operator":105,"value":57637},"\u002Fblog\u002Fmeet-our-2025-inbound-correspondents",{"imageAltText":44299,"datePublished":57639,"author":57640,"tags":57641,"category":48379,"title":57634,"description":57642,"image":57643,"excerpt":57644,"environment":42800,"themeId":13,"blocks":57645,"url":57637,"state":57730},1746021600000,{"@type":72,"id":42805,"model":42806},[43543],"Meet the 2025 INBOUND correspondents who will be delivering exclusive insights, behind-the-scenes content, and real-time updates from San Francisco's Moscone Center in September.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fce1978eb1fd745d7a2eddc7064a9b511","We're excited to announce the creative forces who'll bring INBOUND 2025 to life across the digital landscape as we make our epic West Coast debut in San Francisco this September. These HubSpot Community Champions are your inside connection to the breakthrough moments, game-changing sessions, and unexpected insights that make this year’s INBOUND the event for growth leaders.",[57646,57654,57661,57669,57701,57707,57715,57721,57725],{"@type":118,"@version":119,"id":57647,"component":57648,"responsiveStyles":57651},"builder-7a1bf27f5fa6432aaedcefca02ac9082",{"name":42813,"options":57649,"isRSC":130},{"text":57650},"\u003Cp>We're excited to announce the creative forces who'll bring INBOUND 2025 to life across the digital landscape as we make our epic West Coast debut in San Francisco this September. These \u003Ca href=\"https:\u002F\u002Foffers.hubspot.com\u002Fcommunity-champions\">HubSpot Community Champions\u003C\u002Fa> are your inside connection to the breakthrough moments, game-changing sessions, and unexpected insights that make this year’s INBOUND the event for growth leaders.\u003C\u002Fp>",{"large":57652,"small":57653},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57655,"component":57656,"responsiveStyles":57659},"builder-19be0ec3fdc14903844478113c6ae99d",{"name":42813,"options":57657,"isRSC":130},{"text":57658},"\u003Ch6>YOUR INBOUND 2025 CORRESPONDENTS\u003C\u002Fh6>",{"large":57660},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":57662,"component":57663,"responsiveStyles":57667},"builder-3b6c0da855f14d1d9ad5585a313f37f0",{"name":42848,"options":57664,"isRSC":130},{"image":57665,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":54897,"lockAspectRatio":13,"height":54898,"width":42853,"altText":57666},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3ffee7a7fa6e4ab8ae6d1b4f566b2e44","Photo collage of INBOUND 2025 Correspondents",{"large":57668},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":57670,"component":57671},"builder-d8a57b31642741a68d512fd4ef12628a",{"name":42840,"options":57672,"isRSC":130},{"columns":57673,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[57674,57683,57692],{"blocks":57675},[57676],{"@type":118,"@version":119,"id":57677,"component":57678,"responsiveStyles":57681},"builder-3ad961c962dd4c0e905aa996039e9c79",{"name":42813,"options":57679,"isRSC":130},{"text":57680},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Faaronmazze\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Aaron Mazze\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falonah-gill\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Alonah Gill-Larbie\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Famypannu\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Amy Rose\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fanton-bujanowski\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Anton Bujanowski\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Farielnrdunn\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Ariel Dunn\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbrenner-natal\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Brenner Natal\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcaroline-hall-prettyman\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Caroline Prettyman\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcaseybhawkins\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Casey Hawkins\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fchris-carolan\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Chris Carolan\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fclairebouvier\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Claire Bouvier\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcolten-roderigue\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Colten Roderigue\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdguiloff\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">D'Ana Guiloff\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdanmoyle\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Dan Moyle\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmusedebbie\u002F\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"background-color: rgba(255, 255, 255, 0);\">Debbie Olusola Akintonde\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdenny-delima\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Denny De Lima\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdoug-davidoff-76396b1\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Doug Davidoff\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Felizheleva\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Eli Zheleva\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Felison-barbeta-comstock\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Elison Maclaud Barbeta-Comstock\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Felliottcarter\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Elliott Carter\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Feskucas\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Evaldas Skucas\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ffrankdevine\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Frank Devine\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgany-rodriguez\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Gany Rodriguez\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgaroaroian\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Garo Aroian\u003C\u002Fa>\u003C\u002Fp>",{"large":57682},{"position":154,"lineHeight":42818,"height":42819},{"blocks":57684},[57685],{"@type":118,"@version":119,"id":57686,"component":57687,"responsiveStyles":57690},"builder-3a814d5955a040b4bdbbb66e9a72f5b0",{"name":42813,"options":57688,"isRSC":130},{"text":57689},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgeorgebthomas\u002F\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">George B. Thomas\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgiselelempert\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Gisele Lempert Acosta\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgrantcarlile\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Grant Carlile\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fhannah-ajikawo\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Hannah Ajikawo\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fhannah-fisher-crm\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Hannah Fisher\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjames-w-byrne\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">James Byrne\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjeanellejames\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Jeanelle James\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ffosterjenn\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Jenn Foster\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjillian-streit\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Jillian Streit\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjonmartinco\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Jon Martin\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjonasdemets\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Jonas De Mets\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoshuacurcio\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Josh Curcio\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkarin-tamir\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Karin Tamir\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkcchano\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">KC Chan\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkellywilhelme\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Kelly Wilhelme\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fklemenhrovat\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Klemen Hrovat\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkolby-kloosterman\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Kolby Hanson\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fleslievenetz\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Leslie Venetz\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmandy-thompson-digital-reach\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Mandy Thompson\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdreigenannt\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Melinda Green\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fhumblemeshel\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Michelle Michael-Beze\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmichelle-molina-cap\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Michelle Molina\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmike-eastwood\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Mike Eastwood\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnenad-kostic\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Nenad Kostic\u003C\u002Fa>\u003C\u002Fp>",{"large":57691},{"position":154,"lineHeight":42818,"height":42819},{"blocks":57693},[57694],{"@type":118,"@version":119,"id":57695,"component":57696,"responsiveStyles":57699},"builder-e99de83b42d74a40a012d9572c80ed95",{"name":42813,"options":57697,"isRSC":130},{"text":57698},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnlafakis\u002F\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">Nico Lafakis\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnirmalgyanwali\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Nirmal Gyanwali\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fnizardarwazeh\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Nizar Darwazeh\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fomidiazcooper\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Omi Diaz-Cooper\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Foshdoucet\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Osh Doucet\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Frashidagoryawala\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Rashida Goryawala\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Freikow\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Reiko Wakamoto\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Frickey-payne\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Rickey Payne\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fromyfuchs\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Romy Fuchs\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fryanagunn\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Ryan Gunn\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Frob-jones-a9878bb1\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Rob Jones\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsamuel-st-amour\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Samuel St-Amour\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fselim-maalouf\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Selim Maalouf\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmeetshadab\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Shadab Khan\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fshubham-snigam\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Shubham Nigam\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fstjepangrcic\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Stjepan Grcic\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fthomas-krypas\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Thomas Krypas\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ftonyeades\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Tony Eades\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ftracespective\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Tracy Siri\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fneighbourhood-co\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Travis White\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ftrevordjones\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Trevor Jones\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fumakant-sharma\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Umakant Sharma\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fwilliamdavidson07\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Will Davidson\u003C\u002Fa>\u003C\u002Fp>",{"large":57700},{"position":154,"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":57702,"component":57703,"responsiveStyles":57705},"builder-7524c1d924d149c8ad05bb5a373b11d1",{"name":42848,"options":57704,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":57706},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":57708,"component":57709,"responsiveStyles":57712},"builder-df2e726cd95c4552aeb2c998ad9d794c",{"name":42813,"options":57710,"isRSC":130},{"text":57711},"\u003Ch6>WHAT TO EXPECT FROM OUR CORRESPONDENTS\u003C\u002Fh6>\u003Cp>Our Correspondents bring diverse backgrounds and expertise, allowing them to dive deep into the sessions, tech, and trends that matter most. Think of them as your personal guides to all things INBOUND—they'll deliver the kind of insights you can only get from being in the room.\u003C\u002Fp>\u003Cp>Get ready for:\u003C\u002Fp>\u003Cul>\u003Cli>In-depth and authentic analysis of the sessions everyone's talking about.\u003C\u002Fli>\u003Cli>Behind-the-scenes conversations with industry thought leaders\u003C\u002Fli>\u003Cli>First looks at HubSpot's latest product innovations.\u003C\u002Fli>\u003Cli>Real-time updates from all 11 dynamic INBOUND stages and spaces.\u003C\u002Fli>\u003Cli>Fresh perspectives on applying big ideas to your everyday challenges.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Come September, follow along with #INBOUND25Correspondent to stay in the loop across all platforms!\u003C\u002Fp>",{"large":57713,"small":57714},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":57716,"component":57717,"responsiveStyles":57719},"builder-c0f3faadd66745879419a190c305ba8e",{"name":42848,"options":57718,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":57720},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":57722,"component":57723},"builder-a4d6a66e4b844d7da478a87df9c84cd1",{"name":42933,"options":57724,"isRSC":130},{"headline":66,"subHead":50433,"embedScript":42936,"forceWhite":128},{"id":57726,"@type":118,"tagName":174,"properties":57727,"responsiveStyles":57728},"builder-pixel-8b7tskzlf66",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":57729},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":57731},{"path":66,"query":57732},{},{},1746021600476,1775591310418,1745419853047,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fmeet-our-2025-inbound-correspondents","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ffffc610198244c48913810a6c4b55f0c",[],{"lastPreviewUrl":57741,"kind":74,"componentsUsed":57742,"hasLinks":13,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fmeet-our-2025-inbound-correspondents?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=bbb6a606aaeb4a39a12dde59df402871&builder.overrides.bbb6a606aaeb4a39a12dde59df402871=bbb6a606aaeb4a39a12dde59df402871&builder.options.locale=Default",{"Hubspot Form Embed":141},{"createdDate":57744,"id":57745,"name":57746,"modelId":42782,"published":100,"meta":57747,"query":57749,"data":57752,"variations":57823,"lastUpdated":57824,"firstPublished":57825,"previewUrl":57826,"testRatio":141,"screenshot":57827,"createdBy":190,"lastUpdatedBy":190,"folders":57828,"rev":45748},1745336433610,"a38dd83c860e4e3094bf07659bb5618d","Strike Gold: The INBOUND 2025 Golden Gate Ticket Giveaway is On",{"hasLinks":13,"kind":74,"lastPreviewUrl":57748},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fstrike-gold-the-inbound-2025-golden-gate-ticket-giveaway-is-on?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=a38dd83c860e4e3094bf07659bb5618d&builder.overrides.a38dd83c860e4e3094bf07659bb5618d=a38dd83c860e4e3094bf07659bb5618d&builder.options.locale=Default",[57750],{"@type":103,"property":104,"operator":105,"value":57751},"\u002Fblog\u002Fstrike-gold-the-inbound-2025-golden-gate-ticket-giveaway-is-on",{"environment":42800,"tags":57753,"imageAltText":57754,"description":57755,"excerpt":57756,"category":48379,"themeId":13,"title":57746,"image":57757,"datePublished":57758,"author":57759,"blocks":57760,"url":57751,"state":57820},[54123],"Attendees at INBOUND","With INBOUND heading to San Francisco for the first time, we're celebrating with a Golden Gate Ticket Giveaway. From April 30th- June 30th, we're hiding 20 free General Admission tickets across our digital channels through unique promo codes for lucky winners to find!","INBOUND is heading west for the very first time, landing in San Francisco's iconic Moscone Center from September 3-5, 2025. And to celebrate this golden moment in INBOUND history, we're kicking off with something big:\n\nThe Golden Gate Ticket Giveaway\n\nWe're hiding 20 free General Admission tickets across our digital ecosystem—and you could be one of the lucky finders!","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc53bc1d60fef45aebc920b65e2cd7c91",1745985600000,{"@type":72,"id":42805,"model":42806},[57761,57769,57777,57785,57794,57802,57808,57815],{"@type":118,"@version":119,"id":57762,"component":57763,"responsiveStyles":57766},"builder-deb0e8d215aa42a5bdeb7aaacabf85bd",{"name":42813,"options":57764,"isRSC":130},{"text":57765},"\u003Cp>INBOUND is heading west for the very first time, landing in San Francisco's iconic Moscone Center from September 3-5, 2025. And to celebrate this golden moment in INBOUND history, we're kicking off with something big:\u003C\u002Fp>\u003Cp>\u003Cstrong>The Golden Gate Ticket Giveaway\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>We're hiding 20 free General Admission tickets across our digital ecosystem—and you could be one of the lucky finders!\u003C\u002Fp>",{"large":57767,"small":57768},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57770,"component":57771,"responsiveStyles":57774},"builder-8fec260acfe54b7ab12248e0d2722309",{"name":42813,"options":57772,"isRSC":130},{"text":57773},"\u003Ch6>WHAT'S A GOLDEN GATE TICKET?\u003C\u002Fh6>\u003Cp>It's your golden opportunity to experience all things INBOUND 2025. Each ticket grants you full General Admission access to the event, including keynotes, breakout sessions, networking opportunities, and more.\u003C\u002Fp>\u003Cp>We're giving away a total of 20 tickets, with 10 released each month from April 30 to June 30, 2025.\u003C\u002Fp>",{"large":57775,"small":57776},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57778,"component":57779,"responsiveStyles":57782},"builder-73cc8cc7b80f4c5e8e9ac8722e2d2b17",{"name":42813,"options":57780,"isRSC":130},{"text":57781},"\u003Ch6>HOW TO JOIN THE HUNT\u003C\u002Fh6>\u003Cp>We've stashed Golden Gate Tickets containing unique promo codes across our social channels and blog posts. Finding one of these codes unlocks your free ticket to INBOUND 2025.\u003C\u002Fp>\u003Cp>\u003Cstrong>Here's Where to Look\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Blog Posts: Five codes will be hidden within our published blog posts before each month's announcement.\u003C\u002Fli>\u003Cli>Social Media: Five codes will appear in new social posts throughout each month.\u003C\u002Fli>\u003Cli>Check this blog post at the beginning of each month for content clues for where to zero in on your search. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Finding and Redeeming Codes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>When you spot a promo code, you can redeem it on the \u003Ca href=\"https:\u002F\u002Finbound.com\u002Fregister?__hstc=216070601.86078f44262b1eb934904706ee1f1a4f.1746038929511.1746038929511.1746038929511.1&__hssc=216070601.1.1746038929511&__hsfp=33693536\" rel=\"noopener noreferrer\" target=\"_blank\">INBOUND registration page\u003C\u002Fa>. Remember, these codes work on a first-come, first-served basis—so act fast when you find one!\u003C\u002Fp>\u003Cp>\u003Cstrong>Eligibility\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Anyone who hasn't yet purchased a ticket to INBOUND 2025 is eligible to participate (aka no refunds will be eligible for this!).\u003C\u002Fli>\u003Cli>Already have a ticket? You can still redeem a Golden Gate Ticket if you find one and bring a colleague along to share the experience!\u003C\u002Fli>\u003Cli>Each unique promo code can only be redeemed once (if the code doesn't work upon entering it on the registration page, that means someone has already claimed it). \u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Official Rules\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>This giveaway offers promo codes for eligible participants, including customers, prospects, and partners, to receive one (1) INBOUND25 General Admission Pass. No purchase necessary. Promo codes will be hidden within our INBOUND channel content, and once found, participants may visit inbound.com\u002Fregister and purchase one (1) General Admission Pass at the current listed price (EST. $1,400), using the promo code at checkout to redeem the free ticket. The code will only be redeemable for one person - i.e., the first person who finds the code and uses it to register a ticket. One promo code will be available per person, which can be redeemed only once. These promo codes remain valid until either they are all claimed or the available tickets for the event are sold out, whichever occurs first. Tickets are transferable, in accordance with applicable INBOUND policy. Please note that these promo codes do not have an expiration date.\u003C\u002Fp>\u003Cp>Please note that if you redeem a promo code and receive a Golden Ticket after already purchasing a standard event ticket, the standard ticket purchase will then be non-refundable, and the standard INBOUND 2025 refund policy will not apply. HubSpot reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the offer (or portion thereof). HubSpot also reserves the right at its sole discretion to disqualify the entry of any individual. \u003C\u002Fp>",{"large":57783,"small":57784},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57786,"meta":57787,"component":57788,"responsiveStyles":57791},"builder-01df4941359a404c8b170bd3558b3b44",{"previousId":57778},{"name":42813,"options":57789,"isRSC":130},{"text":57790},"\u003Ch6>THIS MONTH'S CLUES\u003C\u002Fh6>\u003Cp>\u003Cstrong>INBOUND Blog: \u003C\u002Fstrong>already hidden and waiting for you to find. \u003Cstrong>UPDATE\u003C\u002Fstrong>: giveaway is closed.\u003C\u002Fp>\u003Cul>\u003Cli>INBOUND's fresh zones promise experiences anew, a hidden code lives in spaces designed just for you.\u003C\u002Fli>\u003Cli>Secret strategies push beyond “good enough” today, golden treasure sparkles where CMO insights play.\u003C\u002Fli>\u003Cli>Optimal performance flows from resilient leadership care, free entry beckons where executive insights share\u003C\u002Fli>\u003Cli>Record leads bloom from custom INBOUND strategy bright, your treasure hides where perfect planning takes flight.\u003C\u002Fli>\u003Cli>September's breakthrough content gets early reveal, find a golden code where session previews make it real.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>INBOUND Social Media: \u003C\u002Fstrong>Keep an eye out for these posts coming this month. \u003Cspan style=\"font-weight: 600; letter-spacing: 0.34px;\">UPDATE\u003C\u002Fspan>\u003Cspan style=\"font-weight: 300; letter-spacing: 0.34px;\">: giveaway is closed.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Finbound\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>LinkedIn\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> | \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Finbound\u002F?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Instagram\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> | \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002FINBOUND\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Facebook\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> | \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Finbound?lang=en\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Twitter\u002FX\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> | \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Fwww.tiktok.com\u002F@inbound\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>TikTok\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cul>\u003Cli>Hot takes spark the conversations that matter most, your golden prize shines where engagement loves to boast.\u003C\u002Fli>\u003Cli>Social launch secrets from the masters of the game, your golden key awaits where expert insights claim.\u003C\u002Fli>\u003Cli>Through five stages of prep, excitement starts to grow, your golden code awaits where preparation steals the show.\u003C\u002Fli>\u003Cli>When speakers face the ultimate primal challenge test, free admission hides where chaos meets its best\u003C\u002Fli>\u003Cli>Being a boss versus leader—wisdom from the creator scene, your ticket lurks where leadership truths convene.\u003C\u002Fli>\u003C\u002Ful>",{"large":57792,"small":57793},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57795,"component":57796,"responsiveStyles":57799},"builder-ca89d5c128a74030ab97ae88c1c3b0e2",{"name":42813,"options":57797,"isRSC":130},{"text":57798},"\u003Ch6>WHY INBOUND 2025 IS WORTH THE HUNT\u003C\u002Fh6>\u003Cp>INBOUND 2025 is set to be our most transformative event yet as we bring our boldest ideas and brightest minds to San Francisco (and you won't want to miss what's next). Whether you're looking to sharpen your strategy, build meaningful relationships, or get inspired by what's possible, INBOUND is the place to be.\u003C\u002Fp>\u003Cp>Don't miss your chance to be part of this historic moment. Start preparing for your treasure hunt now, and we'll see you in San Francisco!\u003C\u002Fp>",{"large":57800,"small":57801},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57803,"component":57804,"responsiveStyles":57806},"builder-5ad2f2fc2c2e43f2bda873fdab9a38eb",{"name":42848,"options":57805,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":57807},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":57809,"component":57810,"responsiveStyles":57813},"builder-49d1027d684c43efa46baa4df9686b31",{"name":42813,"options":57811,"isRSC":130},{"text":57812},"\u003Cp>\u003Cstrong>Conditions\u003C\u002Fstrong>: HubSpot reserves the right at its sole discretion to disqualify any individual. All federal, state and local taxes on prize and any expenses not specified herein are the responsibility of the winner. Should a dispute arise regarding the identity of the winner, HubSpot reserves the sole right to determine the eligible party. BY PARTICIPATING, PARTICIPANT WAIVES ALL RIGHTS TO BRING (AND COVENANTS NOT TO BRING) ANY CLAIM AGAINST HUBSPOT OR ANY OTHERS ASSOCIATED WITH THIS GIVEAWAY. PARTICIPANTS FURTHER AGREE TO RELEASE AND HOLD HARMLESS HUBSPOT FROM ANY AND ALL LIABILITY ARISING FROM THEIR PARTICIPATION, OR HUBSPOT’S USE OF ANY PARTICIPANT’S INFORMATION. Any disputes that may arise hereunder shall be governed in all respects by the laws of the Commonwealth of Massachusetts without regard to the conflicts of laws principles of any jurisdiction. Venue with respect to any such disputes shall be had in the state and federal courts of the Commonwealth of Massachusetts.\u003C\u002Fp>\u003Cp>PUBLICITY AND RELEASE: As a condition of participation, except where prohibited by law, each winner by accepting a prize grants to HubSpot all right, title and interest in, to publicize, broadcast, display and\u002For otherwise use, the winner’s name, city, state, and biographical material (collectively, “Licensed Rights”) in any media for advertising and publicity purposes, without additional review, compensation, or approval of the winner. If Winner does not attend the event, such prize will be forfeited. By participating, participants agree to be bound by the Official Rules and Hubspot’s discretion, which are final and binding in all respects.\u003C\u002Fp>\u003Cp>OFFICIAL RULES\u002FWINNERS LIST: For notification of the winners, send a self-addressed stamped envelope to: INBOUND Golden Ticket Giveaway Entries, c\u002Fo HubSpot, Inc., 25 First Street, Cambridge, MA 02141. Requests for winners' lists must be received within one month after June 30 2025.\u003C\u002Fp>\u003Cp>SPONSOR: HubSpot, Inc., 25 First Street, Cambridge, MA 02141.\u003C\u002Fp>",{"large":57814},{"lineHeight":42818,"height":42819},{"id":57816,"@type":118,"tagName":174,"properties":57817,"responsiveStyles":57818},"builder-pixel-smdpw57inwn",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":57819},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":57821},{"path":66,"query":57822},{},{},1756153442365,1745368306424,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fstrike-gold-the-inbound-2025-golden-gate-ticket-giveaway-is-on","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb5ea50aab7b94ba2a8a1ecbe51903736",[],{"createdDate":57830,"id":44529,"name":57831,"modelId":42782,"published":100,"query":57832,"data":57835,"variations":58051,"lastUpdated":58052,"firstPublished":58053,"previewUrl":58054,"testRatio":141,"screenshot":58055,"createdBy":190,"lastUpdatedBy":190,"folders":58056,"meta":58057,"rev":45748},1745245928034,"Picture Perfect: How CallRail's Custom Strategy Generated Record Leads at INBOUND",[57833],{"@type":103,"property":104,"operator":105,"value":57834},"\u002Fblog\u002Fpicture-perfect-how-callrails-custom-strategy-generated-record-leads-at-inbound",{"environment":42800,"author":57836,"description":57837,"imageAltText":57838,"themeId":13,"tags":57839,"excerpt":57840,"category":44514,"image":57841,"datePublished":57842,"title":57831,"blocks":57843,"url":57834,"state":58048},{"@type":72,"id":42805,"model":42806},"CallRail's interactive photo wall at INBOUND 2024 turned heads—and drove results. See how a bold, custom booth strategy paid off big.","CallRail's INBOUND 2024 activation ",[47622,44519,47623],"Branding at events is everywhere. Unforgettable brand experiences are rare. At INBOUND, the brands that stand out are the ones who think bigger and design for experience. That's exactly what CallRail did—turning their space into a collaborative photo moment that generated record-breaking results and strengthened their position in the HubSpot ecosystem.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc84ab8cf766042048743b69dc60ae30a",1745812800000,[57844,57853,57860,57885,57892,57901,57960,57967,57974,57999,58006,58014,58020,58028,58035,58043],{"@type":118,"@version":119,"id":56864,"meta":57845,"component":57847,"responsiveStyles":57850},{"previousId":57846},"builder-0bbcde63a91b454299ff95dbbd59ec34",{"name":42813,"options":57848,"isRSC":130},{"text":57849},"\u003Cp>\u003Cspan style=\"font-size: 17.008px;\">Branding at events is everywhere. Unforgettable brand experiences are rare. At INBOUND, the brands that stand out are the ones who think bigger and design for experience. That's exactly what \u003Ca href=\"https:\u002F\u002Fwww.callrail.com\u002Fpricing\u002Fhubspot?utm_campaign=RP--2022-08-08--Hubspot--ALL--ALL--AP--3617&utm_medium=strategicpartner&utm_source=hubspot&utm_content=partner-marketing&utm_term=inbound24_case_study\">CallRail\u003C\u002Fa> did—turning their space into a collaborative photo moment that generated record-breaking results and strengthened their position in the HubSpot ecosystem.\u003C\u002Fspan>\u003C\u002Fp>",{"large":57851,"small":57852},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":56873,"meta":57854,"component":57856,"responsiveStyles":57858},{"previousId":57855},"builder-47152c22424e480c80a1fdb313a04f84",{"name":42848,"options":57857,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":57859},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":56880,"meta":57861,"component":57863},{"previousId":57862},"builder-d18a89bb4df6411b89a8766fe87948a6",{"name":42840,"options":57864,"isRSC":130},{"columns":57865,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[57866,57876],{"blocks":57867},[57868],{"@type":118,"@version":119,"id":57869,"meta":57870,"component":57871,"responsiveStyles":57874},"builder-1f580d0cd59d4fea8dc6eb9a1e520d60",{"previousId":55567},{"name":42813,"options":57872,"isRSC":130},{"text":57873},"\u003Ch4>The Opportunity\u003C\u002Fh4>\u003Cp>For companies investing in event sponsorships, the struggle to stand out is real. CallRail had done events before. But they hadn't had the chance to fully own a space to create something immersive and uniquely them. \u003C\u002Fp>\u003Cp>\"At previous events CallRail never had the opportunity to fully customize a lounge space and truly showcase our brand. As a result, efforts to drive awareness and new customer acquisition fell flat,\" noted Jennifer Keepes, Partner Marketing Manager at CallRail.\u003C\u002Fp>\u003Cp>CallRail approached INBOUND 2024 with clear, strategic objectives:\u003C\u002Fp>\u003Cul>\u003Cli>Show up as a top HubSpot app partner\u003C\u002Fli>\u003Cli>Drive meaningful brand awareness within the HubSpot ecosystem\u003C\u002Fli>\u003Cli>Generate quality top-of-funnel leads\u003C\u002Fli>\u003Cli>Connect with existing customers and strategic prospects\u003C\u002Fli>\u003C\u002Ful>",{"large":57875},{"lineHeight":42818,"height":42819},{"blocks":57877},[57878],{"@type":118,"@version":119,"id":57879,"component":57880,"responsiveStyles":57883},"builder-4fe882fae897439bb757c7632e35fb50",{"name":42848,"options":57881,"isRSC":130},{"image":57882,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa49ba5d97bfe4d019978463f3c10451f",{"large":57884},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":52300},{"@type":118,"@version":119,"id":56905,"meta":57886,"component":57888,"responsiveStyles":57890},{"previousId":57887},"builder-6f6513435b9f455e81ee354b89fc5ae9",{"name":42848,"options":57889,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":57891},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":56912,"meta":57893,"component":57895,"responsiveStyles":57898},{"previousId":57894},"builder-194aaa01ae7c480fbcbe417e9c780919",{"name":42813,"options":57896,"isRSC":130},{"text":57897},"\u003Ch4>The Activation\u003C\u002Fh4>\u003Cp>The CallRail team didn't just want a conventional show floor footprint. They wanted a brand moment, so they built one. They anchored their lounge space around an interactive photo mosaic, inviting attendees to: \u003C\u002Fp>",{"large":57899,"small":57900},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":56921,"meta":57902,"component":57904,"responsiveStyles":57958},{"previousId":57903},"builder-388096450ffb4f36a8e45acdd3eb0cf0",{"name":42840,"options":57905,"isRSC":130},{"columns":57906,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[57907,57924,57941],{"blocks":57908},[57909,57917],{"@type":118,"@version":119,"id":57910,"component":57911,"responsiveStyles":57914},"builder-9291cd4b66fc4670ab2a4376e2467f10",{"name":42813,"options":57912,"isRSC":130},{"text":57913},"\u003Cp>\u003Cstrong>Snap a photo \u003C\u002Fstrong>and become part of a collaborative visual mosaic.\u003Cbr>\u003C\u002Fp>",{"large":57915,"small":57916},{"lineHeight":42818,"height":42819},{"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":57918,"component":57919,"responsiveStyles":57922},"builder-7928042282234cda8c454607418a845a",{"name":42848,"options":57920,"isRSC":130},{"image":57921,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6b4cc990015a4cabbcdbcd5311699c3d",{"large":57923},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":57925},[57926,57934],{"@type":118,"@version":119,"id":57927,"component":57928,"responsiveStyles":57931},"builder-8e77b9523dcb4b8d905a348e54425f32",{"name":42813,"options":57929,"isRSC":130},{"text":57930},"\u003Cp>\u003Cstrong>Return throughout the event\u003C\u002Fstrong> to see the larger image take shape.\u003C\u002Fp>",{"large":57932,"small":57933},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":57935,"component":57936,"responsiveStyles":57939},"builder-91ada494a21d4b37b037296b06add98f",{"name":42848,"options":57937,"isRSC":130},{"image":57938,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7789d0b176844213aab51b196a84f8a6",{"large":57940},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819},{"blocks":57942},[57943,57951],{"@type":118,"@version":119,"id":57944,"component":57945,"responsiveStyles":57948},"builder-b5aa0e12f2414901bf368b3bfa2f2130",{"name":42813,"options":57946,"isRSC":130},{"text":57947},"\u003Cp>\u003Cstrong>Pick up creative swag \u003C\u002Fstrong>and chat with the CallRail team. \u003C\u002Fp>",{"large":57949,"small":57950},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":57952,"component":57953,"responsiveStyles":57956},"builder-2c2fccabe0d341c5b85bc631fc27ce8f",{"name":42848,"options":57954,"isRSC":130},{"image":57955,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff50be45d4d3146188ac9242b83498d76",{"large":57957},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819},{"large":57959},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":56980,"component":57961,"responsiveStyles":57964},{"name":42813,"options":57962,"isRSC":130},{"text":57963},"\u003Cp>It was playful. It was personal. And it gave people a reason to return, post, and connect. Beyond being a visual draw, the mosaic created natural openings to talk about what CallRail does—and how their platform makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing campaigns.\u003C\u002Fp>",{"large":57965,"small":57966},{"lineHeight":42818,"height":42819,"marginTop":42858},{"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":56989,"meta":57968,"component":57970,"responsiveStyles":57972},{"previousId":57969},"builder-646c732523b2427483b81e3f1ba82f13",{"name":42848,"options":57971,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":57973},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":56996,"meta":57975,"component":57977},{"previousId":57976},"builder-5cfb6c8f1e804e7e81d0eb8937ef3922",{"name":42840,"options":57978,"isRSC":130},{"columns":57979,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[57980,57990],{"blocks":57981},[57982],{"@type":118,"@version":119,"id":57983,"meta":57984,"component":57985,"responsiveStyles":57988},"builder-3ec6ddf451494b3ea5738b144943c530",{"previousId":55690},{"name":42813,"options":57986,"isRSC":130},{"text":57987},"\u003Ch4>The Impact\u003C\u002Fh4>\u003Cp>CallRail's creativity delivered impressive results and redefined what a successful sponsorship experience could look like:\u003C\u002Fp>\u003Cp>\u003Cstrong>Lead Gen Wins\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>Approximately 1,000 qualified badge scans\u003C\u002Fli>\u003Cli>Over 1,200 participants in their photo wall activation\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Social + Brand Lift\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>36 posts across platforms driving significant brand visibility and their most engaged social campaign of 2024\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Community Engagement\u003C\u002Fstrong>:\u003C\u002Fp>\u003Cul>\u003Cli>120+ attendees at their happy hour event\u003C\u002Fli>\u003Cli>Meaningful conversations with existing customers and strategic prospects\u003C\u002Fli>\u003C\u002Ful>",{"large":57989},{"lineHeight":42818,"height":42819},{"blocks":57991},[57992],{"@type":118,"@version":119,"id":57993,"component":57994,"responsiveStyles":57997},"builder-8e8239d0bf9243ffbdeeae94c72c0f1f",{"name":42848,"options":57995,"isRSC":130},{"image":57996,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0860edc41264417e982e3dedcb7111ad",{"large":57998},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":43146,"marginTop":52300},{"@type":118,"@version":119,"id":57021,"meta":58000,"component":58002,"responsiveStyles":58004},{"previousId":58001},"builder-3e1331d4f0634705a3d4c42ea0691daa",{"name":42848,"options":58003,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":58005},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821,"marginTop":42821},{"@type":118,"@version":119,"id":57028,"meta":58007,"component":58009,"responsiveStyles":58012},{"previousId":58008},"builder-47732370985e42c79f246038c9c1b8ae",{"name":42813,"options":58010,"isRSC":130},{"text":58011},"\u003Ch4>The Value\u003C\u002Fh4>\u003Cp>What distinguishes INBOUND from other sponsorship opportunities isn't just attendee volume—it's audience quality and ecosystem alignment. For CallRail, this curated community made all the difference.\u003C\u002Fp>",{"large":58013},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":57036,"meta":58015,"component":58017},{"previousId":58016},"builder-9eb73774c4b84df99bd8ee9389f69de7",{"name":43431,"options":58018,"isRSC":130},{"quote":58019},"\"CallRail values the ability to show up at the conference and know we are meeting existing customers, target prospects who align with our ICP, agencies and partners who are all dedicated to supporting the HubSpot ecosystem and growing together.\" — Jennifer Keepes, Partner Marketing Manager at CallRail",{"@type":118,"@version":119,"id":57042,"meta":58021,"component":58023,"responsiveStyles":58026},{"previousId":58022},"builder-f50e524b593d46039044f43490223fc6",{"name":42813,"options":58024,"isRSC":130},{"text":58025},"\u003Cp>\u003Cspan style=\"text-align: inherit;\">Great event marketing starts with great audience alignment. By designing for connection, not just visibility, CallRail turned a blank canvas space into a destination for deepening relationships, strengthening their HubSpot positioning, and generating meaningful momentum post-event. \u003C\u002Fspan>\u003C\u002Fp>",{"large":58027},{"lineHeight":42818,"height":42819,"marginBottom":55738},{"@type":118,"@version":119,"id":57050,"meta":58029,"component":58031,"responsiveStyles":58033},{"previousId":58030},"builder-2a20caee0e8b413f98b1f88c56d73c79",{"name":42848,"options":58032,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":58034},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":57057,"meta":58036,"component":58038,"responsiveStyles":58041},{"previousId":58037},"builder-686c4709433b4ef1b0b4e5741abf3763",{"name":42933,"options":58039,"isRSC":130},{"headline":58040,"subHead":47766,"embedScript":44714,"anchorId":66,"forceWhite":128},"Ready to create your own UNBOUND moment?",{"large":58042},{"marginTop":43146,"marginRight":42819},{"id":58044,"@type":118,"tagName":174,"properties":58045,"responsiveStyles":58046},"builder-pixel-dzp3dth2psn",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":58047},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":58049},{"path":66,"query":58050},{},{},1775567157334,1745248925344,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fpicture-perfect-how-callrails-custom-strategy-generated-record-leads-at-inbound","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fab37297e96a14aeba9b6d1d4ef5650ea",[],{"lastPreviewUrl":58058,"originalContentId":44526,"winningTest":130,"kind":74,"hasLinks":13,"componentsUsed":58059,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fpicture-perfect-how-callrails-custom-strategy-generated-record-leads-at-inbound?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=c981afcbade0477dad6692b5286a4fe1&builder.overrides.c981afcbade0477dad6692b5286a4fe1=c981afcbade0477dad6692b5286a4fe1&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Quote":141},{"createdDate":58061,"id":56199,"name":58062,"modelId":42782,"published":100,"meta":58063,"query":58066,"data":58069,"variations":58461,"lastUpdated":58462,"firstPublished":58463,"previewUrl":58464,"testRatio":141,"screenshot":58465,"createdBy":190,"lastUpdatedBy":190,"folders":58466,"rev":45748},1744821115127,"INBOUND 2025 Session Catalog Drop: Early Access to September's Breakthrough Content",{"lastPreviewUrl":58064,"componentsUsed":58065,"hasLinks":13,"kind":74},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2025-session-catalog-drop-early-access-to-septembers-breakthrough-content?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=fd0b185358d14b83b4a1029127ed6b4a&builder.overrides.fd0b185358d14b83b4a1029127ed6b4a=fd0b185358d14b83b4a1029127ed6b4a&builder.options.locale=Default",{"Hubspot Form Embed":141},[58067],{"@type":103,"property":104,"operator":105,"value":58068},"\u002Fblog\u002Finbound-2025-session-catalog-drop-early-access-to-septembers-breakthrough-content",{"image":58070,"themeId":13,"category":48379,"excerpt":58071,"title":58062,"hide":13,"author":58072,"datePublished":58073,"relatedPosts":58074,"tags":58078,"description":58079,"environment":42800,"imageAltText":44299,"blocks":58080,"url":58068,"state":58458},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F900e7eab00ba43cda039021f9a131f18","The wait is over—your sneak peek into INBOUND 2025 starts now. We're dropping the first wave of sessions coming to San Francisco this September (with more sessions being added every day!) and giving you a glimpse into the breakthrough content heading to the Moscone Center!",{"@type":72,"id":42805,"model":42806},1745413200000,[58075,58077],{"post":58076},{"@type":72,"id":54943,"model":112},{},[54123],"The INBOUND 2025 Session Catalog is here. Get your first look at sessions built to deliver tactical, actionable insights for marketing, sales, and growth leaders.",[58081,58089,58097,58124,58130,58160,58168,58198,58204,58236,58243,58271,58279,58316,58322,58352,58359,58390,58397,58428,58435,58443,58449,58453],{"@type":118,"@version":119,"id":58082,"component":58083,"responsiveStyles":58086},"builder-4ea2461829bd4fe49369d47c3f8a25c2",{"name":42813,"options":58084,"isRSC":130},{"text":58085},"\u003Cp>The wait is over—your sneak peek into INBOUND 2025 starts now. We're dropping the first wave of sessions coming to San Francisco this September (with more sessions being added every day!) and giving you a glimpse into the breakthrough content heading to the Moscone Center!\u003C\u002Fp>\u003Cp>Get ready for hands-on frameworks, future-looking tactics, and conversations all designed to move the needle for your business and career. Whether you're leading a team, launching a product, or scaling a strategy, this is the content that will keep you ahead of the curve. \u003C\u002Fp>",{"large":58087,"small":58088},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58090,"component":58091,"responsiveStyles":58094},"builder-bfd6c4598ece44d8a699725c9eaefa1a",{"name":42813,"options":58092,"isRSC":130},{"text":58093},"\u003Ch6>RETURNING EXPERTS BRING EXCLUSIVE NEW CONTENT\u003C\u002Fh6>\u003Cp>We've assembled an all-star lineup of returning thought leaders, each bringing brand-new insights you won't find anywhere else. Here's a taste of what's coming:\u003C\u002Fp>",{"large":58095,"small":58096},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"marginBottom":43146},{"@type":118,"@version":119,"id":58098,"component":58099,"responsiveStyles":58122},"builder-c63fec214e92461ba946917fde17ac26",{"name":42840,"options":58100,"isRSC":130},{"columns":58101,"space":8182,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[58102,58112],{"blocks":58103},[58104],{"@type":118,"@version":119,"id":58105,"component":58106,"responsiveStyles":58109},"builder-d5b953a1858942fb8d070d5412e95b80",{"name":42848,"options":58107,"isRSC":130},{"image":58108,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F95c7b77c689a4f1b9477ce20bb1c9183",{"large":58110},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":58111,"marginLeft":42819,"marginRight":42819},"379px",{"blocks":58113},[58114],{"@type":118,"@version":119,"id":58115,"component":58116,"responsiveStyles":58119},"builder-f9981d708f984c5089900023c4ed6815",{"name":42813,"options":58117,"isRSC":130},{"text":58118},"\u003Cp>\u003Cstrong>🔎 \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fsessions\u002FrecMwY9IdHowQVfSn\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>ZERO-CLICK SEO CONVERSION STRATEGIES: AI AND GOOGLE SEARCH\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>As AI reshapes how users find answers, \u003Cstrong>Dale Bertrand\u003C\u002Fstrong> will share new ways to outsmart the algorithm. Learn how to build interactive tools and original content so valuable, AI can't summarize it.\u003C\u002Fp>",{"large":58120,"small":58121},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":42981},{"large":58123},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":58125,"component":58126,"responsiveStyles":58128},"builder-46e333ed8bb844649cb6cc57985df8aa",{"name":42848,"options":58127,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":58129},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":58131,"meta":58132,"component":58134,"responsiveStyles":58158},"builder-95b1520508d24ae9819ae6f1a75dd4b9",{"previousId":58133},"builder-838da5b0e1524e54b5560e802f17fbdb",{"name":42840,"options":58135,"isRSC":130},{"columns":58136,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[58137,58149],{"blocks":58138},[58139],{"@type":118,"@version":119,"id":58140,"meta":58141,"component":58143,"responsiveStyles":58146},"builder-adf314523cb14d4db6c4adfae51c0c85",{"previousId":58142},"builder-dc63db7507244785af403893d4deb7fe",{"name":42813,"options":58144,"isRSC":130},{"text":58145},"\u003Cp>\u003Cstrong>🧠 \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fsessions\u002FrecKpA9X4VdZXwO4c\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>9 COUNTERINTUITIVE TACTICS SMART MARKETERS CAN EXPLOIT\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cstrong>Nancy Harhut\u003C\u002Fstrong> challenges conventional wisdom with science-baked tactics that tap into how people \u003Cem>actually\u003C\u002Fem> make decisions. You'll explore real-world examples of brands that outperform competitors by strategically breaking standard best practices.\u003C\u002Fp>",{"large":58147,"small":58148},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"blocks":58150},[58151],{"@type":118,"@version":119,"id":58152,"component":58153,"responsiveStyles":58156},"builder-fd7a3c5462e043eeb012909c1470e1f4",{"name":42848,"options":58154,"isRSC":130},{"image":58155,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F50c051e93b90490ab77a2d9486b13e76",{"large":58157},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":58111,"marginLeft":42819,"marginRight":42819},{"large":58159},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":58161,"meta":58162,"component":58164,"responsiveStyles":58166},"builder-5fc5176efd684d87b5b9af4403f4dee9",{"previousId":58163},"builder-af4cd26c0de74a099d6f7d9e2ddb24e7",{"name":42848,"options":58165,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":58167},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":58169,"meta":58170,"component":58171,"responsiveStyles":58196},"builder-f48502f9b635439c8f4fdade42ab5085",{"previousId":58098},{"name":42840,"options":58172,"isRSC":130},{"columns":58173,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[58174,58184],{"blocks":58175},[58176],{"@type":118,"@version":119,"id":58177,"component":58178,"responsiveStyles":58181},"builder-7ebe39f1f6924773bb4d43f3dd479a62",{"name":42848,"options":58179,"isRSC":130},{"image":58180,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9b668fdfab1745c6b5a5ff8d5fd208c4",{"large":58182},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":58183,"marginLeft":42819,"marginRight":42819},"380px",{"blocks":58185},[58186],{"@type":118,"@version":119,"id":58187,"meta":58188,"component":58190,"responsiveStyles":58193},"builder-063d93ac38a84b0e94605d3ee45762cd",{"previousId":58189},"builder-7e0893c0bab2457895eb74b729f6a171",{"name":42813,"options":58191,"isRSC":130},{"text":58192},"\u003Cp>\u003Cstrong>🔥 \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fsessions\u002FrecBNwCkFSiEpsfHw\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>TEARDOWN LIVE! DATA PITFALLS, FIXES, AND HIDDEN GEMS\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Jay Schwedelson\u003C\u002Fstrong> and \u003Cstrong>Brian Minick\u003C\u002Fstrong> go live with real attendee data—surfacing missed opportunities, fixing common errors, and turning abstract data pain points into fast, actionable wins.  \u003C\u002Fp>",{"large":58194,"small":58195},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"large":58197},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":58163,"meta":58199,"component":58200,"responsiveStyles":58202},{"previousId":58125},{"name":42848,"options":58201,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":58203},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":58205,"meta":58206,"component":58208,"responsiveStyles":58234},"builder-fd7b15a8d9fa42a39bae78051cb2b34c",{"previousId":58207},"builder-93a168503346498d940d0cfd5cd83f66",{"name":42840,"options":58209,"isRSC":130},{"columns":58210,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[58211,58224],{"blocks":58212},[58213],{"@type":118,"@version":119,"id":58214,"meta":58215,"component":58217,"responsiveStyles":58220},"builder-7660a575475843369f0a72b0c14f40e8",{"previousId":58216},"builder-902883b819ae4cc1be0b0a5eb6151a02",{"name":42813,"options":58218,"isRSC":130},{"text":58219},"\u003Cp>\u003Cstrong>🤖 \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fsessions\u002FrecQPGRomq5k3lvfl\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>THE CREATIVE'S GUIDE TO AI: THRIVING IN THE AGE OF AGENTS\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Drawing from firsthand experience building Agent.ai, \u003Cstrong>Beth Dunn\u003C\u002Fstrong> shares a practical roadmap for creatives navigating the AI era. Learn how to lead with your human edge while using AI to scale your impact. \u003C\u002Fp>",{"large":58221,"small":58223},{"position":154,"lineHeight":42818,"height":42819,"marginLeft":58222},"4px",{"marginTop":42821,"marginBottom":43146},{"blocks":58225},[58226],{"@type":118,"@version":119,"id":58227,"component":58228,"responsiveStyles":58231},"builder-46ffa86e14814214a09a496da04c99eb",{"name":42848,"options":58229,"isRSC":130},{"image":58230,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd10907f0f89643eda4091ea43c08b5a9",{"large":58232},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":58233,"marginLeft":42819,"marginRight":42819},"381px",{"large":58235},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":58237,"meta":58238,"component":58239,"responsiveStyles":58241},"builder-2b6dc0e846eb4d3ba9fd0677ff6f6aa5",{"previousId":58161},{"name":42848,"options":58240,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":58242},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":58133,"meta":58244,"component":58245,"responsiveStyles":58269},{"previousId":58169},{"name":42840,"options":58246,"isRSC":130},{"columns":58247,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[58248,58257],{"blocks":58249},[58250],{"@type":118,"@version":119,"id":58251,"component":58252,"responsiveStyles":58255},"builder-9ee52f8813c04d45a5503de8d24ab49c",{"name":42848,"options":58253,"isRSC":130},{"image":58254,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F531c7667f82347119dad1318d1d246f7",{"large":58256},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":58183,"marginLeft":42819,"marginRight":42819},{"blocks":58258},[58259],{"@type":118,"@version":119,"id":58260,"meta":58261,"component":58263,"responsiveStyles":58266},"builder-3240bbd4df2e46e9abbf9a03bb8505f0",{"previousId":58262},"builder-dc304e9d81814663af2549aaa5b5af34",{"name":42813,"options":58264,"isRSC":130},{"text":58265},"\u003Cp>⚙️\u003Cstrong> \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fsessions\u002FreckxC2Ra9K7vOs1F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>HUBSPOT ADMIN PRO TIPS: HIDDEN GEMS AND ADVANCED TECHNIQUES\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cstrong>Kyle Jepson\u003C\u002Fstrong> pulls back the curtain on advanced tools and pro-level tricks even HubSpot veterans often overlook. Walk away with troubleshooting tips that will transform your HubSpot instance from \"fine\" to fully optimized.\u003C\u002Fp>",{"large":58267,"small":58268},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"large":58270},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":58272,"meta":58273,"component":58275,"responsiveStyles":58277},"builder-14db8b43b96d4229b01544a97dc7e1c4",{"previousId":58274},"builder-76070733745543eea339c51cd4251875",{"name":42848,"options":58276,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":58278},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":58280,"meta":58281,"component":58282,"responsiveStyles":58314},"builder-bddada3e8f6e4037a8ed40cfcbf5e57a",{"previousId":58131},{"name":42840,"options":58283,"isRSC":130},{"columns":58284,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[58285,58297],{"blocks":58286},[58287],{"@type":118,"@version":119,"id":58288,"meta":58289,"component":58291,"responsiveStyles":58294},"builder-056a925d60694551b187b2cb6167f9c0",{"previousId":58290},"builder-d7944a0cd7e5445fb83e24037e5d0f77",{"name":42813,"options":58292,"isRSC":130},{"text":58293},"\u003Cp>\u003Cstrong>🚀 \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fsessions\u002FrecmUdDMsKJ7dSAvA\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>GTM GROWTH DECODED: 100 COMPANIES, 3 STAGES, 1 SYSTEM\u003C\u002Fstrong>\u003C\u002Fa> \u003C\u002Fp>\u003Cp>\u003Cstrong>Sangram Vajre\u003C\u002Fstrong> distills insights from 100+ high-performing organizations into a single, implementable framework. You'll walk away with a customized GTM Operating System tailored to your specific business challenges.\u003C\u002Fp>",{"large":58295,"small":58296},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"blocks":58298},[58299],{"@type":118,"@version":119,"id":58300,"component":58301,"children":58304,"responsiveStyles":58312},"builder-5754b411101b4cf5a69246671aca12c4",{"name":42848,"options":58302,"isRSC":130},{"image":58303,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F575563a96b1644369d3bce2e974f8e14",[58305],{"@type":118,"@version":119,"id":58306,"component":58307,"responsiveStyles":58310},"builder-5e866230c23f4309aad3d35dbea8cd58",{"name":42848,"options":58308,"isRSC":130},{"image":58309,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3f632c6e5640408691345923c18b4871",{"large":58311},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":58233,"marginLeft":42819,"marginRight":42819},{"large":58313},{"position":154,"width":42856,"minHeight":53384,"minWidth":42821,"overflow":182,"maxWidth":58233,"marginLeft":42819,"marginRight":42819},{"large":58315},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":58274,"meta":58317,"component":58318,"responsiveStyles":58320},{"previousId":58237},{"name":42848,"options":58319,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":58321},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":58207,"meta":58323,"component":58324,"responsiveStyles":58350},{"previousId":58280},{"name":42840,"options":58325,"isRSC":130},{"columns":58326,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[58327,58338],{"blocks":58328},[58329],{"@type":118,"@version":119,"id":58330,"meta":58331,"component":58333,"responsiveStyles":58336},"builder-ea772c14ce9747ed9f46f58a72a66524",{"previousId":58332},"builder-40b1292fd9644617a0bbf751cfea66fe",{"name":42848,"options":58334,"isRSC":130},{"image":58335,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F16347c0ba83c4d14a905d27c17fda625",{"large":58337},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":58233,"marginLeft":42819,"marginRight":42819},{"blocks":58339},[58340],{"@type":118,"@version":119,"id":58341,"meta":58342,"component":58344,"responsiveStyles":58347},"builder-678597d18ac34b49837ce07563007b4e",{"previousId":58343},"builder-011945b8c74e42b5989777019d9ef983",{"name":42813,"options":58345,"isRSC":130},{"text":58346},"\u003Cp>\u003Cstrong>📈 \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fsessions\u002Frec505UARDKP8HRPg\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>FOUNDER LED SALES - BEST PRACTICES TO FIND AND CONVERT PAYING CUSTOMERS\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Carole Mahoney\u003C\u002Fstrong> and Harvard Business School's elite sales coaching team reveal how founders can sell with confidence. Build a rock-solid pipeline, lead high-converting conversations, and position your offer in a way that drives action. \u003C\u002Fp>",{"large":58348,"small":58349},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":43146,"marginTop":42821},{"large":58351},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":58353,"meta":58354,"component":58355,"responsiveStyles":58357},"builder-db20aa3254c64e8883389b4c8d8919c1",{"previousId":58272},{"name":42848,"options":58356,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":58358},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":58360,"meta":58361,"component":58362,"responsiveStyles":58388},"builder-cabbcf9f20944156a6a657ec6c468466",{"previousId":58205},{"name":42840,"options":58363,"isRSC":130},{"columns":58364,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[58365,58377],{"blocks":58366},[58367],{"@type":118,"@version":119,"id":58368,"meta":58369,"component":58371,"responsiveStyles":58374},"builder-d7c9fc4f905b4d9b8cde1a1bfe52cfff",{"previousId":58370},"builder-2a3785ac6c74473e9b387aee610c7f5d",{"name":42813,"options":58372,"isRSC":130},{"text":58373},"\u003Cp>\u003Cstrong>📣 \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fsessions\u002Frecm2Agnazw5UElvc\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>DEBATE: WHY FOUNDER-LED BRANDS FALTER\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Ashley Faus \u003C\u002Fstrong>moderates a provocative, multi-perspective debate on a hot topic: when does founder visibility stop helping and start hurting? Hear bold takes and ideas that could reshape your entire go-to-market strategy.\u003C\u002Fp>",{"large":58375,"small":58376},{"position":154,"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"blocks":58378},[58379],{"@type":118,"@version":119,"id":58380,"meta":58381,"component":58383,"responsiveStyles":58386},"builder-eb41c75e4e1d48a286d10b556c5329e1",{"previousId":58382},"builder-f53ba25df2024b9f8ae2665ac0a298e7",{"name":42848,"options":58384,"isRSC":130},{"image":58385,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F96fc0449efae4a488aa5fef85926d57f",{"large":58387},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":58233,"marginLeft":42819,"marginRight":42819},{"large":58389},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":58391,"meta":58392,"component":58393,"responsiveStyles":58395},"builder-9da818745b23428b884067c3509de7d3",{"previousId":58353},{"name":42848,"options":58394,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":58396},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":58398,"meta":58399,"component":58400,"responsiveStyles":58426},"builder-d1e300e287154caca425326120294848",{"previousId":58360},{"name":42840,"options":58401,"isRSC":130},{"columns":58402,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[58403,58414],{"blocks":58404},[58405],{"@type":118,"@version":119,"id":58406,"meta":58407,"component":58409,"responsiveStyles":58412},"builder-1b0e6af259204fc8822406e46bd4f94c",{"previousId":58408},"builder-24477b203fc0431fa2b92237e3bf0315",{"name":42848,"options":58410,"isRSC":130},{"image":58411,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F3d13f3f455004113bdff4e349ff97251",{"large":58413},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":58233,"marginLeft":42819,"marginRight":42819},{"blocks":58415},[58416],{"@type":118,"@version":119,"id":58417,"meta":58418,"component":58420,"responsiveStyles":58423},"builder-a7d4e883a44e4b97986b7a30d8501be7",{"previousId":58419},"builder-e820cf54b41a4cbc8464ccb2de854ccd",{"name":42813,"options":58421,"isRSC":130},{"text":58422},"\u003Cp>\u003Cstrong>🦸 \u003C\u002Fstrong>\u003Ca href=\"https:\u002F\u002Finbound.com\u002Fsessions\u002Frec0hNHOE0Gon1cKT\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>THE SECRET TO SUPERHUMAN-CENTRIC MARKETING THAT CONVERTS\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Most marketing feels automated and soulless. In his high-energy, no-BS session, \u003Cstrong>George B. Thomas\u003C\u002Fstrong> will flip the script with the Superhuman Marketing Framework—a blueprint for building real human connection, trust, and results that actually convert.\u003C\u002Fp>",{"large":58424,"small":58425},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":43146,"marginTop":42821},{"large":58427},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":58429,"meta":58430,"component":58431,"responsiveStyles":58433},"builder-f2680c490e784690abdcead811a859ae",{"previousId":58391},{"name":42848,"options":58432,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":58434},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42858,"marginBottom":42858},{"@type":118,"@version":119,"id":58436,"component":58437,"responsiveStyles":58440},"builder-9834c53f3afd4739b896fcd57100755f",{"name":42813,"options":58438,"isRSC":130},{"text":58439},"\u003Cdiv>.... and that's just the beginning. The full agenda drops in June, but now's your chance to get early access to what's next in marketing, sales, AI, and business strategy. Check out the session catalog and we''ll see you in San Francisco.\u003C\u002Fdiv>",{"large":58441,"small":58442},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":58444,"component":58445,"responsiveStyles":58447},"builder-eac562ab336f465d9c3b429977620e9c",{"name":42848,"options":58446,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":58448},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":58450,"component":58451},"builder-2b2f81a3eb604ccc95f82a0bfd8e37f6",{"name":42933,"options":58452,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":58454,"@type":118,"tagName":174,"properties":58455,"responsiveStyles":58456},"builder-pixel-avfajauv497",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":58457},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":58459},{"path":66,"query":58460},{},{},1756386739188,1744829065008,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2025-session-catalog-drop-early-access-to-septembers-breakthrough-content","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Faa1316f1e31a4ea1a9b365743a7ba48e",[],{"createdDate":58468,"id":58469,"name":58470,"modelId":42782,"published":100,"query":58471,"data":58474,"variations":58578,"lastUpdated":58579,"firstPublished":58580,"previewUrl":58581,"testRatio":141,"screenshot":58582,"createdBy":190,"lastUpdatedBy":189,"folders":58583,"meta":58584,"rev":45748},1745932861496,"dc48fbd4a0ab451eaf9ca0095c411b7c","Unlocking Optimal Performance: Leadership and Resilience Lessons from AG1’s Kat Cole",[58472],{"@type":103,"property":104,"operator":105,"value":58473},"\u002Fblog\u002Funlocking-optimal-performance-leadership-and-resilience-lessons-from-ag1-s-kat-cole",{"excerpt":58475,"category":48379,"datePublished":58476,"imageAltText":58477,"description":58478,"environment":42800,"image":58479,"themeId":13,"author":58480,"title":58470,"tags":58481,"blocks":58482,"url":58473,"state":58575},"At INBOUND 2024, AG1 CEO Kat Cole joined Women's Health Editor-in-Chief Liz Plosser for a powerful conversation on leadership, resilience, and the future of health and wellness. Sharing hard-won insights from her one-of-a-kind career journey, Cole offered a roadmap for aligning personal values with professional success and why true performance optimization starts from within.",1744603200000,"Kat Cole at INBOUND 2024","Discover leadership and resilience insights from AG1 CEO Kat Cole’s journey. Learn how authenticity, empathy, and innovation drive performance.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F647406c45ac94dd6b3d22b6dcd8c2c13",{"@type":72,"id":42805,"model":42806},[50996,43826],[58483,58491,58499,58506,58511,58519,58526,58531,58539,58546,58553,58560,58566,58570],{"@type":118,"@version":119,"id":58484,"component":58485,"responsiveStyles":58488},"builder-99b0638891b24c17a632b060ad2af32a",{"name":42813,"options":58486,"isRSC":130},{"text":58487},"\u003Cp>At INBOUND 2024, \u003Ca href=\"https:\u002F\u002Fdrinkag1.com\u002F\" target=\"_blank\">AG1\u003C\u002Fa> CEO \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkatcole\">Kat Cole\u003C\u002Fa> joined Women's Health Editor-in-Chief Liz Plosser for a powerful conversation on leadership, resilience, and the future of health and wellness. Sharing hard-won insights from her one-of-a-kind career journey, Cole offered a roadmap for aligning personal values with professional success and why true performance optimization starts from within.\u003C\u002Fp>",{"large":58489,"small":58490},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58492,"component":58493,"responsiveStyles":58496},"builder-992862c512414ebc966f6c9125658081",{"name":42813,"options":58494,"isRSC":130},{"text":58495},"\u003Ch6>THE POWER OF AN AUTHENTIC JOURNEY\u003C\u002Fh6>\u003Cp>Kat Cole's path from Hooters waitress to global health CEO might seem unconventional, but for her, every step was rooted in resilience and authenticity. Starting work at 15, opening international franchises at 18, and leading major brands like Cinnabon and Focus Brands by her early 30s, Cole built a career by embracing challenges head-on.\u003C\u002Fp>\u003Cp>\"I started being a host at Hooters at 17, then a waitress at Hooters at 18,\" Cole shared. \"By the time I was 30, I had run all of these industries, led global enterprise and expansion.\"\u003C\u002Fp>\u003Cp>Personal experiences ultimately guided her next chapter: navigating her mother's cancer diagnosis, her own pregnancy, and a deep dive into nutrition led her to AG1—first as a customer, now as its CEO. Cole's journey reminds us: aligning your career with your personal mission can unlock your true leadership potential.\u003C\u002Fp>",{"large":58497,"small":58498},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58500,"component":58501,"responsiveStyles":58504},"builder-adc7b6b781d446fab820d787b27b46b5",{"name":42813,"options":58502,"isRSC":130},{"text":58503},"\u003Ch6>STRENGTH ISN'T BUILD IN COMFORT ZONES\u003C\u002Fh6>\u003Cp>When asked about strength, Cole reflected on a pivotal moment during the early days of the pandemic: running a business that was being \"decimated\" while her infant daughter battled a severe respiratory illness. In the hospital, facing immense uncertainty, she thought, \"I'm glad it's me.\"\u003C\u002Fp>",{"large":58505},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":58507,"component":58508},"builder-a29e87cd836843179229df5f11325eeb",{"name":43431,"options":58509,"isRSC":130},{"quote":58510},"\"Strength is that place we find in a moment when we are required to be our best selves.\"",{"@type":118,"@version":119,"id":58512,"component":58513,"responsiveStyles":58516},"builder-b53848bcd7464888b4d7780110e29658",{"name":42813,"options":58514,"isRSC":130},{"text":58515},"\u003Cp>For Cole, strength is not just physical, but the mental and emotional fortitude to face challenges head-on. Strength, she explained, comes not from avoiding hardship, but from stepping up when it matters most. For leaders and individuals alike, the lesson is clear: resilience is a muscle built in moments of adversity.\u003C\u002Fp>",{"large":58517,"small":58518},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58520,"component":58521,"responsiveStyles":58524},"builder-4ccb9b3fa9354073a1b42749d46b0e17",{"name":42813,"options":58522,"isRSC":130},{"text":58523},"\u003Ch6>EMPATHETIC LEADERSHIP: A SUPERPOWER (WITH LIMITS)\u003C\u002Fh6>\u003Cp>Cole credits much of her success to practicing deep empathy—starting with seeing situations from others' perspectives, whether customers, employees, or family. \"The only way to drive change is to first start with what is the view from where they sit. It doesn't mean I have to agree. It doesn't mean it's right at a macro level. It means I must understand that that is the view from where they sit\" she said.\u003C\u002Fp>\u003Cp>Yet she also warned of empathy's \"dark side\": absorbing too much of others' pain can cloud judgment. \"I can't be the leader or the mom or the wife I need to be if I'm taking in everyone's pain, I'm taking in everyone's perspective. I have to be able to take it, hold it, understand it, and then maintain my responsibility and my self-love and keep my cup with enough room so I can be there for other people.\" Cole shared.\u003C\u002Fp>\u003Cp>Effective leaders balance compassion with clear-eyed decision-making, setting healthy boundaries while staying connected.\u003C\u002Fp>",{"large":58525},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":58527,"component":58528},"builder-5cbd2124d96c4e289e4dc93040a26a2c",{"name":43030,"options":58529,"isRSC":130},{"code":58530,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      .video-container {\n        position: relative;\n        width: 100%;\n        max-width: 800x;\n        margin: 0 auto;\n        overflow: hidden;\n        display: flex;\n        justify-content: center;\n        align-items: center;\n      }\n\n      .video-container::before {\n        content: \"\";\n        display: block;\n        padding-top: 100%;\n      }\n\n      .video-container video {\n        position: absolute;\n        width: 40%;\n        height: 80%;\n        object-fit: contain;\n        background-color: #000; \u002F* This helps make the poster image look better *\u002F\n      }\n\n      \u002F* Ensure controls stay within bounds *\u002F\n      video::-webkit-media-controls-panel {\n        box-sizing: border-box;\n        width: 100%;\n        bottom: 0;\n      }\n\n      video::-webkit-media-controls-enclosure {\n        overflow: hidden;\n      }\n\n      \u002F* Style for the poster image *\u002F\n      video[poster] {\n        object-fit: contain;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FScreenshot%202025-04-29%20at%208.00.18%20PM.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN24SessionCutdown-Kat%20Cole-The%20Secret%20to%20Optimizing%20Performance-Video%202-Why%20understanding%20others%20viewpoints%20is%20the%20foundation%20of%20transformative%20leadership-9x16-Text%20Overlay%20Intro.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"@type":118,"@version":119,"id":58532,"component":58533,"responsiveStyles":58536},"builder-9576e7e407ed4ca18e4e2f7f7f499319",{"name":42813,"options":58534,"isRSC":130},{"text":58535},"\u003Ch6>INNOVATING BEYOND THE PRODUCT: SETTING NEW STANDARDS IN HEALTH\u003C\u002Fh6>\u003Cp>In the crowded health and wellness market, Cole shared how AG1 stands apart. Rather than multiplying SKUs, AG1 focuses on doing one thing exceptionally well, and backing it up with rigorous research, quality controls, and new business models.\u003C\u002Fp>\u003Cp>\"Innovation is not just additional products which we will have... Innovation also comes in the area of research, quality, and safety,\" Cole emphasized.\u003C\u002Fp>\u003Cp>From investing millions in human clinical studies to implementing security measures like holograms to fight counterfeits, AG1's approach shows that true innovation isn't just more products, but raising the bar across the entire industry.\u003C\u002Fp>",{"large":58537,"small":58538},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58540,"component":58541,"responsiveStyles":58544},"builder-8b4d1cd36981431d98343c919a04b7e6",{"name":42813,"options":58542,"isRSC":130},{"text":58543},"\u003Ch6>PUTTING YOUR MONEY WHERE YOUR MISSION IS\u003C\u002Fh6>\u003Cp>Both Cole and Plosser shared insights on how they're investing resources to strengthen customer relationships, even when it means sacrificing short-term growth. For AG1, this means commissioning expensive human trials that can take years to complete, while for Women's Health, it's about redirecting efforts toward deeper coverage of women in sports.\u003C\u002Fp>\u003Cp>\"It's scary honestly when you're so focused on deepening the relationship and the loyalty and engagement with the reader, you also have to give up some scale to do that because it takes time and investment,\" Plosser noted.\u003C\u002Fp>\u003Cp>Cole agreed: \"Big time. You could be using those dollars and resources for something else.\"\u003C\u002Fp>\u003Cp>Building authentic brand loyalty often requires making bold investments that prioritize long-term relationships over immediate returns.\u003C\u002Fp>",{"large":58545},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":58547,"component":58548,"responsiveStyles":58551},"builder-366a060b405b43da8e61e85cd52e4557",{"name":42848,"options":58549,"isRSC":130},{"image":58550,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fcc347036eaa1494786ab5f1ebb9f27c9",{"large":58552},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":58554,"component":58555,"responsiveStyles":58558},"builder-0462d72e5fa849efa2de0de35c1fa9b8",{"name":42813,"options":58556,"isRSC":130},{"text":58557},"\u003Ch6>TAKEAWAYS FOR BUSINESS AND LIFE\u003C\u002Fh6>\u003Cp>Kat Cole's story offers powerful lessons for anyone looking to grow as a leader, entrepreneur, or individual:\u003C\u002Fp>\u003Col>\u003Cli>Align your career with your personal mission.\u003C\u002Fli>\u003Cli>Embrace challenges as opportunities to build resilience.\u003C\u002Fli>\u003Cli>Lead with empathy, but protect your own energy.\u003C\u002Fli>\u003Cli>Innovate by raising industry standards, not just expanding product lines.\u003C\u002Fli>\u003Cli>Invest in trust and loyalty, even when the returns aren't immediate.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Ultimately, Cole reminds us that performance optimization is about purpose, resilience, and the everyday choices that move you closer to your mission.\u003C\u002Fp>\u003Cp>Watch Kat Cole's full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=fCieGS8E5hI\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>. \u003C\u002Fp>",{"large":58559},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":58561,"component":58562,"responsiveStyles":58564},"builder-8693048b628343fdb10ac4a734bc0955",{"name":42848,"options":58563,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":58565},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":58567,"component":58568},"builder-59d712d7385946a79ffe17080db12f6d",{"name":42933,"options":58569,"isRSC":130},{"headline":66,"subHead":51104,"embedScript":42936,"forceWhite":128},{"id":58571,"@type":118,"tagName":174,"properties":58572,"responsiveStyles":58573},"builder-pixel-cia02rhohx5",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":58574},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":58576},{"path":66,"query":58577},{},{},1775160847695,1745972234611,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Funlocking-optimal-performance-leadership-and-resilience-lessons-from-ag1-s-kat-cole","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F00d9fbb7a43c4e91897be54b3c6121f1",[],{"kind":74,"hasLinks":13,"lastPreviewUrl":58585,"componentsUsed":58586,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Funlocking-optimal-performance-leadership-and-resilience-lessons-from-ag1-s-kat-cole?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=dc48fbd4a0ab451eaf9ca0095c411b7c&builder.overrides.dc48fbd4a0ab451eaf9ca0095c411b7c=dc48fbd4a0ab451eaf9ca0095c411b7c&builder.options.locale=Default",{"Blog Quote":141,"Hubspot Form Embed":141},{"createdDate":58588,"id":58589,"name":58590,"modelId":42782,"published":100,"meta":58591,"query":58594,"data":58597,"variations":58696,"lastUpdated":58697,"firstPublished":58698,"previewUrl":58699,"testRatio":141,"screenshot":58700,"createdBy":190,"lastUpdatedBy":190,"folders":58701,"rev":45748},1744661170086,"ae3c63226d194cc5ac09665e117c0c38","The Missing Piece in Your Product-Led Growth Strategy? Unified Data. ",{"lastPreviewUrl":58592,"componentsUsed":58593,"kind":74,"hasLinks":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-missing-piece-in-your-product-led-growth-strategy-unified-data?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=ae3c63226d194cc5ac09665e117c0c38&builder.overrides.ae3c63226d194cc5ac09665e117c0c38=ae3c63226d194cc5ac09665e117c0c38&builder.options.locale=Default",{"Blog Quote":141,"Hubspot Form Embed":141},[58595],{"@type":103,"property":104,"operator":105,"value":58596},"\u002Fblog\u002Fthe-missing-piece-in-your-product-led-growth-strategy-unified-data",{"themeId":13,"datePublished":58598,"environment":42800,"author":58599,"category":48379,"image":58600,"title":58590,"excerpt":58601,"description":58602,"tags":58603,"blocks":58605,"url":58596,"state":58693},1743998400000,{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff492f23bd7ee4d1cbece6b1c99196422","What if your best growth strategy isn't a new channel or campaign, but simply connecting the dots you already have? In a special INBOUND 2024 session moderated by Karen Ng, Francois Ajenstat (former CPO of Tableau) and Andy Pitre (HubSpot) shared their thoughts on one of the most pressing challenges for growth-focused companies: how to unify customer data across marketing, sales, and product to drive sustainable revenue growth.\n\nThey offered practical insights on leveraging unified data and product-led growth strategies that any business can implement—regardless of size or industry. Get the scoop on why it matters for your growth strategy, plus pick up some quick wins on how to implement these takeaways immediately.","Discover how unifying marketing, sales, and product data can transform your growth strategy. Key insights from industry product leaders at INBOUND 2024.",[58604,50996],"Product-Led Growth",[58606,58614,58622,58629,58634,58641,58646,58654,58661,58669,58676,58682,58688],{"@type":118,"@version":119,"id":58607,"component":58608,"responsiveStyles":58611},"builder-a1bd9540026d4faca09b2256357159f5",{"name":42813,"options":58609},{"text":58610},"\u003Cp>What if your best growth strategy isn't a new channel or campaign, but simply connecting the dots you already have? In a special INBOUND 2024 session moderated by HubSpot's \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkarenng2\u002F\" target=\"_blank\">Karen Ng\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Ffrancoisajenstat\u002F\" target=\"_blank\">Francois Ajenstat\u003C\u002Fa> (CPO, \u003Ca href=\"https:\u002F\u002Famplitude.com\u002F\" target=\"_blank\">Amplitude\u003C\u002Fa>) and \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fandrewpitre\u002F\" target=\"_blank\">Andy Pitre\u003C\u002Fa> (EVP of Product, \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002F\">HubSpot\u003C\u002Fa>) shared their thoughts on one of the most pressing challenges for growth-focused companies: how to unify customer data across marketing, sales, and product to drive sustainable revenue growth.\u003C\u002Fp>\u003Cp>They offered practical insights on leveraging unified data and product-led growth strategies that any business can implement—regardless of size or industry. Get the scoop on why it matters for your growth strategy, plus pick up some quick wins on how to implement these takeaways immediately.\u003C\u002Fp>",{"large":58612,"small":58613},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58615,"component":58616,"responsiveStyles":58619},"builder-3d9f934d59434b53a7d7b50ff3212511",{"name":42813,"options":58617},{"text":58618},"\u003Ch6>DATA SILOS ARE KILLING YOUR GROWTH\u003C\u002Fh6>\u003Cp>The modern customer journey generates signals from everywhere—your website, marketing campaigns, social channels, product usage, and support interactions. Yet most companies still operate with these data streams trapped in separate silos.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>The more you know about your customers, the faster you can grow\u003C\u002Fstrong>,\" noted Ajenstat. But that knowledge remains incomplete when teams can't access the full picture.\u003C\u002Fp>\u003Cp>What makes this particularly damaging is what Ajenstat calls \"a missed opportunity\"—data without action. When marketing can't see product usage signals, when sales lacks visibility into which features drive value, or when product teams build features without understanding customer acquisition challenges, everyone operates with incomplete information.\u003C\u002Fp>\u003Cp>\"Unifying that data is the missing link that makes all of this possible,\" Ajenstat emphasized.\u003C\u002Fp>\u003Cp>\u003Cstrong>Quick Win\u003C\u002Fstrong>: Identify where your customer data currently lives. Map the gaps between what marketing knows, what sales sees, and what product teams track. These blind spots are likely costing you conversions.\u003C\u002Fp>",{"large":58620,"small":58621},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58623,"component":58624,"responsiveStyles":58627},"builder-f04e4833b9cb4e88a18a79b2ed9a3c27",{"name":42813,"options":58625},{"text":58626},"\u003Ch6>YOUR PRODUCT SHOULD BE YOUR BEST SALESPERSON\u003C\u002Fh6>\u003Cp>Product-led growth isn't just another industry buzzword—it's a real shift in how today's customers want to discover, explore, and adopt solutions.\u003C\u002Fp>\u003Cp>\"What if your product was your best sales person? Wouldn't that be pretty amazing?\" Ajenstat asked the audience. \u003C\u002Fp>",{"large":58628},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":58630,"component":58631},"builder-f0bca5fd1d114dce94eea1dcb086d4cf",{"name":43431,"options":58632},{"quote":58633},"\"PLG is not just a marketing channel. It's not a product innovation thing. It's a whole new way of thinking about the role that product can play within your customer journey.\"",{"@type":118,"@version":119,"id":58635,"component":58636,"responsiveStyles":58639},"builder-6163549b01e44ff7bbb13d473dc4acc9",{"name":42813,"options":58637},{"text":58638},"\u003Cp>This shift reflects changing buyer preferences. As Pitre pointed out, \"How many people would rather just try a product themselves rather than get a demo of the product? I think most hands are going up.\"\u003C\u002Fp>\u003Cp>But contrary to some fears, this approach doesn't eliminate the need for sales teams. Now, reps aren't starting cold. They're stepping into conversations with prospects who've already experienced value firsthand. That means fewer friction points and way more meaningful conversations.\u003C\u002Fp>\u003Cp>\u003Cstrong>Quick Win\u003C\u002Fstrong>: Identify parts of your sales process that could be replaced with self-service product experiences. Could prospects test a feature, access content, or solve a problem themselves before talking to sales?\u003C\u002Fp>",{"large":58640},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":58642,"component":58643},"builder-a5b1486465d84e748eb450470bf03c11",{"name":43030,"options":58644},{"code":58645,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      .video-container {\n        position: relative;\n        width: 100%;\n        max-width: 800x;\n        margin: 0 auto;\n        overflow: hidden;\n        display: flex;\n        justify-content: center;\n        align-items: center;\n      }\n\n      .video-container::before {\n        content: \"\";\n        display: block;\n        padding-top: 100%;\n      }\n\n      .video-container video {\n        position: absolute;\n        width: 40%;\n        height: 80%;\n        object-fit: contain;\n        background-color: #000; \u002F* This helps make the poster image look better *\u002F\n      }\n\n      \u002F* Ensure controls stay within bounds *\u002F\n      video::-webkit-media-controls-panel {\n        box-sizing: border-box;\n        width: 100%;\n        bottom: 0;\n      }\n\n      video::-webkit-media-controls-enclosure {\n        overflow: hidden;\n      }\n\n      \u002F* Style for the poster image *\u002F\n      video[poster] {\n        object-fit: contain;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FScreenshot%202025-04-15%20at%201.34.58%20PM.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FSC_YTIN-119_What%20if%20your%20product_9X16_With-Text_V2.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"@type":118,"@version":119,"id":58647,"component":58648,"responsiveStyles":58651},"builder-a2a817a9dbf344678e9c21b599d4e08f",{"name":42813,"options":58649},{"text":58650},"\u003Ch6>PQLs: THE GOLD STANDARD OF LEAD QUALITY\u003C\u002Fh6>\u003Cp>The evolution of lead qualification has reached a new pinnacle with product qualified leads (PQLs)—prospects who have already experienced value from your product.\u003C\u002Fp>\u003Cp>\"If I told you I could give you a lead that converts eight times better than another lead, would you want it?\" Ajenstat asked. \"\u003Cstrong>PQLs convert eight times better than an MQL. That's a hot lead\u003C\u002Fstrong>.\"\u003C\u002Fp>\u003Cp>The key is identifying the specific \"value moments\" within your product that indicate a user is likely to convert. Take Facebook who discovered that users with at least seven friends became lifetime users. Online learning platform Udemy found that users interested in learning three different skills were more likely to purchase subscriptions.\u003C\u002Fp>\u003Cp>These insights completely transform how companies approach both product development and sales motions. For Udemy, this meant creating bundle offers of three classes. For Amplitude, it meant optimizing for users who save their first chart.\u003C\u002Fp>\u003Cp>And it's not just for SaaS. \"I think you should think of your website as the product,\" Pitre pointed out. The same logic applies. What are people doing on your site that signals they're getting value? Those behaviors can be just as telling as in-product actions. \u003C\u002Fp>\u003Cp>\u003Cstrong>Quick Win\u003C\u002Fstrong>: Pinpoint what actions indicate a prospect is finding real value from your offering. Start tracking these behaviors and prioritize outreach to those who reach these milestones.\u003C\u002Fp>",{"large":58652,"small":58653},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58655,"component":58656,"responsiveStyles":58659},"builder-30728d5e995a40de82a007990d362aa5",{"name":42848,"options":58657},{"image":58658,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43470,"width":43471},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff41bd30fb71043f79dc7d030375393db",{"large":58660},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":58662,"component":58663,"responsiveStyles":58666},"builder-77eceafbb8854d4f9c7f0fdfce52796a",{"name":42813,"options":58664},{"text":58665},"\u003Ch6>MEASURE, EXPERIMENT, ITERATE\u003C\u002Fh6>\u003Cp>If there was one theme Ajenstat and Pitre kept coming back to, it was: don't wait to get perfect, just get moving. \"You can't improve what you don't measure,\" Ajenstat reminded the audience.\u003C\u002Fp>\u003Cp>Rather than waiting for perfect data infrastructure, both speakers encouraged a bias toward action.\u003C\u002Fp>\u003Cp>\"Don't boil the ocean. Just get started,\" Ajenstat advised. \"Start by just connecting the data that you have and making it available to the people who know the business.\" Pitre added, \"\u003Cstrong>Move fast and iterate. Don't obsess. Don't get paralyzed by data. It's all about progress, not perfection.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>They also emphasized looking for retention patterns in your data. \"You're looking for moments where retention starts to flatten out.... Where are you going to have the customers forever?\" Pitre explained.\u003C\u002Fp>\u003Cp>\u003Cstrong>Quick Win\u003C\u002Fstrong>: Choose one key customer action to measure, create a baseline, then run three small experiments to improve it within the next 30 days.\u003C\u002Fp>",{"large":58667,"small":58668},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58670,"component":58671,"responsiveStyles":58674},"builder-4d78ee37532d45fe9ef77bf113694aa9",{"name":42813,"options":58672},{"text":58673},"\u003Ch6>WHAT THIS MEANS FOR 2025\u003C\u002Fh6>\u003Cp>As we look ahead, companies that successfully unify data streams will create more personalized customer journeys, identify qualified prospects more efficiently, and ultimately grow faster than competitors still operating with siloed information.\u003C\u002Fp>\u003Cp>Watch the full conversation on The Power of Unified Data \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=-0T-AdE1SP0&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=31\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>Want to experience more insights like these firsthand? Mark your calendar for INBOUND 2025 and join the conversation about the future of customer-centric growth.\u003C\u002Fp>",{"large":58675},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":58677,"component":58678,"responsiveStyles":58680},"builder-6af0a3ca8b1f4350862fb3cacfba258a",{"name":42848,"options":58679},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":58681},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":58683,"component":58684,"responsiveStyles":58686},"builder-0322a2b126ac4654ba6e8b8cfa54c0a8",{"name":42933,"options":58685},{"headline":66,"subHead":50433,"embedScript":42936,"forceWhite":128},{"large":58687},{"display":152},{"id":58689,"@type":118,"tagName":174,"properties":58690,"responsiveStyles":58691},"builder-pixel-bidejx3dul",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":58692},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":58694},{"path":66,"query":58695},{},{},1747400020703,1744731301008,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-missing-piece-in-your-product-led-growth-strategy-unified-data","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe43550a9195141478d20bebe9bcac257",[],{"createdDate":58703,"id":58704,"name":58705,"modelId":42782,"published":100,"meta":58706,"query":58709,"data":58712,"variations":58810,"lastUpdated":58811,"firstPublished":58812,"previewUrl":58813,"testRatio":141,"screenshot":58814,"createdBy":190,"lastUpdatedBy":190,"folders":58815,"rev":45748},1743026557076,"c144c131be6a44b29929da5f08da38e6","Mastering Social Media Product Launches: Expert Strategies from INBOUND",{"kind":74,"hasLinks":13,"lastPreviewUrl":58707,"componentsUsed":58708},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fmastering-social-media-product-launches-expert-strategies-from-inbound?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=c144c131be6a44b29929da5f08da38e6&builder.overrides.c144c131be6a44b29929da5f08da38e6=c144c131be6a44b29929da5f08da38e6&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Quote":141},[58710],{"@type":103,"property":104,"operator":105,"value":58711},"\u002Fblog\u002Fmastering-social-media-product-launches-expert-strategies-from-inbound",{"datePublished":58713,"title":58705,"author":58714,"environment":42800,"excerpt":58715,"category":48379,"themeId":13,"description":58716,"tags":58717,"image":58720,"blocks":58721,"url":58711,"state":58807},1743393600000,{"@type":72,"id":42805,"model":42806},"How often do you find yourself endlessly scrolling on social media until something truly relevant captures your attention? For leaders, the challenge isn't just getting noticed - it's creating meaningful connections that drive real business results.\n\nAt INBOUND 2024, social media experts Ramon Berrios, co-founder of Castmagic, and Jacqueline Snyder, founder of The Product Boss, shared insights on how forward-thinking companies can launch products on social media in 2025. They revealed strategies that go beyond vanity metrics to focus on what truly matters: building trust, creating conversion, and driving revenue.","Discover expert strategies on launching products on social media in 2025. Learn how to move beyond vanity metrics to build trust, create meaningful conversions, and drive revenue through effective social media marketing techniques.",[58718,58719],"session recap","social media marketing","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Feb622016bcb64b6a8645b613407868b9",[58722,58730,58738,58746,58753,58761,58768,58773,58780,58785,58792,58798,58802],{"@type":118,"@version":119,"id":58723,"component":58724,"responsiveStyles":58727},"builder-8eaecd98c1c348b6b32e1816dc672cf9",{"name":42813,"options":58725},{"text":58726},"\u003Cp>How often do you find yourself endlessly scrolling on social media until something truly relevant captures your attention? For leaders, the challenge isn't just getting noticed - it's creating meaningful connections that drive real business results.\u003C\u002Fp>\u003Cp>At INBOUND 2024, social media experts \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Framon-berrios\u002F\" target=\"_blank\">Ramon Berrios\u003C\u002Fa>, co-founder of Castmagic, and \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjacqueline-snyder-tpb\u002F\">Jacqueline Snyder\u003C\u002Fa>, founder of The Product Boss, shared insights on how forward-thinking companies can launch products on social media in 2025. They revealed strategies that go beyond vanity metrics to focus on what truly matters: building trust, creating conversions, and driving revenue.\u003C\u002Fp>",{"large":58728,"small":58729},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58731,"component":58732,"responsiveStyles":58735},"builder-940aa778f3094370a79da9ecec0cdd17",{"name":42813,"options":58733},{"text":58734},"\u003Ch6>BUILDING YOUR FOUNDATION\u003C\u002Fh6>\u003Cp>Before you even think about creating content, understanding who you're trying to reach is critical. As Snyder emphasized, \"\u003Cstrong>Social is really social. People want to be entertained, like the Gladiator. You have to understand who your ideal customer is, so that you can create entertaining content to bring them in.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>Start by:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Defining who your ideal customer is\u003C\u002Fstrong> with extreme clarity\u003C\u002Fli>\u003Cli>\u003Cstrong>Building a \"warm list\" before your product is ready\u003C\u002Fstrong> by creating relevant content\u003C\u002Fli>\u003Cli>\u003Cstrong>Capturing information\u003C\u002Fstrong> through strategic tools like chat bots\u003C\u002Fli>\u003Cli>\u003Cstrong>Focusing on a single channel\u003C\u002Fstrong> rather than spreading yourself too thin\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Berrios shared that when launching Castmagic, they generated seven figures by focusing 100% on one channel: using Instagram influencers allowed them to master one platform before expanding to others. Sometimes it's better to be the ruler of one kingdom than a tourist in many.\u003C\u002Fp>",{"large":58736,"small":58737},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58739,"component":58740,"responsiveStyles":58743},"builder-4f21d8ab7db84bfab4d0bfb9c99059d5",{"name":42813,"options":58741},{"text":58742},"\u003Ch6>THE ABC's OF CONTENT STRATEGY\u003C\u002Fh6>\u003Cp>Snyder’s “ABCs of Content” outlines an approachable formula for effectively selling on social:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>Attract\u003C\u002Fstrong>: Cast a wide net with entertaining and shareable content and “remix” already viral content.\u003C\u002Fli>\u003Cli>\u003Cstrong>Bond\u003C\u002Fstrong>: Share behind-the-scenes or microbits of content that build connection and make people stick around.\u003C\u002Fli>\u003Cli>\u003Cstrong>Convert\u003C\u002Fstrong>: Combine engaging elements to create high-converting content and keep sales-focused content to just 15-20% of your mix.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Organizing content into clear pillars makes production more intentional and less overwhelming. \"Making content without intent will lead you to burnout,\" Berrios cautioned.\u003C\u002Fp>",{"large":58744,"small":58745},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58747,"component":58748,"responsiveStyles":58751},"builder-aded1d4e32b749f4a9ea790ea12dc81d",{"name":42848,"options":58749},{"image":58750,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F80f153c46b1c4335ae8c2c426abdf103",{"large":58752},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43359,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":58754,"component":58755,"responsiveStyles":58758},"builder-b04cb09aeb2544b7b915319a1092425f",{"name":42813,"options":58756},{"text":58757},"\u003Ch6>MAXIMIZING ORGANIC REACH\u003C\u002Fh6>\u003Cp>With organic reach on the decline, there are still strategies to maximize visibility without relying on paid advertising, including:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Customer-generated content\u003C\u002Fstrong>: Berrios’ team turned their most passionate customers into content creators, generating over 100,000 YouTube views monthly with minimal management.\u003C\u002Fli>\u003Cli>\u003Cstrong>Remixing viral content\u003C\u002Fstrong>: \"If it has gone viral for someone else with a million views or more, it will go viral for you no matter how big your audience is,\" Snyder explained.\u003C\u002Fli>\u003Cli>\u003Cstrong>Using chat bots\u003C\u002Fstrong>: Create personalized reply systems that feel organic but scale your ability to nurture relationships.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">In 2025, winning the organic reach game will all hinge on being smarter with how you connect, where you focus, and who creates your content.\u003C\u002Fspan>\u003C\u002Fp>",{"large":58759,"small":58760},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":58762,"component":58763,"responsiveStyles":58766},"builder-33c76a5200d942f0b3b7b80a262d2408",{"name":42813,"options":58764},{"text":58765},"\u003Ch6>THE POWER OF FOUNDER-LED CONTENT\u003C\u002Fh6>\u003Cp>Authenticity is currency, and founder-led content creates a competitive advantage. \"\u003Cstrong>I try to do as much founder-led content as possible\u003C\u002Fstrong>,” Berrios said. “\u003Cstrong>That is the advantage you have over the incumbents. Not every company has the founder for content.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>Founder involvement throughout the customer journey builds trust. How can founders tap in? By personally handling customer support, creating content that shows their face and personality, and building communities where other founders are active.\u003C\u002Fp>\u003Cp>This approach creates a level of trust that faceless brands struggle to achieve. As Berrios said, \"\u003Cstrong>I would much rather have a thousand views, a thousand fans and create conversions than a million views on TikTok.\u003C\u002Fstrong>\"\u003C\u002Fp>",{"large":58767},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":58769,"component":58770},"builder-4ee2cd1c4b464ae9b2e2a7a244601c67",{"name":43030,"options":58771},{"code":58772,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      .video-container {\n        position: relative;\n        width: 100%;\n        max-width: 800x;\n        margin: 0 auto;\n        overflow: hidden;\n        display: flex;\n        justify-content: center;\n        align-items: center;\n      }\n\n      .video-container::before {\n        content: \"\";\n        display: block;\n        padding-top: 100%;\n      }\n\n      .video-container video {\n        position: absolute;\n        width: 40%;\n        height: 80%;\n        object-fit: contain;\n        background-color: #000; \u002F* This helps make the poster image look better *\u002F\n      }\n\n      \u002F* Ensure controls stay within bounds *\u002F\n      video::-webkit-media-controls-panel {\n        box-sizing: border-box;\n        width: 100%;\n        bottom: 0;\n      }\n\n      video::-webkit-media-controls-enclosure {\n        overflow: hidden;\n      }\n\n      \u002F* Style for the poster image *\u002F\n      video[poster] {\n        object-fit: contain;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FScreenshot%202025-03-27%20at%203.41.07%20PM.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN24SessionCutdown-How%20to%20Launch%20a%20Product%20on%20Social%20in%202025-Video2-9x16.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"@type":118,"@version":119,"id":58774,"component":58775,"responsiveStyles":58778},"builder-cb88d4dd602f4fc5aff5fdfa63dc45e3",{"name":42813,"options":58776},{"text":58777},"\u003Ch6>MEASURING SUCCESS BEYOND VANITY METRICS\u003C\u002Fh6>\u003Cp>While sales ultimately matter most, the path to conversion requires tracking the right indicators:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Trust metrics\u003C\u002Fstrong>: How engaged is your audience? Are they responding to your content?\u003C\u002Fli>\u003Cli>\u003Cstrong>Conversion events:\u003C\u002Fstrong> Snyder shared that her customers typically need \"2.3 to 2.5 conversion events\" before becoming buyers. In other words, potential customers need to engage with your brand 2-3 times before they're ready to purchase.\u003C\u002Fli>\u003Cli>\u003Cstrong>Onboarding funnel\u003C\u002Fstrong>: Berrios’ team obsessively tests different onboarding approaches to optimize conversion. Every step of your customer journey should be continuously refined.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cspan style=\"color: inherit; font-size: 1.063rem; font-weight: 300; letter-spacing: 0.02125rem; text-align: inherit;\">Working backward from revenue: Once you have data, you can create reliable formulas for how many leads you need to generate specific revenue targets.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Remember Berrios’ philosophy: \u003C\u002Fp>",{"large":58779},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":58781,"component":58782},"builder-4bc45628d5db4467a215233f2c55d962",{"name":43431,"options":58783},{"quote":58784},"\"Traffic, CPMs, and impressions mean nothing if there is no trust, because that will lead to conversions.\"",{"@type":118,"@version":119,"id":58786,"component":58787,"responsiveStyles":58790},"builder-b1ed7e6473bd4f1b9427635455b8e9c6",{"name":42813,"options":58788},{"text":58789},"\u003Ch6>TRENDS TO WATCH\u003C\u002Fh6>\u003Cp>For 2025 and beyond, the panelists highlighted some trends that you should be watching 👀\u003C\u002Fp>\u003Cp>\u003Cstrong>YouTube organic content\u003C\u002Fstrong>: While making long-form content is time-consuming, YouTube delivers high-converting traffic through search.\u003C\u002Fp>\u003Cp>\u003Cstrong>Influencer marketing\u003C\u002Fstrong>: \"We turned off 100% of our ad-spend through platforms just doing influencers because we are acquiring customers at a much more profitable rate,\" Berrios revealed. (Pro tip: Use social media platforms as your search database for finding influencers that fit your persona.)\u003C\u002Fp>\u003Cp>\u003Cstrong>TikTok Shop\u003C\u002Fstrong>: For e-commerce brands, TikTok Shop is \"an absolute gold mine right now.\"\u003C\u002Fp>\u003Cp>\u003Cstrong>The death of talking head videos\u003C\u002Fstrong>: Straightforward camera-facing videos are becoming less effective. Audiences crave more engaging, creative content formats.\u003C\u002Fp>\u003Cp>The future of social media product launches is going to center on who can build the most trust with their audience. The most successful organizations will focus on creating meaningful connections before pushing for sales. Watch the full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=ZgDayTvCgTM&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=8\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">Join us at INBOUND 2025\u003C\u002Fa> in San Francisco’s Moscone Center from September 3-5 to learn more strategies from industry experts who are redefining growth.\u003C\u002Fp>",{"large":58791},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":58793,"component":58794,"responsiveStyles":58796},"builder-55a6a55087d14d6386abd82fe24eb0eb",{"name":42848,"options":58795},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":58797},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":58799,"component":58800},"builder-5c0d07ca15d942ab9e51f70b24184698",{"name":42933,"options":58801},{"headline":66,"subHead":50433,"embedScript":42936,"forceWhite":128},{"id":58803,"@type":118,"tagName":174,"properties":58804,"responsiveStyles":58805},"builder-pixel-w3ee2db13s",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":58806},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":58808},{"path":66,"query":58809},{},{},1747400108180,1743104815534,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fmastering-social-media-product-launches-expert-strategies-from-inbound","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe801f5e20fea4195b3f74a48f3ad70d6",[],{"createdDate":58817,"id":54943,"name":58818,"modelId":42782,"published":100,"meta":58819,"query":58822,"data":58825,"variations":59287,"lastUpdated":59288,"firstPublished":59289,"previewUrl":59290,"testRatio":141,"screenshot":59291,"createdBy":190,"lastUpdatedBy":190,"folders":59292,"rev":45748},1742570600328,"INBOUND 2025 Stages: What’s New, What’s Next, and Where it’s All Happening",{"hasLinks":13,"kind":74,"lastPreviewUrl":58820,"componentsUsed":58821},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2025-stages-whats-new-whats-next-and-where-its-all-happening?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=02c8ebffd71c4f2ab639b4e20fdd9478&builder.overrides.02c8ebffd71c4f2ab639b4e20fdd9478=02c8ebffd71c4f2ab639b4e20fdd9478&builder.options.locale=Default",{"Hubspot Form Embed":141},[58823],{"@type":103,"property":104,"operator":105,"value":58824},"\u002Fblog\u002Finbound-2025-stages-whats-new-whats-next-and-where-its-all-happening",{"title":58818,"environment":42800,"category":48379,"datePublished":58826,"imageAltText":54120,"author":58827,"themeId":13,"image":58828,"tags":58829,"excerpt":58830,"description":58831,"blocks":58832,"url":58824,"state":59284},1742875200000,{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F413a525bfc1d42feb9b9cd3ad51e4a1e",[54123],"INBOUND 2025 is coming in hot—with 11 dynamic stages and spaces, including four brand-new additions you won't want to miss. From big-idea Main Stage moments to niche breakout energy, these are the spaces built to move you, inspire you, and connect you with what's next. \n\nEach stage is designed to help you thrive. So what can you expect when you step into Moscone Center? Here's your inside look at where the INBOUND magic will happen. ","Explore the INBOUND 2025 stages and spaces, including 4 brand-new ones debuting in San Francisco.",[58833,58840,58867,58873,58899,58906,58932,58939,58965,58972,58998,59005,59031,59038,59064,59071,59097,59105,59131,59138,59165,59172,59199,59206,59214,59255,59261,59269,59275,59279],{"@type":118,"@version":119,"id":58834,"component":58835,"responsiveStyles":58838},"builder-64018bf6312944308d73223ad63d1c40",{"name":42813,"options":58836,"isRSC":130},{"text":58837},"\u003Cp>INBOUND 2025 is coming in hot—with 11 dynamic stages and spaces, including four brand-new additions you won't want to miss. From big-idea Main Stage moments to niche breakout energy, these are the spaces built to move you, inspire you, and connect you with what's next. \u003C\u002Fp>\u003Cp>Each stage is designed to help you thrive. So what can you expect when you step into Moscone Center? Here's your inside look at where the INBOUND magic will happen. \u003C\u002Fp>",{"large":58839},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":58841,"component":58842,"responsiveStyles":58865},"builder-3f76c514d96f41e0aef3215568bc70bd",{"name":42840,"options":58843,"isRSC":130},{"space":13011,"columns":58844,"stackColumnsAt":42879},[58845,58855],{"blocks":58846},[58847],{"@type":118,"@version":119,"id":58848,"component":58849,"responsiveStyles":58852},"builder-ecc8f837a6f44be5b7edde573c7c0609",{"name":42848,"options":58850,"isRSC":130},{"image":58851,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fba4b10364cfe4999a0c06d7975e3b327",{"large":58853},{"width":58854,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":47680,"marginLeft":42819,"marginRight":42819},"85%",{"blocks":58856},[58857],{"@type":118,"@version":119,"id":58858,"component":58859,"responsiveStyles":58862},"builder-fb12254706c5465b8d2ab981b055fba0",{"name":42813,"options":58860,"isRSC":130},{"text":58861},"\u003Ch6>\u003Cstrong>🌟 \u003C\u002Fstrong>MAIN STAGE\u003C\u002Fh6>\u003Cp>The biggest ideas. 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Fast-moving and idea-fueled, these sessions are built to energize.\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Cem>Reservations required \u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>— spaces are limited!\u003C\u002Fem>\u003C\u002Fp>",{"large":59152,"small":59153},{"lineHeight":42818,"height":42819},{"marginTop":42821},{"blocks":59155},[59156],{"@type":118,"@version":119,"id":59157,"component":59158,"responsiveStyles":59161},"builder-97d044baa0d8441e80738a1b821dfdb1",{"name":42848,"options":59159,"isRSC":130},{"image":59160,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F730df4fc688a42bb9570862eb272662c",{"large":59162},{"width":58854,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819,"marginTop":42821},{"large":59164},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":59166,"meta":59167,"component":59168,"responsiveStyles":59170},"builder-67f71085b5f24af28a1e6bd0276aa720",{"previousId":59132},{"name":42848,"options":59169,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":59171},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":59173,"meta":59174,"component":59175,"responsiveStyles":59197},"builder-4b61e25809b04ab5b151d8b8e07dda7b",{"previousId":59106},{"name":42840,"options":59176,"isRSC":130},{"space":13011,"columns":59177,"stackColumnsAt":42879},[59178,59187],{"blocks":59179},[59180],{"@type":118,"@version":119,"id":59181,"component":59182,"responsiveStyles":59185},"builder-bf4ec48ddad6494191744b5f68748bf1",{"name":42848,"options":59183,"isRSC":130},{"image":59184,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Faca596cffbab4665a4bcdf88ef3ae570",{"large":59186},{"width":58854,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819,"marginTop":42821},{"blocks":59188},[59189],{"@type":118,"@version":119,"id":59190,"component":59191,"responsiveStyles":59194},"builder-88cbd01e354646f6844c0fce41b7a5a5",{"name":42813,"options":59192,"isRSC":130},{"text":59193},"\u003Ch6>🧩 COLABS (NEW!)\u003C\u002Fh6>\u003Cp>Small group, big impact. CoLabs (Collaborative Labs) bring together 20 attendees in a relaxed setting for guided peer-to-peer conversations. Located in the Innovation Zone, attendees will dive into real-world leadership topics like \"Redefining Your Role in the Age of AI.\" Led by subject-matter experts and best for leaders.\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Cem>Reservations required \u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>—\u003C\u002Fem>\u003Cstrong>\u003Cem> \u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>be one of the first to experience this new format! \u003C\u002Fem>\u003C\u002Fp>",{"large":59195,"small":59196},{"lineHeight":42818,"height":42819},{"marginBottom":43146,"marginTop":42821},{"large":59198},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":59200,"meta":59201,"component":59202,"responsiveStyles":59204},"builder-fb3a4ff995414eeaa62fd84a8b7dcaca",{"previousId":59132},{"name":42848,"options":59203,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":59205},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":59207,"component":59208,"responsiveStyles":59211},"builder-070be14667f04889a58508016d35c74f",{"name":42813,"options":59209,"isRSC":130},{"text":59210},"\u003Ch6>NETWORKING SPACES\u003C\u002Fh6>",{"large":59212,"small":59213},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59215,"component":59216,"responsiveStyles":59253},"builder-abefbc533d7a42ae997be360db6cf68e",{"name":42840,"options":59217,"isRSC":130},{"columns":59218,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[59219,59236],{"blocks":59220},[59221,59228],{"@type":118,"@version":119,"id":59222,"component":59223,"responsiveStyles":59226},"builder-dd1567b1f7b54e8a90754458126a6876",{"name":42848,"options":59224,"isRSC":130},{"image":59225,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F11c4c4ec1df7423198f414a52de15a37",{"large":59227},{"position":154,"width":58854,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":59229,"component":59230,"responsiveStyles":59233},"builder-c138456f4443415e99a0ad28850009e5",{"name":42813,"options":59231,"isRSC":130},{"text":59232},"\u003Ch6>BRAINDATE (NEW!)\u003C\u002Fh6>\u003Cp>You choose the topic, the format, and the connection. These attendee-led 1:1 or small group chats help you get the most out of your network. Whether you want tactical advice or thought partnership, this is networking on your terms.\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Cem>Reservations required \u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>– curate your own networking experience.\u003C\u002Fem>\u003C\u002Fp>",{"large":59234,"small":59235},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"blocks":59237},[59238,59245],{"@type":118,"@version":119,"id":59239,"component":59240,"responsiveStyles":59243},"builder-9ba57786488741b9a326313a752d689e",{"name":42848,"options":59241,"isRSC":130},{"image":59242,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fadc5e02856e247dfaf75f791a3eb23d6",{"large":59244},{"position":154,"width":58854,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":59246,"component":59247,"responsiveStyles":59250},"builder-035e13c091524726ba044ba21f2013c3",{"name":42813,"options":59248,"isRSC":130},{"text":59249},"\u003Ch6>MEETUPS\u003C\u002Fh6>\u003Cp>Bringing together larger groups around industry-specific or topic-based conversations, Meetups are perfect for networking, finding peers in similar roles or sectors, and making connections that extend well beyond the event.\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Cem>Reservations required \u003C\u002Fem>\u003C\u002Fstrong>\u003Cem>– secure your spot for these popular connection opportunities.\u003C\u002Fem>\u003C\u002Fp>",{"large":59251,"small":59252},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"large":59254},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":59256,"component":59257,"responsiveStyles":59259},"builder-7676d0ea5a5d45cf940efa5d41f9e034",{"name":42848,"options":59258,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":59260},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":59262,"component":59263,"responsiveStyles":59266},"builder-f51c0f822fd9416188f52b60fc075126",{"name":42813,"options":59264,"isRSC":130},{"text":59265},"\u003Cp>Whether you're here to learn something new, connect with your community, or chase that next big breakthrough, there's a stage and space (or 11), with your name on it. INBOUND 2025 is built to move you forward, and now you know exactly where to start. Stay tuned for more event updates and get ready to make every moment in San Francisco count. \u003C\u002Fp>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?__hstc=216070601.5825abaf91b6e9a445d45e012ff1a61e.1742852231173.1742852231173.1742852231173.1&__hssc=216070601.1.1742852231173&__hsfp=2857618120\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Register for INBOUND 2025 now\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>",{"large":59267,"small":59268},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59270,"component":59271,"responsiveStyles":59273},"builder-7828a7e445774faeb342421f26d3fbae",{"name":42848,"options":59272,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":59274},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":59276,"component":59277},"builder-24937e3e46a3438a83e6c20a1658bb0d",{"name":42933,"options":59278,"isRSC":130},{"headline":66,"subHead":50433,"embedScript":42936,"forceWhite":128},{"id":59280,"@type":118,"tagName":174,"properties":59281,"responsiveStyles":59282},"builder-pixel-6drwsdjbq69",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":59283},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":59285},{"path":66,"query":59286},{},{},1755897463310,1742576096026,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2025-stages-whats-new-whats-next-and-where-its-all-happening","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5cd176ec770240019d15fcc6a76496c3",[],{"createdDate":59294,"id":44526,"name":59295,"modelId":42782,"published":100,"query":59296,"data":59299,"variations":59501,"lastUpdated":59502,"firstPublished":59503,"previewUrl":59504,"testRatio":141,"screenshot":59505,"createdBy":190,"lastUpdatedBy":190,"folders":59506,"meta":59507,"rev":45748},1741723971487,"Summer Camp Strategy: How hapily Created Their Most Successful Pipeline Quarter at INBOUND",[59297],{"@type":103,"property":104,"operator":105,"value":59298},"\u002Fblog\u002Fsummer-camp-strategy-how-hapily-created-their-most-successful-pipeline-quarter-at-inbound",{"author":59300,"description":59301,"environment":42800,"themeId":13,"imageAltText":59302,"tags":59303,"excerpt":59304,"category":44514,"title":59295,"datePublished":59305,"image":59306,"blocks":59307,"url":59298,"state":59498},{"@type":72,"id":42805,"model":42806},"Discover how hapily turned their INBOUND sponsorship into a summer camp experience that generated 800 leads and their biggest pipeline quarter ever. Learn how strategic activation at INBOUND 2024 delivered lasting business impact.","hapily's activation ",[47622,47623,44519],"Events are all about creating spaces for meaningful interactions. That’s why we collaborate with INBOUND partners to turn their big ideas into unforgettable experiences—like when hapily built an entire summer camp experience at INBOUND 2024.\n\nGrab a s'more, gather ‘round the campfire, and settle in for the story of how hapily’s nostalgic adventure retreat captivated the INBOUND community and delivered standout results.",1742788800000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F956b7d012ae044228a97d40f0afe44cf",[59308,59315,59321,59345,59350,59357,59414,59420,59443,59454,59460,59466,59470,59476,59483,59488,59493],{"@type":118,"@version":119,"id":57846,"component":59309,"responsiveStyles":59312},{"name":42813,"options":59310,"isRSC":130},{"text":59311},"\u003Cp>Events are all about creating spaces for meaningful interactions. That’s why we collaborate with INBOUND partners to turn their big ideas into unforgettable experiences—like when hapily built an entire summer camp experience at INBOUND 2024. \u003C\u002Fp>\u003Cp>Grab a s'more, gather ‘round the campfire, and settle in for the story of how hapily’s nostalgic adventure retreat captivated the INBOUND community and delivered standout results.\u003C\u002Fp>",{"large":59313,"small":59314},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":57855,"meta":59316,"component":59317,"responsiveStyles":59319},{"previousId":57887},{"name":42848,"options":59318,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":59320},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":57862,"component":59322},{"name":42840,"options":59323,"isRSC":130},{"columns":59324,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[59325,59336],{"blocks":59326},[59327],{"@type":118,"@version":119,"id":59328,"meta":59329,"component":59330,"responsiveStyles":59333},"builder-3a753f4c01f445ecbcddc046833ff804",{"previousId":55567},{"name":42813,"options":59331,"isRSC":130},{"text":59332},"\u003Ch4>The Opportunity\u003C\u002Fh4>\u003Cp>For hapily, INBOUND is \u003Cem>the\u003C\u002Fem> event. As a HubSpot App Partner, this is their annual \"Super Bowl\" moment when their entire ecosystem comes together under one roof. Event sponsorships can be a gamble with uncertain ROI and logistical headaches and hapily needed an approach that would cut through the noise along with event support that felt seamless.\u003C\u002Fp>\u003Cp>They set out with big goals: elevate brand visibility within the HubSpot ecosystem, attract high-quality leads, gather real-time product feedback for \u003Ca href=\"https:\u002F\u002Fquote.hapily.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">quote hapily\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fevent.hapily.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">event hapily\u003C\u002Fa>, and create meaningful partnership opportunities. They needed a sponsorship experience that would maximize engagement while differentiating their brand.\u003C\u002Fp>",{"large":59334,"small":59335},{"lineHeight":42818,"height":42819},{"marginTop":42821},{"blocks":59337},[59338],{"@type":118,"@version":119,"id":59339,"component":59340,"responsiveStyles":59343},"builder-5ce1dd04aa8b4773b2a599a9e5433d9a",{"name":42848,"options":59341,"isRSC":130},{"image":59342,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ff70dcf5f225346faafef2163c392d02d",{"large":59344},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":52300},{"@type":118,"@version":119,"id":57887,"component":59346,"responsiveStyles":59348},{"name":42848,"options":59347,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":59349},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":57894,"component":59351,"responsiveStyles":59354},{"name":42813,"options":59352,"isRSC":130},{"text":59353},"\u003Ch4>The Activation\u003C\u002Fh4>\u003Cp>Going all-in on experience, hapily transformed their conventional booth space into an immersive show floor destination. Enter: \"Camp hapily\". Attendees were transported to a nostalgic summer camp designed to encourage real conversations and authentic connections in a setting that felt refreshingly different.\u003C\u002Fp>\u003Cp>The centerpiece featured bright orange Adirondack chairs surrounding a simulated campfire all set on a patch of grass. A scene so unexpected, it stopped attendees in their tracks and (literally) sparked conversations.\u003C\u002Fp>\u003Cp>The magic didn't stop at the visuals. Here's how hapily turned themed opportunities into real engagement:\u003C\u002Fp>",{"large":59355,"small":59356},{"position":154,"lineHeight":42818,"height":42819},{"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":57903,"component":59358,"responsiveStyles":59412},{"name":42840,"options":59359,"isRSC":130},{"columns":59360,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[59361,59378,59395],{"blocks":59362},[59363,59370],{"@type":118,"@version":119,"id":59364,"component":59365,"responsiveStyles":59368},"builder-56a9b3b46f10481c8136567dbaeec8df",{"name":42848,"options":59366,"isRSC":130},{"image":59367,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F84551474b51243ef9f940776c7935c02",{"large":59369},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":59371,"component":59372,"responsiveStyles":59375},"builder-6e091baf68c0427d80b900b86f95d498",{"name":42813,"options":59373,"isRSC":130},{"text":59374},"\u003Cp>\u003Cstrong>Strategic \"Campfire Chats\":\u003C\u002Fstrong> Fireside-style discussions with HubSpotters, users, and partners addressed key ecosystem challenges and opportunities.\u003C\u002Fp>",{"large":59376,"small":59377},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"blocks":59379},[59380,59387],{"@type":118,"@version":119,"id":59381,"component":59382,"responsiveStyles":59385},"builder-d9d517962db74899bf09852a0579b12f",{"name":42848,"options":59383,"isRSC":130},{"image":59384,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F64f148da01984417b9643ed2c428e7a5",{"large":59386},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":59388,"component":59389,"responsiveStyles":59392},"builder-f16a253a3fbd41eda5d8bc0e942baac7",{"name":42813,"options":59390,"isRSC":130},{"text":59391},"\u003Cp>\u003Cstrong>Interactive Engagement\u003C\u002Fstrong>: Yard games like cornhole created friendly competition and extended dwell time at their booth.\u003C\u002Fp>",{"large":59393,"small":59394},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"blocks":59396},[59397,59404],{"@type":118,"@version":119,"id":59398,"component":59399,"responsiveStyles":59402},"builder-1439093942dd48cf94e70086359fa501",{"name":42848,"options":59400,"isRSC":130},{"image":59401,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F54e41c5862bd4fbdaec8b6bec38b666f",{"large":59403},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":59405,"component":59406,"responsiveStyles":59409},"builder-fcc961de7a8d44008b3d1d7ba8f15687",{"name":42813,"options":59407,"isRSC":130},{"text":59408},"\u003Cp>\u003Cstrong>Themed Merch\u003C\u002Fstrong>: Positioned as \"camp staff,\" hapily team members distributed branded sunglasses, hats, and fanny packs that complemented the experience.\u003C\u002Fp>",{"large":59410,"small":59411},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"large":59413},{"display":152,"flexDirection":153},{"@type":118,"@version":119,"id":57969,"meta":59415,"component":59416,"responsiveStyles":59418},{"previousId":58001},{"name":42848,"options":59417,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":59419},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821},{"@type":118,"@version":119,"id":57976,"component":59421},{"name":42840,"options":59422,"isRSC":130},{"columns":59423,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[59424,59434],{"blocks":59425},[59426],{"@type":118,"@version":119,"id":59427,"meta":59428,"component":59429,"responsiveStyles":59432},"builder-88b654382eab4f3ebccefb4ad7b73272",{"previousId":55690},{"name":42813,"options":59430,"isRSC":130},{"text":59431},"\u003Ch4>The Impact\u003C\u002Fh4>\u003Cp>Hapily's bold, experience-first approach delivered exceptional, measurable outcomes that extended well beyond the event:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Lead Generation\u003C\u002Fstrong>: 400% year-over-year increase.\u003C\u002Fli>\u003Cli>\u003Cstrong>Brand Amplification\u003C\u002Fstrong>: Significant increase in LinkedIn engagement, with higher post interaction and content sharing.\u003C\u002Fli>\u003Cli>\u003Cstrong>Pipeline Impact\u003C\u002Fstrong>: The connections established at INBOUND contributed to hapily's most successful pipeline quarter in company history.\u003C\u002Fli>\u003C\u002Ful>",{"large":59433},{"lineHeight":42818,"height":42819},{"blocks":59435},[59436],{"@type":118,"@version":119,"id":59437,"component":59438,"responsiveStyles":59441},"builder-fa77beff9e434a24894f824c667d10d2",{"name":42848,"options":59439,"isRSC":130},{"image":59440,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4e5ee850baf647e9993f570de36a7a26",{"large":59442},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":43146,"marginTop":52300},{"@type":118,"@version":119,"id":59444,"component":59445,"responsiveStyles":59451},"builder-b0f338778021446ca24301504fa1e657",{"name":42848,"options":59446,"isRSC":130},{"image":59447,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":59448,"lockAspectRatio":13,"height":59449,"width":59450},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc9c3b9e189d744f1af458a6159666b47",0.57,870,1526,{"large":59452},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":59453,"marginLeft":42819,"marginRight":42819,"marginTop":42858},"848px",{"@type":118,"@version":119,"id":58001,"meta":59455,"component":59456,"responsiveStyles":59458},{"previousId":57887},{"name":42848,"options":59457,"isRSC":130},{"image":43498,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43499,"lockAspectRatio":13,"height":43500,"width":9572},{"large":59459},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginBottom":42821,"marginTop":42821},{"@type":118,"@version":119,"id":58008,"component":59461,"responsiveStyles":59464},{"name":42813,"options":59462,"isRSC":130},{"text":59463},"\u003Ch4>The Value\u003C\u002Fh4>\u003Cp>What differentiated the INBOUND experience for hapily was the quality and engagement level of the community. Unlike other industry events, INBOUND delivered a highly engaged targeted audience already aligned with the HubSpot ecosystem. \u003C\u002Fp>\u003Cp>The strategic fit meant hapily's investment drove in short-term wins in addition to creating long lasting business impact. When the right brand meets the right audience in the right environment, the results speak for themselves.\u003C\u002Fp>",{"large":59465},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":58016,"component":59467},{"name":43431,"options":59468,"isRSC":130},{"quote":59469},"What we value most about INBOUND compared to other events is the tight-knit HubSpot community...  there’s a real sense of connection and collaboration, and it’s the perfect space to tap directly into our target audience. — Nikki Zangardi, Director of Marketing at hapily",{"@type":118,"@version":119,"id":58022,"component":59471,"responsiveStyles":59474},{"name":42813,"options":59472,"isRSC":130},{"text":59473},"\u003Cp>See Camp hapily in action:\u003C\u002Fp>",{"large":59475},{"lineHeight":42818,"height":42819,"marginBottom":55738},{"@type":118,"@version":119,"id":59477,"component":59478},"builder-4c1801ee5d3c458ba541b0a60dfa49ab",{"name":59479,"options":59480,"isRSC":130},"Embed",{"url":59481,"content":59482},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=fCkuwc-ez64","\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FfCkuwc-ez64?rel=0\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\">\u003C\u002Fiframe>\u003C\u002Fdiv>",{"@type":118,"@version":119,"id":58030,"component":59484,"responsiveStyles":59486},{"name":42848,"options":59485,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":59487},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginTop":42821},{"@type":118,"@version":119,"id":58037,"component":59489,"responsiveStyles":59491},{"name":42933,"options":59490,"isRSC":130},{"headline":25,"subHead":47766,"embedScript":44714,"anchorId":66,"forceWhite":128},{"large":59492},{"marginTop":43146,"marginRight":42819},{"id":59494,"@type":118,"tagName":174,"properties":59495,"responsiveStyles":59496},"builder-pixel-nwcva8o9xz",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":59497},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":59499},{"path":66,"query":59500},{},{},1775566948002,1741813371312,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fsummer-camp-strategy-how-hapily-created-their-most-successful-pipeline-quarter-at-inbound","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe1182b2fcafa4e5a97812e9c3775886e",[],{"componentsUsed":59508,"hasLinks":13,"kind":74,"lastPreviewUrl":59509,"hasAutosaves":13},{"Blog Quote":141,"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fsummer-camp-strategy-how-hapily-created-their-most-successful-pipeline-quarter-at-inbound?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects%2CsendPullRequests&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=5dab664b45a445af9d10695a404bd68c&builder.overrides.5dab664b45a445af9d10695a404bd68c=5dab664b45a445af9d10695a404bd68c&builder.options.locale=Default",{"createdDate":59511,"id":59512,"name":59513,"modelId":42782,"published":100,"query":59514,"data":59517,"variations":59610,"lastUpdated":59611,"firstPublished":59612,"previewUrl":59613,"testRatio":141,"screenshot":59614,"createdBy":190,"lastUpdatedBy":189,"folders":59615,"meta":59616,"rev":45748},1742412696122,"7a0d431e242d48b7a2b972e800459546","The Role of Reinvention: VC Veterans Share Why Now Is the Time to Break Things",[59515],{"@type":103,"property":104,"operator":105,"value":59516},"\u002Fblog\u002Fthe-role-of-reinvention-vc-veterans-share-why-now-is-the-time-to-break-things",{"tags":59518,"description":59519,"title":59513,"themeId":13,"excerpt":59520,"image":59521,"category":48379,"datePublished":59522,"author":59523,"environment":42800,"blocks":59524,"url":59516,"state":59607},[484,43826],"At INBOUND 2024 Venture capital veterans Joel Cutler and Paul English reveal why AI-powered small teams will dominate business, how fearless leadership drives growth, and why now is the time to reinvent or build something new.","Venture capital veterans Joel Cutler (co-founder and managing director, General Catalyst) and Paul English (co-founder, KAYAK and Boston Venture Studio) took the INBOUND 2024 stage to break down what AI really means for startups and businesses today: companies that hesitate to adapt are setting themselves up to fail. \n\nWith Harvard Business School professor Youngme Moon steering the conversation, they encouraged business leaders to rethink their approach before it's too late. ","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F6970afc456ff4c2789afe1df3fedf202",1742270400000,{"@type":72,"id":42805,"model":42806},[59525,59533,59541,59548,59556,59564,59571,59576,59584,59592,59598,59602],{"@type":118,"@version":119,"id":59526,"component":59527,"responsiveStyles":59530},"builder-a884dd71fdcf40c59895677b8a846976",{"name":42813,"options":59528,"isRSC":130},{"text":59529},"\u003Cp>Venture capital veterans \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjoel-cutler-317743\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Joel Cutler\u003C\u002Fa> (co-founder and managing director, \u003Ca href=\"https:\u002F\u002Fwww.generalcatalyst.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">General Catalyst\u003C\u002Fa>) and \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fenglishpaulm\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Paul English\u003C\u002Fa> (co-founder, \u003Ca href=\"https:\u002F\u002Fwww.kayak.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">KAYAK\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.bvs.net\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Boston Venture Studio\u003C\u002Fa>) took the INBOUND 2024 stage to breakdown what AI really means for startups and businesses today: companies that hesitate to adapt are setting themselves up to fail. \u003C\u002Fp>\u003Cp>With Harvard Business School professor Youngme Moon steering the conversation, they encouraged business leaders to rethink their approach before it's too late. \u003C\u002Fp>",{"large":59531,"small":59532},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59534,"component":59535,"responsiveStyles":59538},"builder-07bfb7c902f54b1abc83b03e5334c84b",{"name":42813,"options":59536,"isRSC":130},{"text":59537},"\u003Ch6>THE NEW TOOLS ARE ALREADY HERE\u003C\u002Fh6>\u003Cp>\"\u003Cstrong>Every once in a while new sets of tools come around that make doing something really provocative possible. Today is the day,\u003C\u002Fstrong>\" Cutler declared early in the conversation. The message was unmistakable: AI is a fundamental shift in what's possible.\u003C\u002Fp>\u003Cp>The barriers to innovation have dramatically lowered. You no longer need to build foundational technology; instead, you can focus on applying existing tools in ways that transform customer experiences.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>Now is the time where you can really do extraordinary work and the tools are available. You don't have to go out and create the tools\u003C\u002Fstrong>,\" emphasized Cutler. \"\u003Cstrong>That's really the big moment that's changed between today and five years ago.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>While larger platforms might move cautiously, virtually every other consumer-facing business is vulnerable to AI-powered disruption.\u003C\u002Fp>\u003Cp>\"Every consumer brand is going to be redone,\" Cutler predicted. \"Most of the brands are either going to have to change dramatically or there's going to be a startup that eats their lunch.\"\u003C\u002Fp>\u003Cp>Cutler's advice? Don't defend what exists; envision what could be. Don’t wait for technology to mature or become more accessible. The tools are already here and the only question is whether you'll use them before your competitors do.\u003C\u002Fp>",{"large":59539,"small":59540},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59542,"component":59543,"responsiveStyles":59546},"builder-869d9e63f2d34a328fee89e70f18e1c3",{"name":42848,"options":59544,"isRSC":130},{"image":59545,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43470,"width":43471},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0a5227639d30481e9bef6a633bc5d017",{"large":59547},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"paddingBottom":58222,"marginBottom":43146},{"@type":118,"@version":119,"id":59549,"component":59550,"responsiveStyles":59553},"builder-082694283ee648309c8c6861d7b2fab5",{"name":42813,"options":59551,"isRSC":130},{"text":59552},"\u003Ch6>SMALL TEAMS, MASSIVE IMPACT\u003C\u002Fh6>\u003Cp>If there was one stat that captured the room's attention, it was when Paul English casually dropped his new metric for the AI era: \"millions of users per engineer.\"\u003C\u002Fp>\u003Cp>English, who founded KAYAK and took it public with just 200 employees generating $300 million in revenue, sees AI completely changing up fundamental economics of building companies.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>I would rather a three-person team that's AI-powered than a 30-person team that's not\u003C\u002Fstrong>,\" English stated, making it clear that the future belongs to lena, AI-first teams. His current venture, Boston Venture Studio, is pushing this efficiency further, focusing on metrics like \"millions of users per engineer\" rather than traditional scaling benchmarks.\u003C\u002Fp>\u003Cp>From product development to customer service, English's companies are integrating AI into every corner of their operations. The result? Dramatically smaller teams producing dramatically bigger results.\u003C\u002Fp>\u003Cp>AI is helping to create more nimble teams and scaling impact despite their size. This will create competitive advantages for organizations willing to rethink their operating models from the ground up.\u003C\u002Fp>",{"large":59554,"small":59555},{"lineHeight":42818,"height":42819},{"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":59557,"component":59558,"responsiveStyles":59561},"builder-f0fbbf9d685c43f7a79330de48101d01",{"name":42813,"options":59559,"isRSC":130},{"text":59560},"\u003Ch6>GETTING OVER THE FEAR HURDLE\u003C\u002Fh6>\u003Cp>Cutler and English kept coming back to one important point: the biggest barrier to AI use for companies isn't technology or budget, but fear. \u003C\u002Fp>\u003Cp>\"\u003Cstrong>You have to abandon fear of change today or you're screwed\u003C\u002Fstrong>,\" Cutler put it bluntly.\u003C\u002Fp>\u003Cp>Moon took it a step further noting that innovation is often blocked not by a lack of curiosity, but by insecurity: \"I actually think there are more people out there that are curious and want to be innovators than manifest as innovators and curious people because there's something in them that is holding them back.\"\u003C\u002Fp>\u003Cp>For organizations serious about leading, this means creating environments where experimentation is expected. \"\u003Cstrong>Take a risk, break some stuff, be provocative\u003C\u002Fstrong>,\" urged Cutler. Companies that create fearless cultures will consistently outmaneuver those who aren’t willing to risk.\u003C\u002Fp>",{"large":59562,"small":59563},{"lineHeight":42818,"height":42819},{"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":59565,"component":59566,"responsiveStyles":59569},"builder-2a51efc16fed405ca67afb1e2d23eb74",{"name":42813,"options":59567,"isRSC":130},{"text":59568},"\u003Ch6>WHEN LEADERSHIP MAKES ALL THE DIFFERENCE\u003C\u002Fh6>\u003Cp>Unsurprisingly, both investors pointed to leadership as the ultimate differentiator in times of massive transformation. \u003C\u002Fp>",{"large":59570},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":59572,"component":59573},"builder-2e7e31a154c94143b1e4830cbcff649d",{"name":43431,"options":59574,"isRSC":130},{"quote":59575},"Anytime I see the leader of a large company that's willing to say crazy things and change things in a big way, that's a company I want to follow.",{"@type":118,"@version":119,"id":59577,"component":59578,"responsiveStyles":59581},"builder-ceeed59f0802477d96af239a0d366b3b",{"name":42813,"options":59579,"isRSC":130},{"text":59580},"\u003Cp>Cutler built on this, highlighting how founder-led companies often have advantages in periods of rapid change. What sets these leaders apart? \"Arrogance, smarts, energy, integrity... incredible curiosity, the willingness to be thinking about new stuff all the time. Forget about everything in the past,\" he said. \u003C\u002Fp>\u003Cp>In times of technological upheaval, leadership matters more than ever and those who have the vision to reimagine what's possible will be at the front of pack. \u003C\u002Fp>",{"large":59582,"small":59583},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59585,"component":59586,"responsiveStyles":59589},"builder-74bc33afd2f64cd89cd40592d3a3e875",{"name":42813,"options":59587,"isRSC":130},{"text":59588},"\u003Ch6>GETTING STARTED WITH AI REINVENTION\u003C\u002Fh6>\u003Cp>Ready to put these insights into action? Here are concrete steps recommended by Cutler and English:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Start using AI personally\u003C\u002Fstrong>: As English demonstrated, personal experimentation is the fastest way to understand AI's potential. Try tools like ChatGPT, Claude, or Perplexity for research and decision-making.\u003C\u002Fli>\u003Cli>\u003Cstrong>Let AI teach you AI:\u003C\u002Fstrong> \"AI is a great teacher and you can use Gen AI to teach you how to use AI,\" English advised. Ask these tools to help you learn how they can be applied to your specific challenges.\u003C\u002Fli>\u003Cli>\u003Cstrong>Break something:\u003C\u002Fstrong> Both panelists emphasized the need to take risks. Identify a process or approach that's been unchanged for years and reimagine it from scratch using AI capabilities.\u003C\u002Fli>\u003Cli>\u003Cstrong>Think small team, big impact\u003C\u002Fstrong>: Consider how you might accomplish your goals with a dramatically smaller, AI-empowered team. What would change about your approach?\u003C\u002Fli>\u003C\u002Ful>\u003Cp>As English put it, \"It's an incredible time for people to start new companies.\" The only question is whether you'll be one of them.\u003C\u002Fp>\u003Cp>Watch the full session from Joel Cutler and Paul English \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=uLGiztB9-fw&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=29\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>.\u003C\u002Fp>",{"large":59590,"small":59591},{"lineHeight":42818,"height":42819},{"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":59593,"component":59594,"responsiveStyles":59596},"builder-8c47e1772ac04db7818d38081d41ccb3",{"name":42848,"options":59595,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":59597},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":59599,"component":59600},"builder-b609786467994987a1a7cdee2f4ce14a",{"name":42933,"options":59601,"isRSC":130},{"headline":66,"subHead":50433,"embedScript":42936,"forceWhite":128},{"id":59603,"@type":118,"tagName":174,"properties":59604,"responsiveStyles":59605},"builder-pixel-i1mhdmbawo",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":59606},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":59608},{"path":66,"query":59609},{},{},1775163576175,1742415875924,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-role-of-reinvention-vc-veterans-share-why-now-is-the-time-to-break-things","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5dac33d844d24239a1b9d83cee195679",[],{"componentsUsed":59617,"lastPreviewUrl":59618,"kind":74,"hasLinks":13,"hasAutosaves":13},{"Hubspot Form Embed":141,"Blog Quote":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-role-of-reinvention-vc-veterans-share-why-now-is-the-time-to-break-things?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=7a0d431e242d48b7a2b972e800459546&builder.overrides.7a0d431e242d48b7a2b972e800459546=7a0d431e242d48b7a2b972e800459546&builder.options.locale=Default",{"screenshot":59620,"firstPublished":59621,"query":59622,"modelId":42782,"variations":59625,"id":57100,"meta":59626,"lastUpdatedBy":190,"createdDate":59629,"previewUrl":59630,"name":59631,"testRatio":141,"published":100,"createdBy":190,"lastUpdated":59632,"folders":59633,"data":59634,"rev":45748},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fada50ecf8f914992a76745167761025d",1740695293319,[59623],{"@type":103,"operator":105,"value":59624,"property":104},"\u002Fblog\u002Fnew-year-new-skills-how-to-master-ai-in-2025",{},{"kind":74,"hasLinks":13,"componentsUsed":59627,"lastPreviewUrl":59628},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fnew-year-new-skills-how-to-master-ai-in-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CcreateProjects&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=ca21cbdf25aa465b8e132ecc9c83154d&builder.overrides.ca21cbdf25aa465b8e132ecc9c83154d=ca21cbdf25aa465b8e132ecc9c83154d&builder.options.locale=Default",1740596143637,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fnew-year-new-skills-how-to-master-ai-in-2025","New Year, New Skills: AI Tools That Are Changing How We Work in 2025",1758565065349,[],{"author":59635,"category":48379,"tags":59636,"themeId":13,"datePublished":59637,"imageAltText":59638,"image":59639,"hide":13,"environment":42800,"title":59640,"description":59641,"excerpt":59642,"relatedPosts":59643,"blocks":59653,"url":59624,"state":59750},{"model":42806,"id":42805,"@type":72},[484],1741579200000,"Dane Vahey at INBOUND 2024","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F46e6c82b795244a68cb1f7ce5fc20264","New Year, New Skills: How to Master AI in 2025","Want to work smarter with AI? Discover new skills and the latest AI-powered strategies shared by top experts at INBOUND 2024.","AI is quickly rewriting the playbook for how we work... but are you keeping up? At INBOUND 2024, tech visionaries shared how AI is fundamentally changing marketing, sales, and business operations.And if you resolved to implement more AI into your workflows, consider this your Q1 pulse check, because the future of work isn't waiting.",[59644,59647,59650],{"post":59645},{"model":112,"id":59646,"@type":72},"c7ebff8bd3a7432cab05f99f824d4c25",{"post":59648},{"id":59649,"@type":72,"model":112},"d45fb47a920c46509f3f49e7adc64630",{"post":59651},{"@type":72,"model":112,"id":59652},"ecd00844defa4c2c9ad77d3afc5023e6",[59654,59662,59670,59677,59685,59692,59700,59709,59717,59727,59735,59741,59745],{"@type":118,"@version":119,"id":59655,"component":59656,"responsiveStyles":59659},"builder-295ce269507443bb85a92e3c4eaf43e4",{"name":42813,"options":59657,"isRSC":130},{"text":59658},"\u003Cp>AI is quickly rewriting the playbook for how we work... but are you keeping up? At INBOUND 2024, tech visionaries shared how AI is fundamentally changing marketing, sales, and business operations. And if you resolved to implement more AI into your workflows, consider this your Q1 pulse check, because the future of work isn't waiting.\u003C\u002Fp>",{"large":59660,"small":59661},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59663,"component":59664,"responsiveStyles":59667},"builder-ecd8a9d913e34846805833e8eaa60bcb",{"name":42813,"options":59665,"isRSC":130},{"text":59666},"\u003Ch6>MEET AI AGENTS: YOUR NEW DIGITAL TEAMMATES\u003C\u002Fh6>\u003Cp>At INBOUND 2024, Dharmesh Shah (Co-founder, CTO; HubSpot) \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-future-of-ai-agents-and-what-that-means-for-you\" rel=\"noopener noreferrer\" target=\"_blank\">challenged the idea of teamwork as we know it\u003C\u002Fa>. \"\u003Cstrong>In the future our teams are going to be hybrid. They will consist of humans, like you, and AI agents\u003C\u002Fstrong>,\" Shah explained, showing how these sophisticated digital counterparts go far beyond basic automation.\u003C\u002Fp>\u003Cp>Ready to put AI Agents to work? Here are immediate ways you can integrate them (via \u003Ca href=\"https:\u002F\u002Fagent.ai\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">agent.ai\u003C\u002Fa>) into your workflow this week:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Boost Website Performance:\u003C\u002Fstrong> Drop your website URL into the \u003Ca href=\"https:\u002F\u002Fagent.ai\u002Fprofile\u002F3cfggf4ubei0ad38\" rel=\"noopener noreferrer\" target=\"_blank\">Conversion Rate Optimizer Agent\u003C\u002Fa> to get expert-level suggestions to improve conversion rates, and turn more visitors into leads.\u003C\u002Fli>\u003Cli>\u003Cstrong>Enhance Sales Intelligence:\u003C\u002Fstrong> Enter any company's domain name into the \u003Ca href=\"https:\u002F\u002Fagent.ai\u002Fprofile\u002Fcompanyresearch\" rel=\"noopener noreferrer\" target=\"_blank\">Company Research Agent\u003C\u002Fa> to instantly generate a comprehensive multi-page report covering founders, news, web traffic, and keywords (then add researched companies directly into HubSpot with one click!).\u003C\u002Fli>\u003C\u002Ful>\u003Cp>As Shah put it, these agents will help \"\u003Cstrong>automate the mundane, and amplify the magic\u003C\u002Fstrong>\" of human creativity.\u003C\u002Fp>",{"large":59668,"small":59669},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59671,"component":59672,"responsiveStyles":59675},"builder-12e8da1653934a4896ecdaf060b9e2bf",{"name":42848,"options":59673,"isRSC":130},{"image":59674,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F54f10c4c707a4d7d9f74c1658885f07e",{"large":59676},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"paddingTop":42821,"marginTop":42821},{"@type":118,"@version":119,"id":59678,"component":59679,"responsiveStyles":59682},"builder-3ea9b18cbc12474c8df0b392c0262ef0",{"name":42813,"options":59680,"isRSC":130},{"text":59681},"\u003Ch6>AI AS YOUR STRATEGIC THINKING PARTNER\u003C\u002Fh6>\u003Cp>OpenAI's \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbeyond-content-creation-open-a-is-dane-vahey-on-the-future-of-ai-first-marketing\" rel=\"noopener noreferrer\" target=\"_blank\">Dane Vahey introduced the concept of \"AI primitives\"\u003C\u002Fa> – foundational AI skills that marketers need to master. While many still view AI as merely a content production tool, Vahey emphasized its potential as a research and analysis powerhouse.\u003C\u002Fp>\u003Cp>Elevate your strategic skills with these approaches:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Uncover Hidden Insights\u003C\u002Fstrong>: Upload campaign data to ChatGPT with prompts like \"identify performance blind spots\" and \"recommend data-driven budget reallocation\" – moving beyond what worked to understand what you haven't even considered.\u003C\u002Fli>\u003Cli>\u003Cstrong>Turn Commute Time into Prep Time\u003C\u002Fstrong>: Use ChatGPT's voice features during your commute to prepare for presentations, with AI actively quizzing you on key points and identifying gaps in your knowledge.\u003C\u002Fli>\u003Cli>\u003Cstrong>Enhance Content Research:\u003C\u002Fstrong> Before outlining your next blog post, ask AI to simulate a conversation between two experts debating your topic. The back-and-forth dialogue often surfaces nuanced angles you might miss in traditional outlining.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\"\u003Cstrong>What I'm obsessed with are AI primitives - the things you'll see you need to build successful[ly] today\u003C\u002Fstrong>,\" Vahey shared, highlighting how these fundamental capabilities can shift the way you think, strategize, and execute. \u003C\u002Fp>",{"large":59683,"small":59684},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59686,"component":59687,"responsiveStyles":59690},"builder-cfda1953cec3478b848877909b8a35e3",{"name":42848,"options":59688,"isRSC":130},{"image":59689,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc563b3b923814e5d8783e96ca7cfb2d0",{"large":59691},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":59693,"component":59694,"responsiveStyles":59697},"builder-8efe388cc1274a87bc7ef76af7c82a67",{"name":42813,"options":59695,"isRSC":130},{"text":59696},"\u003Ch6>TRANSFORM BUSINESS COMMUNICATION WITH AI VIDEO\u003C\u002Fh6>\u003Cp>HeyGen's \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-ai-video-is-transforming-business-communication-key-takeaways-from-hey-gens-joshua-xu?__hstc=216070601.0a8d295fd716f431fe1c93f04f721289.1740760182141.1740760182141.1740760182141.1&__hssc=216070601.1.1740760182141&__hsfp=489374745\" rel=\"noopener noreferrer\" target=\"_blank\">Joshua Xu showed us how AI is making premium video content accessible\u003C\u002Fa> to businesses of all sizes. \"\u003Cstrong>If we can remove the barrier of the camera, we will remove the barrier for visual storytelling for businesses,\u003C\u002Fstrong>\" Xu explained, highlighting how AI-driven video tools are cutting down production costs by up to 90% without sacrificing quality. \u003C\u002Fp>\u003Cp>Here's how you can use AI video strategies to enhance your customer experience:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Personalize at Scale\u003C\u002Fstrong>: Create customized video messages that feel individually crafted (complete with your digital avatar), then A\u002FB test different personalization approaches to identify which emotional triggers drive the highest meeting conversion rates.\u003C\u002Fli>\u003Cli>\u003Cstrong>Create 24\u002F7 Visual Support:\u003C\u002Fstrong> Deploy interactive AI avatars as always-on product guides – not just answering FAQs, but capturing real-time customer sentiment that surfaces emerging issues before they become support trends.\u003C\u002Fli>\u003Cli>\u003Cstrong>Go Global Overnight:\u003C\u002Fstrong> Instantly localize your existing video content into 175+ languages with native-sounding voiceovers helping you expand into new markets without losing the emotional impact that makes video so powerful. \u003C\u002Fli>\u003C\u002Ful>\u003Cp>AI is quickly breaking down barriers to what was previously an expensive and complex content format to jump into.\u003C\u002Fp>",{"large":59698,"small":59699},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59701,"component":59702,"responsiveStyles":59707},"builder-f18ef1a19d6e4328a741662a04e8743d",{"name":42848,"options":59703,"isRSC":130},{"image":59704,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":59705,"width":59706},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5486ffb2f91240ddb3fbe2e49b26ee82",871,1411,{"large":59708},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":59710,"component":59711,"responsiveStyles":59714},"builder-b5c896af385943c291a08751b44dea24",{"name":42813,"options":59712,"isRSC":130},{"text":59713},"\u003Ch6>ADVANCING HUMAN CREATIVITY THROUGH AI COLLABORATION\u003C\u002Fh6>\u003Cp>Canva's CPO, \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fadvancing-human-creativity-with-ai?__hstc=216070601.0a8d295fd716f431fe1c93f04f721289.1740760182141.1740760182141.1740760182141.1&__hssc=216070601.1.1740760182141&__hsfp=489374745\" rel=\"noopener noreferrer\" target=\"_blank\">Cameron Adams, showcased how AI design tools are democratizing creativity\u003C\u002Fa>. His concept of \"multi-modal creativity\" shared how AI and human ingenuity, working together, can produce something greater than either could alone.\u003C\u002Fp>\u003Cp>Here's how to push your creative boundaries with AI: \u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Break Creative Bottlenecks\u003C\u002Fstrong>: Use Canva's Magic Media and Magic Write for rapid storyboarding to explore 20+ concepts before committing to final production.\u003C\u002Fli>\u003Cli>\u003Cstrong>Master the Art of Curation\u003C\u002Fstrong>: Instead of trying to create perfect designs from scratch, use AI to generate multiple design variations, then practice identifying and combining the best pieces into something uniquely yours.\u003C\u002Fli>\u003Cli>\u003Cstrong>De-Risk Creative Direction\u003C\u002Fstrong>: Use AI to quickly visualize multiple campaign directions in the strategy phase, allowing you to validate concepts with stakeholders before investing in expensive production.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This new approach to creative processes shows how the best designers will learn to collaborate with AI to push their ideas further and faster than ever before.\u003C\u002Fp>",{"large":59715,"small":59716},{"lineHeight":42818,"height":42819},{"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":59718,"component":59719,"responsiveStyles":59725},"builder-d54875399ddf403d87c54d5589f70f7f",{"name":42848,"options":59720,"isRSC":130},{"image":59721,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":59722,"lockAspectRatio":13,"height":59723,"width":59724},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb7e38356d9b04e9e83a1a4c1f94ff242",0.616,958,1554,{"large":59726},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"marginLeft":42819,"marginRight":42819,"maxWidth":43704,"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":59728,"component":59729,"responsiveStyles":59732},"builder-7d4f5ce2fa41488ab10fdcdaca0e6147",{"name":42813,"options":59730,"isRSC":130},{"text":59731},"\u003Ch6>THE YEAR OF AI SKILL-BUILDING\u003C\u002Fh6>\u003Cp>As we move deeper into 2025, it's clear that AI proficiency is becoming a critical differentiator for marketing and sales professionals. The INBOUND community is at the forefront of this transformation, with leaders like Shah, Vahey, Xu, and Adams showing us not just what's possible, but how to make AI work in real-world business strategies. \u003C\u002Fp>\u003Cp>Which of these AI tools are you most excited to implement in your workflow this year? Share your experiences with us, and don't forget that INBOUND 2025 is coming to San Francisco's Moscone Center from September 3-5. \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister?__hstc=216070601.0a8d295fd716f431fe1c93f04f721289.1740760182141.1740760182141.1740760182141.1&__hssc=216070601.1.1740760182141&__hsfp=489374745\" rel=\"noopener noreferrer\" target=\"_blank\">Register now\u003C\u002Fa> to continue your AI journey with us!\u003C\u002Fp>",{"large":59733,"small":59734},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":59736,"component":59737,"responsiveStyles":59739},"builder-abc42682f8f342cbaaf4c1986c517171",{"name":42848,"options":59738,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":59740},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":59742,"component":59743},"builder-93ebd27bdf6840b7ab49a90891a39c73",{"name":42933,"options":59744,"isRSC":130},{"headline":66,"subHead":50433,"embedScript":42936},{"id":59746,"@type":118,"tagName":174,"properties":59747,"responsiveStyles":59748},"builder-pixel-rb1vqmbgnwn",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":59749},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":59751},{"path":66,"query":59752},{},{"createdDate":59754,"id":59646,"name":59755,"modelId":42782,"published":100,"query":59756,"data":59759,"variations":59865,"lastUpdated":59866,"firstPublished":59867,"previewUrl":59868,"testRatio":141,"screenshot":59869,"createdBy":190,"lastUpdatedBy":189,"folders":59870,"meta":59871,"rev":45748},1739226521637,"The Future of AI Agents and What That Means for You",[59757],{"@type":103,"property":104,"operator":105,"value":59758},"\u002Fblog\u002Fthe-future-of-ai-agents-and-what-that-means-for-you",{"image":59674,"imageAltText":59760,"tags":59761,"category":48379,"themeId":13,"environment":42800,"excerpt":59762,"description":59763,"author":59764,"title":59755,"datePublished":59765,"blocks":59766,"url":59758,"state":59862},"Dharmesh Shah at INBOUND 2024",[50996,484],"The way we work is changing. Fast. And if AI agents weren’t on your radar yet, at this past INBOUND, Dharmesh Shah made sure they are now. HubSpot’s CTO delivered a perspective-shifting vision of how AI agents are fundamentally reshaping how businesses run (and gave a peek into his recent work with agent.ai). \n\nWhat does this shift mean for you? Let’s dive in.","AI agents are transforming work as we know it. Discover how they're redefining business growth in Dharmesh Shah's INBOUND 2024 session.",{"@type":72,"id":42805,"model":42806},1740632400000,[59767,59775,59782,59787,59795,59803,59810,59818,59825,59830,59838,59846,59852,59857],{"@type":118,"@version":119,"id":59768,"component":59769,"responsiveStyles":59772},"builder-ae54edafc9fb4e1bb73f5e863b56231c",{"name":42813,"options":59770,"isRSC":130},{"text":59771},"\u003Cp>The way we work is changing. \u003Cspan style=\"font-size: 14px;\">Fast. And if AI agents weren’t on your radar yet, at this past INBOUND, \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdharmesh\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">\u003Cstrong>Dharmesh Shah\u003C\u002Fstrong>\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\"> made sure they are now. \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002F?__hstc=216070601.7f2ae9045af50aa05dfb6e133eef5c9a.1740077248285.1740077248285.1740077248285.1&__hssc=216070601.1.1740077248285&__hsfp=489374745\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">HubSpot’s\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\"> co-founder and CTO delivered a perspective-changing vision of how AI agents are fundamentally reshaping how businesses run (and gave a peek into his recent work with \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fagent.ai\u002F\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-size: 14px;\">agent.ai\u003C\u002Fa>\u003Cspan style=\"font-size: 14px;\">). \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>What does this shift mean for you? Let’s dive in.\u003C\u002Fp>",{"large":59773,"small":59774},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59776,"component":59777,"responsiveStyles":59780},"builder-4c5c70deb33b4eafb9454f91b9dd5984",{"name":42813,"options":59778,"isRSC":130},{"text":59779},"\u003Ch6>THE AI ACCELERATION \u003C\u002Fh6>\u003Cp>Remember Moore's Law? That trusty principle about computing power doubling every 18 months? Turns out, AI didn't get the memo.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>AI models aren't just getting bigger, they're getting better faster\u003C\u002Fstrong>,\" Shah revealed, highlighting how AI capabilities are evolving at a pace that makes traditional tech advancement look glacial. The implications? Massive. But here's where the real opportunity (and challenge) lies:\u003C\u002Fp>",{"large":59781},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":59783,"component":59784},"builder-1f15086b1fb54a4dad5ee59be5923171",{"name":43431,"options":59785,"isRSC":130},{"quote":59786},"When things are moving this fast, we shouldn't go where AI is, we should go to where AI is going.",{"@type":118,"@version":119,"id":59788,"component":59789,"responsiveStyles":59792},"builder-54b45b5e49584a89ba2edf6e96e23c13",{"name":42813,"options":59790,"isRSC":130},{"text":59791},"\u003Cp>We’ve passed the point of tracking AI's progress by milestones. It's exponential growth makes it a business imperative that demands a proactive strategy and swift action.\u003C\u002Fp>",{"large":59793,"small":59794},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59796,"component":59797,"responsiveStyles":59800},"builder-9e4aa52690c748f5965b6c296c2a482c",{"name":42813,"options":59798,"isRSC":130},{"text":59799},"\u003Ch6>AI AGENTS: MEET THE NEW POWER PLAYERS ON YOUR TEAM \u003C\u002Fh6>\u003Cp>Forget basic automation. AI agents are sophisticated digital allies that can understand context, maintain memory, and execute complex, multi-step tasks. They go beyond being just tools. They're teammates. And according to Shah, \"\u003Cstrong>in the future our teams are going to be hybrid. They will consist of humans, like you, and AI agents.\u003C\u002Fstrong>\" It's a new workplace dynamic that sees man and machine working smarter, together. \u003C\u002Fp>\u003Cp>What sets AI agents apart? They represent a leap from simple task automation to intelligent, context-aware collaboration. These agents don't just complete tasks; they think in sequences, remember past interactions, and continuously improve. They turn scattered processes into streamlined operations that previously required significant human intervention. The main distinction is their ability to understand and execute multi-step goals, making them true partners in business growth.\u003C\u002Fp>\u003Cp>The question isn't if AI agents will be part of your team; it's how fast you'll integrate them. \u003C\u002Fp>",{"large":59801,"small":59802},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59804,"component":59805,"responsiveStyles":59808},"builder-f0b4368cf84d475b8bddc86de1ab1f9d",{"name":43030,"options":59806,"isRSC":130},{"code":59807,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      .video-container {\n        position: relative;\n        width: 80%;\n        max-width: 1280px; \u002F* Increased for typical landscape video width *\u002F\n        margin: 0 auto;\n        overflow: hidden;\n        display: flex;\n        justify-content: center;\n        align-items: center;\n      }\n\n      .video-container::before {\n        content: \"\";\n        display: block;\n        padding-top: 56.25%; \u002F* 16:9 aspect ratio (9\u002F16 * 100) *\u002F\n      }\n\n      .video-container video {\n        position: absolute;\n        width: 100%; \u002F* Full width *\u002F\n        height: 100%; \u002F* Full height *\u002F\n        object-fit: contain;\n        background-color: #000;\n        top: 0;\n        left: 0;\n      }\n\n      \u002F* Ensure controls stay within bounds *\u002F\n      video::-webkit-media-controls-panel {\n        box-sizing: border-box;\n        width: 100%;\n        bottom: 0;\n      }\n\n      video::-webkit-media-controls-enclosure {\n        overflow: hidden;\n      }\n\n      \u002F* Style for the poster image *\u002F\n      video[poster] {\n        object-fit: contain;\n      }\n\n      \u002F* Media query for smaller screens *\u002F\n      @media (max-width: 768px) {\n        .video-container {\n          max-width: 100%;\n        }\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FDharmesh%20thumbnail.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FDharmes%20cutdown%20v2.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":59809},{"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":59811,"component":59812,"responsiveStyles":59815},"builder-7499dcf27dd74473b6135d03bf5bc1ac",{"name":42813,"options":59813,"isRSC":130},{"text":59814},"\u003Ch6>THE AI NETWORK THAT’S CHANGING HOW BUSINESSS GETS DONE\u003C\u002Fh6>\u003Cp>Enter \u003Ca href=\"https:\u002F\u002Fagent.ai\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">agent.ai\u003C\u002Fa>: A groundbreaking platform that's essentially LinkedIn for AI agents. With 47,000+ users already onboard at the time of INBOUND 2024, it has quickly become HubSpot's second most successful innovation after the CRM itself.\u003C\u002Fp>\u003Cp>The vision? \"\u003Cstrong>There's an agent for that.\u003C\u002Fstrong>\" Just as apps revolutionized mobile computing, agents are set to transform business operations. The platform is already home to a growing ecosystem of specialized agents for marketing, sales, and service tasks. And the best part? \"\u003Cstrong>You don't have to be a coder to be an agent builder, you just have to be curious\u003C\u002Fstrong>,\" Shah shared. The democratization of AI is here.\u003C\u002Fp>\u003Cp>These agents are already changing how businesses work:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Ca href=\"https:\u002F\u002Fagent.ai\u002Fprofile\u002F3cfggf4ubei0ad38\" rel=\"noopener noreferrer\" target=\"_blank\">Conversion Rate Optimizer Agent\u003C\u002Fa>: analyzes webpages and suggests improvements.\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fagent.ai\u002Fprofile\u002Fcompanyresearch\" rel=\"noopener noreferrer\" target=\"_blank\">Company Research Agent\u003C\u002Fa>: consolidates prospect information from across web.\u003C\u002Fli>\u003Cli>....and many \u003Ca href=\"https:\u002F\u002Fagent.ai\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">more\u003C\u002Fa>!\u003C\u002Fli>\u003C\u002Ful>\u003Cp>With new specialized agents added weekly, agent.ai is setting the stage for a future where AI capabilities are as accessible as apps on your phone.\u003C\u002Fp>",{"large":59816,"small":59817},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59819,"component":59820,"responsiveStyles":59823},"builder-8d053481442045579e428c42de91d999",{"name":42813,"options":59821,"isRSC":130},{"text":59822},"\u003Ch6>HUMAN + AI: ELEVATING OUR POTENTIAL\u003C\u002Fh6>\u003Cp>With all of these workplace changes coming at breakneck speed, it's no surprise that AI anxiety has entered the chat. But, remember that the most powerful innovations won't come from AI or humans alone, but from how we integrate the two:\u003C\u002Fp>",{"large":59824},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":59826,"component":59827},"builder-08e4abf1b72143fcaff4e51a8a2403a4",{"name":43431,"options":59828,"isRSC":130},{"quote":59829},"Deep down inside, we may be worried that AI will replace us as humans. As a human myself, I will humbly submit that AI does not reduce your value. It raises it.",{"@type":118,"@version":119,"id":59831,"component":59832,"responsiveStyles":59835},"builder-22975910d1a04f91ab8a127d7bbdad9b",{"name":42813,"options":59833,"isRSC":130},{"text":59834},"\u003Cp>Why? Because, \"\u003Cstrong>Humans are more than the sum of tasks that they do. There is an inexplicable magic made from the experiences we have\u003C\u002Fstrong>,\" Shah added. AI can process information at lightning speed, but it can't replicate human experience, creativity, or emotional intelligence. The real opportunity is about focusing on what we do best as humans. As Shah put it, we should \"\u003Cstrong>let agents automate the mundane, and amplify the magic\u003C\u002Fstrong>.\"\u003C\u002Fp>\u003Cp>The future workplace isn't about AI versus humans. It's about the unique synergy that happens when human creativity and experience combine with AI's processing power and efficiency. And at it's core, it's about freeing humans to be more human, not less.\u003C\u002Fp>",{"large":59836,"small":59837},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59839,"component":59840,"responsiveStyles":59843},"builder-2d40229e1b2d4a6093d5f9ba805125fc",{"name":42813,"options":59841,"isRSC":130},{"text":59842},"\u003Ch6>TAKEAWAYS\u003C\u002Fh6>\u003Cp>AI agents are changing the way we work, but the biggest impact will come from how we choose to use them. The shift is already happening; are you ready to keep up? \u003C\u002Fp>\u003Cp>Dive deeper into the future of AI agents (plus get all the dad jokes), when you watch Dharmesh Shah’s full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=IityUpVVD38&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=48\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>",{"large":59844,"small":59845},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":59847,"component":59848,"responsiveStyles":59850},"builder-e7da5c5243674c19aa707d53ef29b22e",{"name":42848,"options":59849,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":59851},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":59853,"component":59854},"builder-e51b4f7844a64b63b8009c5850f0eea8",{"name":42933,"options":59855,"isRSC":130},{"headline":66,"subHead":59856,"embedScript":42936,"forceWhite":128},"\u003Cp>Want to stay ahead in 2025? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things INBOUND: Text\u003C\u002Fp>",{"id":59858,"@type":118,"tagName":174,"properties":59859,"responsiveStyles":59860},"builder-pixel-4nbnuyepzdk",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":59861},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":59863},{"path":66,"query":59864},{},{},1775166250849,1739235118425,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-future-of-ai-agents-and-what-that-means-for-you","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1ba2d01bbbed417387ae87ddec3b9f65",[],{"lastPreviewUrl":59872,"hasLinks":13,"kind":74,"componentsUsed":59873,"hasAutosaves":13},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-future-of-ai-agents-and-what-that-means-for-you?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyWorkflowIntegrations%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects%2CindexDesignSystems%2CsendPullRequests%2CmergePullRequests&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=c7ebff8bd3a7432cab05f99f824d4c25&builder.overrides.c7ebff8bd3a7432cab05f99f824d4c25=c7ebff8bd3a7432cab05f99f824d4c25&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Quote":119},{"createdDate":59875,"id":59876,"name":59877,"modelId":42782,"published":100,"meta":59878,"query":59881,"data":59884,"variations":59990,"lastUpdated":59991,"firstPublished":59992,"previewUrl":59993,"testRatio":141,"screenshot":59994,"createdBy":190,"lastUpdatedBy":190,"folders":59995,"rev":45748},1739488534595,"aaf68b1c6bb746499cbaea402823a5e7","How to Grow Your Organization Without Losing its Identity ",{"componentsUsed":59879,"kind":74,"hasLinks":13,"lastPreviewUrl":59880},{"Blog Quote":119,"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-grow-your-organization-without-losing-its-identity?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=aaf68b1c6bb746499cbaea402823a5e7&builder.overrides.aaf68b1c6bb746499cbaea402823a5e7=aaf68b1c6bb746499cbaea402823a5e7&builder.options.locale=Default",[59882],{"@type":103,"property":104,"operator":105,"value":59883},"\u002Fblog\u002Fhow-to-grow-your-organization-without-losing-its-identity",{"datePublished":59885,"title":59877,"image":59886,"themeId":13,"environment":42800,"category":48379,"author":59887,"excerpt":59888,"imageAltText":59889,"description":59890,"tags":59891,"blocks":59893,"url":59883,"state":59987},1739854800000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa5bb32ebad1b433dbc1257353601fa4b",{"@type":72,"id":42805,"model":42806},"How do you transform a legacy organization without losing the magic that made it great in the first place? It's a challenge that trips up even the most seasoned leaders. But when it comes to driving meaningful change, few leaders have the unique perspective of Dr. David A. Thomas, Harvard Business School professor and president of Morehouse College.\n\nAt INBOUND 2024, Thomas sat down with PBS NewsHour's Geoff Bennett to unpack the balancing act of organizational transformation: how to honor the past while building for the future. Whether you're leading a 157-year-old-institution or scaling a fast-moving startup, his insights are a must-hear for anyone negotiating change with purpose.","Dr. David A. Thomas at INBOUND 2024","How do you transform a storied institution without losing its soul? Dr. David A. Thomas shares leadership lessons on balancing change with tradition.",[50996,59892],"Office Culture & Community",[59894,59902,59909,59914,59922,59929,59936,59944,59951,59956,59964,59972,59978,59982],{"@type":118,"@version":119,"id":59895,"component":59896,"responsiveStyles":59899},"builder-680d9cc3e6a84301921255ce18e8b07d",{"name":42813,"options":59897},{"text":59898},"\u003Cp>How do you transform a legacy organization without losing the magic that made it great in the first place? It's a challenge that trips up even the most seasoned leaders. But when it comes to driving meaningful change, few have the unique perspective of \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdavid-thomas-035bb18\u002F\" target=\"_blank\">Dr. David A. Thomas\u003C\u002Fa>, Harvard Business School professor and president of \u003Ca href=\"https:\u002F\u002Fmorehouse.edu\u002F\" target=\"_blank\">Morehouse College\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>At INBOUND 2024, Thomas sat down with PBS NewsHour's \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgeoffreybennett\u002F\">Geoff Bennett\u003C\u002Fa> to unpack the balancing act of organizational transformation: how to honor the past while building for the future. Whether you're leading a 157-year-old-institution or scaling a fast-moving startup, his insights are a must-hear for anyone negotiating change with purpose.\u003C\u002Fp>",{"large":59900,"small":59901},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59903,"component":59904,"responsiveStyles":59907},"builder-ab4b656f1abe4bb3809af71623afe1b8",{"name":42813,"options":59905},{"text":59906},"\u003Ch6>UNDERSTANDING YOUR ORGANIZATION’S SOUL\u003C\u002Fh6>\u003Cp>As much as transformation is about innovation, equally important is knowing what should never change. Before you can change an organization, Thomas argues, you need to understand its essence.\u003C\u002Fp>",{"large":59908},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":59910,"component":59911},"builder-f9e7c3e8f9534fdcaff4f0fd4d1607b2",{"name":43431,"options":59912},{"quote":59913},"If you want to transform an institution, you have to really understand what are the things that you don't want to break in the process of the transformation.",{"@type":118,"@version":119,"id":59915,"component":59916,"responsiveStyles":59919},"builder-5a283f601a344fc086189af4f7bd319f",{"name":42813,"options":59917},{"text":59918},"\u003Cp>At Morehouse, this understanding was central to Thomas's leadership journey. The school's mission was clear, but the vision for its future needed a refresh. This insight led him and Morehouse to launch the first globally accessible online program for men at a historically Black college or university; an initiative designed to reach the 3.5 million Black men in the U.S. with some college credits but no degree.\u003C\u002Fp>\u003Cp>The program's success proved that honoring your organization's soul isn't about preserving the status, but finding new ways to deliver on your core mission in a changing world. \u003C\u002Fp>",{"large":59920,"small":59921},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59923,"component":59924,"responsiveStyles":59927},"builder-1bae222343bc4d56934398e916b5f6ae",{"name":42813,"options":59925},{"text":59926},"\u003Ch6>NAVIGATING RESISTANCE WITH EMPATHY\u003C\u002Fh6>\u003Cp>Even the most thought-out and strategic plans can be met with resistance. Rather than viewing all pushback as opposition, Thomas takes a more nuanced view: \"\u003Cstrong>I don't treat all resisters as if they're the same\u003C\u002Fstrong>.\"\u003C\u002Fp>\u003Cp>This understanding of resistance as a signal has helped him turn initial skeptics into supporters, particularly when implementing major changes like Morehouse's first online program. The key is to recognize the \"why\" behind the resistance, as in some cases it often comes from a place of personal investment in the current way of doing things.\u003C\u002Fp>\u003Cp>When leaders take the time to uncover the real concerns beneath the surface, they're removing roadblocks while also building trust. And in many cases, that trust turns former skeptics into the biggest champions of change and new initiatives.\u003C\u002Fp>",{"large":59928},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":59930,"component":59931,"responsiveStyles":59934},"builder-fbcd718de67c47ec8c81e1d1ab17a016",{"name":42848,"options":59932},{"image":59933,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43470,"width":43471},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F55f13718d05e448fa9d0fed3be15d0cf",{"large":59935},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":59937,"component":59938,"responsiveStyles":59941},"builder-a84c8d65d6a3436bba44c308029f1bb5",{"name":42813,"options":59939},{"text":59940},"\u003Ch6>THE FUNNEL APPROACH TO STAKEHOLDER ENGAGEMENT\u003C\u002Fh6>\u003Cp>When you're leading an organization with over 22,000 stakeholders—students, parents, alumni, and beyond—communication can't be one-size-fits-all. Thomas has developed a funnel approach to stakeholder engagement that starts broad and gets increasingly specific:\u003C\u002Fp>\u003Cp>\"\u003Cstrong>I sort of level it, right? Starts with what are the things that I want to say to everybody... Then I think about what's the interest of that constituency and what do I want them to do.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>This method keeps messaging clear and consistent while allowing for personalization. And the best part? It scales. Whether you're managing a small team or a global brand, starting with a core message before tailoring to specific groups ensures alignment while respective diverse perspectives.\u003C\u002Fp>",{"large":59942,"small":59943},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59945,"component":59946,"responsiveStyles":59949},"builder-8a01da4921004dc4b534aaf0431bebd5",{"name":42813,"options":59947},{"text":59948},"\u003Ch6>HOW TO INNOVATE WITHOUT BREAKING TRADITION\u003C\u002Fh6>\u003Cp>Too often, leaders see tradition and innovation as opposing forces. Thomas views them differently. \"\u003Cstrong>I don't talk about them as if they were a trade-off,\u003C\u002Fstrong>\" he explained. \u003C\u002Fp>",{"large":59950},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":59952,"component":59953},"builder-e85b3cb80e66420fb59e6c48633b4649",{"name":43431,"options":59954},{"quote":59955}," I talk about innovation as a necessity for us to actually deliver on our mission.",{"@type":118,"@version":119,"id":59957,"component":59958,"responsiveStyles":59961},"builder-01948114c07243a1a16b453fbdf2db4c",{"name":42813,"options":59959},{"text":59960},"\u003Cp>That mindset was put to the test when the pandemic forced Morehouse to move online. Instead of just adapting to survive, Thomas saw an opportunity: \"\u003Cstrong>Take advantage of a good crisis when you're trying to create transformational change.\u003C\u002Fstrong>\" That pivot led to Morehouse becoming a leader in online education without losing sight of its core mission.\u003C\u002Fp>\u003Cp>This shift in perspective is crucial. Rather than viewing tradition as a barrier, Thomas suggests seeing it as a foundation to build upon. His experience shows that even the most legacy-driven organizations can innovate boldly when change is framed as a way to strengthen their mission, not stray from it. \u003C\u002Fp>",{"large":59962,"small":59963},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59965,"component":59966,"responsiveStyles":59969},"builder-0dcf86ad3ee247bab8dd70d56ba57a0d",{"name":42813,"options":59967},{"text":59968},"\u003Ch6>TAKEAWAYS\u003C\u002Fh6>\u003Cp>Transformation doesn't have to mean tearing everything down and rebuilding. The art lies in evolving while protecting what makes your organization special. Here's how to strike that balance:  \u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Know Your Core\u003C\u002Fstrong>: Before making changes, get clear on what makes your organization unique. This means listening to stakeholders at all levels and observing how your organization really works.\u003C\u002Fli>\u003Cli>\u003Cstrong>Map Your Resisters\u003C\u002Fstrong>: Not all resistance is the same (fear, loyalty to the past, lack of clarity, etc). Identify why people are pushing back and address their concerns individually.\u003C\u002Fli>\u003Cli>\u003Cstrong>Structure Your Communication\u003C\u002Fstrong>: Use a funnel approach to manage multiple groups effectively. Start with a clear, universal message, then refine it for specific stakeholders.\u003C\u002Fli>\u003Cli>\u003Cstrong>Find the Bridge\u003C\u002Fstrong>: Look for ways to connect tradition with innovation rather than treating them as opposites. Frame changes as enhancements to your mission rather than departures from it.\u003C\u002Fli>\u003Cli>\u003Cstrong>Stay Courageous\u003C\u002Fstrong>: \"It takes courage. You've got to be able to confront those realities, and you've got to be able to match them to the values of the institution,\" Thomas emphasized. This means being willing to make bold moves while staying true to your organization's values.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>As Thomas proved at Morehouse—raising more money in seven years than in the institution's entire history while launching groundbreaking initiatives—tradition and transformation aren't mutually exclusive. It's about finding the right balance and having the courage to pursue both.\u003C\u002Fp>\u003Cp>Watch Dr. Thomas’s full session for more insights on leading change while honoring tradition \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=IDBsQuQDyMM&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=27\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>.\u003C\u002Fp>",{"large":59970,"small":59971},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":59973,"component":59974,"responsiveStyles":59976},"builder-c4e1da4257e64fcbbe7ccba4cf0c4816",{"name":42848,"options":59975},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":59977},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":59979,"component":59980},"builder-b91caf9b7bd1439e8ddb6f953f2274a4",{"name":42933,"options":59981},{"headline":66,"subHead":50433,"embedScript":42936,"forceWhite":128},{"id":59983,"@type":118,"tagName":174,"properties":59984,"responsiveStyles":59985},"builder-pixel-urynsamd5zi",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":59986},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":59988},{"path":66,"query":59989},{},{},1747401862858,1739490565317,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-to-grow-your-organization-without-losing-its-identity","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F2ee903c89b574362a2ccd24ecd2524b3",[],{"createdDate":59997,"id":59998,"name":59999,"modelId":42782,"published":100,"query":60000,"data":60003,"variations":60087,"lastUpdated":60088,"firstPublished":60089,"previewUrl":60090,"testRatio":141,"screenshot":60091,"createdBy":190,"lastUpdatedBy":190,"folders":60092,"meta":60093,"rev":45748},1738359393613,"4c3b13bac5214dd8b8e6d7ecda41afb2","Work Less, Do More: The 5 Pillars of Smarter Work",[60001],{"@type":103,"property":104,"operator":105,"value":60002},"\u002Fblog\u002Fwork-less-do-more-the-five-pillars-to-smarter-work",{"excerpt":60004,"author":60005,"image":60006,"environment":42800,"tags":60007,"title":59999,"category":48379,"datePublished":60008,"description":60009,"imageAltText":60010,"themeId":13,"blocks":60011,"url":60002,"state":60084},"Want to know the secret to achieving more in 2025? Work less. Yes, really. It might sound counterintuitive, but at INBOUND 2024, we learned that the most successful leaders aren't the ones putting in the most hours—they're the ones working smarter. \n\nAt INBOUND 2024, Dr. V Boykin broke down exactly why, and more importantly, what to do about it.",{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F28e30108c5744c3789c3fb05e5a2c192",[2408,59892,50996],1739163600000,"At INBOUND 2024, Dr. V Boykin shared five game-changing strategies to work smarter and rethink productivity.  ","Dr. V Boykin at INBOUND 2024",[60012,60020,60028,60035,60043,60048,60056,60061,60069,60075,60079],{"@type":118,"@version":119,"id":60013,"component":60014,"responsiveStyles":60017},"builder-aa43852984b246a7bc74aca23225ff45",{"name":42813,"options":60015},{"text":60016},"\u003Cp>Want to know the secret to achieving more in 2025? Work less. Yes, really. It might sound counterintuitive, but at INBOUND 2024, we learned that the most successful leaders aren't the ones putting in the most hours—they're the ones working smarter. \u003C\u002Fp>\u003Cp>During her session, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdrv-boykin\u002F\">Dr. V Boykin\u003C\u002Fa> broke down exactly why, and more importantly, what to do about it.\u003C\u002Fp>",{"large":60018,"small":60019},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":60021,"component":60022,"responsiveStyles":60025},"builder-3be3368e2f9e445abb2e931884d8cb2a",{"name":42813,"options":60023},{"text":60024},"\u003Ch6>YOU'RE BUSY, BUT ARE YOU ACTUALLY PRODUCTIVE?\u003C\u002Fh6>\u003Cp>Remember when we thought working from home would give us more balance? Flash forward to the present, and somehow, we're juggling more than ever. The post-COVID workplace has blurred the lines between work and life in ways that are quietly wrecking our productivity. As Dr. V pointed out, we're doing 84% more chores since COVID hit, and 85% of us are multitasking during meetings.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>Between meetings, when you're flipping the laundry, or washing that dish, or preparing the meal for the evening... you're not strategizing\u003C\u002Fstrong>,\" Dr. V noted. \"\u003Cstrong>This is where companies come into play. They want us to be strategizing, right?\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>We're constantly busy but rarely strategic, and that's a problem for both employees and employers.\u003C\u002Fp>",{"large":60026,"small":60027},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":60029,"component":60030,"responsiveStyles":60033},"builder-8a283c2f8eda4306b97dfbb836155c79",{"name":42848,"options":60031},{"image":60032,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F28a5494e4c174840a0b754e88319a402",{"large":60034},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43359,"marginLeft":42819,"marginRight":42819,"marginBottom":43146},{"@type":118,"@version":119,"id":60036,"component":60037,"responsiveStyles":60040},"builder-c88e861824774a6b84bb4b325d3662e5",{"name":42813,"options":60038},{"text":60039},"\u003Ch6>THE FIVE PILLARS OF WORKING SMARTER\u003C\u002Fh6>\u003Cp>Ready to break free from the \"do more\" trap? Dr. V shared five key areas to focus on (and none of them involve working longer hours). Here's how to actually work less while achieving more:\u003C\u002Fp>\u003Cp>\u003Cstrong>1. Leverage Strategic Mentorship\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Think mentorship is just nice to have? Think again. Dr. V shared that women with mentors are 56% more likely to land jobs post-MBA. But it's about more than just career advancement. Mentorship means having someone to help you navigate tricky workplace situations and make better decisions about where to invest your energy.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Redefine Work-Life Balance\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Working more hours doesn't mean getting more done. In fact, it often means the opposite. \"When you're not overworking yourself, you work more effectively. You are more sharp, you are more effective, and it is not the quantity of hours that you work. It is the quality of those hours,\"\u003Cstrong> \u003C\u002Fstrong>Dr. V emphasized.\u003C\u002Fp>\u003Cp>This isn't just feel-good advice; it's backed by data showing that well-rested employees are more productive, innovative, and (surprise!) more profitable for their companies.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Build Your Support System\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>You don't need to do it all yourself. In fact, you shouldn't. \"You can have it all without doing it all. You just shouldn't be the one doing it all.\" She challenged companies to rethink their perks, suggesting that instead of gym memberships, organizations should offer practical support like grocery delivery services and meal kits that actually free up strategic thinking time.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. Choose Opportunities Strategically\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Want to advance your career without burning out? Get selective about your yeses. \"You have the right to say yes to the things that serve you. That means you also have the right to say no to the things that don't,\" Dr. V advised. Identify and work on more impactful assignments that align with your predetermined growth goals. \u003C\u002Fp>\u003Cp>Before saying yes to a new project, she recommends asking two key questions:\u003C\u002Fp>\u003Cul>\u003Cli>Will you get to present this cross-functionally?\u003C\u002Fli>\u003Cli>Can you present to your boss's boss?\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If the answer is no to both, it might not be the right opportunity for your growth.\u003C\u002Fp>\u003Cp>\u003Cstrong>5. Own Your Ambition\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Perhaps most importantly, Dr. V emphasized that, \"You do not need permission for your level of ambition.\" She encouraged leaders to focus on accomplishments rather than attitude, and to build environments where diverse talent can thrive—noting that diverse teams increase profit by 15-35%.\u003C\u002Fp>",{"large":60041,"small":60042},{"lineHeight":42818,"height":42819},{"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":60044,"component":60045},"builder-7d22e9bf1b02487c940f8caa180b5c2a",{"name":43030,"options":60046},{"code":60047,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      .video-container {\n        position: relative;\n        width: 100%;\n        max-width: 800x;\n        margin: 0 auto;\n        overflow: hidden;\n        display: flex;\n        justify-content: center;\n        align-items: center;\n      }\n\n      .video-container::before {\n        content: \"\";\n        display: block;\n        padding-top: 100%;\n      }\n\n      .video-container video {\n        position: absolute;\n        width: 40%;\n        height: 80%;\n        object-fit: contain;\n        background-color: #000; \u002F* This helps make the poster image look better *\u002F\n      }\n\n      \u002F* Ensure controls stay within bounds *\u002F\n      video::-webkit-media-controls-panel {\n        box-sizing: border-box;\n        width: 100%;\n        bottom: 0;\n      }\n\n      video::-webkit-media-controls-enclosure {\n        overflow: hidden;\n      }\n\n      \u002F* Style for the poster image *\u002F\n      video[poster] {\n        object-fit: contain;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FDr.%20V%20thumbnail.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN24SessionCutdown-DrVBoykin-Work%20Less%20Do%20More-Video1-Claim%20Your%20Ambition-9x16.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"@type":118,"@version":119,"id":60049,"component":60050,"responsiveStyles":60053},"builder-8b7d981128a0476dbd3d74a72e5d8507",{"name":42813,"options":60051},{"text":60052},"\u003Ch6>TAKEAWAYS\u003C\u002Fh6>\u003Cp>This all comes down to personal well-being and how that goes hand-in-hand with building more successful, profitable organizations. As Dr. V put it: \u003C\u002Fp>",{"large":60054,"small":60055},{"lineHeight":42818,"height":42819},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":60057,"component":60058},"builder-8d9df7e4ea854b8f98c5f393aef6b1e1",{"name":43431,"options":60059},{"quote":60060},"When you prioritize, you experience less stress. When you have less stress, your productivity goes up. When you focus on those five areas, your sense of belonging goes up. When you belong more, your attrition goes down.",{"@type":118,"@version":119,"id":60062,"component":60063,"responsiveStyles":60066},"builder-6d8a9192a852413e8e34b9cc9595a8c2",{"name":42813,"options":60064},{"text":60065},"\u003Cp style=\"line-height: 27.2128px; font-weight: 300; color: rgb(33, 51, 67); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Ready to work less and achieve more?\u003C\u002Fp>\u003Cp style=\"line-height: 27.2128px; font-weight: 300; color: rgb(33, 51, 67); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">For Leaders:\u003C\u002Fp>\u003Cul style=\"font-weight: 300; letter-spacing: 0.45px;\">\u003Cli>Take a hard look at your company perks. Are they actually helping your team work smarter?\u003C\u002Fli>\u003Cli>Create meaningful mentorship opportunities.\u003C\u002Fli>\u003Cli>Build support systems that enable strategic thinking time.\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"line-height: 27.2128px; font-weight: 300; color: rgb(33, 51, 67); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">\u003Cspan style=\"font-size: 1.063rem; font-weight: 300; letter-spacing: 0.51px; background-color: var(--cream);\">\u003Cbr>For Individual Contributors\u003C\u002Fspan>\u003C\u002Fp>\u003Cul style=\"font-weight: 300; letter-spacing: 0.45px;\">\u003Cli>Start evaluating opportunities based on their strategic value to your career.\u003C\u002Fli>\u003Cli>Build your support network (both personal and professional).\u003C\u002Fli>\u003Cli>Own your ambition without apology.\u003Cbr>\u003Cbr>\u003C\u002Fli>\u003C\u002Ful>\u003Cp style=\"line-height: 27.2128px; font-weight: 300; color: rgb(33, 51, 67); text-align: start; font-family: "Lexend Deca", "Lexend Deca fallback", sans-serif;\">Want more insights on how to decrease stress and increase productivity? Watch Dr. V’s full INBOUND session\u003Cspan style=\"font-weight: 900;\"> \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=CMjLAjiLo2E&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=20\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"--hover-color: var(--Neutrals-Eclipse);\">\u003Cspan style=\"font-weight: 900;\">here\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 900;\">.\u003C\u002Fspan>\u003C\u002Fp>",{"large":60067,"small":60068},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":60070,"component":60071,"responsiveStyles":60073},"builder-697b25e2d32246f7acca151473410f55",{"name":42848,"options":60072},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":60074},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":60076,"component":60077},"builder-4cead653b4024e7eabe594c9feac2823",{"name":42933,"options":60078},{"headline":66,"subHead":59856,"embedScript":42936,"forceWhite":128},{"id":60080,"@type":118,"tagName":174,"properties":60081,"responsiveStyles":60082},"builder-pixel-jlf1tfi3hgn",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":60083},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":60085},{"path":66,"query":60086},{},{},1747407846119,1738875022701,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwork-less-do-more-the-five-pillars-to-smarter-work","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb4ee66effe6a4bc2afa785e2333935ee",[],{"componentsUsed":60094,"hasLinks":13,"kind":74,"lastPreviewUrl":60095,"hasAutosaves":128},{"Hubspot Form Embed":141,"Blog Quote":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fwork-less-do-more-the-five-pillars-to-smarter-work?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=4c3b13bac5214dd8b8e6d7ecda41afb2&builder.overrides.4c3b13bac5214dd8b8e6d7ecda41afb2=4c3b13bac5214dd8b8e6d7ecda41afb2&builder.options.locale=Default",{"createdDate":60097,"id":57097,"name":60098,"modelId":42782,"published":100,"meta":60099,"query":60104,"data":60107,"variations":60204,"lastUpdated":60257,"firstPublished":60258,"previewUrl":60259,"testRatio":141,"screenshot":60260,"createdBy":190,"lastUpdatedBy":190,"folders":60261,"rev":45748},1738097112052,"The Content Game Has Changed: Here's How to Win",{"lastPreviewUrl":60100,"kind":74,"componentsUsed":60101,"hasLinks":13,"winningTest":60102},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-content-game-has-changed-heres-how-to-win?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=55b4d77e34aa4c90821addd4a9fc8568&builder.overrides.55b4d77e34aa4c90821addd4a9fc8568=55b4d77e34aa4c90821addd4a9fc8568&builder.options.locale=Default",{"Hubspot Form Embed":119,"Blog Quote":119},{"timestamp":60103,"id":57097},1747410690218,[60105],{"@type":103,"property":104,"operator":105,"value":60106},"\u002Fblog\u002Fthe-content-game-has-changed-heres-how-to-win",{"image":60108,"themeId":13,"imageAltText":60109,"datePublished":60110,"environment":42800,"excerpt":60111,"author":60112,"category":48379,"title":60098,"description":60113,"tags":60114,"blocks":60115,"url":60106,"state":60201},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdd05219b1d1f465e8352d961717c8182","Sarah Personette, Jim Bankoff, and Barbara Peng at INBOUND 2024",1738389600000,"The traditional content playbook needs a serious update. Leading media executives, including Vox Media CEO and Chair Jim Bankoff, Business Insider CEO Barbara Peng, and Puck CEO Sarah Personette gathered on the INBOUND 2024 Main Stage to share insights on content strategies that actually drive results. Spoiler alert: boring content didn't make the cut.\n\nBut what's driving this shift, and why does it matter now more than ever? The answer lies in how audiences engage with content—a change that's reshaping everything from social media strategies to enterprise marketing.",{"@type":72,"id":42805,"model":42806},"At INBOUND 2024 top media leaders from Vox Media, Business Insider, and Puck shared how to build audience trust and win with focused high-impact content.",[50996,2027],[60116,60124,60131,60136,60144,60151,60158,60165,60170,60178,60186,60192,60196],{"@type":118,"@version":119,"id":60117,"component":60118,"responsiveStyles":60121},"builder-0fa1a9e9ccb5463a8aa45e9761acbe73",{"name":42813,"options":60119},{"text":60120},"\u003Cp>The traditional content playbook needs a serious update. Leading media executives, including \u003Ca href=\"https:\u002F\u002Fcorp.voxmedia.com\u002F\" target=\"_blank\">Vox Media\u003C\u002Fa> CEO and Chair \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjimbankoff\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Jim Bankoff\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>,\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fwww.businessinsider.com\u002F\">Business Insider\u003C\u002Fa> CEO \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fbarbarapeng\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Barbara Peng\u003C\u002Fstrong>\u003C\u002Fa>, and \u003Ca href=\"https:\u002F\u002Fpuck.news\u002F\" target=\"_blank\">Puck\u003C\u002Fa> CEO \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsarah-personette-4b71125\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Sarah Personette\u003C\u002Fstrong>\u003C\u002Fa> gathered on the INBOUND 2024 Main Stage to share insights on content strategies that actually drive results. Spoiler alert: boring content didn't make the cut.\u003C\u002Fp>\u003Cp>But what's driving this shift, and why does it matter now more than ever? The answer lies in how audiences engage with content—a change that's reshaping everything from social media strategies to enterprise marketing.\u003C\u002Fp>",{"large":60122,"small":60123},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":60125,"component":60126,"responsiveStyles":60129},"builder-5bf2fab8aeba4e4f8bd11b22df7e6c10",{"name":42813,"options":60127},{"text":60128},"\u003Ch6>THE REALITY OF AUDIENCE ATTENTION\u003C\u002Fh6>\u003Cp>The rules of engagement have changed dramatically. How do you stand out? Stop trying to please everyone. Instead, identify what makes you unique, deliver it consistently, and watch your audience grow. Business Insider CEO Barbara Peng put it best:\u003C\u002Fp>",{"large":60130},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60132,"component":60133},"builder-ed3516acb5914f30bf4b8412bce5ab6f",{"name":43431,"options":60134},{"quote":60135},"People have more options than ever on where to spend their time. It's not just like you're competing with other news publishers, you're competing with the Netflixes of the world, TikTok, et cetera.",{"@type":118,"@version":119,"id":60137,"component":60138,"responsiveStyles":60141},"builder-ea9776038fd945018c2a5db1574b6192",{"name":42813,"options":60139},{"text":60140},"\u003Cp>This means your thoughtfully crafted content isn't just competing with industry competitors: it's up against every form of entertainment and information your audience consumes. The solution? Focus on creating content experiences that your audience can't get anywhere else. Whether that's through unique data insights, specialized expertise, or a distinctive brand voice, your competitive edge is being irreplaceable to your audience.\u003C\u002Fp>\u003Cp>The attention economy has never been more crowded, with countless platforms and creators fighting for your audience's time. And with the average person encountering thousands of messages daily, the bar for capturing (and keeping) attention continues to rise.\u003C\u002Fp>",{"large":60142,"small":60143},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":60145,"component":60146,"responsiveStyles":60149},"builder-179598d2b6a049c3a9d2bd31516748e2",{"name":42813,"options":60147},{"text":60148},"\u003Ch6>A RENEWED FOCUS ON MEANINGFUL CONTENT\u003C\u002Fh6>\u003Cp>\"\u003Cstrong>If you're trying to mean something to everyone you might be nothing to nobody\u003C\u002Fstrong>,\" Jim Bankoff of Vox Media shared on the panel. How do you balance relevance and reach? By creating focused, differentiated content content that delivers real value and deeply connects with your audience.\u003C\u002Fp>\u003Cp>Here’s what to keep in mind for your content strategy in 2025:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Don’t force relevancy\u003C\u002Fstrong>: Excellence in content isn't about using every format. Choose your platforms strategically based on where you can truly excel. For example, Puck leans into its core strengths by building intimate audience relationships via newsletters rather than investing in large video studios. It's not about being everywhere, it's about being an expert where it matters to your audience.\u003C\u002Fli>\u003Cli>\u003Cstrong>Keep it human (mostly):\u003C\u002Fstrong> Sure, AI makes a great creative sidekick when producing content, but it’s authentic voices and unique perspectives that keep your audience engaged. Content with human creativity at its core (elevated by AI technology) is a differentiator in today’s media.\u003C\u002Fli>\u003C\u002Ful>",{"large":60150},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60152,"component":60153,"responsiveStyles":60156},"builder-4139c6a5b5b746978ad37454dead1fd3",{"name":42848,"options":60154},{"image":60155,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43356,"width":9572},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1f68705f7fb1449e9b6dcb0dd3c1058e",{"large":60157},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":60159,"component":60160,"responsiveStyles":60163},"builder-db5c5fb391c94d3391d33fb56ccab84f",{"name":42813,"options":60161},{"text":60162},"\u003Ch6>TAKING STRATEGIC RISKS\u003C\u002Fh6>\u003Cp>Successful media leaders understand that calculated risks drive real results. \"\u003Cstrong>Test, measure, retreat quickly, invest in ones that are working, pruning the ones that aren't\u003C\u002Fstrong>,\" Bankoff shared. Smart experimentation means knowing when to fully commit and when to pull back.\u003C\u002Fp>\u003Cp>Sarah Personette's career path shows strategic risk-taking in action. She's navigated major industry shifts—moving from broadband to marketing at scale, from offline to digital platforms, and from traditional display ads to social media. Her approach is centered on following consumer behavior.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>There were a lot of clients and customers that were like, 'no, we do not want to do these things\u003C\u002Fstrong>,'\" Personette recalled. \u003C\u002Fp>",{"large":60164},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60166,"component":60167},"builder-9ebc95c35ddb425e8dd68ecfd796ea61",{"name":43431,"options":60168},{"quote":60169},"But if you're following the consumer and you're seeing where they're heading, ultimately you're going to be able to measure that those investments really drive significant results.",{"@type":118,"@version":119,"id":60171,"component":60172,"responsiveStyles":60175},"builder-477df99dda8440c1b0f5a7f1a61473af",{"name":42813,"options":60173},{"text":60174},"\u003Cp>The real challenge is walking away from initiatives that are just \"sort of working\" to free up resources for your biggest opportunities.\"\u003Cstrong>You cannot play it safe anymore. The environment is just moving way too fast\u003C\u002Fstrong>,\" Peng emphasized. Success in 2025 means thinking like a startup: moving fast, being bold, and prioritizing strategic decisions.\u003C\u002Fp>",{"large":60176,"small":60177},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":60179,"component":60180,"responsiveStyles":60183},"builder-937dde8ecde34906901f868d12c70558",{"name":42813,"options":60181},{"text":60182},"\u003Ch6>TAKEAWAYS\u003C\u002Fh6>\u003Cp>The path to content success isn't about playing it safe or trying to be everywhere at once. It's about making strategic choices about where and how you show up for your audience.\u003C\u002Fp>\u003Cp>Puck wins by going all-in on high impact newsletters, Vox Media dominates in video, and both succeed by playing to their strengths. Different approaches, same result: they lean into what they do best and that's what makes them stand out.\u003C\u002Fp>\u003Cp>Ready to transform your content strategy? Watch the complete media masterclass \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=D8yfxXcV1a8\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa> for all the insights from the most successful media networks.\u003C\u002Fp>",{"large":60184,"small":60185},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":60187,"component":60188,"responsiveStyles":60190},"builder-d1d4a76460e14b13a66d0dfe5b3d4d44",{"name":42848,"options":60189},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":60191},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":60193,"component":60194},"builder-4f234d8c1c1a499385ca25be535d0415",{"name":42933,"options":60195},{"headline":66,"subHead":50433,"embedScript":42936,"forceWhite":128},{"id":60197,"@type":118,"tagName":174,"properties":60198,"responsiveStyles":60199},"builder-pixel-7mvk9y02cgs",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":60200},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":60202},{"path":66,"query":60203},{},{"eb4c49ee92d74e7b82a4f5884a345102":60205},{"id":60206,"createdDate":60207,"meta":60208,"data":60209,"testRatio":129,"name":60256},"eb4c49ee92d74e7b82a4f5884a345102",1738273616579,{},{"themeId":13,"image":60108,"tags":60210,"description":60113,"author":60211,"datePublished":60212,"imageAltText":60109,"title":60098,"excerpt":60111,"environment":60213,"category":48379,"blocks":60214},[50996,2027],{"@type":72,"id":42805,"model":42806},1738044000000,"Staging",[60215,60222,60230,60236,60244,60251],{"@type":118,"@version":119,"id":60216,"meta":60217,"component":60218,"responsiveStyles":60220},"builder-e4617691e3f2458abdcd542561215a16",{"previousId":60117},{"name":42813,"options":60219},{"text":60120},{"large":60221},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60223,"meta":60224,"component":60225,"responsiveStyles":60228},"builder-af6d41e9f2064b7bac8fe5f6ee26010e",{"previousId":60125},{"name":42813,"options":60226},{"text":60227},"\u003Ch4>OWN YOUR NICHE, WIN YOUR AUDIENCE\u003C\u002Fh4>\u003Cp>Vox Media, Business Insider, and Puck are proof that focus beats breadth. Vox thrives by investing in video, while Puck leans into high-value newsletters because that's where their audience finds value. The panelists' take? Find your edge, double down, and let your unique voice do the heavy lifting. Trying to be everything to everyone? That's a fast track to blending in.\u003C\u002Fp>\u003Cp>Ready to transform your content strategy? Watch the complete media masterclass:\u003C\u002Fp>",{"large":60229},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60231,"component":60232},"builder-70d69db16ad8435c8d1bea742e4ad520",{"name":59479,"options":60233},{"url":60234,"content":60235},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=D8yfxXcV1a8","\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FD8yfxXcV1a8?rel=0\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\">\u003C\u002Fiframe>\u003C\u002Fdiv>",{"@type":118,"@version":119,"id":60237,"meta":60238,"component":60239,"responsiveStyles":60242},"builder-da60c258302548fc89d11ed9be8e87c4",{"previousId":60179},{"name":42813,"options":60240},{"text":60241},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fplaylist?list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Catch more exclusive sessions\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> \u003C\u002Fstrong>and highlights straight from INBOUND 2024 on your YouTube channel\u003C\u002Fp>",{"large":60243},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60245,"meta":60246,"component":60247,"responsiveStyles":60249},"builder-2427faedc56946c4b09729ecfba58e2f",{"previousId":60187},{"name":42848,"options":60248},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":60250},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":60252,"meta":60253,"component":60254},"builder-8ce79b02164044c8ac10921c3b6101c2",{"previousId":60193},{"name":42933,"options":60255},{"headline":66,"subHead":50433,"embedScript":42936},"Variation 1",1747410724824,1738274012978,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-content-game-has-changed-heres-how-to-win","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F56684d1242e14563bfae934286633442",[],{"createdDate":60263,"id":44503,"name":60264,"modelId":42782,"published":100,"query":60265,"data":60268,"variations":60390,"lastUpdated":60391,"firstPublished":60392,"previewUrl":60393,"testRatio":141,"screenshot":60394,"createdBy":190,"lastUpdatedBy":189,"folders":60395,"meta":60396,"rev":45748},1736452902877,"Ready to Shape the Future? Apply to Speak at INBOUND 2025 ",[60266],{"@type":103,"property":104,"operator":105,"value":60267},"\u002Fblog\u002Fapply-to-speak-at-inbound-2025",{"title":60264,"environment":42800,"tags":60269,"description":60270,"datePublished":60271,"excerpt":60272,"image":60273,"themeId":13,"category":48379,"author":60274,"blocks":60275,"url":60267,"state":60387},[54123],"INBOUND 2025's Call for Speakers opens on February 3. Get tips and tricks for how to make your speaker application shine. ",1737694800000,"Got groundbreaking ideas that are transforming the way we think about growth? A fresh perspective on AI that's actually driving results? Or maybe you're redefining what leadership looks like in 2025? We want to hear from you.\n\nThe INBOUND 2025 Call for Speakers opens February 3, and we're looking for innovative voices who aren't just talking about the future, but actively building it.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F99462fe3117f47c88b567a9cdbb35f13",{"@type":72,"id":42805,"model":42806},[60276,60282,60286,60292,60298,60305,60313,60319,60326,60359,60367,60373,60379,60382],{"@type":118,"@version":119,"id":44384,"component":60277,"responsiveStyles":60280},{"name":42813,"options":60278,"isRSC":130},{"text":60279},"\u003Cp>2025 Call for Speakers applications have now closed (the deadline to submit was February 19, 11:59 PM ET). Interested in speaking at our next event? Fill out the form below and you'll be the first to hear about speaker opportunities for INBOUND 2026!\u003C\u002Fp>",{"large":60281},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60283,"component":60284},"builder-68db3db05b3b47499d025d80ce190e5b",{"name":42933,"options":60285,"isRSC":130},{"headline":66,"subHead":139,"embedScript":44395,"forceWhite":128},{"@type":118,"@version":119,"id":60287,"component":60288,"responsiveStyles":60290},"builder-02908540ac474343af573d05dee5193f",{"name":42848,"options":60289,"isRSC":130},{"image":43372,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375},{"large":60291},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":44399,"component":60293,"responsiveStyles":60296},{"name":42813,"options":60294,"isRSC":130},{"text":60295},"\u003Cp>Got groundbreaking ideas that are transforming the way we think about growth? A fresh perspective on AI that's actually driving results? Or maybe you're redefining what leadership looks like in 2025? We want to hear from you. \u003C\u002Fp>",{"large":60297},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":60299,"component":60300,"responsiveStyles":60303},"builder-e9039c8b1fb344b68eb3f0dda07bf94b",{"name":42813,"options":60301,"isRSC":130},{"text":60302},"\u003Ch6>BIG IDEAS DESERVE A BIG PLATFORM \u003C\u002Fh6>\u003Cp>INBOUND isn't your typical industry event. It's where tech visionaries, marketing innovators, and sales leaders come together to share what's actually working in the real world. Think of it as your chance to shape the conversation around what's next in business and technology.\u003C\u002Fp>\u003Cp>Last year, we saw icons and emerging voices take the stage to challenge conventional wisdom. From Neil Patel declaring \"content is no longer king\" to Serena Williams sharing her journey from center court to venture capital, INBOUND speakers don't just offer insights, they spark the big ideas that get people thinking and doing. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Get a taste of the full INBOUND experience: \u003C\u002Fp>",{"large":60304},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":60306,"component":60307,"responsiveStyles":60311},"builder-ce032e3f974a486196e2b57499c89abb",{"name":59479,"options":60308,"isRSC":130},{"url":60309,"content":60310},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=NBfGDZpUpSA&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=25","\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FNBfGDZpUpSA?rel=0\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\">\u003C\u002Fiframe>\u003C\u002Fdiv>",{"large":60312},{"marginBottom":43146},{"@type":118,"@version":119,"id":44427,"component":60314,"responsiveStyles":60317},{"name":42813,"options":60315,"isRSC":130},{"text":60316},"\u003Ch6>THE VOICES WE'RE LOOKING FOR\u003C\u002Fh6>\u003Cp>Think you’ve got what it takes? We're looking for leaders who are in the trenches, driving real change, and getting measurable results. You might be a perfect fit if:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>You're obsessed with growth and have the metrics to prove it.\u003C\u002Fstrong> We're talking to you, innovative COOs, CROs, and founders who are redefining what's possible in your industries.\u003C\u002Fli>\u003Cli>\u003Cstrong>You're an AI pioneer who's moved beyond the hype.\u003C\u002Fstrong> If you're implementing AI solutions that actually work (and have the case studies to back it up), we want to hear from you.\u003C\u002Fli>\u003Cli>\u003Cstrong>You're breaking barriers in sales leadership\u003C\u002Fstrong>. Especially if you're reshaping how modern sales teams operate and succeed.\u003C\u002Fli>\u003Cli>\u003Cstrong>You've got the experience that provides credibility to your insights\u003C\u002Fstrong>. Whether you've spoken at major industry events or built a dedicated following through your thought leadership, you know how to command a room and deliver value.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>In short, we're looking for speakers who aren't just observers of change, but active catalysts making it happen.\u003C\u002Fp>",{"large":60318},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":60320,"component":60321,"responsiveStyles":60324},"builder-a912836b3fb24a7aa4ec03d7d3dcb6db",{"name":42813,"options":60322,"isRSC":130},{"text":60323},"\u003Ch6>CREATING SESSIONS THAT RESONATE\u003C\u002Fh6>\u003Cp>Here's what we learned from our 2024 attendees: they're hungry for content that goes beyond the basics. They want:\u003C\u002Fp>\u003Cul>\u003Cli>Real strategies they can implement tomorrow. Skip the theory—show them exactly how you achieved those game-changing results.\u003C\u002Fli>\u003Cli>Industry-specific insights that acknowledge their unique challenges. One size doesn't fit all, and your session should reflect that.\u003C\u002Fli>\u003Cli>Advanced concepts broken down into actionable steps. Help them bridge the gap between big ideas and practical implementation.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>As you think about your session abstracts, remember to focus on the specific, the actionable, and the useful.\u003C\u002Fp>",{"large":60325},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":44436,"component":60327,"responsiveStyles":60357},{"name":42840,"options":60328,"isRSC":130},{"columns":60329,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[60330,60339,60348],{"blocks":60331},[60332],{"@type":118,"@version":119,"id":60333,"component":60334,"responsiveStyles":60337},"builder-3da6a638eadd4fb8a22acd51a7c0b1ef",{"name":42848,"options":60335,"isRSC":130},{"image":60336,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ffb8f03a030494224bce63ec0e47763c4",{"large":60338},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":60340},[60341],{"@type":118,"@version":119,"id":60342,"component":60343,"responsiveStyles":60346},"builder-8f9e75cc39224d3ba6868e066d94b2e7",{"name":42848,"options":60344,"isRSC":130},{"image":60345,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F8dcfd8eb91384db596ca4b7d5c38270f",{"large":60347},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":60349},[60350],{"@type":118,"@version":119,"id":60351,"component":60352,"responsiveStyles":60355},"builder-d4e66a63f2074a71a07b2fe8c7520d1d",{"name":42848,"options":60353,"isRSC":130},{"image":60354,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F72f80cdfb6ef4390a2909e1e6c819c8e",{"large":60356},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"large":60358},{"marginBottom":43146},{"@type":118,"@version":119,"id":60360,"component":60361,"responsiveStyles":60364},"builder-b6c974c5ff6e47419e2780d4d7f02011",{"name":42813,"options":60362,"isRSC":130},{"text":60363},"\u003Ch6>SET YOUR APPLICATION APART\u003C\u002Fh6>\u003Cp>The most memorable INBOUND speakers share a few key traits: they're authentic, they're specific, and they're not afraid to challenge the status quo. When crafting your submission, focus on:\u003C\u002Fp>\u003Cp>\u003Cstrong>Originality\u003C\u002Fstrong>: What unique perspective can you offer that attendees won't find anywhere else? Maybe it's a counterintuitive approach that yielded surprising results, or a new framework for thinking about old problems.\u003C\u002Fp>\u003Cp>\u003Cstrong>Specificity\u003C\u002Fstrong>: Instead of \"How to Build a Better Marketing Strategy,\" try \"How We Increased Enterprise Sales 300% by Rewriting Our Entire Playbook.\" The more specific, the better.\u003C\u002Fp>\u003Cp>\u003Cstrong>Results\u003C\u002Fstrong>: Numbers talk. Share the concrete outcomes of your approaches and methodologies.\u003C\u002Fp>\u003Cp>INBOUND speaker alum, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fashleyfaus\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Ashley Faus\u003C\u002Fa>, shared some of her \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fposts\u002Fashleyfaus_happy-new-year-is-speaking-at-a-conference-activity-7280606268031963136-lUXe\" rel=\"noopener noreferrer\" target=\"_blank\">tips on how to make your speaker applications shine\u003C\u002Fa>.\u003C\u002Fp>",{"large":60365,"small":60366},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"paddingBottom":42821},{"@type":118,"@version":119,"id":44474,"component":60368,"responsiveStyles":60371},{"name":42813,"options":60369,"isRSC":130},{"text":60370},"\u003Ch6>READY TO STEP ONTO THE STAGE?\u003C\u002Fh6>\u003Cp>Here's your roadmap to applying:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>Mark your calendar\u003C\u002Fstrong>: Applications open February 3 at 8 AM ET and close February 19 at 11:59 PM ET.\u003C\u002Fli>\u003Cli>\u003Cstrong>Choose your best ideas wisely\u003C\u002Fstrong>—we're limiting submissions to two per person this year. Quality over quantity is the name of the game.\u003C\u002Fli>\u003Cli>\u003Cstrong>Create an account\u003C\u002Fstrong> on our application platform (yes, even if you've spoken at INBOUND before).\u003C\u002Fli>\u003Cli>\u003Cstrong>Craft your submission\u003C\u002Fstrong> with the same care you'd put into a keynote presentation. Remember, this is your first impression.\u003C\u002Fli>\u003Cli>\u003Cstrong>Hit submit!\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Have someone in mind who should be on our stage? You can nominate them through the same process. Questions about anything we've covered? Our programming team is here to help at \u003Ca href=\"mailto:speaking@inbound.com\" rel=\"noopener noreferrer\">speaking@INBOUND.com\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>The future of business is being written right now, and we want you to help shape it. Ready to take the stage at INBOUND 2025?\u003C\u002Fp>",{"large":60372},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60374,"component":60375,"responsiveStyles":60377},"builder-d6c67d5c72894221a99ac559e895cf2f",{"name":42848,"options":60376,"isRSC":130},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":60378},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":44484,"component":60380},{"name":42933,"options":60381,"isRSC":130},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":60383,"@type":118,"tagName":174,"properties":60384,"responsiveStyles":60385},"builder-pixel-va29oc2tuxh",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":60386},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":60388},{"path":66,"query":60389},{},{},1752209812074,1736985423120,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fapply-to-speak-at-inbound-2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fc0488086443645ce9db00757bcbc7e84",[],{"hasLinks":13,"lastPreviewUrl":60397,"componentsUsed":60398,"kind":74,"hasAutosaves":128},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fapply-to-speak-at-inbound-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditCode%2CeditDesigns%2Cadmin%2CeditLayouts%2CeditLayers%2CeditContentPriority%2CeditFolders%2CeditProjects%2CmodifyMcpServers%2CmodifyProjectSettings%2CconnectCodeRepository%2CcreateProjects&builder.user.role.name=Admin&builder.user.role.id=admin&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=b9ccc3bf668a4101931213d1b5c7627c&builder.overrides.b9ccc3bf668a4101931213d1b5c7627c=b9ccc3bf668a4101931213d1b5c7627c&builder.options.locale=Default",{"Hubspot Form Embed":119},{"createdDate":60400,"id":60401,"name":60402,"modelId":42782,"published":100,"meta":60403,"query":60408,"data":60411,"variations":60510,"lastUpdated":60554,"firstPublished":60555,"previewUrl":60556,"testRatio":141,"screenshot":60557,"createdBy":190,"lastUpdatedBy":50447,"folders":60558,"rev":45748},1737670114809,"4de2a84b23af4acfb5f712ccbca1723b","Building Bridges: The Power of Partnerships",{"winningTest":60404,"kind":74,"hasLinks":13,"componentsUsed":60406,"lastPreviewUrl":60407},{"timestamp":60405,"id":60401},1747230486894,{"Blog Quote":141,"Hubspot Form Embed":119},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbuilding-bridges-the-power-of-partnerships?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=4de2a84b23af4acfb5f712ccbca1723b&builder.overrides.4de2a84b23af4acfb5f712ccbca1723b=4de2a84b23af4acfb5f712ccbca1723b&builder.options.locale=Default",[60409],{"@type":103,"property":104,"operator":105,"value":60410},"\u002Fblog\u002Fbuilding-bridges-the-power-of-partnerships",{"excerpt":60412,"title":60402,"themeId":13,"datePublished":60413,"category":48379,"author":60414,"image":60415,"environment":42800,"description":60416,"imageAltText":60417,"tags":60418,"blocks":60420,"url":60410,"state":60507},"When Glenda McNeal steps into a room, she brings decades of partnership-building expertise with her. As American Express's first-ever Chief Partner Officer, McNeal has brokered some of the company's biggest strategic deals. At INBOUND 2024, she sat down with Sarah Chen-Spellings to unpack the art (and science) of building partnerships that drive explosive growth.",1736917200000,{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F75d366308f6c41f6a14b2672e4952ed9","Discover how American Express's Chief Partner Officer Glenda McNeal builds strategic partnerships that drive growth. Learn her proven framework for data-driven partnerships and trust-based leadership from INBOUND 2024.","Glenda McNeal at INBOUND 2024",[50996,60419],"Community Marketing",[60421,60429,60436,60441,60449,60457,60464,60473,60480,60485,60492,60498,60502],{"@type":118,"@version":119,"id":60422,"component":60423,"responsiveStyles":60426},"builder-9f37fa0db36344bbb4135cc986a4a35f",{"name":42813,"options":60424},{"text":60425},"\u003Cp>When Glenda McNeal steps into a room, she brings decades of partnership-building expertise with her. As American Express's first-ever Chief Partner Officer, McNeal has brokered some of the company's biggest strategic deals. At INBOUND 2024, she sat down with Sarah Chen-Spellings to unpack the art (and science) of building partnerships that drive explosive growth.\u003C\u002Fp>",{"large":60427,"small":60428},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":60430,"component":60431,"responsiveStyles":60434},"builder-e9010bbf3c9b43ff91397acd452acc82",{"name":42813,"options":60432},{"text":60433},"\u003Ch6>STRATEGIC PARTNERSHIPS: WHERE ART MEETS SCIENCE\u003C\u002Fh6>\u003Cp>For McNeal, the secret to successful partnerships starts with nailing the basics. \"\u003Cstrong>Partnerships is really about growth and innovation. It really is what fuels our business in many ways\u003C\u002Fstrong>,\" she shared. At American Express, that growth relies on a simple yet powerful framework: build, partner, or buy. This approach has helped the company stay agile while evolving beyond just a credit card company into a true lifestyle brand.\u003C\u002Fp>\u003Cp>But there's a deeper layer to success: trust.  \u003C\u002Fp>",{"large":60435},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60437,"component":60438},"builder-11f1dd57f6bb4d4bb37bb121365aa78a",{"name":43431,"options":60439},{"quote":60440},"Partnerships is really about trust...building trust one relationship, one touch point at a time. It takes a long time to build it. It takes seconds to actually lose it.",{"@type":118,"@version":119,"id":60442,"component":60443,"responsiveStyles":60446},"builder-a57e3b44c78245a3a9918f077f162364",{"name":42813,"options":60444},{"text":60445},"\u003Cp>Her advice? Treat every interaction as a building block for lasting relationships that deliver for everyone involved. \u003C\u002Fp>",{"large":60447,"small":60448},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":60450,"component":60451,"responsiveStyles":60454},"builder-de5a12fe226a4849ae2140ccfbe3e14b",{"name":42813,"options":60452},{"text":60453},"\u003Ch6>STAYING RELEVANT IN A FAST-MOVING MARKET\u003C\u002Fh6>\u003Cp>Don't let American Express's 170+ year history fool you—they're anything but old school. With 60% of their new customer acquisitions being Gen Z and millennials, they're clearly doing something right.\u003C\u002Fp>\u003Cp>How? By deeply understanding evolving customer needs. \"\u003Cstrong>Data is a powerful tool, being able to actually have the data, know how to use the data, analyze the data, and then use it is where the power is\u003C\u002Fstrong>,\" McNeal explained. This data approach helped them recognize and capitalize on Formula 1's growing popularity among younger audiences, where notably over 50% of attendees at the inaugural Las Vegas Grand Prix were AmEx cardmembers.\u003C\u002Fp>\u003Cp>For customer-obsessed leaders, it's an opportunity to take a similar, integrated approach to spot and capitalize on emerging trends. \u003C\u002Fp>",{"large":60455,"small":60456},{"lineHeight":42818,"height":42819},{"marginBottom":43146},{"@type":118,"@version":119,"id":60458,"component":60459,"responsiveStyles":60462},"builder-2cb32cb019e04cb4bb1cbee3f2b4847c",{"name":42813,"options":60460},{"text":60461},"\u003Ch6>WHEN PARTNERSHIPS GO WRONG: LEARNING FROM CHALLENGES\u003C\u002Fh6>\u003Cp>Not every partnership is a perfect match, and that's okay. McNeal shared a candid story about a travel industry partnership that looked perfect on paper but wasn't ready to take flight. \"\u003Cstrong>Sometimes the timing is not right...you have to know—as much as you want to get a deal done—when to walk away\u003C\u002Fstrong>,\" she advised. The key is recognizing that walking away doesn't mean walking away forever.\u003C\u002Fp>\u003Cp>McNeal points to three main factors that can derail even the most promising partnerships: misaligned values, poor timing, and economics that don't work for both sides. \"\u003Cstrong>Sometimes you realize that the value that you envisioned really cannot be built around some of the key constraints that you have\u003C\u002Fstrong>,\" she explained.\u003C\u002Fp>\u003Cp>The solution? Don't force it. McNeal recommends keeping the door open for future opportunities. In fact, American Express is now revisiting that same travel industry partnership with fresh eyes and new possibilities. It's a reminder that in the fast-moving world of business growth, sometimes \"not now\" is a better answer than \"not ever.\"\u003C\u002Fp>",{"large":60463},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60465,"component":60466,"responsiveStyles":60471},"builder-7398f009a5c34bfd9413a3d04728d33a",{"name":42848,"options":60467},{"image":60468,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":60469,"width":60470,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fd3162d91531440eca4b2c03dca127f35?width=702",1046,1695,{"large":60472},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44239,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":60474,"component":60475,"responsiveStyles":60478},"builder-e1c117024385437a89793f8e703c719d",{"name":42813,"options":60476},{"text":60477},"\u003Ch6>LEADING WITH CURIOSITY AND COURAGE \u003C\u002Fh6>\u003Cp>McNeal's unique leadership style is rooted in an observation-first approach which has served her well throughout her career. \"\u003Cstrong>Watch to see, listen to hear - that's moving from passive behaviors to active behaviors\u003C\u002Fstrong>,\" she shared. This philosophy extends beyond just watching and listening to truly understanding what's happening beneath the surface.\u003C\u002Fp>\u003Cp>For growth leaders driving change in their organizations, McNeal offers a practical tip: visualize who you are at your core. She keeps a photo of herself at age four nearby to stay grounded during challenging moments. \"\u003Cstrong>When I am sitting next to a CEO or my CEO or a group of people where I might have a different point of view...I go back to at the heart and at the core of who I am. I'm a person who has values. I respect others. I believe in listening and understanding.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>This blend of emotional intelligence and self-awareness helps McNeal navigate high-stakes negotiations and build stronger, trust-based relationships. But it's more than just soft skills. Her approach balances empathy with sharp strategic thinking to deliver measurable results. Staying true to yourself isn't just good leadership; it's smart business. \u003C\u002Fp>",{"large":60479},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60481,"component":60482},"builder-0551a4fe044b491c9a36c62eddacae6d",{"name":43030,"options":60483},{"code":60484,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      .video-container {\n        position: relative;\n        width: 100%;\n        max-width: 800x;\n        margin: 0 auto;\n        overflow: hidden;\n        display: flex;\n        justify-content: center;\n        align-items: center;\n      }\n\n      .video-container::before {\n        content: \"\";\n        display: block;\n        padding-top: 100%;\n      }\n\n      .video-container video {\n        position: absolute;\n        width: 40%;\n        height: 80%;\n        object-fit: contain;\n        background-color: #000; \u002F* This helps make the poster image look better *\u002F\n      }\n\n      \u002F* Ensure controls stay within bounds *\u002F\n      video::-webkit-media-controls-panel {\n        box-sizing: border-box;\n        width: 100%;\n        bottom: 0;\n      }\n\n      video::-webkit-media-controls-enclosure {\n        overflow: hidden;\n      }\n\n      \u002F* Style for the poster image *\u002F\n      video[poster] {\n        object-fit: contain;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FGlenda%20McNeal%20thumbnail.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN24SessionCutdown-Glenda%20McNeal-Building%20Bridges%20The%20Power%20of%20Partnerships-Video2-9x16%20(1).mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"@type":118,"@version":119,"id":60486,"component":60487,"responsiveStyles":60490},"builder-abdbc8c1f6c24ffb9480a580d190e0a3",{"name":42813,"options":60488},{"text":60489},"\u003Ch6>TAKEAWAYS\u003C\u002Fh6>\u003Cp>Think your company is too small to pursue meaningful partnerships? Think again. McNeal stressed that it's less about size and more about value creation: \"\u003Cstrong>It's understanding what you ultimately hope to achieve, and so the ability to really now on an alignment of goals and understanding what's important to the other person.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>The secret is differentiation. Focus on what makes your company unique and how that uniqueness can add value to potential partners.\u003C\u002Fp>\u003Cp>Want more expert partnership takeaways? Watch Glenda McNeal's full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=U9q6UxhNVG4&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=30\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa>.\u003C\u002Fp>",{"large":60491},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60493,"component":60494,"responsiveStyles":60496},"builder-6b732e9bfc5e4d8d8b46246e51030efa",{"name":42848,"options":60495},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":60497},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":60499,"component":60500},"builder-1338c8943ac34f62ab3ea485c16c069a",{"name":42933,"options":60501},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":60503,"@type":118,"tagName":174,"properties":60504,"responsiveStyles":60505},"builder-pixel-canmzr8tk6t",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":60506},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":60508},{"path":66,"query":60509},{},{"ddb16c54de6942459118635bda413159":60511},{"id":60512,"createdDate":60513,"meta":60514,"data":60515,"testRatio":129,"name":60256},"ddb16c54de6942459118635bda413159",1737758003352,{},{"themeId":13,"datePublished":60516,"title":60402,"description":60416,"environment":60213,"imageAltText":60417,"excerpt":60412,"image":60415,"tags":60517,"category":48379,"author":60518,"blocks":60519},1738126800000,[50996,60419],{"@type":72,"id":42805,"model":42806},[60520,60528,60534,60542,60549],{"@type":118,"@version":119,"id":60521,"meta":60522,"component":60523,"responsiveStyles":60526},"builder-e28456a0bf984689b5d824506282b7c4",{"previousId":60430},{"name":42813,"options":60524},{"text":60525},"\u003Cp>When Glenda McNeal steps into a room, she brings decades of partnership-building expertise with her. As American Express's first-ever Chief Partner Officer, McNeal has brokered some of the company's biggest strategic deals, from Formula 1 to Hilton. At INBOUND 2024, she sat down with Sarah Chen-Spellings to unpack how growth leaders can turn partnerships into powerful engines for innovation and scale.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Ch5>THE ART AND SCIENCE OF STRATEGIC GROWTH\u003C\u002Fh5>\u003Cp>For McNeal, partnership success starts with understanding your fundamentals. \"\u003Cstrong>Partnerships is really about growth and innovation. It really is what fuels our business in many ways\u003C\u002Fstrong>,\" she shared. At American Express, this takes three forms: build, partner, or buy.\u003C\u002Fp>\u003Cp>But the real differentiator? Building trust and staying laser-focused on customer needs. This approach has helped AmEx capture 60% of their new customer acquisitions from Gen Z and millennials—proof that even a 170+ year old company can stay ahead of the curve when they prioritize understanding evolving customer behavior.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cstrong>Want more expert partnership takeaways?\u003C\u002Fstrong> Watch Glenda McNeal's full session below:\u003C\u002Fp>",{"large":60527},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60529,"component":60530},"builder-c347450e60194f99a928c2d9ee42348a",{"name":59479,"options":60531},{"url":60532,"content":60533},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=U9q6UxhNVG4&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=30","\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FU9q6UxhNVG4?rel=0\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\">\u003C\u002Fiframe>\u003C\u002Fdiv>",{"@type":118,"@version":119,"id":60535,"meta":60536,"component":60537,"responsiveStyles":60540},"builder-cacfade1ff374f98ad9a8b5c944f41a7",{"previousId":60486},{"name":42813,"options":60538},{"text":60539},"\u003Ch5>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fplaylist?list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8\" rel=\"noopener noreferrer\" target=\"_blank\" style=\"font-weight: 300; background-color: rgb(254, 245, 235); --height: 0.1em; --hover-color: var(--Neutrals-Eclipse); background-size: 100% var(--height); font-size: 17.008px; letter-spacing: 0.51px;\">\u003Cspan style=\"font-weight: 900;\">Catch more exclusive sessions\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 17.008px; font-weight: 300; letter-spacing: 0.51px;\"> and highlights straight from INBOUND 2024 on your YouTube channel.\u003C\u002Fspan>\u003C\u002Fh5>",{"large":60541},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60543,"meta":60544,"component":60545,"responsiveStyles":60547},"builder-0cb334300d73430fbb108e7643ef570d",{"previousId":60493},{"name":42848,"options":60546},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":60548},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":60550,"meta":60551,"component":60552},"builder-353115ad3b6842c08138d77ba7563fd8",{"previousId":60499},{"name":42933,"options":60553},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128},1747327986685,1737758716730,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fbuilding-bridges-the-power-of-partnerships","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F81c7ca92058c4d7ba1167955b6d7d8c4",[],{"createdDate":60560,"id":60561,"name":60562,"modelId":42782,"published":100,"meta":60563,"query":60568,"data":60571,"variations":60654,"lastUpdated":60704,"firstPublished":60705,"previewUrl":60706,"testRatio":141,"screenshot":60707,"createdBy":190,"lastUpdatedBy":50447,"folders":60708,"rev":45748},1735070931906,"7f17bc015c8e4ec49009c6037eaa6f0c","Content Is Not King: The New Approach To Content Marketing",{"winningTest":60564,"hasLinks":13,"componentsUsed":60566,"lastPreviewUrl":60567,"kind":74},{"id":60561,"timestamp":60565},1746039459290,{"Blog Quote":141,"Hubspot Form Embed":119},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fcontent-is-not-king-the-new-approach-to-content-marketing?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=7f17bc015c8e4ec49009c6037eaa6f0c&builder.overrides.7f17bc015c8e4ec49009c6037eaa6f0c=7f17bc015c8e4ec49009c6037eaa6f0c&builder.options.locale=Default",[60569],{"@type":103,"property":104,"operator":105,"value":60570},"\u002Fblog\u002Fcontent-is-not-king-the-new-approach-to-content-marketing",{"tags":60572,"datePublished":60573,"themeId":13,"relatedPosts":60574,"environment":42800,"description":60576,"category":48379,"title":60562,"author":60577,"excerpt":60578,"imageAltText":60579,"image":60580,"blocks":60581,"url":60570,"state":60651},[50996,2027],1736139600000,[60575],{},"Get Neil Patel's top strategies for content marketing success in 2025 and learn how to adapt your strategy.",{"@type":72,"id":42805,"model":42806},"At INBOUND 2024, Neil Patel, digital marketing expert and co-founder of NP Digital, challenged one of the industry's longest standing ideas at INBOUND 2024: Content is no longer king. \n\nIt's a bold statement, especially since Bill Gates coined the phrase back in 1996. But let's face it: with 4.6 billion pieces of content published every single day, the content game has changed and used to work, isn't as effective today. \n\nBut, before you delete your blog, hear Patel out. His insights and data are a reminder that there's plenty of opportunity for businesses ready to adapt. Here's how. ","Neil Patel at INBOUND 2024","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F982d32b73dab421da1adee23e0f0e319",[60582,60589,60596,60603,60608,60615,60622,60629,60636,60642,60646],{"@type":118,"@version":119,"id":60583,"component":60584,"responsiveStyles":60587},"builder-acab44e5b6084493936029ff615126b5",{"name":42813,"options":60585},{"text":60586},"\u003Cp>At INBOUND 2024, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fneilkpatel\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Neil Patel\u003C\u002Fstrong>\u003C\u002Fa>, digital marketing expert and co-founder of NP Digital, challenged one of the industry's longest standing ideas at INBOUND 2024: Content is no longer king.  \u003Cbr>\u003Cbr>It's a bold statement, especially since Bill Gates coined the phrase back in 1996. But let's face it: with 4.6 billion pieces of content published every single day, the content game has changed and what used to work, isn't as effective today. \u003Cbr>\u003Cspan style=\"color: inherit; font-family: var(--lexend); font-size: 1.063rem; letter-spacing: 0.51px; text-align: inherit;\">\u003Cbr>But, before you delete your blog, hear Patel out. His insights and data show that there's plenty of opportunity for businesses ready to adapt. Here's how. \u003C\u002Fspan>\u003C\u002Fp>",{"large":60588},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":60590,"component":60591,"responsiveStyles":60594},"builder-9eae923e5d4b4b03b00ceca96d22f8a5",{"name":42813,"options":60592},{"text":60593},"\u003Ch6>IS CONTENT STILL KING?\u003C\u002Fh6>\u003Cp>Yes and no. Content itself is still valuable, but creating content just for the sake of it, is not going to generate the same level of results as in the past. \"\u003Cstrong>Content marketing is changing... More content doesn't mean more results\u003C\u002Fstrong>,\" Patel shared on the INBOUND main stage. The traditional approach of churning out high volumes of content isn't cutting it anymore, and according to Patel's research, 94.29% of web pages get zero search traffic.\u003C\u002Fp>\u003Cp>So, what's changed? The world of content has become incredibly saturated, especially now that AI has entered the chat. While some of these tools (looking at you, ChatGPT and Claude) make it easier and faster than ever to produce content at scale, they've also contributed to a flood of generic material that fails to engage audiences or drive meaningful results.\u003C\u002Fp>",{"large":60595},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":60597,"component":60598,"responsiveStyles":60601},"builder-6611d6541e49464d81bf77582f6449a4",{"name":42813,"options":60599},{"text":60600},"\u003Ch6>THE NEW RULES OF CONTENT MARKETING\u003C\u002Fh6>\u003Cp>If you entered 2024 thinking AI was going to be the silver bullet to your content production needs, it’s time to revisit that strategy: human-written content generates 5.4x more traffic than AI-generated content over a five-month period. What stands out in particular? New, fresh content written for human engagement.\u003C\u002Fp>",{"large":60602},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60604,"component":60605},"builder-36e4b602a48e411ca2d94f850f3c9b1b",{"name":43431,"options":60606},{"quote":60607},"If you can't create content that talks about something new it usually doesn't do well. We're in a place on the Internet where it's saturated.",{"@type":118,"@version":119,"id":60609,"component":60610,"responsiveStyles":60613},"builder-c11eee3bdbfe4731a889defb21694e33",{"name":42813,"options":60611},{"text":60612},"\u003Cp>The key is focusing on fresh perspectives and original insights rather than regurgitating existing content. How should you adjust your content playbook? Patel outlined a practical framework for content marketers:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>Test\u003C\u002Fstrong> new ideas and content concepts on X first.\u003C\u002Fli>\u003Cli>\u003Cstrong>Repurpose\u003C\u002Fstrong> winning content into short-form videos for TikTok, YouTube Shorts, and Instagram reels (tip: focus on low-fi content over highly produced material).\u003C\u002Fli>\u003Cli>\u003Cstrong>Create\u003C\u002Fstrong> long-form content based on proven winners (think long-form blog posts, white papers, etc). \u003C\u002Fli>\u003Cli>\u003Cstrong>Convert\u003C\u002Fstrong> successful blog posts into webinars and lead magnets.\u003Cbr>\u003Cbr>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Each step builds on the previous one, making your content creation process smarter, more efficient, and better aligned with today's content demands.\u003C\u002Fp>",{"large":60614},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60616,"component":60617,"responsiveStyles":60620},"builder-bc6cb5c0646248fab2cd3699fc37a0b8",{"name":42848,"options":60618},{"image":60619,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43470,"width":43471,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fdd5acfe59f804f589bea6102ef2d4ef7?width=701",{"large":60621},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":60623,"component":60624,"responsiveStyles":60627},"builder-7bc631c82d3d42aab05f6879c8966c32",{"name":42813,"options":60625},{"text":60626},"\u003Ch6>HOW TO STAY RELEVANT AND DRIVE CONTENT RESULTS IN 2025 AND BEYOND\u003C\u002Fh6>\u003Cp>\"\u003Cstrong>SEO isn't search engine optimization—it's now called search everywhere optimization\u003C\u002Fstrong>,\" Patel noted, pointing to how search behavior has evolved across platforms. With longer, more conversational search queries on the rise (thanks in part to AI), the way we think about content marketing needs to change.\u003C\u002Fp>\u003Cp>Here's what to keep in mind:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Quality over quantity, always\u003C\u002Fstrong>: Instead of flooding your channels with daily content, focus on creating pieces that offer real value and original insights. Patel’s data shows that thoughtful, human-written content generates over 5x more traffic than AI-generated alternatives.\u003C\u002Fli>\u003Cli>\u003Cstrong>Think \"search everywhere\"\u003C\u002Fstrong>: Your audience isn’t just Googling anymore. They're searching on LinkedIn, YouTube, Instagram, and AI platforms. To stay visible, your content strategy needs to span all areas where your audience is actively looking for answers. \u003C\u002Fli>\u003Cli>\u003Cstrong>Keep content fresh and updated\u003C\u002Fstrong>: The best-performing websites spend nearly 70% of their time updating existing content rather than creating new pieces. Why? Because current, relevant content consistently outperforms older material, no matter how strong it was when first published.\u003C\u002Fli>\u003Cli>\u003Cstrong>Prioritize authentic engagement over follower counts\u003C\u002Fstrong>: “Followers don't matter anymore,” Patel emphasized. What matters is genuine engagement. A smaller, highly engaged audience will drive better results than a large, passive following.\u003C\u002Fli>\u003Cli>\u003Cstrong>Go long on keywords\u003C\u002Fstrong>: While short keywords might drive more traffic, Patel's research shows that longer, more specific keyword phrases (think 7+ words) actually drive the majority of revenue. In other words, focus on attracting the right traffic, not just more traffic.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>At a time when everyone's trying to game the algorithm, there's never been a better time to stand out by simply being helpful, authentic, and human.\u003C\u002Fp>",{"large":60628},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":60630,"component":60631,"responsiveStyles":60634},"builder-534fe78e0f2b4a3f8c162a0cc5d80d39",{"name":42813,"options":60632},{"text":60633},"\u003Ch6>TAKEAWAYS\u003C\u002Fh6>\u003Cp>The phrase \"content is king\" may be fading, but that doesn't mean content marketing is over. It just means we need to be smarter about how we create and distribute content. As Patel emphasized, \"\u003Cstrong>The goal isn't to drown them in keywords, the goal is to give them the answer as quick as possible\u003C\u002Fstrong>.\"\u003C\u002Fp>\u003Cp>Content success in 2025 comes down to a human approach that prioritizes genuine connection, authentic insights, and efficient content distribution. Don't just focus on creating more, \u003Cem>create better\u003C\u002Fem>. \u003C\u002Fp>\u003Cp>Ready to change up your content marketing strategy? Watch Neil Patel’s full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=qwyvuVgIqcQ\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa> for all of his insights and data-backed research.\u003C\u002Fp>",{"large":60635},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60637,"component":60638,"responsiveStyles":60640},"builder-7a41bc44492e42b086c078645c04f673",{"name":42848,"options":60639},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":60641},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":60643,"component":60644},"builder-86e798c54f3840d7aa18c53136323086",{"name":42933,"options":60645},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":60647,"@type":118,"tagName":174,"properties":60648,"responsiveStyles":60649},"builder-pixel-o71vgxr75a",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":60650},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":60652},{"path":66,"query":60653},{},{"aa0248e28600401aaa303308ac0941f8":60655},{"id":60656,"createdDate":60657,"meta":60658,"data":60659,"testRatio":129,"name":60256},"aa0248e28600401aaa303308ac0941f8",1735231923609,{},{"tags":60660,"environment":60213,"description":60576,"imageAltText":60579,"themeId":13,"title":60562,"category":48379,"author":60661,"excerpt":60578,"datePublished":60573,"image":60580,"blocks":60662},[50996,2027],{"@type":72,"id":42805,"model":42806},[60663,60671,60679,60685,60692,60699],{"@type":118,"@version":119,"id":60664,"meta":60665,"component":60666,"responsiveStyles":60669},"builder-e48ae90443614e2e95dde7e75f212d2d",{"previousId":60583},{"name":42813,"options":60667},{"text":60668},"\u003Cp>At INBOUND 2024, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fneilkpatel\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Neil Patel\u003C\u002Fstrong>\u003C\u002Fa>, digital marketing expert and co-founder of NP Digital, challenged one of the industry's longest standing ideas at INBOUND 2024: Content is no longer king.  \u003Cbr>\u003Cbr>With 4.6 billion pieces of content published daily, Patel emphasized that success in 2025 requires fresh strategies to stand out in an oversaturated digital space.\u003Cspan style=\"color: inherit; font-family: var(--lexend); font-size: 1.063rem; letter-spacing: 0.51px; text-align: inherit;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>",{"large":60670},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60672,"meta":60673,"component":60674,"responsiveStyles":60677},"builder-0584459e199b4ac49dafa2ff899c8ef9",{"previousId":60590},{"name":42813,"options":60675},{"text":60676},"\u003Ch5>THE NEW RULES OF CONTENT MARKETING \u003C\u002Fh5>\u003Cp>\"SEO isn't search engine optimization—it's now called search everywhere optimization,\" Patel explained. Audiences aren't just on Google; they're searching on platforms like LinkedIn, YouTube, Instagram, and AI tools. To stay relevant, your content strategy needs to meet them wherever they are looking for answers, focusing on authenticity, value, and engagement over sheer volume. \u003C\u002Fp>\u003Cp>\u003Cstrong>Want Patel's data-backed insights and framework for today's content marketers?\u003C\u002Fstrong> Watch his full INBOUND session here:\u003C\u002Fp>",{"large":60678},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60680,"component":60681},"builder-3dbf3d33f8d44b32ac99af26ef5ede60",{"name":59479,"options":60682},{"url":60683,"content":60684},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=qwyvuVgIqcQ","\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FqwyvuVgIqcQ?rel=0\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\">\u003C\u002Fiframe>\u003C\u002Fdiv>",{"@type":118,"@version":119,"id":60686,"component":60687,"responsiveStyles":60690},"builder-b045cb0465f747499799609148bcee42",{"name":42813,"options":60688},{"text":60689},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fplaylist?list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Catch more exclusive sessions\u003C\u002Fstrong>\u003C\u002Fa> and highlights straight from INBOUND 2024 on your YouTube channel.\u003C\u002Fp>",{"large":60691},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60693,"meta":60694,"component":60695,"responsiveStyles":60697},"builder-b0a947b07e414258a5218c7aea26c619",{"previousId":60637},{"name":42848,"options":60696},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":60698},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":60700,"meta":60701,"component":60702},"builder-cfd3f980c27a41ad95a37da04538b622",{"previousId":60643},{"name":42933,"options":60703},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128},1747329801634,1735228283570,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fcontent-is-not-king-the-new-approach-to-content-marketing","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe2f8821f6cf146fea54f2f34426cc968",[],{"createdDate":60710,"id":60711,"name":60712,"modelId":42782,"published":100,"meta":60713,"query":60716,"data":60719,"variations":60848,"lastUpdated":60849,"firstPublished":60850,"previewUrl":60851,"testRatio":141,"screenshot":60852,"createdBy":190,"lastUpdatedBy":50447,"folders":60853,"rev":45748},1734723452355,"214227c780b043e485f1b30b3aebeda0","The Top Buzzwords We’re Saying Goodbye to in 2025 ",{"componentsUsed":60714,"kind":74,"lastPreviewUrl":60715,"hasLinks":13},{"Hubspot Form Embed":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-top-buzzwords-were-saying-goodbye-to-in-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=214227c780b043e485f1b30b3aebeda0&builder.overrides.214227c780b043e485f1b30b3aebeda0=214227c780b043e485f1b30b3aebeda0&builder.options.locale=Default",[60717],{"@type":103,"property":104,"operator":105,"value":60718},"\u002Fblog\u002Fthe-top-buzzwords-were-saying-goodbye-to-in-2025",{"category":48379,"title":60712,"author":60720,"description":60721,"environment":42800,"themeId":13,"datePublished":60722,"excerpt":60723,"image":60724,"blocks":60725,"url":60718,"state":60845},{"@type":72,"id":42805,"model":42806},"Overused buzzwords are out in 2025. Discover which ones our INBOUND community are retiring and what to say instead.",1735275600000,"We've all sat through meetings where someone dropped \"let's circle back,\" \"synergize,\" or (brace yourself) \"let's take this offline\" one too many times. At INBOUND this year, we decided to ask our community for their hot take: which buzzwords have overstayed their welcome?\n\nFrom some of our favorite speakers to HubSpotters and attendees, here’s the tea on what business jargon they'd love to leave behind in 2024.","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F024f1c60002e4dc4846f2713fdafa285",[60726,60733,60740,60747,60755,60787,60795,60803,60830,60836,60840],{"@type":118,"@version":119,"id":60727,"component":60728,"responsiveStyles":60731},"builder-cdf6f403a53f4c349838a65bd65df175",{"name":42813,"options":60729},{"text":60730},"\u003Cp>We've all sat through meetings where someone dropped \"let's circle back,\" \"synergize,\" or (brace yourself) \"let's take this offline\" one too many times. At INBOUND this year, we decided to ask our community for their hot take: which buzzwords have overstayed their welcome?\u003C\u002Fp>\u003Cp>From some of our favorite speakers to HubSpotters and attendees, here’s the tea on what business jargon they'd love to leave behind in 2024.\u003C\u002Fp>",{"large":60732},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60734,"component":60735,"responsiveStyles":60738},"builder-e5c49d283d6f44d081d5c38060fb3041",{"name":42848,"options":60736},{"image":60737,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43355,"lockAspectRatio":13,"height":43562,"width":9572,"sizes":51564},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5ef845446263495cbf9070f67fcfa0a3?width=701",{"large":60739},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43704,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":60741,"component":60742,"responsiveStyles":60745},"builder-a34c4d879ad542ec9b42c82780db29b4",{"name":42813,"options":60743},{"text":60744},"\u003Ch6>THE OVERUSED AND OVERSTRETCHED: KEEP IT REAL (NOT \"AUTHENTIC\" 😉)\u003C\u002Fh6>\u003Cul>\u003Cli>“Authentic.” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fschwedelson\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Jay Schwedelson\u003C\u002Fa>\u003C\u002Fli>\u003Cli>“Strategic.” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcaleb-king-\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Caleb King\u003C\u002Fa>\u003C\u002Fli>\u003Cli>“Supercharged.” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fdaniel-murray-marketing\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Daniel Murray\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>These words started out strong, but somewhere along the way, they lost their ✨\u003Cem>spark\u003C\u002Fem>✨. Calling something “authentic” doesn’t make it real and “strategic” often gets slapped on everything from email campaigns to business briefs.\u003C\u002Fp>\u003Cp>🚫 \u003Cstrong>Why we’re over them\u003C\u002Fstrong>: Be clear, be specific, and let your work speak for itself. Center on the actions and results, and skip the fluff. Show us how something is strategic and focus on words with real outcomes.\u003C\u002Fp>",{"large":60746},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":60748,"meta":60749,"component":60750,"responsiveStyles":60753},"builder-f8a34e73a1ea483e96fe573ca61df92b",{"previousId":60741},{"name":42813,"options":60751},{"text":60752},"\u003Ch6>OFFICE LINGO FATIGUE\u003C\u002Fh6>\u003Cul>\u003Cli>“EOD, circle back.” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsaramunrovt\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Sara Munro\u003C\u002Fa>\u003C\u002Fli>\u003Cli>“Synergize.” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fthemaninblue\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Cameron Adams\u003C\u002Fa>\u003C\u002Fli>\u003Cli>“Attribution.” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjenspencer\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Jen Spencer\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>You know the phrases: The filler words we love to hate and can’t seem to quit. They sneak into your Slack messages, meeting invites, and emails and make us sound more robotic than relatable. \u003C\u002Fp>\u003Cp>As for “attribution,” if we’re going to talk about outcomes, let’s make it actionable instead of opting for a term that’s become a catch-all for anything analytics-related. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>🚫 \u003Cstrong>Why we’re over them\u003C\u002Fstrong>: Clarity gets lost, it feels impersonal and overcomplicated. Plain language wins. Drop the corporate speak and call things what they are. \u003C\u002Fp>",{"large":60754},{"lineHeight":42818,"height":42819,"marginBottom":42821},{"@type":118,"@version":119,"id":60756,"component":60757},"builder-7edbd7a04d544fa8a9525c36536de72a",{"name":42840,"options":60758},{"columns":60759,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[60760,60769,60778],{"blocks":60761},[60762],{"@type":118,"@version":119,"id":60763,"component":60764,"responsiveStyles":60767},"builder-ec1a0bb42ab743ac8ca805d1a37bdc87",{"name":42848,"options":60765},{"image":60766,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853,"sizes":47544},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7c76207a7b3545598b5398b163b56b42?width=575",{"large":60768},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":60770},[60771],{"@type":118,"@version":119,"id":60772,"component":60773,"responsiveStyles":60776},"builder-ae2524790bc5413398409ca1baa4d26c",{"name":42848,"options":60774},{"image":60775,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"height":42853,"width":42853,"sizes":47544},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F0d96aac3f1db45e9ac1772323d05be6a?width=575",{"large":60777},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":60779},[60780],{"@type":118,"@version":119,"id":60781,"component":60782,"responsiveStyles":60785},"builder-0fceb1ccf5c640f8844eba154a38be99",{"name":42848,"options":60783},{"image":60784,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"sizes":47544,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fe905437c038e4a39bb61cbc0971f472a?width=575",{"large":60786},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":60788,"meta":60789,"component":60790,"responsiveStyles":60793},"builder-74a0e828794f46ec99062096e5571b90",{"previousId":60748},{"name":42813,"options":60791},{"text":60792},"\u003Ch6>FORGET VAGUE AND FOCUS ON VALUE\u003C\u002Fh6>\u003Cul>\u003Cli>“Content.” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkippbodnar\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Kipp Bodnar\u003C\u002Fa>\u003C\u002Fli>\u003Cli>“Quantity over quality.” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fkingcaleb\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Caleb King\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>We’ve all been guilty of chasing more: more content, more leads, more metrics. But, quality should always come first. “Quantity over quality” isn’t a winning strategy, and “content” has become so broad it’s practically meaningless. When everything is content, it loses its focus, its purpose, and its impact. \u003C\u002Fp>\u003Cp>🚫 \u003Cstrong>Why we’re over them\u003C\u002Fstrong>: Volume does not equal value and your audience doesn’t need more noise, they need something that actually resonates. Without defining what kind of content we’re talking about (and why we’re creating it), it’s easy to lose sight of its purpose. \u003C\u002Fp>",{"large":60794},{"lineHeight":42818,"height":42819,"marginTop":42821,"paddingBottom":42821},{"@type":118,"@version":119,"id":60796,"meta":60797,"component":60798,"responsiveStyles":60801},"builder-fe7f37db3c2f467fbf97333656ff797c",{"previousId":60788},{"name":42813,"options":60799},{"text":60800},"\u003Ch6>AI OVERLOAD? \u003C\u002Fh6>\u003Ch6>“I hope that we can stop thinking about AI as a buzzword.” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fandrewpitre\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Andy Pitre\u003C\u002Fa>\u003C\u002Fh6>\u003Cul>\u003Cli>“I think AI is a buzzword now.” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmahadevanarjun\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Arjun Mahadevan\u003C\u002Fa>\u003C\u002Fli>\u003Cli>“How do we use the AI?” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Femily-davidson-33787a119\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Emily Davidson\u003C\u002Fa>\u003C\u002Fli>\u003Cli>“Come up with some more creative ways to say the word ‘AI.’” — \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsbalanovich\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">Serguei Balanovich\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>It’s official: “AI” is everywhere. Over the past few years, AI has gone from an emerging technology to the centerpiece of nearly every marketing, sales, and tech conversation. But it’s started to lose some of its meaning. Using “AI” as a catch-all term fails to capture its potential. \u003C\u002Fp>\u003Cp>🚫 \u003Cstrong>Why we’re over them\u003C\u002Fstrong>: Hype overshadows substance. When something feels like a buzzword, it acts more like a distraction, promising a lot but failing to deliver unless paired with real, practical use cases. And, it feels too broad. AI encompasses so many tools and technologies that the term alone doesn’t tell us anything. Be specific: don’t just say “AI-powered” but explain what it does and highlight the benefits (an AI chatbot that improves customer response times by 50%).  \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>2025 is the year we leave these buzzwords behind and focus on language that works. The overall takeaway? Be specific, thoughtful, and clear. \u003C\u002Fp>\u003Cp>Watch the full video below and let us know which buzzword you can’t wait to ditch next year: \u003C\u002Fp>",{"large":60802},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60804,"component":60805,"responsiveStyles":60828},"builder-7835d53e85f142a4b3ef06cff4509e14",{"name":42840,"options":60806},{"space":13011,"columns":60807,"stackColumnsAt":42879},[60808,60826],{"blocks":60809},[60810],{"@type":118,"@version":119,"id":60811,"component":60812},"builder-4ca593de91904372a64d7e111462ab34",{"name":42840,"options":60813},{"columns":60814,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[60815,60817],{"blocks":60816},[],{"blocks":60818},[60819],{"@type":118,"@version":119,"id":60820,"meta":60821,"component":60823},"builder-e3061227fcdf499688c4b4f24ec77273",{"previousId":60822},"builder-86f3d50c069c49f2bb6b59297b9b242b",{"name":43030,"options":60824},{"code":60825,"scriptsClientOnly":13},"\u003Ciframe src=\"https:\u002F\u002Fwww.linkedin.com\u002Fembed\u002Ffeed\u002Fupdate\u002Furn:li:ugcPost:7262868135458832388\" height=\"1296\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C\u002Fiframe>\n",{"blocks":60827},[],{"large":60829},{"marginBottom":43146},{"@type":118,"@version":119,"id":60831,"component":60832,"responsiveStyles":60834},"builder-1e0a9e8cd2f843069296d229c30f8f18",{"name":42848,"options":60833},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":60835},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":60837,"component":60838},"builder-84f498948b43438796eb4526a5c5cb0c",{"name":42933,"options":60839},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":60841,"@type":118,"tagName":174,"properties":60842,"responsiveStyles":60843},"builder-pixel-tphxy454i5",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":60844},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":60846},{"path":66,"query":60847},{},{},1747329441168,1734731764124,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthe-top-buzzwords-were-saying-goodbye-to-in-2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fae25865990ae435ba1ecd9e5a7fdd4e1",[],{"createdDate":60855,"id":60856,"name":60857,"modelId":42782,"published":100,"meta":60858,"query":60863,"data":60866,"variations":60955,"lastUpdated":61007,"firstPublished":61008,"previewUrl":61009,"testRatio":141,"screenshot":61010,"createdBy":190,"lastUpdatedBy":190,"folders":61011,"rev":45748},1733783073011,"ea888912176d4fe3ae42328e692c8008","Advancing Human Creativity with AI",{"componentsUsed":60859,"hasLinks":13,"lastPreviewUrl":60860,"kind":74,"winningTest":60861},{"Hubspot Form Embed":119,"Blog Quote":141},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fadvancing-human-creativity-with-ai?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=ea888912176d4fe3ae42328e692c8008&builder.overrides.ea888912176d4fe3ae42328e692c8008=ea888912176d4fe3ae42328e692c8008&builder.options.locale=Default",{"timestamp":60862,"id":60856},1747410771524,[60864],{"@type":103,"property":104,"operator":105,"value":60865},"\u002Fblog\u002Fadvancing-human-creativity-with-ai",{"title":60857,"description":60867,"excerpt":60868,"themeId":13,"imageAltText":60869,"relatedPosts":60870,"environment":42800,"category":48379,"datePublished":60872,"author":60873,"tags":60874,"image":59721,"blocks":60875,"url":60865,"state":60952},"Learn how AI is transforming design from Canva CPO Cameron Adams. Get actionable insights on creative democratization, ethical AI, and preparing your team for the future.","The rise of accessible design tools as transformed the way people everywhere bring their ideas to life and tell their brand stories.\n\nAt INBOUND 2024, Canva's CPO, Cameron Adams, joined Debbie Millman to explore this creative evolution. Together they dove into the journey behind one of tech's most innovative companies and shared an exciting look into an AI-powered creative future.","Cameron Adams at INBOUND 2024",[60871],{},1734930000000,{"@type":72,"id":42805,"model":42806},[484,50996],[60876,60883,60890,60897,60902,60909,60916,60923,60930,60937,60943,60947],{"@type":118,"@version":119,"id":60877,"component":60878,"responsiveStyles":60881},"builder-e4a032b5b7094f30898a65395e5b0fcc",{"name":42813,"options":60879},{"text":60880},"\u003Cp>The rise of accessible design tools has transformed the way people everywhere bring their ideas to life and tell their brand stories.\u003C\u002Fp>\u003Cp>At INBOUND 2024, \u003Ca href=\"https:\u002F\u002Fwww.canva.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Canva's\u003C\u002Fstrong>\u003C\u002Fa> CPO, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fthemaninblue\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Cameron Adams\u003C\u002Fstrong>\u003C\u002Fa>, joined Debbie Millman to explore this creative evolution. Together they dove into the journey behind one of tech's most innovative companies and shared an exciting look into an AI-powered creative future.\u003C\u002Fp>",{"large":60882},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":60884,"component":60885,"responsiveStyles":60888},"builder-ee1c4453a54545ad941317f65b6c3f35",{"name":42813,"options":60886},{"text":60887},"\u003Ch6>THE JOURNEY TO DEMOCRATIZING DESIGN\u003C\u002Fh6>\u003Cp>Before Canva became a $2.3 billion revenue powerhouse used by 95% of Fortune 500 companies, Adams was coding websites and experimenting with digital tools. After stints at Google and his own startup, he met Melanie Perkins and Cliff Obrecht, who shared a vision of making design accessible to everyone.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>When Mel first pitched me the idea of democratizing design, it instantly gelled with me because I had seen what amazing stuff people could create with pretty simple tools,\u003C\u002Fstrong>\" Adams shared, noting his past work in creating tools that allowed people to build off of their own design vision.\u003C\u002Fp>\u003Cp>One of the most surprising things about Canva's rise? They built their success without traditional marketing for their first eight years. The company's growth wasn't just about making design tools; it was about fundamentally changing how organizations approach visual communication. Today, teams across every industry use Canva to create everything from social media content to full marketing campaigns, signaling a shift in how businesses think about design resources.\u003C\u002Fp>",{"large":60889},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":60891,"component":60892,"responsiveStyles":60895},"builder-27f3b8fe745049d79e3cc55d7c2a35f5",{"name":42813,"options":60893},{"text":60894},"\u003Ch6>SCALING CREATIVITY FOR B2B TEAMS\u003C\u002Fh6>\u003Cp>For Adams, AI represents the next phase in democratizing creativity. While previous tech shifts focused on accessibility, AI is fundamentally changing \u003Cem>how\u003C\u002Fem> we approach creative work.\u003C\u002Fp>",{"large":60896},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60898,"component":60899},"builder-9ee696371665483faa5ce92285b1d088",{"name":43431,"options":60900},{"quote":60901},"I consider creativity not to be something that only artists or sculptors have. I think creativity is something we all can have and express it in different ways. AI is now enabling us to express ourselves in ways that we didn't think we could do.",{"@type":118,"@version":119,"id":60903,"component":60904,"responsiveStyles":60907},"builder-126af8092e3b4905a59641bf20b99016",{"name":42813,"options":60905},{"text":60906},"\u003Cp>This transformation is particularly powerful for businesses, especially when scaling creativity feels impossible with traditional resources. Adams shared how teams are using AI to explore more ideas faster: \"\u003Cstrong>When you're thinking about a campaign or a billboard or a video that you want to shoot, you can actually storyboard the 20 ideas you had rather than the two that you normally would have been able to do with traditional tools.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>He also pointed to examples of sales teams creating their own presentations, marketers rapidly testing campaign concepts, and customer service teams developing visual explanations. This shift is about empowering everyone in an organization to be a creator, unlocking new levels of efficiency and innovation.\u003C\u002Fp>",{"large":60908},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":60910,"component":60911,"responsiveStyles":60914},"builder-44d8e21beec44fabb317dd3306854a83",{"name":42813,"options":60912},{"text":60913},"\u003Ch6>AI'S IMPACT ON CREATORS\u003C\u002Fh6>\u003Cp>Adams compared AI's impact on creative professionals to past tech disruptions, point ing out that while change can be uncomfortable, it often opens the door to more opportunities than it closes.\u003C\u002Fp>\u003Cp>One big piece of the puzzle is building AI responsibly. Canva has committed $200 million to their Creators Fund, ensuring artists are compensated when their work contributes to AI models.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>Bringing people's content into an AI model should be rewarding for those people whose content that you're bringing in,\u003C\u002Fstrong>\" Adams emphasized. \"\u003Cstrong>The only way the AI models are going to get better is to continue to create content.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>By creating systems that benefit both users and creators, organizations can build equitable models for future AI innovation. For Adams, it's about more than doing the right thing. It's about creating a sustainable ecosystem where technology and human creativity work together. And where creators feel even more empowered.\u003C\u002Fp>",{"large":60915},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60917,"component":60918,"responsiveStyles":60921},"builder-12a9bf762029495a836f81cf8c71bbfc",{"name":42848,"options":60919},{"image":60920,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":59722,"lockAspectRatio":13,"height":59723,"width":59724,"sizes":51432},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7d002fb491e74faa8acefca0e5ce8200?width=699",{"large":60922},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":44140,"marginLeft":42819,"marginRight":42819,"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":60924,"component":60925,"responsiveStyles":60928},"builder-d7fbcab864a64ad0aa42dbf91d89cfe4",{"name":42813,"options":60926},{"text":60927},"\u003Ch6>THE RISE OF AI-NATIVE CREATIVES\u003C\u002Fh6>\u003Cp>Looking ahead, Adams offered a vision of how AI will shape creative workflows. The key is in developing new kinds of creative intelligence, not just mastering prompts.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>Understanding of the five things that an AI spits out which is best, how to merge them together, how to speak to your particular audience and tell the right story, that will be the key skill for creativity in the AI age.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>This shift requires what Adams calls \"multi-modal creativity\": the ability to work across different creative mediums and tools, blending human insight with AI capabilities.\u003C\u002Fp>\u003Cp>We're already seeing this evolution in action. Teams are adopting hybrid approaches that combine human expertise with AI tools to iterate faster and tap into even more innovative ideas.\u003C\u002Fp>",{"large":60929},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":60931,"component":60932,"responsiveStyles":60935},"builder-7ad1f6a17da84919a6d56c1401513a77",{"name":42813,"options":60933},{"text":60934},"\u003Ch6>TAKEAWAYS\u003C\u002Fh6>\u003Cp>Throughout his conversation with Millman, Adams provided insights that business leaders can apply as they approach the intersection of AI, creativity, and business growth:\u003C\u002Fp>\u003Cul>\u003Cli>Focus on User Experience: \"\u003Cstrong>When someone lands in Canva, they need to be comfortable. They need to be inspired. They need to feel like they're a creative individual who can make things.\u003C\u002Fstrong>\"\u003C\u002Fli>\u003Cli>Build Ethical Frameworks: Consider how your organization can fairly compensate and credit creators while leveraging AI.\u003C\u002Fli>\u003Cli>Invest in New Skills: Help your team develop the ability to curate, combine, and enhance AI outputs.\u003C\u002Fli>\u003Cli>Think Bigger: AI is about automation but it's also about enabling new forms of creativity across your organization.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>As we move into an AI-powered future, Adams' vision suggests that success will come not just from adopting new tools, but from reimagining how we approach creativity in business. It's about giving more people the ability to express their ideas visually.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>It's not just for non-creatives who want to do creative things. It's also for creatives who want to do even more creative things.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>Watch Cameron Adams' full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=jGvxGsUlm1A&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=32\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa> for more insights on how AI is advancing human creativity.\u003C\u002Fp>",{"large":60936},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60938,"component":60939,"responsiveStyles":60941},"builder-c20d38774a3d48ec9ee0ca1378168eae",{"name":42848,"options":60940},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":60942},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":60944,"component":60945},"builder-bc857f0837114ef5bdfab110a82e0439",{"name":42933,"options":60946},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":60948,"@type":118,"tagName":174,"properties":60949,"responsiveStyles":60950},"builder-pixel-t97vgfsv9xh",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":60951},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":60953},{"path":66,"query":60954},{},{"5b68fcff527f4b69ba0e3bb3aa99321a":60956},{"id":60957,"createdDate":60958,"meta":60959,"data":60960,"testRatio":129,"name":60256},"5b68fcff527f4b69ba0e3bb3aa99321a",1733790661403,{},{"imageAltText":60869,"image":59721,"relatedPosts":60961,"themeId":13,"datePublished":60963,"environment":42800,"author":60964,"title":60857,"description":60867,"excerpt":60868,"tags":60965,"category":48379,"blocks":60966},[60962],{},1734066000000,{"@type":72,"id":42805,"model":42806},[484,50996],[60967,60974,60982,60990,60997,61003],{"@type":118,"@version":119,"id":60968,"meta":60969,"component":60970,"responsiveStyles":60972},"builder-0bbcc50d3d234d51b627cced868a72e5",{"previousId":60877},{"name":42813,"options":60971},{"text":60880},{"large":60973},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60975,"meta":60976,"component":60977,"responsiveStyles":60980},"builder-7a913d6e307a49f08f0545c6eead2fbf",{"previousId":60884},{"name":42813,"options":60978},{"text":60979},"\u003Ch5>AI AND THE NEW ERA OF CREATIVITY \u003C\u002Fh5>\u003Cp>AI is rewriting the rules of creative work. From merging AI outputs to tailoring content for specific audiences, Adams explained the new skills needed to thrive in this new era of innovation. His concept of \"mulit-modal creativity\" shows how AI and human ingenuity can work together to achieve faster, more creative results.  \u003C\u002Fp>\u003Cp>\u003Cstrong>Want the full story?\u003C\u002Fstrong> Watch Adams' interview to dive deeper into the tools and strategies reshaping creative workflows today:\u003C\u002Fp>",{"large":60981},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60983,"component":60984,"responsiveStyles":60988},"builder-4434304c74e64ece9e5825810be138ea",{"name":59479,"options":60985},{"url":60986,"content":60987},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=jGvxGsUlm1A&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=32","\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjGvxGsUlm1A?rel=0\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\">\u003C\u002Fiframe>\u003C\u002Fdiv>",{"large":60989},{"marginBottom":43146,"marginTop":42821},{"@type":118,"@version":119,"id":60991,"component":60992,"responsiveStyles":60995},"builder-9be00e0005b840118995b34f99055a4d",{"name":42813,"options":60993},{"text":60994},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fplaylist?list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Catch more exclusive sessions\u003C\u002Fstrong>\u003C\u002Fa> and highlights straight from INBOUND 2024 on your YouTube channel.\u003C\u002Fp>",{"large":60996},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":60998,"component":60999,"responsiveStyles":61001},"builder-edbb0e55e2c34969879b43726a5f1be3",{"name":42848,"options":61000},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":61002},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":61004,"component":61005},"builder-c8e41b558cf540ae9c4e9466095d3b01",{"name":42933,"options":61006},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128},1747410773975,1733791293535,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fadvancing-human-creativity-with-ai","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F1679debbd8c34375b2d4db7fc6174f3a",[],{"createdDate":61013,"id":61014,"name":61015,"modelId":42782,"published":100,"meta":61016,"query":61021,"data":61024,"variations":61138,"lastUpdated":61197,"firstPublished":61198,"previewUrl":61199,"testRatio":141,"screenshot":61200,"createdBy":190,"lastUpdatedBy":190,"folders":61201,"rev":45748},1733501216765,"683be8307a6247ca9ef1a8345df3039a","Unleashing Your Marketing Team’s Potential With AI ",{"hasLinks":13,"kind":74,"lastPreviewUrl":61017,"componentsUsed":61018,"winningTest":61019},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Funleashing-your-marketing-teams-potential-with-ai?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=683be8307a6247ca9ef1a8345df3039a&builder.overrides.683be8307a6247ca9ef1a8345df3039a=683be8307a6247ca9ef1a8345df3039a&builder.options.locale=Default",{"Blog Quote":119,"Hubspot Form Embed":119},{"timestamp":61020,"id":61014},1747410811885,[61022],{"@type":103,"property":104,"operator":105,"value":61023},"\u002Fblog\u002Funleashing-your-marketing-teams-potential-with-ai",{"description":61025,"tags":61026,"excerpt":61027,"author":61028,"title":61015,"category":48379,"image":61029,"environment":42800,"imageAltText":61030,"relatedPosts":61031,"datePublished":61038,"themeId":13,"blocks":61039,"url":61023,"state":61135},"Is your marketing team ready for AI? Atlassian's CMO shares expert insights on how AI enhances creativity and productivity.",[484,50996],"When it comes to AI and marketing, Atlassian’s CMO Zeynep Inanoglu Ozdemir brings a perspective that's truly one-of-a-kind. As both a Ph.D. in speech processing and a marketing leader, Ozdemir know show to connect the dots between AI's technical capabilities and its practical marketing applications.\n\nAt INBOUND 2024, she sat down with The Next Wave podcast hosts Matt Wolfe and Nathan Lands, to share how marketing teams who are struggling with AI can effectively integrate it into their workflows.",{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb71ed7d317774480b0f487f83185cbb9","Zeynep Inanoglu Ozdemir at INBOUND 2024",[61032,61034,61036],{"post":61033},{"@type":72,"id":59652,"model":112},{"post":61035},{"@type":72,"id":59649,"model":112},{"post":61037},{"@type":72,"id":48562,"model":112},1734325200000,[61040,61047,61054,61061,61066,61073,61080,61087,61094,61101,61106,61113,61120,61126,61130],{"@type":118,"@version":119,"id":61041,"component":61042,"responsiveStyles":61045},"builder-017d7052ee034afdb6d5f28ed193d426",{"name":42813,"options":61043},{"text":61044},"\u003Cp>When it comes to AI and marketing, \u003Ca href=\"https:\u002F\u002Fwww.atlassian.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Atlassian’s\u003C\u002Fstrong>\u003C\u002Fa> CMO \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fzeynep-inanoglu-ozdemir-phd-962a5035\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Zeynep Inanoglu Ozdemir\u003C\u002Fstrong>\u003C\u002Fa> brings a perspective that's truly one-of-a-kind. As both a Ph.D. in speech processing and a marketing leader, Ozdemir knows how to connect the dots between AI's technical capabilities and its practical marketing applications.\u003C\u002Fp>\u003Cp>At INBOUND 2024, she sat down with \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002F@TheNextWavePod\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>The Next Wave\u003C\u002Fstrong>\u003C\u002Fa> podcast hosts Matt Wolfe and Nathan Lands, to share how marketing teams who are struggling with AI can effectively integrate it into their workflows.\u003C\u002Fp>",{"large":61046},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61048,"component":61049,"responsiveStyles":61052},"builder-4ec123f8557c4aa2a3bd1dd6053a4215",{"name":42813,"options":61050},{"text":61051},"\u003Ch6>THE STATE OF AI IN MARKETING\u003C\u002Fh6>\u003Cp>If you're wondering whether AI has truly taken hold in marketing, the numbers speak volumes. According to Atlassian's recent survey of 500 U.S. marketers, 89% use AI regularly, with 62% engaging with it daily. Even more telling? Marketing leaders are at the forefront of this transformation.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>95% of leaders said they use AI regularly\u003C\u002Fstrong>,\" Ozdemir revealed. \"\u003Cstrong>Clearly leadership teams, marketing leaders are very much into AI.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>This widespread adoption spans companies of all sizes and includes marketers at every level, from individual contributors to senior leadership, showing that AI's impact is truly horizontal across organizations and signals a significant shift in how marketing teams approach their work.\u003C\u002Fp>",{"large":61053},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61055,"component":61056,"responsiveStyles":61059},"builder-feaa87faf1274ff7b93676fb0bb98247",{"name":42813,"options":61057},{"text":61058},"\u003Ch6>REFRAMING AI: FROM JOB THREAT TO CREATIVE PARTNER\u003C\u002Fh6>\u003Cp>While the \"AI is coming for our jobs\" narrative may persist, Ozdemir countered that perspective with an interesting data point: 79% of marketers don't view AI as a threat to their jobs.\u003C\u002Fp>\u003Cp>Instead, they understand AI's collaborative power, treating it as a creative partner that opens new doors rather than a replacer of human capabilities.\u003C\u002Fp>",{"large":61060},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61062,"component":61063},"builder-2d70db8eb3194db19126528a2d13bdc2",{"name":43431,"options":61064},{"quote":61065},"I partner with AI as my secret creative agency and then I actually look at the output and I still modify it, but it gives me a lot more avenues of creativity to think through that I wouldn't come up with myself.",{"@type":118,"@version":119,"id":61067,"component":61068,"responsiveStyles":61071},"builder-47dba2101ded455b991cb4ef782590d1",{"name":42813,"options":61069},{"text":61070},"\u003Cp>This partnership mindset is already delivering results. When asked about AI's primary benefit, marketers were split: 51% said it makes their work better, while 49% said it speeds things up. The key is using AI to elevate, not just automate. This balanced approach helps teams focus on using AI for both efficiency and quality improvements.\u003C\u002Fp>",{"large":61072},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61074,"component":61075,"responsiveStyles":61078},"builder-77d914cd2c0842448d4a97acb5793810",{"name":42813,"options":61076},{"text":61077},"\u003Ch6>HOW MARKETERS ARE PUTTING AI TO WORK\u003C\u002Fh6>\u003Cp>According to Atlassian's research, marketers are leaning on AI in three main areas:\u003C\u002Fp>\u003Cul>\u003Cli>Research and knowledge discovery\u003C\u002Fli>\u003Cli>Content creation\u003C\u002Fli>\u003Cli>Ideation and brainstorming\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\"\u003Cstrong>We're just inundated, we're just surrounded with knowledge, content, information. And it's getting increasingly difficult to actually make that knowledge work for us,\u003C\u002Fstrong>\" Ozdemir noted.\u003C\u002Fp>\u003Cp>This challenge is exactly where AI proves most valuable, helping marketers digest and utilize vast amounts of information more effectively. At Atlassian, they're using AI-powered agents to instantly access customer insights and create content in context, demonstrating how AI can be seamlessly integrated into daily workflows.\u003C\u002Fp>",{"large":61079},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61081,"component":61082,"responsiveStyles":61085},"builder-fe62535c7fe44270a352e57ef4bfd65a",{"name":43030,"options":61083},{"code":61084,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      .video-container {\n        position: relative;\n        width: 100%;\n        max-width: 600px; \u002F* Reduced from 1080px to 600px *\u002F\n        margin: 0 auto;\n        overflow: hidden;\n      }\n\n      .video-container::before {\n        content: \"\";\n        display: block;\n        padding-top: 100%; \u002F* 1:1 Aspect Ratio *\u002F\n      }\n\n      .video-container video {\n        position: absolute;\n        top: 0;\n        left: 0;\n        width: 100%;\n        height: 100%;\n        object-fit: contain;\n      }\n\n      \u002F* Ensure controls stay within bounds *\u002F\n      video::-webkit-media-controls-panel {\n        box-sizing: border-box;\n        width: 100%;\n        bottom: 0;\n      }\n\n      video::-webkit-media-controls-enclosure {\n        overflow: hidden;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FZeynep%20thumbnail.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN24SessionCutdown-Zeynep%20Inanoglu%20Ozdemir-Unleashing%20Your%20Marketing%20Team%E2%80%99s%20Potential%20With%20AI-1x1.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":61086},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":61088,"component":61089,"responsiveStyles":61092},"builder-ffba77c01f4c4a9e88a51bed8bf88d87",{"name":42813,"options":61090},{"text":61091},"\u003Ch6>BREAKING DOWN BARRIERS TO ENTRY\u003C\u002Fh6>\u003Cp>Despite high AI's growing popularity, some teams are still hitting a few roadblocks on their way to adoption. The top barriers include:\u003C\u002Fp>\u003Cul>\u003Cli>Company policies around data privacy\u003C\u002Fli>\u003Cli>Lack of leadership guidance\u003C\u002Fli>\u003Cli>Uncertainty about use cases\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>For leaders, the key is staying tuned into practical applications and helping teams integrate AI into their work. \u003C\u002Fp>\u003Cp>Ozdemir suggests starting small and personal: \"\u003Cstrong>Make your interaction with AI a very personal thing so that it can actually really hit the spot for you... figuring out what actually moves the needle for you personally is a really good starting poin\u003C\u002Fstrong>t.\"\u003C\u002Fp>\u003Cp>She shared how one of her team members uses AI to generate weekly accomplishment reports. It's a simple, personal use case that not only saves time but also highlights AI's potential for the whole team. Small wins can lead to big organizational change. \u003C\u002Fp>",{"large":61093},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61095,"component":61096,"responsiveStyles":61099},"builder-56b67172eead448fad12c22346d8e73c",{"name":42813,"options":61097},{"text":61098},"\u003Ch5>THE FUTURE OF MARKETING WITH AI\u003C\u002Fh5>\u003Cp>AI's future is looking brighter (and smarter) than ever before. Ozdemir envisions a world where personalization is taken to new heights.\u003C\u002Fp>",{"large":61100},{"lineHeight":42818,"height":42819,"paddingBottom":42981},{"@type":118,"@version":119,"id":61102,"component":61103},"builder-8cc1218e121d44609f2a20b467f67dc1",{"name":43431,"options":61104},{"quote":61105},"In an ideal world I would love to land in a place where every single person that we're marketing to has a very personalized message... and there is a way to actually let AI make on-the-fly decisions to make our content more relevant.",{"@type":118,"@version":119,"id":61107,"component":61108,"responsiveStyles":61111},"builder-60c98b1fe39048ef97b0fab4ff9fa1b6",{"name":42813,"options":61109},{"text":61110},"\u003Cp>But things don't stop at personalization. She sees a future where advanced image and video generation capabilities will revolutionize visual storytelling in marketing.\u003C\u002Fp>\u003Cp>Within the next five years, she predicts AI will seamlessly be woven into every corner of marketing. AI is expected to become more fluid in our workflows, improving everything from visual content creation to real-time decision-making. \u003C\u002Fp>",{"large":61112},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61114,"component":61115,"responsiveStyles":61118},"builder-138aecfeaf794c89afc2ff5cd68e8d1f",{"name":42813,"options":61116},{"text":61117},"\u003Ch6>KEY TAKEAWAYS FOR MARKETING LEADERS\u003C\u002Fh6>\u003Cp>For marketing leaders looking to do more with AI, Ozdemir offers three essential tips:\u003C\u002Fp>\u003Cul>\u003Cli>Focus on finding personal use cases that resonate with your specific needs\u003C\u002Fli>\u003Cli>Think of AI as a partner that enhances human creativity rather than replaces it\u003C\u002Fli>\u003Cli>Use AI to raise the baseline quality of your team's output by leveraging organizational knowledge\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\"\u003Cstrong>The role of AI in actually tirelessly answering your questions is that you can tirelessly ask AI questions\u003C\u002Fstrong>,\" Ozdemir reminded the audience. \"\u003Cstrong>You don't have to be shy about learning new skills\u003C\u002Fstrong>.\"\u003C\u002Fp>\u003Cp>The teams that succeed with AI won't just use it to work faster; they'll use it to grow, adapt, and learn.\u003C\u002Fp>\u003Cp>Watch Zeynep Inanoglu Ozdemir's full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=l6gtq82mwK8&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=31\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa> for more takeaways on how AI can boost marketing teams.\u003C\u002Fp>",{"large":61119},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61121,"component":61122,"responsiveStyles":61124},"builder-c360b44011b84e8b8a5ced6bd0b9fd44",{"name":42848,"options":61123},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":61125},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":61127,"component":61128},"builder-767dfa39c79a480fac2e77ead0b16f32",{"name":42933,"options":61129},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":61131,"@type":118,"tagName":174,"properties":61132,"responsiveStyles":61133},"builder-pixel-diyv3cxa5dr",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":61134},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":61136},{"path":66,"query":61137},{},{"f2b9a9edbeeb4824a973880777a7ac79":61139},{"id":61140,"createdDate":61141,"meta":61142,"data":61143,"testRatio":129,"name":60256},"f2b9a9edbeeb4824a973880777a7ac79",1733761282488,{},{"author":61144,"tags":61145,"imageAltText":61030,"relatedPosts":61146,"themeId":13,"excerpt":61153,"description":61025,"datePublished":60963,"title":61015,"image":61029,"category":48379,"environment":60213,"blocks":61154},{"@type":72,"id":42805,"model":42806},[484,50996],[61147,61149,61151],{"post":61148},{"@type":72,"id":59652,"model":112},{"post":61150},{"@type":72,"id":59649,"model":112},{"post":61152},{"@type":72,"id":48562,"model":112},"AI is transforming marketing teams from the ground u, but how can leaders ensure they're maximizing its potential? At INBOUND 2024, Zeynep Inanoglu Ozdemir, CMO of Atlassian, sat down with The Next Wave podcast hosts Matt Wolfe and Nathan Lands, and shared insights on how AI is shaping the future of marketing, offering actionable advice for teams at every level. ",[61155,61163,61171,61179,61185,61192],{"@type":118,"@version":119,"id":61156,"meta":61157,"component":61158,"responsiveStyles":61161},"builder-b139a7ed1c894760b74bdb53c724522c",{"previousId":61041},{"name":42813,"options":61159},{"text":61160},"\u003Cp>AI is transforming marketing teams from the ground u, but how can leaders ensure they're maximizing its potential? At INBOUND 2024, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fzeynep-inanoglu-ozdemir-phd-962a5035\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Zeynep Inanoglu Ozdemir\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>,\u003C\u002Fstrong> CMO of \u003Ca href=\"https:\u002F\u002Fwww.atlassian.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Atlassian\u003C\u002Fstrong>\u003C\u002Fa>, sat down with \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002F@TheNextWavePod\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>The Next Wave\u003C\u002Fstrong>\u003C\u002Fa> podcast hosts Matt Wolfe and Nathan Lands, to share insights on how AI is shaping the future of marketing, offering actionable advice for teams at every level. \u003C\u002Fp>",{"large":61162},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61164,"meta":61165,"component":61166,"responsiveStyles":61169},"builder-79c58c156e084bcab33621036aaeb07e",{"previousId":61048},{"name":42813,"options":61167},{"text":61168},"\u003Ch5>YOUR AI ACTION PLAN: START SMALL, THINK BIG \u003C\u002Fh5>\u003Cp>For marketers and leaders, Ozdemir suggests starting with personal use cases. Whether it's using AI to brainstorm ideas, speed up research, or tackle repetitive tasks, experimenting at the individual level can spark wider adoption across teams. \u003C\u002Fp>\u003Cp>Her advice? Think of AI as a creative partner that enhances, not replaces, human creativity and ingenuity. Stay curious and keep asking, \"What else can AI do for me?\"\u003C\u002Fp>\u003Cp>Watch her full interview to explore all her tips on integrating Ai into your marketing team's workflow:\u003C\u002Fp>",{"large":61170},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61172,"component":61173,"responsiveStyles":61177},"builder-bc22b38ae70e41d4ab30f54a225ffcdc",{"name":59479,"options":61174},{"url":61175,"content":61176},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=l6gtq82mwK8&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=31","\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fl6gtq82mwK8?rel=0\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\">\u003C\u002Fiframe>\u003C\u002Fdiv>",{"large":61178},{"marginBottom":47680},{"@type":118,"@version":119,"id":61180,"component":61181,"responsiveStyles":61183},"builder-d36fd4b8151d49d1b5f8b96b03de8cff",{"name":42813,"options":61182},{"text":60689},{"large":61184},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61186,"meta":61187,"component":61188,"responsiveStyles":61190},"builder-5d02dbe59c9449c697290d84c01cb331",{"previousId":61121},{"name":42848,"options":61189},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":61191},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":61193,"meta":61194,"component":61195},"builder-35699e3aeae04bc7a3ae191d86632086",{"previousId":61127},{"name":42933,"options":61196},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128},1747410813584,1733764727907,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Funleashing-your-marketing-teams-potential-with-ai","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fb7de3107bd204e2e83b0817a75b026dd",[],{"createdDate":61203,"id":59649,"name":61204,"modelId":42782,"published":100,"meta":61205,"query":61210,"data":61213,"variations":61299,"lastUpdated":61352,"firstPublished":61353,"previewUrl":61354,"testRatio":141,"screenshot":61355,"createdBy":190,"lastUpdatedBy":190,"folders":61356,"rev":45748},1733154073691,"How AI Video is Transforming Business Communication: Key Takeaways from HeyGen's Joshua Xu",{"lastPreviewUrl":61206,"hasLinks":13,"kind":74,"componentsUsed":61207,"winningTest":61208},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-ai-video-is-transforming-business-communication-key-takeaways-from-hey-gens-joshua-xu?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=d45fb47a920c46509f3f49e7adc64630&builder.overrides.d45fb47a920c46509f3f49e7adc64630=d45fb47a920c46509f3f49e7adc64630&builder.options.locale=Default",{"Hubspot Form Embed":119,"Blog Quote":141},{"timestamp":61209,"id":59649},1747410838393,[61211],{"@type":103,"property":104,"operator":105,"value":61212},"\u002Fblog\u002Fhow-ai-video-is-transforming-business-communication-key-takeaways-from-hey-gens-joshua-xu",{"description":61214,"imageAltText":61215,"tags":61216,"datePublished":61217,"title":61204,"themeId":13,"image":59704,"excerpt":61218,"environment":42800,"category":48379,"relatedPosts":61219,"author":61227,"blocks":61228,"url":61212,"state":61296},"Explore how AI video is revolutionizing business communication with insights from HeyGen's Joshua Xu. Get actionable strategies for localization, personalization, and AI avatars.","Joshua Xu at INBOUND 2024",[484,50996],1733720400000,"AI and video are having a moment. Individually, they're powerful. But together? They're reshaping the way we connect, market, and grow businesses.\n\nAt INBOUND 2024, Joshua Xu, co-founder of HeyGen joined HubSpot’s Kipp Bodnar (CMO) and Kieran Flanagan (SVP, Marketing) to explore how AI is changing business communication.\n\n\"We live in video... there were a billion hours of video being watched on YouTube everyday and the average person watched seventeen hours of video every week,\" Xu noted, setting the stage for a discussion that would reveal just how dramatically AI is transforming video creation.",[61220,61222,61225],{"post":61221},{"@type":72,"id":59652,"model":112},{"post":61223},{"@type":72,"id":61224,"model":112},"c0d6487ec2b94d8cbc76ad79a43141b7",{"post":61226},{"@type":72,"id":48556,"model":112},{"@type":72,"id":42805,"model":42806},[61229,61236,61243,61248,61255,61262,61267,61274,61281,61287,61291],{"@type":118,"@version":119,"id":61230,"component":61231,"responsiveStyles":61234},"builder-10535e65a3014b51af96578059d091d0",{"name":42813,"options":61232},{"text":61233},"\u003Cp>AI and video are having a moment. Individually, they're powerful. But together? They're reshaping the way we connect, market, and grow businesses.\u003C\u002Fp>\u003Cp>At INBOUND 2024, Joshua Xu, co-founder of \u003Ca href=\"https:\u002F\u002Fwww.heygen.com\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>HeyGen\u003C\u002Fstrong>\u003C\u002Fa> joined HubSpot’s Kipp Bodnar (CMO) and Kieran Flanagan (SVP, Marketing) to explore how AI is changing business communication.\u003C\u002Fp>\u003Cp>\"\u003Cstrong>We live in video... there were a billion hours of video being watched on YouTube everyday and the average person watched seventeen hours of video every week\u003C\u002Fstrong>,\" Xu noted, setting the stage for a discussion that would reveal just how dramatically AI is transforming video creation.\u003C\u002Fp>",{"large":61235},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61237,"component":61238,"responsiveStyles":61241},"builder-39545c9254674825af61586f08b7590f",{"name":42813,"options":61239},{"text":61240},"\u003Ch6>THE VIDEO PRODUCTION PROBLEM\u003C\u002Fh6>\u003Cp>Before looking ahead, Xu took a moment to reflect on traditional video production, acknowledging that it’s been a bottleneck for businesses looking to scale their communication. As Xu pointed out, \"\u003Cstrong>The industry rule of thumb of every one minute of video it costs about a thousand dollars\u003C\u002Fstrong>.\" This high barrier to entry has historically limited companies' ability to leverage video effectively across their operations.\u003C\u002Fp>\u003Cp>That's where AI enters the picture.\u003C\u002Fp>",{"large":61242},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61244,"component":61245},"builder-d0d146e827fd400f97841201e6429f0a",{"name":43431,"options":61246},{"quote":61247},"If we can remove the barrier of the camera, we will remove the barrier for visual storytelling for businesses.",{"@type":118,"@version":119,"id":61249,"component":61250,"responsiveStyles":61253},"builder-c0f2a5fc03c54420bfbfc93514f7b034",{"name":42813,"options":61251},{"text":61252},"\u003Cp>HeyGen's bold mission? Make video production 10x faster and 10x cheaper than traditional methods, democratizing access to high-quality video content.\u003C\u002Fp>",{"large":61254},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61256,"component":61257,"responsiveStyles":61260},"builder-9da513f5dd504059bc060fec1ceaa71f",{"name":42813,"options":61258},{"text":61259},"\u003Ch6>THREE KEY USE CASES FOR AI VIDEO\u003C\u002Fh6>\u003Cp>Xu broke down three powerful ways businesses are (and should be) leveraging AI video technology today. And none of them require a production studio or massive budget. \u003C\u002Fp>\u003Cp>\u003Cstrong>1. Localization at Scale\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Gone are the days of spending $5-10K and waiting weeks to localize a single video. With AI video generation, companies can now translate their content into multiple languages (175 with HeyGen, to be exact), quickly and cost-effectively. \"\u003Cstrong>The entire translation process is extremely simple\u003C\u002Fstrong>,\" Xu shared. \"\u003Cstrong>What we need to do is upload the video, select the target language and click submit and the video will be ready in just one minute\u003C\u002Fstrong>.\"\u003C\u002Fp>\u003Cp>The impact is huge. Bodnar shared that HubSpot has slashed localization costs to around $500 per video, reducing production time from weeks to just days. For businesses eyeing global markets, this means quicker launches and lower barriers to entry—up to 90% reductions in both cost and time-to-market. \u003C\u002Fp>\u003Cp>\u003Cstrong>2. Personalized Video Communication\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Think email personalization was powerful? AI video is taking it to an entirely new level. \"\u003Cstrong>Every single piece of the personalized text content mostly around the email format can be turned into a video\u003C\u002Fstrong>,\" Xu explained. Companies are using this capability in innovative ways, like:\u003C\u002Fp>\u003Cul>\u003Cli>Sending automated welcome videos for webinar registrants\u003C\u002Fli>\u003Cli>Sharing scalable yet personal thank-you messages in employee communications\u003C\u002Fli>\u003Cli>Creating customized product demos for prospects\u003C\u002Fli>\u003Cli>Crafting tailored sales outreach videos\u003C\u002Fli>\u003C\u002Ful>\u003Cp>AI-powered video allows businesses to scale personal connections while maintaining authenticity.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Interactive AI Avatars\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>From web forms to chatbots, customer interactions have come a long way. But now? Interactive AI avatars have entered the chat.\u003C\u002Fp>\u003Cp>These avatars combine multimodal interaction (think fluid switches between text and video), natural language processing, and real-time engagement to create conversations that feel strikingly human. Xu highlighted their versatility:\u003C\u002Fp>\u003Cp>\"\u003Cstrong>The use cases for interactive avatar has been very horizontal ranging from all sorts of customer interaction experiences, like sales, marketing, customer success and support.\u003C\u002Fstrong>\"\u003C\u002Fp>\u003Cp>What makes them stand out?\u003C\u002Fp>\u003Cul>\u003Cli>Better engagement: Avatars can attend Zoom meetings, answer in real-time, and offer a stronger visual presence.\u003C\u002Fli>\u003Cli>Smarter interactions: They understand emotional tone and intent, capturing data for better insights.\u003C\u002Fli>\u003Cli>Unmatched scalability: 24\u002F7 touch points that only get better with time.\u003C\u002Fli>\u003C\u002Ful>",{"large":61261},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61263,"component":61264},"builder-4c64818d94e14b019286f27c5ebb8796",{"name":43030,"options":61265},{"code":61266,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      .video-container {\n        position: relative;\n        width: 100%;\n        max-width: 800x;\n        margin: 0 auto;\n        overflow: hidden;\n        display: flex;\n        justify-content: center;\n        align-items: center;\n      }\n\n      .video-container::before {\n        content: \"\";\n        display: block;\n        padding-top: 100%;\n      }\n\n      .video-container video {\n        position: absolute;\n        width: 40%;\n        height: 80%;\n        object-fit: contain;\n        background-color: #000; \u002F* This helps make the poster image look better *\u002F\n      }\n\n      \u002F* Ensure controls stay within bounds *\u002F\n      video::-webkit-media-controls-panel {\n        box-sizing: border-box;\n        width: 100%;\n        bottom: 0;\n      }\n\n      video::-webkit-media-controls-enclosure {\n        overflow: hidden;\n      }\n\n      \u002F* Style for the poster image *\u002F\n      video[poster] {\n        object-fit: contain;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FScreenshot%202025-01-03%20at%2011.55.28%20AM.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN24SessionCutdown-JoshuaXu-The-Future-of-AI-Video-and-Content-Generation-Video1-Avatars-Taking-Over-9x16.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"@type":118,"@version":119,"id":61268,"component":61269,"responsiveStyles":61272},"builder-094a85b80e474066aa71f3252edbdfc9",{"name":42813,"options":61270},{"text":61271},"\u003Ch6>THE FUTURE OF AI VIDEO\u003C\u002Fh6>\u003Cp>AI video is just getting started. Looking ahead, Xu predicts even greater leaps in naturalness and emotional intelligence. \"The whole large language model is moving to a multi-model... to understand not only the text content about the conversation but also the emotion,\" he predicted. \u003C\u002Fp>\u003Cp>Here are some other developments to watch:\u003C\u002Fp>\u003Cul>\u003Cli>Enhanced gesture rendering and body language\u003C\u002Fli>\u003Cli>Improved emotional intelligence and tone recognition\u003C\u002Fli>\u003Cli>Deeper integration with CRM data\u003C\u002Fli>\u003Cli>More sophisticated multimodal interactions\u003C\u002Fli>\u003C\u002Ful>",{"large":61273},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61275,"component":61276,"responsiveStyles":61279},"builder-a8dc3d01c5ac40b9b4511645c2b7b465",{"name":42813,"options":61277},{"text":61278},"\u003Ch6>TAKEAWAYS\u003C\u002Fh6>\u003Cp>Want to take the next steps and integrate AI video into your business? Start simple and smart. Xu recommends starting with content that delivers universal value (like product demos or educational materials). These are high-impact areas where video shines, offering scalability and engagement right out of the gate.\u003C\u002Fp>\u003Cp>Best practices include:\u003C\u002Fp>\u003Cul>\u003Cli>Start with content that has universal appeal across markets\u003C\u002Fli>\u003Cli>Use CRM data to inform personalization strategies\u003C\u002Fli>\u003Cli>Test interactive avatars in support or sales contexts\u003C\u002Fli>\u003Cli>Monitor user responses and adjust accordingly\u003C\u002Fli>\u003C\u002Ful>\u003Cp>As AI video technology continues to evolve, companies that embrace these capabilities early will have a significant advantage in creating more engaging, personalized, and scalable communication strategies.\u003C\u002Fp>\u003Cp>Watch Joshua Xu’s full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=SwAdFLidvr4&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=19\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa> for more insights on how to implement AI video in your business.\u003C\u002Fp>",{"large":61280},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61282,"component":61283,"responsiveStyles":61285},"builder-49e6e8d0880645da968fb8df9cea4034",{"name":42848,"options":61284},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":61286},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":61288,"component":61289},"builder-443f9a5895674d3d99dbca72e65b9d83",{"name":42933,"options":61290},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":61292,"@type":118,"tagName":174,"properties":61293,"responsiveStyles":61294},"builder-pixel-0555uuc48kuq",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":61295},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":61297},{"path":66,"query":61298},{},{"80a4aa3f69f64f8eaa991e2020f06702":61300},{"id":61301,"createdDate":61302,"meta":61303,"data":61304,"testRatio":129,"name":60256},"80a4aa3f69f64f8eaa991e2020f06702",1733232294334,{},{"category":48379,"title":61204,"environment":60213,"description":61214,"image":59704,"excerpt":61218,"imageAltText":61215,"datePublished":61305,"themeId":13,"tags":61306,"author":61307,"relatedPosts":61308,"blocks":61315},1733374800000,[484,50996],{"@type":72,"id":42805,"model":42806},[61309,61311,61313],{"post":61310},{"@type":72,"id":59652,"model":112},{"post":61312},{"@type":72,"id":61224,"model":112},{"post":61314},{"@type":72,"id":48556,"model":112},[61316,61323,61330,61336,61342,61348],{"@type":118,"@version":119,"id":61317,"meta":61318,"component":61319,"responsiveStyles":61321},"builder-d33fd3fbfbfc428db70d8e70b804533b",{"previousId":61230},{"name":42813,"options":61320},{"text":61233},{"large":61322},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61324,"component":61325,"responsiveStyles":61328},"builder-ab386609ca03483aa876f2b84941af87",{"name":42813,"options":61326},{"text":61327},"\u003Ch5>THE VIDEO PRODUCTION PROBLEM AND THREE USES CASES FOR AI VIDEO\u003C\u002Fh5>\u003Cp>During their conversation, Xu broke down how AI video is eliminating production bottlenecks, cutting costs, and opening the door to creative possibilities without the big budgets. He shared three powerful ways businesses are (and should be) leveraging AI video technology today. And none of them require a production studio or massive spend.\u003C\u002Fp>\u003Cp>Want to get the three key use cases for AI video that are changing the game? Head over to our \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=SwAdFLidvr4&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=20\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>YouTube channel\u003C\u002Fstrong>\u003C\u002Fa> to watch the full interview and learn how businesses are using AI to localize content, personalize communication, and create interactive experiences like never before:\u003C\u002Fp>",{"large":61329},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61331,"component":61332},"builder-72d29cb9b8c8492e8cf0d16610404052",{"name":59479,"options":61333},{"url":61334,"content":61335},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=SwAdFLidvr4&list=PLPYoT0OlTslNqxOausP6jXC-sjgR9mMk8&index=23","\u003Cdiv style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\">\u003Ciframe src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FSwAdFLidvr4?rel=0\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\">\u003C\u002Fiframe>\u003C\u002Fdiv>",{"@type":118,"@version":119,"id":61337,"component":61338,"responsiveStyles":61340},"builder-b341841507094704b295d54765a72fac",{"name":42813,"options":61339},{"text":60994},{"large":61341},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61343,"component":61344,"responsiveStyles":61346},"builder-c4754a3e1aca4cf88059755d82657012",{"name":42848,"options":61345},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":61347},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":61349,"component":61350},"builder-5ad0fbf35bc5404499c09d3479855057",{"name":42933,"options":61351},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128},1747410840067,1733351156622,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fhow-ai-video-is-transforming-business-communication-key-takeaways-from-hey-gens-joshua-xu","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F7d45b72c0f0e4deba0c10f6b173983fb",[],{"createdDate":61358,"id":47607,"name":61359,"modelId":42782,"published":100,"meta":61360,"query":61364,"data":61367,"variations":61482,"lastUpdated":61483,"firstPublished":61484,"previewUrl":61485,"testRatio":141,"screenshot":61486,"createdBy":190,"lastUpdatedBy":50447,"folders":61487,"rev":45748},1731683239280," INBOUND 2025 Goes West: Secure Your Spot at Our Lowest Price",{"lastPreviewUrl":61361,"kind":74,"componentsUsed":61362,"hasLinks":13,"winningTest":130,"originalContentId":61363},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2025-goes-west?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=1bba643acb454cee977aabcfa1cf0405&builder.overrides.1bba643acb454cee977aabcfa1cf0405=1bba643acb454cee977aabcfa1cf0405&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Video Embed":141},"b8c167aedfe24dfebcc3572e4ccd89cc",[61365],{"@type":103,"property":104,"operator":105,"value":61366},"\u002Fblog\u002Finbound-2025-goes-west",{"title":61359,"environment":42800,"tags":61368,"description":61369,"imageAltText":61370,"excerpt":61371,"author":61372,"themeId":13,"image":61373,"datePublished":61374,"relatedPosts":61375,"category":48379,"blocks":61382,"url":61366,"state":61479},[54123],"In 2025, INBOUND will be heading to San Francisco's Moscone Center from September 3-5 for a one-time west coast experience. Register early to save. ","INBOUND 2024 show floor","Each September, something magical happens when the brightest minds in business and tech come together to spark new ideas, build meaningful connections, and level up their skills. In 2025, we're shaking things up with an exciting west coast debut! Mark your calendars: INBOUND 2025 is coming to San Francisco for a one-time experience from September 3-5, at the iconic Moscone Center.\n\nAfter our fastest pre-sale ticket sellout ever, we're thrilled to announce that INBOUND tickets are returning on December 2 at 10 AM ET with a special Cyber Monday offer! For 24 hours only, get 25% off Tier 2 General Admission tickets. Snag them at $899.25, or, wait too long and pay the full price of Tier 2 tickets at $1,199. VIP tickets will be available at full price (Cyber Monday discount does not apply).\n\nThis is you chance to secure your spot at one of the most talked-about industry events of the year—for less.",{"@type":72,"id":42805,"model":42806},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F10f1a9723b17460c91a461e58f3cbd00",1732165200000,[61376,61378,61380],{"post":61377},{"@type":72,"id":55796,"model":112},{"post":61379},{"@type":72,"id":48556,"model":112},{"post":61381},{"@type":72,"id":48559,"model":112},[61383,61391,61400,61435,61443,61451,61457,61465,61471,61474],{"@type":118,"@version":119,"id":47524,"meta":61384,"component":61386,"responsiveStyles":61389},{"previousId":61385},"builder-7b0c9345c16f427e9d55a089c6e69418",{"name":42813,"options":61387},{"text":61388},"\u003Cp>Each September, something magical happens when the brightest minds in business and tech come together to spark new ideas, build meaningful connections, and level up their skills. In 2025, we're shaking things up with an exciting west coast debut! Mark your calendars: \u003Cstrong>INBOUND 2025 is coming to San Francisco for a one-time experience from September 3-5, at the iconic Moscone Center\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>After our fastest pre-sale ticket sellout ever, we're thrilled to announce that \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\" rel=\"noopener noreferrer\" target=\"_blank\">INBOUND tickets are returning on December 2\u003C\u002Fa> at 10 AM ET with a special Cyber Monday offer! \u003Cstrong>For 24 hours only, get 25% off Tier 2 General Admission tickets\u003C\u002Fstrong>. Snag them at $899.25, or, wait too long and pay the full price of Tier 2 tickets at $1,199. VIP tickets will be available at full price (Cyber Monday discount does not apply).\u003C\u002Fp>\u003Cp>This is your chance to secure your spot at one of the most talked-about industry events of the year—for less. Need help making the case to attend? Get our \u003Cstrong>\"Convince Your Manager\" \u003C\u002Fstrong>letter template \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fconvince-your-boss-letter\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>here\u003C\u002Fstrong>\u003C\u002Fa>.\u003C\u002Fp>",{"large":61390},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61392,"meta":61393,"component":61395,"responsiveStyles":61398},"builder-b4dfadc1b45e4874b8b5e45989b3e837",{"previousId":61394},"builder-5cf64a35b3e1456eb7e024cdc3a1b1bd",{"name":42813,"options":61396},{"text":61397},"\u003Ch6>INBOUND HEADS WEST\u003C\u002Fh6>\u003Cp>As our community continues to grow and evolve, we've heard one message loud and clear: great ideas and innovation are happening everywhere. That's why we're bringing INBOUND to San Francisco in 2025 to meet more customers and partners where they are, and create new opportunities for marketing, sales, and service teams to learn from one another.\u003C\u002Fp>\u003Cp>For the first time ever, we'll gather in the heart of the world's technology hub, where breakthrough ideas and meaningful connections will shape the future of business. You'll be surrounded by the energy of some of the most iconic tech companies, disruptive startups, and visionary leaders.\u003C\u002Fp>\u003Cp>To our east coast friends, don’t worry, we’ll be back in Boston in 2026.\u003C\u002Fp>",{"large":61399},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":47533,"meta":61401,"component":61403,"responsiveStyles":61433},{"previousId":61402},"builder-c07ba2f36d5f4ed2bdcd9475ca69d94b",{"name":42840,"options":61404},{"columns":61405,"space":2573,"stackColumnsAt":42879,"reverseColumnsWhenStacked":13},[61406,61415,61424],{"blocks":61407},[61408],{"@type":118,"@version":119,"id":61409,"component":61410,"responsiveStyles":61413},"builder-b33e1a3f4fcc494d8602ab868f9013b8",{"name":42848,"options":61411},{"image":61412,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"sizes":47544,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F5b2186a6d7714827b7eec4e063df395a?width=575",{"large":61414},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":61416},[61417],{"@type":118,"@version":119,"id":61418,"component":61419,"responsiveStyles":61422},"builder-410a1f1913494911af7727c7e4a328dc",{"name":42848,"options":61420},{"image":61421,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"sizes":47544,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F9cf69a22c3944f0f92ca442e218cc4b9?width=575",{"large":61423},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"blocks":61425},[61426],{"@type":118,"@version":119,"id":61427,"component":61428,"responsiveStyles":61431},"builder-3ac7d099ed304b2cba425a295af6c4a2",{"name":42848,"options":61429},{"image":61430,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":141,"lockAspectRatio":13,"sizes":47544,"height":42853,"width":42853},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F69dec8fd2828413e9bac2999df4f517f?width=575",{"large":61432},{"position":154,"width":42856,"minHeight":42821,"minWidth":42821,"overflow":182},{"large":61434},{"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":47570,"meta":61436,"component":61438,"responsiveStyles":61441},{"previousId":61437},"builder-d9af74a54eba49d0a04761e0debbf256",{"name":42813,"options":61439},{"text":61440},"\u003Ch6>WHY INBOUND WILL BE YOUR CAN'T-MISS EVENT OF 2025\u003C\u002Fh6>\u003Cp>When we say INBOUND 2025 will be different, we mean it. When you attend INBOUND, you're not just going to another conference – you're stepping into a vibrant ecosystem of innovation and growth. It's three days that could transform your perspective, expand your network, and arm you with strategies you can implement the moment you return to your desk.\u003C\u002Fp>\u003Cp>But don't just take our word for it. Hear what 2024 attendees had to say:\u003C\u002Fp>\u003Cp>🗣️“\u003Cstrong>\u003Cem>INBOUND is the most inspiring and motivating event of the year. Whoever you are, whoever you want to be - a better version of that person is waiting on the other end INBOUND.\u003C\u002Fem>\u003C\u002Fstrong>” — Melissa P.\u003C\u002Fp>\u003Cp>🗣️“\u003Cstrong>\u003Cem>INBOUND is so valuable. In the past three days I’ve learned more than I have in months, and I’ve been inspired in so many ways. To be brave, to take risks, to test things out, and I feel more equipped to have important conversations with leadership on why we should keep investing in HubSpot\u003C\u002Fem>\u003C\u002Fstrong>.” — Jessica A.\u003C\u002Fp>\u003Cp>🗣️“\u003Cstrong>I loved INBOUND. I left feeling motivated and with renewed energy. I met SO many interesting people doing such interesting things, and the networking was incredible. I learned new strategies and ideas to bring back to my team that I know will have a positive impact on our bottom line. \u003C\u002Fstrong>” — Richard B.\u003C\u002Fp>\u003Ch5>\u003Cbr>\u003C\u002Fh5>\u003Cp>What's in it for you?\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>Game-changing speakers\u003C\u002Fstrong>: past years have featured former president Barack Obama, Dr. Jane Goodall, Ryan Reynolds, and Seth Godin. Expect another stellar lineup of leaders and innovators for 2025.\u003C\u002Fli>\u003Cli>\u003Cstrong>Impactful content\u003C\u002Fstrong>: Tailored learning sessions for marketing, sales, customer success, and leadership teams. Whether you're an individual contributor, manager, director, or VP, you'll find sessions designed for your challenges.\u003C\u002Fli>\u003Cli>\u003Cstrong>Unparalleled networking\u003C\u002Fstrong>: Meet 12,000+ like-minded professionals ready to share their insights, swap success stories, and spark collaborations.\u003C\u002Fli>\u003Cli>\u003Cstrong>Tools and tactics you can use\u003C\u002Fstrong>: Leave with new frameworks, playbooks, and inspiration to tackle your work head-on. Plus, get an up-close look at HubSpot’s latest tools and meet the experts behind them.\u003C\u002Fli>\u003C\u002Ful>",{"large":61442},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61444,"meta":61445,"component":61446,"responsiveStyles":61449},"builder-67f46d919a8248669587eab2cec7c3ed",{"previousId":47570},{"name":42813,"options":61447},{"text":61448},"\u003Cdiv>\u003Cspan style=\"color: inherit; font-family: var(--lexend); font-size: 1.063rem; letter-spacing: 0.51px; text-align: inherit;\">Catch top moments below from INBOUND 2024 and get hyped for what's to come in 2025!\u003C\u002Fspan>\u003C\u002Fdiv>",{"large":61450},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61452,"component":61453},"builder-420d49ce438f47cabe938371c2ab4936",{"name":61454,"options":61455},"Blog Video Embed",{"videoEmbedCode":61456},"\u003Ciframe width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FNBfGDZpUpSA?si=UGvIAf617IXI0fME\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"@type":118,"@version":119,"id":61458,"meta":61459,"component":61460,"responsiveStyles":61463},"builder-4920e9d3059f4826ab199a640f2c6f83",{"previousId":61444},{"name":42813,"options":61461},{"text":61462},"\u003Cdiv>\u003Cspan style=\"color: inherit; font-family: var(--lexend); font-size: 1.063rem; letter-spacing: 0.51px; text-align: inherit;\">INBOUND prices will only increase after Cyber Monday—this is your best chance to \u003Ca href=\"https:\u002F\u002Fwww.inbound.com\u002Fregister\">join us\u003C\u002Fa> at our most transformative event yet, at the lowest price for the rest of the year.\u003C\u002Fspan>\u003C\u002Fdiv>",{"large":61464},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61466,"component":61467,"responsiveStyles":61469},"builder-dcb805ef6d1142d1be681aef1a49a480",{"name":42848,"options":61468},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":61470},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":47585,"component":61472},{"name":42933,"options":61473},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":61475,"@type":118,"tagName":174,"properties":61476,"responsiveStyles":61477},"builder-pixel-27ekr68lz5t",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":61478},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":61480},{"path":66,"query":61481},{},{},1747330448719,1731683334549,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Finbound-2025-goes-west","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa42af794016a4c45b5c85bbc7fe269fd",[],{"createdDate":61489,"id":61490,"name":61491,"modelId":42782,"published":100,"meta":61492,"query":61495,"data":61498,"variations":61615,"lastUpdated":61616,"firstPublished":61617,"previewUrl":61618,"testRatio":141,"screenshot":61619,"createdBy":190,"lastUpdatedBy":50447,"folders":61620,"rev":45748},1731614579747,"e1924a5b67674624a01bf25851ecdce3","Thriving in Discomfort: Why Being Human is Your Best Marketing Strategy in 2025",{"lastPreviewUrl":61493,"hasLinks":13,"componentsUsed":61494,"kind":74},"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthriving-in-discomfort-why-being-human-is-your-best-marketing-strategy-in-2025?builder.space=d09cfff8ac614d8a86e457a0274fa171&builder.user.permissions=read%2Ccreate%2Cpublish%2CeditDesigns%2CeditLayouts%2CeditLayers%2CeditContentPriority&builder.user.role.name=Designer&builder.user.role.id=creator&builder.cachebust=true&builder.preview=blog&builder.noCache=true&builder.allowTextEdit=true&__builder_editing__=true&builder.overrides.blog=e1924a5b67674624a01bf25851ecdce3&builder.overrides.e1924a5b67674624a01bf25851ecdce3=e1924a5b67674624a01bf25851ecdce3&builder.options.locale=Default",{"Hubspot Form Embed":141,"Blog Quote":141},[61496],{"@type":103,"property":104,"operator":105,"value":61497},"\u002Fblog\u002Fthriving-in-discomfort-why-being-human-is-your-best-marketing-strategy-in-2025",{"excerpt":61499,"title":61491,"themeId":13,"description":61500,"category":48379,"datePublished":61501,"image":61502,"environment":42800,"imageAltText":61503,"inputs":61504,"relatedPosts":61505,"tags":61515,"author":61518,"blocks":61519,"url":61497,"state":61612},"In an era where AI is everywhere, INBOUND 2024 speaker and crowd favorite, Jay Schwedelson brought a refreshing reminder to his Main Stage session: your competitive advantage isn't in being perfect—it's in being real.\n\nSchwedelson shared why embracing a little discomfort and a lot authenticity could be the game-changer your marketing strategy needs in 2025.","Discover why authenticity beats AI in marketing from INBOUND 2024 speaker Jay Schwedelson. Learn how personal newsletters, lo-fi content, and embracing discomfort can transform your 2024 marketing strategy.",1731906000000,"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Ffd5cb5a5528049cf9a321c53ce4c92e2","Jay Schwedelson on stage at INBOUND 2024",[],[61506,61509,61512],{"post":61507},{"@type":72,"id":61508,"model":112},"3d15e6d1a7c9488ab8ecde2a70ca42cb",{"post":61510},{"@type":72,"id":61511,"model":112},"d63fd9cfabf64c82ada716cd2539a5db",{"post":61513},{"@type":72,"id":61514,"model":112},"5a6b3446f1424755928498a0ea493a98",[61516,61517,58718],"leadership","marketing",{"@type":72,"id":42805,"model":42806},[61520,61527,61534,61539,61546,61553,61560,61569,61576,61583,61590,61597,61603,61607],{"@type":118,"@version":119,"id":61521,"component":61522,"responsiveStyles":61525},"builder-1f9933e141824a139703e7dfa549dfce",{"name":42813,"options":61523},{"text":61524},"\u003Cp>In an era where AI is \u003Cem>everywhere\u003C\u002Fem>, INBOUND 2024 speaker and crowd favorite, \u003Ca href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fschwedelson\u002F\" rel=\"noopener noreferrer\" target=\"_blank\">\u003Cstrong>Jay Schwedelson\u003C\u002Fstrong>\u003C\u002Fa> brought a refreshing reminder to his Main Stage session: your competitive advantage isn't in being perfect—it's in being real.\u003C\u002Fp>\u003Cp>Schwedelson shared why embracing a little discomfort and a lot of authenticity could be the game-changer your marketing strategy needs in 2025.\u003C\u002Fp>",{"large":61526},{"position":154,"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61528,"component":61529,"responsiveStyles":61532},"builder-7310502b127746419e3a99c9727d31b1",{"name":42813,"options":61530},{"text":61531},"\u003Ch6>WHY GENERIC WON’T CUT IT ANYMORE\u003C\u002Fh6>\u003Cp>\"\u003Cstrong>The pendulum has swung so far... it's a tidal wave we have of generic garbage\u003C\u002Fstrong>,\" Schwedelson declared, getting straight to the point: AI-generated content is flooding the feed. With more brands turning to AI for everything from email subject lines to social posts, standing out means resisting the pull of sameness.\u003C\u002Fp>\u003Cp>The solution isn't fighting AI but complementing it with humanity. As he put it:\u003C\u002Fp>",{"large":61533},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61535,"component":61536},"builder-e027acb900da4c7999aeb0e8ca875979",{"name":43431,"options":61537},{"quote":61538},"The only way to fight the AI tidal wave is to stand out by being yourself and good news - you're a human. That's a win.",{"@type":118,"@version":119,"id":61540,"component":61541,"responsiveStyles":61544},"builder-c4e57fe125da485091aed1fc1c18e8a7",{"name":42813,"options":61542},{"text":61543},"\u003Cp>While AI can support your work streams, save the human touch for where it counts: storytelling, building relationships, and creative problem-solving.\u003C\u002Fp>",{"large":61545},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61547,"component":61548,"responsiveStyles":61551},"builder-ccc37378ee9e4c3aa183a1761ca03828",{"name":42813,"options":61549},{"text":61550},"\u003Ch6>THE POWER OF PERSONAL\u003C\u002Fh6>\u003Cp>Here's a standout insight from Schwedelson: personal newsletters are crushing it, with a 48% higher open rate than brand newsletters in just the past six months.\u003C\u002Fp>\u003Cp>And with iOS 18's changes to email categorization, now's the time to go all-in on authentic, person-to-person communication.\u003C\u002Fp>\u003Cp>The future of email marketing? Real voices from real people at your company—not just the brand logo. Start tapping into personalities within your team who can build genuine connections with your audience versus opting for generic brand communications. Because in the end, people don't connect with brands—they connect with other people.\u003C\u002Fp>",{"large":61552},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61554,"component":61555,"responsiveStyles":61558},"builder-12e07bc28a5140e881dc82c047d8d925",{"name":42813,"options":61556},{"text":61557},"\u003Ch6>GO LO-FI OR GO HOME\u003C\u002Fh6>\u003Cp>One of the more surprising stats of the session? Lo-fi content engagement is up 42% in the last 12 months. What exactly is lo-fi content? As Schwedelson puts it, it's \"\u003Cstrong>content that's intentionally created with a raw, authentic, less polished aesthetic\u003C\u002Fstrong>.\"\u003C\u002Fp>\u003Cp>The numbers back it up:\u003C\u002Fp>",{"large":61559},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61561,"component":61562,"responsiveStyles":61567},"builder-698e9fe37de145cbb4c33875874f0806",{"name":42848,"options":61563},{"image":61564,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":61565,"lockAspectRatio":13,"height":42853,"width":61566,"sizes":51432},"https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2F4f455bbf45234859bb1f99ce7ce5955e?width=700",0.564,1916,{"large":61568},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182,"maxWidth":43474,"marginLeft":42819,"marginRight":42819,"marginTop":42821,"marginBottom":43146},{"@type":118,"@version":119,"id":61570,"component":61571,"responsiveStyles":61574},"builder-a2e6dbbdb1f8476e8a0f871da714a1ec",{"name":42813,"options":61572},{"text":61573},"\u003Cp>\"\u003Cstrong>We’re sick of the generic stuff, and the humanity of it all is what stands out\u003C\u002Fstrong>,\" Schwedelson emphasized. And yes, even B2B companies can (and should) show a little more personality in their content.\u003C\u002Fp>\u003Cp>Going lo-fi doesn't mean ditching professionalism—it's about balancing expertise and relatability to find that sweet spot. Think behind-the-scenes content, employee spotlights, or those real, unified workplace moments that resonate with your audience.\u003C\u002Fp>",{"large":61575},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61577,"component":61578,"responsiveStyles":61581},"builder-a3c9427bb044417690808ff8d78155f3",{"name":42813,"options":61579},{"text":61580},"\u003Ch6>LESSONS IN GETTING UNCOMFORTABLE\u003C\u002Fh6>\u003Cp>Schwedelson's own journey from nearly losing his business during the pandemic to hosting one of the top marketing podcasts, drives home his main message: \"\u003Cstrong>If you're not scared, if you're not nervous, if you're not uncomfortable, you aren't trying\u003C\u002Fstrong>.\"\u003C\u002Fp>\u003Cp>Here are the three principles that guide his approach:\u003C\u002Fp>\u003Col>\u003Cli>\"\u003Cstrong>Eat the frog\u003C\u002Fstrong>\" - Do the uncomfortable thing first\u003C\u002Fli>\u003Cli>\"\u003Cstrong>I don't have to. I get to\u003C\u002Fstrong>.\" - Shift your perspective on challenges\u003C\u002Fli>\u003Cli>\"\u003Cstrong>Growth happens by doing things you're unqualified to do.\u003C\u002Fstrong>\"\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Discomfort isn't just part of growth—it's the key to it. Big opportunities often live just outside your comfort zone. So, try taking bolder risks with your marketing, show a little vulnerability in your brand, and don't be afraid of the occasional stumble; it's all part of the learning (and growing) curve.\u003C\u002Fp>",{"large":61582},{"lineHeight":42818,"height":42819,"paddingBottom":42821},{"@type":118,"@version":119,"id":61584,"component":61585,"responsiveStyles":61588},"builder-0d428947835d41f780df8788a01e16c7",{"name":43030,"options":61586},{"code":61587,"scriptsClientOnly":13},"\u003C!DOCTYPE html>\n\u003Chtml>\n  \u003Chead>\n    \u003Cstyle>\n      .video-container {\n        position: relative;\n        width: 100%;\n        max-width: 800x;\n        margin: 0 auto;\n        overflow: hidden;\n        display: flex;\n        justify-content: center;\n        align-items: center;\n      }\n\n      .video-container::before {\n        content: \"\";\n        display: block;\n        padding-top: 100%;\n      }\n\n      .video-container video {\n        position: absolute;\n        width: 40%;\n        height: 80%;\n        object-fit: contain;\n        background-color: #000; \u002F* This helps make the poster image look better *\u002F\n      }\n\n      \u002F* Ensure controls stay within bounds *\u002F\n      video::-webkit-media-controls-panel {\n        box-sizing: border-box;\n        width: 100%;\n        bottom: 0;\n      }\n\n      video::-webkit-media-controls-enclosure {\n        overflow: hidden;\n      }\n\n      \u002F* Style for the poster image *\u002F\n      video[poster] {\n        object-fit: contain;\n      }\n    \u003C\u002Fstyle>\n  \u003C\u002Fhead>\n  \u003Cbody>\n    \u003Cdiv class=\"video-container\">\n      \u003Cvideo controls poster=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FScreenshot%202025-01-03%20at%2011.17.48%20AM.png\">\n        \u003Csource src=\"https:\u002F\u002F146726.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F146726\u002FIN24SessionCutdown-JaySchwedelson-Thriving-In-Discomfort-Video1-Embrace-Discomfort-to-Grow-9x16.mp4\" type=\"video\u002Fmp4\" \u002F>\n      \u003C\u002Fvideo>\n    \u003C\u002Fdiv>\n  \u003C\u002Fbody>\n\u003C\u002Fhtml>\n",{"large":61589},{"marginBottom":42981,"marginLeft":42819,"marginRight":42819},{"@type":118,"@version":119,"id":61591,"component":61592,"responsiveStyles":61595},"builder-a34a238b160346f9adfb5982e466f043",{"name":42813,"options":61593},{"text":61594},"\u003Ch6>THE TAKEAWAYS\u003C\u002Fh6>\u003Cp>How can B2B leaders put these insights into action? Schwedelson suggests starting with these steps:\u003C\u002Fp>\u003Cul>\u003Cli>Identify authentic voices within your organization\u003C\u002Fli>\u003Cli>Send personal newsletters from key team members\u003C\u002Fli>\u003Cli>Try out lo-fi content on your professional channels\u003C\u002Fli>\u003Cli>Share real, behind-the-scenes moments and challenges\u003C\u002Fli>\u003Cli>Don't let fear of criticism stop you from being real\u003C\u002Fli>\u003C\u002Ful>\u003Cp>As AI advances, authentic human connection will only become more valuable. \"\u003Cstrong>Humanity inserted into your marketing, inserted into your business and your website, into your social media, into your newsletters - AI is coming for us. It's a tidal wave,\u003C\u002Fstrong>\" Schwedelson warned. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>The companies that thrive will be those that find the balance between technological efficiency and genuine human connection.\u003C\u002Fp>\u003Cp>Watch Jay Schwedelson’s full session \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Flive\u002FC06MekcSAjg?t=3540s\" rel=\"noopener noreferrer\" target=\"_blank\">here\u003C\u002Fa> for more insights on how to be an authentic leader and marketer.\u003C\u002Fp>",{"large":61596},{"lineHeight":42818,"height":42819},{"@type":118,"@version":119,"id":61598,"component":61599,"responsiveStyles":61601},"builder-653749ebd62e48c3891b3b85b250ed29",{"name":42848,"options":61600},{"image":50282,"backgroundSize":42851,"backgroundPosition":42852,"lazy":13,"fitContent":128,"aspectRatio":43373,"lockAspectRatio":13,"height":43374,"width":43375,"sizes":50283},{"large":61602},{"width":42856,"position":154,"minHeight":42821,"minWidth":42821,"overflow":182},{"@type":118,"@version":119,"id":61604,"component":61605},"builder-4e51a78e1a03479c8c1fa28c4514604b",{"name":42933,"options":61606},{"headline":66,"subHead":50433,"embedScript":42936,"excludeDecoration":128,"forceWhite":128},{"id":61608,"@type":118,"tagName":174,"properties":61609,"responsiveStyles":61610},"builder-pixel-q4i13lq2k3c",{"src":176,"aria-hidden":177,"alt":66,"role":178,"width":155,"height":155},{"large":61611},{"height":155,"width":155,"display":181,"opacity":155,"overflow":182,"pointerEvents":183},{"deviceSize":114,"location":61613},{"path":66,"query":61614},{},{},1747330615221,1731619568006,"https:\u002F\u002Fwww.inbound.com\u002Fblog\u002Fthriving-in-discomfort-why-being-human-is-your-best-marketing-strategy-in-2025","https:\u002F\u002Fcdn.builder.io\u002Fapi\u002Fv1\u002Fimage\u002Fassets%2Fd09cfff8ac614d8a86e457a0274fa171%2Fa6b8dbfa01db4312a7c8de8b22df0bb2",[],{"total":61622,"pages":141,"offset":129,"sessions":61623,"all_tags":74451,"locations":74488},281,[61624,61666,61707,61748,61781,61813,61854,61900,61958,62007,62047,62087,62136,62167,62216,62265,62306,62360,62400,62457,62497,62538,62568,62617,62647,62677,62726,62758,62798,62846,62886,62922,62970,63005,63035,63065,63105,63153,63212,63266,63303,63336,63368,63400,63432,63464,63496,63528,63560,63592,63624,63656,63688,63720,63752,63788,63828,63858,63933,63969,64023,64054,64111,64146,64195,64258,64308,64349,64390,64426,64501,64549,64589,64639,64680,64747,64793,64847,64893,64938,64992,65037,65082,65127,65181,65221,65261,65301,65341,65390,65430,65470,65515,65568,65604,65653,65774,65886,65980,66020,66096,66132,66162,66220,66283,66313,66380,66438,66468,66492,66549,66597,66633,66682,66723,66764,66814,66846,66909,66949,66985,67025,67065,67105,67164,67213,67262,67302,67342,67387,67472,67542,67583,67650,67690,67726,67758,67798,67834,67875,67911,67947,68001,68055,68095,68162,68207,68261,68306,68351,68405,68450,68495,68540,68594,68634,68675,68705,68735,68771,68820,68903,68937,68978,69024,69058,69100,69142,69184,69226,69259,69301,69334,69367,69409,69451,69493,69535,69577,69614,69651,69684,69726,69768,69808,69848,69904,69934,69970,70033,70100,70132,70199,70239,70284,70332,70394,70461,70510,70546,70576,70606,70656,70727,70765,70806,70846,70884,70924,70964,71004,71044,71084,71124,71164,71204,71275,71336,71381,71421,71465,71506,71569,71618,71675,71705,71764,71804,71844,71902,71951,71987,72019,72055,72096,72136,72184,72310,72345,72385,72425,72466,72514,72550,72594,72646,72691,72731,72775,72819,72867,72920,72973,73017,73057,73105,73158,73202,73255,73304,73344,73380,73410,73450,73499,73556,73605,73645,73685,73743,73800,73849,73970,74082,74176,74221,74270,74300,74340,74371,74411],{"id":13626,"year":225,"unique_id":13627,"title":13628,"description":13629,"start_date_and_time":7279,"end_date_and_time":5026,"level":61625,"skill_level":443,"location":61626,"livestream":128,"livestream_link":13632,"livestream_order":130,"featured":13,"featured_order":130,"related_sessions":61627,"last_modified_time":13634,"registration":13,"session_reservations":13,"reservations_required":13,"registrationCapacityEnable":13,"registrationCapacity":130,"attachments":61628,"attachments_name":130,"attachments_thumbnails":130,"also_sponsors":61629,"session_type":61630,"session_marketing":61631,"session_sales":61633,"session_customer_success":61634,"session_culture_trends":61635,"session_gtm_data_systems":61638,"session_revops":61639,"session_hubspot_products":61640,"session_networking":61641,"speakers":61642,"sponsors":61661,"locations":61662,"grid_row_span":119,"grid_row_start":10737,"display_date":61665},[788],[790],[],[],[],[],[61632],{"id":1409,"name":1410,"type":960},[],[],[61636,61637],{"id":483,"name":484,"type":485},{"id":807,"name":808,"type":485},[],[],[],[],[61643,61652],{"id":13651,"name":13652,"profile_image":61644,"job_title":1850,"company":13666,"featured":13,"featured_order":130,"bio":13667,"twitter_handle":130,"linkedin_page":130,"facebook_page":130,"threads_profile":130,"tiktok_channel":130,"speaker_website":130,"last_modified_time":13668,"sessions":61650,"speaker_type":61651},[61645],{"id":13655,"width":204,"height":204,"url":13656,"filename":13657,"size":13658,"type":208,"thumbnails":61646},{"small":61647,"large":61648,"full":61649},{"url":13661,"width":212,"height":212},{"url":13663,"width":215,"height":215},{"url":13665,"width":204,"height":204},[13626],[],{"id":13605,"name":13606,"profile_image":61653,"job_title":13620,"company":13621,"featured":13,"featured_order":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